Toward A More Artistic European Union

As promised, I am following up on Monday’s post about about the first European Union (EU) wide survey of performing arts.

I wanted to note some of the recommendations made in the study. One of the most significant was to facilitate employment opportunities across the entire EU. The study noted that every country focused on their national performing arts entities.  Additionally, Covid restrictions have delayed the training and opportunities for younger artists to gain practical experience.

Among their proposals are to create more opportunities for artists to work across borders:

To address these concerns, the study calls for theatres around Europe to create so-called ‘third spaces’ at venues to support young artists.

Such a space would connect with theatre schools and academies to programme the work and support young artists to enter the professional theatre scene after graduating.

Similarly, the study suggests creating a ‘European Theatre Showcase’, potentially as an element added on to the European Theatre Forum, to offer a long-term perspective and provide the next generation of young artists from Europe a “much-needed industry networking space.”

Something that caught my eye were multiple statements that seemed to indicate a stark separation of interaction and dialogue between schools and training programs and performing arts venues. It hadn’t occurred to me that this might be the case given that universities can often be among the most prominent producers and presenters of performing arts in the U.S. (Association of Performing Arts Professionals which is essentially the national conference for presenters started out as Association of College, University and Community Arts Administrators (ACUCAA)) Among the proposals in this area were in regard to moving toward common standards of training and accreditation so that students were more easily employed in other countries.

Other proposals to facilitate cross-border employment included amending tax laws which often double-taxed artists; addressing sexual harassment, work environment, gender and racial disparities; mainstreaming the employment and depiction of sexual orientation, gender identity, physical and mental ability.

Another section discussed funding sustainable construction/renovation and practices with an eye to cutting energy consumption and impact on the environment.

It was interesting to read about all the factors that need to be navigated and sorted out among EU countries. Differences regarding discrimination, harassment and social standing of arts wasn’t particularly surprising. Nor was the idea that most countries focused on supporting their national arts entities.

There were many more administrative and legal hurdles noted than I imagined. If you have ever visited a European country and watched people breezing through the exit for citizens of Schengen Area countries while you queue up to be examined at customs, it is easy to think all these issues had been long settled.

More Europe Performing Arts Orgs During Covid

Last week German arts administrator Rainer Glaap made a Facebook post linking to the first ever study of theatres across the European Union (EU).  Additionally, some of the survey participants were non-EU members of the Creative Europe program.  Readers may recall I had made a number of posts looking at how various governments across Europe were providing financial support to artists during the height of the Covid pandemic.  So I was interested in seeing what this report had to say.

One of the biggest difficulties faced in putting the study together was all the differences that exist between European countries in terms of number of theatre, definitions of performing arts activities, funding policies, training practices, etc. There were numerous times the report noted the difficulty in making and apples to apples comparison.

However, there were a number of interesting things I pulled from the report. For instance, apparently France and Germany are the primary models for presenting/touring versus producing.

The so-called ‘French oriented system’ is based on productions, touring and selling plays to other venues making international co-production easier to fit in a programme. In a ‘German oriented system’ whereby theatres operate as production houses with in-house established ensembles, international co-production is less natural since the programme is set for the season.

Since the degree to which European governments subsidize the arts is a frequent topic of conversation in the U.S., having a EU-wide report on this number is obviously of some interest (recall this is an average from 39 participating countries):

“ticket sales in public funded theatres usually amounts to about 25% of the theatre budget. Commercially-oriented private theatres and independent companies however rely mostly on revenues generated from the box office and other commercial activities. Among the surveyed private theatre venues and companies, revenue from sales (tickets, admissions) constituted around 40% of their budgets before the COVID-19 pandemic.”

During Covid, many of the measures taken in European countries were similar to those in the U.S. Many shifted to streamed live or archived performances, with results ranging from innovative to downright disappointing. Others found ways to perform in outdoor or non-traditional spaces. Companies in a number of countries started working with hospitals, retirement homes, schools and universities to offer performances. Some organizations experimented with the drive-in theatre experience where people remained in their cars. There was an account of a festival in France which replaced the cancelled Avignon Festival which provided press exposure to smaller arts organizations which normally wouldn’t get it and apparently enabled the organizer, Theatre 14 to reach audiences not used to attending theatre. I am not sure how it was organized to encourage that. I assumed it might be outdoors in public spaces, but it appears the performances were held in physical performance spaces.

There were examples of efforts to provide better support for artists, both in terms of government policy:

Good practices are emerging, such as negotiating a minimum wage for artistic work in the theatre, also for people working on other terms than an employment contract e.g. in Austria or Finland. In some countries, such as Poland, new legal acts and wide-ranging regulations are created to support this professional group. In Belgium, the situation of artists resulting from the pandemic pushed the creation of a new type of ‘fair trade’ contract, in order to improve the contractual relations between artists and cultural operators. As a result of such a contract, a play can either be postponed or cancelled, but in the latter case part of the fees must be paid to the artists.

[…]

….The project was funded via the European Commission’s DG Employment and Social Affairs budget line for Information and Training Measures for Workers’ Organisations. It helped the unions to train and put in place a strategy in relation to organising, with a focus on freelance, self-employed and otherwise atypical workers in the Media Arts and Entertainment sectors.”83

As well as acts of solidarity:

Nau Ivanow, a cultural residence space in Spain that has a venue, decided that all income from ticket sales during the COVID-19 pandemic will be given to the performing companies and artists.
Also, since the beginning of the COVID-19 pandemic they decided to offer their two rehearsal spaces for free for the interested artists/companies.

[..]

Some of the [Romanian] public cultural institutions (National Dance Centre, National Heritage Institute, Clujean Cultural Centre, National Museum Complex ASTRA Sibiu, Studio M Theatre in Sfantu Gheorghe) announced that they did not attend this funding session in order to show their solidarity with the independent cultural operators, whose resources have been drastically diminished, and who were less eligible for support than state funded institutions.

The report also made some recommendations for the future which I will probably cover in my post tomorrow.

Instagram=High Engagement, But Don’t Make Marketing Decisions Based On A Blog Title

Earlier this month Colleen Dilenschneider wrote a post providing data that showed Instagram was the social media platform with the highest levels of audience engagement and conversions (deciding to attend/participate in activities or subscribe to newsletter) for arts organizations.

There were apparently a lot of questions raised by this information so she followed up today with a closer look and breakdown of the data. 

Before I get in to reviewing what she writes, I did want to note that in the last few months Dilenschneider seems to increasingly acknowledge that people often misread data or use it to support decisions in ways it wasn’t intended. She will make a statement either cautioning against interpreting or using the data in a certain way. This post is no different where she states:

This chart is not intended to tell you how to distribute marketing resources. As leaders know, an effective marketing and communication strategy considers how these platforms work together. However, the key takeaway is clear: People are using the internet to obtain information, and social media is a top source of information for likely visitors to cultural organizations.

One of the things that was interesting to see was that while Instagram had the highest engagement, (as measured by likes, clicks, comments), for both exhibit (museums, aquariums, etc) and performance based cultural organizations, it was far more effective, at least in 2nd Quarter of 2022, at engagement for exhibit based organizations.

Similarly, Instagram had highest engagement across all age groups, although the younger age ranges had higher engagement than the older ranges. Overall, Facebook had lower engagement but had an inverted engagement that increased as age increased. The engagement gaps between age groups for Instagram are much large than for Facebook.

Tiktok comes in third on all categories, but Dilenschneider cautions against ignoring the platform, especially for performance based organizations:

With an index value of 62.7 for individuals aged 18-34 on TikTok, and an index value of 66.0 for individuals aged 18-34 on Facebook, these platforms may be closer in terms of performance than some leaders might expect. This information is critical to watch if yours is an organization aiming to engage younger audiences – an imperative for the long-term viability of many symphonies and orchestras.

I encourage people to read her most recent post more closely. Readers may note that I have not included images of her charts in the post as I used to. While I definitely feel it would aid in your comprehension of the information being presented, I noticed a couple months back that her site’s policy on image and data reproduction prohibited redistribution so I wanted to err on the side of caution. Especially given my own site’s much looser Creative Commons license which may give people the impression that any depictions of her data here is open for reuse.

Encouraging Signs In Theatre Internship Programs

American Theatre had some encouraging news about a trend to improve summer theatre internship programs.  The need for this was seen last year as interns and other staff were walking off the job at some of the most prestigious gigs in the country.  A number of theatres are focused on making the experience more accessible, shifting from models where interns paid to participate to ones where they received pay as well as travel and housing.

Some programs are moving away from the premise that interns are a source of cheap labor and have redesigned the experience to focus on providing career training, networking and mentorship.

Gersten seems genuinely interested in providing hands-on experiences that are of primary benefit to the intern; the new program, she said, “doesn’t require their labor but does allow them to get hands-on experience. And the program combines time in an experiential setting as well as classroom time.”

Others have redesigned the application review process to allow for the selection of more diverse intern pools.

At New York Stage and Film, the application process itself has been democratized. Instead of one or two higher-ups reading applications, the company has “invited last year’s artists and staff to participate in the first round of going through applications, and of course they’re paid for each application they look at,” said Burney. He observed that this new process has “shifted the way people have access to our company” and “provided a deeper sense of belonging to the company” for its existing members.

Rosie Brownlow-Calkin who wrote the American Theatre piece notes that implementing these practices is something of a double-edged sword. The increased cost of providing a better experience means that fewer people are accepted to these programs. In some cases, this is a good thing because it allows for more one on one interaction with working professionals and hands-on experience on more meaningful projects. However, it also means fewer people are able to participate in what is viewed as an important career building experience.

Additionally, many of the organizations interviewed for the article note that federal Covid relief funding has provided for the existence of these improved intern programs. There is a very real sense that the quality of these experiences, if not the entire internship program, may be in jeopardy once those funds run out. When asked how they intended to sustain their internship programs, two of the organizations interviewed said they would ask their donors for more money which doesn’t seem to be a very concrete plan.

The fairness of these programs has been a common topic for my posts, so I am glad to see that theatres are giving serious consideration to the design of their internship programs. There is obviously more work to be done. Decisions related to these programs will be among the many needing to be addressed as arts organizations confront existential challenges of the next normal.

Strong Opposition To Warehousing Charitable Funding In DAFs

A few weeks ago, I wrote a post about how donor advised funds (DAF) had surpassed charities like the United Way as recipients of charitable giving.  I noted this is a problem because unlike foundations and other grant making institutions, DAFs have no obligation to disburse the funds they hold. The donors get the tax benefit, but the funds are not being employed for a charitable purpose.

The good folks at the Non-Profit Law blog recently shared a link to a June 2022 Ipsos poll showing public sentiment is against such arrangements. Not only do they feel DAFs should be required to distribute the funds they hold, they feel foundations should be required to distribute twice the amount they are currently.

  • With more than $1.2 trillion in charitable contributions currently sitting on the sidelines, 69 percent of adults surveyed support a 10 percent payout requirement for foundations (up from the current 5 percent) and for DAFs (which currently have no payout requirement), even if this reduces the amount of money in foundations and DAFs in the future.
  • 73 percent support requiring DAFs to make grants within 2 to 5 years of receiving donations.

The biggest impediment to generating general will toward making these changes is lack of knowledge about the situation. Of those surveyed, only 17% were aware that the tax code is structured to allow tax exemptions for charitable giving while allowing so little to be distributed to non-profit entities. Once people become aware of this information, there is bi-partisan support to make changes that will see non-profits receive a greater amount of funds sooner.

Specifically, respondents across the political spectrum expressed a strong discomfort with taxpayer subsidies allowing donors to set up perpetual foundations, with conservatives objecting to such subsidies even more strongly than liberals. What is more, both liberals (74 percent) and conservatives (70 percent) favor increasing foundation and DAF payouts to 10 percent, even if it would reduce foundation assets in the future.

Finally, Some Details About Artistic Practice Informing Scientific Genius

We often hear about how scientific geniuses had an arts related hobby that contributed to their process, (Einstein and his violin are mentioned a lot), but we rarely get any detailed insight into how that artistic element factored in. Thanks to Arts & Letters Daily, I came across an article in Quanta Magazine about June Huh who had dropped out of high school to become a poet and just recently received the Fields Medal for his work in mathematics.

I will just say from the outset that poetry doesn’t figure heavily into his current practice. He admitted that he like the idea of being known as a famous poet, but wasn’t too excited about the process of writing famous poetry.  Just the same, as a youth, he was terrible at math and cheated outrageously on all the math work his father gave him.

Ultimately though, the interest in poetry has informed his work in mathematics:

That poetic detour has since proved crucial to his mathematical breakthroughs. His artistry, according to his colleagues, is evident in the way he uncovers those just-right objects at the center of his work, and in the way he seeks a deeper significance in everything he does. “Mathematicians are a lot like artists in that really we’re looking for beauty,” said Federico Ardila-Mantilla,…

“When I found out that he came to mathematics after poetry, I’m like, OK, this makes sense to me,” Ardila added.

He has a strict schedule of devoting three hours a day to focused work. However, he finds he can’t dictate the subject he will focus on:

To hear him tell it, he doesn’t usually have much control over what he decides to focus on in those three hours. For a few months in the spring of 2019, all he did was read. He felt an urge to revisit books he’d first encountered when he was younger — including Meditations by the Roman emperor Marcus Aurelius and several novels by the German author Hermann Hesse — so that’s what he did. “Which means I didn’t do any work,” Huh said. “So that’s kind of a problem.”…

He finds that forcing himself to do something or defining a specific goal — even for something he enjoys — never works. It’s particularly difficult for him to move his attention from one thing to another. “I think intention and willpower … are highly overrated,” he said. “You rarely achieve anything with those things.”

Those last two sentences may provide a bit of insight and guidance. Advice to artists, especially writers, is to set aside a specific amount of time a day you will devote to your work. Instead of specific project, better advice might be to devote three hours to focused work without tying it to a specific project with the idea it may manifest in your work at a later date.

Reading the piece, it is clear that his mind operates differently than most people’s. Professors in his graduate program describe him as operating on such a high level, it was if he were a colleague rather than a graduate student. But another colleague said after talking to him about some simple calculus problems, he doubted Huh could pass a qualifying exam until he realized Huh was meticulously comprehending the fundamentals at a depth of understanding he would apply later.

The article is worth a read and is very engaging, if only to help get past attributing greater virtue to those who have reached a higher level of achievement. Huh clearly possess an immense intellect, but is also as flawed as anyone with some quirks he has had to overcome in order to be a good partner and parent.

Repeat Of Board Tensions In Chicago

If you hadn’t caught the news in the last week, there is a major crisis at Victory Gardens Theater in Chicago which saw the mass resignation of their current cohort of resident artists. This is a seeming repeat of similar tensions in 2020 between the theater’s board and artists which also saw the mass resignation of artists.  Subsequently, the playwright of the show in production, cullud wattah, pulled the rights to the show which had been set to close July 17, leaving the theatre without any remaining programming.

The greatest detail about the conflict is laid out in a post by isaac gomez, one of the members of the erstwhile cohort. He discusses the suspension of the Artistic Director and resignation of the Acting Managing Director whose tensions with the board came to a head when they were shut out of conversations about a major financial purchase (apparently the purchase of an adjacent building) which the directors strenuously objected.

There was also the issue of a prolonged negotiation with the candidate for the executive director position which had been unoccupied for two years .  The artist cohort learned that their input into the selection was not welcomed when they were accidentally invited to a meeting. The executive director candidate, whose hiring the artists were urging, subsequently withdrew herself from consideration at some point in all the tensions.

Overburdened due to absent leadership and unfilled positions, many of the theatre’s staff left their positions as well, much of it on the upper management level.

While gomez’s account is certainly only one side of the story, he reflects regret about the situation noting that Victory Gardens has stood by their commitment to provide a degree of stability for creative artists unseen in the broader industry. However, by not living up to written commitments about providing access and transparency in decision making, gomez and colleagues feel that the board has been unable to move beyond the toxic cycle which caused similar issues two years ago.

Dance As A Gateway Drug To Coding

Via Artsjournal.com was a Chalkbeat story about DanceLogic, a program in Philadelphia “designed to educate, inspire, and cultivate girls of color in STEM.”

 

The premise: Both coding and dance use repetition and combination, so using dance as a hook to attract girls to the program could lead to an interest in coding.

[…]

Each Saturday, the girls participate in dance class from noon to 1:20 p.m., take a short break, and then go into coding class until 2:30 p.m. Sessions run from October through June, culminating with a performance at the annual West Park Arts Fest.

[…]

For example, she said, the class developed a dance score using coding language to note choreography. “In the future, I hope to expand on this with the girls and see how it progresses with their understanding of both worlds,” she said.

The program has had some indirect, though semi-predictable result such as participants finding their math classes easier understand. There were other beneficial outcomes which illustrate the value of arts based education, but don’t fit neatly into grant applications because they need to be the result of organic decisions by the participants.

Students have shown an eagerness to take charge of the choreography and exchange ideas about what the dances should be. Bridgers said she’s seen many of the girls who participate develop into strong leaders and mentors. “We make a space for these young women to expand their agency and autonomy in the field of STEM,” she said.

One danceLogic student even developed her own coding curriculum and taught younger children in her neighborhood library, said Lindley. DanceLogic also hired the student when the pandemic forced a switch to virtual learning, charging her with designing and implementing a virtual video-game design class for children, Lindley said.

A student taking the initiative to teach coding to younger kids is a powerful testament to the influence of the DanceLogic program in her life. But you couldn’t have written a grant saying that X students would be inspired to start their own programs. (Unless it was a grant to train people to teach others, of course.)

Similarities, Yes, But Important Differences

” Older audiences will only be around so long. If you teach the rising generation that the theatrical experience is completely extraneous, that experience probably won’t be around for the next one.”

Sentiments like these have been expressed for some time in the performing arts world. In fact, it has been said so often it probably has risen to the level of cliche.

However, I pulled this quote from the end of a Washington Post opinion piece regarding movie theaters.   The columnist, Sonny Bunch, placed a lot of the blame on movie studios which were either streaming movies a short time after they were released in theaters or releasing the movies straight to streaming.

Judging from the comments on the piece, older audiences may not attending movies in theaters much longer either. There were complaints that movies aren’t being made for them any longer, rising concessions prices, people eating too loudly and the power recliners being uncomfortable.

While live performances share many of the same issues with movies theaters in terms of rising prices, uncomfortable seating, and being disturbed by others in the space, one advantage live experiences have is greater control of the content and nature of the experience.   There is a greater capacity to provide content that engages the community at a time, place and manner suited to the particular needs of that place.

Likewise, there is a greater ability to make a decision to provide better hospitality and experiences customized to the content of a performance, unconstrained by corporate policy.  Leaning into that in communications and social media to raise awareness and differentiate yourself rather than constantly promoting upcoming programming are among the best ways to leverage that advantage.

Arts Orgs Are Shifting Approach Post-Pandemic, Will Grantmakers?

A link to a video presentation about a study the Michigan Arts and Culture Council commissioned of SMU DataArts popped up in my feed last week. I am not sure what inspired me to listen all the way through because I am glad I did. There were some small unexpected revelations that popped up.

For instance, right around the 30 min mark director of SMU DataArts Zannie Voss discusses how Michigan arts organizations have a higher median working capital than the national median, however the average working capital was quite a bit lower than the national average. (Reminder of median vs average) But both the median and average were close together which Voss says is unusual. After some investigation she found this was due to Michigan arts organizations having smaller budgets than the national average.

This carried over to organizations who primarily served BIPOC communities versus those who did not primarily serve BIPOC communities. Overall BIPOC serving groups in MI had the same liquidity as non-BIPOC serving groups in MI, whereas nationally BIPOC serving groups are more liquid than non-BIPOC groups.  This is due to the fact that in MI the budget size of both groups are closer to each other than their peers nationally.  Generally smaller organizations tend to be more liquid than larger ones.

Voss delves more deeply into this factor by noting that smaller BIPOC serving organizations especially tend not to grow large because there is a lot of unrecognized sweat equity being invested by people. This is one of those “you have to have money to make money” situations. If an organization can’t show a cash expense because so many people donate their effort, they don’t meet foundation/donor funding thresholds to receive more money.

She the moves into recommendations for funders as organizations try to recover from Covid restrictions. The first one is to “support grantee defined strategies for recovery and adaptation” and to “place bigger bets on BIPOC serving organizations who have been disproportionately by the pandemic and racial injustice” on the scope of decades rather than a couple years.  Another is to provide capacity building by supporting salaries and benefits for staffing and other operational expenses.

Specifically she encourages funders to focus on capacity building over organizational growth.  Instead of pushing organizations to add programs, granters should encourage organizations to set down deeper roots to ensure stability.

Likewise she advocates for the exploration of different business models, multi-year grant commitments and encouraging arts organizations to build cash reserves.

None of these suggestions are particularly new, but the pandemic reignited the discussion of many of the issues and created a context for implementing policy changes going forward.

When Good Climbing Shoes Are Important For Vocal Warm Ups

The Artsjournal daily newsletter today linked to a Smithsonian Institution article using the title “Warm-Up Vocal Exercises From Three Very Different Classical Singing Disciplines.”  From that I assumed the disciplines would be something like opera, choral, and musical theatre and that I would learn about some distinctions I wasn’t aware of.

In fact, it was much more interesting than that. The article compared warm up practices for Western Opera, Chinese Opera, and Carnatic Music, a classical form from southern India I really hadn’t heard about before.

So there was definitely content I hadn’t known. While I was aware that different part of China had different stylistic approaches to the operatic form, I didn’t know that rehearsing in high places was part of the warm up and training regimen.

Li’s parents undertook dantian and vocal warm-ups to a much greater degree than she does today: “My parents would take fabric and tie it like a belt really tightly and go up to the mountain and practice the heptatonic scale”—a seven-note scale common in Xiqu, or traditional Chinese opera. Li tells me that elevation was important. When away from the mountains, her parents would run up to a rooftop to do their exercises.

While there are video clips of singers doing warm ups for western opera and carnatic music, I was disappointed to find there wasn’t one for Chinese Opera. I did some searching and found some video of performances, but not warm ups. I will confess to half wanting to see people scaling mountains or perching themselves on an apartment or performance facility rooftop to do their warm ups.

On the other hand, carnatic music warm ups are apparently traditionally practiced an hour or two before sunrise. The singing technique is apparently contrary to the best practices of western vocal training.

Once, a company Doraiswamy sang with hired a Western-style voice coach to teach her how to take care of her voice. Hearing her sing, the coach claimed Doraiswamy’s vocal cords wouldn’t last two years. Scared by this reaction, she didn’t sing a note for a week. In reality, South Indian singers have sung without injuring themselves for centuries. A warm-up for Western classical vocalists simply would not be used to train the voice of a classical Carnatic singer, although these exercises might seem healthier by Western standards.

Check out the article by Zofia Majewski, especially if you have an interest in vocal performance.  You are likely to catch some nuance and revelations that I have missed.

Wait, Top MBA Programs Block Grade Disclosure?

This post might go a bit on the cerebral side, but bear with me it should go along pretty quickly. Thanks to Marginal Revolution blog I learned that top MBA programs have a policy of grade non-disclosure (GND) which prevents students from revealing their grades or grade point average to potential employers.  This only applies to full time MBA students, not part-time students even if they are taking the same classes taught by the same professors.  This provided something of an opportunity for researchers to do a study  by making comparisons between the two groups.

What they found was:

We study the effects of grade non-disclosure (GND) policies implemented within MBA programs at highly ranked business schools. GND precludes students from revealing their grades and grade point averages (GPAs) to employers. In the labor market, we find that GND weakens the positive relation between GPA and employer desirability. During the MBA program, we find that GND reduces students’ academic effort within courses by approximately 4.9%, relative to comparable students not subject to the policy. Consistent with our model, in which abilities are potentially correlated and students can substitute effort towards other activities in order to signal GPA-related ability, students participate in more extracurricular activities and enroll in more difficult courses under GND…

What most interested me was the idea that while student effort decreased when they knew their grades wouldn’t be reported to potential employers, they were more likely to engage in extracurricular activities and take more difficult courses. (It should be noted most part time MBA students are already employed and taking classes for promotional opportunities. If their employer is paying, it is often contingent upon maintaining a certain GPA)

I recently made a post about how classroom grades are not an accurate reflection of future performance or capacity, extrapolating that to comment that not all metrics are meaningful to decision making. This is a similar situation. While they may prefer to have GPA revealed, employers will hire MBA graduates from top programs due to reputation, networking and the fact one was admitted to the school signals something about their economic, social and educational background.

Similarly, the work of top arts organizations in communities is perceived as valuable due to reputation, networking, and status of people attending associated with it. Like economic impact, none of these factors can be used to measure the quality and value of the work in the community.

Organizations with resources can afford to pay for product created by the highly skilled and provide a great experience. If that attracts people from out of town so they spend in restaurants, shops and hotels, then a lot of people are happy for its presence.

But if people within walking distance of the space don’t feel welcome there, does the organization have value to the community?

Neighbors feeling welcome may be just as problematic a metric as others, but why is economic impact the standard against which all cultural organizations are measured?  I feel like there is a growing trend on a local level toward valuing sense of welcome, especially post-Covid. Though I would argue given the mission statements of most non-profits, welcome should be more important than economic impact.

To a large degree we make conscious decisions about what is most important when we choose where to live, work, and play based on myriad personal and social criteria.  But we like to eliminate the nebulous factors and hew to lists created using arbitrary criteria. Which is why you can see five Best Places To Live articles a week where only a few places overlap. It is fun to see your favorite places on the list, but is that information helpful for decision making?

Donor Advised Funds Receive More Giving Than Public Charities

Earlier this month Vu Le of the Non Profit AF blog linked to a piece reporting that Donor Advised Funds (DAF) had surpassed charities as recipients of charitable revenue.  The problem with this, as I have previously written, is that unlike public charities which are required to spend at least 5% of their funding each year, donor advised funds have no such requirement but the donor gains the tax benefit of making a donation.

In other words, the government is subsidizing giving that is not necessarily providing any charitable benefit. From the Inequity.org article:

Of particular concern are DAF sponsors that are affiliated with for-profit Wall Street financial corporations. As we have documented, these commercial DAFs provide enormous publicly-subsidized tax benefits to their high-rolling contributors while actively encouraging the warehousing of charitable wealth. And commercial DAFs have been growing explosively.

In fact, the largest commercial DAF sponsors now take in more money each year than our largest public charities.

The article has an animated graphic illustrating how over time DAFs have occupied six of the top ten recipients of charitable revenue, displacing United Way Worldwide from its top spot to number four.

There has already been some discussion about how the required minimum 5% annual distribution by charities was a low bar to meet, especially since some of the charity’s administrative expenses and activities can count toward the 5% expenditure rather than purely distributed as grants.  So the fact that so much more money is being directed toward DAFs than ever before with no requirement that it be distributed is of growing concern.

Housing Appraisal As Art For Social Change

Back in March I made a post about an artist’s project in Pittsburgh that called attention to the disparity in appraisals between White homeowners and Black homeowners.  In a story of art having some success at bringing about social change, that project apparently lead the U.S. Department of Housing and Urban Development (HUD) to investigate whether there might be appraisal discrimination occurring.

One part of artist Harrison K. Smith’s project involved having a house appraised, first with the Black homeowner and then with a White stand-in. The appraisal came in higher for the stand-in.

The Fair Housing Partnership of Greater Pittsburgh (FHP) filed a housing discrimination complaint against the appraisal company, Ditio Inc., which conducted the first appraisal last year, after reading about Smith’s exhibit in the news. (The second appraiser wasn’t identified.) The Fair Housing Partnership found fault not only with the appraisal discrepancy, but also in the manner in which the appraisal was carried out.

[…]

Through HUD’s administrative complaint process, the FHP is hoping to change Ditio’s appraisal practices, and potentially open the door for broader policy changes across the industry down the road. FHP says HUD is investigating the complaint and is currently in a fact-finding stage.

You can read the article about the issues FHP has raised about the appraisal process.

Check out my March post about the details of Smith’s project if you weren’t already familiar with it. There are multiple parts and the appraisal stand-in is arguably the least interesting phase given that people in other communities have attempted the same thing.

The fact he talked a museum into taking out a mortgage on one of their properties to support another segment of the project seemed much more bold and far reaching to me.

Ushering Them Off With Great Fanfare

I have read a fair number of articles about transitioning problematic board members off a board, but I have to credit Vu Le for laying out a relatively detailed process for accomplishing the task.  Le’s approach, which he terms the “Plaque and Sack,” requires essentially killing the board member with a ton of kindness.

I wouldn’t imagine it is 100% effective, but it is intended to help mitigate any negative repercussions that might result.  It is also meant to be used in extreme cases after much thought and consideration.

Basically, it involves identifying a high visibility event at which to honor the board member with an award for all they have contributed and accomplished, both with the organization and in the community.  The occasion should feel prestigious and significant and involve lionizing the honoree as a pillar, supported by a video montage of people likewise praising them as they retire from the board.

Le admits that perhaps the hardest part of the whole process might be swallowing anger and resentment while organizing the occasion.

9.Try to suppress your bitterness and resentment: I know it can be hard to watch someone get praised publicly when they have been terrible for the mission, but close your eyes to keep them from rolling, …

And that, my friends, is the art of the Plaque and Sack. Besides board members, it may work on difficult volunteers and donors. Again, do not deploy this lightly.

 

Asking “What Would You Like Future Attendees To Know?”

I had planned to write about something different today but this post by Ruth Hartt on LinkedIn grabbed my attention.

Cain Lewis goes on to talk about how he doesn’t care about Airbnb:

So telling me ‘we’d love to know how it went’ doesn’t compel me to leave a review at all 😴

But I *do* care about helping other travellers like me find good experiences. And avoid the bad ones.

Because I appreciate reviews when I’m looking to book something too.

I’d bet most of their customers feel the same way.

So, here’s what I’d change it to:

‘Remember to leave a review for your Northwest Jeep Experience. Your feedback will help other travellers know what to expect!’

Less about Airbnb, more about supporting the community that I rely on so heavily myself.

This got my mind going because Hartt is right, this slight shift in perspective has wider implications. Many arts organizations send surveys after events so directing people to your social media pages when asking people to complete a survey aligns with the concept that their response will help other attendees. Asking people to complete a survey alone based on an appeal to help other visitors know what to expect will likely be met with skepticism.

Even though people may make negative comments on your social media pages, at least those comments are in a place you can see and know about rather than in places far outside your awareness.

Just the same, I think that the perspective of  your answers as a participant are making things better for the next person can be applied to surveys that only staff are likely to see.  Reframing survey questions in this context can communicate a sincere desire to improve the experience.

For example, instead of asking people how they would rank a performance, the service they received and restroom cleanliness on a Likert scale (1 being worst, 5 being best), questions can ask, “What would you like future attendees to know about our performances/ticket ordering experience/restrooms?

Obviously, it doesn’t have to be that exact syntax repeated for every question, but the general subtext can be present.  This line of questioning has “would you recommend us to your friends?” baked into it while adding a sense of “what do you wish you had known/read about us before you arrived?”

For repeat attendees, some of these questions will be a bit less relevant because they are familiar with your physical plant and how to navigate purchasing and attendance. But you can also get feedback about things a first time attendee might think was a one off mistake but a frequent visitor has noticed and wants to warn others about. i.e. “They will tell you they are having problems with X tonight, but it is always like that.”

I also think that asking questions in this manner with a sincere intent to remedy what you can, the first rule of surveying is never ask a question you aren’t willing to act upon, is that it will differentiate your organization from others. Perhaps it will even encourage people to respond to your surveys more frequently.

I know Americans for the Arts are making a strong national survey push over the next year, but their focus is very much on economic impact and asking you how much you spent before you leave the venue. Those who are frequent arts attendees are going to be asked to complete the survey often over the next year. It may be difficult for organizations to find people who are willing to complete their personal, non-AftA surveys, so asking questions focused on the interests of other attendees versus the organizational interest may make the difference.

Just as an added aside – the venue I am currently at will have alternating bursts of reviews for events on our Google profile and Facebook page. I have no idea what the common element is. Why did 10 attendees of a dance recital review us on Google, but a handful of attendees to another event flock to Facebook? Anyone have any insight based on what they have observed?

Visiting For The Gift Shop

Whenever I have visited a museum that forces you to go through the gift shop before you can exit, I have viewed the design as a cynical cash grab. As I think about it, while I have frequently purchased gifts for others at museums, they weren’t institutions that forced you to exit through their retail spaces.

So it was with interest and curiosity that I read Colleen Dilenschneider’s post about the strong link between museum gift shops and museum memberships.  This is definitely not something I had considered before. If you have a gallery or museum type organization, take a close read of her piece because she includes a number of caveats about reading the results in a certain manner which I am definitely not going be able to accurately reflect here.

Dilenschneider suggests that museum retail may be a strong element in re-engaging with members and the community at large in the post-Covid next normal. Many lapsed members intend to renew next time they visit and members are 15% more likely to have first visited the museum for the gift shop than non-members. So the retail space may be what draws lapsed members back first.

One thing she mentions is that gifting objects from museum retail spaces are often closely tied to self-image.

Critically, we know that people believe that visiting a museum makes them better friends, neighbors, and parents. Purchasing an item from the gift shop can reinforce perceptions that someone is the type of person who supports their community by way of supporting an organization, purchases unique gifts for friends and family, and leaves their home to have educational experiences. This factor may be even stronger for members.

While she can not definitively say self-image is stronger motivator for members, data shows that members make purchases from museum gift shops in higher percentages than non-members and tend to spend more on those purchases than non-members.

The fact that they may get a discount is ranked relatively low in importance as membership benefit.

Members consider benefits such as supporting the organization, free admission, priority access, and positively impacting the museum’s mission significantly more important. Nearly a quarter of members are having a retail interaction. Instead of assuming they’re there for the discount, consider that those interactions can be an important touchpoint of engagement for strengthening this community of supporters.

On the question of “Are members important to retail or is retail important to members?” Dilenschneider says that there are myriad interrelated factors comprising the museum experience. People’s motivations shouldn’t reduced to a single simple question. Rather as she mentions in the last line quoted above, museums/galleries should focus on using the retail touchpoint to deepen relationships with members and an opportunity to potentially cultivate non-members into members.

While Dilenschneider provides examples of two museums that do encourage membership sign ups in their retail spaces, I suspect this might be accomplished in well-designed, soft-sell manner. I am just thinking about all the stories of people who attended a performance once and resented being barraged by phone calls and mailings about subscribing and donating.

So You Want To Name A Stadium…

Via the Marginal Revolution blog I came across a piece analyzing the economics of stadium naming.   The basic conclusion was that if you see a corporation buying naming rights for a stadium, you should sell your stock because most of the time the company ends up under performing.

What got me to read through it was the promise that by the end  I would know:

How to decide whether a company you run or advise should buy the naming rights to a sports venue (e.g. high school stadium, college stadium, major league stadium, etc).

I was hoping there would be some differentiation between the benefits of sponsoring a high school or college stadium vs. major league stadium which might point to a possible benefit to a company for sponsoring performing arts venues and interior spaces. Unfortunately, the article only deals with major league stadiums and doesn’t cover college or high school at all. There is a promise of a more detailed analysis if you subscribe to the author’s newsletters.

Overall the analysis is interesting to read due to the context of why different company’s stocks under performed. Banks and financial institutions were bailed out by the US government. Energy companies profiled were involved with all sorts of scandals or were part of a sector that just broadly under performed.

There were two examples of companies that beat the overall trend and did better:  Qualcomm which stepped in when San Diego was desperate for funding to complete a stadium expansion. As a result, Qualcomm paid much, much less than they might otherwise have.

Target was the other example. Their deal apparently included additional enhancements that sponsorships generally don’t. Among them were appearances of NBA players at stores and potentially merchandise deals.

I have never really paid much attention to stadium naming news, but the insight the article provided about some of the arrangements and how beneficial it has been to the company stock† sheds light in an easily digestible format into an area which isn’t widely reported on.

†Since I frequently mention that not all measure of value are relevant, I feel I should point out that just because the stock for many of these companies didn’t do well doesn’t mean the naming arrangements weren’t valuable to the companies in other ways.

This Place Has Rats. But They Will Be Gone Soon!

I know for a fact that for at least 30 years now, market textbooks and classes have made the distinction between marketing and advertising/promotion the first definition provided.  That has pretty much been a useless effort because people generally think of the terms as synonymous.

I don’t expect to move that needle much at all today, but I thought I would share a recent post Seth Godin made on the topic to get readers thinking about their own practices.

If an exterminator puts signs and banners in front of a fancy house when they’re inside killing rats, that’s promotion. But it’s not good marketing.

Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Marketing is work that matters for people who care, a chance to create products and services that lead to change.

[…]

If you have to interrupt, trick or coerce people to get the word out, you might be doing too much promotion and not enough marketing.

I especially like this first illustration he uses. While it isn’t a universally applicable example of the difference, it does make the point that what is good promotion doesn’t necessarily create an environment that is in everyone’s interests.

In the same way, a message of “come see this show” is different from “this is a place that provides an opportunity to share experiences with family and friends.” The latter is part of a narrative about attaining what people aspire to rather than selling a single specific product.

Upgrade Your Theatre Seat For More Legroom?

I caught a story on NPR’s Marketplace yesterday that discussed the way airlines use premium seating.  One of the people interviewed mentioned that airlines craftily use the separation of time to get people to upgrade. Because the flyer is offered the opportunity to change to premium economy around the time they check in, months or weeks after they purchased the ticket, consumers view the upgrade payment as a different transaction from the initial seat purchase rather than thinking about the total amount they have spent.

Of course, that got me thinking about how this could be applied in the arts realm. While there are performing arts venues that employ dynamic pricing to extract additional revenue from ticket sales, by and large most organizations don’t have the interest or the computing infrastructure to implement that sort of ticketing.

However, many venues have ticketing systems that are capable of providing the view of the stage from a particular seat or notes about which seats have more leg room.  There may be other characteristics about the performance space people value that can be integrated into seating choice as well.

An email can be sent out a week before the event with information about how to prepare for the visit, including parking, restaurants, etc., and offering an opportunity for an upgrade in terms of sight lines, leg room, or whatever.

The offer of the upgrade doesn’t have to wholly be driven by a profit motive. It can be offered as a loyalty incentive to help fill houses now and in the future. Because you have been a loyal attendee or purchased well in advance, you can upgrade from the $35 seat to a $60 seat for an additional $10 rather than $25.

If you know that part of your audience base are price sensitive, last minute purchasers, you have just freed up a cheaper seat that can be sold and incentivized loyal patrons who plan in advance to continue to do so.

While I was thinking about all this, I recalled an instance where a person on my staff suggested that a renter do something of an inversion of the usual seat pricing approach and price seats up close less than those further back. I was a little conflicted about this because while we as insiders felt that seats in rows G-L are among the best seats, pricing should be based more on what seats the buyer thinks are the best.

But I also wondered if people have been trained by the way things are priced to think the highest priced, closest seats are the best? Given their choice in a general admission setting at a live, non-festival experience, people rarely head immediately to the front and fill in as close as they can possibly get.  More often than not, the front 2-3 rows are virtually empty by the time the show starts unless the event is close to sold out.

Is there a psychological element inherent to reserve seating events that changes the calculus for people? If the front few rows are priced less than those behind, do people think the venue management are fools and they are getting away with something by paying less?  And is that necessarily a bad thing if it has people watching closely for when tickets will go on sale so they can grab those great seats at a cut rate? Will they relent and buy slightly higher tickets if the cheaper ones sell out before they get there?

Of course they need to be confident those seats did sell and weren’t held back to manipulate sales or weren’t grabbed by resellers. This approach wouldn’t work well in places that are subject to scalpers with an automated purchase process.

My Freshman English Grade ≠ 2022 Writing Proficiency

There was an article on The Conversation website back in March by Elisabeth Gruner discussing how she stopped giving grades on student papers in favor of comments and wished she had done so sooner.

I was reminded of Robert Pirsig’s book Zen and the Art of Motorcycle Maintenance where he mentions doing the same thing in his classes at Montana State University in the late 1950s. Pirsig’s students reacted much like Gruner’s did some 70 years later. Basically, they freak out at the prospect of not being given a grade.

I have written about Pirsig’s book before, though it has been about 15 years since my last reference to it. My experiences since then have somewhat supplemented my perspective. In recent years I have been writing on the idea that just because you can measure it, doesn’t mean the resulting data is an accurate depiction of value.

In the same way, a grade doesn’t really help you master content and improve. While an instructor can obviously provide a grade and comments, as Gruner notes, students will flip past all the comments to find the grade and then they are done.

Granted, students always have the option of ignoring comments and choose not to improve their skills. But that is a choice all humans have when faced with critique and not limited to educational settings.

The other issue is that grades and comments are only a measure of your level of mastery at a moment in time.

As I mention in my post from 15 years ago, I wrote a paper based on Pirsig’s book arguing for comments on papers in favor of grades. My professor took me at my word and didn’t give me a grade until after we discussed her comments. (She was obligated by the school to provide a grade, I didn’t feel the need for one.)

Another professor commented on another paper I wrote, observing that the grammatical mistakes were legion, but that I had done a fantastic job of capturing the voice and flavor of the work upon which I based my composition.

There was a grade on that paper. I don’t remember what it was, but I remember the comment. Arguably, my writing skills have improved since then. There have been many factors which have contributed to my higher standard of writing, but it really wasn’t the grades. Memories of my educational experience and how I professors dealt with me are what have endured.

In a similar manner, measures of value that are often applied to the arts like economic impact are meaningless.  How does economic impact inform organizational decision making? How does knowing the economic impact number influence how those in the community conduct their lives?

There is a lot of other data which will help organizations strive to do better or effect change. There are other ways in which people’s lives will be impacted by an arts organization. The value of all this can be examined and observed over the course of years.


Something I wanted to call attention to that is somewhat unrelated to my point about the relevance of grades and certain metrics used to measure organizational value. I feel this is important to note for people who want to read Pirsig, or my early posts on his book, and take some lessons from his experience with grading.

In Pirsig’s book, when he talks about his experience eliminating grading in the classroom, he mentions that the A & B students’ work improved, C students either improved a bit or stayed average, and D & F students basically kept sinking.  Basically, the idea was that the students’ natural talent and work ethic were a constant regardless of whether they were graded.

Gruner has different perspective which I think is a reflection of the differences between who got to attend university in 1958 and 2020s.

My studies confirmed my sense that sometimes what I was really grading was a student’s background. Students with educational privilege came into my classroom already prepared to write A or B papers, while others often had not had the instruction that would enable them to do so. The 14 weeks they spent in my class could not make up for the years of educational privilege their peers had enjoyed.

While I know that background influences the degree to which people are prepared for an educational experience, until I read that paragraph, my recollection of Pirsig’s observations about grading dominated my perspective.

A Little Night of Georgia Music

About three months ago I mentioned that we were having a concert filmed for public television in our venue. We recently got word that it will make its broadcast debut on Georgia Public Broadcasting on July 4. After that, it will be available to stations around the country on their schedule. (So hint, hint, you should nudge your local stations to air it.)

The show is comprised of music by Georgia musicians including, R.E.M., Ray Charles, The Allman Brothers, Outkast, Ray Charles, and B-52s.  The show is a project by Mike Mills of R.E.M., classical violinist Robert McDuffie, and Chuck Leavell formerly of The Allman Brothers and currently keyboardist for Rolling Stones.

The show features Concerto for Violin, Rock Band and String Orchestra composed by Mills. The string orchestra performing in the recording comes from the McDuffie Center for Strings at Mercer University.

A little bit of a preview below. I am sure there is more video to come.

Best Time To Fight Burnout Is Before You Start Feeling Burned Out

So hat tip to Roger Tomlinson who made a social media post calling attention to A Manager’s Guide to Helping Teams Face Down Uncertainty, Burnout and Perfectionism    It appears it is pretty much hot off the presses because it references a number of recent events which can be contributing to the stress of staff.

While the guide is written for a broad swatch of work environments, there is a great deal with which readers are likely to identify. It isn’t very long, but does have a hyperlinked index so you quickly return to where you left off.

One of the first things acknowledged in the article is that manager in particular can be doubly impacted by burnout.

In this exclusive interview, Fosslien dives deeper into three of the weighty emotions they address in the book — but from the manager’s lens specifically. “In conversations with readers, I’ve noticed how managers are feeling particularly overwhelmed and exhausted,” she says.

Many managers are struggling with what I call “burnout burnout” — providing emotional support and looking after the well being of their team has become a bigger part of their roles in the last two years, and it’s starting to take a toll.

I am not going to even try to encompass all the contributing factors for burnout and pro-active steps the piece discusses. In broad strokes, though the authors address a lot of assumptions that people make which result in the compounding of stress. If you are implementing burnout reduction tactics when you start to feel stressed, you waited too long. But that is natural and what most people end up doing. If you don’t forgive yourself for that, it will only make dealing with it worse.

Check it out. It is an easy read with helpful illustrations with concepts worth considering.

Has Anyone Achieved Minimal Viable Audience?

Seth Godin recently made a post with a suggestion that runs counter to concept that arts organizations need to broaden their audience.  He has made posts throughout the years about attracting the smallest “viable audience” for products, but this time he specifically applies the concept to classical music and documentary films.

His basic premise is that if you focus on pleasing the core fans, the result will be greater audience satisfaction.

The smallest viable audience for certain genres is very clear. That allows the creators of the work to be specific and to deliver on expectations.

The broader you seek to make your offering, the more likely you are to run into people who don’t care, don’t get the joke or are simply not open to being satisfied.

It’s not easy to record a symphony or edit Restrepo. But your work is more likely to pay off in audience satisfaction.

The keyword “viable” is the slippery element in this. It is pretty widely acknowledged that catering to the traditional audiences isn’t sustainable so there does need to be some expansion.  But there is also an implication in “viable” that you would stop once the audience was large enough to sustain operations. Or perhaps that you maintain a program focused on renewing people lost to whatever factors are contributing to churn in audiences.

The problem is, there really doesn’t seem to be anyone who has discovered the secret of attracting and maintaining a core sustainable audience. Not to mention that economic factors are constantly expanding the boundaries of what is required to be sustainable.

So perhaps the answer is that there hasn’t been enough work done at expanding audiences yet. And by the way, I am not specifically referring to orchestras or art film houses and producers as mentioned in Godin’s post.

I don’t deny his statement that there is a point beyond which you can not please everyone. I have definitely been in too many meetings where people have said “our market is everyone” and that simply can not be the case.

Arguably, there are probably some arts organizations people can point out that have developed a core audience to sustainable levels. I suspect that these groups fall at either end of the population density spectrum. Either there is a large enough population available to support the organization or the community is so small the organization runs a budget with few expenses.

Pretty much everyone else in between probably needs to work on expanding audiences to the minimally viable size which will likely mean providing programming in which people can feel invested.

But I am curious, does anyone have other thoughts on this? Are there more entities who are maintaining a viable, highly-satisfied core audience which allows creators to focus on a high quality product than I am giving credit for?

“…Black people, are just living works of art, in our culture and being.”

For years now I have been following and writing on the Culture Track survey.   At one time the survey was being conducted every three years or so in order to measure changing trends and attitudes about arts and culture.

When Covid hit, the folks at Culture Track decided it was important to closely monitor the impact of the pandemic on perceptions of arts and culture. It seemed like there was a new phase of the study being conducted every six months. (Disclosure, my venue participated in the study and has been grateful to receive useful data as a result.)

One of the things they noticed early on was that racial minorities were underrepresented in the survey and worked with NORC at the University of Chicago to collect data to offset that disparity.   In the most recent phase of the survey, they included a qualitative segment in which they extensively interviewed fifty Black and African-American participants to gain insights that the broader survey couldn’t provide.

In early May, Wallace Foundation posted an interview with some of the co-authors of the report on the role of race and ethnicity in cultural engagement. I haven’t read that report yet, but the interview provides some interesting perspectives.

The same interview links to the qualitative report, A Place to Be Heard, A Space to Feel Held: Black Perspectives on Creativity, Trustworthiness, Welcome and Well Being  This is extremely valuable to read.  While there are reasons specific to them that may or may not cause Black residents of the United States to feel an organization is trustworthy or welcoming, there is a lot in the responses that illustrate why anyone in general would not feel a sense of trust and welcome.

The findings are broken into four sections: Creativity, Self-Care, Trustworthiness, Welcome & Belonging. While there is much to be garnered from the executive summary of the study, the respective sections offer a lot to sink your consideration into.

I am always keenly interested to hear how people perceive creative practice and the study did not disappoint.

Some preferred to frame their creativity as a state of mind (“feeling like an artist inside”), an attitude they viewed as fundamental to guiding one’s life. One participant described this as an active rather than spectatorial process: “It’s not just about appreciating creativity, but about bringing creativity from the world into yourself.” Others seemed hesitant to call themselves creative, especially if there were people in their lives who had pursued creative careers. “I am very in awe of art and artists,” said one participant. “I think we all have creative sides, I think mine is not as expressed as others’.

The more I see people asked about creativity, the more nuance appears. I am starting to feel this is a topic we don’t talk to people about enough. In fact, the study says that in the first phase of the survey conducted shortly after Covid started, Black respondents reported participating in fewer cultural activities than the overall pool of respondents. In this qualitative survey, the range of activities people reported participating in was much broader.

Having the conversations about what people define as creative really seems to matter.

“And that idea of creativity as ubiquitous and lived was, for some, specifically tied to being Black and practicing Black culture as an important form of creative expression….As one participant put it, “I think that everybody, particularly Black people, are just living works of art, in our culture and being.”

In the trustworthiness section of the study, one of the big takeaways I had was that just because the demographic segment whom you hoped to reach are showing up, it doesn’t mean they trust your organization.

The people we spoke with can hold a “double consciousness” about cultural organizations’ trustworthiness and experiential value…they can enjoy the experience even though they don’t have a trusting relationship with it. They’re used to some amount of cognitive dissonance in these experiences: they can relish the art and overall experience even while knowing it’s problematic in important ways

Some of the issues of trustworthiness are related to who has influence and who is making the decisions are cultural organizations. There has been a fair bit of conversation these last few years about representation on executive staffs and boards. But it is also a matter of what stories and faces are appearing on stages and walls. One of the direct quotes from a participant is particularly pointed.

Traveling internationally…when you go to museums, you see what you are told in the U.S. is not true. The narrative of African race is much more out there than in the U.S. If you go to Sweden to the Nobel Prize Museum, [you’ll be] blown away by how many Brown people have won the Nobel prize. There are a whole bunch of us across the globe… I went to Mozart’s house, and I saw how he played alongside Black classical composers. Look at all this greatness we don’t talk about [in this country].”

The question of welcoming and belonging are closely related to these same factors of representation. Just because someone feels welcomed to a space, doesn’t necessarily translate into a feeling of belonging. While it is more marked when physical traits mark you as different from the rest of the crowd, most people can understand the difference because we have all had an experience where we are excited to be somewhere, but we don’t feel like we fit in. It doesn’t even need to be something like not knowing which of five forks to use at a formal wedding reception, we have all walked into a restaurant or store and shown ourselves to be outsiders by messing up the seating or ordering process.

Just as it takes time to become accustomed to the practices of a new place, making someone feel they belong is the process of small experiences over a long time. As the study points out, this can’t entirely be achieved by making an intentional effort to be hospitable to new arrivals, there are also myriad cues about who belongs, many of which will be invisible to insiders. It will likely take conversations with those with whom you have cultivated a degree of trust to identify what cues may be undermining a sense of belonging for them and their friends.

Take the time to read the report of the qualitative study. For many, there will be some things you are aware of already, things you may have already suspected, and things you haven’t been explicitly told before.  For others, it will be a lot of what you already know and will perhaps appreciate having explicitly mentioned and talked about in a manner it hasn’t been before.

Ode To The Stage Technician

There is a saying among those who work in the technical side of live theatre and events that if someone notices what is going on, you are doing your job wrong.  The idea is that for the most part, the technical elements of an experience should enhance and complement rather than call attention to themselves.

But that is a double-edged sword because if people aren’t aware of all the pieces that have to come together, they think their goals are easy to accomplish.

No matter where I have worked, often one of the most frustrating parts of working with an inexperienced renter is having a conversation about their needs. Their perception is that a task can be accomplished by 1-2 people when it is closer to 6-8 due to all the locations and tasks to which stagehands need to attend at the same time. (Though truth be told, there are some experienced, returning renters with whom you might revisit the same conversation on an annual basis.)

Likewise, people don’t often think through their entire process. If something is dropped, flung, placed, etc., during a performance that wasn’t used during rehearsal, it is staying there unless someone is assigned in advance to pick it up.

What brought all this to mind is seeing a story about a week ago billing the performance by Mike Mills of the band R.E.M. at a university graduation as a surprise. While term was meant to the convey that it was a surprise to the audience, it could also be read as being a spur of the moment decision.

But the fact that there was a cable for him to plug in his guitar and another cable available to amplify the violin of the guy accompanying him wasn’t something that just happened to be there by chance. In all likelihood, he probably didn’t make the decision to perform that morning and asked that cables be run when he arrived. A number of people probably knew this was happening at least a week or so in advance.

One of the characteristics that makes for an excellent stage/movie/television technician is the ability to foresee the implications of a decision when it is discussed in advance of an event or pantomimed during a rehearsal. They are able to take action or make recommendations to solve the problems they anticipate.  But they can’t anticipate what isn’t communicated.

A lot of times they work miracles just in time anyway.

So just a little ode of appreciation today to all those technicians that make it all look so easy. Because they are damned if they do and damned if they don’t.

 

Measuring Our Measures

Seth Godin recently made a post on one of my favorite topics — valuing metrics that don’t really matter.

Just because they’re easy to measure doesn’t mean they matter.

[…]

If you’re working with people who say they care about measurement, it might not pay to persuade them to stop measuring.

It might make more sense to give them useful numbers to measure instead.

Personally, I think he is a tad optimistic in thinking people will stop using easily measured data if presented with data that provides a more relevant measure, especially if it is more difficult to assemble.

Though I will admit to being gratified that I am reading posts and running into people who are questioning whether economic impact is relevant when attempting to assess the value of the arts.

As we move toward the next normal, assumptions and customary approaches are being challenged so the concept of relevant metrics is something to be continually considered.

If you are a little newer to my blog, here is an entry on the topic with links to other posts on the topic.

We Work Anti-Social Hours? Never Thought Of It That Way

Artsjournal had recently included a link to a Guardian article reporting that people working in performing arts are twice as likely as the general population to experience depression.  This finding was a result of a review of over 100 studies by Dr. Lucie Clements.

Since the article was in The Guardian, I was curious to where the mix of studies were conducted. Whether it was the US, UK, Europe, Asia, etc. In the process, I discovered at Clements has a psychology practice directly working with dancers.  While I didn’t find a link to the study on her site, there was an interesting piece where she wonders why it is normal for psychologists to work with athletes but not dancers.

The reasons for the higher instances of depression noted in The Guardian article probably won’t come as a surprise to those of us in the performing arts.  However, having just written on Monday about the scarcity mindset and how it might apply to the arts provided some additional context. Especially in respect to the following about scarcity of time:

Antisocial working hours and late-night performances may lead to disruption to sleep or inconsistent sleep routines – a known risk factor for mental health problems.

“The inconsistency of touring and pressures of time travelling, erratic working schedules (including evenings and weekend performance) and chunks of time working away mean a lack of time for loved ones, family or social life,” says the review. “Musicians, for example, spoke of going months without seeing their children. This is important since support from loved ones is known to be one of the most significant protective factors for mental health.”

I hadn’t really thought about the fact that many of us work anti-social hours in order to provide others with the opportunity to socialize and spend time with each other. While it is true, I never thought of it as a zero sum situation where others’ gain is my loss.

Anxiety related to depictions of death and rape in performance were cited along with pressures performers face to maintain a specific weight and body type.

And of course the lack of stability resulting from Covid also factors in.

Other papers found that 24% of ballet dancers reported experiencing anxiety, along with 32% of opera singers, 52% of acting students, 60% of actors and 90% of rock musicians. Among the general population, 6% of individuals are thought to experience anxiety in any given week.

Cheaper By The Dozen, But I Only Have One Set of Eyes And Ears To Experience It

Seth Godin made a post about leveraging the power of word of mouth by incentivizing sharing with friends.

Krispy Kreme grew to become a doughnut behemoth in the US. The formula was simple: Scarce supply, high short-term taste satisfaction, and a dozen priced almost the same as just four.

As a result, most people bought a dozen. But few could eat a dozen, and you can’t really save them, so you realized that sharing a warm doughnut was the way to go.

Carmine’s restaurant in New York was the hot ticket for decades. One reason was that the only way to get a reservation was to come with five other people. So you needed to talk about it.

He goes on to talk about how a book he worked on about climate change, The Carbon Almanac, has priced pre-orders to make it cost effective to share copies with others.

The general concept is a springboard for ideas for arts organizations, which much like Krispy Kreme, offers a product with an ephemeral lifespan. Offering tickets/entry fees and memberships at prices which incentivize sharing the experience with friends–and intentionally promoting it within that framework provides exposure to a broader range of people.

While providing free admission to an event can also serve to expose your work to a broader range of people. One – surveys show that people who attend free admission events are ones who would have attended anyway. Even if they bring a friend, the friend may not be incentivized to return and pay for admission in the future.

Second – charging some form of admission creates an associated value with the experience. If tickets are $15 but five person pass costs $50, two people may technically be getting in for free, but the group is more likely to think of the tickets being $10 each.  The pass created a situation where two people who might not have attended now have.  If they have a good time, any of the five may not balk at paying $15 in the future when the pass or four friends aren’t available. (Or they may work to invite some new friends along.)

The venue I am at does something along these lines with movie passes which are good in any combination – an individual to 10 movies, five friends to two movies, two friends to five movies. Tickets are $5 regularly and with the larger passes I think you end up only paying $3/ticket. We end up selling quite a few of the passes and have a lot of them redeemed at each screening. It has been relatively easy to administer and worthwhile overall.

Reading Godin’s post has me thinking about how we might structure pricing and experiences for other events to encourage people to share then with friends.

Too Preoccupied To Weed Your Fields

So I saw the recent Dr. Strange movie this weekend and one of the biggest takeaways I had (no spoilers) was that classical music is powerful no matter what universe you are in. Though, like anything the benefit or detriment depends on whose hands are wielding it.

While that isn’t the main thrust of my post today, the movie is somewhat pertinent. I wanted to direct readers over to Drew McManus’ Adaptistration post today where he reflects on an episode of the Hidden Brain podcast on scarcity mindset.

Since I was processing our end of fiscal year appeal letters this past week, I had some time to listen to the podcast. I recognized how a lot of the problems discussed manifest in the arts, which is always beset by a scarcity mindset. One problematic product of a scarcity mindset is tunnel vision which inhibits long term planning, rationale decision making, and awareness of repercussions.

If you have seen the Dr. Strange movie, a tunnel vision approach to problem solving is basically the central driver of the entire conflict. I felt like Drew knew about my weekend plans when he wrote the post.

However, in the less supernatural, non-fiction of our daily existence, it can also be a core problem degrading the lives of individuals and organizations.

As Drew writes:

While there are numerous examples related to the ways scarcity of resources impacts decision making, I found one of the most applicable chapters is how scarcity of time impacts professionals.

Given that the orchestra sector has a long history of staffers and managers being overworked, it’s good to have examples from Mullainathan and Shafir that quantify the dynamic impact of making this environment the norm.

Listening to the podcast episode, they made some compelling arguments about people how people living near the poverty line don’t necessarily need classes on time and money management to set them on the right track, they need support systems that recognize the impact scarcity has on people’s mindsets.

They provide some interesting examples of studies that have been conducted on the topic. I was especially struck by the observations of the change in the cognitive capacity of Indian sugarcane farmers, who go through cycles of plenty and scarcity due to when they are paid for their crops.

MULLAINATHAN: We found a huge difference. So we found that post-harvest, when they’re well-off, they have much more impulse control.

VEDANTAM: Farmers who were rich tended to think about things that would help them over the long term. This matched other research that shows, for example, that farmers who are well-off tend to weed their fields more regularly than farmers who are poor. Farmers who were poor mostly focused on how to make it to next week, short-term thinking. To be clear, it’s not that poor people focus on immediate needs because that’s all they want to think about. It’s all they can think about. Scarcity captures the mind, like it did with those starving men in Minnesota. In fact, scarcity can actually lower how you perform on an IQ test.

There is a book written on the subject which Drew links to.

All this bears thinking about because careers in the arts have always been beset by a scarcity of time, resources and money. The overall internal cultural expectation is that you soldier through and pay your dues. In the context of this book and podcast, that is the very approach which inhibits the ability to think clearly and carefully about ensuring the long term survival of our individual and collective arts organizations.

It may be why, despite the stress Covid brought to our lives, greater availability of time set into motion new ideas and practices related to programming, relationship with community, and business models.

Man Those Backseat Entertainment Screens Are Getting Bigger And Bigger

I am always interested in seeing the novel approaches people employ to present performances. I happened to catch a story last week on Vice about a guy who is bringing pop up movie experiences to public spaces in India on the back of rickshaws.  The project is somewhat cheekily called Rick Show.  The concept was adapted from a Japanese storytelling form called Kamishibai which I was totally unfamiliar with.

Kamishibai, literally translating to “paper theatre,” was a Japanese art form popular before the advent of television, where a narrator popped up on street corners with sets of illustrated boards that were placed on a miniature stage on their bicycles, and then changed each board to communicate the storyline.

The artist, who goes by the name Le Gentil Garcon, worked with an architectural college to design a container to store the stage, lighting, projector, sound system and audience seating that would fit on the back of a long rickshaw. They ship their container to their target city and pop it on the back of a rented rickshaw. Then they go around and set up in public spaces like gardens and parks.

They show short, 10-20 minute films that allow passersby to pop in and out as they like. The total length of the program is about two hours.The overall goal is to bring art house films that are usually only shown in museums and specialty movie houses to the public square mixed with an element of delight at finding something unexpected.

“I liked the fact that many people who didn’t think they were going to see an art film on this particular day start to see something made by an international artist, and it’s kind of interesting,” said Le Gentil Garçon.

Difficult To Heed Polonius’ Advice These Days

Some notable news via American Theatre, for those who have found it difficult to heed Polonius’ advice of “neither a borrower nor lender be.” (aka pretty much all of us)  The Acting Company has created a program to pay off up to $10,000 of student loan debt for any actor that is cast as in their 2022-2023 touring company.

The loan payment is made directly to the lender at the end of the repertory season. There is language about the available grant funds being split equally between all the actors, up to a maximum of $10,000 which makes me wonder if this is funded by an endowment whose value may fluctuate due to the stock market. Or perhaps they are projecting a set number of actors will have student loan debt and if the number exceeds their projections, the share of the pool will be less.

In addition to receiving the debt relief, the website says the actors will have the opportunity to:

  • Participate in a financial literacy seminar designed to ensure their understanding of the financial impact of grant funds, and to provide overall guidance on financial management and self-advocacy for theater artists. The Actors’ Funds, Artists’ Financial Support Group, or a similar organization will be engaged to conduct a program specifically for our actors.

  • Participate in teaching artist training sessions led by TAC teaching artists and education consultants. This will add to the pool of qualified alumni available to lead The Acting Company’s education programs and provide a potential new source of income to the actors.

  • Complete a season-end survey documenting their experience with the program and its impact on their artistic, professional, and financial wellbeing

Companies have long offered to pay the tuition of employees in order to help with their career advancement. The fact that The Acting Company is offering student loan debt relief is a reflection of national conversation about student loan debt. It will be interesting to see if the tuition payment benefit is replaced or joined by debt relief as an employment benefit.

I suspect it may not be offered to the degree college tuition is. Not every employee will be interested in attending college, but a large percentage of employees may be carrying student debt.  But companies seeking skilled labor may choose to offer debt relief in order to remain competitive.

 

Would You Pay For News In Return For Tax Credits?

There was a story last month on Nieman Lab looking at how successful a tax credit for digital news subscriptions has been in Canada.  The intent was to help news organizations stay in business and according to the article, there is a similar bill being considered in the U.S.

Unfortunately, the number of people taking advantage of the program, which allows you to write off 15% of your subscription, has been pretty small. Only about 1% of Canadian taxpayers claimed a credit and some news organizations didn’t apply to be part of the program.

Some news orgs that may have qualified have declined to apply. A number of those that were deemed qualified Canadian journalism organizations have pitched the tax credit to existing subscribers, and used it as a perk to entice new ones.

At The Logic, … information on the tax credit was sent to all existing subscribers and advertised to potential subscribers, …

The end result was “negligible,” Skok said.

Rather than prompting new subscribers to sign up, Skok said, “the people who would have subscribed anyway are using the credit.” Skok suggests that subscribers weren’t swayed because they wouldn’t see the benefit until tax time and because the 15% credit was too low to change many minds on paying for news.

That doesn’t bode well for the corresponding bill proposed in the US which covers 80% of the subscription cost, but requires a multi-year commitment.

…cost of a local newspaper subscription or donation to a local news nonprofit in the first year, and 50% in the subsequent four years. So in order to earn the full $250 credit, you’d have to spend at least $312.50 on subscriptions or nonprofit news donations in the first year, or $500 in the following four years.

That’s a lot more than what most Americans pay for local news currently. Just 20% of people living in the United States say they pay for online news of any kind,…

However, the news outlet doesn’t need to be digital print media. It could be a local television or radio station as well so presumably NPR and PBS stations could benefit by seeing larger donations over multiple years.

Unfortunately, since this is a tax credit, people in lower income brackets who don’t pay taxes wouldn’t benefit if they made an attempt to support local news outlets.

What caught my eye in the article about the US bill is that it incentivizes small businesses to increase their advertising. My first thought was that this would benefit arts organizations until making the obvious realization that most arts organizations don’t pay taxes. On the other hand, it might allow arts organizations to promote activities which generate taxable unrelated business income and bolster an additional income stream.

A tax credit of up to $5,000 for small businesses that buy ads in their local publications. Small businesses could use this tax credit to advertise with local news sites, newspapers, television, or radio. As with the tax credit for individuals, local businesses would foot 20% of the costs the first year and 50% in the following years. So a local business could quintuple their current advertising in Year 1 and double it in Years 2 through 5 at zero net cost. Under the Senate bill, to qualify as “small,” businesses must have no more than 50 employees.

From what I can tell, the House version of the bill went to Ways and Means committee last June. Unless it got wrapped up in another bill it may be languishing there.

As great as this bill, which has bipartian support, may sound in terms of reviving local journalism, the article notes that most local news outlets have been bought up and drained of assets by hedge funds. So a lot of the money would end up being channeled to large corporations despite the limits on employees in the bill’s definition of local news entity.

On the other hand, the opportunity to garner greater support may see the emergence of new news outlets on the local level.

Art Reflects Life. So Should Your Mission Statement

Scott Walters made a Twitter post yesterday that suggested organizations start their existence with a Quality of Life Statement rather than Mission Statement or Values Statement.  Intrigued about where he was going with this, I popped over to his blog post on the subject.  He starts with a brief criticism that non-profit mission statements are usually so broad they are meaningless and pretty much interchangeable with those of other organizations.

He moves quickly into discussing the concept of quality of life statements (QoLS) proposed by Shannon Hayes. Hayes focus is mostly on use of QoLS by individuals and families to determine how they want to conduct their lives and relationships.  Walters does a good job of showing how answering the questions Hayes suggests for developing these statements can be applied to arts organizations.

For example:

2. List the people that you want to populate your daily life.

…I sincerely believe that, if this question had been discussed long ago, the 6-day/8-performance week of most professional theaters would never have happened. The current theater world is notoriously hostile to families and extremely difficult on relationships. It can be very difficult to just have a life outside the theater. How might your theater support growth and happiness of members’s whole lives, not just their artistic lives?

3. “Describe the home and land surrounding you as you want it to be

…For instance, are kids welcome to hang out at rehearsal, even if they are not quiet like a mouse? Is there a theater cat? When a spectator opens the door, how are they greeted? What about after the show–is there a place for the spectators to gather to have a refreshment and talk about the show? Do the performers join them? If an audience members encounters a company member at the grocery store, how do you want them to talk to each other? How is that embodied by the way you lay out your space?

There are five points in total that Walters cites and comments on similarly. Now as we move into a next normal environment and recognize the need to do better in serving our community and meeting diversity, equity and inclusion, even established arts organizations would do well to use these questions as guides to their introspection.

While QoLS are focused on a family/organization’s internal members, Walters implication that the resulting conversations should inform external facing statements of mission and values that reflect the specific existence of the arts organization is valid.  Even if you don’t go through the practice of answering questions to develop a quality of life statement, a mission statement should grow from the reality of who you are rather than from a boilerplate form.

Spend, Not Give Donations?

The folks on the Non-Profit Happy Hour Facebook group posted a link to a Ohio State University (I’m sorry, THE Ohio State University) post which claims that charities should not use the word “give” when requesting donations.

They say it is a matter of feeling in control of how a donation is used. According to an analysis of the responses by 2700 people who participated in seven studies, people would rather give their time rather than money. This conflicts with charities’ general preference for monetary donations.

Overall, the study found that people prefer giving their time to nonprofit organizations rather than their money, because they feel more personal control over how their time is used, according to Malkoc.

“It is not possible to separate ourselves from our time, the way that we can from our money,” she said. “When you give your time, it is still a part of you. You are still living through it.”

The suggestion they make is that using the word “spend” provides people with a greater sense of control and therefore makes them apt to donate greater amounts.

People approached for a financial donation offered more than twice as much when they were asked to “spend” their money ($94) than when they were asked to “give” their money ($40).

And here’s why: Participants were asked several questions that measured how much control they would feel over their donations. Results showed that people who were asked to spend their money reported feeling more control than those who were asked to give their money.

[…]

When given control, people were nearly equally interested in giving, whether it was time or money.

“If nonprofits gave more control over how donations are spent, or made donors feel like they were spending their money rather than giving it, that may alleviate some of the disconnect people feel about financial gifts.”

Having read this, I believe there would have to be a good deal more work done on messaging and terminology employed to give people a sense of control rather than using a term like “spend.” The sense of donations being a transactional relationship is already a big problem in terms of the belief non-profits need to be run like a business; conceiving results achieved in terms of return on investment; large donations providing access, perqs, influence, and naming rights; the last of which many organizations have been trying to disentangle themselves.

Not to mention the growing prevalence of donor advised funds which provide tax benefits and a high degree of control without the obligation to disburse.

It seems like employing terms like “spend” will only exacerbate current problems and serve to entrench the use of restricted giving. While there are ways to give donors a greater sense of control over how their money is spent and technology available to facilitate the process, I would be concerned that this would mean staff would be further diverted from providing core services to underserved communities.

The model the study seems to be suggesting feels like it would be along the lines of the ubiquitous TV ads that told you that for $4/month you could purchase a meal for a child and that you would receive a packet with updates about the child. As a donor to this program, you feel a high degree of control over how your money is being spent.

The better solution is probably to employ broader, more consistent messaging emphasizing unrestricted giving without the expectation of expensive benefits. People absolutely do deserve a sense of assurance and control. You don’t want to give to con artists who are going to run off with your money. But that can come from providing easier access to information attesting to the legitimacy of the charity.

While there are websites that provide that sort of analysis, people aren’t widely aware of them as resources. The metrics these sites have traditionally employed have been problematic. There has been a tendency to focus on overhead ratio as a measure of effectiveness. There are probably a lot of diversity, equity and inclusion issues with what data is used and how it is analyzed too. Ultimately, a complete overhaul over a long term will be necessary.

They’re Back! But Not Because They Waited For The Audiences To Return

Apparently the pandemic was good for classical music stations. In a story on the Current site, the general manager WDAV in Charlotte, NC had a hard time believing his station had achieved number one market share for the first time ever.

WDAV wasn’t alone, a number of other stations had similar successes. But before you assume that the value of classical music suddenly became apparent to people in a “if you play it, they will come” sort of way, it didn’t happen in a vacuum. Stations have been working to frame the music for their communities.

But by emphasizing long-held values of classical radio — to be soothing, to clear the mind, to remind people of aesthetic beauty — stations rose to the occasion to provide refuge from a world that felt scary and uncertain. That has translated into ratings records, strong fundraising and a reminder of the value of classical stations to local arts organizations.

“We heard from a significant number of listeners thanking us for being a place that was normal for them,” said Brenda Barnes, CEO of KING FM in Seattle. WDAV’s Dominguez and leaders at WXXI in Rochester, N.Y., and the USC Radio Group, which consists of KUSC in Los Angeles and KDFC in San Francisco, all said they heard the same from their listeners.

WDAV also got out into the community with their Small Batch music series where they had classical musicians perform at a local microbrewery. Will Keible, the station’s director of marketing and corporate support cited the intimidating environment of a formal concert hall and not wanting to passively wait for people to find them on the radio dial as drivers for their partnership with the brewery.

Other stations cultivated stronger relationships with the artists in their areas. The article also talks about how WXXI had reached out to ensembles and chamber groups in New York’s Finger Lakes region during the pandemic requesting recent performance recordings which they broadcast as part of a 10 week series. Many stations like WXXI have recognized the need to provide programming by musicians and composers of color and that has also helped to broaden their appeal.

“We are changing our library and our rotation cycles so that … you’re hearing representation from all different composers and performers all the time,” said WXXI’s Ruth Phinney. The station also profiles classical musicians of African descent on its website. “We’ve actually had classical musicians contact us and say, ‘I’m a classical musician, I’m not on your site yet. Can you put me on there?’”

Inheriting Your Great-Great Grandparents’ Investment In Your Future

Early in April you may have seen that Yellowstone National Park is celebrating its 150th Anniversary by offering an Inheritance Pass for $1500 with the catch that it can’t be used for another 150 years.

Well, actually while the pass isn’t usable until 2172, purchasers get a complimentary annual pass good for a year after the first use.  I am calling attention to this not to suggest this as a possible program, (I mean right now how many of us can guarantee access to our programming in 10 years much less 150), but rather to point out that there is often at least a small niche interest in bespoke arrangements. In this case, the target is families committed to conservation.  It can be worthwhile to be flexible about exploring those opportunities.

Their hope is that the Inheritance Pass—a campaign created by advertising agency Havas Chicago— could create an important legacy among families that are committed to conservation.

Those who choose to invest in the Inheritance Pass will receive it as soon as August of this year. It will feature the name of the donor on the back. Yellowstone Forever says that the money it raises through the campaign will go toward supporting scientific studies, trail maintenance, and wildlife conservation, among other projects.

I tried to find out how many people might have taken advantage of this program in the few weeks it has been available but couldn’t find any information. 

Quite honestly, even though they promise to keep track of the ownership of the passes, I think purchasers have to acknowledge buying the pass is tantamount to making a straight donation to the park. Will there even be websites and email addresses by which to contact Yellowstone Forever to retrieve a lost pass in 150 years?

In terms of my earlier reference to donor programs with niche appeal, the pass one receives is a physical token to accompany the concept of investing in the park to benefit future generations. It would be great if families actually retained the pass across five generations (based on a generation being about 30 years), and presented it for redemption. But the pass is just an appealing prop in a conservation donation campaign.

I would be interested in knowing how they calculate the tax deductible portion of the pass. Do they use $1500 less the current cost of an annual pass to figure out the received benefit value vs. the donated portion? Or will it be the cost of the pass in 150 years which may exceed $1500?

(Actually, given that the person making the donation will receive no benefit, I would assume the whole amount is deductible if they refuse the complimentary annual pass available in 2022.)

People Fund People Not Organizations, So Maybe Do That Even More?

Last month Marginal Revolution blog posted an excerpt of a piece by Adam Mastroianni about how grant funding is broken.  I immediately hopped over to see what he had to say. While his post was mostly focused on grants funding science and the Rhodes scholarship process, there were a lot of common elements that are likely to be familiar to all who apply.

One of the first observations Mastroianni makes is that it is very easy to hack the grant process thanks to relationships you have. This both confirms that people give to people and organizations and that groups that may really need the funding but lack access to guidance, resources and insiders often get locked out.

For instance, most Rhodes selection committees include a cocktail party as part of their interview process. This is a pretty bad way of judging whether someone is a good person, but it’s a pretty good way of judging whether they are pleasant to talk to at a cocktail party, and so Rhodes Scholars are often charming conversationalists and sometimes bad people (see: Bill Clinton, Bobby Jindal, noted anti-vaxxer Naomi Wolf).

[…]

For example, the Rhodes Trust probably hopes that by picking the most accomplished college seniors and giving them a super prestigious prize, they will encourage the youngsters to do lots of brave and risky things. Instead, the most popular destinations for my Rhodes cohort were top-tier medical schools, law schools, and PhD programs (guilty), as well as a handful of consulting companies––exactly where we would have gone if we hadn’t gotten the scholarship.

Generally, Mastroianni’s criticism is that most grant programs reward people who are already successful to the detriment of those they say they wish to help.

Mastroianni’s suggested solution is to take advantage of the flaws in the system to force it to reach into the underserved cracks and crevices. His system, which he refers to as “Trust Windfalls,” essentially allows one to provide a benefit to friends–but only once.

But isn’t it unfair that a bunch of money should go to my friends? Also yes. That’s why, if I was an Agent, I should only get one turn at awarding Windfalls. Then I’d have to pass on the responsibility to someone very different from me who I trusted to give out the second round. If I did it right, Trust Windfalls would eventually find their ways into corners of the world that conventional grants could never reach. Just a few trusted links away from me might be a Botswanan ichthyologist or a trucker smuggling medical supplies into Kiev––people who may not speak English or know the right things to say on an application or even realize there are grants they could apply for in the first place. Making Agents temporary also prevents the Trust Windfalls from being hacked: once people know you’re an Agent, every interaction with you becomes a grant application.

If people hate conventional grant funding so much, why haven’t they tried something like this? Honestly, I think it’s because trusting people seems a lot scarier than it really is. Funders have to trust Agents. Agents have to trust their grant recipients, and they have to trust the person they nominate as the next Agent. (We should maybe call the organization that oversees all this the Trust Trust.) Anybody could betray the trust put in them, which would be a huge shame and very embarrassing.

While this is an interesting idea in theory, I think it is overly idealistic in terms of thinking that people will pass the baton on to people outside their own peer group in any great numbers. Funds may be sent to a biologist studying the ecology of a Latin American country or an aid worker in Ukraine, but is the money going to a life long resident of that country or the sister of a person the Trust Agent went to college with who is working for a university program or an NGO with roots in the US? Certainly Mastroianni alludes to the fact something like this could happen.

I think the structure he suggests has a better chance at providing an equitable distribution of funds than the current system. I like the idea of leveraging the problems of current practice into a solution. But the funding source would probably need to be plugging detailed data into relationship mapping software to ensure that the 4th or 5th recipient in the chain not have multiple common ties with the 1st and 2nd people in the chain.

I guess the fact I can identify a flaw and potential solution so easily indicates it is possible to refine his proposal into something workable.  Take a read of his proposal and see what you think.

You Don’t Have To Wait To Grow Up To Be An Artist

Last month, Coco Allred, a teaching artist in Philadelphia had a post on Americans for the Arts about President Biden’s visit to one of the classes she teaches.  She started out with the best part right at the beginning:

On March 11, 2022, President Joseph R. Biden asked Maria, a second-grade student at Luis Muñoz Marín Elementary School in North Philadelphia, “What kind of art do you like?” Maria said, “Painting.” President Biden replied, “Do you think you’ll be a painter when you grow up?” Maria said with confidence, “I already am one.”

As Maria’s teacher, I felt proud of how she identified herself as an artist and added, “That’s the great thing about being an artist—you don’t have to wait to grow up to become one.”

Back in 2014 I made a post about a talk Jamie Bennett, then Executive Director of Art Place America, gave where he observed that people have an easier time seeing themselves on the continuum with athletes than with artists, even if they are fairly invested in a creative practice. So the fact that child views herself as an artist is greatly encouraging to me. Hopefully more kids are growing up with this perspective.

If you watch the video included in Allred’s post where the kids are interacting with President Biden, (around 20:30 mark) a student makes an comment drawing parallels between learning/teaching basketball and artistic skills. Her observation was clearly more sophisticated than the president, (or I for that matter), expected from the student.

She Made Sure We Ain’t Gonna Lose Touch With Soul

I want to take the opportunity to call attention to an article in the NY Times this past Sunday focused on Zelma Redding, wife of the singer Otis Redding, Jr.  The Otis Redding Foundation is a close neighbor to my theater. We can see the back door of their offices from the lobby doors of the theater.   Zelma is only in the offices on occasion. The last time I saw her was a week before Covid shut everything down two years ago. However, her daughter Karla and grandson Justin are very visible, accessible and involved in the community. (I just congratulated Justin on the NY Times article in a crosswalk while returning from lunch today.)

Just as the article notes, Karla, Justin and other members of the family are active on numerous boards around the community.  But the Otis Redding Foundation has a number of programs of their own focused on music education. They have afterschool lessons and run two summer camps, one of which is focused on training kids for the music business and has seen them travel and perform in Nashville as part of the camp experience.

If you walked into their offices, you would hardly believe they run such extensive operations out of such a small space.  They actually announced construction of the Otis Redding Center for the Arts on March a half block from their current offices. It will be focused on serving students 5-18 who have interests in all aspects of music, from performance to recording technology.  Right now Justin is flying around the country raising money for the center. If anyone has any interest in being involved with the project, reach out to them.

The article does a great job of discussing the environment into which Otis Redding was launching his career and in which the Foundation operates in today. There is a Confederate statue right outside the foundation offices on a street with a history of Black owned businesses. The county’s efforts to move it have been stymied by lawsuits. The Foundation has had to be neutral on calls to have Otis Redding’s statue replace the current statue, just as they had to be with the push to have the city auditorium named for Redding.

Before I had read the NY Times article, I ended up having lunch with an elder statesman musician who grew up here and had gigged with The Pinetoppers when Otis Redding was a member prior to joining the horn section for Sam and Dave. He discussed the virulently racist mayor of Macon who nonetheless loved Otis Redding that is also mentioned in the NY Times article. (He also talked about touring in the Jim Crow era. While he made light of the situations, they must have been tense to terrifying when they happened.)

Similarly,  it is indeed “complicated” that when he died Redding had been a partner in a record label that later ended up carrying a lot of Southern Rock acts that employed Confederate symbols in their marketing.

But the Foundation probably wouldn’t even be around today if not for the dogged efforts of Zelma Redding. After Otis Redding’s death, while raising four kids, she went back to school and learned the music business, eventually opening her own music related businesses. All the way, she had to fight to make sure she was getting the royalties and payments from Otis’ work that were due his estate.

So give the article a read. It is such a great encapsulation of so many issues that remain relevant today.

Becoming One Of The Unseen Creative Artists

Yesterday we had David Grindle, Executive Director of USITT (United States Institute for Theatre Technology) , speak at my theater about “The Unseen Arts Economy.”

If you aren’t familiar with it, USITT was founded “to promote dialogue, research, and learning among practitioners of theatre design and technology.”  They basically are plugged into knowing what technology the smallest theaters and bars through to Disney, Cirque d’ Soelil and movie productions are using.  USITT is also invested in promoting safety and training in all the crafts and technologies practiced and utilized in these places.

If you weren’t previously aware of USITT, then Grindle’s talk was for you. While I thought it would have a slightly different focus, Grindle did a really good job of talking discussing all the unseen labor and laborers that contribute to events and productions.  I have seen other people talk about all the opportunities for non-performing artists that exist, but never did they make such a compelling case as Grindle. He smoothly wove anecdotes together with “if you are a person who enjoys X, then there are these jobs…” in a manner that made his talk relevant to the listeners and didn’t feel like a recitation.

In his view, it isn’t just the lack of arts in schools that is an issue, it is the disappearance of home ec/family and consumer sciences that is also problematic. He said the lack of people with fundamental skills in sewing and other crafting skills has become cause for concern.

Most of the audience was comprised of college students with perhaps a few high school students thrown in. Initially, when he asked if there were any questions and no one came forward, I was worried that he was talking to people who were primarily interested in performing on stage. But after a few questions, things started opening up. Some people definitely were interested in working behind the scenes when they walked in. There were others for whom Grindle’s talk had revealed some options they hadn’t been aware of.

While I am sure Grindle is a busy person individually, if anyone has an interest in having someone speak on similar topics, I am sure the folks at USITT can point you to some members who can do a credible job of it.

Monopolies, Not Lack of Curiosity May Have Killed American Theater

Scott Walters is a blogger I started following 15+ years ago. His work has gone through various focuses and iterations, but is always very interesting and insightful. He recently returned to the blogosphere with posts on Theatre Inspiration. He started out with a series on the wrong turns theater has made in the United States. Just as you will often see articles about how classical music concerts weren’t always the staid, rule-bound affairs they are today, Walters points out we didn’t always do things  in theatre the way we do now.

Walters says the first wrong turn theatre made was the birth of The Syndicate. While it no longer exists its influence is deeply entrenched in current practices.  One of the first blow your mind facts he lays on readers is that there used to be TONS of performances spaces around the country from which artists made a relatively good living.  In 1900 Iowa alone had 1300 opera houses. I looked it up, the population of Iowa was 2.2 million in 1900 and about 3.1 million today. I think it is safe to say there are far fewer venues now than there were then despite the increase in population. This somewhat belies the notion that a lack of interest and investment in the arts is the result of the United States’ founding by stoic Puritans.

Walters writes:

The same was true across the country. Often, one of the first things that was built in towns as they were founded were “opera houses” (i.e., rooms for performances to take place). They weren’t necessarily elaborate, but they were important to townspeople. Music, theatre, dance were all important to communities, no matter how small, and performers were able to support themselves providing that work.

Basically actor-managers would travel the country with their troupes arranging for gigs for themselves. This changed in 1896 when a group of six men who owned a string of theaters across the country got together and formed The Syndicate, in part to cut down on competition with each other and increase efficiency so that a tour didn’t show up to the same town ready to present the same show. However, as they gained power and influence they were quickly able to squash competition and require artists that wanted to perform to contract with them for whatever price they decided to pay.

If you are thinking, with thousands of performance spaces scattered throughout every state how could they have possibly ended up controlling them all? The very decentralized nature of venue ownership should work against them, right? Well that was the same thought about the internet, wasn’t it and look how that turned out.

But the reality is, they didn’t need to control it all. Walters quotes Landis K. Magnuson:

Although the Syndicate controlled the bulk of first-class theaters in the major metropolitan centers, the fact that it controlled the theaters in communities located between such theater centers provided its true source of power. Without access to these smaller towns, non-Syndicate companies simply could not afford the long jumps from one chief city to another. Thus the Syndicate actually needed to own or manage only a small percentage of this nation’s theaters in order to effectively dominate the business of touring theatrical productions–to monopolize “the road.”

The Syndicate used their power to drive artist managed groups and rival venues out of business. Many tried to resist. Sarah Bernhardt would only perform in tents in an attempt to avoid Syndicate controlled theaters. The Syndicate would tend to book lighter, entertaining fare instead of serious drama. Walters quotes writer Norman Hapgood who observed this suppressed the work of many talented playwrights and actors.

Since The Syndicate was based out of New York City, that was where the tours originated and therefore where all the shows were cast. The impact of this persists today and people have long wondered why it is necessary for actors who live in NC need to move to NYC so that they can return to NC to perform.

Walters writes:

If all this sounds familiar, it’s not surprising–little has changed since 1900. Theatre is still controlled by risk-averse commercial producers and theatre owners who are interested only in using theatre to make a tremendous profit through the production of shallow, pleasant plays. And theatre artists still feel pressured to live in New York in order to have a hope of making a living, because regional theatres across America do most if not all of their casting there. Artists are thought of and think of themselves as employees who must ask permission (i.e., audition) in order to do their art, and are told who they will work with, when they will work, and where they will work.

Walters’ work is deeply interesting in a time when the performing arts industry is considering what changes will be necessary to adapt to changing expectations and operational environment. Take the time to read it and reflect on some of the forces and events that have gotten us where we are today.

Where Is Your Favorite Podcast Getting Its Material?

h/t to Isaac Butler who retweeted a somewhat horrifying thread written by author Brendan Koerner recounting how one of his Atlantic articles, two of his books and a WIRED piece he authored have been ripped off by podcasters.

Koerner recounts how the person who created a podcast based on his Atlantic article blatantly told him he was going to rip it off.

A couple people Koerner confronts do give some cursory acknowledgements. He feels it is insufficient, but doesn’t have the energy to fight all these battles.

Given the ever broadening proliferation of podcasts, this is going to be something to which to pay attention. People want to jump on the wave but if they don’t have original material to share, apparently they don’t have many scruples about stealing it.

I suspect we are going to see people getting paid speaking engagements or interest in developing expanded work based on their podcasts only to find there are credible claims of plagiarism and theft.

But even if it goes no further than podcast episodes, as Koerner points out, people are creating ad revenue supported episodes that compete with his books and spoil the plot twists in his writing.

Can Annotated Press Releases Be A Good Communication Tool?

Last week Aubrey Bergauer made the following post calling the attention of arts organizations to an annotated press release put out by the financial company Ellevest announcing their success in raising $53 million.

While there were some silly annotations like calling Bankrate “smarties” for naming Ellevest “the #1 mission-driven investment offering,” on the whole the annotations were used to provide deeper perspective on the effort that went into raising those funds and telling Ellevest’s story.

For example, the annotation stating Ellevest is funded by 360 women and underrepresented investors revealed:

“I get the game on these raise announcements. I know what the narrative is “supposed” to be: that institutions were throwing money at us to invest in Ellevest.

What really happened: As we began our raise, we had dozens and dozens (and dozens) of meetings with potential investors, and they were going … fine. Fine to good, in fact.

And then … the women showed up.

Caroline Lewis, of Rogue Ventures, heard about our raise and contacted us. … Then, so did Jesse Draper at Halogen Ventures. And so did Jenny Abramson at Rethink Impact. And so did a number of others.

This opened up our funding round to these underrepresented investors — for them to support us (by funding the company), and, we hope, for us to support them (by working hard to deliver a strong return and build their track records). …

The annotation quoting Caroline Lewis saying there is a need for financial products that serve women stated:

“Like, actually serve women. Not just market to women. And not just be a pinkwashed version of your father’s financial advisor…”

The annotated format serves multiple purposes. For those that just want something formatted for publication to quickly copy and paste, there is the surface text. For those that want the deeper story about the challenges and process, the annotations provide threads to follow. The format opens up all sorts of possibilities.

A release about a milestone anniversary of your organization may list all the people who performed for you over the years, but an annotation on some of those artists might note that the trumpet player in the band met his wife at a performance, settled down in the community and now their daughter is the executive director.

You may send out a release acknowledging that dozens of people worked thousands of hours over the course of a year and a half to implement your equity and diversity policy and practices. You may not be able to list everyone in the press release, but you can include them in an annotation.

Obviously, the biggest issue is that an annotated press release is only available on a web format. You can’t squeeze all that into a PDF or Word document emailed to a media outlet. On the other hand, people are getting their information from traditional media outlets less and less frequently so there is a good chance to get eyeballs on your press release by linking to it via social media posts.

People are able to consume as much or as little additional information as they may like. That way you can keep the details short and sweet for people with passing interest or short attention spans, but let those who are really invested and interested in your organization feel like they are in the know by digging into the tidbits in every annotation.

If I recall correctly, it is relatively easy to include annotations on a number of web and blog platforms like WordPress. I thought my blog had that option so I could illustrate, but since I didn’t use it much I suspect it disappeared during an update years ago.

Artist Coding Switch Code Switch

A couple weeks ago there was an article in the L.A. Times about Artists Who Code, an organization created after the pandemic hit by two Broadway performers to help artists transition into careers in coding. The two were a married couple who were having difficulty seeing the possibility of creating a stable life.

“With every big Broadway credit that I earned and the higher the ladder I climbed, I actually did an analysis; I saw my net worth going down,” she says. “I felt less and less powerful with each year I spent in the industry continuing to audition, and feeling things like typecasting and constant unemployment, and many physical injuries — it just all became very frustrating.”

Catherine Ricafort McCreary and Scott McCreary had enrolled in a coding boot camp in 2018 and had started transitioning to coding jobs when the pandemic hit. Seeing their friends in the arts struggling during the pandemic, they created Artists Who Code as a way to provide direction and support to those seeking to transition to coding.

Ricafort McCreary and McCreary built a free mini-curriculum of resources for Artists Who Code. These include advising members on how to choose a coding boot camp, setting up a mentorship program to help artists in different phases of their coding journey and offering advice on the job search and nailing technical interviews.

[…]

“It’s like a code switch. As an artist, you don’t know what a Google Calendar invite is,” McCreary says. “Absorbing the etiquette of this new world and knowing what is appropriate and what’s not and how to reach out to people, and how to advocate for yourself and how to communicate the skills that you as an artist bring to the table.”

In the early days of Artists Who Code, the couple worked to find ways to walk through technical concepts and jargon for those who were unfamiliar.

[…]

For Ricafort McCreary and McCreary, one of the most crucial aspects of Artists Who Code is the formation of a community to help artists navigate the identity crisis that often comes with changing careers. Making a new résumé is particularly painful; much of the feedback they have received, and have given, is to minimize their achievements in the arts to make space for discussing their expertise in, say, engineering. “It feels like that’s your soul and you’re crushing it and making space for this other thing,” McCreary says.

As I was reading this, I was thinking that Drew McManus might find people in this group to be helpful. As an artist who codes himself, he founded Venture Industries which provides a lot of technical services for artists and arts organizations. He has used me as a guinea pig on a couple of his projects and the user experience elements seem to be among the earliest considerations he addresses in the creation of new products.

That may be one of the competitive advantages artists have in programming. Something might work well as designed, but if people are reluctant to use it because the navigation isn’t intuitive, then it will have a difficult time being successful. And if your organization has chosen to use that service for ticket sales, donations, website, etc., poor UX design can be detrimental to the relationship you are trying to develop.

We hired someone with an artistic background a few months back and were teaching him how to use one of our pieces of software. Within the first two hours he blurted out that the UX design was awful. UX is not a niche terminology only shared by designers and software engineers. People are becoming increasingly aware of it and its value.

May Have Spoken Too Soon About Salary Transparency Efforts

Apropos to my post yesterday about New York City requiring employers to list their salary range starting next month, I was happy to Vu Le’s tweet about Washington State passing a similar law.

However, there was bit of a “maybe I spoke too soon..” moment at the end of the Seattle Times article which mentioned that the NYC law may be amended before it goes into effect. Sure enough, two days ago The City reported that amendments are being introduced which may create loopholes and delay implementation until November.

“While the amendments are being sold as innocuous tweaks, when you read them closely they would essentially undo much of [the new law],” said Seher Khawaja, senior counsel for Legal Momentum, a national advocacy group for girls and women. “We think it would really undermine the impact of the law by excluding a large sector of New York’s workforce from the protections.”

One of the people quoted in the article represents a business group in NYC. Her rationale for not publicizing salary ranges because it might lead to salary inflation sounds a little flimsy given that the salary and compensation packages of CEOs and others have continued out of proportion to that of the employees despite not being publicized.

Among the other concerns, she said larger businesses risk getting out-bid by competitors if they make their salary ceilings public. She said the public postings could also spark salary inflation during a hiring crunch when current workers see a maximum posted that’s much higher than what it’s been historically.

The article about the transparency law in Washington notes that it doesn’t go into effect for another 10 months. Given that NYC’s law is facing revision only about a month out from its implementation is a warning to advocates to remain vigilant until the rules go into effect.  The Seattle Times piece quoted a business professor at University of Washington who observed it may take years for the effects of a law to be seen because inequities accumulate over people’s careers. How effective a law is at eliminating those inequities will require observation of years.

Starting Small And Building Momentum

Last month, The Art Newspaper reported that NYC would begin requiring all employers to disclose the salary range of jobs starting on May 15. Many saw this as a positive step for the arts world as well as the employment environment at large, especially since it applies to many different employment arrangements, including internships.

The new ruling, an amendment to New York City Human Rights Law passed by the city council last December, applies to roles that are remote or in-person, permanent and short-term contracts, and to interns. Any company with more than four employees must adhere to it or risk civil penalties rising to $125,000 from the New York City Commission on Human Rights.

[…]

This small shift, he says, could transform the hiring process, and potentially the wage structure, of some of the top cultural institutions in the US, many of which have been subject to activist campaigns and union pushes in recent years due to huge internal wage inequalities

[…]

Finkelpearl describes New York City’s new law as being “long overdue” and sees it as part of a “generational shift around how people look at their jobs”. He points out that it comes in the wake of the so-called Great Resignation, or the Big Quit, which saw millions of workers across the country resign from their jobs during 2021.

A tidbit I found interesting came near the end of the article where it was noted that New York State (NYS) had made it illegal for employers to ask about salary history in January 2020, but that New York City had passed that law in October 2017. As far as I can tell, New York State hasn’t passed a law about wage transparency similar to NYC’s, but there was a subtle implication that it may come in the future.

While we have seen some state governments use preemption to overrule laws made on the municipal level, there are frequently times that city level laws can evolve to encompass the whole state –even in the face of preemption. The Ballotpedia article on preemption I just linked to cites NYS governor’s override of NYC’s plastic bag ban in 2017, but a statewide ban was eventually implemented in 2020.

I bring this up because there may be some hope and value in advocating for arts and cultural causes on the local level and seeing it expand to the state. Of course, a large segment of the population needs to see the need/value to have an investment in putting laws and rules forward.  The report by the American Academy of Arts and Sciences I wrote about yesterday frames the need to support culture in terms of extant support for other industry segments.   Or as in the case of Minnesota’s Legacy Fund, Art & Culture made common cause with wildlife/wilderness preservation.

What Do We Need From Artists And What Do Artists Need From Us

Last week Laura Zabel, Executive Director of Springboard for the Arts, has a piece on CityLab discussing the contributions artists can bring to pandemic recovery. She references a report issued by the American Academy of Arts and Sciences that lays out policies to better support cultural organizations and workers. I haven’t read the report yet, but the title “Art is Work,” seems like a pretty good start. Near the close of her article Zabel writes along those same lines.

Artists’ contributions to the work of imagining and enacting a healthier future can be profound, but they do not come about by magic. Art is labor, and unless we build better and more equitable systems of support for artists, we will continue to miss out on this vital ingredient to help build a more just, more connected, and more human world.

The general theme of the article deals with the ability of arts projects to help solve problems, permit people to confront difficult issues, and learn about unfamiliar topics.  She mentions a number of projects that have been mounted to address immigration, communities split by construction projects and economic stability that may serve as inspiration for similar projects in your communities.

 

“Admission Tickets Are Not Bought. They Are sold.”

Colleen Dilenschneider made a post today providing data that shows people’s tendency to stay home rather than seek cultural and entertainment experiences has increased over the last decade. This has been a topic of conversation in the arts community for quite awhile now so it won’t come as a big surprise.  However, I think this perception has been based largely on observation, assumptions, and anecdotes rather than the hard data that Colleen provides.

Perhaps most significant to the arts and cultural community, Colleen provides a graphic in her post that shows this tendency among people with a high propensity to visit live and exhibit based experiences parallels the general US population as a whole. She comments that:

These are the people who have the demographic, psychographic, and behavioral attributes that indicate a heightened interest in visiting museums and/or performing arts institutions. It includes folks who indicate that they actively visit these kinds of organizations, as well as people like them or who have an interest in attending, but have not visited recently. For these most likely audiences, their preference to stay home over the weekend has grown a staggering 60.1% since 2011.

Right off the bat, this isn’t great news. A top indicator of a person willing to attend a cultural organization is that they are willing to leave their homes in the first place! As you can see, even the people who like to go out are more interested in staying in than they were in the past.

Now you may say, wait a minute Joe, I was just over at the Adaptistration blog where Drew McManus posted today about another study which reported “96% of ticket buyers plan to come back to your venues after the pandemic.”

That actually tracks pretty closely with Colleen’s graph which shows that between 2020-2021, the number of high propensity visitors who said they would stay home increased about 1.7%. Between 2019 and 2020, it went up a little under 6%, but people were obviously forced to stay home due to Covid. Between 2018-2019 the numbers increased about 2.4%. So 96% of ticket buyers planning to return is about right. What I am hoping is that Colleen’s graphic flattens out a bit in 2022 -2023 indicating some of that 6% drop off has come back or that new audiences are obtained.

Toward the end of her post, Colleen says that cultural organizations need to step up efforts to engage people and create enough interest to fight the inertia of staying home.

“As the most successful cultural institutions already know, admission tickets are not bought. They are sold.”

Mortgages & Property Taxes As Art Projects

While returning from a grocery shopping trip on Saturday I heard this NPR story about an art project that is calling attention to the disparity in property taxes for black owned homes vs. white owned homes.

O’DRISCOLL: The artist, Harrison Kinnane Smith, had a proposition. As part of his latest art project, the nearby Mattress Factory Museum would take out a $10,000 mortgage on one of its buildings. Then, for the next 15 years, the museum would hand Stoney the difference between what he should be paying in property taxes and what he is paying – an extra $475 a year. Smith researched local property taxes and sales prices with a data analyst. He says the disparity in Stoney’s tax burden mirrors Pittsburgh’s as a whole.

HARRISON KINNANE SMITH: There’s a 7% difference over the last 10 years in property taxation rates for Black homes and white homes.

I found an article that discusses Smith’s research and analysis in greater detail for those that are interested. The artist also replicated the recent practice of dressing a house to signal residency by a white family and then a black family in order to see if there would be differences in the assessed value of the home.

The NPR story caught my attention in part because my organization is creating a semi-related work about solutions to blight that don’t immediately involve bulldozers. The discussions and collection of stories that will form the basis of the show has resulted in some mobilization of action and partnership formation from some people with resources and influence to address the issue.

More to the point though, I was impressed by Harrison Kinnane Smith’s ingenuity in approaching and convincing Mattress Factory Museum to take out a mortgage in pursuit of this project. It is an interesting use of art as an element of civic discourse about societal issues.  As arts organizations think about how they can present work that resonates with the communities they serve, stories like these can provide a jumping off point for ideas and projects.