Seth Godin recently made a post on one of my favorite topics — valuing metrics that don’t really matter.
Just because they’re easy to measure doesn’t mean they matter.
If you’re working with people who say they care about measurement, it might not pay to persuade them to stop measuring.
It might make more sense to give them useful numbers to measure instead.
Personally, I think he is a tad optimistic in thinking people will stop using easily measured data if presented with data that provides a more relevant measure, especially if it is more difficult to assemble.
As we move toward the next normal, assumptions and customary approaches are being challenged so the concept of relevant metrics is something to be continually considered.
If you are a little newer to my blog, here is an entry on the topic with links to other posts on the topic.