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The title of the blog is no mystery to most arts people. The perennial effort of most arts organizations is to get butts in the seats–people attending your event. I am currently the theatre manager of a presenting house. I thought it would help me coalesce my disparate musings into viable ideas if I started writing my theories and thoughts down. My hope is that readers will provide a sounding board of feedback and recollections of their own experience. Ultimately, I hope to assemble that advice and make this a source of practical advice for arts organizations.