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Tweets responding to UK based Arts Emergency’s new campaign were filling my Twitter feed today. I have written about them a couple times before. They are essentially focused on cultivating the next generation of creative workers through training opportunities, scholarships and mentoring.
The organization’s name and raison d’etre is premised on the idea that cuts in funding nationally have created an emergency for the future of the creative economy in the UK. Their newest push is #BreakTheGlass, as in “In Case of Emergency, Break The Glass.”
What I really admire about their execution of this awareness campaign is that they aren’t focusing on the negative consequences that cause their organization so much concern, instead they have asked people to tag & tweet about the person(s) who “gave you some key advice or encouragement early in your career.”
Whether you’re lucky enough to have had lots of help, or you know how much you would have appreciated some support, now’s the time to turn around and pass the favours along.
— Arts Emergency (@artsemergency) October 13, 2021
Today my feed was packed with people calling out those who helped them get jobs in theater, in broadcasting, print media, etc. I usually view Twitter with a chronological order setting and there were so many people talking about those who gave them their first big break, I was scrolling, scrolling, and scrolling only to find I was still viewing tweets that were only 5 hours old.
I don’t want to horn in on Arts Emergency’s initiative, but maybe folks here in the US need to pick up the tune and call out those for whose help we are grateful. October is Arts & Humanities Month which would make it a suitable time. Or if we don’t want to steal attention from Arts Emergency, next month around Thanksgiving would be appropriate as well.
Ultimately, over the long term I think advocacy for arts and culture needs to have positive messaging like this that doesn’t focus on economic impact, test scores and behavioral outcomes as benefits. Talking about mentors and being grateful for opportunities and investment of trust and faith is a good way to emphasize the benefits of arts and culture in cultivating relationships and reinforcing the social fabric without explicitly making those claims.