Free Admission Isn’t An Audience Building Strategy
Thinking that free or discounted tickets will increase accessibility and loyalty is something of a pet peeve of mine. Yesterday I commented on a post Sean Kelly of Vatic made on LinkedIn where he noted that people who didn’t want to use dynamic pricing for their events that were selling well would willingly discount or … Read more


Thanks for what you are doing to bring cultural change to the arts. It is so important to represent everyone.…