There Is No Business Case For Social & Cultural Advancement

H/T to Artsjournal.com for linking to a FastCompany article about the problem with making a business case for diversity. I saw a lot of parallels between the rationale laid out by author, Sarah Kaplan, and the conversations I have been having about trying to justify the value of the arts in terms of economic/educational/social outcomes.

Kaplan writes (my emphasis):

Corporate leaders would be better served if they stopped trying to justify diversity with profit margins and stock charts—a mentality that can ultimately hurt the very groups these policies are meant to help (more on that in a moment)—and instead embrace diversity because it is the right thing to do.

[…]

Why doesn’t the business case work? Recent research suggests that what’s required for transformational action is a moral and legal case. The business case, because it is based in an economic logic, undermines moral arguments and weakens resolve to make anything other than incremental change. Indeed, experiments show that making the “business case for diversity” can increase bias against diverse groups while the legal case can inhibit bias and increase equitable behavior.

The business case for diversity also provokes people to focus more on economic than equality-based metrics of success. As a consequence, when there are downturns in organizational performance, believers in the business case are more likely to see diversity efforts as ineffective and to support dropping the organization’s investment in diversity programs.

Rather than go straight to that 3rd paragraph above, I did want to include her thoughts on justifying and implementing diversity because they are just as germane to the daily operations of arts and culture non-profits as anyone else.

There isn’t necessarily a moral and legal case to be made for the value of arts, culture and creative expression. However, there are similar consequences in using economic based metrics of success for arts and culture as there is for diversity goals. If there is a perceived lack of return in terms of economic activity, test scores, etc., interest flags and attention turns to the next big thing promising results in those areas.

In the long term, becoming adept in advocating the support of forms of creative expression because it is the right thing to do is going to be the better strategy.

One thing I was interested to read was Kaplan’s following thoughts that the business case for diversity is something you arrive at having successfully implemented a plan to achieve it. Her point seems to be, we really don’t know the actual benefits until it comes to pass. All the current rationale behind the business case for diversity are made on assumptions based on observations of the past and are focused on a narrow set of outcomes. Not only that, but it envisions that full diversity will unfold in a vacuum independent of everything else, neither affected by or affecting anything else.

It is worth noting that one of the reasons we don’t yet have compelling evidence about the economic impact of diversity is that we haven’t truly moved to inclusion and belonging. Diversity by itself will not produce the benefits that companies and policymakers wish to achieve. My sense is that by taking principled action, we will find myriad ways that more diverse workforces benefit companies and society. Said differently, we will eventually arrive at the business case; we just can’t start there.

In the same way, every claim made about how arts and culture can benefit the economy, education, social interactions, etc is based on piecemeal efforts supported by intermittent, unpredictable funding.  We have no idea what the real impact a unified, consistent, long term investment in cultivating creative expression will have on economic, education, socio-political fronts. I wouldn’t at all be surprised if it were revealed that advancements in diversity were significantly associated with creative expression, and vice versa.

You Can Tap Into The Arts, But No One Will Think It Does Any Good

In the wake of Kobe Bryant’s death, Dance Magazine related a short anecdote about Bryant taking tap dance lessons to help prevent additional injury to his ankles.

That summer, he researched ways to make his ankles stronger, and landed on tap dancing. “I worked on it all of that summer and benefited for the rest of my career,” he wrote.

Though Bryant continued to suffer from ankle injuries, tap helped him learn to keep his ankles loose and active, which helped prevent injuries elsewhere.

[…]

…Though he stopped dancing after that summer, he says that “for a year there I could tell my feet to do this and they would actually do that.”

Over the last couple weeks I have been thinking about why my initial reaction to this story was that it provides a good example of the value of the arts when I often warn about citing the prescriptive benefits of the arts. Let’s face it, it doesn’t get much more prescriptive than the idea that dance helped Bryant mitigate additional injury.

Ultimately, I realized that as a superb athlete, this was an example of how dance was supplementing his existing capabilities. Often when we hear about arts benefiting test scores, economy, social interactions, etc., there is an implication that the arts are improving things to an acceptable level. That there is some flaw to fix– a kid’s test scores need to be better; the foot traffic in stores & restaurants is tepid; people are having overly aggressive interactions.

With Kobe Bryant though, he is at the top of his field as an athlete and the tap lessons are something he used to provide a benefit his already demanding training regimen didn’t afford. While suffering a problematic injury is just as negative as poor test scores, low economic activity or negative social interactions, I can’t imagine anyone considered Kobe deficient and needed the arts to fix him. Tap was an available option he found suitable to his needs.

The difference between a supplemental activity and a prescriptive one is a bit subtle. In truth, at its base, the supplement is just as prescriptive. The context in which it is presented makes a significant difference. In Kobe’s case, there are no promises of outcome measures that have to be backed by qualitative data. The celebrity association aside, the value of tap dancing and the arts in general aren’t evaluated in terms of his scoring record.

Sure, saying ‘it worked for me” lacks the empirical evidence that people may want to justify funding. (It shouldn’t be used anyway.) Regardless of whether you have empirical data or not, if Shaq and Kobe both took tap together, the benefits each realize will vary based on dozens of variables in their physical, mental and emotional attributes.

For example, Kobe was open to exploring the way people in other disciplines achieve success and employed an approach Shaq probably wouldn’t have. He credits a conversation with composer John Williams for shifting his perception on leadership:

This conversation was held after the Lakers lost to the Boston Celtics in the 2008 NBA Finals. Bryant said the talk helped him become a better leader and that he took some of Williams’ ideas into training camp for the next season. “I felt like there were a lot of similarities between what [Williams] does and what I have to do on the basketball court,” Bryant said. “And some of the things he said to me were fascinating.”

On the other hand, it is assumed that great achievement in one area occurs in a vacuum with no contributions from any other pursuits. You can tell people Einstein as well as myriad other highly accomplished scientists played musical instruments and no one credits any benefit to the music–even if Einstein credits his accomplishments to playing violin.  So even though Kobe said he attributes tap dance for improving his agility and reducing injuries, few people will likely perceive tap as having anything to contribute to basketball.

Because really, no one would consider basketball and tap have any relationship with each other.

 

Pop Music, Now With Less Pep

Via Arts and Letters Daily is a link to an Aeon piece that claims pop songs have gotten increasingly sadder and negative over the last 50 years.  They lay out their method of analyzing lyrics and data which seems to reinforce this idea. Sadly, all the death metal, goth, emo, etc music my friends and I listened to in my youth didn’t seem to factor in as much as I hoped. It is hard to believe anyone today is titling and singing songs more blatantly depressing than Girlfriend in A Coma.

But I wanted to know why this trend might be manifesting. They posited three factors which might influence this: success bias, prestige bias or content bias. These terms are defined along these lines:

We checked for success bias by testing whether songs had more negative lyrics if the top-10 songs of the previous few years had negative lyrics…

…prestige bias was tested for by checking if the songs of prestigious artists of the previous few years also had more negative lyrics.

…Content bias was checked for by looking at whether songs with more negative lyrics also happened to do better in the charts.

Acknowledging that there is still more work to be done on studying this, they came to the following conclusions at this point in their research:

Although we found small evidence for success and prestige bias operating in the datasets, content bias was the most reliable effect of the three in explaining the rise of negative lyrics. This is consistent with other findings in cultural evolution, in which negative information appears to be remembered and transmitted more than neutral or positive information. However, we also found that including unbiased transmission in our analytical models greatly reduced the appearance of success and prestige effects, and seemed to hold the most weight in explaining the patterns. ‘Unbiased transmission’ here can be thought of in a similar way to genetic drift, in which traits appear to drift to fixation through random fluctuations, and in the apparent absence of any selection pressure

What really interested me was the idea that the decentralization of the recording industry removed a bias for distributing happier language in songs:

Given this preference, what we need to explain is why pop-song lyrics before the 1980s were more positive than today. It could be that a more centralised record industry had more control on the songs that were produced and sold. A similar effect could have been brought about by the diffusion of more personalised distribution channels (from blank cassette tapes to Spotify’s ‘Made For You’ algorithmic tailoring). And other, broader, societal changes could have contributed to make it more acceptable, or even rewarded, to explicitly express negative feelings.

This concept got me thinking about claims that no one wants to see theater dealing with serious themes any more and only want to see big flashy musicals that provide escapist entertainment rather than challenge people to think about their lives.

It could be that the fact people experience music privately through earphones allows them to gravitate toward a personal preference for negative themes that they don’t feel as comfortable engaging with through their public attendance of theatrical performances.

Or it could be that since theatrical production is so centrally controlled, the content that is distributed and marketed has convinced people about the type of shows they want to see. This may be particularly true if people don’t feel as confident in their ability to choose theatrical performances they want to see as they do music they want to listen to. It is easier to defer to the expertise of others.

 

The Socio-Economic-Ethnically Diverse Audience You Seek Is At The Library

There was an article on the Arts Professional site urging care in the Arts Council of England’s initiative to increase investment in libraries over the next decade. The author of the piece, Hassan Vawda, expresses concerns that attempts to revitalize libraries using arts may unintentionally damage all the beneficial elements of the library environment.

Statistics from DCMS’s Taking Part survey shows libraries are the only space used proportionally more by Black, Asian and ethnic minority (BAME) audiences than those who identify as White. In contrast, arts organisations and museums are used disproportionately by White audiences – despite more than a decade of language, policy and schemes aiming to support diversity.

[…]

People often have far more input into the way libraries are used as public spaces than they do with arts and cultural spaces – for all their outreach. At its best, the library is an intergenerational resource that adapts and moulds around the communities it finds itself in.

[…]

Outside the professional arts sector, libraries have engendered a trust that has eluded many traditional arts venues – and this must not be lost. The arts can definitely support the development of libraries, and amplify the case for reinvestment. But libraries must not succumb to the fate of the many art and culture-led spaces that have inadvertently become dominated by the middle classes.

As far as I know, there isn’t a similar effort in the U.S. to make libraries into trendy arts hubs. In fact, as Drew McManus pointed out today, the The Institute of Museum and Library Services is up for dissolution right along with the NEA, NEH and PBS.

However,  pretty much all the observations Vawda makes about libraries in England are true for libraries in the U.S. Even if Black, Asian and ethnic minorities don’t use libraries in greater proportion than those who identify as White in the US, I feel pretty secure in saying libraries are visited by a much more ethnically and socio-economically diverse group than most arts entities.

Reading this article it struck me that there is  potential to “get it right,” as it were. As Vawda mentions, arts organizations have a long history of outreach efforts that have had middling results.

The opportunity exists then in  putting a lot of effort into studying very closely the environment libraries provide, both in general and as specifically appropriate to their neighborhoods/communities and implementing radical changes to transform existing arts organizations.

Or, perhaps more pragmatically, arts organizations can bring their resources to libraries and be guided by them about how those resources are deployed.

I say this is the more pragmatic option because in all likelihood, in choosing it, an arts organization is acknowledging the great difficulty established arts organization would have implementing the sort of internal radical change required to cultivate the level of trust engendered by libraries. Even this would be a difficult decision for many since there is no guarantee that a close partnership with the library will ever increase the level of direct participation with the arts organization.

If the organization has the internal will to implement former option of providing an experience with the same sense of openness and user agency provided by a library, partnering with the library would already be part of the plan or the organization would already be hitting satisfying benchmarks and see no pressing need to partner.

Though with as imaginative as people are and as different the dynamics of every community, it is distinctly within the realm of possibility that some few arts organization wouldn’t have to radically change their business model and philosophy.

Pretty much either option requires a recognition that if the people you are dedicated to serving won’t come to you, you need to move toward them and meet them where they are.

The First Rule Of Modern Composer Club, Don’t Talk About Modern Composer Club

Conductor Robert Trevino had a novel idea of getting people to attend concerts by modern composers…don’t tell people what the program was going to be. Counter-intuitively, the concerts had full audiences.

He got his inspiration from a restaurant in Malmö, Sweden. When you go to have a meal, they ask if you have allergies and then bring you your courses without telling you what you are eating. In this way, you don’t prejudge your experience.

The experience of that meal made me realise that in some way or another we all are pseudo-connoisseurs – by which I mean, many of our experiences in aesthetic, subjective art forms are evaluated – even pre-evaluated – through highly formed expectations and preconceptions. We come to things with well-defined preferences, we don’t usually engage openly and directly with what has been presented.

He said he had proposed a program of modern composers and seldom heard works, but was told no one could attend. He said he believes that this estimation was correct. People would decide the concert was going to contain unpleasant, discordant music and would stay away.

So with a lot of cooperation from the musicians of the Basque National Orchestra, media and ultimately, audiences, all of whom conspired to avoid spoiling the experience for future concert dates, they kept the program a secret. All the concerts in the four states of Basque Country sold out despite all the mystery.

What occurred, remarkably, was a great trust-building exercise between us, our musicians, our audience and the media (who had to be complicit in all of this … The national news channels came and filmed rehearsal but broadcast in such a way that you didn’t actually hear anything identifiable, and I myself presented a promotional trailer for the orchestra where I jokingly promised to finally reveal all, but every time I was about to say a composer’s name we made it look like the signal had failed!

If you watch the video that accompanies the story, (I also include it below), you will notice the concert was a logistical challenge. The musicians come on to the stage at different times, moving into position while playing their instruments. Other times, they move around the stage. Trevino leaves the stage and goes to sit in the audience during the performance of a work.

If audiences are usually uncertain about when it is appropriate to clap, they were pretty much completely lost during these concerts.

But as I approached and saw all the people lining up for their tickets, I saw a look on their faces that you don’t often see in concert halls. It was excitement, blended with total uncertainty about what this experience was going to be like. The energy and curiosity in the hall was palpable. And once I stepped out on stage for that kinetic first sequence of works, the audience didn’t know quite how to behave – in the video you see me encouraging them to clap and celebrate the musicians at various points. When I went to sit with them during one of the pieces, people were shocked at the complete breakdown of the standard concert procedure and yet at the same time they were fixated and engaged and present for what was happening.

If you find yourself muttering, “we could never pull that off here,” because you don’t think your audience is adventurous enough, consider that you might be underestimating them.

Obviously, there was a lot of advance work that went into teasing audiences into being curious about the experience and then into providing an event that was both visually and aurally engaging. It is likely that few would have shown up if a conventional marketing approach was employed and they wouldn’t have been as engaged by a conventionally staged performance.  Everyone involved with the Basque National Orchestra, media and audiences made the effort to deliver on the promise that something interesting was going to happen.

 

 

Reading Rebranding As “You Aren’t Wanted”

Last month you may have read a number of news stories about the Methodist church in Minnesota with declining attendance that decided to kick out all their old members so they could attract younger members. Except that wasn’t exactly what the church was doing. They just wanted to close the one church for about 18 months in order to do some renovations and rebrand it and were asking members to attend a sister church in the meantime.

The goal definitely was to attract a younger congregation and the new pastor would be about 30 years younger than the current pastor. It sounds like the renovations had the goal of creating spaces in which younger people felt comfortable worshiping.

Shifting all this to the context of arts organizations, there is an eternal conversation about attracting new, younger audiences. However, research shows, arts organizations are actually pretty good at attracting new audiences, but not too good at retaining them so they return with some consistency.

This story about closing and rebranding made me wonder if there is any value in doing so if it makes your organization look more welcoming to a broader range of the community. We know that one of the biggest barriers to participation for people who aren’t already doing so is not seeing themselves and their stories being depicted.

If you were going to pursue closing and rebranding in a similar manner, it would have to encompass more than just freshening up the physical plant with a renovation.  The type of programs the organization offered would need to be revised. Likely the way in which they were delivered might need to be changed. Staff would either need to be retrained and/or new staff hired to deliver on the promises the organization was making.

Is there a good chance that all of this might scare your existing audience away in the same way it is turning off the current congregation of the church? Yep, good chance of that.

In the past I cited a couple of Nina Simon’s talks about providing relevance to the people whom you hope to serve. While she talks about creating metaphorical new doors for people to enter, if you are doing a renovation, you might create physical ones. She notes that it may be difficult for long time supporters to understand that not everything that is being done now is for them, even if nothing has been subtracted to provide experiences for others.

As I wrote:

A new initiative may displace one of regular events. Instead of 10 things designed for you, you only get nine. For a lot of people even 1/10 of a change can result in them feeling the organization is no longer relevant to them. This may especially be true in the case of subscription holders. That one bad grape in ten ruins the value of the whole package.

In this situation it can be a little tricky to say, that’s okay you don’t need to come to that show, we have other discount configurations that may suit your needs. Not only might your delivery of that message be flawed and sound offensive, but even with perfect delivery, the patron may only hear “that’s okay you don’t need to come.”

Even if the new initiatives are additions and don’t displace any of the current offerings, patrons, donors, board members can still feel the organization is no longer the one they value, despite having lost nothing.

Reading the different stories about the church in Minnesota, I got the sense that the current congregants were hearing “that’s okay, you don’t need to come,” in the planned renewal of their church. While that may turn you off of considering making changes for fear of losing what you already have, consider that what you are already doing may be telling a lot more people who have never walked in your door or come once or twice, “that’s okay, you don’t need to come.”

One Does Not Simply Walk Into The Met Opera Orchestra Pit

Hat tip to Drew McManus for reposting a link to timpanist Jason Haaheim’s summary of his 13 part series on the value of deliberate practice. I figure Drew just reposted the link as bait to me since I have frequently posted about deliberate practice.  Even though I didn’t identify it as such, I think my post on Hilary Hahn’s discussion of daydreaming as part of her practice is a manifestation of deliberate practice.

You may have heard of Haaheim before. He was feted as the scientist who secured a position playing timpani with the Metropolitan Opera Orchestra. While he says he is not talented, did not go to a major music school and doesn’t have a graduate degree in music, he did not simply walk in off the streets and secure a position the way the stories make it sound. The Met was his 28th audition in field of international orchestras. (He frequently refers to himself as a tenacious loser.)

The fact he wrote a 13 part series on deliberate practice is pretty compelling evidence that he has has invested a lot of time and energy into the act and evaluation of his practicing. He projected his ratio of  hours spent in solitary practice to working under the supervision of a mentor at 112:1

But note, while he says you have to be willing to put in the time, by no means does he claim that they who clock the most hours are the winners. As with the posts I have previously made about deliberate practice, no benefit is accrued if you aren’t paying attention to what you are doing, reflecting upon the experience, collecting feedback from others or by self recording, and analyzing it all. Going through the motions yields very little and may even be harmful if you aren’t paying attention to stress and tension.

In his view, the process of deliberate practice has an exact correspondence with the scientific method where you identify a problem, formulate hypothesis and solution, test, gather data and, analyze.  While that may sound sterile, Haaheim frames many of his posts in pop culture references. For example, the title of one post is: Unless Your Phone Is in Airplane Mode, You Are Practicing like a Nazgûl, in which he compares the influence phones have over minds to the fact a Nazgûl’s will is subsumed by the Dark Lord, Sauron.

So if you have read about the process of deliberate practice but are unsure how to structure a regimen for yourself, Haaheim lays out a pretty thorough road map in his recent post which includes a hyperlinked annotated index of his previous 12 posts on the subject.

Art Helps Get The Buses Running On Time And Where They Are Needed

Last week Shelterforce had an article about places around the country that are using arts and culture strategies as part of transit planning processes. They provide examples of projects in beginning, middle and final stages in three communities around the country. However, these efforts are occurring in far more communities than that. The article mentioned an inaugural program of Transportation America which placed Arts, Culture and Transit Fellows in three additional communities.

These fellowships are”…designed to give art professionals opportunities for hands-on learning about the transportation planning and design process in their respective regions.’

At a nascent project in Northwest Arkansas, there is an effort to extend the hours and reach of transit lines. What the artists are contributing is collecting stories from

…constituencies whose feedback is often left out of planning discussions. Wilhite says those are the people they will pull in to participate in listening sessions and story circles “to get a conversation going about what’s proposed.”

Wilhite sees their role as artists and storytellers to be not just gatherers of information from a wider range of communities, but gatherers of stories that are more nuanced than what can be gleaned from an online survey. “We get the same answer but make it more complex, which is to [not only] say that people want transit, [but that] it needs to be here, and there.”

[…]

They are planning to facilitate citizen ride audits, in which residents of different backgrounds and transit needs—possibly students, seniors, the disabled—ride and record in various media their transit experience over a period of time. Another planned activity is the production of a theater piece that will be performed on bus lines.

…They will also work with a local arts center to create a temporary bus shelter—there are none in Springdale—in its parking lot. “Our goal is to increase ridership eventually, but [for now], get people excited, familiar, and even just aware [of the buses] maybe for the first time.”

Another project in Nashville helped address concerns about safety at a particularly dangerous intersection. In this case, feedback at community meetings was facilitated by hands on art projects. I am intrigued by the idea that modeling a pedestrian refuge out of clay and pipe cleaners might have directly contributed to the creation of a pedestrian refuge in the street improvement project.

Attendees used Play-Doh and pipe cleaners to create what they wanted to see in the area, be it transportation systems or parks, and on sticky notes they wrote how Nolensville Pike made them feel. The ideas specifically relating to pedestrian safety included adding more crosswalks, pedestrian refuge islands, and separate bike lanes along the corridor.

“Art definitely helped take down that barrier that people have when they don’t know what to say in a public meeting,” Carpenter says. “It helps stimulate people’s thinking about any issue [so they can] participate more in the conversation.”

[…]

The resident and business feedback resulted in change. ENCP was able to secure $1 million from the city budget to make positive changes along Nolensville Pike that included adding a traffic signal, crosswalk, and a permanent pedestrian refuge island in front of Azafrán Park,…

[…]

“I can guarantee that these specific projects … would not have happened were it not for us demonstrating the feedback that we got from people,” Carpenter says. “To have people testifying that they want these kinds of improvements on the Nolensville Pike [was important].”

The third project the article covered is one I have mentioned before, and one of my favorite stories, the use of cultural experiences to mitigate the impact of the construction of the Green Line light rail in St. Paul, MN on area businesses. In short, Springboard for the Arts trained a number of arts groups who went out and did everything from visual art projects to performances in Vietnamese restaurants, all of which helped draw people into area businesses despite the construction.

Glasses Are Just One Way To Hear People’s Light

About two weeks ago, I wrote about how England’s National Theatre has been developing technology and processes to provide closed captioning glasses to audience members who may be D/deaf and hard of hearing.  In the last week I saw a story in American Theatre about how People’s Light theatre in Malvern, PA had started distributing those glasses developed by National Theatre to their audiences.

I had initially just thought I would make a quick mention in a post or just tweet as a follow up to my earlier post. However, the American Theatre article included such great feedback and observations of people using the glasses, I felt the need to draw more attention.

One thing I wanted to note is that People’s Light is using the glasses as one option among many that they are offering . They originally pulled out the glasses when their existing open captioning technology stopped working in the middle of the show, but they mention they are still providing open captioning and American Sign Language at performances. Their goal is to provide these services on a consistent basis so that anyone can decide to attend on the spur of the moment rather than being restricted to a couple of signed or captioned dates.

From the observations of those interviewed, the potential range of people who might use the services appears much broader than one might expect.

There are some obvious applications. One woman who experienced hearing loss in her 40s said she stopped attending performances even though People’s Light was just down the road and hearing aids were semi-helpful in understanding dialogue. Once she saw the email about the captioning devices, she said it took her 30 seconds to decide to attend shows again. Another woman who lost her hearing 30 years ago and helped People’s Light purchase the LED screens they use to provide open captioning also took part in the trial use of the National Theatre equipment. She was equally enthusiastic about the options it opened up.

Perhaps the best testament was related by People’s Light staff:

“On the first night, we had a woman who arrived late,” Bramucci says. “It was her first time coming to People’s Light, and rather than throw her into the theatre, we had to give her the tutorial. We were in the lobby explaining to her how the glasses work while the curtain speech was playing on a monitor. When she put the glasses on her face for the first time, her face just exploded in this smile.

“After the performance, she could not have been more enthusiastic or effusive in what this meant to her,” Bramucci continues. “She felt that she was in on the experience. When people were laughing, she was able to laugh with them. She felt incredibly empowered, and she said she thought, this is what it must feel like to feel normal.”

But in terms of potential wider use by unanticipated constituencies,

Abigail Adams, People’s Light’s artistic director and CEO, felt similarly when she tested the glasses (which are now available at all National Theatre productions) during a performance of Follies. “I’m more of a visual person than an aural person, and I really liked having that text available,” she tells me. “I think it speaks to the different ways that people process information.”

People’s Light is considering how they might use the technology to provide greater access to non-native English speakers on an ongoing basis. But also, perhaps employing them in a reciprocal manner to stage performances entirely in another language and provide the English translation on the glasses.

Creative Placemaking Is More Than Just Murals

Recently the Federal Reserve Bank of San Francisco published an issue of their Community Development Innovation Review  (CDIR) focused on “Transforming Community Development through Arts and Culture.” If you think it strange that a Federal Reserve Bank should be devoting an entire 200 page issue to this topic, a few years back I wrote about a Non-Profit Executive Transition Toolkit published by the Federal Reserve Bank of Kansas City.  Some interesting things related to non-profit arts come out of these banks periodically.

I am only about a quarter of the way through the CDIR issue which is comprised of many short pieces by different arts, cultural and community development professionals around the country. There was a piece by Paul Singh from NeighborWorks America, (page A49) an organization he describes as providing capacity-building resources to 250 community development organizations nationwide.

What caught my eye was Singh’s list of challenges organizations face “in pursuing creative community development.”

• Insufficient understanding of the potential value of creativity, cultural expression, and artistic practice to community development
• Difficulty demonstrating and articulating the impact of creative community development
• Struggle with identifying arts partners and developing shared expectations and frameworks
• Need to avoid gentrification-led displacement and promote inclusion
• Difficulty in securing financial resources

Even though I generally advocate for staying away from discussing the utilitarian or prescriptive value of the arts, (e.g. add art to solve X problem), the fact that people even had difficulty providing justification on that basis points to a need for people in the creative field to become more skilled at discussing the value of arts and culture. Ideally, the area in which people become most adept is explaining the value for its own sake–why they enjoy it; what it makes them feel or think; how it contributes to personal growth; how sharing the experience with others strengthens bonds with family and friends.

But again, acknowledging that we live in a society which has evaluates everything in the context of utilitarian, neo-liberal value sets, it is prudent to be skilled in carrying on a discussion in those terms so you can introduce the idea there are other ways of measuring value.

Singh expounds a bit on where organizations in NeighborWorks network meet some obstacles:

Many network organizations that we spoke to shared that their early efforts were limited by preconceived notions of what constitutes “art” or “creative placemaking.” They initially tended to prioritize artistic products (e.g., the archetypal mural project) over partnerships with artists that could yield creative ways of addressing a range of problems. Community developers can also be risk-averse, which can limit receptivity to creative processes that delve into ambiguity or the unexpected.  External models and examples that can expand the vision are often required, along with an internal champion who pushes boundaries, to introduce and keep creative community development at the forefront of an organization’s strategy.

I was really hoping he would provide some concrete examples about what type of approaches had worked in different communities, but much of what he indicated needed to be done was general and theoretical. In some instances, I got the impression that implementation of some strategies was so new there hadn’t been time to let them work, much less collect data on their effectiveness.

Worrying Prohibition Or License To Get Out Of Boring Meetings?

A couple years ago I wrote a piece for ArtsHacker debunking the notion that anyone who was an ex officio member of a non-profit board did not have the power to vote. The fact is, they have the right to vote unless the organizational bylaws specifically indicate they don’t.

More recently though I discovered that some states like California actually prohibit a non-profit board of directors to have non-voting members which lead me to write a new ArtsHacker post.

The thought is that the role of director comes with certain responsibilities and obligations and so only those fully invested with the decision making authority to fulfill those obligations should be a director. This applies to any committees that exercise board powers as well, which is pretty much all of them (i.e. Executive, Finance, Governance, Nominating, Compensation, etc).

Since some boards have non-voting emeritus director positions or bestow major donors with honorary director titles, the law requires either the title be changed or the bylaws altered to provide these people with votes. (Though if the person has all the rights, responsibilities and authority of a director, they are considered a director regardless of their title as Trustee, Governor, Visitor, etc.)

Other people can attend these board and committee meetings to provide feedback and advice, but they are considered guests or advisors.

Now you may be thinking that the presence of executive leadership at board and committee meetings is crucial to the operations of a non-profit organization and it undermines their credibility if they are only considered to be a guest at the official proceedings.

The authors of the document providing advice about the law, (though they point out that they are not providing official legal advice, nor am I), suggest the following approach:

For example, a corporation may include in its bylaws a provision that the chief executive is required and has the right to attend every board meeting, unless specifically excused by the board. Such a person would be able to express opinions about matters up for discussion, present reports and be involved in the logistics of organizing board meetings, such as notification and setting the agenda.

(I suppose there are some executive leaders who were momentarily excited by the prospect of feigning their dismay at not being allowed to attend an interminable board meeting, but unfortunately, it is the law.)

Check out my full post on ArtsHacker. It may bear doing a little research to learn if your state has similar laws regarding board membership.

Does Your State Prohibit Non-Voting Board Directors?

Don’t Call It An Arts Desert

Last week Springboard for the Arts’ Executive Director Laura Zabel addressed the concept of solving “arts deserts” in a series of tweets.

The above sentiment particularly resonated with me because I worked for an arts organization in a rural part of a state where the statutory requirement that a percentage of arts funding to our part of the state was interpreted as giving more money to arts organizations in the urban areas if they sent touring shows to our part of the state. With the help of the speaker of the legislature, who was from our part of the state, that requirement was clarified as direct funding.

This tweet, in addition to the others in the chain, reminded me of Ronia Holmes’ piece that I have cited before, Your organization sucks at “community” and let me tell you why, where she writes:

Disinvested communities are not devoid of arts and culture. In America particularly, communities who historically have been excluded from the table have responded by building their own tables, using whatever resources could be scraped together. Marginalized communities have established organizations that don’t treat them or their cultural output as deviations from the norm to be celebrated for diversity, but as fundamental components of society. The organizations they created, and continue to create, are replete with artists, leaders, decision-makers, and workers who look like and are part of the community they serve, who share similar lived experiences, and have a deep understanding of what programming will truly resonate.

These organizations are often in a constant struggle to survive in a system that is not only structured against them in terms of funding and other resource allocation, but that delivers a consistent message that what these community-based and -built organizations do is better handled by some organization several zip codes away. An organization that looks nothing like the community they’re supposedly courting, either in terms of staff composition or artistic output, …

I keep coming back to Holmes’ essay because I and others continue to observe examples where these problematic practices exist. The reality is, this dynamic doesn’t just exist between urban and rural locales or different towns, you can see it in operation between different neighborhoods and blocks in places we live. There are cultural districts and neighborhoods with parks and sidewalks that create similar impressions that places which lack certain amenities also lack a strong sense of culture, social bonds, and traditions because they are less visibly on display. But if you know where and how to look, you find they are consistently practiced and quite visible.

Daydreaming The Way To Better Performance

Tyler Cowen shared a link on his Marginal Revolution blog about Hillary Hahn discussing daydreaming as a form of practice. The link went to blog post by Bill Benzon featuring a video of an interview with Hahn. Benzon transcribes the relevant portion of the interview, but I listened/watched the whole thing.

Hahn talks the challenges of touring, including difficulties practicing for the next tour; reading between the lines on Yelp reviews to find decent coffee in a new city; and her “Ice Princess” nickname which seems to be more about scrutiny of her facial expression and range of motion when performing.

But as Benzon says, the real prize comes around 55:54 when she discusses daydreaming and playfulness when she practices. As someone who has come out of the theatre acting tradition, I was intrigued when she talked about being honest to the moment rather than executing a rigid conception of the music. While this is considered important in acting, my perception has been this isn’t valued in classical music.

In theater, if an actor says “I’m sorry” more defiantly today than they did yesterday, as the person performing opposite them, the way you move and deliver your next line has to be an authentic response to that .  Hahn says when she is doing master classes and she sees a student is clearly censoring their playing because they think it would be improper to do otherwise, she says she talks to them about it. She says when she has low energy during a performance, she doesn’t try to pump herself up, but uses that and plays a little more mellow so that when she reaches a point in a piece where the energy starts to increase, the audience is even more aware of the palpable change.

What classical musicians might think of all this I don’t know,  but as someone from the outside it runs contrary to my conception of the philosophy and practice of classical music and begins to align more with what I know of the process of theatre, dance and visual artists.

Around 1:22.00 in the video she does a demonstration of what she means by daydreaming during practice. It isn’t so much daydreaming in the woolgathering sense as it is paying close attention to what one is doing and playing with different options to imagine what might happen during a performance. (The following comes much closer to the 1 hour mark, but expresses her approach)

I reverse the assumptions that I have. I just neutralize everything and then I’m…Kind of letting my mind wander. I’m thinking about what is going on with the orchestra. Waiting for something to occur to me. I think people don’t ever think that happens in practice.

For a lot of people, I think practice is about being more accurate, improving your playing, being more expressive, being more this or that. But for me, yes, there’s that, but… Those are the tools to get to the point where you can let your mind wander and get ideas.

During her demonstration of her practice process, she verbalizes what she is thinking:

“…so right there I heard the violin kicked into a certain resonance and I was really listening for that and that felt like it had a certain tone quality that I like.

And that feels good so it gave me a little bit of inspiration…

[…]

Perhaps I can take that further…how far can I go?…how long can I hold it?…can I get away with that?…I imagine the conductor is looking at me like…” (makes ‘get on with it’ hand motions)

She talks about how having this bit of fun helps her feel creative, cleanse her system of instincts she has and find answers to questions she has about the music. Earlier in the interview, in a bit that Benzon transcribed, she seems to indicate this approach also helps keep her nimble enough to practice with unfamiliar musicians on short notice:

I’m always trying to trigger in mind into new phrasing ideas, so I don’t get stuck and so that when I’m working with other people, I don’t have a lot of rehearsal time and I need to present a unified concert. So, when I’m working with other people, how can I play it in a way that’s authentic to me, but really coincides with what they’re doing and brings out a better version of the music than we could arrive at ourselves separately.

As I said, for musicians this may all be familiar equipment in a potential toolbox, but as an outsider I found it helped make unfamiliar material more relatable.

Donate For The Tote Bag

I don’t know how I missed it on Vox.com, but Non-Profit Quarterly recently pointed out an article the site about the effectiveness of swag in non-profit fundraising.

The TL:DR version is, other than instances when it reinforces your identity (i.e. NPR or New Yorker tote bags), it isn’t really effective in terms of raising more than the cost of the gift and processing. This is especially true in regard to the unsolicited gifts like mailing labels and Christmas cards some charities send you around the holidays in the hopes you will feel guilty enough to donate.

For the more detailed version: There are definitely times when those gifts can actually increase donations because they are tied to people’s identity:

Simran Sethi, a journalist who hops between North Carolina, Mexico, and Italy, told me she nudged up her donation from $50 to $75 once just to get the WNYC tote bag. “I just wanted to show my NPR pride!” she says. Lindsay Diamond, who works for the University of Colorado Boulder, admitted to ponying up more so she could snag a Tiny Desk Concerts hoodie.

…. Like Sethi, people may want them to show off their contribution or affiliation, or perhaps connect with other like-minded folks. Donation levels that feature increasingly valuable gifts do indeed promote “bump-up spending,” Yarrow says. “Even when we’re donating, we consider value pricing.”

I feel like I just read a conversation on Twitter this week where people were questioning whether an organization was saying they were committed to spending $8 million a year to raise $20 million (or something similar). If any readers saw that exchange, point me to it. (My recollection was that it was in regard to Boston Symphony, but I can’t find any such article so don’t quote me on that.) But practices like that are pertinent to this conversation.

But a bad design of the donor reward scheme can be problematic:

A man from Chicago — name redacted to protect the guilty — for instance, confessed to donating a dollar to NPR just for the socks. “It was a gift-of-any-size campaign, and I knew I was probably costing them money,” he says. (He redeemed himself by shelling out later on.)

For some donors, there may be a perception that the non-profit is wasting money on swag they could be spending on their cause:

If donors do end up contributing, they may chip in less than they can afford because the premium casts a pall over the organization’s financial efficacy. Or they might knock the charity off their lists entirely. Younger donors, especially, are becoming more strategic with their largesse.

Research bears this out. A 2012 study by Yale psychologists found that the offer of a gift reduced feelings of altruism regardless of whether the gift was “desirable or undesirable, the charity was familiar or unfamiliar, or the gift was more or less valuable.” The authors attributed this to a “crowding-out effect,” one that may create ambiguity about the donor’s perhaps-less-than-unselfish motivations for giving.

There was a mention in both the Vox and NPQ pieces that often the calculus being used is the long term value of a donor versus what you spend today on a gift for them. In other words, you may lose $5 sending them a donor premium today, but if they give $1000 over the next five years, it is worthwhile.

A 2018 study posted on The Conversation looked into that assumption:

Fans of using premiums to raise money for causes believe that they are worth it even if they simply get donors in the door but do not raise more money than giving them away costs charities. That’s because, at least theoretically, they can form a habit of giving. But some researchers have found that donors who are lured into giving by donor premiums are unlikely to give again when asked without an incentive.

What should nonprofits and donors take away from our study? We conducted this experiment with just one organization, but the preponderance of the evidence from our work and the findings of others suggests that unconditional premiums are not worth it.

Most interesting to me was a personal observation made by Niduk D’Souza at the end of her NPQ that donor rewards are used regardless of their efficacy due to the way development offices are evaluated:

However, it is this fundraiser’s experience that the metric most often measured, and presumably without coincidence, is one that is most easily aligned with nonprofit budgets and often a fundraiser’s own job performance metrics: how many donors were brought in this quarter, this year, by your portfolio, and how much did your portfolio raise, or is it worth, overall?

So, is it any wonder why nonprofits continue to give away crap?

Social Class & Wealth And The Pursuit Of Creative Careers

It appears that concerns about how social class and wealth limit access to creative careers may be a hot topic of discussion in England these days. Via Artsjournal.com is a The Stage piece by Lyn Gardner addressing how the issue impacts theater professionals and via a Twitter post by Arts Emergency was an article about the same situation with journalism in England.

The latter article talks about a mentoring program called PressPad which provides people pursuing journalism careers two important assets- a place to live and a mentor from the industry. It appears these things are rolled together, with the young person living with their host mentor in London which is definitely not a cheap place to live. One person interviewed for the story decided to pursue journalism in South America because the cost of living was so high in London. PressPad also provides other networking and support services.

As has been mentioned numerous times before in regard to creative careers, the article cites one of the most important factors contributing to whether people are able to pursue a journalism career as coming from a social/financial background where family resources and connections allow you to pursue a career while receiving little to no pay and working unpredictable schedules.

Additionally, one of PressPad underlying goals is

“…trying to change the culture of the journalism community: “We have some really high-profile hosts – some topic editors and senior journalists in our industry. Where else would they meet a 19 year old, working-class white girl who has been on free school meals? They wouldn’t! The real thing is- it’s a two way street.”

On the theatre side, Lyn Gardner opens her article noting,

Just before Christmas, Arts Council England announced that from next year regularly funded organisations will be required to report not just on the gender, ethnicity, age and disability representation of workforces but also on the socio-economic backgrounds of employees.

Part of the motivation for this was the recognition that only 10% of theatre directors were from working class backgrounds. I recall seeing similar statistics about actors. There is push to reduce auditioning fees for training programs as well.

I had seen some implications that there might be penalties if organizations could not demonstrate representation among these categories, but it was never clear what this might be. It also wasn’t clear if there would be a standard set to ensure representation in jobs of higher authority and responsibility and not just custodial, secretarial and food services employees.

Presumably, there would be if the goal is to provide more opportunities to working class individuals, but I haven’t received a clear picture of what those standards might be.  I get the sense from Lyn Gardner’s writing that despite welcoming the new focus on improving the environment for working class individuals, as with the journalism program, she feels a larger cultural shift is required.

If we don’t reinvent drama training to reflect the different needs of students from much more diverse backgrounds – and that includes those from disadvantaged socio-economic backgrounds – it’s like holding the door open so that they can get in the room, then blaming them when they leave quickly because they feel uncomfortable or can’t afford to stay.

When you change the intake of an institution – whether a training school or a theatre – if you don’t also change the culture, then it is not real change. Just as more diverse casting on our theatres’ stages is only virtue-signalling if it doesn’t extend beyond the wings into the entire building.

There are strong imperatives to hold the doors wide open, not least because if you widen the creative pool you immediately boost the creative possibilities. A huge advantage of bringing people from diverse backgrounds into theatre and training establishments is that they bring a new perspective, questioning rather than accepting the way things are done.

My perception is that in the U.S. we are having similar conversations about how large a factor family wealth and social expectations contribute to the success of people pursuing creative careers, but there is a lack of institutional mandate from governmental entities on the state or federal level. At this time I can’t recall any major, influential funders embracing something along these lines as a central policy initiative.

Is The Key Focusing On Accessibility First?

Via Artsjournal last week was an article about the London Short Film Festival using glasses technology developed by the National Theatre to provide captioning to D/deaf and hard of hearing audiences. From what I have been able to determine, the National Theatre started using the glasses with performances in 2018, though they unveiled the project in 2017. Apparently, in the first 6 months, they had 300 people use the glasses, “and more than 10% of these visitors hadn’t previously been to the National Theatre.”  The Leeds Playhouse became the first regional theatre in England to use the technology in April 2019.

I have written about the multiple attempts to provide program notes during a performance through various devices, including glasses and phones, that have never really seemed to get off the ground. I don’t know that I have previously come across an attempt using similar pieces of hardware to expand accessibility to a broader segment of a potential audience as with D/deaf and hard of hearing

From the National Theatre’s results, I wondered if a focus on accessibility might be a better initial goal on the road to eventually delivering program notes. The technological challenge of creating captions that not only provide the synchronized dialogue during a live performance, but also the names of the actors, notes on sound effects and offstage noises by cross referencing voice recognition, sound and lighting cues seems like a lot to take on. Anyone who has mastered that probably has tons of insight into folding in all the enhanced, interactive program materials those other projects hoped to provide.

 

 

The Artist Is In Residence In More Places Than You Think

So Drew McManus must be reading my mind, or at least my reading list. Yesterday I was reading an ArtsNet piece about an artist-in-residence program with the Philadelphia district attorney’s office that went on to mention other artist-in-residence programs sponsored by different governmental entities.

It reminded me of some of Drew’s past posts about how the bands of the various branches of the U.S. military were one of the many ways the government supports arts and culture outside the auspices of the National Endowment for the Arts.

What should happen today but Drew made a post about cultural diplomacy citing his past posts about military bands. I figured it was a sign that I should draw attention to the ArtsNet piece.

The main part of the article was about the Philadelphia district attorney’s artist-in-residence program which has the goal of stimulating conversations about criminal justice practices in the city.

The goal of the program is more in line with social practice art: to initiate conversations about the need for criminal justice reform, with an artist as moderator and interlocutor. “My presence in the prosecutor’s office sends a message to district attorneys, a powerful symbol of hope and redemption,” Hough said in an interview with Artnet News.

Through the program, prosecutors, victims and survivors of crime, and former convicted criminals will all take part in workshops, seminars, and other initiatives

[…]

Hough’s work at the district attorney’s office will involve more than just conversations and workshops. He plans to create a series of three-minute videos—“like a long-form commercial”—based on feedback from participants in the workshops and seminars, incorporating drawings he’ll make of those who took part. These videos will be shown at the district attorney’s office, on social media, and at the African American Museum in Philadelphia.

Some of the other artist-in-residence programs sponsored by governmental entities sound pretty interesting. I knew about the U.S. State Department’s cultural exchange program, but had no idea about some of these others. Makes me want to keep my eyes open for interesting opportunities.

The National Park Service brings in one artist at a time for a period of between two and five weeks. Residents are required to donate a piece of art that represents their stay to the Park Service’s collection, and they also may be asked to present a talk for park visitors.

“I just loved it,” said Kim Henkel, a metal sculptor in Denver, Colorado, who had been a resident at Mt. Rushmore, the Grand Canyon (“I was in a beautiful apartment overlooking the south rim”), and the Petrified Forest…

The US Military has more than just bands:

All five branches of the US Military also bring in artists—known as “combat” artists—for short-term (usually, a week or two at most) residencies on military bases or other locations where soldiers are stationed. The work they make on site is donated by the artists to the collections maintained by the respective branches.

…Military artists-in-residence are not told what or how to paint; they are not asked to be propagandists. Some of the artworks made in the past have focused on scenes that aren’t heroic or dramatic, including bored soldiers drifting off to sleep.

Many artists take part in these military programs just for the thrill of it. William Phillips, an artist in Ashland, Oregon whose specialty is aviation art, lights up when he talks about visiting an Air Force base, especially when describing taking a ride in a fighter jet: “Every time you get into a high-performance aircraft, you face danger. It’s not like sitting in my studio. And, when you put on that flight suit…”

US State Department’s program is actually more extensive than I was aware:

The US Department of State has its own residency program for artists too, called Arts Envoy…. Maxx Moses, a 57-year-old muralist and street artist living in San Diego, worked for a week in the city of Bulawayo, Zimbabwe, in 2011. …Moses led a team of 10 local artists in creating a series of murals on the theme of combating the AIDS epidemic. “Most of the artists had never worked with spray paint before or created in front of a live audience,” he said.

And perhaps the most unexpected program of all, the NYC Department of Sanitation:

And of course, perhaps the longest-running and most fabled artist-in-residence is Mierle Laderman Ukeles, who creates what she calls “maintenance art.” Since 1977, Ukeles has been the unsalaried artist-in-residence of the New York City Department of Sanitation. Among her artworks are a choreographed ballet of backhoes titled Romeo and Juliet and Touch Sanitation, an endurance performance that involved shaking hands with all 8,500 workers in the sanitation department while saying, simply, “thank you.”

Apropos to Drew’s post, you might have noted that a good number of these residencies are focused on using the soft-power influence of arts and culture to change perceptions and relationships where formal rules, processes, educational efforts, appeals to rational thinking, etc have fallen short.

You will likely also notice that in most instances, there isn’t a lot of payment involved, just food and shelter. Hopefully that might change if programs like the one in Philadelphia is perceived to have value.

Possible Setback In Push To Eliminate Unpaid Internships

Just before Christmas Non-Profit Quarterly called attention to a situation of some concern. Recently the National Labor Relations Board (NLRB) overturned an administrative law judge’s ruling and determined that employees were not protected when they advocated for non-employees.

In this particular case, it was employees of Amnesty International  signing a petition supporting paying unpaid interns who were determined to lack protections. However, as the article points out, this ruling would be equally applicable to other categorized as non-employees.

Molly Lee Kaban, an attorney with Harrison Bridgett in San Francisco, who observes that “other types of nonemployees, such as gig workers and other independent contractors, will not be able to rely on support from employees within an organization to advocate on their behalf. Uber employees, for example, can potentially be disciplined or terminated for advocating on behalf of nonemployee drivers who want to be classified as employees. This could lessen the pressure on employers to make changes.”

In the non-profit arts this might translate to a lack of protection for orchestra musicians who were advocating for better pay for substitute musicians who were classified as independent contractors. Similar to the Amnesty International case, employees of an arts organization advocating that interns be paid could likewise run into problems with their employers.  Obviously, labor law is not my area of expertise. There may be other rules and contract agreements that would forestall concerns about reprisals.

The are shades of gray and nuance to the rules. The NLRB’s basis for overturning the administrative law judge’s decision was based on the board’s interpretation of Amnesty International executive director’s comments as expressions of concern where the judge’s view was there were implications of reprisals.

Even if independent contractors do have more of a basis for being considered employees because they are paid, this ruling undermines the effort to eliminate the use of unpaid interns in both the for- and non-profit world.

As the National Law Review article on the case notes, trends are indicating potential barriers to graduate students, among others, efforts to unionize as well:

The NLRB has been signaling a hesitancy to impose obligations on employers outside the traditional employment context. It has proposed exempting paid undergraduate and graduate students from the NLRA, for example. Over the last several years, as employers are forced by the low employment rate to increase their use of nonemployees, unions have increased their efforts to expand the NLRA’s reach by organizing non-traditional workers, including temporary campaign workers and graduate students.

Seeing Your Stories In The Audience

If you want to see a good example of a show that is answering people’s need to see themselves and their stories on stage, check out Patriot Act with Hasan Minhaj. The show is on Netflix, but you can catch episodes on YouTube as well.

Actually, the best examples aren’t the show episodes but the Deep Cut videos. The show itself is scripted and addresses social, economic and political issues with comedy–attempting to communicate serious issues without feeling preachy.

The Deep Cuts are separate videos of conversations Minhaj has with the audience. At first it seemed they were using them to keep the show in people’s minds when there weren’t any new episodes being released. Now the Deep Cuts seem to be a feature of their own. Where they used to be only around 5 minutes long, they now rival the length of the regular episodes.

What I had noticed in some of the earliest episodes of the show was that there seemed to be a very racially mixed group of people in the front row of the audience. The fact I noticed this made me realize just how homogeneous live studio audiences tend to appear on TV. At first I was thinking he was making an effort to seat diverse faces in the front rows, but once I started seeing the Deep Cut episodes where the camera is turned toward the whole audience rather than just catching the first couple rows, I realized there was no difference between the first row and any other row.  (So if there was anyone who said there aren’t any Asians in NYC interested in seeing a show dealing with topical issues, Minhaj proves them wrong.)

The stuff the audience asks Minhaj runs the gamut from asking him to choose between two silly options to making fun of his enthusiastic hand gesturing to questions about pop culture and his relationship with his parents. Many of the questions are derived from his family background as Muslim immigrants from India, which again has dealt with everything from parental expectations and Bollywood references to more serious issues associated with that identity.

Or rather, the questions are derived from a SHARED experience and background. Minhaj often turns the question back on the person and gets their answer. It is as much seeing your stories in the audience as it is on stage.

In a recent Deep Cut episode, he discussed being on Ellen DeGeneres Show and correcting Ellen when she mispronounced Hasan. He said he saw his mother cringe in the audience and decided to address it. As a comedian, he did it in a light-hearted way, but he said his father was angry with him on the drive home. Minhaj observes that his father’s generation had to tolerate the indignity of having their names mispronounced in order to survive and make a place for their kids, but that he felt like it was his generation’s responsibility to hold people to make the effort to use their real names rather than convenient shorthand.

I think it is conversations and stories like that which help establish the sense of trust audiences need to feel assured that their faces and stories will be depicted with sincerity and accuracy.

Now how that translates into something arts organizations can bring to their homes, I don’t know. It is definitely different for every community. In some places it may be facilitated by humor, in other places, food.

Making a pitch to a local community to come see a comedian who will talk about the economic forces that make retirement increasingly impossible, but will also chat with the audience about his favorite hip hop artist and sneakers may garner no interest even though that describes an episode of Patriot Act. Not everyone can make the format work the same way and Minhaj put thousands of hours of sweat into his career before getting his show.

It is almost guaranteed that mistakes will be made.  Readers may recall my post about Mixed Blood Theater and the fits and false starts they experienced while trying to develop a meaningful program with the Somali community in their neighborhood.

 

Arts Marketing Is About Shared Interests, Not Demographics

Back in October Sara Leonard made a blog post for Americans for the Arts about marketing in the context of the “false-consensus effect,” the idea that your personal opinions, beliefs and interests are more widely shared than they actually are. She says this gets in the way of effectively promoting an experience to others

It makes sense; it’s such a logical starting point! We go to market an event and think to ourselves, “What do I think is cool about this?” or “Why would I want to go?” Or maybe we’re repeating what the artist themselves thinks is the key source of attraction to a given event, believing that the artist must know what’s good about their own work. But here’s the problem: we—you, me, artists—are NOT our average audience members…. Our job, as arts marketers, is to serve our current and prospective audiences a picture that connects with their interests and values in a package that evokes an experience they want to have. And to do that, we need to cast our imaginations beyond the limitations of our own perspectives and experiences, get to know what makes our people tick, and to imagine the other complexly and with respect.

She says the best approach is to employ three  W questions- Who? Where? Why do they care? But in addition to using these questions to segment the universe of potential audiences in order to properly target them, she suggests applying them in slightly different ways with those whom we already know versus those we don’t know yet. The latter group being people who rarely, if ever, participate in events we sponsor. (Though I suppose it could equally apply to people who might attend frequently with whom we have a pretty tenuous relationship in terms of understanding their motivations.)

What I appreciated about Sara’s perspective on this was that she reversed the order of her 3W questions when it came to people we don’t know yet. She asks “Why do they already care”   about some part of what is being offered first. From there she goes on to identify Who those people are and where connections with them might be made.

Perhaps the most salient point she exhorts readers to keep in mind came toward the end (my emphasis):

Your “who” groups should not be based solely on demographics. There is nothing about our demographic characteristics alone that explains WHY we spend our time and money the way we do, so let’s imagine and create connections based on shared interests and values first. Then, look around the room and see what demographic groups are missing. (Hint: That’s a “who” for next time…)

 

You Think Surfing A Wave Is Tough, How About A Lava Field?

I wanted to give a little love and attention to the efforts of artists in Hawaii. As many readers know, I ran a theater in Hawaii for about nine years, presenting and producing a number of works by Hawaiian & Pacific Rim artists and cultural practitioners.

First, a University of Hawaiʻi at Mānoa production of a Hawaiian language play has been chosen to perform at New York Theater Workshop’s Reflection of Native Voices festival in January. If you are going to be in NYC at the APAP conference next month, swing by.

I saw it as a tribute to the success of efforts to revitalize Hawaiian as a spoken language that there is a video of cast members and director doing interviews about the show entirely in the language. In fact, I saw an article by a gentleman working on revitalizing the Welsh language discussing what he learned about similar efforts in Hawaii when he was asked to speak on the subject at the University of Hawaii-Hilo.

Along the same lines, there was a piece in Honolulu Magazine last month about four different people trying to keep Hawaiian cultural practices from being lost.

One person has researched Hawaii’s only indigenous stringed instrument in an attempt to revitalize it. (Despite the fact there are only three trees which produce wood from which the instruments are made left in Hawaii.) Another is trying to preserve lua, the Hawaiian martial art. A third is trying to preserve hula ki‘i, an ancient style of hula that uses puppets and imagery.

The fourth person, I actually had some interaction with. Tom “Pōhaku” Stone has been working to preserve papa hōlua which is basically land sledding. We borrowed one of his sleds for a production I produced. The thing is narrower than your leg and like 15-20 feet long. People would ride it down lava fields, though there were also apparently groomed slides of other types of rocks.

If you think that sounds dangerous and crazy, you are right. If you read the article Stone talks about a wipe out that opened up one side of his face, resulting in some nerve damage.

But each of these people has spent decades researching and constructing objects based on scant reference in an attempt to preserve cultural practices which were discouraged or even forbidden. There is a lot of perseverance and reverence that preceded the reckless skull cracking. (And granted, most of what these artists practice is not as dangerous.)

What About “Make Sure You Draw All Your Work” On The Test?

Hey all. Dan Pink linked to a round up of education research that came out in 2019. There were studies on how good teachers were better than awards when it came to raising attendance rates; the benefits of sleep on learning; gender differences in math ability are social construct; black students get fewer warnings before heading to the principal’s office, and many others.

As you might expect, among the “many others” were studies on the benefits of arts:

As arts programs continue to face the budget ax, a handful of new studies suggest that’s a grave mistake. The arts provide cognitive, academic, behavioral, and social benefits that go far beyond simply learning how to play music or perform scenes in a play.

In a major new study from Rice University involving 10,000 students in third through eighth grades, researchers determined that expanding a school’s arts programs improved writing scores, increased the students’ compassion for others, and reduced disciplinary infractions. The benefits of such programs may be especially pronounced for students who come from low-income families, according to a 10-year study of 30,000 students released in 2019.

Unexpectedly, another recent study found that artistic commitment—think of a budding violinist or passionate young thespian—can boost executive function skills like focus and working memory, linking the arts to a set of overlooked skills that are highly correlated to success in both academics and life.

The one that drew my attention most was a study that found while doodling distracted from learning, intentional drawing reinforced learning and memory better than reading and note taking.  The way I read it, this approach may be the easiest way to integrate creative expression and the arts into any subject AND improve test scores.

In a follow-up experiment, the researchers compared two methods of note-taking—writing words by hand versus drawing concepts—and found drawing to be “an effective and reliable encoding strategy, far superior to writing.” The researchers found that when the undergraduates visually represented science concepts like isotope and spore, their recall was nearly twice as good as when they wrote down definitions supplied by the lecturer.

Importantly, the benefits of drawing were not dependent on the students’ level of artistic talent, suggesting that this strategy may work for all students, not just ones who are able to draw well.

[…]

Why is drawing such a powerful memory tool? The researchers explain that it “requires elaboration on the meaning of the term and translating the definition to a new form (a picture).” Unlike listening to a lecture or viewing an image—activities in which students passively absorb information—drawing is active. It forces students to grapple with what they’re learning and reconstruct it in a way that makes sense to them.

It made sense to me that drawing was beneficial because it forces one to take the information they are receiving, process it and then execute it into a meaningful depiction. Reading and writing down lecture notes don’t require that you be able to process the concept, only that you recognize and understand the individual words. If you have studied a foreign language you may have had the experience where you can pronounce the words flawlessly and know what each word means separately, but can’t translate the meaning of an entire sentence accurately.

The article discusses other reinforcing actions in of the increased number of steps and synaptic connections which are required to execute a drawing which helps to solidify concepts in memory, but that is how is how I conceptualize I read.

If you are interested in putting this into practice either for your own note taking or to assist students, there are suggestions of implementation – student created learning aids, interactive notebooks, data visualization (which apparently can be applied to literature); book/comic book making; and one-pagers where students visually show the teacher their understanding of the concept.

Lessons From The Arts: Providing Direction To Experts

I neglected to note who had posted it on Twitter, but an article in The Economist about what the arts can teach business came across my feed today.

One of the first examples was an exercise used by a professor at the Saïd Business School at Oxford which asked MBA students to try their hand at conducting a choir.

The first to take the challenge was a rather self-confident young man from America. It didn’t take long for him to go wrong. His most obvious mistake was to start conducting without asking the singers how they would like to be directed, though they had the expertise and he was a complete tyro.

…The session, organised by Pegram Harrison, a senior fellow in entrepreneurship, cleverly allowed the students to absorb some important leadership lessons. For example, leaders should listen to their teams, especially when their colleagues have specialist knowledge. All they may need to do, as conductors, is set the pace and then step back and let the group govern itself.

It was noticeable, too, that the choir managed fairly well even if the conductors were just waving their batons in an indeterminate fashion. The lesson there, Mr Harrison said, was that leaders can only do so much damage—provided they do not attempt to control every step of the process. The whole exercise illustrated it is possible for a lesson to be instructive and entertaining at once.

While these lessons seemed to be laid on with a heavy hand, I couldn’t help think back to the video I posted yesterday which showed the first opera rehearsal with the singers and orchestra together.

There, the discussion of the role of the conductor and prompter was all about helping the artists to maintain pacing and remind them where they were in the process. That is pretty much what the passage I cited above discussed, so heavy handed or not, the use of a music ensemble to illustrate groups can be productive if left to govern themselves is valid.

I have come across the idea that performing arts groups can be used as examples of teams joining together to execute complex projects before. However, there was an example of the value of acting lessons I had never come across or considered:

But Mr Walker-Wise says that middle managers are often delivering words that are not their own (because they were devised by head office) or trying to inspire staff to meet an objective that was set by someone else. “The lesson from acting is how do I connect to this message without betraying my own personality,” he argues.

I am not sure that I would want acting to be valued for helping people to become better liars, but there are definitely times when we all need to learn to subsume our personal feelings in order organize others to accomplish a task. The military does this by instilling a sense of discipline and obedience, but their methods are not ones the general public will easily accept. Acting and other skills derived from performance training present an alternative method to get people working together as teams.

Making Singing “Ah” For Six Minutes Sound Interesting

Last week Vox had a backstage video on the Metropolitan Opera production of Philip Glass’ Akhnaten. What I loved about it and wanted to call attention to was the way in which they made elements of the production that would be barriers for both new and existing audiences intriguing, potentially piquing curiosity.

I mean, if I told you the opera was sung in four different languages; featured a six minute period where everyone sang “ah!”; had a minimalist set; a costume festooned with baby heads; a cadre of professional jugglers; and period of full nudity, you might be a little wary about going.

Though that might sound more appealing than the description on the Met site:

Director Phelim McDermott tackles another one of Philip Glass’s masterpieces, following the now-legendary Met staging of Satyagraha. Star countertenor Anthony Roth Costanzo is the title pharaoh, the revolutionary ruler who transformed ancient Egypt, with the striking mezzo-soprano J’Nai Bridges in her Met debut as his wife, Nefertiti. To match the opera’s hypnotic, ritualistic music, McDermott has created an arresting vision that includes a virtuosic company of acrobats and jugglers. Karen Kamensek conducts in her Met debut.

Please be aware that this production contains some full-frontal nudity, which may not be suitable for young audiences.

The video starts out addressing the 6 minutes of “ah” pointing out that it is harder than it sounds, and showing the stars tackling it with grinning gusto and periods of frustration.  Charismatic star Anthony Roth Costanzo references the pharaoh, Akhnaten, the first to embrace monotheism, as a “totally fascinating, weird, complex guy.”

The video makes the whole idea of the trained voice accessible by having light hearted conversations about vocal warm ups disturbing the neighbors, working with Castanzo’s vocal coach in a living room–and then seguing to the importance of the first tone when the singer opens their mouth to deliver.

Then they talk about what sets composer Philip Glass’ minimalist approach apart from other operas.

They aren’t afraid to use unfamiliar terms like “sitzprobe” because after defining it, they talk about why it is important — the singers and musicians come together for the first time after weeks of working apart–and it is an exciting time. They also illustrate how much work it is to bring all these pieces together – how easy it is to fall out of time and how the conductor and the prompter keep the musicians and singers synchronized with each other.

The reason for having 12 jugglers is explained. The viewer gets a sense of how the swiftly moving balls are a counterpoint to the music and slow movement of the rest of the performers and how the balls and massive sun are tied symbolically.

Even the nudity is addressed with Costanzo discussing the experience of descending 12 steps over the course of three minutes staring directly at 4000 people while completely naked.

Actually, at the end of the video Costanzo discusses the whole challenge of the opera:

“If I told you you’re going to come see a minimalist 3.5 hour opera about ancient Egypt, where there is no real story and it is sung in ancient Egyptian, you’d think ‘Man, there is no way I am going to that.’ And yet, I bet you are going to love it.”

I will be the first to tell you, whoever put this 10 minute video together spent a lot of time and money on it.

However, it succeeded in making the show seem interesting and accessible due to the way it framed the information it was presenting, not because of the high production values. You are interested in learning more because you like the people and they talk about what they are doing in a relatable way. There is nothing in the video to refute a claim that the nudity is gratuitous, but there is probably going to be a part of you that is cheering Costanzo on because he is literally manifesting the nightmare about walking into work naked.

I offer this as an example of how to talk about your work and diminish the intimidation/ perception of strangeness newer audiences may experience.

 

Feeling Less Conflicted About Conflicts of Interest

As the year comes to a close and you start attending parties hosted by different non-profit organizations, it may appear that the same people seem to be involved with every non-profit organization in town. With the flurry of fund raising appeals that are made this time of year, you may rightly wonder how these people balance their advocacy among all the groups with whom they are involved. Someone must be getting the short shrift, right?

It is with those types of questions in mind that I recently wrote a piece on ArtsHacker covering a conflict of interest article that appeared on Non-Profit Quarterly (NPQ).

There were a couple points I took away from the NPQ article by David Renz:

  • Where US conflict of interest rules address private benefit and financial gain, European rules take a broader view encompassing conflicting influences associated with being involved with many groups as in my example.
  • Not all conflicts of interests are equally severe. Openly recognizing, evaluating and accepting the risks involved can be beneficial to a non-profit organization.
  • It isn’t enough for a person to abstain from voting on an issue with which they are involved, they must abstain from exerting influence on others. And the organization must actively guard against the exercise of said influence
  • Disclosures of conflict should be made on an ongoing basis to the whole board rather than an annual ritual to be filed away or evaluated separately by an individual or small committee. In my mind, this contributes to organizational culture that has a constructive and educated understanding of conflicts of interest.
  • As is the case with policies and bylaws, don’t copy yours from another organization or the IRS boilerplate. Create a conflict of interest policy that meets the particular needs of your organization.

This post is an abridged version of my ArtsHacker post which only excerpted part of the excellent NPQ article. If your New Year’s resolutions are going to include taking a pro-active, less anxiety-driven approach to conflicts of interest, it may be worth taking a deeper look at both.

 

Toward Crafting Better Conflict Of Interest Policy And Practice

The (Maybe) Final Recordings of the 2019 NEA Musical Theater Songwriting Challenge

This week the National Endowment for the Arts posted the final recordings of works created for the NEA Musical Theater Songwriting Challenge. Last Spring, six works by seven high school students were chosen as winners of the competition.

The subjects of their works were: mermaid kingdoms threatened by pirates; The American Civil War; Australia’s Great Emu War of 1932; choosing whether to attend college; Greco-Persian wars; and time travel.

The thing I really appreciated about the release of the final recordings is that the NEA also posted the original songs each person submitted alongside the final song they developed in conjunction with a mentor. This helps reinforce the reality of the process in creative process. Many of the songs have different lyrics and music by the time it came to do the professional recording.

Having the initial and final pieces side by side helps people understand the adage about genius being 98% perspiration and 2% inspiration is very much real. If the creators continue to work on these projects, in all likelihood these final recordings will turn out to actually be an intermediate step in the development process.

No Creativity Here, We Are Serious About Education

I recently saw an article on Arts Professional UK reporting that the governments of England and Wales would be opting out of the new creative thinking assessment section of the Programme for International Student Assessment (PISA), an international standardized test administered to 15 year olds. (The United States also participates, but I haven’t been able to discover their stand on the new test module.)

I had some mixed feelings about this news. Students will continue to take the test in math, science and reading,  so it raises my hackles a little that they will still be testing those subjects and eschewing creativity. According to one commenters, there is a fear that measuring creativity would indicate you aren’t serious about education.

Professor Bill Lucas, Co-chair of the PISA 2021 Test of Creative Thinking….some people fear opting into the creative thinking assessment would give “a signal that you don’t value standards in English, maths and science as much, because you are somehow potentially aligning yourself with a view of the purpose of education that is beyond the basics of the core subjects.

Thinking the purpose of education is beyond that of reading, math and science?! The horror! Satisfying a voracious curiosity is so outdated.

The creativity test has been designed to (my emphasis),

…measure and reflect “the nature of real world and everyday creative thinking”. …

…will provide policymakers with valid, reliable and actionable measurement tools that will help them to make evidence-based decisions. The results will also encourage a wider societal debate on both the importance and methods of supporting this crucial competence through education,” the assessor says.

“Creative thinking is thus more than simply coming up with random ideas. It is a tangible competence, grounded in knowledge and practice, that supports individuals in achieving better outcomes, oftentimes in constrained and challenging environments.”

If you have read this blog for any length of time, you know I am a proponent of anything that emphasizes the concept creativity is a process requiring effort, reflection, and trial and error rather than a magical ability granted or retracted at the caprice of the gods.

On the other hand, if you have read this blog for any length of time, you also know that I discuss the fact that just because you can measure it, doesn’t mean the result you get is meaningful.

One of the things countries do with this test is compare themselves with other countries. As I am reading about the test design, there is discussion of how cultural norms and expectations affect creative thinking. Even assuming the test prompts are appropriate to the culture of the country in which the test is administered, I would expect the way different cultures view creative expression would impact the results in ways that couldn’t be compared like math and science competencies could.

For that matter, there may not be a firm basis of comparison in the same country between the 15 year olds that took the test one year and those that took the test when it was administered three years prior.

Is there really an objective, comparative measure for creativity when students are given one hour to:

…engage in open and imaginative writing (with constraints limiting the length of written text that human raters will need to evaluate); generate ideas for various written formats by considering different stimuli, such as cartoons without captions or fantasy illustrations; and make an original improvement to someone else’s written work (as provided in the task stimuli).

[…}

…engage in open problem-solving tasks with a social focus, either individually or in simulated collaborative scenarios; generate ideas for solutions to social problems, based on a given scenario; and suggest original improvements to problem solutions (as provided in the task stimuli).

There is also a visual expression section with tasks similar to the written expression section described above and a scientific problem solving section with tasks similar to the social problem solving described.

As a way to give the individual something to reflect upon in regard to their own skills and providing a bit of an imprimatur to creative expression, these tests could be useful.

As a thing schools and countries should fret over as something with real relevance and providing indications of future success, it doesn’t really have any real meaning. (Though if they fear appearing too frivolous about education, there might even be a few countries who will be ashamed if their students attain too high a result.)

These tests just reflect what a cohort of 15 year olds can do in an hour on a certain day.  Whatever that means in terms of math, science and reading, it means even less when it comes to subjective judgments about how creative someone was in generating captions for cartoons or how original their suggested solution to a problem might be.

I didn’t realize until I started searching for links to other PISA related stories that the result of the last test were actually released today (The Arts Professional UK article came out last week).

The headline on a New York Times piece is “It Just Isn’t Working: PISA Test Scores Cast Doubt on U.S. Education Efforts. – An international exam shows that American 15-year-olds are stagnant in reading and math even though the country has spent billions to close gaps with the rest of the world.”

Part of you might be thinking the test scores wouldn’t be as bad if schools would actually introduce the role of creative thinking and problem solving into the education process.  That is likely true. But should creative capacity be measured by tests? Do you want fretful headlines about American kids doing worse in creative measures than 65% of the world?  It would be a clear indicator that people were paying attention and invested in creativity, but there are lot more constructive indicators of those things available.

 

NB: As a perfect illustration of how you can’t be creative within a strict time period: The moment I hit publish on this post, I immediately realized I should have titled it “No Creativity, We’re British,” as a take off on the play, No Sex Please, We’re British — something that would have qualified as an original improvement on someone else’s written work noted as a measure in the creativity test. (Granted, you might be hard pressed to judge it an improvement)

Escapism Over Escape

Historically, theater fires have been among some of the worst in terms of loss of life and property damage. Improvements in firefighting equipment and building design and construction have fortunately made most of those tragic tales infrequent, relative to the situation in the late 19th and early 20th century. An article on New York City theatre fires in Lapham’s Quarterly during this time period illustrates what significantly increased the hazard and opportunity for loss of life were gross misrepresentations of the safety of theaters coupled with a lack of effort to improve the conditions.

To combat the growing reputation of theaters as death traps, New York City impresarios began to advertise their venues by stressing just how safe they were—without changing the actual structures. In 1901 the top of the Broadway Theater’s playbills, above the production information, read “Safest theater in the world—34 exits.” That same year, the Knickerbocker’s playbills stated that it was “Absolutely Fireproof.” By 1904 the Majestic was billing itself as “New York’s finest—the world’s safest theater—positively fireproof—42 exits,” and by 1906 the Colonial was claiming it was “absolutely fireproof—this theater has the lowest insurance rate issued to any theater in the world.”

…According to Gerhard’s report, as of 1899 New York’s Fifth Avenue Theater could hold 1,400 people but be emptied in 2.5 minutes, while the Abbey Theater could hold 1,450 people and be emptied in 1.5 minutes. The enormous Madison Square Garden, which could hold 17,000 people, apparently required only 4.5 minutes for complete evacuation.

These hypothetically efficient evacuations were impossible to execute, however. Theaters and movie theaters often were illegally packed to standing-room-only capacity, with additional bodies blocking potential routes of egress. Furthermore, Gerhard found that the doors were locked in many of the buildings, and many of the exits first wound through basements or alleyways. Some exits even led to wooden staircases. Families and young children were frequently given permission to be seated in the highest galleries, which made their top-priority exits more difficult.

What is interesting is reading about how much the theater owners and managers resisted safety procedures fearing the optics of making people aware of fire exits would make people consider other diversions. A good number of the bad choices were preserved in the name of maintaining the escapist environment of the theater.

Among the reforms that had been suggested were having firemen walk out on stage at the start of the evening holding placards directing people’s attention to the nearest exits. It was pretty much exactly what flight attendants do on a plane today. When it was brought up in a meeting of theater managers, there was a great deal of push back out of fear of panicking audience members or souring the experience by suggesting the theater was unsafe. According to the article, actors would see a fire but would continue performing in order to maintain the facade they had constructed. In at least one case, opening a door caused a cross draft sending the fire the actors were observing flaring into the seating area.

It is something to think about as live performances try to compete with digital forms of entertainment. What lengths are people willing to go in order to provide the immersive experience they believe is required. What corners will be cut? I have already seen hints of this where occasionally contracts request/require no pre-show announcements or stipulate they occur so early only half the audience sees them. I don’t imagine any of this would expose current audiences to the dangers looming silently over 19th & early 20th century audiences, but the lessons of those times bear consideration.

Kabuki Jedi

Hat tip to Artsjournal.com for the link to a Guardian piece about a kabuki version of Star Wars. The adaptation (or at least the video available online) covered moments from the most recent films and focuses on the Kylo Ren character – Kairennosuke Three Shining Swords in the traditional Star Wars opening screen crawl. (Kylo Ren rendered as KaiRenNosuke)

According to the Guardian article, this is an attempt to shake the dust off the kabuki performance form and provide relevance for younger audiences. It is also clearly an opportunity to promote the opening of the next film in the franchise given the big placard announcing the opening on December 20.

The video includes Kylo killing Han, the climatic battle against Snoke and Kylo’s fight with Luke.  Despite the laser beam blasts during the interludes, the staging appears to follow many of the kabuki conventions. (I am certainly not an expert and don’t speak Japanese). So while Snoke seems to manipulate Rey with the Force, Ren slays Snoke with his own hand rather than manipulating a light saber with the Force as in the movies.

One particular point of discomfort for English speakers was the exclusion of Rey during the battle in Snoke’s throne room. I wondered if it might be a staging convention to only depict one hero battling and exclude allies because the Rey character reappears at the end of the battle posed with her own light saber.

For people familiar with the movies, the adaptation of the movies will be of interest, though perhaps some elements will be confusing. The way they handled Kylo realizing Luke wasn’t actually physically there was clearly recognizable, but I am not sure what the role of the illuminated child was. My best guess was that he represented Luke’s message to Ren during that fight.

Anyway, check it out soon. No telling when Disney may pull the video of the stream. The performance itself starts around the 13 min mark.

https://www.youtube.com/watch?v=alZe87qJsh0

 

 

New York Theater Tourists Don’t See

I was really excited to see the article title on Non-Profit Quarterly, “NYC’s Small Theaters Have Limited Budgets but Great Cultural Influence” I thought it was great that someone was focusing on cultural impact rather than economic impact of the arts.

But this isn’t entirely the case. The subtitle of the study conducted in NYC is “New York City Small Theater Industry Cultural and Economic Impact Study” Cultural impact does come first, but it is only covered in about a two pages while economic impact is covered in 7-8 pages of the study.

The cultural impact part of the report probably doesn’t contain anything revelatory for most people in the non-profit arts, but it is gratifying to see it acknowledged. For example (my emphasis):

In recent years, a number of small theaters in New York have evolved beyond singular-purpose performance houses into neighborhood-oriented cultural centers. As venues continue to open in neighborhoods outside of Manhattan, many have made efforts to strengthen connections with local communities and businesses. Educational and family-oriented programs, as well as discounted tickets for local residents and local hiring, are commonly used to foster connections. In this way, they provide ‘social capital’ in addition to ‘cultural capital’ for neighborhoods and the city-at-large. This role often includes providing non-performance programming aimed at the needs of the local community, including social justice initiatives, as well as providing their theater venues for community events when not being used for rehearsals or productions.

The study also points out that a number of shows like Hadestown, The Band’s Visit and Hamilton had their initial development in these theaters. But few hit shows emerge from these spaces compared to the continued, on going impact of these other activities, initiatives and partnerships.

Another familiar topic that is covered is the challenge of audience development as print advertising loses its effectiveness and fewer people are producing quality critical reviews of work via a centrally accessed source:

As a result, newer and less-known theaters bear a considerable burden, as the cultivation of an audience base relies heavily on word of mouth and social media, as well as critical review. In order to address this, theaters are adopting a wide variety of strategies and tools. These include using innovative marketing efforts, leveraging social media and online platforms to target younger demographics that may not traditionally find their way to the theater, initiating strategic partnerships across theaters within the sector, such as co-producing, or neighborhood-oriented partnerships like in the historic South Village, below Washington Square Park, and utilizing the existing and growing number of listing platforms. When successful, these efforts not only boost ticket sales but also achieve a broader goal for a number of theaters, which is to increase inclusivity by cultivating audiences who have historically been underrepresented in the theater, including people of color, people with disabilities, and younger audiences. Theaters are looking to be more rooted in a specific place, deeply embedded in the local framework and engaged with local communities.

One of the great benefits of this study, even for people who don’t live in NYC is the level of detail it goes into on many operational topics. It looks at the role of unions in NYC; wage requirements; finance; donor cultivation; maps & statistics on venue closures since 2011.

It explores the challenges faced by theater companies that end up performing their works at different places all the time, making it difficult for interested people to find them again.

The report also provides a glossary defining many theatre related terms and job roles.

All in all, it is a good introduction to the non-Broadway theater operating environment in NYC which has its own unique characteristics, but also shares alot in common with any non-profit performing arts venue.

This Can’t Possibly Be A Real Description For An Arts Job

Aubrey Bergauer tweeted about a position at her new day job with the San Francisco Conservatory of Music last week.

That fact wasn’t notable in and of itself. What surprised me as someone that has worked for institution of higher ed is that the description actually seemed to reflect the actual position and the organizational culture in which the applicant would work. Usually those descriptions are boilerplate “exhibits excellence in the field of (insert field of study here)” or appear to be written by committee.

This is how the position description opened:

The San Francisco Conservatory of Music is looking for a creative and strategic content strategist, writer, and producer, reporting to the Vice President of Strategic Communications. If you’re someone who believes content is king, gets the Gary Vaynerchuck content model, lives for geeky top-of-funnel content strategy, and buys into Mark Schaefer’s Marketing Rebellion, you have found your tribe. We want someone who knows classical music, understands how to empower others to discover and tell the incredible SFCM stories through shareable, thumb-stopping content, and has writing chops with a fun and bold (and maybe slightly sassy?!) voice. If rewriting the rules for music conservatory education, engaging the next generation of world-class musicians, and sharing the remarkable successes that come from students and faculty who dare to color outside the lines will make you spring out of bed in the morning, then SFCM is your home calling, and we can’t wait to meet you.

This actually gives you a sense of the work you will do and what the guiding philosophy will be. Even if you don’t know all the references and aren’t in the job market, doesn’t the energy of the description tempt you to apply?

Alekzandria Peugh who commented on my response tweet sure thought so:

Now if we can get more people to write such engaging (but accurate) job descriptions, a quarter of the hard work of hiring and retention will be over. (Paying a suitable wage and providing a good environment being the other three quarters)

It’s Annual Appeal Time?! My Papercuts Still Haven’t Healed From Last Year’s Envelop Stuff-A-Thon

As Thanksgiving approaches, your anxiety level may be rising at the prospect of spending uncomfortable meals with relatives, engaging in an even shorter official Christmas shopping season than usual, and getting your annual appeal letter out.

I can’t help you much on the first two, but a couple years ago Fracture Atlas posted their helpful “Procrastinators’ Guide to Sending a Year-End Appeal”

Reading their guide might cause you a little bit more anxiety at first when they suggest the appeal consist of three different missives rather than one, but I promise there is a method in their apparent madness that aims to make the whole process productive for you. (my emphasis)

The centerpiece could be a 1-2 page letter mailed in a pretty envelope with a seasonal stamp. This will set the flavor for your whole campaign, aesthetically and thematically. Your “sides” could be a follow-up email about two weeks later, with a final email request within the last few days of the year. Make sure there’s a visual through-line in these materials and that they reference each other, otherwise the recipient may not recognize that the materials are related.

If you have read this blog for any length of time, you know I talk about the importance of marketing materials being focused on the experience of the participant rather than on the importance of the organization or performer. The appeal letter is no different. Juliana Steele who wrote the Fractured Atlas piece says the emphasis should be on the impact the donor can have and be positive in tone rather than focused on the organization and its frightening dire need.

While it may be true that your program, production, or exhibition will have to scale back if you don’t raise the appropriate funds, remind them of what you will be able to do with their support, not what you won’t be able to do. The holidays may have them stressed out — give them inspiration!

Other suggestions Steele makes deal with the logistics of the ask–including specifically asking for a donation rather than implying it. Projecting success is important, but not the appearance of wasteful spending. Steele says the letter should be printed on good paper, but nothing so fancy that people become concerned about organizational priorities.

It should be easy for people to return their check in a return envelop or make a donation online. The more steps people need to take to get funds to you, the greater a chance their process will stall along the way.

Of course, sometimes the hardest part of writing an appeal letter is just getting started. Take it from someone who learned to type on an actual typewriter–the best thing about word processing is that the time cost of writing more than will be ultimately necessary is near zero. Starting to write anything knowing you will edit it down moves you closer to the end goal faster than staring at a blank screen. (These blog posts don’t come easy a lot of times and often evolve a fair bit from the topic I started writing about.)

Steel provides the following advice along those lines:

Writing a letter that is inspiring can be challenging and anxiety producing. Honestly, all you can do is sit down and get words on paper. Turn off the television, navigate away from your inbox, read appeals from other organizations, and make a list of all the amazing stuff you do (and will do next year). After a while, you will have something to work with and build upon.

Museum, The Video Game

Via a social post ArtsMidwest made, there is a museum management game coming out next year called Mondo Museum. Thinking back to all the posts Nina Simon had made on Museum 2.0 over the years, my first thoughts were that there was no way a game could really encompass all the ways in which a museum needs to work to become relevant to their community.

Then my misgivings started to move toward 10 on the dial when I read the following:

Success is quantified in two ways: money, which comes from ticket sales and gift shop revenue; and prestige, which is measured by visitor numbers and their experiences. These metrics feed each other: a prestigious museum will have high foot traffic, while a big-budget will give you more opportunities to please audiences.

Granted, the game designer wants Mondo Museum to have the widest appeal possible so these are terms which general players could best understand, but revenue and visitors are hardly the best measures of a museum’s real value.

My concerns began to dial back when I read there would be some nuance required in the curation of displays and that the designers were cognizant of some important conversations associated with museum collections.

Curating shows that draw meaningful connections between disparate collections—like a model of the solar system next to ancient Egyptian astronomical tools, the designer suggests—will earn you points.

[…]

Yet, by and large, the game is not about replicating the modern museum. Instead, it posits an alternative form of institution, one free from colonial histories, strict genre restraints, and underpaid labor.

In the world of Mondo, art is never purchased, and artifacts are never obtained through imperialism or theft; all historical objects live in institutions near to where they were created

In an interview in another article, the game creator commented:

…if anyone is brought in will likely be to review specific collections for cultural sensitivity issues we might have been oblivious to. For example, someone recently brought up the debates museums have around the subject of human remains when making exhibits about ancient burial practices and so on, which I hadn’t considered before. That kind of insight is really helpful (in our case, this helped me decide to only have mummified animals because a) they’re actually pretty cute while human mummies are pretty gross and b) a human mummy is kind of unnecessary since the real interesting artefact/art is the coffin and sarcophagus).

No video game is going to perfectly replicate all the considerations of running a museum. (I mean what museum can operate entirely on earned revenues, with a well-paid unionized staff,  avoiding grant writing, fund raising galas and thorny ethical questions about accepting large donations?)

As the creator discovered, there aren’t actually any museum management games out there. The fact that the game encourages people to draw thematic connections between seemingly disparate topics in curating displays and requires you to source objects through exchanges with legitimate sources means it introduces people to some good processes and practices.

One Of The Most Significant Music Venues In Washington DC Is Outside A Cellphone Store

Today CityLab had a post titled “How Go-Go Music Became Kryptonite for Gentrification in D.C.” This was actually a follow up to an article that had come out in the Spring that I bookmarked with a notation “A T-Mobile store is the cultural axis for Go-Go music?”

I had bookmarked the story with the intention of returning to it in order to draw attention to the way centers of cultural signficance often emerge organically rather than by plan. I don’t think anyone uses a cellphone store as a model when drawing up plans for a cultural facility.

Briefly, the story here is that a guy who owned a nightclub which featured go-go bands opened a cellphone store when the venue closed and started playing his go-go music collection over the speakers outside his store. The neighborhood has gradually gentrified since the mid-1990s and residents of the new condo across the street complained about the music being too loud.

You may not know that residents of Washington DC claim go-go as their own, feeling the music style is synonymous with the city. Hearings were held on October 30 in support of a bill to make it the official music of the city.

They rallied around the store in a big way:

Thousands of people flooded Shaw’s streets and thousands more signed a petition (80,329 to be exact) demanding that Campbell be allowed to keep playing go-go at his corner, all done under the banner #Don’tMuteDC, which was to say “don’t mute—or erase—black people in D.C.” … which was to say, “don’t let gentrification have the final say.” And it didn’t. Several forces converged—including the CEO of T-Mobile, which owns the Metro PCS cell phones and service Campbell sold at his store—to declare that “the music will go on,” which led to the condo tenant dropping the complaint and acquiescing to the will of the streets.

Often speakers/writers about non-profit organizations challenge people to think about their place in the community and ask the question, who would miss you if you were gone, as a way to gauge the degree of relevance your organization has in the community.

Something of a corollary to this question is whether there is an entity in the community so that is so closely tied into the identity of the community that people would become angry if it disappeared. It may not be your organization, but really asking the question and paying attention might be revelatory. On the surface, it may seem obvious. In some communities, everything may seem aligned toward high school or college football. But there may also be some powerful, but overlooked element your organization could do a better job embracing and/or magnifying. Or at the very least recognizing and acknowledging the importance of.

Life Beyond The Thunderdome

A few months back, Andrew Taylor at the Arts Management program over at American University linked to an interview with Ed Schein, professor emeritus of MIT’s Sloan School of Management.  Schein basically says that the environment in which corporations operate these days is so complex that CEO’s don’t have the capacity to provide direction by themselves. However, the expectation that they should be able to do it all as an individual keeps them from admitting a different leadership dynamic is required.

Or as Schein says, “Leadership is a group sport, not an individual heroic activity.”

Even though Schein was primary speaking about the corporate environment, you can pretty much see this dynamic will be present in every size company and organization. What initially caught my attention was when Schein said in his eyes, leadership is the pursuit of something new and better but many CEO don’t really know how to accomplish that and don’t do the research and testing to discover what is viable.

Again, the seems to be a factor in non-profit arts organizations. We want to find that new audience or implement something new, but work more on hunches than data.

But Schein says, in the US at least, there is a strong societal expectation that the CEO be all-knowing expert who will move the organization forward with a mix of genius, charisma and sheer force of will.

So many CEOs don’t know how to ask their people what to do. They think they have to own it all. They have to be the big-shot hero, and the world expects them to be.

[…]

Because we have these monstrous notions of what leaders are supposed to do, all based on this old model. We need a whole new concept of what a leader does, what leadership is, and get rid of all this command and control.

[…]

Well, people being afraid is also the society saying, “You’re supposed to be in charge. And therefore, if you don’t know the answer, you’re not doing your job.” So naturally, the leader is going to feel afraid—he feels, “They’re going to discover that I don’t really know, and then they’ll fire me.” But this notion that the leader ought to know is, I think, a particularly American, individualistic idea.

Schein gives a number of examples of people he felt were humble leaders because they recognized that they needed to depend on the expertise of a group of people if success was to be achieved. This is not to say, they were completely team players who sought consensus in decision making. One of those Schein mentions is Lee Kuan Yew, first Prime Minister of Singapore, who Schein acknowledges was an autocrat as much as he might have been humble enough to recognize he needed a team of experts in the transition from British rule.

If you have seen those lists defining leaders vs managers, you have probably sensed a negative connotation associated with management. However, that is what Schein says there needs to be more emphasis on:

…we may be overemphasizing leadership and underemphasizing managing. Is there no room for anything staying the same? We need a term for that, and the word “managing” is a pretty good one. We want the railroad to run on time, and that requires managers, not leaders. So we need to honor both what managers do to keep things moving and what leaders do who are really obsessed with improvement. What leadership does is make it new and better.

However, his concept of cultivating management is in terms of creating relationships that provide you with the data and experience informed advice and judgment necessary to make it new and better.

One of the problems of the managerial culture is that it is built on a transactional concept of how people should relate to each other. You have your role, I have my role. And we maintain a lot of distance because, if we get too close, I’ll be giving you favors and it’ll be too uncomfortable. Let’s stay in our boxes and in our roles.

[…]

To describe the process of getting from that role-based transaction to this more personal relationship we’re coining the word personize—not personalize, but personize. Get to know each other in the work context…My son-in-law doctor takes his nurse or his techs out to lunch. They build a new kind of relationship. So we call that a Level 2 relationship, or, to use another term, “professional intimacy”.

And if the potential leader doesn’t see that, that he or she needs that relationship to get anything done, then nothing will happen. They’ll complain, “Bureaucracy has stymied me once again.” But they reinforce the bureaucracy by maintaining distance.

That last line about distance reinforcing bureaucracy really gave me something to think about. I haven’t come to the conclusion he is right, but I definitely see an element of truth in there that I hadn’t recognized before.

In many respects, I think arts and cultural organizations tend to already have a work culture oriented toward the personized relationships advocated by Schein so perhaps the key is to pay closer attention to that and leverage it to our advantage in getting things accomplished.

I was going to title this post, “We don’t need another hero,” which made me think of the song Tina Turner did for Thunderdome. When I actually looked at the lyrics, I saw the lines:

And I wonder when we are ever gonna change?
Living under the fear, till nothing else remains
We don’t need another hero,
We don’t need to know the way home
All we want is life beyond the Thunderdome

The idea of life beyond Thunderdome being one that has moved beyond fear seemed more apt.

It’s Time To Paint The Town Red

Hey all! If you live in a small or medium sized town and have always thought the asphalt and concrete slabs of your streets wouldn’t be so bad if they just had a coat of paint, Bloomberg Philanthropies is making it possible to take your art to the streets.

Their Asphalt Art initiative is open to applications from communities with populations of 30,000-500,000 people. Deadline is December 12, 2019

The initiative will fund “visual interventions on roadways (intersections and crosswalks), pedestrian spaces (plazas and sidewalks), and vertical infrastructure (utility boxes, traffic barriers and underpasses).”

There is a CityLab piece on the project with gorgeous examples of what other cities around the world have done. Bloomberg Philanthropies also offers a free guide and promises to include project planning information like model contracts, permits and insurance. If you don’t intend to apply for a grant, but are contemplating a project along these lines, these resources could be valuable.

A type of project along these lines that has been very popular lately is painting crosswalks with the goal of making pedestrians safer in the theory drivers will tend to slow down when driving across/near an image that doesn’t conform to familiar road markings. If that is an appealing notion, you should be aware that the Federal Highway Administration frowns on crosswalk art and actively requests cities remove them.

The Kentucky removal particularly peeved Lydon, who said that piece of street art saved lives.

“That was at an intersection with almost 10 crashes a year,” he said. “After it went in, it went down to zero. But the state DOT there too them to get rid of it because of the letter from [the federal authorities].”

And locals living near new street art in Rochester, New York told local radio station WXXI that the rainbow designs there calmed traffic on streets that were less than pedestrian friendly.

[…]

But the Highway Administration doesn’t see it that way, ruling in its report that “crosswalk art is actually contrary to the goal of increased safety and most likely could be a contributing factor to a false sense of security for both motorists and pedestrians.”

There are still a lot of other type of projects one could undertake. There are a number of pictures of pedestrian plazas and parking lots in the articles, but I think vertical structures like utility boxes, traffic barriers and underpasses are particularly ripe for development. I passed this information on to some people I know who were eyeing a train underpass I frequently walk under. I think more people would feel safer walking through there if there was more light and color.

We Can Never Beat Overhead By Ourselves, It’s Time To Merge!

When I saw a story on Non-Profit Quarterly about four Kalamazoo, MI non-profits entering a shared-services partnership, I immediately assumed it was confined to back office functions as I had written about before. However, that isn’t entirely the case. Moreover, the impetus for their partnership isn’t so much driven by a desire to save money as it is by the fact that funding entities won’t allow grants and donations to be used for administrative overhead.

The four non-profits, Boys & Girls Clubs of Greater Kalamazoo, Prevention Works, Urban Alliance and Big Brothers Big Sisters, didn’t form the shared entity, Hub ONE, just to handle their back office functions, Hub ONE staff will help people navigate the services offered by each of these groups. “With each organization working to combat an aspect of generational poverty, the partnership appears to be a natural fit.”

A three year, $8.3 million grant from the Stryker Johnston Foundation will largely support developing the infrastructure of this new shared services entity. Some of the money will also go toward staff development and retention–something that is actually the long term goal of the shared services model.

…Gail Pico notes that overhead caps stifle social progress by restricting funding for use in effective management (e.g. professional development, evaluation, and strategic planning), keeps direct-service employees in poverty, and discourages innovation by not permitting organizations to take risks in trying new methods.

Each member of Hub ONE has been negatively impacted in some way by overhead myths. For instance, many of their employees are eligible for the programs they offer. Consequently, the group asserts that much of their time is spent trying to hire and retain employees who are driven to leave the sector for better pay. Sielatycki hopes the new collaborative will free resources for member nonprofits to pay employees more competitive wages, thereby helping reduce turnover and its associated retraining and onboarding costs.

The title of this post is a reference to the merging robot motifs of cartoons like Voltron

Of course, what can be a threat to the folks in Kalamazoo and other places is when one organization prioritizes themselves over the whole. (offered more for entertainment than caveat)

A Hack At The Opera

No, no, no, this isn’t a story about someone with little talent and unoriginal ideas, quite the contrary.

Recently my Arts Hacker colleague, Ceci Dadisman, had linked to an article about an Opera Hack-a-thon that happened at the end of July.

If you are wondering how a “diverse group of opera industry composers, librettists, producers, directors and designers as well as experts in the fields of virtual and augmented reality, artificial intelligence, machine learning, software design, creative coding and 3D printing” can solve problems facing opera, among the ideas they came up with where: (my emphasis)

There was also a discussion of using virtual reality to map the interiors of the theaters that opera companies use as well as the use of 3D printing technology to create low-cost costume, prop and scenic elements.

[…]

One idea involves creating an online database that producers and scenery designers could use to virtually create a three-dimensional scenic design inside a digitally mapped theater to determine how that scenery would fit in the space and what construction materials would work best for the venue, Bennett said.

Last season, San Diego Opera was forced to postpone a production of “Hansel and Gretel” because the company discovered after announcing the production that its rented scenery was too large to fit on the stage of the Balboa Theatre. Technology like this virtual database might eliminate problems like this in the future.

The article said the winning ideas from the Hack-a-thon wouldn’t be announced until August. I was curious to learn what emerged so I sought that article out as well. What caught my eye was that it sounded as if some solutions emerged outside the structured conversation of the event.

[Angel Mannion, project manager for Opera Hack, said]  “I think that we in the arts often live in our own heads, where we forget to ask for help, and that usually leads to re-creating the wheel in both artistic and administrative ways. We found that there were several problems that came up in side chatter where technology could provide an easy solution.”

One of the ideas coming out of the July event will receive funding to develop virtual reality equipment focused on delivering the sonic experience of an operatic performance:

The listener would be able to walk up to a virtual performer in the visual environment to listen more closely to their voice. Vibro-tactile haptic sensors strapped to the viewer’s body would also enable the viewer to “feel” the music.

Another project melded the digital mapping of a space for scenic design I mentioned earlier with project team collaboration software:

The database would incorporate the use of 360-degree “protogrammetry” to map the stages of opera theaters around the country, so that opera producers could work with scenic, lighting and other designers to see how a set might fit on their stage and appear from the vantage point of audience members. Eventually, the database would offer virtual reality “meetings” where multiple users could “beam into” the same virtual space together for planning meetings.

This proposal will be tested first by Houston Grand Opera, which is one of the lead architects of OPERAMAP, but will be made available to opera companies and designers nationwide.

The third project to receive funding, Open Show Bible, aims to cut production costs by making it easier to coordinate all the technical and performance cues for a show.

Using existing score-following software, the process would be tied into a live-animated open-show display that would be immediately accessible to multiple collaborators.

Creators say the new system would dramatically cut production costs by reducing the time it takes to “dry-tech” a rehearsal and it would improve communication between departments. In the long-term, the show bibles could be shared among multiple opera companies to present lower-priced, turnkey production with pre-programmed digital cues.

These latter two ideas especially would probably be welcome in other performing arts disciplines since dance and theater face many of the same design and production coordination challenges as opera.

No One Has Been So Energized About You Visiting The Bathroom Since Your Parents Potty-Trained You

If you want to read a great story about taking the initiative to provide great customer service, check out the story about Tonya Heath, head usher at the Forrest Theatre where Hamilton is being performed in Philadelphia.  She has undertaken one of the most important tasks of all — guiding the women’s restroom line at intermission.

After two weeks of porcelain chaos, she knew she had to do something.

So she assigned herself to bathroom duty and now ropes in at least two other ushers to help her. It would be devastating, she says, for someone to miss the beginning of Act Two.

[…]

Heath climbs on top of a piano bench outside the bathroom and makes an announcement:

“Ladies and gentlemen, may I have your attention please. We are at minute five out of a 20-minute intermission, which means I have 15 minutes to get you into this bathroom. I’ve formed a serpentine line. And it works. It only takes about six minutes from that door to get you in this bathroom.”

“All I need you to do,” Heath tells the crowd, “is trust me and trust your sisters.”

[…]

But then the lights flicker, the ladies in line seem to collectively gasp: “Nooooo,” women say. They don’t want to miss even a minute of Hamilton, a show for which people paid as much as $499 a seat. Should they throw away their spot?

“All right, my loves, we are approaching minute 13. That was a scare tactic,” she says. “That’s how we get people into their seats a little bit faster. We’re only at minute 13. I promised you 20 minutes. We have about seven to eight minutes to get you back upstairs.”

Heath sings her instructions: “Stay in lineeeee.”

The crowd that a few seconds ago seemed terrified is now clapping and cheering.

This is one of the best examples of embodying the ideals of relationship building using the arts’ inherent home field advantage I have come across in a really long time. The only issue with promoting her as a reward is that she might be taken out of direct contact with audiences and her natural talent would be difficult to teach to others. (None of which should used as an excuse for not promoting and paying her more, of course.)

I also have to give some props to Philadelphia Inquirer write Ellie Silverman who put in the effort to add some tips at the end of the article about where to use the restroom in the neighborhood before you get to the theater; how to tell when intermission is arriving so you can be prepared for the mad rush to the restrooms; but also not to assume there are any boring parts you can skip out of to use the restrooms during the show.

Perception Is More Powerful Than Money

Today was the big day for our community’s On The Table discussion. If you aren’t familiar with the nationwide program, it is a day different groups in a community host discussions on any topic they feel needs to be addressed–including just leaving things open for whatever comes up. In our community, there were hundreds of tables hosting thousands of people doing everything from having breakfast with the mayor to discussing urban revitalization, homelessness, law enforcement, entrepreneurship, preserving oral history–you name it.

I hosted two separate sessions about Arts Midwest’s Creating Connection initiative. I will probably reflect on that in a future post.  Perhaps the most valuable bit of insight for arts and cultural organizations didn’t emerge from a conversation in my venue, nor do I believe the slated topic of conversation was about the arts.

My marketing director was having a conversation with a woman who is an artist and currently works for a foundation which funds arts initiatives. This woman admitted that she regularly attends performances at a local theater and always see the big sign encouraging her to subscribe. However, she has never subscribed because she perceives that as something old people do. She also admitted she kicks herself later for paying full price when she could be getting a good discount by subscribing.

While this is only a single anecdotal case — notice that she would rather pay full price in order to avoid being associated with her perception of a subscriber. Perception was a much greater motivator than price. That is something to think about when price is cited as the primary impediment to participation.

When she was attending a discussion at my On The Table event, this same woman talked about her previous job working for an organization that had a gallery of work by local artists. Before she started working there, she had never entered the gallery due to concerns about whether she would be allowed to enter and if she was dressed properly.

Looking at the same gallery through the windows from the street, I would describe it as having a welcoming homey quality, but that isn’t what she saw.

Her candid conversations just reinforced for me the research findings that point to just how strong an influence one’s sense of belonging has in whether people participate in an experience or not. It is the invitation to participate, how the invitation is framed, who extends it and what the experience is that matters much more than the sticker price.

Another thing that came to light was just how difficult it is to communicate the existence of opportunities that align with people’s interests. One of our ticket clerks is a law student. Above our lobby are six floors of county offices housing everything from the district attorney, county court officials, and state/local/federal law enforcement.  A number of those offices were hosting On The Table discussions about law enforcement, courts, and sentencing as a resource for the general community.

Not only did the law student not know conversations with people with whom she would be interested in speaking were occurring, she wasn’t aware that the entire On The Table program existed. Other staff felt like we couldn’t escape information about it on social media, television, radio, posters, etc., especially in the last month. Our clerk had no concept such a program existed in the world.

Part of the blame for this falls on our shoulders. Prior to today, we apparently never told one of our most trusted employees in our most public facing office that the events would be occurring across the lobby from where she sat in case anyone asked questions.

Though by the same token, she apparently doesn’t look at the event listings on our Facebook page and website with any frequency to familiarize herself with videos and other content associated with upcoming events. But even that just illustrates how difficult it is to get information in front of people and register with their attention.

Colorblind Grant Evaluation Measures Aren’t

There was an opinion piece on the Chronicle of Philanthropy website today by Antony Bugg-Levine, CEO of Nonprofit Finance Fund, discussing how the evaluative measures often employed by funders tend to discriminate against non profit organizations lead by, and serving, people of color.

He writes,

What I did not realize then was how colorblind application of financial assessment and funding practices can make it harder for organizations led by and serving people of color to get grants and make the most of them.

The problem often originates in the fact that these organizations don’t have access to networks of influence and financial resources that other organizations do.

So requiring dollar for dollar matches for grants or using rates of donations by board members as a measure of engagement and investment are difficult criteria for many non-profits to meet.

The same problem arises when using budget size as a point of assessment.

Determine grant size based on the value of the work rather than the current revenue of the organization: When you recognize the structural barriers that prevent many well-run and effective organizations from gaining traction, you come to see how distorted the link can be between an organization’s size and capacity. And the formal accounting rules that determine what counts as revenue make the problem worse. For example, pro bono legal advice from a corporate law firm counts as revenue. The many hours a volunteer spends reading to young people in a community center does not.

A better approach: Rather than creating rules that peg grants to a share of revenue, spend time understanding the value the work would generate and the full cost to undertake it.

Obviously, these evaluation measures don’t just present problems for organizations run by and for racial minorities. Many non-profit organizations run by racial minorities lack resources, but not every non-profit lacking resources is run by and for racial minorities.

Bugg-Levine provides a link to a guide recently issued by the Nonprofit Finance Fund which charts racially-based financial analysis and provides suggested alternatives.

There are some issues you might not immediately anticipate. For example, having access to a wealthy private donor allows organizations to take government contracts which tend not to cover full costs. Having the imprimatur of a government contract provides other funders with a greater degree of confidence in the organization, leading to better funding opportunities. But not having a relationship with a wealthy private donor makes it difficult to secure the government contract in the first place.

Another example identified in the chart is that:

Funders associate small organizations with community authenticity

Organizations will intentionally limit their revenue (often below $1 million/year) to remain eligible for “small organization” grants, because some funders will cut them off when they become larger. But, they still can’t make the leap to effectively compete against larger organizations for larger grants, given the dearth of funding options for organizations in the $750,000-$3 million/year revenue range.

Even an organization’s accounting method can be a source of bias. The indication that the organization employs accrual based accounting vs cash based accounting  favors better funded organizations that have the resources to pay for accrual accounting services because,

If an organization is using cash-basis accounting, which counts money when it is received or spent, rather than when it is earned or billed, their finances appear less stable. This can lead to suspicion about the soundness of their leadership and overall financial health, and create a perception that making a grant to this organization is riskier than if they were using accrual accounting

The Enduring Power Of Antici……pation

From the “I wish we could figure out the formula and bottle this” file, we hosted a showing of The Rocky Horror Picture Show on Friday.

The staff at the theater had been advocating for a screening for years before I started working here. I can perhaps understand why it hadn’t been scheduled before. The screening rights are nearly three times any other movie, especially if you want to show it around Halloween, and Fox Pictures apparently also needs to sign off on it. (Rumor has it, Disney is locking down Fox’s movie catalogue so Rocky might even become more difficult to show in the future).

Based on our usual movie attendance, we figured we might have 350 people attend given Rocky Horror’s cult film cachet. We ended up with 900 people attending. We rarely sell even 25 tickets in advance of the date and we had 750 ticket sold prior to opening the ticket office that night.

A number of readers will think to themselves, of course it drew that size an audience, it is a legitimate force of nature unto itself. The movie was a regular midnight show in cinemas across the country throughout the 70s and 80s. Heck, there are still movie houses that continue to host screenings year round. It is the only movie where it is acceptable to shout at the screen. In fact, not knowing the raunchy, off-color ritual call outs marks you as an outsider and subjects you to embarrassing hazing in front of the entire audience.

(And yet apparently, clapping between movements of a symphony causes more anxiety than the prospect of literally being marked as a virgin of the experience and jeered at and pelted by a raucous mob of people, eh? Maybe the expressions of disapproval in an orchestra hall are too polite?)

The simple truth is, a smaller audience wouldn’t be unexpected.  The screenings have become a lot less frequent than they once were. I remember when the movie came out on VHS tape, I thought it would be the death knell for the whole tradition if people could watch the movie in the comfort of their own home. The whole social aspect and “oral tradition” would be lost.

Granted within a decade or so, you could download a script from the internet that prompted you with the correct responses and actions, but that does nothing to prepare you for the experience.

There definitely has been a decline in familiarity with the show and its traditions. The guy playing Rocky in our shadow cast lost his  show virginity a month ago when the cast went to Atlanta to see the shadow cast at a place that runs the show year around.

Having a large audience in our community was by no means a foregone conclusion.

We worked to make the usual experience even more of an experience. We had a shadow cast that really put in a lot of rehearsal to make their presence an asset to the show.We posted interviews with each member on social media in an effort to garner attention and support from their family and friends.

We had karaoke, hosted by a local burlesque troupe, start in one of our bar spaces two hours prior to the screen time to help people get into the mood.

We also created prop bags, both to enhance the experience of people who had never participated, but also as a way to keep the food elements (toast, rice, etc) out of our recently renovated historic venue. There was still A LOT of clean up involved, but we were able to protect the condition of our space.

This is what is looks like before 900 people need to use newspaper to shelter themselves in a squirt gun rainstorm.

Since the Rocky Horror tradition is about 45 years old, the most interesting part of the experience was having 20-30 years accompanied by parents who convinced them to attend based on the experience those parents had when they were in their 20s.

We were really hoping for a swath of 50-60 year olds decked out in costumes, but there weren’t as many as we were praying for. (Barry Bostwick performed here 6 weeks ago. At 74 years old, he could have still rocked the corset and fishnets.)

Only in America can multiple generations strengthen their relationships yelling insults at a 45 year old movie and thunderously stomping their approval at the entrance of a sweet transvestite from transsexual Transylvania.

Continued Anticipation Of The Digital Divide

Yesterday I made a post wondering how soon it might be before the digital divide kept people from participating in cultural activities.

At the time, I was trying to think of examples of instances where it might already becoming difficult to gain access to places without access to a phone or computer and couldn’t think of anything specific.

A commenter noted there are some places where you are obliged to access information via a phone app rather than having it accessible on webpages.

This jogged my recollection that I have already run into a couple instances where a phone was necessary to buy tickets in advance. It just wasn’t in the U.S.

In China, there are daily admission caps on a growing number of cultural attractions. The Palace Museum/Forbidden City has been that way for years. The most popular section of The Great Wall, Badaling, just had daily quotas applied this summer. (There are other less crowded sections nearby, but the train runs from Beijing to the Badaling section, making it the most convenient place to visit.)

In order to purchase tickets, you need to use a credit card from a Chinese bank. This isn’t terribly surprising. There is also an option to pay via the WeChat app which is pretty ubiquitous in China.

What is more surprising is that you can’t even get to the payment screen if you don’t have a Chinese cellphone number. You need to enter your cell number in order to receive a code before you can even pick a day to visit in the case of The Great Wall or before you get to the payment screen for The Palace Museum.

So if you are a foreigner, even if you have your credit card loaded into your WeChat app, you still need a friend in China or travel agent to help you arrange for a ticket if you are concerned about gaining admission. If you are someone who lives in China, you need to have a cell phone in addition to your credit card or payment app.

For anyone planning to visit either the Badaling section of The Great Wall or The Palace Museum, the respective webpages tells you how many tickets remain for the next 10 days. Based on that, you can gauge how likely you are to get in if you show up in person to buy a ticket.  (Which is what I did this summer.) Visiting the website on multiple days to watch how quickly the tickets sell is an investment of time and energy that simply being able to purchase them outright doesn’t entail.

I don’t know exactly why the process requires a cell phone to receive the code, but I can easily see how the added step would prevent or at least slow the automation of purchasing for resale.

Since the security features of many social media and financial services corporations in the US already use texted codes, I feel secure in saying there is a strong possibility something similar will be implemented for regular ticket purchasing in the US and elsewhere. When it is, it will represent another place that inhibits the participation of people who lack access to technology.

For your greater edification, here is a screenshot of the Palace Museum website today. You may think 63085 tickets left on 10/26 is a lot, but that means 17000 have already been issued. During National Holidays, it is quite likely the full 80,000 allotment would already be gone.

You may think 63000 tickets left on 10/26 is a lot, but that means 17000 have already been issued. During National Holidays, it might already be at 0

How Long Before You Can Only Participate If You Bring A Phone?

I was scanning an article on Arts Professional website and might have quickly moved on except the phrase “not for someone like me” caught my eye. That was a phrase that appeared in the last CultureTrack survey as a barrier to participation for people who didn’t normally attend arts events.

In the case of the article on Arts Professional, the author, Katie Moffat, theorizes that lack of digital access might be the reason some people cite “not for me” as a barrier to participation in a program designed to involve people in the creative process.

The Creative People and Places (CPP) programme has the explicit aim of enabling people in areas of low cultural engagement and infrastructure to take the lead in choosing, creating and taking part in art experiences where they live. As such, it offers a new model for the co-creation of a more democratic, locally-determined culture.

Our research has found that digital exclusion is a typical issue in the communities that CPPs work with…One of the largest groups of non-users of the internet is the so-called ‘not for me’ camp . This attitude may be due to people’s fear of using it, or a sense that it is not relevant to their lives. In a recent BBC podcast , Dr Josie Barnard explains: “People often say that getting online is just ‘not for me’, but this may well be an excuse to hide any shame or embarrassment about not being able to use a computer”.

In addition to a lack of comfort or expertise in using technology,  lacking access to computers, broadband and smartphones may contribute to “not for me” sentiment.

For as much as we might underestimate how adroitly older patrons are using technology and the internet, it is also necessary to acknowledge that as promotional efforts shift online-ward toward social media, websites and other technologies, this presents an increasing barrier to entry for a segment of the population without ability and access to online sources.

The Arts Professional article notes that arts and cultural entities are well-positioned provide enjoyable creative experiences leading to increased technical literacy.

However, that doesn’t address the lack of a computer or handheld device, as hard as it may be to believe that anyone lacks a smartphone these days. The head not bowed reverently regarding a phone is the exception.

Discomfort with physical space, perceived dress code, and unfamiliar rules and ritual are often cited as barriers to participation for arts and culture organizations. Do we/will we need to add technology access to that list?

It is easily within the realm of possibility that equipment supporting virtual reality or holographic experience will emerge in the near future. Couple that with the need to subscribe to a variety of service providers (until Disney consolidates all under its gaze) delivered at a certain speed in order to share an experience with other members of your community.

Ack! My Sculpture Is Overdue And I Want To Borrow Some Pottery

Recently saw an article on the BBC website about a gallery in Cambridge, England that has been loaning out art to students for 60 years and has never had a piece damaged or lost.

I have written about this sort of arrangement before. Oberlin College has been doing it since the 1940s and has never had a problem, and they appear to be loaning out pieces with a lot more market value than the gallery in Cambridge.  On the other end of the longevity spectrum, the Akron Art Museum and Akron-Summit County Public Library started teaming up to lend out art works about a year or so ago.

But as I soon discovered, there are quite a number of universities, libraries and visual arts institutions that have been lending out art works for quite some time now. (University of Minnesota as far back as 1934)

Here is a brief list I found in a Hyperallergic post in 2018:

Sure enough, a piece appeared on Hyperallergic about 10 days ago listing or linking to visual art lending programs at the Museum of Contemporary Art Denver,  Braddock Carnegie Library,  Minneapolis Art Lending Library , Massachusetts Institute of Technology, Williams College, Kenyon College, University of Minnesota, Harvard, University of Chicago, University of California, Berkley.

I post about this again because even though this is my fourth post on the subject, it wasn’t long before these programs slipped my mind. These all seem like great efforts to get art into the hands and homes of people who might not have opportunity and access and perhaps reduce the perceptual barriers people have about art not being for them.

Next week, my city is participating in its second community wide On The Table discussion and I want to bring these type of programs up as an idea of something that might be done here. If I hadn’t seen the BBC article, I wouldn’t have remembered. I want to reference my previous posts again to remind my readers and hopefully inspire you into action.

Gradually Finding The Leader Within

Long time readers know I am a fan of Peter Drucker’s short piece, Managing Oneself.  It has been awhile since I have sung its praises so it is timely that a TEDx Talk by Lars Sudmann about self-leadership came across my social media feeds recently.

Actually, it was a written summary of the talk on the TED website that initially came to my attention.

One of the first things I appreciated about Sudmann’s talk was that he acknowledged that good leadership is a lot easier in theory than in practice. As a subordinate, we always have ideas running through our heads about how we would do a better job than our bosses if we were in charge. Then when we are actually put in charge, we get bogged down with all the details and demands for our time.

Sudmann talks about walking in to his first staff meeting, resolved to be an inspiring, dynamic and awesome leader only to have the conversation bogged down by a discussion of email signature files.

Where I really agree with Sudmann is his suggestion that self-reflection and introspection is one of the most important traits of a good leader. It isn’t enough to simply make a list of your strengths and weaknesses and acknowledge them, you have to be in the practice of evaluating your daily decisions and activities.

Drucker covers this in his piece too. He urges people to become aware of their strengths and what they need to become better and encourages people to share how they work best with co-workers as a way of enlisting their in providing materials and opportunities in a manner that aids your improvement.

Sudmann cites Marcus Aurelius, the philosopher recognized as one of the better Roman Emperors, who focused much of his time practicing self-leadership versus trying to lead others.

Sudmann suggests that a little self-examination can result in a realization that we share many of the traits we dislike about those we consider bad leaders. You can do the same thing with the traits you admire in others:

Every day, take 5- 10 minutes to think about the challenges you’ve recently handled and the ones you’ll soon face. While Marcus Aurelius was fond of reflecting in the evening, Sudmann likes doing this over morning coffee. Questions to pose include: “How did my leadership go yesterday? How would the leader I’d like to be have faced the challenges I faced? What about my challenges today? What could I do differently?” Write down your thoughts so you can refer back to them and learn from them.

Prioritizing issues is also an important part of leadership. If you hadn’t guessed it already, a discussion about email signatures shouldn’t occupy important staff meetings.

You should engage with 9s and 10s right away, but you’ll find that many things which shatter your calm will be of lesser importance. With anything that’s a 6 or lower, either excuse yourself physically (“I need to take a quick break; be right back”) or figuratively (“Let me take a minute to go over what you’ve said”). Then, give yourself a moment to think: “How would the leader I aspire to be handle this situation?” The answer will come to you.

There are pretty much direct parallels between strategic plans and developing leadership skills. Just as you shouldn’t put a strategic plan on a shelf after investing time in examining the state of your organization and creating a plan to guide the organization into the future, you don’t want to scrutinize your strengths and weaknesses and do nothing to address them until the next crisis or next scheduled board/supervisor evaluation.

I also see parallels between the approach Sudmann  espouses and Arts Midwest’s Creating Connection initiative.  (You knew I was going to tie something back to that sooner or later!)  Just as building public will for arts and culture is a long term plan focused on continuous improvement and consistent messaging, so too is the process of becoming a better leader.

 

Some Guidance On Researching Open Meeting & Records Laws In Your State

In response to my post last week about the surge of people seeking my advice regarding the open meeting and open records laws of their states based on a 2016 ArtsHacker post I had written, ArtsHacker editor-in-chief suggested I write another post listing some of the resources I had found.

I responded that given every state had its own laws, there really wasn’t any centralized source(s) of information I could point to that a person could reference.

Much to my chagrin, there is still apparently a lot one can say on the matter as I managed to hammer out more than 1000 words of advice regarding how to research open meeting and records laws in your state.

One of the interesting things I have come to realize is that in some states, it appears that technically the members of the board of directors may not have the right to review the records of the organization they govern. There may be more to write on this topic in the future…

 

More About Open Meeting Laws & Non-Profits

Let Me Tell You What You Can Do With That Phone

Hat tip to Howard Sherman for calling attention to a New York Times article about cell phone use at live performances that the paper has set up as an study guide/student discussion resource.

The article opens with a video of Joshua Henry taking a phone from an audience member and tossing it under the seating riser (without missing a note in his song), noting that Henry had already been indicating his disapproval with being recorded for three songs.

It also mentions the recent incident in Cincinnati when violinist Anne-Sophie Mutter stopped in the middle of a Beethoven concerto to call out a woman recording her performance.

The New York Times article poses a number of questions for students to consider and discuss.  While I feel the questions are a little leading toward certain answers, they, or questions like them, could prove useful as a starting point for arts & cultural organizations as part of a conversation with younger audiences (or potential audiences) about their expectations.

I will say, of the student responses made in the article comments section, there were more inclined against the use of phones than I had expected. Many of the commenters were from the same school so perhaps they were generated by like-minded friends.

There is also an opportunity to have those participating in a discussion you host do a little more research on whatever scenario is being discussed.

For example, when I first learned about Annie-Sophie Mutter stopping the performance, my impression was that the person in the audience had only just started recording a short snippet. In later interviews, Mutter said the woman recorded the whole first movement and then pulled out another phone and an external power source and started recording the second movement. This adds a little more context for a discussion.

Making audiences of all ages feel welcome at performances and other cultural events will inevitably require addressing the issue of recording. I suspect that other than luck and perceptive ability, the more constructive policies will result from having conversations with audiences rather than by straight fiat or debating about it in the comments section of websites.

Why The Sudden Interest In Non-Profit Record Access?

Three years ago I wrote an article for ArtsHacker.com about being aware of the open meeting requirements your state imposes on non-profits.

I basically pointed out that while pretty much every state requires a non-profit organization receiving state funds to comply with open meeting laws, every state is different when it comes to defining at what degree of state support an organization needs to begin complying.

In some states, the existence of your non-profit pretty much needs to be established by an act of the legislature, while in other states being provided with a meeting space in a state owned building is all that is required to make your organization subject to the state open meetings and records laws.

I am not sure what has happened in the last year or so, but pretty much once a month now someone leaves a comment asking if an organization in their state is subject to open meetings or open records laws.  I pretty much end up saying, “You should really consult a lawyer on this subject, but here is what I found online about the laws in your state.”

I have yet to find a state that doesn’t have the rules governing non-profits posted online somewhere, pretty clearly labeled. So if you are curious about your state, I encourage you to check online first because that is all I am going to do. (Check both the sections on open meetings and retention and access to records.)

Some states have some pretty good guides created to answer questions about open meetings and non-profits. It is good to have your secretary of state telling you clearly what the state laws do and don’t require.

I call attention to all this because I am wondering why there is a surge in questions on the post.  There are far more comments on that post than anything else I have written on the site. Have search engines started giving it better placement in results?  Are people seeking greater transparency from the organizations with which they are involved and don’t know where to find answers? (Or perhaps, the closure of so many local newspapers means a lack of people to help them find answers)

If anyone has theories, please share.

I should note, I am not sure any of the queries have come from people involved with arts and culture organizations.  Only about half provide any details that identify what sort of organization they are working with and none of them have been arts related.

Is Your Non-Profit Subject To Open Meeting Laws?

Reflections On Experiencing And Expressing Insight

This weekend we hosted a performance by the dance company Diavolo.  You may be familiar with them as a finalist on America’s Got Talent, but they have been around since 1993 and have been on my radar since the early 2000s. They have been on my wishlist of groups to present for nearly two decades so I was happy to have the opportunity to do so this weekend.

They bill themselves as “Diavolo: Architecture in Motion” because they utilize some pretty significantly sized objects as part of their performance. I have included their sizzle reel below so you can get a sense of what that means.

I wouldn’t consider myself a dance person really at all. When I was watching the performance, I started thinking that they, moreso than any other dance or cirque type company I had seen, really honored the size, mass and shape of the objects with which they were working.

Instead of deciding what they wanted to do and then building an apparatus to make it happen, I felt like they started with the object as a partner and then created their work, acknowledged the fact the item blocked our sight at different times to hide and reveal things. I had the sense they were following the existing weight and motion of the objects rather than making the objects serve their purpose.

Almost immediately, I questioned whether it was really true they were among a few focused on synchronizing with the objects and honoring their physical properties to create dance vs. bending objects to their needs. I suspected they weren’t the only dance company that started from the physicality of the object and created from there. I figured it was likely I had seen it happen a dozen times before and had finally accumulated enough experience that I recognized what was happening.

I want to resist a simplistic explanation of experience and exposure. Research is showing that people are not “aging into” an appreciation of classical music. I don’t want to credit what I was recognizing this weekend as simply aging into an appreciation of dance.

I am okay with a complicated explanation of experience and exposure. I just resist an explanation that implies a sense of inevitability.

A month ago as I was traveling to a conference, I realized I was making little stutter steps getting on and off of escalators and moving sidewalks even though I have a lifetime of experience with these mechanisms. I was thinking about that Saturday night when one of the dancers sat lightly down on the huge rocking semi-circle and traveled upward without disturbing its motion or evincing any difficulty or hesitation dealing with the change of inertia.

The fact drawing a connection between mounting airport escalators and hopping on oversized playground equipment was a necessary element in my enlightenment this weekend indicates that the factors involved in growing an appreciation of a creative discipline are numerous and complex.

I also quickly recognized that “honoring the size, mass and shape of the objects,” was exactly the dense terminology that turns people new an experience off of it. (I swear, I was paying close attention to the performance. I am capable of simultaneously processing epiphanies and sitting in rapt attention.)

The “honoring…” phrase was legitimately the way I encapsulated what I was experience for myself in the moment but it definitely sounds like something someone would say to make themselves sound authoritative and perhaps stifle contrary views.

Basically what I am trying to say is there is nothing wrong with finding that dense, sophisticated terminology is necessary to distill the fullness of your experience for yourself.  Just realize the weight of those words may feel like a bludgeon to those who hear them. Diluting your impressions with broader, simpler context is probably necessary for people to understand your experience.

I think the issue is that many of us in the arts aren’t very practiced in employing the broader, simpler context familiar to our wider community.