Marquee Messaging For Morale

A number of theaters around the country have started posting messages on their marquees to bolster the morale of their community. Here at my venue, we were trying to think of a message to post on our marquee so my marketing director did some research and gathered these images. I identified the ones I know or could figure out. I apologize for not knowing every place. I offer this as a bit of inspiration for other places that might want to do something similar.

I wanted to figure out messaging that was more tailored to our community. We discovered that Little Richard, who had been born here in Macon, had said “I love Macon. I love it better than anywhere I’ve ever been in my life,” so we came up with the following images. We had the images up on Friday, May 1 and then Little Richard died a week later which made the whole thing a little bittersweet for us.

The third screen about picking up the beat was something we developed in consultation with the local convention and visitors bureau.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker ( website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.


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