Creating Conversations Around Arts Reality Shows

You may have recently seen that MTV and the Hirshhorn Museum are teaming up to create a TV series to find the next great visual artist. As soon as I saw this, I recalled that there had been similar reality TV visual arts contests before. The bottom of the article references Bravo’s Work of Art: The Next Great Artist which ran for two seasons around 2010-2011.

But I had actually written about the show ArtStar back in 2006. Most of the links in that post don’t work, but the Slate article and Wikipedia entry both still exist.  There was a fair bit of criticism about both shows. The Arts world hated both, while Work of Art was generally popular with audiences. ArtStar was widely accused of being an extended self-promotional video for the gallery owner/host.

Art critic Jerry Staltz, who was a judge on Work of Art wrote a piece for Art News reflecting on the experience.  He notes that the show was never really about finding the best artist, despite the title.

I agree with the many viewers who said it didn’t reflect the “real art world” — although it was never meant to. It was intended as a game-show version of undergraduate art school where assignments are given, studios supplied, and people kicked out (without, of course, owing $100,000 in school loans). A lot of the challenges were inane …. People on my Facebook page invented far better challenges,…

[…]

If I could change anything about Work of Art, it would be how the contestants are selected. Clearly Bravo’s criteria were more numerous than mere talent, because the contestants simply weren’t good enough. I wish the judges had picked the competing artists, the way they do on American Idol.

Staltz seemed to feel like the biggest benefit of the show was the conversations it generated.

Over the ten weeks it aired, hundreds of strangers stopped me on the street to talk about it. In the middle of nowhere, I’d be having passionate discussions about art with laypeople. It happened in the hundreds, then thousands of comments that appeared below the recaps I wrote for nymag.com. Many of these came from people who said they’d never written about art before. Most were as articulate as any critic. I responded frequently, admitted when I was wrong, and asked others to expand on ideas.

It made me think that his approach to reality TV arts competitions is a constructive one. Essentially use a conversation about the process being employed not being a realistic method for identifying a great artistic talent as a jumping off point that helps arts professional connect with audiences, validating their instincts and capacity to judge while gaining a better understanding of what about artistic practice engages people.

What Is The Value Of A Press Release When News Stories Are Written By AI?

Many readers know that I recently moved from Macon, GA to take up a job in Colorado. Even before I moved, I was astounded by the number of articles that were being written about Macon, encouraging people to visit.  I kept asking what Visit Macon, the convention and visitors bureau was doing to encourage all this coverage which included Frommers, Southern Living, Yahoo! Conde Nast Traveler, AFAR, Bloomberg, Men’s Journal, INSIDER, CBS This Morning, and The New York Times. For a time I thought it was the ghost of the effusive vice president of sales and services for Visit Macon who died in September smiling down on the city.

As you might suspect all this success was the result of the work of a PR firm, TK PR. The folks from Visit Macon recently posted a newsletter piece from TK PR trumpeting their success promoting Macon. One thing that grabbed my attention was that they had gotten eight stories for Macon in 2022 resulting in 678 million impressions and $6.2 million in value at the cost of $0, plus 29 other stories for additional clients without once using a press release.

In the newsletter, TK PR founder, Taryn Scher, challenges readers to do away with press releases in 2023.

And while I can’t tell you in just a few sentences what we did to land each story, the one absolute thing we didn’t do to land any of these stories? Send a press release.

Y’all I hate to tell some of you this: but press releases died with the fax machine. If you are one of those few people who still relies on either, I’m sorry but I’m here to tell you it’s time to come on over into 2023. It’s nice out here. A little tech-heavy but we’re all adjusting.

Seriously though, you have to stop thinking that a press release is going to land you any sort of real quality media coverage.

Noting that CNET and others are publishing stories written by AI, she implies that living beings may no longer even be looking at press releases any more.   In this context, she suggests that waiting on someone to approve a quote that will appear in a press release is likely going to be a waste of your time.

Among the things to do instead is pitch the story directly:

That’s not to say the information isn’t important- but you need to take that who, what, when, and where and make it relevant to WHY NOW- why is this part of a bigger trend or relevant for the current news cycle? Why should a journalist care? And more importantly why will their readers care?

 

Australia’s Last Poet Laureate Was A Convict?

Big news out of Australia where the first national arts policy since 2013 was announced.  In addition to commitments of funding to specific entities and organizations, arguably the most significant element of the policy is a commitment  “….to protect First Nations knowledge and cultural expressions, with a particular brief on cracking down on fake art that plagues the $250m-a-year Australian Indigenous art market.”

Other elements of the plan include the establishment of a poet laureate position which last existed during the country’s convict era,  a state of the arts report to be issued every three years, and the establishment of  “a quota for expenditure on Australian content by multinational streaming platforms such as Netflix and Stan..” The amount of this quota is rumored to be about 20% and The Guardian article quotes people who are concerned streaming platforms may pull out of the country if they are required to produce Australia based content.

It happens that I saw a piece on Vice last night before I saw The Guardian article. Vice asked Australian artists what they thought about the plan.  Many felt the money was going to the usual suspects and advocated for a universal basic income plan for artists.

Others felt that the arts were unfunded in proportion to their footprint:

“The arts sector will get $286M over four years, or $72M a year. The fossil fuel industry gets $11.6B a year in government subsidies. Australia’s arts sector employs about six times as many people as the fossil fuel sector.

The requirement for locally generated content was cause for hope for some:

“I started to lose hope in local content knowing that reality TV filled up much of our “Australian” quota on broadcast networks. The possibility of streaming services now being made to spend 20% of their budget on original, local content honestly makes me feel hopeful and excited to pursue my career on my home turf.”

Less Attendees=Increased Satisfaction

Last week when I was writing about the ticketing trends being forecast for the coming year, I accidentally omitted an additional point from the article I found pretty interesting.  Apparently, during the pandemic, many attractions like  zoos, aquariums, museums and theme parks found that customer satisfaction increased when capacity restrictions were in place.

“Guests readily adapted to new procedures, which does not surprise us because it is consistent with what we have seen in our practice for many years,” Digonex’s Loewen says. “[Operators] also realized some of the business benefits. For example, when you limit the number of folks that can get into the attraction at a certain point of time, they saw all their guest satisfaction scores go up, and many of them saw all of their other per-cap revenues grow significantly. When it is less crowded, when people are having a better time, when they are feeling better about their visit, they tend to spend more on food and beverage and at the gift shop and on ride tickets.”

There have already been signs of these trends. Disney has apparently indicated they won’t go back to pre-pandemic attendance numbers. Similarly, the Louvre Museum is reducing admissions from 45,000/day to 30,000/day ““in order to facilitate a comfortable visit and ensure optimal working conditions for museum staff…”

Some US National Parks are requiring timed entry reservations from April 1-October 31.

So there is a good possibility other entities may start to use restricted admission as a customer satisfaction strategy in coming years. For some there may be a benefit to positioning their organization as an alternative activity for those who can’t gain admission to such places.

Why You Are Streaming Broadway Shows Produced In London

I have been following Diep Tran on social media for years so I got a minor thrill when she announced she was named editor-in-chief of Playbill last October.  Last week she posted an explainer about why it is so difficult to stream Broadway shows resulting in most content on Broadway HD being filmed in London.

A lot of it has to do with the upfront costs. It isn’t easy or cheap to create a high quality recording of a Broadway show. Tran reports that the production of Hamilton paid close to $10 million to record the show and then sat on it for years until Disney+ offered $75 million to stream it. Most productions aren’t so successful as Hamilton that they were able to front that amount and then wait for a good offer.

Contributing to those costs is the fact that unlike film productions, theatrical productions involve people who are members of dozens of disparate unions with whom a streaming contract has to be negotiated. Tran notes that during the pandemic Actors’ Equity Association and SAG-AFTRA created a contract that allows livestreaming of productions, but the number of streamed views is tied to the live attendance of the production. Other than that, there are no standard contracts associated with recording or livestreaming a production so every negotiation of terms basically starts from scratch.

So while it may be easiest to assume its the producers wanting you to see the show live that limits streaming, there are actually many more people either invested or contributing to that situation.

All this is much easier in England as Tran writes:

But wait, you might be asking, the National Theatre in London has figured out how to stream its shows, why can’t Broadway producers? Well for one, the National Theatre receives subsidies from the UK government, which helps fund their livestreams. And union rules in the UK are different than the U.S., and the payout for residuals is much less for U.K. productions.

I suspect, however, that there may be increasing pressure toward a standard set of terms that will enable US based shows to be more easily streamed in coming years. I wouldn’t be surprised to find this being accomplished by moving shows out of NYC to places with robust production resources, but fewer unions involved.

APAP’S Conference Takeaways

Last week I mentioned some of my experiences at the Association of Performing Arts Professionals (APAP) conference.  The conference recently sent out a list of 10 takeaways for their own. The vast majority of them are focused on topics of striving for healthier work environments and practices with the goal of alleviating stress and unhealthy expectations of oneself and others.  That is probably a good indication about where things generally stand with arts organizations and practitioners across the country.

APAP cites a session panelist who reported:

Ryan George of Tour Health Research Initiative shared statistics from a 2019 study from the Journal of Psychiatric Research, “34% of touring professionals reported suffering from clinical levels of depression, five times higher than the regular population. 27% reported clinical levels of anxiety. Only 8% reported attending weekly therapy, and 73% attended no therapy at all. 83% reported feeling overworked or some degree of burnout. 26% reported serious suicide ideation, six and a half times more than the regular population….

The takeaway list also mentioned the ongoing effort to more formally track compensation practices among presenting organizations. There had been some crowdsourced efforts in the past where people were self-reporting data into shared spreadsheets. But that was limited by the fact that you needed to know about the effort and receive a link to the spreadsheet.

They provided information about the effort with a link to submit a request to join the next phase of the survey:

In fall 2022, APAP with AMS Analytics launched a pilot of a first-of-its-kind, industry-specific initiative and tool that will gather comparative compensation and demographic data in the field. The session “A Look at Industry Pay: Piloting the APAP Arts Compensation Project” gave an overview for the project, data from the 67 presenting organizations that participated in the pilot study, and an invitation to join the next phase of the survey.

These are only two of the ten takeaways. You can find the others here.

Friendly Fraud And Other Ticketing Trends To Watch

Last week there was a post on the INTIX website listing 19 trends for 2023.  The list contains prognostications from people handling tickets for both arts and sports events so your mileage my vary on some of the thoughts, but I wouldn’t totally dismiss those that don’t align with your favorite industry.

At the top of the list is being able to identify all the ticket holders and potentially cultivate relationships with them rather than the ticket buyer. Because the ticket buyer will often distribute tickets electronically to family and friends, it will be possible to identify who those people are. You may view this news with with anticipation, dread or both.

Unsurprisingly, staffing issues were also near the top of the list due to the stress of dealing with customers and low pay don’t make customer service roles attractive. What also won’t be surprising to find on the list is an anticipated increase in fraudulent purchases, including what the article terms “friendly fraud” where customers initiate chargebacks on ticket purchases.

“I think that we will also see an increase in what’s called first-party [or friendly] fraud, where if a lot of ticket buyers do not get the refunds that they want, they will file a chargeback. I think that will start to happen as well because people were so used to refunds happening for so long during COVID. I think people still want to be able to get refunds, and especially, unfortunately, with inflation, people might be looking at how they can get their money back, and they might go that route of chargebacks.”

Related to this is the need to provide more flexible purchasing arrangements as people move away from subscription purchases. So not only flexible subscription packages, but targeted discounts. And flexible refund and exchange policies.

“We saw such movement during the pandemic of adapting away from ‘no refunds, no exchanges.’ It was such a hard line in the sand, and we had to blow that all away because we needed to change things … due to health concerns and restrictions,” Spektrix’s Nothstein says. “I think we are going to continue to see flexibility in that perspective.”

“We had to offer things that we would not have previously considered offering because of COVID and what it meant to the return to the venue,” Ticket Philadelphia’s Cooper says. “I don’t know that it’s practical or advisable for us to try and revert to what we were in the days before COVID happened … Ultimately, the goal is to retain the customer.”

The Director of Service and Retention for the Oakland Athletics, mentioned that people were buying on a very short horizon rather than season ticket packages or single tickets months before opening day. They structured a very targeted, short term ticket sale for the celebration of 50th anniversary of the A’s 1973 World Series title.

Ziegenbusch continues, “So, think shorter, getting your patrons to make these micro-decisions along the way. Present offers that are deeply discounted and value-rich but for a short period of time.”

I have seen Collen Dilenschneider offer similar advice to arts organizations on her website.

The article also raises the need for accessibility both to allow those with physical disabilities to participate in events, but also as accessibility relates to diversity, equity and inclusion. This is both in terms of programming/how an experience is structured and how it is priced.

Also listed were broadening the media and channels through which people can learn about your organization and make purchases, including facilitating transactions and empowering self-service.

I am obviously skimming over a lot so if the ticketing side of your operations is a central concern, give the article a deeper read.

Theater Games To Mirror Daily Interactions

h/t to Howard Sherman who posted a link to a story about how theater can teach empathy to kids. The article talks about how common theater games like mirroring can cultivate active listening and learning in kids. Gaining these skills helps kids become better communicators which facilitates success in both interpersonal and professional relationships.

It’s the social dynamic of theater, the give and take, the volley of listening and responding, that expands kids’ capacity to read cues, think quickly and creatively, work as an ensemble and see things from another perspective. Theater provides an awareness of space, pausing, waiting for somebody else to talk.

What I really appreciated was the inclusion of examples regarding how the same training can help people whose profession employs highly specialized and specific language communicate with general audiences. Many articles discuss positive educational outcomes from arts experiences, but don’t give concrete examples of how arts based learning is useful for adults.

Scientists are trained to speak methodically, defend their arguments and use niche jargon, a communication style that doesn’t always land with a general audience, says Laura Lindenfeld, executive director of the Alda Center for Communicating Science. Through improv, they are taught to make mistakes and laugh about it, to “give ourselves permission to fail and move on.”

“When scientists come into a room, they’re like, ‘Oh man, you’re going to put me through improv?’ ” she says. But after exercises like “the mirror,” looking intently into other people’s eyes, they realize they can’t succeed unless they’re in touch with the other person. Speaking becomes about making a human connection rather than pushing information — and that’s the point. You may have the most wonderful scientific finding, but if no one understands it, what’s the use?

Let’s be clear, even though arts professionals’ lives are saturated with these practices, they can be equally as guilty of using insider jargon if they aren’t actively employing the skills they have acquired in an intentional manner in all their interactions.

Non-Profit Arts Workers, What Are You Tired Of?

For the APAP conference this past weekend, one of the primary plenaries was “A Brutally Honest Conversation about Nonprofit, For-Profits, Government, Philanthropy, and the Arts.” (panel discussion starts about 14 min in) If you are familiar with Non Profit AF blogger Vu Le, you won’t be surprised to learn he was one of the panelists since this is ground he has staked out for years. Joining him was Producer, Artist, Strategist Sharifa Johka, and Keri Mesropov, Chief Talent Officer at TRG Arts.

The conversation started right in on issues of burn out and bad funding practices. Le said arts people are so kind and nice, they can tend to be taken advantage of, but also that when you are burnt out even if you are the most well-intentioned, you can end up perpetuating many of the injustices you hope to eliminate in the world. Le warned the audience there might be difficult language and some cussing and then the panel went straight to a survey asking attendees “What are you F***ing Tired Of?” The word cloud that was generated was enormous.

Le also brought up the problematic choices funders make about what they will support. He said non-profits have been in this situation for so long there is a degree of learned helplessness. He grumbles at foundations that say they need to reserve funding for a rainy day and asks how hard it needs to rain if the latest pandemic didn’t qualify? At one point a gentleman got up and talked about artists starting donor advised funds (DAF) so that they could make the funding decisions. Le commented that while DAFs can be a viable tool, the way the laws governing them are structured is ripe for abuse.

Lest you think from the title of the session that it was full of gripes and complaints, there was that but both panelists and audience members talked about how they were energized by the discussion and the decisions non-profits made during Covid. Le used the examples of non-profit orgs in Seattle that refused grants and asked funders to give it to colleague organizations that needed it more. Johka referenced the “We See You White American Theater” and the conversations and changes that resulted from that challenge to entrenched practices. Even as people complained and stated “we need to stop that shit,” there was a sense that conditions existed where that could realistically happen.

Of course, Vu Le brings a lot of humor to topics in need of serious consideration. Commenters picked up on that energy. One gentleman complained that black and brown people had to dramatize their trauma to be considered relevant whereas “non-black and brown folks can say I just wanna do a work about sounds and color, and its the most brilliant thing.”

Panelists advocated for more cooperative and collective action for non-profits to get what they need to operate. Le cited a group of 180 organizations in WA state got together and told funders they needed to double their funding and make multi-year, general operating grants. He said about a dozen foundations signed the pledge to do so.

I encourage people to watch the video of the session if you have a few moments:

A Few Lessons From Covid and SVOG

I was attending the Association of Performing Arts Professionals conference recently and sat in on a Life After SVOG session. There were a number of things discussed that either fell into the category of “the pandemic revealed the need for this” or “this was always a problem and the pandemic revealed the need for change.”

In the former category, representatives from the National Independent Talent Organization (NITO) and National Independent Venue Association (NIVA) both mentioned that it became clear that there was a need for affordable touring insurance.

The NITO rep also brought up the need to have more transparency about ticketing fees. I didn’t get a chance to seek clarification, but my assumption was that since the organization represents the artists, they were questioning whether the venue was making revenue on performances that was being excluded from what was supposed to be shared with the performers.

In terms of overall advocacy, there was discussion about breaking down silos and making common cause with other industries in the future. For example, while arts groups were successful in getting relief for organizations and individual artists in the form of millions of dollars, there was a group advocating for aid for workers excluded from payroll based programs like PPP which secured relief in the billions, some of which arts and culture workers were eligible to receive.

Along those same lines, the way the relief programs were administered varied from state to state. In Oregon offered grants to individual artists whereas New York didn’t. So there is a perceived need to ensure people and groups which were excluded in programs in the pandemic aren’t overlooked in the next crisis simply because they reside in a different state.

In terms of problems which always existed that have come to the fore, panelists mentioned that cultural workers had started to demand organizations reconcile their internal cultural to their externally declared culture. Basically, organizations would publicly advocate for a fairness and equity they didn’t provide their own staffs. Among the results have been unionization efforts among museums and theaters revising their un(der) paid intern and apprentice programs.

Another thing that people will probably says has been revealed is the hunger they have felt to be assembling again live at conferences. As much as people complained about attending conferences in the past, there are exchanges that happen in person that aren’t possible when you are half paying attention to a video screen while working in another screen.

For example, the ego boosting experience of people telling you how great your blog is and wanting to take selfies…

What Did You Change In Yourself To Memorize Those Lines?

I know a lot of people in the performing arts literally or figuratively roll their eyes at the inevitable question, “How do you remember all those lines.”   However, Stephen Colbert reminds us that you don’t have to always answer the exact question as asked. In a tribute to former teacher/friend/mentor Frank Galati who recently died, Colbert recently shared a commercial break conversation he had last October with John Lithgow where he discusses Galati’s thoughts on that question.

“He said, ‘how do you remember all those lines? Let’s not take for granted that there is something magical about that. You’ve changed something in yourself. People don’t sit down and memorize two hours of text. You did. Why did you do that? How did you do that?’ He goes ‘What are you when you go on stage? What is that other thing that you are becoming? How are you presenting yourself. What are you willing to become this person who wants to present ideas and emotions to an audience. How do you become beautiful?

And that the beauty of the world we see all around…and when you go on stage you answer the accusation of the world which is that you are hiding your beauty.  The beauty of the world accuses you of hiding your beauty. When you go on stage, whatever you are, whatever part of humanity you are, you are just as much a part of the world that you find beautiful. And therefore, when you’re on stage, you’re as beautiful as an statue, you’re as beautiful as any sunset. When you allow people to see you, beautifully…”

Colbert goes on to relate how Galati cited a story about choreographer George Balanchine instructed a dancer to raise her leg beautifully, which is different from gently or lovely, but that she did so beautifully because the instruction had meaning for her.

The beginning of that story where Colbert cited the idea of changing something in yourself to be able to accomplish the memorization resonated for me. Often the act of memorizing text is only one small part of what is required to memorize the character you are going to portray. That character is different from you as the actor so you have to recall a 1000 little things, including the text, to bring that person to the stage.

That is different for every actor and every part. Thinking about it in that context allows you to respond differently to that oft asked question.

Perhaps this clip resonated with me because the morning of the same day I heard it, I heard a story about a woman who made the 2,744 step ascent of the steep Manitou Incline 1003 times in 365 days. (First woman and fourth person to ever do that)  If you were to ask how she did it, she made a similar remark to Galati’s about changing something in oneself:

“I felt like it was something that I would have to level up in every area of my life: physically, mentally, emotionally, financially, socially … to be able to accomplish something like that,” Jones said.

It might not be a big surprise that you would have to change something about yourself to accomplish a physical feat, but a similar recognition doesn’t really exist for acting. There may be an assumption that is can all be accomplished by sitting in your living room chair. Providing a more complete answer to the question of how lines were memorized may shift that perception.

Should Old Acquaintance Be Forgot…Reach Out

For about a year now, I have seen Dan Pink post on social media about his survey of people’s regrets and how it can be healthy to embrace them. Finally, I decided to read about what he had to say when I saw some interview links toward the end of the December.

The interview with him on the Behavioral Scientist webpage was pretty interesting just in terms of how quickly people responded and how eager to talk about their regrets people were. They initially received 15,000 responses from 100 countries and are now close to 23,000 from 109 countries. Of those initial responses, 32% provided their email addresses and opted in to be contacted for further conversation.

Something he mentions is that younger respondents pretty much equally regretted things they had done and things they hadn’t done, but as people got older they were more likely to regret things they hadn’t done.

While it is mentioned in the Behavioral Scientist article, a separate piece on the Inc website focused on Pink’s #1 lesson to reduce regret – “Always reach out.”  Essentially, if you are wonder if you should reconnect with a friend you lost touch with or a family member with whom you may be estranged, Pink says the answer is yes.

A team led by University of Pittsburgh Katz Graduate School of Business marketing professor Peggy Liu conducted a series of 13 experiments with nearly 6,000 participants all designed to gauge why people don’t reach out to friends or acquaintances and what happens when they do.

The study design may have been complicated but the results were straightforward, according to a writeup of the findings in the New York Times: “Across all 13 experiments, those who initiated contact significantly underestimated how much it would be appreciated. The more surprising check-ins (from those who hadn’t been in contact recently) tended to be especially powerful.”

As I read this, it struck me that arts organizations can use people’s willingness to discuss their regrets as the basis to create experiences for their communities. Maybe it is a storytelling topic. Perhaps it is a pop-up exhibit of artifacts from your regrets similar to the one Nina Simon discusses hosting for failed relationships in a TED Talk. Or perhaps it is the driver of a dialogue between generations similar to many of the recordings made for the Story Corps project.

Make 2023 The Year Of Library Advocacy

Right at the end of the year, New York City based columnist for The Guardian, Moira Donegan, wrote a loving piece about how she is thankful for US public libraries.

One of the first things she mentions is that the architecture and design of many libraries is rather intimidating and makes her feel under dressed. She says when she works at tables in New York Public Library’s iconic 42nd Street branch, she is always nervous that someone is going to chase her away. I have written about how people can have a similar experience with arts and cultural organizations. Though many theaters, museums, and libraries are not as grandiose as the 42nd Street branch.

Donegan opines that the US is fortunate to have had the spate of museum construction when it did because it would be difficult to generate public will behind such an effort now. But citizens have garnered immense benefits as a result.

If the public library did not already exist as a pillar of local civic engagement in American towns and cities, there’s no way we would be able to create it. It seems like a relic of a bygone era of public optimism, a time when governments worked to value and edify their people, rather than punish and extract from them. In America, a country that can often be cruel to its citizens, the public library is a surprising kindness.

[…]

The majesty of library buildings is matched only by the nobility of their purpose. The public library does not make anyone money; it does not understand its patrons as mere consumers, or as a revenue base. Instead, it aspires to encounter people as minds. The public library exists to grant access to information, to facilitate curiosity, education, and inquiry for their own sake. It is a place where the people can go to pursue their aspirations and their whims, to uncover histories or investigate new scientific discoveries.

When I saw a tweet that NYC Eric Adams was requiring the NYC Public Libraries system to cut “cut their budgets by $13.6 million by the end of fiscal year 2023, and another $20.5 million over the next 3 fiscal years.” My first thought was that he does not truly understand the vast number of social services libraries provide to their communities. They metaphorically serve as the wetlands which buffer communities from the onslaught of hurricanes. Creating an environment where their role is diminished will only serve to magnify the manifestation of social problems throughout the City.

If you don’t know, this year make an effort to explore all the services your local libraries provide to communities from classes, computer access, tax help, shelter from the weather, social services access, counseling and, yeah, books.  Likewise think about your own value proposition for the community and increasingly communicate that outside the framework of selling tickets.

 

Abandoning Template Based Relationships With Creatives

If you aren’t familiar with Springboard for the Arts, it is an organization based in St. Paul, MN, (with a rural office in Fergus Falls, MN), run by artists, for artists. But that is just the short description of an organization involved with tons of community projects. A few weeks ago, executive director Laura Zabel wrote an appeal to make 2023 the year to practice more equitable contracting with artists.

To start with, she encouraged jettisoning contracts inherited from previous administrators and templates from legal websites and consider creating contracts that aligned with organizational values. That might require finding a lawyer that shared those values in order to create some new contracts. In addition to fair compensation and timely payment processing, she also advocated for a different approach to intellectual property rights and exploring partial payment scenarios in the event a project is interrupted by unforeseen circumstances like a pandemic.

Equitable intellectual property practices: Many contract templates assume that the institution wants and needs to own an artist’s intellectual property in perpetuity and for all uses. Can you make your intentions and needs around IP explicit and specific to the situation? For example, instead of a standard “work for hire” contract, try a tailored licensing perspective with language that specifies “non-exclusivity”. For example: “Presenter hereby grants a nonexclusive license to present and deliver the Event.” This kind of language can help make sure that artists can use their work for future projects or to generate income in a different way. Can you share photos and video with the artist so that they have good documentation of their work?

Realistic cancellation policies: Things are uncertain and we all know there are no sure things these days, so building in contingencies and worst case scenarios is important. Can you structure your contract so that you compensate artists as they work on a project vs. only at the completion of a project? Can you be clear with funders or supporters that if a project is canceled you will pay the artists anyway? Use the contract to lay out multiple scenarios if a project needs to be rescheduled or canceled so an artist can better plan and make sure to include a “kill clause” that details a payment you will make to the artist if the event or project needs to be canceled.

Basically, just as arts & cultural organizations are cognizant of the need to have flexible approaches to delivering their services and seek new audiences, they also need to be adjusting the nature of their relationships with artists, staff, vendors and others who contribute to the success of their organizations.

Tax Deductions For The Cost Of Being An Artist

Just before Christmas there was an article about Actors’ Equity union pushing their members to contact Congressional representatives about passing Performing Artist Tax Parity Act (PATPA).  This law would allow more artists to take the Qualified Performing Artist (QPA) deduction which is an:

“….above-the-line” deduction for specific unreimbursed expenses. (Above-the-line deductions are those subtracted from overall gross income to calculate an individual’s adjusted gross income — meaning individuals do not get taxed on such expenses.)…

The current QPA stipulates that those with an adjusted gross income of $16,000 (before these specific deductions) are eligible — an amount that has been unchanged since the QPA was first implemented in 1986. PATPA would increase this threshold to $100,000 for single taxpayers and $200,000 for joint filers, rendering many more entertainment workers eligible for the deduction.

Experts estimate that entertainment professionals spend between 20 and 30 percent of their income on work expenses — from agent and manager fees to headshots, equipment and professional development.

This law would also help other performing artists who likewise incur many personal expenses in support of their professional career. Drew McManus created a website with great visuals that tracked these myriad costs for string instrument performers in 2017 so you know the costs have only gone up since then and may be greater or just as great for other musicians, dancers, etc.

As I was looking to see if other performing arts unions were encouraging people to write their legislators, I discovered this is an effort that has been underway since around 2019. However, since the current Congress is about to end, there is a push to get the legislation passed. If you are interested in writing a letter, you can do so via a the form here.

IRS 990 Backlog Hampering Non-Profit Giving and Transparency

ProPublica recently reported that the IRS has yet to release nearly a half million non-profit tax records. You may be wondering why that is something you should be concerned about. In fact, the lack of records release has some pretty significant implications for transparency and charitable giving. Drew McManus has been painstakingly combing through records since 2005 to assemble his annual Orchestra Compensation Reports.  I believe among the reasons why he didn’t have a 2022 edition examining the impact of the pandemic during the 2019-2020 fiscal year was partially due to the lack of 990 filings available for review.

Additionally, many individuals, corporations and foundations use the filing data to make giving decisions.

“This is having an impact on nonprofits, fundraising, donors … and charity regulators,” said Cinthia Schuman Ottinger of the Aspen Institute, who coordinates a group of practitioners who work with nonprofit tax data (ProPublica is a part of this group). “The whole ecosystem suffers when there are delays of this kind.”

Michael Thatcher, the CEO of Charity Navigator, said the end of the year is a crucial time for charitable giving.

[…]

And, he said, “it’s not just the donors that are upset by this.” Many organizations want their latest information out there as well, especially if their finances have improved or they’ve done significant work in recent years. “They want to show that to the world, and guess what, when you go to Charity Navigator, you’re seeing two-year-old information.”

Many of the missing filings could help shed light on how organizations — and the nonprofit sector as a whole — have fared during tumultuous years marked by a pandemic, economic upheaval and large infusions of federal relief dollars.

Courtney Aladro, a charity regulator for the Massachusetts attorney general and NASCO board member, said that regulators across the country use the IRS repository of documents to confirm or corroborate the information that charities submit to their states….

“Those are some pretty important years because of some of the difficulties over the last few years,” Aladro said. “The use and expenditure of COVID relief funds, for example. It’s pretty important for charity regulators and law enforcement to monitor that, and not having that information will make it more difficult.”

The IRS has been hampered by underfunding and understaffing which has lead to both delays in release and embarrassing release of tax information that was not supposed to be released. A recent bill passed by Congress will seek to modernize systems and hire more staffing, but it could be years before the problems are ironed out.

Enchanted By The Public Art

About six weeks ago I alluded to the fact I was moving to take up a new job.  A month ago I joined the City of Loveland, Colorado Cultural Services to lead the Rialto Theater.  I have told people that I effectively talked myself into the position before my in person interview due to exploring the city a little bit. I had come out to interview just before Labor Day weekend and with all the delays and cancellations, I booked the earliest flight I could and subsequently arrived too early to check into my hotel.

I went to the visitor welcome center, but soon ended up at the Chapungu Sculpture Park which is apparently the largest collection of stone sculpture by Zimbabwean artists in North America. I am not entirely clear what led to the collection of all these works for the park because it is not part of the city art in public places program, but I am told the artists were living in various parts of the US as political exiles during the administration of Robert Mugabe and were unfortunately later deported back to Zimbabwe and unable to take their work with them.

The sculpture work is extremely interesting, especially since except for winches, no mechanical tools are used in the quarrying and shaping of the stones.

The New Child by Saidi Sabiti
Spirit Protecting Family by Fabion Madamombe
‘Mawuya’ Welcome by Colleen Madamombe

Having seen so much public art in such a short period of time, (there were a number of pieces at the welcome center), I was excited by the prospect of working in a community with such a vibrant arts environment. This continued to be borne out by the dance studios, galleries, and artist housing/studio space within a block of the theater.

After my interview, I swung by the Benson Sculpture Garden which has even more acreage and pieces. There are so many striking pieces there, I didn’t bother to grab some photos for this post. You can see most of them (up to 2016, there have been some more added) on this map. These pieces are largely made of bronze, in part due to the historic presence of foundries in the area.

Of course, there are hundreds of other pieces of public art scattered throughout the community as part of the percent for art program.

There is often a discussion about how people like to live in a community with many arts and cultural amenities, even if they don’t attend them, simply because part of their self-image involves being a person who would live in such a community. I have spoken to many people who grew up here who talk about how Loveland used to be seen as the buck-tooth rural rube of a cousin in comparison with surrounding communities, but that this perception has changed in the last twenty years or so. Many attribute it to the arts and culture vibe which has attracted companies and residents to the community.

A couple weeks after I moved here, I went back to the Benson Sculpture garden in order to see all the pieces I was sure I had missed on my first visit. I was excited to see scads and scads of young people wandering around the space. They almost out numbered the adults.

Then I realized that the location was a super hot site for playing Pokemon-Go. Still, despite the fact that these folks were peering closely at their phones as they wandered about, it did appear they were appreciating many of the sculpture pieces they were wending around to catch their prey. Ultimately I was pleased that someone had chosen to align the game with the gardens and get people interacting with the art.

Not All Excellence Is Rewarded, Not All Who Excel Can Lead Others There

While I try to write posts about the arts in general, the fact is the content of my posts tends to orient toward performing arts rather visual arts. That said, there are a lot of parallel experiences that crop up across all disciplines. I caught a Hyperallergic post today by Paddy Johnson who was offering advice to visual artists about career viability if you don’t make art for art fairs and the value of insider/outsider feedback.

The first artist was concerned that by not participating/being invited to some of the big art fairs currently occurring, the opportunity for media coverage and recognition necessary to advance careers was being lost. I saw parallels with performing artists who don’t focus on musical theater/Broadway type content or popular trends in music in their practice and felt marginalized.

Johnson points out the oft stated sentiments about niche genres not representing the whole art world and bemoans the fact that such a narrow focus will end up stifling creativity:

The trouble, of course, is that fair art is only one form of art making, and within that environment, it’s pretty easy to forget that other types of art exist. If the main opportunities for visibility center on blockbuster events and sales, outrage, and influencer fodder, then yeah, the people forging unique paths will be perceived to have less value and fewer avenues for visibility.

And that has real consequences for art because it means less diversity, less experimentation, and ultimately a culture where innovation can’t flourish.

However, she also reminds us even outside the arts, performing at the highest level of excellence is not financially rewarded. While some have day jobs to support their creative lives, for some day jobs can preclude being able to attain the highest levels.

In professional distance running, even successful athletes often don’t earn enough from their work to make a living, and taking a job to pay the bills is discouraged. Most runners do not make enough money to cover health insurance and maintain a full-time job, despite running up to 130 miles a week. Most have little to no name recognition despite working at a level almost no other humans can match.

Sounds familiar, doesn’t it? The exploitation of labor looks roughly the same in the arts, where most professional artists don’t make enough money to pay their bills and work in relative obscurity despite enormous talent and visibility within their field.

Johnson answers a second question in this post. I was almost going to omit it but I feel like it raises a common issues that doesn’t get a enough discussion in every creative discipline — whose opinion about the quality of your work should be trusted?

People without a lot of experience interacting with your discipline provide effusive feedback, but the artist doesn’t value it highly viewing the commenters are too inexperienced to provide insight. However, the highly informed insider just makes brief, vague, enigmatic comments that imply something but equally lack insight.

Johnson’s answer here suggests questions to use to draw out better feedback. But what I really liked was that she points out that just as not every highly accomplished person isn’t suited to teach excellence in their craft, every insider isn’t skilled at providing useful feedback.

If you want better feedback from your visits, you can ask questions like, “What is it about the red in this painting that works well for you?” or “What places are you thinking I should take this?” If your visitor is not a dealer or curator you want to show with, you can try inviting criticism. “Does [xyz thing about the art] seem like a problem to you?” A supportive studio visit isn’t defined by complimentary feedback so much as it is valuable feedback. If you have areas of an artwork you’re unsure about, this is an opportunity to discuss!

That said, potential collaborators who engage in your art superficially may not be good partners. When their responses bother you, don’t ask them back. Even bad work can evoke thoughtful feedback, so the art is not to blame!

I Started This Blog Post Today

Okay, a little bit of a rant today. I have wanted to get this off my chest for a couple years now.

Who decided that greeting customers with “What can I get started for you today?” was a good idea? To my mind it doesn’t build a relationship with the customer and in fact undermines the customer’s confidence that the interaction will end satisfactorily.

When I was first greeted with that phrase in a local, independently owned coffee shop, my first unconscious thought was, “Are you not going to finish my order?”  I had the same thought on every subsequent visit and it created a sense of unease in me. But I knew the guy who started the shop so I thought maybe he had read about using the phrase in some management text and while I thought it was something of a miscue, it didn’t really bother me too much. Except that there were times that they did indeed mess up my order and that of my colleagues and it caused me to pay closer attention to my transactions going forward. Moreso than other places I chose to eat.

Then I started hearing the “What can I get started…” in other food service encounters and it definitely undermined my faith that they would get my order correct. Especially in those places where your food is subjected to an assembly line process where the person who you communicate your order to is indeed only starting it, use of the phrase only draws additional attention to the likelihood that things may not be completed correctly. Not only do other people often substitute in for the person to whom you rattled off your request,  the person at the end of the line doesn’t even know what you ordered and has to ask you.

Now, in an environment where places have signs up begging your patience because the location is understaffed, the lack of confidence is compounded.

So I am just bewildered about how this phrase became so commonplace that corporate chains and independently owned shops think there is some benefit to using it.

When stores call their customers guests and the employees team members, it is pretty transparently a superficial effort that doesn’t fool anyone, but at least you understand that the attempt is to make customers and employees feel special. I don’t understand the point behind the “what can I get started…” phrase.

I wonder if it might be a matter of a slogan by committee or the highest paid person in the room flexing their influence.

I sort of wondered the same thing about slogans on the Amazon delivery vans.

 

They have messaging that promises low prices and fast delivery, but it evokes a bit of shared culture pre-dating the internet that has entered the collective consciousness. It utilizes slightly different wording each time, but gives you the option of cheap, fast, and quality, saying you can only pick two. So every time I see one of those vans, I feel like it is basically saying I can get it fast and cheap, but the product is going to be crappy quality.

I can only think that Amazon chose to evoke that meme idea due to marketing by committee or some boss thew their weight around.

 

Do Factors Underlying Desire To Work From Home Herald An Increase In Creativity?

Back in 2009 I wrote about a TED talk Dan Pink did on motivation. In particular, he discussed how monetary rewards was successful at motivating people in mechanical tasks, but when it came to problem solving and creative solutions, in many cases the greater the reward, the longer it took people to solve a problem.

At the time I wrote:

This may explain why arts people are able to create in the absence of monetary reward.

I wouldn’t let this get around lest people insist that paying you more may rob you of your creativity.

[…]
Pink says the new operating model should be based on:

“Autonomy- Urge to Direct Our Own Lives
Mastery- Desire to get better and better at something that matters, and
Purpose- The Yearning to do what we do in the service of something larger than ourselves.”

It seems like these concepts are beginning to increasingly manifest themselves as people start to consider work from home as an option and seek to embrace greater degrees of autonomy, mastery and purpose in their lives.

Quit Your Job, But Don’t Quit The Arts

Perusing my archives, I came across a post about something Adam Thurman of The Mission Paradox blog wrote regarding the poor work environment in the arts. While people, including myself, were talking about this issue long before Adam wrote his piece, it is kinda depressing to think that it really took the upheaval of a pandemic for the arts and culture industry to listen and respond seriously to the insistence that things must change.

The link to Thurman’s blog is no longer active, but it was mirrored on the Americans for the Arts site .

At the time I wrote it, I only quoted his third point:

3. Don’t let them use your passion against you. Consider this:

Imagine you were a lawyer. What if I told you that there were some law firms (not all, but absolutely some) that didn’t get a damn about their employees? What if I told you that some firms were designed to bring in people and get as much out of them as possible before they burned out?

Would you believe me?

Of course you would. Hell, because it’s the legal profession you would expect such behavior.

Here’s da rub:

Some arts organizations are the exact same way. Just because the end product is art and not a legal brief doesn’t mean the place automatically values their employees. Just because the place is a non-profit doesn’t automatically make it a nice place to work.

But I also wanted to excerpt from a couple other of his points:

1. It doesn’t have to be like that. I know you’ve probably convinced yourself that all the garbage you deal with is just the cost of being in the field.

It isn’t. If the group you work for is being run poorly it is because people are ACTIVELY making choices that allow that to happen. It isn’t just a matter of circumstance. It’s an outcome of choice…

2. You are not the savior.

You’re smart. You see the problems in the organization. You care. You want to play a part in fixing them.

Good.

But not everything wants to be fixed. Some organizations have been run so poorly, for so long that they really can’t fathom another way. Don’t make it your responsibility to save them for the path they have chosen….

Perhaps most importantly since people are seriously considering getting out of arts and culture altogether, and it is wise to make that a subject of serious thought:

5. But don’t quit the arts. Quit your job, that’s fine. Just don’t do it without a plan (use that Year in Step 4 to develop it)

If you can’t find a job as an arts administrator in a great organization . . . maybe you get out the field for a while. That’s ok. You can come back.

But the arts need you. They need your skill, your experience, your energy. So maybe you join a Board of an organization, maybe you volunteer. Maybe you start your own organization.

[…]

This thing you love, the arts . . . it is your world too. It’s your world just as much as it belongs to any poet, any dancer, any actor.

It’s vital you remember that because along your path you will be confronted by those who alternate between seeing you as completely irrelevant to the artistic process on one hand and the great oppressor of artistic ambitions on the other.

That’s garbage.

You belong. Find your place. Use your skills. Help get great art into the world. It can’t happen without you.

Have Things Changed Since 2008?

I am going to be traveling and preparing to take up a new position so I am dipping back into the archives to help provide some content while I am busy elsewhere.  One of the first entries I came across in my review of old posts seemed to be well-suited for re-examination. Back in 2009 Andrew Taylor made a post about survey work his students had done at the 2008 National Performing Arts Convention (NPAC) in Denver. Happily the links to his original post and survey results I included in my post reflecting on the survey results still work if you want to see them.

The conference was a meeting by members of different arts disciplines, including service organizations like Theatre Communications Group, Opera America, Chorus America, Dance/USA and League of American Orchestras. One of the observations made in the surveying was the different cultures of each discipline. I wonder if people feel things have changed since 2008/2009 or if this still generally describes things:

The dress and demeanor of the different service organization membership was a continual point of discussion in our evening debriefing sessions, and were often heard used as shorthand by one discipline to describe another (“take time to talk to the suits,” said one theater leader to a TCG convening, when referring to symphony professionals). Some of the difference was in rites and rituals: from the morning sing-alongs of Chorus America to the jackets and ties of League members, to the frequent and genuine hugs among Dance/USA members, to the casual and collegial atmosphere of TCG sessions.

Other differences, which manifested in more subtle ways, shed light on the deep underlying assumptions and values held by the respective disciplines. The team noticed, for example, that the word “professional” was perceived in a variety of ways in mixed-discipline caucus sessions. For many participants, “professional” staff and leadership was an indicator of high-quality arts organizations, and an obvious goal for any arts institutions. Several members of Chorus America, however, bristled at the presumption that professional staff was a metric of artistic quality, as they held deep pride in their organizations, which were run by volunteers.

Other topics I covered in my post had to do with degree of trust between arts administrators, community engagement practices, government relations, knowledge sharing throughout disciplines, as well as lack of sleep and succession planning.

While the status quo feels like it has remained in place on all these fronts, the one area covered in the survey which seems like it is finally being addressed seriously these last few years is diversity. Some of the summarized responses are a little cringe-worthy.

“Diversity was the most polarizing priority in the AmericaSpeaks process, and the issue for which there is the most disconnect in language and priorities….Some flatly stated that they did not think diversity was a priority, and others noted that people in their organizations may claim to support diversity, but don’t really mean it. Many noted ambiguity in defining diversity: that diversity “means different things to different people—there is no common agenda for inclusion.”

This was revealed in the stark differences in responses ranging from the claim that minority arts groups don’t have to make any efforts at white inclusion (“Why is it that primarily Caucasian-based groups look to ‘diversify’ their audiences while minority-based groups do not?”), to people who thought diversity meant “Getting minorities to see the importance of what we do.” Still others rejected the audience development perspective and saw the need for more systemic change. Said one respondent, “most of our organizations are not ready—we want to talk about it, but we are not prepared to become ‘diverse’ and accept the changes that may follow.” Some acknowledged that there were challenges in terms of comfort zones. Some noted that tying funding to diversity or pursuing diversity and losing money on such efforts might be counterproductive…

Respondents were more concerned with what they saw as others’ failure to address or understand diversity than with their own ability to effectively address the issue. As such, many did not envision opportunities for progress although they agreed that progress is needed.”

Here is the original survey report if you want to take a deeper dive.

Pursuit of Low Overhead Ratio Is Starving Cultural Org Of Success

For a long time now pursuit of a low overhead ratio has been viewed as a benchmark of good governance in the non-profit sector. There have been arguments against that view, but the perception doggedly persists. Recent research specifically focused on arts and cultural non-profits indicates that these organizations actually need to be spending between 30-35% of their budget on overhead in order to be successful.

I wrote a post for ArtsHacker on the topic recently highlighting this:

As we explained in the academic journal Nonprofit and Voluntary Sector Quarterly, we found that when arts nonprofits devoted 35% of their budget to overhead, they fared best in terms of attendance.

Attendance declined, by contrast, for organizations that spent extremely low and high amounts of their budget on overhead. Groups that spent far too little saw their attendance decline by 9%. Attendance for arts groups that spent way too much on overhead fell by 30%.

While there spending too much is definitely detrimental to attendance, a sizeable portion of non-profit cultural organizations are expending far below what is beneficial.

Hop over to the Arts Hacker post to get more detail about why pursuit of a low overhead ratio sends cultural organizations into a downward spiral as well as why the researchers insist there shouldn’t be a one-size-fits-all rule of thumb about expense ratios.

You Probably Need To Be Spending More On Overhead

When You Realize Pandemic Stole Theatre, But Not Your Identity

Last month I mentioned NPR was doing a series on theatre in the US. In fact, there is an installment in that series airing today. However, today I wanted to point out a entry in the series from early October which talks about the steps some theatres have taken to create better work environments.

In this particular episode they focus on the changes Baltimore Center Stage implemented, including the elimination of 10 out of 12 work days. I could have sworn I wrote about earlier, but can’t find that entry to it seems doubly important to draw attention to it.

…Center Stage joined a handful of other theaters pledging to do away with a practice known as “10 out of 12s.” It’s a shorthand for the hours theater workers put in. It refers to a rule where actors can’t work more than 10 hours in a 12 hour day. But once the actors are done, the crew has to go over notes and problem-solve things that didn’t work. So days for backstage workers can stretch into 14 hours, 16 hours, if not more. And those last hours always seem to take the most time.

[…]

Center Stage moved to an eight out of 10 workday, drawing praise from Lindsay Jones, a composer and sound designer for theater and film based in New York City and a member of the group No More 10 out of 12s.

[…]

From Jones’ perspective, theater as an industry has a tendency to work on autopilot and avoid any self-reflection. Jones says that when a place like Center Stage makes a move like that, it makes a broader difference.

“Their taking a stand, I believe, really did encourage others to stop and think about what they had been doing in their practices and could they make those changes,” he said.

The piece mentions other steps Center Stage has taken, including increasing compensation for staff which lead them to eliminate their internship program. Even though they had offered stipends and intern housing, they felt the arrangement was still exploitative.

But perhaps the most food for thought about what a work environment might look like in the future came near the opening of the piece which mentioned that theatre people often wrap so much of their identity around their passion for their chosen art. But that after having that taken away from them by the pandemic for a year or more:

“A lot of people realized that their identity didn’t disappear when they left theater for a year,” said Rachael Erichsen, props manager at Center Stage. “And once you realize that, then you do start to weigh those options — are the long hours, is the stress worth it for me?”

Actual Recognition That Return To Office Shouldn’t Be Return To Usual

Yesterday Daniel Pink made the following Twitter post about OKRs – Objectives & Key Results (because apparently KPIs – Key Performance Indicators, needed to be replaced with another equally meaningless acronym?) and he suggested some NO-KRs which have plagued work culture to jettison.

Pink provided a link to a website summarizing the Charter Workplace Summit. This was the first time I have seen signs corporate employer making constructive attempts to revise the office work environment and move beyond threats or cheap perk ploys to get people to return to the office.

Some of the things that caught my attention:

Workers should be re-onboarded. “We’ve been spending all this energy on onboarding new employees in a unique and special way,” said Daisy Auger-Domínguez, chief people officer at Vice Media Group and author of Inclusion Revolution. “We need to do the same thing for our current employees.” She sees that as a way to remind colleagues why it’s important to come to the office.

Talk about what’s not working. “We owe it to our people to get really specific about where we’re growing, where we’re shrinking, where we think we have the most risk,” said Francine Katsoudas, Cisco’s chief people, policy, and purpose officer. “In doing so, we give our people a lot more power as well.” Providing transparency about a business’s challenges is also a way to enlist colleagues in navigating an economic downturn, said Kieran Luke, chief operating officer at Lunchbox. “We want everyone to see and understand, empathize, and take a sense of ownership.”

Audit your attention. “The scarcest resource that we have is not money and it is not time. It is attention,” said Didier Elzinga, CEO of Culture Amp. Organizations need to assess what they’re asking their leaders, managers, and individual employees to focus attention on amid numerous priorities. “We can actually sit down and look at it and give ourselves almost a budget,” he advised. “How are we going to prioritize the things we need [a company’s staff] to focus on?”

I particularly liked the idea of re-onboarding, especially if people have been working from home for any length of time because the shift back to the office is pretty much going to be akin to starting a new job in a new place mentally, emotionally, physically and relationship wise. In addition, the time and attention paid to new hires makes you feel special. I am sure a lot of us have resented seeing special offers advertised for new subscribers to a service, but no benefit given for 10 years of loyalty. I have recently seen people complain online about being denied the $2/hr bump in salary being advertised for new hires when they obviously had more experience and wouldn’t require a learning curve. It makes people feel their loyalty is taken for granted.

I also liked the concept that these days attention is a scarcer resource than time and money and that there needs to be clear communication across the organization about what priorities should receive the most attention.  We have all seen the posters wearily asking which of the 10 top priorities is actually the super-secret extra top priority the boss want you to focus on first.

What I was really surprised to see included in the list was the recognition that workplaces being a social environment, there is opportunity for tension. There seemed to be an acknowledgement not only that this may present a problem for people returning from a work from home setting, but that perhaps more could have been done to train people for that reality over the last few decades:

Practice real-life scenarios such as uncomfortable conversations. “We often give people an opportunity to expand their role and become managers without actually giving them the experiences that they need to practice the craft,” said Edith Cooper, co-founder of Medley. One way to do that is to create spaces, such as group coaching environments, where they can practice having difficult conversations without being judged or dismissed.

and

Physical offices are a place for conflict. “Conflict, disagreement, the brainstorm, the row, the ‘I’m sorry, we’re not on the same page here’” are important to spend time together with colleagues for, said Julia Hobsbawm, author of The Nowhere Office. In-person work—whether it’s in an office, coffee shop, or other location—is also important for training, mentoring, and social connections between people. “To hang out, to learn, or to argue,” is what in-person work time should be for, concludes Hobsbawm.

 

Pittsburgh Likes Us, But Europe Loves Us

Jeremy Reynolds recently wrote a great piece about the Pittsburgh Symphony Orchestra’s (PSO) European tour. The article isn’t so much about what happened during the tour as it is about why orchestras tour. The insight it provides about the way orchestra operate is pretty fascinating.

People interviewed for the article admit that PSO’s touring activities don’t really benefit Pittsburgh in terms of tourism or increased business opportunities and corporations are increasingly less willing to support the orchestra’s tours.

However, European tours are apparently a great recruitment and retention tool for the orchestra. There was concern that music director and conductor Manfred Honeck might be lured away by the Chicago Symphony Orchestra which has a bigger budget and salary base, but he surprised everyone by renewing his contract with Pittsburgh–with the understanding they would continue touring.

Similarly, the role of concertmaster went unfilled for years until last Spring when David McCarroll assumed the position and part of the appeal for him was the adulation PSO received while on tour.

He said the opportunity to tour in Europe — and to be welcomed with such fervor — is something that defines a top caliber orchestra.

“I know these audiences,” he said. “The reaction to the symphony is not typical. This is not usual, it’s not normal.”

Who wouldn’t want a job where they got that kind of acclaim? Even if you have to leave your hometown to actually get it.

“We’re famous everywhere else except Pittsburgh,” said Bill Caballero, the orchestra’s principal French horn player. “We go to these places and they go crazy for us.”

Though touring can sometimes be something of a double-edged sword when it comes to recruitment. Apparently, when the Oslo Philharmonic visited Pittsburgh, PSO took the opportunity to wine and dine the music director and ultimately lured him away from Oslo.

Where you tour in Europe also apparently matters:

“Tours were this big benchmark that orchestras differentiated themselves with, right along with their base and how long their season is,” said Drew McManus, a Chicago-based orchestra consultant.

“If they went on tour, did they go to Europe? And if they went to Europe, do you mean Spain or do you mean Germany? It’s all a kind of caste system.”

There is quite a bit more detail about the tour in the article, including some nice multimedia components, so take a look and learn a little bit more about the nuances involved with orchestra touring.

Interviewing Post Covid: How Do You Want To Do It?

Last week Barry Hessenius sent me a link to a Buzzfeed article listing answers to job interview questions, suggesting it might make a good blog post. This suggestion was well-timed because Drew McManus had also posed a question on LinkedIn about whether cover letters were useful any more, spurring a spirited conversation among arts professionals on that topic.

Between the two, there is a lot to think about in terms of how we interview, both as employers and potential candidates.  For example, in the LinkedIn discussion, Tyler Rand mentioned his company inviting people to introduce themselves by choosing from a number of formats including letters, email, personal statements, videos and showing their suitability for the position through either resumes, work samples, links to websites or LinkedIn profiles.

The Buzzfeed piece claims the list contains clever answers to tough job questions. While there are some suggestions like describing yourself in the context of your Hogwarts house and how to navigate the dreaded “what are your weaknesses” and uncomfortable salary questions, many of the tips mentioned are smart responses to typical interview questions rather than a matter of clever maneuvering.

For example asking

“What’s the biggest pain point in the company/office/on your team, and what could I do to address it if I started tomorrow?”

Can be useful in uncovering issues about the work environment that hadn’t come out during the interview, possibly revealing an organizational culture that doesn’t suit you.

Similarly,

“When they ask if you have any questions, ask what current/past employees in this role find the most rewarding and challenging about the position. If there are red flags, you’ll get them here. It’s basically asking the interviewer what the job’s strengths and weaknesses are but more effective.”

I have been asked a number of times what my plan for my first 90 days on the job will be, but it never occurred to me to turn it around and ask the obvious:

‘What are your 30/60/90 day goals for the role?’

I have asked what the goals for the new person might be and how my skillset might be applicable toward fulfilling them, but the X days horizon can give you a sense of top priorities and allow you to judge whether they are realistically attainable in that time period.

Anyone have any additional thoughts on obvious, but seldom asked questions or processes they feel are antiquated?  Are there ways you would rather interview, both as an employer or candidate, but feel stuck in a framework of expectations?  I suspect there are questions some candidates would love to ask but there is a fear of appearing too presumptuous to the prospective employer.

If Only These Problems Were Myths Of A Past Age

If you have read Ve Le’s Non-Profit AF blog, you know that he often frames serious topics with a bit of humor, often extolling vegan cuisine and his obsession with the Oxford comma. Frequently though, he will go into full entertainment mode riffing on a theme and applying it to the non-profit world.

A couple weeks ago, he wrote a post recasting Greek myths as if they occurred in world run as a non-profit. With a hurricane recently piling on to the problems which have faced Puerto Rico over the last few years and another heading toward Florida, non-profits are going to be mobilizing to help affected communities recover. It seemed like a good time to point to humorous content before groups had to seriously dive in.

Le addresses a number of stories, but here are some of my favorites. In his retelling of the Trojan horse, the horse doesn’t contain soldiers who spread out to slay the city’s defenders:

The following days, they joined the boards of directors of several organizations in the city. They never read board packets, always stopped much more knowledgeable staff from taking bold actions, caused missed quorum, insisted on golf tournaments, and gradually ruined morale. And that was how the city of Troy fell.

In Le’s retelling of the story of Echo who had been cursed by Hera to repeat only what other people say:

One day, Echo met Narcissus and fell in love with him. “I should start a nonprofit,” he said to her. She repeated, “start a nonprofit.” He ran off and founded a nonprofit that gave used togas to poor people abroad, and Echo was heartbroken. But joke’s on Hera, because eventually, Echo became a nonprofit consultant who mainly repeated what the staff says, and boards thought she was so smart and she got paid a ton of money.

My favorite story was Le’s version of Hercules’ 12 Labors:

Those were: Plan a silent auction, diversify a board, give someone feedback, get everyone to track their expense receipts, conduct a 360 assessment without someone getting hurt, endure an icebreaker that involves making random mouth sounds, fire someone who is really nice but sucks at their job, call out a major donor for being a jerk, translate a budget into a funder’s own budget format, get more than ten likes on a social media post about an upcoming event, get a several people’s schedules to align for a meeting, and save enough for retirement.

There are about six-seven stories in all and Le has promised a part two which hasn’t surfaced yet. What I appreciate about Vu Le’s writing style is that the problems he addresses are obviously sources of frustration and anxiety for folks in the non-profit sector, but he skewers them so satirically you can feel a slight sense of relief at having an ally by your side that understands.

Org Culture More Important Than Artistic Reputation

A couple weeks ago Aubrey Bergauer hosted a LinkedIn conversation with Karen Freeman from Advisory Board for the Arts (ABA) to discuss what mattered most to arts professionals as they sought jobs in the arts. Freeman discussed a survey ABA conducted where they asked people to prioritize between different situations in order to drill down to what really mattered. An example Freeman gives is would you rather have great pay, but so-so benefits or a lower pay rate but with better benefits.

Among the criteria people had to prioritize were things like artistic reputation, work from home, diversity, equity, and inclusion (DEI), shared governance, professional development, etc., They had over 1500 respondents from organizations around the world, though with a slightly larger representation by U.S. based groups.

Freeman shared four findings among the many that she found most interesting. The first one revealed that respondents felt their current organization had medium healthcare benefits, good management, good job security, middle of the road flexibility with work hours, fairly good progress in diversity and equity and selective transparency. Freeman notes that a majority of respondents felt their organizations operated at the highest level of artistic quality which she attributes akin to a Lake Woebegone view that everyone is above average.

The second finding is perhaps the most interesting one because it provides insight into what arts organizations can do to retain employees (~13:30 in the video). In terms of what people valued most, Inclusive Culture was valued most and Other Office, which encompassed office space and technology fell at the lowest end of the range. Inclusive culture encompasses transparency, accountability, inclusive decision-making along with diversity, inclusion and equity.

Second most important was flexibility which includes flexible hours and work from home. Next is advancement, including opportunity to advance and supervise. Next is Manager which involves good manager, professional development and internal recognition. Health care and leave came next. Second to last was artistic reputation and community import.

This raises some interesting questions. There are already surveys that indicate trumpeting artistic excellence, while important, isn’t a top draw for audiences. Now we see it is almost at the bottom in terms of what organizational staff value. So perhaps it is time to examine the amount of emphasis being placed upon it.

I should note though that it isn’t clear how many of the respondents were creators and performers. Those groups may rate artistic reputation much higher than administrative staff.

Skipping to the fourth slide (~19:25) provides a little insight. When broken down by job role, people in the C-suite (aka highest paid person’s opinion) care most about artistic reputation (even more than artistic department) along with job accountability, manager quality and transparency. C-suite place least emphasis on job schedule flexibility, work from home and DEI.

When broken down by generation (~16:40), the starkest differences were that artistic reputation was most important to baby boomers and DEI was most important to Gen Z respondents.

Freeman also mentioned that they ran some simulations to make up for some potential flaws inherent to the surveying methodology they used to get the above results. In those simulations, when choosing between higher pay or artistic reputation, 54% of people would take the job with higher pay at a place with no reputation for artistic quality.

A second simulation they ran provided the choice between a place that had high pay, but hierarchical decision making, low transparency and accountability, and performative DEI against an organization with better culture on all these dimensions, but lower pay. In that case, 63% of people would take a job with the better work culture at the expense of better pay.

This was some new data for me insofar as what I thought were the start of trends are far more deeply held values than I anticipated. If you are similarly surprised, take a look at the video.

Strippers Ask Actors Equity’s Help Securing Safe Work Environment

A couple weeks ago I caught an NPR story about a group of strippers at a bar in LA who were working to unionize under the auspices of Actors’ Equity Association.  The dancers had been dismissed and locked out after complaining and petitioning the bar’s ownership to improve working conditions, both in terms of the physical performance environment and protection from aggressive clients. After months of striking outside the bar’s parking lot, the dancers filed to join Actors’ Equity.

One of the reasons why this story grabbed my attention was that I made a post in 2021 about how Actors’ Equity had decided to significantly lower the barriers to union membership. The union essentially provided automatic membership to members of sister unions like SAG-AFTRA, AGMA and AGVA as well as anyone who was enrolled in the union candidate program. The candidate program, which required accumulating points for performing in specific types of roles in venues operating under a union classification, was scrapped in favor of the new Open Access program which just requires that you have worked professionally as an actor or stage manager in the United States.

In reviewing the program, I noticed Open Access membership is only available until May 2023 so we will have to see how membership is handled after that. However, I initially viewed the union’s willingness to go to bat for these dancers as an extension of the Open Access program. They didn’t nudge the performers toward other unions like AVGA which represents variety/cabaret performers or SEIU which the NPR story says another group of strippers joined about 25 years ago.  I similarly wondered why the dancers approached Equity rather than another union. Was it due to the union’s presence in small performance venues in LA or perhaps Open Access has made the union appear more welcoming.

It will be interesting to see how the efforts of the dancers to unionize ends up. Likewise, I will try to keep an eye for more news on the Open Access program to see if it continues/evolves after May 2023 and if the effort achieves the diversity, equity and inclusion goals Actors’ Equity intends.

I should mention, the NPR story doesn’t just report on the strike but includes four discrete profiles of the dancers for additional perspective.

NPR Series May Help Expand Conversation About Theatre in US

Keep your radio tuned and your ears open to your local NPR station for the next month or so, especially if you are a theatre professional. The network is doing a series over the next five weeks about the 75th anniversary of the regional theatre movement. In a piece that aired this morning, they provide a little bit of a preview of the topics they are going to hit on from the impact of Covid, to economic concerns, regional theatres as a feeder to Broadway and diversity, equity and inclusion efforts.

The short piece mentions many of the conversations and activities which have unfolded over the last few years, from the mass resignations at Victory Gardens Theatre; the “We See You White American Theater” statement; the viability of subscription model and questions about the utility of the non-profit governance structure:

Theaters also started rethinking subscription plans that prioritize well-off people who can purchase a season’s worth of prime seats in advance, while leaving everyone else scrambling for leftovers. And they began reconsidering the current, frustrating governance model at most non-profits, where theater artists must answer to a volunteer board of directors, often with little theater expertise, which has all of the authority and none of the accountability.

It may be useful to have these topics discussed by an outlet outside of the usual theatre channels. Being able to point to NPR stories may end up being like the consultant effect where an outside “expert” repeats everything internal staff has been saying resulting in decisions to mobilize to achieve important goals.

Most board members and patrons don’t read American Theatre and related information sources, but many do listen to NPR and find it a credible information source. The NPR series can provide an entree for conversation or simply raise awareness among the greater community involved with arts and cultural entities around the country.

Welcoming and Belonging For All

Last week I received an email from Arts Midwest noting that September 9-18 is Welcoming Week, an international effort to provide a welcoming experience at all levels. This includes government and social policy and action to make communities more welcoming to organizational efforts to provide a sense of belonging in workplaces and other social interactions.

The concept of creating more metaphorical doors through which people can engage with arts and cultural organizations is a frequent topic here so I wanted to call attention to the effort and some of the resources that are available. In addition to the Welcoming America website, Arts Midwest created a page of resources focuses on how arts organizations can create that sense of belonging for employees and community members with whom they interact.

Arts Midwest is also hosting a webinar on Wednesday, September 14 4 pm EDT/3 pm CDT/1 pm PDT on the topic with a focus on “how arts can transform, deepen, and enrich immigrant inclusion work. ”   Sign up if you would like to learn more.

 

“We Have A Culture of Paying Artists”

Always happy to draw attention to the good work of arts organizations, I was pleased to get a comment on yesterday’s post about creating contests and engagement events which expect artists to work on spec.

In her comment, Eva Buttacavoli, Executive Director of The Contemporary Dayton in Ohio writes about her organization’s efforts to create the expectation that artists should be paid for their work.

In EVERYTHING we do, we have and will continue to, pay artists for their work. We actually also pay for all RFP finalists’ specs – and, as the city’s art center, we use requests for art (for festivals, lobbies, walls in blighted areas), to teach community leaders (and the folks who ultimately write the checks) that we have a culture of and expectation to pay artists – and we actually will not help promote or support any project that does not. Our artists have learned to champion themselves and their work – and have passed that expectation along to most projects for which they are invited.

She includes a link to a recent effort where artists designs were used on vinyl wraps placed on electric boxes around downtown which seems like a fun idea for other communities to pick up on – https://www.downtowndayton.org/artwraps/

Design Ain’t Free

Last week Hyperallergic ran a piece asking why the New York Department of Sanitation (DSNY) with a budget of $1.9 billion was asking artists to submit proposals to decorate their trucks for free.

While the artists will supposedly retain all rights to their work,

…artists will receive no compensation, and that they will grant both DSNY and partner organization the Sanitation Foundation the “royalty-free, non-exclusive right to use and/or reproduce the designs for non-commercial and/or educational purposes.”

Artists will have three, seven hour work days to execute their design on a truck at the end of September.

NYC based artists, who face the city’s high cost of living are concerned about the lack of compensation in return for helping DSNY realize their goals.

A few weeks earlier I saw a similar conversation occur in response to a call by an arts advocacy group for submissions of images to be used in a national ad campaign. The winning designer would be compensated for their work. The issue was that artists were being asked to design for a major project on spec without any compensation.

If a designer is doing a logo for a local company, there is a significant amount of work they invest in research, multiple design iterations, etc,. If they are working on spec, that is a lot of time and energy invested that could be spent on other projects with guaranteed payment. For something that would be used nationally in a promotional/awareness campaign, they would likely invest that multiples more effort into research and design with the goal of making it as perfect as possible.

This is something to keep in mind when running poster contents or similar projects in relation to your arts organization. The goal of raising awareness and engagement with your organization is often a worthy one, but evaluate whether it is being done with full consideration of the time and effort that will be required to complete the task to the apparent standard. It is probably best to consult with someone who does similar work before soliciting submissions because what you imagine is a 20 minute effort may actually require two days at minimum.

Making Venue Upgrades Pleasant For Everyone

I don’t remember exactly how, but I became aware of a grant program administered by the Community Foundation for Greater Atlanta (CFGA) called “A Place to Perform,” which supports the efforts of arts groups to access performing arts spaces.

A Place to Perform is an initiative of the Community Foundation for Greater Atlanta  created after the theatre space of the 14th Street Playhouse became unavailable to a wide range of Atlanta’s nonprofit performing arts organizations. Historically, A Place to Perform has provided grants to nonprofit arts organizations to assist them financially in gaining access to performance venues so they can produce performing arts experiences for the public throughout the metro Atlanta region.

This struck me as a great idea. Throughout my career I have frequently worked with groups who were looking to take the next step up from where ever they had been performing before. Often it was because they were attracting audiences that were too large for the spaces they used in the past or they wanted to do a show with higher production values.

Thinking about these experiences, it occurred it me that a program like the one for Greater Atlanta should also offer additional funding or include the services of some sort of guide/stage manager/technical adviser to help groups make this sort of transition.

A problem the venue staff of places at which I have worked repeatedly encountered with groups trying to make a transition from a space with smaller audience and technical capacities was a disconnect between what they envisioned and how to accomplish it.  Now granted, we often ran into the same issue with some repeat renters who seemed to start from square one year after year, but at least we had notes from early shows upon which to build.

With brand new renters it often difficult to just get to the point of creating an accurate estimate for equipment and especially labor.  Having a lighting and sound change, a curtain flying in while a set piece flies out and microphone packs being transitioned to other people can mean 10 people paying very close attention to what is going on where you had three at the smaller venue you were at previously.

If a grant program paid an experienced person to sit down and talk through your vision with you and then communicate that to the venue or even fund the person to coordinate those details through the run of the show as a stage manager or production designer, that would help the whole experience run smoother for everyone.

And yes, there is nothing keeping groups from including that in their grant application –except they don’t know that it will be helpful to have a consultant. Best approach might be to have something in the grant application and any applicant Q&A sessions encouraging people to think about whether they might need help and including it in their budgets.

This is not to say that venue staff can’t help. Every place I have worked, the staff has been willing to provide advice and patiently work with new groups. In a couple cases, staff has provided planning documents and templates which cut days off the rehearsal process.  The biggest problem has always been surprise additions which ends up over working the staff and raising the final bill for renters.

“…I had all this music inside…but I could not express it through an instrument”

Yesterday I had the opportunity to attend a screening of the short documentary, Conducting Life, about Roderick Cox, a man who grew up here in Macon, GA who went on to become an associate conductor for the Minnesota Orchestra. Now based in Berlin, he works internationally as a guest conductor.

The documentary recounts his pursuit of music from adverse conditions. He talks about coming home from school excited to practice only to find that his keyboard had been pawned to pay utility bills. He approached Zelma Redding, widow of Otis Redding, for money to buy a French horn for school.

What interested me most was the insight into the career arc toward becoming a conductor. I have often seen documentaries or fictionalized depictions of classical musicians competing for places in an orchestra, but I really don’t recall having seen much about conductors. There is footage of him being coached at the program at Northwestern University and by Robert Spano at the Aspen Music Festival.  It was amusing to watch him get instructed to be a little more expressive in these classes and then see footage of him conducting in Minnesota and other places where he cranks it up to 11+ with such full body involvement that you hope he does yoga stretching before he gets on stage.

If anything I think the documentary didn’t go deeply enough into work he did to achieve his current position. While it does show him disappointed at not being hired at various orchestras, I can’t imagine he was only auditioning at some of the bigger name organizations like Atlanta, Cleveland, LA and Salt Lake City before ending up at Minnesota, though that might have been the case.

Admittedly, in the Q&A after the screening, Cox admitted he was a somewhat reluctant participant in the documentary. He thought it was only going to be a profile piece while he was at Aspen only to find that the director was interested enough in his story to follow him around for seven more years. So he may not have afforded the filmmakers with the access they needed to make a more detailed movie.

The Q&A afterward revealed a very humble, introspective and funny person. He gave a lot of credit to different people who helped him thus far in his career. He made it very clear that while the documentary shows Otis Redding Foundation helping him buy a French horn, the reality was that when he wanted to go to England, Spain, and France to learn to be a better conductor, the foundation helped him out each time.  He also talked about a difficult experience familiar to a lot of people who pursue arts careers where he was auditioning for major classical music institutions and friends were sending him job listings for middle school band teachers.  He was also very funny while being politic in answering about the additional challenges in conducting operas and the fact that people in his hometown can circumvent his management to contract him to conduct.

If you have the opportunity, check out the documentary at a festival or see Roderick Cox at an orchestra near you.

 

Try On Theatre, It May Fit Better Than You Think

American Theatre recently had a great piece about an interesting approach Princeton University is using as an alternative to auditions called “Try On Theatre Days.” They describe the program as “replacing high-intensity auditions with educational workshops as a means to cast performers and stagehands for the school’s seasonal productions.”

What I appreciate about this approach is the broad invitation to the campus community to come and check out the theatre program and experience mini-lessons in various functions. This is a departure from the practice at many non-conservatory theatre programs I have worked with and encountered where the invitation to the campus community starts and ends with the audition notice. The approach that Princeton is described as using seems to do a better job of giving people the confidence they have the ability to contribute to a production both by getting them to participate in various activities and raising awareness of roles beyond performing.

There is also a hope that the process will introduce greater diversity and reduce insular clique culture in the theatre program:

The first day of the three-day process is a community day, at which all Princeton students are invited to meet the theatre department and to experience introductory-level singing, dancing, and acting workshops…The next two days are designated for students to “try on” specific shows in the upcoming season, … not only in the acting sense but also, for example, stage management, in which prospective students get the opportunity to try calling cues. The purpose is to introduce and teach students to different facets of theatre rather than make judgments about what capabilities certain students walk in the door with, and in turn let students decide if theatre is something they want to pursue.

This new process aims to level the playing field for students who didn’t have traditional theatrical training prior to attending Princeton University. The goal is to transform the student theatre culture and attract a more diverse population, as well as to reduce the cliques and the student hierarchies that often result when theatre students consistently casting their friends in productions.

The “Try On Theatre Days” grew out of an initiative where the university administration paid students to conduct teach-ins about the challenges, biases, and other discouraging factors they faced when trying to participate in productions and classes. Students interviewed by American Theatre said the result has been an increased degree of authenticity in productions, a shift in power dynamics, a rethinking of the casting process, and an improved sense capacity to participate in the creative process.

How Do You Take Your Program, Digital Or Printed?

Last month, Washington Post Classical Music Critic Michael Andor Brodeur wrote a piece about why people like himself are unhappy with classical music organizations ditching printed programs. Most places started shifting to digital programs during Covid to cut down on opportunities to transmit the virus.

While we weren’t primarily a classical music venue, my team and I decided to go the digital route as Covid restrictions wound down for the purposes of saving money and cutting down on paper waste. For us that meant putting the program content up on lobby screens and providing QR for people to scan.

As Brodeur points out, the QR code option can be problematic because many people aren’t really adept at accessing and reading content on their phone despite the fact that it seems like everyone around us is always reading stuff on their phones. We would have a handful of large format printed programs on hand for ADA purposes and really annoyed patrons, but for the most part it worked.

For us the shift represented a modest budgetary savings and a reduction in paper waste, but for much larger organizations the decision can have a considerable impact. For the Bethesda, Maryland based National Philharmonic, it meant a savings of about $20,000. However, for the Kennedy Center which said they made the shift based on trash rather than monetary savings, there is a much greater impact.

The 1.5 million programs the center printed — for every event in its main spaces, regardless of genre — amounted to 250 tons of paper per season at an annual cost of nearly $400,000, according to Andrews. This doesn’t count the additional paper waste created for inserts, which primarily address corrections or updates, though are sometimes geared toward fundraising. (Those 1.2 million inserts could add an additional $200,000 to seasonal costs, Andrews says.) Not to mention the programs produced by renters of Kennedy Center spaces.

The change to digital has allowed them to bring program operations in-house rather than sending content off to Playbill. (I would imagine this is going to impact Playbill severely if others follow suit.) In addition to likely reducing the 60-70 day lead time required by having a 3rd party print their materials, this decision has brought other benefits to Kennedy Center:

Since transitioning to digital, the arts center has shifted program operations in-house, using its own stable of writers to produce essays, its own designers and its own proprietary platform to develop programs with a consistent identity across the board. This also allows programs to be scaled for the events they detail. (A one-size-fits-all program approach for both text-heavy events like operas and relatively straightforward rock or jazz performances was another source of waste.)

“It’s an evolution,” Andrews says. “It’s somewhat entrepreneurial, but at the core we’re using technology to streamline the process and reduce the total amount of paper consumption — because we are the Kennedy Center and these are big numbers.”

Many arts and cultural organizations aren’t as large an operation as the Kennedy Center so the same stable of writers who created content for the print program are going to be creating content for the digital version. Though the digital format provides a little more freedom to present information in different dimensions, orientations, and timing/ordering than print.

It may not turn out to be an issue, but one factor I haven’t come up against yet or seen anyone else address is sponsor and advertiser receptiveness to the digital format. With the print format there was always dickering about placement of logos and sponsorship content – inside cover, back cover, center break, opposite title page, etc., Despite the jockeying that went on, those placements may ultimately not be as important to individuals and organizations as they seemed to be. But I wonder if the loss of some of those options may reduce the perceived value and end up reducing sponsorship and advertising revenue.

Toward A More Artistic European Union

As promised, I am following up on Monday’s post about about the first European Union (EU) wide survey of performing arts.

I wanted to note some of the recommendations made in the study. One of the most significant was to facilitate employment opportunities across the entire EU. The study noted that every country focused on their national performing arts entities.  Additionally, Covid restrictions have delayed the training and opportunities for younger artists to gain practical experience.

Among their proposals are to create more opportunities for artists to work across borders:

To address these concerns, the study calls for theatres around Europe to create so-called ‘third spaces’ at venues to support young artists.

Such a space would connect with theatre schools and academies to programme the work and support young artists to enter the professional theatre scene after graduating.

Similarly, the study suggests creating a ‘European Theatre Showcase’, potentially as an element added on to the European Theatre Forum, to offer a long-term perspective and provide the next generation of young artists from Europe a “much-needed industry networking space.”

Something that caught my eye were multiple statements that seemed to indicate a stark separation of interaction and dialogue between schools and training programs and performing arts venues. It hadn’t occurred to me that this might be the case given that universities can often be among the most prominent producers and presenters of performing arts in the U.S. (Association of Performing Arts Professionals which is essentially the national conference for presenters started out as Association of College, University and Community Arts Administrators (ACUCAA)) Among the proposals in this area were in regard to moving toward common standards of training and accreditation so that students were more easily employed in other countries.

Other proposals to facilitate cross-border employment included amending tax laws which often double-taxed artists; addressing sexual harassment, work environment, gender and racial disparities; mainstreaming the employment and depiction of sexual orientation, gender identity, physical and mental ability.

Another section discussed funding sustainable construction/renovation and practices with an eye to cutting energy consumption and impact on the environment.

It was interesting to read about all the factors that need to be navigated and sorted out among EU countries. Differences regarding discrimination, harassment and social standing of arts wasn’t particularly surprising. Nor was the idea that most countries focused on supporting their national arts entities.

There were many more administrative and legal hurdles noted than I imagined. If you have ever visited a European country and watched people breezing through the exit for citizens of Schengen Area countries while you queue up to be examined at customs, it is easy to think all these issues had been long settled.

Encouraging Signs In Theatre Internship Programs

American Theatre had some encouraging news about a trend to improve summer theatre internship programs.  The need for this was seen last year as interns and other staff were walking off the job at some of the most prestigious gigs in the country.  A number of theatres are focused on making the experience more accessible, shifting from models where interns paid to participate to ones where they received pay as well as travel and housing.

Some programs are moving away from the premise that interns are a source of cheap labor and have redesigned the experience to focus on providing career training, networking and mentorship.

Gersten seems genuinely interested in providing hands-on experiences that are of primary benefit to the intern; the new program, she said, “doesn’t require their labor but does allow them to get hands-on experience. And the program combines time in an experiential setting as well as classroom time.”

Others have redesigned the application review process to allow for the selection of more diverse intern pools.

At New York Stage and Film, the application process itself has been democratized. Instead of one or two higher-ups reading applications, the company has “invited last year’s artists and staff to participate in the first round of going through applications, and of course they’re paid for each application they look at,” said Burney. He observed that this new process has “shifted the way people have access to our company” and “provided a deeper sense of belonging to the company” for its existing members.

Rosie Brownlow-Calkin who wrote the American Theatre piece notes that implementing these practices is something of a double-edged sword. The increased cost of providing a better experience means that fewer people are accepted to these programs. In some cases, this is a good thing because it allows for more one on one interaction with working professionals and hands-on experience on more meaningful projects. However, it also means fewer people are able to participate in what is viewed as an important career building experience.

Additionally, many of the organizations interviewed for the article note that federal Covid relief funding has provided for the existence of these improved intern programs. There is a very real sense that the quality of these experiences, if not the entire internship program, may be in jeopardy once those funds run out. When asked how they intended to sustain their internship programs, two of the organizations interviewed said they would ask their donors for more money which doesn’t seem to be a very concrete plan.

The fairness of these programs has been a common topic for my posts, so I am glad to see that theatres are giving serious consideration to the design of their internship programs. There is obviously more work to be done. Decisions related to these programs will be among the many needing to be addressed as arts organizations confront existential challenges of the next normal.

Repeat Of Board Tensions In Chicago

If you hadn’t caught the news in the last week, there is a major crisis at Victory Gardens Theater in Chicago which saw the mass resignation of their current cohort of resident artists. This is a seeming repeat of similar tensions in 2020 between the theater’s board and artists which also saw the mass resignation of artists.  Subsequently, the playwright of the show in production, cullud wattah, pulled the rights to the show which had been set to close July 17, leaving the theatre without any remaining programming.

The greatest detail about the conflict is laid out in a post by isaac gomez, one of the members of the erstwhile cohort. He discusses the suspension of the Artistic Director and resignation of the Acting Managing Director whose tensions with the board came to a head when they were shut out of conversations about a major financial purchase (apparently the purchase of an adjacent building) which the directors strenuously objected.

There was also the issue of a prolonged negotiation with the candidate for the executive director position which had been unoccupied for two years .  The artist cohort learned that their input into the selection was not welcomed when they were accidentally invited to a meeting. The executive director candidate, whose hiring the artists were urging, subsequently withdrew herself from consideration at some point in all the tensions.

Overburdened due to absent leadership and unfilled positions, many of the theatre’s staff left their positions as well, much of it on the upper management level.

While gomez’s account is certainly only one side of the story, he reflects regret about the situation noting that Victory Gardens has stood by their commitment to provide a degree of stability for creative artists unseen in the broader industry. However, by not living up to written commitments about providing access and transparency in decision making, gomez and colleagues feel that the board has been unable to move beyond the toxic cycle which caused similar issues two years ago.

Similarities, Yes, But Important Differences

” Older audiences will only be around so long. If you teach the rising generation that the theatrical experience is completely extraneous, that experience probably won’t be around for the next one.”

Sentiments like these have been expressed for some time in the performing arts world. In fact, it has been said so often it probably has risen to the level of cliche.

However, I pulled this quote from the end of a Washington Post opinion piece regarding movie theaters.   The columnist, Sonny Bunch, placed a lot of the blame on movie studios which were either streaming movies a short time after they were released in theaters or releasing the movies straight to streaming.

Judging from the comments on the piece, older audiences may not attending movies in theaters much longer either. There were complaints that movies aren’t being made for them any longer, rising concessions prices, people eating too loudly and the power recliners being uncomfortable.

While live performances share many of the same issues with movies theaters in terms of rising prices, uncomfortable seating, and being disturbed by others in the space, one advantage live experiences have is greater control of the content and nature of the experience.   There is a greater capacity to provide content that engages the community at a time, place and manner suited to the particular needs of that place.

Likewise, there is a greater ability to make a decision to provide better hospitality and experiences customized to the content of a performance, unconstrained by corporate policy.  Leaning into that in communications and social media to raise awareness and differentiate yourself rather than constantly promoting upcoming programming are among the best ways to leverage that advantage.

Arts Orgs Are Shifting Approach Post-Pandemic, Will Grantmakers?

A link to a video presentation about a study the Michigan Arts and Culture Council commissioned of SMU DataArts popped up in my feed last week. I am not sure what inspired me to listen all the way through because I am glad I did. There were some small unexpected revelations that popped up.

For instance, right around the 30 min mark director of SMU DataArts Zannie Voss discusses how Michigan arts organizations have a higher median working capital than the national median, however the average working capital was quite a bit lower than the national average. (Reminder of median vs average) But both the median and average were close together which Voss says is unusual. After some investigation she found this was due to Michigan arts organizations having smaller budgets than the national average.

This carried over to organizations who primarily served BIPOC communities versus those who did not primarily serve BIPOC communities. Overall BIPOC serving groups in MI had the same liquidity as non-BIPOC serving groups in MI, whereas nationally BIPOC serving groups are more liquid than non-BIPOC groups.  This is due to the fact that in MI the budget size of both groups are closer to each other than their peers nationally.  Generally smaller organizations tend to be more liquid than larger ones.

Voss delves more deeply into this factor by noting that smaller BIPOC serving organizations especially tend not to grow large because there is a lot of unrecognized sweat equity being invested by people. This is one of those “you have to have money to make money” situations. If an organization can’t show a cash expense because so many people donate their effort, they don’t meet foundation/donor funding thresholds to receive more money.

She the moves into recommendations for funders as organizations try to recover from Covid restrictions. The first one is to “support grantee defined strategies for recovery and adaptation” and to “place bigger bets on BIPOC serving organizations who have been disproportionately by the pandemic and racial injustice” on the scope of decades rather than a couple years.  Another is to provide capacity building by supporting salaries and benefits for staffing and other operational expenses.

Specifically she encourages funders to focus on capacity building over organizational growth.  Instead of pushing organizations to add programs, granters should encourage organizations to set down deeper roots to ensure stability.

Likewise she advocates for the exploration of different business models, multi-year grant commitments and encouraging arts organizations to build cash reserves.

None of these suggestions are particularly new, but the pandemic reignited the discussion of many of the issues and created a context for implementing policy changes going forward.

When Good Climbing Shoes Are Important For Vocal Warm Ups

The Artsjournal daily newsletter today linked to a Smithsonian Institution article using the title “Warm-Up Vocal Exercises From Three Very Different Classical Singing Disciplines.”  From that I assumed the disciplines would be something like opera, choral, and musical theatre and that I would learn about some distinctions I wasn’t aware of.

In fact, it was much more interesting than that. The article compared warm up practices for Western Opera, Chinese Opera, and Carnatic Music, a classical form from southern India I really hadn’t heard about before.

So there was definitely content I hadn’t known. While I was aware that different part of China had different stylistic approaches to the operatic form, I didn’t know that rehearsing in high places was part of the warm up and training regimen.

Li’s parents undertook dantian and vocal warm-ups to a much greater degree than she does today: “My parents would take fabric and tie it like a belt really tightly and go up to the mountain and practice the heptatonic scale”—a seven-note scale common in Xiqu, or traditional Chinese opera. Li tells me that elevation was important. When away from the mountains, her parents would run up to a rooftop to do their exercises.

While there are video clips of singers doing warm ups for western opera and carnatic music, I was disappointed to find there wasn’t one for Chinese Opera. I did some searching and found some video of performances, but not warm ups. I will confess to half wanting to see people scaling mountains or perching themselves on an apartment or performance facility rooftop to do their warm ups.

On the other hand, carnatic music warm ups are apparently traditionally practiced an hour or two before sunrise. The singing technique is apparently contrary to the best practices of western vocal training.

Once, a company Doraiswamy sang with hired a Western-style voice coach to teach her how to take care of her voice. Hearing her sing, the coach claimed Doraiswamy’s vocal cords wouldn’t last two years. Scared by this reaction, she didn’t sing a note for a week. In reality, South Indian singers have sung without injuring themselves for centuries. A warm-up for Western classical vocalists simply would not be used to train the voice of a classical Carnatic singer, although these exercises might seem healthier by Western standards.

Check out the article by Zofia Majewski, especially if you have an interest in vocal performance.  You are likely to catch some nuance and revelations that I have missed.

Wait, Top MBA Programs Block Grade Disclosure?

This post might go a bit on the cerebral side, but bear with me it should go along pretty quickly. Thanks to Marginal Revolution blog I learned that top MBA programs have a policy of grade non-disclosure (GND) which prevents students from revealing their grades or grade point average to potential employers.  This only applies to full time MBA students, not part-time students even if they are taking the same classes taught by the same professors.  This provided something of an opportunity for researchers to do a study  by making comparisons between the two groups.

What they found was:

We study the effects of grade non-disclosure (GND) policies implemented within MBA programs at highly ranked business schools. GND precludes students from revealing their grades and grade point averages (GPAs) to employers. In the labor market, we find that GND weakens the positive relation between GPA and employer desirability. During the MBA program, we find that GND reduces students’ academic effort within courses by approximately 4.9%, relative to comparable students not subject to the policy. Consistent with our model, in which abilities are potentially correlated and students can substitute effort towards other activities in order to signal GPA-related ability, students participate in more extracurricular activities and enroll in more difficult courses under GND…

What most interested me was the idea that while student effort decreased when they knew their grades wouldn’t be reported to potential employers, they were more likely to engage in extracurricular activities and take more difficult courses. (It should be noted most part time MBA students are already employed and taking classes for promotional opportunities. If their employer is paying, it is often contingent upon maintaining a certain GPA)

I recently made a post about how classroom grades are not an accurate reflection of future performance or capacity, extrapolating that to comment that not all metrics are meaningful to decision making. This is a similar situation. While they may prefer to have GPA revealed, employers will hire MBA graduates from top programs due to reputation, networking and the fact one was admitted to the school signals something about their economic, social and educational background.

Similarly, the work of top arts organizations in communities is perceived as valuable due to reputation, networking, and status of people attending associated with it. Like economic impact, none of these factors can be used to measure the quality and value of the work in the community.

Organizations with resources can afford to pay for product created by the highly skilled and provide a great experience. If that attracts people from out of town so they spend in restaurants, shops and hotels, then a lot of people are happy for its presence.

But if people within walking distance of the space don’t feel welcome there, does the organization have value to the community?

Neighbors feeling welcome may be just as problematic a metric as others, but why is economic impact the standard against which all cultural organizations are measured?  I feel like there is a growing trend on a local level toward valuing sense of welcome, especially post-Covid. Though I would argue given the mission statements of most non-profits, welcome should be more important than economic impact.

To a large degree we make conscious decisions about what is most important when we choose where to live, work, and play based on myriad personal and social criteria.  But we like to eliminate the nebulous factors and hew to lists created using arbitrary criteria. Which is why you can see five Best Places To Live articles a week where only a few places overlap. It is fun to see your favorite places on the list, but is that information helpful for decision making?

Housing Appraisal As Art For Social Change

Back in March I made a post about an artist’s project in Pittsburgh that called attention to the disparity in appraisals between White homeowners and Black homeowners.  In a story of art having some success at bringing about social change, that project apparently lead the U.S. Department of Housing and Urban Development (HUD) to investigate whether there might be appraisal discrimination occurring.

One part of artist Harrison K. Smith’s project involved having a house appraised, first with the Black homeowner and then with a White stand-in. The appraisal came in higher for the stand-in.

The Fair Housing Partnership of Greater Pittsburgh (FHP) filed a housing discrimination complaint against the appraisal company, Ditio Inc., which conducted the first appraisal last year, after reading about Smith’s exhibit in the news. (The second appraiser wasn’t identified.) The Fair Housing Partnership found fault not only with the appraisal discrepancy, but also in the manner in which the appraisal was carried out.

[…]

Through HUD’s administrative complaint process, the FHP is hoping to change Ditio’s appraisal practices, and potentially open the door for broader policy changes across the industry down the road. FHP says HUD is investigating the complaint and is currently in a fact-finding stage.

You can read the article about the issues FHP has raised about the appraisal process.

Check out my March post about the details of Smith’s project if you weren’t already familiar with it. There are multiple parts and the appraisal stand-in is arguably the least interesting phase given that people in other communities have attempted the same thing.

The fact he talked a museum into taking out a mortgage on one of their properties to support another segment of the project seemed much more bold and far reaching to me.

This Place Has Rats. But They Will Be Gone Soon!

I know for a fact that for at least 30 years now, market textbooks and classes have made the distinction between marketing and advertising/promotion the first definition provided.  That has pretty much been a useless effort because people generally think of the terms as synonymous.

I don’t expect to move that needle much at all today, but I thought I would share a recent post Seth Godin made on the topic to get readers thinking about their own practices.

If an exterminator puts signs and banners in front of a fancy house when they’re inside killing rats, that’s promotion. But it’s not good marketing.

Marketing is creating the conditions for a story to spread so you can help people get to where they hope to go. Marketing is work that matters for people who care, a chance to create products and services that lead to change.

[…]

If you have to interrupt, trick or coerce people to get the word out, you might be doing too much promotion and not enough marketing.

I especially like this first illustration he uses. While it isn’t a universally applicable example of the difference, it does make the point that what is good promotion doesn’t necessarily create an environment that is in everyone’s interests.

In the same way, a message of “come see this show” is different from “this is a place that provides an opportunity to share experiences with family and friends.” The latter is part of a narrative about attaining what people aspire to rather than selling a single specific product.

My Freshman English Grade ≠ 2022 Writing Proficiency

There was an article on The Conversation website back in March by Elisabeth Gruner discussing how she stopped giving grades on student papers in favor of comments and wished she had done so sooner.

I was reminded of Robert Pirsig’s book Zen and the Art of Motorcycle Maintenance where he mentions doing the same thing in his classes at Montana State University in the late 1950s. Pirsig’s students reacted much like Gruner’s did some 70 years later. Basically, they freak out at the prospect of not being given a grade.

I have written about Pirsig’s book before, though it has been about 15 years since my last reference to it. My experiences since then have somewhat supplemented my perspective. In recent years I have been writing on the idea that just because you can measure it, doesn’t mean the resulting data is an accurate depiction of value.

In the same way, a grade doesn’t really help you master content and improve. While an instructor can obviously provide a grade and comments, as Gruner notes, students will flip past all the comments to find the grade and then they are done.

Granted, students always have the option of ignoring comments and choose not to improve their skills. But that is a choice all humans have when faced with critique and not limited to educational settings.

The other issue is that grades and comments are only a measure of your level of mastery at a moment in time.

As I mention in my post from 15 years ago, I wrote a paper based on Pirsig’s book arguing for comments on papers in favor of grades. My professor took me at my word and didn’t give me a grade until after we discussed her comments. (She was obligated by the school to provide a grade, I didn’t feel the need for one.)

Another professor commented on another paper I wrote, observing that the grammatical mistakes were legion, but that I had done a fantastic job of capturing the voice and flavor of the work upon which I based my composition.

There was a grade on that paper. I don’t remember what it was, but I remember the comment. Arguably, my writing skills have improved since then. There have been many factors which have contributed to my higher standard of writing, but it really wasn’t the grades. Memories of my educational experience and how I professors dealt with me are what have endured.

In a similar manner, measures of value that are often applied to the arts like economic impact are meaningless.  How does economic impact inform organizational decision making? How does knowing the economic impact number influence how those in the community conduct their lives?

There is a lot of other data which will help organizations strive to do better or effect change. There are other ways in which people’s lives will be impacted by an arts organization. The value of all this can be examined and observed over the course of years.


Something I wanted to call attention to that is somewhat unrelated to my point about the relevance of grades and certain metrics used to measure organizational value. I feel this is important to note for people who want to read Pirsig, or my early posts on his book, and take some lessons from his experience with grading.

In Pirsig’s book, when he talks about his experience eliminating grading in the classroom, he mentions that the A & B students’ work improved, C students either improved a bit or stayed average, and D & F students basically kept sinking.  Basically, the idea was that the students’ natural talent and work ethic were a constant regardless of whether they were graded.

Gruner has different perspective which I think is a reflection of the differences between who got to attend university in 1958 and 2020s.

My studies confirmed my sense that sometimes what I was really grading was a student’s background. Students with educational privilege came into my classroom already prepared to write A or B papers, while others often had not had the instruction that would enable them to do so. The 14 weeks they spent in my class could not make up for the years of educational privilege their peers had enjoyed.

While I know that background influences the degree to which people are prepared for an educational experience, until I read that paragraph, my recollection of Pirsig’s observations about grading dominated my perspective.

A Little Night of Georgia Music

About three months ago I mentioned that we were having a concert filmed for public television in our venue. We recently got word that it will make its broadcast debut on Georgia Public Broadcasting on July 4. After that, it will be available to stations around the country on their schedule. (So hint, hint, you should nudge your local stations to air it.)

The show is comprised of music by Georgia musicians including, R.E.M., Ray Charles, The Allman Brothers, Outkast, Ray Charles, and B-52s.  The show is a project by Mike Mills of R.E.M., classical violinist Robert McDuffie, and Chuck Leavell formerly of The Allman Brothers and currently keyboardist for Rolling Stones.

The show features Concerto for Violin, Rock Band and String Orchestra composed by Mills. The string orchestra performing in the recording comes from the McDuffie Center for Strings at Mercer University.

A little bit of a preview below. I am sure there is more video to come.

Best Time To Fight Burnout Is Before You Start Feeling Burned Out

So hat tip to Roger Tomlinson who made a social media post calling attention to A Manager’s Guide to Helping Teams Face Down Uncertainty, Burnout and Perfectionism    It appears it is pretty much hot off the presses because it references a number of recent events which can be contributing to the stress of staff.

While the guide is written for a broad swatch of work environments, there is a great deal with which readers are likely to identify. It isn’t very long, but does have a hyperlinked index so you quickly return to where you left off.

One of the first things acknowledged in the article is that manager in particular can be doubly impacted by burnout.

In this exclusive interview, Fosslien dives deeper into three of the weighty emotions they address in the book — but from the manager’s lens specifically. “In conversations with readers, I’ve noticed how managers are feeling particularly overwhelmed and exhausted,” she says.

Many managers are struggling with what I call “burnout burnout” — providing emotional support and looking after the well being of their team has become a bigger part of their roles in the last two years, and it’s starting to take a toll.

I am not going to even try to encompass all the contributing factors for burnout and pro-active steps the piece discusses. In broad strokes, though the authors address a lot of assumptions that people make which result in the compounding of stress. If you are implementing burnout reduction tactics when you start to feel stressed, you waited too long. But that is natural and what most people end up doing. If you don’t forgive yourself for that, it will only make dealing with it worse.

Check it out. It is an easy read with helpful illustrations with concepts worth considering.