Converting the Faithful?

Way back in my second entry I pointed out that I had a letter posted on Artsjournal.com’s letter section and in the Artful Manager blog. One of my suggestions was that arts audiences and church audiences share some commonalities–faithfully joining a communal activity on a regular basis being one.

Well, I actually have a church doing services in my theatre which you would think would combine the best of both worlds. I have a large group of people coming to my theatre, moving my display about our 30th anniversary and staring at our large set filled with water during their services. (Yes, they wanted to do baptisms, but we wouldn’t let them.)

Thus far when we ask people how they heard about the show, no one has mentioned that they attend services there. Somewhat disappointing, but we still have a lot of time to seduce them.

One thing they have been doing is providing us with volunteers to clean up our backstage and usher during the shows. They have been really dependable and efficient. One thing that is sort of disquieting to me though is that many of them are doing it as part of their service to the church and not because they enjoy live events.

I love having the resource of volunteers, but I guess as a person who has his own “religious” experience in the arts, I would really like to have people coming who are doing it because they enjoy an arts experience. I don’t want to convert them into subscribers or arts lovers. This is certainly an opportunity to expose people to the arts who never thought of it as an experience to be included in their lives and maybe they will ultimately benefit from it.

It is just a strange experience for me telling the church volunteer coordinator that I appreciate the help and don’t want to put anyone out so she should only include people who have a genuine interest in participating. She talks about how volunteering is important for rounding out their spiritual lives. The people who do help out may very well be curious and interested in the arts, but that doesn’t seem to be an important criteria in their selection when I talk to the volunteer coordinator.

On the other hand, they aren’t compelled into service either. Apparently, people aren’t allowed to commit themselves to volunteering unless their personal lives are in shape (and there is a support network that helps them get to that point.) I am sort of envious that they have such an organized volunteer network.

That is another problem for me. I really want to build a corps of volunteers so I don’t have to ask the church for help. Since the church has the contact information for their volunteers and I don’t, this makes it hard for me to solicit their services on my own behalf. I don’t aim to poach volunteers, but it would be great if some were interested in the arts because it would increase the likelihood they would approach me independently of their church association to volunteer.

Guess I am going to have to do it the old fashion way and build the volunteer group one person at a time.

Ladder Against the Wrong Wall?

So if you have read my recent entries (and lets face it, there haven’t been many) you will know that my theatre is currently working on a production of Mary Zimmerman’s Metamorphoses.

The director has been trying to assuage my concerns about the money we are spending to keep the water separate from the wood floor and the electrical lines by confidently telling me that if we can’t sell a show with a 30’x25′ pool of water, we can’t sell anything.

Problem is, I fear he is right.

We certainly have “a gimmick” that the musical Gypsy informs you that you must have. Two separate news stations have come out to film the show and the entertainment writer from the largest newspaper on the islands wrote a feature story. When one of the news anchors was editing the story, women were looking over his shoulder with interest because the clips featured very good looking bare chested men engaging in a spectacular water battle. The anchor of the most watched 6 o’clock news commented on air at the end of the segment that ticket sales would probably skyrocket after that clip.

Unfortunately, they didn’t. First performance we didn’t even fill half the house, the second performance we filled fewer seats and the third performance we slightly out sold the second. The next three performances have less than 40 seats sold between them. I expect sales will pick up as we approach the dates, but I don’t foresee any problem getting tickets.

It is difficult to blame the small audiences on lack of exposure. I did quite a bit of paid advertising along with the free coverage we got. My thoughts turn to three tough questions Ben Cameron (Executive Director of Theatre Communications Group) posed that the Artful Manager reprinted
“-What is the value of having my organization in my community?

-Harder: What is the value my group alone offers, or that my group offers better than anyone else? Duplicative or second-rate value will not stand in this economy.

-Hardest: How will my community be damaged if we close our doors and move away tomorrow? ”

I am in a position to do a lot of good in the community and a new window of opportunity opened just today. However, there seems to be a bit of mounting evidence that paying a lot of money to fly and house people from the Mainland and other countries is not providing value for the community.

By the same token, for the last three years, there hasn’t been anyone really concentrating on educating people about the value of the theatre in the community. I am not talking about convincing people they ought to love us because we are illuminating them in their ignorance. Rather, I mean giving us the same value in the community as the corner store, the firehouse and the Little League field. Become a place were people gather and look back at it as a cornerstone of their lives.

I am already seeing the possibilities as members of niche communities are coming forward offering their assistance to spread the word about upcoming performances.

Like everything else I write about in this blog that is a work in progress…we shall see.

Art 21

I just came across a PBS program I was briefly introduced to when I was interviewing around for my current job. Art:21 Art in the 21st Century is a PBS program that, as you might imagine, looks at art in the 21st century.

I have actually not seen the program. Unfortunately, as Drew McManus learned in regard to the Keeping Score program featuring the San Francisco Symphony, the program doesn’t get much air time. It seems like another of those great gems that gets hidden under a rock.

The website however does have a lot of resources and allows you to see snippets of the programs. It offers lesson plans and other educational resources for teachers. It also presents student art projects that were created in conjuction with the program themes.

This is sort of a nice guide for teachers I think because it gives concrete examples of projects that have emerged from the lesson plans PBS provided. Even if the lesson plans were generated after the fact by the teachers who lead classes to create the projects, I know that teachers often like to have concrete examples to go along with their lesson plans. It is interesting to see the directions different schools went with different projects.

Although PBS doesn’t play the show that often, the website does offer the opportunity for people to have screenings and residencies and even provides materials to publicize the event. If an organization is interested, they can use these materials to support/complement projects of their own.

Water, Water Everywhere

So my next production is an in-house show, Metamorphoses, by Mary Zimmerman. She adapts Ovid, not Kafka so there are no giant cockroaches on stage. There is, however, a giant pool of water. Water being a great metaphor for change is really appropriate for the production.

The technical worries on the other hand…

The set is essentially a 30′ wide by 25′ long pool of water on two levels. The depth ranges anywhere between 6″-9″ to 24″ in one spot. Water is interesting to work with for a number of reasons, the fact that it is pretty damned heavy, being one of them. The weight bearing capacity of the stage was a real concern.

Of course, another concern is that water will find any opening it can and leak out. The pool liner is one continuous piece which prevents that problem. However, since the change of depth of the pool is fairly extreme and localized to a small area, the aesthetics of a heavily creased liner is a little bit of a concern design wise.

Another discovery we made was that despite our best guesses about how far water would fly during the fight scenes and how much would be displaced when people entered, the water flew farther and ran over the edges and splash guards we had in place. Fortunately, because it was designed to overflow on to the lower level anyway, there wasn’t a big flood. Unfortunately, because the pump hadn’t been installed, the rehearsals had to stop while the water was bucketed up to the top level again.

Needless to say, the show really lends itself to exciting press releases given that there are Greek gods and heroes as well as the Greeks’ very definition of spectacle in the form of the big ole pool of water.

I am just dreading 2-3 years from now when things start warping and rusting…

Some people will say that this retreading of stories is an indicator of how desperate Broadway is to stay alive.

But from my point of view, this is what was always exciting about Greek myths when I first discovered them as a boy. And it also seems better to retread the classics which have the potential of being rediscovered whereas a successful retread of a Disney movie just encourages that company to push for extensions of copyright. (And a really creative adaptation of an out of copyright work like Ovid’s just goes to show how extensive copyright protection may indeed stifle creativity!)

I will let folks know how it all ends up.

Presenting Plus

Wow! Four entries in a week! It is amazing how much more ambitious I feel when I only work 10 hours a day instead of 11.

Anyhow, I thought I might do a reflective entry on some recent experiences. I think I wrote it somewhere in my blog, but I can’t seem to find it at the moment, that one of my biggest priorities for visiting performers is to make them feel comfortable. They are many miles from home, you may be stop 18 on a 30 stop tour. They are tired and perhaps grumpy. The best thing you can do is have everything they need available when they arrive to set their minds at ease.

This seemed even more true now that I am here on Hawai’i. We just had the Flying Karamazov Brothers perform at the theatre and they were really great. However, they were trying to bring a show they did on the Mainland to Hawaii. This had to have caused some angst because they had a great show with fabulous props and now they were faced with having to scale it down and take it with them to keep the costs practical for their island hosts. On the mainland it is a simple matter of tossing things in car trunks or the back of large trucks or buses. But that ain’t gonna happen with 2500 miles of water between you and Hawai’i.

To their credit, they did a great job of bringing their gear and clothes in the same bags and then shuffling it all around on departure so each piece of luggage would be under the 70 lbs limit of the airlines. (Which underscores our need to have scales it seems). There were a couple simply things they forgot which we replaced and a couple things we had they decided they liked so much, they integrated into their show. (Watch for a little mop–that is ours!)

Despite my less than total knowledge of my resources and abilities of my crew, I think I did a fairly credible job of keeping them happy throughout their visit. Hopefully, I will be able to hire an assistant soon so I don’t have to do the credible job alone. It just taught me that I have to anticipate needs even more than usual because the circumstances of people’s arrival may vary and imagination might have to be employed to replace things not readily available on our island kingdom.

I did get an unintential opportunity to be part of the show. I waited in the wings to give them leis during the curtain call and got the cue to go out from their company manager. Only they started running off stage away from me. I break into a run saying “Wait, wait…” holding the leis outstretched. By that point, one of the brothers shouted back that they were coming back out, which they did for another curtain call. The audience loved it though as did most of the crew because it was one of those things you just couldn’t have made look as good if you planned it.

Civic Reflection

An interesting website came to my attention today regarding a practice called Civic Reflection. According to the website, it is “is reading, thinking and talking with each other about our life in community and three fundamental human activities that nourish that life: giving, serving, and leading.”

Looking over the website, I am not quite sure how this practice will help nonprofits and other civic groups more effectively than some other sort of meeting or retreat. The group claims it does. I have a suspicion that its value is in the fact that the practice addresses problems obliquely and doesn’t allow people to set an agenda where blame is handed out and solutions sought.

The website addresses this:

Initially, out of habit, people often think of a problem they want to fix. How can we diversify our boards? How can we get people to give more? These are good questions, but civic reflection is not intended to answer them. It will not tell people “how to” do anything. What civic reflection can do is help participants explore the “what” and “why” -the assumptions, struggles and hopes underneath their questions-deepening their own imaginations and mutual understanding in the process. When people pose “how to” questions (How can we lead the community through change?), listen for the “what” and “why” questions underneath (What leads us to change? Why do we fear change?).

I was initially a bit skeptical about how valuable this process might be to a non-profit given that time constraints don’t normally allow for conversations whose purpose is not to find solutions. In thinking about it, I wondered though if some of the problems non-profits face spring from an Us and Them anxiety– Will they fund us, will they ask me for a donation, will they like our show, will I like/understand this show.

The purpose of this practice seems to be to make everyone Us by removing these barriers and making everyone talk about something else like the human condition in hopes of people developing an empathy and understanding of one another.

The importance of removing these barriers to understanding are found in their FAQ section.

Should there be separate discussions for donors and fundraisers to keep the conversation from getting “awkward”?

No, as long as the ground rules for the conversation are clear. It is imperative to state at the outset that -This is a fundraising-free zone: There will be no solicitations-and no pledge card at the end! With that rule in place, civic reflection can allow a rare and needed conversation to take place across the funding divide. It can help donors and fundraisers to talk with one another about the profound complexities of giving and receiving and to develop greater understanding of their shared work.

Should there be separate discussions for trustees and staff? Executive and other staff?

Again, this is a rare opportunity to build conversation across dividing lines about the purposes of an organization-and to help staff and trustees come to know each other in a fuller way as persons. Therefore, staff should be included if possible. At the same time, it is unwise to allow the executive director of an organization to handpick participants among senior staff. All staff at the same level of responsibility should be invited. (But be neither surprised nor dismayed if not everyone accepts.)

It all sounds great in theory, but I would think it would be difficult for a non-profit to find the time and energy to devote to something like this on a regular basis. People tend to want to walk into and out of a meeting/retreat with answers and a plan of action.

In business like relationships, people’s desire to understand the other guy tends to start and end at the point they do or don’t get what they want. People tend to only want to know things that they think will help them do their jobs and discard/ignore those things that typically won’t help. (The website implies though that knowing these other facts can enhance a business relationship.)

Perhaps we are conditioned into this behavior by TV programs that wrap up problems within the confines of a time period and by technology which allows us to access information and goods round the clock. Opened ended contemplation can seem to be more of an amusing luxury than immediate value.

The website says that the fear that the practice is a waste of time is one of the 3 main impediments to participation. The other two are “They fear that they are not ‘smart’ enough, especially if they did not enjoy literature classes in school. They fear that they will be manipulated emotionally for the purposes of the group.” The implication being, don’t knock it til you sincerely try it.

I would be interested to learn if anyone has tried Civic Reflection in any forum, be it non-profit or other, and what your impressions were. Let me know.

More Built to Fail

It occurs to me that my suggestions in my entry yesterday didn’t really solve the problem of arts organizations feeling forced in to professionalizing their organization. My suggestions really were only applicable for organizations who had just started out and didn’t have their own theatre space.

What happens if you are a member of a theatre group that was started back in the early part of the 20th century as part of the Little Theatre movement? Even if your only ambition is to be a resource for the community and the kids in the neighborhood and provide them with a place they can express themselves artisitical on weekends and after school, you face some problems.

Back when your theatre was formed, the community was more focussed on itself. Businesses were run by people you knew and they could be easily approached about supporting you. Now it is all corporate owned. Chances are you don’t know the community giving officer when you approach a company and probably won’t have much contact with them outside of your project. Chances are also about even that they may not be the community giving officer next year when you go back for an annual appeal.

Banks used to be owned locally and focussed locally as well. Now your bank can easily change names 3 times in five years as they merge and get bought out. Instead of dealing with a local person, you end up sending grant donations in to a corporate office in Delaware or perhaps a regional headquarters.

Instead of talking to someone about giving you a donation and having them stop back to see the results, now you have to fill out all sorts of paper work and are judged heavily on your persuasive writing skills. If you are given a grant, you then have to follow up with more forms typically backed up with survey data to show how you served X number of people or improved the lives of folks in the community.

All these things require you to be organized to such a degree that the move to having a professional staff take care of it rather than shuffling paperwork between committee members homes seems like a logical step.

Only now you find that the people funding you are interested in doing a lot of bragging about how many school children they serve and they want to get as much bang for thier buck so the place that says they can serve 4000 kids for a 10,000 donation is a better investment than a place that does a really great job serving 400.

Then you discover you need to have matching funds. So for the $10,000 you want, you need to raise $10-20,000 from another source, be it donations or earned income. So then there is more effort to expend organizing, tracking and reporting for other grants/donations or ticket income.

It is all a pain in the ass, but you are really dedicated to providing support to the community, so much so that you will start doing things you never initially envisioned in order to make yourself attractive to granting organizations. Some of it is really great and rewarding, but you are getting tired so you bring on more people to help you out.

Now you see how easy it is get into a situation where your organization is overbuilt as the Artful Manager referred to. You get into a position where you are focussing on preserving funding to things you aren’t interested in doing simply so you can divert some resources to the things you are. But you aren’t fulfilling your original purpose well because you are distracted by the effort of keeping all the other balls in the air. (And by the way, by this point you are talking about every arts organization.)

I can really see how expectations in today’s environment can really put a lot of pressure on organizations to professionalize. I can’t see any viable solutions. In an age where governments are dissolving arts councils, I can’t see foundations and businesses tasking more employees to going out and getting to know their communities to the point where donations can be made on a handshake.

I absolutely think there is a need for accountability and recordkeeping so that businesses know where their money is going and how it is being spent. Unless a company or foundation is going to have their employees travel around collecting support materials, pictures, etc from small arts organizations and then fill out the paperwork themselves to take the burden off the arts, I have a tough time imagining an alternative at this time.

Built to Fail?

Some real interesting reading over at Artful Manager these days. I am especially interested in the feedback he is getting regarding his statement that the arts are overbuilt.

Today’s entry has comments from one of his readers about how community arts organizations might be feeling pressure to professionalize their operations.

“More generally, it seems to me, anecdotally, that our industry has pushed professionalism (by which I mean professionally structured non-profit orgs) as an indicator of quality and sustainability, leading amateur (some community theatres for example) organizations to professionalize without need, causing undo strain on the organizations, and diverting and spreading thin available arts and culture funding that feels compelled to support professional level organizations. ”

In the past I have mentioned that all arts organizations don’t have a god given right to exist, nor should they automatically expect to be funded. (Which admittedly is hard to accept when you are going through hours of grant writing.) I never really thought about the fact that these folks might be affected by subtle pressure to professionalize.

There are “rewards” as it were, for professionalizing an operation. You can get larger grants and donations (and the burden of tracking and reporting), you get the prestige of being recognized as professional, including willingness of newspapers to cover your events (though that happens with less frequency these days). Of course, there are increased expectations as the writer mentions that put a great deal of pressure on the organization.

The thing is, you can be really successful doing amateur work. Groups rent out my theatre all the time and present absolutely awful shows. But much to my chagrin, they have larger audiences than my regular season shows do because of word of mouth to friends and family. People don’t see great theatre, but they leave with a sense of joy having seen a loved one.

The group just has to be organized enough to organize a show, get themselves to the theatre and open the show on time, not oversell the house and then take their belongings with them when they leave. As long as they pay me, they have no further worries. I have to handle the water and power, maintain instruments, gather supplies, clean the theatre, worry about budgets, bugs, equipment failure. We supply the technical knowledge for running a show and processing an audience.

The theatre is celebrating its 30th anniversary this year and we have had 4-5 groups who have been doing annual events like this at the theatre for at least 25 of those years.

The problem might be as alluded to in The Cluetrain Manifesto that Artful Manager listed earlier last week–businesses take themselves too seriously. People who started out doing art to have fun suddenly decide they need to organize and get some respect for the work they do.

This, of course, is bad for everyone involved because audiences don’t need to have their introduction to an art form be at the hands of really awful performers looking for strangers to repeat the sentiments of friends and family that they have talent. If you admit you are not that good but have fun doing it, that is one thing, but if you believe that everyone shares your mother’s opinion about how talented you are and should fund you, that is another.

Now, to be fair, the professionals in a given performance field suffer the same malady. If you have read my blog on a regular basis, you will see that much is true. They can have a tendency to get too serious and believe that everyone ought to pay a premium for what they are offering because it is good for them.

Therefore, it is difficult for me to say this with any absolute certainty, but…running arts organizations by and large should be left to the professionals. If anyone should be making a mess of the arts, it should be people who have the resources and training to do it full time. Botching things up is not an appropriate activity for people who can only devote themselves to it part time.

But seriously, as many poor decisions are made by arts administrators, they are still better equip in many instances to do thing in a quality manner. When they endeavor to do something with the patina of professionalism, they have the experience and knowledge to anticipate the implications of decisions in ways amateurs don’t.

The comparison has been made to death, I know, but in many ways arts and sports are similar in this respect. People go to a Little League or soccer game with their kids and forget its all about the fun and socializing, drinking lemonade and enjoying the weather. There is such an expectation that their kids perform like professional players and that the volunteer referees be infallible, that the game get forced into pretending to be something it can never become.

This isn’t completely analogous of course. There is a better chance of a theatre evolving into a successful professional house than there is of a kid becoming a professional athlete. (Freddy Adu notwithstanding) In many cases, it is probably better to just let kids be kids and amateur arts organizations just have fun doing what they founded to do.

Beware the Agent!

So, a little cautionary tale to relate here about agents, artists and presenters. I had the experience where an agent didn’t return an executed contract after having it for 4 months. I made a couple calls to prod them to send the contract which was for a performance 2 months hence telling them I couldn’t process a check request without it.

A few weeks go by and I start advancing the show with the performers and mention the same thing. Turns out the performer had recently left the agent because of poor service like this, but unfortunately, since we started the contract with them, we had to continue. (And by the way, when I first called to bug them about sending the contract, the agent directed me to the new agency who then took a while to realize I didn’t have a contract through them.)
I explain how my ability to pay them will be hampered by not having the contract.

Five- six weeks out the agent calls and tells me they don’t have a piece of the contract so I rush the material to them hoping to expedite the process of getting the contract back. (In the meantime, they are calling for ticket counts three times a week) A month out, I speak with the performers again extending my dire warning. They give me another number to call and bug about the contract which I do.

Two and half weeks out, the performer calls in frantically because the agent who has had the stupid contract for 6 months now apparently hasn’t read it in all this time and makes a mistake about the agreed upon fee. I call the agent to clarify matters and she encourages me to send the deposit in (I have started intoning my warning about not being able to pay them now because I have said it so frequently of late.) A week or so out, the performers finally get the contract rush through signing it and filling out the required materials and though they aren’t supposed to, send a copy of the contract to me and return a copy to the agent.

Unfortunately, it is really too late to send the paperwork through in the normal manner. However, the performers’ rep threatens that they won’t show up if I can’t guarantee I can have the check for them. I don’t blame the performers for not wanting to risk their cash flow by having to wait for a check to come a week or so after they perform, but all the same, we sent the contract in nearly 7 months before at this point.

To make matters worse, the agent has pretty much crossed out half the contract, including the Affirmative Action and Equal Opportunity clauses which tend to be something that state governments are sensitive about. They didn’t technically apply to this situation, but still at the time, I didn’t know if it would go through the system swiftly or not. It would be tough enough to push it through without those potential stumbling blocks.

I spent a day chasing people around campus, calling secretaries and assistants asking to be alerted when people got out of meetings and requesting that the person in question not be allowed to leave their own office. (These folks are the ones that really run an institution as everyone knows!)

Somehow I managed to get all the approvals I needed and get the checks processed. However, it is a cautionary tale about the performing arts. Here was a situation that wasn’t my fault in the least and that I warned about in many instances, yet it was made my problem nonetheless.

There is little recourse for either me or the performer against the big agency. The performers can’t threaten to take their business elsewhere, they already have, and the agency is so big, they really don’t care if I never do business with them again.

We actually had a letter of warning that we sent back with the contracts 7 months prior warning about this as well. There doesn’t seem to really be a solution to this for the future other than to become the greasy wheel and call the agent everyday starting a month or so out if the contract hasn’t been received.

I know that I said nice things about agents that I met at the WAA conference. They were mostly folks who were in small to medium size agencies and were interested in keeping good relations with everyone involved. This wasn’t my first dealings with the behemoth agencies, but it was the worst indeed.

Marketing’s Fault

So I once again lived a situation I described in an earlier entry about how if a show sells out, it is due to the artistic decisions, but if it goes poorly, it is marketing’s fault for not pushing it hard enough.

I thought perhaps I had escaped that situation given that I am the one making the artistic decisions and overseeing the marketing. Ah, but I discovered you don’t need to officially answer to someone for them to expect to answer for yourself.

For our 30th Anniversary, we had put together a really good slate of famous Hawaiian performers that I could never have gotten on my own, but thanks to the connections of an alum, was able to pull together very cheaply.

In the last week or so, I had come to the conclusion that people just simply weren’t interested in seeing the show. We had promoted it every which way including a powerful concentration of radio spots. However, ticket sales for a show at the end of November by a middlingly famous group which we hadn’t promoted at all outside of in our brochure was easily outstripping those for the 30th.

Though it wasn’t originally planned as such, the university foundation decided to make it in to a donor cultivation event. When the event planner from the university called to ask how it was selling, I told her not well and she began to grill me on my techniques. (Did you do…, how about….) Then I got a call from the college fundraising officer with the same questions. Then came someone from the university department of external relations who absolved me of blame by confirming that they couldn’t help me because I had done everything they would have suggested and more.

However, then word got to the vice-chancellor who emailed the marketing director for the college from the middle of a meeting (the vice chancellor later got me in his office during another meeting, though to his credit took my word for it that I did everything I could. This was good because it was getting hard to contain my resentment).

The marketing director of the college actually held my job at one time so if anyone had the ability to tell me “ya shoulda done this…” it was her. However, having done the job, she knew what it was like and said exactly what I said in the entry I refer to above–“when it sells out, it is the choice, when it don’t, it is marketing’s fault.”

I really appreciate her role in getting me acclimated which to this point has meant answering my questions and then butting out. Now granted, this is probably due to the fact she is just too dang busy to pay attention to how much I am screwing up her baby, but is also due to the fact she can empathize.

Now I will admit, some of the grilling I got was a result of people wanting to help. But the problem is that their concept and understanding of publicizing an event is as a numbers game rather than as a process of identifying who you serve and want to serve and making your plans from there.

They mailed out stuff on my behalf willy-nilly to every name on their email list. There were people I was sure never heard of my theatre and people who were affliated with groups I didn’t even know existed.

Although I couldn’t track where people who bought tickets at the door that night heard about the show, I feel I can say based on the phone and internet orders I got through out the week, it wasn’t from any of the lists they emailed to.

Marketing and press relations are something that has to be planned and worked at. I will readily admit that my efforts in these areas have suffered from lack of available time. I can say that I am making an honest effort to adhere to and pursue the values I have espoused in this weblog.

Time to Pick Shows

So I haven’t even had the first performance of this season occur and I have already started on the process of picking performers for the next. The Performing Arts Presenters of Hawaii (of which I am now a board member!) had a meeting on Monday to discuss what we saw when we were in Spokane, WA at the Western Arts Alliance conference. I was expecting it would take 12 hours from the way people spoke, but it really ended up taking about 6. (Which I think was actually due to the president limiting presentations and moving things along.)

About 10 of us sat in a theatre watching DVDs and tapes projected on a screen and listening to CDs. We went through the list of potential artists people were considering by category (and there was strangely a bit of debate about grouping Latin and Jazz into the same category–mainly because many of the artists up for consideration seemed to be Latin influenced Jazz or vice versa. After listening and watching said offerings, there was considerable discussion about artists mislabeling their genre in an attempt to repackage themselves.)

In any case, people in the consortium were only interested in about 20% of the artists I suggested alone (as opposed to ones I was asked to pick up information for prior to the meeting and thus knew there was interest in). I would have felt a little slighted that they weren’t taking the suggestions of the new guy seriously if it weren’t for the fact that about an equal number of proposals by one of the more senior members also met with a lack of interest.

In the end though it might be a good thing since I will only have to take the lead on two or three artists if a number of members of the consortium are ultimately interested in presenting them next season. I will probably approach many of the performers I alone was interested in because I chose them in part for for their small company size and lower fees and so can likely afford them on my own.

Those that many people are interested in I will have to take the lead and negotiate on behalf of the others, collect feedback and information, plan the routing from one island to another on a series of dates (and since the dates for at least one theatre will inevitably fall on a week night rather than a weekend, see how things can be shifted beneficially.) It is probably better for me being new to the scene to avoid too many instances where I have to be answerable to people outside of my own organization and patron base.

One last observation, I don’t know if it was coincidental timing or a shift in the Force, but the day after I returned from this meeting, I suddenly had 4 calls from agents asking me if I had considered their material. I hadn’t told any of them about the meeting, yet something inspired them to call.

And of course, as luck would have it, none of them represented people we wanted to present so I ended up talking to people I really had no interest in speaking with.

Secure those Tickets

Well I have been really busy the last couple days and have met with some limited success in my objectives. One of my projects for the last few months has been to get secure online for patrons that didn’t require paying a large service fee for the luxury like Ticketmaster charges. Despite being a part of a university, the many IT offices I contacted all said they couldn’t support my modest needs.

I have been exploring many options from outside vendors. Many of them were dead ends and those that weren’t, were rather expensive solutions. Finally I found a local provider that had a store front as part of their offerings and the monthly fee was really quite reasonable.

Of course, it was too good to be true. The storefront they had was not really customizable at all. I would have had to list all my shows with no way to differentiate between them or link directly to specific listings. And what was worse, I couldn’t have 2 prices for the same product, in this case a show.

So, I upgraded to the next package which was essentially double the price, but did allow a bit more control. The solution was equally disappointing though. I still couldn’t have two prices for the same product, even if I had separate sizes or colors (two aspects I could customize with my own terms)

I worked around this by having separate catalogs, each with 2 “products” for each event–in this case, adult and student tickets. This works a little better, but is still unwieldly since people have to add adult tickets and then click the back button to add student tickets.

Another good thing is that I can link directly to the event in my online store from my website so patrons only have to deal with navigating the show they are interested in.

But as I said, the utility is limited. I can’t redirect people back to my webpage or to my thank you page. I can’t change font sizes so the titles of the shows are really tiny and in the left hand corner. If anyone has a suggestion for a provider with good storefront packages or good software I might get my provider to load on my account for me, I would love to hear about it.

The interface was unwieldy and frustrating to use properly so the whole process was extremely time consuming.

However, I definitely think this is something people want. Even without really promoting the fact we offer this service to our audience base, we have already started doing a fair bit of business averaging about 20-30 ticket sales a day the last three business days.

If you are interested in seeing how I set it up, you can go to here

Believe me, it is incredibly rough and basic. If I wasn’t desperate to offer the service, I was really tempted to keep looking. Obviously, I am not satisfied and will continue to seek alternatives, even given the fact I may only need the service for less than a year while I wait for the university to integrate me in their centralized ticketing.

Planning for Next Season

So I haven’t started my current season yet and I am already deeply involved in planning the next one. Given that I am new to the position and don’t even know how people will react to the upcoming shows, I am going to be making a lot of assumptions about what people like.

Having looked over the materials from my visit to Spokane, I have to submit a list of names of people I would like to present to the president of the booking consortium tomorrow.

Tonight I went over the house of one of my co-workers and I showed them the DVDs and publicity materials for the performers I am thinking of booking. The reason for this was two-fold- One, they have a better sense of what sells than I do. Even though they may be unfamiliar with some of the genres I am looking at introducing to the theatre, they do provide educated viewpoints in a number of areas.

Another reasons is an attempt at the open book management that I mentioned way back in February. I hope to involve/inform the staff about the elements that go into the decisionmaking and budgeting processes in the hopes that they will become invested in improving matters and controlling costs.

It occurs to me though that open book management may not work too well in organizations where people don’t have anything to gain or lose. Being part of a state institution, there is no opportunity for profit sharing, bonuses, extra vacation, etc. Turning a profit could result in the ability to buy new equipment or perhaps hiring more people to help out. Or those things could occur if we don’t.

Because of collective bargaining agreements, I am reminded that it would take one of them killing someone in broad daylight in front of 10 unimpugniable witnesses and a guy with a camera and yelling “At last my 6 months of meticiously planning has come to fruition” to actually cause them to be fired. So there is nothing much too lose either.

On still another hand, the folks I work with do have pride in their work and are glad I am here with a vision so there is plenty of opportunity to rally their support to cut costs and work more effectively and effect improvements. So I am optimistic.

Art, by Mob

I came across and article from Slate I was reading way back when I started my moveArt Mobs. The author, Clive Thompson explores the power mobs have had recently, especially in relation to the arts.

While many artists draw influences from many sources, the common wisdom is that art created by committee, rather than by a unified single vision (albeit sometimes shared by 2-3 collaborators) is usually crap. Thompson’s article shows that in some cases, that isn’t necessarily so.

Witness Wikipedia, an online encyclopedia written by grace of contributions of the masses, which in three years has exceeded the size of the venerable Encyclopedia Brittanica. (It has nearly triple the number of articles and double the number of words)

Thompson also cites the generally successful mob creation of letters via voting whether a pixel should be white or black. On the other hand, when faced with less concrete concepts like creating a face or a goat, by voting pixels black or white, the mob had a hard time creating anything that resembled..well..anything.

Likewise, the person who intitiated Wikipedia has tried to get mobs to write textbooks. Some projects are doing okay, but most are not because of the lack of a unified vision and voice.

These are really intriguing experiments and results. But the application for the arts manager can be fairly simple in some respects. You can solicit all the feedback about programming a season you want from as many sources as you want, but in the end, one central vision must make the determination regarding what will appear on stage. If you try to please everyone or as many people as possible, you end up with an utter mess.

Andrew Taylor said something similar in his Simple Truth 1 posting and a follow up when he says of a presenter who put out a call for programming ideas that would work in his performance space.

“Given the simple truth that audiences buy expectation rather than performances, and given that consumers can’t really say what they want until they have it, and often not even after that, Law is looking in the wrong place for inspiration.”

Eek! Cancelled!

Okay, by now folks are probably tired of me evoking what I learned at the WAA conference in every entry. However, I forgot this one last bit until I sorted through my papers last week. I had attended a forum on cancellations sponsored by NAPAMA (North American Performing Arts Managers and Presenters) on cancellations.

I hadn’t known cancellations was such a hot topic until I attended this forum. NAPAMA has a whole section in their code of ethics devoted to avoiding cancellations and attempting to preserve a good will relationship between agent and presenter if a cancellation has to occur.

There are a number of reasons why cancellations occur according to Patty Milch who lead the discussion,–Force Majeure, tours or funding fall through, directors of presenting organizations change and the next person doesn’t honor the contract, less experienced presenting organizations think it is acceptable for them to cancel.

It was actually these last two points that caused the most discussion and relation of anecdotes. Apparently amateur presenters don’t know if they ask for a contract, they have essentially orally said they have every intent of presenting this person, save some minor alterations to allow the presenter to accomodate the performer.

According to some stories, people are asking for contracts so they can pass them around a committee table and contract 2 of the twenty they asked for. The agent on the other hand is already preparing an artist’s itinerary and working out routing with other presenters based on the issuance of that contract.

These instances turn out badly for all involved because the agent stands to lose face and money, but he will enforce the contract. The presenter gets a bad rep and has the agent/manager glaring and threatening him with legal action.

The other instance is again due to inexperienced people who believe that the decisions of predecessors doesn’t bind the organization if the leadership simply changes. If only it were that simple, eh?

The point of the forum was to discuss how the rancor could be avoided and how a better operating environment might be created. Not surprisingly, we didn’t really get past the discussion of the problem and no one really had any suggestions for a solution.

Lying-Double Time

So yesterday I attended a grants workshop held by the State Foundation on Culture and the Arts. It was an interesting experience on many fronts. For one thing, they are on a biennium grant schedule which means you apply this year for money for the next two years. Now for a laid back place like Hawaii, it seems strange that you have to get so organized you know what you are going to do for the next two years!

I can’t but think that they are essentially encouraging people to lie their butts off. Arts organizations make things up for annual grant writing, but it pretty much goes without saying a two year cycle essentially encourages people to try to fund their wildest dreams.

Now all this could be moot because of the (big surprise) arts funding problems in the state. When the arts foundation submitted their proposed budget in April/May, all their funds were frozen and remain so. There was a big uproar and the governor allocated money from health and human services earmarked for drug prevention for the arts foundation. (One of the criteria now for getting money is serving at risk youth)

Back in June or so I read a report that said Hawaii had the most per capita spending on the arts. (Which isn’t a heck of a lot given that there are only 1.2 million people living here, but still, a good proportion.) Ah how quickly they fall.

In any case, the people leading the workshop essentially said to live this year as if it were the last we were being funded because it probably is.

Last of My Notes

Okay, I retrieved the last of the notes I made while at the WAA conference. They are short, but sour I am afraid. The conference was doing a session on trends in government funding and had the NEA representative for presenters and a woman from the Western Arts Federation (WESTAF) there as well. Because the conference was in Spokane, they invited the head of the Spokane Arts Council to sit on the panel.

Unfortunately, between the time she was invited and the time the conference occured, the arts council was pretty much reduced to one person. Apparently in deciding where funds should be allocated, the city asked each division to talk about their accomplishments. The divisions with lots of people who could make concrete claims like paving hundreds of miles of road or fixing so many miles of water mains faired well. The arts council got dissolved.

Now this isn’t any surprising news if you have been watching the trends around the country this last few years. What was really interesting was the assumptions the head of the arts council had made.

She thought based on the small portion the arts council received in the budget, it would be more trouble than it was worth to dissolve it. Wrong.

She thought the loss of political capital the mayor and city council would face would dissuade them. Nope.

She thought the outcry from businesses and individuals whose partnerships with the arts council intertwined their fates with it would provide an impediment. Didn’t really emerge.

Now someone at the conference said that she said the irony of dissolving it as a major arts conference was bringing lots of money to town kept them from destroying it completely. I didn’t hear her say that when I was around. Given that the other situations she had mentioned didn’t give them pause, I doubt the disappointment of a group that was only in town for a week was a real consideration.

Now the head of the arts council is trying to keep many of the initiatives she started going by farming them out to other organizations. For instance, she hopes another company will take on the responsibility of maintaining the arts calendar which is a major source of arts information for the entire region and not just the city.

I know that that according to the rules of writing I learned in school, this is the place I should insert a summation statement for my entry. But I gotta say, I can’t think of anything that doesn’t sound trite and stupid.

Some Guerilla Marketing

I forgot some notes I had made for today’s entry at work and since I spend far too much time there already, I ain’t going back. If you really wanna know what I had to say, come on back tomorrow. Oh, and by the way, this is the 101st entry since I started. Who knew I could talk so much?

I did want to make an observation about a couple guerilla marketing tactics I observed at the conference to which I have made reference this week. The first instance was with “Phoenix’s hippest dance troupe” Nebellen. The kids who were part of the troupe accosted me as I exited the resource room to encourage me to see one of their showcases. Technically, they weren’t supposed to do that of course. As I moved past them to the cyber cafe to check my email, I noticed they had also changed all the home pages on the computers to go to theirs. Obviously, they weren’t supposed to displace the conference home page, but I had to admire their creativity. (Of course, if everyone got into the act, it would have been annoying.)

The other group was The Carpetbag Brigade which had a showcase one evening at Gonzaga University. I really felt for them because they had stiltwalking as part of their current show so apparently couldn’t do their show at any of the indoor venues. Unfortunately, they were the only showcase at the university and so the likelihood of people going to an unfamiliar locale in an unfamiliar city in the dark of night probably placed many strikes against them.

They may have sensed this so they staged a portion of their piece in a field across the river from the convention center. They hooked up a guitar and keyboard to a speaker and went to town. The music caught the attention of pretty much everyone in the park and those of us sitting at the tables outside the convention center so they had quite an audience. The piece was visually very interesting, especially given their costuming and full body make up. What was particularly impressive was their skill and body control. They were playing on the side of a hill and doing all sorts of flips and acrobatics while on stilts all of which couldn’t have been easy.

I have to say in the interest of full disclosure that I didn’t end up seeing either of their showcases because of conflicts with ones I thought I would be more likely to book. One could argue then that their efforts were not successful, but on the other hand, they have earned potentially greater exposure to all those who read this entry. (And as I think about it, the stilt show in particular might be very interesting to do a few years down the road in one of my quads.)

Some Good Experiences

Continuing to talk about my time at the Western Arts Alliance Conference last week. There were a few things that the membership seemed to enjoy. Or at least those who spoke up at the annual meeting did.

The first was how things were scheduled. The Resource Room where all the agents and artist reps were wasn’t opened when there were showcases or seminars occuring. When the Resource Room was open, it was only for 3-4 hours at a time.

There were a number of benefits people cited. The first was that the agents only had to stand for 3 hours at a time. Another was that it helped being able to attend the seminars and showcases so they could discuss trends and see what sort of talent was out there. With the break for seminars and showcases, the people who were booking acts felt energized and were ready to talk business again. Also, watching performances provided some inspiration about what they might like to present. The bookers returned with fresh ideas and were prepared to approach people they hadn’t thought about presenting before.

The other thing I really appreciated was that there was a code of ethics published about how, where and when an agent could approach a presenter about the acts they represented. Well, actually, a lot of places have that code, I should say rather I appreciated that most people adhered to it.

I was button holed a couple times, but for the most part, agents left business at the resource room door. I ended up having lunch and dinner with a few agents and it was nice not worrying about being pressured to present their clients while my mouth was full.

In fact, the conference sponsored a dine around where someone volunteered to choose a restaurant and organize the logistics of getting a group of folks to dinner. People signed up on sheets when they arrived so the host could get a head count and then off we went. So that night I actually ended up eating with about 5-6 agents and another 5-6 presenters. The conversation was so general that I didn’t know any of them were agents except for the host and I only knew he was because the sign up sheet identified him as such.

So just some tips for you conference planners and attenders out there to make your experience a little more pleasant.

More Tax Treaties!

Okay as promised, I took notes at the international tax session at the WAA conference. It was actually a hot topic. The session was scheduled for about 1.5 hours but at the end of the time it ended up moving to another room and continuing. (I moved on to a grants session because I had notes on 90% of what I wanted to know.) Then the discussion apparently infiltrated an Arts Presenter’s session as well.

The speaker at the session was Stanley E. Majors: Attorney, Fettmann, Tolchin & Majors, P.C.. (CPA and Tax Attorney licensed to practice in DC, MD and VA)

Among the things I learned was:

-Tax treaty is determined by place of residence. A French national residing in Switzerland falls under Swiss treaty.

-Everyone in the payment chain-presenter, agent, manager, etc can act as the collection agent of the 30%. The IRS typically starts at the end of the chain with the last person to handle the money before the artist gets it when researching if the money was collected. Mr. Major’s suggestion was to put something in the contract that stipulates who will be the party responsible for withholding. Obviously, many of the presenters’ preference would be for the agent or manager to be the responsible one.

Though empowering everyone in the chain to collect the tax looks like the IRS is just increasing the number of people they can blame, Mr. Major assured us that it wasn’t the case. Nor is it so they can collect the tax multiple times.

-The Alien has to fill out a certificate 8233 to claim exemption if they feel they are entitled to keeping their 30% The IRS has 10 days to agree with the exemption or not. A presenter can not make a decision to withhold or not unless they file. (For example, if you have someone coming in for 1 day and they are making $1000 to speak and then leaving the country and you know they fall below the exemption threshold, you still can’t exempt them unless they file.)

-If you know that a person has falsely filed an exemption, you have to withhold. You don’t necessarily have to research their entire tour schedule, but if you know that they are performing in a city south of you one night and a city to the north of you the night after for the same rate they are charging you and it exceeds the exemption amount and they file an exemption, you can’t accept it.

-Article 16 or 17 of the tax treaty is where the pertinent info is usually found. (For tax treaties, a good place to start is this IRS webpage. It contains links to more specific information, including the treaties, as you find you need it.

-This restrictive clause in the treaties only applies to performers and athletes. Their managers, lighting people, make up people, etc fall under a more liberal portion of the treaties. Apparently, the US actually wants people to come to the country and do business and the more liberal portions reflect that. The restrictive portions are to prevent people like the Rolling Stones from coming in, making millions of dollars and leaving. Unfortunately, since the Rolling Stones are making millions of dollars, they aren’t hurt too much by it, but the smaller folks are.

-Just like US citizens, the alien can get a refund by itemizing their operational expenses on a 1040NR at the end of the year.

-I spoke to Mr. Major specifically about a South African group with incorporation
and Fed. tax number in the US and his opinion was that the taxes didn’t need to be withheld since they are 1) obligated to file corporate tax returns every year 2) the IRS can exert enforcement powers if they lie, especially since so much of their income is derived in the US. (Which is probably why they incorporated in the US in the first place–to avoid the bite) Of course, to get him to issue an opinion the IRS would care about, I assume we would have to pay lots of money.

-If a foreign group claims to be a non-profit organization similiar to 501 (c) (3) in the US, you can request that the IRS make a determination if the organization meets the same criteria as a US non-profit.

That is about everything I learned. The one thing I didn’t note was whether you treat a group as 1 entity earning 10,000 or 10 people earning 1,000. I am told he covered that in a later session on the same topic so I am inquiring if a colleague took notes specifically on that since that was an area of concern for her.

Back from WAA

Well I have returned from Spokane, WA a bit older and wiser for the experience. There was plenty that happened so I will have ample fodder for posting. Unfortunately, the amount of work left undone while I was away may keep me from my posting. We shall see.

Let me first start by saying Spokane is a lovely city is walk around, especially near the convention center which is right on the edge of a park where Expo 1974 occurred. The conference itself was well organized and there were some procedures that had been adopted that went over very well with the membership–but more about that in a later entry.

I ended up learning quite a bit, but I was concerned that wouldn’t be so when the conference first started (and not just because of my articles on useless meetings, part 2 here). The keynote speaker was Gunther Schuller who has had a long career as a musician and has certainly shown his love and stamina for his craft (he apparently would play in an orchestra for an opera and then walk into a jazz club to continue playing into the night.) However, in my estimation, he really has no concept about what it takes to run an arts organization.

I was really rather angry at the conference coordinators for picking him and had to resist an outburst at various times during the week when I came in contact with them. (I will avail myself of the feedback forms they provided, however, and probably won’t be any more diplomatic than I will be here.)
It was probably the worst example of many of the things I have railed against the arts community over in prior posts.

His whole speech was about how great the good old days were. He didn’t say anything I didn’t know 20 years ago. He cited the miniscule proportion the NEA budget has to the entire federal budget. He spoke of low listenership and programming of classic music on radio stations and lauded NPR for having the courage to play the music. Pop music and network television are the enemies leading to illiteracy and the destruction of culture. It is a terrible thing, he says that Hootie and the Blowfish get to be on the talk shows and Beethoven is no where to be seen. It was all doom and gloom and really just very old news.

It all may be absolutely true, but nothing he said acknowledged the fact that this was the environment in which arts organizations operate today and then try to offer practical solutions that reflect this fact. His suggested solution was sandwich booking where you put a lesser known show between two popular shows. Again, this is a really old strategy that doesn’t reflect how people currently make decisions to buy tickets.

I momentarily thought I might be wrong about this being an old strategy when he started lauding the great success the Boston and Philadelphia symphonies had with this strategy–until he got around to mentioning that he was talking about men who were running the organizations in 1939! His criteria for what constituted good popular music with which to sandwich the new stuff was even more telling when he discounted the value of most of Vivaldi in an aside. In my mind, if someone isn’t comfortable or familiar with classical music, that composer’s “Four Seasons” is probably a good introduction.

The only suggestion he made that I felt had merit was that the creators of a work (composers/playwrights), the purchasers and presenters, and the performers of works communicate with each other more effectively about how to combat the apathy about the arts. He didn’t give any examples other than those I mentioned, but as a general concept it seems to have merit.

On the whole though, I was really annoyed by the talk. I am going to suggest some alternative speakers for next year (Douglas McLennan would have been perfect this year given that he is about a 45 minute flight away from Spokane). In my mind, a keynote speaker should set the stage for discussion throughout the conference–even if it is arguments. The only discussion that came out of this session was akin to churchgoers musing about why sinners didn’t see the light and come to church and congratulating one another for taking their children to Sunday school. As much as I may dislike most organized religions, to properly employ this metaphor I have to say–there wasn’t any discussion about effectively witnessing and converting the great unwashed. (The problem being that the speaker essentially derided the great unwashed for their entertainment habits.)

I’m Off…

As mentioned before, I am off to the WAA conference this week. I am pleased to note that there will be a session on income taxes and international artists. Given my crash course in tax treaties lately, I will be attending that with some interest. Maybe I will find out some new things to pass on to my liasion here at the university.

I went into work today despite the holiday because I will be out of town for a week and really don’t want to have my work pile up too much. The vice-chancellor had been taking about starting an arts administration certificate program so I emailed him expressing my interest in contributing to its development.

Given my *cough* strong feelings about how such a program should be structured, there is a fair chance I could eventually disassociate myself from the program I help develop. Exploring the decisions that go in to developing it, whether I agree with them or not, would be really fascinating for me though so I don’t really mind that I could end up muttering curses under my breath one day.

Stay tuned to find out how it all comes out–the tax stuff and the AA certificate program.

Little Polish on the Skills

So it has been a busy week already. I have had so many meetings that I got that feeling that I ain’t getting anything done and considering I have a lot to do before going to the WAA Conference next week, that ain’t good.

But I have been learning some new things…

Monday I had a meeting with the head of Human Resources. I am on a committee to hire an assistant for myself. The Human Resource department has to look over the questions we are going to ask and approve of them. This is partially to make sure that we aren’t asking any questions connected with the forbidden topics like race, martial status, creed, political affiliation, religion, etc. We didn’t have any of those type of questions, but the head of HR wouldn’t sign off on them because he didn’t feel they would elicit effective answers.

I have to admit, he did have a point. Some of the questions other committee members had submitted dealt with how a person felt about certain situations like meeting new people or their philosophy on customer service. Part of the problem he had was that none of these things were part of the KSAs (knowledge, skills, abilities) of the job description. He encouraged us to rephrase the questions as situationals–what have you done in such a situation or what would you do?

He said that it doesn’t matter how people feel about a certain job as much as how they would act in a situation. His point was that people often hate to do certain aspects of their jobs, but they recognize the value of doing it and doing it well so dismissing them for how they feel might result in you discarding a valuable person.

On the other hand, if they mention they ignored a customer’s complaint because they were incessant whiners when you ask about their experiences, you know how they feel and how they would act.

I never thought of these issues before. So even though it was rather annoying to have to rewrite the questions and couch them in a manner that would satisfy the head of HR and still serve to get the information about the candidate’s personality, I have to admit his way can prove to be more valuable.

Yesterday I attended a meeting of the Performing Arts Presenters of Hawai’i (earlier mention of what they are all about here). We were discussing what our plans were when we attended the Western Arts Alliance Conference in Spokane next week. Not everyone was going so we were making a list of the groups everyone might be interested in presenting so we could check them out and approach agents, etc.

I had been warned to bring an extra suitcase so I could carry presskits and other materials back from the conference. A few weeks after I return, we will all meet again for a marathon review of videos, etc of likely prospects.

Then today I met with a representative of a local hotel chain with whom I am hoping to house most of my visiting performers. I was really reminded of the power of good customer service. I had contacted representatives of a number of chains, but she was the only one that decided that she could better serve me by having me come out and see her properties and treat me to lunch. Of all the others I contacted, only one other has even responded with the information I requested.

The thing is, none of them need my business, especially the woman who took me out. Right now tourism is excellent and there are hardly any rooms to be had on O’ahu. Even though I am bringing a fair bit of business, the hotels can make better use of their time wooing tour operators and travel agents than me. This is especially true because I am asking for kama aina rates (discounts for locals) in order to help me stay on budget.

This woman spoke to me, assessed my needs and then picked the mix of properties of the 20 or so her company manages on my island that would best suit my needs. She stayed away from the really economical places that might prevent jet lagged artists getting off a 5+ hour flight from getting rest and also avoided the ones that were too upscale. My time wasn’t wasted looking at the wrong places.

Every hotel we went to, the general manager came out and met me like I was an important account. They showed me around the rooms personally, offered me water and wet towels to refresh myself. The woman showing me around took me out to lunch at their flagship property where my car was valet parked and returned to me swiftly with my A/C and radio set to create a welcoming environment in my own vehicle. Now perhaps they do much more for travel agents, but they could have done far less for me.

I still have to be conscious of price, but if they end up being a few bucks more a night than another quote I get, they will certainly be getting my business. They know that good customer service means good service to everyone and they know that it is the little touches like the way the valet delivers your car that matters. They also probably know that good word of mouth is the best advertising. Not only will I speak well of them on my island, but because they have properties on the other islands, I will be saying great things about them to the other members of the consortium.

It just verifies my feelings about the importance of customer service and underscores how important it will be for me to rectify all the impediments to customer service at my theatre.

Tax Treaties

So I am learning about something I have never come in contact with before in my career–international tax treaties. Apparently the IRS is joining the INS and making it difficult for international acts to decide to perform in the US. I am told since 9/11 occurred, the IRS has really been cracking down on enforcing taxes on international performers. I guess they feel since they caught Al Capone on taxes, maybe they will get lucky and uncover some plots.

On the other hand this seems like a great topic for the blog so I have to grudgingly give an iota of appreciation for coming in contact with it.

In any case, what this means is that if a performer exceeds a certain level of income in the US in a year, as a presenter you are obligated to deduct 30% from the fees you are paying them. They can file to get it back but that can get annoying as you might easily imagine.

The federal government has apparently gone after a number of universities who haven’t done this for back taxes so my school is taking it very seriously and so are a lot of other places. One of the first things the guy who advised me told me is not to believe folks when they complained we were the only ones doing it. He forwarded me some emails from a Listserv group (definition of Listserv here if you aren’t familiar with the term) that had members from all over the country asking questions related to the tax situation.

Here is what I know so far–Any international performer who makes over a certain amount (the amount differs accord to the treaty the US has with the country of origin) has to have 30% deducted from their fees. Apparently under certain circumstances, this can apply to the value of accomodations and transportation the host organization provides as well. So if you are paying them $10,000 and then provide $10,000 worth of services in airfare, hotels, rental cars, etc you could potentially end up having to deduct $6,000 for taxes. The bit about how much of airfare and accomodations qualifies is a bit more convoluted and apparently doesn’t apply to our situation. Perhaps because they are paying their airfare out of their own fee.

It doesn’t matter if you are paying an agent, it is to be handled as if you are paying the artist directly. (So the performer hates you cause they get paid less, the agent hates you because their cut is smaller.)

The thing that really surprised me is that a we have a group from a foreign country that has incorporated in the US and has its own federal ID number. I assumed that since they would have to file corporate income tax, we would be off the hook with the percentage since the onus would be on them to tell the truth or lie about how much they made. Nope, my guy says. They will be exceeding the $7500/yr threshold set by treaty with their country so unless they show rules to the contrary, they get a bit taken out too.

So the question I have before my people right now–When do we make the performers and their agents aware of the fact they won’t be getting all of their fee, at least not up front.

I am going to a booking conference next week is this going to essentially end my ability to present really good international acts? Are people going to refuse to perform or bump their fees to make up the difference (which is a range I can’t afford). Yeah, there are plenty of great domestic acts and I am looking forward to seeing some at the conference next week.

But I am also living at a crossroads of the world where no racial background is dominant. People are interested in seeing things from their own cultural backgrounds and that of the next person. I don’t think the hyphenated American version of culture is going to cut it here where many people are hardly 1 generation removed from the real thing, if that. And there is far less pressure to move toward a homogenized culture than there is on the mainland so even after a couple generations, an awareness of the real McCoy may not fade.

I will keep folks apprised of what develops and how many people throw things at me out of frustration. I mean I get taxed by my own government all the time, I am used to it. It is just not a part of the American experience I would choose to share with visitors.

Fine, Spend Lots of Money

One of the many things I am doing these days is trying to arrange for hotel rooms for the many performers who will be appearing on stage over the course of the next year. I figured, since I have 100 people needing about 60 rooms over the course of about 30 dates, I might be able to get a good rate. Wrong. This is partly because the economies of Japan and the US are improving enough that people are traveling and there aren’t enough rooms to be had.

However, I also can’t get a good rate because of the hoops I have to jump through to get it. I could actually get some very excellent rates via a hotel broker (a savings of $30 a night per room and considering I need 10-11 rooms on average…)–the only problem is I need a credit card to do it, but the university system isn’t set up with coorporate credit accounts, etc.

I know this is essentially the trade off in working for a university–you don’t have to fear going bankrupt as much, but the fastest you can make a decision is 3 weeks. I also know there are good reasons not to give state employees access to easy credit. However, given that so many transactions are taking place on the internet, state institutions are going to be left behind and left out of the savings. (And god knows, the state could really do with watching what they spend.)

There is a thinly veiled metaphor in there somewhere about how any organization has to keep their policies and procedures fresh and reflective of the current business climate to avoid missing out on easy opportunities to save.

The situation places me in a tough position because I want to cut costs, but the best I can do is the lowest possible price I can get for a purchase order–not the lowest possible price.

The other lesson I am reminded of is the importance of internal communication and networking. Because I am new to the area and haven’t made a lot of contacts, I don’t know the decision makers to call to get a good rate for my substantial needs. Even when I try to get in a back door and talk to people in marketing and sales, I get intercepted by receptionists who direct me to reservations and those folks aren’t interested or empowered to talk about sponsorship opportunities, etc. which might reduce my costs.

Maybe I would be too much of a small fry for the hotel anyway. However, no one is directing me to a person who would make that decision. This is something of a cautionary tale that reminds me to empower my staff to make decisions without consulting me, but that I also must encourage them to bring proposals for interesting opportunities to my attention as well. 80% will probably be people who haven’t really thought through their proposal and have nothing to offer, but 10% might have something of potential to offer (even if they too haven’t though through their proposal.)

Then of course, there is the other 10% who are out and out crazy and are looking of a whole lot for nothing. Those are the folks you hope your staff sorts out before they get to you…(heh heh)

Musta Been Saving It Up

I was looking over some of my old entries and realized I actually never wrote down some good ideas I had connected with my earlier ideas on Drew McManus’ docent program. I have a vague recollection that I was going to mention my ideas in an interview so perhaps that is why I never wrote it here–I didn’t want provide other interviewees with my good ideas. (Hey, given that one place had 300 applicants for the same job, it isn’t outside the realm of possibility someone who read my blog had applied.)

In any case, it is actually a simple extension of my earlier thoughts and philosophies. I think it would be great to train art/drama/music, etc students in a docent program so they learn how to talk about what they do in an manner that doesn’t alienate audience. You don’t want a student standing in your lobby talking to an audience member saying “Well, clearly the dance was inspired by pointillism.” The implication being–if you don’t know what I am talking about, you are an idiot.

Instead, you might want them to say. “Well, the dance was inspired by pointillism. Are you familiar with that term?” And if the person says they aren’t, perhaps the student whips out the Sunday comics and a magnifying glass to show how the print process and the post-impressionism school of painting are similar. Then they point out how the concept was executed in the dance the person just saw or perhaps will see.

The audience sees your venue as a place they can feel comfortable attending and asking questions and your student base learns how to use language that doesn’t require specialized knowledge or make people uncomfortable.

Trying to establish a program like this is going to be one of my long term goals in my current position. It may be difficult because the campus is 100% commuter and clears out about 4-5 hours before performances begin. But there is a strong continuing ed program on the campus too and this type of examination of the arts might hold an appeal for them.

Outreach to Schools

Looking back to Artsmarketing.com today, I noticed they had a link to a FAQ about marketing outreach programs to schools. It is pretty informative for folks who want to do such things. It talks about who the decision makers and gatekeepers for schools are, what times of the year are bad to contact schools to set up outreach, how high school is different from elementary school.

The FAQ also discusses how to position your outreach so it will be more likely to be viewed as valuable to the educational process. It also directs groups to resources if they want to synch their offerings with teacher’s lesson plans, how to create good study guides and generally strengthen a relationship with the schools.

One of the things I was most impressed about was that the FAQ also addressed the perception by the students that the outreach was a free period where they didn’t have to learn or behave. Having gone on a number of school outreaches, I am familiar with this situation. The article encourages outreach groups to establish a protocol with the teacher prior to their arrival and also suggests finding a way to engage and involve the teacher in the process so they don’t give the impression it is an opportunity for escape themselves.

It Really Works!

I realized I had neglected to remove the line in “About The Blog” that refered to me being unemployed. That has, of course, been changed. I also changed the About the Author section because that too was essentially gauged to advertise my qualifications and help me find a job.

The blog actually worked to help me find a job. Some of the folks on the search committee commented on the blog during the interview and even now that I have started work. Some of them continued to read it even after they hired me so I have to watch what I write.

I had asked a career counselor if she suggested people list their blogs on their resumes (the entry is somewhere back in time, I will have to dig it out). She said since I was looking for an employer who would value my innovative ideas, etc, I should absolutely list it. Sort of the idea that I will attract the employers that deserve me. Well, I have to say, 10 days or so in the process. I am really feeling like I am working for a place that deserves me. (Lucky them!) I think I even wrote at one point that I started getting interviewed by places that deserved me/whose ideals and philosophies were aligned with mine.

We will see how far this impression bears out now as time goes on.

Stock Phrases

In my last entry, I mentioned how I was trying to resist using quotes from newspaper critics because it made me feel lazy to borrow someone else’s thoughts. I also doubted the power of such quotes to sway people because the phrases they employ seem over used.

I came across an article in the London Telegraph that refers to a list that the editors compile of over used phrases they felt they could do without seeing. The list applies to book reviews, but if you look at them, you will see quite a few that make an appearance in regard to live performances and art shows.

What It Means to Be Human

Okay, so I am in the middle of writing calendar listings and season brochure material trying to avoid falling into a boring writing style as pointed out by Greg Sandow and which I later commented on

I think I am doing fairly well, but time will tell and I may be too close to my own stuff. One of my other rules besides trying to avoid being boring is to also keep from quoting reviewers. I have seen so many people quoted saying “Fantastic”, “A must see”, “Best show of the season”, etc, etc, that I doubt the persuasive power of such quotes. Besides, it seems like inserting such quotes means you can’t think of enough interesting things to say about it on your own. Since I am trying to get into the practice of generating interesting things out of my own feeble brain, that is just another reason to avoid quoting folks.

On the other hand I was tempted to include a quote from a Pittsburgh paper that called a Dayton Dance Company’s performance “rollicking, lyrical, athletic and emotionally generous quartet of African-American dances” It was the emotionally generous part that caught my eye. I don’t frequently see that applied to people in reviews.

One thing I want to know though–when did being human become a selling point for a show? I constantly see (and I was guilty of it many times myself) people describe shows in terms of things that make us human or remind us of the human condition or celebrate what it is to be human. Andrew Taylor recently commented that people seldom go to the theatre simply because it will raise the SAT scores of kids in the neighborhood. Considering some pregnant women put headphones on their stomachs so that their forming child can be exposed to Mozart, I think there is a greater likelihood of folks deciding to support the arts for that reason than because they have lost touch with what it means to be human.

Now granted there are plenty of people out there who probably need to be reminded what it means to be human. However, I doubt anyone admits they need to be exposed to such stuff.

Again, I think this is a nebulous catch-all term people use out of laziness. It sounds impressive, but it really doesn’t mean much. I have seen it applied to some shows to refer to poignant moments, applied to others in connection with joy and familal bonds of love, and I have seen it applied to shows with incredible violence, hatred, pain and sorrow. You never know what you are going to get if you go to a “what it means to be human” show.

Yes, all these things are part of human existence, but it is much better to say poignant or violent. The problem is, using the term doesn’t help audiences understand art any better than they did when they arrived. It strikes me that this phrase is part of the alienating language the arts tend to use. I am not saying that language should be dumbed down–I am a big believer in people picking up dictionaries and teaching themselves. I am using phrases like “transient state” in my season brochure. Except in this case, the phrase very specifically describes a transformation which is occuring. (and I didn’t want to repeat the word transformation in the description.)

I won’t lie. This is hard. Even with all the practice I have writing about different issues, it is difficult to write something that accurately depicts a performance without falling back on newspaper quotes and important sounding, but empty phrases. This being my first weeks at a new job, there are plenty of other things I could really be spending my time on. But trying to do this well, even if I am not entirely successful, is important to developing my ability to communicate well with audiences.

Is it only my 3rd day?

It should come as no surprise to any of my readers that the first week of a new job at an arts organization doesn’t leave much time for actually writing blog entries. To say that I have spent my last three days writing up a calendar listing for local media makes me sound like a lazy bastard. In reality, I have been doing more than meeting new people and been becoming familiar with the details of my job.

In the pursuit of trying to write up calendar listings, I have essentially been developing my budget for the year. The budget had been set up to a certain point, but there have been additions and substitutions. To simply advertise a ticket price in a newspaper calendar, I have had to develop (read: make educated guesses) a fair part of the budget from incomplete information. And of course, since the info is incomplete, I spend most of my time asking a lot of questions that lead to answers which lead me to ask a lot of other questions about things not actually related to my original purpose for asking, but simply flesh out my knowledge of what the heck I am actually doing here.

I don’t have much new wisdom to impart today except to point people in the direction of some really exciting groups that I will be presenting over the coming year. Some are more familiar to me than others, but all seem pretty interesting.

First you have world renowned folks like The Flying Karamazov Brothers (http://www.fkb.com/) and Ladysmith Black Mambazo (http://www.mambazo.com/).

Really high energy international musicians — New Zealand’s Te Vaka (http://www.tevaka.com) who surround the traditional pate (log drums) with acoustic and electric guitar and toss in high energy and dance which makes it tough to sit still. I also think it will be hard to sit still during Les Yeux Noir’s (http://www.lesyeuxnoirs.net/) visit as well since their part gypsy, part klezmer, part swing jazz music is described as infusing the audience with their frenetic energy.

My theatre is known for the dance performances it puts on so we will be hosting the Dayton Contemporary Dance company (http://www.dcdc.org) and Rennie Harris Puremovement (http://www.rhpm.org/). All that time I lived near Philadelphia and I had to travel to Hawai`i to hear about them!

This isn’t everyone we are presenting–I will link to my website once I finish building it–but these are among those which look exciting enough to spread the word about.

Working Together

So today was my first day of work. I had already gone through the introductions and the paperwork filling out phase of the job over the course of the last week or so when I wandered on to campus to use the computers to search for housing, etc.

Today was taken up looking over the piles of papers and handbooks on my desk to find out what sort of job I actually agreed to do. Then there was the long discussions on what the heck it all meant. Fortunately, the interim director was available to discuss some of the more confusing parts.

One of the more confusing sections which was worth learning about was the way the various arts organizations on the islands work out block booking arrangements. The formed an organizations called the Performing Arts Presenters of Hawaii (PAPH) When they go to the booking conferences, one person concentrates on theatre offerings, another on dance, another on jazz, etc and reports back to the group on what they saw.

Later the members decide what acts they are interested in presenting and discuss who will approach the agents with the offer from the interested members of PAPH. They have worked out a whole system of how airfare, hotels, car rentals, etc and even assess a fee that is paid to the member who books the act on behalf of the others.

Not all members of the group participate equally or coordinate closely with the others and will in fact, make their own arrangements. However, the way the members coordinate to reduce their costs can provide a good example for others. The PAPH people do it out of necessity given that airfare adds so much more to the asking cost than someone driving through the region on the way to another gig might. So just think how much more mainland arts organizations could save if they coordinated so an artist was guaranteed work and had the hotels secured as she drove from Boston to NY to Philly to DC to Raleigh, etc.

One thing that surprised me too was that the PAPH members block booked within close proximity to each other. It stands to reason that an organization on Maui wouldn’t share the same audience as one on O’ahu. However, some of the acts my predecessor booked are performing one night for me and then on the other side of the island the next night. Now granted, it is a 45 minute to hour drive to the other venue even without traffic, but that was something that was really never done when I was on the mainland—and there are far more people in a 45 minute geographic radius on the mainland than on my island.

Somehow it works and it works well which again makes me suggest that other locales consider it too.

Back at the Keyboard

Okay faithful readers, I am back at the keyboard after my move to Hawaii. I haven’t offically started my job yet, but thanks to the help and support of the theatre staff, I have been able to use the office to store my shipped stuff and call around for apartments. I am in an apartment and making the usual arrangements to get phone, cable and electric hooked up.

One interesting observation I have made already is that the theatre is organized under the Office of Continuing Education rather than fine or liberal arts. This shows the orientation and focus of the theatre right off. The building is a tool for community outreach first and then a place where performances occur. From talking informally with the director of continuing education (he actually put me up in his apartment for a week while I was searching for a place to live) I have found him to be incredibly supportive of the people in his department and eager to empower them to do interesting things. He absolutely wants financial accountability, but he also wants to provide his charges with a great experience and the freedom to do a little experimentation. A lot of administrators say that, but are really more conservative in practice. I honestly think I may end up being too reserved for his vision.

It will be interesting to see how things develop. I hope not to end up working so hard I can’t write at all. I do expect I won’t be able to write as extensively as I did while unemployed. Some of the research and writing I did involved 3-5 hours of my time. On the other hand, I will be able to offer advice from a more practical stand point now.

Gainfully Employed!

Okay, I feel fairly confident in announcing that I am actually employed now! I will be flying out on July 28 to find an apartment and a car in Hawaii where I will be running a theatre for the University of Hawaii at the Leeward Community College campus.

Monday, the old computer will be a guest of UPS and on its way to Hawaii in advance of me. The blog may not be updated for a little while depending on how long it takes me to find a place to live and get internet service.

Finally, I will be able to put my mad theories into practice and sythesize more–all of which I will be reporting to you here. The 2004-2005 season is already pretty much selected, however I will be attending the Western Arts Alliance Conference in Spokane, WA this September to start booking for 2005-06 so look for me there!

Development or Destruction

USA Today featured an article about a performing arts center being constructed on the site of Woodstock in Bethel, NY.

I have been following the story for awhile now since I grew up near the site and my mother currently lives within 10 miles of the location. (In fact, I mentioned the arts center in an earlier entry) Artists rendition of the site may be found here.

As you might imagine, there are quite a few people who are not happy that the historic land is being torn up for an arts center. One such group is the Woodstock Preservation Alliance. Although they tend to paint Allan Geery as an evil developer, he and his foundation have been somewhat responsive to the desires of the group and eliminated 90% of the planned construction. (Noted in coverage of the hearings here and here) For their own part, the Alliance isn’t opposed to the performing arts center. They realize its economic value to the area. They just don’t want it on the historic portion of the fields.

If you read the articles and look at the website, it is clear that Woodstock really touched a great number of people. Many of those opposed to the development are from Canada and many parts of the US. In fact, some of those opposed didn’t even attend Woodstock which goes to show how the power of the event has captured people’s hearts and imaginations.

On the other hand, a lot of locals support the site. This may not be unexpected. They live in a section of the Catskill mountains that has been economically depressed since people from NYC stopped flocking to the local resorts in the summer. People are heading back to the mountains again, but it is to attend newly built casinos which is a mixed blessing at best.

The one glimmer of hope has come from Allan Gerry and his Sullivan Renaissance program. He has taken the money he got from selling his cable company to Time Warner and has the local communities competing with each other to get improvement grants. Stories about how communities have mobilized to meet this challenge can be found here, here, here.

So when the man who has helped bring some pride back to the county says he is going to use his money build a performing arts center that will feature the NY Philharmonic, it is hard not to be grateful. Even his opponents admit it will be beneficial to the community.

It is tough to identify the bad guy in this case. There are too many elements to address in this small space, but briefly– Yes, Woodstock is a potent and pivotal part of our history and should be preserved and treasured. On the other hand the developer has eliminated a huge part of his plans for the site. His plans will bring thousands of visitors to the historical site which he intends to preserve a large portion of and do homage to in a museum. The Gerry Foundation has shown itself to be reverent of the local communities so the project probably won’t be cheesy or Disneyfy the locale or Woodstock ’69.

Personally, I think I would prefer the amibiance his project will bring to the local community rather than the one the casinos are going to.

Get Found

I know, I know, I have been neglecting my blog of late. However, there is very good news on the job front which I have had to begin preparing for. I haven’t received a contract/letter of appointment yet and I am superstitious about posting the news until I actually have it in hand. (On the other hand, I have started moving arrangements very much in earnest.)

But I wanted to keep up my practice of giving good advice by directing readers to an Inc magazine article on cheap ways to get yourself noticed on the internet. The article talks about making sure your company is listed intelligently on search engines.

If you are thinking that people can easily find you on the internet by checking out the entertainment section of the local newspaper’s website, remember that I mentioned a couple months ago that people are turning to newspapers less and less frequently for information. They might be looking at the online newspaper site, but don’t count on it.

Your best bet according to the article can be to make sure the keyword section of your webpage includes the right words and phrases that identify your organization, but also that shows where you are geographically. If someone who recently moved to town types “Entertainment St. Paul, MN” you want to make sure you are listed in that search.

The article also mentions how you can get your organization to appear toward the top of the results list without too much effort.

This is what arts organizations are looking for–cheap, quick, easy way to gain exposure so read it and implement it!

When Free Ain’t Exactly Free

If you are like me, you often wondered how the Public Theatre could afford to do Shakespeare in Central Park for free for so many years. Well, it turns out it hasn’t been easy, nor has it been entirely free. An article appeared yesterday in the New York Times on this exact subject.

It turns out you can purchase tickets for reserved seating to the shows and this is not a new development. Founder Joe Papp started an audience sponsor program in 1960. The program was essentially a subscription plan where $7.50 got you reserved seats to 3 of the summer shows. According to the article, Papp felt this pricing scheme was essential for the theatre to survive.

Until recently, the theatre has downplayed the availability of the ticket program for fear of appearing too commerical. Executive Director Mara Manus has really made a push to promote the program this year. $100 gets you a reserved seat. Since the seating is free to all, the money is actually a tax deductible donation according to the website. The benefit you get is not having to stand on line and a preferred seating location.

The Public is capping the number of seats that can be reserved in this manner each night and the rest will be available for free. According to the article, “up to 19,950 of the total 79,800 seats to be occupied this summer will not be available.” The ticket program only covers 19% of the $1.9 million budget for the production this summer. “The remainder derives from foundations (24 percent), corporate donations (21 percent, which includes cash or in-kind giving by companies like J. P. Morgan and The New York Times) and the blocks of Delacorte tickets sold to businesses (16 percent). There is still a 20 percent shortfall.”

So obviously, it hasn’t been the easiest thing to do free Shakespeare all these years. Even the lofty goal of making theatre free to all has entailed selling tickets to those who will pay. I thought perhaps the Public’s other activities generated enough revenue to cover the loss of doing free Shakespeare. But it turns out it hasn’t been entirely free. Publicizing the availability of reserved tickets is a financial necessity. Ms. Mara projects that the Public will be in the black for the first time since 1998. (The Public has a $12 million budget so presumably other measures are being taken in addition to the sale of tickets at the Central Park event.)

This situation holds some interesting lessons for other theatres who try to financially support their free events. Not only will people pay for the privilege of a reserved seat at a free event, they will pay $100 for it. Essentially, people are paying as much as they would for some Broadway shows and they are doing so for a seat exposed to the elements.

I assume all the closest seating locations are taken by those who pay for their tickets no matter how long the first non-donating person has been standing on line. The theatre has 1,900 seats and up to 475 may be sold on any one night. Even though the first non-donating person will have a good seat, there could be some anger on their part if they can’t sit closer after standing on line for hours. The logic that they are getting it for free so they don’t have cause to complain about a donor getting better treatment is usually lost on people–and you have to remember, you are dealing with New Yorkers who can be a little less laid back than other folks. (Edit: Please read comment below where a reader corrects this impression.)

Even though they have been running the program for over 40 years, the fact they are heavily promoting it now means that the first non-donor in line will end up much further back than in the past. (Perhaps 400 people back vs. 100 people back in recent years.) As confounding as it may seem, the theatre could end up with a negative image for more strongly promoting a long time program so they can continue offering a show for free.

It will be interesting to see what happens.

Political Activity

While poking around the web today, I came across the Americans for the Arts’ Animating Democracy Initiative. It appears the project ended in March 2003, but the website still serves as a resource for research on “exemplary arts-based civic dialogue projects”

The initiative was a joint project of the Amercians for the Arts supported by the Ford Foundation based, in part, on the premise that:

“In the workings of democracy, civic dialogue plays an essential role, giving voice to multiple perspectives and enabling people to develop more multifaceted, humane, and realistic views of issues and each other. Yet there is growing concern that opportunities for civic dialogue in this country have diminished in recent years. In the renewal of civic dialogue, the arts can play a pivotal role in many ways.”

They worked with 32 organizations in their Animating Democracy Initiative Lab, giving them support to develop a number of projects. Those projects can be found listed here.

The website also provides links to case studies and profiles that Americans for the Arts weren’t necessarily involved in and reference materials in the resource section.

Amen, Brother!

Andrew Taylor has a great entry today on The Artful Manager. He lists generalizations about non-profits vs. for profits that have annoyed me for ages. I am not as concerned about the negative light with which for profits are cast as I am with the pure motives and results attributed to non-profits.

From my own experience with organizations I have had contact (and a handful for which I have worked) I can easily attest that many non-profits have forgotten what their mission is, produce their share of the crass and pandering and have hardly cornered the market on community building. Non profits’ existence hinges so much on casting themselves as benevolent and beneficial in order to receive grant money that the positive image pervades.

To be clear, I am not just talking about arts and cultural non-profits, but health and human service sector organizations like Big Brother’s/Big Sisters, Boys and Girls Clubs, the United Way and a host of less recognizable social service agencies as well. Though certainly there are plenty of instances where arts and cultural organizations act poorly as well. (Witness Drew McManus’ frequently entries on how orchestra management bullox up the works here and here among others.)

The part of Mr. Taylor’s argument that really interested me was his thoughts about why one would seek non-profit status:

“The cause would be my choice of creative expression and the context of a consumer market’s willingness to buy it. When there wasn’t adequate volume or density of consumers to cover the cost of my work, the effect would be a drift toward nonprofit status. When there was a sufficient group of individuals that wanted to buy the work at a price that covered its costs, the effect would be a drift toward for-profit status.”

and a little later…

“Tax status is not a cause. It is not a source of nobility or honor or excellence or any other foundation-friendly word you care to utter. Tax status is a tool, a step, a way, an option. To boldly paraphrase a favorite quote of the gun lobby: ‘nonprofits don’t make art, people do.’ They just happen to choose that tax status sometimes along the way. But they can also choose another if it serves their vision, their purpose, or their art.”

In the course of all the interviewing I have done for jobs, I have spoken to boards of directors who are just starting an arts organization and are looking for a person to run it for them. Because they sincerely want to create an organization that benefits the community, and because they have found government and private entities that will give them the money to do it, they inevitably have formed a non-profit to reach this end.

Even as a person in the profession, I haven’t really questioned this because I don’t really know of any alternatives. If I was starting a for profit business I could go to a bank for loans or find investors but I can’t really think of any place outside of a city like NY or LA that a person could do either and be taken seriously. Unless you are all already wealthy, how can a group of people get together to build a performing arts center without going the non-profit route?

But I agree with Mr. Taylor’s idea–if you think there is enough interest in what you are doing that you could pack the house, why not try to make a profit first and then move to non-profit status if you discover that plenty of people have the interest to pack the house, but not the means to support the organization by themselves.

This is something I will be contemplating. I will be keeping my eyes open for articles that might show that such an idea is viable. If anyone sees one, please direct me to it!

Independent Thoughts

I came across an article on the Inc website titled: An Entrepenure’s Declaration of Independence, by Rhonda Abrams.

Because many elements involved in running an arts organization are similiar to running a small business, I saw a number of declarations included here that an arts administrator would do well do heed.

Among them are: “Independence from 80-hour work weeks”–Many arts administrators end up putting their body and soul into the job. (I know I and some of my friends have at least.) Most people do the job because they love it, but when you aren’t getting much sleep, you end up resenting your work rather than loving it.

“Independence from overly-powerful customers”–read this one as including patrons, donors, board members, etc. The author’s advice is mine as well–diversify your base so falling from grace with one person doesn’t put your programs in peril.

“Independence from overly-dependent employees. If your employees are not allowed, encouraged, or developed to make independent decisions, then you’re going to be constantly burdened by their dependence. Create a working environment that gives employees responsibility and authority, making certain that employees are also given the training and support to handle such authority. ”

That one says it all for me as does the next one…

“Independence from a sour work environment. You started your own business so you could enjoy going to work; you certainly don’t want petty office politics, personality spats, and malicious gossip to ruin your daily life. Treat your employees, customers, and vendors with respect, and they’re less likely to want to declare their independence from you!”

“Independence from constant insecurity”–Probably the one problem that faces the majority of arts organizations–financial insecurity. I am sure a lot of people would be a lot happier if it were much easier to build up cash reserves/endowments for a rainy day.

There are a few more “independence” points the author makes (from overhead, bureaucracy) that give you something to think about and makes the article worth reading. (It is also rather short and an easy read.)

I hope everyone in the US had a good independence day and will perhaps take this summer (which may be a lull period for some) to mull over how you might declare your indepedence from the forces that assail you.

So Many Niches, So Little Money

A while back I noted an article that discussed the fact that while newspaper circulation is down on the whole, ethnic newspaper circulation is experiencing growth.

According to another recent article in the Philadelphia Inquirer, the same is true of magazines and journals. Magazines focussed on to very narrow audiences, (people trying to get pregnant, people who like hybrid cars and living like tycoon Donald Trump are among those mentioned), are beginning to appear more and more often.

As I mentioned in a number of earlier entries, this type of thing makes it very difficult for organizations with limited budgets and a mission to reach a wide portion of the audience. If people are getting their news and information solely from a few sources with limited circulations, it makes it increasingly difficult and expensive to communicate with a fairly large number of people. (Of course, it being able to promote directly to people who fancy themselves tycoons can be useful.)

This is probably one of those cases where reality runs counter to expectations. The advent of email was heralded as the beginning of the paperless revolution, instead paper consumption went up. Now where the internet might be expected to be cutting costs since you can email instead of snail mail brochures and information to patrons, it has created the expectation that one can access information specially prepared and filtered for one’s own interests and view of the world. So now those “savings” have to be employed to put your information in a thousand places instead of a handful.

Don’t you just love progress?

Arts Attendance=Longer Childhood

Due to a horrendous virus attack I missed making an entry yesterday. (Took me 8 hours to get virus software installed and working due to virus interference.)

Because it is lovely summer time I thought I would make an entry that isn’t so much musings and research on helpful resources as it is about plain amusing thoughts.

Both these links come to me by virtue of Artsjournal.com. The first is a study done in Italy that shows a link between watching TV and playing video games and the earlier onset of puberty. It seems that artifical light and exposure to television and computer monitors lowers the amount of melatonin in your body which has been shown to be a factor in hastening the start of puberty. Regular exposure to sunlight and darkness slows this process.

Now my grandfather always said playing outside in the fresh air would put hair on my chest, but it appears he was just plain wrong!

I was thinking it might be helpful for arts marketers to exploit this study. It would be inconcievable that children would sit quietly in the dark without some form of entertainment, so take them to theatre/ballet/opera/concerts. While the performing arts do use artificial light to illuminate their productions, there is far less of it than sitting in front of a TV or even reading under a lamp. Isn’t it still better that a child be exposed to the arts and extend their youth and innocence just a little bit longer? And with all the sexual imagery on television these day, also preserve their brains’ innocence as well? There is less sexual content in 2 hours of O Calcutta than two hours of television.

On the other hand, late bloomers will probably use the study to rationalize why they should watch more TV.

The second article is an amusing column from the St Paul Pioneer-Press (username: ajreader@artsjournal.com, password: access) The paper’s theatre critic writes a satirical article claiming that NEA chairman Dana Goia has teamed up with the Department of Homeland Security and created a color coded warning system to alert patrons that they might be experience “”heightened and specific” threats to the integrity of a given performance.”

These “threats” consist of sitting next to a person who will make multiple trips to the restrooms, cellophane crinklers, cell phone and pager rings, people who explain and narrate the play to their neighbor, etc.

Protecting the arts patron from the terror of these experiences are marshals armed with tranquilizer and curare darts (the latter reserved for the most heinous offenders) and electromagentic gaget neutralization devices.

It is a fun little article. It is even more fun if you make up your own list of punishments for all the offensive behavior you have experienced while attending a performance. Since even the fines system for offenders in NYC is difficult to practically enforce, if you are going to dream, dream big!

Nothin’ to Say

Except for a couple research papers, something I am trying to avoid covering too much here, I haven’t really come across any new and interesting ideas lately. Perhaps it is the summer days making me lazy, but I am actually reading articles as much as I have ever been. However, I don’t know that discussing the success of the Yuengling brewery has a lot to teach the arts at this point. (Though they did weather Prohibition and the Depression so perhaps it offers a lesson in survival during bad economic times.)

On the other hand, it doesn’t take a lot to read my entries these days! I am sure to find something interesting and applicable soon enough so keep on stopping by!

Blog Control

Last month I made an entry about the Seattle theatre On the Board’s use of blogs to present attendee’s reviews of the shows. I had been disappointed by the fact that an administrator from the theatre was acting as a gatekeeper and approving the entries.

I came across a Seattle Post-Intelligencer article via Artsjournal.com today that discusses the blog project in a bit more depth. I accept that they felt the post approval process was necessary to avoid language and personal attacks. I have read some internet forums where the conversation left the topic and devolved into such attacks. I have also been a member of forums where people were very civil and the worst attacks were teasing about someone’s love of Kit-kats. I think it insults the audience to assume that things are going to go badly from the outset.

I have purposely left the comments portion of this blog open for that very reason. If anyone wants to post something, good or bad, they are free to. This is not to say I don’t keep an eye on what is said and edit it. To this point, I have only removed ads for penis enhancement. I may edit derogatory language in the future, but I prefer to leave things open at all times. I believe that the power of this medium lies in the fact that someone can say something incredibly critical of someone and there is an opportunity for someone else to see it or Google to archive it before it gets deleted.

This has happened recently with the federal government before they took steps to avoid having their pages archived. Departments shifted their officially stated policy and tried to make their webpages seem like it was always that policy until someone dug up the archived copy that showed it wasn’t so.

Because it is so easy to make changes to electronically presented material, the “truth” become violatile and transient. Even if it reflects negatively on me, I think it is important that there exists an opportunity for my critics to discover what it was I deleted in anger.

My philosophy of the blogosphere notwithstanding, I did find a couple of things On the Boards is doing to be interesting. The fact they are not just letting audiences know the opportunity to blog exists, but rather are inviting specific people to review them is great. (Though they undermine their position of openness credibility by reserving the right to edit.) Despite the fact many people seem to have no problem expressing their opinion online, there are still many folks who have strong views and don’t comment. (Hint hint all ye readers of my blog.) Picking people to write gets the ball rolling and insures at least their friends will visit the site to read what they had to say.

It is no surprise what other parts of the article I found interesting–it was the sections that confirmed my vision of what blogging can bring to arts organizations.

“Because OTB performances typically run either three or four nights and daily newspapers no longer review theatrical events overnight, people who wait for a critical heads-up before deciding to buy a ticket have a single night to do so, at most two. By that time, if it’s a hot performance, tickets are gone.

Imagine for a moment that newspaper reviews were plentiful, timely and unfailingly expert. They would still be one-way streets. Critics expound. Readers moved to reply have to write the critic for a response or write the editor to see their letter in print, and by that time the performance has concluded its run.

OTB bloggers begin typing after the curtain closes, posting their reviews opening night. Readers respond and presto: OTB has a real dialogue on its hands.”

and a little further on:

“What a gift, especially if you happen to hang out with dullards. You love them, but they’re more likely to sprout wings than be able to discuss the aesthetics of Shaw on stage. Now you can kiss your dullard goodnight and log onto the intellectual action. “

I especially liked this last bit because I had never thought about it before. It isn’t world shattering and a bit humorous, but it does take the pressure off a friend/significant other who attends with an avid arts lover to provide an intelligent discourse on what they just saw. Husbands already feel they have done enough by staying awake through the ballet but to have to talk about it afterward! That is the straw that breaks the camel’s back! Now they can be judged a good spouse for tolerating a night at the ballet because there is a ready made community in which the wife can debate the finer points ad infinitum.

Of course, as an arts administrator, my goal would be to find a way for the husband to enjoy himself as well. For those who are interested in the arts but are intimidated, the blogging and discussion forums can be as valuable a resource as it is for the aficionado. People’s true identities are protected by the nicknames they assume so the novice attendee can feel comfortable asking elementary questions without fear of being identified in the lobby as the stupid one. Or they can simply lurk in order to read and learn from what other folks have to say.

Dang, I really need to get employed soon. I am just dying to start to put some of these ideas to use!

Comments anyone?

The Master’s Voice

Though I have a couple research papers I can discuss, I hate to have this blog get bogged down with me summarizing stats and figures. While it can certainly can provide interesting information and allow arts folks to make a decision about whether they want to read the original document, it can get boring.

That being said, I did spend yesterday trying to find out if anyone has done research on university-arts organization relationships like those I discussed yesterday to see how each fared in promoting their individual agendas and preserving their identities. If anyone knows of any, please let me know.

In an attempt to provide some interesting material, I found an interview with Douglas McLennan, the gentleman who writes/edits Artsjournal.com. He has been writing Artsjournal since 1999 and discusses some of the trends he sees in arts worldwide.

Among the trends he has seen have been: concern about arts funding and the digital age blurring the lines of who owns what and what constitutes ownership. He also notes that since Sept. 11, people have become much more conservative in their artistic tastes. There isn’t as much an interest for in your face art. Rather people are looking for offerings that make them feel comfortable or lift them up.

When asked why he started Artsjournal.com, he mentioned that as a writer for the Seattle Post-Intelligencer he came across some articles on the web that were very interesting and he wondered why he had never heard about these stories in the months since they came out. He decided to create a website that collected a broad range of arts stories in one place so people could quickly get a sense of what was happening internationally in the arts.

His decision to add bloggers to his website came out of a recognition that arts coverage was declining in the newspapers and journals across the country. He wanted to provide a place where intelligent discourse on arts topics could be presented without the concern for space and time that other media face. He also feels that the presence of conflicting views allows the web to present a product of higher quality than a newspaper.

A newspaper arts writer may feel compelled to be nice because they are the only voice about the arts in town. When there are many voices expressing their views on the same work, it allows the individual more freedom to present their true views because responsibility for a show’s success or failure doesn’t rest solely on their shoulders. They are important opinion leaders, but not the only opinion leader. The competition pressures the writer to keep his/her skills sharp and to consider a wide range of perspectives.

Give it a listen if only to hear the voice behind the website.

Watch Where You Hitch Your Wagon

Over the course of the last few years I have noticed a number of arts organizations which have allied themselves with state universities in order to alleviate some financial difficulties. Many of these relationships have been more or less alliances and partnerships. However, in a couple cases it has been more akin to selling off one’s soul piecemeal.

As I have written about before, the Asolo Theatre in Sarasota, FL started out as a partner of Florida State University. At one time the Asolo and FSU built a facility together which ended up housing the theatre and the university acting and motion picture, broadcast and radio conservatories. As financial difficulties mounted, the theatre company turned to the university for help and the school ended up owning pretty much everything the theatre owned. In time they were actually paying the salaries of seven of the theatre company’s top staff.

The last time I was down in Sarasota I found that Florida State University had also taken over the administration of Ringling Museums (not to be confused with the Ringling School of Art and Design) which shared a parking lot with the Asolo. (At one time the Asolo Theatre Company performed on the Ringling grounds in an Italian Baroque theatre brought over from Italy.) The museum had been struggling financially for years and turned to the state for help.

Given that the Sarasota Ballet moved in to the vacant Film Conservatory space when that educational unit moved back to the main campus in Tallahassee, Florida State University actually exerts some control over three formerly independent arts organizations. Of the three, the ballet still retains the most autonomy because they are more or less a resident of a state owned building rather than subject to its governance.

A similiar thing happened in Orlando when I was working at the University of Central Florida. The Civic Theatre of Central Florida was in financial trouble. They turned to the university, merged with the university theatre and now after a couple of gradual steps the space is now a venue of the university theatre program. The old Civic Theatre operates in some of the spaces as Orlando Rep (though you wouldn’t know it since the Theatre Dept website doesn’t mention them). However, the board of directors is heavily compromised of people from UCF’s development, university president and arts and sciences dean’s offices.

While this state of affairs does show that the State of Florida does actively support the arts, one wonders if it is worth it in the long run. When you are beholden to the state, many of your decisions are open to scrutiny and questioning not only by your own board of directors, but by myriad people in state government.

A case in point, the Asolo’s agreement with Florida State Univ. was that the producing artistic would retire in 2003. He decided he wasn’t going to retire so the university decided it wasn’t going to continue to pay the salaries of the top 7 administrators if he wasn’t going to leave. The theatre board resolved to pay the $400,000 in salaries in order to keep him at the helm. The university also decided to pull the acting conservatory back to the main campus in response to the weakening relationship it was having with the professional company. This news pretty much horrified the community.

Since then, things have been resolved and the conservatory is slated to stay. (Though people are wondering about that in light of some recent events.) It just illustrates the dangers of looking to a state institution to save you.

There is also the question whether weak organizations should be propped up by the state and given the security to perpetuate poor practices on the tax payer’s dime or not. I personally would be heartbroken to see the Asolo close or the Ringling end up selling off all its art works because it couldn’t keep afloat.

But the truth is, the state doesn’t really know how to run theatres and art galleries. The conservatory faculty that has taken up residence as partners are focussed on education and not administration of the other organization. The state isn’t in the best position to come in and provide expertise and guidance as to what was done wrong and what steps can be taken to improve the situation. The best they can do is hire consultants to provide guidance in their stead. To the best of my knowledge this did not happen in any of these instances.

With cuts to both arts and education in many states, these organizations may find that they have just delayed the inevitable and that they may soon have to fend for themselves.

Front of House

One area I have been involved in either directly running or indirectly supervising nearly everwhere I have worked is the front of house. Depending on where you are, this phrase can encompass both the box office and house management or just house management. Today I wanted to focus just on house management.

Because box office handles money, the area is usually given the attention it is due. In the course of attending performances though it has seemed that the whole concept of house management is limited to instructing people to smile, hand out programs and point to the restrooms. This may be okay for the spring high school musical which only happens once a year, but anyone doing performances on a regular basis owes it to their audience to have formal processes in place.

Some theatres I have worked at have required the front of house staff to be certified in CPR and First Aid. I believe in certain categories of theatres in New York City it is required by law. This is one of the best indicators of how important the training of a house staff can be. If there is an emergency, they are in a position of being the first representatives of the organization on the scene. How they act and what they are able to do reflects most on the institution.

Even if it is not feasible to have all your ushers trained in CPR, there should be a procedure established to deal with emergencies. If there is problem who should be called? This doesn’t mean just dialing 911, but if you are on a college campus do the campus police need to be called, do you call the managing director, etc? Where is the phone that is used? Is it accessible? In some theatres the box office is closed up by the second act. If that is where the phone is and no one has been given a key, lives could be in danger. How do you communicate with the stage manager and performers that the show needs to halt to allow paramedics to enter in the next 3 minutes?

If there is a fire who makes an announcement? What doors are opened and where are ushers stationed to direct people outside? Are there enough flashlights on hand to address this situation?

If the power goes out who goes on stage with a flashlight to make an announcement while someone else calls the power company to determine how long the delay might be. What do you tell people about the refund policy if the show can’t go on?

In the course of my career I have been fairly lucky and had no fires, a couple heart attacks/strokes, a number of trip/falls and a few power outages. In all cases I was glad that I knew the procedure of handling and reporting these problems.

House manager and usher training is, of course, not all about emergencies, but the more mundane task of good audience relations. Knowing who to call to adjust the heat or air conditioning isn’t as crucial as calling 911 but it is important to the audience. The same is true of knowing what house seats are available to alleviate ticketing problems.

Their role of the front of house staff starts before the audience even arrives. Among the things they should be doing before the theatre opens is checking the cleanliness of the facility.

Even if you have a cleaning crew, it is useful to have ushers checking the lobby, restrooms and seating area for garbage that might have been dropped since the cleaning people were there. Burned out light bulbs should be noted, cigarette receptacles checked, trash emptied and bags replaced, front stoop swept, banners and signs fixed so they hang straight, etc.

It is very important that the front of house staff has access to cleaning supplies. It may be a revolting job, but often they are the ones called upon to wield a plunger in a toilet and a mop to clean up toilet overflow or vomit. Unfortunately, I have been faced with these types of emergencies far more often than heart attacks and power outages. I mastered the manuever of holding a can of air freshener at my thigh and spritzing as I passed through a crowded lobby by necessity.

Once the audience arrives ushers should be attentive to patrons and not focussed on talking to each other. Those who look lost or confused should be approached and aided. In many cases there isn’t enough seating in the lobby and folding chairs need to be brought out for people with mobility difficulties while they await the opening of the theatre.

Once the theatre does open ushers need to be pleasant, attentive and know how to accurately direct people to their seats. There should be a sufficient number of ushers stationed throughout the theatre to aid patrons. (I always found a minimum of 2 ushers per door with and additional 1 per every 100 seats in the theatre to be a pretty good rule of thumb. It provides a little flexibility if some people don’t show up.)

Once the show does start, ushers with flashlight should be strategically placed around the theatre and near the doors to aid in the arrival/departure of those needing to use the restrooms. This is one of the most difficult things I have tried to implement because inevitably the usher becomes involved in watching the show even if it is the 80th time they have seen it and miss the fact that someone is stumbling up the aisle and crashing out the doors.

There should also be a sufficient number of ushers in the lobby to help with late seating after the show starts. Before the appropriate interval for seating arrives, they should instruct the patrons about what is going to happen when they enter the theatre. I don’t know how many times I have been watching a show when the usher started instructing people after they entered the dark, quiet room.

If there is a particularly large number of people to seat, they should be lined up in reverse seating order (People for row M followed by those for J, G, E, B, A) so that the people can be “dropped off” as the group makes their way forward. Again, seems logical, but I have seldom seen it instituted unless I suggested it. I think it is because the ushers themselves share a perception that the job they are doing doesn’t take any thought.

After late seating has been taken care of, ushers in the lobby should be watching for people returning from the restroom so they can get the door for them. Not only is it a sign of good service and attention, but it prevents the door from making too much noise as it closes.

Intermission and the end of the show people are attentive, open and close the doors, etc and then help clean up at the end of the night.

One of the most important tools in Front of House Management is the end of performance report. Copies should be distributed to the administration and maintenance. Often stage management receives a copy as well. This is the way incidents are recorded and the status of the show is communicated to people who weren’t present. Often it lists what ushers didn’t show up, problems with the physical plant that need to be addressed, time the show and intermission started and ended, audience complaints, medical emergencies, if actors are wandering the lobby during the show, if there are a large number of people consistently arriving late, etc.

All this information helps people make decisions about how general operations and performances need to be run. Does the theatre need to recruit more ushers and train them better? Should the thermostat be moved away from an exterior door? Should alternate directions be provided so that people can avoid traffic congestion?

The front of house area is integral to the success of a performance venue because the response to emergencies and audience concerns rests so heavily upon this area. Providing at least key staff members with the training and information they need to address these concerns is essentially a necessity.

Board Questions

A month or so ago, I noted BoardSource.org as a resource for board related questions such as how to form one and what it means to be a board member. I wanted to revisit it and take a closer look at what it offers.

While portions of the webpage like the Topic Papers are only available to members ($137/yr, $250 for 2 years), there is still plenty of guidance provided in other areas. One of the services they provide are examples of “governance in the news” where they list a news story and then provide a brief commentary on the implications of the story.

The Q&A section is fairly large and briefly covers a wide range of topics. I thought I would summarize some of the contents just to give readers an idea of some of the considerations that go into non-profit board service.

Assessment, Effectiveness, Strategic Planning-These three sections deal with questions about the board assessing its effectiveness as well as how to evaluate the executive staff member.

Board Development and Composition/Structure-These areas deals with mission/value statements, effective board retreats, board size, term length, diverse membership without tokenism and the governance/nominating committee. The composition area also provides statistics about how many minority and female board members there are in the US.

Board Meetings-This is a large area of the website dealing with everything from how to run a meeting, how often to run them, sunshine laws, parlimentary procedure/Robert’s Rules of Order, attendance and minute taking.

Compensation-This section deals with the rare case of board member compensation (non-profit board members do not get paid, unlike for-profit members), doing business with board members and IRS sanctions for exploiting non-profit status.

Financial Issues-A very detailed and very important section that deals with audits, finding an auditor, questions a board should ask about finances and about audited procedures, investment policies, endowments, unrelated business income tax, assessing the budget.

Fundraising-Another big, crucial area that covers questions like: “Should board members be required to make an annual contribution” (and how many organizations do require it?), restricted grants, best solicitation methods, donor recognition, what foundations look for in board governance, case statements and fundraising resources.

Legal Issues-Still another important area for boards. Here they deal with conflict of interest, ethics, proxy voting, Director and Officer Insurance, Form 990, lobbying and political action committees, laws governing non-profits, sunshine laws and finding a lawyer and insurance agent.

Nonprofit Sector-This is just a general information area on non-profits. Talks about what they are, the difference between 501 (c) (3), (4) and (6) status, finding college courses in non-profit management, researching financials of non-profit orgs, etc.

Organizational Issues-Basically covers making the decision to become a non-profit and the paperwork and issues to be addressed to implement that plan.

Recruit and Orient- This section deals with deciding what type of people (profession-wise) will give your board depth, questions to ask potential members, information you collect from members, courting new members and whether to have board member contracts.

Role and Responsibility- Very important section, especially for those who have never served on a non-profit board. This area discusses differences between governing and advisory boards, why non-profits need boards, what to do if you don’t agree with the board decision, duties of a board chair, board member sabbaticals, disruptive board members and benefits of board service.

There are also sections (names are self-explanatory as to the contents) on Board/Staff relations, Board Chair/CEO relations, Roles of Committees and Canadian Nonprofit resources.

As I mentioned, the answers aren’t very detailed, but they do provide guidances as to where to find specific answers. The Q&A section would be valuable in providing a potential board member a fairly thorough overview of what non-profit board service involved.

Bloomsday or Doomsday?

On occasion I have had some crises of faith regarding whether I belonged working in the performing arts. However, I have never had a day when it seemed events were conspiring to tell me to find another line of work as I did yesterday. June 16 being Bloomsday provides a nice rhyme for the title of this entry. However, if you find James Joyce’s writing style to be strange, it might be an apt comparison because the day was rather strange.

I will keep names anonymous and details very general because there are some very nice people working hard to get me a job and I don’t want to seem ungrateful for their efforts.

It all started last week when I was offered a job by a gentleman at Organization A. It was a nice offer at what appears to be a very exciting place to work. However, I had an interview set for June 16 with Organization B which really sounded exciting and captured my imagination to some degree. I was sort of torn between putting Org A off until I could interview at Org B and the idea that it might do a disservice to Org B if I interviewed there knowing I had a job offer elsewhere.

I make every attempt to deal fairly openly and honestly with people. I try not to cynically play people off against each other to exploit a situation only for myself. In the end though, being practical and slightly paranoid, I decided I couldn’t official count on having the other job until I got it in writing.

It was fortunate that I took this stance because the next person up the hierarchy at Org A called me and offered me the job at significantly less salary. Apparently the person who offered me the job went on vacation without noting the salary I had been offered. Much to the superior’s credit, he resolved to personally work on getting me the salary I had been offered.

Meanwhile, I planned my trip to Org B in earnest. I was still intrigued by the opportunity and knew now I was correct in not counting my chickens too early. The trip to Org B was 2.5 hours but I gave myself 3.5 in case of traffic. Worse came to worse, I got there early and wandered around the neighborhood and reviewed my notes for the interview.

About 1.5 into the trip, my car broke down. The really crappy part was that I had taken my car in last week because I heard a sound that implied this would happen. The garage told me I was wrong, the problem was elsewhere and didn’t actually look in the place I felt it originated. However, I was right and a squeak turned into a crunch as my wheel bearing fused to the spindle and I went from 65 to 0 pretty quickly. It took me 4 hours to get it towed and fixed.

By that time Org B didn’t feel it was worth my coming down and said they would try to reschedule. I don’t hold much hope of actually landing the job though. I limped back home, depressed.

Once home I got an email from Org A saying they were sending my appointment before the chief executive for approval. Since I was told the chief executive had to approve the higher salary offer, I found reason for optimism.

Then I got a call in the evening that informed me that the position approval might be delayed slightly as the board had fired the chief executive and it might take the interim replacement a little bit to sort things out.

I have always thought of Fate as a subtle force, but after a day like that, it is difficult not to envision someone really yanking hard on the strings.

Useless Meetings Part 2

Yesterday I addressed a monograph on the value of conferences in the pursuit of developing cultural policy. The authors noted that generally, with the exception of really disorganized groups, meetings of this sort were not terribly valueable. My last entry looked at the barriers to success, today I want to review the solutions the authors suggest.

I should amend my former statement a little–the authors believe that conferences don’t contribute to the formation of policy currently. They do suggest ways to remove the aforementioned barriers so that constructive work might result. Among them are:

-“Build and foster policy communities within art and culture. Consider the creation of a convening authority an independent body, or honest broker, that can support special forums (what we are calling “policy thrusts”) to bring together different parts of the cultural sector to engage in focused and deliberate dialogue and to move from strategy and problem identification to consensus building, action plans, common research needs, and coalitions around pressing policy problems.”

-“Define problems, set agendas, develop policy alternatives and reform government services and programs. Arts leaders should encourage foundations and governments to create taskforces, working groups, and special commissions to advise and interject in policy conversations at the local, state and federal levels.”

In this regard they suggest keeping the focus of the taskforces limited “not simply “the arts in San Diego,” for example, but a topic that can yield practical policy recommendations: for example, youth and creativity; quality of life; spaces for creativity; cultural districts; creative industries; and support for working artists,etc etc..”

-“Improve methods to document policy discussions at annual meetings.” This seems to be exactly what Andrew Taylor’s band of graduate students have been doing at the National Performing Arts Convention. In fact, the report explicitly suggests using graduate students to act as recorders of “all policy-relevant comments. By identifying these statements, tracking policy concerns and more systematically documenting what is discussed, association staff and the broader membership can better gauge the policy dimensions of a conference session.”

-“Offer professional training and development: policy education through workshops.” Since many cultural administrators aren’t practiced in the process of policy making, the authors suggest workshops that empower people with the tools to do so.

-“Organize policy roundtables” As I mentioned yesterday, one of the research findings of this study was that conference participants felt more was accomplished in informal discussions after a meeting than at the meeting itself. The authors suggest that such post-event gatherings should be organized to encourage discussion by those who can attend.

-“Diversify participants and panelists and publicize and promote cultural policy expert.” As mentioned yesterday, the roster of speakers at conferences has become increasingly insular of late. The authors encourage not only inviting government officials, but people from other industries who can provide insight about policy development.

-“Call attention to the policy dimension of meetings…In order to highlight the policy dimension of meetings and to help attendees identify policy-relevant conversations, associations might consider identifying a “policy track” at their annual meetings…A track is simply a set of conference sessions that fit within a general approach or topic area. Many sessions can be cross-listed under more than one track.”

-“Conduct formal, in depth evaluations: National service associations should consider employing more ambitious evaluations – similar in scope to the recent pARTicipate2001 assessment in order to trace over a period of time the learning and action that results from a meeting. These evaluations can reveal how participants (from junior- to senior level arts professionals) approach meetings differently and how they take away from these gatherings.

-“Cross-sector initiative. Foundations interested in advancing cultural policy might consider supporting a special initiative to connect cultural policy to more established policy fields and help cultural leaders participate in broader policy discussions in their communities, states or regions.”

-“Integrate cultural policy concerns onto the agenda of other policy professionals. There is a wide gap between the professional planning community and the cultural policy community. Planners need to think more integrally about arts and culture, and they need to understand more fully how the arts can serve the goals of community/urban/regional planning.”

Some interesting things to ponder. I would certainly be more interested in attending conferences/meetings for policy education if people began to adopt this approach. (This is not to say I don’t enjoy attending conferences for the other educational and networking opportunities they offer. I have just been frustrated by a lack of what I perceived to be constructive, practical solutions.)

For all the material I directly quoted from the report, there is still plenty I omitted (specific examples of what the authors were referring to in many cases) so it would probably behoove anyone interested in policy formation to read the whole of the monograph.