People Are Reading Less AND Barnes & Noble Is Opening More Stores Than Ever

The National Endowment for the Arts recently released data showing that the number of adults and children (most of the data from surveys of 9 and 13 year olds) has been decreasing over the last decade.

 …according to its 2022 Survey of Public Participation in the Arts (SPPA), conducted by the U.S. Census Bureau, 48.5 percent of adults reported having read at least one book in the past year, compared with 52.7 percent five years earlier, and 54.6 percent ten years earlier. Meanwhile, in 2022, just 37.6 percent reported reading a novel or short story, compared with 41.8 percent in 2017 and 45.2 percent in 2012. As we said at the time, the fiction-reading rate was the lowest in the history of the SPPA, a survey that goes back more than three decades.

[…]

….the share of 13-year-olds who reported reading for fun “almost every day.” In 2023, the figure was 14 percent, down from 17 percent in 2020 and 27 percent in 2012. The share of 13-year-olds who fell into this reading category in 2023 was lower than in any previous test year, …

[…]

For decades, more than half of all nine-year-olds reported reading for fun “almost every day.” In 2012, that figure was 53 percent. In 2020, it dropped to 42 percent, and in 2022 (the most recent year for which data are available), 39 percent. Also in 2022, the share of nine-year-olds who “never or hardly ever” read for fun was at its highest: 16 percent.

Since these trends existed prior to the pandemic, we can’t blame it on Covid. I was harboring some hope that being cooped up at home might have led more people to pick up reading as a habit.

On the other hand, Barnes and Noble is planning on opening 58 stores in 2024, more stores in a year than they have since 2009. In some cases, they are re-occupying buildings they left years ago. From what I have been reading over the last year, some of their success seems to be attributable to the corporate office giving the individual stores more license to customize their spaces to the communities in which they are located and aim for a more independent bookstore vibe. The company recently bought a local bookstore chain in CO with the intent of operating under the local name rather than Barnes and Noble which seems to reinforce their local flavor strategy.

The BN store near me seems to always be hopping despite the dwindling fortunes of the mall surrounding it. It has appeared to be a third place gathering space for a lot of tweens to interact in a way that makes me secretly grateful. I have seen articles claiming there is a resurgence of reading among Gen Z thanks to the BookTok trend on Tiktok.

But I think both the decline of reading and Barnes and Noble’s growing success can be true. I wouldn’t be surprised to learn that Barnes and Noble is increasingly finding success selling non-book products, services, and programs. It all bears watching and considering.

Doing The STEM Strut

h/t to my friend Tonja Khabir for linking to a CNN piece about Yamilée Toussaint, the founder of STEM for Dance, a program which integrates dance with STEM subjects to encourage girls of color to pursue careers in STEM fields.

If you are thinking this sounds familiar, I had written a couple of blog posts about Philadelphia based DanceLogic, a program that is also designed to encourage girls of color to enter STEM fields.

For Toussaint, the germ of STEM for Dance started when she was studying mechanical engineering at MIT and was one of two women of color in her major. The article says the organization has programs in nine cities. It appears the activities are a mix of school clubs and camps in which the girls can participate.

The organization’s school and summer programs typically attract girls who identify as dancers but are hesitant about STEM. Through the supportive community and hands-on projects, the girls begin to see themselves as programmers, engineers, and innovators.

[…]

Rather than teach dance and STEM separately, the program combines the two. Working in small groups, the girls choreograph dance routines that include STEM elements, such as LED light strips that they code to light up with the music. The girls also create songs through computer science that they incorporate into their performance.

President Carter & The Arts

In honor of former President Jimmy Carter’s 100th birthday, I thought I would share a piece that appeared in ArtsATL about Carter’s interaction and appreciation for the arts.

The article initially caught my attention due to its focus on Carter’s interactions with musicians who lived in Macon, GA where I had lived for a time:

In that interview, Carter mentioned that when he became governor, he got to know some of the people at Capricorn Records in Macon, Georgia — among them Otis Redding.

“It was they who began to meld the White and Black music industries, and that was quite a sociological change for the region. So as I began to travel around Georgia I made contact a few days every month or so with Capitol Records, just to stay in touch with people in the state, and got to know all the Allman Brothers, Dickey Betts and others. Later on, I met Charlie Daniels and the Marshall Tucker Band.” As time went on, Carter realized the importance of the arts and music to bringing people together, says Paige Alexander, CEO of the Carter Center.

Not everything he did as governor of Georgia was always pro-arts. During his tenure the State Arts Commission was eliminated and arts funding severely cut. Though by the end of his term in 1975, the funding increased from $128,000 to $183,000 ($1,069,256 today).

In 1973, apparently in the wake of the success of the movie Deliverance, he created the State Motion Picture & Television Advisory Commission in an effort to tout Georgia as a filming location. Not quite the movie I would be promoting as a good representation of the people and locations available in the state. But the state has become a very active filming location, especially in recent years.

Carter himself became interested in woodworking and painting when he was in the Navy and took it up more actively after his term as president. And, of course, he was active in wood working of another sort via Habitat for Humanity.

Adults Find Joy Returning To Ballet Without A Lot Of The Baggage

Over the last decade or so, I have been pleased to periodically read articles about people taking up dance classes as adults. As someone who advocates for people to recognize they have the capacity to be creative, it is always encouraging to read that people are connecting to that aspect of themselves.

Though I feel like it is rare to see articles about people taking up their instruments, singing, acting, or visual arts practice again. We know it is happening, but maybe it isn’t deemed as news worthy?

In any case, the LA Times recently ran a piece about the trend of people returning to or picking up ballet in a pretty significant way.

Interest in adult ballet has increased by 75% over the last three to five years, according to Patti Ashby, U.S. National Director of Royal Academy of Dance, the primary ballet organization in the country that trains teachers and tracks national engagement with ballet. And the number of adult ballet summer intensive programs have nearly doubled since the pandemic, according to the weekly online ballet-centric magazine Pointe.

And as you might expect, there is an “adult ballet” TikTok trend which probably both reflects and cultivates this.

The trend is also alive and well on TikTok, where the popular hashtag “adult ballet” retrieves countless videos of women documenting their progress in the dance form. Professional ballerinas such as Mary Helen Bowers, with half a million followers on Instagram (@balletbeautiful), stream ballet-inspired workouts that focus on feeling beautiful while building strength.

An encouraging positive aspect accompanying this return to dance is that many participants aren’t experiencing the focus on ideal body standards associated with the dance form. Some of those interviewed expressed they had some anxiety in that regard prior to starting classes. Finding that the old stereotypes didn’t exist in these classes, they were free to enjoy the experience and focus on their practice.