Less Attendees=Increased Satisfaction

Last week when I was writing about the ticketing trends being forecast for the coming year, I accidentally omitted an additional point from the article I found pretty interesting.  Apparently, during the pandemic, many attractions like  zoos, aquariums, museums and theme parks found that customer satisfaction increased when capacity restrictions were in place.

“Guests readily adapted to new procedures, which does not surprise us because it is consistent with what we have seen in our practice for many years,” Digonex’s Loewen says. “[Operators] also realized some of the business benefits. For example, when you limit the number of folks that can get into the attraction at a certain point of time, they saw all their guest satisfaction scores go up, and many of them saw all of their other per-cap revenues grow significantly. When it is less crowded, when people are having a better time, when they are feeling better about their visit, they tend to spend more on food and beverage and at the gift shop and on ride tickets.”

There have already been signs of these trends. Disney has apparently indicated they won’t go back to pre-pandemic attendance numbers. Similarly, the Louvre Museum is reducing admissions from 45,000/day to 30,000/day ““in order to facilitate a comfortable visit and ensure optimal working conditions for museum staff…”

Some US National Parks are requiring timed entry reservations from April 1-October 31.

So there is a good possibility other entities may start to use restricted admission as a customer satisfaction strategy in coming years. For some there may be a benefit to positioning their organization as an alternative activity for those who can’t gain admission to such places.

About Joe Patti

I have been writing Butts in the Seats (BitS) on topics of arts and cultural administration since 2004 (yikes!). Given the ever evolving concerns facing the sector, I have yet to exhaust the available subject matter. In addition to BitS, I am a founding contributor to the ArtsHacker (artshacker.com) website where I focus on topics related to boards, law, governance, policy and practice.

I am also an evangelist for the effort to Build Public Will For Arts and Culture being helmed by Arts Midwest and the Metropolitan Group. (http://www.creatingconnection.org/about/)

My most recent role was as Executive Director of the Grand Opera House in Macon, GA.

Among the things I am most proud are having produced an opera in the Hawaiian language and a dance drama about Hawaii's snow goddess Poli'ahu while working as a Theater Manager in Hawaii. Though there are many more highlights than there is space here to list.


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