About a year ago, we were contacted by a company proposing we enter a contract to use their reusable cup service. They would deliver the cups, retrieve them from the special collection bins, wash them, and provide us with more. We were told that since each cup could be reused up to 40 times we would be removing a lot of material from the waste stream.
Last week we were told they were dropping us as a client because we weren’t using enough of their cups. Basically, they expect us to use five times as many cups. We were told “we recognize that we are not achieving the environmental objectives we are targeting with small groups.”
Our consumption rate wasn’t any mystery to them. Before we contract with them they provided us with an estimate of how many cups we would use in a year. We actually ended up surpassing that estimate in 6-7 months so we are using more of their product than expected.
The suggestion that they weren’t achieving their environmental objectives with smaller customers does recall the argument that home based recycling isn’t really contributing to saving the environment and that these sort of changes need to be made by larger entities in order to have any impact.
We started on this service based on the recommendations of other colleagues. I wonder how many of them may be dropped by the company as well.
The cancellation of the service is disappointing because we have done quite a bit of work to educate our audiences about the use of the cups. There are signs all over the venue encouraging people to return the cups to the special bins. We have the information on lobby slide shows and pre-show informational displays.
We even tasked a specific group of volunteers to help collect the cups at the end of the evening. Not only because people would tend to throw them out after placing them inside popcorn buckets, but also because they would insist on wanting to take the cups home despite the cup company’s efforts to make them as unattractive as possible.
Essentially, we were getting to a point where we were finally creating a culture and practice with our customers and volunteers and now it is going to appear we abandoned our commitment. To the volunteers’ credit they haven’t hesitated to diligently hover near the trashcans and help people sort their refuse. They have also been good about encouraging people to return to the cups to their special bins when they are selling food and drinks. There was an immediate investment on their part.
As the title of the post says, it is strange to be judged as not having enough of a negative impact on the environment to be worth a company’s efforts to help you avoid it.