He Is Only A Bird In A Gilded Cage

You occasionally will read a story about organizations going through Founder’s Syndrome where the continued involvement of an original founder or group of founders of an organization are inhibiting growth and evolution.

What I had never heard about, until fairly recently, was a case* where the decision to form a non-profit corporation resulted in the formation of a board that acted the shrink the organization rather than work to expand it. I was wondering if anyone has come across similar instances.

What I chalk it up to is poor board recruitment. Even though the board is apparently comprised of many successful business people with excellent social connections, I have wondered if they weren’t properly briefed as to their role as board members.

The back story is this. A guy I have been acquainted with for a number of years had a little performance troupe that was modestly successful with the infusion of a lot of love and energy and money, but he wasn’t reaping what he sowed. When last I saw him, things were growing to a point where he needed more help and funding to continue and he eventually made the decision to incorporate as a not-for profit.

To some extent, his decision was a good one. He had no desire to micromanage and turned over many responsibilities to his board. The board’s connections brought greater recognition and funding to the organization. He is still working his butt off, but at least the burden he bears is somewhat less.

What is rather perplexing though is that the board is urging him to roll back his activities to approximately the place it was before they were recruited. My friend seems pretty much resigned to the fact that it was his decision to subsume his will to that of the board. Indeed, it seems the board is of the same general mind and there is little chance an opposing faction sharing his sentiments will emerge. The good news, I suppose, is that there is great stability and little rancor.

What also seems strange is that the board seems to be acting unusually conservative so early in its organizational life cycle.

I almost wonder if the board members fully comprehend the whole funding concept for non-profits. From what I can tell, they seem rather risk averse to the necessity of looking to unpredictable sources like grants and donations to make up for earned income shortfalls. I think they may proprose limiting activities as a way of limiting deficits.

My friend talks about how young and energetic the group is in administrative, advocacy and event planning roles. I wonder if the group suffers from not having older heads who have experienced fiscially tight times on non-profit boards. From what I can tell, the organization hasn’t experienced any significant losses at the end of their fiscial years.

I think my friend is caught in a bit of a quandry. He has essentially given up control of a brand he established to other people who had no hand in creating it. He is frustrated that the organization hasn’t grown to reach as many people as much as he dreamt it would when he decided to incorporate. However, I think he finding it easier sleeping at night now that someone else is worrying about finances and his own savings are no longer vulnerable.

I was curious to know if anyone had come across a similar situation or had some advice on how to productively effect change. Patience may see the board grow more comfortable or transition favorably as terms expire but there is no guarantee a passive approach will be successful.

*Some non-critical details have been changed to obscure identities.

Effective Advertising

From Slate today is a review of a book about how to advertise effectively. Now there seem to be scads of books about advertising out there already, so what makes this one particularly effective you ask?

For starters, the authors, Rex Briggs and Greg Stuart, who have written What Sticks promise logical analysis rather than relying on “illogical” and “faith-based” approaches. Indeed, they criticize author Seth Godin’s wildly popular anecdote filled Big Moo as smoke and mirrors, convincing you that you can be successful by reading about other people’s successes.

In contrast, What Sticks’ authors “examined the marketing techniques of 30 major corporations, analyzed more than $1 billion in ad spending, and studied the effect of those ads on more than 1 million consumers…the book strives to find those parts of marketing that can be measured, and then to measure them.”

I haven’t read the book but it does seem worth a peek or two. One of the interesting things the review reveal is an analysis of the “three times” rule. Apparently, seeing the same message three times in the same medium is less effective than getting the message once from three different media.

Now the authors studied major corporations with millions to spend. One wonders if the results between the two approaches will be statistically insignificant when campaigns supported by a few thousand dollars are studied. If there is any validity to the observations on smaller scales, a good database would seem to be in order so that you can identify and track the newspapers, radio, television stations and web presences tgat will be most effective to reach your target audience rather than just relying on the weekend entertainment section of the Friday paper. (Though I assume by now people have recognized the diminishing influence of newspapers in people’s lives and started exploring other avenues.)

What the reviewer, Seth Stevenson, says the book can’t do is tell you how to make your ads good. Judging from the shotgun approach GEICO is taking these days trying to appeal to everyone with some angle at some point, it doesn’t seem easy. (Though granted, their target market is larger than arts organizations’–everyone who drives.)

Scrutinize statistics and listen to anecdotes all you want, talent and ability will tell.

Copyright and Theatre

In response to a postscript I made yesterday on the entry from the day before, Michael Clark asks:

Copyrights are such an “interesting” problem. For community theatre, would still photos of the final set and performers be subject to the whims of the copyright holder of the playwright? Or of the designers for that show? Do you know of a good (or bad) web site that details some of the copyright issues for live theatre?

It is a good set of questions. While I did work for a play publisher and filled out tons of copyright forms, I don’t know of any website that specifically deals with the copyright issues of live theatre. There are a few good ones that deal with copyright in general. The one here deals with visual, audio and digital topics in an easy to understand manner.

In answer to Michael’s specific questions: The playwright really doesn’t have a lot of interests vested in the use of still photos provided you have paid for the performance rights. It might actually be more accurate to say while there are some instances a playwright might have cause for complaint, you are more than likely going to come up against costume and set design issues first. Audio and visual recordings on the other hand, because the action is driven by the playwright’s work will usually require additional permission from the playwright or agent.

In the example Michael gave, the set design is protected by copyright. Costume design is a little tougher according to the United Scenic Artist’s website on copyright. (The link talks about the famous case that established that set design is copyrightable, along with some other design related cases, if you are interested.)

In the case of a photograph, you may need permission of all the people in it to use the photo. Actors’ Equity has guidelines about the use of their member’s images for publicity and at what point additional permission (and payment) needs to be sought. With the advent of viral video like YouTube as a common way to promote shows, I have no idea if the restrictions have or will become looser or stricter. Don’t make the mistake of thinking just because people aren’t members of a union they don’t enjoy protections.

Be aware that with a photo, you need the permission of the photographer to reproduce it. Many photo labs including your local Walmart and Costco will often ask for a signed form if photos look like they are professionally done or if the group in the picture appears to be professionals.

The same is true with video recordings. You not only need clearance from the performers, the designers, the show director and whomever wrote the material being performed, you also need permission from whomever filmed it in order to have it broadcast and reproduced. This is less a factor if you are filming with the intent of broadcasting and everyone involved knows and has signed off on it. But if you decide you want to do something with the footage shot by the kid who has been fooling around with his video camera for the last week, you’re going to need his permission.

With photos and video the choices for lighting, composition, angles, etc all contitute unique artistic decisions which are copyrightable. And every work, once completed is considered copyrighted even if one hasn’t formally filed for it. However, it is easier to defend your copyright if you have filed and created a notice.

Now if you decide to edit raw footage into a commercial, you need the editor’s permission too, because his/her decisions about cuts, transitions, ordering, etc all belong to him/her. You go to have your tape transferred to a format your local television station can use and the lab will definitely ask for clearance forms.

Now if you are organized, you will have let your actors and designers know that at some point during the rehearsal and performance process their work will be used in X formats to promote the show through Y channels and get their permission to do so. You will also get agreements with the folks who are recording, filming and editing that makes it clear what they produce is going to be transmitted by Y channels as well.

You should note, though, that unless the person is an employee of your company, you must have a contract with the creator of a work that specifically says it is a work for hire, else you do not have copyright on the material.

So if you hired someone to shoot footage for a commerical and then later decided to make a retrospective video with snippets from shows over the last 25 years, the person who shot the footage could deny you permission to use it even though you paid him to do the job.

If it is starting to seem like it is not worth trying to promote a show with any work you don’t produce yourself, you begin to see why lawyers get paid a lot to navigate these topics and sue you if you run afoul them. This is EXTREMELY general and not meant to spare the cost of hiring a lawyer. There are a lot of exceptions and nuances. I have seen visual artists specify how their works will be displayed and cared for in a work for hire contract. Such contracts shouldn’t be seen as a way to secure carte blanche to do was you wish with someone’s work.

That said, what really allows the world to keep turning freely is that despite the high profile cases about copyright and intellectual property offenses, most people readily give tacit permission for reasonable use of their image and performance. Of course, this is more true in community theaters where a person’s image, performance or designs aren’t necessarily their livelihood.

Cultivating A New Show

I have been rather busy lately and I fear the quality of my blog entries has been suffering. I am helping to produce a world premiere piece that will debut in 3 weeks so right now I am embroiled in program book layouts, marketing and donor reception planning. Since I won’t make a cent from any subsequent touring it might do, I don’t feel any conflict promoting it a bit here.

I do feel a little conflicted though about the fact the show is based on a Hawaiian legend after I have bemoaned the lack of originality in new shows these days. On the other hand, there aren’t any major works outside of Children’s Theater shows based on Hawaiian myths so the stories are due a little recognition. Second, the style of the performance pretty much requires it be a traditional story.

Also I am damned proud to be associated with it. We filmed a commercial two weeks ago and I was astounded at how far along the show was at 5 weeks out.

The story itself is pretty recognizable. Two lovers of different classes are transformed into flowers for engaging in a forbidden relationship. These particular plants, the Naupaka, only bloom in semi-circle flowers so the tradition is to get a flower from the mountains and a flower from the seaside and bring them together to form a full bloom.

The execution of the show is the interesting part. We are billing it as a contemporary Hawaiian opera because it has that feel and scope and will be rendered entirely in Hawaiian with English supertitles. There is a lot more dance and movement than you will find in opera. The dance encompasses modern, ballet and pōhuli.

Pōhuli refers to hula inspired dance. Because of the great respect the company has for the traditional Hawaiian dance form, they are very clear about the fact that they do not do hula. An eminent Hawaiian scholar chose the word pōhuli, which actually refers to a new shoot on a banana plant, as the term to use for hula inspired off shoots.

The musical elements are a mix of traditional and contemporary as well and includes Hawaiian slack key guitar, flamenco guitar, violins, bass alongside the traditional ‘ipu heke and chanters.

I will tell you right now. Hawaiian chant will give any other language a run for its money in opera when it comes to creating a powerful mood or atmosphere. The hair on your arms will stand up when some of the adepts perform. If anyone was at Wolf Trap this past weekend to see Halau o Kekuhi, you can probably attest to this fact.

The set will be very contemporary with flowing fabrics and projected images creating time and place to make the set easily tourable.

If you are interested in learning more you can check out our website which includes set sketches. Wait about a day and we will have an informational guide available for download about the Hawaiian cultural elements present in the show.

VA Stage Has Presence

I received an email over Labor Day Weekend from Chad Bauman, Marketing Director for Virgina Stage Company asking me if I would add his Arts Marketing Blog to my blog. At the time there weren’t too many entries and I wasn’t about to link to a site that only had two entries. After a week I visited again and saw it was coming along so I added it to my list of links on the right.

As I delved further, I discovered that not only does the theatre have their regular website and Chad’s blog (though his is general topics as well as about VA Stage), but they also have a MySpace site. (VA Stage is apparently a Capricorn) According to Chad, MySpace drives twice as much traffic to the organization website as Google does. I have actually had people suggest we advertise on MySpace and am now really beging to ponder it.

Even more compelling is an article on the Chronicle of Higher Education website today detailing why Allegheny College went to a lot of trouble to create a rather detailed page on MySpace.

The site has become an integral part of Allegheny

Trends in Arts Spending

Just some FYI materials to provide a little guidance to those who are looking for ways to position their events.

The NEA just came out with a report on consumer spending on the arts in 2005. It seems when adjusted for inflation, spending on performing arts events was flat with 2004 spending. 2004 only saw 0.9% growth so it isn’t terribly surprising that it is flat. What is sort of depressing is that the economy grew in both 2004 and 2005 but arts spending didn’t. By 3.9% and 3.2%, respectively, according to the report.

As bad as that may seem, adjusted spending attending movies and sports events both dropped. Movies dropped for a third year by 4.7% and spectator sporting events by 1.6%, down from 1.6% growth in 2004.

So where is all the money going? As you might imagine, to at home entertainment equipment which saw 12.7% growth. But there was also comparable growth (11.7%) in non-durable toys and sports supplies.

It seems the biggest growth moves in different directions. People are staying at home and enjoying audio and video equipment and/or getting out and getting active. (Or at least they are buying a lot of expensive equipment with that intent before being seduced by their home entertainment centers!)

This makes it a little tough to decide how to position events. It is fairly easy to portray watching television at home as passive and inactive and show attendance at a show or gallery as exciting and engaging (if your current patrons find it so). The problem is, sports and outdoor activities are even more active than event attendance.

Perhaps portraying arts attendance as a continuation of an active lifestyle? Coming home from running/biking/climbing, etc., you are too amped up to sit passively watching two dimensional images. Only the passion exuding from live performers makes your nerve endings tingle and makes you feel alive!

Employee Training Can Be Fun

I recently came across this example of an employee training manual on Inc.com. The article is a few years old, but the manual excerpts that you can download immediately show that the company (Zingerman’s Deli) is interested in making the training process fun and empowering employees to contribute to the success of the company.

It isn’t tough to see how emulating Zingerman’s general approach for employees and volunteers can contribute to strengthening a relationship with and between them.

Listen Early, Listen Often

Via Salon today is a review of a book by Daniel Levitin, This is Your Brain on Music. It is an interesting sounding book about how music is essentially hard wired into humans.

Among the interesting observations Levitin makes is that:

“When a song begins, Levitin says, the cerebellum, which keeps time in the brain, “synchronizes” itself to the beat. Part of the pleasure we find in music is the result of something like a guessing game that the brain then plays with itself as the beat continues. The cerebellum attempts to predict where beats will occur. Music sounds exciting when our brains guess the right beat, but a song becomes really interesting when it violates the expectation in some surprising way.”

But the part that may be most interesting to arts folks in the music field deals with the vogue trend of getting kids to listen to Mozart in the womb. The music is actually recognized, though it doesn’t make the child smarter. The impulse to have kids listen to music if you want to imprint an appreciation for a certain type throughout their lives isn’t far off the mark.

“Studies suggest that we start listening to and remembering music in the womb…Humans prefer music of their own culture when they’re toddlers, but it’s in our teens that we choose the specific sort of music that we’ll love forever. These years, Levitin explains, are emotional times, “and we tend to remember things that have an emotional component because our amygdala and neurotransmitters act in concert to ‘tag’ the memories as something important.”… Consequently it’s in our teens that we’re most receptive to new kinds of music (in much the same way it’s easier to learn a new language when you’re young than when you’re old).”

So there you have it. Symphony outreach programs should be structured to allow teenagers to make out to classical music or engage in some other activity rife with emotional opportunities and they will be well disposed toward the music for life. Though if we have learned anything from A Clockwork Orange, it is that a teen’s love of classical music doesn’t guarantee a well-adjusted member of society.

While I don’t expect symphonies would ever sanction “Make Out to Mahler” sessions, having outreaches in a comfortable environment might go some distance toward engendering positive feelings for classical music. Unfortunately, this probably rules out school auditoria and intimidating symphony halls. The concert hall lobby next to the coffee bar might be nice though.

ArtStar

I vaguely remember hearing about this program some time ago, but thanks to NYFA’s Current news letter, I have been reminded about the artist reality show, ArtStar. NYFA features an article by one of the contestants of the show which never got picked up by any network. So unless you had the Voom satellite service, you probably never saw it.

The article implies the episodes might be web and podcast so I figured I would promote it a little in the hopes of generating some inertia in that direction. From what I have read, there have been a number of blogs who have covered the show. But if you are like me, you haven’t read those blogs so I figure I am helping reach a larger audience. Despite some criticism about the show, I would imagine it would still be interesting to watch and perhaps use as inspiration for bigger and better programs in the some vein.

What makes the show worthy of being view rather than the multitude of other reality shows out there? Well for one thing, the show apparently takes the novel approach of not generating conflict and tossing people off each week. Although the original intent was apparently to identify a single artist who would have a solo show, Zachary Drucker writes in the Current article that the entire group was granted a show.

A review of the show I found on Slate felt that the lack of competition and in many instances, lack of clear goals for each task, tended to make the show muddled and a little boring. A Wikipedia entry on the show mentions that some feel the show “should have been billed instead (and produced) as an art documentary.”

I guess the show doesn’t exactly qualify as a reality show anyway since the artists don’t have to compete tooth and nail with each other as they do in real life. But to my mind, the whole project is a worthy one, whether it was ever filmed or not, because it provided artists with an opportunity to work collaboratively and receive critiques from established artists without the anxieties the real world entails.

Volunteering Up, Donations Spread Around

Been busy, busy, busy these last couple weeks but I wanted to do a quick entry on something I came across in the Chronicle of Philanthropy.

According to a recent study by the federal agency, Corporation for National and Community Service, the post 9/11 world has seen an increase in volunteerism. If your organization needs volunteers and hasn’t made a wide appeal lately, it might be a good environment in which to do so.

The bad news in the study is that people are less trusting of donation appeals than they were before September 2001. It’s not clear from the story if this perception colors how people see arts organizations. Since the article specifically mentions a Red Cross scandal and points to friction of the use of money for human service causes, the negative view may fall predominantly upon that sector.

The situation that can be more clearly identified as a problem for arts fundraising is that so many more chartiable causes exist now than did before. Not only are there now appeals for the families of people killed on 9/11, but also for those dispossessed by Hurricanes Rita and Katrina and the Southeast Asian tsunamis. Charities are trying to do much more to help specific groups these days and are even trying to start programs to proactively prevent disasters and attacks from occuring again.

As I have mentioned in other entries, it is always a little difficult for arts organizations to make a case for funding when the choice is between them and succour for the suffering. Cathartic experiences have been a cornerstone of the arts since the Greeks so should be funded alongside the aid and relief programs.

I had a woman come take a tour of our backstage in the last month or so who runs a theatre in the New Orleans area. She has taken a big hit funding wise but is running her season as best she can because people keep calling and saying they don’t care what the show is about as long as it is funny. Her place is just as important to the rebuilding of people’s spirits as any other funded restoration that is occuring in her region.

Freedom In Central Park Revisited

Two years ago I did an entry on the fact not all tickets at the Delacorte Theatre in Central Park where the Public Theatre/New York Shakespeare Festival are free as was widely believed. There had always been preferential seating available for some amount, but the article I cited in that entry mentioned that the Public was going to more widely publicize the pay program in an effort to balance the books.

My initial assumption was that this would bump the first patron who wasn’t paying back quite a few rows. Last week Robert Morse made a comment on that entry (scroll to the bottom) correcting my assumption. It turns out that the theatre has their crowd control pretty well organized and alternate paid and unpaid patrons in the even and odd rows.

The biggest benefit for paying for your tickets is that you don’t have to wait in line. This can be quite a boon since according to the Public Theater’s website, people apparently get online at 10 am to pick up tickets starting at 1 pm for an 8 pm show. They have line monitors present who enforce the no cutting, no holding spaces, no scalping rules and generally keep things organized. Recognizing an opportunity, apparently there are some local restaurants that will deliver to the line since the theater staff will provide you with that information.

My thanks to Robert Morse for correcting the information I originally had. Upon revisiting my original search, I found clarifying information that hadn’t been available before.

Getting It Goes A Long Way

Last week Andrew Taylor put out a call for a part-time administrator for the Association of Arts Administration Educators. The comments which followed the entry debated if it were better to require someone to have significant experience in the arts or to hire a skilled administrator from another discipline with a more passing familiarity with arts administration.

The arguments on both sides being compelling, I can’t really decide on a general rule of thumb about whose resumes should be ranked more favorably by a search committee. I am, however, more and more convinced that having a clear sense of what will be constructive in advancing the organizational interests.

A month or so back I mentioned that the Honolulu Symphony got a new board chair, Curtis Lee. When I was listening to an interview with Mr. Lee, he mentioned how in his business customer service was the most important element. Since up until a week or so before taking the board chair post Mr. Lee headed a company owning the most car dealerships in the state, I cynically thought that this sentiment probably only applied up until they sold the car. For some brands, they have the monopoly and the next nearest dealer is 2,500 miles away.

Last night I had the misfortune of parking my car in the path of a man who is apparently offended by drive side view mirrors because he walked along smashing them. (My friends and I were lucky. There is another guy out there with homocidal thoughts toward tires and has been walking along the street slashing them.)

So this morning I drove down to the dealership to see if I could get my mirror replaced. I have to say I was a little shocked by the level of service. There was a man out in the driveway 20 minutes before the repair shop opened processing arrivals and directing them to open lanes. In the lanes I was greeted by another person who further processed and advised me about my repair very quickly. I got out of my car and someone moved it to another queue as I entered the lounge.

The lounge was HUGE. Coffee, danish and copies of the newspaper were situated at three locations. Comfortable seats were set in front of a flat screen television. There were also 6-8 cubicles with phones at which a person could work on a laptop computer and free WiFi service.

Two gentlemen entered the room and announced that one courtesy shuttle was heading west and the other east and began taking destinations and phone information for pick ups in the afternoon. It turned out there were more people needing rides than the shuttles would fit so they grabbed additional people from the office and keys to other vans. Destination was about 1/4 past their service area but they drove me anyway. (It was interesting that they chose Sam’s Club rather than the college I work at as the furtherest point.)

Unfortunately, the part needed for my car was nowhere to be found. Fortunately, the part actually needed is about $300 cheaper than anticipated. When I disembarked from the return shuttle I was handed a form with an appointment for repair already arranged and my poor car and I were off.

Now granted, one of people in the shuttle followed a remark about how wonderful the whole experience had been with the observation that our bills would let us know just how grateful we had been for the good treatment. The implication of his tone was that the extra $50 would be more palatable having received efficient and attentive service.

Mr. Lee may not know too much about symphonies. Dealer cash back incentive programs aren’t viable for classical music.(Unless Toyota is going to pay people to attend concerts.) But it will bode well for the Honolulu Symphony if he brings lessons learned in the car business to their organization. (And, of course, if the symphony takes them to heart.) A good experience can make the $60 paid for seats more palatable.

I have already started to formulate plans for small steps we can take to make our events more welcoming based on the experience I had today. Good lessons are where you find them.

Acting, No Brains Needed

Recently I have come across a situation which really underscores why it is so important to be sensitive about how the way you talk about your art is perceived by people who are not familiar with it.

For the first time in a long time, a couple sections of the Acting I courses are really under enrolled. One theory attributes it to the extremely low unemployment in the state. In an attempt to attract more students to the classes, the drama department put signs up all over the campus, some of them saying “Give Your Brain a Break, Take Acting.”

Now I understand the point of the posters. The class has you getting up and moving around. One of the key steps to acting well is not to over analyze or allow your ego to edit what you do. On the other hand, preparation involves a lot of hard work. There are so many intangibles involved, studying harder doesn’t necessarily improve you.

What the students see on the poster is–easy class. I know this is already the case thanks to an online professor rating site which had comments about the course being too hard for fine arts elective.

I am glad that the course does have rigor. I have stated my concern though that while the students who do enroll will be disabused of the notion that the class is easy, the students who don’t enroll but see the flyers will have a false impression about acting.

Of course, a lot of people have an incomplete idea about the arts anyway. Acting, you just get up and pretend something, right? Yell when you are saying something important. Dance you just do like you see on MTV, right? Doing old style painting is tough. Can’t do a Michaelangelo. Jackson Pollack’s style is simple though!

Part of the problem is, if you are good at your art, you make it look effortless. Other part of the problem is that familiarity breeds contempt, as it were. Used to be circuses could sell themselves on the thrill of high wire and trapeze acts alone. These days it takes no less skill and discipline than it did to swing around 70 feet off the ground, but people are blase and want something more.

Most times when I talk about learning to speak to the uninitiated about ones art, I refer to language that might alienate. I suppose being too simplistic and lowering expectations is just as bad in the course of arts advocacy.

Creative Campus

Appropos to yesterday’s entry I came across this article in Arts Presenter’s Inside Arts Magazine today. (minor registration of email address required)

Steven Tepper discusses the Creative Campus trend which includes the type of activities my campus has been involved with in the past and was trying to encourage more faculty to become involved with in the future. (While I mentioned that none of the faculty approached me yesterday, I should note that I had already gotten the ball rolling with faculty on 3-4 projects last spring and over the summer.)

University leaders are also beginning to recognize that fostering a lively creative campus is essential to attract and retain the best students and to prepare those students to thrive in an economy increasingly reliant on intellectual property and creative content. Moreover, there is evidence that students are looking for more “creative experiences,” opportunities to explore their own expressive capacities….

“…Today’s students are no longer content to experience education and culture in a top-down, passive way. Instead, growing up with a “do-it-yourself” ethos, students want to create their own culture, whether through blogs, writing and recording songs, amateur films, podcasts and other forms of art, entertainment and media.”

There is actually some money out there in support of these efforts. Arts Presenters with the Doris Duke Foundation is going to be funding a handful of programs with an eye to using the results as a template for other campuses across the country to emulate. My school actually applied for one of the grants. We had already started down the road to expanding past efforts so I was quite pleased to see there was some money in support of these types of things.

As Tepper (and Richard Florida in his books) points out, the creativity does not necessarily equal fine arts.

“It is also entrepreneurship and innovation in science, business and media. Within the arts, it includes the activity of architects, campus radio stations, multi-media designers and filmmakers. A lively artistic scene is critical to creative work in these other domains. But we must pay attention to how the arts connect to other areas of campus and to the broader conditions for stimulating creativity across the curriculum in multiple domains.”

I daresay, there is nothing to say that these efforts can only occur on campuses with fine art programs. Similar programs with local arts organizations, while more difficult to achieve than with on campus departments, can only serve to strengthen the perceived value of both entities in the community.

Anchoring Classroom Instruction

I took advantage of the college convocation scheduled in the theatre today to address the professors and suggest ways in which performances in the theatre might be used as anchors for classroom instruction and other activities. My unit is not organized under any academic division so I don’t get a lot of group interaction with faculty. But there they were all gathered in my lair. What more could I ask for?

Last year I worked with two literature professors on a series of events connected to the 400th anniversary of the performance of MacBeth. We presented MacHomer, a really fun show where one man channels the voices and personalities of the Simpsons performing the Shakespeare play. Then we followed with screenings of Orson Welles’ MacBeth and Akira Kurasawa’s Throne of Blood. Finally, we had an evening where student presented projects in the courtyard and students and faculty performed scenes from MacBeth and music from Elizabethean times.

I made suggestions of similar connections with shows this season. Some of the performances have clear associations with botany, astronomy, literature, language arts, music, cultural heritage so it was fairly easy to suggest. I reinforced the point that instruction topic and the performance don’t necessarily have to coincide but that the faculty could use it as an anchor for discussion throughout the semester.

Alas, no one approached me with any ideas for connections during the breaks. I did get to do some additional evangelizing about some other arts organizations during those periods though. I promised to send some additional information out with pictures to the campus faculty email list so they haven’t escaped me yet!!!

One of the other things I specifically mentioned (and do so again here so you can go out and make the same point) was that theatres are essentially big illustrations of practical applications of physics. We deal in properties of light, additive and subtractive color, focal lengths of lenses, calculation of wattage on circuits, rigging of pulleys and counterweights.

If ever a student asked, what will I ever need this for. It is easy enough to point out that even if you never have ambitions to work in theatre, film/tv and dance clubs where theatrical equipment is used, there is always careers such as commercial electricians, engineers, construction et. al. where the skills learned in physics and performance tech classes can be employed.

Unholy Envy

WAAAAYYY Back in the beginning of this blog I posted about co-opting some tools used by religions to promote the arts. I am even more convinced now because many churches certainly are borrowing from the performing arts.

On Sundays we rent the theatre to a church that is far more like entertainment than what I attended in my youth. They typically have three services unless we have matinee. They have a sound system they bring in that is three times the size of the house system and tend to make us concerned for the children in the audience when they crank it up.

Once a month, they hold a special service that is so technically involved, two of my people have to act as stage manager and light board operator. Occasionally dancers join the usual group of musicians on stage.

Yesterday I had to cover front of house for the services because none of the other employees at the theatre could. The first two services of the day are mostly families, but the third service in the evening is exclusively teens and twenty-somethings. One thing I noticed that jibes with observations at performing arts events is that the younger people like to socialize a lot more than their elders.

After the first two services, everyone was gone in a half hour and that includes breaking down the coffee set up, the nursery rooms and tables allocated to literature that wouldn’t be used during the evening service. After the evening service there were about 150-200 people spread throughout the theatre, lobby and courtyard an hour and a half after the service finished.

Because the stage and sound equipment has to be broken down, there was no reason for me to chase anyone out. None of these people were the ones breaking things down though. There were about 30-40 other people doing that. And when the breakdown crew finished, they corralled everyone who was hanging around about of the building of their own accord.

I have spent the day trying to figure out how to tap into that energy. All these young people hanging out chatting for that long without any source of refreshment but a water fountain. Hardly any of them were talking about religious topics. And they had 30-40 people of the same age voluntarily and efficiently stowing equipment.

While the motivating factors that got the young people there in the first place differ from those that will attract them to arts events, the desired result is one that has eluded the arts world. These young people gathered because of reason they were enthusiastic about and they stayed to chat about myriad other things with people who shared their interest.

It can be pointed out, truly enough, that these people are only continuing to express enthusiasm engendered in them as children by their parents. Parents, schools, society no longer places value on the arts as they once did.

Also, while there is a certain immortality available in the arts, how can it compete with the promise of everlasting life, eh?

At the same time, many who were brought up without steady religious encouragement become converts or born again if they have strayed.

Makes me wonder if the arts folks aren’t evangelizing enough. Sure, we can’t offer divine forgiveness and eternal life to those down on their luck folks who look to such things to renew their spirits. But renewal of spirit can be found in sublime beauty, too. Instruction in the interpretation and comprehension of art is no harder to master than are the same skills in relation to holy texts.

Perhaps it is lack of will or understanding of that the tools we ply so easily in our craft are well suited for evangelism of art. Is it more difficult to invite people to a First Friday artwalk than it is to a Bible study? Does the rituals of preparing to perform require so much less discipline than readying oneself for a Sabbath meal? Do Chick tracts make a more convincing argument than a pamphlet most artists could put together?

I have mentioned in the past, as have other writers and bloggers, that the atmosphere and language at an arts event is not welcoming to the novice attendee. If there is anything to be borrowed from some of these churches it is the welcoming attitude and the language of compassion and acceptance.

Obviously, I am not trying to supplant religion in any way. After all, some of the best art is religious in nature. The type of connection people feel for their religion can’t be directly translated to the arts. It can’t be denied though that there is a visceral appeal to both, however different it may be.

Ads and press releases can only do so much to draw people in. After that it is often the direct connection you make to with another person simply and effectively sharing your enthusiasm that causes people to be favorable inclined toward a cause.

Speak well of the arts to someone everyday and share your tips on what is effective with another arts person.

Artsmanager.org

I was a little nervous that there might be some competition for my status as the only (to my knowledge) theatre manager who actively blogs. I was over looking at Artsmanager.org, a service of the Kennedy Center which offers itself as a resource for arts managers.

What made me nervous was the “Lessons from the Field” section where Kennedy Center president Michael Kaiser talks about the organizations he worked for or that his consultant business helped out. The case studies he presents are interesting reads.

Unfortunately, (because I would actually be happier if more managers blogged) it doesn’t appear like much on the website has been updated since March. It looks like they started out strongly enough in January adding some good content but then had their attention diverted to other things.

I have found more complete information and resource links elsewhere, but I will say I like their Q&A section where people can submit questions to be answered. The questions posed are unlike those answered pretty much anywhere else I have come across. For example-“What payroll taxes apply to board members who are paid for their services?” “Is it wise to write a letter to the editor in response to bad press?” and “What kind of listserv should I use?”

I think if they made the Q&A section the core purpose of the site it would be a great resource for arts organizations on its own. Not only would they be addressing questions whose answers aren’t easily found in one place, in the course of researching answers, they can identify more resources for that section of the site.

So, operating under the assumption that the Q&A section hasn’t been updated due to lack of questions, (and hoping that it isn’t lack of personnel), I encourage people to pose some questions. (bottom of page)

Share What You Know

In the course of allowing people to rent our facility, my staff and I come across groups who have varying concepts of what successfully producing their event will entail. We have meetings with all our renters a month or so out from their event to assess their needs and often make suggestions even before the meeting about having a stage manager and production designer.

We very specifically qualify what we mean by these terms. More often than not, even people who claim to have produced events for nigh on two decades don’t seem to understand how important organization is to the success of their event. Today at a staff meeting we were discussing a recent event where a guy was introduced to us as the production stage manager at the advance meeting, asked the questions a person in that position would ask, showed up on the load-in day and provided some direction as to how items should be assembled.

The day of the event he came in to prepare things—then left to do his regular Saturday night gig somewhere else and another gentleman we had never met before was suddenly running things. Though honestly, I think he just thought he was advising people of what would happen next. People were making what he said should occur take place when they thought it looked dramatic.

I tell this story not to belittle the folks who rent from me but to illustrate how valuable it can be to teach people the skillsets related to live events. I had suggested to my technical director that we look into occasionally offering seminars in live event planning. He opined that those we would most like to throttle would probably not avail themselves of the opportunity because they thought they knew it all already. I pointed out that if some likely candidates took our classes, we would at least be in the position of suggesting qualified people for our renters to hire.

The larger picture I wanted to touch upon was that there is a group of folks out there who would appreciate the opportunity to learn how to produce events well. It might behoove an arts organization with the resources to show additional value to the community by periodically conducting classes and seminars.

I have talked about theatres providing inservice opportunities to high school teachers who have been appointed drama advisor but don’t know the first thing about putting on a production. Since so many schools have eliminated drama programs, it is almost a moral imperiative for arts organizations to ensure the programs that remain get all the support they can handle.

In addition to teachers, other folks who might be interested are those organizing street fairs, festivals, beauty pageants, churches and dance schools with annual recitals. Even smaller performing arts organizations that subsist on volunteer help might be interested. Their lighting designer might a commerical electrician by day and got the job because he is least likely to trip the breakers but has little idea how to avoid making everyone look sallow.

Sure there are plenty of books out there they can pick up that cover the theory well. It can’t replace the expertise of those who design lights, organize and order the execution of cues, construct inexpensive illusions and know how to get everyone and everything (from audiences, to sets to performers) moving to where they need to be quickly and accurately.

In some cases, as the instructor can learn something new yourself. We just taught some fundementals to a guy who knew nothing about lighting design. Essentially, we gave him a series of looks that could be achieved with the house plot we set up. He then spent two night writing up nearly 600 cues which we programmed into our lighting board. Since he was doing all the music playback from his computer, he set up flags in the audio design software he was using to alert him to call warnings and executes for those light cues. Prior to this, the group would employ the less accurate method of calling cues based on the progress of the digital counter on the CD player.

We had never even thought of using sound design software in this manner. Now we are suggesting that other groups do the same with their audio design software. In some ways, technology is making it easier for novices to organize their own events but it has yet to substitute for experience.

So next time you hear someone say they are putting together a real simple show with 20 people, perhaps take them aside, ask them to tell you more and intone some good advice in the voice of experience.

Mercy Killing of Your Museum

I don’t know that there are many people who read this blog that don’t read Artful Manager, but just in case there are, I want to point you at his entry today. The Hennenius Group post he quotes is worth reading and seriously considering. (I don’t know how the heck I missed it.)

What Anthony Radich has to say is sure to be controversial. It seems counterintutive that a guy running an organization “dedicated to the creative advancement and preservation of the arts” would be suggesting the dissolution of arts organizations. In fact, if he were an elected politican, I’m sure there would already be television and print ads out there blaring that Anthony Radich wants to close your arts centers and we oughta chuck him out in November.

I don’t know what it says about arts folks (other than that they don’t read Barry’s blog) that two weeks after it was posted that there hasn’t been any real grumbling about Radich’s proposal to “euthanize nonprofit arts organizations”.

But that is the subject of another entry.

I’ve never made a secret of my belief that not all arts organizations have a right to exist and expect funding. I am against the “Field of Dreams” mentality. I have frequently felt more organizations should merge their resources and efforts. But I certainly recognize the dearth of organizations as well as evinced by my recent perplexion (is that a word?) at the lack of local professional arts organizations.

Contradictory, sure. But by some definitions, the ability to hold two contradictory thoughts in your head at the same time is a sign of enlightenment.

But that too is subject for another entry 😉

One section of what Radich said put me in mind of an entry I did two years ago. Quoth Radich:

Let’s pull some of the nonprofit arts programming off the arts-production line and free up funding and talent for reallocation to stronger efforts–especially to new efforts tilted toward engaging the public. Let’s return to the concept of offering seed money for organizations that, over a period of years, need to attract enough of an audience and develop enough of a stable financial base to survive and not structure them to live eternally on the dole. Let’s find a way to extinguish those very large groups that are out of audience-building momentum and running on inertia. Instead of locking arts funders into a cycle of limited choices, let’s free up some venture capital for new arts efforts that share the arts in new ways with the public

.

As I said, this whole argument reminded me of an entry I did on an Independent Sector proposal to change non-profit funding to a more focussed model. The proposal they make runs a little counter to Radich’s since he talks about getting organizations off the dole and the IS proposal essentially encourages foundations to deepen their commitment to support specific organizations. Radich also talks about funders having too few choices, but the IS document as well as the additional sources I cite in that entry seem to indicate funders have too shallow an investment in too many places.

Overall though the two are similar in suggesting offering comprehensive seed money to organizations to help them get off the ground. Both also use language that places funders in the position of venture captialists investing in the promotion of their agenda in return for rock solid accountability.

I wonder if some of the problems Radich sees with organizations being weak and played out might have its origin in the funding method encouraging people to stretch their resources in too many different directions until they aren’t viable any more.

Since Andrew Taylor posted Radich’s proposal, (and the Independent Sector one two years ago), I think I shall go over to his blog and ask him.

The Young Helping The Younger

I was perusing over at SmArts & Culture blog and read an entry Mary Ann posted about a well-intentioned, but not entirely successful attempt to “introduce young professionals…to arts patronage.”

It reminded me of another group of young professionals who have successfully raised money to send kids from NYC to arts and music summer camp. Giving Opportunities to Others (GOTO) raises money by essentially having a lot of great parties to support their commitment to send kids to arts camp for at least 3 years. They started in 2001 and not only have expanded the number of kids they send each year, but have also apparently expanded to Boston so they can send kids from that city to camp. (Judging from some of the costumes, it is probably best that the Boston people have their own parties. 😉 )

The organization is entirely volunteer run. That’s pretty impressive given the size and complexity of the events they are organizing. The other thing I thought was interesting is that while some of the GOTO members went to summer camp when they were younger, none of the NYC group went to the camp they picked to send the NYC campers to.

Bit of disclosure, I worked at the organization that ran the camp when GOTO started sending kids there. It is pretty hard for me to feel guilty about promoting a group that sends kids to arts camp by throwing fun parties. And while the organization acknowledges that many people are motivated to volunteer by the networking opportunities, there many more ways to establish a network without similar time commitments. Even if someone is entirely motivated to participate by a desire to land new business, I will bet that at least some of them having never thought to volunteer their time before will end up doing so for more altruistic reasons throughout their lives.

Grandeur Reduced to A 20 Inch Monitor

Another story from the “Could This Be The Wave of The Future?” file, (and the “Don’t Dismiss It Until You Ponder It” subfolder), NPR had a story yesterday about museum collections going online. The story starts out talking about how many smaller museums with interesting collections have had to either scaleback activities or close their bricks and mortar presences due to lack of funding. Now the only way to view the collections of some of these museums are online.

There is, in fact, a website called MoOM–the Museum of Online Museums which lists all these collections. They range from noted museums like the Smithsonian, MoMA and The Art Institute of Chicago to more obscure and interesting sites like The Gallery of International Cigarette Pack Graphics and The Grocery List Collection which boasts the largest collection of found grocery lists.

Now if you are asking how some of these sites qualify as museums and if images existing only as 1s and 0s in the ether of the internet can be considered a collection, you aren’t alone. (After all, everyone could boast they had the Mona Lisa in their museum with a little work.) The NPR story tackles the debate about what constitutes a museum and what it means to curate a collection.

The guys who run MoOM absolutely believe that seeing art in a physical museum is often a necessity and can be a transforming experience. But they also believe there are a lot of interesting collections of material out there that people should see, but that they wouldn’t necessarily ever want to drive to. They also point out that one would never have the time to visit all the bricks and mortar museums out there either so having the art online provides welcome and needed access.

But does a cool webpage of scanned skatepark passes deserve the appellation “museum”? NPR quotes Wilson O’Donnell, director of the museology program at the University of Washington in Seattle as saying no. His analogy that an online museum is no more a museum than Wikipedia a valid source of information is a little out of touch (Peer review of articles by the journal Nature found it as accurate as Brittanica.), and his reasoning quoted by NPR isn’t completely compelling.

My blog and others have countless examples of how being well trained doesn’t necessarily ensure the production of a quality product. I think the same could reasonably be said of a curator at a prestigious bricks and mortar institution. The inclusion in the story of a professor of Native American Indian studies saying that mainstream museums haven’t done a good job representing Native American cultural groups futher clouds the concept of who is qualified to assemble a collection. (Additionally, the professor is quoted as saying most tribal groups resist the term museum in favor of cultural center because it connotes something that is old and dull.)

If you really start trying to identify the elements that separate a museum from a really neat collection, I suspect you will eventually get frustrated and be reduced to paraphrasing Justice Potter Stewart’s “I know it when I see it.” It is no easier to do than making a similar list comparing a bench and a coffee table. Is the collection of magazine covers featuring the US Flag from one month 1942 more valid than the site featuring steel and coal magazine ads from all of 1966 simply because the former is on the Smithsonian site?

This story encapulates the whole dilemmia of technology and art. In some ways, technology throws open the doors to opportunity enabling possibilities and a reach previously unattainable. Concurrently, technology threatens to dilute or isolate us from the potency and relevance of works.

But damned if you can definitively say where the line between the two is.

Pledges for Your Pledges

I received a thank you letter for a donation I made that is something of a testament to just how important customer service is in the non-profit sector. I made a donation to a public radio station about 5,000 miles away from where I live. I like the music and while I don’t listen all the time, I do so enough that I feel obliged to help support the cost of the high speed internet stream I am using.

(By the way, I am willing to wager that my relationship with the station represents a strong possible future of radio listenership.)

Anyhow, I received a nice thank you letter and noticed that there were about 2 paragraphs thanking me, 4 telling me what my benefits would be and seven paragraphs making pledges to me.

The first pledge is prompt service by phone or email rendered personally to me by the person whose business card was inserted in my letter. The first thing I wondered was if the station was well enough organized to make transitions appear seamless as staff turned over. There are going to be some people who never call their rep and others who will establish a relationship with the staff member. A well-kept database will make donors love the station forever if donors feel important to whomever they speak.

The second and third pledges promise my contribution will be processed as quickly and accurately as possible and my thank you gifts will be sent out promptly.

The fourth pledge is that “All appeals for contributions will be honest and straightforward.” (I guess I have quoted and summarized to an extent that I need to cite WXPN as my source.)

The fifth pledge is to “raise funds in the most efficient way we can, assuring that as much of your contribution goes to supporting the music you love.”

These last two pledges are a real acknowledgment of the negative perceptions about fundraising that have emerged in recently years in reaction to outright scandals and stories of how funds have been used for purposes barely connected to the ones solicited.

The final pledge is to continue to bring me the music and programming I rely on them for. While general and vague, this pledge might be important to some people in light of the controversy at WDET this past year. They changed their format and angry donors threatened to sue saying they were solicited under false pretenses since the station knew they were going to change.

As I read over the letter, I wonder if my own acknowledgment letters need to do less thanking and citing of specific instances donations have helped and promise more fidelity and honesty. I don’t know that these latter issues are as important to donors in my community as they are in others. I do think that the the letter portends a possible change in what people will value in the organizations they give to. If nothing else, I will be keeping my eyes open for other signals.

What Lies Beneath

Via an entry at Neill Archer Roan’s blog on PR, I came across a great entry on a blog called Bad Language regarding writing press releases well. In past entries I have written on the subject urging people not to use the trite phrases everyone uses in press releases and brochure copy. (spectacular, tour de force, illustrating what it means to be human, etc.)

Matthew Stibbe, who writes Bad Language, makes many of the same points and his simple list of how to make releases better is worth reading.

I almost left his blog without following a link to an even more interesting topic, however. Stibbe points out that unless you take the proper steps, every press release you send out electronically contains a record of all the changes you made to that document.

What might really be interesting to media outlets might not be what you wrote, but what you took out. So if you happen to not like a performer and to air your frustrations, you write “his pedantic lyrics and bombastic stage presence only serve as a facade for his inadequacies in other areas,” before writing something more appropriate, your true feelings will be available for any who are interested to see.

Certainly that might be a little embarassing at most. What happens though if you are copying and pasting information from a newspaper article and accidently drop a sentence about the new president of your organization being cleared of fiscal malfeasance at his previous job after a two year investigation? A record of that information being deleted has a good chance of being included and will be of much greater interest to the local paper than how happy you are that he has accepted the position.

“Yeah,” you say, “but who uses those settings and is anyone going to really turn them on to see what secrets my museum might be hiding?” Well actually, probably not. But then they don’t have to intentionally turn them on. Editors and reporters are the most likely group to have those settings active on their word processors by default. They send stories with changes and comments included in the document back and forth to each other all day long. They are probably turning all those things off while reading your press release so they don’t have to bear witness to your agonizing search for the right wording.

But if they just happen to see something interesting before they deactivate that view….

So how do you avoid broadcasting your dirty laundry? Fortunately, Mr. Stibbe has found a solution provided by those who get paid to poke through our dirty laundry…the NSA.

As amusing as it is to think of yourself adopting NSA anti-espionage techniques, it is a pretty through guide and worth employing to avoid a faux pas or two.

Take A Friend..The Book!

Drew McManus, the brains behind the Take A Friend To the Orchestra project, has compiled the contributions, (including yours truly’s) for the 2006 version into a book.

To purchase it, click on the button below:

I will be adding the button to the sidebar of my blog soon.

On a related note, as long time readers may know I have been occasionally checking in on the Honolulu Symphony since attending a concert as part of my participation in Take A Friend to the Orchestra Month. I am happy to say they have noted the new executive director hire as well as the new board membership on their web page. I have been somewhat critical of them on this blog before so it is only fair that I recognize positive steps as well.

The Most Unimaginative Form of Flattery

I often read about how restrictive copyright law is stifling creativity, but recently I have begun wondering if people are stifling themselves. We have all heard or read the arguments against Top 40 music artists who sample the work of predecessors and about how Broadway and Hollywood are reviving, remaking or adapting works.

In a way you can understand how these people are slaves to whatever will have wide appeal so they can make money. Lately though, I have been seeing a similar trend in shows that don’t have that concern because the primary audience is family and friends and will show up and pay any price no matter what the quality. There is almost free license to trump predecessors with ones originality. Instead, they are borrowing heavily from them.

The trend is starting to worry me because it is beginning to look something akin to everyone expressing their individuality by getting a tattoo. (In many cases, employing the same motif they were impressed by inked on someone else.)

In the past year, we have had three beauty pagaents by three different organizations. Two of them serve as qualifiers for the same national pagaent so you would think there might be some competition between them to be viewed as the more prestigious or attracting women who go on to earn the most titles.

Instead the organizer of the second one (who has been in the business 14 years) asked the organizer of the first one for help which included all the choreography. The third organizer (also a long time in the field) asked us to keep the entire set and props from the second pagaent. Except for different draping fabrics, it will look pretty much the same as pagaent number two.

It is the same situation with a hip-hop dance group coming in soon. We had a taiko drum group use our orchestra lift to make a grand entrance emerging from the pit during a closed recital six weeks ago. This dance group is doing the exact same thing. The fact they are using the same taiko group is something of a mixed blessing in my eyes. They might be copying someone else’s idea, but at least the originator is getting credit for the performance.

In the month after this dance group performs, two of their rivals will be renting my theatre. In the past they have often asked or expected the same things their rivals had. (Including moving light effects which the rival groups rent since we have none in stock.) This is rather ironic since one of the groups splintered off from one of the others. There are some hard feelings, but not so much that they can’t be derivative.

I have been considering booking some touring hip-hop dance groups in because I know there is definite interest in the genre and I would get a good turn out. In one part of my mind, I am pretty sure I will also be influencing the next wave of choreographic choices being made by bringing fresh ideas in despite the available material on cable, internet, etc.

I just wonder what the base cause of this trend might be. Are people so afraid of failure, even in the face of a guaranteed sell out audience that they feel it necessary to mine another’s ideas? If anyone has some insight I would certainly love an explanation.

Search For Sitar Video, Book the Sengalese Singer

I noticed something very interesting yesterday. As I was looking around for some final acts to round out next season, I happened upon an agents website and clicked on the link for video.

I was taken to the Google Video site. The agent had been clever on two counts. First, he doesn’t have to pay to maintain or store the video on a server. Second, now whenever someone looks up a topic related to one of the groups he represents (World music, for example) the video of his client will show up and perhaps garner some additional business for him.

I suspect we will begin to see more of this sort of attempt to position performances as video services like Google and YouTube.com become more prevalent and easy to use..and as it gets easier to make videos.

St. Benjamin

I am just finishing up Walter Isaacson’s biography of Benjamin Franklin. As we all know, he should pretty much be a patron saint to non-profit organizations for his lessons in frugality and thrift in Poor Richard’s Almanack.

One thing you may not be aware of is that after founding what was to become the University of Pennsylvania in 1751, he decided it was important to build a hospital. Since he was having trouble raising money, according to Isaacson he “got the [PA] Assembly to agree that if ‘2,000 could be raised privately, it would be matched by ‘2,000 from the public purse.”

According to Isaacson, he was the person who introduced the concept of matching grants to what was to become the United States. (Which by the way is one of the situations the studies I mentioned two days ago noted males are likely to be more generous.)

Why you ask, with a gentleman with such standing and influence in the policy as to have a hand in the writing of the Declaration of Independence, the Articles of Confederation, the Constitution and the peace accord with Britain, supporting the idea of matching grants did it take nearly 200 years for organizations like the Ford Foundation to employ it as a funding scheme?

Well for one, political opponents felt the move was too conniving. I suppose it was because they didn’t believe he could raise the money and had tricked the Assembly. Franklin noted that knowing that their money would essentially doubled, they gave more.

Franklin himself referred to his innovative idea as a political maneuver so he might have felt a little uneasy about it himself. The success of his plan eased any troubled thoughts he might have had. “…after thinking about it I more easily excused myself for having made use of cunning.”

Like so many of the institutions, inventions and concepts Franklin had a hand in creating or developing, we regard the matching grant arrangement as a common tool for accomplishing our work. It is hard to conceive of it as being controversial.

Starting To Play The Right Notes

I was happy to see an interview last week with the new Honolulu Symphony executive director, Tom Gulick and hear an interview with new symphony board chair Curtis Lee last week where both men acknowledged that the situation with the sale of balcony seats has been ill-advised. (Discussed in earlier entry)

They also acknowledged that the musicians need to be paid better and utilized more efficiently. (We got our fingers crossed for you guys

There is still no mention of Tom Gulick as the new ED on the Symphony website though. He isn’t even included on the administrative staff list. I am somewhat bemused at this situation since the Symphony Musicians have linked to every bit of news about Tom Gulick on their website. It would probably serve the musicians better in salary negotiations if the public didn’t know so much about Gulick. The less people know about him, the less sympathetic public opinion will be for him if negotiations go sour and the issue begins to play out in the press.

Of course, it is more in their interest if things go well and the concert hall fills with optimistic people who donate lots of money. So they are disseminating the good news and contributing to the general optimism.

The one thing Gulick said in his interview that I took some slight exception to was that “New York is the only cultural and artistic destination in the country.” I’d say that Boston, Philly, Washington DC and Chicago can hold their own with NY when it comes to attracting artists and cultural tourists. Not to mention that some people might want to visit Minneapolis and check out the new Guthrie Theater. And in the summer, people are happy to make cross country treks to places like Ashland, OR and Cedar City, UT for the Shakespeare Festivals or Charleston, SC for the Spoleto Festival. There are some who might say Nashville is the true center of American culture.

New York might be near the top of the list of very important locales in the artistic and cultural scene, but it ain’t the only one! As a guy who grew up in NY and proudly identifies the state as his origin, even I have to admit the country has a lot of important cultural and artistic destinations.

Gender Generosity

Via Arts and Letters Daily was an article by Christina Hoff Sommers that appears in In Character, “Men or Women: Which is the More Generous Sex?”

The short answer is, it matters on the situation. The long answer, which will give you some guidance in how you make your donor appeals, is contained in the article.

Depending on how laboratory experiments are designed either men or women end up emerging as more generous. When the design rewards risk taking, men come to the fore. When the design was purely about generosity, women were kinder.

This latter situation was also borne out by surveys where women’s answers about their generousity outstripped those of men.

However, outside of the lab and away from questionnaires, things are quite different. In a 2003 survey conducted by the National Opinion Research Center it was determined that when it came to actually doing something for others, “gender is not noticeably related to altruistic behaviors.”

As the article points out, women and men are different in the way they express their concern for others. Society places women in a nurturing role and men in risk taking roles. Men become firefighters and jump into burning buildings, women become nurses and tend to the burns. The article notes there is nothing wrong with men or women fulfilling either of these roles.

But what about when it comes to donating money and not saving or soothing lives? Well, it looks like in practical terms, men are more willing to part with money than women.

A 2005 analysis of federal tax data by NewTithing Group, a philanthropy research institute in San Francisco, shows that even when you control for income and assets, males still write larger checks than females. As the New York Times summarized the NewTithing findings: �The study found that single men, generally, are more generous than single women. Among the wealthiest singles, men gave 1.5 percent of assets compared with 1.1 percent for women. Wealth does not explain the disparity.�

If this isn’t what you want to hear or doesn’t mesh with your experience, then read the article. It goes into more detail and cites specific examples from fundraisers.

A couple things to pay attention to though–1) All people quoted as saying women don’t give enough are in higher education fundraising, not arts or social charities. The article alludes to this as a weakness in the argument in regard to a UCLA quote by acknowledging the female graduates might be sending their money elsewhere, but it could as easily apply to the whole article.

2) Hoff Sommers is a resident scholar at the right of center American Enterprise Institute which may or may not have an interest in portraying males in a positive light for giving $10,000 while saying the wife who only donates $500 can afford to give more.

Still the article provides enough generally unbiased information to perhaps illuminate and guide fundraising campaigns and direct asking strategies. For example, a study by economists James Andreoni and Lise Vesterlund: (remembering this is in a controlled lab situation)

“When altruism is expensive, women are kinder, when it is cheap, men are more altruistic.” They also showed how their findings (along with several other studies they cite) could have important implications for fund-raising as well as tax policy. For example, if the Internal Revenue Service were to increase the price of donating to charity by no longer allowing deductions, it is quite likely that men would react more negatively than women. (On the other hand, women could object that the present system favors male styles of giving.)

Listen, The Business of the Arts

I was frankly quite surprised as I drove around this past Sunday to hear a radio program on the business end of the arts. The program is a pretty new one for the local public radio station.

Called, appropriately enough, The Business of the Arts, the show’s goal is to shed a little light on the concerns organizations face that are mostly invisible to the public until there is trouble.

Financing of the arts is a mystery to most people. People complain that the cost of tickets keeps going up, whether it’s for the Opera, the Symphony, or the Academy of Arts. But if you tell someone that the cost of that ticket does not come close to paying for the event or exhibition, they are surprised.

Host Bob Sandla talks to representatives of arts organizations on Oahu that are attempting to be fiscally prudent and responsible while providing high quality services to their audiences. Bob and his guests discuss individual companies to pinpoint their specific challenges and achievements and explore the misunderstandings and difficulties they face.

I don’t know what the listenership is on Sundays at 6 pm, but I figure they may not be educating their largest audience segment. Still, it is really gratifying to see the program is on at all and their episodes are available online.

In the segment I heard, the host made sure the guest discussed where every percentage of the budget went, what things were and were not covered, what the goals of the organization were, how things were planned, what the dream situation for the organization would be.

I found it interesting. But then I am in the business, am familiar with the terminology and wasn’t really thinking critically about the effectiveness of the format and presentation because I was so grateful to have the subject tackled at all.

So if you think it is a good idea, go bug your local public radio station. If they are smart, they can turn it into a case for supporting the station as well. In an intro to the program I was listening to the station’s president talked about how the challenges the organization being interviewed faced were the same ones the station dealt with.

Getting Soft In Your Head

Have you ever driven by a new store and seen people going in and out and wonder how you could have missed the hoopla that surrounds a Grand Opening? Well chances are the Grand Opening hasn’t happened yet and what you see is a soft opening.

A soft opening is an unannounced opening of a store that allows for the evaluation of operations in order to correct them before a highly publicized grand opening which might highly publicize said problems. It also helps an entire staff of new employees put their training into effect under less stressful circumstances.

If you have the patience to take part in the exercise as a customer, it can be rewarding. I got a free meal when a restaurant did a soft opening and there are tales of the lucky amusement park attendees who have been offered a chance to ride hot new rides before the offical opening date.

It occurred to me this weekend that the practice would be helpful for new performing arts facilities. On July 1st the new center at Bethel Woods opened with the New York Philharmonic. Most readers may be more familiar with the locale as the site of Woodstock after the folks in Woodstock, NY in Ulster County withdrew their permission for the 1969 performance. (That hasn’t kept you from cashing in on the name though has it, Woodstock :P)

Bethel Woods had a good opportunity to do a soft opening on June 21 when the Mid-Hudson Philharmonic played there to allow the pavillon and orchestra shell designers to make adjustments. They did have employees there for training in preparation for the opening that night. However, given that access to the site is by narrow winding roads (I am from that part of NY, I have driven to the grounds) and the fact that weeks of torrential rains have battered Sullivan County there were a lot of details that a soft opening could have brought to the fore. (As a guy who ran a few outdoor music festivals in a rural environment upon which it had rained before and during, I can speak with some authority. Boy, do they have my empathy!)

I know someone who worked the opening day and she was fairly critical of the disorganization that she saw. To be fair, some of it was going to happen even with the benefit of the soft opening. Short of implanting mind control chips in the concert goers, some of it will still be happening in 5 years. (And it was certainly more organized than Woodstock was!)

But there were a lot of avoidable problems that a soft opening would have certainly revealed and there were a lot of people who said they would never come back again as they left. That probably won’t impact the Ashlee Simpson concert on Sunday since there most likely isn’t a big audience overlap. You also can’t please everyone even under the best conditions. It just seems a shame to make such a poor first impression to such a large audience of people who, lets face it, tend to be influential.

Most of us won’t be involved with the opening of new facilities but those that are would do well to at least consider a soft opening. I will confess though that I did have a hand in the opening of a new facility. We didn’t have a soft opening and everything went very well.

But as I said, I was there.

Music to My Eyes

It has long been a custom to have music accompany fireworks displays. The 1812 Overture is probably the song most often pressed into this service.

However, I came across this bit on Slate noting that famed fireworks expert Takeo Shimizu used musical notation to plan his luminous displays.

The pyrotechnics expert Takeo Shimizu used a musical score to represent his designs: Each stave corresponded to a different firing location, and each note represented a particular kind of shell fired at a particular time.

A symphony of sight and sound indeed!

More There Be Sea Monsters…

I set out to answer the comment made to my last entry with a comment of my own. But as I am wont to do, a short response morphed into bloviation and by the third or fourth paragraph I decided it was better as an entry.

If you haven’t already catch up with the preceding entry and join me in my answer to Heidi. (I promise, there is some wheat to sift from the chaff.)

Heidi-
Interesting comment and probably one that would take multiple entries to answer. The main concern I had when I wrote the entry you prove somewhat by being a UH Theatre grad living on the mainland. UH graduates students and they have no option to ply their craft but to leave or find a job in another industry and rehearse for Diamond Head and Manoa Valley at night.

That might be why the quality is so good–a large pool of well trained actors who didn’t leave when they graduated. I just feel bad that there isn’t even one company in the state with which dancers and actors can aspire to perform and be forced to go elsewhere because it is so difficult to break in to the company. Classically trained musicians at least have the symphony to gaze longingly at.

As for combating local perceptions. I think the solution differs from community to community. For example, what is the real scale by which shows are measured in Hawaii?– Las Vegas. For those who have always wondered where people in paradise go on vacation, it is Vegas. Before the recent inter-island airfare wars, it was often cheaper to vacation in Vegas than on a Neighbor Island. So many Hawaiians visit and live there that local cable shows are rebroadcast in Las Vegas.

Las Vegas definitely sets a standard much the same as Broadway sets the standard in other places. One of the tourist focused shows in Waikiki is Cirque Hawaii unabashedly modeled after Cirque de Soleil. I neglected to mention it in my post because honestly, I didn’t know it was an on going concern. I thought it was just an event that happened this past winter because I have heard no mention if it since. (I am guessing they focusing marketing on tourists.) On Maui there is a Cirque inspired show as well, ‘Ulalena. It has more of a local feel though because it employs Hawaiian dress and chant. (Don’t know if you were around when it started.)

But getting back to the question of how does one combat local perceptions that such fine work is par for the course. Ultimately, I am not sure you can or if is imperative to do so. If people are lucky enough to get good quality stuff cheaply and the volunteers are willing to invest the time and energy to maintain the high quality over the years, then the folks in that community are damned lucky. That is the power of the arts made manifest right there.

While I have certainly seen better than what Diamond Head, Manoa Valley and Army Community Theatre have produced, I don’t necessarily think there needs to be an Equity acting company or full time professional dance company (other than the hula hālau) for the sole purpose of bringing a higher quality product to the state. I am just really surprised that nothing has sprung up given the available opportunities. Though, as I mentioned I think the lack means the state exports creative minds and provides no incentive for such people to migrate in.

Ultimately I think it comes down to the value a community places on the experience. One of two episodes of Little House on the Prairie I remember from when I was a kid featured Pa making furniture by hand for the shop in town. The problem was, the shop owner could sell factory made furniture cheaper and the factory could make them fast enough to keep up with demand. He acknowledged that Pa’s chairs were much better than the factory ones but customers found the factory ones suitable for their needs and didn’t need such well-made chairs.

If people find the community theatre performances suitable to their needs because they lack the experience to discern between the quality of that performance and one at the local regional theatre, (or don’t think the disparity is great enough to pay more for the difference if they do perceive it), then the only option is to appeal to them with other criteria than performance quality.

In some respects, we should be happy that people are attending and participating in community theatre at all. My Little House example could as easily be applied to community theatre vs. DVD/Internet/movie/cable. This is not to say we should content ourselves with the successes of community theatres and count our blessings. We should always be raising the bar of expectations in every endeavor be it entertainment or education, (and if I may wax a little political, fuel efficiency and energy production.)

Here Be Sea Monsters..But No Actors

So I was sort of hedging my bets when I made the vague statement a couple days ago that the Honolulu Symphony was the largest professional performing arts organization in the state. Turns out my suspicions were correct and the symphony is, with a minor exception, the only professional performing arts organization in the state in terms of paid artists.

The one exception is Honolulu Theatre for Youth whose small company of actors heroicly stagger along supplementing little pay with night jobs. (Since most of the performances are school matinees.)

As poorly paid as the symphony musicians are, it is even worse for actors and dancers. In truth, it may be easier to make a living wage as a non-classical musician, visual artist (depending on medium), or luau performer than any other type of artist.

It may come as a suprise to people to think that Hawaii which has enjoyed record numbers of tourists (7.6 million last year, 7.5 year before) doesn’t have a strong entertainment industry. People can’t spend ALL their time on the beach and shopping after all, right?

It is true though. In terms of theatres you have the university based student theatres and amateur groups. A couple theatres have full time administration and production staffs but I don’t even know if there are any guest artists even performing under Actors Equity letters of agreement. (There has been a spate of news personalities performing in lead roles lately though.) The actors getting the most work are the ones on Lost and most of the regulars aren’t local performers.

The operas and ballets are the same. They bring in paid guest artists, but the chorus and corps are comprised of volunteers or students. A couple modern dance companies pay dancers a token on a show by show basis to acknowledge their talent and contribution but don’t maintain any sort of paid company.

There are a handful of presenting houses and bar/club venues of note and that is about it for live performance in the state.

There are certainly a fair number of things to do for people to be sure. But now that I have started to settle in to my position and have an opportunity to assess my surroundings, I have begun to wonder why there are no other professional performance entities other than the luaus organized to take advantage of the tourism and employing local performers full time.

The IATSE unions employ a fair number of people in some of the presenting houses (and on the Lost series) and there seems to be money to pay us evil administrators. Why aren’t the performers getting their due I wonder.

I am going to have to look into this a bit while I am not terribly busy this summer.

Potency of Hair Clippers

On a recent vacation I was driving around with my brother in law and we were passing through a new development that looked to be influenced by the New Urbanist movement which tries to locate shopping and social needs within walking distance of residences. The place appeared to be designed with a Victorian feel from the building and street lamp design I saw emerging. There were signs in the windows announcing the imminent arrival of Starbucks and some soup company.

I was thinking about how nice it would be for these folks to have so much of what they need within walking distance since there was a shopping center with a supermarket right across the two lane road from this new development.

But then I remember why I was there and I realized there was no guarantee that people would necessarily patronize the stores closest to them. In fact, my situation made me realize why you can drive yourself crazy trying to predict trends in customer behavior. And if you are like me, you do indeed go crazy trying to discern why, all things appearing generally equal, one performance sold so much better or faster than another performance.

You see, my brother in law and I were going to get our haircut. I was 4,500 miles away from home and was going to get my haircut at the same salon chain I frequent at home because I wasn’t happy with the cuts I was getting at the many locations I tried at home. The fact I am frequenting a chain should be evidence enough that I am not terribly vain about my looks and so should also attest to how dissatisfied I was with my hair that I was getting it cut on vacation.

My brother in law on the other hand drove me past two other branches of this hair salon chain located much closer to his house to get to this one. After we passed the second one, I asked where the heck we were going. He told me the woman at this branch used to work in the one closest to his house and he hadn’t been happy with the job those who replaced her did so we were going to this place.

The thing is, because this salon is located in a largely undeveloped area there is only this one woman working at the branch. When we arrived she was out getting lunch for her son and herself. So we waited outside the door until she came back and then waited while she ate lunch and then waited while she cut the hair of the guy who had signed in before she took her lunch break.

I have to say we are both happy with our hair these days.

Obviously I am not going to be flying that far to get my hair cut nor am I going to wait until I return to visit my sister to get my next cut. What my little story is meant to illustrate is that even in areas a customer rates as unimportant to them there is a point that quality can fall below that suddenly makes it important enough to base a decision upon. The problem for anyone trying to sell a good or service is that the point is completely subjective and difficult to predict without some complex mathematical formulae. A situation where all things appear generally equal to you probably doesn’t to someone else.

In fact, sometimes the customer doesn’t quite know why they are making a decision. I can identify why I do my grocery shopping at a store miles from my house but on the way home from work and not the location the same chain two blocks from my house. (younger, cleaner building with own bakery vs. driving past my house and potentially hitting 4 traffic lights).

What I don’t know is why I have never had a problem with my haircuts until the last two years. I am sure in the time since my mother stopped cutting my hair I have had some pretty bad cuts. I couldn’t tell you why it bothers me now.

This is the sort of thing that makes me wonder if surveying audiences is of any value at all. We already know people often say they are interested in attending certain types of events and then never translate their stated interest into practice. Add motivations patrons aren’t consciously aware of influencing them and you start getting ready to tear your hair out.

Unless you are concerned about your coif, of course.

Finally A Captain At The Helm

As a denizen of Honolulu, I have been monitoring the leadership situation at the Honolulu Symphony off and on over the past few years. Up until the last week or so they have been without an executive director and a music director and suffered some tension on the board of directors. This past Saturday an article in the local newspaper announced that Tom Gulick has been apppointed executive director.

Gulick, who counts the Detroit Symphony in his background, was recently executive director of Ballet Pacifica which has had some tough times of its own. In March Gulick left his position there for personal reasons. The ballet’s development director left around the same time. A few weeks later, artistic director Ethan Stiefel also departed barely a year after his loudly trumpeted assumption of that position citing the cancellation of the 06-07 season due to lack of funds as his reason for leaving.

There is some good news as Gulick takes up the symphony’s reins. Just last month the state allocated a $4 million grant to the organization contingent on matching funds being raised. The state also gave the symphony $150,000 for education programs. The symphony has a new board president and has recruited 13 new board members.

Gulick will need all the backing he can as he leads the largest professional performing arts company in the state. Not only does the organization need to hire a music director, it is also in contract negotiations with the musicians union who agreed to a fairly significant paycut a few years ago.

Gulick also faces some public relations problems for the symphony. In an interview on Hawaii Public Radio (mp3 format), Gulick acknowledged that he would be making a “save the symphony” appeal to the same people who gave to save the organization a few years ago and a few years before that. Among his plans to gain the trust of the community is to have fiscal transparency.

He may also want to focus on the use of the symphony web site to reassure the public about the symphony’s strength and successes. Despite the articles and radio interviews that have occurred, as of this writing there is no mention on the website that Tom Gulick is executive director or even that the symphony was preparing to announce someone soon.

There has been some grumbling among season ticket holders over the past month. Editorials in the newspaper have been complaining about a new pricing scheme in the balcony. Two couples wrote that their balcony seats have tripled in price since last year and are on par with the cost of the most expensive orchestra seating. Both decided to pass on subscribing this year, but one couple reconsidered and renewed their seats, although it was for fewer performances. Another single ticket buyer wrote to say she tried to buy balcony seats but was told they wouldn’t be sold until the orchestra seating filled up. Faced with only $60 remaining, she walked away. Two of the writers noted that given the symphony needed to match the state grant, they were surprised the symphony would risk alienating them.

While I might question the amount of the increase and the timing of some decisions, for me this just underscores just how important box office policies are in audience relations. There are some situations when communicated clearly with patrons that earn understanding and tolerance. It is just difficult to make a compelling case in a subscription brochure or train box office people to effectively do it.

I have been approached by symphony musicians with proposals to have both chamber performances and full symphony concerts in my theatre as part of an outreach to my side of the island. It will be interesting to see if any sort of momentum in that direction will develop in the next 5 years or so. Alot of new housing is popping up out here so there is a potential for new audiences as well.

Young Board, Old Board, Your Board

I saw a very interesting article on board composition in Arts Presenter’s online version of Inside Arts Magazine. (Have to provide email address to read.)

The piece essentially tackled the idealism vs. practicality issue in relation to age of board members. While everyone strives to have younger people on their board, the reality is that the young folks often aren’t far enough along in their lives to offer a non-profit board the time and money (or social contacts with money) that more..seasoned..members of the community can.

Despite some ancedotes which support the idea that older people more easily meet the board requirements of many non-profits the article stresses the importance of making the effort to attract younger members. Their involvement in the board would have to recognize that they need time to raise families and aren’t able to meet the Give, Get or Get Off criteria at this stage in their lives.

Certainly it is just as important to recruit the right young members as it is older members and not just bring them on board because of their age. The article mentions quite a few benefits younger members can bring as well as pointing out some erroneous assumptions.

Give it a read.

Ball Thrown Round The World

I don’t know if anyone caught this Guardian article on Artsjournal.com in the last day or so. The story covers, Play on Earth, an effort by performance groups on three continents to create and interactively perform with one another with the help of technology. I had previously mentioned a related effort by MIT in an entry a couple years ago.

The Guardian article presents what may be a preview of the format the performing arts may take in the future. It seems quite ripe with possibility. It could be exciting to see how directors might exploit the real time chronological differences in clever ways.

The danger element inherent to having separate directors and casts who have never met each other might provide a draw to audiences as an alternative to the well-edited movie or television show. We often talk about one of the appeals of live performance being that anything can happen and this certainly reintroduces that concept. The irony is, it is the instability of network connection that contributes to this sense that catastrophe may be imminent. As technology improves, performances may have to up the ante in other areas to maintain the ambiance.

The Non-Artistic for Artistic Leaders

I noticed this just before I started to travel back from vacation. I thought the deadline to apply was Friday but it is tomorrow. Still, the application is fairly easy to fill out and if nothing else, interested parties can keep their eyes open to apply the next year it is offered. (The praises quoted are from the 2004 institute. Don’t know if they just forgot to update the page or if it is bi-annual.)

Theatre Communications Group is having a New Artistic Leader Institute in San Diego in August. “The goal of the Institute is to orient new and prospective artistic directors to the non-artistic aspects of leading a theatre company.” The criteria for New Artistic Leader is those who have been in their current position since 2004. As is implied by the Artistic Leader term rather than Artistic Director, the program is open to a number of artistic positions. “Resident directors, associate artistic directors and freelance artists are also eligible to apply”

There is a $300 application fee and scholarship monies available.

Although this is the fourth year TCG has done this, the curriculum for this year has yet to be set and will be formulated by a task force in the coming weeks. This seems to imply the program attempts to address the latest concerns of artistic leaders.

Anyhow, if you are interested get thee to the information page and application!

Away For A Nonce

I am going on vacation for a bit in order to shower my nephew with adulation.

Those who wish to ponder my occasional brilliance can seek it in the blog archives.

With nearly 350 entries to peruse you can survey the changes in my thinking and writing style from the very beginning!

I will be checking my blog on occasion to thin out the spam of advertising in the comments section.
If you are moved to make observations they will appear on the blog within a few days when I have time to approve them and perhaps say something in return.

What Is Your Dream

Starting a performance company/gallery of ones own seems to be a common dream of most students in the arts. Since it is graduation time I thought I would offer up this article on keeping the proper perspective from the May issue of Inc.

I enjoy reading Norm Brodsky’s column in the magazine because he is adept at employing interesting ancedotes to illustrate his point. He often offers advice to people seeking to start their own business. In this particular column he cautions against being so overly ambitious that you make your core desire unattainable.

One aspect of Brodsky’s article that interested me was his suggested conditions under which refusing to consider partnering was unwise versus those conditions when having a partner could restrict your success.

This is a subject I ponder upon often because I often see situations where people are letting their egos and desire for acclaim for their way of doing things limit their success by not partnering. So they labor hard while trying to leverage their limited resources and meet with limited results.

Some times this is a good thing because some concepts don’t warrant widespread recognition. Also, competition can keep people on their toes and striving harder. Sometimes it is just dumb.

A Door Closes, A Window Opens

Last week Wes Platt, owner of the online text based multi-user game Otherspace announced that in 2008 on the 10th anniversary of his game, he was shutting it down.

So what does Otherspace have to do with non-profit arts organizations you ask. Well, quite a bit if you take a look.

For one, Otherspace is definitely non-profit. It is completely free to play and runs on donations and merchandise sales (tshirts, hats, mugs and some other things I will soon mention). My first thought was that his move provides a good example for arts organizations for looking at a project that is doing well and deciding to phase them out and replace with something else that advances the organizational mission. It is no easy thing for any organization, online or not, to develop a new project while maintaining the current ones. (Platt also has two other games with different themes he runs.) It is even tougher to decide to do in an uncertain financial climate.

I also thought it was pretty gutsy to do it on an anniversary when he could get some additional mileage out of it. On the other hand, he can get some mileage out of the anniversary connected shutdown by simultaneously introducing the new project he has promised as he and the game’s following toast out the old.

The other thing of note about Otherspace is that it is a roleplaying game with well-designed large story arcs to involve the players. The first six years had 17 story arcs according to the website. Wes Platt has actually published a novel based on the world concept with another book on the way.

What he has also done though is taken the roleplaying logs provided by some key players and edited them into books as well. The sale of these books on Amazon.com also helps to support the game and keep them free. In essence, the actions and choices of the players placed in certain scenarios help to create works of fiction. Their incentive for playing in a compelling manner is that the sale of their recreational activities continues to make their enjoyment possible.

Obviously, it is just a new twist on an ensemble developing a performance piece. It would be interesting to see if expanding this idea of technology assisted could be turned into the next big thing.

The last thing that seemed valuable for arts organizations to note is that the game has a Wiki associated with it. Since the theme of the game is that of a space opera with strange alien races and terminology, there is a need to identify these elements to newcomers. The specific wiki for the game offers descriptions of the worlds, races, organizations, technology, culture as well as How To information for new players.

I would think the term alien terminology by itself would be enough to explain the value of a wiki to an arts organization. The benefit of a wiki over a list of glossary terms on your website is that a wiki is dynamic. As a professional in an arts field, you can’t always anticipate everything your audience thinks it is important to know.

With a wiki, you get a little help from existing members of your audience because they have a pretty clear idea of what they didn’t know at first that they found helpful to learn. Because anyone can contribute to a wiki, anyone can update entries on playwrights, composers, actors, tips on getting good tickets, protocol on behavior and dress in different scenarios whenever they realize they have something to contribute.

Of course, this strength is also a weakness since people can vandalize your wiki with ads for viagra, obscenities and bad reviews. In this regard, a wiki takes more effort than a static page on your website. Even if people are making well-written, objective neutral (the basic standard for wiki entries)contributions, someone always has to be monitoring the updates to ensure they meet standards.

The good news with wikis is that the someone doing the monitoring doesn’t have to be a staff person. In fact, it is a mark of a wiki’s success if it isn’t a staff person doing all the work. Wikis allow for the quick reversion to previous information by contributors. It is a testament to how invested your audience is in the success of your organization when supporters remove offensive material on your behalf before you know it is there.

And since wiki contributors tend to skew younger than the average performing arts event demographic, you know you are moving in a good direction when you have a number of people enthusiastically running defense and contributing on your wiki.

No News Not Necessarily Good News

I recently learned that playing a hands-on role in things and having a small staff doesn’t necessarily mean one is hearing about all the problems that are occurring. I am frequently busy during a performance and can’t be watching everything. A year or so ago I put a folder full of House Manager report forms in the front of house office. I didn’t want my house managers to feel they had to go to the trouble of writing up a report on every show if it was uneventful so I told them they need not bother with them if everyone is showing up on time, there are no problems with equipment, lights aren’t out, etc.

I really didn’t get many reports. While I was occasionally curious as to why I was not, it wasn’t necessarily strange. The house management office is equipt with supplies and tools necessary to change light bulbs, replace paper towels and fix leaky toilets. Other problems may be resolved by talking to the tech crew. Our ushers know what the dress code is and how they are expected to act. Likewise, many of our renters return year after year and are acquainted with the house rules. The reports I did get didn’t really illuminate anything I needed to be concerned about.

Then the technical director pointed out that all the Exit lights in the theatre had burned out. I spoke to my primary housemanager reminded her to look out for those types of things and put them on a report sheet so I could submit a work order to have them replaced.

I soon came to realize that she and the other house managers forgot the report sheets were there. Since giving my reminder I have received report after report that have essentially painted a picture of renters who were not holding up their end of the contract in relation to front of house activities. And, of course, on further investigation I discovered that these problems stretched back for some time prior to this zealous surge of reporting. For some reason the house managers decided to keep their tortured experiences to themselves.

Discussing these problems and potential solutions took the better part of two hours at a staff meeting today. Despite the fact renters sign a contract where they have specifically initialed next to the lines outlining their front of house responsibilities and have had us reiterate these specific responsibilities and their importance in a tech meeting a month prior to their event, people are shirking them.

The solution we hope to implement is a multi-tiered approach which include simple steps like more insistent scowling at the pre-show tech meeting and more involved mandatory requirements at later stages. As I mentioned, I have a small staff so the necessity of enforcing these mandatory requirements adds additional responsibilities to the numerous ones we already bear.

I am hoping six months worth (it is only half the renters who are real problems) of growling, scowling and enforcement of strict requirements will ensure that some of these groups are better organized during future visits making for a more enjoyable experience all around.

All That’s Gold Does Not Glitter

Over the long weekend I watched the extended movie versions of the second and third Lord of the Ringsmovies. I also watched the “Making of” DVDs for the first movie which was actually twice as long as the first movie itself. Plenty of other folks have talked about the value of making of videos for the performing arts so that isn’t my purpose today–At least not directly. I am sure I will circuitously make the case for doing so somewhere along the way.

The thing that was most on my mind as I watched the “Making of” DVDs (other than the fact I want to move to New Zealand) was how speculative making a movie is. As I watched the producers, directors and designers discuss all the concept art, storyboarding, computer rendering, writing, modeling making, location excavation and manufacturing that went on for years before shooting even began all I could think about was the money that was being spent without any income being generated.

Not long afterward, I decided the movie could now probably single-handedly fund the arts in New Zealand by donating half the sketches and cast off paraphenalia to charity auctions and finance a new movie by selling the other half on E-Bay.

Coming from a world where making slightly more than you spend constitutes a successful season, it is difficult to empathize with an industry that measures their success as making three times as much as they spent. When you think that some of the money is going to finance movies like The Lord of the Rings years before the movie has a chance to make money, it is easiers to sympathize. (When drug companies make the same argument about developing medications to support why I am paying so much for a pill, I am pretty much unmoved though.)

Which is not to say that the chances movie studios take are bigger than performing arts institutions. In some regard it is a matter of scale. A $100,000 loss to a small theatre can be as devastating as a $100,000,000 loss to a movie studio. In a small organization the stakes can seem even larger because you have a more intimate relationship with the people you have to fire if you screw up.

If anything, for all their money and personnel analyzing costs, movie studios are just as apt at making stupendously poor decisions as an arts organization run by someone who has had no experience in the field. Miramax was going to produce the LoTR project originally and wanted it all in one movie. That would certainly have flopped in a HUGE way. Peter Jackson, the director, planned on doing it in two movies but fortunately some sainted man at New Line insisted it be done in three.

So yeah, if you haven’t surmised by now, I am a big fan of the books. I don’t usually watch the “Making of” portions of DVDs, nor do I in fact own too many DVDs. I don’t have much basis for comparison but one of the things that made it easy to like the production segment of the DVD was the fact that Weta Workshop where so many elements of the movie were created ran things economically. Two guys created all the chainmail for the movie linking and soldering something like 12 million links one at a time.

Obviously coming from a performance background I have a frame of reference that accords me a level of appreciation for the hours that were invested in creating items that appeared for 15 seconds on the making of the movie video and was unobtrusive in the movie proper. In some respects it is almost foolish for an arts organization to try to make a behind the scenes video to compete with the splendor of those connected with movies like the LoTR trilogy. (Although a 45 minute piece done by a theatre is probably going to be watched more often than the 5+ hours for the Fellowship of the Ring.)

The other thing I was thinking as I watched the movies is that if the trend of declining attendance at movies continues, within my lifetime I may be seeing campaigns advocating attendance of performing arts events that include movies. I’ll bet that just as people today argue that in Shakespeare and Mozart’s time live events were raucous affairs, people will point out that a similar environment existed in movie theatres in the early part of the 21st century and that the strictly regimented dress and behavior are unnatural and people should be able to wear whatever they want. (Granted, not a complete parallel with the current situation since many of the first movies in the 20th century had uniformed ushers handing out program books.)

Return To Amazing Things

Over a year ago I did an entry on recruited vs. elected board of directors profiling the interesting way Amazing Things Arts Center was approaching the governance of their organization.

I went back to their website to see how things were going and it looks promising. They have a good number of activities and a few classes going on. They have continued with their commitment to transparency by placing an application of a potential director in the governance section of their site.

One of the things I really appeciated when I visited this time was that they wrote to their membership about the possibility of moving in to a local firehouse as a new home. (I believe they are currently working out of a storefront.) I was impressed that they addressed the tough questions of safety in the downtown area. They followed by addressing the fact that the firehouse is in another community while the community they are currently in showed a lot of support in helping them renovate their location over the last year or so. The letter seemed pretty honest and devoid of much spinning of circumstances to conceal unpleasant facts.

At this point the only thing I would fault them on is not listing the names of the board members or administration online. It would help bolster the whole transparency goal if they did. Other than that, I will be coming back periodically to see how things are playing out.

What The Future Brings

I have been pondering the implications of my post yesterday on the status of arts organizations.

It seems clear that larger arts facilities may find themselves either owned by large media conglomerates or closely associated with artistic offerings over which these large corporations exercise influence. Large facilities may end up affliated with companies like Clear Channel and Comcast just as television stations are with networks and be guaranteed the exclusive right to present specific tours/exhibits in the region.

Smaller arts groups may lose access to these artists altogether, but gain other advantages by exhibiting flexibility. The limited niche appeal of the Professional Amateurs mentioned in yesterday’s entry may be a boon for smaller organizations and provide opportunities that hadn’t be available in the past. Museums for example, may not have large performance spaces but can certainly host a steady stream of mildly famous people each weekend while attracting attention to their collection. Perhaps a noted online director will screen his film to 100 interested people in the community this weekend and then a singer-songer writer next weekend.

Granted, some museums already do these things. But as the definition of concepts like the process by which one becomes an authority on a subject becomes blurred, so too perhaps will the idea that museums offer one type of recreational activity and film houses and theatres another.

Other than investing in technology appropriate for presenting art whose genesis is virtual, probably the most important element for success will be to include opportunities and floorplans that are conducive to socialization. If I want the experience of staring straight on at a performance framed by the square of a proscenium, I could watch the film or concert on my computer.

The impulse of organizations to add opportunities for socialization to attract younger groups is probably a good one. These initiatives might not currently be jibing easily with the performances with which they are associated. I have a feeling the socialization opportunities are here to stay and the format of the performances are what will begin to change.

Until technology is able to virtually replicate biological responses to environmental stimuli, exploiting the advantages of being physically present will increase in importance as the motivating factor for event attendance. Since the advent of broadcast media and film this has been true. It is just that the increased ability to direct one’s experience has started shifting the definition of what these advantages are. Right now I think we are in a transitional period where the validity of the current motivating elements is waning but the emerging elements haven’t become defined enough to identify.

New Cultural Divide

Bill Ivey and Steven Tepper had an article in The Chronicle of Higher Education last week (subscription, alas, required) in which they offered two opposing views of what the cultural state of the US will be in the future. Regrettably in their opinion, both visions of the future are not mutually exclusive and will define the new cultural divide.

The first vision of the future is rather optimistic. As the cost of technology decreases and becomes widely accessible, the ability of people to express and educate themselves has been increasing. The authors cite British social critic Charles Leadbeater who feels the 21st century will be shaped by amateur professionals-“ProAms.”

Those pro-ams are people who have acquired high-level skills at particular crafts, hobbies, sports, or art forms; they are not professionals but are often good enough to present their work publicly or to contribute seriously to a community of like-minded artists or creators. Pro-ams typically make their livings in other work but are sufficiently committed to their creative pursuits to view them as a possible second career later in life.

A well-educated populace of amateurs who can converse intelligently with authorities of a field and perhaps even parlay their pursuits into a second career. Not only does technology make it possible for them to indulge their interests, but it enables them to cheaply disseminate their work to others providing for the development of ideas on a scale never before possible. What’s not to love about that scenario?

Well, actually, there isn’t a lot not to love about that scenario–if you are able to be a part of it. Like all incidents of cultural divide, the separation is mainly a function of the gatekeepers. The new optimistic trend they describe does away with the old gatekeepers for the most part because it allows people to make their own choice about what they want to experience, how long they want to invest processing the experience and in what environment they want to encounter it. The concepts of high and low art have less influence in this situation as do the arbiters of such things.

According to an article in the American Sociological Review by Richard A. Peterson, an emeritus professor of sociology at Vanderbilt University, hierarchical markers of taste have eroded. Today people define their status by consuming as omnivores rather than as snobs. A new kind of cosmopolitanism underlies the mixing and matching of different cultural forms.

As an illustration, imagine an encounter between two people on the street: a classical-music lover and a lover of rock music. If you are asked to predict which of them is likely to listen to Latin music, ethnic music, jazz, and blues, who would it be? It turns out that the classical-music fan is much more likely to enjoy those nonelite art forms, according to data from the National Endowment for the Arts’ national survey of public participation in the arts. If fact, when you analyze the NEA statistics, the classical-music fan is more likely to listen to just about every genre of music. Today’s cosmopolitan consumer culture is not bound by old hierarchies.

The more pessimistic view of the future is all about gatekeepers. Noting the ever increasing consolidation of the media in the hands of fewer and fewer people, many are forecasting a future where the variety of voices one can encounter becomes increasingly narrow. The authors point out that this is not only true in retail stores where only CDs of a limited number of artists might be available, but also in the arts where “small and medium-size organizations are facing competitive pressures from the growing number of big performing-arts centers – cathedrals of cultural consumption that might bolster a city’s image, but that bring with them some of the same constraints endemic in the consolidated media industries”

The authors also point out that things are moving from a world where we are no longer purchasing but renting culture.

“A few decades ago, cultural consumption required a small number of pieces of equipment – a television set and antenna, an AM/FM radio, and a record turntable. Now cable television, high-speed Internet connections, DVD-rental services, satellite radio, and streaming-audio services all require hefty monthly fees. Even consumption that feels like a purchase, like an iTune download, is often really a rental…”

According to the authors the new cultural divide will be comprised of those who have the time, resources and knowledge to “navigate the sea of cultural choice” to inform, cultivate and share their cultural lives on one side. Those who lack these things will obviously be on the other side of the divide receiving their culture via tightly controlled media channels.

The authors don’t quite know how the developing gap will impact political, cultural, social and communal life in the future. They do ask the question: “Can America prosper if its citizens experience such different and unequal cultural lives?”

I personally don’t see that this question has any more validity being applied to the chasm they anticipate than to the divide that already exists. It might involve different segments of the population than the current one does, but perhaps through lack of imagination, I don’t see the emerging one being markedly larger or destructive to society than if the old gap endured.

Art. MMM..MMM..Good

I have finally finished Joli Jensen’s Is Art Good For Us? The book isn’t really that long. The fact the library let me borrow it for 12 weeks sort of contributed to some procrastination though.

The short answer to the question posed by the title is, yes, art is good for us. However, it is not going to cure the ills of the world any more than studying karate, studying history and going to church is guaranteed to make us better citizens and people. Art is good for us in the same ways all these things, along with sunny days, picnics in the park and puppies licking our faces are good for us. They all have a hand in influencing us in positive directions, but none are guaranteed–alone or together–to make the world a better place.

Reading the book was somewhat like learning the stages of human cognitive and emotional development. As I read I felt as if I were reviewing the evolution of my own philosophy about why people should be attending the theatre. I could see that my own views were moving in the direction Jensen espouses.

One of the things I had never thought about was how much how we view art is tied to democracy. Jensen compares the views of Tocqueville, Walt Whitman, Lewis Mumford and John Dewey in this context. I won’t go into how art and democracy are connected in each one’s mind, but I will say that it was fascinating having never considered it and leave it at that.

There were four general philosophical view Jensen has identified artists as having between 1910s and 1940s. The first was Renewal-“new art is necessary for a social renaissance.” Second is radical view –art as a revolutionary weapon for social change influenced by the rise of Marxist thought. The third was the conservation view of the New Humanists-“art is a repository for higher values to be sustained, protected and judged by standards other than immediate personal or social effect.”

The fourth view Jensen identifies rolls the other three into itself. Respectively, the subversion view of the avant-garde movement saw art as “making things better by restoring the world, changing the world, or maintaining the truth of the world” by challenging the status quo.

While she identifies these views as arising at the beginning of the last century, we still see people cleave to them today. This seems especially true of the renewal view where art will provide a refuge from evil commercialism, make babies smarter and remove violence from our schools. Neill Archer Roan had a great blog entry on this subject back in March that I have been waiting until I did this entry to cite.

The book is fairly easy to read but if you only have time or desire to read parts of it, I would suggest the introduction where Jensen lays out her argument, Chapter 3 Art As An Antidote: The Mass Culture Debates and Chapter 4: Art As Elixir: Contemporary Arts Discourse. It is in Chapter 3 that she tackles the ideas that there is high art and low art, art that illuminates and art (commercial/movies/television) devoid of benefit and which validates the mundane.

I have always had a nagging feeling that positioning art as a cure for evils and enhancement of intelligence, etc did it a disservice. I had similar feelings about trying to define where the line between valuable and valueless art was. I could just never figure out how to logically argue my position. Or at least I didn’t feel confident enough to do so. Reading this chapter I have a better idea of how.

Part of my position I have already stated–art is like cereal. It provide nutrition for your body, mind and soul as part of a balanced breakfast that includes exercise, good schools, good healthcare, health relationships with family, friends and neighbors. When you go before a governmental body to ask for funds perhaps your position should be that you need funding as an integral part of the healthy mix rather than alone as a better, more powerful cure for what ails you. I blogged on this idea before. Check out the Ben Cameron quote. He says it best.

Another element of my position is no surprise. Adopting a view that art is uplifting and mass media is an opiate of the masses that deceives people into believing their shallow existence is infused with rich experiences is just plain bad public relations. Your disdain for people who place high value on mass media can’t help but be apparent in your interactions, atmosphere and advertising.

Of course, you can never completely eliminate a disdainful attitude from your dealings. You just need to minimize the negative vibe you give off. Everyone is incredulous about the absence of something in someone else’s life be it lack of: a cellphone, interest in Lost, addiction to Starbucks coffee, a MySpace account, et. al. A sense of exclusivity whets the appetite to belong. The maddening logic comes in that the environment must be inclusive enough to allow everyone to share in the exclusivity.

Yes I am poking a little fun at the current atmosphere. I guess it is my nervous anticipation that I will soon be labeled a freak for my conspicious lack of piercings and tattoos. It doesn’t make it any less true that people want to feel this way.

In Chapter 4 Joli Jensen points out some of the downsides to positioning art as a medicine for societal ills. One aspect plays into the medicine metaphor quite well in the form of the old adage that it has to taste bad to be good for you. The value of avant garde art has always been in its power to shock and challenge. Just as consumers are always looking for a more pleasant tasting cough formula, a good portion of the public doesn’t want to pay for art that is foul to their senses. Nor do they want to be told that they will be better for it. In a way, like Mother trying to force big spoon of cod liver oil into the mouth, it treats people like children.

There will always be an audience for avant garde art. Like the pain of tattoos and piercings, its benefit is best realized by those who come to it willingly. I was about to say that the audience for avant garde art will probably regrettably be small. As people come to appreciate tattoo art more there might just be renewed interest in avant garde works. Especially if someone can make a connection between being tattooed and an exhibit.

This blog entry, though not much longer than previous entries, has taken me a couple days to write. This is mostly because while I have suggested people read some select chapters, there is value in reading just about all of it. My copy of the book is bristling with Post-It notes marking paragraphs to discuss. I have been attempting to distill concepts and avoid summarizing chapter by chapter which would probably lead to multiple days of lengthy, boring entries devoted to the book. There are a lot of great things to think about so the task of informative compression hasn’t been easy.

In the interests of relative brevity, (relative to how much I just threatened to write), I will attempt to tell you why you should read this book. Or at least the intro and chapters 3, 4, and 5.

The purpose of Is Art Good For Us is essentially to tackle the logical fallacies, unsubstantiated claims and ill-serving reasoning employed in the pursuit of arts audiences and funding. In addition to the aspects I have already mentioned, Jensen tackles the whole idea of selling out and how commercial success demotes good art to trash. It is somewhat akin to the idea that it is the journey, not the destination that is important. Art is good as long as you are in constant pursuit of funding. Once you there is a surfeit, you have lost your soul. She quotes from a conference “The Arts and Public Purpose” that noted “audiences did not know or care if a play or opera was fiananced by nonprofit or commercial sources, although that distinction remains important to artists” (her emphasis).

In terms of changing the way the conversation about the arts is conducted, Jensen address the reprecussions and pretty much summarizes what is wrong with the current approach.

“If we gave up notions of art as social medicine, the logic of American cultural and social criticism would become unraveled. The arts must maintain their conceptual distinctiveness so that they can still be invoked as a fudge factor in criticism…”

“Invoking the arts as a fudge factor also allows us to avoid the hard work of directly defining what we value and what should be done…Current arts discourse allows us to be for all good things, and against all bad things by invoking the presumed good of the arts in opposition to the presumed bad of media, commerce and the marketplace.”

“Such a discourse has significant costs. It guarantees that our social criticism is vague, overblown, insulting and impotent. When we discuss our common life, what is wrong with it and what can be done to improve it, we need all the directness, specificity, clarity and compassion we can muster.”

The alternative path is encompassed by Dewey’s expressive view. It is an approach that includes many of the things I have already mentioned-viewing “arts as forms of social practice; as such the arts share the possibility of all human practice to solve problems and make the world better.” Jensen says “Dewey asks us to consider a work of art as something that ‘develops and accentuates what is characteristically valuable in things of everyday enjoyment.'”

If you are thinking that this view sounds a cop out that defines everything as art so that it doesn’t have to take responsibility for categorizing anything as art or not, I have to agree that I felt the same way. I can see the validity of the argument since I can envision how it can apply even to performing and visual art pieces that seem to invest the least effort necessary to make money. Personally the proliferation of lazily made art ultimately doesn’t bother me since it takes little effort on my part to turn my attention elsewhere.

Professionally is another matter. I am not quite sure yet how to shift my perspective and apply it effectively. When I am booking artists should I be selecting performances that I believe contain elements that the greatest number of people will deem “characteristically valuable?” I am pretty sure that it isn’t completely constructive if I program artists because I believe people ought to see them and despair that I am surrounded by ignorant louts when no one shows up.

If I invite a group that I am not sure will have wide appeal because I would like to offer people an opportunity to see something from the other side of the world, am I elitist because I readily acknowledge it might not be everyone’s cup of tea? If I figure there are enough people interested that I will be able to pay a band, provide my local population and the band an opportunity to interact and don’t damn those who didn’t buy tickets, it seems like a good thing. But would I have been a better guy if I engaged a different band with the potential of interacting with a larger audience?

When you choose one path you are inevitably discarding at least one other. I can’t say the expressive approach helps me judge if I am doing a good job any better than the other one did. Unfortunately, no matter what approach I take, my bosses’ judgements of the job I am doing does revolve around numbers.

Like most philosophies, Dewey’s sounds good on paper. Practical application is a little more tricky. In truth, I certainly need more time to digest and ponder all the implications of what he says. By most measures, he suggests a healthier approach simply based on the less antagonistic relationship with the public he espouses. It is a little dysfunctional to simultaneously despair that people aren’t attending arts events and disdain performances that enjoy the large audiences associated with commercial success.

If there is any criteria by which to measure success in Dewey’s view, it is the potency of the relationship that is developed. Art, Jensen says quoting Dewey, “needs to be acknowledged as a form of social relationship, not ‘treated as the pleasure of an idle moment or as a means of ostentatious display.'” It seems then the audience member has an equal responsibility to take the experience seriously and contribute to the cultivation of the relationship.

That about does it for the observations I have. As expected the book does a more thorough job explaining how Dewey’s position applies to the arts. Lacking the time to read it all, I suggest reading the intro, chapters 3-5 and the conclusion. 😉

Just Say No to Form Letters

A plea to folks who might be tempted since I can’t say I know anyone doing this.

Many times granting organizations ask that recipients write to their Congressional delegates to make them aware of how National Endowment funds are being used. Often the granting organization provides a template in order to make it easy for busy arts administrators to get a letter off.

My plea to people is not to use those form letters. Even if you don’t think your senator or rep is ever going to read it, there are good reasons to send an original composition. My entry today is actually inspired by a form letter I received in response to my “NEA funding at work” letter. It was signed by an aide who said he would speak to his boss about my missive but the generic tone made me think he says that to all the boys. I could see why it might be tempting to send a template based letter if that is all you could expect in return. With that in mind, I thought it important to say Don’t Do It!

First, you shouldn’t do it because the granting organization put some effort into securing those funds to pass along to you so you owe them a little effort to help get the money next year. (Even if you just spent hair pulling hours filling out interminable final report forms.) It doesn’t take too many people in one district sending in letters before even a lowly intern recognizes that there is a template involved. The effort appears insincere and weakens the case for funding in the future.

Secondly, even if people aren’t reading your letters, investing the time writing something real helps you hone your advocating skills on behalf of your organization. This practice is doubly important for people who feel they don’t write well. It is good practice communicating in a serious situation and if you can’t express what is important about your organization to your senator, you probably aren’t doing a good job telling your story in press releases.

The truth is, even if you are getting form letters from your congressman, you never know who is reading them. If you tell a compelling story about why a performance was important to members of the community, you are often telling your delegate why the funding is important to them. A year ago I did an entry on advocacy after seeing Jonathan Katz from the National Assembly of State Arts Agencies speak.

One of the ideas he communicated that I paraphrased was:

“…telling decision makers how helping you will help them. It will come as no surprise that public figures welcome any opportunity to maintain their position by helping their constituencies and increasing their visibility. Everyone essentially wants to be seen as doing good. If their help will help you to empower kids, then show them how it can be done.

People want to be loved so if they care about you or if you affect someone who they care about, then chances are they want to do something to sustain that affection.”

I know writing a good letter can divert one from the thousand other details demanding one’s time. The value in making you a sharper communicator in your advocacy and showing your delegates concrete benefits of the funding may ultimately be more worth your while than spending the same time pouring over balance sheets.

I’m So Very Special

As I drove around last evening pondering my entry on Cool As Hell Theatre podcast’s rules for actors, I began to see connections and implications associated with an article I recently read. Salon.com reporter Andrew O’Hehir did a book review of Hello, I’m Special by Hal Niedzviecki. (You have to either subscriber or watch a short ad to read the article.) The book essentially posits that there is a rising expectation by individuals that they are deserving and able to achieve far more than 15 minutes of fame.

“That’s his argument in a nutshell: Those of us who grew up in the post-industrial, pop-culture-saturated West (and a whole lot of people who didn’t) have been raised to believe that we are unique individuals with special destinies…

Stuffed with half-baked philosophies of self-actualization and self-fulfillment, we also believe that we are ourselves primarily or even solely responsible for reaching that destiny…”

Quoting auditioners at a Canadian Idol cattle-call:

“Anyone can become what they want to be,” says 16-year-old Brooke. “If you really want to make it there’s always a way,” says Billy, a 20-year-old house painter.

Even the 7,000 or so aspirants who don’t make the first cut refuse to act daunted. “This isn’t the last of me,” one rejected girl tells Niedzviecki. “I know I’m going to be a star. The only person who can make your dreams not come true is yourself.” To stop believing in your own specialness, no matter what the evidence, would be to violate the creed of the new conformism. Furthermore, if you fail to realize your dreams — the same “shared, colonized, implanted” dreams millions of other people are chasing — the fault must be yours…

The end product of the “new-conformist society steeped in pop,” he writes, is a solitary “citizen consumer” who is “passive, focused on the self, willing to work hard to buy the stuff that will make him stand out.” If his specialness continues to elude the rest of the world, he “blames himself and turns inward to therapy, image adjustment, altar consultation, yoga” and so on.

I actually read the exact same thing in regard to blaming oneself for not becoming famous in Time back in January in connection with the start of American Idol’s 5th season. (Subscription required)

The Salon review points out that people have worried about the issues Niedzviecki writes about for centuries already. I wonder what the impact the preception of easy fame might have on the performing arts and their associated training programs. I bet seeing a relatively untrained person go from audition to finals in the course of a few months has already seen a rise in people getting off the bus in NYC and LA with stars in their eyes.

There have always been a lot of people entering training programs with unrealistic expectations about their careers to follow. I imagine that there might be even more people entering programs thinking they are playing it smart getting trained. After all if the untrained can gain the support and adulation of the nation by making it into the top ten, imagine how much easier it will be for you when you plunk down $50,000 to get the best teaching, training and coaching.

I would be interested to know if anyone associated with a training program or even a performing arts organization has seen a rise in either numbers of students/auditioners/applicants, etc with completely unrealistic conception of how easily success will come to them. (I know educators on all levels have a variation of this problem with students and parents who believe unique specialness warrants everyone in class getting the same grade.)

I would extend the same question in regard to attitude/perception. Perhaps there aren’t significantly more people appearing on your door, but do the ones you are interacting with believe their route will be shorter with less dues to pay/shorter time performing for peanuts than they had in the past?

I wonder if high expectations and low tolerance for disappointment is going to rob the arts of some real great talent that doesn’t give itself time to develop and come into its own. On the other hand, if training programs can tap into the whole idea that failure is personal responsibility, they might be able to get people to apply themselves.

Though as the article implies, if they don’t succeed swiftly enough, they are apt to jump from remedy to remedy in an attempt to gain what seems to come so easily to the Everyman on television.