I received an email over Labor Day Weekend from Chad Bauman, Marketing Director for Virgina Stage Company asking me if I would add his Arts Marketing Blog to my blog. At the time there weren’t too many entries and I wasn’t about to link to a site that only had two entries. After a week I visited again and saw it was coming along so I added it to my list of links on the right.
As I delved further, I discovered that not only does the theatre have their regular website and Chad’s blog (though his is general topics as well as about VA Stage), but they also have a MySpace site. (VA Stage is apparently a Capricorn) According to Chad, MySpace drives twice as much traffic to the organization website as Google does. I have actually had people suggest we advertise on MySpace and am now really beging to ponder it.
Even more compelling is an article on the Chronicle of Higher Education website today detailing why Allegheny College went to a lot of trouble to create a rather detailed page on MySpace.
The site has become an integral part of Allegheny
Copyrights are such an “interesting” problem. For community theatre, would still photos of the final set and performers be subject to the whims of the copyright holder of the playwright? Or of the designers for that show? Do you know of a good (or bad) web site that details some of the copyright issues for live theatre?