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Museum, The Video Game

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Via a social post ArtsMidwest made, there is a museum management game coming out next year called Mondo Museum. Thinking back to all the posts Nina Simon had made on Museum 2.0 over the years, my first thoughts were that there was no way a game could really encompass all the ways in which a museum needs to work to become relevant to their community.

Then my misgivings started to move toward 10 on the dial when I read the following:

Success is quantified in two ways: money, which comes from ticket sales and gift shop revenue; and prestige, which is measured by visitor numbers and their experiences. These metrics feed each other: a prestigious museum will have high foot traffic, while a big-budget will give you more opportunities to please audiences.

Granted, the game designer wants Mondo Museum to have the widest appeal possible so these are terms which general players could best understand, but revenue and visitors are hardly the best measures of a museum’s real value.

My concerns began to dial back when I read there would be some nuance required in the curation of displays and that the designers were cognizant of some important conversations associated with museum collections.

Curating shows that draw meaningful connections between disparate collections—like a model of the solar system next to ancient Egyptian astronomical tools, the designer suggests—will earn you points.

[…]

Yet, by and large, the game is not about replicating the modern museum. Instead, it posits an alternative form of institution, one free from colonial histories, strict genre restraints, and underpaid labor.

In the world of Mondo, art is never purchased, and artifacts are never obtained through imperialism or theft; all historical objects live in institutions near to where they were created

In an interview in another article, the game creator commented:

…if anyone is brought in will likely be to review specific collections for cultural sensitivity issues we might have been oblivious to. For example, someone recently brought up the debates museums have around the subject of human remains when making exhibits about ancient burial practices and so on, which I hadn’t considered before. That kind of insight is really helpful (in our case, this helped me decide to only have mummified animals because a) they’re actually pretty cute while human mummies are pretty gross and b) a human mummy is kind of unnecessary since the real interesting artefact/art is the coffin and sarcophagus).

No video game is going to perfectly replicate all the considerations of running a museum. (I mean what museum can operate entirely on earned revenues, with a well-paid unionized staff,  avoiding grant writing, fund raising galas and thorny ethical questions about accepting large donations?)

As the creator discovered, there aren’t actually any museum management games out there. The fact that the game encourages people to draw thematic connections between seemingly disparate topics in curating displays and requires you to source objects through exchanges with legitimate sources means it introduces people to some good processes and practices.

One Of The Most Significant Music Venues In Washington DC Is Outside A Cellphone Store

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Today CityLab had a post titled “How Go-Go Music Became Kryptonite for Gentrification in D.C.” This was actually a follow up to an article that had come out in the Spring that I bookmarked with a notation “A T-Mobile store is the cultural axis for Go-Go music?”

I had bookmarked the story with the intention of returning to it in order to draw attention to the way centers of cultural signficance often emerge organically rather than by plan. I don’t think anyone uses a cellphone store as a model when drawing up plans for a cultural facility.

Briefly, the story here is that a guy who owned a nightclub which featured go-go bands opened a cellphone store when the venue closed and started playing his go-go music collection over the speakers outside his store. The neighborhood has gradually gentrified since the mid-1990s and residents of the new condo across the street complained about the music being too loud.

You may not know that residents of Washington DC claim go-go as their own, feeling the music style is synonymous with the city. Hearings were held on October 30 in support of a bill to make it the official music of the city.

They rallied around the store in a big way:

Thousands of people flooded Shaw’s streets and thousands more signed a petition (80,329 to be exact) demanding that Campbell be allowed to keep playing go-go at his corner, all done under the banner #Don’tMuteDC, which was to say “don’t mute—or erase—black people in D.C.” … which was to say, “don’t let gentrification have the final say.” And it didn’t. Several forces converged—including the CEO of T-Mobile, which owns the Metro PCS cell phones and service Campbell sold at his store—to declare that “the music will go on,” which led to the condo tenant dropping the complaint and acquiescing to the will of the streets.

Often speakers/writers about non-profit organizations challenge people to think about their place in the community and ask the question, who would miss you if you were gone, as a way to gauge the degree of relevance your organization has in the community.

Something of a corollary to this question is whether there is an entity in the community so that is so closely tied into the identity of the community that people would become angry if it disappeared. It may not be your organization, but really asking the question and paying attention might be revelatory. On the surface, it may seem obvious. In some communities, everything may seem aligned toward high school or college football. But there may also be some powerful, but overlooked element your organization could do a better job embracing and/or magnifying. Or at the very least recognizing and acknowledging the importance of.

Life Beyond The Thunderdome

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A few months back, Andrew Taylor at the Arts Management program over at American University linked to an interview with Ed Schein, professor emeritus of MIT’s Sloan School of Management.  Schein basically says that the environment in which corporations operate these days is so complex that CEO’s don’t have the capacity to provide direction by themselves. However, the expectation that they should be able to do it all as an individual keeps them from admitting a different leadership dynamic is required.

Or as Schein says, “Leadership is a group sport, not an individual heroic activity.”

Even though Schein was primary speaking about the corporate environment, you can pretty much see this dynamic will be present in every size company and organization. What initially caught my attention was when Schein said in his eyes, leadership is the pursuit of something new and better but many CEO don’t really know how to accomplish that and don’t do the research and testing to discover what is viable.

Again, the seems to be a factor in non-profit arts organizations. We want to find that new audience or implement something new, but work more on hunches than data.

But Schein says, in the US at least, there is a strong societal expectation that the CEO be all-knowing expert who will move the organization forward with a mix of genius, charisma and sheer force of will.

So many CEOs don’t know how to ask their people what to do. They think they have to own it all. They have to be the big-shot hero, and the world expects them to be.

[…]

Because we have these monstrous notions of what leaders are supposed to do, all based on this old model. We need a whole new concept of what a leader does, what leadership is, and get rid of all this command and control.

[…]

Well, people being afraid is also the society saying, “You’re supposed to be in charge. And therefore, if you don’t know the answer, you’re not doing your job.” So naturally, the leader is going to feel afraid—he feels, “They’re going to discover that I don’t really know, and then they’ll fire me.” But this notion that the leader ought to know is, I think, a particularly American, individualistic idea.

Schein gives a number of examples of people he felt were humble leaders because they recognized that they needed to depend on the expertise of a group of people if success was to be achieved. This is not to say, they were completely team players who sought consensus in decision making. One of those Schein mentions is Lee Kuan Yew, first Prime Minister of Singapore, who Schein acknowledges was an autocrat as much as he might have been humble enough to recognize he needed a team of experts in the transition from British rule.

If you have seen those lists defining leaders vs managers, you have probably sensed a negative connotation associated with management. However, that is what Schein says there needs to be more emphasis on:

…we may be overemphasizing leadership and underemphasizing managing. Is there no room for anything staying the same? We need a term for that, and the word “managing” is a pretty good one. We want the railroad to run on time, and that requires managers, not leaders. So we need to honor both what managers do to keep things moving and what leaders do who are really obsessed with improvement. What leadership does is make it new and better.

However, his concept of cultivating management is in terms of creating relationships that provide you with the data and experience informed advice and judgment necessary to make it new and better.

One of the problems of the managerial culture is that it is built on a transactional concept of how people should relate to each other. You have your role, I have my role. And we maintain a lot of distance because, if we get too close, I’ll be giving you favors and it’ll be too uncomfortable. Let’s stay in our boxes and in our roles.

[…]

To describe the process of getting from that role-based transaction to this more personal relationship we’re coining the word personize—not personalize, but personize. Get to know each other in the work context…My son-in-law doctor takes his nurse or his techs out to lunch. They build a new kind of relationship. So we call that a Level 2 relationship, or, to use another term, “professional intimacy”.

And if the potential leader doesn’t see that, that he or she needs that relationship to get anything done, then nothing will happen. They’ll complain, “Bureaucracy has stymied me once again.” But they reinforce the bureaucracy by maintaining distance.

That last line about distance reinforcing bureaucracy really gave me something to think about. I haven’t come to the conclusion he is right, but I definitely see an element of truth in there that I hadn’t recognized before.

In many respects, I think arts and cultural organizations tend to already have a work culture oriented toward the personized relationships advocated by Schein so perhaps the key is to pay closer attention to that and leverage it to our advantage in getting things accomplished.

I was going to title this post, “We don’t need another hero,” which made me think of the song Tina Turner did for Thunderdome. When I actually looked at the lyrics, I saw the lines:

And I wonder when we are ever gonna change?
Living under the fear, till nothing else remains
We don’t need another hero,
We don’t need to know the way home
All we want is life beyond the Thunderdome

The idea of life beyond Thunderdome being one that has moved beyond fear seemed more apt.

It’s Time To Paint The Town Red

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Hey all! If you live in a small or medium sized town and have always thought the asphalt and concrete slabs of your streets wouldn’t be so bad if they just had a coat of paint, Bloomberg Philanthropies is making it possible to take your art to the streets.

Their Asphalt Art initiative is open to applications from communities with populations of 30,000-500,000 people. Deadline is December 12, 2019

The initiative will fund “visual interventions on roadways (intersections and crosswalks), pedestrian spaces (plazas and sidewalks), and vertical infrastructure (utility boxes, traffic barriers and underpasses).”

There is a CityLab piece on the project with gorgeous examples of what other cities around the world have done. Bloomberg Philanthropies also offers a free guide and promises to include project planning information like model contracts, permits and insurance. If you don’t intend to apply for a grant, but are contemplating a project along these lines, these resources could be valuable.

A type of project along these lines that has been very popular lately is painting crosswalks with the goal of making pedestrians safer in the theory drivers will tend to slow down when driving across/near an image that doesn’t conform to familiar road markings. If that is an appealing notion, you should be aware that the Federal Highway Administration frowns on crosswalk art and actively requests cities remove them.

The Kentucky removal particularly peeved Lydon, who said that piece of street art saved lives.

“That was at an intersection with almost 10 crashes a year,” he said. “After it went in, it went down to zero. But the state DOT there too them to get rid of it because of the letter from [the federal authorities].”

And locals living near new street art in Rochester, New York told local radio station WXXI that the rainbow designs there calmed traffic on streets that were less than pedestrian friendly.

[…]

But the Highway Administration doesn’t see it that way, ruling in its report that “crosswalk art is actually contrary to the goal of increased safety and most likely could be a contributing factor to a false sense of security for both motorists and pedestrians.”

There are still a lot of other type of projects one could undertake. There are a number of pictures of pedestrian plazas and parking lots in the articles, but I think vertical structures like utility boxes, traffic barriers and underpasses are particularly ripe for development. I passed this information on to some people I know who were eyeing a train underpass I frequently walk under. I think more people would feel safer walking through there if there was more light and color.

We Can Never Beat Overhead By Ourselves, It’s Time To Merge!

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When I saw a story on Non-Profit Quarterly about four Kalamazoo, MI non-profits entering a shared-services partnership, I immediately assumed it was confined to back office functions as I had written about before. However, that isn’t entirely the case. Moreover, the impetus for their partnership isn’t so much driven by a desire to save money as it is by the fact that funding entities won’t allow grants and donations to be used for administrative overhead.

The four non-profits, Boys & Girls Clubs of Greater Kalamazoo, Prevention Works, Urban Alliance and Big Brothers Big Sisters, didn’t form the shared entity, Hub ONE, just to handle their back office functions, Hub ONE staff will help people navigate the services offered by each of these groups. “With each organization working to combat an aspect of generational poverty, the partnership appears to be a natural fit.”

A three year, $8.3 million grant from the Stryker Johnston Foundation will largely support developing the infrastructure of this new shared services entity. Some of the money will also go toward staff development and retention–something that is actually the long term goal of the shared services model.

…Gail Pico notes that overhead caps stifle social progress by restricting funding for use in effective management (e.g. professional development, evaluation, and strategic planning), keeps direct-service employees in poverty, and discourages innovation by not permitting organizations to take risks in trying new methods.

Each member of Hub ONE has been negatively impacted in some way by overhead myths. For instance, many of their employees are eligible for the programs they offer. Consequently, the group asserts that much of their time is spent trying to hire and retain employees who are driven to leave the sector for better pay. Sielatycki hopes the new collaborative will free resources for member nonprofits to pay employees more competitive wages, thereby helping reduce turnover and its associated retraining and onboarding costs.

The title of this post is a reference to the merging robot motifs of cartoons like Voltron

Of course, what can be a threat to the folks in Kalamazoo and other places is when one organization prioritizes themselves over the whole. (offered more for entertainment than caveat)

A Hack At The Opera

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No, no, no, this isn’t a story about someone with little talent and unoriginal ideas, quite the contrary.

Recently my Arts Hacker colleague, Ceci Dadisman, had linked to an article about an Opera Hack-a-thon that happened at the end of July.

If you are wondering how a “diverse group of opera industry composers, librettists, producers, directors and designers as well as experts in the fields of virtual and augmented reality, artificial intelligence, machine learning, software design, creative coding and 3D printing” can solve problems facing opera, among the ideas they came up with where: (my emphasis)

There was also a discussion of using virtual reality to map the interiors of the theaters that opera companies use as well as the use of 3D printing technology to create low-cost costume, prop and scenic elements.

[…]

One idea involves creating an online database that producers and scenery designers could use to virtually create a three-dimensional scenic design inside a digitally mapped theater to determine how that scenery would fit in the space and what construction materials would work best for the venue, Bennett said.

Last season, San Diego Opera was forced to postpone a production of “Hansel and Gretel” because the company discovered after announcing the production that its rented scenery was too large to fit on the stage of the Balboa Theatre. Technology like this virtual database might eliminate problems like this in the future.

The article said the winning ideas from the Hack-a-thon wouldn’t be announced until August. I was curious to learn what emerged so I sought that article out as well. What caught my eye was that it sounded as if some solutions emerged outside the structured conversation of the event.

[Angel Mannion, project manager for Opera Hack, said]  “I think that we in the arts often live in our own heads, where we forget to ask for help, and that usually leads to re-creating the wheel in both artistic and administrative ways. We found that there were several problems that came up in side chatter where technology could provide an easy solution.”

One of the ideas coming out of the July event will receive funding to develop virtual reality equipment focused on delivering the sonic experience of an operatic performance:

The listener would be able to walk up to a virtual performer in the visual environment to listen more closely to their voice. Vibro-tactile haptic sensors strapped to the viewer’s body would also enable the viewer to “feel” the music.

Another project melded the digital mapping of a space for scenic design I mentioned earlier with project team collaboration software:

The database would incorporate the use of 360-degree “protogrammetry” to map the stages of opera theaters around the country, so that opera producers could work with scenic, lighting and other designers to see how a set might fit on their stage and appear from the vantage point of audience members. Eventually, the database would offer virtual reality “meetings” where multiple users could “beam into” the same virtual space together for planning meetings.

This proposal will be tested first by Houston Grand Opera, which is one of the lead architects of OPERAMAP, but will be made available to opera companies and designers nationwide.

The third project to receive funding, Open Show Bible, aims to cut production costs by making it easier to coordinate all the technical and performance cues for a show.

Using existing score-following software, the process would be tied into a live-animated open-show display that would be immediately accessible to multiple collaborators.

Creators say the new system would dramatically cut production costs by reducing the time it takes to “dry-tech” a rehearsal and it would improve communication between departments. In the long-term, the show bibles could be shared among multiple opera companies to present lower-priced, turnkey production with pre-programmed digital cues.

These latter two ideas especially would probably be welcome in other performing arts disciplines since dance and theater face many of the same design and production coordination challenges as opera.

No One Has Been So Energized About You Visiting The Bathroom Since Your Parents Potty-Trained You

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If you want to read a great story about taking the initiative to provide great customer service, check out the story about Tonya Heath, head usher at the Forrest Theatre where Hamilton is being performed in Philadelphia.  She has undertaken one of the most important tasks of all — guiding the women’s restroom line at intermission.

After two weeks of porcelain chaos, she knew she had to do something.

So she assigned herself to bathroom duty and now ropes in at least two other ushers to help her. It would be devastating, she says, for someone to miss the beginning of Act Two.

[…]

Heath climbs on top of a piano bench outside the bathroom and makes an announcement:

“Ladies and gentlemen, may I have your attention please. We are at minute five out of a 20-minute intermission, which means I have 15 minutes to get you into this bathroom. I’ve formed a serpentine line. And it works. It only takes about six minutes from that door to get you in this bathroom.”

“All I need you to do,” Heath tells the crowd, “is trust me and trust your sisters.”

[…]

But then the lights flicker, the ladies in line seem to collectively gasp: “Nooooo,” women say. They don’t want to miss even a minute of Hamilton, a show for which people paid as much as $499 a seat. Should they throw away their spot?

“All right, my loves, we are approaching minute 13. That was a scare tactic,” she says. “That’s how we get people into their seats a little bit faster. We’re only at minute 13. I promised you 20 minutes. We have about seven to eight minutes to get you back upstairs.”

Heath sings her instructions: “Stay in lineeeee.”

The crowd that a few seconds ago seemed terrified is now clapping and cheering.

This is one of the best examples of embodying the ideals of relationship building using the arts’ inherent home field advantage I have come across in a really long time. The only issue with promoting her as a reward is that she might be taken out of direct contact with audiences and her natural talent would be difficult to teach to others. (None of which should used as an excuse for not promoting and paying her more, of course.)

I also have to give some props to Philadelphia Inquirer write Ellie Silverman who put in the effort to add some tips at the end of the article about where to use the restroom in the neighborhood before you get to the theater; how to tell when intermission is arriving so you can be prepared for the mad rush to the restrooms; but also not to assume there are any boring parts you can skip out of to use the restrooms during the show.

Perception Is More Powerful Than Money

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Today was the big day for our community’s On The Table discussion. If you aren’t familiar with the nationwide program, it is a day different groups in a community host discussions on any topic they feel needs to be addressed–including just leaving things open for whatever comes up. In our community, there were hundreds of tables hosting thousands of people doing everything from having breakfast with the mayor to discussing urban revitalization, homelessness, law enforcement, entrepreneurship, preserving oral history–you name it.

I hosted two separate sessions about Arts Midwest’s Creating Connection initiative. I will probably reflect on that in a future post.  Perhaps the most valuable bit of insight for arts and cultural organizations didn’t emerge from a conversation in my venue, nor do I believe the slated topic of conversation was about the arts.

My marketing director was having a conversation with a woman who is an artist and currently works for a foundation which funds arts initiatives. This woman admitted that she regularly attends performances at a local theater and always see the big sign encouraging her to subscribe. However, she has never subscribed because she perceives that as something old people do. She also admitted she kicks herself later for paying full price when she could be getting a good discount by subscribing.

While this is only a single anecdotal case — notice that she would rather pay full price in order to avoid being associated with her perception of a subscriber. Perception was a much greater motivator than price. That is something to think about when price is cited as the primary impediment to participation.

When she was attending a discussion at my On The Table event, this same woman talked about her previous job working for an organization that had a gallery of work by local artists. Before she started working there, she had never entered the gallery due to concerns about whether she would be allowed to enter and if she was dressed properly.

Looking at the same gallery through the windows from the street, I would describe it as having a welcoming homey quality, but that isn’t what she saw.

Her candid conversations just reinforced for me the research findings that point to just how strong an influence one’s sense of belonging has in whether people participate in an experience or not. It is the invitation to participate, how the invitation is framed, who extends it and what the experience is that matters much more than the sticker price.

Another thing that came to light was just how difficult it is to communicate the existence of opportunities that align with people’s interests. One of our ticket clerks is a law student. Above our lobby are six floors of county offices housing everything from the district attorney, county court officials, and state/local/federal law enforcement.  A number of those offices were hosting On The Table discussions about law enforcement, courts, and sentencing as a resource for the general community.

Not only did the law student not know conversations with people with whom she would be interested in speaking were occurring, she wasn’t aware that the entire On The Table program existed. Other staff felt like we couldn’t escape information about it on social media, television, radio, posters, etc., especially in the last month. Our clerk had no concept such a program existed in the world.

Part of the blame for this falls on our shoulders. Prior to today, we apparently never told one of our most trusted employees in our most public facing office that the events would be occurring across the lobby from where she sat in case anyone asked questions.

Though by the same token, she apparently doesn’t look at the event listings on our Facebook page and website with any frequency to familiarize herself with videos and other content associated with upcoming events. But even that just illustrates how difficult it is to get information in front of people and register with their attention.

Colorblind Grant Evaluation Measures Aren’t

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There was an opinion piece on the Chronicle of Philanthropy website today by Antony Bugg-Levine, CEO of Nonprofit Finance Fund, discussing how the evaluative measures often employed by funders tend to discriminate against non profit organizations lead by, and serving, people of color.

He writes,

What I did not realize then was how colorblind application of financial assessment and funding practices can make it harder for organizations led by and serving people of color to get grants and make the most of them.

The problem often originates in the fact that these organizations don’t have access to networks of influence and financial resources that other organizations do.

So requiring dollar for dollar matches for grants or using rates of donations by board members as a measure of engagement and investment are difficult criteria for many non-profits to meet.

The same problem arises when using budget size as a point of assessment.

Determine grant size based on the value of the work rather than the current revenue of the organization: When you recognize the structural barriers that prevent many well-run and effective organizations from gaining traction, you come to see how distorted the link can be between an organization’s size and capacity. And the formal accounting rules that determine what counts as revenue make the problem worse. For example, pro bono legal advice from a corporate law firm counts as revenue. The many hours a volunteer spends reading to young people in a community center does not.

A better approach: Rather than creating rules that peg grants to a share of revenue, spend time understanding the value the work would generate and the full cost to undertake it.

Obviously, these evaluation measures don’t just present problems for organizations run by and for racial minorities. Many non-profit organizations run by racial minorities lack resources, but not every non-profit lacking resources is run by and for racial minorities.

Bugg-Levine provides a link to a guide recently issued by the Nonprofit Finance Fund which charts racially-based financial analysis and provides suggested alternatives.

There are some issues you might not immediately anticipate. For example, having access to a wealthy private donor allows organizations to take government contracts which tend not to cover full costs. Having the imprimatur of a government contract provides other funders with a greater degree of confidence in the organization, leading to better funding opportunities. But not having a relationship with a wealthy private donor makes it difficult to secure the government contract in the first place.

Another example identified in the chart is that:

Funders associate small organizations with community authenticity

Organizations will intentionally limit their revenue (often below $1 million/year) to remain eligible for “small organization” grants, because some funders will cut them off when they become larger. But, they still can’t make the leap to effectively compete against larger organizations for larger grants, given the dearth of funding options for organizations in the $750,000-$3 million/year revenue range.

Even an organization’s accounting method can be a source of bias. The indication that the organization employs accrual based accounting vs cash based accounting  favors better funded organizations that have the resources to pay for accrual accounting services because,

If an organization is using cash-basis accounting, which counts money when it is received or spent, rather than when it is earned or billed, their finances appear less stable. This can lead to suspicion about the soundness of their leadership and overall financial health, and create a perception that making a grant to this organization is riskier than if they were using accrual accounting

The Enduring Power Of Antici……pation

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From the “I wish we could figure out the formula and bottle this” file, we hosted a showing of The Rocky Horror Picture Show on Friday.

The staff at the theater had been advocating for a screening for years before I started working here. I can perhaps understand why it hadn’t been scheduled before. The screening rights are nearly three times any other movie, especially if you want to show it around Halloween, and Fox Pictures apparently also needs to sign off on it. (Rumor has it, Disney is locking down Fox’s movie catalogue so Rocky might even become more difficult to show in the future).

Based on our usual movie attendance, we figured we might have 350 people attend given Rocky Horror’s cult film cachet. We ended up with 900 people attending. We rarely sell even 25 tickets in advance of the date and we had 750 ticket sold prior to opening the ticket office that night.

A number of readers will think to themselves, of course it drew that size an audience, it is a legitimate force of nature unto itself. The movie was a regular midnight show in cinemas across the country throughout the 70s and 80s. Heck, there are still movie houses that continue to host screenings year round. It is the only movie where it is acceptable to shout at the screen. In fact, not knowing the raunchy, off-color ritual call outs marks you as an outsider and subjects you to embarrassing hazing in front of the entire audience.

(And yet apparently, clapping between movements of a symphony causes more anxiety than the prospect of literally being marked as a virgin of the experience and jeered at and pelted by a raucous mob of people, eh? Maybe the expressions of disapproval in an orchestra hall are too polite?)

The simple truth is, a smaller audience wouldn’t be unexpected.  The screenings have become a lot less frequent than they once were. I remember when the movie came out on VHS tape, I thought it would be the death knell for the whole tradition if people could watch the movie in the comfort of their own home. The whole social aspect and “oral tradition” would be lost.

Granted within a decade or so, you could download a script from the internet that prompted you with the correct responses and actions, but that does nothing to prepare you for the experience.

There definitely has been a decline in familiarity with the show and its traditions. The guy playing Rocky in our shadow cast lost his  show virginity a month ago when the cast went to Atlanta to see the shadow cast at a place that runs the show year around.

Having a large audience in our community was by no means a foregone conclusion.

We worked to make the usual experience even more of an experience. We had a shadow cast that really put in a lot of rehearsal to make their presence an asset to the show.We posted interviews with each member on social media in an effort to garner attention and support from their family and friends.

We had karaoke, hosted by a local burlesque troupe, start in one of our bar spaces two hours prior to the screen time to help people get into the mood.

We also created prop bags, both to enhance the experience of people who had never participated, but also as a way to keep the food elements (toast, rice, etc) out of our recently renovated historic venue. There was still A LOT of clean up involved, but we were able to protect the condition of our space.

This is what is looks like before 900 people need to use newspaper to shelter themselves in a squirt gun rainstorm.

Since the Rocky Horror tradition is about 45 years old, the most interesting part of the experience was having 20-30 years accompanied by parents who convinced them to attend based on the experience those parents had when they were in their 20s.

We were really hoping for a swath of 50-60 year olds decked out in costumes, but there weren’t as many as we were praying for. (Barry Bostwick performed here 6 weeks ago. At 74 years old, he could have still rocked the corset and fishnets.)

Only in America can multiple generations strengthen their relationships yelling insults at a 45 year old movie and thunderously stomping their approval at the entrance of a sweet transvestite from transsexual Transylvania.

Continued Anticipation Of The Digital Divide

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Yesterday I made a post wondering how soon it might be before the digital divide kept people from participating in cultural activities.

At the time, I was trying to think of examples of instances where it might already becoming difficult to gain access to places without access to a phone or computer and couldn’t think of anything specific.

A commenter noted there are some places where you are obliged to access information via a phone app rather than having it accessible on webpages.

This jogged my recollection that I have already run into a couple instances where a phone was necessary to buy tickets in advance. It just wasn’t in the U.S.

In China, there are daily admission caps on a growing number of cultural attractions. The Palace Museum/Forbidden City has been that way for years. The most popular section of The Great Wall, Badaling, just had daily quotas applied this summer. (There are other less crowded sections nearby, but the train runs from Beijing to the Badaling section, making it the most convenient place to visit.)

In order to purchase tickets, you need to use a credit card from a Chinese bank. This isn’t terribly surprising. There is also an option to pay via the WeChat app which is pretty ubiquitous in China.

What is more surprising is that you can’t even get to the payment screen if you don’t have a Chinese cellphone number. You need to enter your cell number in order to receive a code before you can even pick a day to visit in the case of The Great Wall or before you get to the payment screen for The Palace Museum.

So if you are a foreigner, even if you have your credit card loaded into your WeChat app, you still need a friend in China or travel agent to help you arrange for a ticket if you are concerned about gaining admission. If you are someone who lives in China, you need to have a cell phone in addition to your credit card or payment app.

For anyone planning to visit either the Badaling section of The Great Wall or The Palace Museum, the respective webpages tells you how many tickets remain for the next 10 days. Based on that, you can gauge how likely you are to get in if you show up in person to buy a ticket.  (Which is what I did this summer.) Visiting the website on multiple days to watch how quickly the tickets sell is an investment of time and energy that simply being able to purchase them outright doesn’t entail.

I don’t know exactly why the process requires a cell phone to receive the code, but I can easily see how the added step would prevent or at least slow the automation of purchasing for resale.

Since the security features of many social media and financial services corporations in the US already use texted codes, I feel secure in saying there is a strong possibility something similar will be implemented for regular ticket purchasing in the US and elsewhere. When it is, it will represent another place that inhibits the participation of people who lack access to technology.

For your greater edification, here is a screenshot of the Palace Museum website today. You may think 63085 tickets left on 10/26 is a lot, but that means 17000 have already been issued. During National Holidays, it is quite likely the full 80,000 allotment would already be gone.

You may think 63000 tickets left on 10/26 is a lot, but that means 17000 have already been issued. During National Holidays, it might already be at 0

How Long Before You Can Only Participate If You Bring A Phone?

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I was scanning an article on Arts Professional website and might have quickly moved on except the phrase “not for someone like me” caught my eye. That was a phrase that appeared in the last CultureTrack survey as a barrier to participation for people who didn’t normally attend arts events.

In the case of the article on Arts Professional, the author, Katie Moffat, theorizes that lack of digital access might be the reason some people cite “not for me” as a barrier to participation in a program designed to involve people in the creative process.

The Creative People and Places (CPP) programme has the explicit aim of enabling people in areas of low cultural engagement and infrastructure to take the lead in choosing, creating and taking part in art experiences where they live. As such, it offers a new model for the co-creation of a more democratic, locally-determined culture.

Our research has found that digital exclusion is a typical issue in the communities that CPPs work with…One of the largest groups of non-users of the internet is the so-called ‘not for me’ camp . This attitude may be due to people’s fear of using it, or a sense that it is not relevant to their lives. In a recent BBC podcast , Dr Josie Barnard explains: “People often say that getting online is just ‘not for me’, but this may well be an excuse to hide any shame or embarrassment about not being able to use a computer”.

In addition to a lack of comfort or expertise in using technology,  lacking access to computers, broadband and smartphones may contribute to “not for me” sentiment.

For as much as we might underestimate how adroitly older patrons are using technology and the internet, it is also necessary to acknowledge that as promotional efforts shift online-ward toward social media, websites and other technologies, this presents an increasing barrier to entry for a segment of the population without ability and access to online sources.

The Arts Professional article notes that arts and cultural entities are well-positioned provide enjoyable creative experiences leading to increased technical literacy.

However, that doesn’t address the lack of a computer or handheld device, as hard as it may be to believe that anyone lacks a smartphone these days. The head not bowed reverently regarding a phone is the exception.

Discomfort with physical space, perceived dress code, and unfamiliar rules and ritual are often cited as barriers to participation for arts and culture organizations. Do we/will we need to add technology access to that list?

It is easily within the realm of possibility that equipment supporting virtual reality or holographic experience will emerge in the near future. Couple that with the need to subscribe to a variety of service providers (until Disney consolidates all under its gaze) delivered at a certain speed in order to share an experience with other members of your community.

Ack! My Sculpture Is Overdue And I Want To Borrow Some Pottery

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Recently saw an article on the BBC website about a gallery in Cambridge, England that has been loaning out art to students for 60 years and has never had a piece damaged or lost.

I have written about this sort of arrangement before. Oberlin College has been doing it since the 1940s and has never had a problem, and they appear to be loaning out pieces with a lot more market value than the gallery in Cambridge.  On the other end of the longevity spectrum, the Akron Art Museum and Akron-Summit County Public Library started teaming up to lend out art works about a year or so ago.

But as I soon discovered, there are quite a number of universities, libraries and visual arts institutions that have been lending out art works for quite some time now. (University of Minnesota as far back as 1934)

Here is a brief list I found in a Hyperallergic post in 2018:

Sure enough, a piece appeared on Hyperallergic about 10 days ago listing or linking to visual art lending programs at the Museum of Contemporary Art Denver,  Braddock Carnegie Library,  Minneapolis Art Lending Library , Massachusetts Institute of Technology, Williams College, Kenyon College, University of Minnesota, Harvard, University of Chicago, University of California, Berkley.

I post about this again because even though this is my fourth post on the subject, it wasn’t long before these programs slipped my mind. These all seem like great efforts to get art into the hands and homes of people who might not have opportunity and access and perhaps reduce the perceptual barriers people have about art not being for them.

Next week, my city is participating in its second community wide On The Table discussion and I want to bring these type of programs up as an idea of something that might be done here. If I hadn’t seen the BBC article, I wouldn’t have remembered. I want to reference my previous posts again to remind my readers and hopefully inspire you into action.

Gradually Finding The Leader Within

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Long time readers know I am a fan of Peter Drucker’s short piece, Managing Oneself.  It has been awhile since I have sung its praises so it is timely that a TEDx Talk by Lars Sudmann about self-leadership came across my social media feeds recently.

Actually, it was a written summary of the talk on the TED website that initially came to my attention.

One of the first things I appreciated about Sudmann’s talk was that he acknowledged that good leadership is a lot easier in theory than in practice. As a subordinate, we always have ideas running through our heads about how we would do a better job than our bosses if we were in charge. Then when we are actually put in charge, we get bogged down with all the details and demands for our time.

Sudmann talks about walking in to his first staff meeting, resolved to be an inspiring, dynamic and awesome leader only to have the conversation bogged down by a discussion of email signature files.

Where I really agree with Sudmann is his suggestion that self-reflection and introspection is one of the most important traits of a good leader. It isn’t enough to simply make a list of your strengths and weaknesses and acknowledge them, you have to be in the practice of evaluating your daily decisions and activities.

Drucker covers this in his piece too. He urges people to become aware of their strengths and what they need to become better and encourages people to share how they work best with co-workers as a way of enlisting their in providing materials and opportunities in a manner that aids your improvement.

Sudmann cites Marcus Aurelius, the philosopher recognized as one of the better Roman Emperors, who focused much of his time practicing self-leadership versus trying to lead others.

Sudmann suggests that a little self-examination can result in a realization that we share many of the traits we dislike about those we consider bad leaders. You can do the same thing with the traits you admire in others:

Every day, take 5- 10 minutes to think about the challenges you’ve recently handled and the ones you’ll soon face. While Marcus Aurelius was fond of reflecting in the evening, Sudmann likes doing this over morning coffee. Questions to pose include: “How did my leadership go yesterday? How would the leader I’d like to be have faced the challenges I faced? What about my challenges today? What could I do differently?” Write down your thoughts so you can refer back to them and learn from them.

Prioritizing issues is also an important part of leadership. If you hadn’t guessed it already, a discussion about email signatures shouldn’t occupy important staff meetings.

You should engage with 9s and 10s right away, but you’ll find that many things which shatter your calm will be of lesser importance. With anything that’s a 6 or lower, either excuse yourself physically (“I need to take a quick break; be right back”) or figuratively (“Let me take a minute to go over what you’ve said”). Then, give yourself a moment to think: “How would the leader I aspire to be handle this situation?” The answer will come to you.

There are pretty much direct parallels between strategic plans and developing leadership skills. Just as you shouldn’t put a strategic plan on a shelf after investing time in examining the state of your organization and creating a plan to guide the organization into the future, you don’t want to scrutinize your strengths and weaknesses and do nothing to address them until the next crisis or next scheduled board/supervisor evaluation.

I also see parallels between the approach Sudmann  espouses and Arts Midwest’s Creating Connection initiative.  (You knew I was going to tie something back to that sooner or later!)  Just as building public will for arts and culture is a long term plan focused on continuous improvement and consistent messaging, so too is the process of becoming a better leader.

 

Some Guidance On Researching Open Meeting & Records Laws In Your State

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In response to my post last week about the surge of people seeking my advice regarding the open meeting and open records laws of their states based on a 2016 ArtsHacker post I had written, ArtsHacker editor-in-chief suggested I write another post listing some of the resources I had found.

I responded that given every state had its own laws, there really wasn’t any centralized source(s) of information I could point to that a person could reference.

Much to my chagrin, there is still apparently a lot one can say on the matter as I managed to hammer out more than 1000 words of advice regarding how to research open meeting and records laws in your state.

One of the interesting things I have come to realize is that in some states, it appears that technically the members of the board of directors may not have the right to review the records of the organization they govern. There may be more to write on this topic in the future…

 

More About Open Meeting Laws & Non-Profits

Let Me Tell You What You Can Do With That Phone

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Hat tip to Howard Sherman for calling attention to a New York Times article about cell phone use at live performances that the paper has set up as an study guide/student discussion resource.

The article opens with a video of Joshua Henry taking a phone from an audience member and tossing it under the seating riser (without missing a note in his song), noting that Henry had already been indicating his disapproval with being recorded for three songs.

It also mentions the recent incident in Cincinnati when violinist Anne-Sophie Mutter stopped in the middle of a Beethoven concerto to call out a woman recording her performance.

The New York Times article poses a number of questions for students to consider and discuss.  While I feel the questions are a little leading toward certain answers, they, or questions like them, could prove useful as a starting point for arts & cultural organizations as part of a conversation with younger audiences (or potential audiences) about their expectations.

I will say, of the student responses made in the article comments section, there were more inclined against the use of phones than I had expected. Many of the commenters were from the same school so perhaps they were generated by like-minded friends.

There is also an opportunity to have those participating in a discussion you host do a little more research on whatever scenario is being discussed.

For example, when I first learned about Annie-Sophie Mutter stopping the performance, my impression was that the person in the audience had only just started recording a short snippet. In later interviews, Mutter said the woman recorded the whole first movement and then pulled out another phone and an external power source and started recording the second movement. This adds a little more context for a discussion.

Making audiences of all ages feel welcome at performances and other cultural events will inevitably require addressing the issue of recording. I suspect that other than luck and perceptive ability, the more constructive policies will result from having conversations with audiences rather than by straight fiat or debating about it in the comments section of websites.

Why The Sudden Interest In Non-Profit Record Access?

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Three years ago I wrote an article for ArtsHacker.com about being aware of the open meeting requirements your state imposes on non-profits.

I basically pointed out that while pretty much every state requires a non-profit organization receiving state funds to comply with open meeting laws, every state is different when it comes to defining at what degree of state support an organization needs to begin complying.

In some states, the existence of your non-profit pretty much needs to be established by an act of the legislature, while in other states being provided with a meeting space in a state owned building is all that is required to make your organization subject to the state open meetings and records laws.

I am not sure what has happened in the last year or so, but pretty much once a month now someone leaves a comment asking if an organization in their state is subject to open meetings or open records laws.  I pretty much end up saying, “You should really consult a lawyer on this subject, but here is what I found online about the laws in your state.”

I have yet to find a state that doesn’t have the rules governing non-profits posted online somewhere, pretty clearly labeled. So if you are curious about your state, I encourage you to check online first because that is all I am going to do. (Check both the sections on open meetings and retention and access to records.)

Some states have some pretty good guides created to answer questions about open meetings and non-profits. It is good to have your secretary of state telling you clearly what the state laws do and don’t require.

I call attention to all this because I am wondering why there is a surge in questions on the post.  There are far more comments on that post than anything else I have written on the site. Have search engines started giving it better placement in results?  Are people seeking greater transparency from the organizations with which they are involved and don’t know where to find answers? (Or perhaps, the closure of so many local newspapers means a lack of people to help them find answers)

If anyone has theories, please share.

I should note, I am not sure any of the queries have come from people involved with arts and culture organizations.  Only about half provide any details that identify what sort of organization they are working with and none of them have been arts related.

Is Your Non-Profit Subject To Open Meeting Laws?

Reflections On Experiencing And Expressing Insight

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This weekend we hosted a performance by the dance company Diavolo.  You may be familiar with them as a finalist on America’s Got Talent, but they have been around since 1993 and have been on my radar since the early 2000s. They have been on my wishlist of groups to present for nearly two decades so I was happy to have the opportunity to do so this weekend.

They bill themselves as “Diavolo: Architecture in Motion” because they utilize some pretty significantly sized objects as part of their performance. I have included their sizzle reel below so you can get a sense of what that means.

I wouldn’t consider myself a dance person really at all. When I was watching the performance, I started thinking that they, moreso than any other dance or cirque type company I had seen, really honored the size, mass and shape of the objects with which they were working.

Instead of deciding what they wanted to do and then building an apparatus to make it happen, I felt like they started with the object as a partner and then created their work, acknowledged the fact the item blocked our sight at different times to hide and reveal things. I had the sense they were following the existing weight and motion of the objects rather than making the objects serve their purpose.

Almost immediately, I questioned whether it was really true they were among a few focused on synchronizing with the objects and honoring their physical properties to create dance vs. bending objects to their needs. I suspected they weren’t the only dance company that started from the physicality of the object and created from there. I figured it was likely I had seen it happen a dozen times before and had finally accumulated enough experience that I recognized what was happening.

I want to resist a simplistic explanation of experience and exposure. Research is showing that people are not “aging into” an appreciation of classical music. I don’t want to credit what I was recognizing this weekend as simply aging into an appreciation of dance.

I am okay with a complicated explanation of experience and exposure. I just resist an explanation that implies a sense of inevitability.

A month ago as I was traveling to a conference, I realized I was making little stutter steps getting on and off of escalators and moving sidewalks even though I have a lifetime of experience with these mechanisms. I was thinking about that Saturday night when one of the dancers sat lightly down on the huge rocking semi-circle and traveled upward without disturbing its motion or evincing any difficulty or hesitation dealing with the change of inertia.

The fact drawing a connection between mounting airport escalators and hopping on oversized playground equipment was a necessary element in my enlightenment this weekend indicates that the factors involved in growing an appreciation of a creative discipline are numerous and complex.

I also quickly recognized that “honoring the size, mass and shape of the objects,” was exactly the dense terminology that turns people new an experience off of it. (I swear, I was paying close attention to the performance. I am capable of simultaneously processing epiphanies and sitting in rapt attention.)

The “honoring…” phrase was legitimately the way I encapsulated what I was experience for myself in the moment but it definitely sounds like something someone would say to make themselves sound authoritative and perhaps stifle contrary views.

Basically what I am trying to say is there is nothing wrong with finding that dense, sophisticated terminology is necessary to distill the fullness of your experience for yourself.  Just realize the weight of those words may feel like a bludgeon to those who hear them. Diluting your impressions with broader, simpler context is probably necessary for people to understand your experience.

I think the issue is that many of us in the arts aren’t very practiced in employing the broader, simpler context familiar to our wider community.

 

Maps Upon Maps, Soon Useful Data Appears

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As part of developing the cultural masterplan for our community, people are being encouraged to contribute information to a cultural resource map. The goal is to not only map the active assets in the community, but the potential ones as well.

I have written about this aspect of crowdmapping before. You don’t only notate theatres, art galleries, murals, dance schools, historical markers, etc but shuttered movie houses, former community centers and places where things potentially might occur.

A beautiful fountain in the center of town? Good place for an impromptu concert. Empty lot overgrown with weeds? Our next community garden or maybe a pop-up sculpture park. Blank walls of an abandoned building? We see murals in our future.

In my post two years ago, I used an example which talked about using paper and colored stickers, but as you might imagine there are apps available for this sort of thing as well.

The executive director of the local arts alliance is taking classes in GIS mapping. The goal is to integrate the cultural asset maps with an overlay of every bit of data the county collects and maps. Not only will we (and local government officials) be able to see which neighborhoods lack cultural assets, we will be able to see where public transportation does and doesn’t run thereby limiting access to assets around the county. Likewise, they can cross reference things like frequency of events with trashcan placement in order to better deploy waste disposal.

There is already an app for reporting problems like potholes, broken streetlights, erosion to the county so there are likely to be all sorts of interesting correlations that emerge over time as more data gets added.

There is potential for all sorts of different analysis, including planning and zoning of hotels, housing, supermarkets, parking meters and the like. I think most people are excited by the idea that they will be able to cross reference data they haven’t even anticipated needing yet.

Here is the form we in Macon, GA are using to collect data. The mapping is still in its earliest stages so very few assets have been added yet. (I plead guilty to not doing my part.) There is a plan to cross reference this map with organizations , buildings, historical markers, etc already listed in different databases in order to populate the map with the lower hanging fruit.

Even if you don’t have access to map overlays, the simple paper and sticker process can be an important step toward a constructive conversation. As I noted in my post from a couple years ago, the process

… can go a long way toward solving the problem of involving people who are most impacted by decisions but may not show up to formal meetings. People who don’t feel like they are represented or have their voices heard can gain a measure of confidence that their contributions matter when they are made responsible for imagining/suggesting what a neighborhood might become.

This can especially be true for online submission tools. If you enter the hidden gem attraction at the end of your cul-de-sac and see it appear on the map a couple days later, you can gain the sense that you can contribute in a way that makes a visible difference. There is also an ability to bring recognition to often overlooked information preserved in a neighborhood, but not widely known in the community.  The grave marker of a civil rights advocate at the edge of what is now a cornfield, for example.

Though obviously, this only works if the serving as gatekeepers of the maps are prompt in approving the additions and responsive to the needs of the participants. I’m sure I am not the only one that had to jump through hoops to get Google Maps to correctly reflect closed streets and a change to one way traffic flow.

This Is Not The Show I Auditioned For. How The Heck Did I Get Here?

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So if it isn’t bad enough that actors auditioning for a part are being evaluated on the social media following they have cultivated along with their looks and talent, they are now being asked to record and submit their own auditions.

Actor Melissa Errico wrote a piece for the New York Times about how possessing home recording studio and the requisite mastery to use it (or a friend with the aforementioned space, equipment and skills) is now increasingly required to audition for the stage.

The self-tape is the latest torturous incarnation of the ancient abusive art of the audition, the primal act of our craft. And the rules of engagement, even in suburban basements, are formal and strict:

You are expected to perform your lines in good lighting, framed horizontally, in medium close-up, with a microphone.

You are often asked to produce two extra pieces of audition material, the first, a “slate” in which you stand in front of the camera, showing your full body, and introduce yourself by name, height and role you are auditioning for.

You may also be asked to sign a Trumpian nondisclosure agreement and pose with it, your face holding a paper contract just under your chin.

Auditioning has always been a torturous affair and the article raises the point about whether it is better to be summarily dismissed in person after waiting for hours to audition, or at a distance by someone reviewing a video it took you 20 minutes to make.

There is a split on both sides of the casting desk. Some directors feel it is too impersonal and commodifies actors. Others feel that self-taped submission opens the field of potential actors to the entire world.

Some actors feel less anxiety with the tape, others feel it is too detached, impersonal and lacks even a hint of feedback necessary to improve.

Raul Esparza, a Tony-nominated Broadway actor and the star of “Law and Order,” acknowledged that he often self-tapes to get work, even as the process edges toward absurdity.

Auditioning for a superhero movie, “I wasn’t told the name of the film, role or the plot, and was asked to tape a scene from ‘Good Will Hunting.’” The feedback was, “Listen, they loved you, but you weren’t exactly right for it.”

What wasn’t he right for? “Good Will Hunting”? Or an unknown hero in an unseen script?

Errico writes she discovered she got cast based on one of her videos, but has no idea how it happened.

That week, I got a text that I was cast in a Sofia Coppola film that I had never heard of, in a role I had never read for and have no idea how I got. Though I was utterly delighted to get the part, the process baffled me.

The lack of transparency may be the biggest issue with this process. Money could be exchanging hands just to be placed in a pile of videos to be considered. You would never know you were immediately out of the running because your thumb drive should have discreetly wrapped in a $100 bill when you handed it to the assistant to the assistant.

Judging from the lack of details provided the two actors quote above, someone could inadvertently find themselves associated with an objectionable company, individual or project.

People with the money to pay for better lighting, make up, digital enhancements to voice and face will have an advantage over others.

Just as the push for more diversity in casting is seeing results, an obscure process and criteria may erode any progress that had been made. The old process really did nothing to advance equitable casting in itself, but having everyone audition in the same room with the same equipment, whittling it down and doing callbacks with people in a similar condition is an equalizer by comparison. (Instead of complaint being everyone is using the same audition piece this year, it will be about the use of the same video filter and green screen background.)

The director could be watching videos on a big screen in the quiet and comfort of her house and the choreographer could be watching on her phone sitting in the middle seat of a five hour flight. You’d never know you didn’t get the part because the in-seat charger wasn’t working and the phone went dead before the choreographer got to you.

As I end this entry, thinking back to the social media following requirement –I am sure I am not the first to say it, but it occurs to me that there is a contradiction in wanting your performers to have a strong social media following so that they can help promote the shows, and then forbidding those followers from taking pictures/video of their favored person when they come to see the show.

[NB: Entry edited 5 min after initial publication to add mention that lack of transparency about process could find people associated with objectionable projects for which they wouldn’t have auditioned.]

A Pulse Just Means The Person Is Alive, Not That It Is Healthy or Happy

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Joi Ito who serves on the boards of both the Knight Foundation and MacArthur Foundation wrote a piece for Wired on the importance of finding the right metrics for measuring non-profit effectiveness.

He notes that if you use circulation as a measure, public libraries have been failing for years given that circulation has been continually falling.

But if you only looked at that figure, you’d miss the fascinating transformation public libraries have undergone in recent years. They’ve taken advantage of grants to become makerspaces, classrooms, research labs for kids, and trusted public spaces in every way possible…If we had focused our funding to increase just the number of books people were borrowing, we would have missed the opportunity to fund and witness these positive changes.

As I have quoted/paraphrased Carter Gillies many times, including just last week, just because you can measure it doesn’t mean the result is relevant or useful to you.

Ito writes that identifying relevant metrics is difficult and there is a tendency to default to what is easiest to measure.

The problem is that one pretty much never deals with an issue that is not part of a complex, complicated system. Indications of that problem being addressed successfully is not an indication that everything is running well.

He uses the example of iron levels as a measure of health. While iron is important as a measure of anemia, it can’t tell you about the health of a body by itself. All the medical tests you can conduct can’t tell you about the happiness of the person. (I daresay being subjected to all the tests will be detrimental to the happiness of the person.)

Ito goes on, (my emphasis)

…simple metrics often aren’t enough when it comes to quantifying success. They typically are easier to measure, and they’re not unimportant.

[…]

Similarly, while I believe rigor and best practices are important and support the innovation and thinking going into these metrics when it comes to all types of philanthropy, I think we risk oversimplifying problems and thus having the false sense of clarity that quantitative metrics tend to create.

One of the reasons philanthropists sometimes fail to measure what really matters is that the global political economy primarily seeks what is efficient and scalable. Unfortunately, efficiency and scalability are not the same as a healthy system.

As an example of the breadth and long term vision and planning that is perhaps necessary to employ, Ito cites the 1300 Ise Shrine in Japan which is completely rebuilt by craftsman every 20 years, supported by a supply chain management plan operating on a scope of 200 years. The measure of success of the shrine is entirely opposite the expectations of growth and scalability placed on most non-profit entities today.

The lumber mostly comes from the shrine’s forest managed in 200 year time scales as part of a national afforestation plan dating back centuries. The number of people working at Ise Shrine isn’t growing, the shrine isn’t trying to expand its business, and its workers are happy and healthy—the shrine is flourishing. Their primary concern is the resilience of the forest, rivers, and natural environment around the shrine. How would we measure their success and what can we learn from their flourishing as we try to manage our society and our planet?

Is The Violence And Sorrow Of The World Too Strong For Art?

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Somewhat apropos of the whole value of arts theme of my posts this week, novelist Michael Chabon had a letter titled “What’s the Point,” printed in The Paris Review announcing that he would be stepping down after 9 years as Chairman of the Board at the MacDowell Colony.

When he starts out, he basically sounds defeated, observing that despite overcoming his introverted tendencies to advance the slogan that, “MacDowell makes a place in the world for artists, because art makes the world a better place,” the world is much worse now than 9 years ago.

Or, I wonder if it’s possible that I was wrong, that I’ve always been wrong, that art has no power at all over the world and its brutalities, over the minds that conceive them and the systems that institutionalize them.

[,,,]

Maybe the world in its violent turning is too strong for art. Maybe art is a kind of winning streak, a hot hand at the table, articulating a vision of truth and possibility that, while real, simply cannot endure. Over time, the odds grind you down, and in the end the house always wins.

Or maybe the purpose of art, the blessing of art, has nothing to do with improvement, with amelioration, with making this heartbreaking world, this savage and dopey nation, a better place.

As he goes on, his tone shifts:

All the world’s power over us lies in its ability to persuade us that we are powerless to understand each other, to feel and see and love each other, and that therefore it is pointless for us to try. Art knows better, which is why the world tries so hard to make art impossible, to immiserate artists, to ban their work, silence their voices, and why it’s so important for all of us to, quite simply, make art possible.

The metaphors he uses defending the value of art revolve around the personal experience and connection. This dovetails with the concept raised in yesterday’s post that people don’t believe in the value of arts and culture in their lives unless they or a loved or a loved one has a direct experience.

I don’t know why, but there was something about his prose that put me in mind of the “Yes, Virginia, There Is A Santa Claus” letter. My inner monologue commented, “Yes, but the situation is much darker and more cynical than back then.”

I looked up the Yes, Virginia letter and found it had a lot of parallels to my recent posts.

I forgot the letter started out referencing, “the skepticism of a skeptical age.”  And maybe I subliminally made a connection with the idea of people only giving credence to things they personally experienced because Francis Church continues, “They do not believe except they see. They think that nothing can be which is not comprehensible by their little minds.”

And then of course, the passage that pretty much describes the aspirations of those in the arts, culture and creative field:

You may tear apart the baby’s rattle and see what makes the noise inside, but there is a veil covering the unseen world which not the strongest man, nor even the united strength of all the strongest men that ever lived, could tear apart. Only faith, fancy, poetry, love, romance, can push aside that curtain and view and picture the supernal beauty and glory beyond. Is it all real? Ah, VIRGINIA, in all this world there is nothing else real and abiding.

I have to say, I didn’t start out to write an optimistic post. I actually felt Chabon moved to feel-good sentimentality out of a sense of obligation to end on a higher note.

That his letter evoked memories of another letter I was moved to seek out and I was delighted to find alignment in everything I talked about this week sort of proves Chabon’s point I guess.

Not Words, But Deeds

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Last week Doug Borwick wrote a blog post saying it wasn’t enough to tell people that the arts have value in their lives.

As I started reading his post, I agreed with this sentiment because we have long acknowledged the argument that the arts are good for you isn’t really that compelling for people. I have talked about how the arts shouldn’t be viewed as a solution to all sorts of problems a number of times before.

But there is also the basic experience we all have growing up being told that food/medicine/classes/experiences are good for us. We roil when forced to consume such things under the eye of parents and authority figures and often happily reject them when provided the freedom of choice. Sometimes we come back to them with appreciation, but other times the bias is so ingrained, we resist any opportunity presented to engage with these things again.

As Borwick’s post continued though, the situation became a little more complicated in my eyes. He quotes the former CEO of National Assembly of State Arts Agencies, Jonathan Katz about how little stock people put in empirical evidence about art.

“Neither professionals [or community leaders] in the relevant disciplines nor the general public put sufficient stock in . . . studies to alter policy. This disinclination to believe is rooted in unexamined assumptions that the arts do not touch the lives of more than a select few.“

Borwick continues, (his emphasis)

In other words, people do not believe the stories or the studies because they don’t believe they can be true. For many, the arts are so inconsequential, so void of impact on their own lives, any proof of their power is literally unbelievable.

So whether you are trying to convince people of the merit of the arts or the value of your organization or you are simply trying to get them to attend your events, there is a profound chasm of disbelief to be overcome. The way across this divide is not by words. It is action alone that will work. Being perceived as valuable must be earned by doing things that make us so. If we have to tell people we are valuable, we’re not to them.

Now to echo my friend Carter Gillies, just because you can measure something doesn’t mean what you have measured is relevant. We all know that the amount of revenue something garners has no relationship to the artistic value or quality of that thing.

But what Borwick is saying means that regardless of whether you are providing accurate data derived of the most rigorous methodology possible or not, people won’t believe the evidence if it doesn’t align with their personal experience. (Which granted, doesn’t just apply to the arts and also contributes to things like the current political divide in the U.S.)

So in the end, it is actions that enter someone’s experience, including that of individuals they value, that will serve as proof of the value of arts/culture/creativity.

Knitting Needles Over Netflix

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So via Georgia Council for the Arts’ social media is a study on Artsy finding that many Americans would rather do something creative than watch TV or surf the net.

I initially wondered if there might be a bias to the study seeing it was commissioned by “Bluprint, NBCUniversal’s subscription service for online creative learning,” even though I am pretty sure NBCUniversal probably wouldn’t want to advertise the fact people would rather not be watching tv or streaming content.

The study was conducted by IPSOS with over 2000 randomly selected people so the results are probably relatively dependable. They asked participants about their creative hobby which was defined as “anything from drawing and painting to knitting, baking, making music, beer brewing, or journaling.”

What the study found was pretty interesting (my emphasis):

Americans have creative hobbies, but they’re hungry for more creative stimulation.

  • 75 percent of participants reported having at least one creative hobby.
  • The most popular activities were baking, gardening, cooking (beyond everyday meals), home decor, and DIY crafting.
  • 68 percent said that they are eager to use their creativity more often.

Participants with creative hobbies reported that making things by hand brings them joy.

  • 79 percent said they “love the process of creating something from scratch.”
  • 88 percent agreed with the statement: “Successfully finishing a creative project brings me joy.”
  • 75 percent reported that they “make mistakes along the way,” but that doesn’t lessen their “enjoyment.”

Some would sacrifice streaming TV and movies for their creative hobbies.

  • Of those who have Netflix, 77 percent would rather give up their subscription than give up their creative hobby.

Parents want their children to have ample opportunities for creativity.

  • 77 percent agreed with the statement “I want my child(ren) to be more creative than I got the opportunity to be when I was a child.”
  • 61 percent agreed that “public education doesn’t focus enough on creative arts.”
  • 72 percent agreed that “standardized test scores are prioritized more than creative thinking in schools.”
  • 79 percent of parents would prefer that their children “make just enough to get by in a creative job that they love,” rather than “make lots of money in a job they aren’t passionate about.”

Those findings I bolded really jumped out at me. I was interesting to me that they asked about mistakes and failures being a disincentive to continuing their hobby. It made me feel like the survey creators understood some of the underlying concepts behind creative expression. (Versus a sense that only something that is marketable has value.)

The bit about giving up Netflix before their hobby probably runs counter to a lot of the assumptions we all make about how people prefer to spend their free time.

I was also surprised that nearly 80% of parents wanted their kids to achieve just enough in their careers to support their creative pursuits rather than make a lot of money. Honestly, I wondered if it was the way the question was phrased or if people knew what answer they were ideally supposed to chose rather than what they would push their kids toward in practice.

My cynicism aside though, it was good to read something outside the circle of content I regularly consume specifically mentioning that people are recognizing that they have the capacity for creative expression and have begun to exercise it.

If Creative Industries Have Such Great Economic Impact, Why Ain’t I Paid More?

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On Monday I wrote a post in which I mentioned an observation a person made about how having their state arts council organized under their state’s business development division made it difficult to disentangle the economic impact numbers of creative activities in advocacy efforts.

Artsjournal.com featured an article from Prospect Magazine (UK) that runs along similar lines, positing that an emphasis on the economic benefit of creative industries runs counter to artist’s best interests by valuing marketability over creative risk taking.

Whereas before artists and cultural practitioners could engage in art for art’s sake, now they are judged, ranked and scored on how much private investment they can secure. So film students are taught how to budget at the expense of how to create a mise-en-scène. Sculptors learn about the cost efficiency of materials rather than the work of da Vinci. Children do art classes because they are seen as investments in their future career rather than simply nurturing their well-being.

The article’s author, Oli Mould, also mentions the re-classification of creative industries to encompass a greater scope of activities in order to bolster economic output numbers.

For example, the “software” subsector—which consisted mainly of accountancy and administration staff—was augmented in 2005 which added £4.7bn to the creative industries’ overall contribution overnight.

Mould points out that despite all this economic impact artists and cultural practitioners apparently bring to the table, it hasn’t improved the collective bargaining power of these people. They are still being paid low wages or being asked to donate their goods and services for exposure.

(Slight aside: It will probably come as no surprise to many that a couple weeks ago someone at a meeting I attended mentioned a company which had recently completed a multi-million dollar wing to their corporate HQ was asking artists to donate art for their walls. )

A few weeks ago I listened to an interview Erik Gensler at Capacity Interactive conducted with Diane Ragsdale. Gensler made repeated reference to the negative impacts of neo-liberalism and capitalism on the arts. At the time,  I thought he was strangely fixated on neo-liberalism.

It took me a couple of weeks to recognize bringing up the term wasn’t that strange at all.  I often take issue in my posts with the utilitarian view of arts and culture as a solution to problems. That utilitarian view is a by-product of neo-liberalism.  Mould links to an article on neo-liberalism and the arts as applied to the UK in the Prospect piece.

ROI of Classical Music Training

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Over on The Baffler, Kate Wagner, takes a look at the tenuous state in which classically trained musicians operate in the face of income threatening conditions like the lock-out/strike currently occurring at Baltimore Symphony Orchestra.

I came across the link on Arts and Letter Daily which introduced it with, “Classical music is a high-water mark for culture. Being a classical musician, however, is a job — a crappy job.”

Reading Wagner’s account, I would have to agree. In addition to the cost of formal training with private instructors, universities and conservatories, she also lists the myriad other costs involved including summer intensives, festivals, competitions, internships, memberships, certifications and the choice of buying or renting instruments.

Last week Drew McManus pointed out the rising cost of strings his wife buys and analyzed the lifetime cost of maintaining a string instrument. His broader analysis of instrument costs, with nifty infographics, is worth a look. It is something to whip out when people say musicians shouldn’t be paid to do something they love.

Wagner had initially trained to be a violinist and she expresses some bitterness upon realizing that the ability to access the brand name training experiences that will provide access to the next tier of prestigious training was out reach of her family’s finances. She expresses anger at being encouraged onward and further into debt by teachers who knew that the path to an orchestra didn’t lay through the training she received.

One composer who currently works as an adjunct professor at a small Midwestern college decried classical music’s entrenched reputational economy. “I feel like we’re witnessing the development . . . of a two-tiered system,” he said, “with musicians who went to non-famous and poorly endowed schools on the bottom, with musicians who went to the Ivy Leagues of music on top…. What’s more, he argued, this uneven system of class and reputational privilege leads to more and more exploitation:

There’s a very strong sense of identity shame for a lot of musicians who went to non-famous schools, who got perfectly wonderful educations, but who didn’t have the grace of some famous asshole to notarize their work. Basically, it creates opportunities for exploitation. Students are told to go to these famous places to get a good degree. They live beyond their means . . . they open themselves up to labor, sexual, emotional, and physical abuse, depending on which monster they’re assigned to work with.

She mentions another colleague teaching middle school in Texas who has felt her opportunities have been limited because she doesn’t have the resources to gain the imprimatur accorded by participation in Drum Corps International competitions and workshops.

She notes that in this environment, it is pretty difficult to bring greater diversity to the industry, even with scholarships facilitating the process, due to the high debt one will accrue and low wages pretty much everyone will receive upon securing a performance position.

She ends the piece with a bit of solidarity for the striking musicians.

Sure, I may have been a failure in classical music, but as my colleagues and comrades schlep their instruments around in substitute gigs from orchestra to orchestra, unable to get a full-time job, teaching their students, paying off their debts with poverty wages from performing or adjuncting, and walking the picket line, the least I can do is write about it.

Tell Your Tales of Advocacy

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Question for readers- Have you ever attended an arts advocacy day at your state capital or Washington, DC?

Actually, for those readers outside the US, I would be interested in hearing about your experience as well.

I recently attended a meeting where the topic of arts advocacy day attendance came up and the experiences people related were something of a mixed bag.

I realized that while I have often been to meetings where people have been encouraged to participate in an advocacy day, I have seldom heard people discuss their perceptions of the efficacy of those experiences. This seems strange given that I have heard/read plenty of people’s thoughts on the good, bad and ugly of attending conferences.

In terms of good experiences, one person at the meeting I attended talked about participating in arts advocacy activities organized in Washington DC by Americans for the Arts where there was a type of advocacy boot camp one night and then visits to legislators the next day. Even in those meetings that were only attended by a staffer, there was a feeling of things being accomplished.

In terms of experiences that felt less than productive, people talked about attending events where no one of significance attended and no office visits had been organized. Another spoke of events that were a lot of exciting pageantry, but didn’t feel like they did anything to move the needle in a positive way.

One person brought up a situation that I hadn’t considered. Because their state arts council is organized under an economic development division, the contribution of arts and culture alone wasn’t touted separately from hotels, sports and gambling during their state’s big event.

It all made me curious about other people’s experiences collectively advocating for arts and culture at a seat of government on defined day(s).

Who does it well and why? Who could do it better?

If I get some good responses, maybe I will turn it into an ArtsHacker.com post (or arrange for someone to make a guest post.)

Fine Line Between Collaboration And Exploitation

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There was an interesting article in The Atlantic this past July about how the Navy was working on crewing ships with a few generalists who would handle many jobs rather than many experts focusing on a narrower range of functions.

At first, when they were talking about everyone being cross-trained to fill a number of different functions, I started thinking it was a good example for a post about eliminating siloed job functions in arts organizations. Basically the idea that everyone has some role in promoting shows, interacting with audiences and donors, etc., rather operating as if these things were solely marketing, front of house and development department jobs.

But as I looked at some of the examples they were providing, I realized there was a pretty thin line between eliminating silos and trying to get fewer employees to juggle more responsibility.

The article mentions Zappos

…famously did away with job titles a few years back, employees are encouraged to take on multiple roles by joining “circles” that tackle different responsibilities.

Which sounded to me like an attempt to cross-train people and eliminate silos. But in the same paragraph used the example of SkyWest airlines:

…looking for “cross utilized agents” capable of ticketing, marshaling and servicing aircraft, and handling luggage.

Which sounds more like trying to hire one person to do four jobs. Granted, Zappos may be doing the exact same thing and just found better framing language to describe it.

This is not to say there isn’t some validity for this to increasingly become a model for employment in the future, whether it feels collaborative or exploitative. The article notes that automation is causing the list of what skills are important for future employees to acquire to be revised at increasingly shorter intervals.

Testing conducted by the Navy seemed to indicate that people who were able to quickly notice a change in situation and re-prioritize tasks were better suited for their plan to crew ships with generalists than people who contentiously completed their tasks.

This group, Hambrick found, was high in “conscientiousness”—a trait that’s normally an overwhelming predictor of positive job performance. We like conscientious people because they can be trusted to show up early, double-check the math, fill the gap in the presentation, … What struck Hambrick as counterintuitive and interesting was that conscientiousness here seemed to correlate with poor performance.

[…]

The people who did best tended to score high on “openness to new experience”—a personality trait that is normally not a major job-performance predictor and that, in certain contexts, roughly translates to “distractibility.” To borrow the management expert Peter Drucker’s formulation, people with this trait are less focused on doing things right, and more likely to wonder whether they’re doing the right things.

High in fluid intelligence, low in experience, not terribly conscientious, open to potential distraction—this is not the classic profile of a winning job candidate. But what if it is the profile of the winning job candidate of the future? If that’s the case, some important implications would arise.

The concept that short attention spans and lack of follow through are a winning combination for employability may depress a lot of readers. You may be interested to learn that quite a bit of stuff broke down on Navy ships that were crewed in this manner, requiring repairs by civilian contractors or adding about 20 people to the ship crews.

However, this doesn’t mean that the idea is unworkable. There is a good chance the concept will become viable with a revised design of the ship operating environments and crew training.

What is interesting about the article is that it presents adaptability and contentiousness as complementary skillsets, at least for the moment. Which is good because our mental capacity to juggle distinct streams of information and make decisions diminishes as we age.

We Love Our Shows, And It Shows

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A couple weeks ago, I wrote about American Theatre’s reporting in May on a Wallace Foundation supported audience building effort at Opera Theatre St. Louis.  American Theatre just published another piece about a different Wallace Foundation supported effort at Portland Center Stage (PCS).

As I wrote in my earlier post, one of the things I value about these Wallace case studies is that they discuss all the unexpected outcomes, both successes and failures.

Among the insights that caught my attention was PCS’s realization that in order to achieve their goal of diversifying their audience, they should target by age rather than some definition of diversity. .

“But it became clearer and clearer to me that we should target age.” At the time, in 2013, Portland had seen a huge influx of transplants between the ages of 25 and 45, and this population was now the most diverse age group in the city. Targeting them, Fuhrman reasoned, was a way to kill two birds with one stone, “tapping the most diverse population of the city while focusing on the age group.”

Most of the efforts discussed in the article are those focused on connecting with this age group. In surveying 25-45 year old current and lapsed audience members as well as non-attendees whom they identified as being inclined to attend, they collected some good information about where and how to advertise shows.

They also made an effort to provide all sorts of pre- and post-show events in an effort to enhance attendee experience in every possible way. Managing Director Cynthia Fuhrman says, “The theory was that the value add would deepen people’s commitment to return.”

However, they ended up discovering that less is more.

But interestingly, feedback from the focus groups actually led PCS to reduce the number of engagement programs in the grant’s second year. “We thought we had to do something every night,” says Furhman, which proved “exhausting on staff. But when we pulled back on programming, the numbers actually went up. It was deeper engagement. Quality of the program was more important than quantity.”

Another discovery they made that ran counter to their expectations was that people didn’t necessarily want to see stories set in the Northwest or written by playwrights in the region, despite the fact these were the best attended shows.

Interestingly, market research from the Wallace Foundation grant found that audiences in Portland were in fact not inherently more interested in plays set in the Northwest or written by Northwest playwrights, despite the fact they brought in larger audiences. Results like this, that disconfirm expectations, call for critical analysis. PCS hypothesized that perhaps the greater turnout had to do with better marketing, which might reflect their own internal investment in these shows more than audiences’ enthusiasm, but there is as yet no solid conclusion about why they outperformed.

Personally, I would credit internal investment in an event as being a stronger factor in the success of shows than we imagine it is. Which is not to say that shows we really adore won’t be flops. The subject matter may not resonate with the community at large or we may speak of the event in terms that aren’t relevant to people outside our profession.

On the other hand, I am sure we can all identify events that suffered due to our lack of enthusiasm or succeeded despite our worst efforts. Love isn’t the only ingredient in the success of a show, but advocacy sounds a lot more organic when there is authentic enthusiasm behind it.

The fate of PCS’s loyalty program provides something of a lesson about making sure technology will be compatible before investing a lot of time and money into development and implementation.

PCS hired a web developer to create an online loyalty portal which would allow members to earn rewards by attending shows and interacting with PCS online. But, while its launch attracted 3,500 sign-ups, PCS recently put the portal on hiatus, as the program did not integrate with the ticketing platform Tessitura. Because the loyalty app and the database couldn’t talk to each other, it became unwieldy for audience members to use and staff to manage. Fuhrman and the portal developers still hope that integration might be possible in the future.

As I have written before, I really appreciate the fact that the Wallace Foundation provided grantees with the funding and permission to try things out and make mistakes that provide valuable insights to both the grantees and the rest of the arts and culture community.

The Hunger That Propels Through Bad Weather And Troubles

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Last week I was in Minneapolis for the Arts Midwest conference. (Minnesota Orchestra, what was that party at your place Friday night? It looked and sounded awesome.)

The conference was marked by the transition of Arts Midwest’s leadership from David Fraher’s 35+ year tenure to that of Torrie Allen, as the new President and CEO. I was initially worried about how Allen was going to fill David’s shoes, but from the moment he opened his mouth it was apparent he was quite comfortable in his own shoes.

Mary Anne Carter, current chair of the National Endowment of the Arts spoke of David’s career at Arts Midwest which spanned the tenure of nine  National Endowment for the Arts chairpersons. (Former chair Jane Chu sent video congratulations.)

You can read a transcript of his farewell address, but it doesn’t quite capture the emotion in his voice the way the recording does.

The one part that really touched me was when he enjoined the audience to think about a time you passed on the gift of a creative experience to someone and it lit a fire within them. He goes on to relate his own story at a performance of Death of A Salesman in a high school gym.

Nearly 40 years ago, I sat in a high school gymnasium in Pinedale, Wyoming and watched as maybe two hundred people… ranchers and oilmen, their spouses, and their children…arrived out of a cold and storming night. They came into the gym, shook thick snow off their hats and jackets, put blankets and cushions on the bleachers, drank coffee and hot chocolate from thermoses, chatted with their neighbors, and waited.

[…]

And while I was there to gather data for a site visit report, what I realized and understood in the end was much more powerful than any data point.

Those families had driven 50, 75, even 100 miles in a hard, early spring snowstorm. They were likely worried about their cattle and their sheep, their finances and their unavoidable drive back through the valley and the night. But for those two and a half hours, they were mesmerized by a stunning performance, by amazing actors, in a school gymnasium. And at the end of the play, they stood and hollered and clapped. Many…myself included…wept. And then they gathered their blankets and coats and said quick goodbyes to their neighbors and friends and drove home in the dark with the actors’ voices still echoing in their heads

The thing that touched me most about this passage was the acknowledgement of the worries and concerns of the audience members. Often when we talk about how people were affected by seeing a performance, there is a recognition that something has changed for people due to their experience. Seldom is there an acknowledgment of what audiences are bringing with them to a performance.

People these days may have so many options available to them that they aren’t hungry enough for an experience that they will drive 100 miles through a snow storm to see a play. Even if they are coming a shorter distance in better weather, they aren’t arriving as a blank slate upon which the memories of a great experience may be written or even as a jumbled slate which will be straightened by the impact of the experience.  They may forget their worries for a time or may be fortunate enough to have their perspective about their lives changed. The burden they bear may feel lighter for having the experience, especially for having shared the experience with family and friends, but it is still there.

He may not have intended it, but the organization of thoughts in his address resonated with my belief that the value of the arts is not prescriptive. The experience in the high school may have had a lasting impact upon them, one they will recall to this day 40 years later, but there was an underlying sense it didn’t cure the problems of their lives.

Still, even if people aren’t driving 100 miles in a snowstorm, toting their own snacks and seat cushions, to see a performance, the hunger needing to be satiated is still as great.

Revisiting Deliberate Practice

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Last Tuesday I wrote a post on some recent research about the value of deliberate practice. Over the weekend, I had an opportunity to read a little more on the recent study. Come to find out, this recent bit of research (Macnamara & Maitra) was an attempt to replicate the a study about deliberate practice conducted in Germany in 1993 (Ericsson, Krampe & Tesch-Römer). I mention this because some of the posts I made about deliberate practice in the past was based on Ericsson, et. al research.

Macnamara & Maitra were unable to replicate all the results of Ericsson study, finding that deliberate practice only accounted for a 26% variance in the difference in ability between violinists versus the 48% difference reported in 1993. They say:

26% of performance variance is not an inconsequential amount. However, this amount does not support the claim that performance levels can ‘largely be accounted for by differential amounts of past and current levels of practice’

The most recent research attributes this to bias built into the design of the 1993 research as well as inconsistent definitions of deliberate practice. As a result, in their conclusion they say deliberate practice alone can’t account for the differences of expertise between elite performers .

However, they do suggest that the training regimen of violinists today might also be a factor in the smaller variance. In the 1993 group, many had never entered a competition. The best violinists had entered about 3 competitions; good ones about 1; and less accomplished around 0.

Compare to those in the most recent study where the best entered about 13; good around 8-9; and least accomplished about 3.  The worst in the most current study might be evaluated higher than some of those in the 1993 study.

As I was looking through my blog feed over the weekend, it just so happened that Marginal Revolution linked to a post on Cal Newport’s blog where he reprints a letter from a pianist responding to an earlier post Newport made about deliberate practice.

One of the things the pianist discusses is the value of variety in pursuit of mastery:

Strategy #2: To Master a Skill, Master Something Harder.
“Strong pianists find clever ways to ‘complicate’ the difficult parts of their music. If we have problem playing something with clarity, we complicate by playing the passage with alternating accent patterns. If we have problems with speed, we confound the rhythms.”

In the post the pianist was responding to, Newport wrote:

To summarize these results:

  • The average players are working just as many hours as the elite players (around 50 hours a week spent on music),
  • but they’re not dedicating these hours to the right type of work (spending almost 3 times less hours than the elites on crucial deliberate practice),
  • and furthermore, they spread this work haphazardly throughout the day. So even though they’re not doing more work than the elite players, they end up sleeping less and feeling more stressed. Not to mention that they remain worse at the violin.

Both these posts were made in 2011 and Newport was citing the 1993 Ericsson, et. al study. However, the most recent study by Macnamara & Maitra found something very similar.

…we found no statistically significant differences in accumulated practice alone to age 18 between the best and good violinists. In fact, the majority of the best violinists had accumulated less practice alone than the average amount of the good violinists.

I should note that the research tracks practice from age 4 to 20 so the subjects are all students whose level of proficiency is determined around 18-20 years old. My read of Macnamara & Maitra is that they see this as evidence of inherent talent making up for less practice rather than the quality of that lesser amount of practice was much higher.

If you are thinking that perhaps those evaluated as having more skill had better teachers, the most recent research found:

Simply put, there is no evidence to suggest that teacher-designed practice activities are more relevant to improving performance than practice activities designed by the performer.

Granted, this doesn’t diminish the value of a better teacher. Presumably any self-designed routine of an 18 year old is going to be heavily informed by their teacher even if they are aren’t strictly following a dictated practice regimen. You may chalk it up to talent, either on the part of the performer or teacher, being able to identify and implement what is needed to obtain greater proficiency makes the difference between quantity and quality.

A World, And Its Participants, Continues To Grow

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Last year I wrote about a live roleplay drama loosely based on Dungeons and Dragons/Pathfinder roleplaying game mechanics that a guy was experimenting with.  This year he was back at it again. Apparently he felt like it was moving in a good direction and quit his job in order to focus on more fully developing his product with an eye to doing residencies at universities and performing arts centers.

As I mentioned last year, what the creator, Martin Noyes, does is work with a core group of people for about a week developing characters for a story in a fantasy setting. When asked if the story I was seeing was set in the same world as last year, he pulled out a map and pointed out three-four other continents/landmasses where future stories will take place.

They had about 8 performances over two weeks, all improvised based on character goals/motivations and dice rolls. Each performance started where the last one left off, providing some incentive to attend on multiple days. Noyes is adept at gauging how to balance allowing the actors time to develop their character through active interactions and poignant silences against moving the action along with a narrative framework that keeps things from dragging and devolving.

He has done a fair bit of work since last year in terms of streamlining the mechanics to make things move along faster. As a result, he has been able to involve the audience much more than last year both in terms of rolling dice to determine the outcome of encounters and as participants in the action. There were a number of audience members who came in costume and got integrated into the action.

Not only were audiences three times as large as last year, there were a greater number of people returning from performance to performance.

I suspect the fact they offered a discounted pass for multiple performances might have contributed to the repetition. More likely was the fact that you could roll a 10 sided dice at the door to determine what amount between $1 and $10 you would pay for admission.

An important element I didn’t mention last year that I think contributes to the success of the project is the pre- and post-show interactions between the audience and performers. The show is performed in a blackbox space. When you enter, the actors are chatting among themselves and with the audience about everything from other roleplaying games they play; how the foam weapons were constructed; how the weapon or costume piece contributes to the character development; what happened in previous performances; what their character was thinking during a tense moment or what their motivation was at that point.

When the director calls for the show to start, everyone takes their places. When it is over, actors and audience members mingle again on the playing area to discuss whatever interests them at the moment.

Due to the way the event is structured, the quality of performance and storytelling isn’t at a very high level. (Though much better than you might expect.) But the conceptual separation of the audience and performer that results from a more formal format doesn’t manifest either.

I am hoping Noyes has the opportunity to bring us the stories of the other landmasses over the next few years. I am interested to see how this approach continues to evolve. I am just hoping he doesn’t get so many bookings that he debuts new stories from other landmasses in other places first.

Even More Important That Panels & Post-Show Discussions Be About Audience Experience

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Today I had a post appear on ArtsHacker where I point out some general tips for organizing panel discussions. This covers everything from pre- and post-show chats to conference panels.

Essentially, the tips follow the same philosophy generally espoused for any sort of arts and culture event — make the environment about enriching the attendee experience  rather than celebrating how awesome the people on the panel are. People are intentionally present at this conversation in the hopes of becoming better informed so the goal should be on removing any impediments to that. (And, after all, even those of us that produce and present events are audience members at some point, too. We are seeking the same enrichment.)

For discussions oriented on performances, it is all about facilitating meaningful conversations for the audience and then getting out of the way. One person I cite mentions that having performers present can inhibit a free flow conversation because people tend to censor themselves or focus on the performer rather than the performance. He suggests ways to involve performers so they don’t become the focus.

A dramaturg I quote suggests some questions that focus on the audience experience which can prevent audience members from feeling they are obligated to ask a question and resort to “How do you remember all those lines/notes/movements?”

For discussions that are the event rather than the complement to the event, the concept is very much the same. Don’t spend half the allotted time reading panelist bios and allowing them to make increasingly lengthy opening statements – keep introductions short and get right into a discussion between panelists that have real things to say to one another.

The panelists don’t have to be so diametrically opposed to each other that you need a security guard prepared to tackle them, but no one walks away with something new to consider if everyone is nodding in agreement with everyone else.

By the way, many of the same guidelines for panelists are suggested for questioners from the audience- run a disciplined Q&A with a strict time limit and ground rules stated in advance to prevent an escalating series of lengthy rants.

I am sure frequent conference attendees probably silently pray that most of these guidelines were applied to the sessions they attend.

Panels And Post Show Discussions

Deliberate Practice Better Than A lot of Practice

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The Guardian recently had a story about a study debunking the idea that it took 10,000 hours of practice to master a skill. I have written a number of posts on the subject over the last few years, but feel it is important to revisit it often given our cultural predilection for valuing quantity over quality.

…there was little to separate the good from the best musicians, with each logging an average of about 11,000 hours. In all, the number of hours spent practising accounted for about a quarter of the skills difference across the three groups, according to the study published in Royal Society Open Science.

Macnamara believes practice is less of a driver. “Once you get to the highly skilled groups, practice stops accounting for the difference. Everyone has practised a lot and other factors are at play in determining who goes on to that super-elite level,” she said.

“The factors depend on the skill being learned: in chess it could be intelligence or working memory, in sport it may be how efficiently a person uses oxygen. To complicate matters further, one factor can drive another. A child who enjoys playing the violin, for example, may be happy to practise and be focused on the task because they do not see it as a chore.”

That last bit about the value of enjoyment is really one of the key elements. This is enjoyment in terms of being engaged by the practice, not necessarily being happy about the callouses, aches and frustrating lack of progress. (In fact Nina Simon just posted about a torturous experience whose ridiculous sadism she feels helps her prepare for the adversity life throws at us.)

If your practice is based on pushing yourself to do 5 minutes more than yesterday, then your focus will be on the clock rather than on improving.  The result is that you can play longer, but not that much better.

There is a lot of evidence that variety and deliberate practice helps much more than consistently practicing in the same way. Teaching others a skill is often very valuable to improving your own practice. Even if you don’t feel you are a particularly good teacher or enjoy teaching, the act of teaching any skill at all, even washing dishes, can instill the patience and tolerance of yourself useful for your own practice.

Since we can often be harder on ourselves than others, learning not to obsess about our mistakes might be one of the most valuable assets in practice that no one ever teaches us. A focus on achieving “not wrong” is not equivalent to achieving greater mastery. At a certain point needing to redeem the poor job you did yesterday or deriding yourself for doing better yesterday than today becomes an obstacle rather than path to growth.

As the researchers imply, there can be other factors outside of your control which limit greater mastery. But you never know if that limitation is permanent or a temporary factor associated with your current method of pursuit. Mental healthwise, it may be better to assume the latter and examine alternative approaches.

 

A Place That Is Green

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You may recall that two years ago the number one cultural activity people indicated they engaged in, according to the 2017 Culture Track survey, was going to the park.

Last week the Washington Post discussed a survey conducted by the University of Vermont which suggested that going to the park, and even the anticipation of going to the park, created

“a jolt of euphoria one might get on Christmas morning.

What’s more, they found, people’s moods started to improve just from the anticipation of a park outing, and the afterglow of increased happiness subsisted several hours afterward. They also found that while any sort of outdoor public gathering space boosted people’s happiness, large parks with lots of vegetation seemed to provide the biggest benefit.”

The researchers geo-tagged Twitter posts in San Francisco over the course of three months. This allowed them to figure out where people were posting from. They analyzed the word choice of the tweets by assigning words with emotional values and found the greatest positivity expressed while at the park and increased positivity before and after visits as compared to other places.

The Washington Post article has a lot of disclaimers about the limits of sentiment-analysis tools like the one used by researchers, but apparently the tools are effective when applied to large amounts of text.

Ultimately, the reason I choose to call attention to the article is to provide a bit of support for the performance in the park programs many arts and cultural organizations conduct around this time of year. Since groups are doing it anyway, they probably don’t need rigorous, unimpeachable survey results to convince them to continue.

If you pondering doing events away from your home facility, the combined data of the University of Vermont study and Culture Track survey, make a park with lush greenery a smart choice.

Tonight We Have Paired The Seared Scallops With Wine And An Aria

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Back in May, American Theatre had an article about audience building efforts Opera Theatre St. Louis (OTSL) undertook with funding from the Wallace Foundation.  In my experience, there is always something to learn from these projects funded by the Wallace Foundation, especially since the case study reports tend to be honest about what things didn’t go well. So it is worth the time to read this short article.

One of OTSL’s efforts that drew my attention was their Opera Tastings project where they would pair tastings of food and wine with short opera performances. What I really appreciated about their effort here was that they took the program a fair distance from their home rather than concentrating on the St. Louis city limits. (my emphasis)

Hosted in a local restaurant or venue, the evening pairs 11 samples of food or drink with 11 operatic excerpts. The evenings have taken place all over St. Louis: in predominantly Black neighborhoods, in Chinatown, in Southern Illinois, or as far away as Columbia and Fayetteville, Mo. (120 miles and 145 miles, respectively).

“If the intent is to draw people in who surround you, then most of our organizations are finding that they have to be more present in the community,” says Ramos. “It’s how you build relevance. It’s how you show the work.”

[…]

Newcomers, in other words, discover what type of opera they enjoy, instead of being told why they should enjoy opera. More than three-quarters of Opera Tasting attendees are new-to-file (i.e., first time patrons), and every attendee gets $10 in “opera bucks” to redeem for a ticket to an upcoming show.

As I mentioned before, an aspect of these programs I have valued is the fact they were open about what went wrong. This type of reflection is a core part of Wallace Foundation’s ethic of “continuous learning” according to the article.

There was enough of an upside, despite the cost, to make the Opera Tastings worth retaining and refining. (my emphasis)

A lot of those opera bucks get redeemed: Right now an average of 42 percent of Opera Tastings attendees go on to buy tickets. What’s more, audience members who come to OTSL through Opera Tastings tend to buy more expensive tickets and become donors at a faster rate than expected.

One caveat: The tastings are costly to produce, costing $7,100 per tasting in 2018. And the true cost of audience recruitment may be obscured by the subsidies covered by opera bucks as well as discounted ticket prices

“It’s an expensive way to acquire new audience members,” admits Timothy O’Leary, general director of Opera Theatre from 2008 to 2018. And the majority of people who attend, 58 percent, never buy a ticket. The challenge now is to see how the tastings might be sustainable without Wallace support.

The article also talks about other programs like their Young Friends program which they estimate has a $16,000-$17,000 impact and their Opera Kids Camp for children to attend while their parents are at the opera. Take a look to learn more.

Is Artistic Authority Being Eroded?

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I was glancing at an interview with Arti Prashar on Arts Professional UK site as she departs her position at Spare Tyre Theatre Company. I had come for the title of the article, “Exit interview: ‘We’re asked to follow a business model that just doesn’t work'” but it was something else that really caught my attention.

She says,

“…I began to observe, slowly but surely, that the authority of artists was being eroded. I wasn’t having that, so I negotiated becoming the Artistic Director and CEO.”

It struck me that she felt she needed to become CEO in order to retain authority. (Her first 8 years at Spare Tyre was as Artistic Director.) It made me wonder if this was the case globally outside of the UK. I suspect it is.

I have discussed the problems with the sentiment that “arts should be run more like a business,” in a number of blog posts over the years. I wonder now if that concept, combined with the sense that artists should be more business minded might be contributing to the erosion of artists’ authority.

Artists should definitely be knowledgeable enough to monitor the health of their own careers so that their work is not exploited by others. But if an artist is not perceived as possessing authority in their own realm independent of their business acumen, that is troubling.

Prashar doesn’t give specific examples of how she felt artists’ authority was being eroded. As I thought about how this problem might manifest, I began to wonder if this was actually related to the question of why we value art.

If an artist doesn’t feel they have the authority to say a work has value on its own, but needs to cite relevance in connection with social and political movements to convince others it has value, that may be just as problematic as economic impact and ability to raise test scores being the only rationale for granting funding.

You may be thinking that these elements are all important for getting people to participate in an event or other opportunity. People need to either perceive something is relevant to them or is worth their time and money as part of their decision to be present.

But can an artist walk into a room and say this thing is important and worth doing and be believed simply based on their authority as an artist? If not, why?

Is it because we have come to doubt or suspect their authority to make that statement despite 15 years of practice?

If I walk in and say the same thing is important and worth doing because 1000 people will pay $50, do you doubt my authority to make that statement? Do you think to inquire how much experience I have in making these predictions if I am waving a spreadsheet around instead of a violin bow?

Seeing Our Stories Told: The Hero At The End of Your Story Is The Victim At The Start of Mine

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I saw a movie this weekend which embodied so much of what we talk about when we discuss empowering people to tell their stories and prominently displaying their stories.

In documentary Liyana, South African storyteller Gcina Mhlophe works with orphans in Swaziland to create a story as a way to help them process their trauma. As they go to work on creating the story, it is depicted in a gorgeous storybook illustration/animation. (Much to my surprise, there isn’t a print book. They are working on turning into a graphic novel.)

The film cuts back and forth between the animation, the orphans working with the storyteller, and telling Liyana’s story to interviewers. It is difficult to say which is more animated since the children (looking to be between 6-9 years old) narrate the action of the story with expansive gestures and vocalized sound effects.

The storyteller guides the children through a process that one might use in a U.S. classroom as part of a multi-disciplinary approach to instruction. (Unfortunately, a school in the U.S. would have to use “multi-disciplinary” as a rationale for engaging in such a time intensive project.)

Once they decide to name their hero Liyana, they assemble a picture of her from a collection of magazines. The children create animals out of mud (with much greater skill than I did as a kid) to represent the bull that accompanies Liyana on her quest to retrieve her twin brothers and the hyenas and crocodiles which threaten them on their journey. The illustration of the imaginary final monster closely resembles something they created from discarded metal found near the orphanage.

Unfortunately, Liyana’s life is a reflection of that of the orphans. Her father beats her mother and then both parents die of complications of the HIV virus, leaving her and her twin brothers in the care of their grandmother. We are told that of the 1.2 million people living in Swaziland, 200,000 are infected with HIV. Later we see the orphans being tested for the virus at a clinic.

Near the end, the children talk about how real life does not have a happy ending like many stories do. Part of me was hoping they had been coached to say that or things had been edited in that manner but I suspect that was a lesson they had already learned too well in their young lives.

Earlier in the movie, the storyteller asks them to decide why Liyana must leave her grandmother to make a journey. The first suggestion was that grandmother was sick and Liyana had to get medicine but the vote ultimately favored robbers came and kidnapped her twin brothers. I was wondering why they would choose the more severe of the two options when we learned the orphanage had recently been the target of a violent robbery. There were audible gasps and groans in the theater as the orphans calmly talked about how the robbers came in, held Liyana down and abused her.

It was a beautiful example of storytelling and story making. In addition to the more traumatic elements the process was meant to help the orphans deal with, you could easily identify the association between elements of the story and their lives.

Liyana is accompanied on her quest by a noble bull because the orphans care for cows and chickens. A grove of mango trees represented a life of ease that tempted Liyana from completing her quest because the orphans reveled in climbing mango trees and letting the juice run down their faces. It was the voice of a peacock sounding like Liyana’s grandmother that got her back on task.

I don’t want to give it away, but if there was anything that illustrated the value of people telling and seeing their own stories, it was the ending. For the children and the audience, it was a happy ending because it reflected an idealized vision of lives they could lead.

But in the U.S. the same basic scenario is synonymous with misery and is the starting point of many stories that the hero seeks to overcome. If the same storytelling program was run with orphans in the U.S. there would be a very different ending.

 

Wherein I Compare Creative Placemaking To Spaghetti Sauce

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I don’t remember how I came across it, but a few weeks ago I bookmarked an interview Michael Rohd, a faculty member at Arizona State University, conducted with Roberto Bedoya, City of Oakland’s Cultural Affairs Manager; Jamie Bennett, Executive Director of ArtPlace America; and Dr. Maria Rosario Jackson, a professor at Arizona State University.

They were discussing the process of creative placemaking and how it should be applied in the future in order to acknowledge and honor the needs and concerns of the communities impacted by creative placemaking efforts.

The prologue to the interview mentions the term creative placemaking has been criticized for:

1) suggesting that the people and cultures rooted in a place had not already made it; 2) initially lacking a clear statement of values regarding who was meant to benefit from the community development of which the arts and culture were a part.

In response, people have started using the term creative placekeeping instead. I have heard this come up at a number of conferences I have attended. However, Bedoya notes that while there are legitimate concerns about gentrification and displacement– or replacement, especially in the eyes of communities of color, there is a need to be cautious with the term placekeeping as well.

The trap around place-keeping is sentimentality — “I want the old days” — and it’s not thoughtful. What are we trying to keep, and how, so it stays fresh and new? I think the future of creative placemaking is people not as intensely problematizing it, but trying to figure out the actions associated with placemaking or keeping, to create agency and a notion of civic commitment.

I found this idea of examining how to bring freshness to the elements we are trying to “keep” very intriguing. If you fear the loss of front stoops/porches in your neighborhood, what it is that will be lost? Is it the safe place for kids to play away from the streets? It is the socialization found in waving to neighbors as they pass or inviting them to mount the steps to chat? Is there a way to maintain that somewhere or someway else?

Though as I continued to play my example out in my head, I would think it would almost be preferable that porches and stoops replace a central gathering place that is being repurposed than to lose the stoops and send everyone to gather in a central place.

Another section I that caught my attention was Bennett’s comments about the scope of vision needed for implementing placemaking/placekeeping plans so that it encompasses all potential benefits and consequences. (my emphasis)

How do you figure out if your actions contributed toward healthy, equitable, and sustainable communities? Professor Andrew Taylor at American University reminded me that the first rule of systems thinking is that there is no such thing as side effects, there are only effects. If you are experiencing something as a side effect, it means you haven’t drawn the boundaries of your system widely enough. Many people say, “I’m making an economic development play, and there is an unfortunate side effect that people are displaced or replaced,” to borrow from Roberto. We need to draw the boundaries of our system wide enough that we understand that those are not unrelated or accidental, but part of one system.

At first I thought about how difficult it is to anticipate all the effects a plan might have. But as I considered longer, I realized if you are paying attention to what is happening in other communities that are implementing similar efforts, it isn’t difficult to become aware of the potential positive and negative impacts. Using the term “side effect” in these instances seems like an attempt to minimize the importance of these problems. Acknowledging it as an effect of a plan is to take responsibility for the problems it may cause.

If someone tells you one of the side effects of eating spaghetti sauce is a 80% chance you will have a sleepless night of heartburn, that really isn’t a small issue to you. If that is something you face, you consume the marinara sauce fully aware that any difficulty sleeping is a consequence of your decision and no one else. Likewise, if you are serving spaghetti and offer no other options, you should be aware that it is possible your choice will cause discomfort for some guests.

Museum 2.0 Gets Writer/Convenor 2.0

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Hey all – You may or may not know that some months back Nina Simon, writer of Museum 2.0 blog, announced she was leaving her position at Santa Cruz Museum of Art and History (MAH) to devote herself more exclusively to OF/BY/FOR ALL which strives to “make community organizations.”

What does this mean? It means that if you want to be FOR your whole community, you have to be representative OF them and co-created BY them. If people don’t see themselves as part of your work, they won’t see your work as an essential part of their lives.

Putting up a “welcome” sign is not enough. To involve people in meaningful, sustainable ways, you can’t just make programs FOR them. You have to involve them in their creation. And that means becoming OF and BY them too.

Nina recently made her final post on Museum 2.0 saying she was handing the blog over to Seema Rao. Rao had actually done a few guest posts back in July. By quirk of the feed I use to read blogs, I caught her first few posts and, not realizing it wasn’t Nina, wondered how the heck Nina had had the time to visit all these museums she was talking about AND run MAH AND be hitting the speaking circuit so much.

Since I was already intrigued by what Rao was writing under a mistaken identity, needless to say I think the blog is being left in good hands. I look forward to seeing what she posts.

In her final post, Nina reflects on her 13 years of blogging and how conflicted she was with her sense of obligation to the blog and readers. Then how she came to accept the trade-offs of going to a more infrequent, but perhaps more satisfying publishing schedule.

I can relate with her feelings on the subject having had many of the same thoughts myself throughout the years. Like her, I have often regarded blogging as a way to “think out loud” and organize my thoughts on different subjects. When I go back through the archives, I can certainly see how both my personal philosophy and the collective mind of the arts and cultural industry have evolved over the last decades.

I write this post as a tribute to the difficult and thoughtful work Nina has done over the years, providing leadership for many of us in the arts community as she is likely to increasingly do in the future. I am also writing to encourage people to pay attention to Museum 2.0 as a blog because Nina’s choice to transition it to a new writer is really a manifestation of the philosophy and intent she has long espoused:

Nina writes:

1. Museum 2.0 is about participation, but I never fully succeeded in making it participatory. Because I’d built the blog originally to do my own writing and learning, I rarely invited guest writers. I never experimented here with models for collective writing. … I wished Museum 2.0 could break free of me and become more dialogic, led by a strong writer AND online convenor. I believe Seema Rao is this person and I hope you’ll join me in reading and participating as Museum 2.0 grows. There will be new experiments and approaches – alongside the archive of what we’ve built thus far.

Arts Not An Indulgence When So Many Social Justice Issues Need Attention

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Apparently Vu Le of Nonprofit AF blog spoke at Association of California Symphony Orchestras last week. (those lucky dogs) In his post this week, he addresses the question about whether arts and culture have value when there are so many health and social justice problems that need to be attention. As the executive director of a social justice non-profit, he knows very well just how much organizations like his need funding and attention.

He says yes, arts and culture definitely play an important role in society and helping to address the problems we face. He mentions that as an immigrant from Vietnam, both music and art saved his life and made him feel valuable when he was doing poorly in school due to his lack of English literacy.

“I began to look forward to the art projects. For so long I had sucked at everything that required English, including gym (I could not understand the rules of various activities, like volleyball). With art, I felt competent and respected and sure of myself. My being good at something changed the way the other kids saw me. Art motivated me to continue to learn, to explore. It gave me confidence. It kept me in school.”

In blog posts throughout the years, I have often pointed out that people turn to art, music, theater, etc to help them cope with tragedy and difficulty in their lives. But of course, as a person in the arts, I am predisposed to look for those connections. So I was happy to read that Le had observed similar situations.

He is definitely aware of all the places arts and cultural organizations fall short of serving all segments of their communities. But he disputes the argument that the arts are indulgent in when there is such need in the world and expresses gratitude for the work arts practitioners do.  As long as the following excerpt is, a number of his expressions of gratitude are edited out so it is worth reading the whole post just for that.

I’m telling you these stories because when there is so much going on, so many problems to solve, sometimes we think of art and music as indulgent. Who has time for singing and dancing and stained-glass snowflakes when kids are starving or locked in cages? By thinking this way, we forget about art and music’s power to heal, mobilize, build community, and so much more.

[…]

Art and music are critical in our work for social justice, as frequently they are the only things that can reach people, that can provide comfort or generate the visceral, raw emotions needed for social change. After the election in 2016, when many families and children were terrified, Families of Color Seattle gathered the kids and used art—having the kids draw themselves as superheroes, for example—to help them process their feelings. And this year protesters in Hong Kong, are singing “Do You Hear the People Sing” from Les Miserables as they do a sit-in at the airport.

Yes, there are plenty of things to improve on. Art and music are not always accessible to marginalized communities. Resources are not equitably distributed to artists of color, artists with disability, LGBTQ artists. And in public schools, art and music programs are always the first to get cut, and the schools with the most low-income kids and kids of color are disproportionately affected. Symphonies, orchestras, ballets, and other art forms continue to struggle with diversity and community engagement.

While we work on those challenges, though, let’s take a moment to appreciate the organizations and professionals who are creating art and music, whose skills and dedication bring beauty and hope and happiness to a world sorely in need of it.

IMPORTANT: Changes To Music Licensing May Impact Any Performance At Your Venue

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Some important information about changes to music performance rights came to my attention today and I wanted to share it with readers.

Apparently the consent decrees under which ASCAP & BMI operate are up for review by the Department of Justice. The public comment phase is ending on Friday, August 9.  You can find out more about the consent decrees on the MIC Coalition website.

Basically, because ASCAP & BMI operate akin to monopolies, they and other performing rights organizations (PRO) are limited as to what they are able to do when licensing performing rights. They want these limits loosened. You can provide feedback to the Department of Justice here.

Even with these limits, dealing with these companies is often confusing and criteria seems inconsistent. Many have felt they were forced into purchasing broader licenses than they needed.

Today I received a huge flurry of emails urging myself and others to oppose the loosening. I was confused about why there was this sudden urgency when the public comment phase opened at the start of June. I started to wonder if there was an effort to create a huge sense of urgency by rallying support at a late date. Especially since there were initially few details provided about why one should voice their opposition.

Come to find out, the reason is that a large number of organizations across the country received revised licensing agreements from BMI this week containing some alarming changes. There is some suspicion they timed the mailing to hit toward the end of the public comment phase.

Here is a page of the agreement that is causing the biggest uproar.

In section 1 (g), terminology has been changed from “Gross Ticket Revenue” to “Gross Revenue.”  According to the new definition, in addition to ticket sales, calculation of a fee will now be based upon revenue from sales on the secondary ticket market, service charges, handling charges, VIP packages, advertising revenue, box suites, sponsorships, merchandise, concessions and parking.

So essentially, if you have a sponsor for your show; sell VIP packages, merchandise, food, and charge for parking, all that gets factored in to what you pay BMI rather than just ticket sales as was the case in the past.

From what I am told, the definition of “licensee” has been expanded to include a wider range of activities.

For events without an admission charge, the definition of what is included in the fee calculation has been expanded from a flat fee based on seating capacity to one based on entertainment expenses like room, board and transportation costs for the artist.

There are other problematic issues which are a little difficult to explain in a blog post and might not apply widely to many venues. I suspect there are problems that people have yet to discover.  If you do any sort of licensing with folks like BMI and ASCAP or if you have been trying to fly under the radar, you want to pay attention to this.

If you don’t think this applies to you at all, but you have live music performance, you may find that it does. That band that plays at your museum during First Fridays is probably subject to music licensing.

With more opportunities for revenue available, especially if the strictures of the consent decrees are loosened, there is more incentive find the places that have been trying to slide under the radar.

If you have concerns, check out the MIC Coalition website to learn more or provide feedback to the DOJ.  Also –read any new licensing agreements you get very, very carefully.

 

What Is Your Arts Employees Rights Policy?

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Barry Hessenius recently wrote a post about Arts Employees Rights. Given the amount of conversation and news stories about sexual harassment and other unwelcome activities throughout the creative industries, this seems a very timely subject. I see the topic appearing with increasing frequency on the schedule of arts and culture conference panels.

In addition to issues of safety, Hessenius discusses the need to examine pretty much every category heading of an employee manual. It occurred to me that while I have seen many of these topics discussed separately in posts, I can’t recall many “this is everything that should be in your employee handbook” posts.

I don’t know that we should necessarily take it for granted that every arts organization has an formal employee handbook much less that people have a complete sense of what should be included in the document.

Since equal compensation is a focus of broad conversation these days, it is no surprise that concept straddles a number of his category headings. (Which include Safety, Support, Equality, Compensation & Benefits, Termination, and Career Trajectory.)

He asks many of the difficult questions facing non-profits (this is only a smidge):

Should that minimum wage for full time employees be a living wage – defined as sufficient enough to cover minimal living expenses of room, food, transportation, et. al. for the cost of living of a given area?  (So someone working in Silicon Valley or New York City would need greater revenue that someone living in Fresno or Buffalo).  But can small and mid-sized arts organizations afford such a suggested requirement?  What would have to change to make that a reality?   Should all arts organization employees be provided a minimal level of health insurance?  Is that affordable?  What about retirement benefits or contributions by the employer?  Is that possible?

These are difficult questions for many arts organizations. The better you treat your employees, the fewer you may be able to employ, especially in the face of declining philanthropy.

You may recall about three years ago the Department of Labor was preparing to implement rules that would raise the salary criteria for non-exempt employees, meaning that many, many more non-profit employees would have been eligible for overtime pay than before.

I wrote about an Atlantic article that noted that this placed many non-profits in a strange position ‘“…between the values that many nonprofits hold and the way they treat their own staffs.”

Basically, non-profits work hard advocating for better pay and working conditions for people in general, but find themselves opposing that for their staffs due to lack of funding for operations.

More recently, the CEO of a Goodwill in Illinois tried to shame the governor into vetoing a minimum wage hike by laying off people with disabilities the organization employed, blaming it on the increased costs.

Hessenius acknowledges providing people with appropriate compensation is difficult, but challenges arts organizations not to discard it as a topic of serious discussion. It is easy to say the revenue stream will never support our ideals about compensation so it is futile to even discuss the question. He says there is a need for a conversation about how compensation fit holistically into the organization policy and philosophy on  employee rights.

 

We Will Accompany Them On The Beaches, On The Playgrounds, In The Parks And At The Opera!

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After I posted last week about how English towns installation of chat benches aligned with other stories I had covered about organizations trying to create personal connections between strangers, one of my neighbors, Regina Sweeney messaged me on LinkedIn about a study about buddy benches conducted in elementary schools. (I think this is the first time I have had someone I see on a fairly regular basis read my blog and send me a link.)

A number of schools use buddy benches to help kids make connections. If you are lonely at recess, you sit there and other kids are supposed to come over and invite you to play. There hadn’t been a lot of research done on the effectiveness of these benches so a group set out to conduct one at a school in Utah.

They found that introducing the benches reduced the number of solitary students. As part of the study, they removed the benches for a couple weeks and then returned them to the playground. When they were removed, the number of solitary students started to return to the baseline number observed before the benches were introduced. When the benches were reintroduced, the number of solitary students decreased.

While you can’t necessarily make assumptions about adults from the observation of a small group of elementary school kids, this result seemed to point to the usefulness of some sort of mechanism to facilitate connecting people. Providing people with a way to signal their willingness and desire to connect was useful.

There were kids that abused the benches. Some kids would sit on the bench and then rebuff all overtures to play. Teachers observed that kids who were normally very social seemed to sit on the bench to call attention to themselves. There were also those who made fun of those sitting on the bench.

Many students thought the benches were a good idea, but for other people.

“It appears that while students liked the idea of a buddy bench at their school, many may have thought of it as an intervention to help other students and not necessarily themselves.”

Kids in the upper grades (4th-6th) thought it was only useful for kids in the lower grades. Some students felt that they were introduced too late in the school year after cliques had been formed.

I imagine these general perceptions about the utility of benches might be more deeply entrenched in adults. Though I would also say adults might be more apt to resolve to participate in one role or the other if they knew the goal was to reverse a trend toward social isolation.

One take away from the study that I think is applicable for people of any age is the necessity to consistently make people aware of the program. Every teacher prepared their students for the introduction of the buddy benches and the benches were placed outside 100% of the time during the intervention stage. However, the principal reported only encouraging their use in morning announcements 80% of the time and the teachers monitoring the playground were often too preoccupied with other playground activities to seek out solitary students to encourage them to use the benches.

Those conducting the study felt these situations kept the project from being as successful as it might have been.

I would think the necessity of repeatedly communicating the availability of chatting/buddy programs would even be greater for arts organizations given that the attendees change for every event and they aren’t being exposed the availability of these initiatives everyday the way kids at school are.

I had written about the buddy seating program I had created at my previous theater which paired people in the audience chamber. As I read this study, I wondered if it might be good to have “meet someone new” seating in a public place like the lobby as well. People probably aren’t going to arrive alone at an event seeking a companion, but people new to the experience might welcome the opportunity to chat with those who are equally clueless about what to do or with someone who can offer some advice. Having a bench or row of chairs specifically to that purpose might be useful.

While this seems obvious in retrospect, it only occurred to me as I was re-reading the study and saw a line about the buddy benches being useful as”…a reinforcement by giving students a place to gather should they feel intimidated when seeking out play activities on their own.” This resonated with my recollection of a post Holly Mulcahy made yesterday about people who ruin the concert experience for newbies by enforcing a behavioral orthodoxy.

It wouldn’t eliminate the glares at clapping in the wrong place, but a buddy bench would give people a place to ask “Sooooo…I what’s the deal with not clapping at the end of some songs, but jumping to your feet at the end of other songs?”

If you are involved with education and want to bring buddy benches to your school, you need to read the study because I didn’t touch upon even 10% of what was involved and what they felt needed more rigorous study.

Data You Need To Believe Over Your Gut

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I so frequently tell my readers that Collen Dilenschneider has made an awesome post on her blog that it makes it difficult to convey the increased urgency to read one of her pieces when she has made an even awesomer post.

Despite this impediment, believe me when I say she recently made a post that is even more awesome than her usually awesome posts. Last week she wrote about how research results often contradict our gut feelings about a situation, despite being true. She confesses that as much as she deals with data every day, there are some instances where she asks the experts to revisit it just to be sure.

She goes on to list five data points that even she and her co-workers really wanted to believe were untrue.

Let me just say, I have seen some of this data before but part of what makes her post so great is this “contradicts our gut” framework she employs. As much as I read and write about arts administration, there are a fair number of instances where I raise mental walls against information I come across. It is useful to be constantly reminded that we need to take a deep breath and open our minds.

1) Local audiences have negatively skewed perceptions of the organizations in their area 

IMPACTS tracked 118 visitor-serving organizations and found that on average, people living within 25 miles of the organization indicate value-for-cost perceptions that are 14% less than those of regional visitors living between 25 and 101-150 miles away. In other words, locals believe their experience is less worthy of the admission cost they paid compared to the perceptions of those living further away. Interestingly, locals paid 20% less for admission, on average, than non-local visitors thanks to local discounts and promotions! They are also much less satisfied with their experiences than non-local visitors.

Even if this is influenced by a sense of sunk cost where long distance visitors arrive with a firmer conviction than local residents they will enjoy an experience given that they have already invested so much more time and money in planning and execution, it is important to recognize this dynamic is operating for different visitor segments.

2) An average visitor attends a cultural organization type only once every 27 months – and the average member returns to take advantage of free admission only once per year.

The average person who visits an art museum will not visit another for 28 months, on average. The average person who visits a history museum will not visit another for 32 months, on average. In total, the average visitation cycle for organization types that we monitor is 27 months. Here’s more on that data and what it means.

[…]

Subscription-based organizations such as theaters and symphonies: You’ve got it a bit better. Your members visit twice each year, on average.

I had actually written about this idea around 8 years ago. In the research presented at that time, it wasn’t that people felt they had enough of the organization and were going to wait a few years to go again, it was that people were so emotionally connected with the organization, they would swear they had just been there within the last year when it had been about two or more years.

Don’t immediately delete people from your mailing list if they don’t buy tickets to return, give it 3-5 years before you decide they are disengaged. (This assumes annual/semi-annual mailings vs. more frequent ones.)

3) Millennials are not “aging into” caring about arts and culture

Oooh, pay attention to this one!

This isn’t surprising to me and we have so much on this we’re getting into a “ridiculous” data volume category here, but this shocks other folks, so it’s making this list!

Millennials are not “aging into” caring about arts and culture as a natural function of getting older. Millennials also are not “aging into” other things some entities are banking on, like the belief that dolphins should be kept in captivity.

[…]

Millennials are a very important group for cultural organizations to engage. The take-away of these findings is critical: “Let’s just wait for people to think we’re important” is a failing engagement strategy.

Here is another point to be particularly mindful of–

4) On average, attendance goes back to baseline 5 years after a major expansion (but operation costs tend to be increased forever).

In a nutshell, attendance decreases in the years prior to a major building project as folks defer their visits until after the expansion opens. When an expansion opens, attendance certainly increases – 19.6% compared to the ten years prior! But that increase gradually decreases until attendance levels retreat to the baseline of the ten years prior after only 5 years. And the increased building space also means more staff members, more programming, more electricity, and more ongoing maintenance.

[…]

If you’re fundraising for or undertaking a major building expansion, make sure that you are clear on your goals and objectives – and that your expectations for long-term attendance and ongoing maintenance are grounded in reality.

And finally… (note the distinction she makes between mobile web and mobile apps)

5) Mobile applications do not significantly increase visitor satisfaction

Interestingly, people who use social media onsite in a way that relates to their visit report 7% greater visitor satisfaction scores than people who do not use social media in relation to their visit. Mobile web users experience a 6% bump in satisfaction. Even though all three of these methods (mobile applications, social media, and mobile web) take place on a mobile phone during a cultural organization visit, social media and the web significantly contribute to the visitor experience. Mobile applications do not reliably do this. One explanation for this may be that social media and mobile web “meet audiences where they are” and are examples of onsite technology facilitating the experience. Mobile applications, on the other hand, can be examples of technological intervention in which a visitor must interrupt the experience to figure out how to engage with the technology, or download it in the first place.

As much as I have quoted here, it is only about 1/3 of the data and rationale she presents in her post so check it out in order to get a more complete picture of things.

Waiting For A Nice Chat

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I came across an article about English towns that are installing  “chat benches” with signs saying, “The ‘Happy to Chat’ Bench: Sit Here If You Don’t Mind Someone Stopping To Say Hello.”

If this sounds vaguely familiar, you may recall that four years ago, I posted about a bus company in Brazil that reserved seats on buses and provided conversation prompts for people who wanted to meet someone new.

I actually used that as an inspiration for a program at my last venue to match up individuals wanting to see show who didn’t have anyone with whom to attend. ArtsMidwest picked up on it and apparently are still talking about as part of their Creating Connections program because people keep telling me they heard about the idea at one of their seminars.

Birch Coffee in NYC had a policy of not turning on the Wifi until 5 pm and providing conversation prompts at their tables. (A look at their website and social media presence couldn’t confirm if they still hold to this).  Their goal was to create a greater sense of community than was possible with people constantly looking at their screens.

The intent of the bench project in England is combat loneliness among senior citizens, though they encourage everyone to have a seat.

Burnham-On-Sea police community support officer Tracey Grobbeler told Burnham-On-Sea.com, “Simply stopping to say ‘hello’ to someone at the Chat Bench could make a huge difference to the vulnerable people in our communities and help to make life a little better for them.”

The initiative was launched to coincide with United Nations World Elder Abuse Awareness Day. According to a recent poll, more than a third of seniors reported feeling a lack of companionship at least some of the time, while 27 percent said they feel isolated some of the time or more often. While the project was conceived with the elderly population in mind, the Burnham-On-Sea police department encourages residents of all ages to use the chat benches.

Something I wonder about all these projects is whether the initial intention is fully realized. Clearly you can’t just set up a bench somewhere and expect conversations to happen organically. A framework was set up for each of these efforts. At the same time, as the saying goes, you can lead a horse to water, but you can’t make it drink. People may not behave in a way that conforms to your ideals.

Just as with my search of Birch Coffee’s web and social media presence sites (as well as some media reports) didn’t have any mention of the no-Wifi policy, I haven’t really been able to discover whether the Brazilian bus company had success getting people to strike up conversations or if the seats were monopolized by the same people who refuse to cede their seats to the elderly on public transport worldwide.

I would be interested to know if anyone has come across projects with similar intentions and had a sense of their success. My hope is that if things diverged from the original intent, the results were even better than the creators envisioned. It would be great to know how any sort of successful outcome emerged or if important insight was derived from disappointing results.

In an attempt to become regarded as more of a community asset, I am sure a lot of arts organizations would be pleased to learn about moderate successes. Everything doesn’t have to be about racking up huge numbers for grant reports.

If there was a case where an arts organization said, “well we invested a little bit of time and money for six months up front and now there is a consistent presence of 10-15 people hanging out, chatting all day in our lobby or sidewalk where no one had been before,” there is a low level, but consistent good-will benefit accruing for the organization.

This Is Not The World We Planned For

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When the topic of strategic plans is discussed, there is often an admonishment actively reference the planning documents throughout the plan period rather than drop it on the shelf until it is time to create a new strategic plan.  The organization is supposed to be measuring itself and its success against the plan.

I recently read a piece on Medium that suggested an organization should scrap parts, if not the entire plan, and create a new one if the operating environment has changed so much that assumptions upon which the plan is based are no longer valid.

Laura Weidman Powers, writes that when she was CEO of Code2040, the organization sat down during the early part of 2016 and underwent a pretty comprehensive process to develop a strategic plan.

And then Donald Trump was elected president. Our core communities (Black and Latinx people) were and felt threatened and silenced as white supremacists were emboldened. Tech companies who had been publicly pro-diversity in the Obama years clamped up. And as the winds continued to shift, my heart sank.

We had created a beautiful, functional, coherent, inclusive, actionable strategic plan — for a world we no longer lived in.

She writes that they knew there would be a need to make some course corrections throughout the life of the strategic plan, but had no sense that things would change so quickly and radically and moot most of their strategic plan.

In hindsight, she says she would have made sure that the assumptions upon which the plan was based were specified in the plan. If those environmental factors no longer existed, it would be time to scrap the plan and start over again. She is careful to specify that constantly challenging a strategic plan can lead to organizational paralysis. At the same time, if the ground beneath your feet is no longer stable, efforts to make progress become increasingly futile.

If I were doing it again, I would have had a section up front that enumerated the 2–3 key assumptions that needed to hold true for this plan to be valid. I would have kept an eye on those and empowered anyone on the team to throw up a flag if they thought they had evidence that the assumptions were no longer holding. Outside of that, our goal would have been to execute against the strategy as written.

We Don’t Need No Stinkin’ VR Headsets

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On Saturday, the Knight Foundation will be issuing a call “for ideas exploring how arts institutions can present immersive experiences to engage audiences” (disclosure: Knight Foundation has funded projects for my day job and supports tons of stuff in my community.)

In the announcement, Knight Foundation staffer Chris Barr writes about how virtual and augmented reality is already being used by arts organizations on an experimental basis.

From digital overlays of  museum spaces and VR interpretations of surreal landscapes, to artistic interpretations of climate change and digital recreations of fragile Cuban sculpture, artists, museums and other arts institutions are experimenting with these emerging technologies.

What they are looking for is projects in which technologists, companies and artists will partner with museums and performing arts organizations to explore some of the following ideas:

We hope to find innovative uses for this technology, new approaches for moving audiences through these experiences, and opportunities to engage new and diverse audiences.

How can these technologies help us reach new people? How do we make the experience before, during and after putting on a headset delightful? How do we service these experiences efficiently? How should these experiences be distributed and exhibited? How can this new form of storytelling be used for more inclusive stories? How can we use immersive tech to expand the reach of the arts beyond physical locations?

One thing I appreciated was that in asking how to make the experience before, during and after delightful,  they seem to understand that it is the entire experience and not just the technology that provides value.

As much as many of us, myself included, might resent the way the growing prevalence of technology/media is encroaching upon and competing with our practice, this is an opportunity to proactively be part of a conversation and effort at the genesis of the concept and application. The alternative is the current situation where you react to the emergence of a technology or trend.

Which is not to say that anything one might contribute to won’t quickly evolve and be used in a manner you hadn’t intended or conceived. How many of us knew a boxy cellphone would evolve to the point it replaced a watch, iPod, television and even voice conversations are moving to the margins.

When I saw the mention of “putting on a headset” in the passage I cited above, I chuckled because I suspect (and hope) that people will blow the concept of headset based delivery out of the water with the ideas they have.

If you are looking for some context or jumping off points for your own ideas, I have written about a number of projects associated with augmented reality in the past couple years, as well as projects in the Knight Foundation Prototype Fund

If you have an idea germinating,  guidelines will be posted on the Knight Foundation website on July 27. You can sign up for the July 30 informational webinar now.

When Mozart=P-Funk – Metadata Ain’t Worth Much Without Good Search Functions

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Via the Marginal Revolution blog, I caught this link to an interesting Financial Times article (registration required) discussing how classical music is at a disadvantage on streaming services due to lack of metadata.

In short, most music produced today is organized by the artist performing it rather than on the artist composing it. If you hear funk for the first time and discover you are listening to Parliament-Funkadelic, you can go to Spotify, conduct a search and find more content from the group.

If you hear a classical music piece and are told you are listening to Mozart, if you go to Spotify and search, you will get a list of every recording of Mozart performed by every group of every size and quality, starting with the most recent recording.

The article says it is difficult to filter by composer “performance, time of recording, location or conductor” on Spotify.

“…for classical music this is an existential problem — detailed metadata are not just a means of organising content so people are paid, but is also is crucial to help discover it. IDAGIO, unsurprisingly, is trying to address this issue.

It is no wonder then that classical music buyers still revert to compact discs — where they can guarantee to find their favourite performances, when it comes to consuming the genre.

[…]

The lack of available metadata on Spotify, and the other main streaming platforms, also has another detrimental effect on classical music: it becomes a genre which exists as a means, rather than an end.

Take this Guardian article from earlier this year, titled “Young people are turning to classical music to escape ‘noise of modern life'”.

While the article speaks breathlessly of a new-found life for classical music among young listeners, the stated reason is clear. No longer is classical music a genre with competing styles and sounds — varying from some of the most abrasive music ever written to some of the sappiest — but a sonic type which acts as a countermeasure to the chaos of modernity.

The reference to efforts by IDAGIO comes from a study sponsored by the streaming service that came out last month. The study surveyed 8000 people in five European countries, South Korea, Mexico and the US, learning the different habits people have for consuming classical music. (A section header summarizes it thus: “South Koreans most likely to have specific Classical listening sessions while speaker-based listening key in nordics and continental Europe.”)

The study authors take a bit more of an optimistic view than the author of the Financial Times piece. So many people responded with “relaxing piano music” as a genre they listen to that it now constitutes a distinct category of music.  The study authors see this as a potential entry point where the FT author seemed to feel this indicated a trend toward pieces being regarded as indistinguishable from each other.

In the introductory paragraph to the concluding section, the study authors say “We will discover how ‘relaxing piano music’ has become a significant way to bring, new, younger listeners into classical,…” but that is the last time they mention that group.

Other than improving metadata on streaming services so that the playlists suggested to listeners are more consistent in content and quality, I wasn’t sure how they envisioned people making the transition. (Granted, this is a US-centric view, opportunities for conversion may be better in other surveyed countries)

Though, as I note, the authors of both the FT piece and the IDAGIO sponsored study feel that the listening experience will improve with the addition of better metadata.

I Don’t Know, The DMV Line Is Usually At Least Novella

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I saw a really cool story via Americans for the Arts in May about a partnership between the Maryland Department of Motor Vehicles and the Prince George’s County Memorial Library System. They worked together to place kiosks that delivered short stories in a motor vehicles branch. People standing on line to conduct business can select, print out and read one of the short stories.  The library sees this as an opportunity to serve their community outside of their branches.

The stories are printed on demand and scroll out of the kiosk somewhat like a register receipt.

The story kiosk has a library of more than 8,500 short stories, varying in length. Stories are free, and readers can choose between selections for kids or content for all ages. Short Edition has also made the machine earth-friendly with eco-friendly paper that is FSC- and BPA-free.

I took a look at the website of the French company that makes the kiosks. Even though they talk about the printers being useful for business where people have to wait for service, I noticed some of the accompany pictures depict the stories being read at leisure in uncrowded cafes.

This made me wonder if there might be a use for the technology to deliver supplementary material at performances or perhaps only the parts of the playbill you are interested in. If you don’t care about the bios but want the program notes, you might choose to only print those and save on paper. Granted, this may not please those who paid to have their logos placed in the program, but perhaps they can be included on the print out on an ongoing basis.

Being able to see what types of material people are printing on demand might provide the organization with a better sense of what information to provide people in promotional materials to help them make the decision to attend. Likewise, it could be used to shape the programming and attendance experience to reflect these interests/needs.

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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