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Arts Not An Indulgence When So Many Social Justice Issues Need Attention

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Apparently Vu Le of Nonprofit AF blog spoke at Association of California Symphony Orchestras last week. (those lucky dogs) In his post this week, he addresses the question about whether arts and culture have value when there are so many health and social justice problems that need to be attention. As the executive director of a social justice non-profit, he knows very well just how much organizations like his need funding and attention.

He says yes, arts and culture definitely play an important role in society and helping to address the problems we face. He mentions that as an immigrant from Vietnam, both music and art saved his life and made him feel valuable when he was doing poorly in school due to his lack of English literacy.

“I began to look forward to the art projects. For so long I had sucked at everything that required English, including gym (I could not understand the rules of various activities, like volleyball). With art, I felt competent and respected and sure of myself. My being good at something changed the way the other kids saw me. Art motivated me to continue to learn, to explore. It gave me confidence. It kept me in school.”

In blog posts throughout the years, I have often pointed out that people turn to art, music, theater, etc to help them cope with tragedy and difficulty in their lives. But of course, as a person in the arts, I am predisposed to look for those connections. So I was happy to read that Le had observed similar situations.

He is definitely aware of all the places arts and cultural organizations fall short of serving all segments of their communities. But he disputes the argument that the arts are indulgent in when there is such need in the world and expresses gratitude for the work arts practitioners do.  As long as the following excerpt is, a number of his expressions of gratitude are edited out so it is worth reading the whole post just for that.

I’m telling you these stories because when there is so much going on, so many problems to solve, sometimes we think of art and music as indulgent. Who has time for singing and dancing and stained-glass snowflakes when kids are starving or locked in cages? By thinking this way, we forget about art and music’s power to heal, mobilize, build community, and so much more.

[…]

Art and music are critical in our work for social justice, as frequently they are the only things that can reach people, that can provide comfort or generate the visceral, raw emotions needed for social change. After the election in 2016, when many families and children were terrified, Families of Color Seattle gathered the kids and used art—having the kids draw themselves as superheroes, for example—to help them process their feelings. And this year protesters in Hong Kong, are singing “Do You Hear the People Sing” from Les Miserables as they do a sit-in at the airport.

Yes, there are plenty of things to improve on. Art and music are not always accessible to marginalized communities. Resources are not equitably distributed to artists of color, artists with disability, LGBTQ artists. And in public schools, art and music programs are always the first to get cut, and the schools with the most low-income kids and kids of color are disproportionately affected. Symphonies, orchestras, ballets, and other art forms continue to struggle with diversity and community engagement.

While we work on those challenges, though, let’s take a moment to appreciate the organizations and professionals who are creating art and music, whose skills and dedication bring beauty and hope and happiness to a world sorely in need of it.

IMPORTANT: Changes To Music Licensing May Impact Any Performance At Your Venue

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Some important information about changes to music performance rights came to my attention today and I wanted to share it with readers.

Apparently the consent decrees under which ASCAP & BMI operate are up for review by the Department of Justice. The public comment phase is ending on Friday, August 9.  You can find out more about the consent decrees on the MIC Coalition website.

Basically, because ASCAP & BMI operate akin to monopolies, they and other performing rights organizations (PRO) are limited as to what they are able to do when licensing performing rights. They want these limits loosened. You can provide feedback to the Department of Justice here.

Even with these limits, dealing with these companies is often confusing and criteria seems inconsistent. Many have felt they were forced into purchasing broader licenses than they needed.

Today I received a huge flurry of emails urging myself and others to oppose the loosening. I was confused about why there was this sudden urgency when the public comment phase opened at the start of June. I started to wonder if there was an effort to create a huge sense of urgency by rallying support at a late date. Especially since there were initially few details provided about why one should voice their opposition.

Come to find out, the reason is that a large number of organizations across the country received revised licensing agreements from BMI this week containing some alarming changes. There is some suspicion they timed the mailing to hit toward the end of the public comment phase.

Here is a page of the agreement that is causing the biggest uproar.

In section 1 (g), terminology has been changed from “Gross Ticket Revenue” to “Gross Revenue.”  According to the new definition, in addition to ticket sales, calculation of a fee will now be based upon revenue from sales on the secondary ticket market, service charges, handling charges, VIP packages, advertising revenue, box suites, sponsorships, merchandise, concessions and parking.

So essentially, if you have a sponsor for your show; sell VIP packages, merchandise, food, and charge for parking, all that gets factored in to what you pay BMI rather than just ticket sales as was the case in the past.

From what I am told, the definition of “licensee” has been expanded to include a wider range of activities.

For events without an admission charge, the definition of what is included in the fee calculation has been expanded from a flat fee based on seating capacity to one based on entertainment expenses like room, board and transportation costs for the artist.

There are other problematic issues which are a little difficult to explain in a blog post and might not apply widely to many venues. I suspect there are problems that people have yet to discover.  If you do any sort of licensing with folks like BMI and ASCAP or if you have been trying to fly under the radar, you want to pay attention to this.

If you don’t think this applies to you at all, but you have live music performance, you may find that it does. That band that plays at your museum during First Fridays is probably subject to music licensing.

With more opportunities for revenue available, especially if the strictures of the consent decrees are loosened, there is more incentive find the places that have been trying to slide under the radar.

If you have concerns, check out the MIC Coalition website to learn more or provide feedback to the DOJ.  Also –read any new licensing agreements you get very, very carefully.

 

What Is Your Arts Employees Rights Policy?

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Barry Hessenius recently wrote a post about Arts Employees Rights. Given the amount of conversation and news stories about sexual harassment and other unwelcome activities throughout the creative industries, this seems a very timely subject. I see the topic appearing with increasing frequency on the schedule of arts and culture conference panels.

In addition to issues of safety, Hessenius discusses the need to examine pretty much every category heading of an employee manual. It occurred to me that while I have seen many of these topics discussed separately in posts, I can’t recall many “this is everything that should be in your employee handbook” posts.

I don’t know that we should necessarily take it for granted that every arts organization has an formal employee handbook much less that people have a complete sense of what should be included in the document.

Since equal compensation is a focus of broad conversation these days, it is no surprise that concept straddles a number of his category headings. (Which include Safety, Support, Equality, Compensation & Benefits, Termination, and Career Trajectory.)

He asks many of the difficult questions facing non-profits (this is only a smidge):

Should that minimum wage for full time employees be a living wage – defined as sufficient enough to cover minimal living expenses of room, food, transportation, et. al. for the cost of living of a given area?  (So someone working in Silicon Valley or New York City would need greater revenue that someone living in Fresno or Buffalo).  But can small and mid-sized arts organizations afford such a suggested requirement?  What would have to change to make that a reality?   Should all arts organization employees be provided a minimal level of health insurance?  Is that affordable?  What about retirement benefits or contributions by the employer?  Is that possible?

These are difficult questions for many arts organizations. The better you treat your employees, the fewer you may be able to employ, especially in the face of declining philanthropy.

You may recall about three years ago the Department of Labor was preparing to implement rules that would raise the salary criteria for non-exempt employees, meaning that many, many more non-profit employees would have been eligible for overtime pay than before.

I wrote about an Atlantic article that noted that this placed many non-profits in a strange position ‘“…between the values that many nonprofits hold and the way they treat their own staffs.”

Basically, non-profits work hard advocating for better pay and working conditions for people in general, but find themselves opposing that for their staffs due to lack of funding for operations.

More recently, the CEO of a Goodwill in Illinois tried to shame the governor into vetoing a minimum wage hike by laying off people with disabilities the organization employed, blaming it on the increased costs.

Hessenius acknowledges providing people with appropriate compensation is difficult, but challenges arts organizations not to discard it as a topic of serious discussion. It is easy to say the revenue stream will never support our ideals about compensation so it is futile to even discuss the question. He says there is a need for a conversation about how compensation fit holistically into the organization policy and philosophy on  employee rights.

 

We Will Accompany Them On The Beaches, On The Playgrounds, In The Parks And At The Opera!

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After I posted last week about how English towns installation of chat benches aligned with other stories I had covered about organizations trying to create personal connections between strangers, one of my neighbors, Regina Sweeney messaged me on LinkedIn about a study about buddy benches conducted in elementary schools. (I think this is the first time I have had someone I see on a fairly regular basis read my blog and send me a link.)

A number of schools use buddy benches to help kids make connections. If you are lonely at recess, you sit there and other kids are supposed to come over and invite you to play. There hadn’t been a lot of research done on the effectiveness of these benches so a group set out to conduct one at a school in Utah.

They found that introducing the benches reduced the number of solitary students. As part of the study, they removed the benches for a couple weeks and then returned them to the playground. When they were removed, the number of solitary students started to return to the baseline number observed before the benches were introduced. When the benches were reintroduced, the number of solitary students decreased.

While you can’t necessarily make assumptions about adults from the observation of a small group of elementary school kids, this result seemed to point to the usefulness of some sort of mechanism to facilitate connecting people. Providing people with a way to signal their willingness and desire to connect was useful.

There were kids that abused the benches. Some kids would sit on the bench and then rebuff all overtures to play. Teachers observed that kids who were normally very social seemed to sit on the bench to call attention to themselves. There were also those who made fun of those sitting on the bench.

Many students thought the benches were a good idea, but for other people.

“It appears that while students liked the idea of a buddy bench at their school, many may have thought of it as an intervention to help other students and not necessarily themselves.”

Kids in the upper grades (4th-6th) thought it was only useful for kids in the lower grades. Some students felt that they were introduced too late in the school year after cliques had been formed.

I imagine these general perceptions about the utility of benches might be more deeply entrenched in adults. Though I would also say adults might be more apt to resolve to participate in one role or the other if they knew the goal was to reverse a trend toward social isolation.

One take away from the study that I think is applicable for people of any age is the necessity to consistently make people aware of the program. Every teacher prepared their students for the introduction of the buddy benches and the benches were placed outside 100% of the time during the intervention stage. However, the principal reported only encouraging their use in morning announcements 80% of the time and the teachers monitoring the playground were often too preoccupied with other playground activities to seek out solitary students to encourage them to use the benches.

Those conducting the study felt these situations kept the project from being as successful as it might have been.

I would think the necessity of repeatedly communicating the availability of chatting/buddy programs would even be greater for arts organizations given that the attendees change for every event and they aren’t being exposed the availability of these initiatives everyday the way kids at school are.

I had written about the buddy seating program I had created at my previous theater which paired people in the audience chamber. As I read this study, I wondered if it might be good to have “meet someone new” seating in a public place like the lobby as well. People probably aren’t going to arrive alone at an event seeking a companion, but people new to the experience might welcome the opportunity to chat with those who are equally clueless about what to do or with someone who can offer some advice. Having a bench or row of chairs specifically to that purpose might be useful.

While this seems obvious in retrospect, it only occurred to me as I was re-reading the study and saw a line about the buddy benches being useful as”…a reinforcement by giving students a place to gather should they feel intimidated when seeking out play activities on their own.” This resonated with my recollection of a post Holly Mulcahy made yesterday about people who ruin the concert experience for newbies by enforcing a behavioral orthodoxy.

It wouldn’t eliminate the glares at clapping in the wrong place, but a buddy bench would give people a place to ask “Sooooo…I what’s the deal with not clapping at the end of some songs, but jumping to your feet at the end of other songs?”

If you are involved with education and want to bring buddy benches to your school, you need to read the study because I didn’t touch upon even 10% of what was involved and what they felt needed more rigorous study.

Data You Need To Believe Over Your Gut

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I so frequently tell my readers that Collen Dilenschneider has made an awesome post on her blog that it makes it difficult to convey the increased urgency to read one of her pieces when she has made an even awesomer post.

Despite this impediment, believe me when I say she recently made a post that is even more awesome than her usually awesome posts. Last week she wrote about how research results often contradict our gut feelings about a situation, despite being true. She confesses that as much as she deals with data every day, there are some instances where she asks the experts to revisit it just to be sure.

She goes on to list five data points that even she and her co-workers really wanted to believe were untrue.

Let me just say, I have seen some of this data before but part of what makes her post so great is this “contradicts our gut” framework she employs. As much as I read and write about arts administration, there are a fair number of instances where I raise mental walls against information I come across. It is useful to be constantly reminded that we need to take a deep breath and open our minds.

1) Local audiences have negatively skewed perceptions of the organizations in their area 

IMPACTS tracked 118 visitor-serving organizations and found that on average, people living within 25 miles of the organization indicate value-for-cost perceptions that are 14% less than those of regional visitors living between 25 and 101-150 miles away. In other words, locals believe their experience is less worthy of the admission cost they paid compared to the perceptions of those living further away. Interestingly, locals paid 20% less for admission, on average, than non-local visitors thanks to local discounts and promotions! They are also much less satisfied with their experiences than non-local visitors.

Even if this is influenced by a sense of sunk cost where long distance visitors arrive with a firmer conviction than local residents they will enjoy an experience given that they have already invested so much more time and money in planning and execution, it is important to recognize this dynamic is operating for different visitor segments.

2) An average visitor attends a cultural organization type only once every 27 months – and the average member returns to take advantage of free admission only once per year.

The average person who visits an art museum will not visit another for 28 months, on average. The average person who visits a history museum will not visit another for 32 months, on average. In total, the average visitation cycle for organization types that we monitor is 27 months. Here’s more on that data and what it means.

[…]

Subscription-based organizations such as theaters and symphonies: You’ve got it a bit better. Your members visit twice each year, on average.

I had actually written about this idea around 8 years ago. In the research presented at that time, it wasn’t that people felt they had enough of the organization and were going to wait a few years to go again, it was that people were so emotionally connected with the organization, they would swear they had just been there within the last year when it had been about two or more years.

Don’t immediately delete people from your mailing list if they don’t buy tickets to return, give it 3-5 years before you decide they are disengaged. (This assumes annual/semi-annual mailings vs. more frequent ones.)

3) Millennials are not “aging into” caring about arts and culture

Oooh, pay attention to this one!

This isn’t surprising to me and we have so much on this we’re getting into a “ridiculous” data volume category here, but this shocks other folks, so it’s making this list!

Millennials are not “aging into” caring about arts and culture as a natural function of getting older. Millennials also are not “aging into” other things some entities are banking on, like the belief that dolphins should be kept in captivity.

[…]

Millennials are a very important group for cultural organizations to engage. The take-away of these findings is critical: “Let’s just wait for people to think we’re important” is a failing engagement strategy.

Here is another point to be particularly mindful of–

4) On average, attendance goes back to baseline 5 years after a major expansion (but operation costs tend to be increased forever).

In a nutshell, attendance decreases in the years prior to a major building project as folks defer their visits until after the expansion opens. When an expansion opens, attendance certainly increases – 19.6% compared to the ten years prior! But that increase gradually decreases until attendance levels retreat to the baseline of the ten years prior after only 5 years. And the increased building space also means more staff members, more programming, more electricity, and more ongoing maintenance.

[…]

If you’re fundraising for or undertaking a major building expansion, make sure that you are clear on your goals and objectives – and that your expectations for long-term attendance and ongoing maintenance are grounded in reality.

And finally… (note the distinction she makes between mobile web and mobile apps)

5) Mobile applications do not significantly increase visitor satisfaction

Interestingly, people who use social media onsite in a way that relates to their visit report 7% greater visitor satisfaction scores than people who do not use social media in relation to their visit. Mobile web users experience a 6% bump in satisfaction. Even though all three of these methods (mobile applications, social media, and mobile web) take place on a mobile phone during a cultural organization visit, social media and the web significantly contribute to the visitor experience. Mobile applications do not reliably do this. One explanation for this may be that social media and mobile web “meet audiences where they are” and are examples of onsite technology facilitating the experience. Mobile applications, on the other hand, can be examples of technological intervention in which a visitor must interrupt the experience to figure out how to engage with the technology, or download it in the first place.

As much as I have quoted here, it is only about 1/3 of the data and rationale she presents in her post so check it out in order to get a more complete picture of things.

This Is Not The World We Planned For

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When the topic of strategic plans is discussed, there is often an admonishment actively reference the planning documents throughout the plan period rather than drop it on the shelf until it is time to create a new strategic plan.  The organization is supposed to be measuring itself and its success against the plan.

I recently read a piece on Medium that suggested an organization should scrap parts, if not the entire plan, and create a new one if the operating environment has changed so much that assumptions upon which the plan is based are no longer valid.

Laura Weidman Powers, writes that when she was CEO of Code2040, the organization sat down during the early part of 2016 and underwent a pretty comprehensive process to develop a strategic plan.

And then Donald Trump was elected president. Our core communities (Black and Latinx people) were and felt threatened and silenced as white supremacists were emboldened. Tech companies who had been publicly pro-diversity in the Obama years clamped up. And as the winds continued to shift, my heart sank.

We had created a beautiful, functional, coherent, inclusive, actionable strategic plan — for a world we no longer lived in.

She writes that they knew there would be a need to make some course corrections throughout the life of the strategic plan, but had no sense that things would change so quickly and radically and moot most of their strategic plan.

In hindsight, she says she would have made sure that the assumptions upon which the plan was based were specified in the plan. If those environmental factors no longer existed, it would be time to scrap the plan and start over again. She is careful to specify that constantly challenging a strategic plan can lead to organizational paralysis. At the same time, if the ground beneath your feet is no longer stable, efforts to make progress become increasingly futile.

If I were doing it again, I would have had a section up front that enumerated the 2–3 key assumptions that needed to hold true for this plan to be valid. I would have kept an eye on those and empowered anyone on the team to throw up a flag if they thought they had evidence that the assumptions were no longer holding. Outside of that, our goal would have been to execute against the strategy as written.

We Don’t Need No Stinkin’ VR Headsets

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On Saturday, the Knight Foundation will be issuing a call “for ideas exploring how arts institutions can present immersive experiences to engage audiences” (disclosure: Knight Foundation has funded projects for my day job and supports tons of stuff in my community.)

In the announcement, Knight Foundation staffer Chris Barr writes about how virtual and augmented reality is already being used by arts organizations on an experimental basis.

From digital overlays of  museum spaces and VR interpretations of surreal landscapes, to artistic interpretations of climate change and digital recreations of fragile Cuban sculpture, artists, museums and other arts institutions are experimenting with these emerging technologies.

What they are looking for is projects in which technologists, companies and artists will partner with museums and performing arts organizations to explore some of the following ideas:

We hope to find innovative uses for this technology, new approaches for moving audiences through these experiences, and opportunities to engage new and diverse audiences.

How can these technologies help us reach new people? How do we make the experience before, during and after putting on a headset delightful? How do we service these experiences efficiently? How should these experiences be distributed and exhibited? How can this new form of storytelling be used for more inclusive stories? How can we use immersive tech to expand the reach of the arts beyond physical locations?

One thing I appreciated was that in asking how to make the experience before, during and after delightful,  they seem to understand that it is the entire experience and not just the technology that provides value.

As much as many of us, myself included, might resent the way the growing prevalence of technology/media is encroaching upon and competing with our practice, this is an opportunity to proactively be part of a conversation and effort at the genesis of the concept and application. The alternative is the current situation where you react to the emergence of a technology or trend.

Which is not to say that anything one might contribute to won’t quickly evolve and be used in a manner you hadn’t intended or conceived. How many of us knew a boxy cellphone would evolve to the point it replaced a watch, iPod, television and even voice conversations are moving to the margins.

When I saw the mention of “putting on a headset” in the passage I cited above, I chuckled because I suspect (and hope) that people will blow the concept of headset based delivery out of the water with the ideas they have.

If you are looking for some context or jumping off points for your own ideas, I have written about a number of projects associated with augmented reality in the past couple years, as well as projects in the Knight Foundation Prototype Fund

If you have an idea germinating,  guidelines will be posted on the Knight Foundation website on July 27. You can sign up for the July 30 informational webinar now.

How Many Times Can You Cut The Budget And Still Claim To Be World-Class?

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If you don’t already read Drew McManus’ blog Adaptistration, you may want to take a look some of his recent posts as well as the conversation on Facebook that ensued.

Drew started out yesterday linking to an article on the Pittsburgh Post-Gazette that suggested the drop in people auditioning for the Pittsburgh Symphony might be a consequence of the pay cuts musicians agreed to after a strike in 2016.

The article in and of itself is interesting in terms of considering if musicians are factoring this in a decision not to audition versus those that are just eager to gain some relatively stable employment, regardless of past labor negotiations. While I was reading it, I wondered if there might be a similar drop in applicants and auditioners in states whose governments have enacted laws and rules artists and administrators deem problematic.

Drew goes on to mention the “orchestra caste system” providing some insight into the dynamics between orchestras.

It’s exactly what it sounds like: those who earn less and work in organizations with smaller budgets must defer to those who earn more or work at larger budget groups because the latter are “better” than the former.

…For example, if musicians from an orchestra like Minnesota are on strike or locked out, it is assumed they have carte blanche when it comes to offers of substitute work at a smaller budget orchestra, like Grand Rapids. They won’t be expected to go through any formal substitute hiring process and existing subs will get booted in order to make room.

But if the situation were reversed, you’re far less likely to see a group at the level of Minnesota extending the same degree of latitude. Instead, you’ll see positive thoughts and well-wishes and by the way, we have this substitute hiring policy and you’ll to go through that before we can offer you any work.

He goes on to talk about how standards are established and enforced in orchestras. That is the part that has turned into a lengthy conversation on Facebook that gets into the standards being enforced, who is enforcing them, if others can override, people taking leadership about standards and so on.

The conversation got so involved, when last I looked, there was a suggestion that a few conductors, musicians and Drew get together and videotape a discussion of the issues.

Even if you aren’t involved in the classical music/opera scene, check the conversation out because some version of this situation probably exists in your field, just with different players wielding the power and influence, but also preferring to skirt similarly difficult conversations.

Posted by Drew McManus on Monday, July 15, 2019

A Harvest of Performers

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My summer vacation this year took me back to China. Unfortunately, I didn’t get to meet with China arts administrators on this trip, though I did try to secure some introductions and arrangements.

One arts related thing that struck me this time was the Impressions: Lijiang performance I attended. The show is directed by Zhang Yimou (Raise The Red Lantern, Hero, 2008 Olympics Opening and Closing Ceremonies) and was the second of seven shows he and his collaborators created for scenic places around China.  The show in Lijiang is performed in full daylight in a 2000 seat open amphitheater on Jade Dragon Snow Mountain near Lijiang.

There are about 500 performers and 100 horses in the show. As you will see from some of the pictures below, some of the performance happens in the aisles and the horses gallop around the entire rim of the amphitheater.

The interesting thing about this production is that all the performers have been cast from the local farmers, representing about 10 different ethnic minorities that live in the region, (including the Muoso, one of the few matrilineal societies in the world). So the cast is telling the story of their people who have lived there for generations. Historically, the people of Lijiang and Yunnan province in which the city is located have participated in the Ancient Horse-Tea Road trading route, thus the significant presence of horses in the show.

As far as I have been able to tell from what I can find in promotional content about the other six “Impressions” productions, it appears this show may be the only one that is performed by “amateurs.” I put the term in quotes because that is how many information sources about the show refer to them.

However, because everyone kept mentioning they were farmers, I asked if the show needed to be scaled back or cancelled during harvest and planting time to allow the performers to return home to help their families.  I was told performing was their full time job now and was assured they were making better money than if they were still living on the farm. As best I can tell the amateur term is likely a translation of the idea the performers haven’t received formal training rather than a reference to lack of skill or salary.

I wondered if the casting of farmers was intentional in order to help stimulate the economy by increasing the income of residents or was a practical matter due to the difficulty of finding 500+ trained performers in southwestern China, (though they likely didn’t need to be trained to handle and ride horses), or a combination of both. Given the way things operate in China, all the shows in the Impressions series were likely instigated by, and receive significant support from, the government. As much as I would love to use this as an example of government support for minority cultures, it wasn’t all that long ago that official policy was to suppress the cultural practices of these same ethnic minorities.

As you may have surmised from my pictures, it was raining the day we saw the show so the spectacular majesty of Jade Dragon Snow Mountain in the background is not apparent. Check out the video below which was taken during better weather.

Just To Take The Edge Off

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A couple weeks back, Slate had a long form article on people using beta-blockers to help with nervousness and stage fright. Just seeing the title, I immediately recalled a piece Drew McManus wrote 15 years ago wondering if the use of beta blockers among orchestra musicians was akin to athletes using performance enhancing drugs.

The Slate article made me wonder about the pressures orchestra musicians face because both performing artists quoted in the article were orchestra musicians. One was a performance psychologist on faculty at Juilliard who was against their use. The other was a cellist who actually founded a company that provides online consultations with doctors to help people access medicines. He is a frequent user of beta-blockers.

A 2015 study the Slate article links to shows that 72% of musicians have tried beta-blockers. 92% of responses indicated beta-blockers were most effective at dealing with nervousness (91% indicated experience was most effective). All those surveyed were orchestra/chamber/opera musicians since the survey was an update of a 1987 survey for International Conference of Symphony and Opera Musicians.

Use of beta-blockers is growing according to the commentary on the 2015 survey,

With regard to beta-blockers, the study shows that 72% of ICSOM musicians have tried using beta blockers for performance anxiety. Out of that group, 90% said they would consider using them for auditions, 74% would consider them for solo or featured performances, and 36% would consider them for orchestra performances. By comparison, in 1987 a reported 27% of ICSOM musicians had tried beta-blockers, representing a significant uptick (45%) over the last 28 years. Also in 1987 of those who’d tried beta-blockers 72% said they would use them for auditions while only 4% would use them for orchestra performances compared to today’s 36%.

While there has been an increase in the number of those who have or intend to use beta blockers, on a positive note, musicians have increased efforts at lead healthy lifestyles and pursue alternatives,

Today’s classical musician also reported better than average health and there was major increase in physical exercise as a method to address performance anxiety. In 1987 61% of musicians reported regular exercise and in 2015, 68% reported regular exercise. As a means for addressing performance anxiety, however, exercise was used by 17% in 1987 and 74% in 2015, a striking increase.

In both Drew’s 2004 piece and the recent Slate piece, there are people who swear beta-blockers are the best thing in the world and pretty much survive day to day by using them.

There are two big issues, however. The first is the obvious point that the pills are just masking the effects so that the root cause of stage fright/anxiety is never addressed so it is no wonder that people feel they need to continue to use them.

The second, and perhaps bigger problem is that the FDA has not approved the use of beta blockers for anxiety. They were created to address chest pain and heart arrhythmias. Taking them incorrectly or if you have a medical condition you are unaware of could result in everything from fainting from low blood pressure to heart attacks.

Going off them abruptly—say, if you took them for a string of presentations, then stopped—is dangerous, too, because blood pressure can spike in response, argues LeRoy.

This is a topic that bubbles up every few years that bears paying some attention. Since there are so many musicians using beta-blockers with apparently no ill-effects, (unless there are unreported incidents at auditions and performances), I imagine people will continue to use and swear by the pills. But this focuses on the symptoms without questioning the causes.

Perhaps the easiest place to start investigating is the training process itself to see if that might be engendering anxiety. The 2015 report asked the age people experienced their first performance anxiety and the largest response was approximately 33% between 11-15 years old. Approximately 25%-28% between 16-20 years old and 15% of respondents between 5-10 years old.

The Arts Aren’t The Cherry, They Are The Yeast

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Apparently I watched a lot of TED Talks in 2009 as this seemed to be recurring element in my retrospective posts these couple of weeks. However, this is one I have remembered clearly for the last decade.

Mallika Sarabhai talks about using artistic expression to teach as well as deal with sensitive topics like justice and injustice. She starts out her talk telling a story about a monkey who witnesses a rape by the god Indra noting that the way Indra expiates the offense leaves the monkey confused. She says she has told that story around the world more than 550 times at schools and black tie events and has been able to discuss a rape due to the framework of the story.

Now, if I were to go into the same crowd and say, “I want to lecture you about justice and injustice,” they would say, “Thank you very much, we have other things to do.” And that is the astonishing power of art.

The part of her talk that has stuck with me for 10 years though is when she relates the health of people has been improved thanks to a performance that teaches people in villages to use a piece of cloth folded 8 times as a water filter. I think it is the practicality and survival element that has lead me to remember it.

All of these examples lead up to her very memorable policy statement about arts and culture:

What I need to say to the planners of the world, the governments, the strategists is, “You have treated the arts as the cherry on the cake. It needs to be the yeast.”

Wow, “Run Arts Like A Business” Has Been A Thing For Awhile

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As I was looking back in the archives for content to post on while on vacation, I was surprised to see that I was writing back the dangers of the sentiment that “arts organizations should be run like a business” a decade ago.

I cited a piece in The New Republic discussing that manufacturing in the US began to decline when leadership started to be drawn from people focused on finance rather than operations.

“Harvard business professor Rakesh Khurana, with whom I discussed these questions at length, observes that most of GM’s top executives in recent decades hailed from a finance rather than an operations background….But these executives were frequently numb to the sorts of innovations that enable high-quality production at low cost. As Khurana quips, “That’s how you end up with GM rather than Toyota.”

At the time, I expressed my concerns that leadership of arts organizations might become increasingly divorced from the metaphorical manufacturing process if those making decisions had never deeply engaged in creative pursuits.

I linked to a post I made in 2004 about observations that the back office at an orchestra was seemingly disassociated from the performances.

Thoughts on whether this situation has gotten better or worse in the last 10-15 years?

Is it a good sign that in the last couple months, you can’t turn around without seeing an article praising what California Symphony Executive Director, Aubrey Bergauer, a tuba player, has accomplished? Or is she just an outlier?

15 Years Later, An Arts Criticism Model Where Open Access Is Assumed

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If you didn’t happen to see it rolling around social media or on Artsjournal.com last week, Carolina Performing Arts’ festival, The Commons, experimented with a new model of criticism.  Their reflections on the process appeared under the attention getting title of, “Uh, We Sort of Made an Arts-Criticism Utopia? Here’s What We Learned.”

What they did was pretty simple, but more resource and labor intensive than most media outlets have invested. They assigned two critics to a show, one who was embedded for the entire creation process, and another who only saw the final product.

The premise was that critical documentation is at once changing in form, diminishing in frequency, and urgently needed. And it’s not just documentation of performances that is needed, but also of the work and conversation that surrounds and sustains them.

My read on their process was that since the traditional media sources for arts criticism were divesting themselves of the practice, there is room to re-imagine what it means to discuss the merits of an event/performance/work. Part of the re-imagining seems to be examining what the critic, artists, and readership are really looking for from a critique. In the process, a lot of old rules are ripe for being broken.

The Commons Crit was designed to test several hypotheses, which we raised again at the start of the roundtable: that criticism should not always be beholden to a coverage model; that critics should have the space and freedom to experiment; that critics and artists are allies, not adversaries; that artistic process deserves as much attention as the final product; and that artists have legitimate ideas about who can authentically represent the cultural perspective of their work.

[…]

In journalism, it’s a no-no to let an artist pick their reviewer, but in The Commons, to a large extent, we did. At least, we consulted the writers about what sort of person would be an apt conduit for their cultural perspective. For example, Victoria and Stephanie—accomplished writers, but not performance critics—were selected for their fluency in Spanish and border issues, while Chris and Michaela built upon longstanding relationships with Justin. For Eb. Brown, a male African-American embedded writer was essential, but it would take the perspective of a female African-American writer (Danielle Purifoy) to round out the performance’s meaning.

The thing is, in my very first blog post over 15 years ago I linked to an opinion piece by Chris Lavin, “Why Arts Coverage Should Be More Like Sports,”  where he basically calls for exactly the rule breaking relationship the Carolina Performing Arts Festival has engaged in.

And, in my experience, many arts critics see themselves as critics first, story-tellers second. Some actually keep a distance from the performers, directors and theater executives to “”preserve their objectivity.” Getting the full range of stories that capture the drama of making art is difficult even if the arts organizations were interested in seeing that full-range of stories. I’m not sure they really are.

When compared to the open access a sports franchise allows, most arts organizations look like a cross between the Kremlin and the Vatican. Casting is closed. Practices closed. Interviews with actors and actresses limited and guarded. An athlete who refuses to do interviews can get fined. An actor or actress or director or composer who can’t find time for the media is not uncommon. How would a director take to a theater critic watching practice and asking for his/her early analysis of the challenges this cast faces with the material — the relatively strengths and weaknesses of the lead actor, the tendencies of the play write to resist rewriting?

I will confess that one of my first thoughts was whether this model could be sustainable –until, of course, I remembered this was one of the very first topics I wrote about on the blog and many places have found a way to sustain their sports reporting.

I think what would help make it sustainable is writers who are adept at the storytelling aspect of the job. Audiences are ready to accept the opinions of people on social media whom they have never met so the value of a certified objective opinion has greatly diminished.

When it comes to sports, people are more than ready to identify with a good story and argue its merits with their neighbors without worrying overly much about the objective truths of the matter. The arts are much more about storytelling than sports. There are no statistics about a dancer’s range of motion at the matinee versus the evening performance to bog the conversation down.

You can read the reviews on The Commons Crit page. One of the things that is somewhat confusing for the first time visitor is that there is no clear delineation between what appears to be preview pieces and the the reviews. The reviews have both the thoughts of the embedded writer and one-time writer in one place, but there are also other stories by the embedded writer about that same event. (Here is another such pairing.) If you are coming to the site to figure out what your experience might be, it can be difficult to determine, but that is an easy matter of labeling.

 

Baumol Effect Is A Blessing, Not A Disease

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Economist Alex Tabarrok recently made an interesting post on Baumol’s cost disease.  The concept usually explained by noting that since it doesn’t take any less time to perform a string quartet than it did when Beethoven wrote it, orchestras have no way to save money by taking advantage of advances in productivity and efficiency.

Tabarrok comes at it from the perspective that it is only more expensive to perform a string quartet now because productivity has increased in other industries.

The Baumol effect is easy to explain but difficult to grasp.

[…]

Growth in average labor productivity has a surprising implication: it makes the output of slow productivity-growth sectors (relatively) more expensive. In 1826, the average wage of $1.14 meant that the 2.66 hours needed to produce a performance of Beethoven’s String Quartet No. 14 had an opportunity cost of just $3.02. At a wage of $26.44, the 2.66 hours of labor in music production had an opportunity cost of $70.33. Thus, in 2010 it was 23 times (70.33/3.02) more expensive to produce a performance of Beethoven’s String Quartet No. 14 than in 1826.

[…]

The focus on relative prices tells us that the cost disease is misnamed. The cost disease is not a disease but a blessing. To be sure, it would be better if productivity increased in all industries, but that is just to say that more is better. There is nothing negative about productivity growth, even if it is unbalanced.

If that is a little hard to understand, he uses a more relatable example to point out that “…over time prices have very little connection to affordability.”

If the price of the same can of soup is higher at Wegmans than at Walmart we understand that soup is more affordable at Walmart. But if the price of the same can of soup is higher today than in the past it doesn’t imply that soup was more affordable in the past, even if we have done all the right corrections for inflation.

So just because a ticket costs more than it did years ago, doesn’t mean it is necessarily less affordable. Granted, it may still be a bit more difficult to get the funds together than in the past. I have had people tell me they were able to see Broadway shows for $15 at one time. While I suspect they may be mis-remembering how much of their weekly salary that $15 represented, it wouldn’t surprise me to learn that tickets today are a greater portion of the weekly salary for that same job today. The production values are likely a lot higher than people saw when they were paying $15 so the ratio of value to money spent is probably fairly good.

Based on Tabarrok’s explanation, the concept that certain artistic expressions are fated to be an increasing burden on society because they can’t be executed with greater efficiency is not valid. Productivity growth in other areas provides the capacity to support those artistic expressions.

When Ignoring “Show, Don’t Tell” Is The Best Option

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Hat tip to Artsjournal.com who listed an article from The Conversation about how your phone can interrupt a concert experience. Author Christine Van Winkle discusses research she and her team conducted at outdoor summer music festivals over the course of five years.

Because the research was conducted at festivals, the detrimental effects of using a phone at a concert was more focused on the quality of the user experience rather than the impact on those around the person. With factors like heat, cold, rain, bugs and people bumping into you, the glow of a phone screen isn’t as big a distraction to others as it can be in a concert hall.

As a result, the research is potentially more effective at persuading people not to use phones because the message is about why they aren’t having the best experience rather than that they are causing others to have a poor experience.

As you might imagine, some of those participating in the study intentionally left their phones at home and didn’t miss them. Others were discomforted without their phones or by the failure of the phone battery.

It is interesting to note that the anti-social behavior of peering over your phone in a group can create social pressure on others to use their phone in a similar manner:

Festival goers described sitting with friends who were texting or searching on their phones and suddenly they felt compelled to use their phone as well. This mirroring behaviour is a well known response people have in social situations.

The idea that phone use is “infectious” may provide some incentive to arts entities to prohibit the use of phone. But it isn’t just the performers and venues which may be dissatisfied with this type of phone use, the practice can lead to disappointment for the phone user as well.

The research shows that when we decide to use our phones to check work email, to check up on the kids or any other activities that have nothing to do with the festival, our satisfaction with the experience goes down.

However, Van Winkle’s research shows using the phone for activities related to the experience doesn’t impact satisfaction either positively or negatively. While the outcome is currently neutral, it may be worthwhile for artists and organizations to think about creating content that augments the experience. The lack of a positive sense of satisfaction may just reflect the fact that most activity related content mentioned in the study is of neutral value like schedules and maps.

When we do use our devices at festivals it doesn’t affect our satisfaction with the event if we are using our phones for festival-related activities like looking at the festival schedule, the venue map or even texting to meet up with friends who are joining us.

Van Winkle offers some tips for phone use, most of which involve limiting your interactions with the phone and the amount of content you receive from others. What was most interesting to me was her suggestion that offering too much information can actually diminish the number of opportunities you have to relate your experience to others. Essentially, contrary to all prior storytelling advice, this would be the one time to tell, don’t show. (my emphasis)

Wait to post. It’s fun to share your experience with your extended network but consider waiting until you return home. Sharing the memories captured on your phone after the experience gives you an opportunity to reflect on the day and prevents you from being distracted by other people’s posts while you are at the event.

Consider not posting any images of your experience to social media at all — you might find it leads to more conversations with people when they ask about your weekend or summer. Often, once people have seen your post they assume they already know how your weekend was, robbing you of the opportunity to share your experience with them.

Why (And How) Are You Apologizing?

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Seth Godin recently wrote a lengthy post on the subject of apologies.  He addresses the issue of entities providing insufficient apologies but also the expectation of restitution which is out of proportion with the offense.  Since good customer service is one of the primary attributes that contribute to the success of non-profit arts organizations, it is obviously worth considering what he has to say.

We can start by asking, “what is this apology for?” What does the person need from us?

  • To be seen
  • Compensation
  • Punishment for the transgressor
  • Stopping the damage

The first category is the one that most demands humanity, and it’s also the most common. A form letter from a company does not make us feel seen. Neither does an automated text from an airline when a plane is late. One reason that malpractice victims sue is that surgeons sometimes have trouble with a genuine apology.

He says when people don’t feel they have been seen, it leads to demands for the other three elements: Compensation to make good on a real or perceived loss; Punishment which allows the victim to feel the transgressor has also suffered; Stopping the damage so that no one else suffers the same harm in the future.

These other three categories can be executed in a constructive manner, though it is easy for punishment to turn into a recurring cycle of damage.

However, Godin says some psychological and social expectations related to compensation, punishment and stopping the damage can have a destructive result.

Compounding these totally different sorts of apologies is the very industrial idea of winning. Victims have been sold that it’s not enough that your compensation is merely helpful, but it has to be the most. That you won the biggest judgment in history. That the transgressor isn’t simply going to jail, but is going to jail forever, far away, in solitary confinement. We’ve all ended up in a place where one of the ways to feel seen is to also feel like you came in first place compared to others.

Though it may not prevent someone who seeks to win to the detriment of others, Godin says the best way for an organization to address damage is to train and empower front line staff to provide an empathetic response.

The challenge that organizations have is that they haven’t trained, rewarded or permitted their frontline employees to exert emotional labor to create human connection when it’s most needed.

[…]

The alternative is to choose to contribute to connection by actually apologizing. Apologizing not to make the person go away, but because they have feelings, and you can do something for them. Apologizing with time and direct contact, and following it up by actually changing the defective systems that caused the problem.

“Yikes, I’m sorry you missed your flight–I really wish that hadn’t happened. The next flight is in an hour, but that’s probably going to ruin your entire trip. Are you headed on vacation?”

Loving Work, Fearing Leisure

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There is often conversation about how people employed in arts and cultural pursuits overwork themselves (or are overworked) and are seeking to throttle things back to achieve a work-life balance.

However, a recent FastCompany article suggests that people across the board are overworking themselves. In describing the situation, they draw parallels to the type of longing for meaning associated with spiritual or religious pursuits.

“We have spiritual lives, we have physical lives, we like to have intellectual stimuli in our lives, we have our communities and our families and friends; humans are complex, and to have a really healthy balance, it requires all of those components,” says Rachel Bitte, Jobvite’s chief people officer. “Expecting all of that to come from your work could be an unrealistic expectation.”

The authors mention that at one time it was assumed that the more affluent people became, the more leisure time they would pursue. In the 1980s, that was generally the case. Yet in the last 30 years, the opposite has happened and work is valued over free time to the point where we actually fear having work taken away by automation.

Thompson adds that this concept of pursuing passion through work can be beneficial to many–and he includes himself among them–but a majority aren’t able to pursue meaningful work, and the expectations placed on work are often unrealistic.

“We expect to realize our full humanity in work, within the job, rather than other parts of life. That is new,” says Benjamin Hunnicutt,..

Hunnicutt adds that the fear of automation replacing human labor would have been unimaginable to the philosophers and thinkers who questioned the meaning of work throughout history. “Before, the promise of technology was labor-saving devices,” he says. “Now it frightens us. We can’t imagine an alternative to work.”

As I read this, it occurred to me that there was another nuanced dimension to the belief that artists don’t work because they are doing what they enjoy.

In the context of few people finding fulfillment in their work and the concept that people fear “forced leisure,” the idea that artists find fulfillment in something that appears to be a leisurely pursuit probably frightens people on a subconscious level.

At one time people welcomed the advancements of automation on an assumption that robots would create things of value for the benefit of general society. But when work itself is valued to the point where survival is only available in exchange for work, then robots are perceived to be stealing work from you and transferring the benefit to a few.

Instead of pursuing leisure, you have it involuntarily thrust upon you and want to be rid of it so you can support yourself again.

When artists appear to voluntarily be doing what many would long to do if they could have leisure without fear, AND ask to be paid, there is a suspicion that something is amiss. The only way this situation could exist is if there were some secret cheat those artists are keeping to themselves, right?

Yes, it takes many fewer words to encapsulate this long-winded discussion as “you are doing something fulfilling and fun, you shouldn’t be paid for it…”

But if you think about it, you would realize that phrase wouldn’t be thrown in your face so often if the benefits of automated labor were more widely welcomed and shared, removing 40++++ hours work as a critical element of survival.

People may think that those in the arts are following their bliss while they live in fear of their livelihoods, but honestly I get a little anxious about our livelihoods when I read articles evaluating the ability of artificial intelligence to create viable prose, music and visual arts compositions.

That shift in attitude didn’t happen so very long ago. Perhaps an opportunity exists to reverse that trend over the next 30 years.

From The Why Hasn’t This Been Standard Practice For Decades File

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I recently wrote a piece for ArtsHacker about the emerging role of intimacy direction for productions on stage and screen.  When I first read about intimacy direction a few years ago, it was at a time when there were revelations about people exploiting their position or opportunities without the full consent of others.  The role of intimacy director seemed to be about ensuring a level of protection and security.

However, the more I have read about the role, the more I realized it is really addressing a long neglected part of the creative process. In every instance when performers are exerting themselves in close quarters with each other, whether it is dance or stage combat, movements are rehearsed and scrutinized in detail until it is right. Then someone is assigned to make sure everyone warms-up and rehearses those motions prior to every performance.

When it comes to intimate moments, performers are often told to go off and figure it out themselves or given vague direction. This lack of proper attention can result in a very awkward moment or an all too authentic moment, both of which jar the audience out of the established reality.

The customary practices surrounding dance and fight choreography may be tedious and boring, but they have a goal of providing audiences with a consistent quality experience while ensuring no one gets hurt in the process. In this context intimacy direction is about addressing a long standing lack of attention that has risked these objectives.

When you think about it, you can almost credit the problem as an extension the oft observed phenomenon where people are unfazed by scenes of massive death and destruction but recoil at hints of nudity or intimacy. Perhaps people have been more comfortable micromanaging fights, but prefer to distance themselves from intimacy.

While intimacy directors are increasingly becoming part of the production process, demand far outstrips supply so if you are interested in getting trained, check out Intimacy Directors International to find out more.

Also check out the ArtsHacker post for additional links, videos and examples.

Preparing For A Kiss Like An Eviscerating Slash – As Boringly As Possible

If You Were Really Passionate You Would Let Me Exploit You

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Big tip of the hat to Sarah Carleton for tweeting about research that proves what we long suspected — people are more likely to exploit the labor of those viewed as pursuing their passions.

Even the biggest companies try to leverage “do it for exposure” or pressure people to accept goods as compensation rather than cash.

As KQED first reported in March, despite reaching a valuation of $1 trillion last year, tech giant Apple doesn’t pay the artists performing in its stores, compensating them with low-end merchandise such as AirPods and AppleTVs instead.

A recent study at Duke University provides some research to support all the anecdotes shared among the creative community.

Through eight different studies with over 2,400 participants, researchers discovered that people find it more acceptable for managers to ask passionate workers to work extra hours without additional pay, sacrifice sleep and family time, and take on demeaning tasks outside of their job descriptions

[…]

Furthermore, when reading about a graduate student subjected to verbal abuse and unreasonable deadlines, participants rated him as more passionate than someone who didn’t experience mistreatment.

“When people read about the exact same job but learned that the person enjoyed their work, they think it’s more fair, or less illegitimate, to have them do things that would objectively be considered approaching exploitation,” says Kay.

Pay attention to those last two paragraphs. When someone was subjected to abuse and unreasonable deadlines, they were perceived to be passionate. When people were told that someone enjoyed their work, exploitative treatment was perceived as “more fair, or less illegitimate.”

I think you could probably hold a day long conference just discussing the implications of those two sentences.

The fact that people think your suffering is okay if you are smiling is enough to diminish that smile, if not transform it to a pained grimace.

It is one thing to feel like the time and effort you invested in developing a skill is being undervalued or dismissed. Having some confirmation that they feel their exploitation is validated by your enjoyment of the work you do is pretty damn depressing.

So yes, apparently the whole world does want you to be miserable at work.

More Creative Expression That Touches The Divine

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This is turning into a video heavy week with my posts. With all my talk about helping people recognize their capacity for creative expression, this seemed to be a ready made example.

The BBC website hosted a short documentary video of women in southern India drawing kolam. (Unfortunately, the video doesn’t embed well so you will have to follow the link.)

Every morning they will create intricate designs with rice flour near the thresholds of their homes. Foot/car traffic, weather, animals and birds wear it down/consume it over the day and they start again the next morning. (Though the materials seem remarkably resistant to smudging and dissipation as vehicles drive over it.)

There is a belief that the practice will bring protection on the household. One of the women interviewed says it is a great stress reliever for her. The women also see the designs they create as an expression of their inner selves.

The two women who are the primary focus of the video participate in a competition so you will definitely want to watch to video to get a sample of the broad array of designs the dozens of competitors have developed.

I Probably Don’t Really Know What My Audience Values Even Though I Am In The Lobby Before, After, And At Intermission

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I bookmarked a guest post on Museum 2.0 a month ago. Now I feel guilty for not circling back to it sooner. Nina Simon invited Martin Brandt Djupdræt, a manager at Danish museum,  to write about how his organization has all the decision makers interact with visitors as part of their audience research effort.

Their approach is super simple, though a little time consuming. A member of management approaches a random visitor and asks if they can follow the visitor around to observe where they go in the museum and what they interact with. Three weeks later they give the visitor a call and ask:

• why they chose this museum,
• what they noticed especially during the visit,
• whether they interacted with anyone, and
• whether they had talked to anyone about the museum after the visit, and what about

Every decision maker in the organization seems to be required to participate, from management to curators. Djupdræt says the goal is to get managers up and away from their desks interacting with people with whom they wouldn’t normally come in contact.

As you might imagine, what the managers and curators were sure people valued about the museum wasn’t quite accurate. Even those with more direct contact with visitors were surprised by what they learned.

The curators were surprised by how important other parts of the museum besides the historical content were for the visitor. The F&B manager and the head of HR were surprised by how many objects and stories the visitors were absorbed in. This has also given us insights into the work of our colleagues and made us appreciate their work to a larger extent. Now we all have useful and inspiring stories about visitors’ choices and the impact the museum had on them.

Another observation was the importance of food and drink. In our trackings we could see how much time the visitors spent on the museum’s eating places and the great social importance these breaks had. Something we learned about food through the interviews was that the guests consider the food at the museum as part of the museum’s storytelling. This insight has encouraged us to focus on food and food history as a priority topic at the museum, and a colleague is going to work particularly with that subject.

[…]

Visitors have always been a focus for the management, but the research have personalized our audience and they are discussed differently now. As the head of finance described it: “I normally look at whether a task is well done, financially possible and efficient, but now I also consider more seriously how a visitor would feel and react to the changes we plan.”

I especially wanted to include that last section as a reminder that measuring success by efficiency and expense doesn’t necessarily equate to providing a fulfilling experience.

One thing Djupdræt didn’t cover that I was curious about was why they waited three weeks to follow up. I didn’t know if that was a social practice in Denmark where it was rude to immediately survey people about their experience or if it was calculated to see how much of the visitor experience still made an impression three week later.

The whole article is a reminder not to depend entirely on surveys as an evaluation tool. Yes, it is an important practice to have people in the back office interacting directly in a focused manner with the people the organization serves, but there is also the shift of perspective this practice brings. You would assume a food and beverage manager would have fairly extensive interactions with visitors and would be paying close attention to trends.  That person at the Djupdræt’s museum still found themselves surprised by some of the insights they gained.

Path To Promotion Doesn’t Necessarily Have To Be Vertical

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You have probably heard some form of the Peter Principle expressed before. At its most cynical, it is usually defined as, “A person will be promoted to their level of incompetence.”   While this has often been used somewhat tongue-in-cheek, according to Alex Tabarrok at Marginal Revolution, some researchers set out to test if this was really the case.

Studying more than 40,000 sales people at 131 firms, they found this was largely borne out. It has often been assumed that the skills that made people successful at sales would be transferable to management roles, even though there are metrics that are reliable predictors of managerial effectiveness. In fact, the effectiveness of salespeople under the supervision of an improperly promoted supervisor is often inhibited.

…we find evidence that firms systematically promote the best salespeople, even though these workers end up becoming worse managers, and even though there are other observable dimensions of sales-worker performance that better predict managerial quality.

[…]

What is striking, however, is that – among promoted managers – pre-promotion sales performance is actually negatively correlated with managerial quality. A doubling of a manager’s pre-promotion sales corresponds to a 7.5% decline in manager value added; that is, workers assigned to this manager will see their sales increase 7.5% less than workers assigned to the manager who was a weaker salesperson.

What drew my attention to the Marginal Revolution post was the discussion of how to motivate people to perform well without necessarily promoting them to a position which is a mismatch to their strongest skillset. Non-profits often don’t really have the option of providing the increase in pay that would generally accompany a promotion. In many cases, people applying for positions at non-profits are motivated by tangible and intangible factors other than money. (I shouldn’t need to add that this is not a license to normalize paying ridiculously low wages.)

This is good because the first thing the researchers suggest as an alternative to promotion is incentive pay and that may not be a viable option for non-profits. They do caution about totally eliminating promotion as an option since some workers are more motivated by promotion than salary increases. What they do suggest is decoupling job performance in a current position from a set career ladder associated with that position.

So for example, in a non-profit setting you may not look to promote an event coordinator working in the Development Office to assistant director of development if they don’t have the best social skills. Instead, you may want to shift them toward a management or director position in an operational role in recognition of the superior organizational and planning skills they exhibited with events.

Some Reasons Acquiring New Customers Can Be Expensive

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As so often is the case, Seth Godin recently made a post many elements of which are often cited as mistakes arts organizations make.

It should be noted that the things Godin lists are not meant to apply specifically to arts organizations. As often as we talk about how it is not appropriate for non-profits to be run like businesses, it is important to remember that since we are both trying to appeal to human beings to use a product or service, there are still a whole lot of problems we have in common.  The over arching philosophy and motivation which guide the responses to these challenges is what often differentiates non-profits from for-profit entities.

The fact the post is titled, “When your project isn’t making money,” doesn’t mean it is aligned to businesses with a profit motive. Non-profits need to make money to pay their expenses, after all.

Of the 16 or so issues he identifies under the “It might be that your costs of acquiring a new customer are more than that customer is worth” subheading, only about 4-5 aren’t directly applicable to non-profit operations, and it only takes the slightest bit of imagination to see parallels.

Here are some of the more significant issues he lists. You have probably seen many of them mentioned before.

Because there’s a mismatch between your story and the worldview of those you seek to serve.

Because the people you seek to serve don’t think they need you.

Because it costs too much to tell these people you exist.

Because the people you seek to serve don’t trust you.

[…]

Because you’re focusing on the wrong channels to tell your story.
(just because social media is fun to talk about doesn’t mean it works)

[…]

Because the people you seek to serve don’t talk about you, thus, you’re not remarkable.

Or the people you seek to serve don’t like to talk about anyone, and your efforts to be remarkable are wasted.

Because your product doesn’t earn traction with your customers, they wouldn’t miss you if you were gone–the substitutes are easy.

Because even though you’re trying hard, you’re being selfish, focusing on your needs instead of having empathy for those you seek to serve.

Issues of lack of awareness, lack of trust, selfishness, competing substitutes are all topics of discussion in the non-profit arts community.

In fact, you may not associate some of Godin’s points with for-profit businesses. Do you immediately associate empathy with those whom you seek to serve as a characteristic of a for-profit business?

If you think about it, when call a customer or tech support number with a sense of dread and get your problems solved within five minutes, you may have been dealing with a company employing empathy for those they seek to serve. (Or at least one making an effort to retain your loyalty)

When You Try To Break Out Of Siloed Thinking, You Suddenly See Them Everywhere

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When I was looking at Arts Professional UK for yesterday’s post, I saw an article by Lucy Jamieson about rewiring your thinking.

One of the things she talks about is eliminating silos both within an organization (i.e. development is responsible for fund development, and marketing does marketing work, and programming does programming), and between organizations.  The latter being not only the elimination of duplication of effort by multiple entities but also exploring things like where the interests of arts, social justice and climate change advocacy might intersect.

One section of Jamieson’s piece caught my eye:

We talk a lot at the moment about resilience, about being agile and adaptable, about scalability… Yet sometimes it feels as though the more we say the words (resilience, agile, adaptable), the more we’re convincing ourselves that we’re actually doing and being those things.

Back to the Naomi Klein talk. She spoke at one point about the fairly recent shift from the idea of the individual as part of a collective movement, to the individual as a brand (think social media influencers)…

The parallel I’m drawing here is that if we really do want to be ready for change, and therefore resilient, we should also be prepared to instigate that change. And we’re far more likely to be able to do that by partnering up with someone else, no matter how small the change may seem.

I have been helping review grant applications over the last few weeks. Something that struck me recently was that both here in Georgia and in Ohio where I also served on grant panels, there are some amazing, well-designed after school writing programs targeted at helping kids living in difficult circumstances express themselves.

I get excited when I read about the contexts some of these programs connect with writing. Often these are the type of situations where you’d be grabbing a pen and paper in order to participate, never thinking it was a writing exercise and never raising the common student objection about when you would you ever use this skill in real life. Then there are other assignments that definitely asked you to write with intention and introspection.

Reflecting on this last week, I couldn’t help wondering why these techniques weren’t being used in school or why these groups weren’t being brought in to teach a class and give the teachers a break. Some programs I have come across have been sited at schools, but even those were conducted after hours.

The kids participating in these programs are, almost by definition, not handpicked cream of the crop who have a better chance of exhibiting positive outcomes. So schools can’t cite the programs as being inappropriate for their student demographics.

The only reasons I can think for these programs not being in schools is that either:

1- No one made the logical jump that these techniques or groups might be an effective tool for instruction. Perhaps it is a result of siloed thinking that teachers teach in schools during school hours and non-profit groups conduct their activities at other times or are a special, occasional presence in schools. It may also be that while funders are willing to support the time and labor intensive process of writing programs for non-profits, many don’t consider doing the same for schools (or letting them know they are interested in doing so.)

2- The other reason might be that they have different measures of effectiveness. While some of the non-profit grant applicants reference improvements in grades or behavior, by and large they are focused on helping participants feel personally empowered to express themselves. Schools measure effectiveness in terms of test scores which is a secondary or lower ranked concern for the non-profits.

Do They Know They Are Hard To Reach?

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On the Arts Professional UK website, Imrana Mahmood, discusses her experiences becoming a creative producer in a manner that reminded me of two other speakers/authors I often cite. Mahmood’s experience seemed to be at the crossroads of Jamie Bennett’s TEDx Talk about people not recognizing their capacity to be creative even though they already engage in creative activity and Ronia Holmes’ piece on how disinvested communities aren’t bereft of creative and artistic practice.

Mahmood’s article immediately recalled Holmes to me thanks to the title, “A Seat at The Table.” Holmes had talked about how people in disinvested communities are often offered a small seat at the big table by other organizations  when they actually own the entire table in their own communities. Mahmood’s article starts along much the same lines (my emphasis):

As a British Muslim woman of Pakistani heritage, I grew up with an intrinsic love of the arts, including qawwali, henna, calligraphy and poetry. It was therefore a surprise to be labelled as being part of a hard-to-reach community with low arts engagement, as I struggled to reconcile the reality of my lived experience with an inaccurate perception of my identity.

She was encouraged to apply for funding as an “emerging creative producer,” but says she was initially reluctant “to view myself as an arts professional.” I attribute this to her mention earlier in the piece that

“…a career in arts was not considered to be a proper job. This was despite spending much of my spare time running community arts projects as well as having a keen interest in visual arts and live performance.”

Throughout the rest of the article she mentions experiences which involved perceived tokenism and gatekeeping as well as instances when she felt she and others had license to express themselves on their own terms.   If you take one thing away from this article, it should be her call for organizations to reflect on their own inaccessibility.

Paying lip service to diversity and only conversing with creatives of colour as though we exist as a monolith is hugely problematic. It is time that organisations committed to engaging hard-to-reach communities reflect on the reality of their own inaccessibility.

Along those lines, I have some reluctance in citing Ronia Holmes’ original piece as if it were a monolithic representation of the needs and sentiments of all communities, but I often return to it because it for its perception of all the dynamics motivating arts and cultural organizations.

The Gallery At The End of The Rainbow

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There was a piece on Hyperallergic last month that seemed to be continuing an ongoing conversation about the fact that most university based arts programs seem to be oriented toward training students to enter a narrowly defined career path. Where theater programs seem focused on Broadway and music programs on orchestras, Sharon Louden suggests visual arts programs identify gallery shows as the goal.

I hadn’t really thought about visual arts programs promoting unrealistic expectations about an ideal career path given the myriad media suggest so many options to pursue, but it makes sense that one might exist.

Louden says that for most visual artists, gallery sales are not a stable source of income. Many artists have become adept at diversifying their income streams and gallery sales isn’t at the top of the list of revenue sources most pursue. She argues that by subscribing to an emerging centralized MFA Fair, artist training programs are sending a message that gallery sales should be the central ambition of graduates.

Louden’s second objection really caught my eye because she says art schools are doubly profiting from their students by advancing participation in the MFA Fair.

We are all likely aware of the incredibly high cost of enrolling in MFA programs around the country. If universities end up paying for booths and/or taking a percentage of money from recent MFA artists, shouldn’t that be considered a form of double-dipping? Students who often have to take out huge student loans to pay for their education are now going to provide work to their alma mater so it can take a commission from sales of that work?

If a training program is profiting off the labor of students, Louden asks, doesn’t have a greater incentive to cultivate students’ whose work is more marketable and suppress those who push boundaries and take chances? As she says, time in a training program is the period when artists should have the most permission, (if not insistent prodding), from their mentors to diverge from the commercial motive.

How does the institution-turned-gallery decide who gets to show? Will they only accept artists who make conservative work that’s most likely to sell? What happens to the artist who makes work that is not easily accepted in the gallery paradigm? And most darkly, what happens when a former student sues a university for not including them in this fair?

Finally, she asks, if the metric of number of students selling work at an MFA Art Fair becomes a recruiting tool in the same manner as US World Report university rankings, does this not create pressure for non-participant training programs to join or suffer from the inability to guarantee “employment” upon graduation granted by the imprimatur of having a small percentage of students sell works?

Don’t forget there is a growing general societal pressure that university students pursue majors with proven career paths. It isn’t out of the realm of possibility that training programs will look to accentuate the successes of graduates by arranging high profile opportunities.

Theater Seeking Animation With Creative Vitality

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Something I thought might be interesting to readers.  The City of Douglas, GA has issued a request for proposals (RFP) to purchase and run a historical theater.  You don’t see this that often so it was interesting to me the type of things that go into an RFP to run a theater.

The 750 seat Martin Centre was constructed in 1939-41 as a movie house but was renovated to accommodate live performances. The city is looking for someone to purchase the venue for at least $200,000 and continue to operate it as an arts venue.

The City is seeking proposals with the following indicators:

a)Recognize the historical significance of the building and maintain architectural characteristics of the theater’s façade.

b)Honor all upcoming rental contracts where the lessee has paid deposit and/or rental for the booking.

c)Deliver a use that will further promote Downtown Douglas as an entertainment and cultural destination location in South Georgia and Georgia and be cohesive with existing downtown uses.

d)Clearly demonstrate economic feasibility.

e)Demonstrate a positive economic benefit to the downtown Douglas area and the City of Douglas.

f)Offer a purchase price of at least $200,000.00.

As part of the proposal, they essentially request that the applicant outline how they will accomplish all these things. They also list how each criteria will be weighted.

For me, it was interesting to see how the RFP reflected the hopes and ambitions for what the Martin Centre might be for the city. They highly encourage people to discuss potential use of an adjacent plaza as part of the proposals. They are definitely hoping the new owner’s vision extends beyond the physical walls of the space.

Since I expect the listing to go off line after the May 6 deadline, I am archiving a copy of the PDF here for future reference for RFPs along these lines.

You Are Never Too Young To Start Producing Shows

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So given the context of all the deserved gushing over a North Bergen, NJ’s stage version of the movie Aliens with a $5,000 budget and recycled materials,  Ken Davenport’s suggestion that high school productions have general managers and press agents doesn’t seem terribly unreasonable.

Davenport’s  motivation is to get as many kids involved in a production as possible. Everyone knows the larger cast you have on stage, the larger an audience you are likely to have as friends and family show up to support students. But he also notes that being involved in administrative roles opens people’s eyes to a much wider range of career opportunities than just actors and technicians. (his emphasis)

Because whether a student decides to pursue a career in the theater or decides to be a lawyer, I firmly believe that there is no endeavor in the world that teaches collaboration better than putting up a musical.

[…]

They’re probably the type that thinks putting on a musical is just a hobby.  Because no one has told them any different. But you and I know it’s a business . . . just like any other.  And that businesses need all sorts of talents to make a show a success.

He outlines the following as tasks students could pursue in the different roles.  Davenport encourages everyone to pass the post link on to any high school teachers who might be interested in pursuing this. He says he will even write up the job description and list of duties so the teacher doesn’t have to.

The Producer would be in charge of overseeing the production, of course, as well as fundraising.  Yep, give him or her a goal of raising $X and let them find a way to do it (car washes, bake sales, Kickstarter and more).

The General Manager would learn how to put a budget together for the show and keep everyone on a budget.

The Press Agent would try to get articles written in the newspapers, online, and even invite people like me to come to see it.

The Advertising and Marketing Director would get the word out to sell tickets, get a logo designed, manage the social media, and more.

The Casting Directors would schedule the auditions, run them, put out the offers and maybe even convince the high school quarterback that he’d make a great Teyve.

And You Thought Developing A New Performance Piece Was Hard

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Watching the latest webinar on the Creating Connection initiative from ArtsMidwest, I am pleased to see the progress that is being made. The Michigan Council for Arts and Cultural Affairs has embraced it and has made it a central part of their efforts, organizing seminars and training sessions throughout the state.

I don’t mean to gloss over and skip quickly past the work that is going on in Michigan, but the second organization featured in the webinar, Mixed Blood Theater had some challenges rolling out a project that echoed my post yesterday.

Mixed Blood’s neighborhood in Minneapolis has a large Somali population. Like the Oakland Museum of California I spoke about yesterday, Mixed Blood has ambitious goals of improving the well-being of their community. They created an initiative they named Project 154 with a aim of:

“bridg[ing] cultural gaps between residents, health providers, promote preventative care, increase trust of health providers and promote personal narrative to boost personal confidence and increase community self-advocacy, using theatre as a core tool to achieve this.”

They had initially hoped to record 154 stories of residents discussing their health. They quickly realized that they didn’t have the degree of trust from the community required to achieve that.

They decided to move to story circles where they provided food, tea and a financial incentive to participants. While they had more people interested in participating than was practical if they wanted to limit the circle size, they ran into some cultural barriers. Women wouldn’t speak with men present, especially in regard to their health; younger people wouldn’t speak in the presence of elders; and interactions were somewhat burdened by the need for translation.

The next attempt at hosting story circles, they had the assistance of a Somali speaker recently hired as a project coordinator. He helped them better understand the cultural nuances of the neighborhood residents. These story circles were lead by a member of the community who had knowledge of the health care system. The circles were separated by gender and age. The groups were smaller and the conversations were more extensive. This allowed Mixed Blood to develop better relationships and trust with participants.

It was at this point they were able to move to the stage of recording the stories of community members. Their goal is 20 instead of 154. Mixed Blood shared these videos with healthcare providers to help them better understand the concerns and perceptions residents had about health care.

As you can see, there was a lot of work involved getting to the point where people would be willing to participate in a video recording. Ten of the 20 have been shot and Mixed Blood has only just recently had women agree to being recorded. All this is part of an ongoing effort much broader than I have described here.

Much as the Oakland Museum did in the article I referenced yesterday, Mixed Blood has identified a problem in the community and how they can contribute to solving it.

In some respects, what they have tried to accomplish has taken a similar amount of time and effort as developing a new performance piece from scratch, workshopping and revising it. The difference is that many of those participating in the many stages of development are generally invested in cooperating toward the same goal. Mixed Blood had to overcome a number of barriers to get to where they are today.

Webinar below. Michigan Council starts at about 8:45 mark, Mixed Blood Theatre around 30:30 mark.

 

In Order Have Social Impact, They Had To Kill The Social Impact Statement

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If you haven’t seen it already, it is worth reading Joanna Jones’ piece on Medium about how the Oakland Museum of California developed and then abandoned their social impact statement.

One of the central identity problems non-profits face is generating statements of mission, goals, etc that are meaningful and alive for the organization. Creating these statements is seen as a necessary evil for strategic plans, grant applications, etc and are filed away until it comes time to revise them for the new strategic plan or copy it down on a grant application.

But people join non-profit organizations with the hope that they can make a difference. Even if it is contrary to whatever is written on the reference document gathering dust in the filing cabinet, every organization should have some aspirational statement of purpose they are telling new hires that actually aligns with the organizational practice.  (Making enough money to meet payroll doesn’t count.)

Now, the thing that everyone thinks they are doing that keeps them coming to work every morning still may not be the most practical and realistic. That was the issue that Jones says the Oakland Museum quickly came to recognize. In 2017, they created a social impact statement that, “OMCA makes Oakland a more equitable and caring city.”

Focus groups asked whether a museum could really solve the problems contributing to the lack of equity and caring in the city. The museum’s internal stakeholders also questioned the viability of the statement.

The museum invited six experts on social impact to spend two days participating in convenings and museum activities. While these experts were excited and energized by the reach and inclusion of museum events, they too were skeptical about the social impact statement. They wondered how the museum could ever meet the myriad concepts people would have about what equity and caring looked like.

After a lot of work, conversation and introspection, Jones writes that they realized they didn’t actually need a social impact statement,

Rather, we simply needed to articulate the problem our community is facing that we are uniquely suited to address, the best solution we believe exists for that problem, and the concrete and tangible outcomes we’re going to measure that will demonstrate our positive social impact.

The problem we’re trying to solve is social fragmentation.

The community of Oakland is presently undergoing significant fallout from inequities within institutions, the state, and civil society resulting in a decline in social cohesion and an increase in social exclusion.

Our contribution is facilitating greater social cohesion.

[…]

We will know that we are achieving that impact–creating greater social cohesion–when our Museum visitors say that they:

  • feel welcome at OMCA
  • see their stories reflected at OMCA
  • connect with other people at OMCA, and
  • feel comfortable expressing their own ideas and are open to the ideas of others at OMCA

What I valued about this piece was the discussion of the process they went through to come to this realization. There are statements of purpose non-profit organizations are obligated to have. There are some statements/actions organizations may feel self-obligated to enact in order to adhere to trends or to remain relevant. But these may not be relevant or constructive to the developing organizational identity. I was glad to see they recognized that while it was valuable to enunciate a clear purpose, their statement didn’t necessarily need to conform to a specific definition.

Don’t Forget That Failure Is An Option

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It has only been in recent years that a message of embracing and talking about our failure has been part of a public conversation among arts and cultural organizations. I am not sure how many people are including these stories in their reports to funders, but little by little people are willing to admit that not everything has gone has planned.

Still, we don’t see a lot of articles and case studies where people are analyzing where they went wrong. It was for that reason that Madhavan Pillai’s account in Arts Management Quarterly drew my attention. Pillai had experienced great success with a walking project which drew attention to the polluted ecosystem along the Cooum River near Chennai, India. Buoyed by this success, he wanted to create an arts festival along the river to inspire people to take ownership in the well-being of the river.

The project concept was well received among partners and supporters, the goals and objectives were crystal clear. A proposal was written, presentations were made, budgetary details worked out, teams were set, their roles and responsibilities were defined and agreed on. A strong network was established without leaving a single stone unturned including a focus on public relations and advertisement. With all ingredients for a very successful international festival in place, the project failed

Among the factors Pillali attributes to the failure was actually not acknowledging that the project might fail. The other was using a democratic leadership style that sought the consent of all the partners. (my emphasis)

The overemphasis on democratic leadership, which is otherwise considered to be a best practice, turned around to become disastrous…During the high-point of crisis I was consulting team members and addressing everyone’s concerns….A consent with all members could never be reached. The mode of action instead geared towards an apologetic atmosphere with self-satisfied and settling egos within the team.

Based on this experience, I think that leadership should be trained to face failure as the most powerful source for know-how and understanding. It teaches survival, renewal and reinvention of yourself and the organization you are leading, but this learning about failure should be built in education. If the control over the team and partners is not strong, the leadership is forced to accept new ideas that emerge every day.

The lack of factoring the failure left no room to fight the crisis and I was left alone with unnerving thoughts, waiting for a miracle to happen. Irrational and persistent fear of failing kept me towards pushing my limits and digging inside to explore….As the famous proverb goes “success has hundred fathers, failure is an orphan”, I was abandoned.

A lot of interesting thoughts here. In addition to the text I bolded regarding how experiencing failure makes you stronger, Pillali’s mention of being paralyzed by fear and waiting for a miracle were not unfamiliar. I have seen a good number of arts and cultural organizations where miracle seeking in the face of a paralyzing crisis has been the default mode of operation. I have felt fortunate that I was not on the inside of those organizations because I have had the unfortunate experience of being on the inside of organizations that operated in this way.

Things To Ponder When Endeavoring To Tell Other People’s Stories

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There is a lot of conversation about the need for people to see themselves and their interests reflected in arts and cultural experiences if arts and cultural organizations were going to remain relevant.  I saw an article on Arts Professional UK that gave examples of what organizations across the Pond were doing along these lines. Many of the observations about the challenges involved which are just as true in the US as the UK.

Tamsin Curror opens by citing, Glenn Jenkins, who has collaborated on projects with her organization,

“Imagine a scenario where all of the creative choices in your own home, the colour and style of the decor, the music you play and the films you watch were all up to somebody else to decide. This would be pretty disempowering, yet in our neighbourhoods or collective homes this is exactly how it is…”

This is the perception people can have when entities create a work purporting to reflect the experience of a group of people without the involvement and input of those who are/were part of the experience.

As much as we in the arts and cultural sector believe that what we offer contains a degree of universality with which everyone can identify, that may not be the perception in every community.

Project Director, Nancy Barrett, says: “A lot of touring work didn’t ‘speak’ to diverse urban communities and we needed to create something that would resonate with the intended audience.”

As I was reading that I wondered if this has always been the case and the greater arts and cultural community hasn’t recognized it because the focus of work has been so oriented toward a middle-class, Caucasian experience. Or if perhaps the isolating effect of social media has magnified the feeling that no one else shares your experience.

If you are only seeing the best selves of those around you rather than engaging in conversations about the boring, difficult situations they face, and therefore don’t feel you have much in common with your neighbor, it may be doubly difficult to discern shared universal themes in a creative work.

It isn’t saying anything new to observe that the time and energy required to build an authentic relationship with the communities with whom you wish to be involved in telling their stories is pretty prohibitive for most non-profit arts and cultural organizations. Added to that is something I hadn’t fully considered – the disconnect between relationship building and the funding cycle. (my emphasis)

“You need to build good relationships with people on a permanent basis, not just be pulling people in…. because if they think you’re just someone that comes in and then goes… you’re a one trick pony,” said a resident of Mereside Estate in Blackpool.

We’ve learnt that you can’t underestimate the time needed to really listen, facilitate and build mutual trust and respect. Being transparent and open about the process and budgets is also key. There’s got to be a genuine, long-term approach, and this raises questions about responsibility to the communities we work with and how to sustain this work over long periods within shorter-term funding contexts.

So You Are Saying An Intern Isn’t Supposed To Improve Productivity?

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I was really excited today when, out of the corner of my eye, I saw the headline, “Diversity organisation celebrates placing 1000th paid intern.” The concept that some entity was able to secure PAID internships for over 1000 people in creative field was amazing to me.

I was a little disappointed upon realizing moments later that the organization was in England, not the US. But it is great that they have been effective at finding internships for low income young people from diverse backgrounds.

Just as in the US, there has been recognition in England that having an internship is beneficial for career development. Unfortunately, only people with the means to support and transport themselves while receiving little to no pay are able to avail themselves of this opportunity.

The organization that has conducted these placements, Creative Access, says that 90% of their participants secure roles at the end of the internship. Since they offer to provide support finding a job when the internship is over, presumably not everyone secures a position with the place at which they interned.

The interns receive at least the equivalent of the National Living Wage of £15,000 a year (US $19,764.45). It helps that all interns in England must be paid the equivalent of the National Living Wage so Creative Access doesn’t need to spend a lot of time insisting their applicants be paid.

Still, it isn’t easy matching and monitoring internships across dozens of organizations. In addition, Creative Access provides training and mandatory monthly masterclasses to their participants to help them prepare for their careers.

If you are thinking about how great this is and wondering why it isn’t happening in the US, part of the difference is that in addition to the payment requirement, there are other rules and regulations in England governing internships that ensure the experience is valuable. Many of them are actually mirrored in US rules governing internships, but appear to be more clearly defined. (see “What Constitutes a Training Role“)

For example, both the US and England say that an intern is being paid to learn, not to provide a service, and therefore can’t replace an employee. The rules in England extend that idea further by prohibiting termination on the basis of poor productivity or income generation. Interns can only be terminated for behavioral issues like tardiness, negative social interactions, etc.  So essentially you couldn’t terminate an intern for taking too long to process a ticket order, rewiring lighting instruments incorrectly or failing to proofread something that went to print.

Actually, while the implication in the FAQ section is that these are the rules governing internship termination, I couldn’t find mention of them in the documents linked to by Creative Access. However, I think structuring an intern’s experience in the context that they can’t be fired for lack of productivity shifts the dynamics of the relationship and avoids viewing them as a replacement for an employee, a situation which is spelled out in US law regarding internships.

A Good Community Is An Asset To An Arts Organization

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I frequently urge people not to focus on the value of the arts in terms of economic impact on the community. Not only do the arts bring other forms of value to the community, but what is frequently un(der)mentioned is that the community provides reciprocal value to the arts organization.

We had the tour of a Broadway show come through a couple weeks ago. I was speaking with a local store owner who I know is a big fan of Broadway musicals and had attended the show. He mentioned that a number of cast members had come into his store and he had been thrilled to engage in some pretty lengthy conversations with them.

In fact, on the return visit of one person, the shop owner almost inadvertently revealed the purchase of a Valentine’s Day gift in front of the customer’s wife who was accompanying him at the time. The shop owner reveled in the experience of quickly changing what he was saying mid-sentence and sharing a knowing look with the husband.

The shop owner had mentioned local attractions, including a national monument, which the visitors were excited to learn about.

Based on this anecdote, I figured there must have been numerous other interactions with individuals and businesses throughout town and posted a general thank you on social media to everyone in the community who had shown the cast and crew kindness and hospitality during their visit. I mentioned the shop owner had directed some people to the national monument and tagged both the shop and the monument. At the very least, I thought it was good PR to employ outwardly focused messaging.

I didn’t necessarily think that the cast members had visited the monument.  They apparently did and identified themselves (or were recognized) because the folks at the national monument replied about how nice the cast and crew members were and their interest in information about the monument. The shop owner also posted his delight upon learning they had taken him up on his suggestion.

I have had similar experiences in other places I have worked. Local residents have been thrilled to have conversations in passing on the streets and coffee shops. I have had visiting artists express how friendly and helpful local residents were to them without knowing who they were.

One of my most favorite stories is from when a flamenco group and the guest services manager of a hotel struck up such a strong friendship, the guest services manager went to visit them in Spain a few months later. I never had any problems with getting performers early check in for years after that so it was a big win for everyone.

Bottom line though. As much as great events can bolster the reputation and appeal of your organization in the community, a good community can bolster the reputation and appeal of your organization among performers. A pleasant neighborhood with a wide choice of shops and restaurants isn’t just an asset to promote to attendees who want to grab something to eat before the show, visiting performers value those amenities as much, if not more.

Don’t think word and personnel don’t circulated among artists. I was trying to describe our wardrobe facilities and green room to a company we had never worked with before in an email and one of the guys responded that he had been here before and sent pictures he had on file of our wardrobe facilities and green room.

Every little thing counts.

Don’t Solicit Ads For Your Program Book

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Thanks to Drew McManus for remembering that Butts In The Seats turned 15 this weekend. Hard to believe I have been writing for 15 years now. Hopefully readers have found the content worthwhile.

Speaking of which….

Over on ArtsHacker today, I had a post on a very worthwhile subject– Unrelated Business Taxable Income.

I know, you are fighting to keep your brain from shutting down right now.

What that translates to for non-profit arts organizations is, among other things, any advertising you may have in publications, playbills, social media and web posts, etc., is considered an activity unrelated to your organizational purpose which means you need to pay taxes on it.

Now before you panic too much, placement of sponsors logos and contact information is permitted within the scope of your non-profit status. While advertising versus sponsorship may sound like a distinction without a difference, there are strict guidelines you need to follow.  There can’t be comparative or qualitative language, no pricing, no inducements/endorsements to use/purchase a product/service.

If this sounds like something you have run into trying to promote an event on a public radio station, that is exactly what it is. At one time I thought it was a characteristic of public broadcasting charters so they didn’t compete with commercial broadcasting. In fact it is a characteristic of non-profit status so it also includes school yearbooks, neighborhood sports leagues, community newsletters, etc.

The post I made isn’t a comprehensive discussion of the matter. I didn’t even try to tackle the recent change that made providing employee parking something non-profits need to pay taxes on. It is a good place to start before following up with an accountant or attorney.

On a semi-related topic, I also made a post about the detail to which a non-profit needs to go when valuing and acknowledging a gift from a donor.   Even if you think you know a lot about this subject, it is worth checking about because money from donor advised funds are viewed differently than those received directly from the donor. Given the growing popularity of donor advised funds, there are likely things you will want to learn more about from an accountant or lawyer.

You Need To Pay Taxes On Program Book Ads

Valuing and Acknowledging Donations

What They Lack In Talent, They Make Up With Social Media Followers

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For a long time when people offered advice to those hoping to be actors, they would say something along the lines of, “No matter how talented and good looking you are, there are 10 others just as talented and good looking.” The unspoken subtext was that there were a bunch of others who were even more talented and better looking so the ten of you and tens of others were out of work.

Perhaps we need to add “….and have as many, if not more followers on social media,” to the list of qualifications.   Arts Professional UK relates a number of anecdotes from actors who were disheartened to be asked about their social media handles and follower numbers after they auditioned.

“But the girl that went in after me had 20,000 more followers on Twitter and she got the role. I mean, you can actually just do your homework privately, can’t you? Look it up for yourself, but don’t ask me that after I’ve just given you my best bit of acting,” she added

[…]

Actor Joseph Batchelor said he had recently attended a casting for a fast-food restaurant commercial and added: “Even though the role was just as a walk-on supporting artist, I was still asked for my social media handles, which I thought was ridiculous.”

Similarly, Bethany Fenton said she had auditioned for a non-speaking featured role in a furniture advert, and had been asked for her Instagram handle and number of followers.

“It should be about talent, but I suppose followers are often a sign of social currency and popularity, which businesses like Netflix or furniture companies want,” she said.

I am not going to speculate about whether this sort of thing happens in the U.S. I have been in the room when the decision to feature someone in a theater performance came down to social media following.

I do wonder how prevalent it is across the country and disciplines. I know orchestra auditions are blind and assume information on social media following wouldn’t be available to a committee. But what about chamber ensembles or other musical genres. Does social media following give an edge to less talented people in other auditions? Do dancers get a leg up, pun intended? Do visual artists get chosen for gallery shows because there is a likely to be better attendance at the opening due to a good social media following?

I suspect this is the case to a greater or lesser degree in many cases. Which means social media presence likely has an impact on whether one gets representation. An agent or gallery owner only gets paid if a person is hired or their work sells. If social media numbers translates into greater professional exposure, that may impact whether one gets representation or cultivating a following may be a condition of representation.

Granted, for a lot of people growing a social media following is probably going to be the least difficult and intimidating aspect of managing one’s career. But perceiving yourself to be in an arms race with other artists may lead people to some ill-advised decisions which will grow their following, but diminish their personal brand.

Anyone seeing this creep into calculations?

If The Metric Is Valued, Someone Is Probably Trying To Game The System

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Okay, so I promise I am not seeking out articles that discuss the problems with depending on quantitative metrics to determine effectiveness and value. They just keep falling into my lap. This one is via Dan Pink and is kinda fun to read thanks to some animations.

The piece in The Hustle has us follow the “career” of  Otis has he moves from being a cashier to sales to online advertising to programming to surgery in order to illustrate how the use of quotas and efficiency metrics permeates every industry and every profession to incentivize gaming the system in order to generate the best appearance.

But Otis came to learn that metrics weren’t inherently bad — his bosses had just failed to grasp two important economic principles:

  • Goodhart’s Law: “When a measure becomes a target, it ceases to be a good measure,” and
  • Campbell’s Law: The more a metric is used, the more likely it is to “corrupt the process it is intended to monitor.”

He realized that when his performance was measured with a specific metric, he optimized everything to hit it, regardless of the consequences that arose. As a visiting professor at the London School of Economics told him, improper targets could:

  • Encourage “gaming” the system (e.g., bagging free groceries)
  • Incentivize the wrong aspects of work (e.g., writing trivial code)
  • Erode morale (e.g., writing clickbait)
  • Harm customers (e.g., turning away critical surgery patients)

And so, Otis decided to start his own company — a company where metrics would serve their true purpose: To motivate and align. Efficiency, Otis finally realized, isn’t just output; it is the value of what is produced.

If you think about the measures being applied to non-profit arts and cultural organizations like overhead ratio, economic impact, test scores, etc and pay attention to what organizations are doing in order to meet those metrics, you will probably start to see behaviors that conform to those listed above.

It could manifest as massaging numbers in financials and research; chasing funding that doesn’t align with mission and strains capacity; superficial efforts that check desired boxes; pursuit of a narrow segment of community rather than a focus on broader inclusion. I am sure readers can think of many examples from their own experiences.

What Is The Value Of Fire? How Do You Know?

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Friend o’ the blog, Carter Gillies recently had a piece appear in the Arts Professional UK noting some of the problems with focusing on the instrumental value of the arts.

One of the issues he raises is the danger in making general claims about the value of the arts based on individual examples. One thing he cites that has been noted in other conversations on this topic is that if you tout the benefit of the arts to solve problems, you run the risk of something else coming along that does a better job and can be adopted as a replacement for the arts solution.

However, he points out that this also applies to employing problematic examples to make general statements about the lack of worth of arts and culture,

In fact, scepticism about the arts often does make exactly this type of argument: doubting their value in general, because there are obvious examples of offensive artistic work. They take these instances as being representative of the arts as a whole, when clearly they are not. And if we are combating such scepticism merely with the idea that some art actually does benefit society and individuals, then we have made the same mistake. The general case is not made or defeated with individual examples.

He also warns that an instrumental view of arts and culture can easily lead to the parsing of which forms of expression in particular are more effective at solving a particular ill. What is best at improving test scores? Does the same thing work for economic stimulus? (my emphasis)

Let’s think about what would follow if the point of art is its instrumentality. If it turns out that painting rainbows and unicorns is the most beneficial artistic practice, then we should start emptying museums right now. We have all the justification required to shed collections of Rembrandts, Picassos, and more.

My point is that the arts are valuable far and above their instrumental benefits. They weren’t invented to improve health and wellbeing outcomes. That they do is a happy coincidence. The arts aim at many things, and hardly ever directly at a particular cause. That is far too narrow a scope for understanding what the arts are, and why they matter.

As I have said many times, just because you can measure an effect doesn’t mean that measurement reflects the actual value of something. If there were more hot dogs and beer sold at the Super Bowl this week than the previous year, does that mean it was a better football game? Whether it is true or not is only a happy coincidence as Carter says, but it has no bearing on why people play or enjoy football to begin with.

Kids don’t organize games in their backyard or try out for local teams in the hopes of increasing hot dog sales in their community. Sure they had a winning season and exciting games before sold out crowds, but most people insisted on bringing potato salad from home instead of buying at the field, so sports are bad for the community by that measure.  You may laugh because it seems ludicrous to use the sales of picnic food as a measure of success, but it is easy to get confused when presented with a measurement that is very important in some instances that isn’t necessarily relevant in others.

Which is the worse forest fire? The one that totally burns 50000 acres where no one lives or 50 acres with 15 houses valued at $2 million each?  Which is more likely to cause people to denounce the value of fire in our lives?  There are so many factors that contribute to forest fires and the discussion of management and prevention is complicated and nuanced. Not only can’t you use a few examples to make general statements about forest fires, the use of fire is so integral and entwined with our lives and who we are that you can’t use forest fires as a measure of the value of fire.

Collecting More Data Isn’t Necessary Better

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Seth Godin offers a very relatable example of why more data isn’t always better by emphasizing the need for vigilance when setting an alarm clock in a hotel room. If you set the alarm for 7 am before going to bed at 10 pm but don’t notice that the clock currently reads 10 am, you aren’t going to be woken by the alarm clock the next morning. (I am sure we have all done this at least once.) He suggests the am/pm setting is an extraneous bit of data serving as an impediment to the clock fulfilling its purpose.

This is a very simple illustration of a point I bring up often on the blog — just because you can measure something doesn’t mean the data is useful for your goals and, in fact, may be an obstacle to understanding the relevant data. Just because you can measure the economic impact of the arts doesn’t mean economic impact is a valid measure of the value of arts and culture.

This concept also has relevance in terms of the regular practice of surveying audiences/attendees. Just because you can ask a question doesn’t mean you should or that what you learn will be useful.

As Godin writes,

The metaphor is pretty clear: more data isn’t always better. In fact, in many cases, it’s a costly distraction or even a chance to get the important stuff wrong.

Here are the three principles:

First, don’t collect data unless it has a non-zero chance of changing your actions.

Second, before you seek to collect data, consider the costs of processing that data.

Third, acknowledge that data collected isn’t always accurate, and consider the costs of acting on data that’s incorrect.

All this being said, my staff usually starts out surveys asking a question for which the answers will be useless as data points, but for which the goal is to establish a connection and willingness to respond in the survey taker. Basically, we figure people are more apt to answer 4-5 questions if the first one is a fun question about themselves. So for example, if we are doing Man of La Mancha, the question might be, “what is the impossible dream you dream?”

There are times when it is okay to collect data when it won’t shape your decision making and there might be a cost to collecting and processing it if doing so advances goals in other areas.

Ticket Reseller War Stories

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About three years ago I wrote about the problem of ticket resellers creating website names that approximate that of performance venues or using names that imply they are the central ticketing source for your city. At the time, my venue saw people who had bought tickets at a big mark up or for events that weren’t actually happening once a year or so. Now that I have moved to new position in a new city, I see it happening ALL THE TIME.

Perhaps one of the reasons this issue is coming to light regularly is that we changed our seating configuration about two years ago resulting in the removal of two rows and various individual seats. The resellers are selling people tickets to those non-existent seats so the problems is very evident very quickly. I just attended a meeting of colleagues around the state and many of them are reporting similar issues with ticket resellers.

Right around Christmas this year, we had a show cancel and in the process of issuing refunds, we had to tell a gentleman that we couldn’t process a refund to his credit card because it wasn’t the card that purchased the tickets–it was the ticket resller’s. He was irate to say the least, especially since he paid about triple the actual cost of the tickets. He demanded we call the company and tell them the show was cancelled since he felt, perhaps correctly, that they wouldn’t believe him.

Much to my surprise, after waiting on hold for quite some time, I was able to get the company to process a refund for him.

We include a warning in all our email newsletters encouraging people to only purchase from us–but that only reaches people who have already successfully purchased tickets from us, not those wishing to attend for the first time.

If you are running into this, there are a couple things you can do. First is to do an online search using various terms like “tickets venuename theater yourtown,” varying the order and removing your venue name and only using generic terms like theater, dance, music. See what sites come up and see what they are selling your tickets for.

Contacting them to tell them to stop probably won’t work, but at least you will be aware of what customers might be seeing.  I don’t know if Google is doing a better job fighting  SEO attempts by these sites, but when I ran a search before writing this post, there were far fewer reseller sites appearing as results before my venue or even on the first page than there were in December.

However, the one that did come up before us is offering tickets in rows that no longer exist to a show that sold out in October.

Something we have done is worked with our ticket vendor to disallow credit card sales from out of state ZIP codes. We are smack in the middle of a state so it isn’t a big deal. Even if you are on a border, you may be able to do this for a significant geographic region across borders. Most ticket reseller purchases we have encountered are from the West Coast or Mountain West.

Be aware though that resellers get around this by using Visa/MasterCard branded gift cards which don’t require ZIP codes.

Another thing to watch out for is people posting on your Facebook events page saying they bought tickets but can’t make the show, encouraging people to send them a direct message and they will sell them cheaply.

Generally what these people, as well as many of the reseller sites will do, is place an order with you after people have contacted them about their “extra tickets.”  I would encourage you to delete these messages when you come across them. One of the big giveaways is that the Facebook account has been created in the last couple months and the person doesn’t live anywhere near you. They probably won’t have a record of purchasing tickets from you either. They may populate their page with pictures and friends connections to add some verisimilitude, but if you look carefully there are some clues.

Today we had a guy offering tickets for an event tonight that was born in Canada, apparently lives 300 miles or so away from us in Florida and is the CEO of a company in Poland.

I am sure there are much more sophisticated techniques other groups are using on larger venues where the return on investment makes it worth it, but I figure this will provide people with a general sense of what to watch out for.

Anyone got any stories or tips they want to share?

Why Do I Have To Call Dun & Bradstreet To Apply For A State Arts Grant?

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As we move further into the new year, many grant deadlines are starting to creep up en masse upon arts organizations. As you are filling out all the mandatory fields in your grant application, you may be wondering why you have to have a DUNS (Data Universal Numbering System) number in addition to your Employer Id Number (EIN), especially since they are both the same number of digits.

You may also be wondering why a commercial data firm like Dun and Bradstreet gets to dole out these numbers, instead of a governmental entity. Well, I don’t have all the answers, but I did provide a good number of them in an ArtsHacker post on the subject a couple weeks ago.

As I write in that post,

The simple answer is that your EIN is associated with your IRS tax records and the DUNS number is associated with your business credit score.

[…]

One reason the DUNS numbers are separate from EIN is that a DUNS number is tied to a physical address. This makes sense in the commercial for-profit realm since a branch of a company in California may have better credit than one in Florida, but there aren’t many non-profits that are so large that they have a single EIN but require different DUNS numbers.

Learning that your DUNS number is associated with your credit score may be cause for concern—how many non-profits are going to have a great credit score after all?

Given that overhead ratio has been used as a measure of effectiveness for non-profits, it isn’t out of the realm of possibility that someone is going to get the bright idea that credit score is a good shorthand for deciding whether a non-profit is being run well. This would be a really bad idea since the standards used to assess credit worthiness of a for-profit entity are inappropriate for non-profits.

But you know, non-profits should be run more like a business right?

In any case, if you would like to know a little more about DUNS numbers and how to get one for your organization, (or see if you already have one), check out my ArtsHacker post.

What Is A DUNS Number And Why Do I Need It?

Still More Engaging Perspectives on Museum Collections

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In the last six months it seems like I have been coming across a lot of stories about how museums tours are presenting alternative contexts for collections. Back in May I was writing about Museum Hack which is providing tours through a somewhat pop culture lens.

Since then I have come across a number of stories about efforts in Philadelphia Museums to provide tours from a number of different perspectives, including those who have lived and played around the ruins of ancient civilizations.

Last week I saw a story in the NY Times about a pilot program University of Cambridge has launched that to provide an LGBTQ+ perspective on their collections. The university recruited Dan Vo who had already established himself as a figure in alternative museum tours to help them develop their series.

His Polar Museum tour highlighted artfully carved whale teeth known as scrimshaw — a way of occupying male whalers so that they didn’t have sex with each other, Mr. Vo said — and items from indigenous communities that showed how fluid gender roles were in some Arctic populations.

Tours like these are important for the future of museums, Mr. Vo said in an interview later. “It makes them relevant,” he said, “and people want to see themselves reflected in collections.”

The article quotes Alistair Brown, policy officer at the Museums Association who says museums

“are looking at radical ways of reappraising their collections,” he said in a telephone interview. “They’re either inviting critical and diverse voices into the museum, or at least welcoming their presence if uninvited.”

Some of the tours aren’t as welcome as others. The NY Times also highlighted Uncomfortable Art tours given by Alice Procter which highlight the imperialism and colonialism underlying museum acquisitions. She has received death threats because promotional images on her website label Queen Elizabeth I as a slaver and Queen Victoria as a thief. The British Museum created a tour series of their own in response to Procter’s which highlights the specific provenance of objects in their collection.

Examples like these (including the ones I cited in earlier posts) can provide a real sense of the potential inherent in museum collections and the type of things people are curious to know.  It also highlights the type of details arts organizations should know about their offerings whether it is museum objects or works being performed.

It has only just started to occur to me that this is a result of the development of Professional-Amateurs predicted 15 years ago and has become something that can both challenge and threaten arts organizations and greatly enhance the work they do.

Trees Come With Unexpected Baggage

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In my post yesterday I referenced the difficulty non-profit arts organizations have with conducting outreach activities that have relevance to communities. I and others have also frequently written about the problems with the way arts organizations approach relations with underserved communities, especially communities of color.

The honest truth is, a lot of non-profit organizations find the work they are doing has poor resonance with the communities they hope to serve. I was reading a piece on CityLab today about an organization that is trying to plant trees in Detroit. You would think this is a pretty non-controversial endeavor, but many neighborhoods in Detroit had a narrative of distrust in which trees figured prominently.

But as I read the article, I felt like so many phrases and terminology were exactly the same ones that crop up in discussions about how arts organizations need to frame their approach and relationships with underserved communities.

For example,

Elliot Payne, described experiences where green groups “presumed to know what’s best” for communities of color without including them in the decision-making and planning processes.

“I think a lot of the times it stems from the approach of oh we just go out and offer tree plantings or engaging in an outdoor activity, and if we just reach out to them they will come,” Payne told Taylor.

Cut out the references to tree planting and outdoor activity and it immediately sounds like a conversation at an arts conference without even needing to insert arts terminology.

Then there was this passage:

However, from reading excerpts of Carmichael’s interviews with TGD staff members, it’s clear some of the tree planters thought they were doing these communities an environmental-justice solid. After all, who would turn down a free tree on their property, given all of the health and economic benefits that service affords? Perhaps these people just don’t get it. As one staff member told Carmichael in the study:

You’re dealing with a generation that has not been used to having trees, the people who remember the elms are getting older and older. Now we’ve got generations of people that have grown up without trees on their street, they don’t even know what they’re missing.

How many times have you been part of a conversation where those advocating for the value of the arts talk exactly along these lines? – People don’t understand the value of the arts and the benefits they afford. The younger generation isn’t used to attending/participating in arts experiences. They have grown up without arts educational classes or opportunities to attend performances, they don’t even know what they’re missing.

What was really interesting to read was how residents of neighborhoods and the city were operating from two different narratives about trees. A researcher was surprised to learn that nearly a quarter of the 7500 residents the tree planting organization approached rejected the trees. When the researcher spoke to residents, they told her about how the city cut down the elm trees that used to line the streets after the 1967 race rebellion so that it was easier for police to conduct helicopter surveillance. The city, on the other hand, said they cut down the trees and sprayed them with DDT from helicopters in order to stem the spread of Dutch Elm disease which threatened during that time.

It was this conflicting narrative that motivated residents to reject the trees. They were already well aware of the benefits of trees in providing shade, improving home values, filtering air pollution, etc., it was just that they didn’t trust the motivations of the city.

This made me wonder if people were more aware of the benefits of the arts than we believe and there are narratives that inform a sense of distrust. Ideas about what the arts are and who they are for may comprise a large part of that narrative.

There was also a far more practical consideration fueling the rejection. People felt someone else was deciding what should be planted and where without having any conversations with the people who would have to live with the trees —and rake the leaves and branches that fell. The city doesn’t have the resources to trim the trees or remove dead ones that threaten the fall so the residents would bear the consequences.

What I could really empathize with was that The Greening of Detroit, the organization planting the trees, probably felt like they were doing a lot to have conversations and involve the community in a discussion about the tree planting.  In retrospect, there were missteps in their approach and they didn’t dedicate enough staff resources to outreach. However, they held community meetings and placed door hangers, both of which discussed their plans and their commitment to maintain the trees for three years following the planting.

Unfortunately, none of these things made the right connection with the residents but I could see a lot of arts organizations in similar circumstances feeling that making the investment to take those steps was doing a good job by residents.

It seems like the really, really retail, one-on-one interactions that were part of the researcher’s follow up was what was needed to make residents satisfied they were being heard.

One Detroit resident whom Carmichael interviewed for her study told her: “You know what, I really appreciate you today because that shows that someone is listening and someone is trying to find out what’s really going on in our thoughts, the way we feel, and I just appreciate you guys. And maybe next time they can do a survey and ask us, if they would like to have us have the trees.”

What’s It Say When Washington Post Critic Say Arts Need To Work Harder At Relevance?

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Washington Post music critic Anne Midgette wrote a piece this week about the difficulties classical music outreach efforts face. (h/t Artsjournal)

My first reaction was one of mild intrigue since I don’t think I have ever seen a critic from a major newspaper address these difficulties which arts bloggers have been discussing for years. I took it as a sign of the way things were shifting that there was such a public acknowledgement.

Midgette was watching National Symphony Orchestra (NSO) music director Gianandrea Noseda participating in an NSO outreach to a high school. She noted that as good a communicator as Noseda is, there are some factors conspiring against his efforts.

Noseda himself, an Italian who lives largely in hotels, can’t be expected to gauge the context in which these kids live. He assumes they’ve seen “Mozart in the Jungle,” because he’s heard it’s a TV show; he assumes they’ve watched the Golden Globe Awards. A-plus for the effort to establish cultural relevancy, but as well-meaning and informative as his comments are, he isn’t telling these students why they should care about the roster of unfamiliar European male composers being thrown at them.

She cites the example from 2007 when violinist Joshua Bell played in the Washington, DC metro and no one stopped. (Long time readers may recall I was not impressed with that stunt)

Midgette goes on to say,

In the wake of that controversial performance, one busker said something that stuck with me: Musicians who regularly play on the street, from violinists to singers to trash-can drummers, learn how to connect with passersby in such a way that this doesn’t happen. Classical musicians aren’t usually trained to establish this kind of rapport, and even a born communicator like Noseda can’t do it single-handedly.

Toward the end of the article, she makes the following observation,

Outreach risks taking on a missionary, self-satisfied glow, getting caught up in the innate value of sharing such great music with those who have not been privileged to have been exposed to it. Lurking within this well-meaning construct is the toxic view of music as a kind of largesse: the idea that this music is better than the music you already like. The school concert, with all the best intentions, to some degree demonstrated that if classical music is offered in its own bubble, without context, it has little chance of really connecting with new audiences — though, as some observed before the school show, if even one student leaves with new ideas in her head, the attempt will have been worth it.

I have long supported the notion that arts training programs should include courses and opportunities for artists to develop that rapport. At my last job I started a visual arts fair whose primary motivation was to give students and community artists the experience of speaking to the general public about their art in a relatively low stakes environment.

The classroom environment is pretty safe and everyone around you speaks with the same vocabulary. That can get in the way of relating to audiences when it comes to performing professionally. Students don’t necessarily need to be forced to busk on a street corner five hours a week for a semester, though that might be effective. With a little effort, creativity and a commitment to helping students pick up relational skills they need in their careers, they could be better prepared.

Let’s also acknowledge this isn’t a problem borne solely by artists. Arts organizations in general are struggling to find the language and rapport to position themselves as relevant to audiences.

CRM Software Isn’t Strategy

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Arts Professional UK had a great piece on developing a customer relationship management strategy (CRM). It is chock full of great resources including case studies, guides on how to choose a ticketing system and analyzing the costs of a ticketing system. It got me thinking about approaching Drew McManus about employing his web expertise to write something similar in the context of U.S. arts organizations for the ArtsHacker site.

A lot of the materials from that site appear to absolutely be useful for U.S. non-profits so take a look.

The thing that really caught my eye though was that customer relationship management (CRM) was first coined in 1995 and a lot of arts organizations are just starting to think along these lines nearly 25 years later.

Although technology is really what makes it possible to cross reference and analyze information in an effective amount of time, the heart of CRM is an organization wide investment in using the information to inform interactions with customers.

In other words, it doesn’t matter how sophisticated and informative the analysis produced by a CRM system if staff isn’t using it in decision making and conversations with customers.

As Helen Dunnett writes in the Arts Professional UK piece,

A key factor for success is embracing CRM as a strategic function that is led from the top and not seen as purely a marketing function. Being clear about the end-game and the cultural change that will be needed is important in ensuring the technology is used effectively. CRM isn’t a quick fix: the process requires a fundamental change to the way strategies are planned, budgeted, communicated and monitored. CRM has to become a way of life.

Sure, that is all well and good to say, but cost is pretty much the big factor and this sort of data processing capacity doesn’t come cheap, right?

Yep, you are right and this is how to approach that question according to Dunnett,

Cost is often highest in the minds of many arts organisations when considering an appropriate CRM/ticketing system, but there quite simply isn’t an inexpensive system that will offer the necessary functionality.

Do your research across several system suppliers and work out the cost of ownership over a three-to-five-year period. This is the best time period to test comparative cost-effectiveness,…

This becomes especially important when looking at systems that charge on the basis of a commission on the value of sales. 2 to 3% can sound like a low percentage but you need to be clear about what constitutes a sale

California Symphony–They Speak Your Language

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I was excited to see Aubrey Bergauer posted a follow up to her original 2016 Orchestra X post regarding how the California Symphony was acting on the feedback it has received about the concert planning and attending experience. I have written about some of Aubrey’s work since then, but I was eager to see a cumulative reflection.

Unfortunately, her post came in the middle of the holiday production crunch so I only got around to reading it this week.

A couple of really interesting things that caught my attention in this latest post. First was the counter-intuitive value in leaving past events posted on the website. I always want to get the clutter of old information off my website so it is easy for potential attendees to find the information they want. While this is probably an important practice generally, for the California Symphony, leaving that information available helped bolster their credibility. She writes,

1) As the season progressed, this list got awkwardly short, especially for an orchestra like the California Symphony that doesn’t perform as frequently as our bigger-budget peers. Participants told us they couldn’t believe we didn’t perform more often, and it looked even worse when only a few concerts were on that list. 2) As they were trying to “get a sense of what we’re about,” as they said, they couldn’t really tell based on only a handful of upcoming shows

Another thing is that they started running digital ads in both English and Spanish. The Spanish ads have a link to a Spanish language landing page.

That pilot test did lead to a measurable increase in Latinx households, and so we decided to put some money behind developing the new site in both languages. Now, when we run ads in Spanish, we can link to landing pages in the same language, another step in making this important segment in our community feel invited and welcome here, as well as give them the information they need to join us.

This was not new information to me because Aubrey has been reporting her success attracting a broader audience segment on Twitter for a few weeks now.

While she didn’t report on the outcomes of the changes, her discussion of how they adjusted some of the website sections to be outwardly focused rather than inwardly focused gave me something to think about. For example, instead of “Education” as a navigation header they are using “Off Stage” with subheaders focused on kids, adults and artists. They also changed “Support Us” to the more outwardly oriented “Your Support.”

A lot of the work they did was in the area of providing background information both in their program book and website. Their program notes are more about the background of the artists and music than the technical details of the music. They have song clips and information drawn from Wikipedia available online for those who want to know more. They changed their writing style to short bullet points rather than paragraphs.

Aubrey provides the rationale behind these changes based both in research and user feedback so it is definitely worth while to read this recent post.

Who Knows The Problem Best, Makes The Decision

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Recently over at Nonprofit AF, Vu Le talked about the problem of decision fatigue experienced by executives and other leaders. He mentions that his organization has been using an alternative decision making process called Advice Process though he doesn’t like that name and suggests,

Feedback-Informed Networked-Autonomous Lateral (FINAL)

[…]

In the FINAL decision-making process, whoever is closest to the issue area is the person who makes the decision, provided they do two things: Check in with people who will be affected by their decision, and check in with people who may have information and advice that might help them make the best decision.

The web page Vu links to explaining the Advice Process makes it clear this is not consensus building.

It is a misunderstanding that self-management decisions are made by getting everyone to agree, or even involving everyone in the decision. The advice seeker must take all relevant advice into consideration, but can still make the decision.

Consensus may sound appealing, but it’s not always most effective to give everybody veto power. In the advice process, power and responsibility rest with the decision-maker. Ergo, there is no power to block.

Vu lists a number of benefits to this approach including cultivating an environment where there is better decision making, critical thinking and relationship building. He also says employees feel more empowered and supervisors’ role in the relationship is more focused on coaching and support.

He also admits there is definitely a learning curve that requires trust, restraint, tolerance, and permission to fail as a result of poor decision making. He mentions it can occasionally be difficult to discern with whom decision making should reside and there are some decisions just too big to be made by one person.

There is also the issue that some people and organizational cultures may not be in a place to adapt to this approach. Shifting from a familiar dynamic is not always easy and people want to maintain known roles.

One of the commenters, A Nia Austin-Edwards, shared an anecdote about an organization whose executive director ceded decision making in a similar manner. The staff wasn’t educated and prepared in the process and consistent coaching wasn’t provided to guide the staff. This was exacerbated by some traumatic organizational history.

But overall this may be something your organization might want to consider adopting. Some of the burn out staff may experience may be attributable to a feeling a lack of control and authority within the organization–that they are subject to the whims of others whose motivations they don’t understand. A structure that allows people to become more involved in decision making may help alleviate some of that.

No Such Thing As Free Parking

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Gene Tagaki at Non Profit Law blog tweeted about IRS guidance for non profits that are now faced with having pay to taxes on the parking they offer employees.

If you didn’t know that you had to pay taxes on free or subsidized parking now….well you aren’t alone. It came as a surprise to a lot of people at the end of last year. Basically, whether you are an employer or an employee where free or subsidized parking is part of the employment package, there is tax to be paid.

The new rules aim to help taxpayers calculate the amount of parking expenses that aren’t tax deductible anymore since the passage of the TCJA. The guidance also is supposed to help tax-exempt organizations and their accountants figure out how the now nondeductible parking expenses can either create or increase unrelated business taxable income, or UBTI for short.

If any of this concerns you, you may want to read the article and chat with your accountant. The new guidance from the IRS is causing a lot of grumbles due to how late it is. (Mea culpa, I meant to post on it months ago, too)  A lot of non-profit groups were hoping for a repeal of these rules rather than tardy details on how to comply with them.

The Nutcracker For Chicago

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I just saw this article on NextCity about the Joffrey Ballet’s effort to “make a new American Nutcracker” by setting the story in Chicago during the 1893 Colombian Exposition/World’s Fair. (The Joffrey has long had a version of Nutcracker that was set in America in case you were wondering if there was an “old” American Nutcracker.)

The article asks, “Is This the Most Graceful Urban Planning History Lesson Ever?” which is an entertaining concept in itself. But the Joffrey company tries to put an authentic American flavor to the story in this most recent version choreographed by Christopher Wheeldon,

The show then depicts immigrant construction workers at a modest Christmas party — a far cry from the traditional setting of an opulent upper-class home. It revises protagonist Marie (sometimes called Clara) from a rich girl dreaming of exotic sweets to the child of an impoverished single mother, dreaming of a visit to the multicultural exhibits at the upcoming exposition.

Part of the idea is to capture the childlike wonder that the real exposition evoked. “The World’s Fair was a truly magical turning point for this city,” Joffrey Ballet Artistic Director Ashley Wheater explained

PBS created a documentary explaining the concept and process behind creating the Joffrey version last year. They do some amazing things with their re-imagination of the story, including puppets by Basil Twist. Not to mention dancing walnuts–because you know, how can you have a nutcracker and no nuts?  Nearly every production of Nutcracker has been violating the rule of Chekov’s gun.

Is Art Dishwasher Safe?

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After long correspondence (both in years and text length), I finally had an opportunity to meet with Carter Gillies over Thanksgiving weekend.  On at least one occasion I dubbed Carter “potter-philosopher,” because he has studied and practiced both disciplines.

Carter has been a big proponent of measuring the value of the arts on their own terms rather than their instrumental value to stimulate economies, raise test scores, cure cancer and bring world peace.

We spoke and debated for many hours on these ideas. However, the really challenging conversation was the one I had with myself days later. It is a conversation that millions have had and never concluded satisfactorily.

Before I left Carter’s house, he took me back to his studio and told me to pick out whatever I wanted. I grabbed a bowl that caught my eye and Carter discussed why he liked the glaze he applied to it, pointing out the subtle golden flecks that dotted different places.

A few days later he wrote me thanking me for visiting and hoping I enjoyed eating out of the bowl.

I was mortified. How could I eat out of that bowl? It was a piece of art that represented the culmination of our relationship to this point. I had it prominently displayed on a table in front of my sofa.

But then when I thought about it, I have two mugs given to me by one of the directors of the art museum back where I previously lived in Ohio. I drink out of those all the time. In fact, I am drinking out of one of them right now, totally unplanned. To leave them in the cupboard and not use them would be a small betrayal of my relationship with her, implying they were not good enough to eat out of.

I have endowed both the bowl and mugs with value derived from my relationship with the makers. My conclusions about what the appropriate treatment of each are completely opposite and pretty illogical.

I am not even sure the question here is “what is art?”

Does mundane and common use diminish an object’s identity as art while preserving it in an untouched and stationary state except to dust it impart greater identity as an object d’art?

The makers are both in my mind and heart when I see and use these objects which is part of the value for me. Does sentimentality contribute or detract to the objective value of these items?

These are questions that can be addressed forever. But this also illustrates why it is so much easier to talk about the value of art in terms of instrumentality. Instrumental measures are things people can grasp on to much easier.

The big problem, however, as Carter points out is that we never really try to introduce the conversation with policy makers about why we value the arts.  It can be really easy to talk in a passionate way about why you value the bowl on your coffee table and the mugs in your cupboard as well as the stuff hanging on your walls.

Yes, there is no facile way to empirically say the bowl is more valuable than the mug. There is a whole lot of complicated factors that contribute to record breaking auctions at Sotheby’s .

People value art and creativity in their lives for reasons that have nothing to do with what they can sell it for or enhancing their test scores.

The first step is opening your mouth to mention that the true value of a creative expression is divorced of these measures and potentially even divorced from another person’s perception of that creative expression.

Joe Patti's Musings on practical solutions for Arts Management

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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