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When The Marketing Department Is Expected To Do A Lot Of Heavy Lifting

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I know I have been citing Seth Godin a lot lately, but he has had a lot of posts that seemed relevant lately. One of his recent ones addresses how marketing is expected to do a lot of the lifting for a company.  In his post, he suggests that it is because no one has clearly defined the boundaries of what marketing is supposed to be doing.

This is just an excerpt of the full list of roles he identifies:

That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be.

Is it:

Advertising
Publicity
[…]
Making the logo pretty
[…]
Maintaining the status quo and not screwing up
Keeping the website running
[…]
Community engagement
[…]
Customer service
Customer delight
[…]
Branding (whatever that is)

And seven other things we could name and argue about…

If people are confused about what they do, perhaps that’s why it’s hard to move forward. What’s this meeting for? How do we know we’re working on the right things? What’s important?…

I have been preaching that marketing is everyone’s responsibility on my blog since the early 2000s. Apparently, I have been preaching it a lot in real life too because one of the marketing staff at my job named the folder in which all staff members can place images, videos, stories, etc they collect during events “Marketing Is Everybody’s Job.”

While there should be clear boundaries about what the marketing staff is expected to accomplish, the concept of who contributes to the accomplishment of those goals shouldn’t be siloed. If the message being broadcast via different media channels is that You are the audience we want, the all members of staff need to know they have to reinforce that message when they encounter the potential audience.

More Untruth In Advertising

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Over the course of the years, I have written on the practice of chopping up reviewer quotes and fitting things back together to make it sound like the critic enjoyed the show. It is called contextomy, by the way.

Thanks to Rainer Glaap who sent me another great example written by reviewer and columnist David Benedict for The Stage.

Benedict cites one example where Ben Brantley, former critic for the New York Times and Jesse Green, the person who replaced Brantley, were both recently had reviews of a show quoted even though Brantley left the paper over three years ago.

Beneath the words “True art sparks debate”, the ad quoted opposing one-liners from two Times reviews: “A stirring blockbuster” – Ben Brantley and: “An overeager blur” – Jesse Green.

….But Schulman smelt a rat, not least because Green succeeded Brantley as the Times’ theatre critic more than three years ago. Brantley’s review was for an earlier incarnation of the show way back in 2018.

It gets worse. None of the words quoted from either critic appeared in print consecutively. Those phrases were assembled from words that weren’t originally even in the same paragraph, let alone sentence.

Benedict recounts an instance when he was having lunch at a friend’s house and told the other guests about how he was misquoted in an advertisement for a show in which he wrote:

“The Sweeney Todd sequence is built around the rhyme: ‘He’s got a chopper/ Oh, it’s a whopper.’ If schoolboy innuendo is your bag, book now.” Passing the Duchess Theatre a little later, I was less than pleased to see my name outside accompanied just two words from my review: “Book now.” After my complaint and much-feigned innocence and wringing of hands, the producers finally took it down.”

The twist to this story is that apparently that specific anecdote was used in the development of truth in advertising law for the European Union–only now that the UK has left the EU, it isn’t applicable.

To my astonishment, one of the lunch guests piped up: “It’s you! I know that story because I drafted the EU directive on false advertising. You’re cited in European case law.” The trouble is that post-Brexit, EU directives no longer apply.

Getting All Eyes And Minds On Accessibility

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Yesterday, the Western Arts Federation (WESTAF) sponsored a webinar on accessibility lead by Betty Siegel, Director Office of Accessibility and VSA at The Kennedy Center.

Siegel was absolutely fantastic. Her presentation was dynamic, full of relatable examples, and humor. One example she gave as the best sources of information about the history of accessibility was Comedy Central’s Drunk History episode on Judy Heumann’s early advocacy for disability rights. She frequently claimed the Drunk History series was a primary source of information for her.

While she did talk about legal and human dignity issues associated with accessibility, the overall goal of her presentation was about getting staff and volunteers to the point of internalizing the philosophy of making spaces and events accessible. You can renovate the physical space and compose policies, but if everyone isn’t invested in the practice, situational barriers may arise that people overlook as problems.

The example she used was of a historic building that has stairs at the front door and a ramp to a side door. The janitor opens both doors every day, but one day he is absent an a staff/volunteer comes in and not being aware of the full practice, only unlocks the front door.

Interestingly, that aligned with an experience I had just a week earlier when I realized that cleaning or facility staff might be deactivating the powered doors in our buildings at night and no one was turning them back on in the morning.  If someone hit the door plates, they wouldn’t open. So I had taken to tapping the door plates on my way in every day to make sure the doors swing open. But I also need to make sure everyone else is checking the doors as well.

Video of the webinar below. List of resources WESTAF provided below that.

 

 

Accessibility Resources

  • U.S. Department of Justice (DOJ): 
    • 800-514-0301 (voice); 800-514-0383 (TTY)
  • U.S. Access Board:
  • ADA Centers National Network:
    • 1-800-949-4232
  • W3C (wcag 2.1 aa)
  • National Endowment for the Arts:  
  • Access Smithsonian:  
  • Kennedy Center Office of VSA and Accessibility:  

Toward A More Shared Curation Experience

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I’m not really a big fan of improv, but I was intrigued by the concept of a show called The Worst Cafe in the World, which has transferred from Belfast to Off-Broadway this month.

The show is described as:

The show actually gives audience members a menu of theatrical moments to choose from, and based on their selections, the cast will piece together the show. Menu items include an inspiring monologue, an improvisation calling for audience involvement and a digital experience focusing on the power of technology.

According to a press release, ticket holders should also expect different nightly specials to define their experience: think pop-up guests, delectable food and more. Even better, every guest will receive a complimentary beverage and snack upon entry—treats that sound even more exciting given that tickets only cost $25.

And I agree. All this for $25 in NYC? Amazing.

Granted, the concept isn’t really new or novel. I presented a concert nearly a decade ago where the singers provided a menu of songs the audience could choose from. It was around Christmas time so there was a good mix of operatic pieces along with sacred and secular carols. The menus were numbered so the production used a random number generator to determine what audience member got to choose the next song. I have seen groups use the choose your own aria format for fundraising events.

Despite this, I feel like this type of interactive option is under used for many performing arts events outside of improv. I am not sure why given that you can easily control the list from which people select in order to ensure a high quality experience. It is an opportunity to provide the experience of a shared curation and increase audience investment and involvement.

Filling Freed Up Space With Generosity

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Seth Godin often posts on the theme of generosity.  Looking back at my past posts, I quickly came up with a handful I made about his discussion of the links between generosity, creativity, and leadership.

He recently made another post on the theme of fear being self-centered and generosity allowing you to overcome fear.

Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold. And if you’re worried about the customer instead of your quota, making a sales call is easier too.

The key scene at the climax of the Wizard of Oz happens when Dorothy intercedes on the scarecrow’s behalf. Once again, she finds the courage to overcome her fear when she’s generously supporting a friend.

It’s more than a shift in narrative. It’s a shift in intent.

His reference to a sales call actually reminded me of the early days of my career when I worked in a ticket office or supervised people in a ticket office. Because there was always a deluge of calls and people standing at the window, there were often instructions about who to prioritize (e.g. phone before in-person, in-person before phone, alternate between the two). Likewise there was often discussion about techniques to move conversations along to attend to the next customer so that people weren’t waiting in a queue either physically or over the phone.

Overall it was a matter of providing a good customer experience over wanting to sell as quickly as possible. However, I would really get anxious as I saw a queue growing. There was a certain degree of fear in being perceived as not effective and efficient at processing the orders. In most cases, it was the immediate customer that had questions or was indecisive that was holding things up. But the anger and frustration was likely to fall upon staff rather than the departing customer.  And the mentality that you had to move a person along quickly probably wasn’t conducive to creating a positive interaction.

Since the increase in the use of online ticketing, that sort of situation has greatly abated allowing staff to take a little more time to answer people’s questions and allow them to mull their choices. In some respects, it may not be a really effective use of time to allow people to monopolize your time, but there is more opportunity to allow customers to feel attention is being paid to them.

Technology like online ticketing allows people to select the level of attention they need. Obviously, there are two sides to this situation. Technology makes it easier for businesses to ignore customers and force them to navigate confusing processes. Likewise, in the absence of past demand, live staffing of box offices is often scheduled for shorter periods of time.

But even at times immediately prior to a performance, the fact that people can pull up their tickets on their phones or flash a piece of paper they printed at home, the demands on ticket office staff are less than they once were. There may be problems with online orders that need to be resolved and people who requested the ability to pick up tickets at the door, but the ability to take more time to address these requests is comparatively greater than it once was.

While this doesn’t illustrate Godin’s point of making a decision in the moment to be generous to help others allows you to overcome fear, it is helpful to consider that we have more tools at our disposal that free us up to be generous.  There is more opportunity to fill that vacuum with generosity and attentiveness rather than reserve it for our own use.

Helping People Persuade Themselves

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Seth Godin made a post recently suggesting that the most effective persuasion occurs when we persuade ourselves.

The purpose of the memo or the table or the graph or the presentation is to create the conditions for someone to make up their own minds. Because it’s almost impossible to make up their mind for them.

This post seems to dovetail pretty well with the “Jobs to Be Done” theory Ruth Hartt espouses for arts marketing. This is the idea that people purchase things that they feel will solve problems they face. These needs are more complicated than just food, shelter, clothes, etc. The statement the food, shelter, clothes, etc., make about you and make you feel about yourself may factor in. So in that regard it may not be a product or service people purchase, but time spent with others, spent recharging, spent improving knowledge and expertise, etc.

As Godin says, the approach and tools you use to communicate with people has to facilitate them convincing themselves that what you offer will meet a need, solve a problem, complete a job to be done.

Ruth made a mock up video along those lines a couple years ago.  Some of the things Godin identifies as being barriers to self-persuasion are similar to issues Ruth has identified in arts marketing. They all have to do with mistakes people make when telling their story.

Godin writes:

Sometimes, we are entranced by our own insight, or impressed with our communication tools. We let facts, formatting and filigree get in the way of a good story.

And sometimes, we’re afraid of our power, so we bury the lede too far, letting ourselves off the hook by not influencing someone else.

Once in a while, we do the opposite. We say what we mean so clearly and so directly that the story disappears and the facts bounce off the inertia and self esteem of the person encountering them.

 

Getting Into Art Can Require Seeking Something Of Yourself In Art

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Last month Vox had a piece by Courtney Tenz about how to interpret art. It isn’t the sort of article you can simply link a social media post to for your audiences to read. One of Tenz’s core points is that art often isn’t immediately digestible at a glance. But there are takeaways organizations can use when having conversations like “If art’s such a central tenet of our culture, though, why do so many of us feel like we just don’t get it?”

Tenz says one of the barriers she likely faces is being told by a teacher she would never truly understand the beauty of Monet. But she still desired a relationship with visual art:

I realized, I had to build a relationship with art. I not only had to take it in regularly — akin to something the writer Julia Cameron calls “artists’ dates” in her book on creativity, The Artist’s Way — but I would also need to sit with it when I did.

The first step she lists for learning to interpret art is to view it as an interactive adventure where you as the viewer have license to decide what is interesting and meaningful about the piece. In that vein, take the time to evaluate what you think about the work rather than just give it a passing glance.

Correspondingly, the second step is to be open to feeling discomfort with the experience:

…And truthful art can make people wildly uncomfortable. “But that discomfort is such an important part of the work,” Deal says.

In this case, part of not getting the art could stem from a reluctance to confront that discomfort. As Langer writes, teaching art is an education in feeling; when art gives rise to emotions that we do not always have access to, it can feel too tough to manage. Yet it is in grappling with those emotions that the connection to art — and, ultimately, understanding it — is forged.

“How do you teach a willingness to be uncomfortable?” asks Ovenden. Even as an avid lover of art, she finds the emotional response doesn’t always come easy. “It can be really overwhelming.”

The third step Tenz lists is related to the first – “Keep an eye out for glimmers of your own experience.” Finding what is relatable to your life and seeing yourself reflected in something contributes to an increased comfort and perhaps increased understanding.

“Or, as Karen K. Ho told me, if you start to think about the arts as a way of transforming time or transforming your experience — if you move beyond the surface response of “this is a nice picture” or “this is a picture that sucks” — then looking at art can be a really interesting endeavor”

Customer Centric Marketing Tips All In One Place

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I have been writing about the importance of providing audience focused marketing and experiences for a number of years now. These three links are just representative of  the hundreds of posts I have made on the subject. Even having written all that, it is often difficult for me to remember all the tips and ideas when it comes time to put them into practice.

Therefore, I was happy to see that Ruth Hart posted her “Three foolproof tests for customer-centric arts marketing” on LinkedIn. Additionally, she provided a link to a customer-centric arts marketing check list on her webpage. I eagerly downloaded it last week and it is great.

Now if you go to download the check list, you will note that she asks for your contact info in exchange for the list. That may make you a little wary of providing it. You don’t know how your contact info is going to be used. Is Ruth going to start spamming you will emails trying to sell you a service?

I mean, I am pretty sure someone scraped my contact information from LinkedIn or married my email address from one source to my LinkedIn profile because I get repeated emails about franchise opportunities referencing an former job title and location from people every week with subject lines saying “Re:Re:Re:Re: Executive Director opportunities.”

Stuff like that is pretty annoying.

But I have a pretty high level of trust in Ruth to conduct her communications in a constructive manner. I have been following and interacting with her for awhile and she seems to practice what she preaches in terms of not doing stuff like spamming ticket buyers, etc with sales pitches or donor requests.  She writes about how that will erode relationships with audiences and community, and from what I have experienced she seems to follow her own advice. I haven’t gotten spammed by her yet.

And no, the link I provide to her check list isn’t some sort of affiliate program where I get something if you sign up.

While I would usually like to excerpt multiple suggestions from that list, I want to honor the work she did to put it together.

Except, I will note that this post does reflect one of the points on her list and include that one:

Provide info to eliminate “threshold fear” such as concert running time, what to wear, and other FAQs

By trying to assure you, quite sincerely, that my experience thus far has shown me that Ruth won’t spam you if you provide your contact info in exchange for her list, I am attempting to eliminate a type of threshold fear you might have.

ASL As Part Of The Performance Rather Than Reporting The Performance

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There was a really interesting article in Dance Magazine about artists using American Sign Language (ASL) as part of dance performances or to underscore movement in shows. One choreographer, Bailey Ann Vincent, says that she knows most of the audience is hearing, but if there is someone that communicates using ASL, they will have a richer experience:

For Vincent, using ASL in her choreography—which might mean incorporating a sign to emphasize an emotion a character is feeling, or to communicate what a lyric is saying—is both an artistic choice and an accessibility-related one. Though her audience is mostly hearing, “I still try to approach all our shows assuming there might be someone who is Deaf in the audience,” she says.

Another dancer said when he was asked to move beyond the role of an interpreter for a performance, it changed his perception about the role of ASL as a medium of communication.

…“She asked me to represent all sounds in sign language, and also use my body as a dancer,” says Kazen-Maddox. “It was the most mind-shifting thing for me, because I was seen as an artist and a dancer and a performer, and was also representing in sign language everything that was happening.”

The experience was the beginning of a shift in Kazen-Maddox’s career, away from simply facilitating communication between­ Deaf and hearing individuals as an interpreter­ and towards an emerging genre Kazen-Maddox calls “American Sign Language dance theater.” But it was also indicative of a wider shift in the performing arts, one that is more artistically fulfilling for Deaf and ASL-fluent artists and that also repositions accessibility: Rather than something tacked on to and separate from the performance, it is something deeply ingrained and integrated.

But as you might imagine, as the use of ASL as an artistic element increases, there are concerns about it being co-opted. It is important to remain conscious and thoughtful about the intent behind the use of ASL as an artistic element and avoid employing it in a superficial manner or in the service of ill-considered goals.

…And when hearing artists and audiences value how signs look over what they mean, the fusion of dance and ASL can become offensive rather than enriching. Antoine Hunter..gives the example of a hearing choreographer asking him to “reverse” a sign because it would look cool, which then made it meaningless or changed it into a distasteful word.

“When people who are not native signers see ASL incorporated with movement, they’re like, ‘Oh my gosh, it’s so beautiful,’ ” says Alexandria Wailes, a Deaf dancer and actor, through an interpreter. “Which is valid in its own right, but ASL is a language that is tied to culture, communities, and history. It’s not just something that you look at or do because it feels cool and it’s beautiful.”

Growing Trust And Confidence In Times Of Decline

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Seth Godin recently made a post citing a Brookings Institution survey series that showed a decline in confidence in multiple institutions and companies since 2018.   Godin notes that some of the decline may be due to news and propaganda eroding the general perception of institutions with which people don’t regularly directly interact. But he suggests that by and large, the diminished confidence is due to companies trading trust for short term profit.

Amazon and many other companies went from investing heavily in being reliable, trustworthy and fair to taking persistent steps to trade these valuable assets for quarterly results. It’s worth being clear about this–they did this intentionally. They decided that the confidence consumers had placed in them wasn’t worth as much as the shortcuts they could take to increase profits instead.

Near the end of his entry, he writes:

This is the opportunity you’ve been waiting for–to become the one that earns the benefit of the doubt.

As I was reading his post, I was thinking along the same lines. Surveys have shown that arts organizations, and particularly exhibit based experiences like museums, parks and zoos have been enjoying an increased level of trust since Covid restrictions have ended. The ability to control spacing between oneself and others in exhibit based experiences gave them a slight advantage over performance based entities, but both types of spaces have earned a greater measure of trust over the last couple years.

There is an opportunity to retain and grow that trust by examining interactions with experience participants to ensure you aren’t undermining that trust with anything that appears to be trading it for easy gain. There will always likely be some negative interactions people will have with your organization, but those interactions won’t necessarily significantly diminish the level of trust people have if it is handled well.

After all, we have probably all had interactions where we got what we wanted, but still had a sense that we were held in low regard by the company and organization. Air travel immediately comes to mind. Many people can probably remember two-three instances where they were on equally crowded travel conditions, but you felt more attentiveness and care being paid in one instance versus the others.

Think about how you can continue to exhibit trustworthiness and care, and potentially grow that in contrast to people’s experiences elsewhere.

Who Will Make Classical Music The Next Old Spice?

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So hattip to Ruth Hartt who linked to a piece by David Taylor who argues that we shouldn’t be linking the lack of music education in schools to diminishing audiences for classical music. He points to the fact that other musical genres enjoy a fairly good level of support despite not being included in a formal curriculum.

….classical music education continues to be invested in significantly higher than other music genres. If you drive past a school, you will see students carrying violins, tubas, flutes, cellos, and all manner of classical instruments. But you won’t see some poor kid dragging along a set of turntables to school. I don’t think there is a person alive who has said “I’m not really into Electronic Dance Music, and that’s probably because I didn’t have access to DJ lessons as a child”.

EDM, Dubstep, Grime, and Hip-Hop have all thrived over the years despite there being no formalised music education. The significant majority of people who enjoy pop and rock music won’t have come to enjoy it through music education.

[…]

It is counterproductive, elitist, and dangerous for us to keep shouting about how we need music education to save classical music audiences as it reinforces the idea that you need to be educated in it to enjoy it, and if you are not then classical music is not for you.

He goes on to cite a number of studies which have been published over the last five years that find that younger generations (under 35) actually listen to classical music more frequently than their parents. From a quick scan of some of the studies, this listening seems to be happening outside of concert halls.

But they are listening and their numbers are growing, Taylor notes. What needs to happen is to give these audiences a reason to enter the concert hall, if that is where organizations want them to be.  He cites brands with uncool images like Old Spice which have worked to re-position themselves. (I would add Stanley cups to this). He points to Marvel which expanded their audience from consumers of print media to movies and television.

It certainly isn’t fast or easy to accomplish this sort of shift. It took Marvel awhile to hit their stride. I remember a number of misses and flubs before the first Iron Man and Avengers movies came out.

There is a fear that any changes that are implemented may alienate current audiences who provide admittedly dwindling support. But younger generations may have different ideas about how and where they want to experience classical music. The most effective approach may not typically put both groups in the same spaces as each other.

Secret Lonely Lives Of Arts Loving Kids

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Artsjournal.com linked to a Hudson Review piece by poet and former NEA Chair, Dana Gioia, talking about how he became entranced by opera and classical music as a child, but realized it was not an interest shared by adults and peers in his life. Granted, his younger brother Ted is  a noted jazz critic and music historian, but their shared adult affinity for arts and culture probably was not apparent when Dana was in elementary school.

Gioia’s piece evokes the bittersweet feeling shared by so many who fall in love with forms of creative expression but perceive themselves alone in these passions unshared by those around them. This is not to say that his family didn’t have an appreciation of such things. He talks about his mother reciting poetry when they did housework. He also admits to being a snob and turning his nose up at the popular music of his youth. But he did see record collections of deceased a uncle sold off with only a couple classical music albums saved. Likewise, he managed to assemble a collection of opera records before his mother cancelled their subscription to a record club after two months.

Gioia discusses his furtive attempts to grab fixes of classical music after school when the apartment was empty and on other occasions with such evocative language, I am afraid the excerpting I am about to do is going to ruin its impact.

At the same time, I feel I may have pasted too much text below to hold some readers’ attention.  But I feel like so many of us have experienced these dismal, lonely feelings about experiences that enliven and energize us, that cutting much more would deny readers the realization of a more broadly shared experience than they might have recognized.

My conniving continued and worsened. When I was eleven, my school was given four free tickets for a Los Angeles Symphony youth concert featuring selections from the Ring. I had already gone the year before—… but I asked the sister who taught me piano if I could go again. She was appalled. She told me I was impossibly greedy and advised me to confess the sin. I knew she was right. My desire was selfish and disgraceful. I left her office embarrassed. On Saturday morning two hours before the concert, she called me. One of the chosen kids had decided not to go. While the other kids and parents sat bored beside me, I had the most thrilling musical experience of my young life….

In the car home, I wanted to talk about the concert, but I knew it would be a mistake. Everyone else had already forgotten it. It was best to hide my enthusiasm. I had already been exposed as greedy. Why add weak and weird to the list? Many children lead secret lives. Mine was simply more elaborate than most….

Keeping my mouth shut in the back seat of the car was an important moment. I knew the practical people were right. To treat art as anything but a brief diversion was dangerous. It made everyday living more difficult. Beauty had an effect on me I didn’t understand, but I recognized it made me cultivate a vulnerability that everyone else suppressed. There was no one to ask for advice. I could only wait and watch….

Pay Attention To New Spam Policies Going Into Effect This Month

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Last month Drew McManus posted on ArtsHacker warning about changes that Yahoo and Gmail are implementing this month that will shunt a greater number of emails to spam folders unless you take steps to mitigate the issue.

Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following:

SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have

[…]

Keep Spam Rate Under 0.3%: Maintain a pristine reputation, experts recommend aiming for below 0.1%! 0.1%-0.3% is the warning zone: hover in that range too long and you still risk having your messages blocked.

[…]

Double-Check Your DNS: Confirm your digital addresses match your domain, like matching your website and email platforms.

[…]

If your organization sends more than 5,000 messages per day, you’ll encounter some additional requirements:

[…]
If your organization gets flagged, it means ALL of your messages, regardless the source, coming from an email address with your primary domain will get blocked by Google and Yahoo with no potential to reverse the decision.

Obviously, I chopped out a lot. Drew provides a fair bit of additional detail, but if you don’t know what SPF and DKIM are already, I am not sure his explanation will help. I looked those terms up and still didn’t know if we were compliant or not.

Fortunately, my marketing team was on it. When I forwarded the post link to them, they let me know our bulk email service provider has been warning about this for awhile and they had made the appropriate adjustments. Unfortunately, I was so relieved I forgot that I wanted to post about this issue a couple weeks ago to let more folks know.

Definitely take the time to read Drew’s post and investigate whether you need to take action to avoid problems, including cleaning up your lists and revamping your emailing practices.

New (And Critical) Email Deliverability Changes For Gmail & Yahoo

Music To Your Beers

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I was kinda thrilled to hear the melodious voice of conductor Bill Eddins on the Marketplace Morning Report this morning. Bill had written the Sticks and Drones blog here on Inside the Arts alongside Ron Spigelman for a number of years.

Bill was on Marketplace talking about MetroNOME, the brewery he started in St. Paul, MN. Their goal is to funnel proceeds from sales into local music education programs.

Eddins and his co-founder, Matt Engstrom, aspire to grow their business to the size of a small regional brewery. When their goal is realized, they plan to filter funding from the brewery toward local music education programs.

“We believe that we would be able to funnel as much as half a million or even maybe a million dollars a year into the local music education programs here in the Twin Cities metro,” said Eddins.

MetroNOME has already racked up close to 400 performances at their brewery, including a concert with jazz legend Wynton Marsalis. True to his music education philosophy, Eddins recruited a trio young musicians, two of whom were too young to drink his product, to play with Marsalis.

Eddins admits he and his partner don’t necessarily have the acumen and experience to take the organization to the level it needs to in order to generate the funds required to support local music education, but he believes there are people in the Twin Cities area that can help make it happen.

They do, however, have a secret ingredient that provides a competitive advantage. I encourage everyone to watch the video on their homepage. It starts out looking like a typical brewery video, but it takes an entertaining turn. My thanks to Drew McManus for nudging me to watch the video.

The Measurement Used Can Alter The Impact Of Your Work

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Long time readers know that I resist the use of economic impact as a measure of value for arts and culture for many reasons. The late potter-philosopher Carter Gillies was really effective in calling attention to the myriad ways in which using inappropriate measures of value would result in meaningless data and incorrect beliefs and assumptions.

Seth Godin recently made a post that illustrated that the measure you use shapes how you perceive the impact and value of the work you do. This brings the concept that just because you can measure it, doesn’t mean the result is meaningful to a more personal, relatable level.

Godin observes that we have long been indoctrinated to believe that completion of a task is a measure of productivity.  But, he asks, if “I did all my homework” is a measure of productivity, what has the practice of completing your homework ever done for you?

The actual measures of productivity that might be useful range quite a bit:

• I did enough to not get fired.
• I did enough to get promoted.
• I did enough to get hired by a better firm.
• I solved a problem for a customer who was frustrated.
• I changed the system and now my peers are far more productive.
• I invented something that creates new possibilities and new problems.
• I created new assets that I can use (and others can as well).
• I didn’t waste today.

Pick your measurement and the impact of your chores will change.

Just because you can measure productivity in terms of work completed, it doesn’t necessarily yield results that are meaningful–except perhaps to whomever is selling the work you have completed. But there are other measurements of value that can be applied to your work, some of them far more meaningful than others. The impact of that meaning could have–and I use this term intentionally–immeasurably more value than just units of work completed over time.

Will Congestion Pricing Further Depress Broadway Attendance From NYC Suburbs?

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Just before Christmas Broadway producer Ken Davenport called attention to an issue which may or may not impact Broadway attendance starting later this year. Starting this Spring, congestion pricing will be implemented for Lower Manhattan before 9 pm. The cost will be $15, more if heavier traffic is expected and even more if you don’t have EZ Pass electronic toll payment set up. (Though most people who regularly drive within a 50 mile radius of NYC already have EZ Pass since there are so many other toll roads that use it.)

Davenport had noted in a separate post that Broadway attendance by people living in the suburbs across the bridges and tunnels from NYC has been down significantly since the return from COVID so there is a concern that these fees may reduce attendance even more.

Davenport suggests that while $15 more factored into all the other costs associated with attending a Broadway show may not provide a significant disincentive, nobody should be operating on that assumption. Instead there should be an effort to increase the perceived value of the experience:

But congestion pricing is here. And it’s not going anywhere. Bloomberg wanted it years ago and people thought it was a ridiculous idea. (I wonder what he’s saying now?)

So we can’t just sit around and talk about how terrible it might be.

What we need to do is figure out how to increase the experience and value of seeing a Broadway show that an extra $15 feels like a bargain for what they are getting.

It occurs to me though that London implemented congestion pricing in 2003 and the West End theaters appear to be right in the center of the zone. I wonder if anyone did any research into the impact on attendance to those shows. They may not have been as worried given differences in time (not after a pandemic dip), production funding models, and other factors.

Artists, They Aren’t Making The Community Any Worse

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Title of the post today is intentionally leveraging a statement in a study conducted by Jennifer Novak-Leonard and Rachel Skaggs for the National Endowment for the Arts of public perception of the arts during Covid. It was the topic of an interview/post with Sunil Iyengar who heads up research and analysis at the NEA.

The full quote is:

Nearly two out of three respondents shared the opinion that, quote, “Artists who work or live in their area make it better to live,” and roughly one third affirmed that it doesn’t necessarily make communities better, but artists certainly don’t make them worse.

The encouraging takeaway is that people have a positive view of the artists across all demographics:

In 2022, however, over half of adults expressed the perception that artists uniquely contribute to U.S. communities healing and recovery from the pandemic. Fifty three percent in open-ended responses offered specific ways that artists promote that healing and recovery. I will say, Jo, that one of the surprises of the study to me is that it found virtually zero differences in social or demographic characteristics as playing a factor in the likelihood of respondents to identify positively with artists.

As the authors say, quote, “Most adults in the United States across its many socio demographic groups and perceptions of artists, roles, and communities view artists as being able to contribute to the healing and recovery of communities directly and positively from the pandemic.”

Another interesting takeaway from the research is that people are equally likely to view artists as hobbyists (30%) as they are to perceive them as wage earners (27%). I may have to seek the report out to discover what the perceptions of the other 43% are. Perhaps a combination of some hybrid perception and/or not having any opinion on the matter.

Hiring A Fun Coach Like A Physical Trainer

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Last week, NPR Reporter Andrew Limbong interviewed Catherine Price, author of The Power of Fun: How to Feel Alive Again. Limbong observed that while he has the impulse to roll his eyes at the news people are hiring party coaches and fun coaches, he can see that these roles maybe akin to people hiring physical trainers. Basically, people find they need to carve out time to focus on fun and need external assistance in accomplishing that goal.

Price says there are three conditions required to have true fun- playfulness, connection and flow. You will notice her definition of connection especially aligns with the conditions people seek from arts and cultural experiences:

A lot of adults get very nervous when you use the word “playfulness,” so I like to say you don’t have to necessarily be silly or childish. It’s really just more about having a lighthearted attitude towards life and towards yourself.

Connection refers to this feeling of having a special shared experience with other people. And then flow is active and engaged. And really importantly, flow requires you to be present. So if you’re distracted at all, you can’t be in flow and you can’t have fun.

She observes in all the stories about fun she has collected from different countries and cultures around the world, very few involve spending money or traveling anywhere. This reminded me of Jaime Bennett’s TED Talk from ten years ago where he observed that people think that art is something someone else does rather than something they have the capacity to do.  In this case, it is the idea that you can only have fun in a time or space dedicated to that purpose rather than to make it part and parcel of your daily activity.

Limbong picks up on Price’s mention of being present and asks if social media may have an impact on people having fun. He observed that the fun he is having with nieces and nephews can often be interrupted by someone wanting them to stop and memorialize the instant with a posed picture.  Price expounds upon the idea that fun has to have an authentic flow because it spoils so easily.

I think it’s really messed us up because one of the requirements for fun is that you be completely present and that your inner critic is silent. And if you’re performing, then you’re not fully present and you probably have your inner critic on in some capacity. That kills fun. Fun is very fragile. It’s like a sensitive flower.

Supermarket Self-Checkout And Loyalty

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I came across a study conducted by researchers at Drexel University , (well one is an alum that teaches at University of San Diego), on whether using the self-checkout lane at a supermarket results in less loyalty than using the lane where the employee processes purchases.

I was curious to see if there are any lessons to be learned for arts ticketing in terms of online purchasing vs. in person purchasing. Even though a large portion of tickets are sold online, something I have noticed over the last five years or so is that greatest concentration of ticket sales in a period of time tends to generally be during the hours the ticket office is open.  I was hoping to get some insight into whether there might be a trend toward people wanting more personal contact during the purchase experience.   In the context of increasing conversations about loneliness, it isn’t too far-fetched to imagine a shift away from interacting only with machines.

The researchers conducted studies with five slightly different designs to try to control for things like what people were accustomed to doing at the supermarket, whether people felt rewarded for the choice of check out, number of items being purchased, and intentionally priming participants mindset by reading different texts before going shopping.

Basically, while people who felt they were being rewarded for using self-check out, whether it was due to some benefit or being primed by a reading passage, tended to feel more loyalty and satisfaction as a result, the biggest factor was actually number of items being purchased.  The more people exceeded approximately 15 items, the less satisfied and supported they felt by the supermarket while using the self-check lane.

That seems pretty logical given the small amount of space you are provided to bag and stage groceries in a self-check out lane. The more items one purchases, the greater opportunity to encounter errors. I imagine this is even more likely when trying to ring up produce which may not have been effectively labeled or indexed for look up. Often there is only one person monitoring 10-15 checkout stations and you have to wait while the staff member assists others.

The researchers note there is a lot more research about self-check out that needs to be done since there are many factors in play. Some researchers have looked into issues like perception that you are contributing to the loss of jobs by doing self-checkout. Then there is the related question about why you aren’t getting any incentive to do an employee’s job. I have seen some great videos for clothing self checkouts where people experienced a great deal of frustration removing the anti-theft tags on top of having to remove hangers, fold and bag.

Probably the clearest lesson here for arts organizations is that people need assistance the more complicated their transactions become so you always need to provide an opportunity for purchasers to speak to a live person.  Certainly it is frequently impractical to provide live assistance 24 hours a day, but having the availability of live help posted clearly and repeatedly can help people feel supported.

This may sound blatantly obvious, but in the last few months I was in a conversation in which someone commented that venues in some countries have completely ended staffed box office hours outside of performances. I may be misremembering slightly and the phones were staffed and there are no walk up interactions.  Certainly, other countries have different cultural expectations  about customer service.

It Ain’t Easy Being Public Art

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I think Art in Public Places staff for any community have one of the most difficult jobs in the arts, particularly when it comes to public perception of the job they do.  While everyone accepts that not every work of art will be appreciated, the fact that public art installations are visible for years in places hundreds, if not thousands, of people pass each day makes them the subject of daily comment, often repeatedly by the same people.

Not to mention there are birds pooping on them, too

While some pieces become the source of enormous pride, local identity, and tourism (i.e. Cloud Gate in Chicago), and others generate a mixture of pride and bemusement (here’s to you, Blucifer), in some cases it seems you can’t win for trying.

That seems to be the case in Annapolis, MD where all three options for a traffic circle the Art in Public Places folks posted for feedback got panned.   Maybe it is the location that is cursed or the local residents who are particularly critical. The new sculpture is meant to replace one installed in 2011 that fell prey to termites.

…meant to evoke the ribs of a ship in a nautical town. Even [artist] Donovan admitted it could also be compared to whale bones on a beach or a brontosaurus-sized rack of barbecued ribs.

Among the comments people made for the submissions included noting that two of the options looked like hand of people coming out of graves. (Apparently, there are some cemeteries in the vicinity). Another said one of them looked like drowning people reaching for a lifeline. One commenter said one piece looked like it belonged at the entrance of a retirement village in Boca Raton. One piece was likened to a condom.

There were also the inevitable comments about the whole endeavor being a waste of money.

There is a rule in surveying that you should never ask for feedback if you aren’t prepared to act upon the responses. So the question is what the public places art commission intends to do with the comments they received. One option is to reject the finalist pieces and go back back with a solicitation for proposals. Another option is to ask the artists to make changes to their work in response to the comments.

A former commission member addressed the latter option:

“If you take a public comment to reconstruct an artist’s vision, then you are basically attacking the integrity of their art,” said Genevieve Torri, a former commission chair who represents the area around the circle. “It’s up to the artists. This is their vision.”

Kids Making Modern Art Less Intimidating For Adults

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I came across a link to a post on the Alliance of American Art Museums website about the Clyfford Still Museum’s efforts to make their facility a welcoming option for bringing kids as young as toddler age.  (I think credit goes to Ruth Hartt for liking a Linkedin post) The post was written by the museum’s Director of Education and an associate curator who recount how they have approached making a modern art museum approachable for young children.

When I wrote my post on Monday about organizations focused on community engagement entering dialogue with their constituents and making changes based on the feedback they received, I wasn’t envisioning using toddlers as focus groups. But that is pretty much the approach the museum employed based on research data about children’s art preferences.

We met with our infant co-curators over Zoom and observed their teachers presenting them with two reproductions of Still’s paintings that prominently featured black, white, and red. Our pre-verbal co-curators showed us their preferences through pointing, vocalizing, grabbing, and extended looking. We tracked and tallied each of these expressions of preference, and the most popular works of art overall went on the checklist. For another gallery about pattern, we watched how three- to five-year-olds interacted with predetermined provocations (materials to spark open-ended exploration) to design an interactive experience. For that same gallery, five- and six-year-olds from a different school virtually “placed” drawings selected by three- and four-year-olds into a pattern arrangement on the gallery wall using our virtual planning software.

I actually thought it was pretty ingenious to leverage the bold colors and swaths of color often found in modern art, (and in Still’s work in particular), in a way that aligned with what appeals most strongly to infants. It sort of recognizes that when people make the dismissive statement that their kids could “draw that,” they are acknowledging that there are elements present in the work that are appealing to kids. In some respects, the kids may find the work more accessible than their parents who are seeking to discern some sort of meaning in the work.

In fact, the museum saw an opportunity to change adult perceptions about who has the ability/authority to understand modern art, by letting them experience it through the eyes of their kids:

We wanted to challenge the idea that you need specialized expertise to meaningfully engage with abstraction and expand adults’ appreciation for what young children teach us. To do this, we integrated photos and videos of our young curators from the exhibition development process in the gallery design to show their contributions and palpable interest in our collection..

…This helped children (literally) see themselves in the museum and modeled their intuitive understanding of Still’s work to adults who feel uncomfortable engaging with abstract art (If comments about megalodons and hungry scary monsters are ok, then so are my perspectives!).

The museum shared some lessons learned about making the museum more welcoming to families with infants. When your Arts Crawl literally involves crawling, some of the traditional rules about touching; the role, appearance, and demeanor of gallery attendants/security need to be changed, along with other elements of the experience and environment.

Many Moving Pieces Means Many Opportunities To Remove Friction

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One thing I like about Broadway producer Ken Davenport is that he is constantly trying to identify barriers to attending shows on Broadway. Not just his, but any show. He has the rising tide raises all boats perspective. Recently, he wrote about how he started a conversation with group sales agents and buyers who arrange tickets for groups attending Broadway shows to figure out what problems they face when it comes getting those butts into seats.

Some of the issues had relatively easy fixes. Groups like to book shows about six months in advance, but tickets aren’t on sale that far out. Okay, Davenport says, we can start selling tickets nine months in advance. Another issue was that every theater owner has a different payment policies in terms of when deposits and balances are due. Davenport figured he would need to work on getting the owners of the different chains to agree on a uniform policy.

While that might be a tough task, the third impediment that came up was a little more tricky. Group sales agents said that it is hard to sell a new show as it is, but without images, videos, it becomes even harder. But as Davenport notes, with new shows the content may not even exist because the show hasn’t been cast and some of the show elements may still be in development. But he wants to figure out a way to make it happen.

What videos, photos, etc, tell the potential buyer who/what we are before we’re up in front of an audience? Movies use trailers. What can we do . . . and what can we do to make sure it’s available those 9 months prior to when that group comes?

In the process of discussing these problems, he noted that he was able to answer the demand for meet and greets with Broadway casts on the shows A Beautiful Noise and Harmony which he produced. Apparently people are willing to pay a fair bit for the opportunity. There isn’t a price list on the Harmony page I linked to, but for A Beautiful Noise, they charge between $1500 and $3500 for groups up to 50 to meet in the theater or rehearsal room for up to 30 minutes. Pizza and soft drinks are available for an additional $500.

For $7500, they will rent a room in a nearby restaurant for a meet and greet with up to 50 people with wine, beer and appetizers provided.

I know a lot of readers are probably wishing they were in a position to have people pay a few thousand dollars for a meet and greet. There may be some places outside of Broadway operating in an environment that creates a sense of occasion that could pull it off.

Depending on how many groups take them up on the last option, that is sure to make the production a lot of allies among local restaurants. If they weren’t already talking up the production to customers, they would probably start.

This particularly resonated with me because in some communities in which I have worked, I have regularly emailed all the area restaurants to make them aware when ticket sales were good for shows in the upcoming week so that they could bring more staff on. Even with that, there were occasions where some restaurants had to close early because enthusiastic crowds ate and drank them dry.

Recently, some art galleries told me they see a surge in visitors when we have shows. While I don’t believe it results in immediate sales, (I haven’t see anyone come to a performance with paintings tucked under their arms), hopefully it will result in something down the road.

Audience Engagement & Community Engagement Aren’t The Same Thing

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In a recent episode of Quick Study, Sunil Iyengar, director of research and analysis here at the National Endowment for the Arts (NEA), notes that the arts community, including the NEA, toss around the term “social and civic engagement” as a benefit of the arts, but many arts and cultural organizations aren’t necessarily doing the work to achieve that. (h/t Artsjournal.com for the link)

He points to recent research by Marie Kim (George Mason University) and Jodi Benenson (University of Nebraska Omaha) which differentiate between audience engagement, community engagement, and civic engagement.

Iyengar says civic engagement is:

It’s all the political and nonpolitical processes that individuals invoke to improve the quality of lives of their communities or neighborhoods: you know, voting, volunteering, taking part in community meetings or activities designed to advance a public outcome.

Currently, it seems like the terms audience engagement and community engagement are used interchangeably, but the researchers say a significant difference is that community engagement is more of a two way conversation where the arts and cultural organization will effect changes to reflect the needs of the community.

“‘Audience engagement focuses on having members of the public experience a relationship with the arts as created and/or presented by the artist or organization, while community engagement seeks to develop relationships that potentially transform both the arts and individuals who come to enjoy the arts.’ So they add that to be a hub for truly community-engaged activity, the organization must invite open and honest two-way communication between itself and its audiences. An organization adopting this approach must be willing to change, I think that’s key, based on the needs voiced by the community.”

In a survey Kim and Benenson conducted of executive directors or equivalents, many organizations expressed a commitment to community engagement, but few were taking the steps to achieve it in terms of things like surveys and involving the community in planning:

“So the survey results showed that while most nonprofit arts and cultural organizations said they developed programs, quote, “Relevant for local community members,” and they offered, quote, “participatory programs,” they were not often very active in collecting data on audience preferences or in– this is important– or in involving audiences and visitors in program planning. They also found separately that when they asked executive directors to rate the importance of civic or social issues for their organization, half of them deemed such issues as extremely or very important, but nearly one-third of these organizations expressed ambivalence about this importance, and roughly one out of ten said such issues were not important for arts and cultural organizations.”

In terms of how this all relates back to civic engagement, Iyengar says Kim and Benenson found that when an organization increases their efforts at audience engagement, civic engagement in the community shows a corresponding increase. However, there is a much greater increase in civic engagement when the organization increases their efforts in community engagement.

Iyengar says some of the findings of this study dovetail with research goals of a national survey of arts agencies the NEA is conducting and form the basis for the ArtsHere grant program which seeks to “strengthen the organization’s capacity to sustain meaningful community engagement and increase arts participation for underserved groups/communities.”

A Flip Of A Coin Is More Likely To Correctly Identify Your Org As A Non-Profit Than A Recent Visitor

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Another post I wanted to make to get people thinking and doing things differently for 2024 is based again on research Collen Dilenschneider and the IMPACTS team have done. As I mentioned in my post yesterday, they provide a lot of worthwhile data.

As with yesterday, this topic deals with how your organization is perceived by the community. In this case, it is people’s ability to correctly identify your organization as a non-profit to which they might donate.

While you might already acknowledge that not everyone knows your organization is a non-profit, it might surprise you to learn just how few people are aware your organization is a non-profit.  According to Dilenschneider, even those organizations enjoying the highest level of awareness don’t break 50% (subscription required).

Overall, only 38.6% of US adults believe that nonprofit exhibit-based organizations are nonprofits. This number considers visitors and non-visitors alike and the weighted attendance distribution of each organization type in the US.

Nonprofit performing arts organizations are in a similar situation: Fewer than half of recent patrons correctly identify them as nonprofit organizations. Nonprofit live theaters and live theater organizations are least likely to be accurately perceived as nonprofit organizations, and nonprofit orchestras are most likely to be perceived accurately as nonprofit organizations.

What is actually successful according to Dilenschneider, is emphasizing your organizational mission. She cites data that people who are unable to discern an organization is non-profit are frequently “cannot name a single meaningful achievement associated with the organization in question, despite being aware of or perhaps even visiting that organization.” She says making people aware of “unique meaningful achievements and missions” increases the likelihood that people can correctly identify an organization as a non-profit. Instead of continuing to mention that you are a non-profit, she advises emphasizing the “perceived values and impactful initiatives that an organization brings to its respective communities and constituencies.”

I go into a little more detail in my ArtsHacker post from October. If that piques your interest, check out Dilenschneider’s original post for more charts and data.

 

No One Knows You’re A Non-Profit (Sometimes Even After You Tell Them)

You And Your Audience Don’t Agree On What It Means To Be Entertaining

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Okay, to start 2024 off with something to ponder for the whole year, I want to direct you to a piece I wrote on ArtsHacker a couple weeks ago about how your definition of entertaining as an arts professional may not match your audience and community’s definition.

All credit to Colleen Dilenschneider and her colleagues at IMPACTS Experience whose research showed (subscription required) that the most entertaining exhibit based entities in the world are Normandy American Cemetery and Memorial followed by the Gettysburg National Military Park and then The Louvre.

You may be thinking, “yeah this doesn’t surprise me, I have seen those pictures of people taking flirty selfies at concentration camps, this just reinforces that people have no sense of decorum and are just centering themselves.”

But that isn’t what the IMPACTS research is indicating at all. While some arts organizations and professionals may see the term entertaining as roughly synonymous with Superficial, Trivial, and Frivolous experiences, the top adjectives people use to describe places like Normandy and Gettysburg in open ended questions are Inspiring, Beautiful, Meaningful, Powerful, and Moving. As Dilenschneider writes, people associate entertainment with meaningful experiences, not meaningless ones.

Often, the context and setting contribute to the sense that an experience is entertaining. So the solemnity and scope of cemeteries and battlefields tend to create meaning for an experience. Similarly, arts districts and famous neighborhoods lends a heightened sense to experiences.

From Dilenschneider’s piece:

People believe the Sydney Opera House to be the most entertaining performance-based organization in the world, but this doesn’t necessarily mean that every single performance presented within its walls is reliably and equally entertaining. Instead, this location may be most strongly cited because the art, architecture, and iconic nature of this space extends beyond individual performances. Similarly, seeing a performance “on Broadway” contributes to higher entertainment scores

Now not everybody operates in an iconic venue or district and that is fine. As I wrote in my ArtsHacker piece:

….when asked what entertaining mean in the context of cultural organizations, “something you want to share” and “unique” followed terms like “inspiring, engaging, meaningful, relevant, and fun”. It is absolutely possible to create experiences which are meaningful, relevant, unique and something people want to share within the context of a smaller organization in a manner that larger organizations are entirely unable.

Take a look at the ArtsHacker piece for more info and consider subscribing to Dilenschneider’s page. She and the IMPACTS team have consistently provided some great data interpretation, particularly during the Covid pandemic. I barely touched on all the content and commentary they provided on this subject.

 

War Cemeteries Are The Most Entertaining Places In The World, Just Not In The Way You Define It

Dayton Live’s Fun Beyond The Scenes Videos

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You probably aren’t searching the Interwebs for trenchant observations on arts administration the day after Christmas. But still, you can learn a little something from some entertaining videos colleagues have created over the last year.

So allow me to give a shout-out to Dayton Live’s Chief Creativity Officer, Gary Minyard for the audience etiquette video he and his team, (and dog), created for younger folks planning a trip to the theatres:

I wanted to see what else they may have put out during the year and found a compilation of “Tiny Dressing Room” concerts that the casts of touring shows sang. Obviously a take off on NPR’s Tiny Desk Concert series, but no less fun:

Minyard had also done a video about all the venues Dayton Live runs in an informative, engaging manner. This video from August was probably something of necessity because the organization held a big re-branding announcement in March 2020…basically the day before everything shutdown for Covid. Once things were up and running again, they probably saw the need make another effort to introduce people to the organization and its spaces.

Somethings Are Down, But Overall Broadway Is Looking Up

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Broadway Producer Ken Davenport posted last week about The Broadway League’s attendance report for the 2022-2023 season.  The 2022-2023 season was the first period in which a full season of shows was able to run so being able to compare it against the 2018-2019 benchmark season is valuable. Overall, the numbers are pretty good. Compared with the record breaking 2018-2019 season, however, things are still down.

There were  12.3 million admissions in 2022-2023 compared with 14.8 million in 2018-2019. Attendance by NYC audiences is up percentage-wise, but there is a corresponding decrease in attendance by people living in the surrounding suburbs. Similarly, international attendance is down, though attendance by Canadian and European visitors was up.

On the positive side, the average age of attendees dropped to 40.4 years, the lowest it has been in about twenty years. Though the report acknowledges that this is partially attributable to the fact that attendance by those 65+ dropped significantly.

One area where things are up without a drop in a corresponding demographic was audience diversity. Broadway League President Charlotte Martin attributed that to outreach efforts, but largely to the increase in productions written/created and performed by casts that were diverse in terms of race and gender identity. Essentially, people are seeing themselves and their stories on stage.

One stat of interest to readers may be that the ticket purchase window has decreased from 47 days in 2018-2019 to 34 days. While this may be a concern to many theater operators who bite their nails as performance dates approach and tickets haven’t sold to the level of expectation, Davenport says this situation is great for those who use variable pricing because it means per ticket revenue will be higher due to people waiting (my emphasis):

Not good, but not surprising.  After every major “event” – from 9/11 to the 2008 financial crisis – the buying window shortens.  People don’t want to take the risk, because they wonder if it’ll happen.  Also, just about every show has tickets (especially since variable pricing was incorporated – shows don’t WANT to sell out too far in advance anymore for fear of leaving money on the table!)  What we need is a megahit and everyone’s windows will lengthen again.

A Good Communications Staff May Be Costly, But Not Having One Can Be Even More Expensive

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At various times I, and others like Drew McManus have written about the importance of having a good crisis communication plan.  The marketing department should be focused on more than just trying to engage the community in participating in events with which you are involved, but also thinking about how they will go about communicating other information about the organization. The pandemic showed a lot of arts organizations the importance of how you message on topics like cancelled shows, refunds, masking, social distancing, etc.

But it is just as important to have developed a certain level of engagement with the community so that they are paying some attention to communications about more mundane topics like traffic and parking diversions due to construction and parades, or perhaps the growing plague of web sites masquerading as your venue and selling tickets at obscenely high prices.

The Communications Division of my city shared a presentation they put together a number of years back for the city council when they were making the case for having themselves established as a standalone office rather than a sub-department of the city manager’s office.

I think it does a good job of illustrating all the problems that can result from not having a good ongoing communications process and infrastructure. While some of them may sound specific to municipalities, it isn’t a terribly big jump to the concerns of community members engaging with an arts organization.

Music Preference And Morals – Do Evil Geniuses Really Love Classical Music?

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When I saw a link on Artsjournal.com to a research study on PLOS One exploring the link between music and morality, I was half expecting to discover that evil people do prefer classical music, bolstering the stereotype of movie villains who apparently love playing that music to accompany their nefarious scheming.

Alas, the researchers didn’t specifically address that highly relevant question. I did learn that there has been a lot more research into the connections between music preference and personality types than I imagined. The literature/previous research review at the start of the research findings discuss those findings if that sounds interesting.

Rather than plotting on a good/evil axis which would require judgment calls, the researchers categorized different ends of the moral spectrum as:

“Individualising (Care and Fairness), indicative of a more liberal perspective, and Binding (Purity, Authority and Loyalty), indicative of a more conservative outlook.”

Looking at everything from lyrics, timbre, and audio elements. In the results section of the study they note the following correlations:

From the perspective of the lyrics’ linguistic cues, we saw that people who value more foundations related to Care and Fairness (Individualising values) prefer artists whose songs’ textual content is about care and joy. Those concerned more about Loyalty, Authority and Purity (Binding or ingroup) foundations tend to choose artists whose songs’ lyrics talk about fairness, sanctity, and love.

Also, individuals with strong ingroup values tend to prefer artists whose lyrics have positive sentiments and talk about dominance. This is intelligible as individuals who value Binding and their social groups tend to engage in group activities such as sports, religious events, and political gatherings, which often make use of music to promote messages of power, unity, and victory (e.g. sports chants, church choirs, etc.). On the other hand, participants with high Binding scores tend to dislike songs with negative valence, violent narratives and songs that resonate with sadness, fear, and disgust.

From an audio perspective, we saw that participants with Binding values preferred more artists whose songs are danceable, loud and with more positive sounds. In contrast, participants with Individualising values chose more artists whose songs are smooth, acoustic and have less dynamic sounds

In terms of timbre, people oriented to Care and Fairness preferred smoother to louder. Binding oriented people preferred the loud, but only conventional rhythmic songs. Binding oriented individuals disliked loud, distorted, rebellious songs that aligned with timbres common in “hard rock, metal indie, pop, and electronic music.”

Like me, you may be wondering where people who enjoy loud, hard music with lyrics about struggle or darker themes. Reading through the study, it wasn’t really clear to me what sort of moral alignment those folks might have. I will confess that I didn’t quite understand some of the technical references to to things like BERT (Bidirectional Encoder Representations from Transformers) and what fell into those classifications.

One thing that amused me was the lengthy discussion of how preferred lyrics reflected moral value. As we all know, a lot of times people aren’t paying close attention to the lyrics and if they are, they may be getting some of them hilariously wrong. It may be that on the whole, lyrics and morals do track closely, but there have been a number of instances in the last few years where people loudly proclaim that an artist has betrayed the moral values they when they were popular 10-20 years ago and the general public cackles, “Were you paying attention to the lyrics?”

There is specific mention in the article about the choice of music at political rallies in the U.S. and how that often aligns with the general moral outlook of each group.

Apparently Work Still Required At Newfields Museum

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Well apparently my optimism about the direction of the Indianapolis Museum at Newfields was a little premature. In late September I wrote about how the museum had just hired. Belinda Tate, a new director who it was hoped would help the museum move past the controversy surround a job posting in 2021 which said they were ““…seeking a director who would work not only to attract a more diverse audience but to maintain its “traditional, core, white art audience.’”

Tate was joining CEO/President Colette Pierce Burnette, who had replaced previous CEO who resigned due to the controversy. Unfortunately, as of about 10 days ago,  Burnette resigned after about 15 months in her position and was joined by three board members.

While neither Burnette or the museum discussed the specifics of her departure, Adrienne Sims, the latest board member to resign wrote in her resignation that:

“As a seasoned HR executive, I believe in the importance of strong HR practices, collaborative decision-making and adherence to proper governance procedures for the well-being of the organization. Recent leadership decisions were not made in an inclusive and consultative manner, which has been disheartening,” she said.

“I hope that in the future, decisions of this nature will be approached with integrity and demonstrate a commitment to diversity, inclusion and respect for all.”

Further,

Julie Goodman, president and CEO of Indy Arts Council, weighed in on Burnette’s departure in a Facebook post following the museum’s announcement demanding transparency and calling out what she said was “callous and cold communication fueling a cycle of trauma and harm.”

So it appears that there was at least some awareness that elements of the museum’s internal culture still required attention in order for the organization to move forward.

A number of Indianapolis based Black organizations issued a statement calling for clarity about Burnette’s departure and “..the Indiana Black Expo and Indianapolis Urban League announced they have brought their partnerships with Newfields “to a complete halt” due to the sudden departure of the museum’s CEO.”

Who Knew You Could Organize So Much Activity Around A Show About Writing Letters

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I usually don’t advocate for specific shows on the blog here, but I recently presented a group whose format really lends itself to a variety of audience engagement opportunities you may dream up. The group is called Letters Aloud. They basically read letters written to and by famous and less famous individuals, often organized around a theme, with the letters and images of the subject projected on a screen and accompanied by accordion theme music.

Last weekend we hosted, Thanks, But No Thanks–Best Rejection Letters Ever. My concept was that Thanksgiving time was a good opportunity to reflect on preserving past rejection and being grateful for the lucky breaks or assistance from family and friends that helped us along the way.

The show includes letters from Sidney Poitier to President Franklin Roosevelt asking to borrow $100 so he can return to Jamaica; John Cleese telling a fan that he doesn’t have a fan club because Michael Palin’s fan club killed them off, and then Palin and Eric Idle writing follow up letters channeling elements from the Monty Python Holy Grail movie; Muhammad Ali’s letter opposing being drafted to serve in Vietnam; a student rejected from Duke University, rejecting the rejection and insisting she was showing up for Fall semester.

While many of the letters had the audience roaring with delight, others had them applauding in support of the strength of character people exhibited.

The format allows for engagement opportunities from many points of view. We had people posting on social media bemoaning the fact kids can’t read cursive and letter writing is becoming a lost art. The group actually has a school outreach program with a lot of resources and curriculum materials called, Be The Change, that schools can use in advance of a visit (or a virtual Zoom session) that explores letter writing and features letters written by young people.  It isn’t really an attempt to revive writing letters on paper as much as it is advocacy of writing as a powerful form of expression.

Taking some inspiration from Nina Simon’s invitation to people to bring artifacts from bad relationships for a pop-up exhibit in a bar, we asked people to bring stories or objects representing rejection to the show. I not only got our volunteers involved in helping make a promotional video for the lobby exhibit, they also shared stories from their own experiences with rejection and wore labels with some of those phrases for promotional photos that we also used to seed our lobby display.

Then on the night of the show, volunteers wore those labels again to create an ambiance for the show. We had forms audience members could fill out with their own stories. Letters Aloud has a form on their website that allows people to submit their stories, but no one had in advance of the show so they read some of the contributions to our display from the stage after intermission.

Additionally, the production has an opportunity for people from the community to read letters during the show. We recruited three people, the mayor, city poet laureate, and a member of the city cultural services board as readers. The production provided 10 letters for them to choose from a couple weeks in advance of the show so they could become familiar with the short pieces and then had a brief orientation before the show so the readers knew what to expect.

So overall there were a lot of avenues to create a sense of connection to the show for the audience and community. If there was a letter or story with a resonance to a particular community, I imagine they would be open to integrating it in to the show to create a greater sense of relevance.   Similarly, it is also relatively easy for the presenting venue to create some imaginative promotional materials.

Certainly, there are other shows and projects out there with a degree of inherent flexibility of topic and structure that lends themselves to similar promotional and engagement opportunities. I encourage people to keep their eyes open and their imaginations churning.

Creativity To Change How We Experience Health Care

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If you missed it last week, NPR reported on a recently published book about the need to inject creativity to make the practice and interaction with medicine a more empathetic experience.  Among the examples cited are artist collectives who raised money to pay medical bills and forgive medical debt by creating works of art out of medical bills which they sold, (or in at least one case, immolated).  The piece also mentioned design changes like creating gentler sounds for medical devices so that patients weren’t constantly jarred by harsh beeps around them.

The author of the book Emily Peters mentioned that while it seems like medical professionals are very much in control of their environment, they actually feel quite powerless.

 Physicians and surgeons and health care administrators and people who, to me, seem very, very powerful, [they] feel very powerless. And so the book came about as thinking about power and change. And then I realized that artists have this unique intersection where they are very powerful, they bring a lot of the things that were missing in health care, trying to build a better future.

She cited a couple examples of color choices in medicine which may seem like long established traditions or having emerged from research, but are really just arbitrary decisions someone made that caught on. Peters assumed the white coat ceremony had roots that extended back to the medieval period but was really the result of a Chicago doctor deciding in 1989 that students weren’t dressing professionally enough.

Same thing with the advent of the medical green, [the ubiquitous color of medical supplies]]. There’s a spinach green that came from a surgeon here in San Francisco, just working to try to reduce eyestrain, but that became very standard in medicine. And then there’s also a minty green, that a color theorist in Chicago just decided that that was the color for health care, that minty green was going to save us all and was going to look so beautiful.

When people were asked what colors they wanted to see in hospitals, they responded with neon purples, reds and oranges rather than the assumed soothing pastels. Peters suggests that LED lights would allow the colors of spaces to be customized to suit those occupying them. She also discusses a chapter in the book about how puppetry is being used to train medical students.

As I read the article, I was hoping there would be more recognition/initiatives to involve creative folks in the design of medical environment. I haven’t spent much time in hospitals, but there are a lot of repetitive sounds that get on my nerves so anything that mitigates things like that and improves other environmental factors and interactions would be welcome. More than that, it would be good to have the contributions of creatives to health and medicine recognized beyond just treatment and therapy for the sick and infirm.

Not A Can Of Whoop-Ass, Opening A Jar Of Artistic Experience To Forge Comradeship

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Artsjournal.com linked to a Washington Post story about a Boston based project call “The Jar” whose “goal is forging comradeship via conversations about artistic experiences among groups that otherwise find few opportunities to commingle.” The project seems to start from the premise that it is going to be difficult to diversify audiences and experiences if people continue to participate with those who share the same general demographic profile as themselves.

The approach of The Jar is to intentionally shape the composition of the audience and setting. They start by getting people of diverse backgrounds agreeing to be conveners for some sort of event. Each of these conveners agrees to invite five others to the event at $10 a person with the goal of having a maximum of 96 people in attendance.

Here is where their recipe for assembling an audience comes into play:

One invitee in each “jar” of six people is an intimate of the convener; two are “usuals” — friends or colleagues. But two others must be “unusuals,” people the convener barely or only incidentally knows. Or as Ben-Aharon put it, “people who you wouldn’t normally experience culture with — two people who may not look like you, love like you, pray like you.”

[…]

“Let’s say you go to church, and you’re a White gay man, and you go to this church with your husband, and your normal circle is White gay men — why wouldn’t that be? That’s just the way society dictates we live.

“But suddenly you’re invited to The Jar and you have to think of who are the two ‘unusuals,’ and you invite a Black lesbian couple from that church. And suddenly you create a friendship with them. Suddenly you create a bond — and this actually happened, by the way.”

I don’t know if the quality of the artists is always as high as the pairing of Yo-Yo Ma and New Yorker cartoonist Liza Donnelly, but if it is, I would guess that might be a factor in overcoming reticence in accepting an invitation to an event from people you barely know. The pairings of artists are also intentionally unexpected. Ma played cello in response to questions from the facilitator while Donnelly sketches of Ma and the audience were projected on a screen.

The project is funded by a $750,000 multi-year grant from Andrew W. Mellon Foundation if you are wondering how they can afford artists of this caliber hosting events that are intentionally designed to generally a maximum of $960. They apparently don’t have any problem gathering audiences in these days of increasing social disconnection. However, given the design of the events where intimate experiences are the point, they are having difficulty with scaling it to transfer to other cities and garnering the funding required to accomplish that.

As you may suspect, conversation is an important element of the experience rather than just passively observing.

Rob Orchard, formerly founding managing director of American Repertory Theatre…attends Jar happenings. “It’s unusual, using the arts as the catalyst for understanding differences. You hear people who experience the same piece as you, and you get to appreciate how their response to it is totally different from yours.”

While there is definitely an element of self-selection inherent to the project – inviting people with whom you have an incidental or tangential relationship means that you and they travel in the same general orbits and the willingness to accept the invitation means they are generally open to having the experience. However, the design of the program still requires one to stretch slightly past their comfort zone to make or accept the invitation, which is an obvious important first step toward opening oneself to new experiences, new conversations and new relationships.

Creating Connections With Inside Jokes Shared By 6 Million People

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I believe it was Artsjournal.com that shared a story a week or so ago about the Philadelphia Inquirer’s attempt to increase subscriptions and engage a younger audience with an ad campaign that makes inside jokes about life in and around the city.

The article put me in mind of the idea that while sharing in inside information creates a sense of belonging, for arts organizations the idea that there are rules you need to know in order to not stick out creates a sense of alienation. Though there are obvious benefits to citing insider knowledge shared by 6 million people living in the greater Philadelphia area. Arts and cultural organizations might tap into a similar situation on a smaller scale in their own communities in order to build a greater sense of connection and identity.

The Inquirer campaign employs the repetition of the simple phrase, “Unsubscribe from…, subscribe to…” So for example, “Unsubscribe from one-bell city, Subscribe to Nobel-winning city,” referring to two University of Pennsylvania scientists recent win of a Nobel prize and, of course, the Liberty Bell.”

Another does a call out to the mascot of the Philadelphia Flyers, “Unsubscribe from Philly is gritty, Subscribe to Gritty is Philly.” And other references the city’s iconic LOVE sculpture and Greek translation of the city’s name as “city of brotherly love:” “Unsubscribe from I heart NYC, subscribe to Philly love.”

As you might imagine, people are coming up with their own ideas for couplets following the same pattern.

There isn’t any clear indication about how much the campaign may have increased subscriptions, but with 85,000 digital subscribers, they are within striking distance of their goal to get 90,000 by the end of the year.

Experiences More Valuable Than Material Goods When It Comes to Happiness and Social Cohesion

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Sunil Iyengar who directs the research arm of the National Endowment for the Arts recently posted on the idea of arts experiences as one way for individuals to create connections with others. He points to two studies conducted in 2020 where people received a text every few hours and were asked to respond about a purchase they had made within that period of time.

Study subjects were asked whether they had made a material (furniture, clothing, jewelry, electronic goods, etc) or experiential (concert tickets, trips, restaurant meals, going to sporting events) purchase.

In both studies, experiential purchases were associated with significantly greater self-reported happiness than were material purchases. Also, because the data collection methods enabled participants to respond within an hour of each transaction, the reports of happiness can be described as “in-the-moment” returns from these experiential investments, the authors suggest.

“People’s experiential purchases, in other words, live on longer and are likely to provide more active, moment-to-moment happiness as they lead people to feel better about themselves and connect more with others,” Kumar et al. write. Stressing the implications of these findings for social connectedness, the authors add that “because experiences also lend themselves more to re-living and sharing memories with others, individuals can also advance their momentary happiness through these types of extended consumption as well.”

Long time readers know that I am wary about any prescriptive claims about the arts curing social ills, raising test scores, boosting economies, etc., so I was pleased to see that Iyengar wasn’t making any claims that carved out special benefits attributable to arts and cultural activities but instead implied they were part of the mix. Certainly, we all recognize that there are many moving pieces that contribute to people having an enjoyable experience, including restaurants, traffic, parking, babysitters, etc.

Enjoyable changes don’t occur in a vacuum where they are attributable to one cause. Last night I idly started to look at Google Streetview in the neighborhoods around where I live and work, flipping back to pictures from 10-15 years ago and it became clear how different decisions by governments, businesses, and developers contributed to the attractiveness of these places and increased availability of local resources as well as the closure of some businesses and increased traffic.

In the same respect, arts and culture contribute to, cultivate, preserve, social connection and cohesion, but aren’t the sole product to be applied to solve issues that face communities.

They Are Having More Fun In The Movie Screening Next Door

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Recently I have been seeing articles heralding the Taylor Swift and Beyonce concert movies as the recipe for financial success for struggling movie theaters—turn movie attendance into an event.

Except that those articles might have gotten ahead of themselves because attendees of those events are expressing disappointment about their experiences. Essentially, its a matter of FOMO – fear of missing out- colliding with the one thing performance venues have been heralding as the biggest benefit of live events over recordings —every experience is different.

As a recent Slate article stated, the grass seemed greener at the screening the next theater over.  Some attendees to the Taylor Swift Eras tour concert screening felt other people were having a rowdier experience than they were. Others felt like their screening was way too rowdy and they couldn’t hear Taylor.  There were inevitable articles and social media posts about proper movie attendance etiquette.

Some of this hype came from Swift herself—when she announced the concert film in August, her social media statement included the line, “Eras attire, friendship bracelets, singing and dancing encouraged.” At real tour dates, fans have taken to dressing up and exchanging hand-beaded friendship bracelets, as well as vigorously singing and dancing along to the music, so Swift was setting the tone for the movie’s rollout, telling fans that they should feel free to pretend they were attending the genuine article.

[…]

But not everyone was happy about these situations: Some of the videos depicting fans having semi-religious experiences at the movie were accompanied by posts like this one, where a user complained, “I’m at the worst screening ever cant even hear taylor :)”

[…]

A writer for the A.V. Club shared of her moviegoing experience, “[S]eeing all those weeping fans onscreen in a silent, mostly empty theater with not even an AMC-branded friendship bracelet in sight rang especially hollow.” But she went through the grass-is-greener phenomenon in real time, going on to write, “While no one was in costume in my theater, I did take a pee break halfway through, which revealed an entirely different crowd from an earlier screening that had just let out.” The other audience had “more pink, more rhinestones, more souvenir popcorn buckets, and at least two limited edition folklore cardigans, so the vibe might have been totally different.”

Among the suggestions floated in the article were akin to the practice of scheduling accessible or sensory friendly shows. In this case there would be a choice between quiet and raucous.

FTC Proposing Transparency Rules For Ticketing Fees

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A couple hours after I made my post about an article addressing the problem with “drip fees” in the UK and the psychology that reinforces their use, I saw that the FTC is proposing new rules to address junk fees, which are the same as drip fees in the UK.

FTC Chair Lina Khan said in a statement that “by hiding the total price, these junk fees make it harder for consumers to shop for the best product or service and punish businesses who are honest upfront.

[…]

A new rule with more precise language can do a better job with specifics, the agency argues:

It is an unfair and deceptive practice and a violation of this part for any Business to offer, display, or advertise an amount a consumer may pay without Clearly and Conspicuously disclosing the Total Price.
[…]

….and now this new proposed FTC rule could force other businesses in different industries, from airlines to hotels, to follow suit

If successful, the new rule could put an end to bait-and-switch tactics, which consumers have told the FTC that they’re constantly experiencing. Consumers have also said they often don’t know what certain fees are for.

Other articles about the proposed rule include examples of some of the arcane abbreviations associated with added fees that people couldn’t decipher. It was noted that the rule wouldn’t get rid of all the added fees resulting in cheaper prices, but it would force businesses like concert venues, hotels, and airlines to disclose full prices upfront.

As I mentioned in my post last week, the rule will need to be written well to eliminate loopholes which will allow for the addition of fees not covered by the rule. It should also be noted that hospitals have been required to provide transparent pricing for common procedures since 2021, but a recent study revealed only about 1/3 of hospitals are in compliance. So there needs to be real enforcement of the rules as well.

Sunk Cost Psychology Reinforces Added Hidden Ticket Fees

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A survey found that in the UK, 93% of event ticketers add “drip fees” on to transactions.  As you probably suspect, those are the undisclosed added fees that pop up as you go through the purchasing process.  They appear in more than just event ticket transactions. Though in the UK, event ticketers had added the fees at double the national average.

Drip pricing occurs when consumers are shown an initial price for a good/service (known as the base price) while additional fees are revealed (or “dripped”) later in the checkout process. These “dripped” fees can either be mandatory (e.g., booking fees) or optional (e.g., seat reservation on a flight). This practice means that consumers may be “baited” into choosing a product because of its (low) base price, yet possibly have to pay a much higher price to complete the purchase as consumers do not become aware of dripped fees until they have already started the checkout process.

As the article notes, one of the challenges to getting rid of the fees is that no one wants to be the first to provide the honest total price up front for fear of losing out to their competitors. If you see a flight for $99 and another for $250, the psychology of sunk cost will keep many people from abandoning a transaction in favor of the more honest airline after realizing the $99 ticket is $300 after fees because they have already spent a fair bit of time choosing seats, putting in address and credit card information.

Seeing that there is little benefit to being honest about the cost up front, many companies will resort to advertising a low price and then having add on fees for every choice you make.

Essentially what is required are rules to force people to reveal fees up front, or no one will do it. The danger is that unless the rules are particularly well-written, there are always opportunities label added fees in a way that slips through the cracks and then the whole practice starts over again.

Babysitters For Artist As Well As Audience

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Back in August I mentioned a partnership of organizations working with the Broadway production of Here Lies Love to offer babysitting services to people attending select performances.  What I hadn’t dug deeper into, but an NPR reporter did, was that one of the organizations, Parent Artist Advocacy League (PAAL), was started as a way to offer childcare services to artists.

PAAL founder Rachel Junqueira Spencer Hewitt characterizes the organization as essentially being staffed by artists for artists and says it started partially out of her own need for childcare.

Hewitt had struggled to balance an acting career with her growing family. She had to hide her pregnancy at auditions; once her child was born, she had to turn down work because the contracts paid less than a babysitter would cost.

“I saw my path to my career blocked because of the lack of support,” she said. “And I know that every industry has this dilemma of — if the child care costs more than my job’s able to pay, how can I still do this?”

PAAL advocates for parents in all sorts of ways, including giving grants for fertility costs to artists and presenting a Black Motherhood and Parenting New Plays Festival. But helping people in theater take care of their children is part of their core mission — an early initiative was hiring babysitters to watch children at auditions.

I had noted back in August that PAAL was opening chapters in other cities. From the NPR story, their expansion plans are based in facilitating the participation of both creators and attendees of different arts disciplines. (my emphasis)

Eventually, she would like to see the concept spread to orchestras, operas — even museums. She says it’s good for the organizations, who may see increased loyalty and gain new audiences; it’s good for the parent-artists who are supported; and it’s good for people who’d like to see an art exhibit or a play but can’t because child care is so expensive.

“People who appreciate the arts are engaged in the realities of life,” Hewitt said. “You say, ‘Gosh, I wish they would come to my show,’ without understanding, where are they right now? They’re in the car. They’re in the pick-up line [at school]. They’re listening to your ad promoting your gorgeous exhibit while they’re trying to schedule the soccer game.“

One Org Making Good On Covid Era Diversity Commitments

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A number of arts organizations made strong commitments to diversify their offerings and the composition of their staffs and performers as they emerged from Covid restrictions. Recently there was a story on Artsjournal.com about the Pacific Northwest Ballet’s (PNB) new dancer roster which is younger and 50% composed of persons of color.

The organization had already begun moving in that direction, including the composition of people whose works they were choosing to dance, but their efforts have accelerated since venues were allowed to reopen. The article cites a woman who wasn’t entirely comfortable being in the company in the pre-Covid era who is more engaged with the organizational culture now.

In addition to changing the face of who is dancing and whose works are being danced to, the company has also addressed the body type and costuming issues which have been a somewhat controversial element of ballet.

Even when PNB performs full-length classical ballets like Swan Lake and Nutcracker, the rows of tutu-clad swans or snowflakes on stage are no longer made up of identical white dancers with long necks, narrow hips and flat chests.

Now dancers wear shoes and tights that match their skin tones, and sometimes Black dancers free their hair from the tight buns that have been de rigueur for ballerinas.

Going into the article, I was looking to see if there was any mention of audience growth or diversity. I was partially thinking of the post I made about Dallas Black Dance Theatre which has thrived since the Covid shutdowns. While anecdotal evidence, if PNB also saw an increase in audiences, it might be a sign there was an undertapped, unmet need that was finally be recognized. I was interested to see the article’s authors didn’t just depend on PNB’s claims about a more diverse audience, but spoke to a media outlet that serves the local Black community.

TraeAnna Holiday of Converge Media, an outlet that covers Seattle’s Black community, wrote in an email that while it has yet to be a major topic of community-wide discussion, she’s seen more diverse audiences at PNB performances.

“People are noticing this shift in diverse representation,” Holiday wrote. “PNB is setting a precedent in the industry; it’s impressive and notable.”

There was paragraph in the article that jumped out at me which I wasn’t entirely sure how to interpret:

To an outsider, PNB seems to be evolving into a contemporary ballet troupe, but Boal politely declines that moniker. “We’re a company that moves, a company that can dance,” he says.

I wondered if the term “contemporary” was being used as a qualifier to suggest PNB isn’t a “real” ballet organization. I am sure there are purists who might say that regardless of the terminology, but those couple sentences made me question if the internal politics of the dance world employed labels like that to signal acceptable boundaries.

More Reasons Not To Use Contextomy

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I recently saw an article in The Guardian about a controversy that arose from misrepresenting reviews of a book by Jordan Peterson through the use of selective editing.

The Times columnist James Marriott tweeted an image of the cover featuring a quote from his review that appears to endorse the work. In the now deleted tweet, he wrote: “Incredible work from Jordan Peterson’s publisher. My review of this mad book was probably the most negative thing I have ever written.”

The quote attributed to Marriott read: “A philosophy of the meaning of life … the most lucid and touching prose Peterson has ever written.” The actual phrase from Marriott’s review is: “one of the most sensitive and lucid passages of prose he has written”, a description specifically about one chapter in an otherwise almost entirely negative review.

Other reviewers were likewise quoted out of context. The issue is causing one publisher to create a best practices document for their staff.

Nicola Solomon, chief executive of the SoA (Society of Authors), said that “quoting lines out of context isn’t clever marketing”, calling the practice “morally questionable”. Readers and authors “deserve honest, fair marketing from publishers. We can’t get that by undermining and misrepresenting one writer to boost the sales of another. It puts off reviewers from reviewing and readers from buying,” she told the Bookseller.

Solomon is later quoted as noting that this sort of editing of quotes likely qualifies as a criminal act under an English consumer protection regulation from 2008.

It may still be the case, but at one time this sort of creative omission was widespread in relation to movie reviews. I wrote a post about the practice, which is called contextomy, back in 2007. I basically wrote along the same lines as Nicola Solomon that the practice undermines confidence.

It also occurred to me that the growing push to use marketing language focused on the audience experience and needs is another reason to avoid using out of context reviewer quotes…or reviewer quotes at all. Quoting reviews that focus on the excellence of the artist and their achievements is often less helpful in making a decision to participate than customer focused language.

In the process of searching for my post on contextomy, I came across a 2006 post I made about how an obsessive focus on perfection can create an environment where anything less is viewed as a failure.

In there I quote a Juilliard professor:

“…an average graduate of law school or medical school can still have a decent career. But it is not possible, he said, for a successful artist to be only average.”

Shortly after, I quote Artful Manager author Andrew Taylor about the language used in arts marketing materials and grant reports:

Perfection, triumph, success, and positive spin. Their performances are always exceptional. Their audiences are always ecstatic. Their reviews are always resounding (or mysteriously missing from the packet). Their communities are always connected and enthralled. In short, they are superhuman, disconnected, and insincere.

In 2006 arts professionals were saying this sort of language comes across as disconnected and insincere, but it took another 10-15 years before this concept was embraced and repeated often enough for it to gain traction. Hindsight being what it is, that is nearly a decade of what could have been constructive marketing messaging that has been lost.

Though to be fair, social media platforms which are so useful in disseminating these conversations only became publicly available around 2006 (Twitter & Facebook) Linkedin was 2004 but wasn’t really hosting these conversations then.

Strength Of Intent To Return May Be Stronger Predictor Of Return Than Even Enjoyment Of Experience

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I recently received an email which directed me to a 2021 study funded by the Wallace Foundation called, What They Say And What They Do which essentially looked at whether people who say they will return to a venue actually do.

Bottom line is yes, the more strongly people express a desire to return, the more likely they are to return. However, as with everything, there are some interesting nuances.

A couple disclaimers, most of which appear right at the start of the presentation. First, this research was conducted pre-Covid. Second, the three organizations that participated were “large, well-established in their discipline and predominantly white.” (Goodman Theatre, Lyric Opera, both in Chicago and Pacific Northwest Ballet in Seattle.) So your mileage may vary.

The study was conducted across the 2014-2019 seasons. Single ticket buyers were surveyed about their interest in returning and then the organizations cross referenced that data with whether the people actually purchased again. The presentation also notes that people who fill out surveys are already engaged with the organization and therefore more inclined to return. Certainly there were many who didn’t fill out the survey that may have returned. I also wondered how many may have returned where a different family member purchased the tickets and used a different email or mailing address that might have been missed.

The finding was that the stronger people expressed their interest in returning on a Likert scale, the more likely they were to return – 49% of single ticket buyers responding as “definitely” and 31% responding “probably” returned within two years. Interestingly, while enjoyment and overall experience were also associated with an actual return, these factors weren’t as strong a predictor of return as stated intent to return.

Based on these responses, the Goodman Theater focused more expensive marketing efforts on those responding they would definitely return and experienced a higher return with that group.

While those 65 and older had slightly higher rates of return, the relation between strength of stated intent to return with an actual return held true across all age groups.

What I really found interesting was that what people said they did or didn’t like was the same whether they returned or not.  The presentation has charts which show responses to enjoyment of the performance and quality of  experience don’t vary a lot between those who do and don’t return. But the word clouds generated from the comments really illustrate how little difference positive and negative elements factored in to whether people returned or not.

I have seen a number of studies saying if you can only ask one question on a survey, it should be whether you would recommend an experience to a friend. Whether you will return yourself seems closely related to that question. While this data is definitely limited, there are hints that stated willingness to return may be a strong indicator that someone will.

Give A Kid A Culture Voucher And They Buy Books As Well As Experiences

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I have been keeping an eye on the cultural voucher programs various European countries employ to encourage young people to get out and engage in different experiences. The program differ in detail. There are some that provide rail passes to allow people to explore different geographic areas, including outside their own countries. Others are focused on arts and cultural experiences within the country.  I have written about Germany’s KulturPass before, but I recently caught a story about the most recent round of the program.

According to a recent article, as of August 9, in terms of units purchased since this year’s KulturPass program began on June 14, books and other printed materials have lead the way by far.  Then cinema tickets, concerts and theater, museums and parks, musical instruments, audio media and then sheet music.  In all, about 200,000 units have been purchased in the last two months. About 136,000 German 18 year olds have activated the passes worth €200 (US$219)

In terms of amount spent, concerts and theater lead the way given the greater cost. “….at something around or above €12 million (US$13.2); books follow with so €11 million (US$12.7 million); and cinema tickets follow in third place with €461,000 or more (US$505,900).”

Lest you think Germans are particularly bookish with 49% of voucher funds being used to purchase tomes, Italy has seen similar results with their pass.

“…Italy’s corresponding “18App”—the original “culture voucher” for young citizens in Europe. There, in 2021 specifically, the publishers association reported that 18-year-old Italians were spending 80 percent of their €500 vouchers on books during January and February of that year.”

Obviously, there may be differences in the design and implementation of the pass in Italy that encouraged larger purchases of books. The fact these numbers come from a period 10 months into the Covid pandemic when there were reduced opportunities for other activities likely influences the numbers as well. However, these programs are good examples of a tool to provide bottom up funding to provide a little stimulation to arts and culture organizations.

When Trying To Break Boundaries Threatens To Break Your Spirit

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Last week on the Association of Performing Arts Professional’s (APAP) podcast, Emily Isaacson of Classical Uprising talked about some of the frustrating experiences she has had trying to advance her goal of changing the context through which classical music is viewed and experienced.

One of the biggest impediments she has experienced was the view that she isn’t a serious artists because she is a woman and a mother. She shared, apparently for the first time publicly, that a family friend whom she had known since she was a child asked her to partner on creating a music festival, but when they got together to plan their second season, he dismissed her efforts and professionalism.

“He started to call me randomly to tell me that I would never be taken seriously as a musician that because I was a mom, I was distracted that if I thought that my degrees were worth anything, I was kidding myself because real musicians don’t care about degrees,. That I made, I was making a fool of myself on the podium.”

She said the conversation got a lot worse from there. She said she has run up against similar sentiments regarding other programming she has done:

So people wanna label me as a woman conductor, and that’s my whole soapbox. The other thing is they say, “Oh, well, the fact that she wants to do, you know, Hayden’s creation in a park must mean that she’s really not that sophisticated a musician. She’s doing it differently because she can’t hang with the big boys and the old club and you know, this, that, and the other thing.”

Or like, “Oh, isn’t it cute that she wants to do things that are not just four kids, but intergenerational because she’s a mom and so focused on being a mommy and mommy music”, …

I’m advocating for a different way of presenting and producing classical music, so that it is more social and more interactive and more casual, in the way that actually it was originally conceived.

The other thing she says she runs into is the echo chamber type thinking among different organizations. She talks about how when she attended the 2023 APAP conference, she struck up a conversation with the representative of an organization promoting a Breaking Boundaries series. She was somewhat disappointed to learn that their concept of breaking boundaries was presenting works by female composers one year and works by minority composers the next year. This essentially mirrored what so many other orchestra organizations were doing.

I’m good quick on my feet, so I pivoted and I was like, “Another way that you could think about like pushing boundaries, is by thinking about like who we’re performing for, how we’re performing and what, what are the things that we include in the performance that make people feel either included to be there or more connected to the music than they did before?” And I start giving examples from my programs about, doing Flight of the Bumble Beer where you do music flights alongside five-ounce pours of beer or doing Bach Bends Yoga.

Like really, here’s some like con this is not lofty ideas. Here’s some concrete ideas and this person could just not understand what I was talking about. That was so frustrating for me because it made me realize that the national conversation and the conversation that I’m trying to have is just ships passing in the night…

You can listen to the podcast or read the transcript to learn more. Isaacson starts the episode so her story is easy to find.

NYC TKTS Booth Turns 50

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On June 25, the TKTS booth in Times Square turned 50. I have written about some precursors to the discount ticketing booth The whole history is pretty fascinating, especially if you view it in the continuum of online ticket resellers.

The AP ran a story about the history of the booth. The recent $18 million renovation in 2008 resulted in the slick, glass enclosed booth with the amphitheater like seating area. However, the original booth was an abandoned trailer donated by NYC Parks Department placed with the goal of stabilizing the seedy neighborhood. I remember that original booth…and the seedy neighborhood.

Mayers and Schiff were given just $5,000 for the capital budget, and they rented scaffolding to go around the booth. They wove a translucent plastic fabric with the iconic logo among the bars and clamped spotlights on the frame.

[…]

They thought it would stay up for a year or two, at best. Instead, it won design awards and lasted decades. Their influence can be seen in the abbreviated, vowel-less apps and company titles of today — Flickr to Unbxd and DNCE.

I get a kick out of the idea that this cobbled together structure won design awards.

If you have been to Times Square recently you know it is the riotous center of activity with costumed characters available for paid selfies and people urging you to buy tickets to specific shows. The atmosphere can tend to be a little off-putting. However, the TKTS staff are not permitted to advocate for a specific show, but instead can make recommendations of multiple shows based on the genre of show you might like to see. Or you can ask other folks in line for recommendations since it can take up to 45 minutes to get through the line.

Do You Remember Your First Concert Experience?

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Last week Washington Post contributor Theodore Johnson reflected back on the first concert he saw when he was 9 years old (The Fat Boys). He noted that due to Covid restrictions, this summer would a delayed first concert experience for a lot of young people.

Lest you think that my posts advocate for some niche arts and culture insider philosophy, Johnson, a retired naval officer and adviser to the New America think tank, writes much the same as I regarding the value of shared, in-person experiences.  He cites studies that have shown how people value collective experience concerts provide which is all the more reason to lean into those themes in marketing messaging.

And aside from how technologically advanced a major concert is now, I’m most struck by the diversity of the crowds. Maybe there is some social and civic magic to be found in our return to shared, in-person experiences.

Social scientists have identified four themes that help explain the attraction of concerts and the significance of attendance. The most prominent is the experience, followed by the engagement, the novelty and, lastly, the practical reasons.

[…]

Engagement matters. Ours is a society that requires frequent positive community participation if it’s to be resilient against the forces pulling us apart. Scholars have explored the impact of attending concerts, and they’ve found such benefits as an increased sense of belonging and improved well-being. Concert audiences “experienced feelings of togetherness,” researchers report. Sharing a love for something facilitates a path to connection.

Bad News As Portland Announces Withdrawl From Regional Arts Group

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Some disappointing news out of Oregon. Portland is withdrawing support and participation from the Regional Arts & Culture Council (RACC), an independent organization that handles granting and arts education activities in Portland and three surrounding counties. I had written about RACC and Portland’s support of arts and culture before. RACC had been strongly encouraging groups to work toward diversifying their boards, staff and audiences years before it became more of a national focus.

The city has been developing their own arts office which will take up much of the work RACC had done. According to the article, the relationship between the city and RACC had been strained for some time now.

Over the years the city has displayed unrest over the regional approach, with complaints from the city auditor’s office and some city council members that RACC wasn’t providing them with sufficient financial information.

[..]

What will the breakup mean for the city and its metropolitan neighbors? It comes at a time when the tri-county area is in the midst of developing a long-term strategy, called Our Creative Future, for regional arts: Presumably, that strategy-in-the-making will have to take a sharp turn.

Writing for Oregon Artswatch, Bob Hicks suggests the timing of this announcement introduces less stability to the already shaky operating environment arts and cultural organizations in the Portland are experiencing as they try to navigate a post-Covid losses, inflation and audience reluctance to return.

How Will The New Albright-Know Be Received By Buffalo’s Working Class

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Bloomberg had an article about the renovated Albright-Knox Art Gallery in Buffalo, NY, now rebranded Buffalo AKG Art Museum. Prior to the renovation, the director said people would frequently tell him the museum was meant for the elites.  The post-renovation goal is to have the working class residents of the city feel comfortable visiting the space.

It was interesting to read that the director was insistent that the town square plaza not become a lobby. There will be play areas with Legos rather than admission desks and coat checks. They also looked at 12 other cold climate cities and took inspiration from the Cleveland Museum of Art’s glass enclosed atrium to design a glass enclosed space that  will act “…as a kind of snow collector when it’s cold enough and a place to watch the rain pour down when it’s not.” They engaged the community in focus groups to get ideas about how the space should be used when the museum opens again.

I was a little concerned about how well-thought out their efforts at connecting with the working class might turn out when I read that recent programming included a gamelan and Wayang puppetry dance. But in fact, Buffalo is apparently a center of gamelan and other Indonesian arts.

The crystal sculptural elements of the Town Square space are also a favored space for selfies:

Visitors gravitated to the base of “Common Sky,” and few resisted the urge to open up the cameras on their smartphones after looking up at the mirrored panels along what is now Buffalo’s hottest selfie spot. Giving it a run for its money is Lucas Samaras’s “Mirrored Room” (1966), one of the museum’s most beloved, aptly named pieces, which has been fully restored and given pride of place in a new (free) gallery space all to itself in the Knox Building.

The Bloomberg article acknowledged some of the troubles that the museum world in general is facing by wondering aloud if this public gathering space may provide a convenient locale for protests:

Buffalo is deeply segregated by race and class, while its destination art museum is run by a nonprofit institution dependent on the support of the region’s elites. How will the museum react if a protest of a board member takes place inside Town Square? Or a rally in support of staff unionization?

Covid Era Virtual Programming Continues To Be Successful For Some Arts Orgs

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Amid all the stories of arts organizations closing and scaling back, I saw a piece about a dance company in Dallas that has seen their situation improve with virtual and live programming during and after the worst of the Covid shutdowns. Public radio station KERA posted a story about the steps Dallas Black Dance Theatre took that increased their exposure and reach.

While many arts organizations – particularly those that serve communities of color – shut down or lost revenue during the pandemic, Dallas Black Dance Theatre Executive Director Zenetta Drew said the organization made $100,000 in net ticket sales in 2020 from online programming.

[…]

Drew said the theatre’s programming has continued to net six figures each year and has also brought in new audiences from across the world. Since 2020, DBDT has reached 38 states and 35 countries outside the U.S. with paid virtual content.

[…]

While virtual and in-person arts programming have been viewed as alternatives, Drew said it doesn’t have to be either-or. Instead, she said virtual programming “gives you a chance to really whet the appetite of folks to want to have that in-person experience.”

The proof? Demand for the company’s touring engagements has quadrupled since 2019. Drew said the increased exposure to art markets across the country led to paid gigs in spaces they’d never been before, such as Yale University and Seattle.

I heard that many performing arts companies scaled back on virtual offerings once live performances were permitted again. Perhaps the dance company’s approach of using virtual and live to complement each other and the framework of their content has been beneficial to them. They may have also hit a sweet spot with audiences who wanted/were interested in seeing people like themselves in performance.

You Can’t Measure The Value Of Arts In Dollars, But Not Having It Will Cost You

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A couple weeks ago in The Globe & Mail, Max Wyman wrote an opinion piece declaring the value of art and culture in Canada shouldn’t just be measured by economic standards. Long time readers know this argument is a particular interest of mine.

Wyman writes:

Typically, if you can’t value the outcome in dollars, it doesn’t count. And it’s hard to show the value of art and culture on a cost-benefit graph. Even when they do come up with more cash, it’s usually for economic reasons. Just recently, for instance, British Prime Minister Rishi Sunak announced a new investment of £50-billion ($84-billion) to “grow the creative industries,” in the name of adding a million extra jobs in the country’s cultural sector by 2030.

He goes on to note that arts and cultural organizations are becoming more adept at discussing related benefits such as making communities desirable places to live and contributing to physical and mental health and well-being.

He goes on to cite a study that asked nearly 2000 visitors to 11 U.S. museums to place a value on the contribution to their well-being the museum visit had made. While they got an interesting result, it is somewhat unfortunately couched in economic terms.

…to assess the way their museum experiences improved their well-being in four categories – personal, intellectual, social and physical – and to put a price on those benefits on a sliding scale from US$0 to US$1,000. They came up with an average cash value, per individual visit, of US$905. When the study’s authors extrapolated this information on a national scale, they calculated an annual economic value of US$52-billion in public well-being for museum visitors.

I know, I know: small sample, based on entirely personal valuations. But in an interview with The Art Newspaper, Will Cary, the chief operating officer of the Barnes Foundation (which took part in the study), said the research gives funders and policy makers “a compelling, quantitative argument that thriving, well-supported cultural institutions are not ‘nice-to-haves,’ they are ‘need-to-haves’ and that the return on their investment is significant and multifaceted.”

As something of a supplement to this article, I was listening to a Wisconsin Public Radio story, (probably saw it on Artsjournal.com) where a caller (~11:45) said a company was visiting their village to determine whether they would site their company there or in NC. The caller, who said he served on the village council, said the company rep said his wife was into arts and the community and she will never live here. The caller said they basically lost a company that was going to employ 250 because they lacked an arts and culture infrastructure.

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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