Hoping To Not Just Change The Name, But The Smell Of The Rose As Well

In the last couple weeks two arts service organizations have taken the arguably long overdue step toward establishing greater parity among their members.

Last week at the Arts Midwest Conference, Ohio Arts Presenters Network (OAPN) president Robert Baird announced that the organization would be changing its name to Ohio Arts Professionals Network. While the acronym remains the same, the change was effected to acknowledge that agents, artists and other professionals were members of the organization.

Today, the Association of Performing Arts Presenters (APAP) made a similar announcement that going forward they would be the Association of Performing Arts Professionals.

This isn’t the first time APAP has changed its name to reflect the composition of its membership. It started in 1957 as Association of College and University Concert Managers (ACUCM). In 1973 it changed to Association of College, University and Community Arts Administrators (ACUCAA) and became Association of Performing Arts Presenters in 1988 to acknowledge the membership wasn’t primarily based in higher education any longer. (Though I think ACUCAA, pronounced ah-koo-kah, was a lot more fun to say than APAP)

More than just superficially changing the name, APAP committed to a new program to help artists become members,

In addition to the updated name, this year the organization has introduced a pilot initiative called Artist Access, a one-year introductory membership program allowing qualified individual professional artists who have never been an organizational member of APAP, and who have never attended APAP as a full registrant, to become an APAP member and attend its annual members conference at reduced rates. More information is found at artistaccess.apap365.org.

Certainly, there is more work to be done to help everyone feel like an equal member of the respective organizations. (As with my cable company’s special pricing, I wonder where are the discount and benefits for long term loyal artists who have felt marginalized.) The format of the artist/agent/presenter interactions at the conferences often leave all involved feeling uncomfortable.

There have been efforts to change this situation. Over a decade ago, the Western Arts Alliance started experimenting with the physical layout of their conference, seeking to change the power dynamic.  Along with the name change, last week OAPN expressed their commitment to making attendance at their conference feel less confrontational by shifting the focus to a block booking format where artists, agents and presenting organizations sit down and try to set up beneficial routing arrangements that save the presenters money and get the artists working.

It will be interesting to see how these efforts develop and what new initiatives emerge to address concerns about the state of this corner of the creative and culture industry.

Insight Into Creating Public Art Works

Last week Americans for the Arts had a blog salon covering lessons learned from public art projects. As a person who is always interested in the process people went through to execute their project, I read many of the entries with great interest.

Two stood out for me. The first was Jessica Witte’s discussion of how she got people involved with the creation of an intricate 400 foot long seed drawing near the St. Louis Arch. She gave examples of how previous works lead to the project and then how she executed the project.

I appreciated that she mentioned the different considerations that went into the project. Things like chalking out the design the night before are pretty obvious but she also discusses how she made sure there was water, picnic tables and food trucks available to encourage people to linger and explore.

She also reached out to non-profits whose mission aligned with the project early in the planning stage which she noted will constitute a network of advisors and assistance for future projects.

She hired Art Ambassadors to help her welcome people, explain the project and encourage them to join in. Part of this effort also involved crowdsourcing the documentation of the project.

Throughout, she reflects on how she would improve the project for the next time.  I appreciated all the detail as a resource of things to consider if doing a similar type project.

 

The other entry I liked was Daily Tour les jours’ post about how they prototyped the Musical Shadows installation in Mesa, AZ. I may have posted on the project before, but I can’t find the entry. Here is a video of the final result:

Again, for me learning about the process was interesting. I would never have imagined that an early stage involved placing post it notes on the ground of a concrete plaza in order to get some initial feedback about the concept from people.

There is a short video of them using a piece of paper on the end of a cordless drill to help make a shadow over their sensors. That apparently helped them determine “the spacing of the sensors would have a large impact on the interaction, and forced us to begin considering different sensor layouts”.

Then there was field testing of various types including getting feedback from people about what sounds worked best. In total, they list eight different prototypes before delivery.

This entry made me appreciate just how much work goes into projects like this. Embedded in that are lessons about failure and revision that are valuable to remember.

I hope you will explore the entries a bit more and even take a look at the whole salon since there is likely something in there that will impress you in ways that didn’t strike me.

Do We Underestimate The Power Of “Wow, I Didn’t Know You Were So Talented”?

I had mentioned before that I will be presenting part of a pre-conference professional development session at the Arts Midwest Conference next week. I was going to make a shameless plug for people to sign up, but I see it is sold out (woo hoo!…oh wait, also increased pressure!)

The session deals with Arts Midwest’s Creating Connection/Building Public Will For Art and Culture program that I frequently discuss.

One of the central tenets of the program is helping people recognize their capacity for creativity.

As I was developing the content for my contribution, it occurred to me that one things we lose by having less art in K-12 schools is the affirmation and validation of one’s capacity to be creative. Basically, the experience of having someone walk up and say some permutation of, “Wow, I didn’t know you were so talented.”

It seems like a simple thing to stick your kid’s art up on the refrigerator, but the effect is likely cumulative. And when the opportunities for creativity stop, so does the reinforcement.

Obviously, not everyone is going to reveal a great talent or have an inclination to apply themselves.  I suspect that when art instruction, and more importantly, active creative expression, is a regular part of a child’s education rather than intermittent, the child grows to take their basic creative capacity as much for granted as they do their basic mathematic and reading ability.

This may seem blatantly obvious but I remember a time when I mentally conceded that if kids at least got exposure to the arts in school, that was acceptable.  Even that is disappearing now. Now I realize a compromise of that nature gives up development opportunities that can never be regained.

Being Smart About Lawyer-Board Members

Non-Profit Business Advisor recently published a piece to make non-profit organizations aware of the potential problems related to having a lawyer serve on the board. Back in 2016 I provided similar information on ArtsHacker.  I wanted to revisit the topic due to how easy it is for both the lawyer/board member and the rest of the organization to misunderstand the role the lawyer is fulfilling

The general aim of both pieces was to emphasize the need to distinguish the context in which advice and comments are being made.

Some of the questions both raise are:

When the lawyer board member makes a comment, is it a legal opinion or personal opinion? Are people according the member’s personal opinion more deference due to their profession?

When they provide their professional opinion, could it be clouded by the fact they earlier advocated or voted for a related course of action?

Is a conversation covered by attorney-client privilege?

Loss of Attorney-Client Privilege. Are you communications with the rest of the board protected by the attorney-client privilege? If it’s clear that the communications are to be attorney-client communications, they should be protected by the privilege. However, such protection may be lost if it’s not clear that you are communicating only as a lawyer or if the communication is recorded in minutes to which other persons have access.

If a lawyer represents a statement as professional advice, do they actually have the specialized knowledge and experience to offer that advice?

Actually, as I notice the strong similarities between my ArtsHacker post and the recent Non-Profit Business Advisor article, I realize that both were drawn from lawyers at the same law firm so either of the links here represent a good resource for exploring the nuances of this topic more carefully.

RARRRRR!! Express Your Creativity And Smite Your Inner Demons!

My admiration of Zenpencils artist Gavin Aung Than continues to grow with his illustration of Berne Brown’s thoughts on personal creativity. Below are screenshots of the first few panels as an inducement to visit his page rather than passing over my text link to the page. Clicking on the images will take you to his site.

Interestingly, he had originally made a comment dismissing the current trend of coloring books for adults as an outlet for expressing creativity. People took exception to his remark. He subsequently apologized and offered high resolution versions of his art for people to color.

When Kissing Feels As Safe As Being Stabbed

From the “why hasn’t this existed before” file is an article about staging intimacy with the same care employed with fight choreography.

The fact I came across this mention on economist Tyler Cowen’s Marginal Revolution blog rather than a performing arts industry aligned publication somewhat compounded my curiosity about the lack of conversation the topic.

The article in the Louisville Eccentric Observer discusses the need for clear rules when employing any type of intimacy onstage. Whether it is a kiss, nudity, simulated consensual intercourse or staging emotionally and physically intense depictions of sexual violence, abuse and unwelcomed physical contact, performers shouldn’t be left on their own to negotiate the interaction.

Those interviewed discuss the need to have someone act as third party providing an element of control and clarity for each situation. In some cases, they take a page from fight choreography practice and place the recipient of an action in control. (For those who aren’t familiar, in situations where a person is grappled, thrown, choked, pulled around by their hair, the person being attacked rather than the attacker is generally in control.)

Even if you could be guaranteed that everyone would be well behaved and well intention and no one would take advantage of the opportunity afforded by the way a show is staged to take liberties for their own gratification, being asked to engage in an unfamiliar action with an unfamiliar person is difficult for people.

Having someone who works toward assuring a environment of safety and comfort for all parties when it comes to intimate acts just as they do with stage combat seems like it should have been a standard practice for years. Reading the article I wouldn’t doubt that many groups may already approach these interactions with the same care they would have approached fight choreography and never thought they were doing anything special.

I do want to suggest a different term for the role be created. I have a sense that being asked to work with the “Intimacy Director” might make people as uncomfortable as being told to just improvise the scene because the director didn’t have any ideas about how it should be staged.

The article suggests that while every theater company may not have the means to hire an intimacy director, they can use existing guidelines to make things safer and more comfortable.

Among those guidelines and suggestions are the following:

They are practitioners who use concrete guidelines and techniques, such as the “four pillars” of intimacy direction, according to Alicia Rodis, a member of Intimacy Directors International.

Consent: Get the performers’ permission — including concrete boundaries and out of bounds body parts, and do it before you start.

Communication: Keep talking throughout the process. What’s working, what’s not, who’s touching who and how and do they feel safe.

Choreography: Performers wouldn’t spontaneously add an extra pirouette to a dance number or an extra kick to a fight scene. Don’t add an ass grab or extra kissing.

Context: Just because you kiss someone in one scene doesn’t mean you can kiss them in another scene without communicating about adjusting the choreography and seeking consent to do so. Just because someone is topless with you on stage, it doesn’t mean they won’t mind being topless around you offstage, or in another scene onstage.

Being Heard Is Not Necessarily Being Acknowledged

There is often mention that if the performing arts want to be relevant, audiences need to see themselves and their stories on stage. More and more frequently I am hearing about projects like the one in Reading, PA Margy Waller wrote about last month.

A number of artists and arts groups worked together to create a transmedia production called “This Is Reading,” that allowed the residents of the city to talk about and depict their experiences in the community.

One of the collaborating groups, The Civilians, went to other cities around the country and videotaped interviews with residents about their best and worst memories as part of a virtual dialogue with the residents of Reading, PA.

The various elements of performance, projection and interactions were staged in a community event involving food trucks and special lighting.

According to Margy Waller, the producers went to great pains to ensure participation by a wide spectrum of the community,

“The producers made sure that residents got tickets, delivering them in person to people they were afraid might not learn of the show through traditional marketing. All of the tickets were free. When the first two weekends of six shows sold out quickly, they extended the show for a third weekend.”

As I read Waller’s post and explored some of the other links and videos about this event, I recalled assertions that the last Presidential election resulted as it did because people didn’t feel like they were being heard. I wondered if events like the one in Reading might provide the sense of being heard, even if the relevant political leaders didn’t attend.

It is theoretically easier to make oneself heard to a wider group of people than ever before thanks to the Internet and social media. I suspect that this method of expression doesn’t provide the confidence that what one has said has been sincerely acknowledged in a way that existed 25-30 years ago when the effective reach of a statement was much more limited.

Even as people are increasingly able to experience creative expression without leaving the comfort of their homes, perhaps the value that local arts and cultural organizations can offer is the sense that people are being heard and what they say has value. The quality of experience when others are present to witness your story depicted in a performance, visual representation, broadcast or projection is entirely different from having your story appear on an online forum for 100,000 anonymous eyes.

How Quickly Things Progress

If you want some evidence about how quickly new technologies and methods of doing business are having an impact on our lives, check this out:

In May 2009 I wrote about the potential legal consequences of posting solicitations for project investors online.  It just so happens that Kickstarter was founded a month before, April 2009, but it hadn’t really started to have a noticeable presence.

October 2011 I started writing about legislation and rule changes starting to take place that would remove many of the previous limits that limited giving to Kickstarter type campaigns to donation status rather than allowing investment with an expectation of return.

By December 2011, people were talking about this as a potential funding model for productions with Off-Broadway show or smaller budgets.  A short time later, people were writing that some of the limitations may not be conducive to those type of project.

I am not sure where things stand at this time. I know the laws have continued to evolve. In 2015 Broadway producer Ken Davenport wrote about how recent regulation changes would have made the crowdfunding effort he engaged in for 2012 Broadway production of Godspell a lot easier. At the time he claimed, “Yep, my friends, for-profit crowdfunding is here.”

This might be a funding model people would want to look into for future projects.

While it didn’t seem like it unfolded that quickly at the time, looking back I am surprised as how quickly things transitioned from the founding of a crowdfunding platform to the establishment of a critical mass that made authorization of new avenues of investment important. (Though granted, anything that facilitates the flow of money for investment is going to be prioritized in the US)

 

If You Don’t Have Anything Nice To Say, We Don’t Want To Hear It

A long time complaint about arts coverage in newspapers has been that the writers seldom get it right. They don’t present the full story or employ fair criteria.

Of course, more recently the complaint has been that newspapers have completely eliminated their staff providing arts coverage.

Back in 2009, I wrote about an exchange between the communications director for the Guthrie Theatre and a writer for the Minnesota Star Tribute.

The former accused the newspaper of not engaging in substantive journalism about real stories and the latter accused the Guthrie of only participating in stories they liked and shutting down in the face of potential criticism. The incident was so noteworthy that even though the link to the communication director’s original letter no longer works, Minnesota Playlist reprinted it as part of a retrospective in 2014.

Even though arts organizations may not get arts coverage from local media the way they once did, I think the real value of my original post is in the discussion of transparency that arts organizations exhibit when sharing information about themselves in any forum.

Looking Back At Some Of My Favs

Back in the day, Drew McManus ran an annual series on Adaptistration during the month of April which he christened,  Take A Friend To The Orchestra month. I found an old post which recounted some of my favorite entries which provide some great insight into the way different people experience attending the orchestra.

One post I linked to but didn’t quote was composer Alex Shapiro’s. As I re-read some of the entries I cited, I wanted to call attention to some of what she said.

If this orchestral thing is so enjoyable, why the heck do we need to fortify, inform, pre-warn, pre-inform and generally pre-experience it for someone? Is it actually that scary? That risky? Will body armor be necessary? Are we supposed to treat a new listener like a piece of food and soak her in a rich marinade of background information in order to ready her for the searing flame of the auditorium seats? Ouch!

As with all live concerts in any genre- chamber, jazz, rock, reggae- symphonic music washes over us as a sensual experience. If we insist on viewing it as difficult and challenging (perhaps because that automatically makes those of us who like it look awfully darn smart), we’re missing the point. And equally sadly, we’re sending a message that it’s an awful lot of work to listen to music. With an implication like that, people just might stay home, or opt to do something with their money that they perceive as a more obviously enjoyable experience. Hmmm. Sound familiar?

Later she talks about the way the L.A. Phil was advertising concerts. While this was in 2006 and the L.A. Phil has probably made changes to their promotional style, I am pretty sure there are still groups that employ the methods about which she complains:

One day last year as I was driving, a radio ad for the L.A. Phil came on. A haughty-sounding middle-aged white woman was cooing an oily, British-inflected voiceover into a high-end microphone, telling listeners just how marvelous the upcoming season was and that we won’t want to miss the “divine splendor and magnificence” (or some such combo of adjectives) of the Los Angeles Philharmonic.

I was livid. This was “my” wonderful orchestra that was trying to get backsides into the seats, but this truly obnoxious ad “reached out” to only a very small and specialized segment of our population. How was this elitist presentation supposed to build audiences for the future? I love hearing the Phil at Disney Hall, but that radio spot even made me want to stay away, thinking, “gee, I guess this isn’t for regular folks.” These are the kinds of approaches that must be reconsidered, if the great tradition of the symphony orchestra is to continue. It has to do with the attitude we wear- not the clothes.

I know you have heard these sentiments about promotional efforts made before, but it is always good to be reminded. Especially because we don’t often hear “insiders” empathizing with the negative impression audiences might have of the way arts organizations talk about themselves.

Any way, I hope you will check out some of my suggested posts. They are a good mix of humor and insight about the experience of concert attendance.

Shredding Perceptual Barriers

From the “Stuff We Didn’t Know We Wanted” file, a few years back I wrote about the idea of using a mobile shredder to help lower perceptual barriers with your community. At the time I had seen sign inviting people to “engage in some Spring cleaning and bring their sensitive documents to be shredded. While there people can participate in a potluck/streetfair type event.”

I totally forgot about that, but you can bet before I started writing this entry I added it to my running list of ideas so I wouldn’t forget it again.

As I had written in my post,

It struck me that this is the type of community service an organization could offer that will NEVER in a million years show up on a survey as something you could do to help the community. It is one of those things people need but don’t realize they need when asked.

This is also the sort of thing that breaks down barriers to attendance. You advertise an open house barbecue picnic at your organization and as someone who has never been to an arts organization, I might figure the only difference between the picnic and attending a performance is good ribs. Faced with the prospect of being the only person there who doesn’t know how to speak theatre/ballet/classical music/visual art, there may still be a high anxiety factor even if I don’t have to go into the building.

A shredder truck in the parking lot on the other hand is a service I can actually use. While I am there, maybe I grab some hamburgers and look around a little. If things get a little uncomfortable, the shredder provides my excuse as I notice the line is getting shorter, excuse myself and go over there. Heck, there isn’t much danger in bringing the kids either. Even if the arts stuff doesn’t appeal to them, watching papers get consumed by a giant machine is always interesting.

Though as I noted, even with this approach it still may take people showing up five years in a row before they feel comfortable participating in your regular activities.

What’s Art Good For Thought of the Day

A few years back I wrote a post that included the following quote from Fractured Atlas’ Adam Huttler.

No need to read my original post, I just offer this as a thought of the day that hasn’t lost its validity. (my emphasis)

I’m always skeptical of arts advocacy arguments that emphasize the importance of arts as a hobby in support of other (presumably more serious or important) endeavors. You know, like when people claim arts education is important because it helps kids do better at math. That’s great and all, but what’s wrong with the fact that it helps kids do better at art? Why isn’t that enough? Even setting aside the intrinsic value of the arts, the direct benefits to society from arts and culture activities are well documented (economic development, urban renewal, etc.) We shouldn’t have to justify our existence on the idea that, by supporting and practicing the arts, some totally unrelated but positive thing might happen by accident.

A Manufactured Rival Might Be Better For You Than An Actual Rival

I am taking some time off to spend with family so I am plumbing into the archives again for a bit.

A few years back, I wrote about a company that didn’t feel they had enough competitors to force them to be innovative so they invented one.

Nothing consolidates a team and brushes away internal squabbles like the threat of a common enemy. Because ePrize’s next largest competitor is too small to raise their blood temperature, the company created Slither Corp.

By asking its employees what they think their counterpart at Slither would do differently, Linker says ePrize “creates a fun, safe opening for continual discussion about what the company could do better.”

Ask yourself these three questions to see if a threat can unblock your business’ innovations.

Who or what is our worst enemy?
What is our enemy doing that we can do better?
Can we create an enemy to spark new ideas?

Since most arts organizations probably feel they have no lack of competition, I had suggested using a fictitious enemy to remove some of the emotional associations which might get in the way of objectively addressing issues the organization may face.

It can be difficult to get motivated to do better if you perceive that the other organizations in town get all the grants, have the more affluent donors, get more recognition, get the benefit of the doubt when they make missteps, etc.  It is easy to make excuses why you will never succeed if you are focused on how great other people are rather than your own successes and capabilities.

The suggestion I made back then is worth considering.  Essentially, competing against the pretend rival you inflate in your mind might be more constructive than competing against the actual rival who you have inflated in your mind.

By creating an imaginary enemy, you can concentrate on responding to events without the emotional subtext lurking beneath the conversations. Yes, there are plenty of groups out there eating your lunch, but your biggest problem is The House of Extraordinary Matinee idols. (THEM) Your fictional enemy, THEM, noting the trend of sold out shows has decided to program seasons of 100% musicals. How do you position your next season in relation to this imagined challenge?

The fictional enemy doesn’t have to be a proxy for an actual rival in the community, it just has to present a credible challenge to your organization in order to spur innovation and creative thinking.

See Me (And Other Cool People) Talk About Building Public Will For Arts and Culture

I have been writing enthusiastically about Creating Connection (a.k.a building public will for arts and culture) for so long, the folks at Arts Midwest have asked if I would speak enthusiastically about the topic.

On August 28 I will be joining Arts Midwest CEO/President, David Fraher, and Arts Midwest Program Director, Anne Romens,  to present the in-depth seminar, Messages that Matter: Tapping into What Audiences Value.

The session is being held just prior to the Arts Midwest conference in Columbus, OH, but you don’t need to be registered for the conference to participate. If you are going to be in the area, I would love to meet you.

As an added bonus, I will be bringing at least one of the members of the Creative Cult that I have written about who will talk about their founding philosophy and the work they are doing.

Hope to see you there.

Here is the session description:

What core values inspire your potential audience to participate in arts, culture, and creativity, and which messages should you use to connect people to your programs?

This in-depth seminar will share the data-driven strategies coming out of Creating Connection that can help strengthen the power of your communications, programming, and outreach. Arts Midwest leaders will discuss a growing body of research around the intersection of creativity and public values, and offer tangible messaging strategies, tools, and real-time examples aimed at helping you attract and retain audiences and connect more deeply with your communities.

Work in tandem with your artistic, marketing, and support staff during this session, and be prepared for hands-on learning that you can take back to your organization to start exploring how your offerings—no matter whether you’re a presenter or an artist or manager—can tap in to the values and motivations of diverse stakeholders.

Enough With Problems This Week. One Suggested Solution

Back in June, The Stage had an article about the dire need for changes in the theatre industry in the UK. The article summarized a report that mentioned a lot of familiar issues: low pay, overwork, dependence on unpaid interns, lack of staff from low income and minority backgrounds, and closed recruitment practices. I recently finished reading the report which expounds upon these issues.

However, since I have spent the week talking about inequities in the arts, I didn’t want to continue the week highlighting more problems. Instead, I wanted offer some encouragement and solution to some of these issues by drawing attention to a piece written by Aubrey Bergauer, Executive Director of the California Symphony.

If you are an ArtsHacker reader, you might remember Aubrey was cited as one of the Most Creative People In Arts Administration for her leadership of the California Symphony.

Back in May, Aubrey wrote about how the symphony decided to invest in talent development for the staff.  She acknowledges it isn’t necessarily an inexpensive undertaking and offers tips to leverage conference and training opportunities to their fullest.  Part of that process seems to include the mandate that as a staff member, your purpose in going is to learn and when you return you need to share that information as well as a plan of action for implementation.

What’s not acceptable at the California Symphony is to attend a conference/seminar/workshop and feel inspired and warm and fuzzy for about a week. I want action from the investment, so employees are required to report back at a future staff meeting what they learned, their key takeaways, and what they plan to implement in their work here based on all that….

1. This holds everyone accountable, so their performance can be evaluated against the goals and ideas they set for themselves.
2. They’ve just passed on the inspiration, ideas, and takeaways from conference in a personal way to the rest of the staff. #win

Aubrey attributes their growth in revenue over the last few years to the benefits of investing in talent development.

She suggests new hire boot camps for everyone.  The California Symphony uses this orient people to their audience development plan and intends to expand it to a messaging overview.

(i.e. brand personality, how we talk about ourselves, key words or messages to use in our public communications…because every single role is public-facing to some degree, not just the marketing personnel).

She also talks about providing staff with a professional development stipend they can use at their discretion and advocates for mentoring.

What she proposes won’t solve all the problems outlined in report featured in The Stage, but these steps can significantly change the general tenor of the work environment in a positive direction.

Consider: Underserved Reflects Funding, Not Number Of Orgs Serving Community

Hat tip to Artsjournal for linking to an American Theatre article about the inequities in arts funding citing a Helicon Collaborative study which found “..58 percent of arts funding goes to 2 percent of big-budget arts organizations.”

Those of us who have worked for smaller arts organizations are probably familiar with the sting of seeing the dominant large arts organizations in the community consistently garner a large portion of funding.  The opening of the American Theatre piece relates a particularly sharp sting adding insult to injury for an organization which saw another group get funding to present the programming they specialized in.

….St. Paul’s much bigger Ordway Center for the Performing Arts, which received $86,039 to present Notes From Asia, “a series of performances, films, conversations, and an exhibit that will highlight arts and culture of Eastern Asian communities for East Asian, Asian American, and broader audiences.”

Reyes felt this as a blow, since that description isn’t far off from the kind of programming Mu does. Why give the grant to a larger, non-culturally specific theatre? Said Reyes, “There are these assumptions that they can do this culturally specific programming because they’re the Ordway, and we somehow don’t have that capacity to work with a community that we have been working with for 25 years.”

The statistics cited from the study that were most unexpected were the large number of organizations serving communities of color:

More specifically, the study found that organizations focused on communities of color make up 25 percent of all arts nonprofits but receive just 4 percent of all foundation giving.

The study notes that these funding disparities are out of sync with a nation in which 37 percent of the population are people of color and 50 percent are low-income.

I think the common idea of many conversations is that there are no organizations doing work that resonates with communities of color so it falls upon more mainstream arts orgs to provide the programming.

That 25% is out of 41,000 organizations by the way. That is a lot more than I would have guessed. I would suspect that they don’t have large budgets or capacity, but that doesn’t disqualify them for support.

In fact, wonder if the term “underserved community” isn’t more a reflection of funding directed to a community than number of extant entities providing services.

As I was reading about these particular stats, I remembered Ronia Holmes’ post Your organization sucks at “community” and let me tell you why“, that I wrote about last Fall.

Disinvested communities are not devoid of arts and culture. In America particularly, communities who historically have been excluded from the table have responded by building their own tables, using whatever resources could be scraped together. Marginalized communities have established organizations that don’t treat them or their cultural output as deviations from the norm to be celebrated for diversity, but as fundamental components of society. The organizations they created, and continue to create, are replete with artists, leaders, decision-makers, and workers who look like and are part of the community they serve, who share similar lived experiences, and have a deep understanding of what programming will truly resonate.

I encourage you to read Holmes’ full piece because I think she is quite incisive on the matter- critical of current practice, but sympathetic about what motivates that practice.

When I originally read Holmes’ essay, I didn’t imagine that there were as many organizations out there as the Helicon Collaborative says there are. My first impulse is to advocate for greater funding to help them gain greater visibility and potentially have greater impact in their communities.

However, I am also mindful of what Holmes wrote about larger established arts organizations making overtures to welcome disinvested communities:

“And they fail to hear this critical question: “Why should we abandon our own table for a small chair at yours?””

Enabling the underfunded 25% to achieve greater impact and visibility is all good, it just can’t come with expectations that they abandon or reconstitute the tables they have constructed for themselves.

I don’t necessarily want to see places like the Ordway lose funding. Except that it seems non-profit funding is often a zero sum game. I have heard people of color speak enthusiastically about the Ordway’s programming and partnering with their communities.

If you think about it though, if more mainstream arts and culture organizations are given funding to break down barriers with underserved communities that don’t frequent their programs, shouldn’t the organizations that have developed in those communities considered underserved be provided reciprocal funding to break down barriers with audiences that frequent mainstream arts and cultural organizations?

Unexpected Development In Student Debt

There was a warning shot across the bows of university/conservatory arts training programs whose graduates have debt out of proportion with their earning potential in the Chicago Tribune last week. Harvard University is suspending graduate admissions for their theatre program for three years after receiving a failing grade from the Department of Education.

Simply put, the federal policy looks at the debts-to-earnings ratios of career-training programs (and, yes, the arts are a career) in an attempt to discern whether the programs provide students reasonable returns on their investment in tuition. The 2015 regulations hold that the average student’s debt from the program should not exceed 20 percent of their discretionary income or 8 percent of their total income. If that is not the case, then the program could lose access to federal student loans.

[…]

Which brings us back to Harvard and… the A.R.T. Institute, …. The Institute has been facing two big problems.

The first is that the median debt rate for students of the two-year program, which enrolls about 23 people a year, is a whopping $78,000 and the typical post-graduation income of those students is miserably low when compared with that debt: just $36,000 a year. If you’re trying to make it in New York City, or even in Boston or Chicago, $36K per annum sure does not allow a lot of cushion for debt repayment.

Such are the entry-level salaries in the arts, which long have been subsidized by those who work therein, especially those in the kinds of jobs you can expect straight out of graduate school.

Tribune reporter Chris Jones goes on to suggest that arts training programs should be held to similar standards as trade schools rather than claiming an exception,

“…based on the mostly spurious argument that students are pursuing their creative dreams, know the cruel realities of the profession and thus have some awareness of the financial risks and the inequality of its rewards — some people, obviously, make a whole lot.

In many cases, these students are going into debt to acquire credentials and, yet more importantly, a network to aid them in a profession that, to its detriment, is growing ever-more nepotistic and lazily elitist, especially when it comes to its dominance by a few well-known training programs.”

That last sentence about the industry being partially to blame for using the imprimatur of a brand name as a shortcut for hiring decisions evokes the recent conversations about arts careers only being accessible to people with the means to take on debt and support themselves during unpaid internships.

Well, actually Jones goes on to explicitly talk about that, no extrapolation of concepts required.

But who wants the arts dominated by debt-free elites?

[…]

…If these programs cannot be made more affordable and accessible without the promotion of onerous indebtedness, then more attention must be paid by the culture industry to those programs that can.

Many fine public universities offer excellent arts education, at both the undergraduate and graduate levels. The issue that needs fixing is whether such programs can open an equivalent number of doors.

The ultimate question of course is, will people start to make the effort to seek out talent elsewhere or will the status quo remain?  I don’t really want to wish complications upon anyone, but I wonder if the issues Harvard faced might crop up with other schools and that will provide greater incentive and necessity for arts and media companies to look elsewhere when hiring.

Good Basic Advice At Any Career Stage

Juilliard Professor Benjamin Sosland shared some advice he gives his students as they think about developing their careers. Some of the advice is pretty common across most career advice articles, but there were a number of suggestions I hadn’t seen very often and wanted to share.

(I would share a fair bit more but MusicalAmerica seems to take pains to inhibit easily excerpting from articles on their site.)

• Are you meeting people who can offer guidance and a helping hand? (Networking is not a dirty word. Really)

[..]

• Do you maintain a mailing list and is your website and use of social media reaching the audience you hope to attract?
• Is there a self-generated artistic project that you have always dreamed of realizing?
• Have you gained the necessary financial literacy to plan and advocate for such a project? (A good budget is based on research, not wishful thinking.)
• Do you write thank you notes to anyone and everyone who ever offers even the slightest bit of assistance? (Not to get all Emily Post or anything but, wow, is this ever a powerful tool.)
• Have you developed a vocabulary to be a convincing advocate for your art? (Here is a good exercise. Defend this sentence: The arts are important.)
• Do you have role models whose careers you admire and do you know the story of their journey? Case studies on successful people are fascinating. (Hint: there is no such ting as a self-made man or woman.)

I don’t believe I have mentioned the self-generated artistic project too much here on the blog, but I bring the topic up with students with a fair bit of frequency. I just had such a conversation about two weeks ago.  Sosland’s follow up point about financial literacy to plan and advocate for the project is one of my motivations for such conversations. Of course, I often talk about the need to develop these skills regardless of the method.

Some of these suggestions are good regardless of the stage you are in your career. As much as I write on the topic, I don’t feel I am as adept as I should be when it comes to speaking extemporaneously as an advocate for the arts.

If you have read my blog for any length of time, you will know I heartily support that last suggestion about examining the career journeys of people you admire. I am a big proponent of breaking the illusion that success and talent are exclusive blessings from the heavens rather than the result of a long term (often unexamined) process and effort.

Finally, the thank you note suggestion I could definitely do a much better job at. Despite my mother inculcating the practice in my siblings and myself, my sisters are much better at the follow through than am I.

For- & Non-Profit Difference Is In Relations, Not Good Intentions

Last month, Non-Profit Quarterly reprinted a piece by Paul Hogan that explored the basic differences between for- and non-profit organizations that are not clearly understood and often lead to the “should be run like a business” statements.

Hogan says that companies that focus on the well-being of their employees and are dedicated to stewardship of the environment and other causes still have more in common with other for-profits than non-profits, despite their worthy intentions.

Higher fixed costs lead to lower net profits. But consider that in this way, the profits aren’t lost at all: They are simply allocated differently, to the greater benefit of employees or the community in which the business operates. Regardless, the for-profit enterprise still is fundamentally extractive, transactional, and profit-driven.

In comparison,

Nonprofit enterprises, on the other hand, are relational and restorative, or generative. The basis of activity in the nonprofit enterprise is personal and interactive, and seeks to restore or help generate whatever people need to improve their lives, or the life of the community in which they live.

[…]

It could be argued that even this exchange is transactional, no different from a for-profit interaction. But there is a critical difference: The person to whom the service is being provided is not usually the source of the payment for the service. I don’t pay my doctor or my dentist or my phlebotomist. Someone else does, and generally, I have no idea what amount is actually paid. So, the nonprofit person-to-person interaction is not zero-sum or about money or profit at all; it’s about the relationship that is established. And it is this disconnect of the cost of service from the third-party reimbursement for that service that destabilizes the nonprofit sector in ways that the for-profit sector does not deal with or need to understand.

And specifically in relation to the arts:

This isn’t restricted to healthcare or human services, either. The amount you pay for a ticket to many of the arts organizations you attend is subsidized, sometimes heavily, by outside public or private funders. If most arts organizations had to charge the full amount they needed in order to operate, most of us wouldn’t be able to afford to attend. That’s important because the health of people and communities depends as much on arts and culture as it does on all other nonprofit work, and arts must be as accessible as healthcare and education.

I apologize for the long series of quotes from the article, but I wanted to highlight his logic in contrasting for- and non-profit businesses and how he related insurance payments with fundraising.

I was especially interested in the way he compared insurance payments by a third party with third party funding of the arts (or any non-profit org). The idea that you need insurance because you might not otherwise be able to pay a medical bill is widely understood. That context provides a smoother segue to discussing why most of those non-profits serve couldn’t afford access to the services provided without a third party subsidizing their operations.

Of course, health insurance and healthcare costs being a hot button issue, you have to quickly insert assurances that there pretty much aren’t any heavily inflated costs related to the work you are doing.

Ever Think About How Many Staff You Need Per Attendee?

Last week the National Center for Arts Research (NCAR) released some interesting data about the ratio between the number of full time employees at arts organizations and the audiences/visitors they serve.

An average of 3,547 people attend for each full-time employee. That is the relationship between an overall average of 38,741 attendees and 11 full-time staff members annually.

Finding that attendance at many organizations has either decreased or is flat, but number of staff has grown NCAR says,

This means that organizational capacity expanded at a slightly faster rate than growth in the number of people served. This does not mean that staffs became bloated. Instead, modest staff expansion can mean that an organization realizes it has maxed out its current staff’s capacity to provide high quality offerings and services, and the ability to attract more future audience members depends on making initial investments in people.

They break down the data by sector, organization size and market size.

Every Answer Raised More Questions

The part that really interested me and left me wanting to know more detail was in the Ecosystem Highlights section where they talk about “What Drives In-person Attendance?” (their emphasis)

In-person attendance varies by sector and increases with organizational age, square footage, budget size, the number of programmatic offerings, the amount spent directly on programs (emphasizing the importance of findings related to the Investment in Program Index), targeting kids or Asian-Americans, and having higher levels of local funding.
Attendance tends to be lower when organizations receive higher levels of support from state or federal agencies, when their lowest ticket prices is not terribly low (representing the importance of an accessible price point), if they produce proportionally more world premieres, or if they target young adults, African-Americans or Hispanics/Latino

Bearing in mind that correlation doesn’t equal causation, I really wanted to know more about the relationship of attendance increasing when programming targeted Asian-Americans or when there was higher levels of local funding.

Does the fact that attendance is lower when there is higher levels of support from state and federal agencies have any significance? Does that say something about the value of NEA funding? Are there restrictions on federal and state support that don’t exist with local funding that leads organizations to program and promote in ways that don’t connect with the local community?

This could be the case since NCAR found,

The number of world and national premieres increased contributions from trustees and other individual donors but decreased government contributions and program and earned revenue.

and

Government Grant Activity has a positive effect on fulltime employees, program expenses and total expenses but a negative effect on the number of offerings and direct marketing expenses.

So maybe federal funders aren’t really supporting the new work, broader programming and marketing that is needed to engage larger audiences.

I started to assume local funding meant high giving from individual donors until I read (my emphasis),

Physical attendance is lower in communities where the total population is larger, there is a higher percentage of children in the community, and the community’s overall level of philanthropy is high.

So I guess higher levels of local funding associated with higher attendance must be either local foundations or government?  Except, apparently federal funding is helpful except when it comes to securing money from foundations:

The receipt of an NEA or IMLS grants had a positive effect on nearly all outcomes except foundation funding, which was lower for federal grant recipients.

Some Surprises About Demographics Orgs Want

Why is attendance lower for young adults, African-Americans and Hispanics/Latinos? Is it something about those segments or are arts and cultural organizations as a general group doing things that don’t resonate well with those groups but do resonate with kids and Asian-Americans? (Keeping in mind we aren’t necessarily talking about the same organizations doing well with the latter groups but not the former.)

There seems to be an inverse relationship on these same factors when it comes to Full Time Employees.

• Organizations that target people under 25 years old or Hispanics/Latinos, and those awarded NEA or IMLS grants tend to have more full-time employees.
• The number of full-time employees tends to be lower for organizations that present higher levels of local and world premieres and for those who target Asian-Americans.

I wondered if organizations that targeted young adults and Hispanic/Latinos also got more federal grants. Since young adults and Hispanic/Latino audiences are often mentioned as groups arts organizations aspire to attract, this might mean these efforts are targeted to receive more federal funding. There is a suggestion this might be the case:

And Government Grant Activity has no effect on program or earned revenue and a negative effect on physical attendance and engagement; this negative effect may reflect government support for arts and culture organizations that are initiating outreach efforts targeting traditionally underserved populations.

Is there an implication of racism/classism in the suggestion that government grants have a negative effect on physical attendance because the grants support targeting underserved populations?

Knowing that organizations that target Asian-Americans have smaller staffs and that organizations that target Asian-Americans have higher attendance, does that mean Asian-Americans are easier to attract? Or are these statistics just a result of there being only a few small organizations specifically targeting Asian-Americans and they are doing a good job with that demographic segment?

Among the interesting pattern NCAR noted in regard to organizations focused on serving minority populations:

Organizations that target African-Americans attract higher levels of contributed funds but tend to have a smaller footprint, with fewer offerings and lower marketing and development expenses and lower program revenue, attendance, and engagement.

Organizations that target Hispanics/Latinos have higher contributed revenue, program salaries, development expenses, and total offerings but lower marketing expenses, and program and earned revenue.

Other Notes Of Interest

Some other interesting observations that don’t necessarily fit with the aforementioned topics:

Youth Orgs Have It Great Until The Kids Grow Up

And organizations targeting children have lower marketing expenses that yield higher attendance, engagement and program and earned revenue, and higher development expenses that yield lower unrestricted and total contributions. This puzzling finding seems to suggest that parent-contributors have a short-term focus on immediate benefits for their children without necessarily supporting the long-term financial health of the organization.

A Vibrant Arts Community Is Great, Except For Attendance

Total Arts Dollars in the community is positively related with nearly every performance outcome, with physical attendance being a prominent exception; this negative relationship likely reflects the presence of many small arts organizations in a thriving arts and culture community competing for audiences.

The Number of Arts Providers in the community positively impacts program and total expenses and contributions from every source except foundations; there is no effect on program and earned revenue and the impact on attendance and engagement is negative, again suggesting competition for audiences.

A Wealthy Community Is Great, Except For Attendance

Higher socio-economic level is negatively associated with physical attendance and engagement – likely reflecting increased access to other leisure opportunities like travel – and positively associated with program, development, and total expenses and program and earned revenue, reflecting the ability of arts organizations to invest more in the art and charge higher prices.

Just to repeat the old saw about correlation not equaling causation, while these findings are interesting individually one should be careful drawing assumptions and relationships between them.  Even some of the things listed together as having positive outcomes may not necessarily lead to a positive outcome when all present together. (i.e. You won’t necessarily increase attendance by expanding your physical plant, offerings, budget, spending and programming to Asian-American kids in a place with high local funding.)

On The Hook With Arts and Culture

Back in 2008, I wrote how the voters of Minnesota passed an amendment to support both the arts and outdoor wildlife as a result of a political alliance between the arts community and outdoor sport enthusiasts.  The amendment increased the sales tax by 3/8 of 1%.

According to the website created to report how the money was being used, this is how much of the collected revenue has been allocated between fiscal year 2010 and 2017.

Minnesota has been known for its outdoor activities and support of the arts so it isn’t necessarily surprising that the citizens supported this tax increase. The alliance between the groups was not a forgone conclusion though. As I quote from an article from that time by Jay Weiner:

“As it was, the pioneers of the amendment idea — the sportsmen with bullets and hooks — were wary enough of the arts being included … until they saw the political power of the statewide arts and cultural organizations.”

I went on to write:

Every state should be lucky enough to have an arts community with enough political clout to help get a constitutional amendment passed. Of course, that influence didn’t magically appear, the state arts community would have been working on cultivating it over the course of years and probably decades.

[…]

The other thing he [Weiner] mentions is that berating the arts and parks people perpetuates an environment which keeps sports fans from forming coalitions.

If this program appeals to you and you want to replicate it in your state, another article written at the time outlines the pros and cons of the amendment. I am sure that nine years later, those who advocated for the amendment and those who have dealt with the appropriation and administration of the money can give valuable feedback about best practices and mistakes to avoid.

Not Apologizing For Raising Money

Looking back in the archives can be really rewarding when it comes to reminding yourself about things you long forgot.

Back in October 2008 Seth Godin  reproduced Sasha Dichter’s Manifesto in Defense of Raising Money which begins “I’m sick of apologizing for being in charge of raising money.”

In the post I made, I quoted Dichter’s thoughts about the fear associated with asking for money,

“…wealth is associated with power, and not having wealth can feel like not having power. So going to someone who has money and saying, “You have the resources, please give some of them to me” doesn’t feel like a conversation between equals.

How about this instead: “You are incredibly good at making money. I’m incredibly good at making change. The change I want to make in the world, unfortunately, does not itself generate much money. But man oh man does it make change. It’s a hugely important change. And what I know about making this change is as good and as important as what you know about making money. So let’s divide and conquer – you keep on making money, I’ll keep on making change. And if you can lend some of your smarts to the change I’m trying to make, well that’s even better. But most of the time, we both keep on doing what we’re best at, and if we keep on working together the world will be a better place.”

Looking back at the original post, I had mentioned the importance of storytelling as a skill. At the time I didn’t pay as much attention to Dichter’s suggestion that the work non-profits do to improve the world is interrelated with the work others do.

Do you really believe that the “real work” is JUST the “programs” you operate? (the school you run; the meals you serve; the vaccines you develop; the patients you treat?) Do you really believe that it ends there? Do you really believe that in today’s world, where change can come from anyone and anywhere, that convincing people and building momentum and excitement and a movement really doesn’t matter?

That can be important to remember when you are thinking that some other group is more worthy of support than your own.

Revisiting Fuzzy Definitions

I am off on vacation to the Canadian Rockies for a week or so. If you don’t hear from me again, it may be that the Banff Centre for the Arts is as awesome as I hear and I am hiding out there.

As always when I am traveling, I have looked back at my archives to see what past thoughts may still have relevance today.

I came across a post I did in 2008 where I spoke about Alan Brown’s observation that in the 1997 Survey of Public Participation in the Arts conducted by the NEA.

Brown lists an admittedly small excerpt of the verbatim responses to the question: “What was the last “classical music” concert that you attended?” Among the answers listed are Tito Puentes, The Stompers, Showboat with Tom Bosley, Music Man, King and I and Oliver.

For the question, “What was the last “opera” that you attended,” Phantom of the Opera appears five times along with Les Miz, Brigadoon and “It was on Broadway” (remember, these are recorded verbatim).

Not having access to all the raw data, I have no idea what percentage of the answers these represent. As I suggested, it does make you wonder when people answer surveys that they enjoy and want to see more classical music or opera, if your concept of classical music/opera is the same as theirs. These results are from 10 years ago so I wonder how much less significant these categories are to people these days.

Now it is 20 years since that survey was conducted so I think what people consider as falling into those categories may be less defined. In that 2008 post, I wondered if it might be better to de-emphasize labels to a great degree.

Acknowledging that people don’t care how performances are categorized as long as they have an enjoyable experience changes the way you market performances. If the definition of classical music is rather nebulous, the fact that the violinist received a Pomme Rouge when they were 17 is nearly bereft of meaning. (As it should be, my mother was giving me pommes rouge before I was 5 years old.) Marketing has to focus on why someone will enjoy the performance and not overly concern itself with convincing someone they like the organization’s definition of classical music or whether the recipient likes classical music at all.

[…]

Of course, the water flows both ways in regard to this sentiment. When asked if they liked opera, someone might say they liked Phantom but didn’t really care for The Magic Flute. A good experience with what they think is opera, classical music, Shakespeare (but really Oscar Wilde), won’t guarantee liking the “real” thing. Nor may it inspire experimentation even if they equate Phantom with opera due to simple lack of name recognition.

At the core the idea is that defining labels allow people to decide whether they like something before they try it. We have done it since we were kids and asked what was in food so we could decide we didn’t like it if it had an ingredient we don’t like. We have probably all run into people who said something along the lines of “you said that was jazz, but that isn’t REAL jazz because…” They can’t enjoy it because it doesn’t fit a slot neatly.

At the same time, I am not suggesting the approach should be, “trust us sight unseen, you will like it.” Provide people with information, video links, etc so they can make a decision. I am just suggesting not to place that information behind a label that allows them to decide without exploring.

Wait, Look Behind You

I don’t remember where I came across this recently since the story is over a year old. Photographer Oliver Curtis embarked on an interesting project where he started taking pictures with his back to famous landmarks.

The project came about back in 2012, when Curtis was visiting the Pyramids of Giza. Upon turning around, he realized that he had never seen the “hidden side” of that well-known place. So, he began documenting these views in a project of his own…

In each of the photos in the series, captured over the past 4 years, the viewer is told where the photo was captured and is invited to look upon the scene without the smallest glimpse of the actual landmark that people visit from all over the world to see.

The full collection of images for the Volte-Face project are on the artist’s website. If you want the challenge of trying to guess where things are without the benefit of visible captions, you should view it there.

He has images facing away from the Statue of Liberty, The Great Wall of China, Taj Mahal, Buckingham Palace and dozens of other places.

What initially hooked me was his photograph facing away from the Mona Lisa. We hear tales of people rushing through the Louvre and crowding in front of the painting trying to get a picture. It either wasn’t crowded in the gallery when he took the picture or he stood with his back to the crowd.  The sense of this is what you are missing if you focus solely on the famous was interesting to me.

I won’t claim to always be observant and absorb all my surroundings when I am visiting a famous place, but I think I do a pretty good job of taking in my surroundings.

What is sometimes surprising is just how mundane and unassuming some of the places appear when you have your back turned to them.  The bench and pool in front of the Taj Mahal, you would expect based on pictures of the landmark. However, the fresh tree stump and apartment buildings taken while facing away from the Eiffel Tower makes you wonder how close to the structure he was when he took the picture.  The same with the utterly unremarkable view away from the Wailing Wall in Jerusalem.

Cycling With Your Board’s Soul

I don’t think I could have timed it any better…

Last week, Anne Midgette wrote a piece in the Washington Post about the various and confusing roles boards of directors play in the performing arts.

What do boards do? It varies from one company to another. Some performing arts boards serve in a purely advisory function — voting on new hires, for example, sometimes only nominally rubber-stamping choices made by the artistic staff. Other boards, though, have fiduciary responsibility, providing vital financial support to keep the doors open.

[…]

Yet there’s an odd disconnect between the size and financial heft of performing-arts boards and their actual function. Some board members would laugh at the idea that they exercise considerable influence on an organization; some, indeed, resent being viewed as “walking checkbooks,” with the implication that they should pony up and shut up. Although board members often bring considerable business expertise to the table, the attitude often prevails that they don’t really understand art and shouldn’t sully it with mundane business considerations. This leads to a Catch-22, whereby board members are branded as Philistines by harping on issues such as financial viability and ticket sales, but are kept at arms’ length from creative mandates — or from exercising oversight in a meaningful way.

Where the good timing comes in relates to a piece that I tossed in the hopper at ArtsHacker.com that ended up published today, the same day I saw Midgette’s article. (h/t Artsjournal.com).

The ArtsHacker post calls attention a fascinating article from the Non-Profit Quarterly about the cyclical stages a board will go through. I have rarely, if ever, seen the topic discussed. This is regrettable because it brings clarity to a topic that is replete with stereotypes, assumptions and misunderstandings.

According to the article boards tend to go from deferring to the executive staff to becoming more involved in the wake of a crisis to really being engaged with the organization to ceding authority to the executive staff and then becoming more engaged again after a crisis.

Many of the issues Midgette mentions pop up at different points in the cycle. At some points the board sees their role as bringing expertise to the organization. At a different point, the board is mostly about prestige and the members only start thinking about the challenges facing the organization about 30 minutes before the meeting.

At their best, the board is engaged and focused on good governance, working in active partnership with the staff and holding them to account for decisions. At worst, they are relatively disengaged and unfocused on the concerns of the organization.

By and large, I don’t know staffs or boards of directors of non-profits are really aware that this cycle of changing dynamics exists. Those in a bad situation grouse reinforcing established stereotypes and those in a good situation count their blessings and pray it continues until they retire or cycle off the board.  There is no sense that one can actually exert influence over the situation.

By understanding the characteristics of each stage, you can better identify where your organization’s relationship with its board is. Knowing that, you can work on moving things toward a more productive stage or work to prevent a good environment from souring.

Piquing The Artistic Impulse

A little irreverence today after talking about philosophical questions like “what is art for?”

In the past few years, I have done a lot of writing about the need to help people recognize they have the capacity to be creative.

When I was in Pittsburgh a couple weeks ago, I visited the Warhol Museum and found myself inspired by some of the projects he engaged in. Much of what he did was an attempt to take the idea of art off a pedestal and bring it into everyday experience.

There was one piece in particular that appealed to me, though perhaps for the wrong reasons.

Among the museum collection was one of Warhol’s Oxidation Paintings. The piece was created by priming the canvas with metallic paint and then applying a substance that would cause a oxidation reaction.

In Warhol’s case, it was urine.

According to the card next to the painting, he and his friends and assistants:

“…experimented with both pattern and coloration…Variations in the maker’s fluid and food intake affected the oxidation impact…Warhol was particularly thrilled by the striking colorations caused by his studio assistant Ronnie Cutrone, who was taking vitamin B supplements.

Oxidation Painting, 1978

As much as you may be disgusted by the idea, (and lets face it, most paint is more toxic than urine), you have to admit that the technique would definitely pique the interest and desire to experiment in many people.

Okay, sure it might be more appealing to younger males and females, but males often see art as an effeminate activity as it. This is a way to engage more men!

I will confess that I sent this picture and information about how it was made to my friends who hold creative process events and made a tongue-in-cheek suggestion this be the next project.   While you can’t create an authentic relationship with creativity and the arts through stunt events like this, the example of it can combat the image of art as staid and inscrutable.

Even if someone looks at the painting above and says it isn’t art based on appearance alone, they can at least connect with the impulse behind its creation because everyone has had a related impulse at some point in their lives. (And may even continue to harbor that impulse in their hearts.)  You have an entirely different conversation and relationship with this piece than you would have if Warhol used ink or paint to create images many might associate with Rorschach blots.

Art As Currency For Experience

This week Diane Ragsdale wrote a piece addressing the difficultly people have with the idea of Art for Arts Sake.  She says when she conducts workshops and asks arts administration types to fill in the blank in the phrase, Art for ____________’s sake, they never say “art.” In discussions, people aren’t able to really define what is meant by “art for art’s sake.”

She suggests part of the issue has to do with the way we define value. She uses the example of an artist she invited to speak in her class. When the artist asked if there were any questions, a business student asked if she was being responsive to the market by painting so many orchids. The artist said she was basically painting orchids because she enjoyed exploring the form and would do so until it no longer interested her.

After the fact, as I reflected on this moment, I thought it was quite brilliant. A quite reasonable question from a business school student: Is there sufficient demand for orchids? Do you know your market? Do you think you may need to diversify?

And a quite reasonable answer from an arts student: I’m interested in the idea for its own sake; right now, I’m not thinking about whether there is a market for orchids.

And I could not have architected a better moment to convey the different logics or rationalities of business and art, or what art for art’s sake, or research for the sake of research, or exploration for the sake of exploration, or excellence for the sake of excellence are all about. Through this brief conversation between an artist and  business student, I was able to experience the world of business and the world of art as parallel systems of value. This experience finally helped me make sense of, and come to terms with, the phrase art for art’s sake.

Ragsdale provides a chart created by Bill Sharpe discussing “five “economies” and their “shared denominations of value.”” For example, in competitive games, the currency is the score; in democracy, it is votes; in exchange, it is money; and in experience, it is art.

She says,

What Sharpe’s framework seeks to illustrate is the incommensurate nature of these various currencies of shared valuation. The score of a sports game may tell us who won or lost but it can’t help us understand the individual or shared experience of the game, for example.

For me, this coalesced ideas that Carter Gillies wrote in a guest post for Ragdale’s blog (my emphasis):

They value the economy? Well, the arts are good for the economy! They think that cognitive development is important? Well, the arts are good for cognitive development! We make our own ends the means to their ends.

But this never teaches them why we value the arts. It is not a conversation that discusses the arts the way we feel about them. Its not a picture of the intrinsic value of the arts, because in talking about instrumentality we always make the arts subservient.

Just as the score of a baseball game can’t describe the experience of attending, many of the criteria people wish to apply to the arts aren’t relevant as a measure of value. Arts may be good for the economy insomuch as an exchange is taking place, but we all know the value of the art is not reflected in the amount paid.

The arts may be good for cognitive development, but there is no relationship between value of a painting, play, dance or musical composition and test scores. The masterwork of a painter doesn’t raise test score higher than the preliminary sketches they made in preparation for the piece.

If Sharpe is correct that the currency of experience is art, I guess that validates John Dewey’s book, Art As Experience.

I don’t know that telling people the currency of experience is art will help people understand art better. People don’t necessarily associated the joy they experience playing with a newborn as being partitioned into units of art.

It is helpful to be reminded that many things are not valued solely in dollars, as much as it may seem that way. That we have recently seen that the amount of money thrown at an election doesn’t necessarily translate proportionally into victory seems to bear out Sharpe’s statement that votes are a distinct currency from money in the election economy.

Recently the big news has been about the Arts & Economic Prosperity 5 report. It is great that activity in the arts and culture industry has had such a strong impact in so many communities outside of the usual urban areas. But it is important to remember these numbers are just like a baseball score. They don’t tell us anything about the experience of the creators and participants, the quality of the work, or a handful of other things we might list as important before we even care about the amount of money that got exchanged.

A Reminder About The Necessity For Patience and Effort Sustained Long Term

I wanted to call attention to the recent return of the Hokule‘a, a double hulled voyaging canoe, to Hawaii after a three year voyage around the world that saw the canoe travel 42,000 miles to 150 ports and 23 countries and territories. It is the first time a Hawaiian canoe has circumnavigated the globe completely under wind power. You can see photos of the return on the Star-Advertiser newspaper site. Apparently about 50,000 people showed up to welcome the canoe.

While the voyage is impressive of itself, the Hokule‘a represents so much more in Hawaii. The canoe was first launched over 40 years ago in 1975 in an attempt to reclaim Hawaiian cultural heritage and knowledge as part of the Hawaiian Renaissance. The Polynesian Voyaging Society sought out the few remaining people who still knew how to navigate in the traditional way without instruments. Only Mau Piailug of the Federated States of Micronesia was willing to teach them.

If you have seen the movie Moana where the title character begs Maui to teach her to navigate, you have gotten a very small hint of what is involved (expand the Read More under Nainoa Thompson’s picture). While later voyages have use Western instruments like compass and sextant and have been supplemented by some technological aids, those first voyages marked the first time in over 500 years that Hawaiian sailors navigated between Hawaii and Tahiti using traditional methods. Later they would use the same techniques to travel to other Pacific Islands and reinvigorate interest in seafaring traditions among other peoples.

The canoe and its voyages have contributed a great deal to the shared cultural consciousness of Hawaii. In 1978, the canoe capsized while still within the archipelago. Crew member Eddie Akau went to get help, paddling his surf board to the island of Lanai. The rest of the crew was rescued, but Eddie was never seen again.  To this day, 40 years later, you will drive around and see bumper stickers saying “Eddie Would Go,” as a testament to his selflessness, long  established during his career as a lifeguard where he saved over 500 people, often in dangerous surf conditions.

Educators have developed curriculum and programs in connection with the voyages covering a wide range of topics from environmental concerns, geography, tides, navigation, the physics of raising the mast, and genealogy. Star Trek has a Hokule‘a class of starship

I should note, the effort to revive and employ traditional sailing methods wasn’t primarily driven by a desire for authenticity and eschewing modern options. The Hokule‘a was conceived and launched as part of a general effort to recognize and reclaim the validity of Hawaiian music, dance, language, dress, etc after a long period belief that Western/modern ways were superior. The ship answered doubts about the ability of early Polynesians to accurately and consistently navigate between Tahiti and Hawaii using available technology.

As I read about what they have accomplished, it reinforces the long view and sustained effort  required to accomplish their goals. Even that first voyage of 40 years ago was preceded by a long period of preparation. It puts the whole process of judging viability by the success or failure achieved increments of 12 months or less in perspective. I think there are lessons here about the power of cultural practices and their ability to fire the imagination.

 

Shared Leadership Provides Opportunity To Manage Up

Last month Non Profit Quarterly suggested that organizations undergoing executive leadership transition consider the shared leadership model that many performing arts organizations employ.  They note that it can be valuable to have one person focus on artistic or programmatic issues freeing the executive director up to focus on developing organizational capacity and funding.

This week, Createquity tweeted about a study dealing with the same dynamic from the perspective of the employees on the organizational chart just below the executive leadership. These people can be torn between the conflicting demands of programming and economics represented by the two leaders and be unclear where their duty and loyalty should reside.

People in the performing arts can already attest to feeling squeezed by situations like this. What was interesting to me though was that the authors of the study suggested the ambiguity of the situation can provide those in the tier below the executives with the ability to essentially “manage up” and serve as arbiter between the two leaders.

The paper referenced in the article was based on research conducted in the Dutch movie industry and focuses on the role of the 1st Assistant Director (1st AD) who is responsible to both the Director and Producer. They note that while the director is more powerful in Italy and the producer more powerful in Hollywood and more balanced in the Netherlands, the organizational chart is essentially the same in all countries. (my emphasis)

However, role conflict and role ambiguity also provide 1st ADs with opportunities to define their role expansively. By doing so, 1st ADs can increase their ability to act as a buffer between the dual leaders. Moreover, the more the director and producer employ a narrow definition of their respective roles, the more space they leave for the 1st AD, and the more likely it is that positive effects ensue from the 1st AD facilitating collaboration between the dual leaders, and bridging the artistic and commercial sides of the organization.

Our study has a number of practical implications, the first of which is to suggest that organizations could profit from designing structures in such a way that it leaves space for lower-level organizational members, who can mediate between dual or multiple leaders by expanding their role, while taking into account how leaders can directly and indirectly facilitate such behavior. Second, because employees, also in non-project-based organizations, tend to have increasingly less stable, defined and demarcated roles, they have to be able to, or learn how to, proactively define their own roles. Finally, managers need to learn how to accommodate the positive aspects of role expansion while at the same time mitigating its potentially negative effects on organizational stability, especially as a result of discontent by those organizational members whose roles are being invaded.

Given that so many arts organizations are already operating under this structure, this seemed like valuable advice for both employees to identify how they can expand their role within their organizations and for the leaders to create an environment that allows employees to carve out a little more space for themselves.

No Tall Tales To Tell

You wouldn’t think fishermen needed help telling a story, but according to Non-Profit Quarterly, the Cape Cod Commercial Fishermen’s Alliance is looking for just that.

They are getting help from the Arts Foundation of Cape Cod in securing the services of a digital storyteller to serve as part time artist-in-residence for a year. (Deadline to submit is June 30)

According to the Non-Profit Quarterly,

This is a unique opportunity for an enterprising photojournalist/videographer seeking to tell the story of a normally hard-to-reach profession. The Fishermen’s Alliance goal for the artist-in-residence is to give the general public a better understanding of organization’s value to Cape Cod.

Presently, the Fishermen’s Alliance YouTube channel has 25 subscribers. The 20 or so videos have a modest number of views. Their tagline is, “Small Boats. Big Ideas.” That message is not apparent in their existing videos. However, their plan to engage an artist-in-residence is certainly a big idea. One would not expect this kind of initiative to be launched by a relatively small-membership organization of commercial fishermen. Any nonprofit would do well to watch what the Fishermen’s Alliance artist-in-residence begins to produce online and take careful notes.

[…]

…Perhaps the biggest challenge for any nonprofit is strategic: How to create content that people want to consume, and how to create engaging videos that get shared. The Fishermen’s Alliance artist-in-residence will need a solid understanding of metrics and how they point the way for continual improvement. Yes, there is the still photography part of the job, but the cornerstone of any nonprofit’s content marketing efforts today needs to be video. From 360-degree videos (for the ambitious) to Facebook Live, all nonprofits need to respond to their audience’s shorter attention span by making content interactive and visual.

This can be valuable advice for non-profit organizations as something they need to strive for. But for arts organizations, the story may illuminate new opportunities. Can your organization or artists with whom you work offer similar services to non-profits and businesses in your community to help them attain similar goals.

 

Post title a riff on Love and Rockets’ “No New Tale To Tell”

The Authentic Experience of 12 People Touring A Room Designed For One Person

I visited Fallingwater this weekend. Believe it or not, my impetus for being there wasn’t due to the 150th anniversary Frank Lloyd Wright’s birth, but rather because for the last 6-7 years, I have been obsessed by the idea of visiting the Nationality Rooms at University of Pittsburgh’s Cathedral of Learning. Visiting Fallingwater actually came in second as a “well since I will be in the area…” consideration.

First of all, let me just say visiting the Cathedral of Learning is absolutely worth it. The idea of inviting different countries to set up classrooms to reflect a learning environment in their nation makes a positive statement about the people of the United States in these contentious times. The newest rooms in development are Finland and Iran. The newer rooms on the 3rd floor are open for regular class use (with some stern warnings about keeping them clean) which would make for an interesting learning experience.

As for Fallingwater, it will come as no surprise that visiting was pretty great. It is one of the most highly esteemed works of architecture in the country.  One of the things I was interested to learn was that when the original owner’s son bequeathed the house to the Western Pennsylvania Conservancy, the two conditions he set for opening the house to the public was that there not be any velvet ropes, nor could there be any scripted tours.

If you have toured the house, you know to be grateful for the first condition. The interior is intentionally cramped based on Wright’s desire to force people to go outdoors.

Assuming the prohibition against scripted tours eliminates recorded guides, humans are guaranteed employment.  Given the cramped quarters and original furnishings, you probably want humans keeping an eye on things.  I assume the Conservancy does monitor the quality of the tour narration and has a list of things to cover.

Something I didn’t appreciate until later was that the tour guides were scrupulous about mentioning what furniture had been removed from each room in order to accommodate tours.  I also visited the Frick Pittsburgh which had a room depicting furnishings of a historical period. Next to the portal was a big sign next saying how controversial period rooms are because they don’t accurately reflect how the inhabitants really lived.  Learning this, I saw a number of the points made about the authenticity of certain features (or lack thereof) at Fallingwater with a new perspective.

As I have mentioned recently, decisions about how to depict, represent, discuss, etc., artistic works, cultural practices and even daily lives of others are never clear cut and easy. I am sure that the classrooms in the Cathedral of Learning don’t accurately reflect classrooms in the countries they purport to represent. But given the time invested in creating them, I don’t doubt that they accurately reflect an important essence of those individual countries.

I think the 24 hour news cycle and prevalence of social media is underscoring the importance of fully considering the impact of decisions and what our potential response might be.  Artist training programs may want to consider a renewed emphasis on philosophy and rhetoric as artists are increasingly called upon to defend their decisions without contributing to controversy.

Fallingwater

Don’t Look To Musical Theatre For National Anthems

Given all the controversy about the depiction of presidents as stand-ins for Julius Caesar, I thought I would offer a somewhat more light-hearted example of how what we think we know about a theater piece has caused some political/diplomatic discomfort.

The belief that “Edelweiss,” a song created for The Sound of Music, is the Austrian national anthem (or of Austrian lineage at all) has crept into presidential remarks. (h/t Michael Walls on Quora for this story).

Back in 1984, references to the song kept cropping up in various remarks at a White House reception with the Austrian ambassador,

…but edelweiss, the flower “The Sound of Music” made famous, bloomed only in Reagan’s remarks: “Before the song ends, the lyrics become a prayer for Austria itself. It is a prayer Americans join in: ‘Blossom of snow may you bloom and grow, and bless your homeland for ever.’ ”

Earlier in the day, music seemed to swirl through the luncheon Secretary of State George Shultz gave for the Austrians. And Austria’s ambassador here found out that the tune “Edelweiss” is just as sacred to Americans as apple pie and motherhood.

“There are 200 million Americans who know it’s the Austrian national anthem,” U.S. Trade Representative William E. Brock III told Ambassador Thomas Klestil at the luncheon.

“And whether you like it or not,” Brock teasingly said of the Rodgers and Hammerstein tune that became known to millions through “The Sound of Music,” “it is definitely yours.”

Klestil told about going to a Texas charity function whose theme for the evening was Austria. At one point he said he was invited to join everyone in singing “a beautiful Austrian song, ‘Edelweiss.’ ”

“I didn’t know the words,” Klestil confessed. “I said, ‘It is not an Austrian song, it is a movie song written in Hollywood.’ When I said I didn’t know the words, they were all shocked and they looked at me as if I were not a patriot.”

Just then, Muffet Brock, also registering shock, interrupted to ask: “You mean it isn’t the Austrian national anthem?”

Klestil shook his head, gave what some would have sworn was a polite gulp, looked across the table at Margit Fischer, wife of the Austrian minister of science and research, and began to sing “Edelweiss, Edelweiss . . .”

“You see,” said Klestil watching Fischer’s expressionless face, “here’s the wife of an Austrian government official and she doesn’t know it either.”

As amusing as the story is, it might also be subject for some serious introspection.

First, you may decide it proves Americans are ill-informed about the world and make assumptions based on pop culture. Even though this happened in 1984 prior to the information access afforded by the Internet, I don’t know that the basic problem as resolved itself.  (And I would have thought Reagan’s speechwriters would know enough so as not to characterize the song as a rallying cry for Austria.)

This story might also reinforce the argument that misrepresentations of other cultures and stories of other cultures, (The Mikado & Whitewashing in casting controversies, for example), ill-serves both the source materials and the audiences viewing them.

Or in a self-depreciating context, it is a funny story.

As we are seeing right now, snap-decisions about the meaning of things and personal bias can politicize pretty much any occurrence. (Or leave it devoid if political value if everyone decides not to pay attention.)

While this isn’t news to anyone, I think events over the last few years are reinforcing the necessity to think about how stories are being told and if it is necessary to have an informative conversation around it to illuminate the context.

The answer isn’t to simply call for people to cleave to authenticity because that removes options for interesting storytelling. The rationale behind why it is acceptable that Hamilton depicts the Founding Fathers in a range of races, but Martin Luther King can’t be cast as a white man in Katori Hall’s The Mountaintop seems clear to me. I can intuit the distinction, but it might take me awhile to adequately explain all the nuances to someone else.

For a lot of people, a short, simple answer isn’t enough and can feel dismissive. Though if they have already made up their minds about what it all means, a long, thoughtful answer or series of conversations, isn’t going to help.

This took a more serious direction than I intended. I am disturbed and at a loss at how to extricate ourselves from the return of the divisive culture war environment.

Perhaps there is incremental benefit to simply making small efforts to correct relatively non-controversial mistakes like saying, this is actually the Austrian national anthem, not Edelweiss.

Cultivate Paranoia Or A Constructive Environment?

Over the years I have written about studies which have found that the younger generation starting careers in non-profit organizations weren’t content to put in long hours and pay their dues. There is a desire for work-life balance and ability to advance in the organization relatively quickly.  The general caution to non-profits has been that if workers don’t feel that their labor is allowing them to make a difference, they may look elsewhere.

Yesterday, Non-Profit Quarterly suggested there might be another facet to the way that idealism manifests –leaking/whistleblowing.  The evidence of this trend is mostly anecdotal, but it bears considering (if only because you shouldn’t be doing anything shady in the first place).

Harris writes that workers and potential workers are increasingly clear that they must “be their own brand.” So, if the ethical choices of an institution do not align with that of a millennial who is confident about his or her own brand, including their moral reasoning, and if the social stakes are high enough, the millennial may go with his or her own commitments even if that institution is the federal government.

While there have been a number of instances of notable mismanagement, malfeasance, and outright fraud in the non-profit sector, there are plenty of less serious issues employees might bring to light.

Certainly, employees need to exercise good judgment and maturity so as not to mischaracterize the difficult work that non-profits do as illegal exploitation. However, there is a thin line between asking people to work hard for low pay and asking people to work hard and pressuring them not to claim overtime or comp time.

While the NPQ article suggests an increased threat of whistleblowing will keep employers honest, it might be more productive to view changing expectations as an impetus to effect change toward a more constructive work environment rather suspiciously eyeing new worker for signs of betrayal.

Giving Circles As Next Iteration of Crowdfunding?

Last week, Non-Profit Quarterly noted that the number of Giving Circles in the US were growing and wondered if this had implications for institutional giving. If you haven’t heard of them before, Giving Circles are usually comprised of a number of individuals in a community who pool their money and collectively make decisions about what causes the circle will support.

Lynn O’Connell, DFW’s grants chairwoman, belongs to four giving circles. She said, “No circle looks or acts like any other. Dues, size, structure, and mission are all a little different. It’s not just about writing a check, but the circles area a major force in helping people learn about philanthropy and about nonprofits.” Further, because giving circles have very little overhead, most of the money raised goes directly to grants.

I want to call attention to two things in this quote. First, low overhead being cited as a benefit. Despite efforts to reduce overhead as a criteria of effectiveness, it remains part of the conversation. The second is a little more promising – the fact that circles are educating people about philanthropy and non-profits. A trend in this direction can be benefit non-profits.

An additional positive perspective: “A previous giving circle study by the University of Nebraska found that people who join giving circles give more, volunteer more, and are more engaged in their communities.”

The financial support that giving circles provide is relatively small scale compared to large established foundations. However, they are apparently growing out of a distrust of donating through mediating entities.

It’s also interesting to contrast the giving circle form as it relates to the trend away from “intermediated” giving, which has weakened general funds in United Ways and community foundations and boosted the use of donor-advised funds. Perhaps this tropism is less about greater individualism and more a “no confidence” vote on past intermediaries.

Something I wondered was if we might see online giving efforts evolve from models like that of Kickstarter where many people give to projects, to virtual giving circles where those of shared interest and giving philosophies might cooperate regardless of geographic separation.

Since wealthier individuals might have more tax incentive to form and give through foundations, it is possible that some Internet based giving circles with thousands of members could emerge as influential in diverse sectors either competing with foundations or providing leadership in new directions. A geographic spread of members might also see giving less concentrated around urban regions.

Myths And Truths About Your Brain On Music

Pacific Standard had an interesting piece about the misconceptions music teachers and students studying to be music teachers have about the neurological benefits of music and music education.  The study was conducted in Germany so the author the article suggests that perhaps neurologists in the US do a better job of communicating the truth about music education better than their German counterparts, but I suspect that isn’t the case.

In the study, both music teachers and students were roughly equally adept (or bad) at separating myth from truth.

“Teachers and students correctly rejected 60 and 59 percent of the seven neuromyths,” the researchers report. Proven statements were correctly seen as true by 76 percent of music teachers and 78 percent of students.

That means there were a whole lot of wrong answers…

“The three most-trusted neuromyths included neuroscientific terminology, such as ‘brain hemisphere’ or ‘cognitive abilities,'” the researchers note. This suggests music teachers, like the rest of us, can be fooled into thinking an assertion is true if it is stated using neuro-jargon.

The researchers warn that this tendency may lead teachers to assign their pupils worthless or counterproductive homework. For example, 44 percent of teachers, and nearly 40.1 percent of aspiring instructors, believed this unproven statement: “The ability to improvise on the piano is controlled by the right hemisphere; special exercises can enhance the performance of the hemisphere.” In fact, such “exercises” would be a waste of time.

You can read the full study on the Frontiers in Psychology website.

The following chart from the study shows which of the myths and which of the proven statements the study participants correctly identified.  As you can see in the myths category, among some of the biggest misapprehensions were associated with music improving calculus ability; relationship between dominant hand and speech and music processing; and the impact of music education cognitive ability.

Among the substantiated theses, answers started to get a little iffy on the subject of the conditions which contributed to the positive influence of passive listening.

As the article suggests, the language used in some of these statements can be a little difficult to unravel and may influence participants’ perceptions. (At least in English, I am not sure if German terminology is clearer.) Questions 7M and 8S deal with similar concepts and probably appeared in sequence with each other.

Given that the survey was administered to music teachers and educators in training, I am sure they struggled with 1M that suggests musicians are smarter than everyone else. The fact that 75-80% answered it correctly can probably be attributed to a suspicion it was a trick question.

Being aware of what claims of benefits of arts and culture participation have been substantiated and which haven’t can be important for advocacy efforts. You don’t want to get caught citing debunked data.

Back in December, I called attention to Createquity project to survey all the available studies and evaluate the strength of the findings: Everything We Know About Whether and How the Arts Improve Lives. That page is a good place to start if you want to get a sense of whether the claims you are making are borne out by research and how strong the results are.

Holding A Note, Six Weeks At A Time

I recently became aware of the Young Professionals’ Choral Collective out of Cincinnati and was impressed at how they structured themselves to facilitate involvement by a younger demographic.

They position their identity in the following way:

Do you love to sing? Did you sing in high school/college/church and miss the music-making, the friendships, the fun and the community of a choir? Do you want to get more involved in Cincinnati arts scene? Do you want to find new friends to go with you to all the new bars and restaurants in OTR & Downtown Cincinnati? Do you want to sing in a choir but can’t commit to a full-year weekly schedule? Then check us out!

What impressed me most was that they structure participation in 6 week cycles. You only need to commit yourself for that period of time. Given that so many surveys about arts participation mention lack of time as an impediment to participation, I thought this was a smart way to respond to this challenge.

Currently they claim over 850 members. There are no auditions for their self-produced concerts nor do they place limits on how many people can participate in each cycle. Presumably, they work with whomever they have.

Of course, since they have positioned themselves as a place where people with an avid interest in choral performance can continue to practice their passion, new members are likely to have some degree of experience and coaching.

Socialization is definitely a primary ingredient in their organizational model. In a TEDx talk about the group, Artistic Director KellyAnn Nelson repeatedly jokes about the role of alcohol in their activities. They rehearse in bars and go to a different restaurant after every rehearsal as a way of publicly supporting area businesses.

Given how boisterous she claims they are at these dinners, I imagine it also provides some publicity for the group’s concerts and acts as recruitment for new members.  They encourage members (and prospective members) who aren’t able to participate in a cycle of rehearsals to stop by, hang out and eat with the group when they can make it.

The ease of joining, stopping and rejoining, probably relieves people of internal distress over conflicting obligations and makes them more apt to join in the first place.

It may also create a sense of membership in people who only participated in one cycle five years ago. The ability to rejoin without much guilt may provide a sense of continuity with the organization that makes them more apt to evangelize about the group even if they never sing with them again.

If you have been reading my blog for any length of time, you know that I often use the example of people who sing in a church choir not seeing themselves on a continuum with Aretha Franklin. I am not sure if singing in a civic choir would necessarily solve that issue, but I would see a small victory if a person considered themselves a singer because they continued to identify as a member of a group five years after participating.

The Arts Should Be Like…

Carter Gillies emailed me a question this morning relating arts with sports which set off a whole cascade of thoughts.

First of all, we often talk about how arts organizations and creators need to behave in relation to the frame work of other professions and industries, does anyone ever talk about how other industries need to conduct themselves more like artistic and creative entities. (Other than maybe Disney, Pixar and Hollywood?)

Second, I got to thinking that there are three general areas that the arts are compared with: Sports, Business and Religion.

Sports

My very first blog post, I cited a piece by Chris Lavin about “Why the Arts Should Be Covered Like Sports.” Fifteen years later, it is still a pretty engaging idea. In fact, back in 2008 The Guardian newspaper had their sports and arts writers cover each other’s beats.  Jon Silpayamanant would occasionally write about arts and sports, making comparisons of their business models.

There are other stories I could cite, including perennial stories of after school arts and sports activities competing for the same funding in schools with the arts often losing.  I offer some of these as examples of the way arts and sports are compared and therefore are accorded some equality.  Like being a dog person or a cat person, there is a sense a person can’t be both an avid fan of sport and art.

Business

I think I and others have written enough about how the arts need to be run like a business (or artists need to be more entrepreneurial) in the last few years that I don’t need to do much linking. I don’t think anyone will deny that arts organizations need to take some lessons in operating efficient, making decisions informed by data, and being aware of effective methods of promotion and awareness building. But as my friend Carter Gillies will argue more eloquently than I, profit making should not be the driver of creation. Financial success is not a measure of artistic value.

Religion

It probably isn’t a coincidence that in my very first blog post, I talked about religion as well as sports. Religion and art have been intertwined throughout history. The first forms of theatre come from religious ceremonies. Religions organizations have long history commissioning works of visual art and music.  Of course, religious groups have also sought to ban art. Art and religion have many similarities. Both tap into passions of their practitioners in similar ways in that they will say they feel driven by some greater purpose. You are supposed to practice for the sake of doing so rather than out of desire of some reward.  There are claims that both will make you a better person.  There are frequent calls for various reformations to enable better service of the community.

Which Is Right For You?

As I thought about these three general areas, it occurred to me that often arts organizations and the communities that coalesced around them could have a strong orientation toward one area over the others.

The identity of some places are primary focused on entertainment. That is what they do, that is what people are attracted by. They want to experience the newest big hit.

The identity of others is oriented more around success and prestige. They are the exemplar of the highest value. There are important people having important experiences.

The identity of still other places emphasizes the purity of experience and the enrichment of self. Authenticity, investment and understanding of the experience are valued.

These all roughly correspond with sports, business and religion. Obviously, not every organization is focused on providing a narrow set of experiences. Not everyone in the community who is engaged with a certain organization is focused on having the same experience as everyone else. One may be having a self-enriching experience while everyone around them is in it for the entertainment or prestige.

While I will admit that these insights may not be fulled developed at this point, I wondered if there was some value for arts organizations in taking primary lessons from the “thing” they are most like.

Instead of thinking your organization is similar to sports, for-profit businesses and religion, recognize that what you offer and why most people are drawn to you is akin to a religious experience.  It won’t exempt you from keeping the books straight, practicing good governance and being prepared to discuss your identity and activities in an engaging context that doesn’t allow it to be dismissed as a niche esoteric pursuit.

It may help add clarity to your mission and objectives if you aren’t promising to consistently and simultaneously provide an experience with broad commercial appeal, at the highest level of excellence and prestige, and soul-enriching authenticity.

Understanding who you serve, what people value about you and making peace with the fact you can’t be all things to all people can take a bit of pressure off yourselves. (Or can shape decisions of a direction you want to go).

You obviously can’t focus on one type of experience to the exclusion of all others because no two people are going to have the same degree of motivation for participating. Also, you can end up reinforcing the negative side of all these types: too commercial; pandering to elites/lowest common denominator; too inscrutable, etc.

But there are also some frames of reference that will never provide a shortcut allowing people to relate to the arts. A few weeks ago, a Basquiat sold for $110 million in auction. You can liken it to a bidding war for an athlete all you want, but it isn’t likely that a significant number of people will decide they need to pay closer attention to the arts.

The fact there was a record setting competition for the painting doesn’t help people understand the value of the work. If it had sold for $110, fewer people would have a negative impression of rich elites, but their journey to understanding and cultivation of an interest in visual art would be equally as long

You Want A Tarantella On A Violin, I Want A Tarantula

Almost as soon as I published my post yesterday about building community around augmented reality, I started thinking about how that might work with live performance.

One of my first thoughts was that augmented reality could allow everyone in the audience to experience the event the way they wanted. When symphony orchestras project things behind them while they play, purists often complain that it detracts from the experience.

With augmented reality, some people could watch the concert with some sort of animated overlay while others watched without any enhancement at all.  There could be different “channels” of programming available at an event. One might have the animations, another might have program notes, another might have subtitles in your chosen language. There may be a choice of animations geared toward different age groups.

Credit where due, a recent repost of one of Holly Mulcahy’s blog entries with a picture of a tarantula crawling on her violin started getting my imagination going about what sort of things might possibly be overlaid on people during a concert.

The features could be educational as well as entertaining. During a concert, you might be prompted to “catch” notes cascading from a changing selection of instruments which would help people learn different orchestra instruments.  Granted, this might result in wild physical movements that others might find distracting so an organization would obviously need to be judicious about what they used when.

The technology might also open the possibility for people to create custom overlays that demeaned whatever was being looked at, reinforcing attitudes about art by placing statues, paintings and performers in lewd context.

That same possibility for custom augmentation also provides the opportunity to engage a larger community in live experience of art and culture. Whenever I start thinking about how to leverage technology to benefit the arts, inevitably I think about the cost of having someone create this content and getting staff to implement it.

But the cost and staffing needs don’t necessarily need to be burdensome. I am writing this post using the Firefox browser adorned by a custom skin someone made. If there was enough interest, there might be people around the world who would create program notes, animations, editable supertitles for operas, games, etc that could be licensed for use.

Part of the promotion for the event could include mention of program notes by a famed Japanese commentator, animations by a Brazilian artist, or maybe contributions by a local person of note.

The opportunity to tap into the expertise and passion of a worldwide pool of creators could be very beneficial by creating stronger bonds between members of an international community.

The local community and audiences might also be involved in providing content. You could have little QR code or other visual cue attached to an actor that a phone might pick up so that people could understand the character’s backstory during an opera. Audience members might submit questions or make comments that could either contribute to a clearer packet of information in the future or could be answered live by on-duty staff.

Obviously, too much of this type of interaction touches on the current debate about technology and live performance. Specifically, what is the value of live performance if your experience is mediated by technology? Clarifying information can be valuable to attendees, but a chatroom environment which occupies the majority of a person’s attention becomes problematic.

While I tend toward keeping distracting (both to oneself and seat mates) technologies out of a live experience, I will admit that I would really be excited to see how imaginative different people could be in creating new contexts for familiar works.  I also wonder if we wouldn’t see more people trying out unfamiliar experiences if they knew they could consult a guiding source of information. Indian dance and Kabuki performances might pop up in more unexpected places.

What Does A Community Built Around Augmented Reality Look Like?

Two months ago I confessed I may have misread the impact and potential of the Pokemon Go game on attracting new customers and audiences.

However, the Knight Foundation feels that the basic technology and dynamics of the augmented reality game may have potential use for engaging communities. Earlier this month, they announced a multi-year partnership with Pokemon Go developer and publisher Niantic.  They started out by shutting down three miles of streets in Charlotte, NC during the Open Streets 704 events and creating places with which players of Pokemon Go and Ingress games can interact.

I haven’t seen any follow up articles evaluating how it went. I suspect it may be awhile before anyone makes any statements. The Knight Foundation was approaching the whole project with an open mind and few pre-determined expectations.

We don’t know, but we believe that in embracing change, we might get a glimpse of how to build cities and communities of the future that are even more active and engaging than today.

Our plan in this partnership is to learn. This year, Knight Foundation and Niantic will work together to explore how Pokémon GO can bring more people, more energy and more excitement to great public places in some of the 26 communities where Knight Foundation invests.

[…]

Neither of us knows exactly where this partnership will lead us, but we hope that, together, we’ll learn something about the power—and limits—of technology to support more engaged communities.

This seems like something to pay attention to see what develops. When I first talked about Pokemon Go last July, my approach, along with dozens of other commenters, was to find a way to respond to an emerging trend. The intention of Knight Foundation appears to be toward more proactively developing an emerging technology and the accompanying social dynamics for community building.

I imagine what attracts the Knight Foundation to Niantic’s games is that they have gotten people up and moving around physical communities.  There are a number of communities and transactional interactions that have developed on the online, but the big complaint has been that this has removed the need for in-person interactions.

Augmented reality games may have a digital element that keeps your gaze averted, but it requires moving about reality to play which can be seen as an improvement (up to the point you fall into an open manhole, I suppose). If the Knight Foundation does have an agenda that are going into the partnership with, I suspect it is to find ways to induce people to share/employ augmented elements in each other’s presence.

Judging Yourself As You Judge Others

Something I don’t really often see people write about are the benefits of sitting on a grant panel, especially for an organization that funds you. First of all, the organization will love you for helping them out, especially during the heaviest period in their granting cycle.

Perhaps the biggest benefit for you will be identifying those areas people like yourself do well or fall short in making the case for their programs.  You can get advice about how to write an effective proposal on a monthly basis, but until you apply a critical eye to a proposal from outside disciplines, geography and demographic attributes with which you are familiar, you aren’t likely to appreciate all the potential pitfalls.

I recently participated in a panel for my state arts council for a program my organization wasn’t eligible to participate in.

There were a number of times people referenced discipline specific shorthand or neighborhoods/towns they were doing outreach in. I suspected that this information would be more compelling if I better understood the relevance.

Recognizing that I was probably making the same mistake of assuming reviewers would be excited by similar discussions of accomplishments for which they had no frame of reference, I started to pull out old grant proposals and found a number of places that could probably use additional information about why it was important that certain groups were involved or being represented in our programs.

During the panel review process I made additional notes as panelists would comment about things they wished they had seen more detail about. In other cases, it was observed too much time was spent talking about other organizational activities rather than focusing on the proposed project.

Now I will grant you, often space limitations imposed by the application form makes it difficult to provide the detail that will really allow your project to shine. It is important to make a case with the granting organization that 3-4 more lines of text would make all the difference.  Volunteering to serve on a grant panel can provide you with the opportunity to make that case in person.

I also want to acknowledge that when you are faced with a tall pile of proposals to review, the last thing you want to do is engage in prolonged introspection of the strengths and weaknesses of your own submissions. But it can be worthwhile to at least take the time to make duplicates of notes that represent potential areas of concern in your work for later review.

Then, of course, there is benefit in seeing what other people are doing. What novel ideas and approaches are out there? How are others executing their programs? How are they defining and measuring success? What strategies are they employing to deal with challenges?

One really, really general piece of advice I will give based on what I have seen is to make sure your website has links to your social media accounts. This is website and social media 101, but I was surprised at how many people mention they promote their events on social media, but don’t have links on their websites. Web searches will turn the social media accounts up, but there was often no easy way for someone who discovered an organization through their website to stay connected through social media.  (Actually, it might be more accurate to say that a web search turned some of them up, I have no idea if I found the full range of online presence.)

 

Deity or Destitute

In the comment section of yesterday’s post, Carter Gillies warned about succumbing to the temptations of survivorship bias and only holding up a few successful cases as examples to emulate.

The tales of college dropouts that became millionaires as an argument against education, for example.

On the other end of the spectrum, I wonder if there is a way to tell a compelling story about being an artist that doesn’t involve angst and disaster.

We hear stories about successful celebrities who are secretly plagued by depression and self-doubt.

There is idealization of the starving artist that suffers at the edge of poverty, but occupies the moral high ground because they never sold out and became commercially successful.

Zen Pencils, one of my favorite sites for illustrating inspirational ideas, featured the words of self-taught pianist James Rhodes. There was a link encouraging people to read the whole piece from The Guardian on which the cartoon was based.

Amid the inspiration thoughts was Rhodes’ confession that he didn’t approach the cultivation of his skills in the most constructive way:

I didn’t play the piano for 10 years…. And only when the pain of not doing it got greater than the imagined pain of doing it did I somehow find the balls to pursue what I really wanted and had been obsessed by since the age of seven – to be a concert pianist.

Admittedly I went a little extreme – no income for five years, six hours a day of intense practice, monthly four-day long lessons with a brilliant and psychopathic teacher in Verona, a hunger for something that was so necessary it cost me my marriage, nine months in a mental hospital, most of my dignity and about 35lbs in weight. And the pot of gold at the end of the rainbow is not perhaps the Disney ending I’d envisaged as I lay in bed aged 10 listening to Horowitz devouring Rachmaninov at Carnegie Hall.

My life involves endless hours of repetitive and frustrating practising, lonely hotel rooms, dodgy pianos, aggressively bitchy reviews, isolation, confusing airline reward programmes, physiotherapy, stretches of nervous boredom (counting ceiling tiles backstage as the house slowly fills up) punctuated by short moments of extreme pressure…

While I appreciate that the inspirational idealism of the piece was leavened by a recognition of reality, this hardly recommends the life of an artist.

As I was riding to work recently I heard an interview with someone who talked about the value of experience of live performance over recorded performance in the context of something going wrong on stage.

I will admit that I have spoken about experiencing a performance live in these terms myself. When I heard this expressed on the radio, I wondered if we really should continue to use the opportunity for something to go wrong as a selling point for live performance. Can’t we find a more compelling rationale to convince potential audiences that they should invest time, money and energy in being present at a performance than the promise of seeing someone screw up?

People who work in the arts inevitably says how fulfilling their lives are despite the challenges. There is often a sentiment expressed along the lines of not being able to imagine working 9-5 behind a desk.

I understand all this. I can identify with it having lived it and spoken in these terms myself. I know sex, danger and suffering sell. But as people in a creative industry, isn’t there an interesting narrative that doesn’t involve incurring physical and psychic scars along the way?

Or won’t we allow ourselves to have a relatively mundane experience? Does our narrative have to involve suffering of some sort in order to be valid? A little bit of martyrdom to make us special for not having settled for a conventional life?

I will openly admit to participating in and perpetuating some of these narratives. I have only just started to think about how to craft a compelling narrative about the arts that doesn’t evoke the blessings of unnatural talent or noble suffering, so I don’t have any clear answers in that regard at this point.

Lemonade Stand? Cool Kids Sell Art In Their Frontyards

A year ago on Quartz a list appeared by former Stanford dean, Julie Lythcott-Haims, outlining what every 18 year old should know.

I briefly toyed with the idea of doing a post about how the arts, especially performing arts, provided experience in most of these areas. Among them were that an 18 year old should know how to: talk to strangers; manage his assignments, workload, and deadlines; handle interpersonal problems; cope with ups and downs, and must be able to take risks.

While, “contribute to the running of a house hold,” another on her list, may not appear to exactly fit into the performing arts, in her reasoning she says this teaches “respect the needs of others, or do their fair share for the good of the whole.” Those are skills you pick up when working as an ensemble.

As I was reading the article, I was envisioning kids in school, after school and summer arts camps/programs acquiring these skills since that is where arts experiences would likely teach these skills prior to someone turning 18.

So when I hit the eighth thing an 18 year old should know, “be able earn and manage money,” I realized that wasn’t something most arts programs would teach kids.

But if we are going to talk about the need for artists to manage and monitor their own careers,including finances, maybe elementary budgeting and accounting skills should be introduced to teen and even tween students.

Oh, but that is such a yucky, boring topic right? The kids want to have have fun making art, that will just scare them away.

I am not suggesting that you pull out your college accounting text. You can introduce cost and pricing in a fun way at an age appropriate level.

With younger kids, you start out saying – You made this painting or ceramic piece and now it is time to sell it. How much will you sell it for? How many do you think you can make in a week? How much could you make if you sell every thing at the end of the week?

This type of instruction hits on the cross-discipline approach schools are looking for these days. You can also get kids excited by the idea of how much money they might make.

Any kid can have a lemonade stand. Cool kids sell paintings, pottery and tickets to sidewalk performances!

Later you introduce the concept of material costs and time invested into the mix and take a more sophisticated approach to pricing. In certain situations maybe you have high school students participate in budgeting production costs for costuming and set building for performances. If they are involved in making the decisions required of a budget cap, all the better.

By connecting the idea that art has monetary value, you create a greater appreciation for art in students when they are young. It isn’t just something you do for fun and shouldn’t expect to be paid for.

While this runs counter to the idea that art should be created for its own sake, not with the goal of remuneration, the absence of this instruction hasn’t prevented people from claiming the arts should be self supporting.

Still, executed poorly the focus can be all about maximizing commercial viability over illustrating a connection between basic economic skills and art. Kids shouldn’t be given a message their work is bad simply because no one has bought it. And let’s not drag 14 year olds into the debate about doing something for exposure vs. being paid.

Given that not every person in an after school program or summer camp is going to enter an arts career, involving some basic economic considerations in art instruction when kids are young can shape attitudes and perception about the validity of arts and cultural endeavors over the long term.

Change Language, Change Yourself

The Washington Post had a story about an internet company in Korea which started a policy three years ago where all employees would be addressed by an English name rather than their Korean names.

Actually, as the story points, out even being addressed by a name at all was strange. Generally in a Korean workplace, you are addressed by an honorific title rather than by name.

One popular Korean blog was more explicit on shirking honorifics in the workplace: “Dropping your pants and [urinating] in the person’s briefcase would be only a little ruder than calling him/her by his/her first name.”

But some companies are looking to eliminate some of this hierarchy. The best way to do that, it seems, is dictating that employees take English names. Using the actual name of your boss or co-workers feels impolite. But, hopefully, calling him or her an English nickname taps into a different cultural mind-set.

The goal of using English nicknames is to circumvent the hierarchical mindset that inhibits progress,

In the hierarchical structure, employees cannot follow or share their own ideas. Decision-making is usually stymied by going through many chains of hierarchy. And projects are not necessarily led by expertise but by who has the highest title.

“ ‘You should, you must follow my commands over your own thinking,’ ” Hong said. “It’s like they’re soldiers. They are not working together.”

This story reminded me of a similar one where a company in Japan instituted a policy where everyone was required to speak English in the workplace for much the same reason.

Soon after the switch he conducted a board meeting entirely in English, and each time a nervous executive in a navy-blue suit asked cautiously if he might explain something in Japanese, the answer was no: Say it in English, or don’t say it. The board meeting took twice as long as a normal one.

That was five years ago. Today, Mikitani says, the culture and even the dress code are showing all the signs of having been altered by the imposition of the English language. It makes the Whorfian idea, that your native language determines how the world looks to you and thus constrains your thinking, look tame.

[…]

At Rakuten the complicated management of respect levels fell away after the switch to English, says Mikitani, and good riddance to it. He had wanted to “break down the hierarchical, bureaucratic barriers that are entrenched in Japanese society,” and he claims the anglophone policy jump-started that. “A new casual vibe permeates our office, with employees happily shunning the monotonous navy suit typical of the Japanese workplace,” he says; he speaks of the language policy “breathing new life into a moribund business culture.”

These examples provide a little bit more evidence that the language we use is powerful. Even unconscious use of dismissive or diminishing terms over a period of time can have consequential results. If you are lived in different regions of the United States, you know that there are different characteristics attributed to places based on verbal content from the gruff people in NYC, the stoic New Englanders, Midwest Nice and laid back Californians, to name a few. Some of it is superficial, but it also informs the general tenor of exchanges in these places.

In addition to reflecting on the language we use in our workplace and personal interactions, these articles made me wonder if there is anything about the language the arts and cultural community uses that can be beneficial to other segments of the population.

Let’s face it, the language of corporations and academia certainly makes its way into conversations and grant reports when statements are being made about policies, effectiveness and pursuing objectives. There should be room for some influence to flow the other way.

Deliberate Practice, Imagination, Openness To New Experiences

The idea that it takes 10,000 hours to master something has largely been debunked since Malcolm Gladwell first suggested it. Still, I think he did everyone a favor by suggesting this number because since then there has been a closer examination of how we come to master skills.

Theories today focus on deliberate practice where you are reflecting and getting feedback on your efforts rather than engaging in repetition over a period of time. It is quality of practice rather than quantity.

Last December on Creativity Post they examined this idea of deliberate practice a bit more and found some suggestion that variety of experience may be just as important as paying attention to the quality of the practice you engage in.

I have seen some findings on this before. They had two sets of kids practice throwing objects into a bucket. One group threw objects at a bucket three feet away and others threw objects at buckets three feet away for part of the time and five feet away for part of the time. When they moved the buckets to a four foot distance, the second group tended to be more accurate.

The Creativity Post piece reported findings with some additional nuance:

David [Epstein]: It’s one of the reasons why we see this interesting pattern in the sports realm—in non-golf sports—where kids who get highly technical instruction early in life in a single sport don’t go on to become elite. It’s completely the opposite of what you expect from a deliberate practice framework. It’s the Roger Federer model, the kids who play a bunch of different sports, learn a whole variety of skills, a lot of improv, who delay focusing, actually go on to become elite more often. Of course, there are a million different pathways. Steve Nash didn’t play basketball until he was 13. They’re behind in technical skills early on, but they get this broad exposure and range of skills so the thinking is they tend to be much more creative and able to transfer their skills.

This made me wonder if classical music training, which tends to be one of the more repetitive training regimens, would be better served by encouraging a wide variety of creative pursuits in the earlier stages rather than a singular focus.

Yes, sports are different from arts and creativity despite the frequent comparisons. But the observation about creative practice by Scott Barry Kaufman is really intriguing:

The E. Paul Torrance studies followed kids starting in elementary school and they’re still following them 50 years later. It found quite clearly that there are a wide range of characteristics that predicted life-long creative achievement—a lot more factors than just persistence or practice.

In fact, they found one of the most important characteristics was the extent to which kids fell in love with a future image of themselves. That has passion, but it also has an imagination component to it. Openness to experience, for instance, we’ve found is the best predictor of publicly recognized creative achievement, even better than conscientiousness.

Positive image of yourself in the future, imagination, and openness to experience as important predictors of publicly recognized creative achievement. Something to think about it.

Big Ideas From Small Places

Great ideas can be found and cultivated everywhere. That is the basic message of a blog post on the Center for Small Towns’ website.  They note that reporting on rural towns often seeks to reinforce an existing narrative rather than illuminating the facts. (On The Media did a great series about coverage of rural news this last Fall.)

Center for Small Towns calls attention to some pretty awesome ideas communities are doing that you may wish you had thought of first.

For instance, Lanesboro, MN created Poetry Parking Lots where they had people compose haiku about “the beauty of southeastern Minnesota, and of the strong community of Lanesboro.” They posted the haiku on light posts in parking lots.

 

They also made cast iron medallions which they placed around town “inviting residents and visitors to hunt for the various medallions as they walk about town.” This reminded me a lot of the manhole covers in Japan I wrote about a few years back. The art on the manhole covers serves the same purpose of emphasizing points of pride about the cities in which they are found.

In Fergus Falls, MN, an artist created a “Citizen Kit” to encourage civic engagement. The kits included,

“…a small red box complete with City Council meeting “punch cards,” citizen pledge cards to put in your wallet, and buttons. The citizen kits came complete with a spray painted gold hole punch, for local community leaders to use when they saw people attending city council meetings.”

Websites like Art of the Rural are also focused on stories like these where groups are employing innovative ideas in smaller places. As the title of the post suggests, good ideas pop up in all sorts of places, regardless of population. But I feel ideas like these can be especially effective at connecting with communities because they resonate so closely with the core identity of a place.

Have I Said Too Much Or Haven’t Said Enough?

I have a fairly regular standing appointment on a radio station to talk about upcoming events at our performing arts center. Often the host will ask me to talk about the process we go through to book shows. Since I talked about it the time before, I am surprised he wants to hear about it again. But I also realize that what seems pretty repetitive and boring to me as someone on the inside might be fascinating to other people.

It got me to thinking, should we be revealing more details about our process than we are? Will the public be more engaged by an open discussion of the challenges we face?

Mostly I am thinking about the programming area. We generally don’t talk about our upcoming season until the last show of the current season. Partially, this is a matter of making a dramatic reveal. I don’t know that there is as much anticipation and fanfare about that sort of thing to make it as valuable a tactic as it was 20-30+ years ago.

The bigger rationale for not giving details about what we are considering is to avoid creating expectations in the community that we ultimately are unable to deliver on. Often it will look good for a top name for 6 months straight only to have the plans fall through at the last minute. As disappointing as that is for programming staff, at least they don’t have to deliver the news to 15,000 people waiting for the on-sale announcement, potentially damaging organizational credibility.

In a way, it is like the stereotypical horse race where one horse is in front the entire time and then ends up losing completely in the final yards. With that image in mind and with so many past comparisons about how the arts are like sports or should be promoted/covered like sports, I wondered if discussion about upcoming programming should be handled like speculation about a team draft.

Even if plans to have Wicked appear next season fall through at the last minute, does it create excitement and drama for people to know that is what you are trying to do for three months?  Or does it make the replacement show look worse by comparison and potentially sour people on attending a show they would have been excited to see if they hadn’t been yearning for Wicked?

Maybe Wicked has too much notoriety to be a proper example.  It might be better to evoke a musical group that is replaced by an equally notable group after the first group had been mentioned regularly for a number of months.

While contracts often state you are committing to the conditions if you announce before contracts are finalized, I am not suggesting a firm announcement, just an open discussion about what the organization is thinking about for the coming year. Because even if things fall through, you can provide assurances of your sincere intent to pursue the opportunity again in the future.

That’s one benefit to this approach. You don’t have to guess whether something will connect with the community because people will mention their approval to staff at religious services, at the coffee house, supermarket, etc throughout the planning process.

Of course, they may also express their displeasure just as sports fans do over draft choices and other decisions sports teams make. So staff will need to be prepared to discuss the philosophy behind pursuing a type of programming, including the concept that not everything the organization does is meant for everyone in the community.   An ongoing conversation about plans may require developing a greater tolerance for criticism.

But even in the face of criticism, you can recognize people have some degree of investment in what happens in your organization.

(And by the way, this idea is hardly new. A version was suggested 15 years ago in the article I linked to earlier and is worth a read.)

Thoughts?

I think some of the anticipated negative aspects like Wicked vs. “any other option you would normally think was great” assumes that the program decision making and new season communication process wouldn’t change. I think change would occur either organically or of recognized necessity. There would be few, if any, cases of stark disappointment because the community and arts organization understood each other a little better.

I also think it also underestimates the tolerance and understanding of disappointing outcomes from people who are used to release dates of anticipated movies, books, albums and tech devices being delayed for another year.

Post title inspired by REM. But I was also thinking of evoking an appropriately similar line from “Don’t Cry For Me Argentina,” “Have I said too much?/There’s nothing more I can think of to say to you/But all you have to do is look at me to know/That every word is true.”

https://www.youtube.com/watch?v=1PWO11ilSYc

Does Your Experience Need Speed Bumps?

Via Marginal Revolution blog, comes a story about a tourist spot in China that supposedly put in speed bumps to force people to slow down and appreciate the scenery.

It made me think, is this worth doing in places like museums where people rush past exhibits in order to get to the famous stuff so they can say they were there? Do you set things up so people have to take a circuitous route through choke points either on arrival or departure so people are forced to slow down and take a look around them for a couple minutes?

Or acknowledging the different doors for different people concept I wrote about yesterday, do you clearly mark an express lane for experience seekers who want to validate their visit with a selfie and direct everyone else in another direction so they can proceed at their own pace undisturbed?

Is the purpose as a museum to force these people to stand still long enough that they realize there are other delights to be experienced, or do you allow them to reinforce their narrow definition of what is valuable to experience?

Yes, I intentionally made both options sound negative and restricted the options to something of a false choice. There are other ways to look at an experience often the same person may seek a different type of experience in different places or different visits to the same place.

A couple years back I wrote about John Falk’s Identity and the Museum Visitor Experience. Falk talks about the five different types of motivations which impel museum visitors.  It is pretty clear these categories of motivation are not exclusive to museums and can apply to any arts and culture or tourist visit activity.

I don’t think there are any clear or easy answers to the questions I initially pose. Being aware of these different motivations is helpful and important when evaluating the experience you offer visitors.

It isn’t easy to offer an experience that is 100% fulfilling on all five categories 100% of the time.

Using the example Nina Simon gave in the TEDx talk I cited yesterday, if you have an event about the history of surfing on the beach away from your traditional facility, you are likely to attract an entirely new segment of people.

Consider: What does a person exploring the topic of surf history want out of the experience? What opportunities does a person seeking the experience of being at an interesting event want? What do people seeking to facilitate the experience for others need? What do people with relatively high degree of expertise on surf history want? What about people seeking to recharge or reflect?

A crowded event on a beach may not suit the needs of a person seeking to recharge or provide the rigorous detail an expert is seeking. However, a different event on the subject in a different place might, so you make an effort to ensure those elements are present at this other event and these people are aware of the opportunity. Just be cognizant that while a topic like surf history may open them to the idea of visiting your organization for the first time, the traditional experience visitors have at your organization may still alienate them.

But don’t get overwhelmed by the idea of an expanding multiplicity of permutations. Remember, every person who walks in the door, regardless of whether they are new or returning, will fall into one or more of those categories.  Returning people will have the benefit of familiarity, but otherwise every visit can be viewed as an entirely new experience. There is always going to be some element of “each person, each day at a time,” to every interaction.

Relevance Begins At The Door

If you haven’t been following Nina Simon on her Museum 2.0 blog or haven’t read her book, The Art of Relevance, her recent TEDx Palo Alto talk could be a good 12 minute intro to her thoughts on making arts organizations relevant in their communities. (And if you like this, check out her longer talk at the Minnesota History Center that I covered last October.)

In her TEDx talk, she discusses how easy it is for an insider to decide to participate in an organizations and how many decisions an outsider has to navigate before deciding there is meaning for them on the other side of the literal and metaphoric front door.

She uses the door metaphor a lot throughout her talk. She says that often organizations think that being more inclusive means  opening existing doors wider, but what is necessary is to create entirely new doors to access organizational programs. In the case of her Museum of Art and History in Santa Cruz, this has meant things like having part of their surfing exhibition on the beach.

Perhaps the most extreme and literal example of opening new doors she mentioned was that of the State Library of Queensland which built a gorgeous new white building and then invited aboriginal elders in to help them design an indigenous knowledge center.  The elders noted that for them, knowledge wasn’t shared through books, but rather through music, dance and storytelling in a setting that wasn’t so sterile looking, most importantly around a fire.  The librarians, true to their intent renovated a space for music, dance and storytelling and infused it with color. And they built a firepit (away from the flammable archives, of course).

In her Minnesota History Center talk she suggested that not everything an organization does is for everyone. In her TEDx talk, she returns to that theme by noting that not everything you do in the process of opening new doors is going to please everyone. Your organization is no longer going to conform to the idea of what people think a theater, museum, opera company, orchestra, etc should look like.

Suddenly a metaphoric neon pink door appears on the side of the building as part of an attempt to provide an experience in a context relevant to a certain segment of the population. Anyone is free to enter that door, but it isn’t meant to provide the same experience as the original doors of the building. It may be difficult for insiders to accept that every door or program isn’t meant for them. She says a door that says welcome to one person may say keep out to another. (The door in this case being myriad perceptual elements.)

There is an important subtext here that distinguishes this line of thinking from historical conversations the arts have about connecting with audiences. She never suggests that the people entering these additional doors will one day enter the traditional doors. Typically, conversations about engaging new audiences are focused on getting people in the door with an eye to getting them hooked on the core programming of the organization. It may happen, but Nina never suggests that will happen.

If it is the case that not every door/program is meant for everyone, some people may never/infrequently choose to enter the original doors/engage with the core programs.  The end goal is to grow the relevance of the organization to a place where traffic through the new doors causes an identity to evolve which blends with or even subsumes what is currently considered the core program.

 

On Not Surrendering To “The Flow”

Via Artsjournal.com is a thought-provoking essay about artistic performance on Aeon. Dancer Barbara Gail Montero posits that a true expert performer doesn’t surrender to “the flow,” but only appears to do so while mindfully evaluating what they are doing.  When you become experienced and realize just how much you don’t know, what was a mindlessly simple introductory exercise becomes the subject of close scrutiny toward improvement.

Carl Bereiter and Marlene Scardamalia found that ‘the paragons of effortless performance were fifth-graders who, given a simple topic, would start writing in seconds and would produce copy as fast as their little fingers could move the pencil.’

Those fifth-graders are in flow. The young tennis player’s game is fun, and the child’s tendu is easy. It’s the experts’ technique that becomes difficult; not to the outside world, but to themselves. Just as in Plato’s dialogue the Apology, where Socrates is wise because he knows he is ignorant, it’s the capacity to recognise where there’s room for improvement that leads us to the highest levels of human achievement. In other words, the idea that expert actions are in a placid state of flow – a state in which things seem to fall into place on their own – is a myth.

Throughout her piece, she cites a number of artists and athletes whose example attest to the idea that they aren’t transitioning into a sublime spiritual world when they perform, it only appears so. For example violinist Arnold Steinhardt writes how,

Even when he’s practised innumerable times, the playing doesn’t happen on its own. That’s not to say that he can’t ‘slip into the music’s spiritual realm’, as he puts it. But this realm is also his ‘work area’, in which the members of his quartet ‘expend a significant amount of energy slaving over [their] individual instruments’. However sublime the quartet’s performances, they are not handed down from above.

She says one of the reasons why the myth of entering the flow persists is because the effort is invisible to the outside observer. She suggests that the general desire for an easy path to excellence might also motivate this perception.

Perhaps flow draws us in because we generally dislike hard work. Numerous self-help books turn on this tendency, suggesting that instead of buckling down to a lifetime of toil, you can reach great heights by simply letting go of the thought, the effort, the trying. But I suspect the popularity of these books springs from the same source as the vogue for fad diets..It’s not that they work, but they are easy to follow.

Now if you are skeptical about her basic thesis, you aren’t alone. The commenters on the piece varied in degree in their agreement or opposition to Montero’s ideas. Personally, I thought much of what she described as happening during a performance more as a focus on intentional practice rather than performance. One of the commenters, Ian Dyball, a Ph.D. student in the field of performance consciousness suggested something similar.

“Barbara, in my opinion, you confuse the notions of practice and performance. If a performer is noticing mistakes, he or she is not fully engaged in performance but is also, at that moment, practising…If a question or an analysis takes place it is a distraction to the performing artist and, potentially, to the performance. It is, to a degree, practising. The questioning mind (the person) is not in a state of flow despite the fact that the action itself may be being achieved unconsciously; as a habit programmed by, ultimately imperfect (if the thought is correct), practice.”

In her reply, Montero, does concede that she is blurring the distinction between performance and practice and that there may be people who are not engaging in self-analysis when they perform. Her experience may not be the experience of all performers. (I suspect she may not have written the headline, by the way.)

While I do question some of her assertions about what true performers are doing, I think the idea is worth some extensive thought.  I have written frequently about how the myth of inspiration and talent can cause people to think there is a magic ability you either have or don’t have. Or it can be lost and only regained through luck.

While Montero’s article goes in the other direction by suggesting every moment must be examined for a path to improvement without room for a little surrender, I think it is valuable for its emphasis on the work that is involved. In many ways, it  respects artists for seeking opportunities for improvement in the most fundamental exercises of their training.  What might appear to be disposable activities to keep novices busy and out of the way are acknowledged to be the building blocks for the entire discipline.

These ideas aren’t just important for the arts community to consider about how they approach their own practice, but I think it crucial to introduce some of these concepts when talking to people who doubt their own creativity.

Yes, everyone has the capacity to be creative. No, it isn’t a magic power that is granted or withdrawn by some impersonal force. Yes, excellence takes work, just like everything else.

Hero To The World, Ho-hum At Home

I have mentioned a couple times how Jamie Bennett addressed a belief in a TEDx talk that art is what other people do in other places.  I wonder if there might be a little “familiarity breeds contempt” or “no prophet is accepted in his own country” bias operating there.

A year ago, Colleen Dilenschneider made a post talking about how local audiences seem to appreciate their hometown cultural organizations least.

Local audiences believe that the value of the visitor experience is less worthy of the organization’s admission cost than non-local visitors to the same institution. On average, people living within 25 miles of the organization (or, locals) indicate value for cost perceptions that are 14% lower than those of regional visitors!

But so many organizations offer discounts for locals. Are these folks even paying full admission? No. On average, the locals in this data reported paying 20% less than regional visitors – and they still report that the value wasn’t as worthy of the cost as non-local audiences paying full admission!

Okay. But local audiences are probably more satisfied with their experience, right? After all, the organization is right there strengthening the reputation of their own city, and, again, many are getting in at a reduced cost.

Nope again. Take a look at the data cut for overall satisfaction in regard to distance traveled. Locals report satisfaction levels that are 11% lower than regional visitors who had the same visitor experience.

Believe it or not, she says this bias exists even in places like New York City which means maybe the Metropolitan Museum of Art should rethink their plan to offer free admission only to NYC residents. People in the rest of the state, country and world are going to appreciate the experience much more than they do.

Instead of devaluing yourself by offering price discounts, she suggests promotional strategies and special events or perks that add value to the experience of local audiences.

Dilenschneider suggests that these findings may make the leaders of cultural organizations angry, especially those that pride themselves in serving their local community.  I confess I had that same initial reaction, partially on behalf of many of the other cultural organizations in my area. She says this anger is good because it can impel you to action.

I got that when one receives solicited or unsolicited feedback from participants, they might do well to examine the feedback to get a sense of what sort of value added experiences or perks the organization could offer.

The opportunity may not be directly obvious from the answers people give, but after observing some trends and subtext, could result in something that resonates with the community like barbecue or chili cook-offs. This event may or may not have a specific hook related to the organization. (Re-create a painting using barbecue foods at a museum event?)