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Tyger Tyger, Burning Bright

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There was an interesting and rather lengthy article in the Chronicle of Higher Education last week about the puppetry program at West Virginia University. It is apparently one of the few degree programs in puppetry in the country. As you might imagine, it is in danger of being shutdown.

The article notes that while puppetry is held in high regard in many cultures, it is considered low culture and content for children in the U.S.

In Indonesia, wayang kulit, or shadow-puppet shows, would stretch from night until dawn, illuminated by oil lamps. In Japan’s Bunraku theater, which originated in the 17th century, apprentices toiled for 10 years to master manipulating just the feet of dignified puppets.

Yet is appears in more sophisticated content evoking delight from mass audiences:

That perception has staying power, even in the midst of a multidecade renaissance. The Lion King and its dazzling animal puppets became the highest-grossing Broadway musical of all time. The internet erupted when it first saw Baby Yoda, who is brought to life in the television series The Mandalorian, in part, by a puppet.

[…]

Puppetry abounds. And yet it remains peripheral. Puppet theater has “never fully established a fixed role for itself in contemporary American society,” writes John Bell, a prolific puppet scholar, in his 2000 book Strings, Hands, Shadows: A Modern Puppet History. It “has had to constantly reinvent itself in order to survive.”

Of course there is also the recent production of Life of Pi that also uses life sized puppetry rather effectively. I saw this video of a lecture using the tiger puppet from the production on Reddit a few months ago. In some respects it is a more effective illustration of the work that went into the show than some of the promotional videos the production put out. Even though people can clearly see the three people manipulating the puppet within arm’s reach, the coordination and motion study the team invested sends people scurrying back.

How Will The New Albright-Know Be Received By Buffalo’s Working Class

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Bloomberg had an article about the renovated Albright-Knox Art Gallery in Buffalo, NY, now rebranded Buffalo AKG Art Museum. Prior to the renovation, the director said people would frequently tell him the museum was meant for the elites.  The post-renovation goal is to have the working class residents of the city feel comfortable visiting the space.

It was interesting to read that the director was insistent that the town square plaza not become a lobby. There will be play areas with Legos rather than admission desks and coat checks. They also looked at 12 other cold climate cities and took inspiration from the Cleveland Museum of Art’s glass enclosed atrium to design a glass enclosed space that  will act “…as a kind of snow collector when it’s cold enough and a place to watch the rain pour down when it’s not.” They engaged the community in focus groups to get ideas about how the space should be used when the museum opens again.

I was a little concerned about how well-thought out their efforts at connecting with the working class might turn out when I read that recent programming included a gamelan and Wayang puppetry dance. But in fact, Buffalo is apparently a center of gamelan and other Indonesian arts.

The crystal sculptural elements of the Town Square space are also a favored space for selfies:

Visitors gravitated to the base of “Common Sky,” and few resisted the urge to open up the cameras on their smartphones after looking up at the mirrored panels along what is now Buffalo’s hottest selfie spot. Giving it a run for its money is Lucas Samaras’s “Mirrored Room” (1966), one of the museum’s most beloved, aptly named pieces, which has been fully restored and given pride of place in a new (free) gallery space all to itself in the Knox Building.

The Bloomberg article acknowledged some of the troubles that the museum world in general is facing by wondering aloud if this public gathering space may provide a convenient locale for protests:

Buffalo is deeply segregated by race and class, while its destination art museum is run by a nonprofit institution dependent on the support of the region’s elites. How will the museum react if a protest of a board member takes place inside Town Square? Or a rally in support of staff unionization?

Covid Era Virtual Programming Continues To Be Successful For Some Arts Orgs

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Amid all the stories of arts organizations closing and scaling back, I saw a piece about a dance company in Dallas that has seen their situation improve with virtual and live programming during and after the worst of the Covid shutdowns. Public radio station KERA posted a story about the steps Dallas Black Dance Theatre took that increased their exposure and reach.

While many arts organizations – particularly those that serve communities of color – shut down or lost revenue during the pandemic, Dallas Black Dance Theatre Executive Director Zenetta Drew said the organization made $100,000 in net ticket sales in 2020 from online programming.

[…]

Drew said the theatre’s programming has continued to net six figures each year and has also brought in new audiences from across the world. Since 2020, DBDT has reached 38 states and 35 countries outside the U.S. with paid virtual content.

[…]

While virtual and in-person arts programming have been viewed as alternatives, Drew said it doesn’t have to be either-or. Instead, she said virtual programming “gives you a chance to really whet the appetite of folks to want to have that in-person experience.”

The proof? Demand for the company’s touring engagements has quadrupled since 2019. Drew said the increased exposure to art markets across the country led to paid gigs in spaces they’d never been before, such as Yale University and Seattle.

I heard that many performing arts companies scaled back on virtual offerings once live performances were permitted again. Perhaps the dance company’s approach of using virtual and live to complement each other and the framework of their content has been beneficial to them. They may have also hit a sweet spot with audiences who wanted/were interested in seeing people like themselves in performance.

Quotas For Low Value Degrees

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This morning Arts Emergency, a UK based organization which advocates for the arts & humanities and puts a lot of effort into finding mentors for young creatives, post the following on Twitter:

“Hands up who took a ‘low value degree’ & wouldn’t be where you are without it. Hands up who thinks EVERY young person should have the opportunity to do the same. Hands up who thinks higher education shouldn’t be reduced to ‘produces high earners’.”

This was in response to Prime Minister Rishi Sunak’s proposal that cap the number of students universities can accept into “low value” degree programs according to The Guardian.

Courses will be capped that do not have a high proportion of graduates getting a professional job, going into postgraduate study or starting a business, the prime minister will announce on Monday.

[…]

The numbers cap is unlikely to affect the bulk of courses offered by Oxbridge or Russell Group universities, whose students tend to go on to “highly skilled” jobs requiring a degree and above-average earnings.

Critics of the move say that it effectively penalises universities and courses with a high proportion of working-class students, who have fewer financial resources or family support and so are more likely to drop out.

“This will effectively act as a red flag to students. Who wants to apply to a ‘low value’ course?” said one vice-chancellor, who added that universities might also become more cautious over admitting students who might be less likely to graduate or want professional careers.

I don’t know if it was the enthusiasm for the topic or the low level of traffic on Twitter, but my feed was solidly filled by this topic with only a smattering of posts on other topics. It was hard to believe this wasn’t listed as trending.  After scrolling and scrolling I was surprised to see I saw still on posts from seven hours prior. I began to worry I would hit the 600 post limit recently announced for people who didn’t pay to be verified before I got to the original post that started it all.

There were a lot of great responses and I probably missed some of the deeper words of wisdom in the mix, but a very clear, obvious response from Milo Harries caught my eye:

I obviously have a ton of thoughts on this, but really they boil down to:

Does anyone that has ever met me really think I’d have added more value to the world if I’d based my career decisions on money?

If you haven’t seen it already, a similar conversation is bouncing around in the US and I suspect other countries around the world. So it is something to which to pay attention.

Will Irish Artists Sleep Better With A Guaranteed Basic Income

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I have written before about Ireland’s plan to provide a guaranteed basic income for artists. A couple weeks ago, NBC News posted a story about the program on their website. In all, 2000 artists, including architects and circus professionals, were chosen from 8000 applicants to receive €325 ($326) a week unconditionally for three years.

There is a breakdown of artists’ disciplines and where they live in a press release the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and the Media put out in September 2022.

What caught my attention in the NBC article was the type of data the Ministry was collecting on artists who were selected and not selected for the program.

Participants have to complete a survey every six months, which asks them about their artistic output and working hours, as well as their sleeping habits and the state of their mental health. The survey also asks about their societal participation, which can include activities like volunteering and caring for relatives. A control group of artists who did not receive funding will also be surveyed and tracked to compare results of those of received funding against those who didn’t.

I would be interested to learn more about what they find from this trail program. Hopefully it will come back on my radar again in 2025-2026 when the pilot is over.

Not A Good Sign When People Are Googling How to Shutdown A Non-Profit

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In a sign of an alarming possible trend, the For Purpose Law Group blog cites an observation by the CEO of the National Council of Nonprofits that (my emphasis):

….an “ominous sign” is that “… the most popular page on NCN’s website for the last few months has been an article on how to shut down a nonprofit.” It’s a “kind of burnout at the highest level …. Leaders are beyond fried,” explains the head of the nation’s largest group of nonprofits. “They’ve been trying to hold things together with baling wire and chewing gum.”

The full piece goes into depth about the factors at play, prime among them are decreases in philanthropy in the face of increasing inflation and compensation expectations.

On the arts side, we are already seeing this manifest with the closures and layoffs by major arts entities. This week the Brooklyn Academy of Music announced layoffs and shortening of their season of programming. A couple weeks ago, the Center Theater Group announced layoffs and the closure of the Mark Taper Forum. Earlier this month, the Public Theater announced the end of the Under The Radar Festival.

There are grumblings on social media about unsustainable business models, but the fact is everyone is pretty much using the same general business model as these places are. Last week I wrote about how Oregon Shakespeare Festival is experiencing a similar crisis, partially due to a heavily restricted endowment.

People who know theater history know these shifts in business models have occurred before. But we have the comfort of hindsight to know how the transition transpired so that theatrical practice continued. But when you are experiencing the transition, you don’t know if things are evolving toward a format more suitable to the times or heading to extinction.

These Sets Ain’t Gonna Build Themselves

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There was a big story in American Theater this week that discussed the challenges theaters were having finding tech staff and designers, and to a lesser extent, sourcing the raw materials they need to construct sets.

Put simply, it has become extremely difficult for theatres to find enough competent craftspeople, even to recruit untrained laborers who can hammer sets, paint flats, or sew costumes for professional regional theatres—least of all folks experienced in the sub-specialty of theatre work. Similarly, it has become much harder to find designers who are not overloaded.

I saw a lot of responses to the article on social media. Among them were statements that this should be expected given little some of the jobs were paying. Some designers suggested that theaters may only be calling the same small pool instead of seeking to expand beyond their existing contact list because no one had called them. Others discussed how over designed and over built some theater sets have been in an attempt to wow people with spectacle.

In addition to a number of quotes from those interviewed for the article about shifting to more abstract, less realistic sets that are both easier and cheaper to build was the suggesting that theater may turn to AI to design sets in the future.

As some anecdotal support for some of these social media observations, my staff and I have been interviewing more people to join our production assistant pool because those already in the pool are becoming increasingly busy. A number of those we have spoken with have been highly skilled and experienced and we have been surprised that they were applying for a gig type position. However, some statements made during interviews pointed to burnout and overwork situations.

The other issue mentioned in the American Theater article was that while many theaters sought to keep their technical staffs engaged in other ways during Covid in an attempt to support and retain them, other places laid off their entire staff. In the intervening period, people found their skills were applicable in other situations where they might even be paid better.

Indeed, those skills were highly marketable in a dozen areas: television, theme parks, corporate events, events, cruise ships, Vegas shows, even multi-million-dollar weddings. Carpenters just could build cabinets. For the most skilled, companies serving those other customers snatched up the artisans with higher pay and benefits.

“People who are either welders or carpenters, they’re working in shops now, making 30, 50, whatever, dollars an hour working and building stuff,” Dellaventura said.

As always, I am only brushing over a portion of the issues discussed in the article which discusses the issues, weighs options, and suggests what might be necessary going forward. It seems clear that there will likely be a lot of shake up over the next few years.

The Bar That Hosts Open Mic Operaoke Nights

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Fun article I think I found on Artsjournal.com.  There is a bar in Portland, OR called Mendelssohn’s, run by a descendant of composer Felix Mendelssohn who has some opera and classical music cred having been executive director of both types of organizations.  The owner has positioned the bar as a place to demystify opera and classical music by programming a wide variety of musicians and hosting Operaoke nights.

Every other Tuesday night, musicians are given the opportunity to step into the dimly-lit bar and take over the stage, enchanting the audience with their best arias and ballads.
[…]
“We spend so much time preparing and working on this craft,” Lipton said. “You don’t often get the opportunity to play or sing or do these pieces that are lesser known. So this is kind of an avenue to do that.”

In addition to being able to perform lesser known pieces, the a Operaoke host/performer, Alex Trull noted another part of the appeal was being able to perform in a low stakes environment in contrast to the audition/training/performance context that comprises so much of the classical or operatic artist’s relationship with the music.

Providing Attendees With A Happy Ending

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About a year ago, I wrote about a post Colleen Dilenschneider made showing a link between museum gift shops and museum memberships.  She recently wrote a similar piece about how gift shops can help cement relationships and good impressions in museum-goers.

She presents data that shows people who visit museum retail spaces report higher levels of satisfaction than those that don’t visit those spaces. She admits there is a chicken and egg element to this data because it isn’t clear if people who are already satisfied with their experience are then choosing to visit the shop or if visiting the shop is generating an increased level of satisfaction for them.

Dilenschneider suggests that it may not matter which scenario is in operation:

If people who are having better experiences are more likely to go into the store (to experience one of the best parts of visiting a museum retail shop), then that’s fantastic. They are further heightening their experience and paving the way for positive endorsements – which are key for motivating attendance. Alternately, if someone isn’t having a good experience and they enter the shop and have a better experience as a result, that’s fantastic as well.

Even if you aren’t running a museum or have a retail element associated with your arts related experience, Dilenschneider cites some data which is very much relevant for you. She references studies conducted by behavioral economist Daniel Kahneman who

“…explained that “our memory of past experiences (pleasant or unpleasant) does not correspond to an average level of positive or negative feelings but to the most extreme point and the end of the episode.” …He discovered that humans don’t often remember much of an experience accurately. Instead, we primarily remember how we felt at the peak of the experience, and at the end of it.

Organizations with well-executed retail experiences may be grateful for the peak-end rule, as it means people who visit the shop before leaving the museum have a greater likelihood of departing with a more positive view of their entire visit. (Those with difficult parking situations, on the other hand, may be less enthused about the peak-end rule…)

It is not always possible to control the peak experience of the evening–it could be the dinner before they arrived, a pleasant/unpleasant interaction with another attendee as easily as it could be the predictable crescendo experience everyone else in attendance had. The end of the experience is more frequently within our scope of control –although as she mentions bad parking/traffic can be among those defining final moments. There is an opportunity to influence someone’s willingness to return by investing attention into the quality of experience as they depart.

Be Careful Monetizing Those Vacation Videos

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So as you are getting out there traveling to enjoy the natural beauty of the U.S. National Parks this summer, you may want to take a cautionary note from a case Gordon Firemark wrote about in May.  A guy who was filming parts of a feature film was dinged by the Nation Park Service for not securing the proper permits. While the charges against him were dropped, he pressed suit claiming that requiring permits and fees were unconstitutional. The 1st District Court of Appeals held that the fees and permits requirement was constitutional and the Supreme Court declined to hear the case.

Firemark notes that this ruling puts some casual recording and photography activities at risk of prosecution if people seek to monetize those materials.

You take your family vacation to Yellowstone, Mt. Rushmore, or Yosemite, and you capture some beautiful video. Then, you post it on Youtube. If you monetize that video, it just became commercial., and you could be fined, penalized, or even jailed for violating the park service’s fee-and-permit regulations. Same could happen if you capture a great still image and decide to offer it for sale via a stock-photo agency?

Do a livestream on your monetized YouTube channel from inside the park? Bingo. You need a filming permit. And that costs.

[…]

There are a few things we as creators can do to address this situation.

Don’t monetize your work. Ever. Period.
Get the permits. (As understand it, the permit Price should’ve obtained would’ve cost $500 if obtained before filming… and there were penalties and interest tacked on later since he didn’t).
Write to your congressional representatives and ask them to address the situation.

Actors Should Have Been Paid To Audition For The Last Nine Decades

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Howard Sherman posted a link to a New Yorker article about some intrepid film actors who stumbled upon an overlooked section of the The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) contract that guarantees payment for auditioning even if you didn’t get cast.

Bodin’s most startling discovery was that SAG’s very first contract, from 1937, guaranteed pay for players who were called to do “tests” for films they weren’t used in. Ten years later, the word “Auditions” was added in a subheading, along with the line, “If the player is not given employment in the picture, the player shall receive one-half (1/2) day’s pay.” Except for “player,” which now reads “performer,” the line has gone unchanged, if largely unheeded, in Schedule A 15(B) of SAG-AFTRA’s standard contract.

The discovery and distribution of this information made a lot of people, including union leadership, a little nervous. The union pointed out there were specific conditions that needed to be met like a statement that you had to memorize your lines before the audition. Actors started seeing audition notices that explicitly said you didn’t have to memorize your lines in preparation for an audition.

While paying auditionees would raise the costs to produce films a great deal, especially for independent films, and might lead to studios auditioning smaller numbers of actors, the article notes that technology has shifted more costs on actors over the years. For example, the shift from in-person to recorded auditions means actors have to buy more equipment and make more arrangements themselves.

On top of that, actors now have to provide resources that have traditionally fallen on casting offices, including equipment, space, and people to read with. Variety recently estimated that outsourcing scene partners to auditioners has saved producers some two hundred and fifty million dollars annually. “It creates a whole culture where all of us have to have a clutch of collaborators who are willing to be our readers,” Ochoa said; think of all the boyfriends, roommates, and UPS guys dragged into audition scenes.

[…]

Now an actor has to pay for subscriptions to multiple online casting platforms, and even more for each reel, clip, or color photo uploaded to every site. Digital made everything faster, but it made it so fast that people expect an Oscar-winning performance in twenty-four hours.”

Learning about audition pay has buoyed an “Auditions Are Work” movement among union members.  The article notes that the Writer’s Guild is currently on strike and the SAG-AFTRA contract is coming up for renewal with indications of tough negotiations ahead.  I had recently heard that the Directors Guild of America (DGA) contract expires in mid-June so we may see a significant revamping of the way recorded programming is created by the end of the summer.

Maintaining Relationships Has Been Key To Recovery Of Arts Orgs Post-Shutdown

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TRG Arts recently released some data showing that not all segments of performing arts have recovered from pandemic shutdowns at the same rate. Comparing four factors from 2019 to 2022:  Tickets, Ticket Revenue, Gifts, and Gift Revenue, they report that Performing Arts Centers have fared best in these categories. Ballet had done as well in terms of tickets and gifts, but had seen ticket revenue and donor revenue increase.  Theater fared worse with classical music doing slight better and showing signs of improvement.  The data is drawn from US, Canada and UK arts organizations.

TRG credits performing arts centers’ relative flexibility with their ability to start recovery in attendance and revenue earlier than other areas. Overall, they say the lessons to draw from this data is the importance of maintaining relationships with audiences and having aggressive retention practices.

Maintaining relationships with customers and donors, keeping their connections with the arts engaged and active—appears to be a key factor in driving organizational recovery from the pandemic. There were many creative ways this happened during the 2020-2022 period, from digital distribution to small ensemble performances to Zoom donor and ticket buyer gatherings to use of outdoor venues until going inside was permitted or felt safer.

[…]

Plan aggressively for customer retention. As your organization re-builds, do NOT think short-term, but instead make every dollar spent on acquisition go further by investing in customer relationship building and retention. We don’t have time or money to waste now…every campaign must include follow-up, invitations for our customers to join us again, and more.

[…]

Add to this reality the fact that by 2040 community demographics will be wildly more diverse than today. The result? Arts organizations will need to become expert at asking and listening, rather than assuming and telling. The art of the conversation with our customers—we’re going to need to get much better at it.

The Folks Who Saved Our Stages Are Fighting For A Better Ticketing Experience

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It appears the folks that spearheaded the Save Our Stages effort during Covid which became the Shuttled Venue Operators Grant program are turning their energies toward tackling all the problematic event ticketing issues we have been hearing about recently, (but suffering for decades).

The National Independent Venue Association has been joined by 18 other national and regional organizations in the Fix The Tix coalition.  The announcement of the coalition popped up last week. They haven’t listed and specific measures for which they are advocating, but the website says:

….this coalition represents stakeholders who take on all the risk to create once-in-a-lifetime experiences and bring joy, employment, and economic impact to communities across America.

We are coming together to protect fans from price gouging and deceptive and predatory ticketing practices.

Efforts To Reduce Burn Out Are Better With Company

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There is a fairly extensive article on the Time magazine site about using creative practice to address burnout.  The piece by Jamie Ducharme was titled “I Tried to Cure My Work Burnout. Here’s What Happened.” As readers know, I dislike the prescriptive use of the arts as a cure for physical/mental/social ills so I feared the worse.

Ducharme’s article covers the efforts of the University of Colorado’s School of Medicine’s Colorado Resiliency Arts Lab (CORAL) to do research on relieving people’s burnout. At this time they are generally focusing on healthcare workers in their research.

I was happy to see that the researchers didn’t see themselves as curing burnout as much as building resilience in participants.

But the data suggest one leads to the other: for almost 150 health care providers who joined the study from September 2020 to July 2021, the approach led to small but significant decreases in anxiety, depression, and burnout, according to a 2022 study published in the American Journal of Medicine. If the framework proves effective for people in a wider swath of health care jobs, Moss says CORAL’s approach could feasibly be adopted by burned-out workers in any industry.

What I really appreciated was the finding that it was the social activity, rather than the creative practice alone that lead to the reduction of burnout. This bolsters messaging arts and cultural organizations use regarding sharing experiences with others in a face to face environment. To some extent, the research supports providing more interactive experiences versus passively watching a show or viewing visual art without comment or discussion.

But when I asked Moss and his team if the CORAL curriculum could be distilled into something I, or any individual, could do on my own, I was met with a resounding no. The program’s magic, its facilitators said, is in bringing people together to feel the solidarity and community so often lacking in modern life. People can draw or dance or write or sing on their own, but it likely won’t have the same transformative effect without a human connection.

That’s what Dr. Colin West, who researches physician well-being at the Mayo Clinic, found in 2021, when he published a study on what happened when physicians met up for group discussions over meals. Their burnout symptoms improved, but it wasn’t necessarily the food that made the difference—it was support. “We have so many shared experiences and so many stressors that are in common, and yet physicians will often feel like, Well, I can’t talk to anybody about this,” West says. Bringing people together to share their experiences can help.

Leaders I/S/O Organizations Who Know Things Have Changed

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I had a post appear on ArtsHacker today about hiring executive leadership in the context of the social changes which have occurred since the start of the Covid pandemic. My post primarily focuses on a piece Seema Sueko wrote for American Theatre, which I would highly encourage people to read.

Sueko was serving as a field advisor for a search firm specializing in executive searches in the arts and culture field. She discusses how she initially assumed that search firm would work with their clients to identify all the social, political and economic changes that occurred since their last hire, determine how the organization would need to change, and then what qualities the new leadership would need to possess to move the organization in that direction.

Finding out that was not the case, she surveyed 4-5 other search firms that also worked with arts and culture organizations and found they operated in much the same way.

She lays out some great ideas about how organizations can do a better job with leadership hiring. Many of the suggestions would probably please candidates to no end such as the hiring committee going through mock interviews and receiving feedback on how to do a better job.

As I write in my ArtsHacker post, I thought her best idea was one about creating an introductory video of a facilitated conversation about the job:

I recommend that the search firm record a Zoom meeting with the search committee where each committee member introduces themselves, followed by a facilitated conversation about the job opportunity. This video could be shared with all the candidates to level the playing field and capture some of the culture which can’t be conveyed through a written document. Such a video would also have the added benefit of demystifying and humanizing the search committee, which, I propose, will lead to more substantial interviews with candidates.

I am not sure about the current status of hiring for executive roles in arts and culture is at the moment. Readers may know that I changed jobs in November 2022. Around February-March 2023, the very first place I interviewed for when I started my search a year earlier contacted me to say the search had failed, board membership had changed and would I like to interview again.

While this certainly not indicative of the whole industry, I suspect it might not be far off the general environment. A lot of people have chosen to leave the field and hiring committees might be finding it difficult to identify good candidates because they are looking to hire for an environment that no longer exists and candidates are looking to join an organization that has acknowledged the work and change that needs to occur.

N.B. – regarding the post title. With all the social media abbreviations, has the old print classified “in search of -/i/s/o” entirely fallen out of use or do folks use it on dating apps?

You’re Doing A Great Job, But Standards For Dissatisfaction Have Changed

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Colleen Dilenschneider made a post comparing what factors created dissatisfaction for attendees of cultural events in 2019 vs. 2022. She posted charts for both exhibit and performance based organizations. An important thing to keep in mind is that these are factors that dissatisfied people when they actually attended an event. These aren’t things that non-attendees reported were keeping people away.

Basically on both charts, everything bugs people more. Focusing on performance events, rude patrons and rude staff top the list. Parking issues and access issues (e.g. traffic) also saw a big increase. Cost of admission saw a small increase 2019 to 2022, but cost of everything else related to the experience (presumably food, gas, parking) exploded over 2022.

Phone policy (allowing patrons to use) saw an increase where phone policy (not being able to use) saw a slight decrease. Given slightly more openness to not being able to use your phone, it might be worth making the request since allowing people to use their phones is increasingly annoying people.

Restroom availability, crowding, Hours of Operation (big increase), Cleanliness (also big increase) were all higher in 2022 than 2019. Interestingly, performance quality issues were less of a dissatisfying factor. Length of intermission, which I would have thought was relatively neutral was also created less dissatisfaction in 2022. I assume venues haven’t really tweaked the standard intermission interval so either shows are doing better starting on time, intermissions are more fun, or audiences have made their peace with the 15-20 time period.

Dilenschneider notes that standards have shifted so that even if conditions are much better than before, the perception still might be that the problem is worse. She uses the example of crowding. There may be fewer people in venues and galleries, but the criteria about what constitutes crowded may have shifted where people feel more constricted even if they have much more elbow room.

Similarly, the standard about what constitutes rudeness from patrons and staff may have likewise shifted. Attendees may find your staff to be rude even if you have done a lot of work to be kinder and more considerate after you re-opened from pandemic closures.

The Pause To Refresh Employment Models

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Earlier this month, the Albany Times-Union reported that there won’t be much theatre occurring at the storied Willamstown Theatre Festival.  The reason is based on the staff walkouts and subsequent investigative reporting by the LA Times I wrote about back in 2021.

Recognizing there are many issues to address in addition to the complaints of exploitative overworking of staff and interns and unsafe working conditions, the Festival is planning on presenting different performing artists, staging readings and cabaret performances and partnering with neighbors this summer.

The reason for the absence of theater at the Williamstown Theatre Festival amounts to what is essentially a public atonement for how the festival treated interns, apprentices and other staff for decades and a commitment to finding a new model for producing a season of world-class summer theater, the company’s artistic leader said.

[…]

In Williamstown, the theater festival launches in mid-July with four performances over three days by the stand-up comic Hasan Minhaj, followed by weeks of cabarets, staged readings and workshops by artists-in-residence. Williamstown alum and Tony Award winner Laura Benanti will perform a concert, well-regarded stage and screen actors will participate in readings by known and upcoming playwrights, and the festival will contribute financial and artistic resources to assisting its neighbors at Barrington Stage on a revival in Pittsfield of “A New Brain,” a 1998 musical by BSC’s longtime associate artist William Finn (“Falsettos,” “The 25th Annual Putnam County Spelling Bee”).

Near the end of the article, writer Steve Barnes wonders if the festival can continue in the same vein as they have historically operated if they have to pay a large swath of previously unpaid interns given waning philanthropy and diminishing audiences. The festival for their part says they will be working to create a stronger relationship with audiences:

In another symbolic choice, most audiences this summer will join performers on the stage. Minhaj and Benanti will do their shows for crowds in regular theater seats, but for staged readings there will be rows of seating on three sides of the stage, and tables, chairs and drink service will accommodate onstage cabaret patrons.

Gersten said she hopes the new perspective for audiences will make an impact on them. “It was important this summer for me that people share our point of view, that they’re on the same level with the artists as we work toward these changes,” she said.

Does Your Real Estate Serve Your Current Strategy?

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Bloomberg recently had a piece about how the Girls Scouts of Colorado recently opened a space in Denver known as DreamLab, envisioned to be a third space for girls.

As spaces for young people to hang out grow scarcer, and the mental health of young women, especially, reaches unprecedented lows, the Girl Scouts is investing in properties girls can make their own.

“We really want the Girl Scout DreamLab to be their third place,” after home and school, said Anne Smith, senior vice president of property strategy for Girl Scouts of the USA

Two other DreamLab spaces are under construction in NJ and LA and more may be on the way based on how Covid has apparently impacted Girl Scout operations and use of physical spaces.

“Troops found that the traditional public spaces they’d relied on to host meetings, like church basements and libraries, were getting harder to access. Girl Scout staff were embracing remote work like the rest of the workforce, leaving offices empty. Some Girl Scout councils started selling properties, as membership dues dropped.

[…]

Data showed that the best-utilized spaces were those within a 20 to 30 minute drive from the majority of their membership, for example. “There were a lot of different data points that show that our current model wasn’t meeting the needs of our girls,” said Smith.

The Denver DreamLab occupies about 4,000 square feet of leased space in a new property chosen for its prime location: It’s within 15 miles of nearly 30% of Girl Scouts of Colorado members as of 2020, and by 2026 it’s projected to be within 15 miles of more than 150,000 girls between the ages of 5 and 17.

I wondered if this might serve as an example or inspiration for arts organizations in some way. I don’t know exactly how at this point.  Back in January 2022, the Long Wharf Theater announced that after nearly 60 years operating in permanent spaces around New Haven, CT they were going to pursue being an itinerant company so that they could provide services closer to the communities they hoped to serve.  So there is something of a precedent for arts organizations disinvesting themselves of their spaces.

While there are performance, rehearsal and offices spaces that have been offered to arts organizations similar to how it seems DreamLab is being offered to Girl Scout groups, I don’t know that many arts organizations who have utilized these resources have done so with the intentional goal of being itinerant so much as adapting to the opportunities being made available.

It may not seem like a big distinction on paper, but you could say the same about Vine, Instagram, and Tiktok. While Vine seemed to be everywhere for awhile, it fell out of favor relatively quickly while other similar apps thrived.

 

Sometimes It Isn’t Bad To Be Rushing In Late To The Party

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A Guardian article on classical music in Iceland caught my eye last week. The story basically suggested that because the country got a late start with classical music, (first major tour by Hamburg Philharmonic Orchestra in 1926 and first full time ensemble in 1950), they don’t have the same hang-ups about what belongs in the concert hall as everyone else.

While the rest of the world was busy erecting barriers between music genres last century – roping off classical music, in particular – Iceland was simply trying to get things going. There was no time wasted deciding who was allowed to listen to what. For much of the second half of the 20th century, classical orchestral music felt new in Iceland. Here, the symphony orchestra was a postwar institution, not a 19th-century one.

According to the article,  pop artist Bjork had sang Schoenberg at the Salzburg festival and often performs with the Icelandic Symphony Orchestra. Rock band Sigur Ros is planning a US tour including a 41 symphony musicians and in 2020 released an orchestral piece based on a 13th-century Icelandic poem.

The Guardian suggests a possible reason for what other countries might view as a sort of open cross-pollination:

Student musicians in Iceland often find themselves crossing genre boundaries by necessity. There’s only one institution in the capital where you can study music to degree level, thrusting students of varied outlooks together. This eroding of musical silos has produced countless indefinable artists, including Hildur Guðnadóttir who became the first female composer to win an Oscar, Bafta and Golden Globe in the same season. It was for her score to the film Joker – a cello concerto in disguise.

Taking A Look At A Good Old Fashion Case Study

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The blog for Master of Management in International Arts Management had a case study post by Donna S. Finley and Vijay Sathe examining how the Calgary Philharmonic Orchestra (CPO) and Alberta Ballet (AB) had revamped their business model in an attempt to stabilize their finances.

Feels like it has been awhile since I covered a good old fashioned case study.

One of the first things that Finley and Sathe discuss is that both organizations recognized they were already essentially serving the bulk of their core markets and that growth would only come from identifying new market segments:

At CPO, audience research led to the identification of two new audience segments: those attracted by the flexibility of single-ticket sales, and those seeking to enjoy classical music in non-traditional environments in a variety of venues within and outside of the city.

At AB, research revealed numerous new audience segments that all indicated a strong desire for before- and after-performance receptions, dining opportunities, special events for youth to meet dancers and purchase products and memorabilia, and alternative, more personal and customized venue experiences.

While these are programming and ticketing choices that have been identified as areas of opportunity for a large number of arts and cultural organizations, there was an additional area of growth Finley and Sathe mentioned that left me wanting to know more:

At CPO, new and unusual settings were found and facilitated both the renewal of traditional repertoire and the introduction of new works. New business focused on joint community programming initiatives, whereby revenues and expenses could be split between CPO and a community group such as the Rotary Club or the South Asian Association. The Orchestra found an immediate new revenue opportunity within services it had historically undervalued.

I was curious to know how this manifested. It sounds like Rotary or South Asian Association were co-sponsoring or partnering with CPO on producing new and traditional works in novel locations, but I wanted to know more about how the programming was executed, what attendance was like, if there was revenue sharing between CPO and the community organizations. Basically, all the stuff an arts administration and policy nerd gets excited by.

Another major point touched upon in the case study was both organization’s attempts to stabilize the cycle of engaging in capitalization campaigns, spending the money, then engaging in another campaign, all in the face of decreasing donations and funding. Especially while faced with the impacts of Covid. One of the things they did was outsource administrative functions to third party services providers with far more expertise which apparently saw a great deal of cost savings. When I first read the post, I thought perhaps both organizations had consolidated their back office functions in partnership with each other, but that doesn’t seem to be the case.

Unfortunately, they also realized savings by cutting artists contract weeks:

“…reducing musician weeks from 46 to 40 per year and dancer weeks from 42 to 36 per year; and, at CPO, reducing staff salaries by 20% while simultaneously introducing an incentive pay component with upside potential based on the entrepreneurial success in tapping new markets.”

The description of the entrepreneurial programs of both organizations were pretty general. (Granted, the title of the article does include “abridged.”) Apparently, for CPO the success of those efforts “more than made up for the 20% decrease in their base salary as part of the cost-cutting measures.”

What caught my eye was an apparent admission that for both organizations:

“… The artistic side, comprising the Artistic Director and their respective teams of artists, made its plans and decisions in isolation – disconnected from all or most aspects of the business operations.”

As a solution, both organizations are working toward streamlining their planning and reporting structures

Sharing Some Info About Getting Public Art Commissions

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Hyperallergic had an article about how artists can get a public/private art commission. Paddy Johnson responds saying “…there are so many ways to get commissions, yet so few shared resources about how to secure them, that many artists never venture into the field.”

So I will start by noting that CaFE (Call for Entry), a service hosted by the Western Arts Federation for what seems like forever is one place to find information on applying for public art projects.

As I mentioned a couple months ago, I am working in a city with a large number of public art pieces so I recently was recruited to be on a panel reviewing project proposals. One of the things in Johnson’s article that rang true for me is that because public art projects are often sponsored by governmental entities like cities, the juries often include ordinary citizens so the way you discuss your project has to be pitched to them rather than visual art insiders.

“I tell artists that [writing] ‘Imagine if you will’ does not work with panelists,” she [Rebecca Rothman, public art manager, Tempe, Arizona] told Hyperallergic. Stakeholders involved in the decision-making process may be dentists or school principals who aren’t visually trained. You have to show them exactly what they will see.

The biggest issue, though, might be the shift from creating work meant to be seen inside controlled spaces such as museums, and a public space where the audience will be much more diverse and doesn’t necessarily choose to view the work. Your job is to sell what you’re going to do to that audience. “Many artists confuse a public art application with applying for a grant,” Rothman said. “It’s a switch of mindset. You’re applying for a job.”

In my experience on the panel, I didn’t really find the language used to describe the proposals difficult to understand. But then, I am something of an insider and CaFE provides a fair amount of space for work samples. I did, however, feel the tone of some of the narrative was similar to a grant proposal. That wasn’t an impediment for me, but Rothman’s comment about public art proposals not being grants immediately resonated with my experience.

Artist Housing Can Be A Point Of Compromise…And That Isn’t Always A Good Thing

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Back in February, Bloomberg had a story about a housing project proposed in an old police station in Silver Springs, MD where the desire for affordable housing and artist housing was bridged by Minneapolis developer Artspace. If you aren’t familiar with the organization, they work on/consult on artist housing projects across the country and currently have about 60 buildings running under their program. Not every project is residential. In some cases, they are performance and assembly spaces.

This includes the city in which I am currently living in CO. There is one completed building and another in the process of being renovated. I suspected I might exceed their income parameters, but I did inquire about an apartment before moving here and learned they had a five year waiting list.

In the case of Silver Spring, MD, as Bloomberg reports,

Completed in 2020, Artspace Silver Spring is a mixed-used artist campus comprising a four-story apartment complex with a total of 68 affordable units and 11 for-sale townhomes wrapped around a central courtyard. Each apartment unit is restricted to applicants earning less than 60% of the area median income, with preference given to artists.

The article mentions that construction of affordable housing which provides priority to artists is often a compromise position around which competing interests in a community can find agreement. However, in some cases studies have found that the screening process associated with artist housing projects can result in the residents being much less diverse than other affordable housing projects.

Artist housing, too, can be a form of compromise over subsidized housing: A 2016 study from the University of Minnesota found that several such developments had far fewer non-white tenants than than other kinds of low-income housing in the Twin Cities. In its application process, Artspace emphasizes a commitment to attracting “individuals and families from diverse artistic and cultural backgrounds” — which shouldn’t be difficult, given Silver Spring’s ethnic diversity.

The 2016 study discusses some issues with Artspace’s screening processes which look very open on paper, but may perpetuate the selection of people who are like those on the committee. I was actually struck by the similarities between the descriptions of the resident selection committees and orchestra musician interview committees. While there is discussion of loopholes which entities like Artspace have been able to take advantage of, (teacher housing projects are similarly mentioned), there is also an acknowledgement that affordable housing projects are far more palatable to communities when it is defined for artists and teachers.

Would You Rather Have An Eagle Tear Out Your Liver Or Fill Out Grant Budget Forms?

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About six months ago I drew attention to Vu Le’s humorous recasting of Greek myths with non-profit themes. I was delighted when he released his next installment this week adapting six more myths with similar biting humor.

For example, he riffs on the story of Pygmalion and Galatea, noting that Galatea’s name means “she who is white as milk” to make this observation:

However, it caught on, and eventually other organizations had their own galatea. They shortened it to “gala.” And that’s why we have galas today. And even though no one wears togas anymore, these events are still usually “white as milk.”

Readers won’t be surprised to learn that my favorite was the story of King Midas’ Goalen Touch where Dionysus hears Midas wish for a touch of goals rather than gold. The result is that Midas becomes obsessed with applying deriving every type of metric he can from everything he encounters.

For the next several days, everything Midas laid his hands on became extremely driven by goals, outcomes, metrics etc. When he started eating a delicious meal, the chef popped out and said, “This meal will improve your health and reduce your likelihood of ending up in the emergency room, which saves taxpayers money.”

At first, Midas was confused, but then he was delighted that everything had a purpose and tangible objectives. However, after a while, he lost track of the intrinsic value of art, poetry, human connection, and helping others, and became obsessed with easily defined and measurable goals at the cost of vital but more complex things. When he hugged his daughter, she announced “that hug decreased my probability of becoming a delinquent youth.” Horrified, Midas asked Dionysus to remove this curse. But it was too late. Midas spent the rest of his life obsessing over minor goals, while missing more important ones.

Le applies the gift of Prometheus and Pandora’s Box, among other stories to the non-profit sector. Take a look for a much needed chuckle.

Artistic Citizenship – Is It Valued, Who Will Teach It?

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A couple months back, Arts Professional had an article by Jonathan Vaughan, Principal of Guildhall School of Music & Drama, asking if “artistic citizenship” could be taught.

Defining artistic citizenship, the academic David Elliott takes Aristotle’s concept of Praxis (‘to do’ or ‘to make’) and expands it to mean active reflection and action “dedicated to human well-being… the ethical care of others, and the positive empowerment and transformation of people and their everyday lives”.

Vaughan cites things like activism, critical thinking, disruption, civic responsibility, social value. Just as he comes around to mentioning a parallel with liberal arts education, I had a similar thought about liberal arts education having many of these same goals. The fact that I have been reading about the shrinking of liberal arts degree programs in colleges across the country made me question if these were qualities that were actually valued any more. There is certainly the ability to teach these skills, but does the will to instill these qualities still exist?

Vaughan asks an additional question about whether people would pursue an artistic curriculum focused on cultivating better citizenship over artistic excellence.

“Questions remain about how to include this training in an already busy, arguably overcrowded, curriculum. Where does it fit when the primary imperative of performance training must always be the production of outstanding performers who excel in their craft and artistry?

How can institutions avoid indoctrinating their students when introducing political or ideological concepts? Can the development of students’ independent critical thinking avoid that? And is the very concept of citizenship problematic or limiting to those it excludes?

To be clear, I don’t doubt for a moment that there are people who do want to acquire these skillsets in order to improve civil society. I just wonder if they will look to these institutions to provide this training as well as if the institutions, embroiled as they are in various levels of politics and internal inertia, would be prepared to provide the training students seek.

“The Slap Is Only One Syllable In A Long Story”

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Interesting article on Slate today written by Patrick Vala-Haynes, who teaches stage combat to middle and high school age students. If you aren’t familiar with the practice, stage combat training is focused on creating the illusion of violence while ensuring the safety of the participants. For example, when someone is grabbed by the head and thrown across the room, the basic practice is that the person being thrown has primary control over the act, not the thrower.

Vala-Haynes notes that recently he has been asked to stop teaching the contact face slap because it may trigger students and make them feel uncomfortable. The subtext seems to be that the face slap is more likely to be part of a student’s lived experience versus other stage combat scenarios like choreographed sword fights, kicks, gut punches, Shakespearean suicides by poison and daggers.

Vala-Haynes notes that even after 35 years, he is occasionally taken by surprise by a perfectly executed slap delivered by his students so there is always an opportunity to be injured physically, mentally and emotionally during stage combat.

Throughout the article he goes into great detail about the value of learning stage combat. While he doesn’t mention professional wrestling, you can see parallels in his mention of how stage combatants need to be responsible for the welfare of each other as they bring a heightened sense of excitement to the storytelling.

I don’t know these young people’s families or backgrounds. I can’t know everything they bring to a scene. And quite frankly, I don’t want them to experience the violence; I work with them to project the intent of the movement, to act with proficiency and care, and to understand that telling a story involves elements of morality, of choice. I give them tools to which they can refer when emotions might overwhelm them and threaten their control.

At its best, stage violence is dialogue, both between actors and among actors and their audience. It can be mumbled and misunderstood just as words can. The actors’ comfort with what I’ve given them is paramount to their craft. A slap is craft. All of us in theater, no matter the level, search for those perfect moments that elevate a writer’s words to epiphany. The slap is only one syllable in a long story, but one we work to get right.

So Is Broadway Still Burning Its Workers Out?

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Last month CNBC had a profile of an assistant company manager working on the Broadway show “& Juliet.”   If you don’t know what a company manager on a theatrical production does, it is a good illustration of the broad range of activities the role fulfills.

Schroeder’s main task every show is checking ticket sales and sending numbers up to the producers. But as assistant company manager, she has her hands in much of the behind-the-scenes logistics of the show as well….

[…]

This includes hiring the company managers, who are responsible for payroll, policy enforcement and meeting the day-to-day needs of select patrons, cast and crew.

[…]

“One of our actors, Mel, came from England,” she says as an example of a recent workday. “At one point I was balancing a payroll sheet, budgeting, and at the same time I’m unpacking, like, 200 boxes from Amazon actually moving this woman into her apartment.”

One of the reasons this article caught my attention was that people on social media were commenting that despite all the changes to work practices that supposedly occurred as Broadway moved out of Covid restrictions, this was a story of a theater professional being worked to exhaustion.

Technically, she gets one day off per week. Often she’s roped into last-minute duties even on that day, though.

“Sunday was my day off and I think we got four or five last-minute house seat orders,” she says, referring to seats booked privately through the show for VIPs or people in the company. “I spent the morning getting those last bits of ticketing in.”

The next line in the article is the subtitle ‘I’m barely breaking even’

Certainly there are a lot of people grateful to be back working on Broadway who want to pour every bit of their heart and soul into the renewed opportunities. But from this story, it doesn’t quite seem like there has been much investment into creating a better work environment for people.

Got A Good Beat, You Can Dance To It…And It’s Taking Our Jobs

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I was listening to an episode of the Code Switch podcast this weekend while I was out walking. The topic was about how merengue was the basis for a culture war in Puerto Rico.  What, at first on the surface seemed to be a resistance to the introduction of a new type of pop music to compete with salsa gets entangled with cultural identity.

Merengue was essentially carried to Puerto Rico by waves of immigration from the Dominican Republic. The music had a different energy and was easier to dance to than salsa. One of the hosts mentioned her mother was embarrassed by how poorly her husband danced, but that he was able to do a passable job dancing to merengue rhythms.

However, in time there were violent protests and demands that merengue be outlawed because it was putting salsa musicians out of work. One merengue musician had his car set on fire. There was a lot of suspicion that it was salsa musicians, but the owner had no proof and so never filed a complaint.

The podcast hosts admit there may have been some nationalism and classism associated with the resistance since merengue was initially being introduced and performed by immigrants who may not arrived in Puerto Rico legally. Many of them seeking to use the island as a way to continue on to the U.S.  There may have been a sense that these folks from the Dominican Republic were interlopers who were not invested in advancing the future of the island.

The most interesting element is that in time Puerto Rican musicians made merengue their own.  The merengue song, “Suavemente,” which became ubiquitous in the late nineties was performed by a Puerto Rican musician. The guy whose car was burned was invited to the home of one of the prime suspects for the arson who admitted merengue ultimately made it possible to own the house he had.

I have been trying to think if there have been similar stories with other music forms. I know there have been plenty of protests about music being obscene or diverging from standard expectations, but has there been other instances where performers of an emerging music style have been accused of robbing other musicians of their livelihood by virtue of being more popular?

 

Unexpected Headline – Black Sabbath The Ballet Premieres In September

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In a case of “not something I had imagined”, the Birmingham Royal Ballet recently decided to create a ballet set to the music of Black Sabbath, who got their start in the city. Lead guitarist Tony Iommi described the show as a “rags to riches” tale will attract “both our fans and ballet fans”.

Say what you want about whether a ballet set to heavy metal music is appropriate, my first thought was that from what I know of Birmingham the concept is suited to the history and socio-economic dynamics of the city and it is population. Obviously, these are the very forces that gave rise to the band in the first place. It may be an unorthodox pairing, but it is aligned to the community rather than an attempt at shoehorning something presumed to be good for the audiences or that they will learn to like.

I don’t doubt there will be cries of sacrilege. I am just suggesting Black Sabbath is more closely aligned to Birmingham than something like Aaron Copland & Agnes DeMille’s “Rodeo,” which has more resonance with American cowboy culture.

My thoughts about the continued timeliness of the song “War Pigs” preceded me reading Ballet director Carlos Acosta’s parallel thoughts on the song:

“”War Pigs is so relevant today, how sometimes politicians and governments hide behind words. And all the wars happening at the moment… it’s timeless.”

Congratulations On Your Failure! (Make Sure To Show Your Work)

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This Facebook post about the Failure Award Scholarship immediately caught my eye this morning.  Museum of Contemporary Art Denver is looking for creative Colorado seniors to apply to their Failure Award Scholarship program. Winners will join past failures awarded the $20,000 scholarship.

I am sure you realize there is more nuance to this than it first appears. Some may even be able to guess what the scholarship is recognizing.

While so much of student life is focused on achievement, MCA Denver believes that in order to create something original and authentic, it is necessary to risk failure. The Failure Award is given not on the basis of academic merit or athletic prowess, but rather on a student’s demonstration of a willingness to take these risks.

[…]

The Failure Award is based on documentation of a project the student created or produced while in high school that demonstrates originality and creativity. This can be a creative project, like a novel, a play, an opera; a technology-based project like a design for a new car, or a spaceship, or a robot; or something that falls outside of these criteria altogether. Some projects may present solutions to problems in the world, however, all projects will be considered, no matter how harebrained, impractical, or absurd.

[…]

All types of projects will be considered, including, but not limited to: visual arts, drawing, painting, photography, sculpture, dance, theatre, performing arts, instrument or voice composition, design, fashion, culinary arts, technology, gaming, robotics, business ventures, social innovation, or other creative practice.

There has long been a conversation about the lack of risk taking in the arts being reinforced by audiences and funders both so it is pretty clear the museum is trying to step up and reward students who make an effort to try something new.

Adult me was thinking it would have been better if they announced the scholarship toward the beginning of the year instead of around January-February because I would have likely tossed out many of the early stages of my work so I didn’t accidentally mix the versions up and had enough room. As a result, I wouldn’t have the documentation to show my process.

But knowing the high school aged me, I probably wouldn’t have even started my project until a few weeks before the deadline so the timing is probably right.

When Audiences Take “Best Party In Town” Marketing At Their Word

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The last few months I have been seeing a number of stories about audiences in UK theaters being abusive toward staff and other patrons. A week or so ago, The Stage reported that Edinburgh Playhouse staff had been punched and spat upon, moving the director to call out the bad behavior on Twitter, saying the abuse was affecting the mental health of staff.

“Where in the past we had very isolated incidents, we now have a greater number of incidents. But when people are asked to modify their behaviour, the most common answers are: ‘I don’t care.’ And when we tell them they are disturbing people behind them, they say: ‘I don’t care, I have paid for my ticket, I will do what I want.’ That seems to be the most common thing.”

[…]

“It is really horrible for them and staff can be scared to come to work. And what I hear from other theatre directors is that we are dealing with a mental-health crisis in our staff as well, and this is part of it, a part of what fuels it,” he said.

The bad behavior has become such a problem, theater management are reportedly changing their marketing messaging, asking that phrases like “best party in town” and “dancing in the aisles” not be used.

On Tuesday, Colin Marr, director of the Edinburgh Playhouse theatre, told the Stage that audience behaviour was the worst he had known in his five years in charge. “One of the main things we are trying to do is around messaging and working closely with producers,” he said. “We are talking to them about marketing. So, when we market shows let’s not have phrases such as ‘best party in town’ or ‘dancing in the aisles’ – the show has something much stronger than that to sell.”

[…]

An ATG spokesperson confirmed the company was working with producers on marketing. “We’re taking a multidisciplinary approach to tackling challenging audience behaviour, covering all points of the customer journey, including how we market shows. We want everyone to fully enjoy the experience of a show and we work closely with producers to create appropriate marketing material,” they said.

These stories raise an interesting point. There has been a lot of conversation about how many performing arts experiences used to be bawdy, raucous affairs and the current sedate, staid attendance experience has been artificially imposed relatively recently. But given that there is physical and emotional violence being directed at staff and other audience members, is a return to a less restricted environment the best course? Should theater staff step back and not try to impose a specific type of behavior on attendees who want to sing and dance along the show, thereby removing the point of tension and potentially leaving them in a safer place?

Creating Conversations Around Arts Reality Shows

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You may have recently seen that MTV and the Hirshhorn Museum are teaming up to create a TV series to find the next great visual artist. As soon as I saw this, I recalled that there had been similar reality TV visual arts contests before. The bottom of the article references Bravo’s Work of Art: The Next Great Artist which ran for two seasons around 2010-2011.

But I had actually written about the show ArtStar back in 2006. Most of the links in that post don’t work, but the Slate article and Wikipedia entry both still exist.  There was a fair bit of criticism about both shows. The Arts world hated both, while Work of Art was generally popular with audiences. ArtStar was widely accused of being an extended self-promotional video for the gallery owner/host.

Art critic Jerry Staltz, who was a judge on Work of Art wrote a piece for Art News reflecting on the experience.  He notes that the show was never really about finding the best artist, despite the title.

I agree with the many viewers who said it didn’t reflect the “real art world” — although it was never meant to. It was intended as a game-show version of undergraduate art school where assignments are given, studios supplied, and people kicked out (without, of course, owing $100,000 in school loans). A lot of the challenges were inane …. People on my Facebook page invented far better challenges,…

[…]

If I could change anything about Work of Art, it would be how the contestants are selected. Clearly Bravo’s criteria were more numerous than mere talent, because the contestants simply weren’t good enough. I wish the judges had picked the competing artists, the way they do on American Idol.

Staltz seemed to feel like the biggest benefit of the show was the conversations it generated.

Over the ten weeks it aired, hundreds of strangers stopped me on the street to talk about it. In the middle of nowhere, I’d be having passionate discussions about art with laypeople. It happened in the hundreds, then thousands of comments that appeared below the recaps I wrote for nymag.com. Many of these came from people who said they’d never written about art before. Most were as articulate as any critic. I responded frequently, admitted when I was wrong, and asked others to expand on ideas.

It made me think that his approach to reality TV arts competitions is a constructive one. Essentially use a conversation about the process being employed not being a realistic method for identifying a great artistic talent as a jumping off point that helps arts professional connect with audiences, validating their instincts and capacity to judge while gaining a better understanding of what about artistic practice engages people.

What Is The Value Of A Press Release When News Stories Are Written By AI?

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Many readers know that I recently moved from Macon, GA to take up a job in Colorado. Even before I moved, I was astounded by the number of articles that were being written about Macon, encouraging people to visit.  I kept asking what Visit Macon, the convention and visitors bureau was doing to encourage all this coverage which included Frommers, Southern Living, Yahoo! Conde Nast Traveler, AFAR, Bloomberg, Men’s Journal, INSIDER, CBS This Morning, and The New York Times. For a time I thought it was the ghost of the effusive vice president of sales and services for Visit Macon who died in September smiling down on the city.

As you might suspect all this success was the result of the work of a PR firm, TK PR. The folks from Visit Macon recently posted a newsletter piece from TK PR trumpeting their success promoting Macon. One thing that grabbed my attention was that they had gotten eight stories for Macon in 2022 resulting in 678 million impressions and $6.2 million in value at the cost of $0, plus 29 other stories for additional clients without once using a press release.

In the newsletter, TK PR founder, Taryn Scher, challenges readers to do away with press releases in 2023.

And while I can’t tell you in just a few sentences what we did to land each story, the one absolute thing we didn’t do to land any of these stories? Send a press release.

Y’all I hate to tell some of you this: but press releases died with the fax machine. If you are one of those few people who still relies on either, I’m sorry but I’m here to tell you it’s time to come on over into 2023. It’s nice out here. A little tech-heavy but we’re all adjusting.

Seriously though, you have to stop thinking that a press release is going to land you any sort of real quality media coverage.

Noting that CNET and others are publishing stories written by AI, she implies that living beings may no longer even be looking at press releases any more.   In this context, she suggests that waiting on someone to approve a quote that will appear in a press release is likely going to be a waste of your time.

Among the things to do instead is pitch the story directly:

That’s not to say the information isn’t important- but you need to take that who, what, when, and where and make it relevant to WHY NOW- why is this part of a bigger trend or relevant for the current news cycle? Why should a journalist care? And more importantly why will their readers care?

 

Australia’s Last Poet Laureate Was A Convict?

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Big news out of Australia where the first national arts policy since 2013 was announced.  In addition to commitments of funding to specific entities and organizations, arguably the most significant element of the policy is a commitment  “….to protect First Nations knowledge and cultural expressions, with a particular brief on cracking down on fake art that plagues the $250m-a-year Australian Indigenous art market.”

Other elements of the plan include the establishment of a poet laureate position which last existed during the country’s convict era,  a state of the arts report to be issued every three years, and the establishment of  “a quota for expenditure on Australian content by multinational streaming platforms such as Netflix and Stan..” The amount of this quota is rumored to be about 20% and The Guardian article quotes people who are concerned streaming platforms may pull out of the country if they are required to produce Australia based content.

It happens that I saw a piece on Vice last night before I saw The Guardian article. Vice asked Australian artists what they thought about the plan.  Many felt the money was going to the usual suspects and advocated for a universal basic income plan for artists.

Others felt that the arts were unfunded in proportion to their footprint:

“The arts sector will get $286M over four years, or $72M a year. The fossil fuel industry gets $11.6B a year in government subsidies. Australia’s arts sector employs about six times as many people as the fossil fuel sector.

The requirement for locally generated content was cause for hope for some:

“I started to lose hope in local content knowing that reality TV filled up much of our “Australian” quota on broadcast networks. The possibility of streaming services now being made to spend 20% of their budget on original, local content honestly makes me feel hopeful and excited to pursue my career on my home turf.”

Less Attendees=Increased Satisfaction

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Last week when I was writing about the ticketing trends being forecast for the coming year, I accidentally omitted an additional point from the article I found pretty interesting.  Apparently, during the pandemic, many attractions like  zoos, aquariums, museums and theme parks found that customer satisfaction increased when capacity restrictions were in place.

“Guests readily adapted to new procedures, which does not surprise us because it is consistent with what we have seen in our practice for many years,” Digonex’s Loewen says. “[Operators] also realized some of the business benefits. For example, when you limit the number of folks that can get into the attraction at a certain point of time, they saw all their guest satisfaction scores go up, and many of them saw all of their other per-cap revenues grow significantly. When it is less crowded, when people are having a better time, when they are feeling better about their visit, they tend to spend more on food and beverage and at the gift shop and on ride tickets.”

There have already been signs of these trends. Disney has apparently indicated they won’t go back to pre-pandemic attendance numbers. Similarly, the Louvre Museum is reducing admissions from 45,000/day to 30,000/day ““in order to facilitate a comfortable visit and ensure optimal working conditions for museum staff…”

Some US National Parks are requiring timed entry reservations from April 1-October 31.

So there is a good possibility other entities may start to use restricted admission as a customer satisfaction strategy in coming years. For some there may be a benefit to positioning their organization as an alternative activity for those who can’t gain admission to such places.

Why You Are Streaming Broadway Shows Produced In London

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I have been following Diep Tran on social media for years so I got a minor thrill when she announced she was named editor-in-chief of Playbill last October.  Last week she posted an explainer about why it is so difficult to stream Broadway shows resulting in most content on Broadway HD being filmed in London.

A lot of it has to do with the upfront costs. It isn’t easy or cheap to create a high quality recording of a Broadway show. Tran reports that the production of Hamilton paid close to $10 million to record the show and then sat on it for years until Disney+ offered $75 million to stream it. Most productions aren’t so successful as Hamilton that they were able to front that amount and then wait for a good offer.

Contributing to those costs is the fact that unlike film productions, theatrical productions involve people who are members of dozens of disparate unions with whom a streaming contract has to be negotiated. Tran notes that during the pandemic Actors’ Equity Association and SAG-AFTRA created a contract that allows livestreaming of productions, but the number of streamed views is tied to the live attendance of the production. Other than that, there are no standard contracts associated with recording or livestreaming a production so every negotiation of terms basically starts from scratch.

So while it may be easiest to assume its the producers wanting you to see the show live that limits streaming, there are actually many more people either invested or contributing to that situation.

All this is much easier in England as Tran writes:

But wait, you might be asking, the National Theatre in London has figured out how to stream its shows, why can’t Broadway producers? Well for one, the National Theatre receives subsidies from the UK government, which helps fund their livestreams. And union rules in the UK are different than the U.S., and the payout for residuals is much less for U.K. productions.

I suspect, however, that there may be increasing pressure toward a standard set of terms that will enable US based shows to be more easily streamed in coming years. I wouldn’t be surprised to find this being accomplished by moving shows out of NYC to places with robust production resources, but fewer unions involved.

APAP’S Conference Takeaways

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Last week I mentioned some of my experiences at the Association of Performing Arts Professionals (APAP) conference.  The conference recently sent out a list of 10 takeaways for their own. The vast majority of them are focused on topics of striving for healthier work environments and practices with the goal of alleviating stress and unhealthy expectations of oneself and others.  That is probably a good indication about where things generally stand with arts organizations and practitioners across the country.

APAP cites a session panelist who reported:

Ryan George of Tour Health Research Initiative shared statistics from a 2019 study from the Journal of Psychiatric Research, “34% of touring professionals reported suffering from clinical levels of depression, five times higher than the regular population. 27% reported clinical levels of anxiety. Only 8% reported attending weekly therapy, and 73% attended no therapy at all. 83% reported feeling overworked or some degree of burnout. 26% reported serious suicide ideation, six and a half times more than the regular population….

The takeaway list also mentioned the ongoing effort to more formally track compensation practices among presenting organizations. There had been some crowdsourced efforts in the past where people were self-reporting data into shared spreadsheets. But that was limited by the fact that you needed to know about the effort and receive a link to the spreadsheet.

They provided information about the effort with a link to submit a request to join the next phase of the survey:

In fall 2022, APAP with AMS Analytics launched a pilot of a first-of-its-kind, industry-specific initiative and tool that will gather comparative compensation and demographic data in the field. The session “A Look at Industry Pay: Piloting the APAP Arts Compensation Project” gave an overview for the project, data from the 67 presenting organizations that participated in the pilot study, and an invitation to join the next phase of the survey.

These are only two of the ten takeaways. You can find the others here.

Friendly Fraud And Other Ticketing Trends To Watch

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Last week there was a post on the INTIX website listing 19 trends for 2023.  The list contains prognostications from people handling tickets for both arts and sports events so your mileage my vary on some of the thoughts, but I wouldn’t totally dismiss those that don’t align with your favorite industry.

At the top of the list is being able to identify all the ticket holders and potentially cultivate relationships with them rather than the ticket buyer. Because the ticket buyer will often distribute tickets electronically to family and friends, it will be possible to identify who those people are. You may view this news with with anticipation, dread or both.

Unsurprisingly, staffing issues were also near the top of the list due to the stress of dealing with customers and low pay don’t make customer service roles attractive. What also won’t be surprising to find on the list is an anticipated increase in fraudulent purchases, including what the article terms “friendly fraud” where customers initiate chargebacks on ticket purchases.

“I think that we will also see an increase in what’s called first-party [or friendly] fraud, where if a lot of ticket buyers do not get the refunds that they want, they will file a chargeback. I think that will start to happen as well because people were so used to refunds happening for so long during COVID. I think people still want to be able to get refunds, and especially, unfortunately, with inflation, people might be looking at how they can get their money back, and they might go that route of chargebacks.”

Related to this is the need to provide more flexible purchasing arrangements as people move away from subscription purchases. So not only flexible subscription packages, but targeted discounts. And flexible refund and exchange policies.

“We saw such movement during the pandemic of adapting away from ‘no refunds, no exchanges.’ It was such a hard line in the sand, and we had to blow that all away because we needed to change things … due to health concerns and restrictions,” Spektrix’s Nothstein says. “I think we are going to continue to see flexibility in that perspective.”

“We had to offer things that we would not have previously considered offering because of COVID and what it meant to the return to the venue,” Ticket Philadelphia’s Cooper says. “I don’t know that it’s practical or advisable for us to try and revert to what we were in the days before COVID happened … Ultimately, the goal is to retain the customer.”

The Director of Service and Retention for the Oakland Athletics, mentioned that people were buying on a very short horizon rather than season ticket packages or single tickets months before opening day. They structured a very targeted, short term ticket sale for the celebration of 50th anniversary of the A’s 1973 World Series title.

Ziegenbusch continues, “So, think shorter, getting your patrons to make these micro-decisions along the way. Present offers that are deeply discounted and value-rich but for a short period of time.”

I have seen Collen Dilenschneider offer similar advice to arts organizations on her website.

The article also raises the need for accessibility both to allow those with physical disabilities to participate in events, but also as accessibility relates to diversity, equity and inclusion. This is both in terms of programming/how an experience is structured and how it is priced.

Also listed were broadening the media and channels through which people can learn about your organization and make purchases, including facilitating transactions and empowering self-service.

I am obviously skimming over a lot so if the ticketing side of your operations is a central concern, give the article a deeper read.

Theater Games To Mirror Daily Interactions

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h/t to Howard Sherman who posted a link to a story about how theater can teach empathy to kids. The article talks about how common theater games like mirroring can cultivate active listening and learning in kids. Gaining these skills helps kids become better communicators which facilitates success in both interpersonal and professional relationships.

It’s the social dynamic of theater, the give and take, the volley of listening and responding, that expands kids’ capacity to read cues, think quickly and creatively, work as an ensemble and see things from another perspective. Theater provides an awareness of space, pausing, waiting for somebody else to talk.

What I really appreciated was the inclusion of examples regarding how the same training can help people whose profession employs highly specialized and specific language communicate with general audiences. Many articles discuss positive educational outcomes from arts experiences, but don’t give concrete examples of how arts based learning is useful for adults.

Scientists are trained to speak methodically, defend their arguments and use niche jargon, a communication style that doesn’t always land with a general audience, says Laura Lindenfeld, executive director of the Alda Center for Communicating Science. Through improv, they are taught to make mistakes and laugh about it, to “give ourselves permission to fail and move on.”

“When scientists come into a room, they’re like, ‘Oh man, you’re going to put me through improv?’ ” she says. But after exercises like “the mirror,” looking intently into other people’s eyes, they realize they can’t succeed unless they’re in touch with the other person. Speaking becomes about making a human connection rather than pushing information — and that’s the point. You may have the most wonderful scientific finding, but if no one understands it, what’s the use?

Let’s be clear, even though arts professionals’ lives are saturated with these practices, they can be equally as guilty of using insider jargon if they aren’t actively employing the skills they have acquired in an intentional manner in all their interactions.

Non-Profit Arts Workers, What Are You Tired Of?

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For the APAP conference this past weekend, one of the primary plenaries was “A Brutally Honest Conversation about Nonprofit, For-Profits, Government, Philanthropy, and the Arts.” (panel discussion starts about 14 min in) If you are familiar with Non Profit AF blogger Vu Le, you won’t be surprised to learn he was one of the panelists since this is ground he has staked out for years. Joining him was Producer, Artist, Strategist Sharifa Johka, and Keri Mesropov, Chief Talent Officer at TRG Arts.

The conversation started right in on issues of burn out and bad funding practices. Le said arts people are so kind and nice, they can tend to be taken advantage of, but also that when you are burnt out even if you are the most well-intentioned, you can end up perpetuating many of the injustices you hope to eliminate in the world. Le warned the audience there might be difficult language and some cussing and then the panel went straight to a survey asking attendees “What are you F***ing Tired Of?” The word cloud that was generated was enormous.

Le also brought up the problematic choices funders make about what they will support. He said non-profits have been in this situation for so long there is a degree of learned helplessness. He grumbles at foundations that say they need to reserve funding for a rainy day and asks how hard it needs to rain if the latest pandemic didn’t qualify? At one point a gentleman got up and talked about artists starting donor advised funds (DAF) so that they could make the funding decisions. Le commented that while DAFs can be a viable tool, the way the laws governing them are structured is ripe for abuse.

Lest you think from the title of the session that it was full of gripes and complaints, there was that but both panelists and audience members talked about how they were energized by the discussion and the decisions non-profits made during Covid. Le used the examples of non-profit orgs in Seattle that refused grants and asked funders to give it to colleague organizations that needed it more. Johka referenced the “We See You White American Theater” and the conversations and changes that resulted from that challenge to entrenched practices. Even as people complained and stated “we need to stop that shit,” there was a sense that conditions existed where that could realistically happen.

Of course, Vu Le brings a lot of humor to topics in need of serious consideration. Commenters picked up on that energy. One gentleman complained that black and brown people had to dramatize their trauma to be considered relevant whereas “non-black and brown folks can say I just wanna do a work about sounds and color, and its the most brilliant thing.”

Panelists advocated for more cooperative and collective action for non-profits to get what they need to operate. Le cited a group of 180 organizations in WA state got together and told funders they needed to double their funding and make multi-year, general operating grants. He said about a dozen foundations signed the pledge to do so.

I encourage people to watch the video of the session if you have a few moments:

A Few Lessons From Covid and SVOG

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I was attending the Association of Performing Arts Professionals conference recently and sat in on a Life After SVOG session. There were a number of things discussed that either fell into the category of “the pandemic revealed the need for this” or “this was always a problem and the pandemic revealed the need for change.”

In the former category, representatives from the National Independent Talent Organization (NITO) and National Independent Venue Association (NIVA) both mentioned that it became clear that there was a need for affordable touring insurance.

The NITO rep also brought up the need to have more transparency about ticketing fees. I didn’t get a chance to seek clarification, but my assumption was that since the organization represents the artists, they were questioning whether the venue was making revenue on performances that was being excluded from what was supposed to be shared with the performers.

In terms of overall advocacy, there was discussion about breaking down silos and making common cause with other industries in the future. For example, while arts groups were successful in getting relief for organizations and individual artists in the form of millions of dollars, there was a group advocating for aid for workers excluded from payroll based programs like PPP which secured relief in the billions, some of which arts and culture workers were eligible to receive.

Along those same lines, the way the relief programs were administered varied from state to state. In Oregon offered grants to individual artists whereas New York didn’t. So there is a perceived need to ensure people and groups which were excluded in programs in the pandemic aren’t overlooked in the next crisis simply because they reside in a different state.

In terms of problems which always existed that have come to the fore, panelists mentioned that cultural workers had started to demand organizations reconcile their internal cultural to their externally declared culture. Basically, organizations would publicly advocate for a fairness and equity they didn’t provide their own staffs. Among the results have been unionization efforts among museums and theaters revising their un(der) paid intern and apprentice programs.

Another thing that people will probably says has been revealed is the hunger they have felt to be assembling again live at conferences. As much as people complained about attending conferences in the past, there are exchanges that happen in person that aren’t possible when you are half paying attention to a video screen while working in another screen.

For example, the ego boosting experience of people telling you how great your blog is and wanting to take selfies…

What Did You Change In Yourself To Memorize Those Lines?

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I know a lot of people in the performing arts literally or figuratively roll their eyes at the inevitable question, “How do you remember all those lines.”   However, Stephen Colbert reminds us that you don’t have to always answer the exact question as asked. In a tribute to former teacher/friend/mentor Frank Galati who recently died, Colbert recently shared a commercial break conversation he had last October with John Lithgow where he discusses Galati’s thoughts on that question.

“He said, ‘how do you remember all those lines? Let’s not take for granted that there is something magical about that. You’ve changed something in yourself. People don’t sit down and memorize two hours of text. You did. Why did you do that? How did you do that?’ He goes ‘What are you when you go on stage? What is that other thing that you are becoming? How are you presenting yourself. What are you willing to become this person who wants to present ideas and emotions to an audience. How do you become beautiful?

And that the beauty of the world we see all around…and when you go on stage you answer the accusation of the world which is that you are hiding your beauty.  The beauty of the world accuses you of hiding your beauty. When you go on stage, whatever you are, whatever part of humanity you are, you are just as much a part of the world that you find beautiful. And therefore, when you’re on stage, you’re as beautiful as an statue, you’re as beautiful as any sunset. When you allow people to see you, beautifully…”

Colbert goes on to relate how Galati cited a story about choreographer George Balanchine instructed a dancer to raise her leg beautifully, which is different from gently or lovely, but that she did so beautifully because the instruction had meaning for her.

The beginning of that story where Colbert cited the idea of changing something in yourself to be able to accomplish the memorization resonated for me. Often the act of memorizing text is only one small part of what is required to memorize the character you are going to portray. That character is different from you as the actor so you have to recall a 1000 little things, including the text, to bring that person to the stage.

That is different for every actor and every part. Thinking about it in that context allows you to respond differently to that oft asked question.

Perhaps this clip resonated with me because the morning of the same day I heard it, I heard a story about a woman who made the 2,744 step ascent of the steep Manitou Incline 1003 times in 365 days. (First woman and fourth person to ever do that)  If you were to ask how she did it, she made a similar remark to Galati’s about changing something in oneself:

“I felt like it was something that I would have to level up in every area of my life: physically, mentally, emotionally, financially, socially … to be able to accomplish something like that,” Jones said.

It might not be a big surprise that you would have to change something about yourself to accomplish a physical feat, but a similar recognition doesn’t really exist for acting. There may be an assumption that is can all be accomplished by sitting in your living room chair. Providing a more complete answer to the question of how lines were memorized may shift that perception.

Should Old Acquaintance Be Forgot…Reach Out

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For about a year now, I have seen Dan Pink post on social media about his survey of people’s regrets and how it can be healthy to embrace them. Finally, I decided to read about what he had to say when I saw some interview links toward the end of the December.

The interview with him on the Behavioral Scientist webpage was pretty interesting just in terms of how quickly people responded and how eager to talk about their regrets people were. They initially received 15,000 responses from 100 countries and are now close to 23,000 from 109 countries. Of those initial responses, 32% provided their email addresses and opted in to be contacted for further conversation.

Something he mentions is that younger respondents pretty much equally regretted things they had done and things they hadn’t done, but as people got older they were more likely to regret things they hadn’t done.

While it is mentioned in the Behavioral Scientist article, a separate piece on the Inc website focused on Pink’s #1 lesson to reduce regret – “Always reach out.”  Essentially, if you are wonder if you should reconnect with a friend you lost touch with or a family member with whom you may be estranged, Pink says the answer is yes.

A team led by University of Pittsburgh Katz Graduate School of Business marketing professor Peggy Liu conducted a series of 13 experiments with nearly 6,000 participants all designed to gauge why people don’t reach out to friends or acquaintances and what happens when they do.

The study design may have been complicated but the results were straightforward, according to a writeup of the findings in the New York Times: “Across all 13 experiments, those who initiated contact significantly underestimated how much it would be appreciated. The more surprising check-ins (from those who hadn’t been in contact recently) tended to be especially powerful.”

As I read this, it struck me that arts organizations can use people’s willingness to discuss their regrets as the basis to create experiences for their communities. Maybe it is a storytelling topic. Perhaps it is a pop-up exhibit of artifacts from your regrets similar to the one Nina Simon discusses hosting for failed relationships in a TED Talk. Or perhaps it is the driver of a dialogue between generations similar to many of the recordings made for the Story Corps project.

Make 2023 The Year Of Library Advocacy

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Right at the end of the year, New York City based columnist for The Guardian, Moira Donegan, wrote a loving piece about how she is thankful for US public libraries.

One of the first things she mentions is that the architecture and design of many libraries is rather intimidating and makes her feel under dressed. She says when she works at tables in New York Public Library’s iconic 42nd Street branch, she is always nervous that someone is going to chase her away. I have written about how people can have a similar experience with arts and cultural organizations. Though many theaters, museums, and libraries are not as grandiose as the 42nd Street branch.

Donegan opines that the US is fortunate to have had the spate of museum construction when it did because it would be difficult to generate public will behind such an effort now. But citizens have garnered immense benefits as a result.

If the public library did not already exist as a pillar of local civic engagement in American towns and cities, there’s no way we would be able to create it. It seems like a relic of a bygone era of public optimism, a time when governments worked to value and edify their people, rather than punish and extract from them. In America, a country that can often be cruel to its citizens, the public library is a surprising kindness.

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The majesty of library buildings is matched only by the nobility of their purpose. The public library does not make anyone money; it does not understand its patrons as mere consumers, or as a revenue base. Instead, it aspires to encounter people as minds. The public library exists to grant access to information, to facilitate curiosity, education, and inquiry for their own sake. It is a place where the people can go to pursue their aspirations and their whims, to uncover histories or investigate new scientific discoveries.

When I saw a tweet that NYC Eric Adams was requiring the NYC Public Libraries system to cut “cut their budgets by $13.6 million by the end of fiscal year 2023, and another $20.5 million over the next 3 fiscal years.” My first thought was that he does not truly understand the vast number of social services libraries provide to their communities. They metaphorically serve as the wetlands which buffer communities from the onslaught of hurricanes. Creating an environment where their role is diminished will only serve to magnify the manifestation of social problems throughout the City.

If you don’t know, this year make an effort to explore all the services your local libraries provide to communities from classes, computer access, tax help, shelter from the weather, social services access, counseling and, yeah, books.  Likewise think about your own value proposition for the community and increasingly communicate that outside the framework of selling tickets.

 

Abandoning Template Based Relationships With Creatives

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If you aren’t familiar with Springboard for the Arts, it is an organization based in St. Paul, MN, (with a rural office in Fergus Falls, MN), run by artists, for artists. But that is just the short description of an organization involved with tons of community projects. A few weeks ago, executive director Laura Zabel wrote an appeal to make 2023 the year to practice more equitable contracting with artists.

To start with, she encouraged jettisoning contracts inherited from previous administrators and templates from legal websites and consider creating contracts that aligned with organizational values. That might require finding a lawyer that shared those values in order to create some new contracts. In addition to fair compensation and timely payment processing, she also advocated for a different approach to intellectual property rights and exploring partial payment scenarios in the event a project is interrupted by unforeseen circumstances like a pandemic.

Equitable intellectual property practices: Many contract templates assume that the institution wants and needs to own an artist’s intellectual property in perpetuity and for all uses. Can you make your intentions and needs around IP explicit and specific to the situation? For example, instead of a standard “work for hire” contract, try a tailored licensing perspective with language that specifies “non-exclusivity”. For example: “Presenter hereby grants a nonexclusive license to present and deliver the Event.” This kind of language can help make sure that artists can use their work for future projects or to generate income in a different way. Can you share photos and video with the artist so that they have good documentation of their work?

Realistic cancellation policies: Things are uncertain and we all know there are no sure things these days, so building in contingencies and worst case scenarios is important. Can you structure your contract so that you compensate artists as they work on a project vs. only at the completion of a project? Can you be clear with funders or supporters that if a project is canceled you will pay the artists anyway? Use the contract to lay out multiple scenarios if a project needs to be rescheduled or canceled so an artist can better plan and make sure to include a “kill clause” that details a payment you will make to the artist if the event or project needs to be canceled.

Basically, just as arts & cultural organizations are cognizant of the need to have flexible approaches to delivering their services and seek new audiences, they also need to be adjusting the nature of their relationships with artists, staff, vendors and others who contribute to the success of their organizations.

Tax Deductions For The Cost Of Being An Artist

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Just before Christmas there was an article about Actors’ Equity union pushing their members to contact Congressional representatives about passing Performing Artist Tax Parity Act (PATPA).  This law would allow more artists to take the Qualified Performing Artist (QPA) deduction which is an:

“….above-the-line” deduction for specific unreimbursed expenses. (Above-the-line deductions are those subtracted from overall gross income to calculate an individual’s adjusted gross income — meaning individuals do not get taxed on such expenses.)…

The current QPA stipulates that those with an adjusted gross income of $16,000 (before these specific deductions) are eligible — an amount that has been unchanged since the QPA was first implemented in 1986. PATPA would increase this threshold to $100,000 for single taxpayers and $200,000 for joint filers, rendering many more entertainment workers eligible for the deduction.

Experts estimate that entertainment professionals spend between 20 and 30 percent of their income on work expenses — from agent and manager fees to headshots, equipment and professional development.

This law would also help other performing artists who likewise incur many personal expenses in support of their professional career. Drew McManus created a website with great visuals that tracked these myriad costs for string instrument performers in 2017 so you know the costs have only gone up since then and may be greater or just as great for other musicians, dancers, etc.

As I was looking to see if other performing arts unions were encouraging people to write their legislators, I discovered this is an effort that has been underway since around 2019. However, since the current Congress is about to end, there is a push to get the legislation passed. If you are interested in writing a letter, you can do so via a the form here.

IRS 990 Backlog Hampering Non-Profit Giving and Transparency

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ProPublica recently reported that the IRS has yet to release nearly a half million non-profit tax records. You may be wondering why that is something you should be concerned about. In fact, the lack of records release has some pretty significant implications for transparency and charitable giving. Drew McManus has been painstakingly combing through records since 2005 to assemble his annual Orchestra Compensation Reports.  I believe among the reasons why he didn’t have a 2022 edition examining the impact of the pandemic during the 2019-2020 fiscal year was partially due to the lack of 990 filings available for review.

Additionally, many individuals, corporations and foundations use the filing data to make giving decisions.

“This is having an impact on nonprofits, fundraising, donors … and charity regulators,” said Cinthia Schuman Ottinger of the Aspen Institute, who coordinates a group of practitioners who work with nonprofit tax data (ProPublica is a part of this group). “The whole ecosystem suffers when there are delays of this kind.”

Michael Thatcher, the CEO of Charity Navigator, said the end of the year is a crucial time for charitable giving.

[…]

And, he said, “it’s not just the donors that are upset by this.” Many organizations want their latest information out there as well, especially if their finances have improved or they’ve done significant work in recent years. “They want to show that to the world, and guess what, when you go to Charity Navigator, you’re seeing two-year-old information.”

Many of the missing filings could help shed light on how organizations — and the nonprofit sector as a whole — have fared during tumultuous years marked by a pandemic, economic upheaval and large infusions of federal relief dollars.

Courtney Aladro, a charity regulator for the Massachusetts attorney general and NASCO board member, said that regulators across the country use the IRS repository of documents to confirm or corroborate the information that charities submit to their states….

“Those are some pretty important years because of some of the difficulties over the last few years,” Aladro said. “The use and expenditure of COVID relief funds, for example. It’s pretty important for charity regulators and law enforcement to monitor that, and not having that information will make it more difficult.”

The IRS has been hampered by underfunding and understaffing which has lead to both delays in release and embarrassing release of tax information that was not supposed to be released. A recent bill passed by Congress will seek to modernize systems and hire more staffing, but it could be years before the problems are ironed out.

Enchanted By The Public Art

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About six weeks ago I alluded to the fact I was moving to take up a new job.  A month ago I joined the City of Loveland, Colorado Cultural Services to lead the Rialto Theater.  I have told people that I effectively talked myself into the position before my in person interview due to exploring the city a little bit. I had come out to interview just before Labor Day weekend and with all the delays and cancellations, I booked the earliest flight I could and subsequently arrived too early to check into my hotel.

I went to the visitor welcome center, but soon ended up at the Chapungu Sculpture Park which is apparently the largest collection of stone sculpture by Zimbabwean artists in North America. I am not entirely clear what led to the collection of all these works for the park because it is not part of the city art in public places program, but I am told the artists were living in various parts of the US as political exiles during the administration of Robert Mugabe and were unfortunately later deported back to Zimbabwe and unable to take their work with them.

The sculpture work is extremely interesting, especially since except for winches, no mechanical tools are used in the quarrying and shaping of the stones.

The New Child by Saidi Sabiti
Spirit Protecting Family by Fabion Madamombe
‘Mawuya’ Welcome by Colleen Madamombe

Having seen so much public art in such a short period of time, (there were a number of pieces at the welcome center), I was excited by the prospect of working in a community with such a vibrant arts environment. This continued to be borne out by the dance studios, galleries, and artist housing/studio space within a block of the theater.

After my interview, I swung by the Benson Sculpture Garden which has even more acreage and pieces. There are so many striking pieces there, I didn’t bother to grab some photos for this post. You can see most of them (up to 2016, there have been some more added) on this map. These pieces are largely made of bronze, in part due to the historic presence of foundries in the area.

Of course, there are hundreds of other pieces of public art scattered throughout the community as part of the percent for art program.

There is often a discussion about how people like to live in a community with many arts and cultural amenities, even if they don’t attend them, simply because part of their self-image involves being a person who would live in such a community. I have spoken to many people who grew up here who talk about how Loveland used to be seen as the buck-tooth rural rube of a cousin in comparison with surrounding communities, but that this perception has changed in the last twenty years or so. Many attribute it to the arts and culture vibe which has attracted companies and residents to the community.

A couple weeks after I moved here, I went back to the Benson Sculpture garden in order to see all the pieces I was sure I had missed on my first visit. I was excited to see scads and scads of young people wandering around the space. They almost out numbered the adults.

Then I realized that the location was a super hot site for playing Pokemon-Go. Still, despite the fact that these folks were peering closely at their phones as they wandered about, it did appear they were appreciating many of the sculpture pieces they were wending around to catch their prey. Ultimately I was pleased that someone had chosen to align the game with the gardens and get people interacting with the art.

Not All Excellence Is Rewarded, Not All Who Excel Can Lead Others There

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While I try to write posts about the arts in general, the fact is the content of my posts tends to orient toward performing arts rather visual arts. That said, there are a lot of parallel experiences that crop up across all disciplines. I caught a Hyperallergic post today by Paddy Johnson who was offering advice to visual artists about career viability if you don’t make art for art fairs and the value of insider/outsider feedback.

The first artist was concerned that by not participating/being invited to some of the big art fairs currently occurring, the opportunity for media coverage and recognition necessary to advance careers was being lost. I saw parallels with performing artists who don’t focus on musical theater/Broadway type content or popular trends in music in their practice and felt marginalized.

Johnson points out the oft stated sentiments about niche genres not representing the whole art world and bemoans the fact that such a narrow focus will end up stifling creativity:

The trouble, of course, is that fair art is only one form of art making, and within that environment, it’s pretty easy to forget that other types of art exist. If the main opportunities for visibility center on blockbuster events and sales, outrage, and influencer fodder, then yeah, the people forging unique paths will be perceived to have less value and fewer avenues for visibility.

And that has real consequences for art because it means less diversity, less experimentation, and ultimately a culture where innovation can’t flourish.

However, she also reminds us even outside the arts, performing at the highest level of excellence is not financially rewarded. While some have day jobs to support their creative lives, for some day jobs can preclude being able to attain the highest levels.

In professional distance running, even successful athletes often don’t earn enough from their work to make a living, and taking a job to pay the bills is discouraged. Most runners do not make enough money to cover health insurance and maintain a full-time job, despite running up to 130 miles a week. Most have little to no name recognition despite working at a level almost no other humans can match.

Sounds familiar, doesn’t it? The exploitation of labor looks roughly the same in the arts, where most professional artists don’t make enough money to pay their bills and work in relative obscurity despite enormous talent and visibility within their field.

Johnson answers a second question in this post. I was almost going to omit it but I feel like it raises a common issues that doesn’t get a enough discussion in every creative discipline — whose opinion about the quality of your work should be trusted?

People without a lot of experience interacting with your discipline provide effusive feedback, but the artist doesn’t value it highly viewing the commenters are too inexperienced to provide insight. However, the highly informed insider just makes brief, vague, enigmatic comments that imply something but equally lack insight.

Johnson’s answer here suggests questions to use to draw out better feedback. But what I really liked was that she points out that just as not every highly accomplished person isn’t suited to teach excellence in their craft, every insider isn’t skilled at providing useful feedback.

If you want better feedback from your visits, you can ask questions like, “What is it about the red in this painting that works well for you?” or “What places are you thinking I should take this?” If your visitor is not a dealer or curator you want to show with, you can try inviting criticism. “Does [xyz thing about the art] seem like a problem to you?” A supportive studio visit isn’t defined by complimentary feedback so much as it is valuable feedback. If you have areas of an artwork you’re unsure about, this is an opportunity to discuss!

That said, potential collaborators who engage in your art superficially may not be good partners. When their responses bother you, don’t ask them back. Even bad work can evoke thoughtful feedback, so the art is not to blame!

I Started This Blog Post Today

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Okay, a little bit of a rant today. I have wanted to get this off my chest for a couple years now.

Who decided that greeting customers with “What can I get started for you today?” was a good idea? To my mind it doesn’t build a relationship with the customer and in fact undermines the customer’s confidence that the interaction will end satisfactorily.

When I was first greeted with that phrase in a local, independently owned coffee shop, my first unconscious thought was, “Are you not going to finish my order?”  I had the same thought on every subsequent visit and it created a sense of unease in me. But I knew the guy who started the shop so I thought maybe he had read about using the phrase in some management text and while I thought it was something of a miscue, it didn’t really bother me too much. Except that there were times that they did indeed mess up my order and that of my colleagues and it caused me to pay closer attention to my transactions going forward. Moreso than other places I chose to eat.

Then I started hearing the “What can I get started…” in other food service encounters and it definitely undermined my faith that they would get my order correct. Especially in those places where your food is subjected to an assembly line process where the person who you communicate your order to is indeed only starting it, use of the phrase only draws additional attention to the likelihood that things may not be completed correctly. Not only do other people often substitute in for the person to whom you rattled off your request,  the person at the end of the line doesn’t even know what you ordered and has to ask you.

Now, in an environment where places have signs up begging your patience because the location is understaffed, the lack of confidence is compounded.

So I am just bewildered about how this phrase became so commonplace that corporate chains and independently owned shops think there is some benefit to using it.

When stores call their customers guests and the employees team members, it is pretty transparently a superficial effort that doesn’t fool anyone, but at least you understand that the attempt is to make customers and employees feel special. I don’t understand the point behind the “what can I get started…” phrase.

I wonder if it might be a matter of a slogan by committee or the highest paid person in the room flexing their influence.

I sort of wondered the same thing about slogans on the Amazon delivery vans.

 

They have messaging that promises low prices and fast delivery, but it evokes a bit of shared culture pre-dating the internet that has entered the collective consciousness. It utilizes slightly different wording each time, but gives you the option of cheap, fast, and quality, saying you can only pick two. So every time I see one of those vans, I feel like it is basically saying I can get it fast and cheap, but the product is going to be crappy quality.

I can only think that Amazon chose to evoke that meme idea due to marketing by committee or some boss thew their weight around.

 

Do Factors Underlying Desire To Work From Home Herald An Increase In Creativity?

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Back in 2009 I wrote about a TED talk Dan Pink did on motivation. In particular, he discussed how monetary rewards was successful at motivating people in mechanical tasks, but when it came to problem solving and creative solutions, in many cases the greater the reward, the longer it took people to solve a problem.

At the time I wrote:

This may explain why arts people are able to create in the absence of monetary reward.

I wouldn’t let this get around lest people insist that paying you more may rob you of your creativity.

[…]
Pink says the new operating model should be based on:

“Autonomy- Urge to Direct Our Own Lives
Mastery- Desire to get better and better at something that matters, and
Purpose- The Yearning to do what we do in the service of something larger than ourselves.”

It seems like these concepts are beginning to increasingly manifest themselves as people start to consider work from home as an option and seek to embrace greater degrees of autonomy, mastery and purpose in their lives.

Joe Patti's Musings on practical solutions for Arts Management

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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