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Working In The Arts

Joy Is Easy In The Arts–Just Get Out Of The Way

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As promised, I am posting the video of the “Five Minutes To Shine” speech my former colleague and assistant theatre manager, Lehua Simon gave at the Association of Performing Arts Presenters (APAP) conference luncheon.  The video APAP posted on their site didn’t include the slides (it was difficult to get both the speaker and the video screen in the same shot) so Lehua kindly added her slide presentation to the video below.

As I mentioned in my early post, she got a great response and some of the speakers who followed after her made reference to parts of her presentation. (By the way, that is me at the end yelling “hana hou” which is means “do it again,” basically the Hawaiian call for an encore .)

As you probably noticed, she started to tear up a bit in front of the audience. Half the people at my table were colleagues from Hawaii and told the other half I was the theatre manager in the story who left. There were a lot of whispered questions about what I did that would drive her to start crying in front of 3,000 people.  While I possibly did not prepare her well enough for my departure, I had given four months notice and there were many conversations about issues and potential problems during that time.

The questions she was sending me after I left mostly dealt with the new fiscal reporting system that the university had changed over to a few months before I departed. There were a number of things that did not transition from the old system as might be expected. But it is difficult to answer these questions from memory 5,000 miles away.

As frustrating as that was, probably the bigger source of frustration was the new policies and procedures being created as after the furor followed  the university athletics program’ attempt to contract Stevie Wonder for a concert that saw $200,000 sent to a company that took the money and ran.

The university was formulating much more restrictive policies as I was leaving and when I was asked to comment on the drafts, I pointed out there was nothing wrong with the old policies, it was the fact they hadn’t been enforced that lead to the problems.  When I spoke to the new theatre manager, he said the policies were still shifting to the point every contract they have signed has come back with new requirements.

My purpose in mentioning this is not to scorch bridges, I really valued the opportunities afforded by that job. Rather, I think this is a good illustration of the claim made in the Netflix Human Resource slide show that companies start curtailing freedoms and start instituting more processes the larger and more complex they become.

State universities don’t have the flexibility to hire in the manner that Netflix can, but many organization do if the will to do so exists. It may be worth thinking about whether your processes are helping or hindering your organization’s purpose as well as impacting your employees’ happiness with their jobs.

I am sure Lehua’s discussion of the spiritual fulfillment she receives from doing her job resonates with many of you, whether you work in the arts or not. That sort of joy comes easily when you work in the arts without very much intentional effort by the employer.  Companies in other industries have to add amenities to make employees happy. Arts organizations just have focus on getting impediments like onerous processes out of the way. (Lack of funding, alas is a tougher nut.)

Netflix points out that there are some areas that absolutely require processes. So make the processes where necessary and enforce them strictly, but resist making new processes just to answer every problem that pops up.  I am sure we have all come across a rule or some requirement in a contract that is so strange, you know there is some sort of story behind it. As Netflix noted, in creative environments it isn’t necessarily cheaper to prevent errors than to fix them when they occur.

Info You Can Use: Netflix HR Policies and the Arts

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Apparently Netflix Powerpoint presentation on human resources has been getting a lot of views this last month. I remember being able to read the accompanying article on Harvard Business Review at one time, but it seems to be protected by a registration requirement now.

The Powerpoint presentation can be viewed however and has some interesting lessons about employee relations for non-profit arts organizations. I will state outright that probably the biggest hurdle for arts organizations will be paying top dollar for top talent since the arts are often limited in their earning ability. However, given that arts people are often motivated by psychic income rather than monetary income, some of Netflix basic philosophy may apply.

Or perhaps having highly talented people working for you and following their ideas about jettisoning process and procedure can help you identify income streams needed to provide appropriate remuneration.

There are 126 slides so I can’t really summarize the whole presentation, but I wanted to talk about a few that stuck out.

Slides 4-18 talk about the values of Netflix making it clear that their view is that the true values of any company aren’t what they say they value on paper, but what employee activities are actually rewarded. A company says they value integrity, but punish a whistleblower, then that is not a true company value.

This is something to think about when writing your organizational values and mission statement. It almost seems best to be like the college campus that only puts in sidewalks when they see where the students walk to get between buildings. It might be best to enumerate the values you do exhibit rather than the ones you aspire to–and then revise as you evince more constructive behavior.

The thing about Netflix HR policy that most companies might have a hard time implementing is in slide 22. “Adequate performance gets a generous severance package.” They want people who are performing at their best and give those who aren’t the boot, but in the nicest way possible.

In the article which is now behind a registration system, they talk about a woman who was a great producer, but as technological advances left her behind, she couldn’t conform so they sat her down. They make it sound like she was relived to be let go (and maybe the severance package is just that good).

It seems a little cold hearted, but it does show they are in earnest when they claim a commitment to only working with the top talent they can find. In the slides that follow, they talk more about that, saying they use the metric of who would they fight to keep if the person was being hired away. You keep those you would fight for and give severance to everyone else.

To be fair, they say the approach should go the other way (slide 27) and that every employee should periodically ask what their manager would do to keep them on if they gave their two weeks. Later in the slides, they say that interviewing with other firms while working for Netflix is not a sign of disloyalty, but a good way to discover your market value, just make sure you don’t reveal any corporate secrets. (slide 108)

In slide 38, they admit working for them is not for everyone. They focus on results, so you don’t get an A for effort.

Where things get interesting is around slide 43. This is where they talk about why they are so focused on only keeping the most talented people. They note how companies often start curtailing freedom as they get bigger and more complex. Companies will add processes, but Netflix says that is only a short term solution because they lose their ability to be flexible (slide 51-61) in the face of change.

The solution is to increase the level of talent in your organization faster than complexity, that way you have self-disciplined, creative people working for you who don’t require tons of processes to keep them reined in.

This is the part I felt was most applicable to the arts. The conversation these days focuses on how inflexible arts organizations are at responding to the changing operating environment. Yet we have some of the most talented, creative people working for us. Small arts groups are nimble, but as they grow and become established, they generally seem to become less flexible. The size and desire for job stability by the employees has frequently been identified as prime culprits.

But according to Netflix you can have growth, organizational flexibility and job stability, so perhaps it is the processes that are to blame.

The next slide was the one that intrigued me most:

not so creative

 

That last line implying it is better to be flexible enough to recover from a problem rather than having rules to prevent them really caught me off guard. And in the slides that follow (63-71) they give examples of good and bad processes and discuss how their famous “take whatever vacation time you want” policy came into being. (Slide 67 is essentially the thesis)

But the idea that it is better for creative environments to take errors in stride and move past them echoes the oft expressed idea that artists and arts organizations shouldn’t fear making mistakes and taking risks because it is integral to self-development.

There are some interesting slides on employee relations, providing context rather than attempting to control (81-87). I don’t want to get into summarizing that because I wanted to tackle their compensation policy.

Their philosophy is that the compensation for each person is individual and they should be paying top market price for that person. And that they shouldn’t wait until an annual review to award an increase in compensation if they realize they are not paying top dollar, they should do so immediately.

Compensation is not dependent on Netflix success.  (96-104) They are against giving raises based on job title (what are all other marketing directors getting? Not all people with that title are of the same quality), or giving across the board percentage raises, or practicing internal parity (everyone in the department/seniority get paid the same).

For Netflix, monetary compensation is everything. I imagine that is because they are hiring people who are both very talented and motivated by the idea monetary compensation is everything.

For arts organizations, it is probably possible with some thought to find non-monetary rewards that motivate employees along the same philosophical lines utilized by Netflix. Perhaps flex time, access to facilities and supplies to exercise their creativity, use of organization owned housing for out of town guests at Christmas, etc.

Given the idea that compensation level is personal to each individual, the opportunities provided to each person may be different. An administrator and a receptionist may end up making the same salary because the administrator values being able to use the ceramic studio to create works they can sell over being paid more.

If you subscribe to their philosophy that A level results for B level effort gains you greater responsibility and compensation that will allow you to grow within the company, then a receptionist who has made great contributions could be promoted to the marketing department.

But then you potentially run into the area that takes the most courage–letting go of a mediocre producer in the marketing department. If there are a couple of stars in the marketing department who have the potential of heading up a new endeavor that will earn more revenue, that’s great, shuffle them off to better things. But you might as easily need to let someone go to get the best talent into marketing.

Netflix philosophy assumes everyone working for them is motivated to advance. I don’t recall if they covered this in the slides or the article, but I suspect if someone declined to be promoted, they might be viewed as too timid for the company’s ambitions and content to invest B effort to generate A work.

This may be just as true for an employee of an arts organization, but much more difficult to discern because the person could value the work/life balance afforded by their position so they can spend time with family or artistic pursuits. You might never find someone who can produce as well as they can working 25 hours a week and they may stick with you for the next 10 years. It can be tougher to discern in the arts and tougher to find the resolve to cut mediocre people loose.

But I suppose allowing for employee work-life balance is why Netflix has the very liberal “no-vacation policy” vacation policy. They probably understand that those needs are just as individual as compensation.

Is A Ticket A Contract?

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Yesterday, commenter Lee Saylor asked a question about foul weather and refunds on a post I did a couple weeks ago regarding that subject.

He noted that like many performing arts organizations, the no-refund policy was on the back of the ticket. That raised an interesting topic I wanted to discuss.

When I was first starting out my career, I was told that a ticket was a contract with the audience member and that the policies on the back were the terms of the contract. If I recall correctly this was to support the idea that if someone purchased a ticket, they had the right not to appear and we had to hold the empty seat for them.

However, I believe it was just last week that someone pointed out to me that it can’t be a contract because you receive the terms after you have made the purchase. That made sense to me because it wouldn’t be fair to a consumer to find out they were bound to certain conditions they were unaware of prior to their purchase.

EXCEPT, that is exactly what happens when you buy software. You don’t learn about the terms of service (TOS) until after you have purchased the software and start to install it. Back when software came on discs, there was a big outcry because if you broke the seal on the envelop it came in the company wouldn’t issue a refund if you didn’t like it or it didn’t work on your computer system.

At the time they were concerned people were copying the discs and returning them. These days I am not sure if software companies will refund you if you actually read the TOS and say you don’t agree and want your money back.

Refunds aside, like buying a ticket, you don’t learn the details of the TOS until after you have made the purchase. (Contrast with buying airline tickets where they encourage you to read their contract of carriage prior to completing your transaction.) So my question is, are they contracts? Does the timing of when you receive the terms determine whether they constitute a contract or not?

Do any lawyers or people who play them on stage or TV have any idea?

Now whether it is a contract or not doesn’t disqualify what is written on the back of your tickets as a statement of policy or rules that will govern the transaction should the person seek to redeem it for a performance.

Whether that will protect you against a legal claim is another issue entirely.

Stuff To Ponder: The Working Job Interview

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Earlier this month, I read an interview with WordPress creator Matt Mullenweg about his company, Automattic’s, hiring process. The title of the interview, Hire by Audition, Not Resumes, is what caught my eye.

What Automattic does is pay potential hires to do short term work for them so they can get a real sense of the person they might be potentially working with long term. Mullenweg says they hire about 40% of those who tryout and have very low employee turnover.

During the trials, we give the applicants actual work. If you’re applying to work in customer support, you’ll answer tickets. If you’re an engineer, you’ll work on engineering problems. If you’re a designer, you’ll design.

There’s nothing like being in the trenches with someone, working with them day by day. It tells you something you can’t learn from resumes, interviews, or reference checks. At the end of the trial, everyone involved has a great sense of whether they want to work together going forward. And, yes, that means everyone — it’s a mutual tryout. Some people decide we’re not the right fit for them.

Automattic employs people who work virtually so they don’t care when and how the work get done which allows people who already have jobs to “audition” for a new one on their own schedule.

It might be problematic for an arts organization to include those who are already employed in a short term work interview that requires them to be physically present. But this format does give both the employer and applicant an opportunity to evaluate the reality of each other.

If you are seeking to fill a position where the person is required to be self-directed, having them physically work onsite for the whole period probably isn’t a necessary. You can give a person marketing or financial materials and ask them to come back after a few days to discuss/present the approach they might take promoting events or improving the financial status of the organization.

Mullenweg admits this process requires a significant investment of time and energy, something most arts organizations don’t have an excess supply of. However, if your organization only has 20 people, each which must shoulder a large share of responsibility, it will be better to make the effort and avoid having someone leave and shift the burden to everyone else. Likewise, it is preferable that each person be competent enough to bear their entire share of the load.

Automattic’s process answers a common gripe from freelancers who are often asked to submit a proposal involving a great deal of work without any compensation only to later find that the company which solicited the materials is using all their ideas. Even under this process the applicant can have his work and ideas appropriated, but at least they will have received some sort of payment for their effort.

Imagining Doing Many Things With The Rest of Your Life

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It is something of a trope that when you are a teenager without a lot of work experience looking to get a better job, you get creative about how you describe your past experience, claiming to have “coordinated the comfort and appreciation of over 1000 customers daily” when your job was to keep the restrooms clean.

After writing my post yesterday about artists doing a better job of communicating their value, I remembered a post on the Theatre Communication Group (TCG) website this summer about how artists already possess many of the skills needed to be entrepreneurs.

At the time, some of the comparisons seemed a little facile and the same sort of stretch teenagers make to sound more skilled.

For example, the improvisation classes we take develop a sensitivity to imagination and impulses. We learn how to say, “Yes” and to follow impulses without fear, judgment or resources. We find ourselves acting with others in highly bizarre and complex scenarios that we have to “act” our ways through. Entrepreneurs, similarly, often find themselves in such situations and must rely on quick thinking, problem solving and the following of impulses.

Further, the storytelling skills we learn as performers, play well into branding ourselves as an artist, entrepreneur or arts business. The research skills we use to research a play and character can simply be repurposed to research one’s market and competition. Our understanding and experience in collaboration aids us in building a culture around creative businesses that represents values: personal, professional, political, artistic, etc. Just like we cast plays, entrepreneurs hire employees.

After reading over the report assembled by the Brooklyn Commune, I realized that the only reason I felt like it was a stretch is that I haven’t really come across many arts people who are interested in applying the skills they acquired in other areas. I have to include myself in that statement. While I look for new opportunities on behalf of my organization, I generally have no inclination to start a business or apply those skills on behalf of a company in another industry.

I think this gets back to the sentiment many of us hear when we begin to embark on a career in the arts, “if you can imagine yourself doing anything else for the rest of your life, pursue that instead.”

What might be inhibiting some of the progress in the arts is that we have so little desire to do anything else that we don’t give a lot of consideration to how our skills might be of practical use outside our field.

One of the reasons the arts community is having difficulty communicating their value to the public at large may be due to never thinking, much less talking, about how the skills we have cultivated are of use anywhere else, because we have no inclination to employ them anywhere else.

When I went back and re-read the TCG posting from the perspective that people would be intentionally trying to apply the skills they have gained to be entrepreneurs, I became more convinced by the idea of the skills being eminently transferable.

I have written a few posts before about how classes and training in the performing arts confer these skills to students, but in my mind I always pictured these students as people who always intended to pursue careers in other areas and are picking up useful skills to transfer to those jobs.

I never really considered someone who had had a successful career in the arts over 10-15 years deciding they would parlay that experience into starting a company that provided logistical support to construction sites.

Again, because we aren’t supposed to imagine doing anything else, why would someone who was successful want to do anything else? But with a partner with construction industry knowledge, an arts person would already have the skills to sell the services, assemble and direct project teams and find creative solutions to problems.

The simple truth is, while we learn a lot of important skills during our arts careers, we don’t acquire all the requisite skills after we start pursuing an arts career. We bring a lot of skills from other jobs and interests in with us.

After I ran my first music festival, I remember the marketing director asking me where I learned to be so highly organized, anticipate problems and develop plans. She wondered if any of my previous jobs had included organizing large outdoor events before.

The truth was while I brought many useful skills from other jobs, none of them directly prepared me for that experience as well as my mother had. Since we lived so far from the supermarket, she used to have us kids make monthly meal menus and shopping lists.

We would go tent camping a few hours away back when you were lucky to have a running water tap nearby much less power. You learned quickly that if you didn’t pack books or games to keep you occupied or forgot to pack the right clothes, it could be a long, boring miserable week.

If you do intend to make a career in the arts, you really still do need possess the drive that comes from a mindset where you can’t imagine doing anything else because it ain’t getting any easier.

Or maybe that is the wrong approach and will just maintain an long too myopic vision.

Since the definition of what it means to participate in artistic pursuits is expanding, the concept of what constitutes a successful artistic career probably also needs to expand—as will the concept of what a person trained in the arts is capable of accomplishing in other industries.

While not all people who work hard pursuing their art becomes highly accomplished or successful, I do believe that it takes a great deal of effort and dedication to become an accomplished exponent.

If nothing else, you need to surmount all the missteps and failures that are part of the process. This has often meant devoting so much time and energy in the pursuit and practice that it doesn’t leave much time for other jobs. But maybe we need to think more about how working in other areas can provide skills to benefit our artistic practice.

A pianist isn’t going to hone her skills by typing hours a day the way a visual artist can learn about composing images in a space while working as a graphic designer. However working in the trust and estate planning department of a bank might provide the pianist with the ability to speak to potential donors about their giving plans and help her better understand how to market her career.

Artist, Value Thyself

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One of the more interesting discussion sessions at the Arts Presenters conference I attended was related to a study/discussion conducted by the Brooklyn Commune Project that was released last month. Andy Horowitz of Culturebot and Risa Shoup of Invisible Dog Art Center reviewed the results.

The report discusses a lot of the factors impacting the arts from Baumol and Bowen’s Cost Disease (which I guess I have been writing about for so long, I couldn’t believe was news to anyone), the idea of public good and a review of how arts funding in America got to the place it is.

In addressing funding by foundations, they noted that it is generally recognized that the best return on investments is realized when you balance investment in “safe” entities as well as entities that are prone to take more risk. However, 90%+ arts funding goes to the safer bets resulting in an environment which hampers innovation.

This is the part of the reports summary which I thought said it best:

We uncovered a treasure trove of lost documents, publications and reports, discovering that chief among the problems of the performing arts is a lack of meaningful documentation and knowledge management, as well as a disastrous lack of intergenerational dialogue and mentorship, not to mention peer-to-peer knowledge sharing.

Most significantly, we learned that we, as artists, are not the problem. We have heretofore accepted the received assumptions about artists—that we are bad with money, that we are unprofessional and insufficiently entrepreneurial. We have heretofore accepted the notion that our labor is not “work”, and as such we should be grateful to labor without compensation, to provide our services for free to institutions who are funded expressly to produce and present our art to the public, for the public good. We have heretofore accepted the notion that the system desires to be equitable and just, that it is self-critical and working to improve itself. Now we know differently.

The issue of artists undervaluing their work and heavily self-subsidizing it came up in the conference presentation. According to the 526 respondents to their survey,

75.00% claimed to make between 0-10% of their income from their art practice.
50% of those polled spend at least $2000-5000/year out of pocket on their art practice.
81% of those polled spend $2000 or more per year out of pocket.
$75,000 was the median annual income to be considered “successful”
$45,000 was the median annual income to be considered adequate for “stability.”
20% is the amount of total current income artists claim to receive from their art practice
95% is the amount of total current income artists hope to receive from their art practice in five years.

The speaker oriented in on the income levels deemed to be a sign of success and stability and the fact that artists hoped that 95% of their income would be derived by their practice within five years.

Since all those surveyed lived in the boroughs of New York City, the speakers cited:

“a February 2013 report released by the office of former NYC City Council Speaker Christine Quinn and titled The Middle Class Squeeze, “middle class” in NYC means a household income between $66,400 and $199,200. Lower Middle Class would be $53,120 to $66,400 and Low Income would be anything below $53,120.

What people deemed stable was actually classified as low income and successful fell on the lower end of the middle class income bracket for NYC.

The report goes on to ask, “Why do artists think there even is an “enough”? Maybe it is because we do not work in a sector where extreme wealth is likely.”

Both the report and the speakers at the conference conceded that artists aren’t in it for the money and often view the “psychic income” derived from creating art to be more rewarding than earning cash.

The end of the report contains separate recommendation sections for presenters/producers, funders and artists. Among the suggestions for artists are to redefine the vocabulary and sense of an artist’s value, skills and products both for themselves and others. Part of that requires learning basic business skills like budgeting and finance so you get a better sense of your value.

“At the same time develop practical skills for the knowledge and creative industries (such as graphic and web design, video and audio editing, programming, copywriting) that will support the financial demands and flexible time requirements of your artistic practice.”

My overall impression was that the report was attempting to strike a tenuous balance. While the writers claimed that the problem isn’t the artists’ fault in the introduction, the recommendations say they have to contribute to rectifying the diminished view of their value by being better communicators and actively seeking productive partnerships.

While artists may be misperceived as not being business minded enough, they are enjoined to gain 21st century skills. That might be one of the toughest recommendations to make. They outright say to get a real job to support your artistic pursuits as a practical matter because it is difficult to support yourself otherwise. They note Philip Glass (who received an award at the APAP conference) drove a taxi for three years after Eisenstein on the Beach premiered at the Met.

Perhaps the biggest irony about the report is that even as they end with recommendations against undervaluing your work and discussions about how artists overly subsidize their own products, the report started by talking about the fact they applied for a grant, didn’t get it and went ahead with the effort of putting the report together anyway. (Though admitted they didn’t do a good job on the application.)

This document suggesting that artists motivated by the psychic income will often become involved in a project uncompensated wouldn’t exist if the artists hadn’t done just that.

I am sure they realized there was a conflict between what they said and did because they worked up a budget (see page 6) for what it “would have” cost, estimating the project at $131,000 of which $8,400 was actually contributed (probably by the participants), the rest was contributed in-kind. Their total contributed hours tallied up to 3165.

APAP Reflections

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I just got back in the office today after attending the Association of Performing Arts Presenters Conference in NYC and I wanted to share some quick impressions and highlights from the experience. I am sure I will have much more to say in coming days.

The biggest, best experience came during the awards luncheon when Lehua Simon made her speech. I hired Lehua as assistant theatre manager when I was working at Leeward Community College Theatre in Hawaii. At APAP she presented during the “Five Minutes to Shine” session. The attendees of that session voted for the best presentation to be given during the awards luncheon.

I should note that a year ago, I sent her to an entirely different conference and the exact same thing happened. She gave a short presentation and was elected to do a longer presentation in front of the whole conference.

It looks like the conference intends to post video later so I will comment a little more thoroughly at that time. However, despite the fact that there were far more storied people getting awards, the applause was most thunderous for her five minutes and she ended up coming back out to take another bow. Three speakers after her, including Patricia Cruz, Executive Director of Harlem Stage and Robert Lynch, President of Americans for the Arts, referenced Lehua’s speech.

I think it would be incredibly hard to manufacture a moment that had such impact. As far as I was concerned, it just proves some people like Lehua just have innate talent for getting people invested when they speak.

Other moments that jumped out at me:

Johann Zietsman, an arts administrator who grew up in South Africa commented that when Nelson Mandela became President of South Africa, people wanted him to defund all the orchestras and museums and devote the money to bringing drinking water to the country. Zietsman said Mandela commented that a country without arts is a country that only has water and taps. Zietsman noted that as crucial as drinking water was to the country, Mandela felt a great deal would be lost if the government didn’t also express value for the arts.

There was a plenary featuring Taylor Mac, Baratunde Thurston, and Abigail Washburn. There was a lot of laughter elicited by the three of them. One comment Taylor Mac made really grabbed me.

He mentioned how he hates audience interaction, (except when he does it, of course), because so often it is about the artist trying to get you to participate in their fun. Mac said his aim is to let the audience have an authentic experience interacting with his performance. If you feel uncomfortable as a result of something in his show, that is a valid experience. He said once he explains it to people in that context, they may still be a bit apprehensive, but they also seem to settle in and become a little more receptive to the experience.

That may sound like an easy rationalization, but I have to confess I felt more at ease with the concept as he explained the audience had permission to be uncomfortable.

As an example of what his performances can involve. He had one show focused on the 1820s. Since Braille was invented in the 1820s, he had everyone in the audience blindfolded and started them playing games like musical chairs. People ended up sitting in the lap of strangers and kissing them.

The session my colleagues and I did on presenting contemporary work by indigenous artists went pretty well. As with many of these sessions, 50 minutes wasn’t nearly enough time and we ended up continuing the conversations in the hallway. The audience was small which wasn’t surprising given the early morning timing, but there were people from the Canadian Arts Council and New England Foundation for the Arts in the audience who asked questions. So between them and those who were motivated to seek us out at 9 am, I feel like we were effective at reaching a good cross-section of people.

The most disappointing part of the conference was actually the opening keynote which featured Diane Paulus from American Repertory Theater, actor Zachary Quinto and composer Stephen Schwartz. I thought each of them was going to speak but instead the format was more like an episode of Inside the Actors Studio with most of the questions going to Schwartz asking him about when his musical Pippin was produced 40 years ago and Paulus about what it was like working with Schwartz on the recent revival of Pippin. Quinto was largely left out.

I felt like a keynote should be about setting the tone for the rest of the conference. Combined with a conference theme of “Shine” the tone seemed more about burnishing 40 year old works rather than encouraging attendees to strive toward anything new. The interviewer should have taken a cue from his laryngitis and left the three to talk about what was on their minds. Once they opened the floor for questions, things started to move in a better direction. (I wrote all of this on the conference survey by the way.)

I will admit that after the keynote was over, it did occur to me that I was potentially expressing a preference for optimistic platitudes over a discussion of the careers of noted artists.

Near the end of the session, Diane Paulus spoke about there not being a conflict between being an artist and being business minded. She described herself and others as identifying themselves as artists with an interest in marketing and artists with an interest in finances.

The observation that really grabbed my attention was that loyalty is not equal to a subscription. She had people talk about how much they loved American Repertory Theater, but when she asked what shows they had seen, they had only seen one in the last year.

That reminded me of Andrew McIntyre’s talk from three years ago where he described patrons who expressed a strong connection with an arts organization claiming to have attended the previous year when it had been two or three years.

There was a lot more that happened that can’t be summarized in a few paragraphs. I hope to write about them more in the coming weeks.

Stuff To Ponder: What Is The Definition of Emergency?

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This last week I have gotten some real lessons in the importance of disaster planning.

During the quiet of the holidays I started a conversation with some colleagues about how we would handle inclement weather on performance days. Everyone keeps telling me how they try to shy away from scheduling shows in January because the weather is so bad. With that in mind, I wanted to have a plan for how we would proceed before the need arose.

Since we present a number of touring shows, we would be in a position of needing to pay artists per our contract unless the weather is so bad a state of emergency is declared. In that case, we would issue refunds to the ticket buyers.

However, if the weather is poor, but not so bad that we cancel the show, there may still be a number of people contacting us asking for refunds because they chose not to attend. My recent conversation has been about what we should do to respond to these people. Since we need to pay the performers, we probably won’t be in a position to offer refunds.

I have been discussing possible options with staff, board members and others. Our eventual solution may not make our customers happy but surveys have shown that even when the solution doesn’t please them, customers have a better impression of your company when you make the attempt to resolve their complaints rather than just refusing them outright.

In the process of the conversation, we decided we should post our policy on our website noting that we only offer refunds when the university closes and/or the sheriff declares a level 3 emergency.

And then came this week with the extreme cold.

Pretty much every school in county closed and many of the universities in the state did as well. We were open though.

Given that it was sunny and there was barely a dusting of snow on the ground, I started to launch into the stereotypical grandparent tirade and talked about how I stood out waiting for the bus in colder weather than this when I was younger. (Unfortunately, I not as tough as my grandfather. I only had to trudge uphill through the snow to the bus stop one way rather than both ways.)

Had we had a show and a different provost who decided to cancel classes, I might have been in a situation whereby our own policy dictated we issue refunds. At the same time the performing artists would stand there looking at me like I was crazy for saying the show was cancelled due to the cold and then glare at me when I said we weren’t paying them.

Not that the cold didn’t cause any difficulties. Yesterday we narrowly avert a large disaster when someone noticed a ball of ice forming on the sprinkler heads of the lobby fire suppression system. They just got the water turned off as the ice melted. There was some flooding, but nothing like what it could have been.

Every company knows that they should have a good disaster plan, how they will respond, where people should turn to for communications, etc,. Performing arts organizations need to know about the evacuation plans of the venue they perform in and think about issues like refunds.

But the events of the last week have made me realize I also need to know about the criteria being used by the decision makers I am depending on. I may assume the criteria is one thing and it won’t be. It may also change as personnel change.

As we heard about school closings Monday morning, a person I know who had attended and taught in some of those schools was amazed, noting they had never closed in the past. He opined that they might be quicker to close now due to people being more litigious.

In any case, being aware of shifting criteria can make for better planning. Had we or one of our renters had a school show this week with all the schools cancelling, that would have been quite problematic. Thinking about that, it just occurred to me that I should know what my policy about payment will be if a renter is impacted by school closings.

The person who made the decision to keep campus open this week when other campuses closed will be stepping down in June. I already started to advocate that very clear guidelines be developed for what conditions will result in the campus being closed and for the successor to be aware of the repercussions on our activities should the decision be made.

Now I also realize I need to know what constitutes a level 3 emergency in the sheriff’s eyes.

Presenting Works By Indigenous Artists

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A week from today, I will be presenting a panel at the Association of Performing Arts Presenters conference on “Presenting Works By Indigenous Artists.”

Our session is currently scheduled on Monday, January 13 at 9 am in the Madison Suite at the Hilton Midtown. (Check for signs and updates, they have already moved us once.)

Based on my experience in Hawaii, I know there are a lot of high quality indigenous arts performance groups out there who have a product that would appeal to the interests of curious audiences across the country.

However, I also know that there is a degree of uncertainty about how to identify artists, verify their authenticity and promote the show to audiences. So I put together a panel speak about the issue.

From our session proposal:

Session Focus:
Presenting indigenous artists, identifying groups, seeking support for tours, discussing the potential cultural requirements of those artists, promoting the artists in a respectful manner , marketing these performers to audiences who may be curious but unfamiliar with the culture; connecting indigenous artists with their local counterparts in your communities; Developing an understanding in your communities of the living and evolving nature of indigenous arts.

Session Description
There has been a marked increase recently in fine works being created by indigenous artists who combine western staging and presentation techniques with expressions of their own cultures. Recognizing that there may be a degree of uncertainty about artistic content, interactions with performers, expectations, use of terminology and promoting these productions to audiences, this session explores the issues around presenting indigenous artists.

The panel will discuss questions regarding booking decisions – identifying groups, understanding quality, your role as presenter in empowering artists to shape their own cultural expression while dispelling cultural misconceptions or stereotypes

Marketing – what is appropriate? what do I say to my community that doesn’t include these cultures? Interaction with the artists – what are the protocols? How can we create meaningful engagement?

The panel will consist of:

Colleen Furukawa, VP of Programming at Maui Arts and Cultural Center who has been instrumental in the creation and production of a number of cultural dance and visual arts works.

Karen Fischer, President of Pasifika Arts Network which represents indigenous artists and has been working to expand the programming of indigenous work in all disciplines.

Moss Patterson, Artistic Director of Atamira, the leading Maori Contemporary Dance Company based in New Zealand.

Rosy Simas, Choreographer of Rosy Simas Danse. Rosy is a Native American (Seneca) contemporary choreographer. Over the past 20 years, she has created more than 40 original works.

And, of course, myself. I have produced an opera entirely in Hawaiian, a hula drama about the Hawaiian snow goddess and a production showcasing elements of Balinese temple ceremonies. And I presented other significant works by artists from across Oceania and Asia.

You may be thinking it is easy for me to talk about how easy it is to sell indigenous performances based on my experience presenting to communities with a fair representation from similar indigenous communities. While I have lived in Hawaii, I currently live and work in the rural Midwest now and have worked in communities in NJ, FL, NY and UT as well so I am well aware of the varied types of communities many arts organizations are serving.

If you are going to be attending the APAP conference, swing by and see us.

I believe they plan to record us so between that and my own notes I will try to write about the topics we cover and the questions that are asked in a future post.

Forgive Your Mistakes

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As the year ended, it was announced that Spiderman: Turn Off The Dark, was closing this January. Given the interminable previews, technical problems and public discussion of Julie Taymor’s dismissal as they moved to revamp the production, wry comments were never far from people’s lips when the show was mentioned.

The show served as a reminder that having successful big names attached to a show like The Edge, Bono and Julie Taymor, doesn’t guarantee success.

I was going to write a post on another topic today, but I got to reading about the difficulties faced by the original production of West Side Story in 1957. Despite also having big names like Arthur Laurents, Jerome Robbins and Leonard Bernstein attached to it, the show was a hard sell and faced a number of problems.

Stephen Sondheim, who hadn’t really become a household name at the time, didn’t want to work in the project for fear of being pigeonholed as a lyricist instead of a composer. His mentor, Oscar Hammerstein, had to convince him that working in such talented company would be invaluable for his career.

No one wanted to produce the show because its gritty story of street gangs ran counter to the happy, bright vision of musicals of the 1950s. (Remember, this is based on the tragic story of Romeo and Juliet, two of the main character are dead on stage by intermission and the two leads by the end of the story.) Even when two producers did sign on, one was unable to raise money and backed out soon after. Some theater owners refused to let their buildings be used for the show.

Finally, Hal Prince, who had previously turned the show down, was convinced to come on as a producer by Stephen Sondheim.

There were high tensions between the four collaborators over many of the artistic decisions, especially between the domineering Jerome Robbins and everyone else. Reportedly by opening night, none of the other three were on speaking terms with Robbins.

But the result was a show that was absolutely groundbreaking at the time, moving contrary to so many conventions. Now, more than 50 years later, West Side Story is one of the most enduring musicals on Broadway. It doesn’t seem quite so innovative today because so many others followed its lead.

In retrospect, it is easy to compare West Side Story to Spiderman and identify why one succeeded and the other failed, but had you been involved in the process of mounting the first production of either one, it would have been difficult to predict the eventual outcome correctly.

By some measures, Spiderman with the built in name recognition of the property, director and producers, along with all the funding behind it should have succeeded where West Side Story with its edgy story that no one wanted fund should have failed.

Today Drew McManus made a wish list for arts and culture in 2014 and asked what his readers wished for.

It wasn’t until I read about West Side Story and thought about Spiderman that I realized my wish is for artists and arts and cultural organizations to be able to forgive themselves for their failures and to realize that success is not always easy or immediately apparent.

Excepting Spiderman for a moment, there are huge, well funded corporations who perform extensive research and data analysis who still fail miserably in their endeavors. (See JCPenny’s assumption that consumers wanted honest pricing.)

While differences in economic realities may allow them to weather the consequences of their mistakes better than you can, at least recognize that having one hundred times your funding doesn’t make them even 10 times a better decision maker than you.

Conversely, your lack of funding does not indicate you lack brains and ability.

Know Who You Are Dealing With

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In about two weeks I will be attending the Association of Performing Arts Presenters conference in NYC. I will be hosting a discussion panel, but my primary objective is to learn about different artists that might potentially perform in my space and make contacts with different artists’ agents.

It occurs to me to toss out a cautionary tale about being very, very careful about verifying that the people with whom you are working to arrange a performance are, in fact, the actual artist’s representative.

When I was working in Hawaii, the University of Hawaii at Manoa Athletics department decided they wanted to present a fund raiser featuring Stevie Wonder. They sent $200,000 to people who were not Stevie Wonder’s agent who subsequently took the money and ran off. The FBI ended up getting involved.

Given the scrutiny we faced to even get a $2,000 check cut, those of us working for the university in the performing arts wondered how so much money ended up getting transferred in the first place. Second, even if they didn’t think to ask those of us who handled performing arts contracts for the university, we wondered why none of the other prominent promoters in the state weren’t consulted. Any of us could have told them they were dealing with the wrong person.

However, I will admit that for someone who is inexperienced, it is difficult to discern who Stevie Wonder’s agent is. Many artists have their agent listed on their website, but Stevie Wonder doesn’t. My suspicion is that this keeps people who aren’t seriously prepared and qualified to present him from deluging the agent with requests. Anyone who is serious about presenting him will know how to identify his agent, Creative Artists Agency. (CAA)

That lack of information provides an opening which allows other people to take advantage. Even though I don’t engage artists who command $400-$500,000, I know CAA is one of the few agencies large enough to handle the business of someone like Stevie Wonder. But if you search the internet for “Stevie Wonder agent,” you will find 6-10 listings of people offering to arrange a concert for you. If you didn’t know CAA was his agent, which would you choose? CAA is the first search result, but there are two paid placements that come in above them.

Most of the other companies listed will likely turn around and contact CAA on your behalf to arrange for Stevie Wonder’s performance, taking a cut themselves. This isn’t to say these middlemen are just skimming a piece of the action. There are many that will add value to the exchange and handle the details you don’t have the resources to deal with yourself.

Some might take the money and run.

There are organizations that work to apply a code of ethics to artist booking like North American Performing Arts Managers and Agents (NAPAMA), but plenty of wholly legitimate agents are not members. And the general layperson never knows if these trade organizations are legitimate themselves or just created to provide a semblance of legitimacy.

Probably the best guard against getting cheated is good research and relationships. As I said, many artists will have their agent listed on their website. If they don’t some careful research is in order.

This is especially true if you are partnering with another entity who is going to help you mount your event. The more expensive the artist is going to be, the more you want to work with someone trustworthy who has experience presenting artists of that caliber.

The problem is, if you don’t have a close relationship with such a person, you are basically left assuming that the person you do trust to vouch for them actually knows enough to make that judgement.

The wisest course is get experience presenting events, working your way up to larger and larger names to get the experience. But many people don’t plan to present shows frequently enough to acquire this experience.

Deciding you want to invite someone who regularly commands $50-100,000+ for your fundraiser or anniversary event, having never presented such a performance before and not working with an entity that has, is a recipe for disaster. There are going to be basic expectations about the experience that you are entirely unaware of and unprepared for.

And really, the same is true for artists with $10,000 fees. There will just be exponentially more people involved at the higher fee and the problems will be that much more public.

Please j’onn, Don’t Eat Me

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Not to be outdone by Drew McManus’ generous referral last week of donations toward Jon Silpayamanant’s Mae Mai blog, I went to see him perform this week.

It was a dangerous trek across the backroads of rural Ohio. But none of that compared to the peril of meeting Jon himself, as you can see in this picture. (He is the warrior in the back.)

Fierce Klingon cellist and his brother in blood

I assure you, if he hadn’t started to engage a cloaking field which blurred his features, you would appreciate the full terror inspired by his mighty form. In his hand behind me, he is holding a D’k tahg dagger as he muses that the blood of humans, tainted by their cowardice, tastes worse than targ blood.

In other words, I had a great time.

I made the trip to Cincinnati to see A Christmas Carol in the original Klingon. I had seen the show listed before and hadn’t realized this was the first time the production had been mounted in Cincinnati. All the previous productions were (and still are) performed in Chicago and Minnesota. (Video of a Chicago cast here.)

Much honor was earned this month in Cincinnati!

As much as I say that tongue in cheek, even with all the Star Trek fans out there, it isn’t the easiest thing to go to a new city and audition actors who can speak Klingon, or find actors willing to learn.

Jon composed the score for the show and made a special appearance yesterday with members of Il Troubadore to perform during intermission. There were pieces of Klingon opera as well as “Terran folk songs.”

Probably not what you imagined if you read that Jon often focuses his blog writings on “ethnic orchestras,” but like a good writer and musician, he doesn’t discount any potential avenue of exploration.

It makes Western orchestras look silly worrying about what is appropriate to wear onstage. He has to fret over Klingon armour and a Wookie costume (he aims to have one like this by 2015) and face the scrutiny of truly pitiless critics –sci fi enthusiasts.

Allow Yourself The Same Patience You Would A Baby

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I don’t recall who it was that provided the link. I want to credit Maria Popova at Brain Pickings because this is the sort of thing that appears there.

But someone directed me to Stephen McCraine’s Doodle Alley web comic. Specifically his Be Friends With Failure comic that urges beginning artists to have patience with their self and to realize that the process of developing their skill is going to be fraught with mistakes and missteps.

In many ways, it is similar to Ira Glass’ talk about the gap between your creative taste and your ability to execute it I wrote on last year.

I really liked the whole  Be Friends With Failure strip, but the frames that got me were these:

you faildont treat self like baby

McCraine has his strips indexed by general topics of advice for artists like setting goals, improving and motivating yourself. It appears he finished his series last month. There are about 25 strips so it is easy to get through them all in a relatively short time. He tackles some interesting concepts like “Practice Does Not Make Perfect” , “Know Your Artistic Lineage,” “Diversify Your Study,” and “You vs. You.

The answers to all your problems aren’t going to be encapsulated in a short web strip, but I think the medium and execution are an effective shorthand reminder to help steer yourself back on track. You may not have the time or inclination to pick up a text that discusses these concepts, but I think the format is such that you would more quickly return to it for a little boost of motivation.

Wherein I Hallucinate About Internships

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I recently misread the title of a post on Museum 2.0. But in that second of misapprehension, my brain flooded with assumptions about the subject of the post. I misread “A Shared Ethics for Museum Internships” to be something like “Ethics for Shared Museum Internships.” In that moment, I thought shared internships was a great idea and had a vision for how it would work.

Some of these assumptions were made in the context of the growing discussion of problems with unpaid internships, most recently an quoting former Sleep No More interns as saying there wasn’t any educational benefit to the experience.

One thing articles about unpaid internships have focused on is the idea that the experience is supposed to be educational and of no direct benefit for whomever the intern is working. Now the best information I have right now is that these guidelines don’t apply to non-profit and public sectors. But there are rumblings that this may be changed. And there is also the issue of just because you can use an intern in the place of a staff person, doesn’t mean you should.

What I thought the Museum 2.0 post was going to suggest was trading interns between companies, particularly between for- and non-profits. I had this immediate vision of interns at a bank working in a museum and the museum intern working in a bank for a few weeks. The benefit being that the future banker would have an understanding of arts non-profits and the future museum director/curator would gain insight into what motivated banks to support arts organizations (or what motivates individuals to give as part of their bequest if the intern worked in the the trusts department.)

While it may not be entirely appropriate for a non-profit to “act like a business,” this type of experience can contribute to a better understanding of the points of view of board members who are business leaders by future non-profit leaders, and those of non-profits by future business leaders and board members. Miracles probably won’t result from a few weeks spent interning in a different company, but it shouldn’t impede things too badly either.

Moments later, I realized what the real title of the piece was, but my initial impression still seemed like an interesting idea. Even if you didn’t do an internship trade, placing an intern to work for a week at the company that did your brochure printing or the hotel that put your performers up, would give an intern a better understanding of the work done by the close partners of the organization.

A few years down the road, the intern might be in a position to propose an arrangement that is mutually beneficial to both the non-profit and the commercial partner that ends up bringing them closer together. A closer bond would also be the hopeful long term benefit of the intern swap I initially mentioned. Once the interns had reported on their experience and moved on, hopefully the cooperating businesses and non-profit would feel a continuing respect and understanding of each other.

Of course, it can be hard work to arrange all these details. It is hard enough to ensure that the experience at your organization is meaningful and doesn’t relegate the intern to copying and answering the phone, much less to provide the same experience at other work sites. But then, the intern isn’t really supposed to be making a lot of copies during this period anyway.

Any thoughts about this, its viability and how it might be accomplished? I mean, essentially what I am asking is, since I already hallucinated the post into existence, does anyone want to write about Ethics of Shared Internships?

Hard To Pronounce Show? There Is An App For That!

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We all know that an online ticket platform can make it more convenient for people to purchase tickets at their leisure, but a recent article on Slate suggests that it may also help sell tickets by avoiding opportunities for anxiety.

…1980s change in Swedish liquor retailing that led to stores being moved from an “ask a clerk to retrieve a bottle” model to a “self-service” format. It turned out that, not only did removing a layer of human interaction spike sales (by 20 percent) but it also led to a shift in those sales toward a large number of difficult-to-pronounce drinks. According to Swedes independently surveyed by the researchers, it is apparently harder to say Stolichnaya than Absolut in Swedish, and there were real challenges with French wine pronunciation as well.* So take away having to say anything out loud and the sales of the tongue-tied bottles increased by 7 percent.

Another example they gave was that online ordering for pizza increased the spending on each order. People didn’t order more pizzas, but they did order more toppings on each pizza. The theory was that people were more comfortable doubling up on meats or making a complicated order (like for a Starbucks coffee) when they could do so online rather than having to express it to a person.

Of course, that may not always be in the best interest of the consumer…

..the website induced more “double bacon” than “double veggies” orders. The picture painted is one of people avoiding the awkwardness of complex—and fattening—orders online and making simpler—and healthier—ones when they had to deal with a real, live person.

I oriented more on the concept that ordering online helped people avoid potential mispronunciations on shows like Antigone and Coriolanus or artists with foreign pronunciations like Stephen Colbert.

I wondered given non-profit arts organizations are in the business of educating, is it better to gently correct or even correctly pronounce the name when reviewing the order, or to just ignore the mistake and avoid embarrassing the customer at all.

I don’t have any research to show that this sort of anxiety factors into the method people choose when they order tickets, but the research showed that people deferred their real desires even when the opportunity for embarrassment seemed low.

Though anxiety over the ticketing ordering process probably ranks lower than most barriers to participation for arts audiences, it does seem like another reason for having the alternative available and easy navigate.

I am not trying to contradict my blogging confrere Drew McManus with the title of this post and encourage people to develop new apps, but many of the commenters on the Slate article mentioned how much they loved being able to place their order when they entered Starbucks or a deli and have it waiting by the time they got to the register.

It may be beneficial to use a ticketing service that offers those sort of apps so people can order in advance or while they wait on line.

Perhaps I am overly sensitive to constantly being up-sold during my Christmas shopping excursions, but the last paragraph of the article especially resonated with me. The author, Joshua Gans, notes that this potential for embarrassment also inhibits employees who are forced to ask for customer names, email addresses, store credit cards and extended warranties, from giving the best and most sincere service to customers. It can undermine confidence and goodwill if customers pick up on this unease or are annoyed at a time when they are spending money.

So in addition to examining whether your processes are making things difficult for your customers, you may need to evaluate their impact on your employees as well.

Economic Impact Ain’t Everything

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Drew McManus cautions a little today against putting a lot of stock in studies about the economic impact of the arts.

I had been thinking along the same lines because so many people were crowing last week about studies showing arts and culture had a $500 billion impact on the economy.

The problem is, between 1998-2008 the impact of arts and culture on current dollar GDP was between 3.5% and 3.7% of the economy. According to a piece from Pacific Standard, arts and culture has been hanging around at 3.2% of the economy since 2009. When you are talking 500 billion, each tenth of a percentage there represents tens of billions of dollars so a .3%-.5% difference adds up quite a bit of lost impact. (Though the report was measuring where things stood in 2011 we are talking about a 2 year “hang.”)

From some of the responses I was reading, it seemed like people thought this was the first time the economic impact of arts and culture had been measured. It does appear that the criteria and methods are more refined than in the past, so the number may be more accurate. But as Drew suggests, people have been attempting to measure economic impact of arts and culture for quite some time now.

And remember, often economic measurements aren’t always your friend and acknowledging their validity can be a two edged sword if someone else can claim bring equal or better results.

A recent opinion blog on the NY Times reminded me that when it comes to economic impact and earnings potential for arts and culture positions, it is important to note that the figures are a result of specific decisions being made:

Is the crisis rather one of harsh economic reality? Humanities majors on average start earning $31,000 per year and move to an average of $50,000 in their middle years. (The figures for writers and performing artists are much lower.) By contrast, business majors start with salaries 26 percent higher than humanities majors and move to salaries 51 percent higher.

But this data does not show that business majors earn more because they majored in business. Business majors may well be more interested in earning money and so accept jobs that pay well even if they are not otherwise fulfilling, whereas people interested in the humanities and the arts may be willing to take more fulfilling but lower-paying jobs. College professors, for example, often know that they could have made far more if they had gone to law school or gotten an M.B.A., but are willing to accept significantly lower pay to teach a subject they love.

Economic impact of arts activity could potentially be greater if more people choose to charge more (or it could be lower because it wouldn’t be as widespread.) Arts and Culture salaries could be higher if people held out for more money (but again, there might be fewer people employed in those areas.) Choices have been made in an attempt to provide more widespread access and because people have been motivated by considerations other than money.

(And by the way, salaries start to even out around mid-career. Note that liberal arts is tied with medical technology, theatre with health care administration, history with business administration, and philosophy is WAY above both of them.)

People may tell you that back in the old days, people stuck with a job no matter how awful it was instead of pursuing what interested them. That may be true to a degree, but this weekend my mother told me that when my grandfather was working in the garage at a car dealership about 4-5 miles from their house, he was unhappy and bounced back and forth between parts manager and service manager and would curse up a storm every night.

Then he got a job at West Point Military Academy in shipping/receiving in the early 60s, and even though it was 40 miles away which required him to get up earlier every day, she never heard him curse after that point.

Not only do I know that my grandfather couldn’t be the only one who did this, I have heard interviews recently with people who lived in towns with good manufacturing bases who talked about how easy it was to quit a job in the morning and have a new one by the afternoon.

People may characterize following your bliss and studying a topic that interests you as an irresponsible and effete decision, but it isn’t unrelated to decisions people have made in the past. There may have been a good many people who stayed in a soul crushing job all their lives, but that may have been more of a choice than a necessity.

This by no means ignores that there are other forces conspiring to place college educated people in low paying jobs. There is more involved in finding employment than choosing a field of study and embracing the realities of jobs in that field.

But the choice to accept a job at low pay also contributes to the job being low paying. Sometimes it is because there are few alternatives but to accept those jobs. Sometimes it is because the applicants concede the organization has important uses for that money.

Salaries and economic impact are not the sole measure of value of people and their labor. Good thing too because we probably all have more value as soylent green.

Don’t Be Nervous, It’s Not About You

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I do a lot of public speaking and am generally pretty comfortable doing it. The place I get most nervous is up on stage. In a classroom or hall full of 50-100 people, no problem. On stage, in a theatre, and my nervous energy starts to rev up.

It doesn’t approach anywhere near paralysis, but it is there.

At the last theatre I worked at, I got pretty accustomed to the space and the general energy of the people. But now that I am standing up in a new space, I gotta start all over again.

I took a little guidance from a post Seth Godin made about public speaking on Monday to prepare for my appearance before the performance we had Tuesday night.

In his post, “Speaking in public: two errors that lead to fear,” he says:

1. You believe that you are being actively judged

2. You believe that the subject of the talk is you

When you stand up to give a speech, there’s a temptation to believe that the audience is actually interested in you.

This just isn’t true. (Or if it is, it doesn’t benefit you to think that it is).

You are not being judged, the value of what you are bringing to the audience is being judged. The topic of the talk isn’t you, the topic of the talk is the audience, and specifically, how they can use your experience and knowledge to achieve their objectives.

[…]

If you dive into your (irrelevant to the listener) personal hurdles, if you try to justify what you’ve done, if you find yourself aswirl in a whirlpool of the resistance, all you’re providing is a little schadenfreude as a form of entertainment.

On the other hand, if you realize that you have a chance to be generous in this moment, to teach and to lead, you can leave the self-doubt behind and speak a truth that the audience needs to hear. When you bring that to people who need it, your fear pales in comparison.

Not the simple advice found in, “imagine everybody in their underwear,” but probably more useful to you in the process of preparing for your moment in the spotlight so you don’t start getting worked up in advance.

Incidentally, this is the same advice usually given about marketing and advertising–It isn’t about you, it is about your audience and what is valuable to them. So you shouldn’t be spending a lot time listing accomplishments trying to justify your organization, but rather make the focus about your audience and how they benefit.

Wishing You Were A Famous Actor, Tenured Professor Or A Drug Kingpin

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This weekend I was reading an piece on Slate that likened new Ph.Ds seeking tenured positions in higher ed to drug dealers hoping to become drug kingpins.

“If you take into account the risk of being shot by rival gangs, ending up in jail or being beaten up by your own hierarchy, you might wonder why anybody would work for such a low wage and at such dreadful working conditions instead of seeking employment at McDonald’s. Yet, gangs have no real difficulty in recruiting new members. The reason for this is that the prospect of future wealth, rather than current income and working conditions, is the main driver for people to stay in the business: low-level drug sellers forgo current income for (uncertain) future wealth. Rank-and-file members are ready to face this risk to try to make it to the top, where life is good and money is flowing,” wrote Alexandre Afonso, a lecturer in political economy at King’s College London.

[…]
“The academic job market is structured in many respects like a drug gang, with an expanding mass of outsiders and a shrinking core of insiders. Even if the probability that you might get shot in academia is relatively small (unless you mark student papers very harshly), one can observe similar dynamics,” he writes. “Academia is only a somewhat extreme example of this trend, but it affects labor markets virtually everywhere… Academic systems more or less everywhere rely at least to some extent on the existence of a supply of ‘outsiders’ ready to forgo wages and employment security in exchange for the prospect of uncertain security, prestige, freedom and reasonably high salaries that tenured positions entail.”

Since I work in higher education, I thought this theory was interesting and entertaining and then moved on. It wasn’t until the next day that I realized this pretty much describes the same situation faced by people who want to be actors (as well a orchestra musicians, I imagine). I don’t know why it didn’t strike me earlier, I have been reading Scott Walters’ thoughts on the subject of too many acting students being graduated for the available jobs for years.

Just like the rank and file drug dealers and doctoral program graduates, thousands of actors graduate a training program at some level hoping to become a big star, or at least steadily employed at a livable wage, each year.

The problem is, the only opportunities are on the periphery as either a low level drug dealer or adjunct, while the available spots at the core as a kingpin or tenured professor are increasingly few. (Though I will confess that other than increased pressure from law enforcement and internecine conflicts, I am not sure what is limiting the number of kingpin slots.)

It may be much worse for actors because it appears there are fewer and fewer paid opportunities even on the periphery for them to pick up, much less achieve a reasonable career and income. (Though it is difficult to gauge because the surveys aren’t able to comprehensively measure all paid opportunities.)

But I have long known about all these factors that conspire against practicing artists and that students are undeterred and pursue the career path anyway. My realization that the comparison of Phds to drug dealers was apt for actors was pretty much just that– a realization that arts people don’t really diverge too far from the norm in their aspirations.

Not that desiring to be a drug kingpin is normal, but the act of aspiring to achieve a severely limited status is widely shared by all humans and not specific to artists.

This may seem like common sense, but when you hear students urged to pursue practical majors in Business and STEM fields, you might get the impression that aspiring to the unobtainable is embraced by only the margins of society. As the Slate article notes, the similar conditions exist across all areas of the labor market. It may only be pursued to greater extremes by the margins, but the impulse is deep seated in us all.

Thanks For The Virtual Relationship

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I started my current job in May, however I came to interview for the position right before Thanksgiving last year. As you might imagine, I count that date as an important milestone. Given the proximity of this “anniversary” to Thanksgiving, there were a number of cards and loaves of pumpkin bread being distributed to those who welcomed and assisted me in the transition to my new job.

I probably missed a number of people in the process. One person I whose participation in my job search I did want to recognize is Drew McManus. I use the term “participation” because while Drew did directly contribute to my getting this job, he also more indirectly helped with a little experiment I was running.

So this entry is actually less about saying how wonderful Drew is (though he is), as reflecting on what it is we actually value about employees and coworkers.

I actually started my job search a few years back and I asked Drew if I could use him as a reference. At the time, we had never met in person. And as of right now, our only in person meeting was a couple hours for dinner during a lay over I had in Chicago when I was returning from a job interview.

I wanted to see if it was actually possible to get a job based on the recommendation of someone whom you had never met or worked with directly. I listed Drew about third or fourth on my reference list behind people who had actually supervised my work directly on a daily basis.

While it is true to say that we never really met, we have communicated quite often over the years via email and a number of times on the phone, soliciting each other’s advice and discussing the arts environment. We would coordinate on cross-blog projects. I would frequently alert Drew to problems with the website hosting the blog and there were a few times I expressed criticism of some of the changes he was proposing.

So in many respects, our relationship was similar to that of many workplaces where coworkers assist and comment on each other’s work and labor to advance the interests of the company, in this case the Inside the Arts page.

The Adaptistration blog has passed its decade mark and Butts in the Seats will reach that point in February. In some respects, Drew is more familiar with the quality of my work and thoughts on arts administration than my previous four work supervisors. Since I am faithful about scheduling blog posts to cover my absences during vacations, he knows a bit about my work ethic.

Yet we work in a field that emphasizes in-person interactions with our customer base. We want people experiencing the arts in close physical proximity with the performer or actual piece of visual art.

There is a 10 year section of my life’s work that does not exist physically. There are people who have published fewer pages of incoherent ramblings than I have who are recognized poets and authors (or gotten tenure). I can’t quite say for sure if those 10 years of effort even helped me get this job or not.

Do you really want to hire someone who values interactions and creative content that are generated virtually for a job that is so much about the physical experience?

I think most everyone would agree this is pretty much indicative of the new normal and has been for awhile. Even the novelty of this story has waned from what it might have been four or five years back. I have interacted with Drew and others so frequently and so regularly it is difficult to remember or even believe that we have only met physically for two hours.

To some degree, the situation was almost akin to the blind auditions orchestras hold. My value was being discussed based largely on the quality of my work for the benefit of the project and not colored by office politics, personal affiliations or the size of the tip I leave when we go to lunch.

The common joke is that you never really know if the person on the other end of the computer is who they represent themselves to be, but this is also the stuff upon which relationships and trust are, and will be developed.

Even though Drew was last on my list, he received a surprising number of calls and apparently carried on fairly decent length conversations. And I actually got called out for some in-person interviews afterward. I don’t know whether his conversations helped my case, but they clearly didn’t hurt.

One thing I take from this is that while the opportunity to view performances online can undermine the value of live attendance in people’s minds, this experience has shown me that it is possible to develop a seemingly deep relationship with them as well. All the information you put out there on your website and all the interactions you have on social media can make people feel as if they have visited your performance space and experienced an event there, even if they haven’t.

I won’t argue that it isn’t a shallow, illusory relationship which may crumble quickly upon contact with the real life situation. But I think half the barriers to participation audiences encounter are mental and anything that removes or diminishes those perceptions and makes people feel as if they have the ease of a longstanding relationship with you is helpful.

Though again, the image that you put out there has to match the reality fairly closely. You can’t promote yourself as Disney if the reality is the Jersey Boardwalk after a hurricane.

Process Knows Its Limits

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A post on Drucker Exchange, When Process Is a Prison, got me thinking about ticket office operations. I am sure the content of the entry could be applied to a hundred things that happen every day in arts organizations, but that is what bubbled to the top in my mind.

“Procedures can only work where judgment is no longer required, that is, in the repetitive situation for whose handling the judgment has already been supplied and tested,” Drucker wrote in The Practice of Management. “In fact, it is the test of a good procedure that it quickly identifies the situations that, even in the most routine of processes, do not fit the pattern but require special handling and decision based on judgment.”

I pretty much started the trajectory of my arts management career in the box office a couple decades ago. Since then the rules governing exchanges, returns and other transactions have seemed to move from matters of policy and procedure to matters of judgement. These days having a ticket office manager you can trust to make good judgments on behalf of the organization is as, if not more, important than their technical ability to troubleshoot the computer system you are using to sell your tickets.

Granted, box office operations are probably technically more a matter of policy than procedure, but Drucker’s general sentiment applies.

The ticket office has always been viewed as the first place of contact with customers where good manners and efficient processing of orders is prized. But now customer service interactions are almost more important than the product being sold, given customer expectations and their ability to almost instantly report their disappointment to 1000 of their closest friends.

Consistently providing good service doesn’t necessarily mean treating everyone equally because everyone views their situation as special and may expect you to have some degree of awareness of those circumstances. This is why customer relationship management (CRM) software is viewed as so important by businesses at large (though you wouldn’t know it when you call your cable or cell phone provider). Many arts organizations don’t have the resources to support sophisticated CRM software so human judgment and good note keeping becomes all the more important for them.

Perhaps my perception of the change is based on the fact that I have gradually moved into a position of generating the policy rather than enforcing it and I am a big softy. But I suspect there are many others who will confirm that things have changed from the 70s and 80s when it was “No Refunds, No Exchanges, No Exceptions” for non-subscribers. Now it is more akin to “No Refunds, No Exchanges, Except for the Exceptions.”

As Drucker is quoted, the best procedure recognizes those times that are exceptions to the procedure. I think that some times changing environment requires you to recognize that it is no longer useful to maintain set policies and procedures in favor of general guidelines and good judgment.

How Long Before You Lose Patience?

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Ah, truer words were never spoken!

Maybe I am reading the wrong blogs, but I am surprised none of my usual sources haven’t already quoted this recent post by Seth Godin, “Who is this marketing for?”

-Who, precisely, are you trying to reach?
-What change are you trying to make?
-How will you know if it’s working?
-How long before you will lose patience?
-How long before someone on your team gets to change the mission?
-How much time and money are you prepared to spend?
-Who gets to approve this work?
-Who are you trying to please or impress?

I didn’t know whether to laugh or cry about how true these are. He suggests asking these before you embark on a marketing campaign in order to save time and money.

All are valid questions, but some are created more valid than others. The first three and how much time and money, are smart to ask. The rest need to be asked, but usually aren’t.

“-How long before you will lose patience?” was the one that jumped out at me because even when there isn’t any ego involved, that ends up being the biggest failing of any marketing campaign. In fact, most people will say if you aren’t taking the long, holistic view, you are probably engaged in advertising rather than marketing.

Marketing is a long term game usually involving multiple parts, aimed at shifting perception as much as selling product. If you are ending it because your patience has run out due to lack of sales rather than lack of shift in perception over the course of months, then you are probably doing it wrong.

But even when you are doing advertising just to sell product, a degree of patience to allow sufficient exposure is definitely required and I will certainly cop to not investing enough time and resources into let advertising permeate the public consciousness.

Arts In Schools Is Only Half The Battle

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Over the last couple months, I have been enjoying Jon Silpayamanant’s series on the WPA Music Project. After reading his entries, I have begun to think that the push to put more arts in schools is may only be half the effort required to really spark an interest and sense of value in the arts.

The WPA projects involved a lot of direct and personal contact with concerts and free classes, each project involving hundreds of thousands, sometimes millions, of people in a single region each year.

According to the latest statistics released by the Federal Music Project, 2,399,446 students unable to pay for private musical instruction attended the free classes of the project in its 140 music centers throughout Greater New York during the year ending June 30. The number of classes held reached the enormous total of 145,133. (New York Times 1936)

When the federal will and funds were aligned behind the arts, a great deal of activity occurred. But my intent is not to get into the very politicized discussion of why there should be more federal support of the arts.

One thing that struck me from a post suggesting the Depression had a far more devastating effect on classical music and orchestras than seen in current times, is just how integrated into daily life live music performance once was.

Even if you manage to convince large swaths of people to take music lessons and put a piano in their living rooms, our current lifestyles almost guarantee that we will never have such as large proportion of the population that possesses some degree of musical training as we once did. Nor will we likely return to the frequency of exposure to live music people once enjoyed.

In the early 1900s musicians weren’t just performing in concert halls, they were providing music in movie theaters, restaurants, pubs, hotels and even funeral homes. As radio and recorded music become more available, (not to mention Prohibition closing down pubs) thousands of musicians were put out of work.

From the research Silpayamanant cites, it appears that even though live music was no longer as present in everyday life as before, during the 1930s the Federal Music Project brought live performance and practice back into people’s lives pretty personally and directly.

So people of my grandmother’s generation who were born in the early 1900s were exposed to live music on all sides and then had the Federal government validate the value of the arts through myriad WPA programs. They passed these values on to my mother’s generation. My parents passed these values on to my generation, though they were further diluted by the times.

You probably see where I am going with this: these first two generations are dying off as audiences right now.

I am not suggesting that returning arts to the schools won’t be helpful. When I was a kid, it reinforced the perception of value my parents and grandparents passed on to me. Reading Silpayamanant’s posts have just reminded me that not only do arts organizations need to change the way they operate in order to acknowledge changing times, arts education has to do the same.

It is so easy to say, if only we have more of a certain type of activity, things will turn around. It is easy to forget the larger social dynamics have changed. People are no longer surrounded by the same sort of artistic exemplars in their every day life to normalize the pursuit of an artistic discipline. Celebration of those who can create in an electronic medium is more prevalent and likely provides a more familiar touchstone for today’s fledgling creatives.

Quirky Little Trick For Monetizing Creativity

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A post yesterday on the Drucker Exchange blog caught my eye instantly. How could it not when it started (my emphasis),

The story is told that when Peter Drucker was asked how to become a better manager, he replied: “Learn how to play the violin.”

This was, apparently, Drucker’s way of saying that the best managers and knowledge workers are excellent critical thinkers, creative and open to learning new things—just a few of the attributes that, according to a recent article in Time, seem to be in increasingly short supply among recent college graduates.

…The magazine cited several surveys showing that large and growing numbers of job applicants lack “communication and interpersonal skills” or are weak when it comes to “communication, critical thinking, creativity and collaboration.”

The article goes on to cite Peter Drucker saying that lack of social skills shouldn’t be the biggest disqualifier for a position because you are hiring them for their brains, not to act as a social director. It goes on to quote Drucker encouraging companies to hire someone based on the strengths they bring where the company is lacking rather than trying to hire to the job description.

But the entry later quotes a talk Drucker gave where he says the employee needs to be responsible for managing themselves. (this link isn’t the talk, but an article Drucker wrote on the topic.)

“For the first time in human history, we will have to take responsibility for managing ourselves,” Drucker declared during a 1999 talk he gave in Los Angeles. “This is probably a much bigger change than any technology, this change in the human condition. Nobody teaches it—no school, no college—and it will probably be another hundred years before anybody does teach it. In the meantime, the achievers . . . will have to learn to manage themselves, to build on their strengths, to build on their values.”

Drucker may be right that these skills are not taught directly in schools, but some part of them are required in the practical activities of performing arts classes. Teamwork, goal setting, communication, vision, deadlines, it is all there and is ultimately tested when the curtain goes up. All these things can be learned in a classroom or by participating in activities of your local theatre/dance/music ensemble.

(Though certainly recognition of and building your own strengths and values is always going to be something you have to develop on your own.)

There is a question of whether performing arts students are being properly prepared to perform and work in the new modes of expression and communication that will emerge in the future. Because we don’t know what those modes will be, the question is really more about instilling flexibility and creativity of thinking as well as a degree of entrepreneurship.

But is it enough? We keep seeing articles like the one in Time magazine cited on The Drucker Exchange or whenever people reference the IBM study where CEO valued creativity as crucial to ensure the future of their companies.

And yet an ever increasing number of standardized tests are administered every year despite the fact that the only standardized test you are regularly required to pass as an adult is your tax return. And they have software and people that will help you out by soliciting information from you.

The arts aren’t the sole source of creativity in the world, and the CEOs in the IBM study weren’t specifically looking for creativity as it manifests in the arts, but it seems like there is a huge unmet need out there and maybe arts people need to sit down and figure out how package it for Fortune 500 companies if they are so desperate for it.

It probably can’t be done in the same fashion as in college art classes. Drucker is right when he suggests that there is no formal way to teach soft skills. You can’t put together a 40 hour course on being creative and issue certificates confident at having instilled the ability in your pupils.

And yet, people commit acts of creativity every day. Some times with as much effort as it takes the grass to grow, other times with much angst, but with the knowledge and confidence that they are capable of it.

But it seems that finding a method to monetize effectively teaching/instilling creativity is about the only way these days to convince people not to dismiss liberal arts as a pursuit and that there is a Way of learning that does not embrace standardize testing.

Info You Can Use: Examining The Critical Path

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Yesterday, Seth Godin made a post that seemed aimed at a few of the companies and organizations I have volunteered or worked for/with throughout my life. He addressed the importance of understanding the critical path to achieving a goal. He defined critical path as “The longest string of dependent, non-compressible tasks.”

He uses wanting to create a garden as an example.

“For example, in your mind’s eye, the garden has a nice sign in front. The nice sign takes about a week to get made by the sign guy, and it depends on nothing. You can order the sign any time until a week before you need it. On the other hand, you can’t plant until you grade and you can’t grade until you get the delivery of soil and you can’t get the delivery until you’ve got a permit from the local town.”

He notes the logical step is to take care of that permit first. “And yet most organizations focus on shiny objectives or contentious discussions or get sidetracked by emergencies instead of honoring the critical path.”

He discusses how important it is to identify the parts of a process that end up being the choke points of the critical path. He gives an example of how a company he worked for used color coded buttons to identify the people who were important points along that path for a project upon which the success of the company hinged. Everyone not identified as part of that potential choke point, including the president of the company, knew not to impede the progress of those who were.

This resonated with me because I recently discovered that the piece of software I use for tracking my task list has a pull down menu with “Waiting on Someone Else” as an option. When I started using that option to keep the list from periodically squawking that those tasks were overdue, I realized that nearly every task was waiting on action from the same two offices. At least in terms of the functions of my operations, those offices were part of my critical path.

As I read Godin’s post, I was reminded of the oft heard statement: fast, cheap, quality, choose any two. There are staff members that are frequently given tasks with competing priorities and are left to ask which of the crucial tasks are slightly less crucial.

Analyzing the critical paths by general project types would assist decision making about resource and time management within the organization. One notable thing about Godin’s example is that the project, rather than the organization chart, determined who were the most important staff members. If it took the president fetching coffee for the graphic designer to make the project succeed, that is what happened.

The president does play a crucial role in the organization and can’t be spending all their time fetching coffee, but their work may not represent a crucial juncture in the overall process upon which other activities depend. (Except for signing payroll, of course!)

Think about the critical paths in your organization. It may surprise you to learn what your critical paths are and may reveal some awkward truths about where resources really need to be allocated to meet the mission of your organization.

Though remember that this is more than just needing a lot of hands to help out with a process, it is about a chain of events that definitely depend on the prior step being completed. Needing 10 people to stuff envelopes on Wednesday isn’t part of the critical path if having six people start on Monday will accomplish the same goal of getting it all out by Friday. It is, however, if you are mailing out W-2 tax forms which, by law, need to go out by January 31 and the forms can’t be printed out until Tuesday because the payroll data isn’t available until Monday, because…

The Tao of Kermit the Frog (Be At Ease Making Green)

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Over the last two months, I have found myself returning and pondering a review written by Maria Popova of the book, Make Art, Make Money, by Elizabeth Hyde Stevens. The book uses the example of Jim Henson to inform people’s creative careers.

Popova discusses Elizabeth Hyde Stevens’ use of Jim Henson as an example of a person who balanced himself between artistic and commercial success. In particular to “debunk this toxic myth” [that] …tells us art is necessarily bad if commercially successful, and commercial success necessarily unattainable if the art is any good.”

The book apparently start out talking about Henson’s 1968 Muppet appearance on The Ed Sullivan Show that sets muppets chanting business jargon against those chanting idealist credos. The idealists knock the business muppets down, but soon begin to take up their jargon.

http://www.youtube.com/watch?v=97iZQvyPinQ

Stevens notes that in 1968 Henson was doing commercial work for Getty Oil, IBM, Oscar Mayer and owned a print making business. He started working for Sesame Street in 1968, but didn’t decide to stop making commercials until 1969.

I didn’t take much from the stories about Henson being a capitalist who also walked around barefoot and got together to “sing, laugh, and play with puppets in the kind of collectivism that hippies celebrated.” The social dynamics of that era have passed and there is nothing to be gained by artificially trying to recreate that environment for yourself.

What did catch my attention was a comment made by a collaborator that Henson never saw the money as an end.

“..Fraggle Rock producer Larry Mirkin, who worked with Henson:

He viewed money as energy, the energy that makes concrete things happen out of worthy ideas. Money was not an end in itself. It could provide physical infrastructure or it could help him hire other artists and technicians to realize a nascent idea. I don’t ever recall him being the least bit concerned or afraid of money or obsessed by it, which many people are. It just wasn’t what drove him — at all.

Apparently an artist’s inability to disregard money as an end and find the balance between creative freedom and commercial success is where the perception of art being tainted by money originates, according to Stevens. Finding that balance and resisting the fear or obsession with money is a difficult skill to master.

It didn’t initially occur to me as I wrote this entry, but the Muppet Show might have reflected Henson’s outlook. It was set in an old dingy theater and there were occasionally plotlines where Kermit was worrying about paying the rent, but it wasn’t a constant plot point and the Muppets never seemed to be starving artists. (Granted, they didn’t have to worry about “being stuffed” at the end of the day.)

It always just seemed like a place Kermit was running to give his friends a place to express themselves, from the borderline inept Fozzie Bear and Gonzo to the hard rocking, enthusiastic Dr. Teeth and the Electric Mayhem.

What I appreciated was Popova’s closing paragraph,

“…concept of “selling out” is just as oppressive as the very commercial ideology which it purports to defy, and that pitting doing good work against doing well robs culture of its dimension, flattening both art and financial stability into mere caricatures of real life.”

I liked the thought that extreme devotion to any ideal, whether it be art, money, fame, justice, education, becomes a “caricature of real life,” despite the frequent insistence that we are living authentically.

Do U.S. Arts Suffer From A Lack of Working Class Voices?

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Earlier this month, The Independent asked “Are drama schools just for the middle classes?” The question lead a story about a youth program in England that seeks to provide training regardless of social class. The article cites:

“The domination of public school accents on stage and screen was already raising concerns about a thinning of the acting profession’s social spectrum…”

and later

“Dominic Dromgoole, the artistic director of Shakespeare’s Globe, describes the lack of working-class children in the industry as a “real worry”, arguing that English theatre’s portrayal of the proletariat is what makes it distinct from its French and German counterparts.”

I tried to think about whether there is a similar concern in the U.S. about a lack of representation from all social strata in the arts.

There is an ongoing conversation that all children be exposed to the arts and be taught creative expression in school. While affluent communities are no guarantee of arts education in schools, there is a better chance of experiencing the arts in an affluent school district.

There has been concern expressed that only those with means of support are able to participate in a career enhancing internship experience. Certainly, living in certain cities provides more opportunities for employment and ability to contend with the higher cost of living may be a function of social class.

What I haven’t seen a lot of discussion about is whether there are enough actors, dancers, musicians and visual artists emerging from an appropriate cross-section of social strata. I am not sure if it is a problem, much less if anyone feels the situation is a detriment to our cultural landscape.

My first inclination is to think that the environment in the U.S. is inadvertently democratic. It is so difficult to be able to support yourself as an artist, those privileged with an extensive arts education may not enjoy a significant advantage in becoming employed in their area of study over someone with less training. As a result, few people mutter about opportunities lost to someone with a prep school education.

Is this something to examine and be concerned about? When we talk about programming not connecting with today’s audiences, could it be a result of training too many artists who come from the same narrow social strata as the audiences?

Or are people from a good cross section of society being trained and the problem is, as we often say, that those with the money have had the greatest influence on what new artists are being taught to perform?

The Kids Are All Right

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I am currently attending the Ohio Arts Presenters Network conference so I don’t have the time to write a lengthy post tonight.

However, one thing that impressed me (other than the fact they do the best job of feeding the attendees than any other conference I have attended). I have been to a number of conferences where the artists’ showcases were either only attended by conference attendees and showcases that admitted a public audience as well as the conference attendees.

This morning however, the conference scheduled all the youth/school performers back to back in a single block and then invited about 100 or so school kids to attend. The theatre director explained to the kids that they were going to see a new performer every 12 minutes and that their reaction would help people decide what performers were really good.

One of the agents commented how smart a move this was because these artists needed an audience of kids. Many of their high energy frantic performances would likely fall flat on an entirely all adult audience.

I will admit, the kids’ presence was helpful and from the comments we overheard while left, their evaluation about which performer was the best matched that of most of the agents and presenters I spoke with throughout the day.

With a lot of family shows, you have to ultimately convince the parents or teachers that the show is worth seeing because they control the money and transportation. However, the kids have both the power to influence the parents, and in this case, performing arts presenters, that something is worth seeing.

Little Points of Pride

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I didn’t know what to write about today. I have a bunch of articles bookmarked, but I haven’t read enough of any of of them to do them justice. I have a bunch of stories I want to draw instructive points from, but they involve people who work with me or rent from me so if I talk about them at all, it will be after some time has past.

What I have decided to do is talk about something I am not responsible for but I feel a great deal of investment and pride in. Talking about what other arts people are doing well seems like a good topic for a Wednesday.

Last week the gallery in my building opened a show by the artist Jimi Jones, and I have really been pleased with the whole experience.

The artist was great at the opening, taking people around to talk about the pieces, asking them questions about what different elements made them think about, telling them that their feedback would help guide his future work. I appreciated that he introduced the concept of interactivity between the artist and the viewer since many of the attendees were students.

He also showed up early the next day to talk to another class before running off to his next show. I got a chance to speak with him and ask him questions about his work and he was just as gracious and engaging as he had been the night before.

I got a little bit of an ego boost the evening of the opening when the directors of the local museum commented that they had tried to get the very show our gallery was presenting at a museum they previously worked at but met a lot of resistance from the board and staff.

You have to admit, there is always a little thrill with even the illusion that you are a bit more progressive than someone else.

What I also appreciated was that despite the reputation that young people today aren’t really engaged with the arts as much as they are with their phones, there were a large number of students who walked around with the artist for the better part of 90 minutes while he moved to and fro between the different works. I think he tired out before they did.

One of the visual arts faculty has brought at least five different classes into the gallery that I have seen and gotten her students engaged in a conversation about the art.

There is furniture made from a lightning struck tree in the lobby just outside the gallery and I often sit there and read during lunch. The best conversation I have heard the classes in the gallery have so far included the students’ disbelief that the artist is in his mid-50s rather than a 20 year old based on the contemporary subject matter and feel of the works.

None of this may seem like a big deal to some of you, but I have never worked in an arts center with an active gallery and so many interesting pieces of permanently installed visual art. We don’t have a large gallery, but its presence contributes to the vibrancy of the whole building.

As I said, other than unlocking the door and making sure audiences to our shows could see the sign directing them upstairs to the gallery, I haven’t been involved with any of the decisions that lead to the presence of this work. But I do take a lot of pride and ownership in it being here.

Passion vs. Engagement

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The Drucker Exchange quotes an article in Bloomberg Businessweek claiming “truly passionate U.S. employees” make up “a scant 11% of the workforce.”

My first reaction was to wonder if the arts had a higher percentage of passionate employees than most sectors. The Drucker Institute piece mentions the responsibility of the employee to essentially manage their own careers because companies won’t do it for you.

But it also mentions the need for companies to provide an environment which allow passionate people to thrive. This has been a frequent topic recently in respect to the work-life balance employees at arts organizations seek in addition to their desire to make a difference.

“And yet, for all this, Drucker also recognized that it wasn’t simply a matter of employees seizing responsibility. It’s up to their employers to provide the systems and processes and culture for them to be able to do so. Heavy-handed, top-down organizations—those that “rest on command authority,” in Drucker’s words—don’t create the right dynamics for passion.”

When I looked at the Bloomberg article, I was intrigued by the distinction they made between a passion and engagement.

What’s the difference between passion and engagement? Employee engagement is typically used by organizations to figure out if workers buy into the company’s goals, if they like working for their manager, if they find the company sensitive to work/life balance issues, etc. That serves companies well when they want to scale and have workers “engaged” in the task necessary to expand their particular corporate silo.

The passionate worker—the metaphor Deloitte employs is “the passion of the explorer”—are those who view new challenges as opportunities to learn additional skills. That attitude becomes essential, the consulting firm maintains, because the typical work skill will be outdated within five years. “These people are driven to develop new skills at an ever rapid pace and are thrilled by it,” Hagel says. “Passionate people are the most agile.”

Once you think about it, engagement is a different aspect of employment from passion. You can feel engaged by your company and the environment and opportunities you find in your work, but not necessarily be passionate about advancing your skills and knowledge.

An engaged person could advance within the company by performing excellently, but not necessarily advance the company the way a passionate person will.

But a passionate person may not necessarily advance in the company hierarchy. Bloomberg cites the Andon Cord on the Toyota assembly line which any line worker can pull to stop the line and gather the workers when there is a problem.

Like Toyota though, a company needs to create an environment and culture in which passion is valued.

The end of the Bloomberg article notes that those in marketing and management were more passionate than those in accounting and customer service, as were those making more than $150,000.

However, the Toyota example shows that it can be cultivated at all levels of an organization. (And, one hopes, at arts salaries.)

Info You Can Use: The Writing On The Walk

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So tonight is the first event in the season at my new job, a concert by a group called Cordis which bills their music as chamber-rock.

Now if you are asking, “what the heck is chamber-rock?” thank you very much. I actually used that question as the basis of my advertising campaign for the show because I figured nearly 100% of our audience, including our subscriber base, would be wondering the same thing.

That question was posed at the start of our press releases. I bought time on an electronic sign at the intersection of two major roads that flashed the “What the Heck” question on one screen and then provided contact and web information on the next screen.

A couple weeks before the show we distributed posters around campus and town. Then a week prior to the show, I went out early in the morning with sidewalk chalk to write the “What The Heck..” question, and a web address that contained information and videos, around campus and around town near the businesses that accepted our posters.

I didn’t write it directly in front of the businesses’ doors out of concern that they might find it annoying. (I was more direct on campus.) But I did put it on a general area close enough to the business that anyone entering the business had an opportunity make a connection between the sidewalk chalk and the poster.

Near the museum and the library, I took a slightly different tack and included a suggestion that people go in to find out more. My intent being to send people in to explore those organizations when the might not normally do so.

Here is a sample:

What The Heck Is Chamber Rock

I know this is hardly a groundbreaking idea and it isn’t suited to all performances. But the content of this performance lent itself well to having a little fun.

I will admit that it didn’t seem to spur much increase in advance single ticket sales. I suspect there are a number of other issues at play like price and timing that factor into that.

Walking around campus, I did see students looking down at lot, but it was mostly at their phones rather than the sidewalk writing. Though I did catch a couple stopping to read, there is a decrease in situational awareness to contend with these days.

So I am happy to (pun intended) chalk this up to generating awareness and good will in the community than anything else.

Old School Community Engagement

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Apropos of my post yesterday about community engagement, the term has so recently been bandied about as something arts organizations should aspire to, it is easy to forget that it isn’t a new idea.

Bread and Puppet, for example, turns 50 this year. They started out in the streets, in the community giving people bread alongside the performances and involving members of the community in their performance.

They may be viewed as agitprop rabble rousers, but the philosophy founder Peter Shumann espouses about his work pretty much parallels the current thought about how the arts should be integral to a community:

“We give you a piece of bread with the puppet show because our bread and theater belong together. For a long time the theater arts have been separated from the stomach. Theater was entertainment. Entertainment was meant for the skin. Bread was meant for the stomach. The old rites of baking, eating and offering bread were forgotten. The bread became mush. We would like you to take your shoes off when you come to our puppet show or we would like to bless you with the fiddle bow. The bread shall remind you of the sacrament of eating.

We want you to understand that theater is not yet an established form, not the place of commerce you think it is, where you pay to get something. Theater is different. It is more like bread, more like a necessity. Theater is a form of religion. It preaches sermons and builds a self-sufficient ritual.

Bread and Puppet’s Cheap Art Manifesto, written 20 years ago, further echoes current sentiments about the value of art.

Cheap Art is not an easy life style though. While the group has endured for 50 years, they haven’t amassed a fortune in the process. From what I have read over the years, their work is fueled as much by passion and sweat today as it was 50 years ago.

The article I link to about the 50th anniversary, suggests Schumann doesn’t feel he has made the impact he had hoped.

While it probably isn’t in the direction Schumann had hoped, his work did have an impact on me. When I was an undergraduate in the late 80s, Bread and Puppet was invited to work with the students to create a performance. If I recall correctly, the piece was protesting the destruction brought about by damming a river to build a hydroelectric plant.

But what impressed me was Schumann’s ability to improvise his show according to the facilities and number of people he had available. My conception of plays to that point was based in the execution of concrete set of lines, stage directions and set pieces.

I recall that the school hadn’t been able to recruit the number of students he had asked for. I thought Schumann would be angry—again based on the idea that shows required a specific number of people. But he and his team just made do and we got an opportunity to work with those great larger than life puppets. The result was pretty visually interesting. (Yeah, I know he didn’t invent improvised performance and the revelation would have certainly come at some point.)

I didn’t go on to protest the construction of environmentally unfriendly projects, but I do still have a poster and the experience has informed programming decisions I have made.

I presented long time Bread and Puppet collaborator, Paul Zaloom at one point. And my college experience with Bread and Puppet was the basic inspiration for a site specific work I commissioned in conjunction with another performance group to provide a similar experience to another set of students. A fair bit of the work I have done in recent years has been about providing a venue for local artists to give voice to elements of their community.

I am sure the memory of that one weekend working with Bread and Puppets has contributed to my conviction about the value of the arts as practice and experience.

At some point in our lives, maybe we all need an encounter with a madman with wild hair who comes with challenging ideas in one hand and a loaf of bread offered in the other.

I was about to suggest that it would be good to sometimes be that madman for our communities, but I realized it takes experience to make the product in both hands palatable.

Info You Can Use: Resources For Developing Community Engagement

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I have been reading a fair bit lately accusing arts organizations of paying lip service to the concepts of connecting and building relationships with the community. The suggestion is this is something of a euphemism for “what is the least I have to do to convince people to see my show?”

While there may be some truth to this, there are a number of arts organizations who sincerely wish to forge stronger bonds with their communities.

The Association of Performing Arts Presenters recently released a resource for those wishing to develop community engagement activities.

The 14 members of the Leadership Development Institute, comprised of presenters from across the country developed the content for “A Cooperative Inquiry: How Can Performing Arts Organizations Build and Sustain Meaningful Relationships with Their Communities?”

They organize the content into the following areas:

Making the Case – Why is it important to know and connect with community?

Building an Organizational Culture – Why is it important to integrate community engagement into a presenter’s mission/strategic plan?

Connecting with Your Community – How should geographic, socioeconomic and political realities of the community inform an organization’s approach?

Involving Artists – How should artists – who are key stakeholders in the arts ecology – be involved in connecting their work with communities?

Evaluating Impact – How can evaluation serve internal learning and enhanced community engagement?

The material gets the old Butts in the Seats seal of approval because it offers practical solutions. Being part of the Leadership Development Institute requires that you discuss the theories, go back and try to implement what you discussed within the context of your organization and then come back and report to the whole group.

As a result, most of the five areas listed above ends with a “How It Works In Practice” section discussing what did and didn’t work for some of the participants. Each area also has a worksheet associated with it to help guide discussions and planning.

The areas that I read with the greatest interest were the first two, making the case and building organizational culture. It seems to me that if you don’t have a clear understanding of your goals and investment by the staff, all your efforts are likely to come to naught.

I liked the five sample generic case statements they provided because they ran the gamut from invoking Aristotelian ideals to the short and practical,

“Unless our arts organizations continually evaluate our missions and evolve our programming to reflect the communities in which we serve, we run the risk of becoming irrelevant and impotent as a force for social and cultural change in our cities.”

I also appreciated that there was one specifically geared to university campus based art organizations.

When it came to making statements about who the community you served was and who you would like to connect to, I liked their suggestion that an arts organization work a little backwards and start by examining a performance or event that you deemed culturally successful and determine what made it important and relevant.

This appealed to me because so often statements about mission and who you serve are very aspirational. That is how it should be.

But often looking at these statements in the context of an event you feel was successful might contradict some of that self-image if the community you think you are serving well isn’t participating in your greatest successes.

On the other hand, you may discover that you have made greater strides in serving a community than you imagined when you recognize that what you identify as the culturally successful event, while not the best attended or financially rewarding, has had the deepest impact in the community. This may manifest in a hundred small ways that aren’t directly recorded on a balance sheet.

When it comes time to try to build organizational culture around the idea of community engagement, that culturally successful event can provide a great starting point.

Staff can be dubious when new initiatives are introduced so having an example of an event that everyone is proud of provides a set of shared values from which to start a conversation about other efforts in which everyone can feel some degree of investment.

Drama Is A Choice

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You may have heard the phrase, “He who yells first, loses.” This is a rule that is often used in beginning acting classes because anger is an easy emotion to go to when faced by the obstacles presented by the other people in your scene or exercise. In order to force the student to explore and exercise all the options available in human interactions, anger is often removed as a choice.

In many instances in real life, this is also the case. Exploding with anger often indicates that a person feels they have lost control of the situation and are trying to reassert control by overwhelming everyone with an exhibition of rage.

Sometimes, people use crying to achieve the same effect. In either case, there is some degree of drama involved.

Seth Godin reminded me of all these things in a recent post where he essentially says people can only process so much drama before a sense of equilibrium is established that allows them to continue to function in the face of it all. (And unfortunately, as we know, if it is a slow news day, people will create a high sense of drama to fill the vacuum.)

The last line is what really drove it home to me.

“But understand that drama is a choice.”

Arts organizations often operate in a sense of crisis and impending doom. It is easy to forget that some of it is of our own making and a result of the way we choose to perceive and process the world around us.

In fact, there was a recent segment on This American Life that dealt with the personal narrative a Bosnia refugee told himself about all the lucky breaks he had received which lead to his current success.

The high school teacher he credits with giving him the one critical break that allowed him to become a renowned economist says his perception of the entire situation and the seminal incident are almost wholly incorrect. However, it isn’t long before he starts to reweave his narrative to support his belief he has benefited from a long series of lucky breaks.

You Wanna Come Upstairs And See My New Etchings?

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There are days like today when I simultaneously feel invigorated to be working in the arts and grossly inadequate for having been remiss in forging relationships and participating in other arts disciplines.

I went to the local museum today to ask them to put up a poster for a show we are going to be presenting in a couple weeks.

I ended up in the executive director’s office briefly chatting about an email I had sent suggesting possibly collaborating on a grant, though I only had a vague idea for a project.

The artistic director  burst out asking if I had wanted to see some pieces they had brought back from New Orleans for a show they were going to put together. Suddenly I found myself in an area of the museum I didn’t know existed looking at African ritual masks and other works.

Apparently a university in New Orleans (I believe it was Southern University of New Orleans) has long been the beneficiary of doctors at various hospitals around New Orleans who have brought back works from research trips to Africa.

The university campus was damaged by Hurricane Katrina and now the building which housed these works was about to be renovated. Rather than store the works in a warehouse for the next few years, the university is placing the pieces in the custody of our local museum. The museum in turn is going to organize the works into shows that will be lent out to other museums.

Most of the pieces are still boxed up, but I was fascinated by the stories of the pieces conveniently at hand they were showing me. In my excitement at having the opportunity, I also felt some regret that I had neglected to really explore the visual arts until the last five years or so.

Granted, I recognize that the experience I was having was as much a confluence of personalities and opportunity as my having taken the initiative to make that first visit to the museum. Not every performing arts facility manager is going to be able to walk into a museum and establish a relationship with the directors that results in an exclaimed invitation to explore the contents of shipping boxes.

(Though I had the romantic Indiana Jones-esque notation of wooden crates with artifacts nestled in excelsior versus the rather mundane Uhaul shipping boxes and bubble wrap.)

The dynamics may not exist where a performing arts director can walk into the Museum of Modern Art in NYC and get a backstage tour of the conservators’ workshops.

Still, the overtures for these relationships probably don’t happen enough. I bet Nina Simon would be all over the right opportunity to collaborate with a performing arts organization around Santa Cruz. Maybe this sort of thing hasn’t happened as a result of a sense of rivalry, perhaps out of disinterest, or maybe like everyone else, a sense of intimidation of an unfamiliar art form.

I think we are all getting the sense that the time when we can comfortably work isolated from each other is coming to a close. At the very least, an improved understanding of the flora and fauna of the greater arts ecology is going to be necessary.

Even if they never find a project to work on with each other, arts people from different disciplines can provide useful feedback to one another.

For example, after hearing the interesting story about each of the pieces, I told the directors I hoped they would include that in the display rather than a small plaque saying “Female Rite of Passage Mask, Ibo Society.”

They already intended to have a much more descriptive display, but I think it is valuable to have someone else reinforce the idea that the story is interesting and important to the enjoyment of a piece. Seeing someone enthusiastic about their work can be infectious and energize you about your own.

And if your colleague is excitedly babbling about something that seems entirely obscure and arcane to you, a close relationship can allow you to point that out and guide them to a more accessible discussion of what is interesting about the piece. You are enough of an outsider to be confused by challenging terminology a colleague in their discipline might not catch, but enough of an insider to know where to start providing guidance.

And of course, you can get a new perspective on your own practices. I implied not liking the sparse plaques in museums, but there is a debate in visual arts circles about how much and what type of information to provide and how much to leave up to the viewer.

Have you ever thought about whether your performances are helped or harmed by the amount of information you provide audiences?  As an audience member/viewer does it affect your enjoyment to learn that your interpretation of a work is diametrically opposed to that of the creator? Would you be happier not knowing?

What Will You Do If You Win?

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Economist Alex Tabarrok has written about the fact that the primary activity of firefighters is no longer fighting fires. Fires are less frequent than in the past thanks to building codes and other preventative measures so municipalities are finding additional tasks for fire fighters to perform.

What caught my eye was his comments:

“…explains it in terms of what’s called the “March of Dimes problem.” When polio was defeated, the March of Dimes, started under Franklin Delano Roosevelt to combat the disease, suddenly had no reason to exist. “They were actually successful, and it was something they never planned for,” said Tabarrok. “But instead of disbanding the organization, they set it onto a whole bunch of other tasks…and so it’s kind of lost its focus. It’s no longer easy to evaluate whether it’s doing a good job or not.”

This immediately brought two things to mind. First, that this was a good illustration of the value of embracing the idea of building an expiration date into your organization at the time of formation.

The other thing it evoked was the oft expressed warning against chasing funding for projects outside the scope of your core purpose just because the funding exists. Not only does it cause an organization to lose focus, but as Tabarrok notes, it is difficult to evaluate if your work is really effective any more.

It occurred to me that one of the benefits of building a planned expiration into your organization is the ability to declare a win. That is something that non-profits don’t often get the opportunity to do given the way they are often structured.

If you read about the vision behind arts organizations with expiration dates, achieving the expiration condition doesn’t necessarily need to result in an absolute dissolution.

In many cases, it can just be an opportunity to reorganize a similar group of people to address a new project without feeling an obligation to perpetuate anything from the previous entity. In many respects, it contributes to organization evolution by discarding what didn’t work or is no longer relevant and allowing experimentation with some new ideas.

Stuff To Ponder: Quantifiable Data Is For Other People

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I recently got a little lesson in how easy it is to apply criteria to other people that you resist having applied to yourself.

This weekend I was listening to a recent episode of This American Life which was covering the efforts of an organization called Give Directly which gives money directly to the poorest people in a country, in this case, Kenya, on the belief that they know best how to spend it.

Despite all the problems you might assume might arise, things seem to be going very well with the program.

Still, the founders were all grad students at MIT and Harvard so they are all about hard data. They weren’t satisfied with the anecdotal evidence of outcomes they found in their research. The organization is doing exhaustive research conducting surveys that take an entire day to administer to measure the differences in outcomes between those who receive funds and those who don’t.

This American Life also talked to people from Heifer International who give cows and training raising and caring for them, to people in developing countries. Their program sound incredibly beneficial. The cows are so big and healthy, the reporters talked about how intimidated they were by them.

The reporters mentioned that the people at Give Directly would like charities like Heifer International to do studies to determine what program design was most effective. The reporter asks a Heifer representative (around 30 minute mark) if they would consider giving cows and training to one village and then give the money they would spend on cows and training, to another village to see what was more effective.

The woman representing Heifer said that sounded too much like an experiment and you can’t do that with the lives of real people.

The reporter says he imagines the Give Directly people would respond “that we have to do experiments because that is the only way to figure out the very best way to help people.”

The Heifer representative spoke about it not being that linear and that there are some elements that are not easily quantified by the limits of data.

I immediately found myself siding with the Give Directly people. You are never going to be able to serve everyone who needs help. So if you are providing cows to one village and money to another, at least you aren’t setting up a control group that doesn’t get anything beneficial which is the case with most experiments. (control group getting sugar pills, other group getting the medicine).

And actually, that is how Give Directly is conducting their study–with a control group that doesn’t receive any support at all.

However, it only took about 15 seconds to realize that I was hearing very familiar language being used. How often have people in the arts talked about the benefits of what they do not being easily measured and provided anecdotes about smiling faces and lives changed? I know one acting teacher who yelled at a curriculum committee for trying to apply concrete measures to his classes.

Just recently GuideStar, Charity Navigator and the Wise Giving Alliance got together to ask that overhead not be used as a metric for deciding what charities to support.

Yet with the increased focus on quantifiable results with things like K12 test scores and college four year graduation rates, Give Directly’s model may become a more prevalent one in the future.

The good news is that they give money without any application process or strings attached. The bad news is that it is according to their own criteria.

A grass roof on your house qualified you to receive support from Give Directly in Kenya. If you had a better roof, you didn’t receive any money. A very slim distinction the story admits, between the very poorest and the slightly less poor.

I think we can all admit there are inefficiencies in the way non-profit arts organizations are run that could benefit from good evidence based criteria. However, I don’t think it is a self-deceptive rationalization to believe that what is effective for an art organization in Chicago will be quite different from one in the rural southwest.

This is not to say groups like Give Directly will formulate a one-size-fits-all giving formula. However, I wouldn’t be surprised if hard number results become viewed as an increasingly more important measure of success.

As I wrote about two years ago, Warren Buffett’s grandson, Howard Warren Buffett, has been talking about non-profits merging to become more efficient and solution oriented instead of problem oriented.

Warren Buffett’s son, (Howard Warren Buffett’s uncle), recently derided what he called “The Charitable-Industrial Complex” which criticized transplanting solutions with “little regard for culture, geography or societal norms.” He too calls for a better way of doing things.

Both are more directly referring to work that is being done in the developing world, but criteria applied in one sector will inevitably migrate to another. Talking about the unmeasurable benefits of the arts is only going to so convincing. It would be wise to acknowledge problems, pay attention and participate in the conversation so that others are not proposing solutions for you in your absence.

Of Blogs and Boards

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So Minnesota Orchestra Association CEO Michael Henson declared that “blogs are senseless and must be ignored,” and he is right.

At least in the same sense that people think Congress is ineffectual but approve of their own representative. People don’t value blogs themselves, they value the people behind them.

Lynn Harrell hardly posts on his blog, but because of his stature when he posted about Delta taking both his cello’s and his frequent flyer miles, it raised such a ruckus there were newspaper articles about the situation and a segment on the Colbert Report.

The same is true for Bill Eddins, he doesn’t post often, but when he does, people respond.

Drew McManus doesn’t get cited as an expert solely by sitting in front of his computer typing away, he is out there consulting, speaking at conferences, giving interviews…and writing interesting things on his blog.

Emily Hogstad wouldn’t have garnered so much attention about MOA’s pre-emptive domain squatting if she hadn’t developed trust with years productive and interesting work.

Were blogs not to exist, these people wouldn’t be any less smart, talented and worth listening to. The blog medium just makes it easier to do so.

In the same vein, people don’t give to organizations, they give to people. Michael Henson seems to have either forgotten or been unaware of that fact.

Except in this case it is the reverse of the situation with Congress. People don’t value the individual musicians, but they value their relationship with the assemblage of musicians as a whole.

And perhaps unfortunately for Michael Henson and the MOA board, people don’t just value their relationship with the current musicians, but those of the past as well. Henson and the board may think they are bringing a recalcitrant bunch of musicians to heel, but by shutting down the season, they are interfering with a Minnesotan sense of pride in their historical support of arts and culture, including the Minnesota Orchestras of the past.

Now you even have Minnesota Governor Mark Dayton making a statement about the window closing on the two parties after having remained voluntarily quiet on the subject for months.Since there have been calls for the orchestra to return state monies, this may be a harbinger of things to come.

It is heartening that when we have had so many government officials telling artists and organizations what sort of art they should create, the subtext of Gov. Dayton’s remarks is basically to just get back to making art.

There is a conceit expressed by theatre technical staff where they say about actors, “without us, they would be performing naked in the dark.” This ignores the fact that theatrical performances don’t have to occur in a dark room outfitted in fancy costumes.

Sure, audiences LOVE the spectacle, but give them the option of a sun lit live performance in the middle of a cow pasture or an opportunity to listen to a recording of that same group in a 2000 seat concert hall accompanied by a spectacular light show and see where they go. Even if the tickets to the cow pasture are more expensive, people are going to choose the live show over the light show.

Orchestra boards are making the same mistake. They think their job is to get a musical performance for as cheap as possible, but people prefer the substance over the reasonable facsimile.

Now the question of whether people prefer orchestra music over something else is one of programming rather than labor and organizational existence.

Orchestra board members may be important people individually, but as a group they are subsidiary to the musicians themselves. Just as people only come to see the light and costumes in the context of a performance, no one comes to an orchestra concert for the board members.

When board members are feted for the great work they did for the orchestra, it is due to the delight the orchestra brought. The board made it possible for the musicians to deliver that delight, but the board is not the source of that delight.

Boards are praised for helping to construct, support and build arts organizations. Not for making them less. No board has ever been praised for their courage in cutting the oboes.

Boards, like blogs are meaningless of themselves and only gain value by dint of the talent of the people behind them.

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The Minnesota Orchestra cross-blog event is a collection of more than a dozen bloggers, musicians, patrons, and administrators writing about the orchestra’s devastating work stoppage. You can find all of the contributions in the following list and the authors encourage everyone to participate by sharing, commenting, or publishing something at your own culture blog.

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Founder or Flounder? Being An Employee Is Okay

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Hat tip to Jari-Pekka Raitamaa who tweeted an article about mistakes people make when considering founding a tech start up. It occurred to me that the same basic advice could be given to people thinking about founding an arts company of some sort.

The basic premise of article by Jolie O’Dell, Stop founding! 10 signs you’re ‘employee material’ is that many would be founders need to get some significant experience working in a company before they decide to start one. And even then, they may be better suited staying as an employee.

You’ve never tried a real job
[…]
If all you’ve tried so far is freelancing, consulting, or agency work, founding is a pretty big leap. You don’t know about how companies run from the inside, about different management styles. You might have trouble forming and functioning in teams.

Why this is bad for founders: Founding requires commitment and longevity. Regardless of your C-suite title, in day-to-day operations, you’re functioning as a team lead responsible for managing a small crew of professionals. Experience in management with a corporate safety net is a boon.

Along the same lines, if you have only worked as a performer or only done short term administrative work for an arts organization, you may not have the skills and endurance to lead a small group through the rough formative years of the company.

You’ve already failed at one or more startups
We fetishize failure in the startup community, and we especially fetishize failing quickly. But regardless of the lessons you learn or the network you build, failure is still a bad thing.

In and of itself, failure is the universe telling you that your idea wasn’t good enough.
And it’s got nothing to do with execution. It’s your idea. Twitter was really poorly executed at first. It succeeded. Ditto for Facebook and lots of other consumer software. Ditto for a lot of programming languages. You can have wiggle room in execution for a truly great idea.

Why this is bad for founders: A string of bad ideas is more than just “throwing [stuff] at a wall and seeing what sticks.” It might be a sign that you’re jumping in too deep, too quickly. Fail at a few side projects, if you must. But be cautious about rushing into a new venture with nothing but failure under your belt.

The bit about fetishizing failure and failing quickly and often caught my eye (so my emphasis) because non-profit arts organizations are often criticized for their conservative approach and unwillingness to take chances and flirt with failure. To some extent, it may be to your credit to have embarked on a new endeavor and failed.

Still it is easy to fail as a result of ill-informed and conceived choices. The article makes good points about making sure you have learned from your mistakes before proceeding.

You can’t design or code (Translate as “You Can’t Directly Contribute To The Product”)

Lean startup culture says you need three archetypes for a startup: a developer, a designer, and a hustler. Traditionally, the hustler does biz dev, sales, hiring, and management tasks.

But what does a hustler do at a founding-stage startup, really? It often turns into long hours for long hours’ sake, lots of meetings with few outcomes, and boatloads of cheerleading and enthusiasm for a business that’s generating no income and has few or no users.

If you can’t pinpoint your exact skill set — and if your skill set isn’t unique, valuable, and directly related to product creation — you might want to take an employee position at a later stage company.

Why this is bad for founders: Creating a minimum viable product is often Task Number One at a lean startup. Your salary shortens the runway for such a nascent company, and you can’t sell, aka “hustle,” against a product that doesn’t exist yet.

While it might have been good to trim this one down, the bit about the hustler putting in long hours for long hours sake and doing a lot of cheerleading struck a chord.

True, the crucial function in an arts organization ends up being fundraising. But I am pretty sure the time is coming soon if it hasn’t arrive yet, given the expectations created by Kickstarter and its ilk, where it will be difficult to raise any sort of funding without some sort of interesting product example.

I suspect people won’t be as willing to give based only on the idea of a promising group creating good art. Unless you are in a position to pitch in and produce from the get go, your presence may be a hindrance rather than a help.

Paul Allen and Bill Gates didn’t bring Steve Ballmer on to run the business side of Microsoft until five years after the company had been founded and provided its first piece of software.

The arts are already full of people working unnecessarily long hours, don’t add yourself to their number.

Which leads to the next point:

Your big idea is unoriginal

[…]
If the market is saturated with variations on your idea, back slowly away from your drawing board and wait for your next big idea.

Why this is bad for founders: With too many competitors come too many problems. You might not be able to wedge your way into a crowded marketplace. Or you might get suddenly squashed by a drawn-out patent or other IP lawsuit.

Along the same theory that people probably won’t give to groups without a demonstrable product, new funding for old ideas and methods of producing art is probably not long for this world either.

Again, along those lines…

You don’t know what you want

Why do you want to be a founder? This is brutally difficult territory and requires immense passion and Herculean dedication.

Scratch that: It requires Odyssean dedication. You’re on a quest with no end in sight. Every task seems impossible. There are new difficulties around every corner.

So why the heck would you want to do that?

If you don’t have a clear vision, if you’re only running on the heady fumes of startup mania, you will most certainly fail.

Why this is bad for founders: Enthusiasm only goes so far. Only a heart and mind obsessed with a specific mission will be able to sustain you through the hard times that await you.

Again, founding an organization out of simple rejection of the current choices isn’t enough. Your vision can’t be predicated on, “We will different from them and do it better.”

What does that look like in practical terms? It isn’t enough to say you will be nimble and more responsive to change, you have to have an idea of what practices and infrastructure you need to have in place to make it happen.

The other signs Jolie O’Dell lists that I haven’t expounded upon are pretty apparent or closely related to the points I have already made: “You’re young and/or inexperienced”; “You have no network”; “You get bored really quickly”; “You have no net worth”; “You’re the primary breadwinner of a multiperson household.”

I am not saying people shouldn’t found new organizations. It seems pretty clear we need new ideas and new methods. These are just some important things to consider before you undertake such an endeavor.

The Long Arc Of Artistic Growth

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A few weeks ago the directors of the local museum invited me to an after hours talk by an artist whose work was showing in one of the galleries. Apparently the artist had floated the idea of doing a powerpoint presentation, but ended up talking about her work while walking around the gallery.

I am glad she opted for that because listening to her talk about how her process has evolved while referencing the different pieces in the gallery was much more engaging. Once she was done, everyone went scurrying back to the walls to look at the pieces in the context of her commentary.

For the last few weeks I have been wondering if a performing artist could be as effective and engaging talking about their process. A visual artist has a bit of a benefit in this regard.

When the artist I saw speak noted that she got more comfortable with the idea that she didn’t have to include the limbs in great detail when she was really interested in a person’s head and torso, the evidence was right before you as she compared an early work to a later work.

When an actor or musician says they did something one way in the past and now they do it this way and demonstrates the differences, you never know, they could be lying. Also the way they depict their style of performance in the past is informed (and perhaps infected) with everything they have learned since. They can’t perfectly reproduce their past imperfections.

This dynamism is what makes live performance interesting so we certainly don’t want people trying to ossify their abilities. It just doesn’t have the verifiable elements that visual arts have.

Ultimately, primary qualification for successfully talking about your process is being skilled at talking about your process in an interesting way. The artist I saw could have been just as terminally boring without a powerpoint as with.

I was reading an article in Boston Magazine about the incredible lengths to which a musician was going in order to audition for a percussionist spot on the Boston Symphony Orchestra. Every night he was sending excerpts of his practice to Christopher Lamb, the principal percussionist of the New York Philharmonic. At one point Lamb responds,

“in the case of Ravel’s Boléro, a piece with a famously repetitive snare-drum part — “You’re too young, this is too fast for this old guy … relax, be more inviting.’”

After reading that, I wanted to know what did too young sound like, what does relaxing and more inviting sound like?

Would I, as a layman, actually be able to discern the difference or would I need to be a percussionist practicing 20 hours a day as this auditioner was, to even perceive the nuance?

What is the impact on the rest of the musicians if he is playing too young versus more relaxed, and does it have an impact on the enjoyment of the audience? Or is it just the other musicians who will really notice?

If there was a demonstrable difference between the week before and the week after he got the note, (versus comparing how he played when he was 15 versus today), it might be interesting to audiences to learn about “the change that landed me the job on the BSO.” (Well, he isn’t listed as a BSO musician, but you get the idea.)

In regard to theatre performances, they are often intentionally directed in opposition to previous productions so an actor could be equally brilliant at the same role in entirely different ways simply because the productions had different focuses. There can be both maturation of skill as well as an increased flexibility of approach that an actor can talk about.

All this got me wondering if artists conducting performance talks should move beyond talking about what they did to create the present work and talk about that evolution. The frustrations, mistakes and choices that had been made over time might help break down the perception of talent and inspiration being absolute things that are doled out to some and not to others.

People may be better able to identify and connect with artists who talk about a process of misses, self-criticism and evolution that parallels their own experience. Not to mention realizing that careers are not usually made on reality television shows.

Again it wouldn’t work for everyone. Some people won’t be skilled at keeping the conversation from crossing from self-examination and deprecation over to self-pity and recrimination, alienating their audience.

Anyone have examples of artist talks that they thought were done very well?

SoHo On Erie

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In the wake of Richard Florida’s advocacy for the creative class as harbingers of vitality in a city, a number of locales subscribed to the notation with mixed results.

Things aren’t as simple as providing fallow ground for artists, adding a little water and standing back to watch prosperity grow.

That said, I have been watching an effort in Cleveland’s Collinwood neighborhood with some interest. Maybe the long term plan is to spur gentrification and economic vitality, but right now it looks like they are looking to create an artist colony and inject some vitality into a neighborhood.

They adopted the most aggressive approach I have seen in getting artists there.

What initially caught my eye was their offer of assistance with transportation, hotels and meals to artists across the country to help them attend a Welcome to Collinwood weekend earlier this month.

When artists arrived, there were all sorts of tours and activities for them, including an opportunity to check out houses they could buy for $6500 and fix up.

“Our $6,500 house program is a perfect opportunity for artists who want to create their own live/work space and don’t mind putting a little rehab and TLC into their property. We select houses that are in moderate to good condition, houses where rehab costs will be relatively low, and then give artists 6 months to make any necessary repairs to the property. After those repairs are complete, you own the house outright.”

If you aren’t in to rehabbing a house, they will do it for you at a cost that is less than market price–with a $1500 allowance for appliances.

And it appears they may even give you some work to do via grants for community art projects.

I am not sure how many people attended the weekend and it is far to early to know if anything positive will develop since it only occurred a few weeks ago. Anyone who is interested can contact them to get involved.

Obviously I would like to see this succeed. There are Weed and Seed programs where they offer housing to police officers at low prices and mortgages in order to help stabilize communities. I have no idea whether Collinwood is a high crime area or not, I just draw the parallel in order to express a hope that the introduction of artists to communities is shown to contribute to a similar state.

It isn’t enough to feel secure in your community, pride and excitement are important as well.

Breaking Hearts Away From Broadway

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Broadway Producer Ken Davenport wonders why Broadway doesn’t do an American Idol type audition either having open auditions or putting casting directors on a bus to tour the country.

The basis for this suggestion is that it would get a lot of people engaged in the process–not only the people who auditioned, but all their friends and family as well. And they would remain engaged over a longer period of time, keeping the show present in their mind during the rehearsal period, leaving them primed to want to attend once it opened.

“You don’t think all those people that audition in the coming months will be more enthused about watching Season 13 when it rolls around? They’ll tune in to say, “Who beat me?” And they’ll be proud to tell their friends, “I auditioned for that.” By involving people in the process, they expand their audience.

[…]

Why doesn’t every Broadway show have open calls, allowing anyone and their brother, Equity or not, a chance at Broadway stardom? We did it for Godspell, and we had lines around the block (and collected emails). So many people said it was their dream just to be seen for a Broadway show, and they would never forget it, even if they went back to their day job the next morning. Sure it’s a cost, but you don’t think you’d make that back in press and tickets? And just imagine if you found a cast member from that casting net. Oh the articles!”

One of first thoughts was about all those experienced actors that have been honing their craft and hitting the pavement for years. Where does this leave them? What message does it send about the performing arts?

There is a long tradition of unknowns being “discovered” so I am not put off by the prospect of someone getting a lead role with little effort. It has been known to happen. Much the rest of the cast would probably be comprised of experienced people and the producers probably shouldn’t be looking for the lead parts like “You’re The One That I Want” did for the revival of Grease.

My biggest concern is that in an environment where people think orchestra musicians shouldn’t want to get paid for “having fun” performing, an American Idol type process for casting Broadway shows would send the message that just about anyone could circumvent the hard work involved with performance and just walk into a part.

Where most performers work to become suitable to be cast in a variety of roles and shows, the only thing you could say for sure about a person cast in this manner is that they are suited to play this character in the dynamics of this particular production.

Certainly, they might have the ability to do a credible job in many roles. My concern is that the general public would believe that success in this specific endeavor validated their ability to perform well in multiple roles. There is a big difference between what you need to bring to each role. But it will appear that anyone can be a performer after a few hours of competition and coaching.

Best situation would be if the process wasn’t televised because the meat of the casting and coaching process would be edited out leaving people with the wrong impression of the process. After watching someone get asked about the character choices they have made, why they reacted to another person in the manner they did and if they understood the time period in which the show was set, people would get the sense that there is work involved in preparing for a production.

As part of coaching, this makes for boring television. As the basis of biting criticism from a panel of judges, it might be very exciting, but it is rather far from the mind numbing reality of a real audition process. I am not sure anyone is well served in the long term by injecting that sort of unrealistic melodrama into an audition process.

But an untelevised national casting tour that mixed competitive drama with an emphasis on the fact that this was the exception rather than the rule to having a performance career could be productive.

The title of this entry comes from the old saying “There’s a broken heart for every light on Broadway.” I do agree with Davenport’s perception that people would be happy just to have the opportunity to try out for a Broadway show. That could be turned to a constructive end if an effort was made in conjunction with the auditions to encourage people to become more involved with their local performing arts organizations, reinforced the value of a liberal arts education and disseminated the idea that talented people didn’t/shouldn’t need to go to New York, Chicago or LA in order to work.

Of course, my agenda and that of television and Broadway producers probably don’t intersect in a lot of places.

Of Resumes and Job Applications

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I have only been at work for three months, but already they have me on a search committee. When we were meeting to talk about interview questions before human resources gave us the application packets, I took advantage of the opportunity of working with a new group of people to take a quick poll about a pet peeve of mine that I have referenced before– the resume objective statement.

Like me the other people on the committee found it really unhelpful, thought it often felt stilted and unnatural on an already heavily formalized document, were uninteresting, unhelpful to the process and took up too much room on a document that was supposed to be limited to one page.

And this was from people in a cross section of areas from graphic design, finance, athletics and accounting.

I have come to the conclusion that all those guides that tell you to include objective statements on your resume are doing so at the behest of big corporations who use software to screen applicants based on key phrases in the resume. I suspect there are a lot of employers that don’t find the format really enhances their impression of applicants.

In the arts, a little divergence from the standard suggested format can definitely be an asset.

A long time friend recently asked me to look at his resume and it occurred to me that like so many things that involve selling a product, service or idea, it is the story you tell about yourself that really matters.

Because what you will emphasize differs from employer to employer, I generally provide that narrative in my cover letter and leave my resume to provide the supporting details. Often those details need to be tweaked a bit, but the big variation in applications is in the cover letter based on the job requirements and information about the organization my research has turned up.

Still it is important that your resume be able to tell your story on a stand alone basis. A person should get an idea about what things ignite your passion while they determine how accomplished and suitable you are for the position based on your work history.

What sort of frustrates me as a person working in the arts is that the process I often need to follow suppresses the usefulness of 95% of the expressive tools available these days. You often have the option of submitting materials by email now, but the distribution to search and audition committees is generally by printed hard copies which eliminates the usefulness of links to videos and other materials.

From my own recent searches, I know that committee members will definitely check out blogs and webpages. I would see a surge in visits on Google Analytics and have a sense that I would get a call days, and sometimes weeks, before it was made. It is more difficult for a committee member to accurately type in the URL for a YouTube video.

Sure you can set up a webpage with appropriate links and direct people there. But it is much more organic to be able to cite a project and immediately provide a link to it.

It is also difficult to set up a custom website with an easy to enter URL for every job application you send out. You don’t want to apply to a Children’s Theatre and send them to a site that includes so many links to other types of projects that the employer gets the impression your passion really lies elsewhere.

I am vaguely aware that visual arts organizations make more direct use of digital portfolio review in hiring. I wondered if anyone in the performing arts was conducting their searches in a way that really took advantage of all the available technological opportunities.

Likewise, I wondered if anyone that had recently applied for a job had managed to leverage technology to their benefit as part of their initial application.

One option that just occurred to me would be to create a personal URL for each job search so that each employer only saw the materials you wanted them to see.

Embracing The Feedback Loop

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A few months back, Seattle based artist Clayton Weller, wrote a piece addressing what he feels is a self-limiting outlook held by many artists that theatre is dying and there is no money out there. He confesses to having embraced the same outlook until he worked for a start up company.

Now he advocates for every artist to work for a start up in order to adopt their more nimble outlook. (my emphasis)

When you say the word “business” to someone, especially an artist, they automatically assume you’re talking about something stuffy, rigid, uncompromising, and [insert horrible adjective].

You say “business” but they hear “bureaucracy.” THEY ARE NOT THE SAME THING!…

To eschew something because it can be done poorly, is a disservice to yourself, and might rival einsteins famous definition of insanity (look it up plebes!).

[…]

Talking directly to people, iterating ideas before execution, creating a feedback loop with measurable data; it all makes perfect sense.

By doing this you create a real connection with your customer (audience) and develop a product (art) people will not only tolerate, but will clamor for. In terms that an artist would use: your art becomes relevant.

That’s a big deal.

The average artist does NONE of these things. Not only that, they intentionally avoid them. They lock themselves away to pursue their secret “vision.” When they receive negative criticism, they blame their audience (customer). WHAT?!?

For me this addresses some age old debates about artists being more business minded and selling out vs. thinking you know what audiences/customers should like. (the most negative extremes of the spectrum)

Obviously, I like his point about not dismissing options because other people don’t do it well.

I think the complicating factor is the fear is that you too won’t do it well and the process will dominate your time and take you away from your creative work. Or worse, make you resent your creative work for making it necessary to become involved in the business side. For some it may not be a wholly irrational fear.

Still, I think regardless of your fears and regardless of your views about what constitutes selling out and remaining true to your art, the feedback loop Weller mentions is a useful process.

Failure and missteps are things you will face, especially when you are working in the arts. Proper feedback can help minimize this over time. If nothing else, the process can help you identify the proper people to solicit for feedback.

If you start a flow chart from the simple proposition that you want to support yourself with your art. You can ask, do people say nice things about my art? If the answer is yes but they don’t pay for it, you either need to find other people to get feedback from or figure out a different way to monetize your art from the people giving you feedback.

Likewise, if there are a lot of people who criticize your work, but still won’t buy it after you make the changes to the areas in which they say you fell short, then you may need to find other people to solicit feedback from.

Obviously it isn’t as completely clear cut as that. The problem may lie in your execution not being very good. My point is that you can’t depend entirely on your family and friends or trolls for feedback. It is necessary to identify people with the level of discernment you seek whose feedback you can trust and work from there.

You just need to recognize and own the potential implications of appealing to 1,000 versus 100,000. You can make a lot of money from those 1,000, but you need to be producing to a certain standard. Meeting the expectations of 1,000 can be just as burdensome as that of 100,000.

Have A Fulfilling Experience Being An Artist

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Earlier this week, Sydney Arts Management Advisory Group listed an artist residency program that really appealed to me.

Only Australians are eligible to apply, but I just really liked the way the Asialink program at the University of Melbourne listed the expectations for their program.

You can’t use the residency for research or academic study. Instead, (my emphasis)

Each resident is offered a specific amount of funding and initial contacts in the host country. It is then up to the individual to make as much of the experience as possible and to plan and manage their own program.

Key attributes are the ability to cope with sometimes unusual or difficult situations, and to work successfully in a challenging environment while maintaining good working relationships.

That is basically it. The criteria is to have a plan, take advantage of the opportunity, be able to cope with strange situations you may encounter. You have to show that you worked on your project when you return and submit an accounting about how the money is used.

Coming from a higher education environment which emphasizes research and publishing in order to keep your job and an arts environment which has lengthy grant proposal and reporting requirements, this is refreshingly brief and liberating.

Applying will take some work and preparation, and certainly the opportunity isn’t for everyone, but the process doesn’t seem terribly onerous.

I am sure there are other grant programs like this, but I have come across few which state they expect you to have a fulfilling experience.

It makes me a little envious and wish I lived in Australia since the program includes Arts Management experiences.

I offer this in hopes it will inspire others to emulate them. And if some entity is offering something similar and Americans are eligible, I hope someone tells me about it!

What Should I Talk About?

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Now that I am back living in the lower 48, I have begun thinking a little more seriously about possibly presenting at some of the national or regional conferences. I had actually thought about it a bit when I was in Hawaii, but distance limited my opportunity to attend many conferences and hampered collaboration opportunities.

That gave me the idea to ask my readers–what do you think I should do a session on? This is actually a double duty question because I am also essentially asking what topic would you want me to write blog entries on to.

I understand that many people can’t attend conferences so I would ultimately be planning on posting whatever I talked about on the blog. And readers might see bits and pieces of what I was working on emerge on the blog as my research brought me in contact with new information.

Rather than to ask what topics I should blog about, I wanted to frame in the context of what do you want to know about so badly that you would seriously consider undertaking the expense of travel, hotel, food, etc to attend a conference where someone was talking about it?

I also suspect I take for granted people’s familiarity with many topics I come across in my daily reading. The reality might be that people are desperate for information. So even if I didn’t do a conference session on it, your feedback will help determine topics I blog about in the future.

Just as examples of conferences sessions to get you started, Arts Presenters is looking for session proposals on Catalyzing Communities around the arts, Making the Case for the Arts and The Art of Transition. That last one seems like it could encompass everything from leadership transition to changing your organizational approach to programming and marketing.

I just found out that I probably will be attending APAP conference this year. Though I am not sure I would get a proposal together by the deadline next Thursday so I am not necessarily looking for a topic that would fit that conference.

I figure I can either lead or contribute to a conversation about:

-contract negotiations, submitting offers, reading contract riders
-closely partnering with multiple arts presenters to organize a tour as a consortium
-partnering with artists to create performance works reflecting stories/values of indigenous cultures

Of course, I can talk about many other topics like marketing, social media, presenting in higher education environments (and bureaucracies) but I feel like a lot of other conference presenters can and have done so before. Though I am certainly happy to produce blog posts on these topics

I feel what I have listed are areas in which I have more specialized knowledge than many others. It is also likely that I am forgetting some too. If there is a subject area which you have come to value my expertise, let me know.

Thanks.

Info You Can Use: Generating Interview Questions

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I have only been at my new job for six weeks and already they have me on a search committee. Some may groan at the thought, but the position being hired will likely impact my area pretty significantly so I was actually relieved when I was asked to serve.

We had our first committee meeting today which was preceded by a training session on interviewing. In addition to reminding us about the usual forbidden subjects of age, race, religion, martial status, etc, the human resource director talked a little about a new approach the university was using with searches.

It is a little difficult to explain clearly here, but essentially it starts with the committee prioritizing the most important areas of the job (e.g. leadership, communication, experience, strategic vision, collegiality etc).

This would help us determine what questions should be asked at what stage of the process. If leadership and experience are top priorities and were going to make or break a candidate for us, we would ask questions that related to those areas during the phone interview phase rather than exploring collegiality.

At later stages we might have more questions touching on leadership and experience since they are high priorities, add in questions dealing with middling priorities to help us expand our impression of the candidates, but choose to only ask a few questions on low priority items or omit them altogether.

What really impressed me about this approach is that it keeps the early interview rounds focused and theoretically dictates how long latter phases of the interview process actually need to be.

Instead of saying, we should have the candidate meet with Bob because it just seems like a good idea, looking at the prioritization you may realize there isn’t any reason for an official meeting with Bob. If there is, a low prioritization might point to a 20 minute meeting or a meal alongside others rather than an hour long one on one meeting in Bob’s office.

Now, notice I say theoretically. Politics may dictate the candidates meet with Bob even in the absence of a compelling reason. That could be detrimental to the search. The HR director mentioned that searches often fail because highly qualified candidates can identify weak processes like undue focus in irrelevant areas.

There was one slide in the HR director’s presentation that I immediately knew I wanted to feature here on the blog. After the committee had finished its discussions, I ran down to the human resource office to ask her permission to share it with you.

It is a general template for the interview questions.  Clicking on the image will open a new window so you can refer to it and my commentary on it without having to back arrow.

Interview Guide Template. Used with permission. © Shawnee State University
Interview Guide Template.
Used with permission. © Shawnee State University

The bullet points on the left under “Leadership” note general activities the university has identified that person possessing leadership qualities will have/need to engage in.

The italicized text in the center is how these qualities are specifically exhibited in relation to this job. (This being an example document, they are exceedingly general.) Under that are the questions that are derived from this.

The Situation/Obstacle/Action/Results at the bottom allow the committee member to make notes about how the candidate’s answer touched upon these different phases during the situation being described.

What I really like about this format is that it places the elements from which the questions emerged on the same page with the question. There are always going to be answers you never anticipated when you envisioned the qualities of the person fulfilling the job. It is easy to become confused about whether the response illustrates that they are qualified or not.

But if you gaze down and see the answer being given touches upon all the qualities that comprise the foundation of the question, you can feel more confident about their qualifications.

I am looking forward to continuing in this process. I may end up with a different impression later on, though the search chair has used it in a few searches before and speaks highly of it.

Giving, Rather Than Sacrificing

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I was thinking last week about the growing sentiment that non-profit organizations should resist the impulse to do “more with less.” The idea being that it gives funders, boards, government entities and the public an unrealistic view of what the real costs of programs actually are and is likely to cause burnout among employees.

The quality of all programs will probably suffer in an effort to make up for the loss of funding to one, as well.

Although it would really hurt organizational pride and morale, the suggestion is to eliminate the program rather than stretching and stressing yourself even more trying to maintain it. That way, at least the consequences of low funding are unambiguous.

A cynical thought crept into my mind that some organization of younger workers unfettered by concerns of good pay and work-life balance might come along and belie your insistence that the program couldn’t be supported, by happily suffering through its execution.

But soon I got to thinking, why not let them? Not that you should welcome an under-captialized organization with unrealistic expectations, but if there was someone qualified who thought they could do a better job, maybe your organization should hand over your files to them.

I started to wonder if many non-profits had really ever thought of this. Most organizations are aware of people doing similar work in their region, whether they are viewed as competitors or providing parallel services. If you are being faced with having to eliminate a program, but are conflicted and a little guilty thinking about all those whom you serve losing something they valued, perhaps it is best to give your program materials to a group that possesses better resources or sees that program as one of their core competencies.

Once you no longer view each other as competitors, there may be room for constructive partnerships. For example, a performance venue who is seeing their K12 school show program flounder due to decreasing availability of bus money might direct their clients to a group that performs in schools, but doesn’t have their own facility.

The traveling group may benefit from the additional contact list, as well as costumes and props that the venue will no longer be using. In return, however, the traveling group may still do an occasional school show for the venue or may produce a series of weekend family matinees at the venue, allowing the venue to continue offering family programming without having to bankroll the development.

Or perhaps both groups wanted to do an after school program, but neither had all the resources they needed to pull it off. Yet as partners, they do.

By the end of my musing, I started to think that trying to do more with less and hold on all your programs might not only be harmful to your organization, it might also impede constructive partnerships.

Instead of looking around at other groups as competitors for the same pie, which granted is increasingly becoming the case, it may be more productive to evaluate what other people are doing as well, if not better than you, with an eye to possibly having to cede that to them.

Times when things are going well are probably best to consider these issues because it also allows the time to evaluate potential partnership options while free of financial panic.

Perhaps you will decide to transition things away before a critical decision ever needs to be made, when your program still remains vibrant and is a worthwhile addition to another company.

No organization should be in a mode of constantly contemplating its demise. I know many elderly start mentally ear marking who will get what when they die, if they haven’t already started actively giving things away. I don’t think that is a healthy way for a non-profit to operate.

It should know where its strengths lay, what its core functions are and what things occupy a more secondary role. Strive for excellence in everything and shine in the community, but be consistently clear about what the priorities of the organization are.

Boards and staff members are likely to have strong emotional attachments to the work that your organization is doing, and probably rightfully so. An open and ongoing conversation about what another organization is doing well can help to motivate your organization to step their game up and do a little better.

But having an open conversation about the organizational priorities as well as what other organizations are doing well may ease the decision to cede/transition a program away if the staff and board has regularly acknowledged the worthiness of another organization to do the work that is being set aside.

Being Goldilocks

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My hair like Jesus wore it
Hallelujah I adore it
Hallelujah Mary loved her son
Why don’t my mother love me?

These lyrics from the eponymous song of the musical Hair has always struck me as a great expression of the conflict an artist faces.

On one hand, you have to dress and appear professionally enough that you gain the confidence of potential employers, donors and granters.

On the other hand, you have to possess enough of an artistic aura, either in dress or behavior, that people will believe you are an artist. Appear too conventional and you cast doubt on your artistic abilities.

Working on a university campus, I been feeling a little tug of this conflict. It wasn’t a big problem in Hawaii where even bank presidents wear aloha shirts, albeit tasteful $200 silk aloha shirts.

But now I look out across campus seeing administrators running around in dresses, suit jackets and ties (not simultaneously) and I am reminded of these cultural expectations.

Because at the same time, I am out walking down the street every day to get lunch and how I dress as the director of the performing arts center contributes to the perception of what sort of people are welcome as audience members.

Probably nothing to be done to relieve folks in the arts world of this Goldilocks requirement of avoiding extremes.

So don’t neglect to wave those golden locks!

http://youtu.be/7dyl0j3WU6Y

No, Humanities Don’t Suck

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Some of you may be aware that there is a fairly active debate about the utility of humanities degrees in progress. Some governors are proposing students pursuing STEM majors pay a lower tuition than those pursuing humanities degrees.

There are studies that show while humanities majors make less than business and science majors right out of graduation, they end up making more 10-15 years down the road.

“Undergraduate professional degrees frequently lead to relatively high starting salaries and relatively flat pay scales thereafter. Humanities undergraduates may struggle more in the first few years after graduation, but in the long run they frequently find career paths with greater long-term growth potential; the skills in reading, writing, and critical thinking that we all talk about turn out to have real-world uses. Students and the general public legitimately worry about employability, but there’s no reason for us to surrender to the mistaken belief that humanities degrees are a poor investment.”

Studies like this and the Strategic National Arts Alumni Project (SNAAP) are helping to collect data to refute the idea that humanities majors are useless.

The technical director for my performing arts center and I were talking last week when the conversation turned quickly to the value of the performing arts as a major that confers real world skills.

If you are reading this blog, you are likely already aware of most of them: You learn to plan a project invested with your own personal vision; research your portion of the project; present and execute your part of the project as part of a team.

Some arts disciplines require you to cross train in both technical and performance roles. All performing arts disciplines require the practitioner to possess some degree of empathy.

These are all skills that pretty much every business desires in an employee.

Then there is the big benefit–the unambiguous deadline.

One of the things I know drives college professors crazy is when a student says they can’t finish the paper and can they hand it in on Monday. If this option is denied, the student often enlists parents and administrators on their behalf. For all the good reasons the professor may have for not allowing this exception, a Friday versus Monday deadline appears to be somewhat arbitrary.

But when the performance time comes, that is the inescapable deadline. Well, I suppose it is escapable, but the time to “hand in” your assignment comes and passes with or without you. Whether it is submitted and what the quality of the work is apparent as are the consequences, if any.

One can always fake it and one’s parents will frequently speak praises regardless of whether they are earned. There is no guarantee a student will graduate with good organizational skills.

However, performance is an area where practical skills applicable to the real world are taught because the end product is meant to be consumed in the real world.

These are all skills that clearly do matter and have real world applications. The message that the humanities don’t matter undermines the teaching of these skills.

In the process of getting someone ready to give a public performance, there are many smaller scale performances conducted in more private environments. The stakes are much lower so it is easier to be irresponsible about handling your contribution.

But each one of these times instills the abilities needed for that big public performance. For many people that culminating event may not be on stage, but pitching an idea in the boardroom of Johnson & Johnson.

Info You Can Use: Is This A Bully I See Before Me?

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With the recent ruling about unpaid internships being illegal kicking up a conversation about the necessity of internships to secure a job, the topic of bullying in the workplace is apropos. Especially for the arts.

Situations like this can bring on a lot of pressure to those trying to cultivate a career. No place more so than in the arts. In fact, unpaid is more often the situation regardless of whether you are in an internship or not. Even if you are getting paid, you might be subject to all sorts of pressure and abuse in the highly competitive arts industry.

A researcher from Chapman University is conducting a survey of people’s experience of bullying in the performing arts.

Those who have an interest in the subject might want to check the survey out. It is being conducted with formal research protocols including informed consent statements.

The only really explicit incidence of bullying I can remember is someone using the cliched line that they would ruin my career before it even started.

There are probably opportunities for conversations about these and more subtle issues. For instance, when does cajoling to stay late, be a team player and help with strike go from group camaraderie to bullying?

Researcher Anne-Marie Quigg has studied this issue, focused primarily on the UK and wrote a book on the subject. There were a number of conversation sessions held in London last month on bullying that occurs in the arts. Some brief notes were posted online for each, including the question “Who looks after the ones who aren’t “artistic?”

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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