Arts in an Age of Technology

How Important Is Creativity? Let The Census Director Count The Ways

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The National Endowment for the Arts (NEA) posted a slightly longer than usual podcast episode a few weeks back with a conversation between NEA Chair Maria Rosario Jackson and US Census Bureau Director Robert Santos.

If you missed the introductions at the art, you might be forgiven for thinking Santos was the NEA Chair the way he went on about the importance and value of creative practice in one’s life. He talked at some length about being a live music photographer at the SXSW festivals in Austin, TX for eight years and the different perspectives he received while watching all the creatives present their work. He talked about how innovation doesn’t just emerge from scientific hypothesis and data, but by creativity fueled by an artful life.

Later, he discusses the use of art and creativity in healing, relating it to his time as President of American Statistical Association during the pandemic and using his monthly newsletter to depart from the usual messages about checking out webinars about statistic practice, but rather

“…send personal messages and reflections that would help folks understand that we’re all in this together and that we need to help each other out and we can do so virtually. So I would tell stories about of resilience and how we need to tap into them and I told stories of creativity and mentoring and it was specifically focused on thinking as creatively as I could to help the folks that were suffering so much because they were stuck in their homes.”

At another point, he mentioned the way the Census Bureau had used familiar cultural touchstones to engage with people to navigate the challenges Covid presented during the 2020 Census:

…we had artistic reincarnations of things like the Loteria, — there are cards that have little icons, very colorful, of different types of characters, and birds, and skeletons, and scorpions, and things of that sort. And because of the pandemic, we could not use our usual face-to-face methods, or community organizations couldn’t do that. So rather than having a table in a grocery store saying, “Come fill out a census,” they were going out and distributing in community centers that were giving out water, and talking about best practices for vaccines and things. They were handing out these Loteria cards that, instead of the usual icons, they had different census characters on them, like an enumerator, or a little graph, or things of that sort. So it was reinforcing the necessity and the importance of civic participation, but doing it in an artistic way that was very pleasing to the eye, and got you to think, “Oh, this is really interesting.”

The example of Albert Einstein playing violin is often used as an example of a scientist who embraced his creative side, but I am thinking it is time to find new examples to amplify this concept, starting with Santos and anyone else he might identify. Not to relieve the NEA and other creative entities from doing the same, but Santos seems really adept at identifying the bridges between creative and science based approaches and is a vocal advocate.  I mean, there was a point where he was saying, credit where credit is due, the NEA inspired me to think all federal departments should have artist-in-residence programs.

Mind Blowing How Much Close Family And Friends Add To Attendance Experience

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Some pretty compelling evidence that we should be encouraging people to participate in arts and cultural activities with family and friends. Colleen Dilenschneider and the folks at IMPACT released some data about whether school group visits to exhibit and performance based experiences translate into visitation as adults. (subscription required)

The answer is pretty shocking (my emphasis):

People who visited as children with their families generally do find cultural organizations to be welcoming, while folks who visited with groups are somewhat on the fence when considered as a collective.

Perhaps the most jarring finding is the lack of significant difference in welcoming perceptions among those who visited with school groups (or other groups) and those who did not visit as children at all. Visiting a cultural organization with a group generally did not impact attitude affinities as an adult.

They break out this data across a number of graphs in terms of household income and exhibit vs. performance based experiences and the results are consistent. Similarly, responses to intent to visit and the extremely important willingness to recommend to others followed similar trends. People who attended with family and friends had more positive responses than those who attended with groups or never attended.

It is important to note this data doesn’t separate out those who participate in longer term experiences like camps, residencies, classes, outreach programs.

The folks at IMPACTS have some theories about why there is so little difference between those that only have experiences with groups and those that have never visited as children. I encourage people to take a look at the article to learn more about this. They probably wrote 2000+ words on the topic and include a number of charts. I am just reaching 250 words here–including what I have quoted.

Thinking back about my own experiences as a child, I suspect that the modeling behavior of adults has a big impact on children. There are things I assumed about my life arc based on my perceptions of my parents and those of my peers when I was a child that I was surprised to learn were erroneous when I grew up due to the expectations they stated and modeled.

In the context of this data, it seems even more important to reflect on how we can make it easier for families to make the decision to attend. Really, I suspect that if you did the same research on 30-50 year olds who said the friends they made in college helped get them in the attendance habit, you would probably find a similar level of willingness to attend in the future or recommend to others. You might not find the same raw numbers as those whose parents/grandparents/neighbors took them, but socialization will probably still be a factor.

Facilitating the ease of decision making requires examining every aspect of the experience from programming, promotion, ticketing experience, parking, the welcome, concessions, and the departure.

Take Care That Mural Isn’t Destroying Instead Of Revitalizing

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I was walking through a building lobby when I noticed a table with a pamphlet discouraging people from painting murals on their brick buildings. My first thought was that this city department was undermining community beautification efforts. But as I read more closely, I realized the brochure was warning people about some very real issues associated with damaging the structural integrity of buildings.

If you are a member of the arts community trying to cultivate a more creative environment in your city, you don’t want to have your beautification efforts responsible for hastening the decline of the very neighborhoods you are trying to revitalize.

I recently wrote an ArtsHacker post citing some of the issues raised by the brochure I came across.

I mentioned the following among the things to consider, but there are more details in the full post:

Many of the issues painting brick structures creates are related to trapping moisture in what is normally a relatively porous, breathable material. Temperature changes causing expansion of that moisture can undermine the structural integrity of the brick and mortar.  The paint can obscure the development of these issues until the damage becomes severe and repairs more costly and extensive.

[…]

Keep in mind that geographic location should also be factored in to the materials and process chosen. The guide linked to here is calibrated to the conditions of cold, snowy winters and glaring summer sun at elevations exceeding one mile. Murals will weather differently in the relatively warmer, more humid climes of the southeast and drier, hotter deserts of the southwest, as well as the mix of annual weather conditions across the rest of the US.

 

 

Don’t Be Too Quick To Paint That Mural

Pay Attention To New Spam Policies Going Into Effect This Month

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Last month Drew McManus posted on ArtsHacker warning about changes that Yahoo and Gmail are implementing this month that will shunt a greater number of emails to spam folders unless you take steps to mitigate the issue.

Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following:

SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have

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Keep Spam Rate Under 0.3%: Maintain a pristine reputation, experts recommend aiming for below 0.1%! 0.1%-0.3% is the warning zone: hover in that range too long and you still risk having your messages blocked.

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Double-Check Your DNS: Confirm your digital addresses match your domain, like matching your website and email platforms.

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If your organization sends more than 5,000 messages per day, you’ll encounter some additional requirements:

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If your organization gets flagged, it means ALL of your messages, regardless the source, coming from an email address with your primary domain will get blocked by Google and Yahoo with no potential to reverse the decision.

Obviously, I chopped out a lot. Drew provides a fair bit of additional detail, but if you don’t know what SPF and DKIM are already, I am not sure his explanation will help. I looked those terms up and still didn’t know if we were compliant or not.

Fortunately, my marketing team was on it. When I forwarded the post link to them, they let me know our bulk email service provider has been warning about this for awhile and they had made the appropriate adjustments. Unfortunately, I was so relieved I forgot that I wanted to post about this issue a couple weeks ago to let more folks know.

Definitely take the time to read Drew’s post and investigate whether you need to take action to avoid problems, including cleaning up your lists and revamping your emailing practices.

New (And Critical) Email Deliverability Changes For Gmail & Yahoo