Non Profits & Buying Locally – Good For The Community vs Bad For Overhead Ratio

Back in September, Non-Profit Quarterly (NPQ) pointed to a new research study which has found overheard ratio is not a valid measure of organizational effectiveness. In fact, it there is a slight negative correlation between overheard ratio and commonly used measures of efficiency.

“…but our work is the first to approach it using efficiency theory—and we were able to demonstrate the problem using real-world data.”

….“In short,” Coupet says, “this demonstrates that not only is the overhead ratio bad at assessing efficiency, but also that using it to assess efficiency may actively mislead donors. We argue that nonprofit scholars, managers, and donors should move away from concepts and measures of efficiency based on financial ratios, and toward ones that embrace maximizing what nonprofits are able to make and do.”

NPQ says according to the study, overhead ratio is a poor measure of effectiveness because it doesn’t reflect what organizations are doing with their resources or what they “are accomplishing with their non-overhead spending.”

In other words, like I have written so often before, the value of what a non-profit does is not reflected by transactional data, economic impact numbers or test scores.

This being said, another part of the article raises the intriguing idea that if a non-profit is supposed to be working for the benefit of their community, shouldn’t they be focusing on buying locally rather at chain stores or wholesale warehouses? If so, the higher cost of buying locally would raise their costs a bit and impact their overhead ratio. But it may be worthwhile to do so.

Should we stop looking for cost savings that benefit our bottom line but lead to purchasing that harms the greater community? In other words, should nonprofits be considering (and be supported to pursue) their own “buy local” policies?

‘Nonprofits should be shouting about how much of their spending happens at locally owned, minority-owned, women-owned, veteran-owned or disabled-owned businesses. There is a multiplier effect in spending locally that shows that for every $100 spent at a locally owned business, $45 of that is re-spent locally, while national chains only spend $14 of that sale locally.’

This is an intriguing idea that has this author (a nonprofit executive who manages purchasing) feeling the financial pinch of a cogent ethical argument: If buying local supports healthy communities, and the mission and values of my organizations are tied to relevant healthy community outcomes, why am I doing my shopping at big box (including online) retailers?

This broadens the scope of what it means to be a non-profit in service to the community. Touting how much is being spent at locally owned business won’t necessarily smother the use of overhead ratio as a standard, but it has the potential to blunt the ratio’s use in an argument of a non-profit’s worthiness.

Play More Poker If You Love The Arts?

Earlier this week I wrote about the negative impact casino construction can have on the viability of performing arts entities in a region. I mentioned the steps a coalition of performing arts organizations took to mitigate those effects in NY State.

Even as I was mentioning this model at the meeting I attended to those discussing the casino related lobbying efforts, I was thinking that a model similar to the one in New York might be attractive to state legislators if they thought they could have gambling revenue replace state funding for arts and culture.

This could be a problem for a number of reasons. For a long time state lotteries have been sold as a way to provide funding for education, but the results have often been mixed with some believing the lottery funding has allowed state governments to shift funding elsewhere leaving education funding generally flat.

According to the Brookings Institute,

“Some scholars have argued that lottery earmarks provide a net positive impact, despite some fungibility. One study, for example, estimated that a dollar of lottery earmark funds for K-12 education increased per pupil spending by 50 to 70 cents, with the rest of the money being diverted for other purposes. Others have argued that lottery earmarks lead state lawmakers to supplant education funding so much that states invest less in education over the long run.

This is because budget decisions are made in context of scarcity, in which allocating resources to one arena of state policy limits the ability to fund other programs. Therefore, when lottery earmark revenue emerges, state lawmakers may use lottery earmark revenue to supplant instead of supplement education funding so that they can free up general fund money for other purposes that matter to their constituents and avoid raising taxes in the process.

What also should be considered is social dissonance in this form of funding as recently suggested by James Doeser in The Art Newspaper, regarding the use of lottery proceeds to fund the Arts Council of England.

Since its introduction in the mid-1990s, the UK National Lottery has made a lot of poor people slightly poorer while equipping Arts Councils to enrich an arts sector that disproportionately serves the better-off. It is not hard to picture an old woman applying coin edge to scratch card, with no more chance of winning the jackpot than of stepping inside the gallery she has helped to build

[…]

Arguing for public funding for the arts would be much easier if our tax regime were more progressive, and those engaging with the arts more reflective of society as whole…. Thanks to an austerity-induced accounting trick, the replacement of tax by lottery funding means that the least well-off increasingly shoulder the cost of rich people’s pursuits. A lot of well-meaning and progressive people continue to benefit from this arrangement, but it is not fair and needs to be questioned.

Which is more preferable when it comes to seeking an increase in public funding, making yet another appeal to supporters to contact their representative about bolstering arts funding or encouraging supporters to play more blackjack?

(Yes, that is a huge false dichotomy)

Talking About Impact of Casinos Now Might Mean You Don’t Have To Lose Even If The House Always Wins

Four years ago I wrote about a coalition of performing arts organizations in upstate NY that was fighting to mitigate the impact of having new casino projects compete with them for performing arts talent.

As I had written, what often happens is that a casino is in a position of offer a lot more money to artists thanks to their revenues from gambling and hospitality. So an artist you could contract for $25,000 for a single performance can now get $40,000 a night for a week at a nearby casino.

Even if the artist might be willing to accept a lower fee at your venue, exclusivity clauses in their contract may prohibit them from performing in a 50-75 miles radius 90 days prior and 60 days after their casino engagement.

When I wrote that post four years ago, a commenter asked that I keep up on the efforts of the performing arts organizations, Coalition for Fair Game and update readers. I have been thinking I needed to circle back to the story and write another post.

The topic got brought to the top of my attention today at a meeting of Georgia performing arts presenters where a group that has been lobbying legislators on this issue gave a report on their efforts.

One of the things I did not realize is that many states are requiring that casinos earn a certain portion of their income from non-gambling sources like entertainment and hospitality. To some degree then, casinos are being forced to move into competition with non-profit performing arts organizations.

The guy reporting on the lobbying efforts said until they started talking with lawmakers about the repercussions of this requirement, it never occurred to the government officials that these requirements would have a negative impact on arts organizations locally and statewide.

So if your state is starting to look to legalize gambling or increase the presence of large casino complexes, it may behoove you to start conversations with lawmakers about the implications of these decisions.

As the discussion of the problem and lobbying efforts was occurring, I did a quick online search to learn more about what might have happened in upstate NY over the last few years. It just so happens, a newspaper wrote a pretty detailed story on the subject last month.

According to the Poughkeepsie Journal, the Coalition for Fair Game has received $500,000/year to help offset the impact of the casinos’ entertainment operations.

“If there wasn’t an agreement and this ongoing, open dialogue, we’d be constantly broadsided,” said Silva, who runs the Bardavon, presents shows at UPAC and Hutton Brickyards in Kingston and is currently president of the theater coalition. “We could be negotiating in good faith for an act and make an offer and get bumped because the casino gave $10,000 more.”

[…]

The money is designed to offset any negative economic impact that the casino’s headlining entertainment could have on the Bardavon and Bethel Woods. Resorts World Catskills allocates the funding to the theater coalition, which emerged in 2013 and includes venues from Albany to Elmira.

Similar deals are in place elsewhere in the state and can be found in Massachusetts.

In addition to the cash, this deal gives the Bardavon and Bethel Woods a say in the size, scope and number of entertainment offerings at Resorts World Catskills. The agreement and the casino licenses last 10 years and the payment from the casinos to the coalition is not affected by any fluctuations in gambling revenue.

Armed with the knowledge that the arrangement in upstate NY was working, I asked the speakers if they were aware of this arrangement and if they contemplated creating a similar situation if legislation went forward to authorize construction of proposed casinos.

They were aware of the arrangement in NY, but said while it was by far the best arrangement of its kind in the country, it is still an imperfect situation and that they would endeavor to carve out a better environment for the state.

Seems like something to continue to keep an eye on.

A Lot Of People Got A Seat At The Table

Yesterday I got to do something I have been dreaming of doing for a long time.

Now keep in mind, as an arts and cultural policy nut, my dreams tend to be a little different than everyone else’s.

Yesterday I participated in On The Table Macon, a project whose goal was to get people out talking about how to change their community.

The reason I had been dreaming about being able to participate in this was a long time was because I have been enamored with the basic concept since it was executed as 500 Plates in Akron, OH and the Longest Table in Tallahassee, FL.

When I saw there was going to be a similar effort in Macon, I signed up to participate on my second day on the job here.

(Just a little disclaimer, the major funders of the local On The Table, the Knight Foundation and Community Foundation of Central Georgia, fund my organization.)

Instead of a discussion occurring in a single place at a set time, there were dozens of discussions occurring across the community with the first ones starting at 7:00 am and the last one beginning at 8:00 pm. The topics covered everything imaginable, including some which were specifically intended as forums with government officials.  People agreed to act as hosts in parks, private homes, business offices, libraries, churches and community centers. In total, there were over 1500 seats available around the community.

While the general concept emerged from the idea that community bonds are forged over meals, the organizers were empathic that “It’s not about the food.”  I imagine this was in part to prevent those who volunteered as hosts from feeling obligated to provide a gourmet experience for dozens of people. Also so that participants weren’t focused on attending the sessions with the best food choices versus the most engaging topics.

Other than wanting to be part of the basic experience, my motivation for participating was to get a sense of the community to which I had recently moved. The first session I attended was at the public library where the topic was “Preserving Ethnic History.”

Readers of this blog know that I often talk about people desiring to see their stories depicted by arts and cultural organizations. Since I helped Hawaiian artists tell their stories through performance, I wanted to learn if similar opportunities for partnerships might exist in this community.

As much as I was interested in the topic, I as concerned that the subject might have too much niche appeal to attract many participants. I need not have worried as the table quickly filled and needed to accommodate some chairs at the corners.  The conversation that emerged was very interesting as the group had to tease out the differences between culture, ethnicity and identity before we could really define what it was exactly that was important to preserve.

A comment made by a woman who has taught manners and etiquette all her life cut across all subjects and seemed particularly applicable to arts and culture practice. She said her mother always emphasized that she and her siblings were to always consider themselves as sharing something rather than giving because both parties gained from sharing whereas one party always lost something in giving.

The second session I attended didn’t have an announced topic and instead employed some of the prompts provided by the On The Table organizers.

The third session was lead by a group that is trying to educate people about the state budget and how it is allocated. That conversation was focused largely on where the priorities of the society should be rather than talking specifically about the state budget. Those materials were available as hand outs to review at home.

Below is the prompt card from the session yesterday. If you were interested in doing something similar, you might check out the Chicago Community Trust On The Table website. I had read somewhere that they started the effort which has been replicated elsewhere. Certainly, you might want to search out the websites of the different communities that have hosted these events. Every community is different so some iterations may match your community better than Chicago’s.

I also wanted to point to the 500 Plates and Block Party in A Box toolkits which are among many useful tool kits for change being hosted on Springboard for the Arts’ Creative Exchange site.

 

 

What Would You Do If A Funder Encouraged You To Push Them To Do Better?

I was skimming some entries on the Americans for the Arts blog when a couple sentences made my eyes visually screech to a halt and shift into reverse because I wasn’t sure if I read what I thought I did.

Lawrence Brad Anderson, Executive Director City of Salina KS Department of Arts & Humanities related a story about a prospective grant applicant in a situation I think we can all empathize with–though with a very atypical ending.

Our new staff member did an excellent job reviewing the grant guidelines and preparing him for the process, but as the meeting was wrapping up, I saw that something was still missing.

“May I share an observation with you before you go?” I asked. “Sure,” the artist quietly replied.

“I sense that you feel you may not be worthy of funding for your expressed need. This couldn’t be further from the truth. You have prepared as a professional in your field, you are active in musical performances, and your passion for what you do is evident. In addition to your own individual expression, I want for you also to consider being a mentor and artistic leader in this community. We need people like you to be a positive voice as an artist and a valuable member of this town. We may not always be able to anticipate your exact needs, but you have my permission to push us, ask questions, and encourage your peers to step up their game and get engaged.”

As I completed my statement he lifted his head and I could see that he was silently weeping. Whether this recognition was the cause, or as a man of color in a largely white community, he was unaccustomed to being affirmed in such a strong way. The experience served as an important reminder of the role and responsibility arts administrators serve in their community.

As I say, I think we can all identify with feeling despondent that our programs or organization is not suited to the particular criteria of a funder.

But it is pretty dang rare for a funder to tell us explicitly that we are well suited for their program, challenge us to expand our leadership role in the community and encourage us to push them as funders.

I think we would all join the artist in silently weeping.

Literally Prescriptive Arts

I have been extremely busy preparing for the sponsor reception capping off a $3 million facility renovation at my day job.  (It really well tonight, thankfully)

I wanted to briefly call attention to an article Michael Rushton cited about the literal prescriptive use of the arts. What caught my eye was the following sentence:

Doctors will each be able to assign up to 50 museum prescriptions over the course of the pilot project.

Rushton quotes an article in the Montreal Gazette that conflates benefits observed formal arts therapy programs with self directed museum visits.

Rushton goes on to point out the problems inherent in making this comparison:

My problem with these sorts of stories, though, is not just the hyperbole. It’s about what it says about “art”. The story has not one single mention of any work of art these doctors’ patients might encounter at the MMFA (save for a photo indicating there is a Calder retrospective currently on exhibition). The actual works have no importance, it’s just “art”, or, as they say, whatever. The museum is a place with hallways and rooms that have framed pieces of canvas with paint on them hung from the walls.

And we can see why this is the approach, for what if we did pay attention to what art? What happens if researchers discover (as we know they ultimately will) that impressionist works increase the viewers’ levels of cortisol and serotonin more than do works of post-expressionism? That landscapes generate more hormone secretion than abstract works? Will doctors then start to advise the museum on its curatorial policies? Will the arts council?

[…]

…A part of the hidden, evil genius of “economic impact” studies was to embed the claim right from the start that the actual art itself doesn’t matter at all, so long as money is spent on it. But I don’t see how advocacy on health benefits, or empathy, or entrepreneurial creativity, would be able to get away with that.

Pinatas Today, Politics Tomorrow

Maybe there is something in the water in Texas.

In July I wrote about an artist who created a fake campaign promoting the restoration of El Paso’s trolley system as a thesis project. That campaign garnered so much enthusiasm, the trolley system actually ended up being restored. The artist parlayed that success into a successful campaign for a seat on El Paso’s city council.

Now over in Dallas, an artist who started using pinata houses to draw attention to the way gentrification was displacing the Latino community has declared his intent to run for Dallas city council.

According to another article in the Dallas Morning News containing more detail, as part of the project the artist, Giovanni Valderas, leaves the back of the pinatas open and has placed postcards with the same sad house motif bearing the message, “All I want for Christmas is affordable housing,” that people can mail to the mayor. (Though he said he also leaves the back open so people can see there is no reason to break it open for candy.)

Valderas, thinks more artists should become involved in politics.

…since placing the houses and doing a few other artistic projects around the issue, his neighbors began asking him what’s next.

“I wish more artists ran for office, because they are often the most creative problem-solvers,” Valderas told the Dallas Morning News. “We know how to run a shoestring budget. Through art, we already know how to engage and motivate people. This city could benefit from more creative people running. We can’t leave it up to developers and business people who are all about the money aspect of things. Imagine how much a community could change with an artist at the helm. There would be some crazy ideas, but it would be pretty fantastic.”

Americans For The Arts Unleashes A Pinwheel of Arts Power!!

Americans for the Arts just rolled out their Social Impact of the Arts pinwheel this week. Instructions and ideas about how to use it may be found in a blog post and/or video made by Clay Lord, Vice President of Local Arts Advancement.

As you know, I apply a pretty critical eye to anything that might make prescriptive claims regarding the ability of the arts to solve all sorts of problems.  As always, I am concerned about people using data like property values increasing 20% due to the presence of a cultural organization and a correlation between taking arts classes for four years scoring 100 points higher on SATs as a primary measure of value of the arts.

I will say that it is clear A LOT of effort went into assembling the data and putting these materials together. It can provide a valuable resource when advocating for the arts and finding practices to emulate.  Between the amount of data points and ease of use, my pinwheel of arts power moniker is pretty deserved.

The topics covered are much wider than the economic and educational benefits we often see cited in relation to the arts. There are sections on diplomacy, innovation, faith, infrastructure, health and wellness, social justice and yes, culture, economics and education. Each of the 26 “slices” of the pinwheel brings up a “Learn More” button in the center that allows you to download a printable PDF specific to the topic with footnoted sources that you can bring to meetings with policy makers to show them what is backed by research.

Arrows on either side of the center hub will take you to examples of practice, reading lists and organizations associated with the topic. According to the video presentation Lord made, they were still populating that content.  Since that video was made at the conference back in June, they have likely added a lot more content since then.  I haven’t checked every slice of the pinwheel, but haven’t been able to find an area that lacks any of those three categories.

The downloadable PDFs have reading lists, examples of practice and organizations included, but the respective categories accessed via the pinwheel hub provide more direct access to the information in each section.

My hope is that the easy availability of data and examples of impacts in a wide range of applications will enable people to advocate for the arts cross a broader spectrum of rationale. Likewise, I hope people find it easy to draw inspiration from the successes organizations have had making artistic and cultural practice part of their effort to create connections and impacts in various endeavors.

I’ll Settle For Arts Education Helping People Recognize Their Creative Capacity

I am in the process of moving so I am shifting in to “throwback” mode for a week or so.

I thought I would look back at a post I made about one of Ian David Moss’ contributions of a blog salon.

In his contribution Moss wrote took the view that arts education put children on the track to careers that the socioeconomic environment couldn’t support. (my emphasis)

Much of the literature that advocates arts education as a strategy for cultivating demand for the arts assumes that students who have invested thousands of hours of their lives in perfecting a craft during their formative years will happily set all of that aside as soon as they turn 18 and 21, become productive members of society with skills that they somehow picked up while practicing piano for four hours a day, and donate all of their expendable income to their local arts organizations. Really? Don’t you think that some of them might be a little bitter about having to leave their dream behind? Don’t you think some of them might continue on and spend their parents’ life savings on three graduate degrees in a quixotic quest for fame and glory that never materializes? Is this the best use of our collective human capital?

In my post at the time, I disagreed with the view writing,

Or rather, I don’t think operating on the assumption that not everyone will become an arts practitioner completely nefarious. No one expects every kid who participates in Little League, Pop Warner Football and various soccer leagues will go on to become a professional athlete after all the time they have invested in practicing. Though certainly a situation where a college athlete isn’t expected to devote themselves to their studies is not something to be emulated.

In a comment on my post, Scott Walters wrote,

Your analogy to Little League sports is a good one. Sure, some of the participants dream of being professional football players, but most simply enjoy playing and the experiences they have with friends. For some reason, artists don’t recognize that this is the case for the arts as well. There are other reasons to do it than going pro — reasons that are just as fulfilling (I’d venture to say, in the current arts climate, oftentimes MORE fulfilling)… what an arts education promotes is a rich life that includes the possibility of creative expression as an end in itself, not a means to an end. This was the message of the “Gifts of the Muse” report, for instance: the INTRINSIC value of the arts. Lets not get lost in arts education as existing solely for the creation of professional artists or the creation of paying audience members. There is a more active and vibrant alternative to those roads.

In the intervening years, as I have begun to really think about the intrinsic value of art vs. the instrumental value, I have grown to appreciate Scott’s comments all the more.  Reading this old post, I feel like this might have been a formative moment when I started thinking about arts education and making people aware of their capacity for creativity.

However, there is a lot of validity in Moss’ argument that universities and conservatories are taking the money of a lot of people with mediocre ability and preparing them for a traditional career path in the arts. This problem has been recognized for quite awhile now.

But also note my intentional use of “traditional career path” because there are an ever broadening array of ways in which creative abilities can be applied. Training programs aren’t doing the best job of preparing students to pursue those options.

Where They Use Pom-Poms Rather Than Pens To Fill Out The Audience Survey

Another month, another helpful webinar from our friends at Arts Midwest where different venues around the country talk about how they are integrating the Creating Connection practice into their operations.  This time around people from San Jose’s Teatro Vision and Red Wing, MN’s Sheldon Theatre.

Teatro Vision talked about an interesting project they conducted in conjunction with Day of the Dead activities. They had audiences respond to a number of prompts and then took the responses and used them to create poems which they posted in the lobby. Then they surveyed audiences about whether the poems helped to enhance the experience of the performance.

I had been looking forward to the Sheldon Theatre’s portion of the program for nearly a year. Anne Romens, the Creating Connection program coordinator, had been referencing their work in webinars and the professional development conference session we worked on last year so I really wanted a deeper dive into what they were doing.

If you have been reading up or hearing about Creating Connection over the last year or so, you know one of the basic, but crucial concepts is a focus on the audience and experience. The Sheldon has gone whole hog on that. Check out their website and you can see that plainly. Tell me you don’t want to be there.

Starting at about the 28 minute mark in the webinar, they talk about how there were no humans in any of the archival pictures of their building. Everything had been focused on the architectural beauty of the building. The 16-17 brochure was the first time an audience member attending a show was depicted in any of their promotional materials. If you watch their before and after pictures, you can see what a difference “populating” the building makes.

Executive Director Bonnie Schock talks about the concern her board and community members had that this shift in focus would undermine the value of the organization. But when they talked to their audience, themes of togetherness and shared experiences emerged as primary measures of value over the quality of performances and artistry.

They started to develop experiences surrounding performances- everything from meet and greets with artists to tea parties for performances of Alice in Wonderland. During a celebratory event at the start of a season, they handed out “emergency confetti” packets as people left for use when they were feeling down.

One technique I have seen nearly every group presenting a Creative Connection use is a white board/post-it note board for audience feedback. Not only did the Sheldon use this, they also “surveyed” audiences by having them drop little pom-poms in jars labeled with different sentiments (~40:45 mark).

A lot of great ideas presented by both groups, don’t let my prior interest in learning about one of them keep you from watching the whole thing.

 

When Fantasy Morphs Into Reality

You just have to read this recent piece on the ArtsPlace America website about a fictitious marketing campaign created as a graduate school thesis project that became reality.

Peter Svarzbein’s thesis project had residents of El Paso, TX excited about the return of a trolley system that went defunct about 45 years ago.

….part performance art, part guerrilla marketing, part visual art installation, and part fake advertising campaign. The project began with a series of wheatpaste posters advertising the return of the El Paso-Juárez streetcar, and continued with the deployment of Alex the Trolley Conductor, a new mascot and spokesperson for the alleged new service. Alex appeared at Comic Cons, public parks, conferences, and other public spaces to promote the return of the streetcar, while additional advertisements appeared across El Paso, sparking curiosity and excitement for the assumed real project.

Eventually, Svarzbein admitted that the project was a graduate thesis masquerading as a streetcar launch,…

But when Svarzbein heard the city of El Paso was preparing to sell the art deco trolley cars, he rallied community support for the restoration of the trolley cars and passenger service. His initiative gained the support of both the city and state department of transportation, garnering a $97 million grant to help get the cars running again.

I love what happened next,

In one of the most surprising twists in this long tale, shortly after this funding was awarded, he rode the wave of public support for the once-fictional project to win a seat on El Paso’s City Council. He is now the City Representative for District 1, and an artist is now at the table.

In his remarks about the creativity he employed to rally support for the restoration, Svarzbein reflected on the role of an artist in the community,

“there is a sort of responsibility that artists have to imagine and speak about a future that may not be able to be voiced by a large amount of people in the present. I felt that sort of responsibility. If I couldn’t change the debate, at least I could sort of write a love letter to the place that raised me.”

Who Will Play You In The Opera?

I frequently write about how people often don’t feel arts and cultural events are for them is because they aren’t seeing themselves and their stories portrayed. So it was with some interest that I read about Opera Philadelphia’s effort to provide a free high definition broadcast of their 2017 opera, We Shall Not Be Moved,  which uses the 1985 bombing of the MOVE compound by the city of Philadelphia as a starting point.

Opera Philadelphia has a history of providing free opera broadcasts on Independence Mall. They are particularly interested in presenting this broadcast because so many people were unable to see the live performance. I was surprised to learn the public broadcast will cost as much as $160,000. Right now they are running a crowdfunding campaign for the last $25,000.

What I was most interested in learning was the details of the original production which involved music by Daniel Bernard Roumain, libretto by Marc Bamuthi Joseph and the direction and choreography of Bill T. Jones, all luminaries in their respective fields. It is no surprise to me that they would be involved with the project because they each have a history of working with communities to help them tell their stories.

The students from Art Sanctuary had the opportunity to work with these artists as the piece was developed. We Shall Not Be Moved had its world premiere during O17 at the Wilma Theater, then moved on to Harlem’s Apollo Theater and the Opera Forward Festival in Amsterdam. In Amsterdam, it was presented by Dutch National Opera; as noted on the crowdfunding page, the reception there “proved that this timely, Philadelphia-based work could also find relevance with the wider international community.”

Readers may be aware via the Adaptistration blog/Drew McManus that Rob Deemer has been leading an effort to create the Composer Diversity Database in order to make it easier to more broadly program concerts and create music for any sort of artistic projects, including films, video games and of course, operas.

The success We Shall Not Be Moved has had is just another small piece of evidence that there is an audience and interest in projects that don’t appear in or confirm closely to characteristics of the traditional canon.  It bears noting that often these projects aren’t developed and promoted in a traditional manner and that may factor largely into the breadth of their appeal.

Varied Advice & Insights On Creative Placemaking, Economic Impact

As a follow up to yesterday’s post on the Creative Placemaking conference I attended, I wanted to share some general thoughts and ideas I had picked up.

Regardless of whether the setting is urban, suburban or rural, there are a number of communities experiencing really difficult times. A number of panelists discussed the need to address the community trauma before you ever talk about economic stimulus. You can’t just walk in and position something as a solution to the problems in the community until those problems are aired and people have a sense that they can move forward from there. Otherwise the issues will likely continue to fester and undermine the foundation of what you are trying to accomplish.

When it comes to investment and grant making in rural communities, it probably won’t come as a surprise to anyone that one of the factors contributing to the low level of investment is geographic remoteness. David Stocks of the Educational Foundation of America (which ironically is not involved in education) talked about how program officers will need to invest a lot more effort into bringing support to rural communities.

They might need to take a plane to a regional airport and then drive 2-3 hours before they reach a community. There is also the issue of trying to identify what organizations would make good anchor partners for the work they do.  There is a need for both funders and community organizations to work at expanding their relationship networks to increase the chances that their orbits will intersect.

Marie Mascherin who works for New Jersey Community Capital, characterized her organization primarily as a lender. She talked about how lenders viewed placemaking activities which was a perspective you rarely get. All the same, she warned those in attendance that her organization was atypical in that they got a lot more involved with the community and projects they were working on than most similar lending organizations.

John Davis who was involved with bringing vitality to both New York Mills, MN and Lanesboro, MN passed on a piece of advice he had received from a college professor – don’t make excuses, even about money, for not finding a creative solution. Basically, don’t let lack of money (or other things)  become default excuses about why things can’t be accomplished. In a rural setting where resources are scarce, you pretty much have to try harder to find creative solutions.

(Honestly, “work even harder and don’t make excuses,” wasn’t something I wanted to hear, but wasn’t exactly news.)

Davis also talked about an argument he made to a local government that was balking at renovating a building. He noted it would cost them $35,000 to demolish the building or they could invest $35,000 into renovating the building and have a more valuable property they could sell later if his project failed.

His project didn’t fail, but that concept dovetailed in an interesting way with a comment Ben Fink of Appalshop made about a prison project being proposed near Whitesburg, KY. He said that the $300,000,000 prison was being sold to the community as, at best, creating 300 new jobs. He noted that was $1,000,000 a job–compare that to how much benefit $1 investment in arts and culture has for a community.

It occurred to me that is something to look into and leverage proactively with governments and decision makers. Rather than waiting until it comes time to ask for funding to be renewed, when a discussion comes up about providing tax breaks or subsidies for companies, it might be useful to mention that $1 invested in creative placemaking/arts/culture/education in the community is more efficient.

While I am on the subject of economic activity, in one session I bluntly asked Jeremy Liu of PolicyLink about the veracity of economic impact claims being made by organizations and communities. He said if they are using analytic tools like those offered by Implan, the numbers are dependable.

In the past I have mentioned my concern with arts and culture organizations arguing for funding or policy changes citing the benefits of art and music on learning and test scores when such benefits are only weakly supported or have been debunked.

What has worried me is that decision and policy makers will learn about the lack of evidence for these claims and perhaps actively wield it against the arts community. By the same token, I have often wondered at the rigor behind claims of economic impact of creative activity in communities and feared what might result if they are debunked.¥

A few other tidbits people offered-

Don’t become hyperfocused on placemaking. Don’t value place or a project over the community. Even if you are in a group, no project is completed in isolation.

If you recall in the very beginning of my post yesterday I mentioned that I gained an appreciation and broader perspective on the different roles that contributed to a placemaking project from governments to funding/loan group to community members to the people executing the work, placemaking is a function of many entities working together.

I feel like I am citing him a lot in these last two posts, but I appreciated Ben Fink’s insights about establishing relationships with people in the community. He said the first real shared connection you will make with someone is rarely associated with the project you are trying to accomplish. As an example, your aim may be to solicit participation in a building renovation for a maker space but the initial basis of your relationship is a shared interest in 19th century steam engines.

He said that building community support and participation happened in the same way friendships develop. It is heavily dependent on the dynamics at the formation of the project. If participation is by invitation only, one person ends up being in charge. If you form a clique of interested parties, it becomes insular. But if the project begins with the intention of leaving the door open, interested people will start to gravitate toward the project as they see work happening.

¥- None of this compromises my assertion that while arts and cultural activity may generate economic activity, steady employment, positive social outcomes and quality of life, the none of this is a measure of the value of arts and culture.

Broader Conceptions Of Creative Placemaking

Last week I attended the Creative Placemaking Summit for the Appalachian region.  As much as I have read and written about Creative Placemaking, I don’t think I fully understood the what it encompassed until I attended this conference.

Hearing multiple people from various communities talk about the whole process of their projects from the involvement of government officials to securing funding and structuring financing to the sweat equity the arts and cultural invested in renovations, everything coalesced to provide me with a more complete understanding.

The topics of discussion and the level of detail were entirely different from what I have encountered at other arts and cultural conferences.  It reinforced for me that things don’t just happen in a vacuum. You can’t just plant art somewhere and assume economic and creative vitality will be attracted like honeybees if you can just stick it out long enough.

I had written about projects like the Poetry Parking Lot in Lanesboro, MN holding it up as a cool, creative idea. But having John Davis of Lanesboro Arts talk about how that project was driven by a desire to have tourists use that lot and how the renovation of a bridge to provide a pedestrian connection to the downtown was an important element provided a new context. The haiku on the light posts in the parking lot were only one of the incentives to use that parking lot. The others were the improved access afforded by the bridge and the two hour parking limit on downtown streets.

What I came to recognize was summarized by a comment one of the presenters made during the conference – Arts and cultural organizations need to realize creative placemaking can’t really be supported by grants.  Basically, just having artistic activity isn’t going to create economic vibrancy. Someone is going to have to arrange for financing and loans. Even in those cases when it isn’t the arts and cultural organization arranging for the financing directly, they are probably going to have to negotiate and partner with people who are doing so.

In some cases local banks won’t/don’t get into creative placemaking financing because the projects are outside their experience. You may need to cultivate a long term relationship with a regional CDFI (Community Development Financial Institutions).  Where most arts oriented conferences will have discussions about cultivating relationships with granting organizations and funders, this creative placemaking conference spoke more about relationships with CDFIs and community development corporations and foundations.

In some cases, the focus of placemaking efforts was in a much broader context than I am accustomed to hearing. One presenter talked about a project in Jersey City, NJ driven by an alliance of artists and arts groups. Their hope was to renovate a building with a community arts center on the first floor and affordable housing on the second through fifth floors. However, they determined if they had to give up something, it would be the community arts center. The fact that an alliance of arts oriented people felt that affordable housing was more important than a creative space made an impression.

In another session, Ben Fink from Appalshop talked about how they were getting involved with energy projects. He admitted it may seem strange that an organization founded on broadcast media and performance was advancing solar energy projects in coal country. Part of the reason is that high energy costs are threatening the existence of a number of local entities from bakeries to bluegrass festival sponsoring volunteer firehouses. He said the end goal wasn’t the completion of the solar project, it was to use solar energy to power the next projects.

The conference was populated with stories of groups that were renovating old buildings and storefronts and providing a place for the community to give voice to their creativity, but there were also stories like those in NJ and Appalshop that expanded my conception of the role arts and cultural organizations could play in the community.

If you have the opportunity to attend either the national or regional conference summits, it may be worth your time and the added perspective. It was actually less expensive to attend than some other conferences I have been to. (Not sure if that is the case for all the convenings since the cost for past and future conferences are not available on the website.)

When It Is Absolutely, Positively Best To Disavow Credit For Doing A Responsible Thing

Years ago I had read an article on Non Profit Quarterly, Six Things Nonprofits Can Teach Small Business. According to the story, non-profit leaders often exhibited stronger leadership qualities than their for-profit business colleagues.

The six qualities generally address treating employees and constituencies with dignity, integrity, attentiveness and honesty.

One of the qualities dealt with being sensitive to the timing of certain decisions.

Timing is important. Leaders must be proactive, but anticipate the need to react. It is necessary to make sure all of the pieces are in place and understand how many situations should be handled before putting out a product or service. Reacting too early can damage relationships with clients, investors, and the public. A nonprofit CFO describes the importance of timing:

“The Red Cross upgraded its emergency help phone system after 9/11 with funds raised for the disaster; this rubbed donors the wrong way when it was reported in the media. So timing isn’t just about doing the right thing at the right time; executives need to be aware of the perceptions of that timing.”

I was reminded of this while listening to a recent episode of This American Life where the reporting team was provided access to the Starbucks racial bias training day when all the company owned stores were closed.

During the interview with him, then Starbucks CEO Howard Schultz was emphatic about disassociating the bias training day from previous corporate initiatives which encouraged people to vote or be good stewards of the environment. Those efforts had resulted in positive associations for the company and have been recognized as good marketing.

If you read the transcript of the interview, Schultz basically asks the interviewer to stop citing the halo effects that resulted from previous initiatives. He kept insisting the bias training was an effort to start fixing their corporate culture and not an attempt to generate goodwill among the public.

Kelefa Sanneh: Yeah. When I suggested this to Howard, that this racial bias training thing had something to do with marketing Starbucks, he didn’t go for it.

[…]
Kelefa Sanneh: I want to make sure I understand this. You say this is not a marketing event. And obviously, to some people, anything that a company does kind of looks like marketing. How is this different from a marketing event?

Howard Schultz: This is the antithesis of a marketing event. It’s not something that is– it has nothing to do with trying to sell anything. Marketing is about creating awareness and selling your product. This is not– we’re not trying to sell anything.

Then the reporter, Kelefa Sanneh and host Ira Glass have a conversation about Schultz’ reaction which actually included the Starbucks PR person calling them and saying they might not want This American Life’s presence at the training if it was going to be a gotcha story about how Starbucks was trying to generate positive PR for themselves.

Ira Glass OK. All right, here’s the theory. Is it possible that he is so insistent that there’s no marketing in it because, yeah, he knows that anything his company does publicly affects how the public sees his brand. Like, of course doing anything like this is a kind of marketing.

But he doesn’t want to admit it because actually, underneath it, he actually is trying to do a good thing. He’s trying to actually address racism. He thinks America is too racist. He wants to do something about it. And he just feels like, oh, if we start admitting that there’s some marketing, or we get some brand halo from this, that’s just going to muddy the message.

Kelefa Sanneh Yeah, although what’s weird is, this isn’t the first time Starbucks has tried to do a good thing, right? They’ve had environmental initiatives. They had this voting thing, which he was happy to say the voting thing was good marketing. So in a sense, this isn’t new for Starbucks.

But what is new is that this is a racism initiative. And I think he has a sense that racism is so incendiary, so sensitive, that it can’t have anything to do with marketing. Like, if there’s any sense that this has anything to do with marketing Starbucks, people are going to tune it out or maybe worse, right?

Ira Glass Right, because it would be offensive.

Kelefa Sanneh Yeah, this idea, like, you’re taking America’s national sin of racism and using that to sell coffee. People might consider that offensive.

This exchange in the episode reminded me of the Non Profit Quarterly piece. It made me wonder, was this recognition by Starbucks a sign that the qualities mentioned are starting to permeate society a little more?

Emotional Intelligence is certainly not the sole province of non-profits. (And I am sure no small number of employees of non profits may be wondering where their share of emotional intelligence in the workplace is being stored.)

It is good to see the CEO of a corporation the size of Starbucks exhibiting the level of awareness about the situation that he was. There is obviously a profit motive in not screwing up the way the company responds to the recent instances of racial bias in their stores, but they probably could have glossed it over with less expenditure of effort, concern and money.

I have never really been a Starbucks fan and as much as I am complimenting them here, I am pretty unlikely to increase my visits. But I probably won’t more actively avoid their stores either.

Taken together, both the NPQ article and the This American Life transcript can serve as a reminder to be deliberate and thoughtful in decision making. Perhaps more importantly, that there is value in doing so even if the efforts of non-profits so often get overlooked.

Quality Character Development And World Building Is Not A Game (Actually, It Is)

If you are a person of a certain age, you may find that the love of Dungeons and Dragons you secretly harbored as a youth is finally gaining some respectability thanks to shows like Stranger Things and common interests with video gaming, anime/manga, cosplay, comic books, etc which has insured its presence at conventions across the nation.

Even if you aren’t particularly enamored of the game, as people interested in artistic and creative expressions, you might do well to pay attention to the storytelling elements of games like Dungeons and Dragons and think about how you might tap into this practice as a method of creating new work.

To be clear. I am not necessarily talking about creating new work based on fantasy settings. I am just thinking about the fact that there are a lot of people out there engaged in the process of world building and exploring what makes for an interesting story and character traits/backstory.

Right now there is an explosion of groups creating 3-4 hour videos of their gaming sessions on a weekly basis.

While I haven’t had an opportunity to evaluate them all, for me the current gold standard is Critical Role which features “a group of nerdy-ass voice actors playing Dungeons and Dragons.” What I appreciate about them is the amount of effort they put into the game. They follow the rule about showing and not telling in the process of fleshing out their character.  There is still a lot of out of character, off color commentary, but they definitely have invested themselves in their roles and upped the stakes for themselves in terms of embodying flawed rather than clearly heroic entities since they moved into a new campaign in January.

Another long lived, though intermittent group is Acquisitions, Inc which started podcasting games a decade ago. They have a “spin off” group called The C Team that videocasts session on a more regular basis.

Wizard of the Coast which owns the Dungeons and Dragons property has really been supporting this trend  with their own groups like Dice, Camera, Action. In the last month, they drew attention to other groups like UK based High Rollers; all female gaming group, Girls, Guts, Glory, and new Chicago based group Rivals of Waterdeep.

Wizards is making a pretty clear attempt to show that everyone can enjoy participating in creating stories and building worlds regardless of race, gender or geography. In the process of checking out those participating in a recent roll out event at the start of June, I discovered some members of a relatively noteworthy group who podcast their adventures lives within 20 miles of me.

It has all got me thinking about different opportunities. These might consist of checking out local groups and inviting them to present one of their gaming sessions publicly in one of our spaces.  Or as I suggested earlier, consider if there some project we could collaborate on which tapped into the world building and storytelling process.  The result could be anything from a dramatization of a local story to periodic pop up of multi-media experiences projected on the side of buildings and other structures to public art installations.

I really see this as a tool/process to involve people in a project who might not normally feel they had the capacity or permission to create and contribute.

Culture Is There For Those Hostile To It, Too

Just came across Oskar Eustis’ TED Talk, “Why Theatre Is Essential To Democracy.” He talks about the how so much of the work Joe Papp did with the Public Theater was about expanding access and telling important stories that were being muted.

Eustis goes on to talk about how he has been trying to extend that mission as the current director of the Public Theater, taking shows out to the five boroughs of NYC and to NJ rather than expecting people to come to them in Manhattan.

I wrote a little about this when I covered Eustis’ keynote at the 2016 Arts Midwest conference where I wrote,

He also mentioned despite doing so many free productions in Central Park, they discovered only their prison program and the shows they trucked out to the five boroughs of NYC were the only programs that were serving a mix of people that reflected the demographics of NYC.

In his TED Talk, Eustis mentions how the curtain call statement by the cast of Hamilton  to then Vice President-elect Pence had spurred calls for boycotts of the show.

I looked at that boycott and I said, we’re getting something wrong here. All of these people who have signed this boycott petition, they were never going to see “Hamilton” anyway. It was never going to come to a city near them. If it could come, they couldn’t afford a ticket, and if they could afford a ticket, they didn’t have the connections to get that ticket.

They weren’t boycotting us; we had boycotted them. And if you look at the red and blue electoral map of the United States, and if I were to tell you, “Oh, the blue is what designates all of the major nonprofit cultural institutions,” I’d be telling you the truth. You’d believe me. We in the culture have done exactly what the economy, what the educational system, what technology has done, which is turn our back on a large part of the country.

With this in mind, he says next Fall the Public Theater is going to take Lynn Nottage’s play, Sweat, on tour to rural counties in Pennsylvania, Ohio, Michigan, Minnesota and Wisconsin:

Sweat is based on interviews Nottage conducted during visits to Reading, PA where she also helped create the multi-media, site specific production of This Is Reading that I have written about before.  (Be sure to read Margy Waller’s account of the production which I link to in both articles.)

Eustis describes Sweat as,

…about the deindustrialization of Pennsylvania: what happened when steel left, the rage that was unleashed, the tensions that were unleashed, the racism that was unleashed by the loss of jobs.

Eustis give us a lot to think about when it comes to bridging the gap between the ideals expressed in mission statements and grant proposals and translating them into action.  He could have easily concluded boycott efforts wouldn’t hurt Hamilton ticket sales one whit, ignored the disapproval and continued on. Instead, he concluded there was an unmet need and a problem that needed to be addressed and started to put a production together to respond to them.

The approach isn’t going to be one of, “we are Broadway and we are here to illuminate your poor benighted souls,”

We’re partnering with community organizations there to try and make sure not only that we reach the people that we’re trying to reach, but that we find ways to listen to them back and say, “The culture is here for you, too.”

Cross Cultural Appreciation Is A Start

Pacific Standard recently pointed to a study conducted in Portugal that indicated some positive outcomes using the music and culture of immigrant groups to help reduce prejudicial attitudes.

It reports schoolchildren around age 11 who learned about the music and culture of a faraway land expressed warmer feelings toward immigrants from that country than those who did not. What’s more, those positive emotions were still evident three months after this exposure to the foreign culture.

“Music can inspire people to travel to other emotional worlds,” writes a research team led by psychologist Felix Neto of the University of Porto. Their work suggests songs can serve as an emotional bridge between cultures, revealing feelings that are common to both.

Their study, published in the journal Psychology of Music, featured 229 Portuguese sixth graders, all living in greater Lisbon. Two-thirds came from blue-collar families.

The students in the experimental group participated in twenty 90 minute sessions across six months. At the end of that period, their prejudices were reduced compared to the control group and that attitude persisted when the experiment group was surveyed three months later.

Learning of this study lead me to recall something mentioned in a keynote address delivered by Jamie Bennett where he cited an anthropologist working with drumming circles at the Field Museum

As I wrote in that post,

He goes on to say that this was based on observations of immigrants and first generation Americans living in Chicago who participated in drumming circles. As each performed drumming particular to their own cultural background, the group bonded. Bennett says this observation is important because it potentially illustrates that arts and culture is a pathway for integrating society that doesn’t involve assimilation–“I don’t have to become more like you to become more closely bonded.”

Thinking about both of these situations started me wondering if this effect is underappreciated and ineffectively employed to constructive ends. While I am obviously against positioning music and other cultural expressions as prescriptions to cure racism, the impact of cross-cultural exposure is well recognized.

Of course, what has been somewhat controversial in the U.S., at least, is that this impact has often manifested as borrowing/”discovery”/appropriation by people outside of the cultural group who go on to popularize it. Or people have borrowed the appealing elements of cultural expression while avoiding the daily challenges faced by members of the source culture.

The challenge therefore is 1) Opening people to experiencing expressions of cultures that are not their own. 2) Ensuring that the peoples of other cultures are able to retain ownership and identification with their expressions as people come to appreciate it.

Even after that, there is still much work that needs to be done. A reduction in prejudicial attitudes doesn’t equal the elimination of prejudice. A person is more than just the external expressions of their culture. There can be a gap to bridge between appreciating someone for their skillful exhibition of their culture and appreciating them as a whole person.

Classical Music As A Prescription To Cure Social Ills…And To Sell Perscriptions

A couple weeks back there was a piece by Theodore Gioia in the Los Angeles Review of Books that started out talking about the history of weaponizing classical music.  You may be familiar with this practice where classical music is loudly played in public places like train stations, shopping malls, parking lots, street corners, etc with the goal of chasing away undesirable elements like teenagers and the homeless.

If ever there was a practice that reinforced the idea that classical music is for people other that yourself, it is people pointing it at you in the hopes you will go away.

As I read on, I realized that Gioia was tackling a frequent theme of my blog posts – placing value on the utility of art rather than valuing art for its own sake. After noting the use of classic music as a social disinfectant, he goes on to note how often classical music is separated from the context of an entire work and used to sell things.

Uproot “O Fortuna” from a Latin cantata, so it can be grafted onto a Domino’s Super Bowl spot. These transplants produce jarring mashups that trigger another insidious side effect: by always quoting works out of the context the public forgets that they have a context. The spectator forgets that “O Fortuna” could be glorious in its original context because it’s absurd hyping Domino’s Pizza.

[…]

A prime example of classical music’s conflicted position in our capitalist culture is Bach’s Prelude to Cello Suite No. 1 in G Major. Dubbed the “Things Just Got Classy Song” by one columnist, the two-minute composition has been deployed for an astounding array of causes. IMDB lists 73 credits, with a résumé featuring primetime mainstays Smallville and ER, ad campaigns for Healthy Choice frozen broccoli and Pedigree dog food, and big-screen flicks ranging from Elysium and The Hangover Part II to a brief cameo in Mega Shark vs. Giant Octopus.

[…]

Where does this leave the prelude — and, by extension, classical music? From awakening Megasharks to selling Cadillacs, Bach’s Prelude to Cello Suite No. 1 has been drafted to support many causes. But one cause it seldom supports is itself. After being pressed into the service of so many outside agendas — advertising, film, and police work — the prelude loses its identity as an independent work of art, demanding to be taken on its own terms. It is difficult for the prelude to provide any modern audience with a genuinely “pure” listening experience.

There are no easy solutions to the quandaries this raises.  Gioia doesn’t make any suggestions for a path forward and I don’t really have any ideas myself.

You want people to be exposed to art so it becomes familiar. However, if you start dictating which modes of expression are appropriate and which are not, you end up placing it on the pedestal that reinforces its elite status.

People often cite the use of classical music in Bugs Bunny cartoons like “What’s Opera, Doc” and “Rabbit of Seville” as constructive ways in which the general public was exposed to the music. I am sure there were enough people who were opposed to the concept that the cartoons would have never been had it been left to them.

Any suggestion of not presenting a piece out of the context of the whole can be a non-starter when you factor length of many compositions vs. the public’s attention span.

Of course, there are plenty of organizations who transmit art for its own sake through diverse modes of expression and media. But that brings in the long debated issue of relevance and effectively forging connections with the community.

The only admittedly vague route I can see toward appreciation of art in its own context is connecting with the instinct to want to know more. Since people have had so much exposure to some works via overt and background placement, people might not be driven by a new, novel encounter to seek more information.

For those that are curious enough to do research, a campaign to have ad agencies or advertisers credit the original composition online might help a little.

For example, the ad below uses “O Fortuna” to sell beer and there are credits for all the personnel who helped create the ad included in the YouTube notes. No mention that they were spoofing Carl Orff though.

Apparently the Carlton Draught has a tradition of using classical music in their ads. This one does credit “Nessun Dorma” as the source of their parody.

“Love You, But I Would Love You More If Only…” In Public-Private Partnerships

This past week I have been dipping my toe in and out of the livestream for the ArtPlace America Summit. One of the plenary sessions I went back to listen to more fully was a discussion ArtPlace CEO Jamie Bennett held with Kresge Foundation CEO Rip Rapson and Detroit Future City Executive Director Anika Goss-Foster about public/private partnerships.

The title of the session was “You’re not the Boss of Me: What Happened to the Public in Public-Private Partnerships?” and the most fascinating parts dealt exactly the issue of who the boss is in public-private partnerships.

Around the 12:15 point, Rapson talks about how one of the previous mayors of Detroit had approached him at the Kresge Foundation asking if they would fund a long range master planning process to revitalize Detroit. The team Kresge put together was so successful in generating participation and investment from the community that the city administration started to feel that their prerogatives were being challenged and their competency was being questioned. The city government began resisting the efforts of the Detroit Future City team Kresge put together to work with them.

Kresge decided to shutdown the process for a year and pull it out of the mayor’s office. However, they had built up so much momentum getting the community involved over two years, the community wouldn’t allow them to dial things back. Kresge restructured things toward a community ownership model and finished the master plan.

Around the same time, a new administration took charge of Detroit city government and they embraced the externally generated plan. But then the same dynamic developed where the city government came to resent the involvement of outsiders. According to Rapson, they did recognize the talent of the Detroit Future City team, but they wanted to absorb the organization into the city planning department and have them work under the city’s terms.

Rapson says that in the current national environment, the lines between public and private are much more porous than in the past. At one time a philanthropic entity wouldn’t get involved with this type of work. At one time the view was that private sector work was tainted and the public sector was far too messy and political.

Today he says, when faced with a problem there is more of a negotiation of who does what the best. Who is best equipped with the expertise, capacity and resources to address an issue. For instance, only the city government is empowered to set zoning laws, levy taxes, etc.

What intrigued me was Rapson’s implication that Detroit Future City’s work was influencing how the Detroit city government viewed and executed community outreach, shifting it from an authoritarian approach to a more collaborative one. Though there is still work to be done.

I wondered if this might presage a new trend in the way cities might operate. Jamie Bennett asked if the ideal wasn’t supposed to be that citizens already had the opportunity to participate in planning through their vote and approaching their government representatives.

Rapson responded acknowledging that in this particular case, the Detroit Future City team had helped to create a constructive process and environment. But he also makes note that it had been an anti-democratic (his term) philanthropic institution which had been responsible for making sure the community voice was at the table.

My read between the lines on this was marginally cautionary. It is working in Detroit thanks to a number of conditions that have come into alignment, but it perhaps shouldn’t be seen as a broad panacea applicable to every city.

It sounds like Detroit Future City is doing a great job involving community input in their advocacy. Goss-Foster said people will come up to her in the streets and supermarkets to point out that the group with which they identify isn’t included in the plan. She said she often concedes they are right and invites them down to her office to talk about getting them included.

#ArtPlaceSummit Plenary: YOU'RE NOT THE BOSS OF ME: WHAT HAPPENED TO THE PUBLIC IN PUBLIC-PRIVATE PARTNERSHIPS?

From its bankruptcy workout to its approach to transit to the security cameras in its downtown, Detroit, MI has been shaped with the philanthropic and priate sectors in roles more traditionally played by government. And it is not alone: American communities are increasingly relying on public-private partnerships. Many of them are created in response to opportunities that arise out of market forces with very few communities first having an explicit conversation about how residents and their interests are democratically represented in those conversations.Presenters: Rip Rapson, Anika Goss-Foster, and Jamie Bennett

Posted by ArtPlaceAmerica on Tuesday, May 22, 2018

Are You Really The Storyteller You Think You Are?

FastCompany had an article about Five Ways Non Profits Struggle last month.

Most of the things mentioned aren’t really news to you if you work in non profits: Restrictions on how grants and donations can be used, employee burn out, ineffective use of data collection and lack of access to capital.

The assertion that,

…most organizations don’t engage in fundraising experimentation because they’re worried about the perception that it might create. There’s a tendency adhere to a set formula–the portion of operations supported by grants, individual contributions, or mission-related revenues–without thinking about how impact can change if you get creative.

was somewhat intriguing. Perhaps I will investigate that idea a little more in the future.

It was the fifth point, however, that I hadn’t expected to see on the list.

53% of nonprofit leaders spend less than two hours preparing for a speech

That’s especially scary considering only 10% of people in the sector consider themselves to be well-trained storytellers, according to Janus’s research. At the same time, there’s a huge payoff for those who learn how to talk engagingly about their mission.

Now arguably, this might not make the top 5 problems facing non-profit leaders, but it could certainly constitute a barrier to success.

While I have encountered a number of people who did a poor job making their case or were deadly boring, I never considered that it might be lack of preparation that contributed to that problem. I think we have all encountered teachers/professors who have a reputation for being boring that spans years. Their problem was more attributable to delivery rather than lack of repetition.

On the other hand, if you do consider yourself a good storyteller and feel that process is an important part of garnering investment and interest in your mission, then it does behoove you to invest time in development and preparation.

This article made me recall how I was recently asked to deliver two talks within a couple days of each other. I was keenly aware that I was much more comfortable discussing content I had spoken on before and felt I did a more effective job delivering it. Even still, I probably practiced and tweaked it for 5-7 hours.

Even though I wasn’t as comfortable delivering the second speech, I invested close to 20 hours developing and rehearsing it.  I suspect when I get some more distance from it, I will be able to go back and cut a lot of extraneous content so I can do a better job on the topic the next time out.

It is admittedly not easy to find the time to do justice to a speech with so many immediate demands on your time. The two talks I recently delivered were definitely a nights and weekends endeavor. It is very much like the situation where the you could do something ten times in the time it takes you to teach a new employee to do the job to a half way acceptable level. In the long term, however, that initial investment can become a long term benefit to the organizational mission.

Pop Up Box Office Are As Much About Listening As Selling

Hat tip to Artsjournal.com linking to an Arts Professional article all performing arts professionals should read.

Hull Truck Theatre in Hull, England started regular pop-up box office hours in local retail chain locations to help address barriers to participation people had.

(By the way, the barriers were exactly those identified in the US studies like Culture Track – “time, cost, lack of awareness of what’s on, childcare and a sense of it being ‘not for me’”)

Magda Moses, who is the Community Projects Coordinator at Hull Truck Theatre Company started out with a trial visit to one of the stores and had conversations about their past, present and future experiences with theatre, following the theme of an upcoming production of A Christmas Carol.

Members of our box office team then joined us, enabling customers to buy tickets from an ipad.

We now run these pop-up box office and community engagement sessions in four Heron Foods stores once a month, and having other staff in attendance has helped the project become more embedded across the theatre.

One of the things we’ve learnt is to visit on regular days and times so that we can promote our visits in advance and people expect us and get to know our staff.

Since some of the responses they have received have dealt with being intimidated by the theatre building, an opportunity to interact with box office staff provides a point of contact that likely would have never occurred had they not gone out in the community.

In addition to the oft mentioned concerns about how to dress and act at a performance, a number of people identified being concerned that the experience would not live up to the expense of tickets. When the theatre produced a show about local woman advocating for fishing industry reform in the 1960s, Hull Truck Theatre offered “pay what you can” tickets exclusively through pop up box offices at Heron Foods.

Moses writes, “…we received positive feedback that people were thrilled to be able to afford to see a play that was directly relevant to their community.”

It sounds like the feedback they got from these efforts might be better than any paper survey and they have gained some insight into their audience segments. Yes, it is probably more expensive and labor intensive than more conventional approaches, but I am sure there are some intangible benefits that can’t be easily quantified in an ROI analysis.

Every time we visit Heron Food stores we ask about what sorts of events they like to come to, which informs out future programming.

We’ve identified differences in audiences across the city. Shoppers on Orchard Park are likely to bring the whole family, so they want affordable shows that everyone will enjoy. Hessle Road shoppers are likely to be older and are interested in local history and Hull stories. This information helps us make sure our marketing is relevant to each area.

Our pop-up box office sessions are about much more than selling tickets. They’re also about building relationships, trust and familiarity in order to spark the idea that someone can go to the theatre.

The sessions are an important part of the Community Dialogues project and the theatre’s wider commitment to welcome new audiences. So once we get to know someone, we can direct them towards tours, coffee mornings, family events, access performances or workshops, depending on their interests.

Data Vs. Your Gut

When I was thinking about what to write today, I figured a good intersection between yesterday’s post about productive employees not necessarily being good manager material and Drew McManus’ recent post about the “Shit Arts Administrators Say” Twitter account is Colleen Dilenschneider’s post, “Three Phrases That Effective Leaders Do Not Say”

Written last summer, Dilenschneider’s primary goal is to advocate for a proper approach to using all the data arts leaders have available to them. She argues that it can often feel easier, and therefore preferable, to rely on gut instinct rather than think critically about what is best for the organization.

Dilenschneider goes to great effort to explain these ideas so visit her page rather than being satisfied with my synopsis.

That said, in brief, the three phrases and suggested alternatives are:

1) “That doesn’t apply to me”
[…]
Say instead: “Let’s uncover the extent to which this finding applies to our organization, and explore what can be learned from this information.”

2) “I agree/disagree with the data”
[…]
Say instead: “Given these findings, I think our biggest challenge is…

3) “We need more information before we can do anything (on this topic where we already have meaningful information)”
[…]
Say instead, “Let’s consider what needs to change and what items need to be tackled to make the most of this information.”

It is in connection with phrase 2, that she addresses the problem of insiders using their gut feelings by warning against things like weighing the opinion of one person (board chair/executive director) more heavily than the hundreds/thousand whose responses comprise the data. Likewise, she points out that not only aren’t industry insiders the target market for the services and products arts organizations provide, insiders tend to have all sorts of blind spots and skewed perspectives due to their position.

One thing she doesn’t mention here, though I am sure she would acknowledge, is that it takes work to understand and evaluate whether data is valid and relevant to you.   It is often also easier to utter these phrases than to invest the time to look at the methodology behind the data to determine whether the results are dependable.

For example, radio and television stations trying to sell you ad space will cite all sorts of numbers about how much exposure you will get. With a little thought, you will quickly come to realize you won’t be reaching anywhere near those numbers as a result of any number of factors.  Your experience as a consumer helps inform a healthy skepticism.

When faced with data for an area in which you have no frame of reference or expertise, it can definitely require some effort to understand and evaluate. It is much more expedient and comfortable to go with one’s gut.

Dilenschneider does say there are times in which these phrases are useful. Note that final caveat though:

  • For instance, it’s a good idea to say, “That doesn’t apply to me” after you’ve collected the data and understand the true extent to which it applies to your organization, and you’ve found that it doesn’t.
  • It’s okay to say, “I disagree with this data” to discount findings when it is data about you and only you.
  • And it’s wise to say, “We need more information before we can do anything,” when it’s a big or expensive change and the takeaway is unclear. In such a case, you should absolutely gather more information!

This said, these phrases are all too often uttered defensively. If these words are about to escape your lips, think twice.

The Only Bank Where The Assets Appreciate In Value Upon Withdrawl

Barry Hessenius proved that we often don’t think of the most obvious things in a post he made last weekend encouraging people to create Story Banks to support your advocacy work.

Rather than having to identify an appropriate story every time we might have use for one, a Story Bank is a readily available, ongoing catalog of those stories, which can be used for a myriad of purposes.

[…]

Those can chronicle personal impact and value, can preserve the organization’s history and legacy, and can categorize beat practices and past mistakes.  While data and evidence based decision making is essential, stories can give data and evidence meaning, and enhance how we use data and evidence to make smart decisions.  It is our stories, particularly of impact and value, that support the argument of the preference for the intrinsic value of the arts.

I collect social media posts, positive comments, anecdotes, letters, etc into a file on an on going basis to support final grant reports. I don’t want to reach the end of a grant period and be scrambling to gather the materials. However, it never occurred to me to make those files available board and staff members in support of formal and informal advocacy and solicitation efforts.

But rather than waiting on someone to say or write something nice, Hessenius suggests a more active approach. He encourage organizations to survey their staff and board for stories about how the organization or the arts in general have impacted lives (including their own–not just what they might have heard from others). Then turn to donors, supporters and volunteers for their stories and then finally audiences.

Hessenius admonishes readers not to forget to include kids since their stories can be most poignant.

He points to a toolkit FamiliesUSA has assembled about creating and maintain a Story Bank as a resource.

If Anything, Measure of Arts & Culture Should Be Civil Societal, Not Economic Impact

Lest you think Carter Gillies and I are lone voices arguing against the use of economic impact of  arts and culture as a measure of their value to society, in March the Global Education and Skills Forum had a panel address the question “Will We Still Need The Arts & Humanities in 2030?”

A member of the panel, British philosopher, Dr. Julian Baggini addressed the issue of using economic impact as a metric of the value of arts and culture in very familiar terms:

“…they don’t need defending in terms of anything else. And I think what happens is, we get sucked into a kind of debate in which we are always having to justify the Arts and Humanities in terms set by a more utilitarian agenda.”

He goes on to talk about how he was involved with a project which was studying the benefits of active participation in arts and culture for physical and psychological well-being.

Then he cautions that even framing the arts in terms of their health benefits or ability to stimulate important neurological centers in the brain represents a trap because it doesn’t allow for the arts to have value in and of itself. This framework uses health benefits to justify the existence of arts and culture.

He says the ultimate goal should be the creation of a more civilized society. In that context, economic growth and technology are instruments toward the goal rather than being the goals.

That is to say, economic growth should be evaluated for its contribution toward civilized society alongside arts, culture, science and technology rather than positioning those things as subservient to economic growth.

 

(around the 38:00 mark if it doesn’t start there)

 

Do You Fear Innovation Will Threaten Your Effectiveness Metrics?

Over the last few years, I have frequently written about the problem with using metrics as a measure of value and performance.  As long as we continue to be told that use of quantitative measures are important, I am gonna keep pushing back and reminding you it ain’t the be all and end all of evaluation.

Carter Gillies is actually more adamant and eloquent on this topic than I am so when I saw a piece on Aeon that started out sounding almost verbatim like Carter, I did a double take to check who the author was.

The author, Jerry Z. Muller, points out that performance metrics often incentive a gaming of the system in a manner which often runs counter to the purpose of the organization.

Or take the case of surgeons. When the metrics of success and failure are made public – affecting their reputation and income – some surgeons will improve their metric scores by refusing to operate on patients with more complex problems, whose surgical outcomes are more likely to be negative. Who suffers? The patients who don’t get operated upon.

One of the other issues is all too familiar to non-profit organizations come grant report time:

To the debit side of the ledger must also be added the transactional costs of metrics: the expenditure of employee time by those tasked with compiling and processing the metrics in the first place – not to mention the time required to actually read them. As the heterodox management consultants Yves Morieux and Peter Tollman note in Six Simple Rules (2014), employees end up working longer and harder at activities that add little to the real productiveness of their organisation, while sapping their enthusiasm.

Non-profit organizations are well acquainted with implications of metrics. Organizations are often restricted to what government entities, foundations and donors are willing to fund. It can be difficult to innovate or address needs if your funding source has different priorities or restricts how funding can be used.  I have discussed before that there can be a tendency to report that everything you did met or exceeded the plans laid out in your grant proposal.  The fear of losing funding for not being successful enough disincentivizes being honest about challenges the organization faced.

While there have been plenty of embezzlement scandals at non-profits to leave funders concerned about whether their money is being used responsibly, metrics provide faulty assurances because they are so easily falsified.

So what should be used instead of performance metrics? Well, Muller really doesn’t say.  Doing a good job and having good outcomes might be a start. You’ll want to examine numbers to assist in the process of reducing needless waste. But trying to squeeze an extra percentage out so you can improve your efficiency score over last year when you squeezed an extra percentage over the previous year is not constructive.

Ultimately, the truth is that evaluation is hard. Even if we were to urge funders to invest more time in investigating outcomes directly rather than relying on numbers, the tendency to have positive associations for feel good stories will benefit some organizations over those that do unsexy, but impactful work. Then we will be back to rallying removing the emotional element by employing cold, hard numbers for evaluation.

Have You Hugged Your Grant Panelist?

Short post today because I just returned home after serving on a grant review panel for the state arts council.

The deputy director of the council was reminiscing about the days in the not so distant past when the review process for the main grant program took three days. Even though the panelists reviewed the applications in advance, they would spend time reviewing VHS tapes, etc as a group and discussing final thoughts on the grants across those three days.

Now it is possible to review and pre-score the grants online and likewise review videos, recordings, webpages, etc online and in advance as well. The stacks of applications for each grant program are distributed between different groups so that no group of reviewers has to spend more than a day at the arts council offices deciding on final scoring.

However….

It is still a big job to serve on the panels and potential reviewers are busy.

A month ago a colleague told me she had been asked to serve on a panel for another program, but felt some trepidation about having enough time amidst all her other commitments to review the 45 proposals that had been assigned to her group.

There was a member of my panel today whose background and expertise I felt was much needed because it aligned with the non-arts field components found in five of the grant proposals. She also expressed reservations about serving again due to the time commitment required to preview the 45 proposals.

I should note the actual time we spent reviewing the grants today was about 6 hours. That is about an appropriate number of proposals to assign a group to review for a day. But it was also only possible thanks to 25-30 hours of preparation.

The moral of my little story here is to encourage everyone to volunteer to serve on your state arts council (or NEA) grant panels when asked.

Failing that, give your panel participants a hug in thanks.

Heck, definitely give your arts council staff a hug. They vet many multiples of proposals for basic qualifications and prepare them for the grant panels. Not to mention organizing and providing orientations to the panelists in the first place.

You Have To Know How They Define Community Before You Can Tell Their Story

I don’t know what inspired me to do so, but last week I visited ProPublica’s website and learned that Free Street Theater and ProPublica Illinois were teaming up to offer theater-journalism workshops across the Illinois.

What caught my eye was that they put out a call for invitations to communities in manner reminiscent of the process Marc Folk said The Arts Commission of Toledo employed when soliciting feedback from different n eighborhoods of that city.

In addition to going to Toulon, IL, Free Street and ProPublica Illinois will be visiting Urbana, Carbondale/Jackson County, Rock Island/Quad Cities, and Rockford during May. So if you live in or near any of those places, check it out.

They did a trial run at the end of March in Chicago and have posted some of their reflections already. One of the things they recognized immediately was a need to do a better job of making people aware that they were having these workshops.

In the course of playing various games, they discovered that the terms people use to define their community, including how they defined community, had some bearing on how they composed the narrative about themselves.

We played a game in which we were asked to line up according to how strongly we agreed with various statements, from “We are living in a war zone” to “I love ice cream.” You’d be surprised at how many interpretations there are of what a war zone is, and how many people have strong feelings about ice cream.

In small groups, we talked about a time we each felt misrepresented in a news story, and how that directly affected us and our communities. It led to revealing conversations about how we each defined “community.”

[…]

At the end of the night, we returned to the sticky notes to ask: What do we want the story of our community to be? This is an important question — for us and for this project — that journalists rarely ask. But they should. If journalists don’t know how a community views itself, journalists don’t know what that community has at stake when it is represented or misrepresented.

If we never bother to ask — in real, concrete ways — it can seem like we don’t care. Journalists know how to fact-check names and statistics. But how often do journalists fact-check the underlying narrative of a community?

Since there is an ongoing conversation in the arts about how people want to see themselves and their stories depicted in performances and other forms of creative expression, these reflections by ProPublica reporter Natalie Escobar should pretty much be shared by those identifying with the arts and culture community.

Creating Connections To “Why Didn’t I Think Of That”

Last week Arts Midwest held a webinar to provide some examples of the way in which different arts organizations were putting the Creating Connection messaging and research into practice. They had representatives of the Eugene Symphony and two arts organizations from Klamath Falls, OR present talk about some of the successes they have seen.

Each of the organization links above will take you to pages with examples of brochures, videos, social media campaigns, letters and other pieces each of the organizations used.

There were a couple programs that stuck out for me as I was watching last week. One of the biggest “duh” moments for me was the Eugene Symphony’s use of a white board in the lobby to collect feedback from audiences. All those times we have tried to figure out how to get better response rate on surveys, something like this never occurred to us. So many grant applications ask for summaries of the feedback you have collected from the audience. It can’t hurt to have pictures of people enthusiastically participating in writing on white boards.

The people from the Eugene Symphony also spoke about how they shifted the focus of their fundraising efforts. At their gala auction, they placed fewer items up for auction and spent more time on storytelling about creating connections. In their donor appeal letter, they changed the message away from “support our excellence.” Instead, when deciding what to include in the solicitation letter, they ask themselves, “Is this going to be the story of their growth, their voice, their well-being or their happiness?” The repeated “their” being the letter recipient.

The images in their publications are focused on the experience the audience will have rather than on the organization. The “Meet The Conductor” video only shows Music Director & Conductor Francesco Lecce-Chong in the concert hall or in the process of conducting for a few seconds. Most of the video is him hugging people at picnics and while walking down the street, chatting at ballparks and sidewalk cafes.

Social marketing consultant Crystal Muno talked about work she did with the Ross Ragland Theater and Linkville Players in Klamath Falls, OR.  She said the Ross Ragland had been faced with the perception of being elitist. To combat that, they worked on messaging that presented the theater as a “kooky, enthusiastic, maybe a little eccentric aunt.”

One of the things I liked was that they used the image of a stick figure hugging the silhouette of the theater for all of their giving programs – donations, volunteer solicitations or asking people to join their guild. Depicting volunteers as loving the organization in the same way as large donors do has a certain appeal.

Crystal also spoke about how the Linkville Playhouse’s Little Linkville program, a group of adults who do shows for kids, started having kids usher the shows and design posters as a way of improving the connection with their core constituency.  She also talked about how their costume and prop philosophy was that they could only use and wear things that could be found around the house so that if the kids wanted to go home and replicate what they saw on stage, there would be few barriers to doing just that.

 

Repetition & Establishing Good Habits

I was recently involved with a strategic planning session for a non-arts group where  staff and representatives of community constituencies  were intermingled at different tables.

When we were asked to brain storm solutions to serve a greater segment of the community, I mentioned the need to go out and learn about the unfulfilled needs of the community rather than focusing on the quality and range of services the organization wanted to offer. I suggested possibly conducting community listening sessions.

People at the table thought it was a great idea and wrote it down on the paper on the easel. When it came time to report out, that idea wasn’t mentioned but we only had a couple minutes so it was no big deal.

But as the other tables repeatedly mentioned going out to new areas to talk about all the great programs the organization had to offer without ever mentioning making an effort to learn if any of the programs were relevant to community needs, something inside me started to rebel and protest.

That is when I realized I had really started to internalize the ideas that research, different advocacy and policy groups, and individuals like Trevor O’Donnell have been communicating for awhile now.  I have mentioned this before – The focus can’t entirely be on your organization and how great you and the stuff you do are. It has to be about how what you do fulfills expectations your potential patron/participants have about a product or experience.

In the case of this blog’s readers, that experience is related to arts and culture.

While I have written about this idea a fair number of times now, I will freely admit my practice in implementing this concept is far from ideal.  Still, I see the fact that I bridled internally upon hearing proposals that ran counter to this concept as a positive step.

The experience has also reinforced for me that making progress is probably going to be a long term process of repetition –both to myself and aloud to others as I had in the strategic planning meeting.

Intellectually, we know repetition helps to establish good habits, but it is easy to forget this when faced with tepid progress. Lack of immediate investment by others isn’t necessarily an indication that the idea isn’t good. Merely that the presentation wasn’t effective and needs to be refined or that the people listening haven’t heard or considered the idea enough times for it to make sense as a valuable course of action.

Probably The Only Time Comic Sans Is Appropriate In A Planning Document

Back in February CityLab covered an effort by residents of the Frogtown neighborhood of St. Paul, MN to get people invested in contributing to the Small Area Plan for their neighborhood.  This was in part driven by the experience the Frogtown Neighborhood Association voted to refurbish an historic theater in town but the mayor choose to direct the money to a police shooting range because the theater wasn’t in the neighborhood’s small area plan.

Because Small Area Plans, like strategic plans tend to be dry documents that get put on a shelf never to be consulted, the Frogtown Neighborhood Association were determined to make their plan a living document with which people interacted. They did this by placing the plan and the feedback they received from hundreds of residents into the framework of a comic book.

What I admire about the document is that they create 8 characters who are experts on major areas of concern like land use, housing, transportation, education, arts, health and wellness, economic vitality and resource allocation.  They make each of these people representative of different demographic segments like long time residents, house owners, apartment renters, kids, married couples, single college grads, etc.

By doing so they put a face and connect expertise to different people in the neighborhood so it is more difficult to dismiss people as gentrifiers or cranky malcontents standing in the way of progress.

They reiterate their goal quite a few times across the book to employ design thinking to “Sculpt our community into a mixed income, arts, entrepreneurship and education centered urban village.”

Because it is a planning document it is still pretty text heavy, but this is an example of what is contained within the book.  As I sort of implied before, you could probably do worse than applying this approach to your strategic plan.

 

Enough Sins To Go Around

A couple weeks ago Ali Webb wrote the provocatively titled Philanthropy’s Seven Deadly Sins on Non-Profit Quarterly.

According to Webb they are,

Blindness to privilege
Dismissing community knowledge
Misplaced accountability
Poor partners
Failure to learn
Risk aversion
Lack of transparency

Some of the sins were more specific to philanthropic foundations than non-profit organizations in general, but I saw some parallels with topics I have discussed in the past.

I am relatively sure most people recognize that “Blindness to Privilege” is a significant issue right now.

Carlisle observes that, “There are increasingly few places in the country where there’s not going to be significant racial and cultural differences…where people who have been very sheltered or in dominant culture settings are beginning to say, ‘Wow, we are fish in water. We didn’t know we were fish. We didn’t know we were swimming in water.’”

Don Chen, Director of the Equitable Development Team at the Ford Foundation, remarks that he wishes he “had a dollar for every organization that comes to me and says our board came up with a new strategic plan, and we are going to focus on equity. These same people aren’t talking about equity as a core value or a core component of their mission; they are often talking about equity as a topic. That’s a warning sign for me because it could be dropped like any other topic.”

In the sin of “Dismissing Community Knowledge,” I saw some familiar phrasing.

Keller observes that too often, “we ride into communities, stand before them, and tell them what they need to do to solve their problems. Then we ride out, expecting programs to be scaled and sustained.”

“Foundation people tend to over-intellectualize but under-experience the challenges of those they seek to serve with no authentic proximity to the issues,” says Carlisle. She continued, “The validity that comes with seeing and understanding different world views, which are not dominant culture, can have extraordinary outcomes.”

[…]

Chen calls it “drive-by grantmaking,” where foundations make a grant and then go away for a year or two. “Local folks have a BS meter and they know if you don’t trust their knowledge,” says Harris.

For me, this echoed what Marc Folk of the Toledo Arts Commission said about riding into a community on a white horse and Margy Waller’s “We’re From The Arts and We Are Here To Help,” post I wrote about two years ago. Likewise, Ronia Holmes piece about arts organizations being bad at community outreach which I also wrote about also has resonance with this “sin.”

From a recipient point of view, the “Failure To Learn” sin encapsulated a lot of the issues non-profits face today with the expectations of funders. If you read Vu Le’s Nonprofit AF blog, you will be familiar with these gripes.

“In philanthropy, we don’t always clean up our messes when we change priorities and make transitions.” Hegarty offers that the unwillingness to learn may stem from “a tendency to think we are the smartest persons in the room and the assumption that we have all answers and understand all the angles.”

[…]

Another possibility that Chen offers is that the field is “delusional” about what was or could be accomplished with the amount of money offered. Sometimes, Chen said, the sector believes it is “smarter than everyone who ever came before. Especially when working in in under-resourced, low-capacity places, philanthropy tends to think it has super powers.”

[…]

“We ask a lot of our grantees and then what they share with us goes into a black hole. We never do anything with the information to further the work,” said the officer. “Without processing the information and developing a vehicle to get it back to the grantees, much learning is lost.”

All of this is something to think about. It is difficult to effect the change we like as fast as we think we should, but being reminded of these concerns on a semi-regular basis feeds progress.

Fundraising Is Now Everyone’s Job Too

Yesterday I noted that I was interested to learn that $5 million in revenue was something of a dividing line between theaters which supported themselves primarily by ticket revenue (above $5 million) and those that received the majority of their support via donations (below $5 million).

That doesn’t mean that the larger revenue theaters don’t need to do much fundraising. Back in January there was an article in American Theatre that talked about how artistic directors are increasingly expected to join the executive directors and development staff in soliciting donations.

For some years now I have written about how marketing is the responsibility of everyone in the organization. It appears this is becoming the case with fundraising as well.

Michael Ritchie, artistic director of Center Theatre Group … puts the situation more urgently.

“Everyone in our building is ostensibly a fundraiser,” he said. “That’s the new reality for nonprofit theatres. We are all more dependent than ever on the success of our fundraising efforts. Fundraising is no longer optional for an artistic director; it’s an imperative.”

In an August 2017 American Theatre online article reporting on artistic leadership succession, Disney Theatrical Group president Thomas Schumacher suggested a reason for the new urgency: the global economic crisis of a decade ago. “Any artistic director who gets hired today will also be expected to go out and raise an awful lot of money,” said Schumacher, who spent five years on staff at the Mark Taper Forum. “That’s just different.”

The artistic directors they interviewed for the story varied in how comfortable they felt being part of the solicitation efforts. Some were comfortable with it from the start, others mentioned the fear and anxiety they felt. At the same time, many spoke about financial difficulties which had forced them to become more adroit in these types of interactions. Many estimated they spent between 25-30% of their time on fundraising, though one estimated it much higher:

Abe Rybeck, the founder and executive artistic director of…The Theater Offensive in Boston, said, “Sometimes it feels like I spend 120 percent of my time doing fundraising, and it also feels like that’s way less than I’m supposed to be doing.”

One thing I was really curious about after reading the article was whether the added responsibility of fundraising had changed the perception of the artistic director’s role in an organization. For a long time there was something of a stereotype that the managing or executive director of a theater was there to keep the artistic director’s ambitions in check. While there have definitely been some contentious power struggles in this arena, I think the stereotype may have served to perpetuate the roles by giving license for the artistic director to say yes until being told no.

This may have been another facet of the larger general stereotype that artists didn’t need to know about business and such considerations would only serve to limit their vision. Likewise, getting artistic directors involved in fundraising might be a manifestation of the recent general push for artists to cultivate business skills.

Since artistic directors are being asked to get involved with the one area of a non-profit organization everyone would be happier to avoid, I am hoping it has gone a long way toward dispelling the perception that the artistic directors are the irresponsible dreamers of the organization. Reading what the artistic directors had to say about participating in donor solicitations, it is pretty clear they have an appreciation of the costs of executing their vision.

Love/Hate Relationship With Focus Groups

The Guardian had a long read piece on focus groups earlier this month. As I was reading, about how the companies commissioning the focus groups had difficulty accepting the results, I was struck by how similar it sounded to the accusations of elitism and arrogance often leveled at arts and cultural organizations.

I began to realize that this type of arrogance isn’t really distinctive to arts and cultural organizations, it is pretty much characteristic of any entity offering services and goods to the public, be it corporations or politicians.  If anything, the fact that the arts and culture sector worries about being out of touch may be to their credit.

The article says focus groups get a bad rap across the board,

The public resents the mediocre outcomes of a focus-grouped world, feeling that the culture of consultation dumbs down our politics, entertainment and just about everything else. The clients who commission focus groups to give feedback on a new product or political initiative resent the obligation to listen to ordinary, non-expert people, and often feel humiliated by their judgments. Everyone imagines the participants to be idiots.

The companies who commission focus groups tend to hate the group participants, which the authors and those interview for the article attribute to various reasons. Some from the political or corporate class resent having to listen to “the people.” A number of focus group facilitators commented that clients are overly focused on the fact that participants are being paid and as a result think there is no need to feel respect or gratitude for the participants.

I thought this passage was particularly applicable to the arts:

Another complaint made by clients is that the people in the focus groups are not the target consumer…people from the agency would sit behind the screen during a focus group, and when it was over they would say: “Boy, did you bring in a bunch of stupid consumers. Our consumer isn’t like that. Our consumer is young, sophisticated, and bright. You brought in a bunch of dummies … They don’t know anything about this product.”

Many clients resent the arrogance of focus group participants, who (in their view) have way too much confidence in their own opinions, and too little humility about their own lack of expertise. Most of the time, clients hate the participants because these ordinary people provide an unbearable reality check: “[Clients] can’t believe that their customers don’t care about them or their product,” said Andy Tuck.

Sound familiar? Having preconceived assumptions about the demographics of the audience/community base you serve? Or perhaps you have created an idealized image about the community you serve? Whether they are rich or poor, they are intelligent enough to recognize what a gem they have in your organization and gratefully receive what you provide.

Yes, there is always that one person who said they have lived in the community all their lives and never stepped foot in your building before and are amazed by what they see. They are the exception to the general rule though.

Except that you are hearing this while standing in your organization. The reality you will probably experience standing on a random street is that a life lived without stepping in your building is the rule.

But as I said, I think there is some consolation to be taken in realizing that this type of arrogance is pretty much the natural result of wanting everyone to appreciate what you have built whether it is a company, political organization or arts and cultural entity. While we need to fret and worry a little that our egos are getting in the way of connecting with as wide a segment of the community as we should, we don’t need to necessarily fret that corporations and political campaigns are better at it than we are. Their research and execution are just better funded –and often times even that falls flat.

Sending Love To Those Calling Attention To Important Theater Issues

Gotta give a shout out to Non-Profit Quarterly for putting up two theatre related articles yesterday. I wanted to call attention to it to show appreciation for to them for covering arts concerns.

(n/b – slight mistake -during editing I noticed Ross Jackson’s article was published on Jan 29, 2016, though it appeared in my social media feed today.)

The first piece by Ross Jackson on Blackness in Nonprofit Theater reinforces a lot of the conversations that have been occurring lately about the recognition and opportunities afforded people of color.

It’s publication is timely just as we move into February when many arts organizations offer their Black History Month programming. Jackson rightly criticizes this approach, (or having any sort of “ethnic slot”), as tokenism. I think many more arts organizations recognize this than had 10-15 years ago and have taken steps to remedy this.

Jackson goes on to point out some less obvious, but equally problematic choices that are made in casting and programming decisions.

More troubling is that the lone black cast member is usually male. Black women are often cast only when the script calls for them or to fill promiscuous and degenerate roles…for example, auditioning a black actor who has the talent to play Rosalind, the witty, courageous leading lady of the court from Shakespeare’s As You Like It, whom the audience is made to feel deserves love, and casting her instead as Phebe, the entitled, arrogant, shepherdess who is criticized for having too many lovers. Rosalind stays white.

[…]

Furthermore, when casting black actors in nonspecific roles, it is not at all necessary to reimagine or reconceptualize the production by placing it in the inner city or adding what a middle-aged white male thinks of as a “Hip-Hop influence,” in order to “excuse” the decision to have black bodies present onstage. We don’t all walk around with a bassline underscoring our every action; there is no reality to that, so do not try to insert it for us.

He goes to provide other examples which place black actors in the status of otherness. He proposes ways in which organizations can examine their choices and processes.

[hr]

The other mention of theater on Non-Profit Quarterly was about how theaters are becoming more effective at cultivating individual donors to support their work as corporate support wanes. The piece draws from an article in American Theater.

The American Theater article is worth reading because it goes into greater detail than the NPQ piece. However, Eileen Cunniffe does a good job summarizing on NPQ. The reason why many theaters have become more effective is because they are using predictive analytic tools and engaging in one-on-one relationship building to a much greater degree than in the past. That isn’t necessarily good news for every theater company who lack the resources to keep up.

…the newer approaches to donor cultivation that have been successful for nonprofit theater companies are also more labor-intensive—sometimes requiring additional development staff, other times requiring more flexibility from development staffers in terms of when they work, adding more evening and weekend hours to woo donors—again, including board members—before and during theater performances. He also notes that fundraisers must pay more attention than ever to generational differences among individual donors.

Finally, these approaches are likely to bear more fruit for larger theater companies that can afford to invest more in fundraising; they may be unnecessary for the smaller companies, which already know most of their individual donors quite well; and the better they work for the larger companies, the more they may disadvantage midsized companies, which may not be able to invest in additional staff or bells and whistles like predictive modeling.

NPO Execs Much More Concerned By Lack of Board Diversity Than Board Chairs

I recently published a short piece on ArtsHacker about how important the leadership of non-profit board chairs was to the success of the organization. Much of the information was draw from a webinar Non-Profit Quarterly hosted about Board Source’s most recent Leading With Intent report.

I just got around to reading the report in the last week. Since the finds are summarized pretty prominently on the Leading With Intent home page, I will leave readers take a look themselves and hopefully choose to focus in on areas of interest, if not read the whole thing.

Of course, general observations don’t give you the full story. While I wasn’t surprised to read that board membership isn’t becoming more diverse and their current composition is inhibiting efforts at diversity, I was interested to read that executive directors felt much more strongly than board chairs that the lack of diversity was a problem.

Sixty-five percent of executive directors versus 41% of board chairs were somewhat or extremely dissatisfied with the level racial and ethnic diversity.

It is possible chief executives express higher levels of dissatisfaction with the board’s racial and ethnic diversity because they are more exposed to the way it is affecting their organization. Seventy-nine (79) percent of chief executives say that expanding racial and ethnic diversity is important, or greatly important, to increasing their organization’s ability to advance its mission.

Additionally, chief executive responses highlight an understanding of the many ways that diversity (or lack of diversity) can impact an organization’s

reputation: 80 percent of executives report that diversity and inclusion is important, or very important, to “enhancing the organization’s standing with the general public.”

reach: 72 percent of executives report that diversity and inclusion is important, or greatly important, to “increase fundraising or expand donor networks.”

If an organization is facing issues and challenges due to a lack of board diversity, chief executives are wise to help the board understand these issues rather than continuing to make the case for diversity without the board fully understanding what is at stake.

My guess is that pretty much everyone in the arts and culture sector understands that the recent push for greater diversity in commercial entertainment and associated award shows isn’t just applicable to commercial or entertainment enterprises.

If you are under the impression that this is all just a fad and will stop at the edge of the televised red carpet, ooooh boy, you better pay closer attention. It wouldn’t be at all surprising if inclusion displaced overhead ratio as a primary measure of effectiveness and worthiness among funders, patrons and donors.

While lack of diversity in terms of race/ethnicity was the biggest source of dissatisfaction, lack of diversity in terms of socioeconomic status, age, gender, sexual orientation and persons with disabilities was roughly equal for executive officers (~30%) and presumably growing.

The neutrality gap between satisfaction and dissatisfaction in each of these areas varies widely and might be a source of interest to readers. (page 10 of the PDF, page 11 in printed version)

Thanks For The All Creativity

I am going use the assumption that everyone is focused on traveling for Thanksgiving and not on reading blog posts as a license to be admittedly a little lazy here and not dwell heavily on arts and cultural administration related topics today.

Over on ArtsHacker, we posted about what we were thankful for as arts administrators.  If you have been reading this blog for any length of time, you won’t be surprised to read I appreciate the efforts people and organizations are making in advocating for the cultivation of an individual’s capacity for creativity.

More importantly, they are getting out there and providing people with hands on opportunities to help them recognize that capacity.

Hope everyone has a great time with family and friends this holiday season and travel safely.

It was with some sympathy that I read today that traffic will be awful in cities that are usually great to commute in whereas places with awful traffic jams will hardly notice it has gotten worse. Be safe out there.

In a list of the 25 U.S. metros that draw the most Thanksgiving travelers, Cleveland, Ohio, turns out to have the highest spike in pre-holiday traffic—probably because on a normal day it’s generally one of the world’s less stressful cities in which to drive.

Turkey-destined slogs through towns more generally besieged by traffic—Seattle, Dallas, and San Francisco, for example—will be still be arduous, yes, but not as shockingly so. Small comfort, I know.

Placemaking As Imagined By The People Who Live There

The Shelterforce website had an interesting article about some data collection techniques being used for Creative Placemaking efforts. Author Keli Tianga’s description of a crowdmapping process was the approach that most intrigued me.

In crowdmapping, participants get out on foot and survey a neighborhood for its existing creative and cultural assets. “Every small group gets a small section of [a neighborhood’s] overall map to work from—this is so they can focus their efforts and share ideas with one another,” said Leo Vazquez, executive director of the National Consortium for Creative Placemaking.

Teams are given color-coded stickers, and mark places on the map they’ve identified for their potential. Large, blank walls on the sides of buildings can become canvasses for murals; empty, fenced-in land owned by private business can become a site for temporary large-scale sculpture installations; community gardens can also become venues for outdoor music performances, and small parks can become designated spots for contemplation or solo art-making.

In the process, I made special note of being outside and observing how a community moves and interacts with one another and with space—where people are gathered, which streets have the most pedestrians, which playground is the most popular are all things to remember when at the point of trying to reach people “where they are.”

Crowdmapping’s virtue is its practicality and democracy—it requires no prior training, and everyone’s viewpoint is useful…

What appealed to me most was that is such great participatory activity that can go a long way toward solving the problem of involving people who are most impacted by decisions but may not show up to formal meetings. People who don’t feel like they are represented or have their voices heard can gain a measure of confidence that their contributions matter when they are made responsible for imagining/suggesting what a neighborhood might become.

The article discusses how places like Baltimore are using these type of maps, overlaid with other data about social and economic indicators to make decisions about how to deploy resources.

Keli Tianga also writes about some really intensive one on one discussions that were conducted in Cincinnati as part of a process called “design thinking.”

Following a link to a story about the design thinking process on the ArtsPlace America site provided some usefl insight about why people are reluctant to participate in community meetings soliciting feedback about development plans.

…we discovered barriers that hadn’t been considered before. Many of the events weren’t physically accessible to Walnut Hills’ older residents. Other residents said they didn’t feel safe leaving their homes, or were afraid that by vocalizing their concerns they’d be labeled as “snitches.” Finally, some admitted that they thought attending these meetings would only encourage and accelerate the gentrification of their neighborhood.

[…]

High Fives was ultimately seen as a huge success for both the RF and Design Impact. Residents who hadn’t previously participated in listening sessions or community council meetings stepped up to plan what High Fives looked like, when it would happen and how to get other residents involved. Those who felt less comfortable leading tasks still contributed by spreading the word or distributing signs, a reminder that “resident leadership” can look different depending on the person.

End of An Era, Who Will Pick Up The Torch

Over the last week you may have seen mention that after 10 years in existence,  Createquity will be ceasing operations at the end of the 2017 calendar year.

This is a great pity. One of the goals founder Ian David Moss had as he developed his blogging project into a think tank was to facilitate arts administrators’ ability to understand research findings since they so often didn’t have the opportunity to review, much less finish research reports. Just last week, I cited one of his recent entries as the basis for a post.

It will probably come as no surprise that difficulty finding suitable funding for Createquity’s efforts is the basis for the decision to cease operations. Ian discusses all the options they weighed and opportunities of which they tried to avail themselves.  Ultimately, in summary he says,

These are among the reasons why the arts field has, since the 1980s, dug a formidable graveyard for failed think tank initiatives, some of which have become so buried under the weight of history that I only learned about them for the first time earlier this year.

The project I most regret seeing fall by the wayside is their effort to chart what we know about the benefits of the arts in improving lives.  Createquity graphed out research studies about the benefits of the arts on a scale that indicated the quality of the evidence and whether the research said a benefit existed.  This information is extremely important to know if you are going to advocate for arts and culture and cite research findings. Looking at Createquity’s evaluation, the evidence that supports commonly made assertions about the benefit of arts in educational and social outcomes is weaker than it is made out to be or there is a lack of corroborating research.

Think about it this way. TV news programs often have short segments where they talk about the amazing benefits of dark chocolate, red wine, acai berries, etc., but when you take the time to really examine the evidence you discover you would have to consume three times your body weight daily to realize those benefits.

Funding for arts and culture entities is already tenuous as it is, (to whit, Createquity), the sector doesn’t need to have people denouncing it for making overblown claims. (And as I have often argued, we shouldn’t be invoking the utilitarian value of the arts to justify it anyway.)

There the end of his post, Moss talks about the preparations they are going through over the next few months. They will be publishing summary articles about the work they have done.  (One on cultural equity was published today.)

They intend to make their work available to anyone who might wish to continue where they are leaving off.

Over the next couple of months, we will be polishing up our internal training materials and resources to make it as easy as possible for people in the arts community to carry on aspects of the work we’ve started in their own spaces and in their own names. And in November and December, you can expect to see some parting thoughts from our team to philanthropists and researchers seeking to optimize their investments in the arts in the decade ahead. Our goal in all of this is to activate the latent potential of our work over the past ten years into the most accessible and actionable content possible.

I think there are many who join me in hoping that someone will be able to continue the important work they have started.

Considering The Essence Of Being Mainstream Or Culturally Specific

Earlier this month Ian David Moss wrote a piece challenging the arts and culture community to evaluate the language and mindset in which we frame artistic and cultural expression and practice.

He make a case that:

Separating our concepts of “mainstream” and “white” could allow us to treat European art forms as just one of many types of cultural expression within a mix of organizations and communities, instead of privileging them as the historical default.

Starting this post off with that may raise a sense of defensiveness in readers and a reluctance to continue reading which is probably why Moss doesn’t bring it up until the last quarter of his post. Nonetheless it is an issue that is becoming increasingly relevant.

Moss says there is something to consider in response by Justin Laing, a former senior program officer at Heinz Endowments, to a post last year about cultural equity,

Moss provides further context noting:

…The logic on researchers’ part is that “culturally-specific” organizations explicitly target a specific demographic population, whereas “mainstream” organizations target everyone.

[..]

But many cultural equity advocates see orchestral music as unabashedly and irredeemably white: it originated in Europe, the vast majority of composers presented (even by Latin American and Asian orchestras) are European or European-descended, and most of the people who enjoy it are of European origin. To them, when we talk about culturally-specific organizations, that includes symphony orchestras–and ballets, and operas, and encyclopedic art museums. And it’s not at all obvious to them why certain culturally-specific organizations should continue to receive such a disproportionate share of public and philanthropic support compared to other culturally-specific organizations.

Moss acknowledges there are arguments to be made for the universal appeal of these forms, citing Venezuela’s pride in El Sistema and the fact that many arts organizations have been successful at attracting attendance from Black and Latin communities.

This week Artsjournal linked to a Dance Magazine piece talking about how Philadelphia was a hub for black ballerinas from the 1930s-1950s. (Article has video interviews with some of the women that trained as dancers during the period.) There is a sense of hope that there is a trend in this general direction again.

He points out that while there is crossover appeal, it is also clear that opera, ballet, symphony, et. al are by no means the most popular art forms in the U.S. and are perhaps more appropriately labeled as culturally specific rather than mainstream if they are indeed not serving everyone.

This is where the concept of divorcing “white” from “mainstream” comes in. (Moss’ emphasis)

Were the field to adopt this new understanding, an unavoidable question would face every organization celebrating European cultural heritage in the midst of a substantial nonwhite population: is our foremost loyalty to our art form or our local community? In answering, boards and executives would need to realize that true commitment to the latter could mean dramatic changes, changes that would make their organizations unrecognizable to the individuals who founded them. Yet reaffirming a primary commitment to an art form with clear ethnic roots–which, I want to emphasize here, is an equally valid choice under this paradigm–would be a signal to the world that the organization’s diversity and inclusion efforts can only reach so far. And yes, that may make it untenable to go after large sums of money from foundations and government agencies on the premise of being a local “anchor institution.”

So much of this paragraph reminded me of a post I wrote last year citing a similar piece on the topic written by Ronia Holmes where she writes,

All that being said—I don’t think arts organizations are bad entities filled with bad people doing bad things…They really do believe in diversity, equity, and inclusion, and really do want to offer meaningful, authentic moments of connection.

The problem is that most organizations are not built to do that, and are constantly struggling with it because of expectations that they should be something they are not. Every year, organizations jump through hoops to secure restricted grants that necessitate yet another outreach program or diversity week or community partnership, hoping that if they impress the funders enough they will be given money that can be used for what the organization actually has a mission to do.

If real, authentic, genuine community building isn’t central to your mission, if it isn’t your raison d’être, then you shouldn’t be doing it. Because chances are that not only are you doing it badly, you’re doing it at the expense of your real mission. The mission of most arts organizations—the real mission—is simple: to present an art form. And that’s ok. We need organizations that prioritize preservation, development, and presentation of an art form, and I for one don’t think any organization should be penalized for it.

Both Holmes and Moss are acknowledging the existence of the same dynamics. I can’t imagine they are the only ones thinking along these lines which suggests that perhaps there is both potential and need to have additional conversation and thought in this direction.

It may be uncomfortable to discuss and acknowledge much of what is involved and needs to change, but the general framework of this paradigm is a fair and generally constructive way forward.

(I would suggest, however, that being completely forthright and declaring your mission is to preserve and perpetuate European cultural heritage is not going to be constructive on oh so many ways.)

Take A Rare Opportunity To Review Others’ Reflections

Back in August I called attention to a transmedia project in Reading, PA, “This Is Reading,” that playwright Lynn Nottage and a host of others worked on creating to help the community tell stories about itself.

I had initially learned about the project via a post by Margy Waller and must credit her again for tweeting about a follow up conversation that occurred.

With such a push for placemaking and community building projects like “This Is Reading,” having access to the reflections of project participants is of great value to others engaging in similar work.  There are a number of observations and lessons learned that can provide guidance about what worked and what needed to be done better.  It is rare to have this type of material shared publicly so take advantage of the opportunity.

Not only does the newspaper article provide a summary of the report, the report itself is embedded in the webpage and is available for download.

The first thing that caught my eye was that the meetings from which the feedback was collected appeared to be driven by the participants’ desire to continue the momentum started by the project.  The impression I got from the article was that a post-mortem conversation hadn’t been planned, but the project leadership were wise enough to recognize the need to do so.

“The reason we wanted to do this meeting is because this was a more than five-year process,” he said of the installation. “A lot of the volunteers and a lot of the participants expressed interest in what’s next. To me, it was ‘Let’s debrief, let’s talk about it.’ “

The fact of Reading’s decline plays a large part in the content of the project and the subsequent feedback. (Recall the railroad was famous enough to be included in the Monopoly game.) There are multiple times in the report that the investment young people have in the community is called into question. This is in tension with the perception that the nostalgic project content had a greater resonance with older attendees than younger.

The article mentions that the phrase “Reading was…” kept coming up in conversations during the development phase of the project so the title “This Is Reading” was an attempt to emphasize the need to break from a focus on the past and dated thinking.

Given that this exactly mirrors the conversation occurring in the arts (perception youth are not committed, content only relevant to older generation) there are any number of lessons here for the arts and culture community.

Here is the summary listed in the newspaper article:

• Being a person of color in Reading is wrought with stress, tension and discomfort.
• Reading can be a vibrant center of arts and culture if there are significant outreach efforts to invite and welcome; the art is interesting to people of different ethnic, racial or economic backgrounds; and obstacles that prevent or deter participation are eliminated.
• Its self-perception impedes the city’s ability to move forward.
• There is a strong interest and desire in the resurrection of a rail system that would connect our community with nearby communities.
• Long-held community “stories” or narratives can be rewritten by the arts in public spaces.
• There is a desperate need for a shared downtown public performance arts space.
• The city needs a vision that focuses on what Reading is and can be, not what it was.
• Youth and young adults in Reading need to be encouraged, developed and engaged.
• Leadership is needed to champion efforts to build on “This Is Reading,” and the most effective champion would be the city.

Intersection of Sports and Art Has Occur For More Than Just One Guy

Last week this tweet from Howard Sherman caught my eye.

If you read the article, you can really see his point. Except for the fact that the musical Daryl Morey is putting together is about basketball, there is really nothing sports related in the article.

Morey talks about how much he loves theater, the conversations he had that pulled the creative team together, the process of putting the production together–all things that you would expect to see discussed in the arts section.

Except, you know, the NY Times has cut back on its arts coverage, especially outside of NYC. (The show is opening in Houston with hopes of moving to Broadway.)

I don’t know if that is the reason it appears in the sports section. Given that Morey was the general manager of the Houston Rockets, he would likely have a better relationship with the sports staff than arts staff. The former would be more likely to get a better interview out of him.

If I am being optimistic, I also see the article as a good example of how a love of sports and arts are not mutually exclusive. If you are looking for someone with some gravitas in the sports world to make a case for theater, Morey is your man.

The musical, called “Small Ball,” which is now bound for rehearsals and a six-week run in Houston, bridges two of Morey’s great loves: basketball and Broadway…Morey — former high school trombonist, current theater obsessive — has relished the chance to sneak behind the curtain.

“Someday,” Morey said, “I want to live in New York and just go to shows.”

and later

Morey was a band geek at Highland High School in Medina, Ohio. After performing excerpts from “Les Misérables,” he was hooked. He recalled coming across a rare cassette recording of “Joseph and the Amazing Technicolor Dreamcoat,” a thrill for a young fan of the composer Andrew Lloyd Webber.

Today, Morey’s appreciation for Stephen Sondheim runs so deep that he recently paid an artist to re-create “A Sunday Afternoon on the Island of La Grande Jatte,” the seminal work by the painter Georges Seurat that became the same work upon which Sondheim based his musical, “Sunday in the Park with George.”

When asked on social media what he would be doing if he wasn’t in basketball, he answered he would probably be doing theater. Still even he admits there isn’t a big intersection between people who love basketball and theater.

Perhaps the most encouraging lines in the whole article are the last ones.

Still, Morey said he came away feeling energized. He also gained an appreciation for the talent of the actors and for his theater colleagues’ managerial skills.

“Let’s keep it vague,” Morey said, “but I’m like, ‘Geez, they deal with more stuff than I do.’”

If you are thinking, boy we could use 100 more like him, the truth is they are out there. Many of them are already participating in our events and serving on our boards. Maybe they don’t feel like they have the ability to clearly express the passion they feel and need some guidance to do so.

If they are talking about their passion, it might be in front of like minded people at gala fundraisers or chamber of commerce meetings. Perhaps it ends with “that is why I encourage you to give….” which might turn people off. That ain’t all the arts are about despite what the job descriptions of arts executive directors say. It might even be better if these conversations are encouraged at a bar stool or supermarket…or basketball game.

Major Case Of Do As We Say, Not As We Do

Back in August, I came across the most extreme example of failing to plan for an executive transition that I have seen to date. When the executive director of MarinSpace decided to step down, the board chose to dissolve the organization rather than to look for a replacement.

The board’s vote to dissolve occurred when longtime CEO Shelley Hamilton announced she no longer wished to play that role, opting instead to take another, part-time role.

“Her skill set is so specific and unique that when she decided to move to part-time, the board decided it would be [too] difficult to move someone into that (executive director) role with that same skill set,” said interim ED Peter Lee. “Instead of trying to go through that process, we thought it would be better to dissolve and spread the wealth in Marin County.”

And the organization has no lack of assets to distribute:

After it dissolves, it will have between $2 and $3 million in assets, including a building worth $2.5 million, and these will need to be distributed. The 14,500-square-foot building currently houses other nonprofits at 20 percent below market rate.

[…]

Lee laid out three possibilities for distribution of the assets: one organization could acquire the assets and staff and run the group relatively as-is; assets could be liquidated and distributed among a number of nonprofits; or a nonprofit could acquire MarinSpace’s building and staff, but the cash assets of approximately $300,000 could be distributed to other groups.

The thing that really gets me is the disconnect between their mission and practice.  The organization’s mission is:

We believe positive social change happens best through collective effort. Our mission is to strengthen networks of community organizations by providing collaboration services and shared workspace.

and they boast

“…our CEO provides key leadership services to the Nonprofit Centers Network, both as a founding Board Member and as a senior project consultant.

They list Sustainability and Professionalism among their guiding principles.

Yet they have a situation whereby they have created a structure that they have decided can’t exist in the absence of a single person. How does that reflect best practices for leading non-profits that they were theoretically instilling in client organizations?   How have they worked toward their own sustainability?

What sort of effect might this decision have on the non-profits housed in their facility and those served by those non-profits? How does this decision and uncertain outcomes reflect their mission of collective effort?

Fortunately, they are taking a responsible course by intending to create and oversee a process of distributing their assets as part of the dissolution. As I have written before, sometimes non-profit boards will walk away from an organization and declare they have washed their hands of their involvement. In doing so, they can actually be held personally liable for anything that occurs in relation to the organization having lost the protection of director and officers liability insurance.

Stuff To Think About: The Profitability Equals Value Assumption

You haven’t been working in the non-profit arts and culture sector long enough or you haven’t been paying close enough attention if you haven’t heard/read someone say that an arts organization shouldn’t exist if it can’t be self supporting.

If you have found yourself at a lack of response to this argument, you might read up a little on a blog post Seth Godin made earlier this year where he addresses the mistake of equating profitability with value.

Profit is a good way to demonstrate the creation of value.

In fact, it’s a pretty lousy method. The local water company clearly creates more value (in the sense that we can’t live without it) than the handbag store down the street, and yet the handbag store has a much higher profit margin. That’s not because of value, but because of mismatches in supply and demand, or less relevant inputs like brand, market power and corporate structure.

[…]

I hope we can agree that a caring nurse in the pediatric oncology ward adds more value than a well-paid cosmetic plastic surgeon doing augmentations. People with more money might pay more, but that doesn’t equate to value.

The best way to measure value created is to measure value, not profit.

The purpose of society is to maximize profit

Well, since profit isn’t a good measure of value created, this isn’t at all consistent. More important, things like a living wage, sustainability, fairness and the creation of meaning matter even more. When we consider how to advance our culture, “will it hurt profits?” ought not to be the first (or even the fifth) question we ask.

Pay attention to the last line of this next quote from Godin because it is basically verbatim a core point made by the Potter-Warrior-Philosopher Carter Gillies.

The only purpose of a company is to maximize long-term shareholder value.

Says who? Is the only purpose of your career to maximize lifetime income? If a company is the collective work of humans, we ought to measure the value that those humans seek to create.

Just because there’s a number (a number that’s easy to read, easy to game, easy to keep track of) doesn’t mean it’s relevant.

Okay, so Carter may not be a warrior, but he does fiercely fight to advance the notion that just because we can measure it, it doesn’t mean the measure is relevant.

One of my favorite quotes from Carter that runs along these lines is in a guest post he made on Diane Ragsdale’s blog.

The way we mostly talk to these people is we have found that our ends, the things we value in themselves, can be the means to their own ends. They value the economy? Well, the arts are good for the economy! They think that cognitive development is important? Well, the arts are good for cognitive development! We make our own ends the means to their ends.

But this never teaches them why we value the arts. It is not a conversation that discusses the arts the way we feel about them. Its not a picture of the intrinsic value of the arts, because in talking about instrumentality we always make the arts subservient. That’s never only what they are to us. Sometimes we just have to make the case for a lesser value as the expedient means to secure funding or policy decisions. It’s better than not making any sense at all.

Just as Godin says, concepts like economic impact and cognitive development can produce numbers that are easy to understand, game and keep track of which helps when making the case for funding and policy. But none of these numbers are expressions of the core value of arts and creativity. Why those of us in the field value it.

It takes more effort to explain a complex concept like the value of arts and culture which is why Arts Midwest and others are engaged in a long term project to build public will for it and create an environment in which a similarly shorthand expression of value is possible.  I don’t think anyone will necessarily equate the value of arts and culture with clean water and pediatric nurses. The goal is an environment where the value of arts and culture is generally assumed.

Back in June Diane Ragsdale made a similar post exploring the different concepts of value and cited an idea that there are different types of “economies” that exist, each with a different “currency” that serves as a valid measure of value and relevance. In this context, we wouldn’t equate the value of clean water and pediatric nurses with that of arts and culture any more than we would equate the winner of the World Series with the most effective Coast Guard cutter crew.

Oh Sure, I Love Doing That…But That’s Not Art

Tyler Cowen featured a study on the Marginal Revolution blog noting that children in India couldn’t do formal math problems, but had no difficulty finding the solution when it was framed as a market transaction.

It has been widely documented that many children in India lack basic arithmetic skills, as measured by their capacity to solve subtraction and division problems. We surveyed children working in informal markets in Kolkata, West Bengal, and confirmed that most were unable to solve arithmetic problems as typically presented in school. However, we also found that they were able to perform similar operations when framed as market transactions. This discrepancy was not explained by children’s ability to memorize prices and quantities in market transactions, assistance from others at their shops, reliance on calculation aids, or reading and writing skills. In fact, many children could solve hypothetical transactions of goods that they did not sell. Our results suggest that these children have arithmetic skills that are untapped by the school system.

This somewhat paralleled the concept I have raised many times here. If you ask people if they are a visual artist, dancer, singer, actor, etc, they will say no. But if you ask about their hobbies you might find they are a woodworker, sing in the church choir, design and execute elaborate parade floats, etc.  All of which yield some artistic and creative product.

There has been an effort, in varying degrees, from the National Endowment for the Arts to Arts Midwest’s Creating Connection initiative, to reframe what people do to help them recognize their capacity for creative expression.

The last line in the passage I cited above was what made the connection for me. Just as the children have arithmetic skills untapped by the school system, people in general can have creative ability untapped by the way creative/artistic expression is currently framed.

Solving problems on a piece of paper is difficult math. Handling a complex financial transaction which ensures a livelihood is something simple you learned when you were five.

Creating a delicate sculpture is something only real artists can do. Recreating a spindly Eiffel Tower out of lumber, chicken wire and flowers so that it is structurally sound enough to travel a windy route as a parade float is the type of exciting challenge you dive into every year.

Discussing creative expression in different frames of context can help people recognize they already participate in some manner or can help remove the intimidation factor by modifying the concept of what being creative entails.

The process of that discussion takes time which is why Creating Connection is envisioned as a long term effort. It will also take creativity to help people make those connections to their personal creativity.

Fortunately, that is one resource we don’t have a shortage of.

Small Glint Of Hope In The Overhead Cost Conversation

I have to give Brad Shear of the Facebook group Non-Profit Happy Hour a significant tip of the hat for calling attention some interesting information about the non-profit starvation cycle buried in a Harvard Business Review piece about Business Management needing the influence of philosophers. I would likely not have read the piece long enough to come across the information.

Briefly, the non-profit starvation cycle is characterized by grant makers funding a program but only allowing a small portion of the money to be used for the overhead costs necessary to execute the program.

In the HBR article, authors Roger Martin and Tony Golsby Smith discuss a scenario they ran into regarding assumptions being made  about donors and foundations.

The consulting firm accepted this framing of the problem and believed that the strategic challenge was figuring out how to persuade donors to increase the percentage allocated to indirect costs. It was considered a given that donors perceived indirect costs to be a necessary evil that diverted resources away from end beneficiaries.

We got the firm’s partners to test that belief by listening to what donors said about costs rather than selling donors a story about the need to raise reimbursement rates. What the partners heard surprised them. Far from being blind to the starvation cycle, donors hated it and understood their own role in causing it. The problem was that they didn’t trust their grantees to manage indirect costs. Once the partners were liberated from their false belief, they soon came up with a wide range of process-oriented solutions that could help nonprofits build their competence at cost management and earn their donors’ confidence.

This is the first time I ever read that donors acknowledged the problem and their role in perpetuating it. That was cause for optimism.

I disliked reading that there such a level of distrust that the grantees would manage costs well. I would venture to say that insufficient funding contributed to a situation where organizational staff members were filling too many roles to properly focus on cost management. Though I don’t doubt that some organizations needed to improve practices regardless of staffing levels.

I am curious to know about what the process-oriented solutions were and if they required significantly more effort or if the solutions helped the organizations manage their costs more efficiently while roughly investing the same effort.  Probably more importantly, were the solutions indeed successful at earning a higher level of trust and funding from the donors?

 

Do We Underestimate The Power Of “Wow, I Didn’t Know You Were So Talented”?

I had mentioned before that I will be presenting part of a pre-conference professional development session at the Arts Midwest Conference next week. I was going to make a shameless plug for people to sign up, but I see it is sold out (woo hoo!…oh wait, also increased pressure!)

The session deals with Arts Midwest’s Creating Connection/Building Public Will For Art and Culture program that I frequently discuss.

One of the central tenets of the program is helping people recognize their capacity for creativity.

As I was developing the content for my contribution, it occurred to me that one things we lose by having less art in K-12 schools is the affirmation and validation of one’s capacity to be creative. Basically, the experience of having someone walk up and say some permutation of, “Wow, I didn’t know you were so talented.”

It seems like a simple thing to stick your kid’s art up on the refrigerator, but the effect is likely cumulative. And when the opportunities for creativity stop, so does the reinforcement.

Obviously, not everyone is going to reveal a great talent or have an inclination to apply themselves.  I suspect that when art instruction, and more importantly, active creative expression, is a regular part of a child’s education rather than intermittent, the child grows to take their basic creative capacity as much for granted as they do their basic mathematic and reading ability.

This may seem blatantly obvious but I remember a time when I mentally conceded that if kids at least got exposure to the arts in school, that was acceptable.  Even that is disappearing now. Now I realize a compromise of that nature gives up development opportunities that can never be regained.

When Kissing Feels As Safe As Being Stabbed

From the “why hasn’t this existed before” file is an article about staging intimacy with the same care employed with fight choreography.

The fact I came across this mention on economist Tyler Cowen’s Marginal Revolution blog rather than a performing arts industry aligned publication somewhat compounded my curiosity about the lack of conversation the topic.

The article in the Louisville Eccentric Observer discusses the need for clear rules when employing any type of intimacy onstage. Whether it is a kiss, nudity, simulated consensual intercourse or staging emotionally and physically intense depictions of sexual violence, abuse and unwelcomed physical contact, performers shouldn’t be left on their own to negotiate the interaction.

Those interviewed discuss the need to have someone act as third party providing an element of control and clarity for each situation. In some cases, they take a page from fight choreography practice and place the recipient of an action in control. (For those who aren’t familiar, in situations where a person is grappled, thrown, choked, pulled around by their hair, the person being attacked rather than the attacker is generally in control.)

Even if you could be guaranteed that everyone would be well behaved and well intention and no one would take advantage of the opportunity afforded by the way a show is staged to take liberties for their own gratification, being asked to engage in an unfamiliar action with an unfamiliar person is difficult for people.

Having someone who works toward assuring a environment of safety and comfort for all parties when it comes to intimate acts just as they do with stage combat seems like it should have been a standard practice for years. Reading the article I wouldn’t doubt that many groups may already approach these interactions with the same care they would have approached fight choreography and never thought they were doing anything special.

I do want to suggest a different term for the role be created. I have a sense that being asked to work with the “Intimacy Director” might make people as uncomfortable as being told to just improvise the scene because the director didn’t have any ideas about how it should be staged.

The article suggests that while every theater company may not have the means to hire an intimacy director, they can use existing guidelines to make things safer and more comfortable.

Among those guidelines and suggestions are the following:

They are practitioners who use concrete guidelines and techniques, such as the “four pillars” of intimacy direction, according to Alicia Rodis, a member of Intimacy Directors International.

Consent: Get the performers’ permission — including concrete boundaries and out of bounds body parts, and do it before you start.

Communication: Keep talking throughout the process. What’s working, what’s not, who’s touching who and how and do they feel safe.

Choreography: Performers wouldn’t spontaneously add an extra pirouette to a dance number or an extra kick to a fight scene. Don’t add an ass grab or extra kissing.

Context: Just because you kiss someone in one scene doesn’t mean you can kiss them in another scene without communicating about adjusting the choreography and seeking consent to do so. Just because someone is topless with you on stage, it doesn’t mean they won’t mind being topless around you offstage, or in another scene onstage.

Looking Back At Some Of My Favs

Back in the day, Drew McManus ran an annual series on Adaptistration during the month of April which he christened,  Take A Friend To The Orchestra month. I found an old post which recounted some of my favorite entries which provide some great insight into the way different people experience attending the orchestra.

One post I linked to but didn’t quote was composer Alex Shapiro’s. As I re-read some of the entries I cited, I wanted to call attention to some of what she said.

If this orchestral thing is so enjoyable, why the heck do we need to fortify, inform, pre-warn, pre-inform and generally pre-experience it for someone? Is it actually that scary? That risky? Will body armor be necessary? Are we supposed to treat a new listener like a piece of food and soak her in a rich marinade of background information in order to ready her for the searing flame of the auditorium seats? Ouch!

As with all live concerts in any genre- chamber, jazz, rock, reggae- symphonic music washes over us as a sensual experience. If we insist on viewing it as difficult and challenging (perhaps because that automatically makes those of us who like it look awfully darn smart), we’re missing the point. And equally sadly, we’re sending a message that it’s an awful lot of work to listen to music. With an implication like that, people just might stay home, or opt to do something with their money that they perceive as a more obviously enjoyable experience. Hmmm. Sound familiar?

Later she talks about the way the L.A. Phil was advertising concerts. While this was in 2006 and the L.A. Phil has probably made changes to their promotional style, I am pretty sure there are still groups that employ the methods about which she complains:

One day last year as I was driving, a radio ad for the L.A. Phil came on. A haughty-sounding middle-aged white woman was cooing an oily, British-inflected voiceover into a high-end microphone, telling listeners just how marvelous the upcoming season was and that we won’t want to miss the “divine splendor and magnificence” (or some such combo of adjectives) of the Los Angeles Philharmonic.

I was livid. This was “my” wonderful orchestra that was trying to get backsides into the seats, but this truly obnoxious ad “reached out” to only a very small and specialized segment of our population. How was this elitist presentation supposed to build audiences for the future? I love hearing the Phil at Disney Hall, but that radio spot even made me want to stay away, thinking, “gee, I guess this isn’t for regular folks.” These are the kinds of approaches that must be reconsidered, if the great tradition of the symphony orchestra is to continue. It has to do with the attitude we wear- not the clothes.

I know you have heard these sentiments about promotional efforts made before, but it is always good to be reminded. Especially because we don’t often hear “insiders” empathizing with the negative impression audiences might have of the way arts organizations talk about themselves.

Any way, I hope you will check out some of my suggested posts. They are a good mix of humor and insight about the experience of concert attendance.

Consider: Underserved Reflects Funding, Not Number Of Orgs Serving Community

Hat tip to Artsjournal for linking to an American Theatre article about the inequities in arts funding citing a Helicon Collaborative study which found “..58 percent of arts funding goes to 2 percent of big-budget arts organizations.”

Those of us who have worked for smaller arts organizations are probably familiar with the sting of seeing the dominant large arts organizations in the community consistently garner a large portion of funding.  The opening of the American Theatre piece relates a particularly sharp sting adding insult to injury for an organization which saw another group get funding to present the programming they specialized in.

….St. Paul’s much bigger Ordway Center for the Performing Arts, which received $86,039 to present Notes From Asia, “a series of performances, films, conversations, and an exhibit that will highlight arts and culture of Eastern Asian communities for East Asian, Asian American, and broader audiences.”

Reyes felt this as a blow, since that description isn’t far off from the kind of programming Mu does. Why give the grant to a larger, non-culturally specific theatre? Said Reyes, “There are these assumptions that they can do this culturally specific programming because they’re the Ordway, and we somehow don’t have that capacity to work with a community that we have been working with for 25 years.”

The statistics cited from the study that were most unexpected were the large number of organizations serving communities of color:

More specifically, the study found that organizations focused on communities of color make up 25 percent of all arts nonprofits but receive just 4 percent of all foundation giving.

The study notes that these funding disparities are out of sync with a nation in which 37 percent of the population are people of color and 50 percent are low-income.

I think the common idea of many conversations is that there are no organizations doing work that resonates with communities of color so it falls upon more mainstream arts orgs to provide the programming.

That 25% is out of 41,000 organizations by the way. That is a lot more than I would have guessed. I would suspect that they don’t have large budgets or capacity, but that doesn’t disqualify them for support.

In fact, wonder if the term “underserved community” isn’t more a reflection of funding directed to a community than number of extant entities providing services.

As I was reading about these particular stats, I remembered Ronia Holmes’ post Your organization sucks at “community” and let me tell you why“, that I wrote about last Fall.

Disinvested communities are not devoid of arts and culture. In America particularly, communities who historically have been excluded from the table have responded by building their own tables, using whatever resources could be scraped together. Marginalized communities have established organizations that don’t treat them or their cultural output as deviations from the norm to be celebrated for diversity, but as fundamental components of society. The organizations they created, and continue to create, are replete with artists, leaders, decision-makers, and workers who look like and are part of the community they serve, who share similar lived experiences, and have a deep understanding of what programming will truly resonate.

I encourage you to read Holmes’ full piece because I think she is quite incisive on the matter- critical of current practice, but sympathetic about what motivates that practice.

When I originally read Holmes’ essay, I didn’t imagine that there were as many organizations out there as the Helicon Collaborative says there are. My first impulse is to advocate for greater funding to help them gain greater visibility and potentially have greater impact in their communities.

However, I am also mindful of what Holmes wrote about larger established arts organizations making overtures to welcome disinvested communities:

“And they fail to hear this critical question: “Why should we abandon our own table for a small chair at yours?””

Enabling the underfunded 25% to achieve greater impact and visibility is all good, it just can’t come with expectations that they abandon or reconstitute the tables they have constructed for themselves.

I don’t necessarily want to see places like the Ordway lose funding. Except that it seems non-profit funding is often a zero sum game. I have heard people of color speak enthusiastically about the Ordway’s programming and partnering with their communities.

If you think about it though, if more mainstream arts and culture organizations are given funding to break down barriers with underserved communities that don’t frequent their programs, shouldn’t the organizations that have developed in those communities considered underserved be provided reciprocal funding to break down barriers with audiences that frequent mainstream arts and cultural organizations?