Mercy Killing of Your Museum

I don’t know that there are many people who read this blog that don’t read Artful Manager, but just in case there are, I want to point you at his entry today. The Hennenius Group post he quotes is worth reading and seriously considering. (I don’t know how the heck I missed it.)

What Anthony Radich has to say is sure to be controversial. It seems counterintutive that a guy running an organization “dedicated to the creative advancement and preservation of the arts” would be suggesting the dissolution of arts organizations. In fact, if he were an elected politican, I’m sure there would already be television and print ads out there blaring that Anthony Radich wants to close your arts centers and we oughta chuck him out in November.

I don’t know what it says about arts folks (other than that they don’t read Barry’s blog) that two weeks after it was posted that there hasn’t been any real grumbling about Radich’s proposal to “euthanize nonprofit arts organizations”.

But that is the subject of another entry.

I’ve never made a secret of my belief that not all arts organizations have a right to exist and expect funding. I am against the “Field of Dreams” mentality. I have frequently felt more organizations should merge their resources and efforts. But I certainly recognize the dearth of organizations as well as evinced by my recent perplexion (is that a word?) at the lack of local professional arts organizations.

Contradictory, sure. But by some definitions, the ability to hold two contradictory thoughts in your head at the same time is a sign of enlightenment.

But that too is subject for another entry 😉

One section of what Radich said put me in mind of an entry I did two years ago. Quoth Radich:

Let’s pull some of the nonprofit arts programming off the arts-production line and free up funding and talent for reallocation to stronger efforts–especially to new efforts tilted toward engaging the public. Let’s return to the concept of offering seed money for organizations that, over a period of years, need to attract enough of an audience and develop enough of a stable financial base to survive and not structure them to live eternally on the dole. Let’s find a way to extinguish those very large groups that are out of audience-building momentum and running on inertia. Instead of locking arts funders into a cycle of limited choices, let’s free up some venture capital for new arts efforts that share the arts in new ways with the public

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As I said, this whole argument reminded me of an entry I did on an Independent Sector proposal to change non-profit funding to a more focussed model. The proposal they make runs a little counter to Radich’s since he talks about getting organizations off the dole and the IS proposal essentially encourages foundations to deepen their commitment to support specific organizations. Radich also talks about funders having too few choices, but the IS document as well as the additional sources I cite in that entry seem to indicate funders have too shallow an investment in too many places.

Overall though the two are similar in suggesting offering comprehensive seed money to organizations to help them get off the ground. Both also use language that places funders in the position of venture captialists investing in the promotion of their agenda in return for rock solid accountability.

I wonder if some of the problems Radich sees with organizations being weak and played out might have its origin in the funding method encouraging people to stretch their resources in too many different directions until they aren’t viable any more.

Since Andrew Taylor posted Radich’s proposal, (and the Independent Sector one two years ago), I think I shall go over to his blog and ask him.

The Young Helping The Younger

I was perusing over at SmArts & Culture blog and read an entry Mary Ann posted about a well-intentioned, but not entirely successful attempt to “introduce young professionals…to arts patronage.”

It reminded me of another group of young professionals who have successfully raised money to send kids from NYC to arts and music summer camp. Giving Opportunities to Others (GOTO) raises money by essentially having a lot of great parties to support their commitment to send kids to arts camp for at least 3 years. They started in 2001 and not only have expanded the number of kids they send each year, but have also apparently expanded to Boston so they can send kids from that city to camp. (Judging from some of the costumes, it is probably best that the Boston people have their own parties. 😉 )

The organization is entirely volunteer run. That’s pretty impressive given the size and complexity of the events they are organizing. The other thing I thought was interesting is that while some of the GOTO members went to summer camp when they were younger, none of the NYC group went to the camp they picked to send the NYC campers to.

Bit of disclosure, I worked at the organization that ran the camp when GOTO started sending kids there. It is pretty hard for me to feel guilty about promoting a group that sends kids to arts camp by throwing fun parties. And while the organization acknowledges that many people are motivated to volunteer by the networking opportunities, there many more ways to establish a network without similar time commitments. Even if someone is entirely motivated to participate by a desire to land new business, I will bet that at least some of them having never thought to volunteer their time before will end up doing so for more altruistic reasons throughout their lives.

Grandeur Reduced to A 20 Inch Monitor

Another story from the “Could This Be The Wave of The Future?” file, (and the “Don’t Dismiss It Until You Ponder It” subfolder), NPR had a story yesterday about museum collections going online. The story starts out talking about how many smaller museums with interesting collections have had to either scaleback activities or close their bricks and mortar presences due to lack of funding. Now the only way to view the collections of some of these museums are online.

There is, in fact, a website called MoOM–the Museum of Online Museums which lists all these collections. They range from noted museums like the Smithsonian, MoMA and The Art Institute of Chicago to more obscure and interesting sites like The Gallery of International Cigarette Pack Graphics and The Grocery List Collection which boasts the largest collection of found grocery lists.

Now if you are asking how some of these sites qualify as museums and if images existing only as 1s and 0s in the ether of the internet can be considered a collection, you aren’t alone. (After all, everyone could boast they had the Mona Lisa in their museum with a little work.) The NPR story tackles the debate about what constitutes a museum and what it means to curate a collection.

The guys who run MoOM absolutely believe that seeing art in a physical museum is often a necessity and can be a transforming experience. But they also believe there are a lot of interesting collections of material out there that people should see, but that they wouldn’t necessarily ever want to drive to. They also point out that one would never have the time to visit all the bricks and mortar museums out there either so having the art online provides welcome and needed access.

But does a cool webpage of scanned skatepark passes deserve the appellation “museum”? NPR quotes Wilson O’Donnell, director of the museology program at the University of Washington in Seattle as saying no. His analogy that an online museum is no more a museum than Wikipedia a valid source of information is a little out of touch (Peer review of articles by the journal Nature found it as accurate as Brittanica.), and his reasoning quoted by NPR isn’t completely compelling.

My blog and others have countless examples of how being well trained doesn’t necessarily ensure the production of a quality product. I think the same could reasonably be said of a curator at a prestigious bricks and mortar institution. The inclusion in the story of a professor of Native American Indian studies saying that mainstream museums haven’t done a good job representing Native American cultural groups futher clouds the concept of who is qualified to assemble a collection. (Additionally, the professor is quoted as saying most tribal groups resist the term museum in favor of cultural center because it connotes something that is old and dull.)

If you really start trying to identify the elements that separate a museum from a really neat collection, I suspect you will eventually get frustrated and be reduced to paraphrasing Justice Potter Stewart’s “I know it when I see it.” It is no easier to do than making a similar list comparing a bench and a coffee table. Is the collection of magazine covers featuring the US Flag from one month 1942 more valid than the site featuring steel and coal magazine ads from all of 1966 simply because the former is on the Smithsonian site?

This story encapulates the whole dilemmia of technology and art. In some ways, technology throws open the doors to opportunity enabling possibilities and a reach previously unattainable. Concurrently, technology threatens to dilute or isolate us from the potency and relevance of works.

But damned if you can definitively say where the line between the two is.

Pledges for Your Pledges

I received a thank you letter for a donation I made that is something of a testament to just how important customer service is in the non-profit sector. I made a donation to a public radio station about 5,000 miles away from where I live. I like the music and while I don’t listen all the time, I do so enough that I feel obliged to help support the cost of the high speed internet stream I am using.

(By the way, I am willing to wager that my relationship with the station represents a strong possible future of radio listenership.)

Anyhow, I received a nice thank you letter and noticed that there were about 2 paragraphs thanking me, 4 telling me what my benefits would be and seven paragraphs making pledges to me.

The first pledge is prompt service by phone or email rendered personally to me by the person whose business card was inserted in my letter. The first thing I wondered was if the station was well enough organized to make transitions appear seamless as staff turned over. There are going to be some people who never call their rep and others who will establish a relationship with the staff member. A well-kept database will make donors love the station forever if donors feel important to whomever they speak.

The second and third pledges promise my contribution will be processed as quickly and accurately as possible and my thank you gifts will be sent out promptly.

The fourth pledge is that “All appeals for contributions will be honest and straightforward.” (I guess I have quoted and summarized to an extent that I need to cite WXPN as my source.)

The fifth pledge is to “raise funds in the most efficient way we can, assuring that as much of your contribution goes to supporting the music you love.”

These last two pledges are a real acknowledgment of the negative perceptions about fundraising that have emerged in recently years in reaction to outright scandals and stories of how funds have been used for purposes barely connected to the ones solicited.

The final pledge is to continue to bring me the music and programming I rely on them for. While general and vague, this pledge might be important to some people in light of the controversy at WDET this past year. They changed their format and angry donors threatened to sue saying they were solicited under false pretenses since the station knew they were going to change.

As I read over the letter, I wonder if my own acknowledgment letters need to do less thanking and citing of specific instances donations have helped and promise more fidelity and honesty. I don’t know that these latter issues are as important to donors in my community as they are in others. I do think that the the letter portends a possible change in what people will value in the organizations they give to. If nothing else, I will be keeping my eyes open for other signals.

What Lies Beneath

Via an entry at Neill Archer Roan’s blog on PR, I came across a great entry on a blog called Bad Language regarding writing press releases well. In past entries I have written on the subject urging people not to use the trite phrases everyone uses in press releases and brochure copy. (spectacular, tour de force, illustrating what it means to be human, etc.)

Matthew Stibbe, who writes Bad Language, makes many of the same points and his simple list of how to make releases better is worth reading.

I almost left his blog without following a link to an even more interesting topic, however. Stibbe points out that unless you take the proper steps, every press release you send out electronically contains a record of all the changes you made to that document.

What might really be interesting to media outlets might not be what you wrote, but what you took out. So if you happen to not like a performer and to air your frustrations, you write “his pedantic lyrics and bombastic stage presence only serve as a facade for his inadequacies in other areas,” before writing something more appropriate, your true feelings will be available for any who are interested to see.

Certainly that might be a little embarassing at most. What happens though if you are copying and pasting information from a newspaper article and accidently drop a sentence about the new president of your organization being cleared of fiscal malfeasance at his previous job after a two year investigation? A record of that information being deleted has a good chance of being included and will be of much greater interest to the local paper than how happy you are that he has accepted the position.

“Yeah,” you say, “but who uses those settings and is anyone going to really turn them on to see what secrets my museum might be hiding?” Well actually, probably not. But then they don’t have to intentionally turn them on. Editors and reporters are the most likely group to have those settings active on their word processors by default. They send stories with changes and comments included in the document back and forth to each other all day long. They are probably turning all those things off while reading your press release so they don’t have to bear witness to your agonizing search for the right wording.

But if they just happen to see something interesting before they deactivate that view….

So how do you avoid broadcasting your dirty laundry? Fortunately, Mr. Stibbe has found a solution provided by those who get paid to poke through our dirty laundry…the NSA.

As amusing as it is to think of yourself adopting NSA anti-espionage techniques, it is a pretty through guide and worth employing to avoid a faux pas or two.

Take A Friend..The Book!

Drew McManus, the brains behind the Take A Friend To the Orchestra project, has compiled the contributions, (including yours truly’s) for the 2006 version into a book.

To purchase it, click on the button below:

I will be adding the button to the sidebar of my blog soon.

On a related note, as long time readers may know I have been occasionally checking in on the Honolulu Symphony since attending a concert as part of my participation in Take A Friend to the Orchestra Month. I am happy to say they have noted the new executive director hire as well as the new board membership on their web page. I have been somewhat critical of them on this blog before so it is only fair that I recognize positive steps as well.

The Most Unimaginative Form of Flattery

I often read about how restrictive copyright law is stifling creativity, but recently I have begun wondering if people are stifling themselves. We have all heard or read the arguments against Top 40 music artists who sample the work of predecessors and about how Broadway and Hollywood are reviving, remaking or adapting works.

In a way you can understand how these people are slaves to whatever will have wide appeal so they can make money. Lately though, I have been seeing a similar trend in shows that don’t have that concern because the primary audience is family and friends and will show up and pay any price no matter what the quality. There is almost free license to trump predecessors with ones originality. Instead, they are borrowing heavily from them.

The trend is starting to worry me because it is beginning to look something akin to everyone expressing their individuality by getting a tattoo. (In many cases, employing the same motif they were impressed by inked on someone else.)

In the past year, we have had three beauty pagaents by three different organizations. Two of them serve as qualifiers for the same national pagaent so you would think there might be some competition between them to be viewed as the more prestigious or attracting women who go on to earn the most titles.

Instead the organizer of the second one (who has been in the business 14 years) asked the organizer of the first one for help which included all the choreography. The third organizer (also a long time in the field) asked us to keep the entire set and props from the second pagaent. Except for different draping fabrics, it will look pretty much the same as pagaent number two.

It is the same situation with a hip-hop dance group coming in soon. We had a taiko drum group use our orchestra lift to make a grand entrance emerging from the pit during a closed recital six weeks ago. This dance group is doing the exact same thing. The fact they are using the same taiko group is something of a mixed blessing in my eyes. They might be copying someone else’s idea, but at least the originator is getting credit for the performance.

In the month after this dance group performs, two of their rivals will be renting my theatre. In the past they have often asked or expected the same things their rivals had. (Including moving light effects which the rival groups rent since we have none in stock.) This is rather ironic since one of the groups splintered off from one of the others. There are some hard feelings, but not so much that they can’t be derivative.

I have been considering booking some touring hip-hop dance groups in because I know there is definite interest in the genre and I would get a good turn out. In one part of my mind, I am pretty sure I will also be influencing the next wave of choreographic choices being made by bringing fresh ideas in despite the available material on cable, internet, etc.

I just wonder what the base cause of this trend might be. Are people so afraid of failure, even in the face of a guaranteed sell out audience that they feel it necessary to mine another’s ideas? If anyone has some insight I would certainly love an explanation.

Search For Sitar Video, Book the Sengalese Singer

I noticed something very interesting yesterday. As I was looking around for some final acts to round out next season, I happened upon an agents website and clicked on the link for video.

I was taken to the Google Video site. The agent had been clever on two counts. First, he doesn’t have to pay to maintain or store the video on a server. Second, now whenever someone looks up a topic related to one of the groups he represents (World music, for example) the video of his client will show up and perhaps garner some additional business for him.

I suspect we will begin to see more of this sort of attempt to position performances as video services like Google and YouTube.com become more prevalent and easy to use..and as it gets easier to make videos.

St. Benjamin

I am just finishing up Walter Isaacson’s biography of Benjamin Franklin. As we all know, he should pretty much be a patron saint to non-profit organizations for his lessons in frugality and thrift in Poor Richard’s Almanack.

One thing you may not be aware of is that after founding what was to become the University of Pennsylvania in 1751, he decided it was important to build a hospital. Since he was having trouble raising money, according to Isaacson he “got the [PA] Assembly to agree that if ‘2,000 could be raised privately, it would be matched by ‘2,000 from the public purse.”

According to Isaacson, he was the person who introduced the concept of matching grants to what was to become the United States. (Which by the way is one of the situations the studies I mentioned two days ago noted males are likely to be more generous.)

Why you ask, with a gentleman with such standing and influence in the policy as to have a hand in the writing of the Declaration of Independence, the Articles of Confederation, the Constitution and the peace accord with Britain, supporting the idea of matching grants did it take nearly 200 years for organizations like the Ford Foundation to employ it as a funding scheme?

Well for one, political opponents felt the move was too conniving. I suppose it was because they didn’t believe he could raise the money and had tricked the Assembly. Franklin noted that knowing that their money would essentially doubled, they gave more.

Franklin himself referred to his innovative idea as a political maneuver so he might have felt a little uneasy about it himself. The success of his plan eased any troubled thoughts he might have had. “…after thinking about it I more easily excused myself for having made use of cunning.”

Like so many of the institutions, inventions and concepts Franklin had a hand in creating or developing, we regard the matching grant arrangement as a common tool for accomplishing our work. It is hard to conceive of it as being controversial.

Starting To Play The Right Notes

I was happy to see an interview last week with the new Honolulu Symphony executive director, Tom Gulick and hear an interview with new symphony board chair Curtis Lee last week where both men acknowledged that the situation with the sale of balcony seats has been ill-advised. (Discussed in earlier entry)

They also acknowledged that the musicians need to be paid better and utilized more efficiently. (We got our fingers crossed for you guys

There is still no mention of Tom Gulick as the new ED on the Symphony website though. He isn’t even included on the administrative staff list. I am somewhat bemused at this situation since the Symphony Musicians have linked to every bit of news about Tom Gulick on their website. It would probably serve the musicians better in salary negotiations if the public didn’t know so much about Gulick. The less people know about him, the less sympathetic public opinion will be for him if negotiations go sour and the issue begins to play out in the press.

Of course, it is more in their interest if things go well and the concert hall fills with optimistic people who donate lots of money. So they are disseminating the good news and contributing to the general optimism.

The one thing Gulick said in his interview that I took some slight exception to was that “New York is the only cultural and artistic destination in the country.” I’d say that Boston, Philly, Washington DC and Chicago can hold their own with NY when it comes to attracting artists and cultural tourists. Not to mention that some people might want to visit Minneapolis and check out the new Guthrie Theater. And in the summer, people are happy to make cross country treks to places like Ashland, OR and Cedar City, UT for the Shakespeare Festivals or Charleston, SC for the Spoleto Festival. There are some who might say Nashville is the true center of American culture.

New York might be near the top of the list of very important locales in the artistic and cultural scene, but it ain’t the only one! As a guy who grew up in NY and proudly identifies the state as his origin, even I have to admit the country has a lot of important cultural and artistic destinations.

Gender Generosity

Via Arts and Letters Daily was an article by Christina Hoff Sommers that appears in In Character, “Men or Women: Which is the More Generous Sex?”

The short answer is, it matters on the situation. The long answer, which will give you some guidance in how you make your donor appeals, is contained in the article.

Depending on how laboratory experiments are designed either men or women end up emerging as more generous. When the design rewards risk taking, men come to the fore. When the design was purely about generosity, women were kinder.

This latter situation was also borne out by surveys where women’s answers about their generousity outstripped those of men.

However, outside of the lab and away from questionnaires, things are quite different. In a 2003 survey conducted by the National Opinion Research Center it was determined that when it came to actually doing something for others, “gender is not noticeably related to altruistic behaviors.”

As the article points out, women and men are different in the way they express their concern for others. Society places women in a nurturing role and men in risk taking roles. Men become firefighters and jump into burning buildings, women become nurses and tend to the burns. The article notes there is nothing wrong with men or women fulfilling either of these roles.

But what about when it comes to donating money and not saving or soothing lives? Well, it looks like in practical terms, men are more willing to part with money than women.

A 2005 analysis of federal tax data by NewTithing Group, a philanthropy research institute in San Francisco, shows that even when you control for income and assets, males still write larger checks than females. As the New York Times summarized the NewTithing findings: �The study found that single men, generally, are more generous than single women. Among the wealthiest singles, men gave 1.5 percent of assets compared with 1.1 percent for women. Wealth does not explain the disparity.�

If this isn’t what you want to hear or doesn’t mesh with your experience, then read the article. It goes into more detail and cites specific examples from fundraisers.

A couple things to pay attention to though–1) All people quoted as saying women don’t give enough are in higher education fundraising, not arts or social charities. The article alludes to this as a weakness in the argument in regard to a UCLA quote by acknowledging the female graduates might be sending their money elsewhere, but it could as easily apply to the whole article.

2) Hoff Sommers is a resident scholar at the right of center American Enterprise Institute which may or may not have an interest in portraying males in a positive light for giving $10,000 while saying the wife who only donates $500 can afford to give more.

Still the article provides enough generally unbiased information to perhaps illuminate and guide fundraising campaigns and direct asking strategies. For example, a study by economists James Andreoni and Lise Vesterlund: (remembering this is in a controlled lab situation)

“When altruism is expensive, women are kinder, when it is cheap, men are more altruistic.” They also showed how their findings (along with several other studies they cite) could have important implications for fund-raising as well as tax policy. For example, if the Internal Revenue Service were to increase the price of donating to charity by no longer allowing deductions, it is quite likely that men would react more negatively than women. (On the other hand, women could object that the present system favors male styles of giving.)

Listen, The Business of the Arts

I was frankly quite surprised as I drove around this past Sunday to hear a radio program on the business end of the arts. The program is a pretty new one for the local public radio station.

Called, appropriately enough, The Business of the Arts, the show’s goal is to shed a little light on the concerns organizations face that are mostly invisible to the public until there is trouble.

Financing of the arts is a mystery to most people. People complain that the cost of tickets keeps going up, whether it’s for the Opera, the Symphony, or the Academy of Arts. But if you tell someone that the cost of that ticket does not come close to paying for the event or exhibition, they are surprised.

Host Bob Sandla talks to representatives of arts organizations on Oahu that are attempting to be fiscally prudent and responsible while providing high quality services to their audiences. Bob and his guests discuss individual companies to pinpoint their specific challenges and achievements and explore the misunderstandings and difficulties they face.

I don’t know what the listenership is on Sundays at 6 pm, but I figure they may not be educating their largest audience segment. Still, it is really gratifying to see the program is on at all and their episodes are available online.

In the segment I heard, the host made sure the guest discussed where every percentage of the budget went, what things were and were not covered, what the goals of the organization were, how things were planned, what the dream situation for the organization would be.

I found it interesting. But then I am in the business, am familiar with the terminology and wasn’t really thinking critically about the effectiveness of the format and presentation because I was so grateful to have the subject tackled at all.

So if you think it is a good idea, go bug your local public radio station. If they are smart, they can turn it into a case for supporting the station as well. In an intro to the program I was listening to the station’s president talked about how the challenges the organization being interviewed faced were the same ones the station dealt with.

Getting Soft In Your Head

Have you ever driven by a new store and seen people going in and out and wonder how you could have missed the hoopla that surrounds a Grand Opening? Well chances are the Grand Opening hasn’t happened yet and what you see is a soft opening.

A soft opening is an unannounced opening of a store that allows for the evaluation of operations in order to correct them before a highly publicized grand opening which might highly publicize said problems. It also helps an entire staff of new employees put their training into effect under less stressful circumstances.

If you have the patience to take part in the exercise as a customer, it can be rewarding. I got a free meal when a restaurant did a soft opening and there are tales of the lucky amusement park attendees who have been offered a chance to ride hot new rides before the offical opening date.

It occurred to me this weekend that the practice would be helpful for new performing arts facilities. On July 1st the new center at Bethel Woods opened with the New York Philharmonic. Most readers may be more familiar with the locale as the site of Woodstock after the folks in Woodstock, NY in Ulster County withdrew their permission for the 1969 performance. (That hasn’t kept you from cashing in on the name though has it, Woodstock :P)

Bethel Woods had a good opportunity to do a soft opening on June 21 when the Mid-Hudson Philharmonic played there to allow the pavillon and orchestra shell designers to make adjustments. They did have employees there for training in preparation for the opening that night. However, given that access to the site is by narrow winding roads (I am from that part of NY, I have driven to the grounds) and the fact that weeks of torrential rains have battered Sullivan County there were a lot of details that a soft opening could have brought to the fore. (As a guy who ran a few outdoor music festivals in a rural environment upon which it had rained before and during, I can speak with some authority. Boy, do they have my empathy!)

I know someone who worked the opening day and she was fairly critical of the disorganization that she saw. To be fair, some of it was going to happen even with the benefit of the soft opening. Short of implanting mind control chips in the concert goers, some of it will still be happening in 5 years. (And it was certainly more organized than Woodstock was!)

But there were a lot of avoidable problems that a soft opening would have certainly revealed and there were a lot of people who said they would never come back again as they left. That probably won’t impact the Ashlee Simpson concert on Sunday since there most likely isn’t a big audience overlap. You also can’t please everyone even under the best conditions. It just seems a shame to make such a poor first impression to such a large audience of people who, lets face it, tend to be influential.

Most of us won’t be involved with the opening of new facilities but those that are would do well to at least consider a soft opening. I will confess though that I did have a hand in the opening of a new facility. We didn’t have a soft opening and everything went very well.

But as I said, I was there.

Music to My Eyes

It has long been a custom to have music accompany fireworks displays. The 1812 Overture is probably the song most often pressed into this service.

However, I came across this bit on Slate noting that famed fireworks expert Takeo Shimizu used musical notation to plan his luminous displays.

The pyrotechnics expert Takeo Shimizu used a musical score to represent his designs: Each stave corresponded to a different firing location, and each note represented a particular kind of shell fired at a particular time.

A symphony of sight and sound indeed!

More There Be Sea Monsters…

I set out to answer the comment made to my last entry with a comment of my own. But as I am wont to do, a short response morphed into bloviation and by the third or fourth paragraph I decided it was better as an entry.

If you haven’t already catch up with the preceding entry and join me in my answer to Heidi. (I promise, there is some wheat to sift from the chaff.)

Heidi-
Interesting comment and probably one that would take multiple entries to answer. The main concern I had when I wrote the entry you prove somewhat by being a UH Theatre grad living on the mainland. UH graduates students and they have no option to ply their craft but to leave or find a job in another industry and rehearse for Diamond Head and Manoa Valley at night.

That might be why the quality is so good–a large pool of well trained actors who didn’t leave when they graduated. I just feel bad that there isn’t even one company in the state with which dancers and actors can aspire to perform and be forced to go elsewhere because it is so difficult to break in to the company. Classically trained musicians at least have the symphony to gaze longingly at.

As for combating local perceptions. I think the solution differs from community to community. For example, what is the real scale by which shows are measured in Hawaii?– Las Vegas. For those who have always wondered where people in paradise go on vacation, it is Vegas. Before the recent inter-island airfare wars, it was often cheaper to vacation in Vegas than on a Neighbor Island. So many Hawaiians visit and live there that local cable shows are rebroadcast in Las Vegas.

Las Vegas definitely sets a standard much the same as Broadway sets the standard in other places. One of the tourist focused shows in Waikiki is Cirque Hawaii unabashedly modeled after Cirque de Soleil. I neglected to mention it in my post because honestly, I didn’t know it was an on going concern. I thought it was just an event that happened this past winter because I have heard no mention if it since. (I am guessing they focusing marketing on tourists.) On Maui there is a Cirque inspired show as well, ‘Ulalena. It has more of a local feel though because it employs Hawaiian dress and chant. (Don’t know if you were around when it started.)

But getting back to the question of how does one combat local perceptions that such fine work is par for the course. Ultimately, I am not sure you can or if is imperative to do so. If people are lucky enough to get good quality stuff cheaply and the volunteers are willing to invest the time and energy to maintain the high quality over the years, then the folks in that community are damned lucky. That is the power of the arts made manifest right there.

While I have certainly seen better than what Diamond Head, Manoa Valley and Army Community Theatre have produced, I don’t necessarily think there needs to be an Equity acting company or full time professional dance company (other than the hula hālau) for the sole purpose of bringing a higher quality product to the state. I am just really surprised that nothing has sprung up given the available opportunities. Though, as I mentioned I think the lack means the state exports creative minds and provides no incentive for such people to migrate in.

Ultimately I think it comes down to the value a community places on the experience. One of two episodes of Little House on the Prairie I remember from when I was a kid featured Pa making furniture by hand for the shop in town. The problem was, the shop owner could sell factory made furniture cheaper and the factory could make them fast enough to keep up with demand. He acknowledged that Pa’s chairs were much better than the factory ones but customers found the factory ones suitable for their needs and didn’t need such well-made chairs.

If people find the community theatre performances suitable to their needs because they lack the experience to discern between the quality of that performance and one at the local regional theatre, (or don’t think the disparity is great enough to pay more for the difference if they do perceive it), then the only option is to appeal to them with other criteria than performance quality.

In some respects, we should be happy that people are attending and participating in community theatre at all. My Little House example could as easily be applied to community theatre vs. DVD/Internet/movie/cable. This is not to say we should content ourselves with the successes of community theatres and count our blessings. We should always be raising the bar of expectations in every endeavor be it entertainment or education, (and if I may wax a little political, fuel efficiency and energy production.)

Here Be Sea Monsters..But No Actors

So I was sort of hedging my bets when I made the vague statement a couple days ago that the Honolulu Symphony was the largest professional performing arts organization in the state. Turns out my suspicions were correct and the symphony is, with a minor exception, the only professional performing arts organization in the state in terms of paid artists.

The one exception is Honolulu Theatre for Youth whose small company of actors heroicly stagger along supplementing little pay with night jobs. (Since most of the performances are school matinees.)

As poorly paid as the symphony musicians are, it is even worse for actors and dancers. In truth, it may be easier to make a living wage as a non-classical musician, visual artist (depending on medium), or luau performer than any other type of artist.

It may come as a suprise to people to think that Hawaii which has enjoyed record numbers of tourists (7.6 million last year, 7.5 year before) doesn’t have a strong entertainment industry. People can’t spend ALL their time on the beach and shopping after all, right?

It is true though. In terms of theatres you have the university based student theatres and amateur groups. A couple theatres have full time administration and production staffs but I don’t even know if there are any guest artists even performing under Actors Equity letters of agreement. (There has been a spate of news personalities performing in lead roles lately though.) The actors getting the most work are the ones on Lost and most of the regulars aren’t local performers.

The operas and ballets are the same. They bring in paid guest artists, but the chorus and corps are comprised of volunteers or students. A couple modern dance companies pay dancers a token on a show by show basis to acknowledge their talent and contribution but don’t maintain any sort of paid company.

There are a handful of presenting houses and bar/club venues of note and that is about it for live performance in the state.

There are certainly a fair number of things to do for people to be sure. But now that I have started to settle in to my position and have an opportunity to assess my surroundings, I have begun to wonder why there are no other professional performance entities other than the luaus organized to take advantage of the tourism and employing local performers full time.

The IATSE unions employ a fair number of people in some of the presenting houses (and on the Lost series) and there seems to be money to pay us evil administrators. Why aren’t the performers getting their due I wonder.

I am going to have to look into this a bit while I am not terribly busy this summer.

Potency of Hair Clippers

On a recent vacation I was driving around with my brother in law and we were passing through a new development that looked to be influenced by the New Urbanist movement which tries to locate shopping and social needs within walking distance of residences. The place appeared to be designed with a Victorian feel from the building and street lamp design I saw emerging. There were signs in the windows announcing the imminent arrival of Starbucks and some soup company.

I was thinking about how nice it would be for these folks to have so much of what they need within walking distance since there was a shopping center with a supermarket right across the two lane road from this new development.

But then I remember why I was there and I realized there was no guarantee that people would necessarily patronize the stores closest to them. In fact, my situation made me realize why you can drive yourself crazy trying to predict trends in customer behavior. And if you are like me, you do indeed go crazy trying to discern why, all things appearing generally equal, one performance sold so much better or faster than another performance.

You see, my brother in law and I were going to get our haircut. I was 4,500 miles away from home and was going to get my haircut at the same salon chain I frequent at home because I wasn’t happy with the cuts I was getting at the many locations I tried at home. The fact I am frequenting a chain should be evidence enough that I am not terribly vain about my looks and so should also attest to how dissatisfied I was with my hair that I was getting it cut on vacation.

My brother in law on the other hand drove me past two other branches of this hair salon chain located much closer to his house to get to this one. After we passed the second one, I asked where the heck we were going. He told me the woman at this branch used to work in the one closest to his house and he hadn’t been happy with the job those who replaced her did so we were going to this place.

The thing is, because this salon is located in a largely undeveloped area there is only this one woman working at the branch. When we arrived she was out getting lunch for her son and herself. So we waited outside the door until she came back and then waited while she ate lunch and then waited while she cut the hair of the guy who had signed in before she took her lunch break.

I have to say we are both happy with our hair these days.

Obviously I am not going to be flying that far to get my hair cut nor am I going to wait until I return to visit my sister to get my next cut. What my little story is meant to illustrate is that even in areas a customer rates as unimportant to them there is a point that quality can fall below that suddenly makes it important enough to base a decision upon. The problem for anyone trying to sell a good or service is that the point is completely subjective and difficult to predict without some complex mathematical formulae. A situation where all things appear generally equal to you probably doesn’t to someone else.

In fact, sometimes the customer doesn’t quite know why they are making a decision. I can identify why I do my grocery shopping at a store miles from my house but on the way home from work and not the location the same chain two blocks from my house. (younger, cleaner building with own bakery vs. driving past my house and potentially hitting 4 traffic lights).

What I don’t know is why I have never had a problem with my haircuts until the last two years. I am sure in the time since my mother stopped cutting my hair I have had some pretty bad cuts. I couldn’t tell you why it bothers me now.

This is the sort of thing that makes me wonder if surveying audiences is of any value at all. We already know people often say they are interested in attending certain types of events and then never translate their stated interest into practice. Add motivations patrons aren’t consciously aware of influencing them and you start getting ready to tear your hair out.

Unless you are concerned about your coif, of course.

Finally A Captain At The Helm

As a denizen of Honolulu, I have been monitoring the leadership situation at the Honolulu Symphony off and on over the past few years. Up until the last week or so they have been without an executive director and a music director and suffered some tension on the board of directors. This past Saturday an article in the local newspaper announced that Tom Gulick has been apppointed executive director.

Gulick, who counts the Detroit Symphony in his background, was recently executive director of Ballet Pacifica which has had some tough times of its own. In March Gulick left his position there for personal reasons. The ballet’s development director left around the same time. A few weeks later, artistic director Ethan Stiefel also departed barely a year after his loudly trumpeted assumption of that position citing the cancellation of the 06-07 season due to lack of funds as his reason for leaving.

There is some good news as Gulick takes up the symphony’s reins. Just last month the state allocated a $4 million grant to the organization contingent on matching funds being raised. The state also gave the symphony $150,000 for education programs. The symphony has a new board president and has recruited 13 new board members.

Gulick will need all the backing he can as he leads the largest professional performing arts company in the state. Not only does the organization need to hire a music director, it is also in contract negotiations with the musicians union who agreed to a fairly significant paycut a few years ago.

Gulick also faces some public relations problems for the symphony. In an interview on Hawaii Public Radio (mp3 format), Gulick acknowledged that he would be making a “save the symphony” appeal to the same people who gave to save the organization a few years ago and a few years before that. Among his plans to gain the trust of the community is to have fiscal transparency.

He may also want to focus on the use of the symphony web site to reassure the public about the symphony’s strength and successes. Despite the articles and radio interviews that have occurred, as of this writing there is no mention on the website that Tom Gulick is executive director or even that the symphony was preparing to announce someone soon.

There has been some grumbling among season ticket holders over the past month. Editorials in the newspaper have been complaining about a new pricing scheme in the balcony. Two couples wrote that their balcony seats have tripled in price since last year and are on par with the cost of the most expensive orchestra seating. Both decided to pass on subscribing this year, but one couple reconsidered and renewed their seats, although it was for fewer performances. Another single ticket buyer wrote to say she tried to buy balcony seats but was told they wouldn’t be sold until the orchestra seating filled up. Faced with only $60 remaining, she walked away. Two of the writers noted that given the symphony needed to match the state grant, they were surprised the symphony would risk alienating them.

While I might question the amount of the increase and the timing of some decisions, for me this just underscores just how important box office policies are in audience relations. There are some situations when communicated clearly with patrons that earn understanding and tolerance. It is just difficult to make a compelling case in a subscription brochure or train box office people to effectively do it.

I have been approached by symphony musicians with proposals to have both chamber performances and full symphony concerts in my theatre as part of an outreach to my side of the island. It will be interesting to see if any sort of momentum in that direction will develop in the next 5 years or so. Alot of new housing is popping up out here so there is a potential for new audiences as well.

Young Board, Old Board, Your Board

I saw a very interesting article on board composition in Arts Presenter’s online version of Inside Arts Magazine. (Have to provide email address to read.)

The piece essentially tackled the idealism vs. practicality issue in relation to age of board members. While everyone strives to have younger people on their board, the reality is that the young folks often aren’t far enough along in their lives to offer a non-profit board the time and money (or social contacts with money) that more..seasoned..members of the community can.

Despite some ancedotes which support the idea that older people more easily meet the board requirements of many non-profits the article stresses the importance of making the effort to attract younger members. Their involvement in the board would have to recognize that they need time to raise families and aren’t able to meet the Give, Get or Get Off criteria at this stage in their lives.

Certainly it is just as important to recruit the right young members as it is older members and not just bring them on board because of their age. The article mentions quite a few benefits younger members can bring as well as pointing out some erroneous assumptions.

Give it a read.

Ball Thrown Round The World

I don’t know if anyone caught this Guardian article on Artsjournal.com in the last day or so. The story covers, Play on Earth, an effort by performance groups on three continents to create and interactively perform with one another with the help of technology. I had previously mentioned a related effort by MIT in an entry a couple years ago.

The Guardian article presents what may be a preview of the format the performing arts may take in the future. It seems quite ripe with possibility. It could be exciting to see how directors might exploit the real time chronological differences in clever ways.

The danger element inherent to having separate directors and casts who have never met each other might provide a draw to audiences as an alternative to the well-edited movie or television show. We often talk about one of the appeals of live performance being that anything can happen and this certainly reintroduces that concept. The irony is, it is the instability of network connection that contributes to this sense that catastrophe may be imminent. As technology improves, performances may have to up the ante in other areas to maintain the ambiance.

The Non-Artistic for Artistic Leaders

I noticed this just before I started to travel back from vacation. I thought the deadline to apply was Friday but it is tomorrow. Still, the application is fairly easy to fill out and if nothing else, interested parties can keep their eyes open to apply the next year it is offered. (The praises quoted are from the 2004 institute. Don’t know if they just forgot to update the page or if it is bi-annual.)

Theatre Communications Group is having a New Artistic Leader Institute in San Diego in August. “The goal of the Institute is to orient new and prospective artistic directors to the non-artistic aspects of leading a theatre company.” The criteria for New Artistic Leader is those who have been in their current position since 2004. As is implied by the Artistic Leader term rather than Artistic Director, the program is open to a number of artistic positions. “Resident directors, associate artistic directors and freelance artists are also eligible to apply”

There is a $300 application fee and scholarship monies available.

Although this is the fourth year TCG has done this, the curriculum for this year has yet to be set and will be formulated by a task force in the coming weeks. This seems to imply the program attempts to address the latest concerns of artistic leaders.

Anyhow, if you are interested get thee to the information page and application!

Away For A Nonce

I am going on vacation for a bit in order to shower my nephew with adulation.

Those who wish to ponder my occasional brilliance can seek it in the blog archives.

With nearly 350 entries to peruse you can survey the changes in my thinking and writing style from the very beginning!

I will be checking my blog on occasion to thin out the spam of advertising in the comments section.
If you are moved to make observations they will appear on the blog within a few days when I have time to approve them and perhaps say something in return.

What Is Your Dream

Starting a performance company/gallery of ones own seems to be a common dream of most students in the arts. Since it is graduation time I thought I would offer up this article on keeping the proper perspective from the May issue of Inc.

I enjoy reading Norm Brodsky’s column in the magazine because he is adept at employing interesting ancedotes to illustrate his point. He often offers advice to people seeking to start their own business. In this particular column he cautions against being so overly ambitious that you make your core desire unattainable.

One aspect of Brodsky’s article that interested me was his suggested conditions under which refusing to consider partnering was unwise versus those conditions when having a partner could restrict your success.

This is a subject I ponder upon often because I often see situations where people are letting their egos and desire for acclaim for their way of doing things limit their success by not partnering. So they labor hard while trying to leverage their limited resources and meet with limited results.

Some times this is a good thing because some concepts don’t warrant widespread recognition. Also, competition can keep people on their toes and striving harder. Sometimes it is just dumb.

A Door Closes, A Window Opens

Last week Wes Platt, owner of the online text based multi-user game Otherspace announced that in 2008 on the 10th anniversary of his game, he was shutting it down.

So what does Otherspace have to do with non-profit arts organizations you ask. Well, quite a bit if you take a look.

For one, Otherspace is definitely non-profit. It is completely free to play and runs on donations and merchandise sales (tshirts, hats, mugs and some other things I will soon mention). My first thought was that his move provides a good example for arts organizations for looking at a project that is doing well and deciding to phase them out and replace with something else that advances the organizational mission. It is no easy thing for any organization, online or not, to develop a new project while maintaining the current ones. (Platt also has two other games with different themes he runs.) It is even tougher to decide to do in an uncertain financial climate.

I also thought it was pretty gutsy to do it on an anniversary when he could get some additional mileage out of it. On the other hand, he can get some mileage out of the anniversary connected shutdown by simultaneously introducing the new project he has promised as he and the game’s following toast out the old.

The other thing of note about Otherspace is that it is a roleplaying game with well-designed large story arcs to involve the players. The first six years had 17 story arcs according to the website. Wes Platt has actually published a novel based on the world concept with another book on the way.

What he has also done though is taken the roleplaying logs provided by some key players and edited them into books as well. The sale of these books on Amazon.com also helps to support the game and keep them free. In essence, the actions and choices of the players placed in certain scenarios help to create works of fiction. Their incentive for playing in a compelling manner is that the sale of their recreational activities continues to make their enjoyment possible.

Obviously, it is just a new twist on an ensemble developing a performance piece. It would be interesting to see if expanding this idea of technology assisted could be turned into the next big thing.

The last thing that seemed valuable for arts organizations to note is that the game has a Wiki associated with it. Since the theme of the game is that of a space opera with strange alien races and terminology, there is a need to identify these elements to newcomers. The specific wiki for the game offers descriptions of the worlds, races, organizations, technology, culture as well as How To information for new players.

I would think the term alien terminology by itself would be enough to explain the value of a wiki to an arts organization. The benefit of a wiki over a list of glossary terms on your website is that a wiki is dynamic. As a professional in an arts field, you can’t always anticipate everything your audience thinks it is important to know.

With a wiki, you get a little help from existing members of your audience because they have a pretty clear idea of what they didn’t know at first that they found helpful to learn. Because anyone can contribute to a wiki, anyone can update entries on playwrights, composers, actors, tips on getting good tickets, protocol on behavior and dress in different scenarios whenever they realize they have something to contribute.

Of course, this strength is also a weakness since people can vandalize your wiki with ads for viagra, obscenities and bad reviews. In this regard, a wiki takes more effort than a static page on your website. Even if people are making well-written, objective neutral (the basic standard for wiki entries)contributions, someone always has to be monitoring the updates to ensure they meet standards.

The good news with wikis is that the someone doing the monitoring doesn’t have to be a staff person. In fact, it is a mark of a wiki’s success if it isn’t a staff person doing all the work. Wikis allow for the quick reversion to previous information by contributors. It is a testament to how invested your audience is in the success of your organization when supporters remove offensive material on your behalf before you know it is there.

And since wiki contributors tend to skew younger than the average performing arts event demographic, you know you are moving in a good direction when you have a number of people enthusiastically running defense and contributing on your wiki.

No News Not Necessarily Good News

I recently learned that playing a hands-on role in things and having a small staff doesn’t necessarily mean one is hearing about all the problems that are occurring. I am frequently busy during a performance and can’t be watching everything. A year or so ago I put a folder full of House Manager report forms in the front of house office. I didn’t want my house managers to feel they had to go to the trouble of writing up a report on every show if it was uneventful so I told them they need not bother with them if everyone is showing up on time, there are no problems with equipment, lights aren’t out, etc.

I really didn’t get many reports. While I was occasionally curious as to why I was not, it wasn’t necessarily strange. The house management office is equipt with supplies and tools necessary to change light bulbs, replace paper towels and fix leaky toilets. Other problems may be resolved by talking to the tech crew. Our ushers know what the dress code is and how they are expected to act. Likewise, many of our renters return year after year and are acquainted with the house rules. The reports I did get didn’t really illuminate anything I needed to be concerned about.

Then the technical director pointed out that all the Exit lights in the theatre had burned out. I spoke to my primary housemanager reminded her to look out for those types of things and put them on a report sheet so I could submit a work order to have them replaced.

I soon came to realize that she and the other house managers forgot the report sheets were there. Since giving my reminder I have received report after report that have essentially painted a picture of renters who were not holding up their end of the contract in relation to front of house activities. And, of course, on further investigation I discovered that these problems stretched back for some time prior to this zealous surge of reporting. For some reason the house managers decided to keep their tortured experiences to themselves.

Discussing these problems and potential solutions took the better part of two hours at a staff meeting today. Despite the fact renters sign a contract where they have specifically initialed next to the lines outlining their front of house responsibilities and have had us reiterate these specific responsibilities and their importance in a tech meeting a month prior to their event, people are shirking them.

The solution we hope to implement is a multi-tiered approach which include simple steps like more insistent scowling at the pre-show tech meeting and more involved mandatory requirements at later stages. As I mentioned, I have a small staff so the necessity of enforcing these mandatory requirements adds additional responsibilities to the numerous ones we already bear.

I am hoping six months worth (it is only half the renters who are real problems) of growling, scowling and enforcement of strict requirements will ensure that some of these groups are better organized during future visits making for a more enjoyable experience all around.

All That’s Gold Does Not Glitter

Over the long weekend I watched the extended movie versions of the second and third Lord of the Ringsmovies. I also watched the “Making of” DVDs for the first movie which was actually twice as long as the first movie itself. Plenty of other folks have talked about the value of making of videos for the performing arts so that isn’t my purpose today–At least not directly. I am sure I will circuitously make the case for doing so somewhere along the way.

The thing that was most on my mind as I watched the “Making of” DVDs (other than the fact I want to move to New Zealand) was how speculative making a movie is. As I watched the producers, directors and designers discuss all the concept art, storyboarding, computer rendering, writing, modeling making, location excavation and manufacturing that went on for years before shooting even began all I could think about was the money that was being spent without any income being generated.

Not long afterward, I decided the movie could now probably single-handedly fund the arts in New Zealand by donating half the sketches and cast off paraphenalia to charity auctions and finance a new movie by selling the other half on E-Bay.

Coming from a world where making slightly more than you spend constitutes a successful season, it is difficult to empathize with an industry that measures their success as making three times as much as they spent. When you think that some of the money is going to finance movies like The Lord of the Rings years before the movie has a chance to make money, it is easiers to sympathize. (When drug companies make the same argument about developing medications to support why I am paying so much for a pill, I am pretty much unmoved though.)

Which is not to say that the chances movie studios take are bigger than performing arts institutions. In some regard it is a matter of scale. A $100,000 loss to a small theatre can be as devastating as a $100,000,000 loss to a movie studio. In a small organization the stakes can seem even larger because you have a more intimate relationship with the people you have to fire if you screw up.

If anything, for all their money and personnel analyzing costs, movie studios are just as apt at making stupendously poor decisions as an arts organization run by someone who has had no experience in the field. Miramax was going to produce the LoTR project originally and wanted it all in one movie. That would certainly have flopped in a HUGE way. Peter Jackson, the director, planned on doing it in two movies but fortunately some sainted man at New Line insisted it be done in three.

So yeah, if you haven’t surmised by now, I am a big fan of the books. I don’t usually watch the “Making of” portions of DVDs, nor do I in fact own too many DVDs. I don’t have much basis for comparison but one of the things that made it easy to like the production segment of the DVD was the fact that Weta Workshop where so many elements of the movie were created ran things economically. Two guys created all the chainmail for the movie linking and soldering something like 12 million links one at a time.

Obviously coming from a performance background I have a frame of reference that accords me a level of appreciation for the hours that were invested in creating items that appeared for 15 seconds on the making of the movie video and was unobtrusive in the movie proper. In some respects it is almost foolish for an arts organization to try to make a behind the scenes video to compete with the splendor of those connected with movies like the LoTR trilogy. (Although a 45 minute piece done by a theatre is probably going to be watched more often than the 5+ hours for the Fellowship of the Ring.)

The other thing I was thinking as I watched the movies is that if the trend of declining attendance at movies continues, within my lifetime I may be seeing campaigns advocating attendance of performing arts events that include movies. I’ll bet that just as people today argue that in Shakespeare and Mozart’s time live events were raucous affairs, people will point out that a similar environment existed in movie theatres in the early part of the 21st century and that the strictly regimented dress and behavior are unnatural and people should be able to wear whatever they want. (Granted, not a complete parallel with the current situation since many of the first movies in the 20th century had uniformed ushers handing out program books.)

Return To Amazing Things

Over a year ago I did an entry on recruited vs. elected board of directors profiling the interesting way Amazing Things Arts Center was approaching the governance of their organization.

I went back to their website to see how things were going and it looks promising. They have a good number of activities and a few classes going on. They have continued with their commitment to transparency by placing an application of a potential director in the governance section of their site.

One of the things I really appeciated when I visited this time was that they wrote to their membership about the possibility of moving in to a local firehouse as a new home. (I believe they are currently working out of a storefront.) I was impressed that they addressed the tough questions of safety in the downtown area. They followed by addressing the fact that the firehouse is in another community while the community they are currently in showed a lot of support in helping them renovate their location over the last year or so. The letter seemed pretty honest and devoid of much spinning of circumstances to conceal unpleasant facts.

At this point the only thing I would fault them on is not listing the names of the board members or administration online. It would help bolster the whole transparency goal if they did. Other than that, I will be coming back periodically to see how things are playing out.

What The Future Brings

I have been pondering the implications of my post yesterday on the status of arts organizations.

It seems clear that larger arts facilities may find themselves either owned by large media conglomerates or closely associated with artistic offerings over which these large corporations exercise influence. Large facilities may end up affliated with companies like Clear Channel and Comcast just as television stations are with networks and be guaranteed the exclusive right to present specific tours/exhibits in the region.

Smaller arts groups may lose access to these artists altogether, but gain other advantages by exhibiting flexibility. The limited niche appeal of the Professional Amateurs mentioned in yesterday’s entry may be a boon for smaller organizations and provide opportunities that hadn’t be available in the past. Museums for example, may not have large performance spaces but can certainly host a steady stream of mildly famous people each weekend while attracting attention to their collection. Perhaps a noted online director will screen his film to 100 interested people in the community this weekend and then a singer-songer writer next weekend.

Granted, some museums already do these things. But as the definition of concepts like the process by which one becomes an authority on a subject becomes blurred, so too perhaps will the idea that museums offer one type of recreational activity and film houses and theatres another.

Other than investing in technology appropriate for presenting art whose genesis is virtual, probably the most important element for success will be to include opportunities and floorplans that are conducive to socialization. If I want the experience of staring straight on at a performance framed by the square of a proscenium, I could watch the film or concert on my computer.

The impulse of organizations to add opportunities for socialization to attract younger groups is probably a good one. These initiatives might not currently be jibing easily with the performances with which they are associated. I have a feeling the socialization opportunities are here to stay and the format of the performances are what will begin to change.

Until technology is able to virtually replicate biological responses to environmental stimuli, exploiting the advantages of being physically present will increase in importance as the motivating factor for event attendance. Since the advent of broadcast media and film this has been true. It is just that the increased ability to direct one’s experience has started shifting the definition of what these advantages are. Right now I think we are in a transitional period where the validity of the current motivating elements is waning but the emerging elements haven’t become defined enough to identify.

New Cultural Divide

Bill Ivey and Steven Tepper had an article in The Chronicle of Higher Education last week (subscription, alas, required) in which they offered two opposing views of what the cultural state of the US will be in the future. Regrettably in their opinion, both visions of the future are not mutually exclusive and will define the new cultural divide.

The first vision of the future is rather optimistic. As the cost of technology decreases and becomes widely accessible, the ability of people to express and educate themselves has been increasing. The authors cite British social critic Charles Leadbeater who feels the 21st century will be shaped by amateur professionals-“ProAms.”

Those pro-ams are people who have acquired high-level skills at particular crafts, hobbies, sports, or art forms; they are not professionals but are often good enough to present their work publicly or to contribute seriously to a community of like-minded artists or creators. Pro-ams typically make their livings in other work but are sufficiently committed to their creative pursuits to view them as a possible second career later in life.

A well-educated populace of amateurs who can converse intelligently with authorities of a field and perhaps even parlay their pursuits into a second career. Not only does technology make it possible for them to indulge their interests, but it enables them to cheaply disseminate their work to others providing for the development of ideas on a scale never before possible. What’s not to love about that scenario?

Well, actually, there isn’t a lot not to love about that scenario–if you are able to be a part of it. Like all incidents of cultural divide, the separation is mainly a function of the gatekeepers. The new optimistic trend they describe does away with the old gatekeepers for the most part because it allows people to make their own choice about what they want to experience, how long they want to invest processing the experience and in what environment they want to encounter it. The concepts of high and low art have less influence in this situation as do the arbiters of such things.

According to an article in the American Sociological Review by Richard A. Peterson, an emeritus professor of sociology at Vanderbilt University, hierarchical markers of taste have eroded. Today people define their status by consuming as omnivores rather than as snobs. A new kind of cosmopolitanism underlies the mixing and matching of different cultural forms.

As an illustration, imagine an encounter between two people on the street: a classical-music lover and a lover of rock music. If you are asked to predict which of them is likely to listen to Latin music, ethnic music, jazz, and blues, who would it be? It turns out that the classical-music fan is much more likely to enjoy those nonelite art forms, according to data from the National Endowment for the Arts’ national survey of public participation in the arts. If fact, when you analyze the NEA statistics, the classical-music fan is more likely to listen to just about every genre of music. Today’s cosmopolitan consumer culture is not bound by old hierarchies.

The more pessimistic view of the future is all about gatekeepers. Noting the ever increasing consolidation of the media in the hands of fewer and fewer people, many are forecasting a future where the variety of voices one can encounter becomes increasingly narrow. The authors point out that this is not only true in retail stores where only CDs of a limited number of artists might be available, but also in the arts where “small and medium-size organizations are facing competitive pressures from the growing number of big performing-arts centers – cathedrals of cultural consumption that might bolster a city’s image, but that bring with them some of the same constraints endemic in the consolidated media industries”

The authors also point out that things are moving from a world where we are no longer purchasing but renting culture.

“A few decades ago, cultural consumption required a small number of pieces of equipment – a television set and antenna, an AM/FM radio, and a record turntable. Now cable television, high-speed Internet connections, DVD-rental services, satellite radio, and streaming-audio services all require hefty monthly fees. Even consumption that feels like a purchase, like an iTune download, is often really a rental…”

According to the authors the new cultural divide will be comprised of those who have the time, resources and knowledge to “navigate the sea of cultural choice” to inform, cultivate and share their cultural lives on one side. Those who lack these things will obviously be on the other side of the divide receiving their culture via tightly controlled media channels.

The authors don’t quite know how the developing gap will impact political, cultural, social and communal life in the future. They do ask the question: “Can America prosper if its citizens experience such different and unequal cultural lives?”

I personally don’t see that this question has any more validity being applied to the chasm they anticipate than to the divide that already exists. It might involve different segments of the population than the current one does, but perhaps through lack of imagination, I don’t see the emerging one being markedly larger or destructive to society than if the old gap endured.

Art. MMM..MMM..Good

I have finally finished Joli Jensen’s Is Art Good For Us? The book isn’t really that long. The fact the library let me borrow it for 12 weeks sort of contributed to some procrastination though.

The short answer to the question posed by the title is, yes, art is good for us. However, it is not going to cure the ills of the world any more than studying karate, studying history and going to church is guaranteed to make us better citizens and people. Art is good for us in the same ways all these things, along with sunny days, picnics in the park and puppies licking our faces are good for us. They all have a hand in influencing us in positive directions, but none are guaranteed–alone or together–to make the world a better place.

Reading the book was somewhat like learning the stages of human cognitive and emotional development. As I read I felt as if I were reviewing the evolution of my own philosophy about why people should be attending the theatre. I could see that my own views were moving in the direction Jensen espouses.

One of the things I had never thought about was how much how we view art is tied to democracy. Jensen compares the views of Tocqueville, Walt Whitman, Lewis Mumford and John Dewey in this context. I won’t go into how art and democracy are connected in each one’s mind, but I will say that it was fascinating having never considered it and leave it at that.

There were four general philosophical view Jensen has identified artists as having between 1910s and 1940s. The first was Renewal-“new art is necessary for a social renaissance.” Second is radical view –art as a revolutionary weapon for social change influenced by the rise of Marxist thought. The third was the conservation view of the New Humanists-“art is a repository for higher values to be sustained, protected and judged by standards other than immediate personal or social effect.”

The fourth view Jensen identifies rolls the other three into itself. Respectively, the subversion view of the avant-garde movement saw art as “making things better by restoring the world, changing the world, or maintaining the truth of the world” by challenging the status quo.

While she identifies these views as arising at the beginning of the last century, we still see people cleave to them today. This seems especially true of the renewal view where art will provide a refuge from evil commercialism, make babies smarter and remove violence from our schools. Neill Archer Roan had a great blog entry on this subject back in March that I have been waiting until I did this entry to cite.

The book is fairly easy to read but if you only have time or desire to read parts of it, I would suggest the introduction where Jensen lays out her argument, Chapter 3 Art As An Antidote: The Mass Culture Debates and Chapter 4: Art As Elixir: Contemporary Arts Discourse. It is in Chapter 3 that she tackles the ideas that there is high art and low art, art that illuminates and art (commercial/movies/television) devoid of benefit and which validates the mundane.

I have always had a nagging feeling that positioning art as a cure for evils and enhancement of intelligence, etc did it a disservice. I had similar feelings about trying to define where the line between valuable and valueless art was. I could just never figure out how to logically argue my position. Or at least I didn’t feel confident enough to do so. Reading this chapter I have a better idea of how.

Part of my position I have already stated–art is like cereal. It provide nutrition for your body, mind and soul as part of a balanced breakfast that includes exercise, good schools, good healthcare, health relationships with family, friends and neighbors. When you go before a governmental body to ask for funds perhaps your position should be that you need funding as an integral part of the healthy mix rather than alone as a better, more powerful cure for what ails you. I blogged on this idea before. Check out the Ben Cameron quote. He says it best.

Another element of my position is no surprise. Adopting a view that art is uplifting and mass media is an opiate of the masses that deceives people into believing their shallow existence is infused with rich experiences is just plain bad public relations. Your disdain for people who place high value on mass media can’t help but be apparent in your interactions, atmosphere and advertising.

Of course, you can never completely eliminate a disdainful attitude from your dealings. You just need to minimize the negative vibe you give off. Everyone is incredulous about the absence of something in someone else’s life be it lack of: a cellphone, interest in Lost, addiction to Starbucks coffee, a MySpace account, et. al. A sense of exclusivity whets the appetite to belong. The maddening logic comes in that the environment must be inclusive enough to allow everyone to share in the exclusivity.

Yes I am poking a little fun at the current atmosphere. I guess it is my nervous anticipation that I will soon be labeled a freak for my conspicious lack of piercings and tattoos. It doesn’t make it any less true that people want to feel this way.

In Chapter 4 Joli Jensen points out some of the downsides to positioning art as a medicine for societal ills. One aspect plays into the medicine metaphor quite well in the form of the old adage that it has to taste bad to be good for you. The value of avant garde art has always been in its power to shock and challenge. Just as consumers are always looking for a more pleasant tasting cough formula, a good portion of the public doesn’t want to pay for art that is foul to their senses. Nor do they want to be told that they will be better for it. In a way, like Mother trying to force big spoon of cod liver oil into the mouth, it treats people like children.

There will always be an audience for avant garde art. Like the pain of tattoos and piercings, its benefit is best realized by those who come to it willingly. I was about to say that the audience for avant garde art will probably regrettably be small. As people come to appreciate tattoo art more there might just be renewed interest in avant garde works. Especially if someone can make a connection between being tattooed and an exhibit.

This blog entry, though not much longer than previous entries, has taken me a couple days to write. This is mostly because while I have suggested people read some select chapters, there is value in reading just about all of it. My copy of the book is bristling with Post-It notes marking paragraphs to discuss. I have been attempting to distill concepts and avoid summarizing chapter by chapter which would probably lead to multiple days of lengthy, boring entries devoted to the book. There are a lot of great things to think about so the task of informative compression hasn’t been easy.

In the interests of relative brevity, (relative to how much I just threatened to write), I will attempt to tell you why you should read this book. Or at least the intro and chapters 3, 4, and 5.

The purpose of Is Art Good For Us is essentially to tackle the logical fallacies, unsubstantiated claims and ill-serving reasoning employed in the pursuit of arts audiences and funding. In addition to the aspects I have already mentioned, Jensen tackles the whole idea of selling out and how commercial success demotes good art to trash. It is somewhat akin to the idea that it is the journey, not the destination that is important. Art is good as long as you are in constant pursuit of funding. Once you there is a surfeit, you have lost your soul. She quotes from a conference “The Arts and Public Purpose” that noted “audiences did not know or care if a play or opera was fiananced by nonprofit or commercial sources, although that distinction remains important to artists” (her emphasis).

In terms of changing the way the conversation about the arts is conducted, Jensen address the reprecussions and pretty much summarizes what is wrong with the current approach.

“If we gave up notions of art as social medicine, the logic of American cultural and social criticism would become unraveled. The arts must maintain their conceptual distinctiveness so that they can still be invoked as a fudge factor in criticism…”

“Invoking the arts as a fudge factor also allows us to avoid the hard work of directly defining what we value and what should be done…Current arts discourse allows us to be for all good things, and against all bad things by invoking the presumed good of the arts in opposition to the presumed bad of media, commerce and the marketplace.”

“Such a discourse has significant costs. It guarantees that our social criticism is vague, overblown, insulting and impotent. When we discuss our common life, what is wrong with it and what can be done to improve it, we need all the directness, specificity, clarity and compassion we can muster.”

The alternative path is encompassed by Dewey’s expressive view. It is an approach that includes many of the things I have already mentioned-viewing “arts as forms of social practice; as such the arts share the possibility of all human practice to solve problems and make the world better.” Jensen says “Dewey asks us to consider a work of art as something that ‘develops and accentuates what is characteristically valuable in things of everyday enjoyment.'”

If you are thinking that this view sounds a cop out that defines everything as art so that it doesn’t have to take responsibility for categorizing anything as art or not, I have to agree that I felt the same way. I can see the validity of the argument since I can envision how it can apply even to performing and visual art pieces that seem to invest the least effort necessary to make money. Personally the proliferation of lazily made art ultimately doesn’t bother me since it takes little effort on my part to turn my attention elsewhere.

Professionally is another matter. I am not quite sure yet how to shift my perspective and apply it effectively. When I am booking artists should I be selecting performances that I believe contain elements that the greatest number of people will deem “characteristically valuable?” I am pretty sure that it isn’t completely constructive if I program artists because I believe people ought to see them and despair that I am surrounded by ignorant louts when no one shows up.

If I invite a group that I am not sure will have wide appeal because I would like to offer people an opportunity to see something from the other side of the world, am I elitist because I readily acknowledge it might not be everyone’s cup of tea? If I figure there are enough people interested that I will be able to pay a band, provide my local population and the band an opportunity to interact and don’t damn those who didn’t buy tickets, it seems like a good thing. But would I have been a better guy if I engaged a different band with the potential of interacting with a larger audience?

When you choose one path you are inevitably discarding at least one other. I can’t say the expressive approach helps me judge if I am doing a good job any better than the other one did. Unfortunately, no matter what approach I take, my bosses’ judgements of the job I am doing does revolve around numbers.

Like most philosophies, Dewey’s sounds good on paper. Practical application is a little more tricky. In truth, I certainly need more time to digest and ponder all the implications of what he says. By most measures, he suggests a healthier approach simply based on the less antagonistic relationship with the public he espouses. It is a little dysfunctional to simultaneously despair that people aren’t attending arts events and disdain performances that enjoy the large audiences associated with commercial success.

If there is any criteria by which to measure success in Dewey’s view, it is the potency of the relationship that is developed. Art, Jensen says quoting Dewey, “needs to be acknowledged as a form of social relationship, not ‘treated as the pleasure of an idle moment or as a means of ostentatious display.'” It seems then the audience member has an equal responsibility to take the experience seriously and contribute to the cultivation of the relationship.

That about does it for the observations I have. As expected the book does a more thorough job explaining how Dewey’s position applies to the arts. Lacking the time to read it all, I suggest reading the intro, chapters 3-5 and the conclusion. 😉

Just Say No to Form Letters

A plea to folks who might be tempted since I can’t say I know anyone doing this.

Many times granting organizations ask that recipients write to their Congressional delegates to make them aware of how National Endowment funds are being used. Often the granting organization provides a template in order to make it easy for busy arts administrators to get a letter off.

My plea to people is not to use those form letters. Even if you don’t think your senator or rep is ever going to read it, there are good reasons to send an original composition. My entry today is actually inspired by a form letter I received in response to my “NEA funding at work” letter. It was signed by an aide who said he would speak to his boss about my missive but the generic tone made me think he says that to all the boys. I could see why it might be tempting to send a template based letter if that is all you could expect in return. With that in mind, I thought it important to say Don’t Do It!

First, you shouldn’t do it because the granting organization put some effort into securing those funds to pass along to you so you owe them a little effort to help get the money next year. (Even if you just spent hair pulling hours filling out interminable final report forms.) It doesn’t take too many people in one district sending in letters before even a lowly intern recognizes that there is a template involved. The effort appears insincere and weakens the case for funding in the future.

Secondly, even if people aren’t reading your letters, investing the time writing something real helps you hone your advocating skills on behalf of your organization. This practice is doubly important for people who feel they don’t write well. It is good practice communicating in a serious situation and if you can’t express what is important about your organization to your senator, you probably aren’t doing a good job telling your story in press releases.

The truth is, even if you are getting form letters from your congressman, you never know who is reading them. If you tell a compelling story about why a performance was important to members of the community, you are often telling your delegate why the funding is important to them. A year ago I did an entry on advocacy after seeing Jonathan Katz from the National Assembly of State Arts Agencies speak.

One of the ideas he communicated that I paraphrased was:

“…telling decision makers how helping you will help them. It will come as no surprise that public figures welcome any opportunity to maintain their position by helping their constituencies and increasing their visibility. Everyone essentially wants to be seen as doing good. If their help will help you to empower kids, then show them how it can be done.

People want to be loved so if they care about you or if you affect someone who they care about, then chances are they want to do something to sustain that affection.”

I know writing a good letter can divert one from the thousand other details demanding one’s time. The value in making you a sharper communicator in your advocacy and showing your delegates concrete benefits of the funding may ultimately be more worth your while than spending the same time pouring over balance sheets.

I’m So Very Special

As I drove around last evening pondering my entry on Cool As Hell Theatre podcast’s rules for actors, I began to see connections and implications associated with an article I recently read. Salon.com reporter Andrew O’Hehir did a book review of Hello, I’m Special by Hal Niedzviecki. (You have to either subscriber or watch a short ad to read the article.) The book essentially posits that there is a rising expectation by individuals that they are deserving and able to achieve far more than 15 minutes of fame.

“That’s his argument in a nutshell: Those of us who grew up in the post-industrial, pop-culture-saturated West (and a whole lot of people who didn’t) have been raised to believe that we are unique individuals with special destinies…

Stuffed with half-baked philosophies of self-actualization and self-fulfillment, we also believe that we are ourselves primarily or even solely responsible for reaching that destiny…”

Quoting auditioners at a Canadian Idol cattle-call:

“Anyone can become what they want to be,” says 16-year-old Brooke. “If you really want to make it there’s always a way,” says Billy, a 20-year-old house painter.

Even the 7,000 or so aspirants who don’t make the first cut refuse to act daunted. “This isn’t the last of me,” one rejected girl tells Niedzviecki. “I know I’m going to be a star. The only person who can make your dreams not come true is yourself.” To stop believing in your own specialness, no matter what the evidence, would be to violate the creed of the new conformism. Furthermore, if you fail to realize your dreams — the same “shared, colonized, implanted” dreams millions of other people are chasing — the fault must be yours…

The end product of the “new-conformist society steeped in pop,” he writes, is a solitary “citizen consumer” who is “passive, focused on the self, willing to work hard to buy the stuff that will make him stand out.” If his specialness continues to elude the rest of the world, he “blames himself and turns inward to therapy, image adjustment, altar consultation, yoga” and so on.

I actually read the exact same thing in regard to blaming oneself for not becoming famous in Time back in January in connection with the start of American Idol’s 5th season. (Subscription required)

The Salon review points out that people have worried about the issues Niedzviecki writes about for centuries already. I wonder what the impact the preception of easy fame might have on the performing arts and their associated training programs. I bet seeing a relatively untrained person go from audition to finals in the course of a few months has already seen a rise in people getting off the bus in NYC and LA with stars in their eyes.

There have always been a lot of people entering training programs with unrealistic expectations about their careers to follow. I imagine that there might be even more people entering programs thinking they are playing it smart getting trained. After all if the untrained can gain the support and adulation of the nation by making it into the top ten, imagine how much easier it will be for you when you plunk down $50,000 to get the best teaching, training and coaching.

I would be interested to know if anyone associated with a training program or even a performing arts organization has seen a rise in either numbers of students/auditioners/applicants, etc with completely unrealistic conception of how easily success will come to them. (I know educators on all levels have a variation of this problem with students and parents who believe unique specialness warrants everyone in class getting the same grade.)

I would extend the same question in regard to attitude/perception. Perhaps there aren’t significantly more people appearing on your door, but do the ones you are interacting with believe their route will be shorter with less dues to pay/shorter time performing for peanuts than they had in the past?

I wonder if high expectations and low tolerance for disappointment is going to rob the arts of some real great talent that doesn’t give itself time to develop and come into its own. On the other hand, if training programs can tap into the whole idea that failure is personal responsibility, they might be able to get people to apply themselves.

Though as the article implies, if they don’t succeed swiftly enough, they are apt to jump from remedy to remedy in an attempt to gain what seems to come so easily to the Everyman on television.

Cool As Hell Actors

I don’t have a lot of time for the entry I had in mind for today so I in the interests of doing something shorter, I point once again over to Michael Rice at Cool As Hell Theatre. He recently made a podcast about the 10 Laws of Being A Good Actor. They are certainly his personal laws and not always something your acting teacher will tell you. That is what makes them so great. You aren’t going to learn how to be a great actor from his 15 minute podcast. He makes some observations I have never heard anyone make and does it from the point of view of a seasoned actor smacking novices upside the head for being silly and self-absorbed.

This is not to say everything he says is equally good. His suggestion about breaking the 4th wall during an audition might backfire on an actor depending on how someone interprets his advice and how the casting people envision the proper way to audition.

His advice about preparing for and executing an audition is fairly sound–especially his point about not sabotaging yourself by apologizing or sighing about your performance. He does a good job of scolding of actors who aren’t flexible enough to briefly entertain other approaches and those who can’t graciously accept criticism.

The biggest thing Michael has going for him is the way he expounds upon his rules. He is fun, engaging and entertaining. Frankly, the biggest reason I keep coming back is to listen is his cool as hell standard intro to each podcast. (Though be warned his podcasts may contain language some might find offensive.)

Discerning Your Critics

Ron Spigelman left a comment about a remark made in a story I linked to in my last entry. I was going to respond in a comment of my own, but the more I thought, the more my thoughts were turning into an entry.

The remark he took exception to was made by an opera student performing for elementary school kids who said “Hopefully, by performing for children, it will be a learning experience and I can take that away to perform for discerning critics.”

When I first read the story, I thought it was an unfortunate thing to say because of what it implied about children and their ability to make judgements about opera. And it played into the sterotype (perhaps deserved) that opera people are snobs. Children are discerning. They just use different criteria than adults. (See telling an important story vs. tattling, 3rd para. last week entry.)

The remark also reminded me immediately of an episode of the Bravo channel’s Top Chef show. One episode the chefs were told that they were going to prepare food for some of the most discerning eaters around–kids at a Boys and Girls Club. (The host used essentially those terms which is why I immediately made the connection with the CNN article.) The chefs were split into two teams and told they would be preparing competing dishes using monkfish.

Monkfish is not the most attractive looking fish as you can see from the preceding link. The producers of the show played on that by bringing one out, showing the kids and telling them this was what they were about to eat. As you might imagine, there was a resounding “EWWWWWWWWWW.”

The chefs thought about what presentation might be most appealing to the children. One team came up with “monkey dogs,” pureed monkfish given hot dog shapes and the other turned the fish into nuggets. As I recall, one of the teams colored their applesauce purple to make it appealing to the kids.

What put one team over the top was that they went out and interacted with the kids while they were eating. Only one member of the other team did while his teammates hung back viewing the interaction as pandering to the kids. One of them even commented something to the effect that she wouldn’t do the monkfish interpretive dance.

I admit there might have been a little pandering and politicking for the votes they needed for the win on the part of the one team. But chatting with the kids also served to help them get past the fact they were eating an ugly looking fish. In the same manner, arts organizations can help patrons get past awkward situations via interactions that answer questions and allay concerns.

Heck, as much as I don’t know about opera, I would rather attend a performance than to be asked to pick out an appropriate wine for a meal. A restaurant with an empathetic and patient sommelier is gonna see a lot of me.

Arts opportunities for school kids isn’t just important because it may create a situation where 30 years down the road they may walk in our doors. Kids are willing to talk a whole lot more about what their experience and what they do and don’t understand than adults are. In 30 years they will not only be comfortable going to events, they will be comfortable asking questions about things they don’t understand–If someone talked to them when they were young and encouraged them to do so.

I don’t remember exactly who the group was, but I once had a touring childrens’ theatre company come through a place I worked that did a great job with the Q & A session after the show. Performers like these folks get the same questions every show they do: “How come he was so mean?,” “I liked the feathers on your costume,” “What’s Your Name?” “How old are you?” “How do you remember all those lines?”

I stepped in during the last performance they were doing and a 10-12 year old girl mentioned she liked that one of the characters showed signs of turning over a new leaf at the end of the show. The company could have thanked her for the comment and moved on. Instead, one of the actors asked her why it was important to her that he looked like he might change after all the terrible things he had done. The discussion between them started to move into the topics of redemption and forgiveness.

The play was about bullying so I can see why the message that bullies can change their behavior and their victims should be forgiving might be important. What really impressed me was that the girl was asked why that bit of the plot was important to her and that she was given the power to direct the dialogue and state her views on how the world should be rather than the actors coming out with a blanket statement that it is important to forgive and bullies should try to change.

Unfortunately, I didn’t realize why I was impressed by the interaction until afer they left so I never got a chance to ask if they always lead discussions in that manner or if it was a happy coincidence. I prefer to think it was planned, of course, and that they would have tackled whatever topic the girl felt was important.

Granted, it takes a skilled person to interact well with young people. While they are willing to discuss their views readily enough, getting them to do so without sounding condescending can be difficult. Just as the chefs had to find a way to prepare monkfish differently for kids than adults, artists have to figure out the best way to approach kids. Revising your approach doesn’t necessarily mean you are pandering or dumbing down your product. You can color applesauce purple and it isn’t any less nutritious and if you leave the cinnamon and sugar out, coloring it purple isn’t going to make it taste any better.

On the flip side, the questions kids and teenagers ask and the comments they make can provide insight into the general areas adults may have difficulty understanding but aren’t asking about.

Sing Out Danger

Via CNN today was a story about how a cooperative effort between opera students at Southern Methodist University and Dallas Opera to bring opera and life lessons to elementary school kids.

The partnership goes into the schools with an opera called Red Carnations which deals with the dangers stranger pose as the story unfolds. The teachers are provided with study guides prior to the visit so they can prepare the students for the experience.

Obviously the point is to introduce opera to kids at a young age but I imagine there is also a hope that teachers will see the relevance of opera and the arts as teaching tools.

Though I suppose opera was the downfall of a teacher in Bennett, CO

What’s Your Story?

I read an interesting article from The New Yorker this weekend courtesy of Arts and Letters Daily. At the time it was only of personal interest to me, but as it banged around my brain I realized it obviously had an application to customer and personnel relations as well.

Malcolm Gladwell writes a review of Why? by Charles Tilly which “sets out to make sense of our reasons for giving reasons.” According to the book, much of what we say to others depends on our relationship with them and the intent behind our statement. Many times what harms our relationships with others is the use of formula responses rather than telling our story.

An example Gladwell uses is a child telling his mother that his brother has taken a toy. The mother uses the formula response “Don’t Be A Tattletale.” However, Gladwell points out, mom doesn’t hesitate to “tattle” to dad about their son’s behavior. Nor would she tell her husband not to tattle if he complained about someone at the office. If the son tells his story to a friend, it is accepted and indeed might strengthen his relationship with his friend in their continuing dislike of the evil brother.

Gladwell also cites an example Charles Tilly gives in relation to marriages.

The husband who uses a story to explain his unhappiness to his wife-“Ever since I got my new job, I feel like I’ve just been so busy that I haven’t had time for us”-is attempting to salvage the relationship. But when he wants out of the marriage, he’ll say, “It’s not you, it’s me.” He switches to a convention.

Like the mother who doesn’t deny that her son has been wronged but just wants to bring an end to the interaction, use of convention can erode a relationship with patrons and organization personnel. A box office clerk who tells a ticketholder that they can’t exchange or refund the ticket because “it is policy” is an example of harmful use of rote. Of course an expansive explanation might not be constructive either if your reason for the policy is “if we let you do it, everyone else will want to do it too.” Trying to elicit sympathy by explaining that your poor venue doesn’t have the resources to process both sales and exchanges for everyone will probably just result in a conspiratorial “don’t worry, I won’t tell anyone” or a plea to make a singular exception.

There probably isn’t a generally useful and constructive story to tell customers when refusing to exchange tickets. Tilly’s book points out though that you won’t use the same story or social convention with everyone. We all know the no refunds or exchanges rule isn’t absolute when it comes to long time subscribers or big donors and other people with whom we have established a relationship. In fact, when it comes to ticket refunds, it is the ticket holder, not the organization that is most often using stories to gain empathy from a shared experience– death in the family, mechanical failure or perhaps weather related complications.

The workplace offers even more opportunities for employing harmful conventions. Mantras of there being no budget for a project (often belied by senior people having things implemented), implication that you are a prole and aren’t smart enough to understand and use of buzzwords/phrases like “paradigm,” “synergy” and “work smarter, not harder” can have an alienating effect. These are pretty obvious examples so the challenge is to be aware of what subtler things are creeping into your everyday use.

Though it sounds like it, I am not specifically championing political correctness and being nicer to your audience members. There are plenty of other books and articles you can read on those subjects. In fact, if you read the article, you will note that telling your story can be far more manipulative than spouting stock phrases.

What I am attempting to be a proponent of, (along with using your story powers for good), is showing the sincere attempt to maintain/repair your relationships with your constituents. Practice open book management. Involve staff in decisions and in helping to create the organizational story. Instead of trying to get funding by mentioning how the arts improve math and science scores, find stories that illustrate this fact or other improvements to one’s life that the arts bring. Someone once told me “people don’t give money to organizations, they give money to people.” Yeah, its a rote convention, but it is applicable in this case because donors are more apt to give to people they trust and can believe will use their money well.

Until this moment I failed to make the connection, but a great example of the potency of stories can be found today on Adaptistration. Drew points out that there has been a lot of conversation on some of his recent entries well past the posting date. Two of the entries he cites (and an earlier one here with a long discussion that he didn’t) are all from his Take A Friend to the Orchestra series. I have been reading his blog for a long time and have never seen so many comments on entries, much less on such a concentration of entries as on the TAFTO ones. I really think this is simply because the entries told stories with which people could identify and then spurred discussion and debate. The conversations would have probably been longer if the entry appeared on a discussion board rather than a blog, the format of which is not terribly conducive to prolonged debate.

The third entry Drew cited today was not related to TAFTO but rather executive compensation. Normally, it might not be the topic of lengthy discussion except that it revisited the fairly well-known (among orchestra people and Adaptistration readers), long discussed topic of former Philadelphia Orchestra Executive Director Joe Kluger and his slightly controversial salary along with some contemplation of what his successor will/should be paid. Kluger’s resignation was announced a year ago. Yet, the story is apparently fresh and powerful in people’s minds and will provide a lens through which to view the Philadelphia Orchestra under the tenure of his replacement.

Long Distance Radio

I had a meeting with my radio account rep today. We were just talking over how the past season went, what promotions were effective, what type of tie-ins we might do next year, that sort of thing.

One of the things I hadn’t been happy about was a web campaign I had tried out. I spent considerable sums each month to have a special page on their website listing my season events. I also had banner and skyscraper ads that popped up on the radio station’s homepage which lead to this events listings page.

However, there were a couple problems. First, every time a radio ad ran it told people to go to the radio station page. This was good because their site address is easier to remember for regular station listeners than is my theatre’s. Unfortunately, unless they got there at the right time in the rotation, they wouldn’t see the banner ads and thus couldn’t go to the special page.

They could always see the event listed on the Best Bets section of the website which was prominently positioned. Clicking on the Best Bets link would take them to my website though, not the more expensive page the station was hosting.

The other problem was that the special page and the banner/skyscraper ads were handled by the corporate office 5,000 miles away in Atlanta. When there were problems, and there were quite a few frustrating incidents, it could take days to fix. The worst part was that the problem would repeat itself the next month or next show. I suspected a different person in Atlanta was handling it each time. The Best Bets portion of the site was handled locally and I had few problems with it.

I mention this as something of a cautionary tale for others who may consider similar arrangements. On the whole, I think the special page was a poor use of my money. I had little control of when people would see the page and no guarantee they could find it when the call to action to visit the radio site for more info went out over the air.

People were guaranteed to find the Best Bets link to my webpage on a fairly consistent basis when the call went out. Because that option was more dependable and because I know I can control what people see on my website, I am going to stick with radio ads and Best Bet listing for next year.

I think the banner ad set up does have its uses. There were probably people who visited the radio station’s site for some other purpose, saw the banner ads and viewed the information about the theatre and upcoming shows. If I was leaving the same ad up with minor monthly changes or wanted a separate place designed specifically for the radio station’s demographic, it would have had some more value.

Because I needed to have it changed on a weekly basis at the height of my season and wanted people to always see my information when they visited with the intent to find it, the special page didn’t meet my needs. In the future, I might consider generic (rather than show specific) banner ads that lead back to my website as a tool to generate general awareness of my theatre as people visit the radio homepage.

In many respects, these issues solidified my belief that local control of information is much better than distant control when it comes to customer service. This isn’t even just a matter of the local vs. corporate office. There were a number of times this past season that I made changes to our website when I noticed mistakes or wanted to clarify an issue that was generating confused phone calls. I was often thankful that I could effect the changes myself rather than call a web designer to implement them as I had to in the ancient days of the web (1997).

Because you often had to pay a web designer, you might not make small changes or might delay the fixes until you had accumulated enough problems to make contacting her/him cost effective. The ability to improve ones public face numerous times a day is a small blessing with potentially big rewards in my eyes. (Though you may still want to limit your request for updates to once a day lest your web designer strangle you.)

Babes In Arms

Came across an article today reporting the Rhode Island legislature is considering a bill requiring that breast feeding infants be admitted to theatres for free. The impetus for the bill was a mother who told her representative that “she was required to pay an additional $75 to take her child to a show.”

I found the link to the story when I came across a debate of the story on Broadsheet. The debate is interesting to read simply because the commenters aren’t necessarily those who visit arts sites and thus offer insight into the minds of potential patrons.

And it turns out that…most of the responses are pretty much what you would find on an arts related site. Generally the responses fall into a handful of categories. Some feel that if you are going to an event costing $75, you should know that audience members will insist on having no potential disturbances at all. There is also the view that exposing babies to loud noises, foul language and adult subject matter is inappropriate.

Some feel that mothers need to escape from home from time to time and should be trusted to handle interruptions are they arise. In opposition to this view were people who said they had never considered even tempting fate and did not ever attempt to bring their children to shows. And there were a couple people who pointed out that parents increasingly seem to show bad/lack of judgement about reining in their children’s behavior.

A couple people suggested that theatres build little baby rooms like churches have. The first thing that came to mind was that I didn’t know too many venues with the flexibility to knock out seats in a place appropriate for new mothers (not up a lot of stairs). They would have to be non-prime seats with fair sightlines where the room wouldn’t obstruct other seats (and was soundproofed like nobody’s business). The second thing that occurred to me was that if you have to watch a show through a window frame with the audio piped in, you might as well be watching television for all the experience of live performance you are getting. Of course, that is a matter of an individual’s perception.

A related thought that came to mind- I was wondering if there were any venues out there that charged people for bringing “babes in arms” for any reason other than to provide an incentive to leave the child home. Other than that and insuring the child that was supposed to occupy a lap doesn’t end up in a seat you sold to someone else, I can’t think of any other reason. I imagine that there might be other reasons so I am curious to hear some.

Finally, for those who hate cell phones going off during performances, Marc-Andre Hamelin has created the “Irritation Waltz” which you can hear here courtesy of NPR. (I believe it requires RealPlayer to play.)

I Know I Should, But How?

As you read my blog and others out there that touch upon arts and technology, you will notice that there are a lot of suggestions about why you shold integrate technology into marketing, community building, transaction processing, etc., operations. The thing is, you might be left asking how? If you don’t have a tech savvy person on staff, you may never get an answer.

Unless you are reading Extension 311. I don’t suggest you innundate Greg Beuthin with requests to advise you on all your technology needs. Unless, of course, you are willing to pay him for his time. He doesn’t offer step by step instructions about integrating technology. (Well, at least not always.) He is the only person I have found at this point who offers some concrete advice about things to consider and pursue when attempting to use technology in non-profit settings.

Yesterday he provided some thoughts on what type of people should be given responsibility for certain tasks when a non-profit tries to establish an online community. He feels that organizations are apt to incorrectly assume that with donated equipment and volunteers the project can run itself inexpensively. People fail to accurately project the resources and oversight necessary for the endeavor. He lists a number of roles necessary for running such a community and notes which should be handled by an in-house person and which might be trusted to a volunteer.

Via his website, I came across Net2Learn offers resources like Blogging For Non-Profits a helpful page that includes, among other things links to articles like Top Blogging Tools for Non-Profits, How Can Blogging Help Your Non-profit and Top Ten Reasons Why Non-profits Should Consider Blogging.

Hmm, I see I am getting back to the topic of Why you should use technology rather than the How.

But before I end, I wanted to toss one last slightly unrelated link out there that I found on Extension 311– Theatre Without Borders. Granted, it isn’t too original a name given all the other Without Borders organizations . I do like the purpose statement on the mainpage quoting Michael Fields from Dell’arte International- “Theatre Without Borders is like a dating service for international collaboration. I think it is becoming an essential connective tissue in the global theatre workplace.”

Talking In Chicago

It is only a coincidence that this entry like the one last week is about a theatre podcast. I only recently noticed that the Talk Theatre blog/podcast page had merged with Theatre in Chicago to become Talk Theatre In Chicago and wanted to explore it.

Not living in Chicago, I don’t know what other resources exist, but I have to think this site is set to become the premiere source of info on theatre in and around Chicago. There are listings of current shows, what is coming soon, a separate link for kids shows, news about theatre around town and the collected reviews for each show from the papers around town.

And there are the podcasts. What I like about the podcasts are the way they are presented to visitors. There is a brief description of each show and then when you follow the link for a particular show you have the choice of listening to the complete show or going directly to the news, reviews or interviews segment.

One thing that became apparent though was that it may take a little while for people to become accustomed to formatting their programs for the podcasting medium. The first podcast I chose to listen to was an interview with Goodman Theatre Executive Director Roche Schulfer.

Unfortunately, the start of the interview was reminscient of the conferring of an honorary doctorate by a university. The interviewer went on and on for nearly three and a half minutes reciting Schulfer’s bio. I actually haven’t listened to the interview yet because after a 1:30 or so, my only interest was seeing how much longer the dry recitation was going to continue.

I am happy to report that after sampling a handful of other interviews and reviews, the host reached the point of the program much quicker. My first impression as a theatre person though was that this l-o-n-g intro was not wise on a medium mostly utilized by people with expectations of more immediate gratification and shorter attention spans.

Podcasts in general and the Talk Theatre in Chicago website in particular, provide super opportunities for introducing and educating people with little experience all about theatre. You can visit, find a performance near you, read the reviews for it and listen to a podcast so that you can at least start to become familiar with theatre vocabulary and the way people discuss it.

But first they have to be interested enough not to skip over an interview because it starts out so damned boring!

I can understand why folks would want to give people their due and I concede that I often ramble a bit in my writing from time to time before getting to the juicy interesting stuff. I too have sinned! On the other hand, theatre people should know that exposition should be played out across the length of the play rather than clumping it all at the beginning. (Again, I too have sinned.)

The endeavor looks like a promising resource for the Chicago theatre community which has always had a great reputation to begin with. It would be super if other cities could adapt/expand on what they have done for the culture of their communities.

News for Presenters

Just a bit of news for presenters if you have missed it. A few news items Association of Performing Arts Presenters has been involved in.

The first is the testimony that Yo-Yo Ma and APAP President Sandra Gibson have given to the U.S. House of Representatives Government Reform Committee about the deleterious effect visa restrictions have had on the efforts of U.S. presenters to bring international performers to the country.

The APAP site has copies of both speakers’ testimony as well as a Powerpoint presentation Gibson made and 14 pages of media coverage of their testimony.

There is some good news/bad news about visa processing on the APAP site as well. The good news is that as of April 1 all O and P visas for performers will be processed at the Vermont Citizenship and Immigration office. This is good news because Vermont has the reputation of being the quickest processing office–or did before all the applications got dumped on them.

It is important that you send your applications directly there because sending them to any of the other three offices means they will have to be forwarded on to Vermont which will only delay your processing. The Vermont station address is on the APAP site.

The bad news is that Vermont has been instructed to send part of their load to the California office which has the reputation of being the slowest office. Because you must send your application to Vermont, if you live in Los Angeles, there is a good chance your paperwork will be coming back for a visit quite soon.

It only add insult to injury if you lived in L.A. and mailed it to the California office only to have them mail it to Vermont who then turn around and send it back to California for processing.

The entire visa situation is a real big deal for APAP. (And for full disclosure, I had to cancel a show myself because of visa complications. So I am making a big deal about it, too.) They are actively soliciting feedback about any problems people have with visa processing asking people to email Jim Doumas, Government Affairs Director at jdoumas@artspresenters.org

Paula Vogel–Cool As Hell

As much as I enjoy James Lipton Inside the Actor’s Studio, his respectful posture and meticulous research just isn’t as fun as the host of Cool As Hell podcast’s energy and fearless interview style.

Last month Michael interviewed playwriting icon Paula Vogel and got her talking about the state of the arts in the U.S. Her ideas about getting kids doing art at the same age they are learning to kick a soccer ball and getting the arts back in schools might not be new.

She does say some interesting things about the messages artists are getting these days. Among them are her feelings that “Darwin and captialism are very bad models for art” (3:15) and art begets art.

I was also intrigued by her idea that even though she was a klutz, she had to learn to play sports and as a result, all athletes today, artists of the flesh she calls them, speak for her inner athlete. She hopes for the day that every creative artist speaks for the inner artist housed in everyone.

The thing I like about Michael is that he is respectful but he starts his interview right off saying he disagrees with some of her views. After he lets her explain, he then challenges her idealism and asks for practical ways for her vision to manifest in a country that isn’t likely to throw off the captialist model she says is unhealthy for the arts.

I don’t know that she really provides any new answers since she talks about going back to the 60s arts environment, calls for more money to fund the arts and art in schools. She does present some quotable moments like “art is a dog that you feed that bites you” (7:05) when arguing that art should challenge society but the agenda of arts funders is to make art palatable and devoid of challenge.

On the other hand, I give her credit for doing the interview. Podcasting being so new, I imagine it would be difficult to gauge how substantive a discussion she would be expected to have.

Phooey With Flaws

As a counterpoint to my entry yesterday, I offer this article from the Gotham Gazette.It was suggested to the editor Artsjournal.com by a reader. While the article is about being an artist in NYC, it obviously has lessons for any place in the country.

What really caught my eye was #7

7. Be Perfect
A composer who teaches on the faculty of the Juilliard School observed in a television documentary marking its centennial celebration that an average graduate of law school or medical school can still have a decent career. But it is not possible, he said, for a successful artist to be only average.

Here I am saying you shouldn’t be afraid to be flawed and I come across this article which I have to agree with that says only the perfect and sublime can ever expect to make enough to eat.

Going back to the Power of Flaws entry I cited yesterday, I wonder if it is the fault of the people who promote visual and performing arts (movies included). As Andrew Taylor says-

…read through most arts marketing materials or grant applications and what will you find? Perfection, triumph, success, and positive spin. Their performances are always exceptional. Their audiences are always ecstatic. Their reviews are always resounding (or mysteriously missing from the packet). Their communities are always connected and enthralled. In short, they are superhuman, disconnected, and insincere.

Is it any wonder then that people expect perfection from artists?

It is a viscious circle. You have to say you are wonderful because people expect you to be wonderful because you have been telling them how uniquely wonderful everything you do is.

Pure Genius!

The last two days I have been reading some of the most inspiring works of genius I have ever seen outside of my own website. You should really take a look.

Monday I read this and was astounded.

And just when I thought it couldn’t get any better, today brought even more delight.

I hear the writer is single. With a mind like that, I can’t imagine how that could be.

Regular readers of this blog will understand what I mean immediately.

I apologize to everyone else.

Edit: Drew McManus points out this comment on MyAuditions.com. Apparently, as good as I am, he is brilliant. Damn Him!

Mea Culpa

I do a lot of talking about what arts organizations should do and what policies they should adopt. People probably correctly assume the truth of the matter but I want to make it clear that if you were to walk into my theatre after reading my entries, you won’t see half of what I suggest being implemented.

Some of my ideas aren’t appropriate in this situation and others we lack the resources to effect. A few are gradually being developed. This year I managed to grow the volunteer corps large enough that I didn’t have to worry if enough would show up for the performances. Our first volunteer thank you event is this weekend. Next year I start my plan to arm them with info about the performances and instill the confidence to employ the material to answer patron questions.

I am not trying to fool myself or anyone else that I am completely walking the walk that I talk. I was clearly reminded of that this past Friday. As I noted earlier, the weekend before last essentially ended the presenting phase of our season. We spent last week changing the website and box office voicemail to reflect our current state. In the process, I had forgotten to mention the student production in the lab theatre on the ticket line voicemail.

A gentleman called my office to complain that if we had performances in the lab, we should have information about it and not have a message saying the season is over. While I know better, there was something about his tone that put me on the defensive and before I knew it, I was saying “But that show isn’t part of the season.”

While this is technically true, I obviously should have listed the performance and would have had I remembered to. The guy on the other end gave a grunt and was silent. I thought he hung up and as I started to hang up myself, I said damn if he isn’t right and I am a stubborn idiot.

Fortunately this was an inner dialogue because I suddenly heard a voice from the receiver. I raised it to my ear and beg his pardon and the gentleman says he will see us the next night and then actually does hang up.

I know it sounds like a 12 step program to say it is okay to make mistakes and try to do better one day at time, but you know it is true. Better to recognize it, develop a thicker skin and give the right answer the next time.

To give credit where credit is due, I thought that the inspiration for this mea culpa entry came from within as I drove home Friday night. I believe, rather, that it was planted subconsciously in my mind. As I made my daily visit to read The Artful Manager, I noticed last week’s entry on The Power of Flaws staring right at me. I didn’t remember reading it, but apparently something sunk in.

I guess I try to do a little practicing of some of the smart thing other people preach, too.

Good Service, Not So Common

I had one of those random acts of kindness experiences today that don’t happen often enough to keep people from becoming cynical and depressed, but obviously should.

I was having lunch with representatives of the rental car company I use to provide transportation for my performers. (Like I said yesterday, I ain’t letting any moss grow on my planning for next year.) I had some complaints about the service we had received last year and these folks wanted to make sure they had a handle on them since the corporate accounts rep was moving on to another job.

The young woman who was serving us was right on top of everything and really charismatic. I commented to my companions that today was the fastest I had ever been served in that restaurant. We told the server that we were impressed with her and she confessed that she actually thought she wasn’t doing as well as she should because she had been working 10 days straight and was on call for tomorrow. She had the classic story. Pre-med taking a semester off to save enough money for next year when she wouldn’t have time to work.

When we finished our meal, one of the rental car folks walked up to the kitchen door, waited for the young woman to emerge, gave her the tip directly and offered her a job.

I guess the act of kindness wasn’t so random since the young woman certainly earned the recognition. I thought it was a great thing to do as a compliment to the woman for her hard work. Also, if you see someone providing the type of service you have just spent an hour assuring a client they will receive, it is a smart move to try to grab the person.

As the years have gone by since I started in the performing arts I have come to realize that the level of professionalism and conscientiousness I once assumed everyone was devoting to their jobs isn’t as common as I thought. Part of the discussion I had with my assistant theatre manager yesterday skirted the edge of groveling with gratitude for the job she has been doing. Ten/fifteen years ago, I would have taken her attentiveness for granted as something all people in her position would naturally do.

Now I know better. So too, I imagine, do you my loyal readers. It will be with some regret that I remove her name from our website tomorrow morning. She deserves the recognition of working here. But if laboring in obscurity is the price she has to pay so I can keep you all from stealing her away from me, I am willing to have her pay it.

The End Is Just The Beginning

Saturday was the end of our season for all intents and purposes. We have a couple inhouse events and scads of rentals, but the days of meeting people at the airport and seeing them safely to the hotel are over for awhile.

I planned on diving in to final grant reports and catching up on paperwork pushed aside when the office manager broke her hip. Amidst doing all that though I ended up in conversations planning for next year.

The last two days have been, despite my earlier intentions, a series of discussions about the next season. I have been in contact with the new development person stating my desire to form a unified plan for fundraising over the year to be reflected in speeches and publications.

I suggested that next month’s meeting of my booking consortium include proposals of performers for the next two years in preparation for the state foundation’s biennium grant proposal process.

I got into a long conversation with the assistant theatre manager enjoining her to think how we can improve customer service, volunteerism, our publications and website. We have made some good progress in customer service, but given people’s expectations, we have some areas of improvement.

I also discussed how I envisioned how the integration of information sources we have been slowly effecting in our database will hopefully serve to increase our attendance next season (and therefore, is what we needed to work on the next few months.)

As I have gone through the last two days, all the memories of all the small corrective actions I took over the past year came back to me. They were accompanied by recollections of all the mental notes I made to formulate policies to turn the small actions and comments into documented instructions for practices.

One thing I gotta solve and maybe some of the readers can help with some advice. One of the recurring events that I think I need to address is that people often call, hear we charge $2 handling fee on advance sales (vs the fees of many names Ticketmaster levies) and say they rather come the night of the performance.

Part of the problem is our performances don’t approach capacity in advance so there is no perceived downside for our audience. If they show up early enough for a general admission show, they can get tickets and good seats.

The fee itself is mainly to cover the credit card charge and to help pay for the clerk who seems to be sitting around doing less and less as time goes on. We can either raise the price across the board so everyone pays for the person covering the advance sales for the dwindling group of folks who want to talk to someone when they order tickets vs. buy them online or we can just cut the ticket office hours to the week before the performance which is when most people who are calling in advance or walking up are contacting us.

The question we need to answer is if it is returning ticket buyer who is purchasing in advance and will we alienate them if we cut our hours back to reflect the period when demand exists. We actually forward the phones to our office and staff them fairly consistently throughout the year until two weeks, and now perhaps one week, prior to a show when the increase in calls becomes too much of an interruption.

To add a complication, if we are only employing a ticket office clerk a week prior to a performance, it becomes more difficult to find someone willing to work so infrequently. I suspect we are simply caught in an awkward transition of technology period where there are just enough people who haven’t adopted a new technology to make discounting the old system unwise from a relationship standpoint, but so few it makes continuing unwise from a financial standpoint.

U2 Fans Can Love Ballet

Just as a follow up to my Does Bono Like Ballet entry. I did indeed take the plunge and use that approach in my ads (see below) and press releases.

I actually antagonized over that approach in my print ads because someone suggested that it might alienate U2 fans. You can be the judge, of course. I figured since it essentially complimented the fans for their good taste and didn’t automatically assume liking U2 and ballet were mutually exclusive, it wouldn’t raise too many hackles.

Still, I showed the ad around to people and asked their opinion. Most people though it was cool. The most extreme reaction was “What the F@%^?” from a guy who misread the ad, followed by a chuckle and a comment that it was a cool idea.

The guy who suggested the approach might alienate fans said I should run it by the people at the alternative weekly paper since they would be most plugged in. I didn’t actually run it by them, but did send the ad and press release well in advance and waited for a reaction.

Imagine my glee when I saw that they ran with the angle I cooked up in today’s edition. The writer sort of took off with the general ideas I introduced in my press release. Hopefully it will attract the paper’s readership to the show because right now sales are pretty much contained to the ballet audience.

My ad, however, didn’t appear in the paper. The publisher apologized and said it was in the first proof but accidentally got bumped on the second for a free ad. I was somewhat happy at not having to pay for the publicity until I remembered my friend’s suggestion that the staff of the paper would be a good judge of whether the approach was a good one or not. Suddenly I began to wonder if it was an accident after all…

Hmm, my attempt to set this as an image did not work too well. You can now view the ad here

The Great Pretenders

One of the entertaining activities the artistic director at a job I once held and I used to engage in was reading the solicitation faxes that came in. Some times the entertainment came from imagining the reactions our audience members would have if they ever saw some of these groups on stage. Other times the entertainment came when we saw that someone was trying to pass a group off as an iconic band.

As they say about spam emailing and telemarketing, these agents wouldn’t advertise if it didn’t work. After hearing a story on NPR today, I figured a caveat emptor entry might be a good idea. If you don’t follow the music world closely, you can end up thinking you are buying a performance by legends at bargain prices only to learn that you are getting what you paid for (if not less).

The NPR story was about “truth in music” laws popping up in some states saying people can’t use the name of iconic music groups unless there is an original member in the group. The story mentions The Platters prominently because in addition to some of the original members using the name, the impressario who developed them owns the rights to the name and sold it all over the place to people without any relation to the group at all.

Some groups it is fairly easy to know you aren’t getting the original group. The Glenn Miller Orchestra is one example. It doesn’t take much effort to realize the originals ain’t performing. There is a group performing under the same name in the UK and Germany, but again, it is tough to confuse which group you are about to see.

Other groups it is a little more difficult. For instance, WAR still tours. There were 8 original band members and about 35 other members throughout the years. Currently, keyboardist Lonnie Jordan is the only original member of the band still touring under the WAR name. Under the existing state laws, he is welcome to do so.

The question is, what constitutes an original member? Pete Best was the original drummer for The Beatles for two years, but outside of a Trivial Pursuit game, few would name him as such. Had the band been any less famous, he might have a case for touring with a band called The Beatles under the state laws. (Of course, this also assumes they retained ownership of their songs.)

The biggest impediment to anyone touring under a band name is someone with claim to the name complaining that they are misrepresenting themselves. Ray Manzarek and Robby Krieger, both very identifiable as members of The Doors have been forbidden to tour under The Doors name or even as The Doors of the 21st Century as a result of a suit by the third remaining member, John Densmore.

Ultimately, if you are thinking about presenting a famous act. It might behoove you to check the names of the people who performed on the best albums against the current list to determine just how famous the band remains.