Add Arts For Instant SAT Score? Bah!

As much as I love to see the arts kept in K-12 education, I am often a little skeptical about how effective arts exposure is to improving math scores, etc. Cause frankly, I had a fair bit of arts exposure and I got awful math grades. Some of my doubts come partially as a backlash to the make your baby an Einstein by playing Mozart while they are in the womb movement.

I think the thing that turns me off about the Mozart genius babies is that uses the music prescriptively rather than encouraging trying to comprehend music and learn about Mozart. The whole K-12 has always seemed similar in that it implies you just add arts for quick instant SAT scores.

I had a couple entries about six months ago on the statistical correlations between arts experiences in youth and attendance as an adult so I won’t get in to any of that again. (Again noting, I was never good in math.)

But perhaps I protest too much about being bad in math. I have to concede my comprehension did come later in life. I still can’t do calculus, but I do see the relationships I didn’t before. And my claims of doing poorly in math are not entirely true. As a junior in high school, I was flabbergasted to learn I had gotten an A on the state regents’ math exam. This was mostly due to the fact the exam was heavy with logic problems which have a strong verbal component.

My verbal skills haven’t been overly lacking and I could probably credit the arts for cultivating those skills in part. So technically, the arts probably did help me with my math scores, at least for one year.

As the Boston Globe article on the value of arts education I posted on mentioned, there are all sorts of ancillary benefits to the development of a person. I believe that being in school plays in elementary and high school helped develop my confidence and gain me a modicum of respect among peers outside my general circle of friends.

And while I haven’t made my million and probably never will, I have done well enough in the arts that I could walk proudly into my class reunion next month. (Unfortunately, I can’t make it 🙁 )

What we need are ads soliciting support of the arts in school that tout the benefits as more than a recipe for better grades. There are other arguments that people can identify more closely with than grades. Granted, that is the focus of schools and if you want arts in schools, the grade improvement has to be there. But parents are also looking for schools to make their kids better people. History and science lectures aren’t going to be able to accomplish that as well as hands-on creative activities.

The best way to make the appeal for arts in schools might not be the most obvious. I had read somewhere recently that most anti-drug ads have failed to lead to a drop in drug use until the current campaign showing kids just lethargically sitting around doing nothing and having no impact on the world. Whether the impact will be long lived or if the drop in use is just coincidental, I don’t know.

The ads that had run prior to the campaign showing people getting in dangerous situations leading to death and injury met with the approval of older folks who tended to value safety in their lives. The concept of danger actually appealed to kids who tend to believe themselves immortal and they went out and tried drugs. These new ads make older folks uneasy because they explicitly say, I tried drugs and nobody died implying drugs aren’t dangerous. But apparently kids see the users portrayed as not being the life of the party and are having second thoughts.

My point is, the most convincing argument for arts education in schools might not be the most obvious one or the one people are most comfortable with. The best argument might end up promoting the value of non-arts activities too.

Let the Hive Thwart The Spiders

As you may or may not be aware, companies send out all sorts of little spiderbots across the web to collect information. Some like Google have their spiders looking for content they can index for their searches.

Others use the spiders to collect email addresses so they can send some lovely spam your way. There is a little trick you can use to make email addresses on web pages invisible to these little spiders.

Encoders like Hivelogic: Enkoder will turn your email address into javascript code that people can read but the spider’s can’t. If you look in the right hand column of my home page, the Contact The Writer link was created using Hivelogic’s Enkoder.

The javascript the enkoder generated version of my email address looks something like this-

{var kode=
“kode=”nrgh@%rnhg_%@@{ghnr,
00+fghFrduFkrpiuj1lqwu@V {.;>45.@,f?3+fli6>,0″+
“+lDwghFrdufkh1rg@n~f.,l.k>jwhq1oghnrl?3>l@u+ir*>@*> {_%__C~jkqu33__3/__.ijk”+
“IugxInuslxm4otzxCY~1>A781C/
iB6.iol9A/3.oGzjkIugxink4ujCq01i1/o1nAmzkt4r”+
“jkquoB6AoCx.lu-AC-A~01(nFxm6t662b1lmnLxj {Lqxvo{p7rw}{F\\014AD:;4F2″+
“lE91lrogr@hrnhgv1oswl*+,*u1yh”+
“uhhv,+m1lr+q**,%>{@**>iru+l@3>
l?+nrgh1ohqjwk04,>l.@5,~ {.@nrgh1fkduDw+l.4,.”+
“nrgh1fkduDw+l,00nrgh@ {.+l?nrgh1ohqjwkBnrgh1fkduDw+nrgh1ohqjwk04,=**,>””+
“;x=”;for(i=0;i<kode.length;i++) {c=kode.charCodeAt(i)-3;if(c<0)c+=128;x+=S"+
"tring.fromCharCode(c)}kode=x";var i,c,x;while(eval(kode));}

Which is why you have to cut and paste the what it generates into your webpage. As the Hivelogic page says, the only way to be completely safe is to avoid publishing your email address on the web at all. As a place of business, you want your patrons and donors to be able to easily discover how to reach you so omitting your email contact information may be an impediment to developing a relationship with valuable constituencies.

Encoders like this one can help cut down on the junk mail while making email addresses generally available.

Funding Research Gets A Little Easier

The ability for non-profits to research the types of projects foundations are supporting just got a little easier recently. NOZA, Inc. which maintains the largest database of charitable gifts recently made their foundation records available for free. Data on individual donors does cost a little extra. However, even with the abbreviated version there is enough information to decide if you want to view the full record. Having credits while viewing the free content has an added benefit of providing a link directly to the foundation webpage from NOZA’s site.

During your search, you can select those who gave in a certain giving range; what the nature of the gift was (annual, scholarship, in-kind, endowment, bequest), where the recipient is located, what their service area is and what services they offer. If you want to know more, you can view the full record.

The pricing looks fairly reasonable. $25 allows you to view up to 200 full records and the price per record drops as you buy more viewing credits-$250 gets you 4,175 views.

I am occasionally surprised to learn some foundations support the programs at certain organizations because their programs don’t seem to jibe with the areas foundations express an interest in funding. Websites like NOZA’s reveal not only who is supporting programs like yours but also what a foundation’s true interests might be.

What Does Your Bookseller Say About You

A couple weeks ago I came across a webpage where an author was encouraging people to buy his book and had links to Amazon, Barnes and Noble and Powells. Since following any link would allow you to buy the same product, I started to wonder if choosing to buy from a certain bookseller was a personal statement.

While an author would want to offer people the most options to purchase their book, it is clearly not in his/her best interest to link to Amazon because they won’t receive any money on sales of the large stock of used editions Amazon makes available.

I have read some screeds on the internet about why one store is more evil than another but I haven’t read enough to justify a theory that people feel like they are making a statement when they buy from a certain bookstore.

When you shop in Tiffany’s or carry an iconic blue bag, people can see you and be impressed. What you are reading might say something about you, but if you buy a book online, unless you are carrying the box it came in around with you, the source of the book you are reading on the bus is invisible. As the purchasers, you know where it came from and perhaps you derive pleasure from your association with the place of purchase.

I don’t think there is a question that people are motivated to do things by factors that will never receive external recognition. I have recently been pondering if there is a way arts organizations can structure the choices they offer people in a way that allows them to make a personal statement even though the ultimate result is no different from the person standing next to them.

For awhile credit card companies were emphasizing choice of card art, payment date and rewards plan as an individual decision. Other than the art, no one at the cash register had any inkling about what choices you had made unless you started tallying aloud how many frequent flier miles you were racking up.

The obvious choice for arts organizations might be donation options which benefit really specific areas with which the donor might identify and privately recognize. No one else in the audience may know or care, but that Fresnel on the first electric is there because of you baby!

In many ways, this is too easy and probably ignores other opportunities. It has also been done to death in many other forms like adopt a seat and cobblestone campaigns. It is hard to imagine other options because it is difficult to know what secretly motivates our patrons’ choices and the Internet allows them even more privacy by circumventing the Tiffany’s building and bags altogether.

It wouldn’t surprise me if organizations started to tap into some obvious sources of personal statements and advertise that building renovations had earned some form of LEED certification in order to attract environmentally conscious individuals.

Eventually, that will become trite so the trick is to identify motivators with a similarly powerful appeal that aren’t quite so obvious that might be sincerely embraced. With all the arts organizations that create new programs just to get grant funding, the last thing groups need to do is replicate this mistake by hitching to a trend that isn’t compatible with their mission.

Where There Is Smoke, There is Funding

There was a cartoon I read as a child, in MAD magazine I think, that stated Alfred Nobel invented dynamite and then used the profits to reward people who refused to use it. Not a good business model, that’s for sure.

What made me think of this wasn’t the awarding of the Nobel Peace Prize but recent news that complemented my entries about arts support from less than politically correct sources. (Though as a popularly elected official, Gov. Huckabee is obviously politically correct for a lot of people.)

Nobel apparently had pacifist leanings and believed that people would be so horrified by the explosive power of dynamite, war would be impossible. That didn’t stop a French newspaper, upon mistaking his brother’s death for his, from exclaiming “the merchant of death is dead.”

The recent news that Altria (nee Philip Morris) would be leaving NYC heralding the end to the grant support they provided to the arts community and the closure of a branch site of the Whitney Museum.

Whether you approve of Altria or not, this is certainly a blow to many organizations in NYC which depended on the money. I don’t know what this means for the arts organizations that they support nationally. I know of a number of companies located outside of NYC who receive funding from Altria.

There were some details to the controversy over arts organizations accepting money from a tobacco company that the NY Times covered of which I wasn’t aware. There are apparently people who won’t go to see performances by companies who accept Altria funding. It makes sense that there would be since there are artists who won’t perform in places that accept the support of certain companies. I had just never come across an arts patron who boycotted a performance group.

I have to admit, I have always been suspicious of Altria’s arts philanthropy because the preponderance of their support seems to go to dance companies. As a group, dancers tend to be biggest consumer of cigarettes among performing artists due to their appetite suppressing properties which help them stay thin.

I have to also acknowledge that even though I don’t receive six or seven figure donations at my organization (and fewer five figure ones than I would like!), the source of some of those funds may conflict with my social/political/business leanings. When you put out an appeal for funding, it is difficult to control who will respond to your call. When you have knowledge of the original source of the money, the decision to accept can require a lot of soul searching.

I wonder with corporate support waning as companies and banks move or merge, will arts organizations faced with this reality have an easier time accepting or rejecting funding knowing that longevity of support is no longer assured.

Scoobie Doobie Drew (McManus), Where Are You?

I have some irons in the fire but nothing has developed. I did want to note the inexplicable absence of Adaptistration from the ArtsJournal.com.

I am not a big symphony fan, but I do respect Drew’s writing and check him out every weekday morning. I was surprised to find the link to his blog gone today and upon typing in the blog’s URL, find myself redirected to Adaptistration’s new home at www.adaptistration.com.

I have dutifully changed the links on my home page. The links from my posts to Drew’s entries on Artsjournal.com are still active but I don’t know for how long.

In the absence of any post on either Artsjournal or the new Adaptistration regarding the change, my musing on the subject have run from the mostly benign scenario where Drew wants more control over the appearance of his blog. A more disturbing scenario has occurred to me where his assessments of orchestra websites and reporting on negotiations and revelations of other details have been welcome by many and they in turn have put pressure on Artsjournal editor Doug McLennan to reign Drew in.

The concept of the latter option has such chilling implications, I tend toward the former. Hopefully Drew will offer an explanation soon.

It bears noting that in the internet age, it can be important to get ahead of things by providing information about changes lest unfounded rumors start to emerge from idle speculations such as those offered above.

Yes, you can damn me for inconsistency by simultaneous noting this fact and posting idle speculation. But please note that most people don’t provide a disclaimer that allows you to damn them for inconsistency.

Arts As Background Noise–It Can Be A Good Thing

In the comments to my recent post on Gov. Mike Huckabee, Fractured Atlas Executive Director, Adam Huttler, pointed out that some groups like the NRA supported candidates on the single issue of gun ownership. Acknowledging that it was damned effective, albeit narrow minded, he asked,

Imagine a candidate who will quadruple public funding for the arts and ensure that every arts organization in the country never has to beg for its budget again. Now imagine that he’s also pro-life, pro-gun, pro-death penalty, and anti-gay. Can you imagine anyone from our community supporting him?

The first, admittedly crass, thought that came to mind was that it would be akin to supporting a head of state because of an anti-communist stance despite his record of rapacious greed, corruption and human rights atrocities.

The musing that followed were, by their very nature more considered responses to the question. Still the basic idea that any cause is not well served by supporting someone who embraces ideals that are repugnant to their core beliefs remained.

That said, while I think many in the arts hold strong opinions about right to choose, gun control and the death penalty, I don’t think they are defining characteristics of the arts community. If a politician stepped forward who was going fund the hell out of the arts, infuse the educational process with it and espoused pro-life, pro-gun, pro-death penalty sentiments but held favorable views on other important issues like the environment and social services, maybe the arts community would be advised to grin and bear it.

The anti-gay issue though does impact the core identity of the arts. Depending on how restrictive the views a candidate held were, the mass support of such a person could be disastrous for the arts. In my own organization alone which is pretty small, we would probably lose about 15-20 people upon whose goodwill and assistance we regularly depend.

That is just the people who are homosexuals. The amount of support we would lose from their sympathetic friends and family of any sexual inclination should we support a candidate espousing restrictive policies would be immeasurable. Presenting shows that have traditionally raised a furor in communities like Angels in America or Oh! Calcutta! wouldn’t lead to the ruin of my theatre as fast as if groups like Americans for the Arts, Actor’s Equity and DanceUSA, among others, banded together to urge the support of someone who reproached the gay community.

Using the NRA as an example of what the arts should do is not quite valid. For one thing, the NRA doesn’t typically ask for funding. In fact, they often encourage the government not to spend tax dollars on programs that might impact their members like information tracking. Politicians are happy to support people who give them a lot of money and don’t ask for any to be spent in return.

I do think Huttler’s comparison is apt in one respect, expression of passion. I don’t think that arts people are active enough in advocating for funding and assume others will do it in their place.

But even more importantly, arts people don’t talk about their passion publicly the way members of the NRA do. You walk into store to get coffee, sit in a diner, go to a wedding or graduation and you might hear someone talking about how the government is infringing on the right to bear arms. A tension might infuse the atmosphere and a debate might erupt, but everyone standing around is already familiar with the views of the NRA even if they aren’t members of the organization because the conversation is public and widespread.

Can the same be said of the NEA? How many people outside of the arts world know Dana Gioia is the chairman? Actually, how many audience members and gallery/museum attendees who nominally support the arts know who Dana Gioia is? People may not know Wayne LaPierre is the current CEO of the NRA and that John C. Sigler is the president, but can probably identify Charlton Heston as a primary spokesperson, if not past president.

While the argument for arts funding doesn’t have a basis as a constitutional right, the opportunities for spreading a positive narrative are expansive. It can be as simple as talking about the joys of teaching kids to fire pottery while waiting in line at Starbucks.

Better still is taking advantage of opportunities to have other people talk about how great the arts are. While sitting at a table at a wedding reception, ask where people are from and then about the arts life in that city. With any luck, you can ask leading questions to get them to talk about how much they have enjoyed different experiences and they will leave the wedding with a warm fuzzy feeling about the arts.

If you aren’t so lucky, the conversation might be why they don’t like to attend. Leading the conversation in a positive direction might take more skill and humility. If one were a visual artist and people were dead set against that discipline because they didn’t understand modern art, ignoring the urge to lecture about Jackson Pollack to pursue a path of less resistance in a stated interest in music or powerful acting to nudge them toward trying a pops concert or play might be tough.

Engaging in informal public conversations about the arts can help the arts person cultivate the ability to speak persuasively among people who have a low level of comfort with the arts and discover what their barriers to participation might be.

The general public becomes more familiar and hopefully more positively inclined toward the arts as their understanding expands and the general subject enters their subconscious via background conversations.

The more I read and write on this topic, the more convinced I am that funding for the arts isn’t going to be achieved by mobilizing the base in times of crisis or even during legislative cycles but rather by taking a long view and making the arts part of the daily interactions. In order to convince people that arts are central to their lives, they must experience the arts centrally in their lives and not as an alternative to the mainstream practiced by perceived fringe groups.

What Do You Expect?

A dance professor at my school is trying to revive a dance festival which has, for various reasons, not been produced the last four years. It is an invitational event that has included pieces from college, high school, community dance schools and professional companies. Essentially, groups have ten minutes to show off their best stuff and wow the audience.

As the professor was following up on the invitations, one of the group leaders told the professor he didn’t want to expose his students to our audiences whom he likened to football crowds. The professor was shaken so I followed up with the group leader to ascertain whether he was referring to all our audiences or just the audiences at this event and to discover if his comments were misinterpreted.

It turns out that they weren’t. He felt the audience, which is generally comprised of family and friends of the dancers, needed to be educated about how to behave. He admitted he didn’t know how that might be accomplished as lecturing folks before a performance on decorum would probably make people resentful.

I don’t know the history of dance enough to know if formal performances (as opposed to dancing at festivals and balls where attendees participated) were once as boisterous affairs as theatre and classical music performances apparently were. If there is a trend away from passively sitting and watching, will enthusiastic reactions become the norm in the near to mid future?

Arguments for quiet can be compelling in situations where physical harm may result from distractions. I was speaking to a teacher of middle and high school students who said that it took her school five years of explaining why loud reactions might result in people getting hurt.

Others have pointed out the obvious solution. If you know the audience is going to be boisterous months in advance, you plan a program that won’t imperil the dancers. Since no group has much more than 10-15 minutes to perform, it isn’t as if they would run out of safe material.

The festival format is less structured than the typical dance performance so some degree of informality is to be expected. Not to mention that in an attempt to fill the house, the dancers are strongly encouraged to promote the show and sell tickets so the audience is going to be family and friends virtually by default.

More importantly, there is no guarantee that students of any performance discipline will always be plying their craft in front of refined audiences. Exposure to a “misbehaving” group can be a valuable one. The festival audience may be loud, but they are supportive. There is no guarantee that this will always be the case, either.

The comment about the festival audiences stirred up some emotions and discussion about audience expectations, both what performers should reasonably expect from them and what they may be expecting of their relationship with the performers. I have a feeling the conversations are going to continue for the next couple days as the discussion spreads among colleagues in an attempt to sort thoughts and feelings.

All Purpose Solutions=No Reason To Support

There was a very powerful illustration in Spike Online this week about why the arts industry should be careful about promoting benefits of artistic activity that don’t include artistic qualities.

Tiffany Jenkins notes that recently seven major arts entities in England teamed up on a proposal that stated funding the arts “will improve: ‘participation’, ‘self-esteem’ ‘community cohesion’, social regeneration’, ‘economic vitality’ and ‘health’.”

Also recently, Prime Minister Gordon Brown stated that the 2012 Olympics “will increase volunteering, create community cohesion and tackle obesity.” The Treasury has suggested the games will result in “urban regeneration, to economic prosperity.”

Says Jenkins (my emphasis)-

Hence culture and sport find themselves competing, not as discreet public goods or ends in their own right, but as interchangeable vehicles aiming to deliver on a set of identical priorities, which does neither of them any favours. Once the arts are viewed merely as a tool for delivering prescribed economic or social outcomes, there is no reason why the arts should be favoured.

A bit of background if you hadn’t been following the news- The arts community in England is quite upset because their funding got cut by

Selling You Everything, Including the Server That Processed Your Order

It looks like Amazon has decided since they have gone to the trouble of putting together a sophisticated purchasing system to sell goods, they might as well make money giving people access to their system and computing capacity.

According to Non-profit Tech blog, Amazon’s offer of access to their Flexible Payment System can be a boon to non-profits. As a person who is familiar with these types of systems, Allan at Non-Profit Tech Blog clearly sees more possibilities than do I. I suspect that the opportunities I see are too grounded in what is already being done rather than what is possible.

The benefits I can immediately see are that the system they offer uses their already familiar interface. If a person has an account with Amazon, they can use the credit card on file to purchase from you.

Because of all the options and conditions you can impose upon sales, it appears as if it would be easy to create all sorts of discount packages based on innumerable combinations of things people ordered. Helpful for subscription ticket packages as well as museum gift shops.

From what I can tell it would be a great tool to use with donors who want to spread their donation out across many months because it allows you to automatically charge people on a regular basis.

The people I think it might be a real valuable tool for are central arts councils in rural or suburban areas that fundraise for member organizations who don’t have the resources to do their own development. The Amazon tool allows for the transfer of money from one person straight to a third party.

So a donor could visit the arts council website and have their donation go into Small Town Historical Society’s bank account. The arts council can choose to have a percentage removed to help pay the IT person who keeps the donor system running if they like.

If you have a savvy IT person on staff or on your board of directors, it might be worth having them look at the entry and Amazon’s page to determine what the other possibilities might be.

Unlikely Bedfellow

Well it seems that Fractured Atlas isn’t just an information resource any more. Thanks to eagle eye folks at TheatreForte, I recently learned they have started a blog as well.

As you might imagine, they have entries on a number of interesting subjects. The one that caught my eye was a little quiz Adam Huttler ran about which presidential candidate was the source of quotes on the importance of arts education, including this one.

“I tend to think that one of the greatest mistakes in education over the past generation has been that many school districts have cut their budgets in music and art programs. And in doing so, they’ve done one of the dumbest things that could ever be done that really is harmful to students in this country.”

The answer to the little quiz was Arkansas governor Mike Huckabee. He made the comments before an audience at a Baptist University and based his sentiment partially on the idea that human’s reflect the creativity of the divine in who’s image they were shaped.

I was a little skeptical about his sincerity, especially when it appeared he had made the faux pas of endorsing a book he hadn’t read by encouraging his audience to read Richard Florida’s Rise of the Creative Class. As Huttler notes, the book says that creativity thrives in communities where homosexuals can live openly.

But Gov. Huckabee seems fully invested in the idea. He has signed mandatory arts education into law and made arts education the theme of his term as chairman of the Education Commission of the States. In his address he says the country is failing it’s children by perpetuating a system that only emphasizes left brain learning.

Unfortunately, most of Gov. Huckabee’s other political views put him outside my consideration. This is just another example of how one should not categorize a person entirely by a label. While people holding liberal view are often more in sympathy with the arts, I have personally lived in a state where Republicans were resisting Democrat cuts to the arts during budget negotiations. Given that the arts groups were proving to be well organized that year and the Republicans may have seen an advantage in taking up their cause when normally they might not have.

Politics makes strange bedfellows they say.* Sometimes there is benefit in considering unfamiliar bedmates.

*Though Charles Dudley Warner said it first, adapted from Shakespeare’s Tempest..

Is That What My Funder Is Thinking?

Earlier this month Albert at philanthropy blog, White Courtesy Telephone, did an entry on “Four Common Funder Misconceptions About Non-profits” and made a post along the same vein later in the month.

The entries offer an interesting, if not daunting, peek into the thought processes of funders. Albert encourages them to rethink their attitudes in terms of micromanaging non-profits, seeing their role as culling out the weak organizations, encouraging charities to merge and run themselves in a more business like manner.

Albert encourages funders to give applicants some slack when it comes to grading neatness.

“There’s a kind of mental trap that some grantmakers fall into. When we’re learning the ropes, we quickly realize there’s not enough money to go around for all the worthy applicants who approach us for funding…So we devise many little tests of nonprofit worthiness

What Would Your Answers Be?

Last week I received a questionnaire from a Performing Arts Management student at the Hartt School of the University of Hartford. With her permission, I am reposting it here. It gives some insight into what up and coming leaders are thinking.

As a theatre/company manager…

What educational background is required/expected?

What kind of experience is required/expected?

Where are the jobs? Who does the hiring?

Will there be jobs in this field in 5 years? 15 years?

What are the “big names” in the field?

What personal characteristics are needed for success in this field?

I haven’t formulated my answers yet. I am a little wary about prognosticating on the whole idea of whether there will be jobs in 5 years or 15 years. My answer will certainly be longer than a yes or no.

The question that interested me most was regarding who the big names in the field are. Folks like Joe Dowling at the Guthrie and Libby Appel who just left Oregon Shakespeare come to mind. But it occurs to me that unlike other areas of the arts, there are no managers that I ever hear people say they want to emulate.

When a design from a big name designer comes in, I have heard tech directors and designers make impressed noises. When the names of noted directors, choreographers, musicians, actors and dancers are attached to a production, it lends a degree of gravitas. Artists and even theatre managers often express an interest in working with these talented people, but rarely, if ever, have I heard anyone say they wanted to work with a specific theatre manager. I have heard people voice strong desires to work at theatres, but can’t remember anyone say they wanted to absorb the wisdom of one of the administrative leaders.

My theory is that this is because a theatre manager is effective in relation to the community in which they operate. What they do well may not translate well to other places. Knowing this, other theatre managers don’t tend to idolize too many others. which is not to say they don’t envy another’s resources and budget.

Now one may claim that directors, performers and designers must tailor their approaches to different physical spaces, technical resources and personnel. However, these people are dealing with others who share a standard vocabulary. They can send emails and FEDEX packages in advance of their arrival and progress can be made without anyone even knowing what they look like.

A theatre manager can’t administer from afar and sight unseen based on inventory lists, census data and other transmitted information. They have to walk around the facility and physically assess assets and liabilities, they have to drive around town and get a sense of the community, they have to make personal contact with people.

Now my alternate theory is that given reports I have read noting that theatre managers rarely get a chance to review the latest literature on myriad topics related to running their organization, no buzz is being generated about management superstars.

One thing I have heard often which backs up my “good management is local” theory is people expressing admiration for managers at their organization or organizations in their area. It is these managers with whom people have regular contact that they wish to emulate.

My answer to the student’s question about big names will probably encompass a bit of what I have written here as well as the names of some management theorists with whom I believe managers should be familiar.

I present these questions here as a challenge to my blog readers to consider what your answers might be to this student. And if anyone has any thoughts, I would be happy to pass them along to her.

Work to Support Your Play or Work for the Joy of It?

There must be something in the air because I keep finding interesting articles on employment. I am going to have to create a category specifically for the topic if this keeps up.

This time around it is a piece by Arthur C. Brooks in The American called “I Love My Work.” In it, Brooks talks about how important work is to providing meaning and direction in day to day living.

As I have noted before, the feeling that one’s work is meaningful, at least by ones own standards, is a powerful motivator.

“…people who think their work allows them to be productive are about five times more likely to be very satisfied with their jobs than people who do not feel they can be productive. And those who are proud to work for their employers are more than ten times as likely to be very satisfied with their jobs as those who are not proud.”

Brooks cites a survey conducted by the National Opinion Research Center at the University of Chicago which showed that 89% of people who worked at least 10 hours a week were very to somewhat satisfied with their jobs. The percentages remained about the same whether people were in high income or low income jobs, whether they completed college or not and regardless of working in private, non-profit or government jobs.

And given an opportunity to be financially secure for life without having to work again, 69% of American adults would continue working in some capacity.

One of the areas that I was a little skeptical about was the idea that pay and benefits such as vacations actually detracted from people’s enjoyment of work.

“Indeed, there is strong evidence that compensation such as pay and vacation

Boards Evaluating Chief Executives

I don’t know why my entries have been revolving around employment and leadership the last couple weeks but here I go again….

I happened across a brief article on BoardSource about assessing an organization’s chief executive. As the piece points out, boards go to great pains in the interview process to ensure they are hiring the most capable candidate but rarely set up a formal process by which they can regularly provide feedback.

There are going to be periods of high emotion when the chief executive is either being patted on the back or glared at. Waiting until these times to assess a person is not the most constructive for the chief executive’s development and growth, even if one has a positive impression of them.

I should note that the article I linked to partially consists of instructions of how to set up a review process using the assessment tool BoardSource has developed. I generally try to avoid hawking other peoples services specifically if they aren’t fairly inexpensive. But having sat on many boards and attended meetings of boards of which I was not a member, I can attest to the number of meetings some boards will take parsing the language on simple amendments to the governing rules. It might take years for a board to draw up an assessment instrument.

BoardSource has an assessment tool that can be completed on a print version or online by board members. Their questions at the very least provide a strong starting point if the board feels the need for a more customized questionnaire.

That said, the online tool while time saving and convenient on a number of fronts is also 4 1/2 times more expensive than the print version. Unless it allows 5-10 years of usage, it seems excessively expensive to process the assessment of a single person. Human Resource professionals can probably speak on the reasonableness of the cost better than I. I understand they need to recoup their investment in developing it, but if it were the only option available, I am sure the cost would present an even greater impediment to evaluating a chief executive for many boards.

For most boards, whether they know about the assessment tools or not, it can be easier to promise a chief executive a similar amount of money as a bonus next year if they improve or as a raise if the valued person stays than to invest weeks completing, collecting and collating an evaluation. Given the salaries and bonuses for profit CEOs are granted by their boards, it wouldn’t be surprising if non-profit boards perceived money as the medium by which rewards and severance are conducted.

Why Do You Want To Leave Your Job?

Neill Archer Roan doesn’t write as often as I would like him to, but when he does, it is always worth reading. Apropos to my entry last week about how I suspected turnover in nonprofits was having a greater negative impact than organizations were letting on, Neill quotes a gentleman named Matthew Kelly on the core reasons for turnover.

“The #1 reason people leave a job is not because they have a dysfunctional relationship with their manager or because they don’t feel appreciated. They leave because they cannot see the connection between the work they are doing today and the future they imagine for themselves.”

Now given that I have had those exact same thoughts verbatim when I was considering leaving a job and until this morning believed I was the pretty much the only one who did, I felt an obligation to quote it. While I haven’t always liked my bosses and certainly felt under appreciated, it wasn’t enough to make me want to leave. Others I have worked with have said, and occasionally fumed, they were leaving because of bosses, under appreciation, lack of pay and work environment.

I always thought I was atypical for having “pictured something different for myself as a primary reason for moving on. Frankly, next to “the boss is a bastard,” it seems like pretty weak motivation. If the boss isn’t a jerk and things aren’t overly oppressive, why would anyone want to move on?

Probably because the boss is a jerk is a more convincing reason than I want more self-actualization and so the boss gets blamed a lot more often than he/she should because nobody has the guts to admit they want more fulfillment. People expect fulfillment from their spouses and low cal, low fat brownies, work is supposed to be dispiriting, endured and complained about. I want more from my job sounds whiny in comparison.

Interestingly enough, about 10 years ago I was attending a customer service seminar. The woman leading it quoted stats showing that quality of product being equal, people don’t defect to a competitor because they are cheaper, that is just the easiest excuse to use. Kelly’s message seems to be quite similar.

While I wouldn’t be surprised to learn a little consumer mentality has crept into how we approach our jobs over the last decade, I suspect that this unspoken motivation has been lurking below the surface for a long while now.

I will say that was I a little disappointed with the way Kelly’s piece ended. It started out being damn interesting and thought provoking but ended with a him encouraging people to follow their dreams which just seemed de rigeur motivational speaking.

So You Think You Are An Emerging Leader…

…or maybe there is someone you think is.

Arts Presenters is soliciting applications for participants at the next Emerging Leader Institute being held at conference January 2008.

Deadline is next Monday though. I am sorry I didn’t see the announcement on the website sooner. The application may be found here and the guidelines here. There are some nice benefits like free APAP membership for a year and free conference admission if you are a first time attendee. You do have to be affiliated with a member entity- presenter, artist, agency, etc.

I attended last year (which you can read about here and here), and found the experience enjoyable and valuable.

In fact, I had a conference call today with some other alumni of the program to discuss steps we would like to take to improve the experience for both new attendees and alumni both at the conference and after they return home. This is an effort that had its impetus with the alumni of the program who wish to have the emerging issues facing arts leaders addressed and planned for. And to develop a network of support.

Frankly, if I have my druthers, I’d want whatever network of support is developed opened to all arts people be they members of the organization or not.

But that could be many years down the road. In the meantime, if you are interested in the program, apply!

Creativity A Euphemism for Extreme Thrift?

Apologies to regular readers of the blog. I started using a new ticketing system and started training a new staff person in the same week which has not be conducive to blog entries. But things have evened out a bit and here I am.

I read a report over the weekend on the perceived lack of qualified workers in non-profit settings. A study done by people at Johns Hopkins of all non-profit sectors, including performing arts, found that, in general, it wasn’t as difficult to find qualified people to fill positions as some recent newspaper articles have made it out to be. Most organizations were also mostly pleased by the quality of the people they did hire.

There were some areas that were harder to recruit for than others. Organizations that served the elderly had a slightly harder time than most finding people. Fundraisers and information technology staff were among the toughest positions to fill. Trying to achieve greater minority representation was also quite difficult. The report did note that few organizations made special efforts to attract minorities, though.

For the arts in particular, there were some details that boded well and others not so well. On the positive side, “…turnover and hiring activity was somewhat lower…among theaters. On the negative side, both theatres and museums were the group most dissatisfied with the diversity of their applicants and with their ability to meet the salary requirements of their applicants.

I had mixed feelings about the results the survey found regarding staff turnover. Eighty percent of those surveyed had turn over in the year prior.

“Surprisingly, however, the proportions claiming negative effects from this turnover were less pronounced than might have been expected, and were often offset by roughly similar proportions claiming positive effects.”

In the accompanying chart on page 5, the only categories in which the positive responses outstrip the negative are in organizational budget and staff creativity. The negatives were much higher than the positives in productivity, morale and burnout.

The positives about the budget are obvious. Not having to pay someone helps save money. I am uneasy about the staff creativity result because I think the go to position for so many non-profits when they face staff shortages of any sort is to smile and determine to work harder and smarter.

I suspect creativity claim is actually a ploy to cope with the increased workload and is a facade for the damage to morale and feeling of burnout. Having been in similar situations, I imagine that the creativity manifests itself in penny pinching steps akin to my grandmother washing aluminum foil and hanging it on the line to dry so it can be reused.

Everyone stands around and congratulates each other on how clever they are to be so thrifty. Then go back to their offices and skip lunch so they can get all their work done, their hunger pangs temporary dulled by the recently shared optimism over how creative the staff has become.

The areas where the negatives and positives were close were ability to fulfill mission, quality of programming and quantity of programming. I would be interested to know if there was a correlation between those who felt the staff became more creative and those who cut programming and reported the quality of the programming increased. I know I sound cynical, but again I suspect that people soothed their concerns about cutting back on programming by convincing themselves that they had succeeded in providing higher quality with fewer resources.

I have had the same conversation internally and among staff at a number of places. So yes, you can accuse me of projecting my biases, but I can’t imagine those dialogs are anywhere near atypical.

When I read in the report about how resilient these nonprofits are, I think about the fact that it is actually individual people who provide the resiliency by redoubling their efforts out of dedication to a cause. I am pleased that many organizations are able to satisfy their personnel needs. But the situation still bears watching because the individual’s determination to soldier on may be masking a problem that will suddenly emerge with mass burnout or retirements.

Ushering — Destroyer of Souls!

I was listening to the latest entry from the Cool As Hell Theatre podcast while reviewing the financials from last month when both the host and the interviewee began talking about how ushering in return for admission was demeaning and soul killing (around 13:00). I actually backed the audio up and listened and then did so again when I got home.

I am not quite sure what Nick Olivero objection to the practice is, especially since the show his company is producing apparently is all about the whole labor for money for goods exchange.

Of course, this is the show the company is doing free of charge so their whole point about the labor-cash exchange might go in a different direction. However, since they praise Starbucks for giving everyone benefits and talk about how their company is paying performers more and more each year, I can’t think that they damn the process too much.

The lead in to the criticism of ushering is that Nick, being dirt poor, feels it is important to offer performances for free because the only way he has been able to see shows otherwise has been to usher. Then he and host, Michael Rice, start talking about how demeaning and soul killing it is.

I acknowledge that the situation of being so poor that you can’t afford a ticket to a show can be demeaning. So the fact that you have to split your attention between the show and seating patron, scowling at cell phone users and tracking down video tapers when you could be focusing entirely on the performance can be depressing. But the forces which shape this reality are external to the theatre’s see the show for free policy.

The alternatives are to ask people to usher and not see the show or pay people to usher in which case the management may have greater expectations of the ushers which would preclude the opportunity to see the show. One of my paid staff or I watch the lobby so our volunteer ushers can see the show. If I were paying them, I would expect them to be in the lobby far longer in order to serve late comers.

But in the interests of understanding this point of view, if anyone can offer some insight into where they are coming from, I would appreciate knowing.

Thinking about this issue got me reminiscing about a time early in my career when I learned that some of our core volunteers were actually working the arts organization circuit. I was crushed since we obviously offered a superior artistic product to the other guys and went to a lot of effort to treat our volunteers well. I felt the cuckold.

This was back in the days when I believed that all one had to do was produce good work and the public, as enthusiastic about the arts as I was, would flock to the door. Frankly, I think there may have been more truth to that sentiment then than now.

But those volunteers were having a wonderful time in their retirement being involved with a number of arts organizations and seeing lots of good stuff. I have a good group of those type of people volunteering for me right now as well as those who want to do the least they can for the greatest opportunity to see a show.

Except for a couple high school students, I don’t really have any passionate young artistic types who can’t afford to buy tickets to the performances. Perhaps I am still possessed of naivety, but sincerity counts a lot for me. In many respects, I would rather have an entranced student letting things fall through the cracks as the weakest member of the volunteer team than a person completing tasks with the least effort required to gain admittance.

Arts, More Than Just Test Scores

By way of Arts and Letters Daily, The Boston Globe has a column by Ellen Winner and Lois Hetland that addresses the apparent misapprehension that arts classes improve test scores for students. Their research found the absence of a causal relationship between arts classes and a rise in test scores.

They did, however, find “that arts programs teach a specific set of thinking skills rarely addressed elsewhere in the curriculum.” They feel arts advocates do their cause an injustice by focusing on the weak relationship with improved test scores.

Where the other classes emphasize and reward memorization and recall of facts, their year long study showed that arts classes cultivated “visual-spatial abilities, reflection, self-criticism, and the willingness to experiment and learn from mistakes.” The authors note that these skills, along with thinking processes like “observing, envisioning, innovating through exploration, and reflective self-evaluation,” are valuable life long and among those needed for careers. The authors expand upon the value of each though process in the article.

One of the statements that struck me was “many people don’t think of art class as a place where reflection is central, but instead as a place where students take a break from thinking.” That was certainly my perception when I was in school. In fact, I eschewed visual art classes when I was in high school in favor of more serious subjects. (Though I was a member of the after school drama club.) Reading the study observations I realize I was learning more than I thought when I was younger.

The authors note that there are many possibilities for running classes in other subjects so that they cultivate the same thinking processes–and that many teachers already do so.

The big caveat I have for the article is essentially the one common to the entire education system these days. The schools which they studied to show how well the approach works are the type of schools where parents, students, teachers and administrators all contribute to a learning environment where the complex interactions necessary to implement this sort of curriculum can occur.

In a situation where there are antagonistic teacher-student and student-student relationships, great need for remediation and a host of negative external influences, it can be easier to look to standardized test scores as a of measure success.

Most likely the only way to prove that this view of arts education can be valid across the board is to sustain its presence right from the first grade when the fundamental relationships and expectations about what the educational process entails can be established with the students.

Easy to say and easy to start since all kids are pretty much sweeties in first grade. Much tougher to maintain 5th/6th grade onward when new realizations about Venus de Milo and Michaelangelo’s David and life in general begin to develop.

Be Flexible. Play Your Own Stuff

Due to an errant keystroke and my uncharacteristic failure to save periodically, my entry for yesterday was swallowed by the abyss. I am not sure if I have faithfully recreated my thought process but hopefully this will inspire some pondering just the same.

I was listening to the radio on Wednesday as they talked about the death of Hilly Kristal, the owner of the club CBGB and I was struck by how this man owed the success of the club to the flexibility of his expectations. For those of you who don’t know, CBGB stands for Country, Blue Grass, Blues, which were Kristal’s favorite music styles and what he expected to present in his club

Instead the club ended up as the launching pad for punk and new wave bands such as the Ramones and Talking Heads. One of Kristal’s main rules for performing at CBGB was that the bands had to play original material and not cover anyone. Part of the audio NPR played for their story included his advice that bands not seek success in copying another group’s sound.

Given that the average lifespan of a club is about 2-3 years, I wonder if CBGB owed it’s longevity to being on the leading edge of music styles (though the income from merchandising didn’t hurt.) If not for a disagreement last year with the landlord over a rent increase, the club would still be open.

I am hesitant, however, to advocate that arts organizations emulate nightclubs and change with the latest trends. Clubs are structured to take advantage of the latest trend, not to serve the community. When tastes change and business wanes, they fold up shop and often reopen after a renovation that positions them to conform to whatever is en vogue.

Even the iconic Studio 54, for all its popularity faded away as tastes changed. Though the case could be made that it owes its existence to flexibly changing with the times. The building used to be a theatre, then it was a television studio for CBS, then it was the famous nightclub and now it has come full circle as a venue for Roundabout Theatre (though it does have 2 full service bars, some things are too valuable to get rid of!)

Arts organizations trying to respond to the latest trends might change their programming from a classical focus to a contemporary one or vice versa. I can’t see too many closing their doors to renovate a black box theatre into a proscenium set up as tastes move in that direction. Or rather, those who can afford to do so probably have the resources to weather the shift until it moves back toward their configuration again.

The decision to change the focus of an organization to accommodate the latest tastes and thinking is certainly based in the environment and situation. Philadelphia’s Walnut Street Theatre with its 56,000 subscribers (yes, that’s right) probably isn’t going to consider changing the way they do things any time soon.

There is growing sentiment in various discussions about the state of the arts that the current economic model the arts follow is no longer suitable and a change is needed. It may come to pass that arts organizations end up with a life span of a couple years and only those agile enough to reinvent and restructure their public manifestation will endure.

As cynical as it may sound, you can only serve a community as long as they value being served in the manner you offer. I honestly believe that people can tell when a company is catering to their latest whims and when the company is in it for the long haul. I believe they won’t give much thought to abandoning the first when they have grown bored and will show more loyalty to the second. However, I also believe that as life moves ever faster, that the effective lifespan of even the most sincere arts organization is going to shorten. Some companies like the Walnut Street may command intense loyalty forever but the dynamics of other communities may result in greater rates of change.

In closing, I will repeat the sentiment I have stated many times before–like Hilly says, play your own stuff and don’t look for success being derivative of other groups. Yes, I linked to a seminar where the Walnut Street folks will tell you what they did to go from 0 to 56,000 subscribers in 25 years. More power to ’em, but they can’t guarantee you can do the same in your community. Believe me, no one wishes they could more than me. It would simplify things a great deal. On the other hand, I am pretty sure a good portion of what they have to say would be of some value so I would be ducking in to check them out and figure what I could use and what I couldn’t.

Wherefore Art Memphis Manifesto?

I went to visit the Memphis Manifesto website today to find it gone. Well, more accurately, that the account hosting the site had been suspended. You can click on that link if you don’t believe me.

Does anyone know why the site has disappeared? The physical manifesto is easily found as an Acrobat document. But I wonder what the disappearance of the site might portend. Since the impetus for the Creative 100 who met and signed the Manifesto came from Richard Florida’s Rise of the Creative Class, I wonder if this is a sign that the whole idea that cities must attract the creatives has fallen out of vogue.

The Manifesto it self doesn’t seem to be dated in anyway (in these days of fast technological development, ideas can get stale after 4 years). There doesn’t seem to be anything in there a community wouldn’t want to strive for.

So what happened? Did the dream die or has it morphed into a bigger, better concept that was only held back by the ideas on the old website?

Anyone know?

Something Vicious This Way Comes

January 2007 its coming was foretold and a great moan of despair did issue from the people while others cheered and hailed the arrival of the dread behemoth. Many tried to scurry from its path and have just now recognized their failure now as the shadow of the mighty beast falls upon them.

Now cometh the king….

The LION KING!!!!!!

Last week the Honolulu Advertiser ran a story about the impact The Lion King, which opens in two weeks, is having on the local arts community. Back when Phantom of the Opera came to town, the seats at many theatres were pretty much empty.

Having learned from the past, many organizations started scrambling as soon as the rumors started gained credence. Hearing the performance hall would be occupied, the symphony shifted to another venue and the local school which stages a two day holiday extravaganza started making other plans. The annual Nutcracker production lucked out by having the Broadway tour end just before their scheduled performance.

Many of the other performing arts organizations are experiencing ill effects already. Said one theatre manager “It’s scary, terrible. We moved up our production (from an original October play date) hoping to avoid overlap with ‘The Lion King.’ In retrospect, it would have made little difference…”I keep hearing ‘We bought our “Lion King” tickets and we’re broke,…'”

One group has seen a rise in season subscriptions and other has seen a drop though they attribute that to getting their brochure out late. One group is hoping to fill the house by offering what the Lion King can’t–alcohol during a performance. The group plans to perform two shows in cabaret style and offer a standard drink with the show.

A number of those quoted in the article thought their might be a trickle down effect with people getting excited enough by the show that they would buy ticket to the local performances some time in the next two years. There was no mention if theatres saw a surge in the years after Phantom.

I wonder then if it is wishful thinking as one of those optimistic about a trickle down is also quoted as saying most of those who attend the Broadway series aren’t regular theatre goers. The intent of his sentence was to state what I am sure is his mistaken belief that those who enjoy musicals at his theatre won’t join non-attendees in exhausting their discretionary income at The Lion King.

He also inadvertently points out the reason why his theatre probably won’t enjoy a significant attendance increase from trickle down in the near future– most of the people attending the Lion King aren’t disposed to attend live performances. If people there were a trickle down effect from attending a Broadway show, the regional and local arts scene would be exploding as a result of all the bus tours motoring their way to Broadway and Las Vegas.

For most of those attending, The Lion King is an infrequent treat they give themselves and their family. Even though they could all attend a local performance for what a single ticket to the Broadway show costs, that isn’t part of their regular practice and may never be unless they know someone in the cast.

So how do things stand for my theatre you wonder? Well we haven’t gone on sale yet because we are just making last minute tweaks to a new ticket system. My first show doesn’t open until a month after The Lion King does. This might not work in my favor since the buzz about the Disney show will probably reach its apex about that time and fuel additional ticket sales.

Unlike those who were interviewed for the newspaper article, my theatre doesn’t produce Broadway musicals so we are at least offering an alternative to that. Our season is also weighted with more shows in the Spring. Now whether there is going to be a enough disposable income around after the Lion King and the holiday season are finished is anyone’s guess.

As much as I criticize the trickle down view as naive, there really is no other way to approach the situation but to be optimistic. Doom and gloom isn’t going to help. Finding the ways to pitch your strengths over your competition is standard business practice. In some ways, we local arts organizations aren’t in much different a position than video game manufacturers who face a competitor rolling out a new console just in time for Christmas. Often they time the release of some new exciting game to show the value of the established game systems. We each have to figure out what our version of that practice will be.

Good Acting and Voice Skills Wanted, Will Provide Body

Second Life is getting a lot of buzz these days as the medium through which people will interact and perhaps get their entertainment in the future. Political candidates have offices and give speeches there. The Royal Liverpool Philharmonic Orchestra will give the opening concert of their season there next month motivated by the desire to be the first to do so.

But I heard something today that is motivating me to keep my eyes and ears open for some other alternatives. A student who has had a long association with the theatre came in today and announced she was going to move to Spokane, WA in January to work for Cyan Worlds, creators of the Myst games.

She has been playing Myst Online for sometime now and decided she was going to visit the company this summer. She apparently told them she was coming, when she got there she announced she was going to work for them. Judging from the number of pictures she got with the founder and other employees, they did nothing to dissuade her ambitions. (It also doesn’t hurt that they are advertising for the job she wants.)

I was mostly amused as she talked about her visit. (“The woman in this picture doesn’t know it yet, but she is going to hire me.”) But my ears really perked up when she mentioned that the reason she liked the game was that it was like theatre and performance art. Every month a new chapter in the story is introduced by the game staff to drive the plot forward similar to a TV series. In the interim, the players work together to perform tasks and solve the puzzles for which the Myst games are famous.

I won’t pretend to know much more about the game beyond what I have read online. A couple things I did come across got me thinking that the dynamics of the game might have some lessons for the future of performing arts.

First of all, while players will have the ability to influence the storyline and submit created content, the game administration still retains control of how things proceed. This is in contrast with games like World of Warcraft where there is almost no attention paid to the plot. Second Life allows people a great deal of control over the environment to the point where people are developing and selling real estate in the virtual world. However, that control also equates to the ability to vandalize and destroy property which has been purchased in real dollars at some point in the process.

User created content may be all the rage, but as Andrew Taylor pointed out back in May, there are a lot more people are watching the content rather than creating it. At this point there is still a large majority who want to see well made content (or at least videos of people making fools of themselves) and don’t necessarily crave a high degree of control from the experience.

Live performance in the future may come to mean interacting with virtual avatars of performers. Acting may regress a little. Since appearance will be a function of good design and rendering, the most highly paid actors might be those who have good voices and improvisation/acting skills necessary to interact with people rather than those who look good.

It would be a sort of reversal of the emergence of talking films where people who looked good but had bad speaking voices found themselves out of a job. You have to look no further than Tony Jay who wasn’t a bad looking guy but had a gorgeous voice. He got a lot more work as a voice over artist for cartoons and video games than for his physical presence so it is not tough to see that the real money for performance may soon be in having a good voice and a sense of drama.

Is Social Network Fundraising Worth It?

Via Non-Profit Marketing Blog, are a couple links to Frogloop, a blog whose goal is to “catalyzing expertise in nonprofit online communication.”

I haven’t gotten a chance to really look at the site, but Katya at Non-Profit Marketing blog linked to an interesting piece on using social networking sites like Facebook to fundraise. The short story is, it is too early in the process to tell if it will be effective. But the guys at Frogloop do a super job analyzing the strengths and weaknesses of the practice. They also offer tips on how to position your organization to be most successful.

To top it all off they even provide a Return on Investment calculator to figure out if it is worth tasking an employee or volunteer to work on developing fundraising efforts on social networks.

I plugged in a few different numbers and as near as I can figure it, you pretty much already have to have a powerful fundraising machine at your disposal (think Sierra Club) to make social networking worth the investment. It seems the type of thing that will complement efforts by providing people with an alternative way to give and encourage others to do the same. It doesn’t appear that social network fundraising is going to provide leverage for small organization to raise big money unless the cause is already poised to take off.

I would be really interested to learn if someone (perhaps the good people at Frogloop) have created a similar calculator for direct mail, phone appeals and the other tools fund raisers use. I assume the tools are out there, I just haven’t seen them.

On the other hand, ignorance might be bliss. I might discover I would save money if I stopped asking for it. Though as Andrew Taylor pointed out back in May, some times fund raising events aren’t about making money.

The Queen of Wands In The Kitchen

For some reason the past two weeks have been chock full of site specific performances in my city. I don’t know if this is a trend or a coincidence. I thought I would make mention of them in the hope that others might find inspiration in them. Considering one event sold out an extended run very quickly, I would imagine it earned a mention on butts in the seas.

Said event, which I was unable to get tickets for, took over a house that was set to be torn down for a performance of “The Living Tarot.” The dance company repainted all the rooms to create an interpretation of different Tarot cards. When the audience arrived, small groups were given a tarot reading (with a very limited deck, of course) and were lead through the house in the order that their reading dictated. Company members were stationed in each room to perform the essence of that particular card.

The project was quite intriguing and I am sorry I was not quick enough with my credit card to secure tickets. This isn’t the type of thing one sees often considering the dance group not only found someone willing to let them take over the house before it was torn down but also convinced businesses nearby to let the audience park in their lots.

The second performance I saw this past Friday in the rotunda at city hall. Since Friday was a state holiday, the group was able to set up their performance during the day and leave it up for a show on Saturday evening. The rotunda was set up with stages reminiscent of the old traveling carnival attractions (i.e. painted canvas hawking the strong man). I’m told the original intent was to have people walk around from station to station as the performances rotated but somehow most of the action ended up at the center stage and the audience mostly sat. I am not quite sure what caused the plan to be changed.

The performances were a mixed bag in terms of quality and some of the segues between pieces didn’t quite work. On the whole, it was interesting. Even with the focus of the event being on the center stage, the setting and the social dynamics enabled them to use the space and interact with the audience to a degree that a proscenium stage would have allowed.

The final event I wanted to mention wasn’t site specific per se, but it was in an unorthodox location. On Saturday I attended a fundraiser for a dance company at the furniture store cum bar, restaurant and theatre I wrote about earlier this year. It was the first time I had been to the facility, (first time I have ever been valet parked at a furniture store, too), and I have to say the juxtaposition works despite what I feel was some healthy skepticism on my part.

As impressed as I was by the architecture, I also appreciated the design of the event. Admission was $20 General, $100 VIP with various rewards, $250 for even better perqs, including dinner. While $20 didn’t get you all the benefits, you could wander through various rooms including the restaurant and watch the entertainment in each location. The way the entertainment was programmed, most everyone would gravitate toward the bar and the theater. There was plenty of room for those who did wander into the restaurant section that they could stand apart from the diners without disturbing them but still enjoy the performances.

I don’t know if it was intentional or not, but I thought it was cleverly done to make those who paid $20 feel as if they got more for their money by allowing them access everywhere while also insuring that those who paid $250 were not in a situation where they felt their experience was diluted by throngs hovering at their elbows.

I have a feeling that great dynamic was just dumb luck but I am going to ask the artistic director running the fund raiser if it were planned. It seems like a winning atmosphere to cultivate, especially given that I was coaxed into parting with a little more money that evening.

Gypsies Tramps and Thieves…and actors

At some point in the process, every acting teacher tries to dissuade their students from pursuing the craft professionally with tales of the incredibly high unemployment rate in the Actors union and the dismal amount most of those who are working get paid.

Still, hope springs eternal and the warnings fall on generally deaf ears.

When you think about it, they have some reason for hope given that the status of actors has risen from the historical lows it once occupied. As those of Shakespeare’s age reckoned, Aristotle’s Great Chain of Being looked something like this:

God
Angels
Kings/Queens
Archbishops
Dukes/Duchesses
Bishops
Marquises/Marchionesses
Earls/Countesses
Viscounts/Viscountesses
Barons/Baronesses
Abbots/Deacons
Knights/Local Officials
Ladies-in-Waiting
Priests/Monks
Squires
Pages
Messengers
Merchants/Shopkeepers
Tradesmen
Yeomen Farmers
Soldiers/Town Watch
Household Servants
Tennant Farmers
Shephards/Herders
Beggars
Actors
Thieves/Pirates
Gypsies
Animals
Birds
Worms
Plants
Rocks
Thanks to the Baltimore Shakespeare Festival

Of course, these days actors rate a little higher. Though in light of the role executive directors must increasingly play these days, actors still rank below beggars.

I recently came across a theatre that had shirts, mugs, totes, etc available with this list on their Cafepress shop. The puzzling thing for me was that they have never been associated with an Elizabethean/Jacobean production as long as I can remember. Since they mostly have live music and dance, a smattering of musicals and nearly no dramas, I wondered if it might be sending the wrong message to donors who may not get the joke.

In any case, the parents of aspiring actors can take comfort today, as they did in ages past, that at the very least, their kids didn’t want to become pirates.

Finding Your Voice

I got an email from the Theatre in Chicago website about a new technology they are using. Because they have such a large archive of podcasts, they have partnered with EveryZing whose product turns audio into text allowing you to search for terms. From their FAQ page:

The text-based search results include snippets from the audio and video portion to help you figure out if the result is relevant. You can even click on the words to begin playing the media from that exact point.

I tested it out on Theatre in Chicago website by searching for shows and directors. True to its claim, it delivered just the portion of the podcasts in which I was interested.

I haven’t figured out how it might be used for promoting arts organizations or adding value to a patron’s experience yet. If someone reviewed you on television or radio, you would want to just include that portion of the audio and video on your website. You would also have separate links to individual promotional videos you made for each show rather than having people type in search terms to find specific footage in a larger video. Even if you were going to have voice directions to your space available to people who have web access on cell phones, you would want separate files for each direction of origin.

The use that did immediately occur to me was to enable understudies to hop around a video to learn the blocking of the person they are going to replace. Just type in the next spoken line and you can zip to that scene. One could also do research and related activities with the search tool.

Given that using the service appears to be free and EveryZing encourages people to use it to make money off their content, if other practical uses occur to someone out there, let me know. I know there are clever people out there and it would be great for arts organizations to be able to provide more value in what they do.

Seek Your Place In the Universe (Or At Least the Job Market)

It’s never too early to start planning for the next conference I always say. Well, at least I have been saying it recently as a way to encourage some members of the Emerging Leadership Institute alumni to put their heads together to see how we can address some of the concerns we had last year in the upcoming conference this January.

A few of us had a conference call yesterday on the topic and will be pursuing some initiatives, some of which will make the conference experience more enjoyable for ELI alumni and new participants alike. So if you were thinking of applying for the program, it will be even more worth it next year than it was this past year! Watch the Arts Presenters Website for the opening of the application period.

One of the biggest issues that emerged during our discussions last year was the issue of succession planning. Many people felt they were being overlooked for grooming, if there was any concern about grooming anyone to begin with. Something I have heard mentioned since then is that there seems to be an unwillingness for people to stay with an organization long enough to even be considered for a leadership position, not to mention those who leave non-profit altogether for better pay.

I think we could get into a chicken-egg argument about the situation. Are people leaving because they don’t see any opportunity for advancement in the organization or are people not being given opportunities because the organization doesn’t want to invest time cultivating skills in someone who is only going to leave?

I am not sure what the answer is and I imagine different people and organizations have a variety of factors that motivate staying or going most strongly. In a discussion/interview with Jim Undercofler, now President and CEO of the Philadelphia Orchestra, Drew McManus addresses the desire to pursue a fast track career ladder and the salary arms races in the orchestra world. (Segment 5 contains the pertinent dialogue.)

Drew talks about how there exists a fairly clear predetermined path one should take if they want to be on a fast track to advancement in the orchestra world. The focus for administrators and musicians isn’t on what one has accomplished, but rather how prestigious the organization one is working for is and how to advance to the next stage.

At the same time, orchestras operate in constant fear of losing an administrator to a neighbor and end up paying salaries that may be out of proportion with the value they receive from the manager. Though he doesn’t give any specific examples, Drew suggests that orchestras to provide reasons other than money to reward administrators for staying and “building something spectacular.” I imagine these alternative rewards could be anything from additional training and education to use of timeshares.

The other thing that Drew and Mr. Undercofler allude to is the fact that not everyone thrives in every type of environment. Some people do better in smaller organizations or certain geographic locations and both the managers and boards of directors are ill served by chasing prestigious names over best fits.

Probably the bedrock upon which good succession planning is going to be based is managers learning what type of environments they best fit and boards of directors exploring what alternative benefits to money they can offer. Money has been the measure of value for jobs for so long, people really aren’t in the practice of being creative about employing alternative assets nor are job seekers practiced at considering or even suggesting those options.

King of Crossed Ts and Dotted Is (But Not Much Else)

We are interviewing for a new staff position at work and have gotten a better batch of applicants than we have in the past. I think it might be in part due the fact that I rewrote the job description that was being printed up on some industry job sites to be easier to read than the 40 sentence sans paragraph breaks monstrosity that the computer software generates.

I still had to link to the monstrosity but I think my summary of the job and specific mention about what point in one’s career the position was suited made the process more welcoming and easier to understand. Given that the official job title, recategorized for reasons of “efficiency” some years ago, bears no hint of the performing arts, I am guessing my alterations helped catch the eye of people who might actually be qualified for the job.

Participating in this search process has illuminated some unpleasant facts about being a person looking for a new job.

Since I work for a state institution there are hoops people have to jump through that it wouldn’t occur to most search committees to erect. From the applications we received, I imagine that it didn’t occur to most of the candidates that they were supposed to explicitly jump through them. For example, one of the minimum qualifications (MQ) for the job is willingness to work nights and weekends. Most people in the performing arts would take it as a given that if they listed working on 30 performances annually on their resume, they were showing that they were willing to work nights and weekends.

Unfortunately, Human Resource people having no experience in the performing arts and even some committee members who do have the background look for specific reference to a willingness to work at these times before crediting that MQ.

One of the rules about resumes and cover letters is that they should tell a story about your experience. Naturally, the story you tell about yourself should be one that matches the requirements of the position. If you are highly educated and are applying for a position where you will be working with highly educated people, you may try to talk about your experience in a sophisticated manner. By this, I mean that you might reference how you were personally involved in the logistical arrangements necessary to transport equipment to various venues throughout the community before and immediately at the completion of an event.

You might feel this answers whether you can drive and are willing to work evenings and weekends. From the last 4-5 search committees I have served on, I hate to say that making awkward but explicit statements that you have a license and will work evenings and weekends may be best. Some of the committees I have been on haven’t be in my field or a state institution and I have spent more trying to convince people that all questions have been answered implicitly via the available information than I care to count.

In light of my experience on these search committees I wonder if I might have better served in my own job searches by writing, “I have a driver’s license; I work nights and weekends; I am detail oriented enough to transport the correct equipment for performances to remote venue we don’t own”, instead of trying to signal these things with the sort of example I used two paragraphs ago.

This sort of thing sounds hackneyed and grates against my pride in my writing ability. I wonder how many jobs I might have lost refusing to sacrifice the flow of my prose. (Which is not to say it can’t always use more work.)

I hate to say it, but search committees seem to use picayune points to disqualify applications because they don’t want to do the work of evaluating all of them. The more applications there are, the pickier people seem to get about things like Ph.Ds not listing where they went to high school.

The high school itself never emerges as a criteria for job selection. The person is eliminated because “if they can’t be bothered to fill in all the blanks, how good can they be?” Frankly, when faced with a form from an office supply store that asks what my high school major, minor and degree was and if I have a CDL license for a job that doesn’t require driving, I have to wonder if an employer can’t be bothered to create an application form that is pertinent to the position, how good a work environment can it be? (Happily, the form I had to fill out for my current job was both short and pertinent to the position.)

I should note again that I am not only referring to state institutions in these examples. There are a couple non-profit committees I have sat on that operated similarly. If a creative economy is indeed upon us, I have to think that the only way creativity is going to bloom in companies that use such rigid hiring criteria is going to emerge in spite of these practices. I understand that fear of lawsuits informs decisions to reduce subjectivity in the interview process. But it seems that some people use the structure to abdicate the responsibility to do a thorough job vetting the candidates and finding the best person to fill the position rather than the person best at filling out forms.

Going Down That Forest Path

Being human, it is inevitable that we compare our experiences and progress with others. Whether it is in our personal and professional lives or measuring our organization against others in our community or region, the grass is always greener elsewhere in some respect even if you are on top.

Coveting another’s success will often move you to examine how they obtained fame, fortune, life of ease, etc., in the hopes of replicating the ends by duplicating the path they took.

Some times this works, but many times it does not. There is a story Joseph Campbell tells in a number of his works about King Arthur and his knight’s search for the Holy Grail that has stuck in my head for years. As they begin the quest for the grail, they come to a forest

“‘They thought it would be a disgrace to go forth in a group. Each entered the forest at the point that he himself had chosen, where it was darkest, and there was no way or path.’

“No way or path! Because where there is a way or path, it is someone else’s path.”

This always seemed like a potent bit of wisdom whether one is seeking personal enlightenment, examining one’s career path or running a business. Life is not like a marathon where the path is cleared and marked and progress is easy to measure and compare against others. It is more like that forest.

If you have ever pushed into a forest where a path is not, you often find to your surprise that once you are past the outer layer of entwined branches and brambles, the way through the forest is much clearer. Other times there is more of the same and a swamp to boot. Like the grail search, the distance, location and actual appearance of the goal is unknown.

It is hard to remember all this when you hear about the success others are having, the distance they are covering, the treasure they are finding. It is easy to think you should be using rope because the successful guys are using rope. But their forest passes over a mountain and yours is full with brambles where a machete is more useful. Even if your path takes you through a swamp where a rope might be helpful, you are going to use it in a different manner than those traversing mountains.

I use this lengthy metaphor to reinforce the advice I have issued before about carefully assessing technology tools rather than jumping on the bandwagon because everyone else seems to be doing so. The same goes with programming decisions, marketing plans, construction and pretty much every other choice you may have to make.

In the last few weeks I linked to a video where Malcolm Gladwell talked about how Prego overtook Ragu in the spaghetti sauce market when their research figured out that people’s general preference is for either regular, chunky or zesty/spicy sauce. Now you can walk into the store and have 20-30 choices of sauce from Prego alone. Ragu hired Prego’s researcher in an attempt to catch up and offers a similarly large variety of sauce.

Knowing that Prego met with success and knowing that Gladwell is considered a real smart, insightful guys these days, you may decide he is right and there is no one perfect product for everyone. But is offering a wide variety of arts experiences right for your organization? Is it even within its capacity to execute?

Inspiring stories of success can be great to hear but the strategies aren’t sure things for everyone. The now cliched phrase “If we can put a man on the moon, why can’t we X” only proves that different people with different expertise and different resources were able to put a man on the moon.

And there have been very few attempts to follow that path since.

You’ll Put Me In Thumbscrews If I Donate More? Sure!

The Chronicle of Philanthropy recently reported on some interesting research that has emerged about what motivates people’s giving.

Scholars have found that fund-raising appeals do best when they are crafted around a single gripping image, informing donors about big gifts that their peers have contributed helps expand giving, and holding an athletic marathon – or even a walk over smoldering coals – might do more to encourage donations than a picnic or gala ball.

A quick expansion on these findings and summary of the article- A single picture of an impoverished person was more effective in getting donations than the same picture with stats or a picture with two impoverished people. People who were told that another person gave a large gift just prior to them were more likely to give more, up to a point, than if they were not informed. People will pay more to do something strenuous for a cause than a pleasant activity. One person’s research actually found that people gave more after putting their hands in ice water.

So what are the implications for the arts? Well, first off I should issue the caveat one of the researchers gave, while physical discomfort may be effective for raising money to succor those who live uncomfortable lives, it may not motivate people “…to support an art museum or the Girl Scouts of the USA.” That is actually the next avenue of research in which some intend to pursue.

What the research does suggest is that donors like to have a personal connection with what ever they support. The article mentions penpal programs and an ability to socialize with the beneficiaries can be effective. I know some arts organizations engage in adopt an actor or dancer programs already so that is a possibility.

I remember reading a blog or article mentioning some negative aspects in to these programs though. I have a vague recollection that it had something to do with the performers feeling like commodities. You also run the risk of having some performers, (or pieces of art if a gallery tries this), being more prestigious than others. I know of an acting conservatory that encouraged donors to “adopt” their students and the elephant in the room was often that some sponsored students were in better roles than others or appeared on the more prestigious stage.

One thing in the realm of personal connections I found interesting was the idea that non-profits often underestimated how committed people might be if they lacked a personal connection to a cause.

“Rebecca Ratner, an associate professor of marketing at the University of Maryland at College Park, found that some charities expressed doubt that potential volunteers without a personal tie to the cause could be serious and committed.

“Don’t underestimate how much people care about your organization, even if they don’t have a personal connection to it,” she said.”

One of the things the researchers noted was that people like to spread their money out among a number of causes rather than invest it in fewer causes. They suggested giving people various ways to support a single cause in your organization may be a way to tap into this inclination.

“A donor who supports a single charity by sponsoring a child, paying for school supplies, and supporting advocacy may feel more satisfied than a supporter who gives the same amount to a single program within the organization…”

What seemed to be a core concern for all donors is that an entity in need was realizing the fullest benefit possible from their giving. People would rather have a program inefficiently use their money than to have it devoted to overhead like administration and marketing.

Running Around Art Museums

After spotting a mention of the list in a New York Magazine book review of economist Tyler Cowen’s new book, I searched Cowen’s blog to see if he had included his tips for visiting an art museum there. (Presumably the list is in his book, too.)

The entry appeared about two years ago. The impetus for writing on the subject, a post on Two Blowhards blog, actually has some interesting commentary about different people’s styles for moving around a museum.

Cowen’s post is a little more pragmatic attempting to strip away any pretense in one’s relationship to the art itself.

“A key general principle is to stop self-deceiving and admit to yourself that you don’t just love “art for art’s sake.” You also like art for the role it plays in your life, for its signaling value, and for how it complements other things you value, such as relationships and your self-image. It then becomes possible for you to turn this fact to your advantage, rather than having it work against you. Keeping up the full pretense means that you must impose a high implicit tax on your museum-going. This leads you to restrict your number of visits and ultimately to resent the art and find it boring.”

As cynical as it may sound, it might be the most honest way of approaching art, be it visual or performing, that I have heard. I have yet to attempt embracing this view in practice.

He offers a couple suggestions about experiencing visual art that can make the encounter interesting for novices including trying to decide which work in each room you might take home and why and going with other people to see it through their eyes.

He also gives people permission not to like what they see noting that many museums display “large numbers of second-rate paintings by first-rate artists. Try to find them. Don’t think it is all great, it isn’t.”

A museum probably wouldn’t be well served by having docents pass these last bit of instructions on to tour groups. Some of the other exercises he and other suggest would probably make the experience even more engaging. Intimating that each work is more masterful than the last is probably confusing and ultimately alienating to people who are pretty sure it simply is not so.

Handing Out Playbills Opening Night–$18.77

The Independent Sector recently published a report on the value of volunteer time. It turns out that it is $18.77 an hour as of 2006. A chart on the webpage calculates the value of volunteerism since 1980. (Rather depressing to see that for much of my life, my labor was worth a whole lot more than I was being paid.)

There is also another chart that breaks down the value on a state by state basis. These numbers are in 2005 values since the state reporting lags the Federal reporting by a year. It turns out that Washington D.C. had the highest value at $27.44/hour. I am guessing the salaries of all those politicians, lobbyists and lawyers skews the results a little.

These numbers can be useful in reporting the value of volunteers to your organization. However, as the report notes,

“the value of volunteer services can also be used on financial statements – including statements for internal and external purposes, grant proposals, and annual reports – only if a volunteer is performing a specialized skill for a nonprofit. The general rule to follow…is to determine whether the organization would have purchased the services if they had not been donated.” (my emphasis)

Another guideline to note is that people donating their time to perform the specific skills from their profession can be valued higher than the general average, but only if they volunteering those specific skills.

“If a doctor is painting a fence or a lawyer is sorting groceries, he or she is not performing his or her specialized skill for the nonprofit, and their volunteer hour value would not be higher.”

All the information is included on a single web page with links to the appropriate sections of the Bureau of Labor Statistics and Federal Accounting Standards Board for those who are interested in learning how to calculate the value of volunteered hours more precisely (and legally).

My thanks to Grantstation Insider for the scoop.

Worthy Ideas

I have been coming across a lot of interesting information lately. It’s just that very little of it is pertinent to arts management. At least, not in a way that my brain has been able to perceive connections.

As a believer in the need to expose ones mind to myriad ideas in order to stop thinking about work and day to day concerns all the time, I will step out of the usual theme of this blog and suggest some thought stimulating material.

In this case, I would like to point you to the TED website. They hold an annual conference where they invite thinkers and performers who have something interesting to share. Every week they post need video of sessions that were conducted during the conferences.

I have been checking a couple out each week for a month or so now and can attest to the quality of thought being presented. I hate to admit it, but I haven’t watched any of the performances yet because so many other topics are so compelling.

The videos are only about 20 minutes long so they fit a lunch break or short quiet moments you might be able to grab at home.

Among some of my favorites of the ones I have watched thus far-

Charles Leadbetter talking about creativity.

Sir Ken Robinson discussing the problems inherent to removing creativity from education (very funny guy)

Seth Godin and Malcolm Gladwell talking about marketing and answering unrealized needs.

Now granted, some of the above talks will cover areas of interest to people in the arts. But I was also intrigued by-

Barry Schwartz talking about being overwhelmed by choices. An interesting supplement to Gladwell’s praise of offering more choices and Godin’s discussion of how people are so bombarded with advertising, they tune out.

Steven Levitt talking about why crack dealers still live with their mothers.

Peter Donnelly discussing how, when even mathematicians are mistaken about statistics, the layperson can make enormous errors in believing them. (A caution to us, perhaps, about the validity of survey data.)

Hope you find something that fires your imagination and interest.

The Local Doesn’t Get Local Work

Interesting developments in Buffalo, NY coming to me via A Poor Player blog. Facing a large deficit, the management of the Studio Arena took a number of cost cutting measures including eliminating 14 positions and reducing the number of designers for each show.

They also decided to collaborate with local performance groups and present two of their productions as part of the Studio Arena season. This is the type of thinking I, among others, have encouraged performing arts groups to engage in– partnering up rather than competing.

There was a little catch though that anyone seeking to follow my encouragement should heed. These partner organizations were comprised of non-union actors and the Studio Arena is an Equity house. Tom Loughlin who write A Poor Player includes links to three &nbsp stories about the conflict between Studio Arena and the Actors Union to provide the back story. (All Acrobat documents)

The theatre and union eventually came to a resolution and arranged for the non-union groups to be paid according to the lower LORT D payrate rather than the LORT B rate that the Studio Arena usually needs to pay actors at. The non-union actors will have the option of applying for their union cards after the performance runs are complete.

In his blog Tom raises some issues the newspaper articles don’t, issues I suspect won’t be unique to the Buffalo area. He feels that local Equity actors have never been able to win with the Studio Arena. He points out that the regional theatre movement was started with the idea that local actors could find employment. Instead, actors from New York City were hired with few local actors getting more than token smaller roles. (A long time trend I recently noted.)

Now, in tighter financial times you might think local actors would see more employment given that there is no housing and transportation expenses to pay. Instead, Tom says, the local Equity actors are being skipped over in favor of even cheaper labor from non-union actors.

The whole concept of partnering on efforts remains a good one. I hate to have to qualify my feelings in the context of this incident by adding: as long as it is done with the intent of strengthening all those involved rather than circumvent obligations. There is no evidence that Studio Arena sought to exploit perceived loopholes other than the suspicions people have about its motivations.

As one of the articles notes, union membership has always been a mixed bag for actors hindering opportunities as much as facilitating them. With an increasing number of theatres finding themselves on financial unstable ground and the Studio Arena precedent, I wonder how many more concessions Actors’ Equity might find themselves making in the near future.

With the movie studios calling for an end of residual payments to writers, actors and directors, it looks like some tough years ahead for union members on many fronts.

Playing with Reality

There was an article on Salon.com yesterday that tickled the edges of my intuition a little. It was one of those things that I wasn’t sure about the applications to the arts but seemed to bear watching and considering.

The article was about a woman who develops Alternate Reality Games where they propose “What if” scenarios and use the combined brain power of participants to play the situations to help predict what might happen. In a “World without Oil” scenario, not only did people talk about where they would acquire resources and how they would go about their lives, “document[ing] their imagined scenarios in blogs, Flickr photos, YouTube videos, and podcasts,” some people actually took action and planted gardens and converted their vehicles to run on bio-diesel.

The concept was used to hype the release of a Microsoft game and political action groups have made appeals to members/readers to help sift through large government documents. Darker applications have occurred to some who have begun exploring how the structure could be used to manipulate the public or use large groups for surveillance activities.

On a less somber note, the article mention flash buying mobs that have formed where 100 people will show up at a store and commit to buying products if they are given deep discounts. I know a lot of arts organizations who would readily extend discounts if that many people would pop up at their door.

While the temptation to use this sort of thing to manipulate the public may be great, I was thinking of something along the lines of leveraging collective brain power to discover how altering practices may make attending performances and exhibits more enticing. How to do it effectively rather than as a hi-tech survey, I don’t know.

Partnering with a company so they will include your organization in one of these souped up scavenger hunts is probably also counterproductive. No matter how entrancing a performance or gallery show is, the participants’ attention will be on gathering information. God forbid they decide they have gotten what they need in the middle of a performance and then head for the doors.

It would be fascinating to see if some sort of performance work or even a theatre facility could be created in this manner. I am not talking about creation by committee, which tends to generate awful results, but rather tapping into the collective knowledge to do research on a time period or on architectural features that work. I imagine people sending video and pictures of weaponry and costumes to a creative team. Or perhaps they send images of hallways, door knobs and light switch placements that work well in buildings.

Mayoral Support of the Arts

Last month, the U.S. Conference of Mayors passed four resolutions regarding the arts.

The resolutions, which may be found on pages 7-10 of the Acrobat document were (my emphasis)

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors supports the conclusions of the Arts and
Economic Prosperity III study and urges mayors across the
country to invest in nonprofit arts organizations through their local arts agencies
as a catalyst to generate economic impact, stimulate business development, spur urban renewal, attract tourists and area residents to community activities, and to improve the overall quality of life in America’s cities.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors urges mayors to consider these recommended arts policy strategies to help stimulate private giving to the arts and arts education in America.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors urges mayors to build partnerships with their local arts agencies and other members of the arts and humanities community in their cities to proclaim, to participate in, and to celebrate the month of October as National Arts and Humanities Month.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors reaffirms its support of the National Endowment for the Arts (and specifically the valuable Challenge America program), National Endowment for the Humanities, and the Office of Museum Services within the Institute of Museum and Library Services and calls upon Congress to restore full funding for these agencies in the FY’08 appropriations bills.

Now granted, these resolutions aren’t binding in the least. That doesn’t mean you can’t use it to your benefit though. Plug your mayor’s name (or city) into the search field in the upper right hand corner of the web site to determine if your mayor is a member of the conference. Then contact his/her honor and congratulate them for joining with their colleagues in ratifying these items and provide suggestions on how you can collaborate.

The better prepared you are with your proposal and the more unity you can show with other arts organizations, arts councils and even chambers of commerce, the more effective I imagine your efforts will be. It doesn’t matter if your mayor voted for the resolution or not, as noted in an earlier entry, if you give him/her an opportunity to look like a good person, there is a good chance of success. Of course, the better the local economy, the better your chances of getting direct financial support from your city.

Getting the mayor to take these resolutions to heart and advocate on behalf of the arts community to businesses and other governmental entities may end up being of greater value than what the municipal budget could provide.

The these four resolutions were submitted by the committee on tourism, arts, parks, entertainment and sports. Unfortunately, the Conference of Mayors website only lists the committee chair. It would be interesting to learn who else serves on the committee since the citizens those mayors serve would have a greater claim on those politicians to step up to their convictions.

If An Actor Forgets A Line And There Is No One to Hear The Silence….

This being my 500th entry, I thought I would wax a little philosophical.

Back when I was actually taking philosophy in college, I was always intrigued by the basic idea of what it is that comprises identity. Generally, the concept is introduced with a question like-If your arm is chopped off and replaced with a prosthetic, are you still the same person you were before? Then what about a leg? The questioning goes on removing and adding body parts to start the conversation about how much has to be removed before you are no longer you. Accompanying the question is also the idea of whether the loss of certain senses changes you since you no longer experience the world in the same manner.

The final examine for the course challenged us to compare what different philosophers would say about the identity of crew members on the Star Trek television shows given that the process of “beaming down” demolecularized and then reconstituted them.

Sure it sounds strange, but the essential questions of identity come up quite often in conversation on many topics. Certainly, it emerges all the time in regard to art. One of the first questions most arts students are asked explicitly or implicitly is what is art? One of the initial separations people try to make is between art and craft and then pare their definitions down little by little hoping to find that one defining element wherein art resides.

Given that a pieces of clay shaped into water jugs by Incan potters 500 years ago are enshrined as art objects in museums and private collections, people are often uneasy making definite statements about the difference between art and craft and never get beyond that point.

If distilling the elements of art were so easy to do, someone would mix it with the ingredients of quality, bottle and sell it.

If things do get bogged down or boring during your debate about art, you can always introduce James Joyce’s idea that all the art we see these days, including Norman Rockwell’s paintings, is pornography.

The truth is, seeking the ingredients of art can be just as fun as boldly walking into a room and accusing Norman Rockwell of being an arch-pornographer.

Go into the rehearsals for a new play and try to figure out when it becomes art. Does it happen during rehearsals? Does it happen on opening night? Does it happen some 10 days into the run when everyone settles into their stride? Does it happen at different times for different actors? Has the set and lighting always been artistic from the start but the show doesn’t become art until the acting ensemble integrates itself with these elements?

Was art created the moment the platonic ideal of the show coalesced in the director’s head? Since performance is meant to be experienced by others, is it not validated as art until someone has witnessed it?

If the performance is awful, was art created? Given that the work of many visual artists wasn’t appreciated until after their deaths, art can obviously exist independently of perceived quality and value.

Similar criteria can be applied to paint brush strokes, musical notes and poetic phrases.

Engaging in this sort of speculation with a light heart can make an arts experience enjoyable and I daresay will sharpen one’s perceptions as one endeavors to spot the point at which the ingredients transmuted into art.

Now some may think that coming to these realizations is a great argument for the teaching of philosophy. I should note that I believe I got a C+ in the class and that was probably mercy on the part of the professor. At some point, the lessons started to sink in and make sense in the context of the world at large.

Hmm, I wonder if I can discern the point in my life when the knowledge finally turned in to comprehension….

Rising Need for Non-Profit Lobbying

Last month Barry Hessenius did a rather lengthy entry on his blog regarding lobbying for non-profits. I haven’t seen any mention of it elsewhere and felt it important to call attention to some of what he mentions.

Hessenius recently completed his book, Hardball Lobbying for Non-profits, so the topic is fairly close to his heart and thoughts. His thesis essentially is that like it or not, lobbying and the expenditure of money that accompanies it is absolutely necessary to maintain stable governmental funding and legislative support. There are plenty of other causes as worthy as yours out there so success on an emotional or logical appeal is going to be less likely to succeed. And if the other worthies bring money into the picture, the job becomes that much more difficult.

“Rather than acting like a $160+ billion a year industry, the national nonprofit arts field has ceded the power of its economic clout by its failure to engage in serious advocacy and lobbying efforts in comparison to other special interest groups.”

Contrary to what you may believe given the amounts involved in the recent campaign financing and lobbying scandals, he states that it doesn’t take that much money to effectively lobby legislators. However, it would behoove the industry to have a well-organized and funded lobby apparatus in place at all times keeping its interests on law makers’ radar at all times.

The worst thing that can happen, Hessenius says, is to be in the position of trying to marshal your forces in times of funding and legislative crisis. Many performing arts people are familiar with the maxim, “cheap, quick, quality, pick two” so the benefit of financing a consistent effort can be apparent.

Personally, I’d as concerned about getting my money worth from the lobbyist as I am from the legislator. I suspect that there will be a steep learning curve from mistakes made initially. Much of what he says makes sense. Organizations are urged to create a Crisis Public Relations plan in advance because there is little chance of manufacturing an effective one during one.

Hessenius says he is going to try to create the lobbying machinery for all non-profits, regardless of urban, suburban or rural setting. I don’t know what his exact plan is, but he wants to do advocacy and lobbying workshops across the country and explicitly asks for his readers’ help in arranging and hosting them. If you are in a position to help him out, read over the entry and contact him.

**He says to email him a reply to the message but there is no email listed which makes me believe he was referring to the fact many have the column automatically emailed to them. If you really want to participate, perhaps contact WESTAF which hosts his blog.

And A Puppet Shall Lead You

A lot of bloggers, myself included, talk a good deal about engaging audiences, being relevant to the community and getting people to be less passive participants but we rarely point to any examples that work.

You may not agree with their politics, but Bread and Puppet does all of these things pretty well. They are completely dedicated to doing all the things I have mentioned along with keeping art accessible to all. They have been doing it for about 40 years and until 1998, had tens of thousands of people showing up to an unadvertised annual event to participate.

Now granted, it can be easy to get people interested in what you do when they see an immense puppet hovering in the tree (third photo). And the lure of great homemade bread with garlic aioli can’t be underestimated.

They get people involved with the performance of their pieces. During the summer they have shows every Sunday that are rehearsed with members of the community on Saturday.

Back when I was an undergraduate the theatre department at my college had Bread and Puppet come in to get the students involved in a performance. I couldn’t help but be impressed by the costuming and scale of the puppets we were taught to manipulate. I still remember it quite clearly even though it was (mumble) years ago. I also recall how flexible company founder Peter Schumann was with his vision when the number of students who showed up was less than the amount he requested.

So the lesson here is to hone your papier mache and giant puppet manipulation skills, right? Well no. That is their core competency. They are good at it. Chances are you will look foolish if you aren’t. Better to say the lesson is to find a way to tell your community “this is what we do well, come join us in doing it for a day or so.”

Yes, it isn’t appropriate for everywhere. Yet this might be one of the few suggestions I have made that favors the smaller arts organization with more direct ties to the community over the larger ones with the resources to implement new technologies. Getting things rolling might be as simple as an open house with activities. Though I suspect with so many other options available to people, it will take greater cleverness and long term effort to see satisfying results.

I can be pretty dang certain that it will also take an unflinching dedication to the ideals of your effort on the scale of Bread and Puppet’s to realize success. Strange as it may sound, people seem to respond. Bread and Puppet has an apprenticeship program in which they promise apprentices hard work for no pay and a month of sleeping in a tent. Currently, they have filled their 35 apprentice slots for this summer and have a waiting list.

I did plenty of suffering for my art in squalid conditions that didn’t seem to phase me when I was younger. From the description of what the program is not in an attempt to dissuade those with an incorrect understanding of the program, it appears that more than just young students are looking to participate.

I know we would all love that sort of zeal from our employees, audiences and admirerers.

But Do You Get A Gold Star?

Terry Teachout had a piece in the Wall Street Journal this week about Goldstar Events, a ticket discounting service which is apparently helping to fill lots of empty theatre seats with a young, diverse crowd.

The downside for those who might be slavering for anything to get butts in the old seats is that Goldstar only serves a handful of major metro areas. However, convention and visitor bureaus in cooperation with chambers of commerce in midsize and smaller cities might have the resources to replicate the service. (Those in the aforementioned larger cities who use the service, let me know what you think about it!)

As a marketing tool, Goldstar looks to be doing all the right things in terms of timing of information distribution, ease of purchase and follow up surveys that are used to improve the service.

I am a little dubious about the long term value for performing arts organizations. Teachout notes that the people who use the service “Feel little or no ‘sense of obligation to support important arts and cultural institutions with ticket dollars.'” This makes me suspect that the decision to attend is price sensitive and may be absent any aversion about trying something new at the regular price. If the Goldstar members view it as a bargain night out rather than an introductory price that reduces risk, there may never be a conversion of these people to regular ticket buyers.

Certainly, 200 seats sold at $10 is more sustainable over the long term than 200 empty seats. Over time it is still going to mean a greater dependence on fundraising if $10 becomes the new norm.

I use $10 because Goldstar advertises tickets at the price of a movie. In a study Next Generation Consulting conducted for the Arts Council of Indianapolis, they found that people in the under-40 group is willing to pay an average of $22.19. (which may be different in your locality based on cost of living differences). There is certainly an opportunity to charge more than $10. But if people are getting emails listing movies and live performances for $10 side by side with yours listed at $22, you may feel some pressure to reduce your pricing.

Ultimately, I think it is a mistake to get into a pricing war with competitors because I have never seen any evidence that loyalty was connected with price. You can’t build a relationship with pricing.

If you are considering getting involved with a service like Goldstar but aren’t willing to invest the time in creating an atmosphere that builds a relationship with the people showing up at your door, you might as well not even get started with the service. These folks have different expectations than do your long time supporters. If anything is going to change the absence of feeling obligated to support an arts organization, it is going to be the development of a relationship.

In an earlier entry I cited some findings from Next Generation Consulting that provide a good place to start when trying to figure out how to effect these changes.

Thanks to Theatreforte for featuring the link. I knew Terry was writing the piece, but didn’t know it was available online.

The Employable Complete Human

By way of Arts and Letters Daily is the text of National Endowment of the Arts Chair Dana Gioia’s graduation address at Stanford University.

He uses the apparent controversy that he wasn’t a big enough celebrity to address the graduation as a springboard for discussing the decline in appreciation of the artist, scientist and intellectual in the country over the last 50 years. But he doesn’t lay the blame entirely on popular culture and technology–

“Most American artists, intellectuals, and academics have lost their ability to converse with the rest of society. We have become wonderfully expert in talking to one another, but we have become almost invisible and inaudible in the general culture.”

While he does engage in some lengthy nostalgia for the way things used to be, I think he makes a valid point about the role of culture in general when he comments, (my emphasis)

“The role of culture, however, must go beyond economics. It is not focused on the price of things, but on their value. And, above all, culture should tell us what is beyond price, including what does not belong in the marketplace. A culture should also provide some cogent view of the good life beyond mass accumulation. In this respect, our culture is failing us.”

I liked how he addressed issue of the disappearance of the arts in schools. He supported up his claim that arts classes don’t train artists, but rather create “complete human beings” by noting that people will need the skills they confer in the emerging creative economy.

He also mentioned that studies in civic participation were showing the emergence of two types of groups, those who sat entranced before their televisions, computers and game consoles and those who balanced these things with exercise, charity work and greater social engagement. What appealed to me in this argument was the evidence that- 1) The numbers show that these behaviors are not specific to education, geography or income so everyone is equally able to participate; 2) The elements that defined what group you tended to be in were reading for enjoyment and participation in the arts.

What I appreciated is that this approach takes advantage of the underlying sentiment of the current “get up, get out and do something” well-being campaign you see a lot of these days to bolster the arts make the whole person argument. Since there has been a feeling that the arts may not be best served by advocacy stressing economic benefit, it was important to provide additional support alongside the future employability point.

As he drew his speech to a close Gioia urges the graduates to be cognizant that while the graduates may have spent a lot of time playing and socializing on their computers, their lives were balanced by intellectual rigor. He notes that this equalizing presence they may have taken for granted will now be absent from their lives upon graduation. They will be entirely responsible for how actively they live their lives.

No Special Grace (Alas)

I was having a conversation with a friend from a previous job that brought up a few questions for me about what motivates people who work in the arts to attend arts events.

This gentleman was assistant marketing director and then marketing director for a theater at which I once worked. He eventually left to work for another marketing company, formed his own company which was acquired by another and is now a partner in that combined company.

In the same period his wife has been phasing herself out of a career in which her services were in high demand and is trying to earn her Actors’ Equity card. A couple years ago they both traveled to Scotland, young children in tow, to perform at the Edinburgh Fringe.

My friend tells me he hasn’t gone to see a show at the place we worked or almost anywhere else in years because of the ticket plus babysitter costs. This is a barrier to attendance that is commonly cited so there was no surprise in that.

What I was thinking as he told me was that if a guy who was paid to convince others that there was value for them in surmounting this barrier is unwilling to attend, how much harder is it these days to appeal to those without any background in arts attendance at all.

Granted, there is the element of his daughters’ youth that has to be factored in as well. Arts person or not, there is a necessity of child rearing that must be heeded. He gave the impression that he might be attending events more often now that his girls were getting older. It will be interesting to revisit the topic in a couple years to see if he did indeed start paying to attend shows more often.

I make the specific qualifier about paying to attend because he has been attending the shows his wife performs in using the comp tickets she gets. This fact spawned another train of thought that does not reflect on my friend’s practice, but is something I have observed in general.

I have known about 20 people in the last 15 years who haven’t been able to make the philosophical transition from starving artist to paying member of public. They got used to paying $5 or getting comps when they were students and/or starting out and years after won’t attend a show unless they receive the same treatment. In some cases they appeal to some pretty tenuous connections with people they only talk to when they want tickets. At least once a year I get a call invoking the name of someone 10 years gone.

I am betting some of my readers know these people. I am also willing to wager that some of them are pretty well off and put their ramen eating days behind them or worse, are successful professionals in the industry and feel their importance earns them free admission. (I have to confess, much to my chagrin every year I am sent two season passes to a theatre based on my theoretical importance. I am typically too busy and embarrassed by the idea to attend more than once or twice a year.)

I don’t know that this type of behavior is necessarily solely endemic to the arts rather than just being a component of a personality type. I am sure there are people who expect free food when they return to a restaurant where they once worked. Personally, I would prefer the problem to be personality related than to think that a lot of arts people are parasitic jerks.

The problem with this answer is that it provides more evidence that us arts people just like everyone else. If a guy who has performed and worked in theatres for over a decade leaves the performing arts world and has as hard a time motivating himself past to attend as the couple next door, maybe the arts aren’t a calling for a special segment of the population.

Frankly, I hate to have this sort of pessimism creep into my world view. The idea that being part of the arts confers a special grace and nobility makes being flat broke a little more tolerable. (It also dovetails nicely with a Catholic upbringing replete with tales of suffering saints.) And even though I am in administration, I feel the phrase “run arts like a business” robs it of some value.

I have come to realize that this grace and nobility isn’t the sole providence of those working in the industry but rather can be shared among all those encountering it. (Which is not to say that a dirt poor existence doesn’t sharpen the senses and appreciation of those who are receptive to experiencing art!) Partaking of this grace and nobility as a suffering poverty stricken artist in your youth certainly hasn’t earned you comps for life. You can’t be part of the in-crowd forever. One day you have to join the great unwashed and pay for your tickets.

Hard Work Getting Those Grassroots to Grow

I have been hearing Americans for the Arts’ “The Less Arts Kids Get, The More It Shows” PSAs on the radio lately. Inspired, I went to the website trying to see if they had any banner ads that I could put on my organizational website when I announced my new season. I looked under all the tabs, including resources, get involved and join us. I noticed there were bumper stickers available so I sent them an email asking about web images and floating some ideas.

That was two weeks ago and I still haven’t heard from them. I intended to make a tongue in cheek post about how if I was a 20-something, I would probably simply appropriate the image from their website, photoshop it into something usable and use it in a video I posted on YouTube.

However, upon returning to the site, I noticed a link about becoming an official campaign partner. Since the list of their partners is mostly state and local arts councils, I didn’t think that applied to me. I only wanted to toss up something on my work site to show my support.

It turns out that is exactly what I was looking for. If it wasn’t for my curiosity, I may not have discovered that fact even after following the link since it isn’t until page 3 that you learn you can apply to get the logo for your website and newsletters for free.

Frankly, it seems like a lot of impediments for individual arts organizations to show their support. I can see from the structure of their campaign that they want to provide some exclusivity to the state and community arts partners who paid to participate in the effort. But I think it would all really be effective if members of the community saw the logo on webpages, brochure and program book so often that they automatically began intoning “The Less Kids Get, the More It Shows,” every time the word Art came up in conversation.

In spite of what I feel are missteps, I want to encourage everyone to think about filling out the application as a general level partner and placing the logo on your website as you begin adding the events of your next season.

If you run/host arts classes or have youth arts organizations who rent your facilities for recitals/performances, think about posting a big sign where parents dropping of their kids can see it thanking them for getting their children involved in the arts. Maybe list some of the benefits for their kids, success stories, and maybe how to get a window sticker.

And you know, if you are a passionate twenty-something (especially at heart!) who loves the arts and you are moved to create a video on YouTube…

Bigger Source of Pain- Hamlet vs. Dentist

They have probably been advertising it for a long time now and I have been ignoring the content of the commercials but I just realized that Oral-B has been promoting one of their tooth brushes as having an on board computer.

My first thought was that the thing was going to report my brushing habits to my dentist. (Avaunt thee, traitorous dental implement!)

The truth is, no matter how high tech his practice becomes in its information collection and interpretation, my dentist won’t be terribly effective if he doesn’t have a good bedside, or in this case, spit sink side, manner. Sure he may have lots of patients. But dental visits are the cause for a lot of anxiety as it is. If his manner is a contributing factor to people delaying a return visit, he is failing the purpose of his profession. (Unless we are to believe Little Shop of Horrors)

I am sure you see where I am going with this. I can easily foresee that the use of RFID chips or something similar in the future will allow arts organizations to capture more data about audiences, especially those who walk up to a performance, than ever before. But performing regression analysis on the demographics attending each performance is only going to go so far in cultivating relationships with people.

It certainly isn’t going to tell you a person is on crutches and should be diverted to another door before they arrive at the main entrance so they don’t have to hobble all the way back. A well trained house staff will tell you these things after they have attended to the patron’s needs.

Dentists have a much higher barrier of entry to overcome than arts organizations do. (Though some people have a better sense of what to expect at the dentist.) There is no reason not to aspire to providing the same level of reassurance and comfort that a dentist office needs to extend to make their customers comfortable.

Joshua Bell Experiment Issues Discussed

Via Americans for the Arts ArtsBlog is a three part discussion about Joshua Bell’s experience playing anonymously at a Washington, DC train station back in April.

The three parts were actually recorded on the same day but have been posted periodically on the Polysemy Woodshed podcast/blog page. (Links: Part 1, Part 2, Part 3)

Their discussions were some of the most thoughtful on the event that I have come across. The participants tackled a lot of the same issues about respect and recognition of talent, appropriateness of venue and curiosity of the children that I and others who have blogged on this topic have.

Among the specific ideas I found intriguing was the concept of an agreement existing between the performer and listener. Another was comments in part two by one of the participants where she talks about how discouraging it was that people walking by Bell seemed determined to ignore him. A short time later she acknowledges the common practice of tuning out information that is not immediately pertinent when she admits that she has only just noticed there were a lot of birds singing in her backyard and she has no idea if they have recently taken up residence there or if she has been tuning them out for a long time now.

The idea that you have have to have a frame of reference of some sort to assist your evaluation of art also came up in relation to art appearing in familiar and unfamiliar situations as well as simply having had enough prior experience that you can make a deliberate choice between stopping or walking away.

Part of the allure of Joshua Bell, one commenter argues is that there are a series of actions one engages in prior to attending a performance that create a sense of excitement and anticipation. Having circumvented these preparatory stages by appearing unannounced in a train station, Bell divested himself of much of the framework that make his performances so valued. He became merely a good violin player in the subway.

For those of you who recoil at the idea that Joshua Bell has much less value unannounced outside the symphony hall as he does inside let me point out that the U.S. dollar has no value outside what we invest in it. It is not backed by gold or silver–just belief. Print the exact design of a dollar bill on the exact same paper using only black ink and it is worth only the paper it is printed on. Add the blues, greens, yellows and reds and suddenly it is worth a bit more. It isn’t perfect analogy but in the same manner do tickets, clothes, dinner arrangements and nice performance halls contribute additional value to Joshua Bell.

As those discussing the situation point out, all these ancillary elements that enhance the value of the experience in our minds don’t actually improve the art. They are just things we as attendees have convinced ourselves are important to improving our receptiveness and enjoyment of the event.

One of the people talks about Matt Haimovitz who looked be one of the next great concert cellists but gave it all up because he felt he was disconnected from the audience and instead started playing in rock clubs, ice cream parlors and malls.

As the third segment ended, they pondered whether it was worth having orchestra musicians busk from time to time in the hopes that some ideas about how things might be changed to reach the man on the street would emerge.

I am not quite sure if there will be another installment or not. Each episode didn’t really indicate either overtly or imply by incomplete discussion arc that there would be additional sections posted. Since each segment was posted in two week intervals, I may just have to wait a couple weeks to find out!

Consider the Source

We all know (or at least suspect) that when you survey a group and allow people to reply if they are moved to do so that you will generally get responses at either end of the spectrum and not many from the middle. People will really only go to the trouble of filling out a survey if they love or hate the survey subject.

Over on Salon.com’s Machinist blog, they dealt with the same issue with online rating systems like TripAdvisor, IMDb and Amazon.com. (Read the comments section on the entry for a lot of other insight into other weaknesses in these rating systems.)

“To see how an Amazon star-rating compares to society’s “true” opinion, Hu, Pavlou and Zhang conducted their own survey of one product, singer-songwriter Jason Mraz’s 2005 album, “Mr. A-Z.” In a survey of 66 college students, about two-thirds gave the album three or four stars. There were also a bunch of twos, some ones, and very few fives. On Amazon the picture is completely different. More than half of reviewers judge “Mr. A-Z” a five-star CD, while there are only a small number of threes, twos and ones.

Pavlou explains the lovefest by citing a specific kind of response bias, what he calls “purchasing bias.” In order to review something, you must have already purchased it. But people buy stuff they think they’re going to like — that’s why they buy stuff…Purchasing bias, Pavlou points out, is related to the price of a product; a higher price reduces the probability that someone who is unlikely to enjoy a product will buy it and review it anyway….If the Jason Mraz album was $200 rather than $11, then only die-hard fans would buy it and rate it, skewing its average review higher…The more expensive a product, Pavlou says, the more you should discount its high reviews.”

The article talks about a company called Summize which is translating all the star ratings into a thermometer bar like this one for the aforementioned Mraz album. Clicking on the various colors representing the good, bad and ugly number of ratings gives you direct access to the reviews with those ratings. Seeing all the reviews of each star category together rather than interspersed with ratings of other stars aids a little more in decision making. It can also reveal if marketing departments have tried to seed in good reviews at intervals when comments with similar syntax and spelling errors pop up side by side.

As the entry also points out, considering the source is still paramount when dealing with critiques. A reviewing site called Yelp allows you to cross reference reviewers with other reviewers of similar minds to evaluate if you share their taste and thus, have a higher degree of confidence in their opinions.

Refining software to compare our taste to those of others for us is what Web 3.0 is projected to be all about. (Web 2.0 is user generated content like blogging, Wikipedia, YouTube.) It is speculated that the next generation of web applications will search the internet for what we want and like a TIVO, will gradually learn what our preferences are in order to make suggestions. Presumably, we will be able to trade these specs with loved ones to aid them in Christmas shopping for us.

I imagine that as with Tivo, advertisers will be scrambling to figure out how to position their products in ways that the next generation of search agents will suggest them to consumers. (I am guessing they will pay software developers to have the agents favor them.)

The potential good news for arts organizations is that even if they don’t try to be manipulative in the type of Metawords they use in their web design, the artificial intelligences of the search agents may inform their masters that they have a high degree of confidence that they will enjoy a performance based on the years of criteria the agent has indexed even though they have never gone to see a show before.

I am sure that large corporations will see to it that software is developed enabling the agent to inform the arts organization website that this is the first time its master has purchased tickets to a show allowing the arts organization to offer great seats at reduced prices and perhaps flag the purchaser to receive free background information about the show and special attention by the front of house staff.

If the companies that develop these agents are smart, they won’t allow the users to be so specific in their criteria that they close themselves off from seemingly out of left field recommendations synthesized by the agent based on a profile it has compiled.

Truth Inside a Sumo Dohyo

I am beginning to worry that people are losing a sense of curiosity and are becoming more risk averse about things with which they are not completely familiar.

I went to see a sumo tournament yesterday and really loved it. The matches progressed surprisingly quickly for all the ritual involved (40 men in single elimination in under three hours, including intermission, and two trophy presentations.) The sense of theatre was appealing to me as well. There was none of the outrageous boasting you find in professional televised wrestling. Except for one man, there wasn’t much flexing and scowling.

Most of the intimidation was accomplished by steely glares, little gestures when slapping oneself and the amount of salt thrown into the ring. None of this was too subtle for the audience which ooohed, aaahed and applauded in approval at the gestures. It is rather amusing to conclude a wrestler did not make good on his boastful salt tossing when he is quickly ejected from the ring.

My concern about the degradation of curiosity was based on the low attendance at both days of the tournament. Even though I wasn’t involved in the effort at all, true to my background, I worried about how much money the businessman who spearheaded the effort might have been losing. They attributed the low attendance to the fact that there were no men from the state wrestling. I will say that despite the fact there are a lot of Japanese here, they only comprised about half the audience with Caucasians, Polynesians, Filipinos and some Mongolians (a number of the wrestlers were Mongolian) making up the rest.

Even though I often grumble that people are more interested in sports than the arts, I was rather dismayed by the attendance. Posters for the tournament went up 6 months ago. I was actually relieved to find out the contest was in June because our performance schedule was so busy back then. Three months ago a local man who had attained the pinnacle rank of Yokozuna returned to promote the event and has been talking it up all over the place.

Of course, last week there were all sorts of stories in the media about the event. I was excited to be attending and read up about the sport on the event website which included a short introductory video. The result was that I actually spent more on tickets than I had intended because I wanted to be closer to the action.

As you might imagine the real source of my dismay isn’t my empathy for the event producers. It is that attendance was so low despite all the media promotion, the personal support of a man who is viewed locally as a hero and the readily available background information that has some bad implications for my programming which isn’t backed with the resources to provide all that.

Part of my surprise is derived from the fact that sumo has had no place in my life. Though it isn’t as big as soccer, baseball and football, there are a few clubs in the state. I would have expected a more general familiarity to pose less of a barrier to attendance.

It has been about 13 years since the last tournament was here, but with the Yokozuna making a lot of public appearances, I would have expected a buzz of people reminiscing about attending or missing out the last time. Perhaps what I saw this weekend was the best of what the local environment can generate. Perhaps even fewer would have attended had the event happened on the East Coast.

I being to see why some organizations are casting local celebrities in shows. Even though most people wouldn’t have personally known a local sumo competitor, the fact that one shared common experiences and knowledge with a wrestler can be enough motivation to participate in an unfamiliar experience. All it takes is a handful of other people who have also never met the local person either sitting near you clapping and shouting his name to validate the experience as an enjoyable one. This is another example of why word of mouth is so powerful.

If this represents a growing trend it means that programming will not only need to be relevant to the interests and lives of my local audience, but also may need to have a more direct association with which they can identify. Over the next year I have three shows possessing local connections to varying degrees. I will have to observe them closely to see if interest increases as the less apparently connections are revealed.

Leadership Training Trends

I didn’t intend to have a number of entries this week wherein I talked about other blogs but I was visiting the Americans for the Arts website checking on something related to their recent Arts. Ask for More campaign when I caught sight of their blog and decided to take a gander.

They had a number of people attending blogging about their experience at the Americans for the Arts national conference in Las Vegas this past week. There were a couple entries on the blog about leadership training that caught my attention.

The first was from John Arroyo:

“I began to think of this idea and wondered if whether or not we are overdoing it in the leadership field. There are so many institutes and workshops at all levels, but if we truly believe that leaders are self-identified and not tied to a title, when is it over stimulation?”

He goes on to talk about how leadership can be exhibited on all levels and for many an Executive Director position is no longer an ultimate career goal. This partially echoes some of what was being said in the Emerging Leadership program I attended at the Arts Presenters conference. I begin to wonder if there is an interesting shift in thinking and attitude transpiring nationally.

The other entry that caught my eye came from a time prior to the convention from Chad Baumann, Director of Marketing and Communications for AFTA and writer of Arts Marketing blog. In his entry on Artsblog, he cites a recent story noting that the MFA will become the new MBA as the economy increasingly orients toward creativity and expresses some concern about the emphasis the training programs might take.

“As more people compare the pros and cons of the MFA vs. MBA, I only have one major fear: that the MFA will become too business oriented. Arts organizations in the past have been criticized for having managers who didn’t come from business backgrounds. Many have made the argument that arts organizations suffer because they are lead by artists, not business professionals. I have the opposite fear.

“…I hope that most MFA programs in arts administration provide the necessary business training, but keep at the forefront what makes their students valuable-their artistic and creative abilities. Creativity is the commodity that is in high demand”