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All Your Dance Are Belong To Us

November 13, 2012

by:

Joe Patti

Thomas Cott recently included a link to a story about dance and visual arts that I found extremely intriguing. The article starts with a quote from Ralph Lemon, “I wait,” he said, “for the day when a museum acquires a dance.”

My first reaction was that this could be valuable for cross audience pollination. I thought back to an entry I did last February where the coordinator of a visual and performance art festival observed that there was little cross over between her audiences and that of a theatre oriented festival even though they had many of the same artists in common.

Then I started wondering about the logistics and arrangements involved for a museum to acquire and present dance. Fortunately, the article addresses all these things.

Apparently dance and museums are not strangers. A choreographer received top honors at the Whitney Biennial this year. The Museum of Modern Art (MoMA) is featuring a 3 week dance series organized by Ralph Lemon. I was surprised to learn that both MoMA and the Guggenheim own several dance pieces and have paved the way for museums to collect “ephemeral works.”

Apparently working in a gallery space challenges choreographers to think in new ways about the visuals and use of space. Museums find they need to think differently about performance arts. (my emphasis)

“But dance isn’t performance art, as Jens Hoffmann, director of San Francisco’s Wattis Institute for Contemporary Art, well knows; he encouraged Mr. Sehgal to transition out of dance, and pursue an audience in the art world.

…Naked on a stage, Mr. Sehgal “re-danced” moves from famous choreographers. “I thought it was interesting that he was turning himself into a museum of dance.” Mr. Hoffmann invited him to participate in several shows in Berlin and Dusseldorf.

Mr. Sehgal, who also has a background in economics, is adamant that his work be treated like any other work of visual art—bought, sold and exhibited. To exhibit one of his pieces, an institution must follow certain contractual obligations—the piece must be shown for a minimum of six weeks, during which time it is presented all day, every day, like any other art exhibition.

[…]

According to Ms. Breitwieser, the rise in interest in dance does parallel a similar rise in interest in live art, or art like Mr. Sehgal’s. Since visual art has become so conceptual and predicated on a kind of “de-skilling,” live art, including performance, dance and theatrical works, she said, present an element of “re-skilling” that audiences crave. Awwnd dance presented in the white-cube context of a museum presents a new challenge to both choreographers and viewers that dance in conventional theater doesn’t offer. “The museum’s position is to write history,” Ms. Breitwieser said. “This makes one look at a piece of live art differently.”

How the dance is treated and viewed is of some concern to those in the dance community. If the relationship is to continue, the situation will likely have to move beyond one-offs and short run exhibitions. Tino Sehgal’s insistence that his work be experienced by visitors with the same degree of persistence as any other art work in the museum may become something of a precedent.

According to Judy Hussie-Taylor, the director of Danspace Project, there is chatter in the dance community over whether museums are co-opting dance without fully understanding what it takes to support dancers. There’s also concern that financial resources that now go directly to choreographers and dance organizations may be diverted to museums and visual arts institutions.

“Selling a dance performance as a work of art is an interesting proposition,” she said, “primarily because it’d be great for choreographers to have the same kind of economic control of their work and its distribution [that visual artists have].”

As I said, for me this whole discussion is intriguing to me. I haven’t even been able to imagine all the implications. What does it do for museums which have heretofore always been the site of static art work if they are regularly offering art that is transitory in nature?

One of the big selling points for the performing arts has always been that it happens only for a moment in time. What is the impact of being able to see it 9-5, Monday – Friday in a MoMA gallery? Even though there is still a higher degree of randomness inherent to 50 live performances than 50 viewings of the same YouTube video, do all those repetitions diminish the value of the performance?

On the other hand, does the fact that MoMA has exclusive rights to an exciting, highly acclaimed dance piece and no amount of begging and money can get it performed in Minneapolis enhance the value of both the museum and the company?

Arts in an Age of Technology, Audience Relations, New Initiatives, State of the Arts, Working In The Arts

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Your Personal Board of Directors

November 12, 2012

by:

Joe Patti

The Drucker Exchange has an animated interpretation of a speech Jim Collins (Good to Great, Built to Last) delivered in 2009. The speech is titled “Ten To-Dos For Young People” but I am pretty sure it is good advice for people of any age.

The first thing Collins suggests is getting a personal board of directors where the members are chosen not for their accomplishments but for their character. These people don’t necessarily need to know they are on your board of directors.

This struck me as an oft overlooked aspect of personal development. We are often told to find mentors and network to advance our careers, seldom does the character of these mentors and the necessity of moral and value guidance get mentioned.

People in the arts often need this type of guidance because establishing a career is so difficult and subject to so many conflicting pressures. It is not only a matter of whether you appear nude in an “art film” to pay the rent but also the question of whether you are a sell out if you faced with an opportunity for commercial success. Are you a bad person for choosing either of these paths? Professional mentors may not provide the same advice as personal mentors.

He also proposed examining yourself as objectively and dispassionately as a scientist would a bug. Just as a scientist doesn’t make judgments about how the bug would be better bug if it only worked harder or learned more, you should just look at yourself as you are at this moment and simply catalog the features you and others observe.

I thought this was especially apt advice for people in the arts since so much self evaluation is derived from qualitative, often emotionally based criteria. Detachment can be difficult to achieve, but the results can be both valuable and comforting.

Although I have often heard the advice to perform objective self-evaluation and had it compared to a scientific approach, I found it helpful to be reminded that a scientist doesn’t generally wish the insects they are observing were as fast as cheetahs and intelligent as dolphins. They hunker down and try to discover what the bug can teach us about the world.

I also liked Collins advice to look at your statement to question ratio and see how you can double it. He says he was once told that he was spending a lot of time trying to be interesting and that perhaps he should shift his effort toward being interested.

Now I will say that while there is that stereotype of the self-impressed artistic type who makes statements about the “true meaning” of something, I think this is part of the learning process. Often these statements are just an attempt to test one’s view of the world.

I think everyone is allowed to be an unsufferable egoist for while to work themselves out. The problem arises if you don’t realize this is a method of learning and not the default mode of social interaction.

Collins advice is apt both personally and professionally as a method of teaching yourself how to learn from everyone you meet. I think this dovetails well with my post last week about the importance of asking audiences and the community about their experience with the arts rather than telling people what their experience will or should be.

Finally, (and if you have been counting, you know I have covered fewer than 10 points–watch the video it is only 4:30 minutes long and a cartoon for goodness sakes), Collins advice is to find something that you have so much passion for you are willing to endure the pain.

If you are involved with the arts, you have probably already made this decision. Even if Collins wasn’t thinking specifically about the arts when he said this, the animation team was and depicted this point with a ballerina dancing and then massaging her feet.

Art(ist) Education, Boards, Terms and Ideas, Working In The Arts

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Getting “A Real Job” Thanks To Your Arts Job

November 7, 2012

by:

Joe Patti

Last month the LA Stage Times had a two part series on work and the arts. One was on jobs at alternative theatres, but the one that piqued my interest was about the benefits former arts managers felt their arts experiences brought to their for profit finance jobs.

As much as I am sad to hear that people can’t support themselves in arts related jobs, I am always interested in information that makes a case for the value of the arts. Whole entries can be devoted to the brain and talent drain the arts sector suffers due to inability to pay a living wage, but I won’t delve into that here since the two profiled who left for the for profit sector are still very invested in the organizations they left.

One gentleman stepped down from his position, though he stayed on the organization’s board, to pursue an MBA and eventually work for Citibank. He felt his experience helped him develop interpersonal skills that enhance his value to the bank. Returning to work in the arts using the skills he learned in banking is always at the corner of his mind.

“But Tarlow observes how his managing director experiences at Celebration still feed into his current job. “Because it’s not only numbers now,” he says. “It’s about meeting with people and doing things more like I did at the theater. Building relationships…I have to work with people in the same way.”
[…]
“[Celebration] was a lot of work, but the rewards I got from it were a great gift,” reflects Tarlow. “When you get to do that kind of theater, you really make what you want out of it. It was a gift for me.” And it’s possible that this “gift” could eventually return him to theater — but in a better-paying job. “I have thought about becoming the finance director of a large arts organization someday. The skills I’m learning at the bank are definitely preparing me for a role like this.”

The second person profiled is also still very much involved with the theatre group he started out with and uses his day job as an auditor to inform the advice he gives to his arts organization and vice versa. Talking to arts people with no background in accounting and finance about those concerns helps him become a better all around communicator on the subject.

“His position takes him to a wide range of companies, both non-profit and for-profit, in all parts of LA. “I’ve worked on audits for much larger arts organizations with ‘real’ budgets,” he says. “Then I look at the smaller Rogue budgets and see where we have opportunities for…growth,” he adds.

Seeing differences between for-profit and non-profit models on a regular basis puts Maes in a constant state of noting challenges for the Rogues, and most small theaters, particularly in terms of keeping theater staff and managers focused on fundraising.

[…]

With his added CPA training and work experience, Maes imposes a tougher financial regimen on the Rogues than he did in the beginning. He is particularly geared toward thinking in terms of risk management, a quality he recommends for all small theaters, where even the smallest mishap — such as a show’s underperforming box office or an unforeseen loss of assets — can wipe out a company’s already anemic bank account.

[…]

Maes wants every theater company to remember that financial people engaging in a small non-profit are most likely not there because of the numbers. Personal meetings and being involved with creative people is what makes the arts rewarding for everyone, not just the artists….

…It’s also helpful being a good communicator and coming from a communication-driven art form. Being able to explain accounting to artists helps me even if I have to talk to someone with an accounting background.”

The third person profiled has worked in the arts sector for a number of years but is now wondering if she should parlay that experience in marketing, development and producing into a job in the for profit sector or continue working for non-profits. She has the confidence that the skills she brings from her non-profit experience can land her a job in a pro-profit studio or marketing firm and finds herself caught in the classic “passion or pocketbook” internal debate.

Art(ist) Education, Working In The Arts

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How Audiences Are Like The Electorate

November 6, 2012

by:

Joe Patti

Now that the election is drawing to a close, I think all non-profit arts organizations, especially those in battleground states, should go out tomorrow and ask media companies for donations. There has been so much money spent on advertising during the campaigns, those companies are going to have a big tax burden this year if they don’t find some worthy cause to donate to!

Alas, Hawaii is not one of those states. Neither presidential candidate visited this year even though rumor has it one of them was born here. While we did have a 2 term Republican governor, the state is pretty solidly Democratic. The State Senate has 24 Democratic members and 1 Republican.

Voting participation is so bad, CNN did a long study about why the state is dead last.

This where “all politics are local” comes in. There are some situations characteristic only of Hawaii. There isn’t another state where a sizable part of the population views statehood as the result of an illegal overthrow of the monarchy and won’t vote because they feel it legitimizes the occupation government.

Due to the distance from the rest of the continental US, a person living in Hawaii can actually hear the winner of a national election called by 5 pm local time, providing less incentive to vote. (Though Alaska is in the same situation and has 8th highest voter turnout.)

Two things I took away from the CNN article that applies to the arts.

First, the importance of giving people an opportunity to talk about their experiences. I mention engaging people in conversation about their experiences with the arts pretty consistently in the blog, but the CNN article shows it in action.

A group canvassing neighborhoods trying to get people engaged and signed to vote didn’t get much traction with conventional survey questions, but when they asked what was personally important…

“…At least she’d have to look at us before saying no.

Do you vote?

No.

Would you like to register?

No.

Last-ditch effort: Is there an issue important to you?

The volunteers explained that Kanu is asking candidates questions based on the issues identified by the people they meet while canvassing. If the candidates addressed her concern, they told her, they’d report back.

“Oh!” the woman said. I could almost hear her tongue loosening.

She launched into her life story….

…The volunteers asked again. Wouldn’t you like to vote? Your voice could be heard.

After some discussion, the woman, Marlene Joshua, 58, said yes.

The other lesson I came away with is that simply inviting people to attend a show could possibly be surprisingly effective.

“He never cast a ballot himself until age 34. No one had ever asked him to, he said, and politics just wasn’t something he thought much about…. But then, in 2010, he saw a link to Kanu’s website shared via Twitter. He clicked it and found a page that asked him to make a pledge to vote for the first time.

For whatever reason, he said yes. That decision was the start of an incredible transformation. It led to his current hobby: spending weekends convincing other people that their votes matter.”

and in another part of the article:

Michelson, from Menlo College in California, told me that some groups — racial minorities, recent immigrants and residents of low-income neighborhoods — don’t feel like people who are supposed to vote in U.S. elections. But if you ask them to participate, she said, that can all change.

“It doesn’t really matter what you say. It doesn’t really matter who asks you,” she said. “The important thing is the personal invitation to participate.”

We know that like people in these groups, there are those who also don’t feel like they are the type of people who go to see live performances. Changing that mindset may start with something as simple as a personal invitation. That gesture at least starts to confirm that they are perceived as the type of person who attends a live performance.

Audience Relations, Government Relations, Info You Can Use, Leadership, New Initiatives, State of the Arts, Terms and Ideas

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