Arts, More Than Just Test Scores

By way of Arts and Letters Daily, The Boston Globe has a column by Ellen Winner and Lois Hetland that addresses the apparent misapprehension that arts classes improve test scores for students. Their research found the absence of a causal relationship between arts classes and a rise in test scores.

They did, however, find “that arts programs teach a specific set of thinking skills rarely addressed elsewhere in the curriculum.” They feel arts advocates do their cause an injustice by focusing on the weak relationship with improved test scores.

Where the other classes emphasize and reward memorization and recall of facts, their year long study showed that arts classes cultivated “visual-spatial abilities, reflection, self-criticism, and the willingness to experiment and learn from mistakes.” The authors note that these skills, along with thinking processes like “observing, envisioning, innovating through exploration, and reflective self-evaluation,” are valuable life long and among those needed for careers. The authors expand upon the value of each though process in the article.

One of the statements that struck me was “many people don’t think of art class as a place where reflection is central, but instead as a place where students take a break from thinking.” That was certainly my perception when I was in school. In fact, I eschewed visual art classes when I was in high school in favor of more serious subjects. (Though I was a member of the after school drama club.) Reading the study observations I realize I was learning more than I thought when I was younger.

The authors note that there are many possibilities for running classes in other subjects so that they cultivate the same thinking processes–and that many teachers already do so.

The big caveat I have for the article is essentially the one common to the entire education system these days. The schools which they studied to show how well the approach works are the type of schools where parents, students, teachers and administrators all contribute to a learning environment where the complex interactions necessary to implement this sort of curriculum can occur.

In a situation where there are antagonistic teacher-student and student-student relationships, great need for remediation and a host of negative external influences, it can be easier to look to standardized test scores as a of measure success.

Most likely the only way to prove that this view of arts education can be valid across the board is to sustain its presence right from the first grade when the fundamental relationships and expectations about what the educational process entails can be established with the students.

Easy to say and easy to start since all kids are pretty much sweeties in first grade. Much tougher to maintain 5th/6th grade onward when new realizations about Venus de Milo and Michaelangelo’s David and life in general begin to develop.

Be Flexible. Play Your Own Stuff

Due to an errant keystroke and my uncharacteristic failure to save periodically, my entry for yesterday was swallowed by the abyss. I am not sure if I have faithfully recreated my thought process but hopefully this will inspire some pondering just the same.

I was listening to the radio on Wednesday as they talked about the death of Hilly Kristal, the owner of the club CBGB and I was struck by how this man owed the success of the club to the flexibility of his expectations. For those of you who don’t know, CBGB stands for Country, Blue Grass, Blues, which were Kristal’s favorite music styles and what he expected to present in his club

Instead the club ended up as the launching pad for punk and new wave bands such as the Ramones and Talking Heads. One of Kristal’s main rules for performing at CBGB was that the bands had to play original material and not cover anyone. Part of the audio NPR played for their story included his advice that bands not seek success in copying another group’s sound.

Given that the average lifespan of a club is about 2-3 years, I wonder if CBGB owed it’s longevity to being on the leading edge of music styles (though the income from merchandising didn’t hurt.) If not for a disagreement last year with the landlord over a rent increase, the club would still be open.

I am hesitant, however, to advocate that arts organizations emulate nightclubs and change with the latest trends. Clubs are structured to take advantage of the latest trend, not to serve the community. When tastes change and business wanes, they fold up shop and often reopen after a renovation that positions them to conform to whatever is en vogue.

Even the iconic Studio 54, for all its popularity faded away as tastes changed. Though the case could be made that it owes its existence to flexibly changing with the times. The building used to be a theatre, then it was a television studio for CBS, then it was the famous nightclub and now it has come full circle as a venue for Roundabout Theatre (though it does have 2 full service bars, some things are too valuable to get rid of!)

Arts organizations trying to respond to the latest trends might change their programming from a classical focus to a contemporary one or vice versa. I can’t see too many closing their doors to renovate a black box theatre into a proscenium set up as tastes move in that direction. Or rather, those who can afford to do so probably have the resources to weather the shift until it moves back toward their configuration again.

The decision to change the focus of an organization to accommodate the latest tastes and thinking is certainly based in the environment and situation. Philadelphia’s Walnut Street Theatre with its 56,000 subscribers (yes, that’s right) probably isn’t going to consider changing the way they do things any time soon.

There is growing sentiment in various discussions about the state of the arts that the current economic model the arts follow is no longer suitable and a change is needed. It may come to pass that arts organizations end up with a life span of a couple years and only those agile enough to reinvent and restructure their public manifestation will endure.

As cynical as it may sound, you can only serve a community as long as they value being served in the manner you offer. I honestly believe that people can tell when a company is catering to their latest whims and when the company is in it for the long haul. I believe they won’t give much thought to abandoning the first when they have grown bored and will show more loyalty to the second. However, I also believe that as life moves ever faster, that the effective lifespan of even the most sincere arts organization is going to shorten. Some companies like the Walnut Street may command intense loyalty forever but the dynamics of other communities may result in greater rates of change.

In closing, I will repeat the sentiment I have stated many times before–like Hilly says, play your own stuff and don’t look for success being derivative of other groups. Yes, I linked to a seminar where the Walnut Street folks will tell you what they did to go from 0 to 56,000 subscribers in 25 years. More power to ’em, but they can’t guarantee you can do the same in your community. Believe me, no one wishes they could more than me. It would simplify things a great deal. On the other hand, I am pretty sure a good portion of what they have to say would be of some value so I would be ducking in to check them out and figure what I could use and what I couldn’t.

Wherefore Art Memphis Manifesto?

I went to visit the Memphis Manifesto website today to find it gone. Well, more accurately, that the account hosting the site had been suspended. You can click on that link if you don’t believe me.

Does anyone know why the site has disappeared? The physical manifesto is easily found as an Acrobat document. But I wonder what the disappearance of the site might portend. Since the impetus for the Creative 100 who met and signed the Manifesto came from Richard Florida’s Rise of the Creative Class, I wonder if this is a sign that the whole idea that cities must attract the creatives has fallen out of vogue.

The Manifesto it self doesn’t seem to be dated in anyway (in these days of fast technological development, ideas can get stale after 4 years). There doesn’t seem to be anything in there a community wouldn’t want to strive for.

So what happened? Did the dream die or has it morphed into a bigger, better concept that was only held back by the ideas on the old website?

Anyone know?

Something Vicious This Way Comes

January 2007 its coming was foretold and a great moan of despair did issue from the people while others cheered and hailed the arrival of the dread behemoth. Many tried to scurry from its path and have just now recognized their failure now as the shadow of the mighty beast falls upon them.

Now cometh the king….

The LION KING!!!!!!

Last week the Honolulu Advertiser ran a story about the impact The Lion King, which opens in two weeks, is having on the local arts community. Back when Phantom of the Opera came to town, the seats at many theatres were pretty much empty.

Having learned from the past, many organizations started scrambling as soon as the rumors started gained credence. Hearing the performance hall would be occupied, the symphony shifted to another venue and the local school which stages a two day holiday extravaganza started making other plans. The annual Nutcracker production lucked out by having the Broadway tour end just before their scheduled performance.

Many of the other performing arts organizations are experiencing ill effects already. Said one theatre manager “It’s scary, terrible. We moved up our production (from an original October play date) hoping to avoid overlap with ‘The Lion King.’ In retrospect, it would have made little difference…”I keep hearing ‘We bought our “Lion King” tickets and we’re broke,…'”

One group has seen a rise in season subscriptions and other has seen a drop though they attribute that to getting their brochure out late. One group is hoping to fill the house by offering what the Lion King can’t–alcohol during a performance. The group plans to perform two shows in cabaret style and offer a standard drink with the show.

A number of those quoted in the article thought their might be a trickle down effect with people getting excited enough by the show that they would buy ticket to the local performances some time in the next two years. There was no mention if theatres saw a surge in the years after Phantom.

I wonder then if it is wishful thinking as one of those optimistic about a trickle down is also quoted as saying most of those who attend the Broadway series aren’t regular theatre goers. The intent of his sentence was to state what I am sure is his mistaken belief that those who enjoy musicals at his theatre won’t join non-attendees in exhausting their discretionary income at The Lion King.

He also inadvertently points out the reason why his theatre probably won’t enjoy a significant attendance increase from trickle down in the near future– most of the people attending the Lion King aren’t disposed to attend live performances. If people there were a trickle down effect from attending a Broadway show, the regional and local arts scene would be exploding as a result of all the bus tours motoring their way to Broadway and Las Vegas.

For most of those attending, The Lion King is an infrequent treat they give themselves and their family. Even though they could all attend a local performance for what a single ticket to the Broadway show costs, that isn’t part of their regular practice and may never be unless they know someone in the cast.

So how do things stand for my theatre you wonder? Well we haven’t gone on sale yet because we are just making last minute tweaks to a new ticket system. My first show doesn’t open until a month after The Lion King does. This might not work in my favor since the buzz about the Disney show will probably reach its apex about that time and fuel additional ticket sales.

Unlike those who were interviewed for the newspaper article, my theatre doesn’t produce Broadway musicals so we are at least offering an alternative to that. Our season is also weighted with more shows in the Spring. Now whether there is going to be a enough disposable income around after the Lion King and the holiday season are finished is anyone’s guess.

As much as I criticize the trickle down view as naive, there really is no other way to approach the situation but to be optimistic. Doom and gloom isn’t going to help. Finding the ways to pitch your strengths over your competition is standard business practice. In some ways, we local arts organizations aren’t in much different a position than video game manufacturers who face a competitor rolling out a new console just in time for Christmas. Often they time the release of some new exciting game to show the value of the established game systems. We each have to figure out what our version of that practice will be.

Good Acting and Voice Skills Wanted, Will Provide Body

Second Life is getting a lot of buzz these days as the medium through which people will interact and perhaps get their entertainment in the future. Political candidates have offices and give speeches there. The Royal Liverpool Philharmonic Orchestra will give the opening concert of their season there next month motivated by the desire to be the first to do so.

But I heard something today that is motivating me to keep my eyes and ears open for some other alternatives. A student who has had a long association with the theatre came in today and announced she was going to move to Spokane, WA in January to work for Cyan Worlds, creators of the Myst games.

She has been playing Myst Online for sometime now and decided she was going to visit the company this summer. She apparently told them she was coming, when she got there she announced she was going to work for them. Judging from the number of pictures she got with the founder and other employees, they did nothing to dissuade her ambitions. (It also doesn’t hurt that they are advertising for the job she wants.)

I was mostly amused as she talked about her visit. (“The woman in this picture doesn’t know it yet, but she is going to hire me.”) But my ears really perked up when she mentioned that the reason she liked the game was that it was like theatre and performance art. Every month a new chapter in the story is introduced by the game staff to drive the plot forward similar to a TV series. In the interim, the players work together to perform tasks and solve the puzzles for which the Myst games are famous.

I won’t pretend to know much more about the game beyond what I have read online. A couple things I did come across got me thinking that the dynamics of the game might have some lessons for the future of performing arts.

First of all, while players will have the ability to influence the storyline and submit created content, the game administration still retains control of how things proceed. This is in contrast with games like World of Warcraft where there is almost no attention paid to the plot. Second Life allows people a great deal of control over the environment to the point where people are developing and selling real estate in the virtual world. However, that control also equates to the ability to vandalize and destroy property which has been purchased in real dollars at some point in the process.

User created content may be all the rage, but as Andrew Taylor pointed out back in May, there are a lot more people are watching the content rather than creating it. At this point there is still a large majority who want to see well made content (or at least videos of people making fools of themselves) and don’t necessarily crave a high degree of control from the experience.

Live performance in the future may come to mean interacting with virtual avatars of performers. Acting may regress a little. Since appearance will be a function of good design and rendering, the most highly paid actors might be those who have good voices and improvisation/acting skills necessary to interact with people rather than those who look good.

It would be a sort of reversal of the emergence of talking films where people who looked good but had bad speaking voices found themselves out of a job. You have to look no further than Tony Jay who wasn’t a bad looking guy but had a gorgeous voice. He got a lot more work as a voice over artist for cartoons and video games than for his physical presence so it is not tough to see that the real money for performance may soon be in having a good voice and a sense of drama.

Is Social Network Fundraising Worth It?

Via Non-Profit Marketing Blog, are a couple links to Frogloop, a blog whose goal is to “catalyzing expertise in nonprofit online communication.”

I haven’t gotten a chance to really look at the site, but Katya at Non-Profit Marketing blog linked to an interesting piece on using social networking sites like Facebook to fundraise. The short story is, it is too early in the process to tell if it will be effective. But the guys at Frogloop do a super job analyzing the strengths and weaknesses of the practice. They also offer tips on how to position your organization to be most successful.

To top it all off they even provide a Return on Investment calculator to figure out if it is worth tasking an employee or volunteer to work on developing fundraising efforts on social networks.

I plugged in a few different numbers and as near as I can figure it, you pretty much already have to have a powerful fundraising machine at your disposal (think Sierra Club) to make social networking worth the investment. It seems the type of thing that will complement efforts by providing people with an alternative way to give and encourage others to do the same. It doesn’t appear that social network fundraising is going to provide leverage for small organization to raise big money unless the cause is already poised to take off.

I would be really interested to learn if someone (perhaps the good people at Frogloop) have created a similar calculator for direct mail, phone appeals and the other tools fund raisers use. I assume the tools are out there, I just haven’t seen them.

On the other hand, ignorance might be bliss. I might discover I would save money if I stopped asking for it. Though as Andrew Taylor pointed out back in May, some times fund raising events aren’t about making money.

The Queen of Wands In The Kitchen

For some reason the past two weeks have been chock full of site specific performances in my city. I don’t know if this is a trend or a coincidence. I thought I would make mention of them in the hope that others might find inspiration in them. Considering one event sold out an extended run very quickly, I would imagine it earned a mention on butts in the seas.

Said event, which I was unable to get tickets for, took over a house that was set to be torn down for a performance of “The Living Tarot.” The dance company repainted all the rooms to create an interpretation of different Tarot cards. When the audience arrived, small groups were given a tarot reading (with a very limited deck, of course) and were lead through the house in the order that their reading dictated. Company members were stationed in each room to perform the essence of that particular card.

The project was quite intriguing and I am sorry I was not quick enough with my credit card to secure tickets. This isn’t the type of thing one sees often considering the dance group not only found someone willing to let them take over the house before it was torn down but also convinced businesses nearby to let the audience park in their lots.

The second performance I saw this past Friday in the rotunda at city hall. Since Friday was a state holiday, the group was able to set up their performance during the day and leave it up for a show on Saturday evening. The rotunda was set up with stages reminiscent of the old traveling carnival attractions (i.e. painted canvas hawking the strong man). I’m told the original intent was to have people walk around from station to station as the performances rotated but somehow most of the action ended up at the center stage and the audience mostly sat. I am not quite sure what caused the plan to be changed.

The performances were a mixed bag in terms of quality and some of the segues between pieces didn’t quite work. On the whole, it was interesting. Even with the focus of the event being on the center stage, the setting and the social dynamics enabled them to use the space and interact with the audience to a degree that a proscenium stage would have allowed.

The final event I wanted to mention wasn’t site specific per se, but it was in an unorthodox location. On Saturday I attended a fundraiser for a dance company at the furniture store cum bar, restaurant and theatre I wrote about earlier this year. It was the first time I had been to the facility, (first time I have ever been valet parked at a furniture store, too), and I have to say the juxtaposition works despite what I feel was some healthy skepticism on my part.

As impressed as I was by the architecture, I also appreciated the design of the event. Admission was $20 General, $100 VIP with various rewards, $250 for even better perqs, including dinner. While $20 didn’t get you all the benefits, you could wander through various rooms including the restaurant and watch the entertainment in each location. The way the entertainment was programmed, most everyone would gravitate toward the bar and the theater. There was plenty of room for those who did wander into the restaurant section that they could stand apart from the diners without disturbing them but still enjoy the performances.

I don’t know if it was intentional or not, but I thought it was cleverly done to make those who paid $20 feel as if they got more for their money by allowing them access everywhere while also insuring that those who paid $250 were not in a situation where they felt their experience was diluted by throngs hovering at their elbows.

I have a feeling that great dynamic was just dumb luck but I am going to ask the artistic director running the fund raiser if it were planned. It seems like a winning atmosphere to cultivate, especially given that I was coaxed into parting with a little more money that evening.

Gypsies Tramps and Thieves…and actors

At some point in the process, every acting teacher tries to dissuade their students from pursuing the craft professionally with tales of the incredibly high unemployment rate in the Actors union and the dismal amount most of those who are working get paid.

Still, hope springs eternal and the warnings fall on generally deaf ears.

When you think about it, they have some reason for hope given that the status of actors has risen from the historical lows it once occupied. As those of Shakespeare’s age reckoned, Aristotle’s Great Chain of Being looked something like this:

God
Angels
Kings/Queens
Archbishops
Dukes/Duchesses
Bishops
Marquises/Marchionesses
Earls/Countesses
Viscounts/Viscountesses
Barons/Baronesses
Abbots/Deacons
Knights/Local Officials
Ladies-in-Waiting
Priests/Monks
Squires
Pages
Messengers
Merchants/Shopkeepers
Tradesmen
Yeomen Farmers
Soldiers/Town Watch
Household Servants
Tennant Farmers
Shephards/Herders
Beggars
Actors
Thieves/Pirates
Gypsies
Animals
Birds
Worms
Plants
Rocks
Thanks to the Baltimore Shakespeare Festival

Of course, these days actors rate a little higher. Though in light of the role executive directors must increasingly play these days, actors still rank below beggars.

I recently came across a theatre that had shirts, mugs, totes, etc available with this list on their Cafepress shop. The puzzling thing for me was that they have never been associated with an Elizabethean/Jacobean production as long as I can remember. Since they mostly have live music and dance, a smattering of musicals and nearly no dramas, I wondered if it might be sending the wrong message to donors who may not get the joke.

In any case, the parents of aspiring actors can take comfort today, as they did in ages past, that at the very least, their kids didn’t want to become pirates.

Finding Your Voice

I got an email from the Theatre in Chicago website about a new technology they are using. Because they have such a large archive of podcasts, they have partnered with EveryZing whose product turns audio into text allowing you to search for terms. From their FAQ page:

The text-based search results include snippets from the audio and video portion to help you figure out if the result is relevant. You can even click on the words to begin playing the media from that exact point.

I tested it out on Theatre in Chicago website by searching for shows and directors. True to its claim, it delivered just the portion of the podcasts in which I was interested.

I haven’t figured out how it might be used for promoting arts organizations or adding value to a patron’s experience yet. If someone reviewed you on television or radio, you would want to just include that portion of the audio and video on your website. You would also have separate links to individual promotional videos you made for each show rather than having people type in search terms to find specific footage in a larger video. Even if you were going to have voice directions to your space available to people who have web access on cell phones, you would want separate files for each direction of origin.

The use that did immediately occur to me was to enable understudies to hop around a video to learn the blocking of the person they are going to replace. Just type in the next spoken line and you can zip to that scene. One could also do research and related activities with the search tool.

Given that using the service appears to be free and EveryZing encourages people to use it to make money off their content, if other practical uses occur to someone out there, let me know. I know there are clever people out there and it would be great for arts organizations to be able to provide more value in what they do.

Seek Your Place In the Universe (Or At Least the Job Market)

It’s never too early to start planning for the next conference I always say. Well, at least I have been saying it recently as a way to encourage some members of the Emerging Leadership Institute alumni to put their heads together to see how we can address some of the concerns we had last year in the upcoming conference this January.

A few of us had a conference call yesterday on the topic and will be pursuing some initiatives, some of which will make the conference experience more enjoyable for ELI alumni and new participants alike. So if you were thinking of applying for the program, it will be even more worth it next year than it was this past year! Watch the Arts Presenters Website for the opening of the application period.

One of the biggest issues that emerged during our discussions last year was the issue of succession planning. Many people felt they were being overlooked for grooming, if there was any concern about grooming anyone to begin with. Something I have heard mentioned since then is that there seems to be an unwillingness for people to stay with an organization long enough to even be considered for a leadership position, not to mention those who leave non-profit altogether for better pay.

I think we could get into a chicken-egg argument about the situation. Are people leaving because they don’t see any opportunity for advancement in the organization or are people not being given opportunities because the organization doesn’t want to invest time cultivating skills in someone who is only going to leave?

I am not sure what the answer is and I imagine different people and organizations have a variety of factors that motivate staying or going most strongly. In a discussion/interview with Jim Undercofler, now President and CEO of the Philadelphia Orchestra, Drew McManus addresses the desire to pursue a fast track career ladder and the salary arms races in the orchestra world. (Segment 5 contains the pertinent dialogue.)

Drew talks about how there exists a fairly clear predetermined path one should take if they want to be on a fast track to advancement in the orchestra world. The focus for administrators and musicians isn’t on what one has accomplished, but rather how prestigious the organization one is working for is and how to advance to the next stage.

At the same time, orchestras operate in constant fear of losing an administrator to a neighbor and end up paying salaries that may be out of proportion with the value they receive from the manager. Though he doesn’t give any specific examples, Drew suggests that orchestras to provide reasons other than money to reward administrators for staying and “building something spectacular.” I imagine these alternative rewards could be anything from additional training and education to use of timeshares.

The other thing that Drew and Mr. Undercofler allude to is the fact that not everyone thrives in every type of environment. Some people do better in smaller organizations or certain geographic locations and both the managers and boards of directors are ill served by chasing prestigious names over best fits.

Probably the bedrock upon which good succession planning is going to be based is managers learning what type of environments they best fit and boards of directors exploring what alternative benefits to money they can offer. Money has been the measure of value for jobs for so long, people really aren’t in the practice of being creative about employing alternative assets nor are job seekers practiced at considering or even suggesting those options.

King of Crossed Ts and Dotted Is (But Not Much Else)

We are interviewing for a new staff position at work and have gotten a better batch of applicants than we have in the past. I think it might be in part due the fact that I rewrote the job description that was being printed up on some industry job sites to be easier to read than the 40 sentence sans paragraph breaks monstrosity that the computer software generates.

I still had to link to the monstrosity but I think my summary of the job and specific mention about what point in one’s career the position was suited made the process more welcoming and easier to understand. Given that the official job title, recategorized for reasons of “efficiency” some years ago, bears no hint of the performing arts, I am guessing my alterations helped catch the eye of people who might actually be qualified for the job.

Participating in this search process has illuminated some unpleasant facts about being a person looking for a new job.

Since I work for a state institution there are hoops people have to jump through that it wouldn’t occur to most search committees to erect. From the applications we received, I imagine that it didn’t occur to most of the candidates that they were supposed to explicitly jump through them. For example, one of the minimum qualifications (MQ) for the job is willingness to work nights and weekends. Most people in the performing arts would take it as a given that if they listed working on 30 performances annually on their resume, they were showing that they were willing to work nights and weekends.

Unfortunately, Human Resource people having no experience in the performing arts and even some committee members who do have the background look for specific reference to a willingness to work at these times before crediting that MQ.

One of the rules about resumes and cover letters is that they should tell a story about your experience. Naturally, the story you tell about yourself should be one that matches the requirements of the position. If you are highly educated and are applying for a position where you will be working with highly educated people, you may try to talk about your experience in a sophisticated manner. By this, I mean that you might reference how you were personally involved in the logistical arrangements necessary to transport equipment to various venues throughout the community before and immediately at the completion of an event.

You might feel this answers whether you can drive and are willing to work evenings and weekends. From the last 4-5 search committees I have served on, I hate to say that making awkward but explicit statements that you have a license and will work evenings and weekends may be best. Some of the committees I have been on haven’t be in my field or a state institution and I have spent more trying to convince people that all questions have been answered implicitly via the available information than I care to count.

In light of my experience on these search committees I wonder if I might have better served in my own job searches by writing, “I have a driver’s license; I work nights and weekends; I am detail oriented enough to transport the correct equipment for performances to remote venue we don’t own”, instead of trying to signal these things with the sort of example I used two paragraphs ago.

This sort of thing sounds hackneyed and grates against my pride in my writing ability. I wonder how many jobs I might have lost refusing to sacrifice the flow of my prose. (Which is not to say it can’t always use more work.)

I hate to say it, but search committees seem to use picayune points to disqualify applications because they don’t want to do the work of evaluating all of them. The more applications there are, the pickier people seem to get about things like Ph.Ds not listing where they went to high school.

The high school itself never emerges as a criteria for job selection. The person is eliminated because “if they can’t be bothered to fill in all the blanks, how good can they be?” Frankly, when faced with a form from an office supply store that asks what my high school major, minor and degree was and if I have a CDL license for a job that doesn’t require driving, I have to wonder if an employer can’t be bothered to create an application form that is pertinent to the position, how good a work environment can it be? (Happily, the form I had to fill out for my current job was both short and pertinent to the position.)

I should note again that I am not only referring to state institutions in these examples. There are a couple non-profit committees I have sat on that operated similarly. If a creative economy is indeed upon us, I have to think that the only way creativity is going to bloom in companies that use such rigid hiring criteria is going to emerge in spite of these practices. I understand that fear of lawsuits informs decisions to reduce subjectivity in the interview process. But it seems that some people use the structure to abdicate the responsibility to do a thorough job vetting the candidates and finding the best person to fill the position rather than the person best at filling out forms.

Going Down That Forest Path

Being human, it is inevitable that we compare our experiences and progress with others. Whether it is in our personal and professional lives or measuring our organization against others in our community or region, the grass is always greener elsewhere in some respect even if you are on top.

Coveting another’s success will often move you to examine how they obtained fame, fortune, life of ease, etc., in the hopes of replicating the ends by duplicating the path they took.

Some times this works, but many times it does not. There is a story Joseph Campbell tells in a number of his works about King Arthur and his knight’s search for the Holy Grail that has stuck in my head for years. As they begin the quest for the grail, they come to a forest

“‘They thought it would be a disgrace to go forth in a group. Each entered the forest at the point that he himself had chosen, where it was darkest, and there was no way or path.’

“No way or path! Because where there is a way or path, it is someone else’s path.”

This always seemed like a potent bit of wisdom whether one is seeking personal enlightenment, examining one’s career path or running a business. Life is not like a marathon where the path is cleared and marked and progress is easy to measure and compare against others. It is more like that forest.

If you have ever pushed into a forest where a path is not, you often find to your surprise that once you are past the outer layer of entwined branches and brambles, the way through the forest is much clearer. Other times there is more of the same and a swamp to boot. Like the grail search, the distance, location and actual appearance of the goal is unknown.

It is hard to remember all this when you hear about the success others are having, the distance they are covering, the treasure they are finding. It is easy to think you should be using rope because the successful guys are using rope. But their forest passes over a mountain and yours is full with brambles where a machete is more useful. Even if your path takes you through a swamp where a rope might be helpful, you are going to use it in a different manner than those traversing mountains.

I use this lengthy metaphor to reinforce the advice I have issued before about carefully assessing technology tools rather than jumping on the bandwagon because everyone else seems to be doing so. The same goes with programming decisions, marketing plans, construction and pretty much every other choice you may have to make.

In the last few weeks I linked to a video where Malcolm Gladwell talked about how Prego overtook Ragu in the spaghetti sauce market when their research figured out that people’s general preference is for either regular, chunky or zesty/spicy sauce. Now you can walk into the store and have 20-30 choices of sauce from Prego alone. Ragu hired Prego’s researcher in an attempt to catch up and offers a similarly large variety of sauce.

Knowing that Prego met with success and knowing that Gladwell is considered a real smart, insightful guys these days, you may decide he is right and there is no one perfect product for everyone. But is offering a wide variety of arts experiences right for your organization? Is it even within its capacity to execute?

Inspiring stories of success can be great to hear but the strategies aren’t sure things for everyone. The now cliched phrase “If we can put a man on the moon, why can’t we X” only proves that different people with different expertise and different resources were able to put a man on the moon.

And there have been very few attempts to follow that path since.

You’ll Put Me In Thumbscrews If I Donate More? Sure!

The Chronicle of Philanthropy recently reported on some interesting research that has emerged about what motivates people’s giving.

Scholars have found that fund-raising appeals do best when they are crafted around a single gripping image, informing donors about big gifts that their peers have contributed helps expand giving, and holding an athletic marathon – or even a walk over smoldering coals – might do more to encourage donations than a picnic or gala ball.

A quick expansion on these findings and summary of the article- A single picture of an impoverished person was more effective in getting donations than the same picture with stats or a picture with two impoverished people. People who were told that another person gave a large gift just prior to them were more likely to give more, up to a point, than if they were not informed. People will pay more to do something strenuous for a cause than a pleasant activity. One person’s research actually found that people gave more after putting their hands in ice water.

So what are the implications for the arts? Well, first off I should issue the caveat one of the researchers gave, while physical discomfort may be effective for raising money to succor those who live uncomfortable lives, it may not motivate people “…to support an art museum or the Girl Scouts of the USA.” That is actually the next avenue of research in which some intend to pursue.

What the research does suggest is that donors like to have a personal connection with what ever they support. The article mentions penpal programs and an ability to socialize with the beneficiaries can be effective. I know some arts organizations engage in adopt an actor or dancer programs already so that is a possibility.

I remember reading a blog or article mentioning some negative aspects in to these programs though. I have a vague recollection that it had something to do with the performers feeling like commodities. You also run the risk of having some performers, (or pieces of art if a gallery tries this), being more prestigious than others. I know of an acting conservatory that encouraged donors to “adopt” their students and the elephant in the room was often that some sponsored students were in better roles than others or appeared on the more prestigious stage.

One thing in the realm of personal connections I found interesting was the idea that non-profits often underestimated how committed people might be if they lacked a personal connection to a cause.

“Rebecca Ratner, an associate professor of marketing at the University of Maryland at College Park, found that some charities expressed doubt that potential volunteers without a personal tie to the cause could be serious and committed.

“Don’t underestimate how much people care about your organization, even if they don’t have a personal connection to it,” she said.”

One of the things the researchers noted was that people like to spread their money out among a number of causes rather than invest it in fewer causes. They suggested giving people various ways to support a single cause in your organization may be a way to tap into this inclination.

“A donor who supports a single charity by sponsoring a child, paying for school supplies, and supporting advocacy may feel more satisfied than a supporter who gives the same amount to a single program within the organization…”

What seemed to be a core concern for all donors is that an entity in need was realizing the fullest benefit possible from their giving. People would rather have a program inefficiently use their money than to have it devoted to overhead like administration and marketing.

Running Around Art Museums

After spotting a mention of the list in a New York Magazine book review of economist Tyler Cowen’s new book, I searched Cowen’s blog to see if he had included his tips for visiting an art museum there. (Presumably the list is in his book, too.)

The entry appeared about two years ago. The impetus for writing on the subject, a post on Two Blowhards blog, actually has some interesting commentary about different people’s styles for moving around a museum.

Cowen’s post is a little more pragmatic attempting to strip away any pretense in one’s relationship to the art itself.

“A key general principle is to stop self-deceiving and admit to yourself that you don’t just love “art for art’s sake.” You also like art for the role it plays in your life, for its signaling value, and for how it complements other things you value, such as relationships and your self-image. It then becomes possible for you to turn this fact to your advantage, rather than having it work against you. Keeping up the full pretense means that you must impose a high implicit tax on your museum-going. This leads you to restrict your number of visits and ultimately to resent the art and find it boring.”

As cynical as it may sound, it might be the most honest way of approaching art, be it visual or performing, that I have heard. I have yet to attempt embracing this view in practice.

He offers a couple suggestions about experiencing visual art that can make the encounter interesting for novices including trying to decide which work in each room you might take home and why and going with other people to see it through their eyes.

He also gives people permission not to like what they see noting that many museums display “large numbers of second-rate paintings by first-rate artists. Try to find them. Don’t think it is all great, it isn’t.”

A museum probably wouldn’t be well served by having docents pass these last bit of instructions on to tour groups. Some of the other exercises he and other suggest would probably make the experience even more engaging. Intimating that each work is more masterful than the last is probably confusing and ultimately alienating to people who are pretty sure it simply is not so.

Handing Out Playbills Opening Night–$18.77

The Independent Sector recently published a report on the value of volunteer time. It turns out that it is $18.77 an hour as of 2006. A chart on the webpage calculates the value of volunteerism since 1980. (Rather depressing to see that for much of my life, my labor was worth a whole lot more than I was being paid.)

There is also another chart that breaks down the value on a state by state basis. These numbers are in 2005 values since the state reporting lags the Federal reporting by a year. It turns out that Washington D.C. had the highest value at $27.44/hour. I am guessing the salaries of all those politicians, lobbyists and lawyers skews the results a little.

These numbers can be useful in reporting the value of volunteers to your organization. However, as the report notes,

“the value of volunteer services can also be used on financial statements – including statements for internal and external purposes, grant proposals, and annual reports – only if a volunteer is performing a specialized skill for a nonprofit. The general rule to follow…is to determine whether the organization would have purchased the services if they had not been donated.” (my emphasis)

Another guideline to note is that people donating their time to perform the specific skills from their profession can be valued higher than the general average, but only if they volunteering those specific skills.

“If a doctor is painting a fence or a lawyer is sorting groceries, he or she is not performing his or her specialized skill for the nonprofit, and their volunteer hour value would not be higher.”

All the information is included on a single web page with links to the appropriate sections of the Bureau of Labor Statistics and Federal Accounting Standards Board for those who are interested in learning how to calculate the value of volunteered hours more precisely (and legally).

My thanks to Grantstation Insider for the scoop.

Worthy Ideas

I have been coming across a lot of interesting information lately. It’s just that very little of it is pertinent to arts management. At least, not in a way that my brain has been able to perceive connections.

As a believer in the need to expose ones mind to myriad ideas in order to stop thinking about work and day to day concerns all the time, I will step out of the usual theme of this blog and suggest some thought stimulating material.

In this case, I would like to point you to the TED website. They hold an annual conference where they invite thinkers and performers who have something interesting to share. Every week they post need video of sessions that were conducted during the conferences.

I have been checking a couple out each week for a month or so now and can attest to the quality of thought being presented. I hate to admit it, but I haven’t watched any of the performances yet because so many other topics are so compelling.

The videos are only about 20 minutes long so they fit a lunch break or short quiet moments you might be able to grab at home.

Among some of my favorites of the ones I have watched thus far-

Charles Leadbetter talking about creativity.

Sir Ken Robinson discussing the problems inherent to removing creativity from education (very funny guy)

Seth Godin and Malcolm Gladwell talking about marketing and answering unrealized needs.

Now granted, some of the above talks will cover areas of interest to people in the arts. But I was also intrigued by-

Barry Schwartz talking about being overwhelmed by choices. An interesting supplement to Gladwell’s praise of offering more choices and Godin’s discussion of how people are so bombarded with advertising, they tune out.

Steven Levitt talking about why crack dealers still live with their mothers.

Peter Donnelly discussing how, when even mathematicians are mistaken about statistics, the layperson can make enormous errors in believing them. (A caution to us, perhaps, about the validity of survey data.)

Hope you find something that fires your imagination and interest.

The Local Doesn’t Get Local Work

Interesting developments in Buffalo, NY coming to me via A Poor Player blog. Facing a large deficit, the management of the Studio Arena took a number of cost cutting measures including eliminating 14 positions and reducing the number of designers for each show.

They also decided to collaborate with local performance groups and present two of their productions as part of the Studio Arena season. This is the type of thinking I, among others, have encouraged performing arts groups to engage in– partnering up rather than competing.

There was a little catch though that anyone seeking to follow my encouragement should heed. These partner organizations were comprised of non-union actors and the Studio Arena is an Equity house. Tom Loughlin who write A Poor Player includes links to three &nbsp stories about the conflict between Studio Arena and the Actors Union to provide the back story. (All Acrobat documents)

The theatre and union eventually came to a resolution and arranged for the non-union groups to be paid according to the lower LORT D payrate rather than the LORT B rate that the Studio Arena usually needs to pay actors at. The non-union actors will have the option of applying for their union cards after the performance runs are complete.

In his blog Tom raises some issues the newspaper articles don’t, issues I suspect won’t be unique to the Buffalo area. He feels that local Equity actors have never been able to win with the Studio Arena. He points out that the regional theatre movement was started with the idea that local actors could find employment. Instead, actors from New York City were hired with few local actors getting more than token smaller roles. (A long time trend I recently noted.)

Now, in tighter financial times you might think local actors would see more employment given that there is no housing and transportation expenses to pay. Instead, Tom says, the local Equity actors are being skipped over in favor of even cheaper labor from non-union actors.

The whole concept of partnering on efforts remains a good one. I hate to have to qualify my feelings in the context of this incident by adding: as long as it is done with the intent of strengthening all those involved rather than circumvent obligations. There is no evidence that Studio Arena sought to exploit perceived loopholes other than the suspicions people have about its motivations.

As one of the articles notes, union membership has always been a mixed bag for actors hindering opportunities as much as facilitating them. With an increasing number of theatres finding themselves on financial unstable ground and the Studio Arena precedent, I wonder how many more concessions Actors’ Equity might find themselves making in the near future.

With the movie studios calling for an end of residual payments to writers, actors and directors, it looks like some tough years ahead for union members on many fronts.

Playing with Reality

There was an article on Salon.com yesterday that tickled the edges of my intuition a little. It was one of those things that I wasn’t sure about the applications to the arts but seemed to bear watching and considering.

The article was about a woman who develops Alternate Reality Games where they propose “What if” scenarios and use the combined brain power of participants to play the situations to help predict what might happen. In a “World without Oil” scenario, not only did people talk about where they would acquire resources and how they would go about their lives, “document[ing] their imagined scenarios in blogs, Flickr photos, YouTube videos, and podcasts,” some people actually took action and planted gardens and converted their vehicles to run on bio-diesel.

The concept was used to hype the release of a Microsoft game and political action groups have made appeals to members/readers to help sift through large government documents. Darker applications have occurred to some who have begun exploring how the structure could be used to manipulate the public or use large groups for surveillance activities.

On a less somber note, the article mention flash buying mobs that have formed where 100 people will show up at a store and commit to buying products if they are given deep discounts. I know a lot of arts organizations who would readily extend discounts if that many people would pop up at their door.

While the temptation to use this sort of thing to manipulate the public may be great, I was thinking of something along the lines of leveraging collective brain power to discover how altering practices may make attending performances and exhibits more enticing. How to do it effectively rather than as a hi-tech survey, I don’t know.

Partnering with a company so they will include your organization in one of these souped up scavenger hunts is probably also counterproductive. No matter how entrancing a performance or gallery show is, the participants’ attention will be on gathering information. God forbid they decide they have gotten what they need in the middle of a performance and then head for the doors.

It would be fascinating to see if some sort of performance work or even a theatre facility could be created in this manner. I am not talking about creation by committee, which tends to generate awful results, but rather tapping into the collective knowledge to do research on a time period or on architectural features that work. I imagine people sending video and pictures of weaponry and costumes to a creative team. Or perhaps they send images of hallways, door knobs and light switch placements that work well in buildings.

Mayoral Support of the Arts

Last month, the U.S. Conference of Mayors passed four resolutions regarding the arts.

The resolutions, which may be found on pages 7-10 of the Acrobat document were (my emphasis)

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors supports the conclusions of the Arts and
Economic Prosperity III study and urges mayors across the
country to invest in nonprofit arts organizations through their local arts agencies
as a catalyst to generate economic impact, stimulate business development, spur urban renewal, attract tourists and area residents to community activities, and to improve the overall quality of life in America’s cities.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors urges mayors to consider these recommended arts policy strategies to help stimulate private giving to the arts and arts education in America.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors urges mayors to build partnerships with their local arts agencies and other members of the arts and humanities community in their cities to proclaim, to participate in, and to celebrate the month of October as National Arts and Humanities Month.

NOW, THEREFORE, BE IT RESOLVED, that the United States Conference of Mayors reaffirms its support of the National Endowment for the Arts (and specifically the valuable Challenge America program), National Endowment for the Humanities, and the Office of Museum Services within the Institute of Museum and Library Services and calls upon Congress to restore full funding for these agencies in the FY’08 appropriations bills.

Now granted, these resolutions aren’t binding in the least. That doesn’t mean you can’t use it to your benefit though. Plug your mayor’s name (or city) into the search field in the upper right hand corner of the web site to determine if your mayor is a member of the conference. Then contact his/her honor and congratulate them for joining with their colleagues in ratifying these items and provide suggestions on how you can collaborate.

The better prepared you are with your proposal and the more unity you can show with other arts organizations, arts councils and even chambers of commerce, the more effective I imagine your efforts will be. It doesn’t matter if your mayor voted for the resolution or not, as noted in an earlier entry, if you give him/her an opportunity to look like a good person, there is a good chance of success. Of course, the better the local economy, the better your chances of getting direct financial support from your city.

Getting the mayor to take these resolutions to heart and advocate on behalf of the arts community to businesses and other governmental entities may end up being of greater value than what the municipal budget could provide.

The these four resolutions were submitted by the committee on tourism, arts, parks, entertainment and sports. Unfortunately, the Conference of Mayors website only lists the committee chair. It would be interesting to learn who else serves on the committee since the citizens those mayors serve would have a greater claim on those politicians to step up to their convictions.

If An Actor Forgets A Line And There Is No One to Hear The Silence….

This being my 500th entry, I thought I would wax a little philosophical.

Back when I was actually taking philosophy in college, I was always intrigued by the basic idea of what it is that comprises identity. Generally, the concept is introduced with a question like-If your arm is chopped off and replaced with a prosthetic, are you still the same person you were before? Then what about a leg? The questioning goes on removing and adding body parts to start the conversation about how much has to be removed before you are no longer you. Accompanying the question is also the idea of whether the loss of certain senses changes you since you no longer experience the world in the same manner.

The final examine for the course challenged us to compare what different philosophers would say about the identity of crew members on the Star Trek television shows given that the process of “beaming down” demolecularized and then reconstituted them.

Sure it sounds strange, but the essential questions of identity come up quite often in conversation on many topics. Certainly, it emerges all the time in regard to art. One of the first questions most arts students are asked explicitly or implicitly is what is art? One of the initial separations people try to make is between art and craft and then pare their definitions down little by little hoping to find that one defining element wherein art resides.

Given that a pieces of clay shaped into water jugs by Incan potters 500 years ago are enshrined as art objects in museums and private collections, people are often uneasy making definite statements about the difference between art and craft and never get beyond that point.

If distilling the elements of art were so easy to do, someone would mix it with the ingredients of quality, bottle and sell it.

If things do get bogged down or boring during your debate about art, you can always introduce James Joyce’s idea that all the art we see these days, including Norman Rockwell’s paintings, is pornography.

The truth is, seeking the ingredients of art can be just as fun as boldly walking into a room and accusing Norman Rockwell of being an arch-pornographer.

Go into the rehearsals for a new play and try to figure out when it becomes art. Does it happen during rehearsals? Does it happen on opening night? Does it happen some 10 days into the run when everyone settles into their stride? Does it happen at different times for different actors? Has the set and lighting always been artistic from the start but the show doesn’t become art until the acting ensemble integrates itself with these elements?

Was art created the moment the platonic ideal of the show coalesced in the director’s head? Since performance is meant to be experienced by others, is it not validated as art until someone has witnessed it?

If the performance is awful, was art created? Given that the work of many visual artists wasn’t appreciated until after their deaths, art can obviously exist independently of perceived quality and value.

Similar criteria can be applied to paint brush strokes, musical notes and poetic phrases.

Engaging in this sort of speculation with a light heart can make an arts experience enjoyable and I daresay will sharpen one’s perceptions as one endeavors to spot the point at which the ingredients transmuted into art.

Now some may think that coming to these realizations is a great argument for the teaching of philosophy. I should note that I believe I got a C+ in the class and that was probably mercy on the part of the professor. At some point, the lessons started to sink in and make sense in the context of the world at large.

Hmm, I wonder if I can discern the point in my life when the knowledge finally turned in to comprehension….

Rising Need for Non-Profit Lobbying

Last month Barry Hessenius did a rather lengthy entry on his blog regarding lobbying for non-profits. I haven’t seen any mention of it elsewhere and felt it important to call attention to some of what he mentions.

Hessenius recently completed his book, Hardball Lobbying for Non-profits, so the topic is fairly close to his heart and thoughts. His thesis essentially is that like it or not, lobbying and the expenditure of money that accompanies it is absolutely necessary to maintain stable governmental funding and legislative support. There are plenty of other causes as worthy as yours out there so success on an emotional or logical appeal is going to be less likely to succeed. And if the other worthies bring money into the picture, the job becomes that much more difficult.

“Rather than acting like a $160+ billion a year industry, the national nonprofit arts field has ceded the power of its economic clout by its failure to engage in serious advocacy and lobbying efforts in comparison to other special interest groups.”

Contrary to what you may believe given the amounts involved in the recent campaign financing and lobbying scandals, he states that it doesn’t take that much money to effectively lobby legislators. However, it would behoove the industry to have a well-organized and funded lobby apparatus in place at all times keeping its interests on law makers’ radar at all times.

The worst thing that can happen, Hessenius says, is to be in the position of trying to marshal your forces in times of funding and legislative crisis. Many performing arts people are familiar with the maxim, “cheap, quick, quality, pick two” so the benefit of financing a consistent effort can be apparent.

Personally, I’d as concerned about getting my money worth from the lobbyist as I am from the legislator. I suspect that there will be a steep learning curve from mistakes made initially. Much of what he says makes sense. Organizations are urged to create a Crisis Public Relations plan in advance because there is little chance of manufacturing an effective one during one.

Hessenius says he is going to try to create the lobbying machinery for all non-profits, regardless of urban, suburban or rural setting. I don’t know what his exact plan is, but he wants to do advocacy and lobbying workshops across the country and explicitly asks for his readers’ help in arranging and hosting them. If you are in a position to help him out, read over the entry and contact him.

**He says to email him a reply to the message but there is no email listed which makes me believe he was referring to the fact many have the column automatically emailed to them. If you really want to participate, perhaps contact WESTAF which hosts his blog.

And A Puppet Shall Lead You

A lot of bloggers, myself included, talk a good deal about engaging audiences, being relevant to the community and getting people to be less passive participants but we rarely point to any examples that work.

You may not agree with their politics, but Bread and Puppet does all of these things pretty well. They are completely dedicated to doing all the things I have mentioned along with keeping art accessible to all. They have been doing it for about 40 years and until 1998, had tens of thousands of people showing up to an unadvertised annual event to participate.

Now granted, it can be easy to get people interested in what you do when they see an immense puppet hovering in the tree (third photo). And the lure of great homemade bread with garlic aioli can’t be underestimated.

They get people involved with the performance of their pieces. During the summer they have shows every Sunday that are rehearsed with members of the community on Saturday.

Back when I was an undergraduate the theatre department at my college had Bread and Puppet come in to get the students involved in a performance. I couldn’t help but be impressed by the costuming and scale of the puppets we were taught to manipulate. I still remember it quite clearly even though it was (mumble) years ago. I also recall how flexible company founder Peter Schumann was with his vision when the number of students who showed up was less than the amount he requested.

So the lesson here is to hone your papier mache and giant puppet manipulation skills, right? Well no. That is their core competency. They are good at it. Chances are you will look foolish if you aren’t. Better to say the lesson is to find a way to tell your community “this is what we do well, come join us in doing it for a day or so.”

Yes, it isn’t appropriate for everywhere. Yet this might be one of the few suggestions I have made that favors the smaller arts organization with more direct ties to the community over the larger ones with the resources to implement new technologies. Getting things rolling might be as simple as an open house with activities. Though I suspect with so many other options available to people, it will take greater cleverness and long term effort to see satisfying results.

I can be pretty dang certain that it will also take an unflinching dedication to the ideals of your effort on the scale of Bread and Puppet’s to realize success. Strange as it may sound, people seem to respond. Bread and Puppet has an apprenticeship program in which they promise apprentices hard work for no pay and a month of sleeping in a tent. Currently, they have filled their 35 apprentice slots for this summer and have a waiting list.

I did plenty of suffering for my art in squalid conditions that didn’t seem to phase me when I was younger. From the description of what the program is not in an attempt to dissuade those with an incorrect understanding of the program, it appears that more than just young students are looking to participate.

I know we would all love that sort of zeal from our employees, audiences and admirerers.

But Do You Get A Gold Star?

Terry Teachout had a piece in the Wall Street Journal this week about Goldstar Events, a ticket discounting service which is apparently helping to fill lots of empty theatre seats with a young, diverse crowd.

The downside for those who might be slavering for anything to get butts in the old seats is that Goldstar only serves a handful of major metro areas. However, convention and visitor bureaus in cooperation with chambers of commerce in midsize and smaller cities might have the resources to replicate the service. (Those in the aforementioned larger cities who use the service, let me know what you think about it!)

As a marketing tool, Goldstar looks to be doing all the right things in terms of timing of information distribution, ease of purchase and follow up surveys that are used to improve the service.

I am a little dubious about the long term value for performing arts organizations. Teachout notes that the people who use the service “Feel little or no ‘sense of obligation to support important arts and cultural institutions with ticket dollars.'” This makes me suspect that the decision to attend is price sensitive and may be absent any aversion about trying something new at the regular price. If the Goldstar members view it as a bargain night out rather than an introductory price that reduces risk, there may never be a conversion of these people to regular ticket buyers.

Certainly, 200 seats sold at $10 is more sustainable over the long term than 200 empty seats. Over time it is still going to mean a greater dependence on fundraising if $10 becomes the new norm.

I use $10 because Goldstar advertises tickets at the price of a movie. In a study Next Generation Consulting conducted for the Arts Council of Indianapolis, they found that people in the under-40 group is willing to pay an average of $22.19. (which may be different in your locality based on cost of living differences). There is certainly an opportunity to charge more than $10. But if people are getting emails listing movies and live performances for $10 side by side with yours listed at $22, you may feel some pressure to reduce your pricing.

Ultimately, I think it is a mistake to get into a pricing war with competitors because I have never seen any evidence that loyalty was connected with price. You can’t build a relationship with pricing.

If you are considering getting involved with a service like Goldstar but aren’t willing to invest the time in creating an atmosphere that builds a relationship with the people showing up at your door, you might as well not even get started with the service. These folks have different expectations than do your long time supporters. If anything is going to change the absence of feeling obligated to support an arts organization, it is going to be the development of a relationship.

In an earlier entry I cited some findings from Next Generation Consulting that provide a good place to start when trying to figure out how to effect these changes.

Thanks to Theatreforte for featuring the link. I knew Terry was writing the piece, but didn’t know it was available online.

The Employable Complete Human

By way of Arts and Letters Daily is the text of National Endowment of the Arts Chair Dana Gioia’s graduation address at Stanford University.

He uses the apparent controversy that he wasn’t a big enough celebrity to address the graduation as a springboard for discussing the decline in appreciation of the artist, scientist and intellectual in the country over the last 50 years. But he doesn’t lay the blame entirely on popular culture and technology–

“Most American artists, intellectuals, and academics have lost their ability to converse with the rest of society. We have become wonderfully expert in talking to one another, but we have become almost invisible and inaudible in the general culture.”

While he does engage in some lengthy nostalgia for the way things used to be, I think he makes a valid point about the role of culture in general when he comments, (my emphasis)

“The role of culture, however, must go beyond economics. It is not focused on the price of things, but on their value. And, above all, culture should tell us what is beyond price, including what does not belong in the marketplace. A culture should also provide some cogent view of the good life beyond mass accumulation. In this respect, our culture is failing us.”

I liked how he addressed issue of the disappearance of the arts in schools. He supported up his claim that arts classes don’t train artists, but rather create “complete human beings” by noting that people will need the skills they confer in the emerging creative economy.

He also mentioned that studies in civic participation were showing the emergence of two types of groups, those who sat entranced before their televisions, computers and game consoles and those who balanced these things with exercise, charity work and greater social engagement. What appealed to me in this argument was the evidence that- 1) The numbers show that these behaviors are not specific to education, geography or income so everyone is equally able to participate; 2) The elements that defined what group you tended to be in were reading for enjoyment and participation in the arts.

What I appreciated is that this approach takes advantage of the underlying sentiment of the current “get up, get out and do something” well-being campaign you see a lot of these days to bolster the arts make the whole person argument. Since there has been a feeling that the arts may not be best served by advocacy stressing economic benefit, it was important to provide additional support alongside the future employability point.

As he drew his speech to a close Gioia urges the graduates to be cognizant that while the graduates may have spent a lot of time playing and socializing on their computers, their lives were balanced by intellectual rigor. He notes that this equalizing presence they may have taken for granted will now be absent from their lives upon graduation. They will be entirely responsible for how actively they live their lives.

No Special Grace (Alas)

I was having a conversation with a friend from a previous job that brought up a few questions for me about what motivates people who work in the arts to attend arts events.

This gentleman was assistant marketing director and then marketing director for a theater at which I once worked. He eventually left to work for another marketing company, formed his own company which was acquired by another and is now a partner in that combined company.

In the same period his wife has been phasing herself out of a career in which her services were in high demand and is trying to earn her Actors’ Equity card. A couple years ago they both traveled to Scotland, young children in tow, to perform at the Edinburgh Fringe.

My friend tells me he hasn’t gone to see a show at the place we worked or almost anywhere else in years because of the ticket plus babysitter costs. This is a barrier to attendance that is commonly cited so there was no surprise in that.

What I was thinking as he told me was that if a guy who was paid to convince others that there was value for them in surmounting this barrier is unwilling to attend, how much harder is it these days to appeal to those without any background in arts attendance at all.

Granted, there is the element of his daughters’ youth that has to be factored in as well. Arts person or not, there is a necessity of child rearing that must be heeded. He gave the impression that he might be attending events more often now that his girls were getting older. It will be interesting to revisit the topic in a couple years to see if he did indeed start paying to attend shows more often.

I make the specific qualifier about paying to attend because he has been attending the shows his wife performs in using the comp tickets she gets. This fact spawned another train of thought that does not reflect on my friend’s practice, but is something I have observed in general.

I have known about 20 people in the last 15 years who haven’t been able to make the philosophical transition from starving artist to paying member of public. They got used to paying $5 or getting comps when they were students and/or starting out and years after won’t attend a show unless they receive the same treatment. In some cases they appeal to some pretty tenuous connections with people they only talk to when they want tickets. At least once a year I get a call invoking the name of someone 10 years gone.

I am betting some of my readers know these people. I am also willing to wager that some of them are pretty well off and put their ramen eating days behind them or worse, are successful professionals in the industry and feel their importance earns them free admission. (I have to confess, much to my chagrin every year I am sent two season passes to a theatre based on my theoretical importance. I am typically too busy and embarrassed by the idea to attend more than once or twice a year.)

I don’t know that this type of behavior is necessarily solely endemic to the arts rather than just being a component of a personality type. I am sure there are people who expect free food when they return to a restaurant where they once worked. Personally, I would prefer the problem to be personality related than to think that a lot of arts people are parasitic jerks.

The problem with this answer is that it provides more evidence that us arts people just like everyone else. If a guy who has performed and worked in theatres for over a decade leaves the performing arts world and has as hard a time motivating himself past to attend as the couple next door, maybe the arts aren’t a calling for a special segment of the population.

Frankly, I hate to have this sort of pessimism creep into my world view. The idea that being part of the arts confers a special grace and nobility makes being flat broke a little more tolerable. (It also dovetails nicely with a Catholic upbringing replete with tales of suffering saints.) And even though I am in administration, I feel the phrase “run arts like a business” robs it of some value.

I have come to realize that this grace and nobility isn’t the sole providence of those working in the industry but rather can be shared among all those encountering it. (Which is not to say that a dirt poor existence doesn’t sharpen the senses and appreciation of those who are receptive to experiencing art!) Partaking of this grace and nobility as a suffering poverty stricken artist in your youth certainly hasn’t earned you comps for life. You can’t be part of the in-crowd forever. One day you have to join the great unwashed and pay for your tickets.

Hard Work Getting Those Grassroots to Grow

I have been hearing Americans for the Arts’ “The Less Arts Kids Get, The More It Shows” PSAs on the radio lately. Inspired, I went to the website trying to see if they had any banner ads that I could put on my organizational website when I announced my new season. I looked under all the tabs, including resources, get involved and join us. I noticed there were bumper stickers available so I sent them an email asking about web images and floating some ideas.

That was two weeks ago and I still haven’t heard from them. I intended to make a tongue in cheek post about how if I was a 20-something, I would probably simply appropriate the image from their website, photoshop it into something usable and use it in a video I posted on YouTube.

However, upon returning to the site, I noticed a link about becoming an official campaign partner. Since the list of their partners is mostly state and local arts councils, I didn’t think that applied to me. I only wanted to toss up something on my work site to show my support.

It turns out that is exactly what I was looking for. If it wasn’t for my curiosity, I may not have discovered that fact even after following the link since it isn’t until page 3 that you learn you can apply to get the logo for your website and newsletters for free.

Frankly, it seems like a lot of impediments for individual arts organizations to show their support. I can see from the structure of their campaign that they want to provide some exclusivity to the state and community arts partners who paid to participate in the effort. But I think it would all really be effective if members of the community saw the logo on webpages, brochure and program book so often that they automatically began intoning “The Less Kids Get, the More It Shows,” every time the word Art came up in conversation.

In spite of what I feel are missteps, I want to encourage everyone to think about filling out the application as a general level partner and placing the logo on your website as you begin adding the events of your next season.

If you run/host arts classes or have youth arts organizations who rent your facilities for recitals/performances, think about posting a big sign where parents dropping of their kids can see it thanking them for getting their children involved in the arts. Maybe list some of the benefits for their kids, success stories, and maybe how to get a window sticker.

And you know, if you are a passionate twenty-something (especially at heart!) who loves the arts and you are moved to create a video on YouTube…

Bigger Source of Pain- Hamlet vs. Dentist

They have probably been advertising it for a long time now and I have been ignoring the content of the commercials but I just realized that Oral-B has been promoting one of their tooth brushes as having an on board computer.

My first thought was that the thing was going to report my brushing habits to my dentist. (Avaunt thee, traitorous dental implement!)

The truth is, no matter how high tech his practice becomes in its information collection and interpretation, my dentist won’t be terribly effective if he doesn’t have a good bedside, or in this case, spit sink side, manner. Sure he may have lots of patients. But dental visits are the cause for a lot of anxiety as it is. If his manner is a contributing factor to people delaying a return visit, he is failing the purpose of his profession. (Unless we are to believe Little Shop of Horrors)

I am sure you see where I am going with this. I can easily foresee that the use of RFID chips or something similar in the future will allow arts organizations to capture more data about audiences, especially those who walk up to a performance, than ever before. But performing regression analysis on the demographics attending each performance is only going to go so far in cultivating relationships with people.

It certainly isn’t going to tell you a person is on crutches and should be diverted to another door before they arrive at the main entrance so they don’t have to hobble all the way back. A well trained house staff will tell you these things after they have attended to the patron’s needs.

Dentists have a much higher barrier of entry to overcome than arts organizations do. (Though some people have a better sense of what to expect at the dentist.) There is no reason not to aspire to providing the same level of reassurance and comfort that a dentist office needs to extend to make their customers comfortable.

Joshua Bell Experiment Issues Discussed

Via Americans for the Arts ArtsBlog is a three part discussion about Joshua Bell’s experience playing anonymously at a Washington, DC train station back in April.

The three parts were actually recorded on the same day but have been posted periodically on the Polysemy Woodshed podcast/blog page. (Links: Part 1, Part 2, Part 3)

Their discussions were some of the most thoughtful on the event that I have come across. The participants tackled a lot of the same issues about respect and recognition of talent, appropriateness of venue and curiosity of the children that I and others who have blogged on this topic have.

Among the specific ideas I found intriguing was the concept of an agreement existing between the performer and listener. Another was comments in part two by one of the participants where she talks about how discouraging it was that people walking by Bell seemed determined to ignore him. A short time later she acknowledges the common practice of tuning out information that is not immediately pertinent when she admits that she has only just noticed there were a lot of birds singing in her backyard and she has no idea if they have recently taken up residence there or if she has been tuning them out for a long time now.

The idea that you have have to have a frame of reference of some sort to assist your evaluation of art also came up in relation to art appearing in familiar and unfamiliar situations as well as simply having had enough prior experience that you can make a deliberate choice between stopping or walking away.

Part of the allure of Joshua Bell, one commenter argues is that there are a series of actions one engages in prior to attending a performance that create a sense of excitement and anticipation. Having circumvented these preparatory stages by appearing unannounced in a train station, Bell divested himself of much of the framework that make his performances so valued. He became merely a good violin player in the subway.

For those of you who recoil at the idea that Joshua Bell has much less value unannounced outside the symphony hall as he does inside let me point out that the U.S. dollar has no value outside what we invest in it. It is not backed by gold or silver–just belief. Print the exact design of a dollar bill on the exact same paper using only black ink and it is worth only the paper it is printed on. Add the blues, greens, yellows and reds and suddenly it is worth a bit more. It isn’t perfect analogy but in the same manner do tickets, clothes, dinner arrangements and nice performance halls contribute additional value to Joshua Bell.

As those discussing the situation point out, all these ancillary elements that enhance the value of the experience in our minds don’t actually improve the art. They are just things we as attendees have convinced ourselves are important to improving our receptiveness and enjoyment of the event.

One of the people talks about Matt Haimovitz who looked be one of the next great concert cellists but gave it all up because he felt he was disconnected from the audience and instead started playing in rock clubs, ice cream parlors and malls.

As the third segment ended, they pondered whether it was worth having orchestra musicians busk from time to time in the hopes that some ideas about how things might be changed to reach the man on the street would emerge.

I am not quite sure if there will be another installment or not. Each episode didn’t really indicate either overtly or imply by incomplete discussion arc that there would be additional sections posted. Since each segment was posted in two week intervals, I may just have to wait a couple weeks to find out!

Consider the Source

We all know (or at least suspect) that when you survey a group and allow people to reply if they are moved to do so that you will generally get responses at either end of the spectrum and not many from the middle. People will really only go to the trouble of filling out a survey if they love or hate the survey subject.

Over on Salon.com’s Machinist blog, they dealt with the same issue with online rating systems like TripAdvisor, IMDb and Amazon.com. (Read the comments section on the entry for a lot of other insight into other weaknesses in these rating systems.)

“To see how an Amazon star-rating compares to society’s “true” opinion, Hu, Pavlou and Zhang conducted their own survey of one product, singer-songwriter Jason Mraz’s 2005 album, “Mr. A-Z.” In a survey of 66 college students, about two-thirds gave the album three or four stars. There were also a bunch of twos, some ones, and very few fives. On Amazon the picture is completely different. More than half of reviewers judge “Mr. A-Z” a five-star CD, while there are only a small number of threes, twos and ones.

Pavlou explains the lovefest by citing a specific kind of response bias, what he calls “purchasing bias.” In order to review something, you must have already purchased it. But people buy stuff they think they’re going to like — that’s why they buy stuff…Purchasing bias, Pavlou points out, is related to the price of a product; a higher price reduces the probability that someone who is unlikely to enjoy a product will buy it and review it anyway….If the Jason Mraz album was $200 rather than $11, then only die-hard fans would buy it and rate it, skewing its average review higher…The more expensive a product, Pavlou says, the more you should discount its high reviews.”

The article talks about a company called Summize which is translating all the star ratings into a thermometer bar like this one for the aforementioned Mraz album. Clicking on the various colors representing the good, bad and ugly number of ratings gives you direct access to the reviews with those ratings. Seeing all the reviews of each star category together rather than interspersed with ratings of other stars aids a little more in decision making. It can also reveal if marketing departments have tried to seed in good reviews at intervals when comments with similar syntax and spelling errors pop up side by side.

As the entry also points out, considering the source is still paramount when dealing with critiques. A reviewing site called Yelp allows you to cross reference reviewers with other reviewers of similar minds to evaluate if you share their taste and thus, have a higher degree of confidence in their opinions.

Refining software to compare our taste to those of others for us is what Web 3.0 is projected to be all about. (Web 2.0 is user generated content like blogging, Wikipedia, YouTube.) It is speculated that the next generation of web applications will search the internet for what we want and like a TIVO, will gradually learn what our preferences are in order to make suggestions. Presumably, we will be able to trade these specs with loved ones to aid them in Christmas shopping for us.

I imagine that as with Tivo, advertisers will be scrambling to figure out how to position their products in ways that the next generation of search agents will suggest them to consumers. (I am guessing they will pay software developers to have the agents favor them.)

The potential good news for arts organizations is that even if they don’t try to be manipulative in the type of Metawords they use in their web design, the artificial intelligences of the search agents may inform their masters that they have a high degree of confidence that they will enjoy a performance based on the years of criteria the agent has indexed even though they have never gone to see a show before.

I am sure that large corporations will see to it that software is developed enabling the agent to inform the arts organization website that this is the first time its master has purchased tickets to a show allowing the arts organization to offer great seats at reduced prices and perhaps flag the purchaser to receive free background information about the show and special attention by the front of house staff.

If the companies that develop these agents are smart, they won’t allow the users to be so specific in their criteria that they close themselves off from seemingly out of left field recommendations synthesized by the agent based on a profile it has compiled.

Truth Inside a Sumo Dohyo

I am beginning to worry that people are losing a sense of curiosity and are becoming more risk averse about things with which they are not completely familiar.

I went to see a sumo tournament yesterday and really loved it. The matches progressed surprisingly quickly for all the ritual involved (40 men in single elimination in under three hours, including intermission, and two trophy presentations.) The sense of theatre was appealing to me as well. There was none of the outrageous boasting you find in professional televised wrestling. Except for one man, there wasn’t much flexing and scowling.

Most of the intimidation was accomplished by steely glares, little gestures when slapping oneself and the amount of salt thrown into the ring. None of this was too subtle for the audience which ooohed, aaahed and applauded in approval at the gestures. It is rather amusing to conclude a wrestler did not make good on his boastful salt tossing when he is quickly ejected from the ring.

My concern about the degradation of curiosity was based on the low attendance at both days of the tournament. Even though I wasn’t involved in the effort at all, true to my background, I worried about how much money the businessman who spearheaded the effort might have been losing. They attributed the low attendance to the fact that there were no men from the state wrestling. I will say that despite the fact there are a lot of Japanese here, they only comprised about half the audience with Caucasians, Polynesians, Filipinos and some Mongolians (a number of the wrestlers were Mongolian) making up the rest.

Even though I often grumble that people are more interested in sports than the arts, I was rather dismayed by the attendance. Posters for the tournament went up 6 months ago. I was actually relieved to find out the contest was in June because our performance schedule was so busy back then. Three months ago a local man who had attained the pinnacle rank of Yokozuna returned to promote the event and has been talking it up all over the place.

Of course, last week there were all sorts of stories in the media about the event. I was excited to be attending and read up about the sport on the event website which included a short introductory video. The result was that I actually spent more on tickets than I had intended because I wanted to be closer to the action.

As you might imagine the real source of my dismay isn’t my empathy for the event producers. It is that attendance was so low despite all the media promotion, the personal support of a man who is viewed locally as a hero and the readily available background information that has some bad implications for my programming which isn’t backed with the resources to provide all that.

Part of my surprise is derived from the fact that sumo has had no place in my life. Though it isn’t as big as soccer, baseball and football, there are a few clubs in the state. I would have expected a more general familiarity to pose less of a barrier to attendance.

It has been about 13 years since the last tournament was here, but with the Yokozuna making a lot of public appearances, I would have expected a buzz of people reminiscing about attending or missing out the last time. Perhaps what I saw this weekend was the best of what the local environment can generate. Perhaps even fewer would have attended had the event happened on the East Coast.

I being to see why some organizations are casting local celebrities in shows. Even though most people wouldn’t have personally known a local sumo competitor, the fact that one shared common experiences and knowledge with a wrestler can be enough motivation to participate in an unfamiliar experience. All it takes is a handful of other people who have also never met the local person either sitting near you clapping and shouting his name to validate the experience as an enjoyable one. This is another example of why word of mouth is so powerful.

If this represents a growing trend it means that programming will not only need to be relevant to the interests and lives of my local audience, but also may need to have a more direct association with which they can identify. Over the next year I have three shows possessing local connections to varying degrees. I will have to observe them closely to see if interest increases as the less apparently connections are revealed.

Leadership Training Trends

I didn’t intend to have a number of entries this week wherein I talked about other blogs but I was visiting the Americans for the Arts website checking on something related to their recent Arts. Ask for More campaign when I caught sight of their blog and decided to take a gander.

They had a number of people attending blogging about their experience at the Americans for the Arts national conference in Las Vegas this past week. There were a couple entries on the blog about leadership training that caught my attention.

The first was from John Arroyo:

“I began to think of this idea and wondered if whether or not we are overdoing it in the leadership field. There are so many institutes and workshops at all levels, but if we truly believe that leaders are self-identified and not tied to a title, when is it over stimulation?”

He goes on to talk about how leadership can be exhibited on all levels and for many an Executive Director position is no longer an ultimate career goal. This partially echoes some of what was being said in the Emerging Leadership program I attended at the Arts Presenters conference. I begin to wonder if there is an interesting shift in thinking and attitude transpiring nationally.

The other entry that caught my eye came from a time prior to the convention from Chad Baumann, Director of Marketing and Communications for AFTA and writer of Arts Marketing blog. In his entry on Artsblog, he cites a recent story noting that the MFA will become the new MBA as the economy increasingly orients toward creativity and expresses some concern about the emphasis the training programs might take.

“As more people compare the pros and cons of the MFA vs. MBA, I only have one major fear: that the MFA will become too business oriented. Arts organizations in the past have been criticized for having managers who didn’t come from business backgrounds. Many have made the argument that arts organizations suffer because they are lead by artists, not business professionals. I have the opposite fear.

“…I hope that most MFA programs in arts administration provide the necessary business training, but keep at the forefront what makes their students valuable-their artistic and creative abilities. Creativity is the commodity that is in high demand”

Get Fed At the Forte

Back when I first started my blog I frequently sought out arts related blogs and had a hard time of it. Lately, much to my pleasure, I have noticed more and more arts blogs appearing on the blogrolls of a number of sites I visit.

I was rather delighted to come across the Theatreforte blog last week. Working out of a secret bunker in Columbus, OH, the folks at Theatreforte host a rather large number of theatre blog feeds as well as create entries of their own. They break down the blogs by region which is helpful if you are looking for like minded souls nearby.

They have the largest number of feeds I have seen since ArtsFeed shut down for renovations a couple years ago and never reopened. If you have a blog whose feed you think they should host, send them an email. There is still a need for more good arts bloggers, especially since a couple theatre bloggers got a little burned out and signed off last month.

I also wanted to acknowledge that the Forte site looks to be a labor of love attached to another labor of love, Available light [theatre]. Amazing how many things love can power these days.

Burning Question-Who Owns The Meaning of Art?

Via Arts and Letters Daily is an interview with Ray Bradbury wherein he mentions that he never intended people to interpret Fahrenheit 451 as a warning against censorship, but rather a warning against the lack of substance on television. At a time when the few people who had televisions were watching shows on seven inch black and white screens, he rather presciently foresaw a world where people had wall sized televisions. (One even dominates the wall of his house these days.)

So often in the arts we are in a position of interpreting meaning for others. In many cases we don’t have the creator alive and available to check our perceptions against. To a certain extent, artists cede control over what a work means as soon as they show it to another person. Artists need to accept that people will see things in a work that aren’t there and then will start deconstructing it looking for more.

Of course, if the artist tells you point blank that they didn’t infuse their work with the meanings you are seeing, you as the observer can revel in your discovery of the unintended, but shouldn’t insist it means something else to the artist’s face. Bradbury apparently walked out of a class at UCLA because students wouldn’t stop insisting he was talking about censorship.

This type of situation raises questions about interpreting the meaning of art. First of all, if thousands of high school English teachers have been disseminating the wrong information about the themes intended by a living author, what are educators and those serving the same role at arts organizations getting wrong about dead artists?

As we write program notes, conduct Q&As or talk to ushers and patrons in the lobby, how much are we getting wrong? Maybe the idea that Hamlet was motivated by an Oedipal complex never crossed Shakespeare’s mind. (Especially since the concept is never considered until after Freud coined the term.)

Second is the matter of balance. Where does the balance fall between telling people what is meant and telling people there is no single correct interpretation? People come to educators and arts professionals for the tools to process unfamiliar material. We try to give them language and lenses to assist in this endeavor but part of the joy of encountering art is to see something no one told you was there.

The problem is that sometimes these realizations are tainted by the context we bring to the work and don’t reflect the intentions or reality of the artist. Now granted, personal context is the basis of some works of art like Impressionist paintings. But you are also in the position of not being able to tell people they are wrong about Hamlet since you subscribe to and encourage the “No wrong answer” school of thought.

There are lengthy essays written on this whole concept. But let me just toss a thought out there for you to ponder–

Who owns the meaning of a work of art? Even if you are polite to Ray Bradbury and believe that he only intended the book to be about television, is he essentially only accorded the status of a equal interpreter of art because he has missed all the other aspects of the book that speak to you?

The funny thing is, in denying an artist’s stated intent one often holds him/her in greater esteem for being such an adept creator, they subconsciously invested their work with multiple layers of meaning.

Seek Thy Successors!

Given rising concerns in the arts industry about the lack of succession planning and dearth of qualified people to assume organizational reins when the current leadership retires, I thought a recent piece on the Chronicle of Higher Education on recruitment had some relevance.

The article is mainly aimed at academic departments looking for faculty but there are some basic ideas that are good places to start when analyzing one’s search and hiring practices in any profession. Books on the topic may ultimately be more helpful, but reading the article may also make you realize you need to consult those books.

The core focus is on recruitment for positions rather than just advertising them and waiting for people to apply. The author, Gary A. Olson, who is dean of Arts and Sciences at Illinois State University, suggests disseminating information in discipline specific journals and online forums.

The most labor and resource intensive option he suggests is letters soliciting nominations and applications for the position, the more personal, sincere and un-form letter like, the better. Before you dismiss this out of hand as something only big businesess might do, I received two such letters for arts management jobs in the last six months. One was for an executive level position, the other middle management. If it weren’t for the fact that I had no desire to be involved in either field, I might have considered applying. More to the point, active recruiting efforts in the performing arts are out there and the practice is likely to become more prevalent.

Something that I would not have really considered which Olson says is mandatory if you really want to sell the position is the creation of a website exclusively devoted to the search.

“Effective sites will contain more than a position statement and a list of committee members. The objective here is to make the site useful for the candidate, not the committee. The search site should contain links to sites that will best promote the institution and the community, so the key question to ask in constructing a site is, “‘If I were a first-time visitor to the institution, what information would help me understand what I might be getting into were I to accept a position here?'”

Olson also cautions against various self-destructive practices like succumbing to the desire to grill, rather than woo, a candidate; airing organizational dirty laundry; extending poor hospitality and failing to search for solutions in final negotiations for the position.

What I hope not to see, however, is the emergence of recruiting practices similar to those connected with musical directors in the orchestra world where a very small group of big name people are wooed by multiple organizations to the exclusion of all others. That will only serve to exacerbate the panic over succession. (Unless I happen to emerge as a member of that small group, in which case it sounds like a grand idea.)

Too Much Ado About NYC

Scott Walters over at Theatre Ideas has caused a stir on blogosphere the last few days. He did a 10 Questions Interview on Theatre Is Territory that was critical of the NYC orientation of the theatre profession and the training of artists in general. He says a lot of provocative stuff, including “Dogs are trained, not artists,” which make it worth reading. Long time readers might remember Walters from his discussion of Tony Kushner’s suggestion that all performance degrees be abolished that I covered about a year ago.

Actually, I should back up a little, most of the interview was about artist training and the environment in which the arts now operate. Most of the comments on the Theatre is Territory posting, Walters’ response posting, and Theatre is Territory’s response to his response dealt with one answer he gave suggesting that all roads to working in your hometown go through NYC.

Walters actually gets around to expounding on the more central ideas of the Theatre is Territory interview on his blog today. His thoughts on not taking potshots at conservatives in performances and other art works just because it is easy is something to consider.

His expansion on what he envisioned when he said that encouraging students to be innovative, experiment and take risks was the only way to move performance forward aided my understanding of his argument. I initially thought he was calling for more of the same attempt to be avant garde until he qualified it by saying

“Experimenting doesn’t just mean “doing weird shit.” You have to do it for a purpose, and pay attention to the results. And if your purpose is simply, solely something like “to confuse the audience” or “to offend the audience,” then I am going to say “That’s too easy. Raise the bar.”

Ultimately, I have to confess though that the whole NYC centric debate, while interesting, made part of me grumble inside. It wasn’t a big grumble, but still part of my mind was grumbling that the debate wasn’t contributing any solutions to the problems facing the performing arts.

Frankly, it isn’t fair to expect that every conversation on an arts blog help industry professionals sharpen their minds and hone their perceptions so that they ready to synthesize the next great artistic movement and then promote it utilizing the best techniques and emerging media channels.

On the other hand it is tough not to have an ever present anxiety about the future of the arts permeating your psyche even if you only read half the stuff I do every day. Pretty much everyone agrees the current environment is in what Seth Godin terms a conceptual dip.

Maybe Walters is right about how to educate the next generation of artists. A lot of smart people are giving well considered advice about how arts organizations can make a transition from the current mode of operations to a new way. No one really knows which projections about future trends and how to prepare for them is correct.

For many it’s hardly worth panicking that neither you nor they know which strategy is going to be most effective because you most certainly don’t have the time, money or personnel to effect whatever suggested changes you decide are best. (That is if you had time to review the most recent theories about the future of the arts in the first place.)

In this larger context of the arts creeping toward its inevitable doom, it seems rather pointless to debate the NYC effect. Even the commenters pretty much admit the city doesn’t have a nefarious plan to suck the artistic energy out of the rest of the country. Though there is something to be said for leading by example. If you want audiences to stop thinking the only things worth seeing come from NYC, theatres have to stop going there for the majority of their talent pool.

I wonder if the owners of the proprietary arts organizations, the model that preceded the current non-profit arts organizations, had similar discussions as their businesses were dying out. (For the record, I am in the freshness and relevance are needed camp rather than the end is near.) In Performing Arts, The Economic Dilemma . economists Baumol & Bowen note that at the start of the 20th century there were 327 touring theatre companies, less than 50 by 1915 and less than 25 in 1930s.

I imagine those folks were blaming the movies, records and radio for stealing their audiences as much as arts people blame DVDs, the internet and big screen televisions for diverting attention today. I’m sure they made much ado over factors that had no real bearing on the success of their businesses too because they had no idea what was coming.

Hindsight allows us to take comfort in the fact that vaudeville survived and appeared on television on the Texaco Star Theatre/Milton Berle show and Ed Sullivan. At one time there was a more golden era for the current non-profit arts model with subscribers packing the halls.

But it is no guarantee for the future. All this proves is that there is a law of conservation of artistic energy–it can not be destroyed but manifests itself in different media. Our real worry when we complain about empty seats and lack of art in schools isn’t that art will disappear. It is that it will change form and we don’t know what line to stand in to participate.

Manifesting Out of Different Time

Since today is Memorial Day there are forces inspiring me in directions other than blogging. It was by a bit of serendipity that I came across this video last week illustrating that there is nothing new under the sun when it comes to B-Boy dancing.

This excerpt from “Detours – An Experimental Dance Collaboration,” alternates between B-Boy and dance/movements that preceded and inspired them from ethnic dancing, martial arts and films. Some of the sources have been obvious, but it was intriguing to see some of the more obscure origins of some of the moves.

While B-Boy dance has always been impressive to watch, viewing this video segment has increased it in my estimation as integrating that which is best of human physical expression.

Warning: Strong Language in Interview Section at Start and End.

Its The 80s All Over Again

I was getting my 80s fix on YouTube watching Kate Bush’s video for “Running Up That Hill.” Even though the song is fairly old in MTV years, the comments section was very active with responses as recent as an hour before I viewed the piece. (Which serves to confirm that I have good taste in music.)

The video features a lot of modern dance (which was probably even more modern in 1985). While I imagine most everyone was coming for the music, I was trying to think if there was a way to have a high rate of success in juxtaposing a little arts performance with something a lot of people wanted to watch/listen to on YouTube. For every coolness factor I could think of, there was a possible negative influence that would suck the cool right out so I am not quite sure what the answer is.

While looking around YouTube to see if any other dance companies had put anything intriguing up, I found an interesting effort by the Cincinnati Ballet. The have posted YouTube video contests corresponding to each one of their shows. Each video asks you to cast a vote between three possible choices and when you do, you get $10 off a ticket to that show.

The most recent contest had people voting to decide which of three slobs turned suave would get to take the artistic director to the ballet. Over 3500 people voted which isn’t too bad a result. I would be interested to know how many of those who voted weren’t regular attendees. Even if they didn’t end up going to the show, they visited the ballet’s website which is a good first step.

You can take a look at some of their earlier episodes here. My personal feeling is that they did a good job for a first time out. I didn’t like the textures applied to the Twyla Tharpe video because it made it hard to watch. The “Smackdown Ballet Style” was a fun idea to promote Bolero but I think it went on a little too long to engage an curious new attendee’s interest.

The one I liked the best was the “Nutty Dance” where three people from the community (music reporter, musician and vice mayor) were pitted against each other trying to do a segment from The Nutcracker. Each did a credible job and put their own stamp on the piece.

Remembering some of the first music videos on MTV back in the 80s, I don’t fault them for the somewhat rough first attempts. I salute them for their imagination and initiative and hope they and others will work to refine their technique in using tools like YouTube to promote their work. I am betting these clever folks devise an entirely different approach to marketing their product altogether.

Are We Not Men?

A couple entries in the recent past on Donor Power Blog about interaction with one’s constituents caught my eye.

The first, Do Your Donors Think You’re Indifferent, links to Customers Are Always blog which notes a recent study found that perceived indifference by a company causes far more people to sever their relationship with a company than cost and quality issues.

Donor Power points out that indifference is in the eye of the beholder. “It’s important to note here that indifference only be perceived. People cannot know other people’s motives; they can only deduce them from the actions they see. So you can care passionately and still be perceived as indifferent.”

It was hard for the second entry titled, How to position yourself as human, not to catch my eye. Especially since the first sentence was “What are you doing to persuade your donors that you aren’t human?”

The entry links to another blog, What’s Your Brand Mantra. Like Jeff Brooks at Donor Power, I too focused in on the point about writing to appeal to your audience rather than using language which only has relevance to insiders and alienates or confounds your target audiences.

This is a point I have made in the past about press releases and marketing material. But I figure now that organizations are gearing up to announce their new seasons in the next few months, the concept bears repeating.

Social Experience is Important Everywhere

I was listening to the CEO of the county YMCA finishing his comments about the athletic portion of the Kroc Center project I am advising the Salvation Army on when I started to notice some familiar themes so I began jotting down notes.

He was talking about how working out was becoming an increasingly social experience for people. Plenty of condos are being built these days featuring exercise rooms as selling points but no one is using them. As a result, the rooms are eventually being turned to other uses and the condos are asking the YMCA and other athletic clubs if they want the equipment.

This trend has also impacted the way the YMCA (and apparently other athletic facilities) are approaching developing memberships. There are now spaces called starter rooms where people can work out under specific direction with a small group of others with whom they share some connection (gender, age, ethnicity, weight).

These rooms and others like it (i.e. aerobics studios) no longer have mirrors in them. There used to be a focus on monitoring ones form and thus the mirrors. Many people didn’t want to see how bad they looked in the mirror so out the went. There has also been a shift in focus from fitness to well-being.

Once people have been working out for awhile and refined their physique and technique, they move out under their own motivation into the familiar bigger room with the mirrors where they can monitor their form and progress.

Another thing he mentioned was that the YMCA was partnering with the Boys and Girls Clubs to offer programs to get entire families participating. The Y sees its strength as getting adults involved and of course Boys and Girls Club gets the kids.

So in terms of the arts–we already know that attendance is very socially based and that the lack of people in the larger audience with whom one feels they have a connection can cause individuals to feel less inclined to attend.

There have been a lot of discussions about strategies for attracting members of different groups be it age, race or income level to the arts. The parallel of the YMCA’s new exercisers would be people who didn’t attend the arts very much but were interested in doing so. Perhaps to engage this segment of the population what is needed is an opportunity to participate in a structured arts experience in a small group environment.

The type of people the group is comprised will depend on the community. In some places and age cohorts, income and profession differences may prove more of a barrier to bonding with other group members than race or gender. I frankly don’t have any ideas at this point about what the arts experience should look like other than being structured to provide a safe environment in which to become informed and comfortable with attending an event. The eventual goal, of course, is to have people move to the “big room” with confidence.

I am betting there are organizations out there with programs that have proved to remove attendance anxiety that might be adapted for smaller groups. I imagine that any organization trying to build a similar program from scratch would find it took a long time and great investment of resources to simply let the target groups know an experience tailor made for them existed. It is generally known where one goes to exercise, but who knows where one goes to gain confidence in the arts? Perhaps a humorous ad in the spirit of the 98 lbs weakling losing his girl on the beach is the way to go.

One thing to note so you don’t get too discouraged. People are motivated to start exercising for many reasons and the three month mark is a time when many people disappear from the gyms. If you do get some sort of regular arts experience program together, the reality is that some of your regulars may lose their motivation or decided they achieved at least part of what they set out to and drift away, too.

I wonder if a change in focus akin to the fitness to well-being shift is needed. For lack of a better idea, perhaps the transition should be away from the arts as a source of entertainment and culture to well-being of the whole person as well. This could prove a little tricky since the exercise folks encourage people to abandon sedentary activities like watching TV for walking. The performing arts will be encouraging people to abandon one sedentary activity for another.

Pitched correctly, the idea of the arts as part of the well-being of the whole person could be more productive for the arts community. For one thing, if the concept was generally subscribed to it wouldn’t be so hard to justify why governments should fund the arts over human services like AIDS hospices. Both are important to the well-being of a person. In fact, government funding has made it easier for me to give free tickets to AIDS and drug treatment programs.

Disseminating the idea that it is good for people to spend 2 hours a week (just 30 minutes every other day!) in an arts activity, be it attending or creating, taps into the equivalent message people are getting about exercise. Well Being = Regular Exercise + Regular Arts.

The whole concept actually strengthens a message that is already out there, namely that arts exposure makes babies smarter, helps kids in math and socialization, etc. True, the whole Mozart while pregnant leading to higher IQ has been debunked, but the impulse is there to be tapped into. It is just as important to show those who are intimidated by the idea of Mozart that there are plenty of opportunities to access the arts in ways they are comfortable.

And just as families should exercise together, they should experience arts together. The family is the most basic social group. It isn’t a fluke that so many of the advertisements about getting fit, (I guess it’s increasing your wellness now), employ the image of family members motivating each other.

Creating this type of environment relies on effort from everyone and benefits no specific organization since the point will be to encourage people to take pottery classes, knit, paint, dance, antique, attend performances, sing, attend gallery walks, see art films, engage in graphic design, create videos to post on YouTube…

Oh no, we get back to encouraging the very things that distract people from the arts right now!!! I think part of why the exercise industry has moved away from fitness in favor of well-being is because it is tough to tell people exactly how they should be exercising so they seek victory in just getting them to do something. Likewise, the arts world may have to be satisfied with getting people to expand the scope of the something they do just a little bit.

Food for I

I didn’t come across anything today that would inspire me to write a lengthy entry. But thanks to Tyler Green at Modern Art Notes, I learned that the Museum of Contemporary Art San Diego has created a very cool and fun website to introduce their free admission policy for people under 25 made possible by underwriting by QUALCOMM.

I had a lot of fun playing with the website. Makes me wish I lived in San Diego. I also wish I was still 25, but that is for myriad other reasons besides free admission.

Time for Shows Online?

It is not everyday that I get an email from Switzerland, especially one asking me to promote a performance that is in turn promoting the release of a Swiss watch. I gave a snort of derision of some corporation trying to get me to help them advertise their product. I hardly believed the subject line that implied the release was an exclusive for my blog.

But I have to emit a beleaguered sigh, grit my teeth and help the watch makers out in the process of admitting there might be something to be learned from their approach.

The event is the virtual performance of Kevin Spacey in The Interrogation of Leo and Lisa on May 16. The International Watch Company is launching a new Da Vinci line so the show is about Da Vinci and Mona Lisa. Along with a short blurb about the show were some photos for my use in any post I might make about the performance.

It is not outside the realm of imagination that we will see more of this type of event where delivery of a performance over the internet is underwritten by a single sponsor with a related product to sell. BMW had their online film series not so long ago doing the same thing.

I was torn about whether I should wait to post on this until after the play premiered online, thereby blunting whatever promotional benefit my entry might provide IWC. But I also thought it important to give people the opportunity to assess how well the premiere is executed.

Right now the links to the Play and Making Of videos are not active but will presumably have content on the 16th. You can access still photos of the performance right now. According to a number of articles I found online, the show was taped at the SIHH Watch Fair where it was performed at the gala. Although the IWC website doesn’t clearly indicate it, other articles covering the premiere noted that it can be viewed at 4 p.m. Central European Time, 7 a.m. Pacific Daylight Time, 10 a.m. Eastern Daylight Time, 10 p.m. Japan Standard Time.

A few interesting things to note if you are going to try this yourself. The website has mechanisms whereby you can remind yourself and tell friends, two features that are pretty much de rigueur on websites offering any type of information and services these days.

Their online program book has been translated into 10 languages, including two versions of Chinese. Granted the watch company has a more diverse audience and greater resources than most theatres. I suspect that in the future, much sooner than later in many parts of the U.S., providing information in multiple languages is going to be de rigueur itself in the pursuit of removing barriers to attendance.

There are many larger questions this whole situation raises like is there any point to taping a live performance? Is the format too much like TV for those who love the live experience and too limited for those who prefer the special effects possible with TV and film?

Is there some element of live performance the camera can capture that makes it worth taping? If so, then why aren’t recorded performances more popular? Do the camera people need to film from more exciting angles rather than straight on? If so, won’t the crouching cameramen interfere with the enjoyment of the live audience?

What I would really be interested in seeing is if the video of the performance is available outside of those time slots. It would be rather ironic if a watch company sponsored an event that you didn’t have to be prompt to participate in. If it is available at other times, was there really any value in generating a buzz to get people to watch on May 16? If it were Spiderman 3 being released, people would certainly flock. Kevin Spacey grilling historical figures probably doesn’t have as great a draw.

Just because it isn’t outside the realm of imagination that we will see more of this sort of thing doesn’t necessarily mean it is an idea with long term viability. Still the whole effort bears watching in order to ask these questions which all stem from a central question of Should We Consider Doing This and What Will It Look Like If We Do?

Turn A Theatre Over An See What Drops Out

Over the last few months I have been serving on a subcommittee advising the Salvation Army on the theatre section of the Ray and Joan Kroc Corps Community Center they plan to build with a portion of the $15 billion the widow of McDonald’s founder Ray Kroc bequeathed to them.

The scope of the entire project which will also include immense athletic facilities, swimming pools, classrooms and daycare, is frankly intimidating so I am glad I am only focused on the performance space planning.

The San Diego facility providing a prototype for the local project was built while Mrs. Kroc was alive. She set very high standards for the project mandating that the normally modest Salvation Army cut no corners. The Salvation Army has some tough decisions to make given that while they want to spread the money around to as many communities as possible, they also need to allocate enough to each to satisfy her wishes.

I think she would be pleased to know that the center will be placed directly adjacent to a burgeoning community that will derive immense benefit from all the services it will provide.

On a related topic, at least three people on the Kroc Center subcommittee, myself included, have been approached by consultants hired by another organization planning to build a theatre nearby. I had been contacted a year earlier by another consultant who was engaged to put a business plan together. After a long discussion I told her I felt one phase of the plan would be valuable to the community but that a second phase was dicey because people didn’t realize what resources were required to run a theatre well. She called me back at the end of her study and essentially told me she agreed.

The second consultant told me they were just double checking the information from the first consultant. Later I wondered if the first consultant hadn’t given her employers the answer they wanted when another arts leader told me the second consultant was trying to persuade him to urge their employers to scale back the project. I wonder if like those living outside Phoenix, the residents of that neighborhood don’t identify with the city core.

I reference this second case not only because I have been pondering if it aligns with the findings of the Rand Corporation regarding arts environments in places like Phoenix, but also to note the different processes organizations go through in construction planning. I don’t know if depending on a consultant is better than putting together a committee of professionals or not. Consultants are probably less likely to have potential conflicts of interest with a project but can impart more sagacious advice based on experience.

Frankly, I was a little concerned that I wasn’t qualified to advise the Salvation Army until I learned the plan had to be vetted by the state, regional, national and international headquarters.

One of the interesting things about serving on the Kroc Center subcommittee is that the people we were advising had no preconceived notions about how the theatre would be used other than wanting to hold a few religious services. At the first committee meeting we were told to outfit the building with everything we wished our theatres had. Most of the meeting was spent with the committee members asking questions about the core purpose of the facility– producing, presenting, rentals, support of the arts classes– with the Salvation Army staff member assigned to us scribbling everything down to pose to her superiors.

By the second meeting the organization had clarified their thoughts in relation to all of our questions and suggestions about the niches the space might fit. It appears they intend to primarily rent the facility to interested parties. This suits me well since the facility will be in my geographic proximity. They won’t compete with my presenting activities but will provide a place for me to refer renters I have to turn away for lack of available dates.

One of the things that impressed me was that they are truly planning for the needs of the community rather than their organization. For example, the seating capacity needed to serve the potential community users will probably exceed attendance at their services for the foreseeable future by a fair amount leaving a lot of empty seats.

There is one more meeting in this phase of the planning and this time we committee members have homework. We have been asked to review three space designs, mostly pertaining to square feet allocated for different rooms and comment on whether it is sufficient for the proposed uses of the facility. We have also been asked to staff the facility with employees and volunteers and generate a list of all the furniture, fixtures and equipment that would fall out if you took the roof off and turned it over.

It has been quite entertaining imagining what would fall out if a giant child caming along, opened the roof of my theatre like a dollhouse’s and inverted it. Given that the assistant theatre manager’s niece turned one of her set models into a dollhouse, it isn’t so far fetched. I’ve been practicing my knots so I can lash myself to the nearest railing or pipe just in case.

Books and Video and Acting, Oh My!

I recently received an email asking for examples of best practices in arts management. Two years ago I was really impressed by a story about a collaborative effort between the Charlotte & Mecklenburg County Library and the Children’s Theatre of Charlotte (NC) called ImaginOn. Essentially, the two groups came together and would occupy the same building performing their separate functions but also leveraging their collective strengths to offer classes and creative outlets for young people.

Before I suggested ImagiOn as a best practice, I thought I should follow up to make sure it the partnership was a successful one.

According to an article in Backstage from a year ago, it apparently is. Box office revenue increased 61% for the theatre and walk in traffic for the library was approaching 400,000. The joint ImaginOn organization is consulting with Children’s Theatre Company regarding the Minneapolis theatre’s literacy oriented program –just the type of project a co-habitating theatre and library should excel in.

Libraries all over the country are actually benefiting from the partnership. Teens in the digital media program at ImaginOn and the Children’s Theatre of Charlotte produced PSAs promoting summer reading being used this year by the Collaborative Library Summer Program.

Given all the recent discussions about the importance of getting younger audiences involved in the arts, a growing trend of children’s arts organization and partnerships like these may emerge. Instead of huge performing arts centers that have been constructed of late, we may end up seeing more of these mutually beneficial alliances pop up.

Number of Cockroaches Will You Share a Room With?

When I made my entry on artist neighborhoods and the evicting power of gentrification a couple weeks ago, I meant to link to an additional article in Business Week. Now I am sort of glad I didn’t because it provide me the opportunity to raise the subject of what environments artists really value.

The Business Week article, “Bohemian Today, High-Rent Tomorrow,” obviously deals with the issue of artists making neighborhoods too cool for them to live in.

One of the things the piece discusses is that artists will trade affordability for the chance to live near other artists or at least near people with money to consume their artistic product. The piece is coupled with a slide show of the best places for artists to live. (buttons to advance the slides in upper right hand corner.)

Interestingly, since the list came out in February, people have been regularly posting comments to the site expressing their dismay that NYC and LA and others to a lesser extent were included on the list. (Kingston, NY is the real winner in the comments.) The feeling is that some of the cities on the list are too expensive and inhospitable to artists.

The article had acknowledged this but rated other factors as compensating for these things. Given that one of these factors was a concentration of artists and arts establishments, some people are apparently willing to make the trade off. Whether they enjoy a similar standard of living as artists in the other cities on the list, (i.e. size/condition of housing and number of roommates), is unknown.

So the question for my readers is, what trade offs are you will or not willing to make in regard to the city in which you live?

Assembling An Arts Council

In the beginning of March the Rand Corporation released a report on the need for greater collaboration and centralization of arts related activities in large cities. The report examines 11 municipalities in an attempt to provide advice to Philadelphia.

I am not going to do a full review of the report titled, “Arts and Culture in the Metropolis: Strategies for Sustainability.” For those who may believe the document may have something of interest for them, but fear they may not have the time to read the whole thing, I quote the introduction.

“Readers interested in the roots of the current problems facing metropolitan arts sectors should focus on Chapter Two. Those who are particularly interested in the methods we developed with regard to applicability to other regions should look at Chapters Three and Four. Those interested solely in Philadelphia should turn to Chapter Five.”

One of the interesting things their study found was what impact audiences identifying with a region vs. a neighborhood has in support of the arts.

“…despite the difficulty of traveling from the suburbs to the city, suburban Bostonians identified with the city and were frequent attendees at city arts events, whereas residents of the Phoenix metropolitan area…identify not with the area as a whole but rather with the specific communities in which they live. One by-product of this phenomenon is that many…are building their own arts centers even though they duplicate similar centers in surrounding communities.”

(pdf pgs 49-50, doc. pg 27-28)

They go on to talk about how this causes a lot of competition for resources in the region. It occurs to me that the question cities should ask before constructing new arts centers, if they aren’t already, is what dynamic their greater metropolitan area has. You don’t want to build a huge performing arts center counting on attendance from suburbanites who aren’t inclined to show up.

I am also wondering what the best plan of action is for the future. As people’s entertainment orientation turns toward their home entertainment systems, logic might dictate an arts center close to home to make attendance an easy decision. Yet clearly you want to avoid having many arts centers competing for funding and audiences near each other.

Is the solution to have the central arts council and largest city government of a region engage in a long term campaign to encourage closer identification with the city in the hopes of preserving the financial health of the region? I am not talking about squashing competition and variety here. Having too many arts centers in competition for the marquee performers needed to attract ticket buyers and donors necessary to support operations threatens to drive up costs.

For those organizations and governments looking to set up or revamp an Arts Council of some type, Chapter 4, (pg 55ff of pdf, p33ff of doc) contains a survey of all the permutations these entities take. It is amazing to see all the different ways they have been organized as part and apart from local government and how they are funded. The myriad combinations of functions they serve including fundraising, re-granting, advice, information coordination, advocacy, promotion, alliances and even arts presenting/producing themselves.

Sing and Split

My recent entries on the statistical analysis and general content of the Knight Foundation Magic of Music Final Report has gotten me thinking quite a bit lately.

I am looking forward to the report the Rand Institute produces about their study of the creation of effective arts education programs for children. I am wondering if they will present any findings about the effect of the programs on learning and the students’ lives.

One of the things I have been wondering about is the impact of modeled behavior on much debated meaning of the statistic claiming that 74% of orchestra ticket buyers had played an instrument or sung at some point in their lives.

The music department at my college holds about two choral concerts a year to which the director invites community and school choral groups to participate. This is not a competition and is programmed for balanced content. The event usually starts and ends with performances by the college groups.

Inevitably, many friends and family come just for the performance of their loved ones and then depart, sometimes paying to see someone sing for 20 minutes. Often people arrive 90 minutes into the performance having missed the first time their loved one sang–or missing them altogether. This is the case for friend/family of middle/high schoolers and college students alike.

It is entirely common to see parents taking their children home immediately after the performance. (Shades of the Joshua Bell/Tasmin Little experiments. Perhaps there is something to the claim of parents dragging kids away!-scroll down to words “The Second Issue”).

I wonder if the parents of the people surveyed by the Knight Foundation supported their activities and encouraged them to attend performances aligned with their interests when they weren’t performing themselves. (Though granted, the survey question encompasses people’s entire lives which might also include college glee club and church choir, etc).

So I likewise wonder if participation in these activities by young people today will have as strong an influence in attendance (if it does) as it did on previous generations. If parents are giving their kids the message that other people’s performances don’t warrant attention, the students may not be motivated to hone their skill or appreciation by watching another. They may also not feel that their performances have any value to the general public since so many people exit between groups. Finally, they may not have any interest in seeing someone else perform when they reach adulthood.

I have a suspicion that the Rand report on arts education may find that truly effective programs have a strong element of parental investment if they think to factor that in. Though parental support won’t necessarily resolve this problem. Many of the students I have seen get a lot of support and encouragement from family and friends making it necessary for us to shush the loud photo sessions in the lobby during the performance prior to going home.

What is interesting to me is that after 6-8 of these concerts, I have never heard anyone complain about the shifting audiences. If people are focussed on paying attention only to their loved ones, they don’t seem to be insisting that others do so as well. It would be interesting to know if this behavior and expectations of the rest of the audience is specific to the local culture or if various regions of the country act differently.

Couple Entries Revisited

I am revisiting a couple stories tonight.

The first is some applause for Michael Rice over at Cool As Hell Theatre podcast who has been picked up by station KQED in San Francisco. Michael’s podcast is the first, and at this time only podcast broadcast by the station.

I have to confess, I haven’t been listening to his podcast as often as I would like. Everytime I do listen, I scold myself for neglecting his work. I appreciate that he asks questions you want to know the answers to that most interviewers avoid.

Case in point, in his most recent interview with Alison Jean White. She is the youngest member of American Conservatory Theater’s permanent company, a distinction previously held by Annette Benning. He asks her the requisite questions about feeling pressured to live up to Benning’s legacy. But he also asks her if she felt like she was exploited as cheap labor when she was a student at A.C.T. and talks about how he felt that way when he was in a different acting training program.

Given that she is still employed by A.C.T. and probably wouldn’t want to malign the organization, he probably didn’t expect her to answer negatively if she was disgruntled. I am just always impressed that he asks questions that reveal the inner lives of artists and the struggles and concerns they face. He also makes himself vulnerable to derision by revealing that he felt so exploited and burned out that he turned down offers of employment after a showcase.

Anyhow, I have made up for my past errors by subscribing to his podcast. It will be interesting to see where things go now that he has the potential for greater distribution. (Hopefully those San Francisco Public Radio listeners are hip to podcasts!)

Second issue I wanted to revisit I wrote on a bit more recently. It seems The Independent of London decided to replicate the Joshua Bell experiment the Washington Post conducted a few months ago that I posted about a couple weeks back.

They chose to place violinist Tasmin Little in a station far less appealing than L’Enfant Plaza in Washington, D.C. The railway bridge beside Waterloo Station is described as “…amply layered with pigeon shit, blankets belonging to the homeless lie scrunched in a corner, and no doubt the place is used as an impromptu loo by Friday night binge-drinkers. It’s also windy, cold and, with the passing trains, a bit noisy.”

The article admits the environment isn’t conducive to stopping to listen echoing many of the same complaints a French businessman makes as he passes through. In fact, members of the Philharmonia Orchestra are the first to recognize Little and won’t stop because they have a train to catch.

While I feel both the Washington Post and The Independent articles got a little melodramatic as they wailed about the poor children being heartlessly yanked away from the musicians, in The Independent story, far more young people stopped and gave money than older folks who pay large amounts to see Little in concert halls.

It makes me wonder if my earlier thoughts about finding appropriate places outside of the concert hall to perform and then studying the who, what, when, where and how of getting people to sincerely stop and listen as a way of discovering a better method of delivery might have some validity.

Resource: Cheap Housing

As a supplement to my entry today, I offer the following handful of links on affordable housing for artists.

Artspace- Developer of Artist Housing across the country. Many of their spaces are in Minnesota where they are based, but are also found in places like Minot, Reno, Buffalo and Mt. Rainier, MD.
(Hat tip to NY Foundation for the Arts)

Chicago Artist Resource has a page on how to find space in an area zoned favorably for artists. Also has a pretty complete looking How To.. resource to help people with the legalities and logistics.

New York City and Boston have space specs if an artist needs to live in the same place he/she works.

Paducah, KY has a very attractive incentive program with low rate loans, opportunity for free lots and even partial payment of architectural fees.
(hat tip to The Law Portal for the Chicago, NY, Boston and Paducah links)

Waterloo, IA has a work and living space in a downtown area designated as an Arts and Culture District.

Riverdam Millyard in Biddeford, ME isn’t necessarily a special zoned area but the effort of some developers to bring SoHo to Maine. I note their site because their list of tenants gives you a sense of what type of mix might emerge in such a space. Not too clear if you can live there though. Suspect you can’t.

Cost You $15,000/mo. to Hang Your Hat

In the last week or so the NY Foundation for the Arts has run some articles about the difficulties artists in NYC face with affordable housing. The biggest problem being that they tend to make neighborhoods such cool places to live that people will pay a premium to do so and the artists can’t afford that much.

While the articles are about New York the stories they tell are being repeated across the country.

In the first article, NYFA Executive Director, Michael Royce, recounts his somewhat harrowing experiences with the first five apartments he had when he moved to NYC. For him and many artists, the opportunity to live in a community of artists trumped the squalid conditions and violent surroundings.

At the end of the article he lists people to contact if you are an artist living in NY State and want to participate in focus groups about affordable housing.

The second article is an interview with Paul Nagle who serves as the Director of Communications and Cultural Policy for one of NYC’s council members.

He talks about trying to create a sustainable policy for affordable housing. He acknowledges it is difficult to discuss affordable housing for artists when there is such a dearth of cheap housing for everyone but points out that the artistic presence actually enhances the quality of life in whatever neighborhoods it appears in and thus is an effective investment of funds and policy.

He also notes that policies must be created to stem the expulsive influence of gentrification because it impacts more than just the artists.

“But it’s not just the arts. It means all mixed economic activity and all middle-to-low-income activity will be driven out as well. Then you have a luxury neighbourhood, which in New York City basically means that it is completely dependent on the stock market… and I don’t know where the sustainability is in that formula. So this becomes less about being nice to artists and more about maintaining stable communities with character and diversity where people can actually live.”

It seems that any municipality hoping to attract Richard Florida’s creative class would be wise to watch the issue and fabricate a policy early on so they don’t encounter similar problems.

Perils of Live Performance

I have written about increasing the interactivity of performances at least twice before. While increasing interactivity is something that may be key to the continued survival of the performing arts, involving the audience more integrally in a show isn’t necessarily going to always be constructive and enjoyable.

Via Artsjournal.com comes the story of an incident that occurred while Mike Daisey was performing his one person show at American Repertory Theatre. The show had hardly begun when 86 people stood and exited the theatre with one man going up on stage and dumping water on Daisey’s outline for the performance. The whole thing was captured on tape. Daisey includes the video on his blog where he explains what happened.

What is so compelling about the video is that because the show is extemporaneous and has no set script, Daisey goes with the moment and gets up and asks why they are leaving. He mentions that he can regulate his language if that is what offends them and invites them to return so they can have a conversation. The only response he gets is one person saying they are Christian.

After the group has departed, Daisey engages in a conversation with the audience about what has happened and how the destruction of his outline, which he makes small alterations to everyday, means that he will have to spend the next day reconstructing his show.

According to his most recent blog entry he actually got in contact with the group and the man who destroyed his notes. His discussion of his interaction with the man shows sensitivity and empathy in a situation where anger and derision for those who offered insult might be expected. (Though on the night of the show he was quite angry and called those who were departing cowards.)

The quality of the writing and insight he offers is what I have envisioned when I suggested artists keep blogs about the creative process for audiences to access. It is just too bad an incident like this has to be the impetus of it.

Which is not to say that his other entries on the American Repertory Theatre blog don’t have value, he does a great job addressing why his extemporaneous performances may appear to be memorized for example. The entries and video on the walk out are just great examples of what the performance experience can be for artist and audience and superb lessons to artists about how to deal with people who are angered by your work in a constructive, non-dismissive manner.