Marketing Tip- Public Radio Fund Drives

Everybody Wins

There is a helpful marketing tip of which I have been aware but neglected to mention. If you ever have the opportunity, it could be beneficial to appear on a fund drive for your local public radio station. The result can be a win-win situation for both you and the station. I have never been on, but will be this weekend. I have a few colleagues who speak well of the opportunity. I will admit as many times as other have talked about the value of the experience, I didn’t take the initiative to approach the station about the possibility, they called me in this instance. But if all goes, well perhaps I will be submitting proposals in the future.

If you can provide some sort of desirable item or service they can use as a premium reward for listener support and are willing to go on air to encourage people to pledge some support, you will also have the opportunity to talk about your organization. After all, the better your organization sounds, the more desirable the tickets/membership/sculpture reproduction you are offering appears, the higher the station can value the objects or services you provide today and in subsequent years.

All About Building Awareness

Even if the timing of the particular pledge drive falls during your off season so you are offering subscriptions to an unannounced season or to a very popular annual event whose details haven’t been finalized yet so you can’t talk about specifics, the mere act of increasing awareness of your organization is of value. My appearance on the show may not result in any ticket sales but at the very least it creates goodwill by showing we support a program listeners care about.

That is why I refer to this as a marketing opportunity rather than advertising. First of all, public radio stations have restrictions on calls to action in underwriting so there may be a restriction during fund drives as well. Second, this is a much greater opportunity to tell your story and position yourself in the community than is afforded during a 30 second advertising post. The value of the tickets versus being able to talk about my organization for a couple of minutes between songs over the course of 30-45 minutes is a pretty good trade off.

Different Preparation

Having an expanded opportunity to talk about your organization means a different type of preparation than goes into writing press releases and ad copy. As I said, I haven’t been on yet but it is clear to me that as with any public appearance by a organizational representative doing a little advance research and picking the correct person to represent you is crucial. Not only do they have to be conversational rather than woodenly reciting, “Yes, Bob, we have been presenting the finest in polka and klezmer at the corner of Oak and Main for 34 years,” they have to assist the fund drive by citing the value of public radio to the community.

Obviously, what your organization does has to mesh with the programming on the station to some degree. We don’t do a lot of classical music so I am not going to be appearing during any of the classical music shows. But that works out for me because I will be on during the show that is most closely aligned with the performances we do present. It should go without saying it is also good if you sincerely feel the station is a benefit to the community and can speak passionately on the subject rather than just looking to exploit the opportunity entirely for your organization’s gain.

I’ll be interested to see how things turn out and will certainly report on the results.

NB- It occurs to me that I was remiss in mentioning that in the absence of being able to actively chat about your organization on air, you and your staff could volunteer to staff the phones or provide other assistance. I have never not heard the station host praise the organizations assisting with the phones by name numerous times an hour. Again helps generate awareness and good will for your organization.

Whatever You Want To Call It, It’s Still Bad News

Contracting Contracts

Well, worst fears and suspicions are beginning to play out. The arts organizations in my little corner of the world plan to cut back activities next year due to tightening finances. Planned renovations and constructed additions have be scrapped or postponed indefinitely. One bit of good news is that at least one of my partners has been assured their organization’s line of credit won’t be impacted by any of the changes in the credit market.

The bad news is that given the downturn in entertainment spending, decreased endowment values and the probable decline in giving due to shrinking real estate and stock values, there is going to be a lot of retrenchment going on in the next year or so. At my consortium meeting today, some of the larger groups said they are going to cut back in the number of performances they present and are going to look to artists to accept smaller fees. One person’s board is more closely scrutinizing the choices being made and is requiring more detailed and complete information before committing. (One silver lining, some of us already feel we have previously cut back to about as far as we can go.)

Performers Get Short End

I am afraid that as frequently is the case, the performer is going to be the one that suffers most. It isn’t even a case of if you won’t cut your price, there are dozens of others out there doing the same thing you are who will. There were a handful of groups that we decided today were mutually exclusive. They were so close together genre wise that we could only ask one or the other. There was no talk of having alternatives in case one of them didn’t play ball. I can’t speak for other booking partnerships, but everyone in my group was approaching the decision making processes sincerely and not planning to leverage one group against another.

Fewer Acts Doesn’t Mean Diminished Quality

My concern is that if three out of ten groups approached won’t lower their prices, it will be viewed as all for the best since the organization wanted to cut back in programming next season anyway. So not only will the original artists not make money, but their competitors won’t either. And as far as the arts organization and its audiences will be concerned, the high quality of the offerings were maintained in tough economic times because the other seven agreed to reduce their fees.

Again, I want to emphasize, this is just one possible outcome I am anticipating. Today’s meeting was very preliminary. Most artists fell at or below our traditional fee ceiling and we weren’t looking to reduce the rate if it fell inside our normal comfort level. There were a number of groups that we were hoping would negotiate into that comfort level. Really, this is the case every year. Though I mentioned asking ten groups to reduce their fees in the previous paragraph, that is because it is a nice round number. This year there are probably five. About three we know are longshots and two are reasonable expectations. Most years if people don’t come down, some partners bite the bullet and accept the higher than average fee because they want to present the group. Next season, I am afraid the motivation, and funds, to pursue these exceptional artists will be gone.

I hate to attribute the best intentions to my group and cast others in a negative light, but I would imagine there are others who look to gain every advantage they can muster.

Burden of Promotion

Another disadvantage I could anticipate based on my experience today is that a much greater burden to promote oneself or group will now fall upon the artists. YouTube may provide a cheap way for people to access information about you but there is a cost to putting together a nice quality video of one’s work. We were looking at a DVD today of a well regarded performance group that was very poorly filmed. This wasn’t a poorly shot video by a friend put on YouTube, this was material they were handing out officially to represent them.

Websites have proved to be a great way to distribute electronic press kits (EPK), but someone has to put the kit together. Gathering reviews, scanning them and transforming them into Acrobat documents for easy download takes awhile.

Artists are also hurt by having an unresponsive agent. Problem is, since performing arts centers are talking to agents first, the artists have no idea they need to be bugging their agent to respond to inquiries. Artists, if you feel comfortable doing so, have your very most up to date tech rider on your website. Make sure your agent is sending it out too. I can’t tell you how many times performers show up and say, “Oh you must have the old rider.” Having access to the EPK and rider password protected doesn’t help if you have a non-responsive agent controlling the password.

The reason why all this is important is that some organizations and their boards are examining the saleability of groups very closely. The more evidence you provide that you appeal to the community they serve, the easier it is to make a decision to engage your services. Some boards, I am sorry to say are scrutinizing potential costs very carefully which is why an updated rider is so important. Better they be alienated by a contract before they sign it than to have the organization try to scrimp on costs come performance time.

It Isn’t Enough Their Endowments Lost Money

I don’t know if it has any repercussions on arts organizations yet, but the Chronicle of Higher Education (subscription required) reported yesterday that Wachovia Bank had resigned as a trustee of Commonfund, which manages funds for non-profit organizations including universities, endowments, healthcare organizations and performing arts organizations. In resigning as a trustee of the Short Term Fund (which it should be noted, is only one of many funds), Wachovia froze the assets of nearly 1000 universities. At first people could only withdraw 10% of their funds, now it is 26% but access to full funds isn’t expected until 2010.

The problem for colleges and universities is that many of them use the fund for operating expenses, including payroll. There is concern that they will not be able to pay employees or bills in the next few weeks. Financial Week says Commonfund has been having a hard time finding a trust bank to take over given that most of the candidates have either failed in recent weeks or are being bought up by others.

While many arts organizations have had their finances profoundly impacted over the last few weeks, what I have read has mostly been in relation to endowments rather than short term funds. The endowments Commonfund administers are in different funds which are apparently not impacted. Given that colleges and universities had placed their money here on the belief, as Financial Week quotes, it was a conservative, safe move, there is a good chance some arts organizations may have invested there with the same intent to use it as a source of operating funds and are looking at some tough times ahead.

At least one college representative said they were okay for now since they had recent the tuition receipts to draw upon. Unless an arts organization has a good subscriber base or has received a large grant recently, they may not have the same security available. Regrettably, many organizations who didn’t invest in this particular fund may find it difficult to conduct business due to the reduction in value of investments and endowments and, of course, reduction in patronage from groups and individuals who have faced these same events.

Monkeys to the Left of Me, Monkeys to the Right

I usually talk about the activities of my theatre in vague terms but I am really getting excited about the way an event is unfolding for us. This November, the drama department will be performing a version of Journey to the West adapted for the stage by Mary Zimmerman. If you have been reading my blog for awhile, you will know that the drama director is quite enamored of Zimmerman’s plays. This will be the fourth we have done in five years.

Journey has been a play he has wanted to do for a while now. A few years ago he was accidentally (we assume) put through directly to her agent who gave the director the impression that Journey was his favorite of all Zimmerman’s plays. Whether the agent said that or not, the director resolved to do the show. The problem was, the play was not in print so an appeal to Zimmerman directly was needed and much to our delight, she granted permission.

If you aren’t familiar with Journey to the West, it is essentially as much a cornerstone of Asian culture as the Odyssey is for Western cultures. Nearly every Asian country has their own name for the central figure of the Monkey King. The influence on popular culture is vast. This year’s Forbidden Kingdom with Jet Li and Jackie Chan is based on it. In 2010 a direct interpretation of the book is due out. Countless anime and manga stories draw from it. At the Charleston Spoleto Festival this year, a stage version was presented with music by Blur/Gorillaz member Damon Albarn. There have been numerous television series based on the story. Just go to YouTube and type in Journey to the West. There are so many options, it is pretty difficult to discern between them if you try to watch contiguous episodes of one series.

What makes the story so appealing is that it is both a tale of rollicking high adventure involving the heroic slaying of fantastic beasts and demons and a medium for discussing Buddhist philosophy. Since we did the Odyssey last year one of the parallels I saw immediately was between Odysseus taking 10 years to get home and the abnormally long time it takes the Monkey King and his party to make it to India. When the monk, Tripitaka, who the Monkey King is accompanying comments on this, the Monkey King points out that their progress is tied to Tripitaka’s ability to cast off his hang ups and approach enlightenment. It occurred to me that Odysseus probably had much the same problem.

In any case, there was a fair bit of excitement brewing about this production. One of the contributing factors was the decision that the show would involve tissue work–essentially the fabric climbing that you often see in Cirque de Soleil shows. One the hope of being cast, people were taking tissue workshops this summer on their own dime. Once people were cast, they were required to complete a minimum amount of training if they hadn’t already.

This is pretty serious work so people are training and working out every day for the next two months to strengthen themselves and refine their technique. The great thing is, this is adding to the excitement and energy backstage. It was too appealing to pass up so I asked someone to start taking candid pictures of the process so I could put them up on the website and in email messages to subscribers.

Here’s a little of what we got-

goofy.jpg

swing round.jpg

monkey hang.jpg

All photos, Julia Dunnigan

Must…Listen..To..Classical…Music…

About a month ago I was attending a cocktail hour with other arts professionals a gentleman expressed concern to an orchestra administrator over the fact that he didn’t get classical music. He figured that as he got older, one day classical music would click for him but it hasn’t and he didn’t know why.

The answer the administrator gave didn’t really impress me. It is a tricky question to be sure, but she didn’t seem to be trying to convince him to attend or even offer suggestions for how to prepare ones self to attend. But I think a lot of arts organizations, regardless of genre, fail in this regard. That wasn’t what I wanted to address today anyhow.

Even though his comment carries the implication that classical music is only for older people, it also suggests that he sees enjoying the music as a sign of maturity. He seems to feel it is part of his development as a person and is a little concerned it hasn’t clicked for him. That he wants to like classical music may be reason for optimism if it is an indication of a sentiment that permeates the culture.

If it does, then that means there is still something that classical musical organizations can appeal to if they can figure out how to address the unease of not liking something you figure you should. The guy I was talking with was only 40 something so addressing the concerns he and his cohort have can go a long way in skewing median audience age younger.

I really don’t know what the answer is. I am essentially in the same camp of wanting to like the music more but not really able to get invested in it yet. Not finding the answer will represent a missed opportunity. This assumption that one should become more involved with classical music as one gets older may only be generational and a result of values passed to us by our parents. There is no guarantee that this idea is sitting as a subtle compulsion in the subconscious of the next generation.

If The Pudding Is Really That Good, Why Don’t They Serve It?

As corporate blogs go, I sort of like Southwest Airline’s. They do a pretty good job covering all sorts of topics from opening new facilities and showing pictures of their mechanics performing maintenance on the their aircraft to discussing the impact of hurricane’s on their operations. Of course, being Southwest they also indulge in goofy pursuits like sharing their grandmother’s banana pudding recipes.

I think the blog is pretty effective for them as a forum for communicating information about their company and answering customer questions about the choices they make.

One thing they did recently which I thought could be especially effective for arts organizations is have an entry and podcast on how to work for the company and what to expect once you apply. (podcast doesn’t have permalinks so you’ll have to find the 9/24/08 episode.) They talk about all the crazy stuff people did to get noticed but also note how long it took some of these people to get hired given that they receive hundreds of thousands of applications every year.

Arts organizations taking a page from their book could talk about what people might expect working for the organization and what the place would expect of an applicant. This could help strengthen and diversify the applicant pool. I am partially thinking back to comments Andrew Taylor made last January about how arts organizations shouldn’t discount people simply because they don’t possess skills that have an exact one to one correlation to the job description they wrote. It is great to hire true believers who have already invested their hearts in your industry but in the long run more dispassionate new blood might lead to a healthier situation.

If you don’t have the resources to maintain a running blog or podcast, it would probably still be beneficial to have a one or two recorded conversations with people talking about their experiences with the company posted in the Human Resources portion of your website. The emotion transmitted in a voice is certainly compelling than a lengthy text account of the same information.

Make Those Wall Street Bums Work For Us!

Fractured Atlas’ Adam Huttler posted about the disincentives inherent to the traditional non-profit model partially in relation to the fall of so many financial institutions over the last few weeks.

I’ve often argued that the traditional non-profit model discourages necessary risk-taking. It does this for a few reasons:

1) Employees can’t own stock, so they don’t benefit from financial success. Yet they’re still vulnerable to financial failures (i.e. they can lose their jobs or suffer career setbacks). To a lesser extent, the same is true for non-profit Board members. When someone’s got no stake in the upside but is still exposed on the downside, the rational response is extreme conservatism.

2) The culture of the non-profit sector is such that managers go to absurd, herculean efforts to avoid admitting failure, mostly in an effort not to embarrass themselves in front of funders.

3) Non-profit organizations are chronically under-capitalized. By failing to build reserves or hoard surpluses, we end up in a situation where each budget is a tightrope. A single serious misstep is enough to pose an existential threat to the organization.

He goes on to talk about how free market enterprise incentivizes excessive risk taking in the for-profit industry and lists the form this takes. Huttler notes that while regulation can help keep the activities of for-profits from becoming too risky, you can’t make for profits engage in riskier behavior. However, he feels that if the relationship with funders could be changed, risk aversion can be mitigated to a degree.

His observations paint behavior of for and not-for profits as two sides of the same coin. For profits have a short term view because they are trying to burnish their quarterly reports for the sake of enhancing earnings. Not for profits take a short term view because their funding only covers a limited period. Given the necessity to continue to seek funding, the organization has to frequently reinvent parts of itself to conform with grant opportunities.

What Huttler suggest as a solution seems very close to what the Independent Sector proposed a few years ago. The Independent Sector suggested that foundations engage in long term core support of organizations rather than program support. They also suggested foundations develop a uniform application and reporting procedure so that organizations weren’t devoting so much time and energy on applications and reporting. (The entry I link to is one I am particularly proud of so take a look! Not to mention that the issue is more complicated than I have presented here.)

Huttler notes that it is difficult to provide performance incentives on par with the for profit world given IRS rules preventing revenue sharing. He mentions that Fractured Atlas provides performance based group bonuses which are apparently legal and I am sure sound like a good idea to most non-profit employees.

One of my initial thoughts upon reading Huttler’s first point about how non-profit employees face all the risk and none of the profit-sharing reward that for profit employees do, was that this group was motivated by factors other than financial. I am glad he acknowledged that near the end of the entry though I assumed he understood this even if he never mentioned it. But as I read the entry I reached the same conclusion he did–it can be tough to translate this non-monetary motivation into risk taking.

One of the first things that popped into my mind was that attempting this could actually lead to the pursuit of grants that didn’t really align with the organizational mission. A person is enthusiastic about serving X community and comes to the leadership with a grant supporting that very thing. But is it really in the organization’s best interest? Do they really want to continue the program past the grant period? Will there be anyone to continue it after the person leaves? It is easy to get caught up in the enthusiasm of a person for a clearly worthy cause when your organization is fueled more by coffee and enthusiasm than money. Engaging an employee’s interests can reward them for all their hard work when there isn’t much else with which to reward them. But you have to weight that against the long term interests of the company.

Yet it is easy to dismiss the suggestion of a really risky venture that would be in the long term best interest of the organization based on the risk alone. A fantastic failure as a result of risk taking won’t be in the interests of the company if it closes or most everyone gets laid off. Engaging an employee’s passion when there is money readily available from a foundation looks like the sane choice even if the program it funds probably won’t exist in 3 years–at least the organization itself will.

Not all risks are directly related to finances, of course. Just as every passion doesn’t necessarily require grant funding. An employee might be interested in cultivating an online community on behalf of the organization employing software that is available for free. All you have to do is allow them a couple hours a week to work on it. But if an incident arises that causes your organization to become an object of derision online and spills over to the local print and broadcast media, that can be a huge problem for you. But if your employee manages to tap into the interests of a bunch of influential 20 or 30somethings, the effort could be rewarding for you, your employee and your new supporters. (Though this win-win-win situation could be detrimental if the established supporters feel the organizational character has changed for the worse. That is the risk you have hopefully anticipated and prepared for.)

Ultimately though this whole issue leaves me wondering if there isn’t a better way than the non-profit model. Is there someway that allows employees to share in the success of the organization and have their non-monetary motivations engaged as well? Given the complex financial instruments constructed by the investment firms that got the country into its current financial crisis, I guarantee the brain power to design a way to finance such an organization exists (both constructively and legally, of course). There is simply has been no motivation for them to turn their minds to constructing such an opportunity. Perhaps the non-profit world at large should push to have these people prosecuted for criminal malfeasance and negligence and then advocate that they be sentenced to community service creating a proposal for such a funding scheme.

Eyes Give You An F

There have been a number of studies conducted regarding how web page visitors interact with the pages they visit and what the most effective layout might be. One of the most prominent studies was conducted by Jakob Nielsen who used eye tracking studies to discover that people viewed pages in a roughly “F” shaped pattern. People read left to right at the top of a page but as they continue, they start scanning along the left column only.

The details of the study linked to above are pretty interesting. Another website, Virtual Hosting.com coalesced the major suggestions Nielsen made along with those from other studies to create a list of simple ways people can improve the effectiveness of their websites. (Tips for blogs on conveniently on the next page.)

The most surprising of their 23 tips is the first one- Text attracts attention before graphics.

I will leave it to my curious readers to continue on and find out why…

Activity Breeds Excitement

We had a thank you luncheon/orientation for our volunteers this past weekend. In the past we have had it in the Spring but the schedule last spring was replete with conflicts so we chose this Fall to hold the event. In some respects, it was a better choice. Because we held the thank you lunch on the same day as the orientation, new volunteers got to meet experienced people prior to an event giving them an introduction to a person who can provide guidance during performances. Also, it can’t hurt to feed your volunteers before they actually do something for you.

A rule we have set for ourselves with our volunteer luncheons is to make sure there is something going on in the building when we are having it. Even though the volunteers see the building in action all the time, we want to make sure there is a sense of vibrancy and purpose, albeit subdued, while they are around. What is tricky about scheduling things this way is that most of the time we have something going on, we need the volunteers there to work. In previous years we have held the luncheon before events that only required a few volunteers like the annual classical and folk guitar concert. Some of the volunteers would have to leave a half hour early to prepare for the event but most could continue to hang out or go see the concert for free.

This year we did things differently and held the event prior to auditions for the Fall drama. There is nothing like the nervous energy of auditioners to fill a building with a sense of excitement. We scheduled our event to end just as the staff was setting up the theatre for the second day of auditions. There wasn’t any overlap on space since the actors entered through the backstage door and we held our lunch in the front lobby. (Another little hook for the event. Since we don’t allow food or drink in the lobby and have the volunteers enforce that rule, we billed the lunch “as the only time you will ever be able to eat in the lobby.”)

An hour and a half before auditions began, there were already people pacing around doing vocal warm-ups, practicing dance and movement routines and acrobatics. For many of our volunteers walking among this activity on our building tour this was almost an entirely new experience for them. Not only had many of them not been backstage in a theatre, but they had little familiarity with the preparation involved to try out for a play. (I wasn’t even going to attempt to address the differences between a cold reading and prepared monologue audition.)

Overall, I was pretty pleased. Based on criteria from the quality of preparation to interactions and relationship building we see in our volunteers over the next year, we may consider a Fall event better suited for our volunteer recruitment, training and retention needs. Even if we decide to go back to the Spring, I am pretty sure choices we make will be heavily informed by our experiences last weekend.

How Will Your Organization Live On?

In the past, whenever I would get anxious about whether a marketing plan would work, I would always think about New Coke. If ever you think that someone who is smarter, has a bigger research and marketing budget, more personnel and resources could do a better job, all you have to do is look at new Coke to realize having these benefits at your disposal are no guarantee of success.

Now as we watch Bears Stearns, Merrill Lynch, Lehman Brothers, AIG Insurance, Fannie Mae, Freddie Mac and Washington Mutual encounter troubles we are basically provided with more contemporary examples of how this is true.

Of course, even if your marketing budget is 1/100,000,000,000th of Coke’s, the stakes and disappointment if your plan fails are not equally exponentially less than they experienced. In fact, since there are fewer people to distribute blame around to, your experience may be greater.

It can also take far fewer and far less severe mistakes and mismanagement to lay your organization low. The events of the last few months have brought an all to familiar reminder of organizational mortality. If there is one realization most non-profit arts organizations embraced long before the for-profit world, it is that there is no such thing as “too big to fail.” A great many arts organizations have experienced “donor bailouts” and come back strong while the cash infusion allowed others to linger awhile longer before finally closing.

The reminder for many arts organizations is that they don’t have any intrinsic right to exist. There were far more people invested in the continuation of the aforementioned corporations than have ever willed the continuation of an arts organization. As a result some of these companies have been bought out or merged. But as of the time of this entry, it doesn’t look as if anyone is going to step forward to save Lehman Brothers. There have been some merger partnerships between arts organizations in the past to save one or the other of them (first that comes to mind is Asolo Repertory Theatre and Sarasota Ballet circa 1997). But for many arts organizations, that option doesn’t present itself.

As many organizations of every type are wont to say, a organization is not the physical presence as it is the people and ideal that it represents. If anything is going to remain of an arts organization after its demise, it is that. If an arts organization is smart, they will devote a lot of energy to cultivating and sustaining their image and ideal throughout their existence.

Pam Am Airlines once spanned the world regularly serving every continent except Antarctica. The airline failed in 1991 and subsequent attempts to resurrect air service under that name likewise failed. However, the cachet of the name is still powerful and currently appears with the familiar logo on the side of railroad freight cars. The company even named their quarterly reports (of hopefully their success) Pan Am Clipper, the terminology the airline used for their planes. And people still hold hope that the airline will fly again. In a Forbes article last year, a Miami attorney was looking to license the name for an airline flying internationally.

Few arts organizations have that sort of name recognition on a national level. But it is possible to generate value for an arts organization on a local or regional level. Given that it is quite possible we are in a transitional stage for the way the arts are presented and experienced, many arts entities may go out of business over the course of a few years. The name may re-emerge as with Pan Am, with a different physical manifestation altogether but with intangibles like the core identity, quality and values transferring intact.

The Asolo Theatre moved operations from a theatre that originated in Asolo, Italy into a theatre that originated in Dunfermline, Scotland. Arena Stage moved across the Potomac River into Virginia and no one doubted they were the same organization. Identity is not tied to physical places. Now if either went out of business and reemerged as a video game developer or communications company, their new customer base would probably have few overlaps with their old one. But there would still be a association with quality entertainment experiences lingering in people’s minds which can have positive results for the new companies.

Fuzzy Definitions

During his talk prior to the design charette for Performing Arts Center Eastside, Alan Brown cited the 1997 Survey of Public Participation in the Arts commissioned by the National Endowment for the Arts. Brown apparently has access to the raw data which is not listed in the NEA report. The answers Brown lists from the survey may cause you to question the results of the surveys you conduct.

Brown lists an admittedly small excerpt of the verbatim responses to the question: “What was the last “classical music” concert that you attended?” Among the answers listed are Tito Puentes, The Stompers, Showboat with Tom Bosley, Music Man, King and I and Oliver.

For the question, “What was the last “opera” that you attended,” Phantom of the Opera appears five times along with Les Miz, Brigadoon and “It was on Broadway” (remember, these are recorded verbatim).

Not having access to all the raw data, I have no idea what percentage of the answers these represent. As I suggested, it does make you wonder when people answer surveys that they enjoy and want to see more classical music or opera, if your concept of classical music/opera is the same as theirs. These results are from 10 years ago so I wonder how much less significant these categories are to people these days.

I also wonder if there isn’t a constructive way to make use of this situation. By and large people attending a performance have absolutely no idea if the hosting organization is for profit or non-profit (and a foggier notion of what that may mean). They aren’t there to support their favorite non-profit, they are there because they enjoy the product. They may feel a loyalty and trust in the organization but it might not have any relation to the tax status.

With this in mind, would it be a benefit to arts organizations to de-emphasize classical and opera and focus on the idea that they produce great performances? You wouldn’t want to abandon the label altogether or misrepresent what you were offering because you would alienate people who did know the difference between opera, classical music and musical theatre (or ballet, modern, jazz; Shakespeare, Miller, Godot, etc) The Philadelphia Orchestra isn’t going to get away with advertising a concert as their latest remix of that rockin’ composer of the 20th century, Rachmaninoff. Unless, of course, they do treat his music to a remixing, the nuances of their interpretation vs. another orchestra’s will hardly constitute a remix.

Acknowledging that people don’t care how performances are categorized as long as they have an enjoyable experience changes the way you market performances. If the definition of classical music is rather nebulous, the fact that the violinist received a Pomme Rouge when they were 17 is nearly bereft of meaning. (As it should be, my mother was giving me pommes rouge before I was 5 years old.) Marketing has to focus on why someone will enjoy the performance and not overly concern itself with convincing someone they like the organization’s definition of classical music or whether the recipient likes classical music at all.

This probably sounds strange because the performance is of the organization’s definition of classical music. But what I am getting at is that the focus shouldn’t be on telling everyone what a great and important guy Beethoven was. Certainly, mentioning Symphony No. 5 in C minor, Op. 67 is a waste of column inches in a newspaper for all the influence it is likely to have. Telling people they will enjoy it because the opening motif is one of the most recognizable phrases in the world and has been appropriated and integrated in numerous compositions since can be convincing. The idea that it is Death knocking at Beethoven’s door is certainly compelling.

I know that this is pretty much discredited but that is the story Pat Conroy tells students in The Water Is Wide. I first read the book 20 years ago and that fact has stuck in my mind since. If the piece can inspire excitement in poorly educated students who were entirely unaware of classical music, what impact will it have on people who are marginally or generally aware of it? Even more importantly, the kids didn’t know classical music to know if they liked it or not. I’d bet they would have categorized Beethoven alongside any other piece of well played music they came across.

Of course, the water flows both ways in regard to this sentiment. When asked if they liked opera, someone might say they liked Phantom but didn’t really care for The Magic Flute. A good experience with what they think is opera, classical music, Shakespeare (but really Oscar Wilde), won’t guarantee liking the “real” thing. Nor may it inspire experimentation even if they equate Phantom with opera due to simple lack of name recognition.

So what I am saying is, just put the information out there telling people why they will enjoy a performance and let them decide if they will or not. In some respects, if people are defining what might traditionally fall in a Pops concert (Marvin Hamlisch, Burt Bacharach) as classical music, it could help, however marginally, to gently dissolve the barriers of definition and include familiar pieces like Beethoven’s 5th. The 1812 Overture certainly hops back and forth across this fence. Bugs Bunny helped turn classical music into pop music. Perhaps there is something to be gained by tossing the Blue Danube Waltz into the pops. I still associate that piece with the cartoon of swans swimming behind their mother (starting around 4:15 in this video) And who can forget “Kill da Wabbit” and “Spehwur and Magic Helmut” from “What’s Opera Doc?”

Opera Has Sex Fiends? Sign Me Up!

This week the readers of England’s Sun tabloid got the opportunity to attend the opera for between $13 and $52 where the tickets generally run around $175. The Sun announced the opportunity back in July. People had to buy the paper one Sunday to get details so they could enter a lottery for tickets. At the time, there was a bit of negative reaction (note this one is on rival paper, The Guardian) with people decrying it as an ineffectual move since those who normally read the sensationalistic Sun were not the type to return to the opera at regular prices. Some opined that those who liked the regular misogyny exhibited on Page 3 would hardly appreciate high culture.

But the opera in question, Don Giovanni, seems ready made for those who read of the peccadilloes of young lotharios on a daily basis.

In something of an inversion, the unrefined masses got a night in Covent Garden while afficiandos had to satisfy themselves with a simulcast at a movie theatre chain…or wait until another night. (Actually, this characterization makes it sound like a reversal of the usual. In fact, unlike the Metropolitan Opera, this was the Royal Opera House’s first simulcast.)

If you watch the video accompanying the BBC article , you will see the reactions were mixed. Some had a wonderful time and will come again. One woman said it was a nice evening but she wouldn’t hurry back. Another woman listed her concerns over the high cost of attendance (transportation, food) even with the reduced prices. Then there is the guy at the end who proudly proclaims he read the The Guardian.

This illustrates that even when offering reduced tickets, you have to be prepared to answer concerns and motivate people to attend again above and beyond the quality of your product. There was one man quoted in the article as he left at intermission because the seats were uncomfortable.

“We left because it was rather cramped,” said Mrs Tweedy.

“It’s not a reflection on the opera – it was amazing. The voices were great and the lighting was fabulous, but there was a gentleman who decided to share half my seat with me.”

Mr Tweedy said: “It was my first time at the opera – it was ok but after an hour and a half sitting in a cramped seat it was getting a little bit too long for me, but I’d go again.”

This put me in mind of the Urban Institute study on arts attendance I cited a couple years back which found that the two elements that people said would cause them to decide not to attend a performance at a venue again were not having a good social experience and not liking the venue.

It is impossible to say now whether the man will indeed attend again or not despite his experience. Covent Garden has a certain cachet which can’t be overlooked. If this had happened at a less famous facility, perhaps the judgment would have gone against the opera.

Inciting Incidents

I have recently been reminded that it is often a small incident rather than a major one that coalesces people into action. There is often no way to plan and maneuver these events into happening. Rosa Parks sits on a bus. Surely there were other people who did the same thing and met with consequences. Why then? Why that day?

When our new assistant theatre manager started a year ago, he preferred to work at a desk I hadn’t anticipated him wanting. Because we stored often used files and binders in and around the desk, I have often had to ask him to move while I retrieved it. We didn’t have time to reconfigure things until this summer which is when I suggested alternative layouts a number of times. But he never really seemed motivated to do anything. Then Wednesday I asked for his help in running an internet cable through a hole in the wall. Thursday morning I came into work and the whole office was reconfigured. I have gone into work in jeans the last two days to continue with the clean up and rearranging.

Why was the running of that cable the spark that got things going? I have no idea. I would have preferred this all to happen over the summer when I had more time. On the other hand, it provides a welcome break from reviewing last month’s expense and payroll reports.

I had the same thing happen in an online game in which I help create scenarios for players. My attempts to spark interest with subtle and blatant promises of lurking menace and untold riches have gained limited involvement at times. However a group of organizations decided to talk about setting minimum pricing for their wares and the whole game went up in arms with battle lines being drawn between erstwhile allies. I was flabbergasted at the retributive activities and threats that emerged almost immediately between people who had been friends for years and years.

It is pretty clear to people in the arts world at large that a change in the way we do business is both necessary and imminent. The problem is that no one knows what form the change will take or how to bring it to fruition. This is not to say that people aren’t trying. Arts professionals are thinking, talking and doing all sorts of little things that are hopefully greasing the skids for what is to come. But if the change is going to come from an unexpected quarter, by definition there isn’t a lot anyone can do to control its emergence. Despite the best intentions and efforts to facilitate a transition, it could be a rather bumpy ride if people are concentrating their efforts in the wrong areas.

Core Narratives

I try to avoid any mention of politics if it isn’t directly related to the arts but I have to say that the Republican National Convention going on right now is a great illustration of how marketing is the function of everyone in an organization. Members of political parties do this sort of thing almost as second nature but that seems even more reason why a smaller group working at an arts organization can’t mobilize themselves in the same way. It should be easier for the latter group to get themselves on message.

I think the convention activities also reveal the importance of knowing what elements comprise their core identity. Let’s face it, Gov. Palin’s daughter being pregnant out of wedlock diverges from the party’s usual narrative. Let’s not kids ourselves about how it would be exploited by proxies were the shoe on the other foot. However, the party has employed other elements of their traditional narrative to fend off criticism and show how it aligns with other things the party values. How effective it is depends on the listener I suppose.

I have talked about the value of consistently and perhaps somewhat subliminally disseminating a narrative about the arts and ones organization. It is probably no mistake that the last time I discussed this, it was also in connection with a presidential candidate. In cases of obscenity, you probably can’t deflect anger no matter how well you have developed the myriad elements of your identity. Performing artists have been identified with depravity and immorality since before the United States was born (at least from the European perspective). You may be able to blunt the strength of the ire by referencing your core narrative, however.

People being a diverse bunch, members of any group are not going to be able to conform to every ideal the whole espouses. There is always going to be one person who is less committed to recycling than everyone else. There are going to be people who are just a little too rabid about Led Zeppelin for the comfort of the rest of the fan club. And lets not even get into which Star Trek series/movie was the best. But as a whole, the group reinforces all they have accomplished on behalf of the environment and wildlife as outweighing the fact one of their members doesn’t redeem the five cent deposit on their Coke cans.

Never doubt the potency of a single/handful defining image for cementing your entity in people’s minds. When I was in 4th grade a kid who was generally a bully and gadfly was harassing me. I had enough and tossed him 5-6 feet across recess yard aided somewhat by muddy ground. Now it just so happened that my mother was substitute teaching that day and saw what happened on the playground and came running out saying, “Don’t pick on Joey.”

Somehow everyone forgot that my mother came out to defend me and focused on my “victory.” I never got in another fight or did anything to reinforce the idea of my being a brawler except that I was particularly tough to take down when we played Kill The Keeper. Yet in my first week in high school a guy who didn’t start at my elementary school until 6th grade warned people not to mess with me because I threw a guy 100 feet once.

While entertaining, perhaps the heroic tales of a 10 year old aren’t entirely applicable. I don’t really sit around wondering how much my reputation would have grown had I punched a few more people out in elementary school. We all have moments in our lives, where a pivotal moment defines our childhood, high school, college, volunteer, job experiences in our minds. The same can happen for organizations. You can get a lot of mileage out of the reputation garnered as the place Bruce Springsteen did a surprise show 20 years ago leaving dozens of people convinced they can die happy having been there.

You can’t always been lucky enough to have superstars secretly appear at your theatre but you can string lesser events together into a narrative you consistently repeat and reinforce at every opportunity through various media.

Well At Least The Musicians And Administration Are Getting Along

This Sunday, Honolulu Symphony principal conductor Andreas Delfs expressed some strong sentiments about the way his organization had been treated by the city. The symphony performs in the city owned Blaisdell Hall and was bumped out last year by the production of The Lion King which did not help their tenuous financial situation in the least.

Said Delfs in the Sunday newspaper article,

“I’ve never worked with an orchestra that was so good and that got so little respect from its city. I’ve never seen a city treat a major cultural and educational asset so poorly. And I think it’s been a long tradition — I don’t want to blame anyone in particular — of taking this orchestra for granted and not realizing how good it is. The people who make our lives difficult don’t really know what we’re doing.”

One of the problems the symphony is facing is that the city is limiting how far out they can schedule dates which the symphony says prevents them from engaging guest artists who arrange their appearances years in advance. Delfs says it is because the city is skeptical about the symphony’s financial stability. Another thing that makes the symphony anxious is the looming threat of another extended run of a Broadway show that might displace them from the performance hall, and in all probability, from existence.

The symphony sent out a letter to its supporters asking them to contact government officials. The letter reiterated most of the details in Delfs’ interview and expanded on their perspective of the situation.

“Blaisdell Concert Hall was always intended to be the home of the Honolulu Symphony.In fact, it was one of the reasons for its construction. The presentation of symphony concerts was a major contributing factor to its architectural design. There are by-laws allowing for the Symphony and other local performing arts organizations to have preference in securing their dates.The City and County of Honolulu continues to negotiate to bring in acts during the Symphony’s prime season. By our rental agreement, the City is required to offer an alternative venue when the symphony is bumped out of Blaisdell Concert Hall.The alternative venue offered to the symphony is the Waikiki Shell which requires amplification, provides no outdoor coverage or protection for audience or orchestra, and is unsuitable for live classical symphony performances.”

However, according to an excerpt they quote from The Honolulu Symphony: A Century of Music by Dale E. Hall, the symphony doesn’t enjoy the same relationship with the city that other symphonies do.

“The Symphony is not a “favored tenant,” a status particular performing groups sometimes enjoy in city charters. According to the standard rental agreement, the auditoriums director “may give preference” to Hawaii-based non-profit organizations, but has “full authority” in scheduling, taking into consideration “a diversity of events” and “possible financial return to the city and the overall benefits.”

This is unfortunately the latest of many problems the symphony has faced since I started writing about them three years ago. It is something of a shame because unlike the recent situations in Jacksonville, FL and Columbus, OH, the Honolulu Symphony musicians, administration and board seem to be getting along okay. Feel free to correct me if I am wrong, but I think this is the first time a principal conductor has gone to bat for the musicians during the difficulties of the last few years. If any have, I doubt they had Delfs’ pluck.

(Though I wouldn’t doubt my Inside the Arts compadres, Messrs. Spigelman and Eddins would be equal to the task, I hope they never have to face this situation.)

I can appreciate the position the city is in. The face a choice between the income from a 6-12 week run of a Broadway show versus the uncertain future of an organization that has been facing an uncertain future and having a hard time paying the bills for a number of years. (Disclosure: They owe my facility money too, though not so much that we would refuse to rent to them once they clear their account.) It has been a long, anxiety filled period for a lot of people. I have a lot of sympathy for them.

Managers? We Don’t Need No Stinkin’ Theatre Managers!

In my last entry I mentioned that I would make suggestions for those who might replicate planning exercise I went through at Performing Arts Center Eastside. You might notice I don’t say I will have suggestions on how to improve the experience. I think it is too early in the process to suggest improvements and as I am about discuss, what did happen exceeded my expectations.

As I was preparing for my trip to Bellevue, WA, my biggest concern was about how the participation of the Emerging Leadership Institute group would be received. There was no real precedent for anyone to base their expectations on. The Bellevue community had been planning this facility since 1988 and even if the majority of the board had only become involved in when the non-profit entity was formed in 2002, that is six years investment in planning and fund raising. How would they feel having a group of people making recommendations after only spending a weekend learning about their organization?

The same with the architects. They have a great record for designing splendid performing arts centers (check out the Alaska Center for the Performing Arts.) Would they resent us if we started criticizing their design? With all the information available to people via the Internet these days, it isn’t outside the realm of possibility that someone might have fancied themselves an amateur architect and rubbed the building designers the wrong way.

These concerns didn’t keep me awake at night and they really weren’t on my mind by the time we started examining the building design. There was a time during our presentation that I realized that not only were things going a lot better than I anticipated, but there was an unspoken positive, encouraging vibe in the room. Frankly, I was almost giddy with the idea that the process had gone so well because it bodes well for our future and the prospects for replicating this in other places.

Knowing that this might not always be so, I started to think about what things an arts organization could do to ensure things went smoothly if they tried to initiate a similar program. (Other than hiring all those involved at Bellevue, of course!) Probably the best option would be taking a proactive stance and brief all the constituents about what to expect and suggest how to participate most effectively. I have no idea if the people at PACE did any prep with the architects or board members. A comment John Haynes made at dinner made me suspect he hadn’t which speaks well for the open mindedness of these groups. John and Dana didn’t formally do any of the things I am about to suggest with the Emerging Leadership group except provide comfortable surroundings.

So yes, the first suggestion is comfortable working environment with an organized itinerary and breaks scheduled at suitable intervals.

Preparing stakeholders like board members and architects to prepare in a session with a group of advisers can be tough. They can be assured that none of the final decisions are vested in the advising group. Yet you have to go into the exercise intending to value the feedback you receive otherwise you are just wasting everyone’s time. This certainly means you have to be prepared to consider what you might perceive as negative. As people who have just joined the project and aren’t familiar with the intent of every design element they may indeed offend you with what they perceive to be an innocuous comment.

So local constituents should be encouraged to value what is being suggested, try to perceive the basic motivation for advice and respond with a question to clarify that motivation. “So your concern about our plan to have the noon sun fall upon our founder’s bust on her birthday is that it limits the windows, and therefore, natural light in the lobby and creates a dark, unwelcoming atmosphere?” Certainly the board and architects have every right to expect people to back up criticisms with constructive suggestions. Given that the advising group may have only been around for a few days and are not familiar with all options, an answer that they don’t know what a solution might be also has to be respected. This doesn’t mean the concern isn’t warranted and bears additional thought and consideration.

For their part, the advising visitors should probably assume a generally neutral stance. They shouldn’t be looking to evaluate if their facilities and organizational plan is superior or inferior to that of their hosts. We have all met and probably grimaced at the person whose every suggestion is prefaced by “where I used to work, we…” While they have certainly been invited because of their prior experience, that experience isn’t going to define the new organization. Likewise, while improvements a new organization is effecting can lead to a better experience back at the home organization, there are only so many resources available. Again, you can’t define one organization in the exact terms of another.

Nothing I am suggesting here is terribly groundbreaking. They are all based on standard suggestions for listening and responding in meetings. Additional tips for preparing groups to meet could certainly be found in books and magazine articles. Probably the most important suggestion is not to make value judgments about any aspect of the project — “That’s stupid; “The building looks like a warped artichoke” (which I heard about this place); “You are an idiot and clearly have no sense or experience in these matters,” etc., If anything is going to generate resistance and resentment, it is statements in this vein.

My suggestions assume everyone is arriving at the meeting with the best intentions but with the possibility of things going awry. If there hasn’t been buy-in from all involved parties or one party is seeks to use the exercise as leverage over another, obviously there are deeper problems than can be solved by good meeting preparation.

Audience Theory

As wonderful an opportunity it was to influence staff workplaces, those of us in the PACE advisory group still understood that the success of the building would be in how comfortable audiences were interacting with the space. When I was preparing to travel to Bellevue, I was mindful of Andrew Taylor’s observations wandering around the streets of Denver at the National Performing Arts Conference that

“block after block of glass or stone walls at the street level, many of them without a door (at least an open one) for hundreds of feet at a time. As a result, there are very few people populating the street, stopping to talk with each other, people watching, lingering, and realizing they’re in an urban streetscape of diversity and energy.”

I approached the facility design with the intention of insuring the building appeared engaging to foot traffic since there are quite a few residential complexes being constructed nearby.

The importance of physical design was actually reinforced for me as we walked to the meeting with the architects. About four-five blocks from the future PACE site, we passed a small area next to the sidewalk with hedges and benches. There was a sign noting that the area was open for public use. I would have never known that because of the way the hedges and a short set of ascending stairs lent it a sense of being private property. Because of this they had to essentially grant people permission to enter.

But to back up a little…. I had mentioned earlier that Alan Brown made a presentation on the value of live performance. Obviously, it is in relation to the audience’s experience that his thoughts are most applicable. It wasn’t until after his presentation that I realized how significant a moment in the design process it had been. The architects and project manager had never really had these ideas addressed in connection with their work before and so were pretty attentive and taking notes. The same was true for a couple board members who were present.

Of the concepts he covered, a number of them caught my attention. The first was his suggestion that interactive experience the Nintendo Wii offers predicts one day being able to virtually perform with Pilobolus. Since he is the first person I have met who has advanced this idea since I began promoting it in 2004, he instantly endeared himself to me.

He also addressed the situation where people were waiting longer and longer to buy their tickets. He spoke of a focus group where he basically discovered young people were afraid to buy a ticket until the last minute because committing to one option closed the door on all the other possibilities. I wondered if this was an element of Generation Y’s problem with decision making.

He said he asked them to describe what they would envision as a perfect jazz club. They said it would be a coffee house during the day but a bar at night with a separate room where those who wanted to be full immersed in the music could go. However, there would also be an anteroom where people could talk with friends and still listen to the music and still another anteroom where people could interact with friends more and listen less.

It seems like a tall order to design a building to provide this experience. However the impression I took away from what Brown had to say was that people at every age really desire an experience at an intermediate stage between listening to a recording and fully attending a formal concert. He described this as a place to drop in and hang out and get more information. One suggestion he made which he certainly did not represent as encompassing all possibilities was having kiosks in the lobby where one could try all sorts of new music. (I imagined something like the listening stations in record stores.) Having a DJ mixing in an area surrounded by comfortable lobby furniture.

Alan Brown’s presentation had a tangible effect on the discussions that followed. The building design already allowed for many of the activities he mentioned so conversations revolved around the possibilities. This is fortunate because if Brown is right, there might be an increased necessity of having such a space as venue for value added benefits. Acknowledging that there are some people who are voracious for an educative experience, Alan Brown proposed that while arts organizations gave education away for free as part of their mission, he suspected people would pay a premium for a private, executive briefing on events.

I have read and heard suggestions that were related to the core idea behind this. There are some complexities to this that I haven’t fully considered so I don’t quite know what I think about this. I suspect for some communities and organizations, he is right on the money with this idea.

As you might imagine from the thought the PACE administration put into the staff work areas, there had been some investment into the design of the public areas as well. As I already mentioned, the layout lends itself to sponsoring some of the programs and features Alan Brown suggested. Some other notable concepts they had were arranging the ticket office so one’s experience was more akin to interacting with a concierge than a reinforced security checkpoint. They have also looked into situating the restrooms so that the lines at intermission don’t become the half time show.

Our advice seemed to be viewed as insightful and even viable within the overall plan and budget. I am demurring on many of the details because so much is undecided at this stage in the game and I don’t want to create any unwarranted expectations about the ultimate result. Participating in the process was very exciting and engaging. While our status as outsiders lent some weight to our observations, Alan Brown’s occasional, but well timed comments lent some reinforcement.

Believe it or not after all this writing, I still have some additional observations to make! My next entry will have some really basic suggestions for those who might want to replicate this exercise.

(Details of this entry have been altered since the original posting to comply with confidentially agreements)

If You Build It, They Will Work

To continue in more detail from yesterday’s entry, one of the things about the PACE construction project was the consideration of workspace that had gone into the planning. It was the first area we were asked to assess. One of the problems with the office space in a lot of performing arts facilities is that they are almost inserted as an after thought into the design. Ticket offices especially seem to get the short shrift especially in light of the fact they are the location where 90% of interaction with the public transpires. You want to improve customer service? Try knocking out a few walls and giving the ticket office personnel some room to work!

The placement of staff in relation to each other is an important consideration. A gentleman from Iowa whose offices were inundated by the floods earlier this spring/summer talked about how the dynamics of staff interactions had changed since their temporary quarters forced them to all work on the same floor. He noted what an impact a single set of stairs, or lack thereof, can make.

Much of the conversation was general covering the theoretical needs of each department based on people’s experiences at their home institutions. Some positions need privacy to discuss details. Some need secure storage for personal and financial information. Some, like graphic designers, need to have access to natural light and perhaps control the lighting in their space. The question arose, since you can’t put all the department heads and their support staffs in one place, is it theoretically better to have the department head near the executive director or near his/her staff?

This would be especially true for marketing. If the organization operates under the philosophy that marketing is the job of everyone in the organization, they should have prominent placement in the facility. In a presenting organization it was also felt that the programming person should be in close proximity to keep lines of communication open regarding the viability of promoting different artists. The counter argument to this was that creative types, including the marketing director, tended to thrive in less formal environments than existed near executive offices. Ultimately, the consensus from the marketing people in the group was that they would suffer the neckties if it facilitated the marketing department’s activities.

My stints in marketing departments seem much more straitlaced by comparison. I feel deprived. This was one of the places where the direct value of participation in the project to professional development started to coalesce. At conferences we talk about how to attract audiences to our theatres. What we don’t get a chance to share is how we have arranged our work environment to enhance interactions among staff members.

An observation that continued to be mentioned was that whatever arrangements and organizational culture emerged in the first few years would become the founding precedent for the next 40 years. It can’t be easy for the people at PACE to make these decisions with the awareness of the possible repercussions lingering at the edge of their thoughts.

Some details of this entry have been changed since original posting to comply with confidentiality agreements.

Why Haven’t We Ever Done This?

I spent the weekend in the Seattle area participating as a lead partner in the very first stages of a pilot program where emerging arts leaders provide input on the construction of Performing Arts Center-Eastside (PACE) in Bellevue, WA. I had noted my participation in an earlier entry if you would like a little more information.

I intend to spend the next few entries reflecting on the experience. However, since everyone hopes this program can be replicated for future construction, I am going to summarize the major activities in today’s entry. Anyone considering using the process during their own construction or major renovation project will have an easy reference to the basic outline.

I want to acknowledge and give a lot of credit for the creation of the program to PACE Associate Director, Dana Kernich. She brought the whole concept to Executive Director, John Haynes and then did a lot of the organizational work to make it happen. When I was advocating more professional development opportunities for the alumni of APAP’s Emerging Leadership Institute, this program barely hovered at the edge of my mind as something that might be possible.

Obviously, I also need to acknowledge John Haynes for embracing the idea and committing resources to it. It was not a cheap undertaking. PACE flew 10 of us out, housed us and fed us (and it wasn’t at Sizzler though we would have been happy for it). Haynes told me he still saw it as extremely economical. He could have spent the same amount on a week long consultant visit but he was getting 10 consultants committing themselves to providing feedback for about 3 more years.

Haynes also observed that while consultants and architects are absolutely invaluable to the construction of facilities, once the job is done they move on to the next job and aren’t involved in the experience of inhabiting and working in the space the way arts professionals like ourselves are. In this respect was expense worthwhile. (Lest anyone think they will be ignored, there have been and will continue to be discussions with artists who have experienced performing in many spaces.)

The Process

We started out with a tour of the region so that we could get a sense of the physical environment in which the PAC would operate. Traffic isn’t getting any better in the region especially with the likes of Microsoft and Google expanding their physical presence. When we returned from our tour, John Haynes gave us a briefing on the history, audience demographics, vision and financial issues for the organization.

After that we participated in a panel discussion on the Regional Arts Ecology attended by the Executive Directors of the Bellevue Philharmonic, Kirkland Performing Arts Center, Seattle Theatre Group and 4Culture. This was a very interesting session to me on a number of levels. First, I appreciated the thorough job PACE was doing in educating us. But also, while 4Culture is a funding organization and Bellevue Philharmonic will find a place to perform in PACE, the other two could easily find themselves competing with PACE for audiences and artists. They might all end up competing for funding. Their observations and answers were great in terms of providing outside parties’ view of the environment in which PACE would operate.

That evening we had dinner with the facility architects, Pfeiffer Partners. This was more of an informal meeting than any type of presentation.

The next morning began our “work day” where we started to provide feedback in the context of what we had learned. It had already been clear to me how important PACE viewed our participation given all the people they arranged for us to meet including having the architects come up from Los Angeles. But what really impressed upon me just how innovative and important this pilot program might be was the fact Alan Brown of Wolf Brown was there. Apparently John Haynes had mentioned the project to him and he asked if he could be present and observe.

The day started out with Mr. Brown discussing Cultural Participation. This was derived from the research he had done for the Major University Presenters on Assessing the Intrinsic Impact of Live Performance. I had gotten the audio from a session he and the other researchers had conducted at the APAP convention but I was still jotting down lots of notes. Perhaps more importantly, some of PACE’s board members were present and doing the same. Again, I will expound on this in later entries.

Then the architects conducted a design charrette discussing their philosophy for the facility as well as noting the way they had dealt with challenges and benefits of the physical location. One of the most helpful things in the discussion was the models they brought. One allowed us to remove each floor piece by piece and another was large enough to stick our heads into to get a sense of things.

At this point, everyone except the 10 lead partners left the room and we engaged in a brainstorming session on the design. Haynes asked us to limit ourselves to three areas since there were so many directions we could go- Assess how the building functioned as a workplace, how it facilitated the patron experience and how the “machine” of the building worked (i.e. can a dumpster be rolled outside and not have to go through the lobby)

When the allotted time expired we presented our thoughts to the architects, members of the building committee, Dana and John. As you might imagine a great deal of discussion followed. However, our observations appeared to be valuable to all involved since one of the architects asked why no one had ever done this sort of thing before. (Thus the title of this entry.)

After things wrapped up we went out for dinner with Alan Brown and all flew out the next morning. As I noted in my earlier entry on the project, this weekend was just the first stride in a three year journey. It merely provided the context for conversations and exchanges of information channeled through a blog entries and emails over the next three years. My intent is to reflect upon the experience this week and across the next few years. Even with the strictures of the confidentiality agreement, there are enough general observations about the process I can make to be valuable to others.

Media Using The Masses

It appears as if the mainstream media has gone from glaring at bloggers to embracing some user generated content, perhaps at the expense of their employees. I am beginning to suspect some outlets have realized they could tap in to people’s desire for 15 minutes of fame as long as things ran through an editor for quality control. About a year ago, I started seeing the press releases I sent to the arts editor appearing verbatim in the neighbor specific inserts of the newspaper. I would still get a calendar or photo listing in the paper proper and maybe even a feature story if I was lucky. I have had my releases appear verbatim in smaller weekly papers, but this was the first time it was happening in a major daily.

A little later a mechanism appeared on the newspaper website encouraging people to submit stories of their own. Then a heck of a lot of people were laid off at the paper. I don’t know if there was a casual relationship or not, but I began to wonder if my attempts at promoting my events was contributing to pink slips being issued.

Last night I saw a promo on television announcing a new program the station news department was starting involving citizen contributions. There was nothing on the website despite their encouragement to check it out for more information. I think it had something to do with weather. I wouldn’t be surprised if some point in the next five years they started soliciting people to submit video reports.

Last month Salon.com started Open Salon where they will actually pay people for creating content.

What does this mean for you?

Well first, people may expect more opportunities to interact and contribute in your events.

Second, you may never know when the newspaper critic is coming because it could be anyone in the audience and a totally different person from last time. On the other hand, if you have a popular show you may hear from 10 people who intend to review your show for the newspaper and want free tickets (and still have an unknown 11th person’s critique printed).

I also imagine that some artists will anticipate expectations and you may find the type of shows they create/offer for performance at your venue beginning to evolve. I have spoken about how people may not be content with the passive experience sitting quietly in a dark room watching a show any longer. As much as I expect audiences to demand more, I also expect artists to start to provide more. As always, some will do it better than others.

In the short term though the implications of media outlets using exactly what you send them are that you better be making a compelling case for attendance. No longer are you trying to convince a writer your event is worthy of a feature story or review and depending on them to conduct interviews and recast your event in an interesting manner. Now what you write has to do both these things. You may not have the alternative of writing two releases, one for the editor and one for publication as is. I have had an editor take a single press release, assign a reporter to follow up to generate a story and forward it to be printed verbatim by the newspaper. It happened at least three times last year.

If you don’t know how to start writing compelling entries, you may want to check out my entry here. Because Artsjournal.com has changed the way they address their archives, those links to Greg Sandow’s blog don’t work any more. However, if you go to the May 25 -June 15, 2005 entries on his blog, you can probably find them without too much effort.

What Can NCLB Do For The Arts?

It occurs to me that there is a lot of talk about how No Child Left Behind is eroding the arts in schools. Field trips and outreach programs are curtailed or eliminated. Arts classes disappear in favor of more instruction in test subjects. Recess time is likewise dwindling. (If you are wondering about the connection, I got my first black eye in 5th grade when we recreated the rumble scene from West Side Story. Kids still recreate cool scenes from musical theatre during recess don’t they?)

But it got me thinking, to be fair do the arts gain anything from NCLB? Lets face it, the arts were getting the short shrift in schools for a long time before NCLB. We claim that music classes help kids with math. Does math in turn help kids with music. Does a good foundation in math help visual artists understand scale, ratio and proportion better?

In terms of reading and writing, obviously the arts can benefit from people who have a high level of comprehension and ability to express themselves well. We can hope these things provide basis to transition from reading well to being well read and possessed of critical and analytical thinking skills. Trading out social and hard sciences to make room for more math, reading and writing may make these skills harder to acquire. If NCLB does cultivate higher quality students then it would certainly be a pleasure to see students enter college without the need for remediation.

There are a lot of people who don’t feel NCLB is going to produce a generally higher quality student which bodes poorly for every industry in the future. If you were going to fight to get the law changed, how would it be improved to benefit the arts? More arts exposure is a given, but what else do you fight for? An excellent artist really can’t develop in a vacuum only experiencing arts classes. And what if you are told arts classes are definitely off the table in this new law? How do you salvage things and make sure students gain the knowledge and discernment they need to be artists via other avenues? What’s more, artists shouldn’t have to operate in a vacuum either, what do you advocate for that will help students become appreciators and consumers of art as they proceed through life?

What Value The Compact Disc?

Occasionally it is healthy to revisit daily rituals and practices to evaluate if they are still pertinent. For example, every time I go on a trip I clean all my CDs out of car and leave the little door on the CD holder open to show that there are no CDs in my car. It recently struck me that in the time since I bought the car several years ago, the value of CD as a format has dropped so precipitously that no one really wants to break into my car to grab them. In fact, they probably didn’t want to when I bought the car either but the iPod has gone from competing to almost default format in that time.

Realizations like this make me re-examine stuff in my professional life including policies we have set for ticket purchases/exchanges, seating, volunteers, rentals and whatever else comes up. Because we have always done it can’t be the default excuse for continuing to do something. In many cases, because we did it last year might not be valid either as behaviors and values change so quickly.

On the other hand, just as there are still people desperate enough for the few bucks they might get for my CDs at the local record exchange, the cost of someone abusing the lack of a policy might still outweigh the benefit of eliminating it.

No Lack of Power Had They Lacked Power

I hadn’t intended to watch the Opening Ceremonies of the Beijing Olympics but then I saw the footage of the rehearsals Korean television “leaked.” I was so intrigued, I got up at 2:00 am hoping to watch the ceremony streamed live. Unfortunately, NBC chose not to do so. I would have been happy to watch it with commercials inserted. Nor could I find any other source, including China’s CCTV that didn’t forbid me due to my geography. Instead I had to wait 18 hours.

I am glad I rushed home from work to watch it Friday night. I was flabbergasted at the scope and pageantry. What surprised and impressed me the most was the precision execution of things like the drums in the opening segment and the taiji players who formed perfect concentric circles without any spike marks on the floor. What left me agape was the movement of the printing blocks. I thought they were computerized hydraulics or some such until I noticed there were legs under there as the cubes rose. This was a good 2-3 minutes before they revealed that fact. There are some great still photos here.

I imagine that the London Olympic Committee was gulping at the thought of having to follow that. I have to admit the torch lighting was pretty anti-climatic in comparison with the rest of the opening ceremony. I was expecting a dragon or a phoenix to emerge to ignite it. (I have since read that the IOC requires an athlete to do the honors.)

What I liked most about the Opening Ceremony as an arts professional was that the focus was so much on the abilities of the performers. If the projections on the side of the building, the LED screen scroll on the floor and the computer enhancement of the fireworks had failed, it would have still been a superlative performance. If all the power went out so that they flying couldn’t happen, the fou drums were darkened and the globe couldn’t rise from the floor, it would have still been impressive.

I have worked in technical theatre where they are fond of pointing out that without them, the actors would be flailing around and speaking into the darkness. The truth is, if China decided to start at 8:00 am instead of 8:00 pm and planned on using natural light people would still have been wowed by the performance. (The sun was rising at 4:30 am when I was there so they would have had a fair bit to work with if the stadium walls were open in the right place.)

To my mind, China did the arts world a great service by emphasizing the power of live performance and exhibited what can be accomplished in that format. (Though granted thanks to a whole lot of money.) The reality was that even with all the rehearsals and training that made such precision possible, people still got injured. That too is a hazard of live performance and as much as we may like to sell the idea of the possibility of danger at our shows, it isn’t something we actually wish upon our performers. It is easy to blame China’s low safety standards. I might have done so except that I heard something similar nearly happened this weekend because someone neglected to secure unused equipment.

My blog is about the arts and though it might get me more readers, I stay away from politics and other matters. The controversies surrounding these Olympics loom too large not to at least acknowledge they exist. The optimist in me hopes for China it is just a matter of making up lost ground. Two days before the 1932 Summer Games in L.A. the U.S. Army conducted a bayonet charge on their own WW I veterans backed by tanks and didn’t have a very good record on the treatment of minorities. That same year, China was dealing with Mao in one part of the country and Japanese occupation in another. The US emerged from the Depression and gradually moved forward on social fronts. For China there were impediments to progress from within and without.

For the sake of all the wonderful people I met in China, my hope was that the opening ceremony was a grand declaration that the country had finished regrouping and was embarking on a campaign to be regarded once again as a giant of culture, learning and invention.

Never The Twain…

Like a parent that doesn’t like to see the kids fight, I get uneasy when I see arts groups competing with each other for limited resources when they could be collaborating at least partially with their efforts. What really makes me uncomfortable is getting caught in the politics between them. This afternoon I had a group call to inquire about renting the facility. After I sent them an application they apparently sent out an email blast adverting that they were doing the show. (They shouldn’t have until they got approval for their event but that is another matter.) I get a call a few minutes later from the leader of the group the applicants split off from asking if it was true we had a show going on that night. His group does a show here every year and from the subtext of his questions, I guess he sees his splinter rivals as a threat.

I have frequently mentioned differing opinions about interpretation or what subsection of a discipline to emphasize as a basis for creating a separate organization but I don’t know if I have ever addressed the motivation of raw drama. Unfortunately, there are plenty of instances where dislike for others has caused a schism in organizations.

I will concede that sometimes it is healthier to split off rather than continue in a bad situation and that it can result in a stronger organization. We do have a case where we deal with an original group and a group that split away because they felt the parent group was too disorganized. I can attest that the splinter group is indeed much more pleasant to work with because they are organized. (They also pay their bills on a timely manner!)

In the majority of cases I have come across, the separation dilutes the effectiveness of each entity. I was talking to a gentleman with a long institutional memory who told me that locally when Federal funding for a WPA-like arts program ran out those involved in a dance company split into smaller groups, many of which replicated the efforts of the others. Even though the fragmentation was generally amiable, the result is that every Christmas brings 4-5 competing versions of The Nutcracker. Some versions are more family friendly than others which serves as a good alternative to the one very formal production which appeals to the aficionados. That still leaves 3-4 groups competing for the family audience and it shows in some of the attendance numbers.

Passion and anger has been known to inspire works of art but more often it seems to spawn unimaginative polemics. There is nothing stopping either from filing for non-profit status and soliciting grants to support their work. As a funder or patron It is rather difficult to discern among those who are in conflict whose ideology is more pure and sincere. A friend gave me a tour of her town once and pointed out the homes of two theatre groups noting that the community wasn’t really big enough for both though they were rivals whose bitterness was sometimes played out publicly. One was slightly more successful but the other enjoyed the largess, and accompanying cachet, of a well known film actor. As a result, neither needed to make peace with the other though they and the community might be the better for it.

Illuminating the Vision

When I was reading the Presenting Dance report I referenced a couple weeks ago there was a section of the work where idealism was crashing against realities. One of the suggestions dance companies made was that artistic directors travel to view a work before deciding to contract it given that the artistic fee was a significant portion of a presenter’s budget. The report’s author observed that dance companies apparently think presenting organizations have significantly greater resources than they do. I am guessing a lot of these groups interact with organizations like the Kennedy Center.

That was actually about the most unrealistic expectation anyone had. Some of the other suggestions had to do with removing adversarial relationships and dance companies and presenters working together over long periods to craft a performance and outreach program that best suits the community’s character. The viability of these suggestions seemed to depend more an individual situations than anything else. There are some agents I have comfortable relationships with who don’t seem to take a “No” personally whom I touch base with year after year. There are others who seem like they are only interested in reciting a list of artists they are promoting with whom I am less comfortable about approaching.

Then there are some that seem to regard me as small potatoes and I am lucky they are talking to me. I can only name the people I have a good relationship with off the top of my head so I guess it is probably healthy I dwell only on the positives.

Ability to interact over a long period of time to craft a program isn’t always possible. Often the available information isn’t enough for either the dance company or I to have an informed conversation about how the other operates.

There was an encounter I had which made me very anxious at the beginning but ended with me impressed by the artistic director’s investment in his work. One year a dance company’s agent told us the artistic director required the use of some very expensive lighting equipment for one of the repertory pieces the company would perform. There had been no mention of this in the contract or rider we had been sent. I can’t remember if we had signed and returned the contracts at the time, but this equipment was definitely an unmentioned addendum to the text we had in hand.

Only one of three presenters in my booking consortium had the equipment. The inclusion of the equipment would make an already expensive event more so for the rest of us. We considered canceling the piece except that it was the one dance which would have the most resonance for our audiences. So we suggested less expensive versions of the equipment as an alternative. The artistic director came back and said it definitely had to be the equipment specified.

Now at this point I was starting to think the artistic director was being a prima donna and would suffer no alterations to his vision. People were coming to see the dance, not the lighting instruments. The show may look cooler with the lights but people wouldn’t think less of the work if they don’t know what they are missing. About the same time while doing research for a press release, I came across a review that said one segment of the piece really fell flat and dragged the rest down. This served to add to my anxiety a bit more.

Then we get an email from the agent saying the artistic director felt so strongly that the equipment be present in the piece, he would split the cost with us.

Well whatta ya gonna do about that? 1/3 of the cost was still pretty significant for us but it certainly wasn’t small potatoes for the dance company either. With the help of our local light rental company which started shifting things around months in advance so the correct equipment would end up in the right place at the right time, we ended up with a more affordable option for presenting the artistic director’s vision.

I was still a little concerned that when the company arrived, the artistic director would be running around fretting that everything was wrong and trying to refine picayune details about the production. When they arrived I was somewhat surprised to find that the artistic director was pretty mellow, spent most of the time chatting with my staff and pretty much let his company conduct their own business and stayed out of their way. The segment of the piece which had received criticism in a review was cut which made me think he wasn’t terminally devoted to his work and was open to altering it.

That in mind, I began to believe maybe the special lighting equipment was crucial to the piece if he was willing to pay for a share of it. When I saw the piece, I wasn’t really convinced the effect was worth the expense. If I wasn’t watching for it, I probably wouldn’t have made note of it. The audience really seemed to enjoy the piece which was good. There was actually another piece they enjoyed more. The applause was so long for it I panicked thinking it was the curtain call.

The dance company probably can’t afford to dicker like that with every presenter, nor could we afford to do so with every company. Going the extra mile in this case probably enhanced the experience for both of us. I would have loved to have saved the expense. In the face of the artistic director’s commitment to sharing the cost, it was hard to refuse the piece. Money may not build relationships but the gesture surely did make me feel like we were more like partners in bringing the work to my community. That combined with the audience’s enjoyment and the enthusiastic response to the master class the company conducted made me feel more comfortable about taking on the extra expense.

Did You Just Agree To Go To Abilene?

Because non-profit arts often lead a tenuous existence which depends so heavily on the commitment of a small, fairly close knit group, organizations are likely to practice a number of organizational behaviors. One of the least constructive of these is known as the Abilene Paradox. The Abilene Paradox takes its name from an anecdote told by Jerry B. Harvey to illustrate how everyone in a group can end up agreeing to do something none of them want to do.

Harvey tells a story about a visit to his in-laws that ended with the group of them traveling to Abilene, TX in a car without air conditioning to eat an awful meal because each person assumed the others wanted to go rather than stay home and continue enjoying their game of dominoes. The Abilene Paradox is widely used in organizational dynamics classes/seminars so I hope the reputation of Abilene’s cuisine hasn’t suffered.

If you think about it, you can probably recall a similar time when you agreed to a choice you didn’t believe was correct and felt vindicated in your judgment when it failed–except you had voiced your support. Perhaps you even voiced your reservations to another who agreed and discovered they felt as you did.

There is an article by Harvey that illustrates how the paradox can manifest itself in various situations and also contains suggestions on how to avoid taking a trip to Abilene. In what might appear to be the most extreme case, he suggests that the instigator of the misguided trip may need to step forward and declare their misgivings about their own project in order to break the fear which keeps the cycle of reinforcement intact.

“… we frequently fail to take action in an organizational setting because we fear that the actions we take may result in our separation from others, or, in the language of Mr. Porter, we are afraid of being tabbed as “disloyal” or are afraid of being ostracized as “non-team players.”

This is why I felt arts organizations might be especially vulnerable to trips to Abilene. Members aren’t simply employees/volunteers/board members but assumed to be true believers in the cause. There could be a fear, real or imagined that disagreement with the group equates to lack of commitment to the greater ideals rather than merely disloyalty to the company.

An End to Waiting Tables?

Via a listing on the Chronicle of Higher Education website today, I became aware of The Strategic National Arts Alumni Project (SNAAP). The survey which is entering a trial phase with plans for national reach starting in 2010 will extensively query alumni of arts high schools, college/university programs and conservatories about the training they received and its applicability in their careers.

According to a press release on the SNAAP website,

“Arts alumni who graduated 5, 10, 15 and 20 years earlier will provide information about their formal arts training. They will report the nature of their current arts involvement, reflect on the relevance of arts training to their work and further education, and describe turning points, obstacles, and key relationships and opportunities that influenced their lives and careers.

The results of the annual online survey and data analysis system will help schools strengthen their programs of study by tracking what young artists need to advance in their fields.”

The press release also acknowledges that upon graduation, artists don’t often perform the exact work they for which they trained. The release charitably suggests that “they may work at the boundaries between disciplines.” I suspect the survey will find in many cases people end up doing work barely tangentially related to their training in the arts. Long time readers will recall that I covered an attempt by Tom Loughlin, a professor at SUNY-Fredonia to track the success graduates of his program were having getting work in any entertainment related pursuit. While his method wasn’t entirely scientific, I suspect the results won’t be diametrically opposed to what SNAAP finds.

I am prepared to be encouraged by unsuspected rays of hope that the SNAAP survey uncovers. They note that the approach of the creative economy will generate a demand for people with arts training so if the results do lead training programs to reevaluate their approaches and make their students more employable, it could certainly be worth the costs. The FAQ on the SNAAP website notes other benefits to policy and decision making related to the arts. (Including parents and students considering it as a career path.)

Something I found interesting in the FAQ was the response people had to early versions of the survey.

“The initial testing of the SNAAP questionnaire indicated that arts alumni were frustrated because the survey assumed a linear career, and suggested that all events and experiences were equally important.

An interactive graphic interface, the SNAAP lifemap will allow survey respondents to tell their stories and to indicate the relative importance of events and experiences to their careers, whether they work in or outside of the arts. “

The introduction of the lifemap feature as part of the survey is an intriguing approach since it will be generated as people answer. Personally when I fill out surveys it is frequently difficult to decide between the extreme categories. I am faced by the question about whether I strongly (dis)agree or emphatically (dis)agree. I think if I saw a graphical representation of how my answers were being interpreted, in this case the relative importance of chapters in my life, I could answer more accurately. (i.e. Oh no, that’s not right, job B had a much greater impact than job A, let me go back and revise). This isn’t an approach that can be used with all surveys since it obviously influences responses, but in some cases it can be helpful. In fact, it could actually assist in self reflection if a person came to the realization that Job A actually influenced them more than they realized and they can’t honestly massage the numbers to make Job B appear more prominent.

The Ninty Five Processes

Since my second blog entry ever was about parallels between arts management and religion, I was intrigued by a post Scott Walters made earlier this month suggesting that theatres be built along the same lines that Lutherans build theirs.

The process he outlines is thus:

1. Costs for the first few years are evenly split between the new congregation, the regional organization (synod), and the national organization (ELCA).

2. Money is provided primarily to cover salaries.

3. After the first couple years, the new congregation takes on a greater share of the financial burden until it is financially independent.

4. At that point, the congregation begins to make annual contributions back to the regional and national church, which continues as long as the church continues in existence.

5. The congregation is responsible for raising enough money to build a church, if it so desires, but a service organization provides a source of low-interest loans to help with that process.

He compares this with the process for theatres which is basically that you have to exist for three years before anyone will even take a look at your funding request.

The process the Lutherans use is not terribly unique. There are many immigrant groups who have done the same thing pooling their money to fund businesses which were expected to return money to the pot to fund the efforts of others. Upon such things banks were established. I wouldn’t be surprised to learn the Lutheran’s practice traces its roots back to immigration.

Given that I have had interactions with people wishing to build a theatre that had no concept of what it actually takes to maintain and run one in the manner they plan, I would embrace the idea that nascent theatres would receive informed advice and guidance.

I have it on pretty good authority that there are performing arts organizations of a certain strata which already trade information and collaborate on planning. The problem is that they rarely attend conferences so few of us get to talk to them. Which is too bad because their expertise could provide a starting point for creating and funding this type of project. I am actually involved with a project which could possible provide a partial template for what Walters is suggesting.

I had a couple concerns about Walters’ suggestions. The first is that it would encourage conservative rather than innovative approaches that would move how the performing arts interact with their communities forward. This process is good for Lutherans because they are dealing with people who already subscribe to an orthodoxy and understand what the expected outcome is. This is not necessarily the case with theatre. You have a choice between different formats and genres to focus on or ignore. It would be disappointing to have groups nudged toward some form of what their advisers know or think would be appropriate. It is still their word that releases the money.

I would assume that once the group of artists had been operating for awhile, a team who specialized in the direction they wanted to pursue would shepherd their progress so everyone wouldn’t automatically be told they were going to be a 250 seat theatre or a three venue facility. Yet the best option might not be a fixed seat venue be it built, rented or borrowed from another but a partnership with a ballet and gymnastic school resulting in an organization focused as much on physical fitness for the community as performance.

My other concern is that the mechanism be able to financially and more importantly emotionally and mentally weather a lot of early failures before they get the technique refined to the point where there are enough successful organizations replenishing the funds. I believe it takes colleges 40-50 years before their alumni become sufficiently successful that they can make significant donations to the school. Granted, the theatres cultivated by this procedure would be required to give back whereas alumni aren’t. Still, it might take 15-20 years before the method is self supporting. Arts organizations and businesses alike fear the inability to show results whether it be to granting organizations or stockholders. This fear could contribute to advocating that new arts groups take a familiar, conservative approach in their activities. And short of someone like Warren Buffet, there aren’t too many funding sources that would be prepared to wait 15-20 years for positive results.

Still if the funders, organizers and participants went into the process resolved to be vigilant about their prejudices and fears and accepting the fact that it could be a long time before any return is ever seen, it could certainly work. Frankly, even if the fears and prejudices did come into play, the process would still be a vast improvement over the current system if it established the practice of arts professionals centralizing and sharing knowledge to avoid replication or re-development of procedures refined or discarded by others.

And how great would it be if causing a schism with the Catholic Church eventually resulted in the unification of the arts? (Finally, we take revenge for being placed below beggars by co-opting religion practice for our own purposes!!!)

There Are No Secret Codes

I received an interesting report in the mail this week created in partnership between the Association of Performing Arts Presenters, Dance/USA and Jacob’s Pillow Dance. The book, Presenting Dance, written by Mindy N. Levine discusses conversations that transpired at the National Dance Presenters Leadership Forum at Jacob’s Pillow between 2002 and 2006. Unfortunately, none of this is online for me to link to or even cut and paste from putting us all in danger from my typing skills.

As always, there were a number of things that piqued my interest and few, if any, could be exclusively applied to dance. A large part of the book was devoted to audiences and how presenters and dance companies could promote and design their offerings, including activities ancillary to the main of a performance, to better serve/connect with them.

It was decided that there are four curatorial approaches when it comes to exposing audiences to new works as a presenter; “A to B”, “A and B”, “A or B” and “Mini Festival”. A to B is essentially starting with accessible works and building toward more challenging works over the years. A and B is referred to as the loss leader approach, letting the more popular show cushion the loss of the less popular. A or B assumes people aren’t familiar enough with dance on the whole to discern between challenging and accessible. In this case, you just program what you find compelling and essentially do a lot of work promoting and educating. The suggestion here seems to be to have a sense of how you want to position your organization. The mini-festival approach is where the presenter concentrates dance events along with promotion and education efforts within a short period of time.

I want to back up to the A to B approach. Some of the problems the book points out with this approach is that sometimes the presenter underestimates their audience and thinks they are never ready to be challenged. Likewise, the audience may actually be more receptive to the challenging work than that of presumably more accessible pieces. Finally, some commented that sometimes the community never evolves past the starting point.

One of my first thoughts when reading the A to B approach was of a post Neill Roan made back in 2006 about the high rate of churn arts organizations experience with audiences. Even if the overall attendance numbers look stable, those attending this year may not have been attending two years ago and so may be at square one in their dance/theatre/visual art/music experience whereas your programming is at square five the planned progress.

There was actually one other type of approach discussed, “More is Better.” Related somewhat to the festival approach, it involves programming as much and as diversely as possible (of dance in this case.) The hope is that familiarity will breed attempt and people will be more willing to experiment.

“People don’t decide never to eat out again because they have one bad meal in a restaurant,” said a participant. But audiences often engage in a kind of “one-for-all” thinking with regard to dance; they see one dance performance they don’t like and, in the absence of evaluative context, dismiss the entire discipline.”

There is a quote from John Dewey at the beginning of a chapter in this book that probably should appear at the top of the page or as the first slide of a power point presentation for people who are intimidated or anxious over their ignorance of any art form.

“It is quite possible to enjoy flowers in their colored form and delicate fragrance without knowing anything about flowers theoretically.”

One participant in the discussions suggested turning things around on people and asking them what they do for a living. “Make them realize that you probably know nothing about their job, but that doesn’t necessarily make you feel globally stupid.”

The participants came up with a list of ways to help audiences engage.

-1) There are no “secret codes.”
-2) Trust your instincts and the work.
-3) Ambiguity can be a source of aesthetic pleasure – Essentially, people are used to movement being intentional and dance frequently is not. Enjoyment can be derived from interpreting for yourself.
-4) There are multiple ways of understanding
-5) There is value in aesthetic dissent- You don’t have to like everything you see.

One of the most valuable sections in terms of making dance more intellectually accessible to audiences is in the “Tools of the Trade” in the Cultivating Aesthetic Literacy chapter. This is really where I wish I could link to this online because there is far too much to cut and paste much less type. But I will try to give a taste here.

The chapter suggests presenting different ways for audiences to approach a dance piece, with a Journalist’s Eye, Anthropologist’s Eye, Linguist/Grammarian Eye and Colleagues and Conversation. Now I think using these terms with audience members probably will add to their anxiety but the suggestions in each area are geared toward getting people past “I liked it,” “I didn’t like it,” or “I didn’t understand it” and on to discovering why.

For the Journalist’s Eye, they suggest Who, What, Where, When, How questions to help lead to answering Why or Why Not it was good. Some examples deal with what body parts are moving, how speed changes over time, if movement is synced with the music, what connections to everyday activities can be made, how does it make you feel emotionally and physically, what is known about the choreographer and company?

For Anthropologist Eye, the audience approaches dance as if it were an unknown culture being discovered. An attitude which may actually fall closest to the mark. Questions suggested in this area might be whether men move differently from women, if movement is in isolation or groups, are their forces that bring people together or separate them, are there rules applied to the movement and if so, are they flexible or rigid?

When Linguist/Grammarian Eye was used as an exercise, participants wrote adjectives about how they felt, verbs describing the movement and adverbs about the quality of the movement. The book suggests that this exercise can be useful for people involved with the arts to “generate evocative and specific language with which to discuss work.” If people start moving away from using “electrifying” to describe their work, that is all right with me.

These approaches aren’t necessarily prescribed for novices and can be used at different levels of experience with an art form. Colleagues and Conversation is listed as a tool in professional development among people in the dance field where they talk about performances among themselves to help cultivate their own aesthetic literacy.

What I have severely summarized here is only the first 18 pages out of about 50 pages of observations and ideas. Some of the other chapters deal more with the challenges dance companies face in developing and performing their work. And of course, the challenges presenters face supporting and employing dance companies are also addressed.

Tonight I wanted to cram some of the audience development issues in my entry because tomorrow I am handing the book to my assistant theatre manager so we can have a conversation about what practices might be viable for our community. I hope to come back to the text at a later date but really wish it was available online so I could continue to comment while the ATM reads it.

Cultivating An Appeal Certainly Is Not Clear

There is a new buzzword out there called “Murketing”, a portmanteau of murky and marketing implying a sort of under the radar effort at increasing market share, cachet, whatever. If you read my entry about the staycation, you know that I am not a fan of what I feel are often attempts to put lipstick on a pig. My problem with the murketing term isn’t that the practice is a bad idea but rather that the creation of the term implies there is some hot new trend to adopt or be left behind. I have noted before, not every new approach/technology is appropriate for everyone, but they do bear exploration.

Let me expand a little on this. The way I think the idea should be approached is to say that in the face of changing behavior of consumers which includes rising skepticism about advertising campaigns that take a direct approach, it might be prudent for companies to examine the way they approach their marketing and perhaps even re-evaluate the market to which they are appealing. Instead the coining of terms like murketing makes it sound like you have to discard the practice of marketing altogether and replace with the method of the future. The reality is as I described it — take the time to re-examine.

I am not sure if he actually created the term or not, but a gentleman named Robert Walker recently wrote a book, Buying In: The Secret Dialogue Between What We Buy and Who We Are which examines the idea. Forbes did a review which appears to sum up Walker’s theories about as good as any article I have read on the subject or the book.

As much as I dislike the term, I have to say I like sections of Walker’s blog, namely Subculture, Inc and The Murketing Arts. While his book deals with the efforts of Pabst Blue Ribbon and Red Bull as well as some smaller operations, these sections are devoted to Q&As with people involved in small scale efforts to advance their products. Given that arts organizations often fall into the small scale category, these sections of the blog along with Walker’s “Consumed” column in the New York Times Magazine and of course, the book might provide some inspiration. (Yes, I have to acknowledge that the site’s sort of anti-guru vibe might actually be calculated, per murketing, to cater to my skepticism.)

I am reluctant to mention some of the ideas that popped into my head while reading about some of those interviewed because they essentially tap into the forces other people have discovered rather than finding some local characteristic. Sure there were women who tapped into the skateboarder market despite not selling any skateboarding gear. It doesn’t mean that is an appropriate target group for your organization. (Except the stars will align for some symphony in Idaho and suddenly California arts groups will be banging their heads trying to figure out why a state replete with skateboarders can’t win with them.)

I Have To Wait Til I Am 60 To Get Some Respect?!

While catching up on the Fractured Atlas blog, I caught this link to WNYC’s Soundcheck Smackdown about the need for arts organizations to cultivate younger leaders. One of the first phrases tossed around was about being on the “wrong side of 60” meaning that the leaders of some of the most prestigious/large organizations need someone with the gravitas of experience leading things.

One interesting comment that was made was that the appointment of 27 year old Gustavo Dudamel as conductor of the L.A. Philharmonic might alienate the audience who would be concerned by his apparent lack of experience. It was immediately noted that given there is such a concern about the graying of orchestra audiences, you may not want to continue to cater to their perceptions. (Though they do fund the organization in the short term and that can’t be ignored.) Later in the program a caller noted that Zubin Mehta was only 26 when he became music director of the L.A. Philharmonic and host John Schaefer opined that perhaps LA has a talent for identifying promising leaders.

Some of the issues that come up in the discussion between Schaefer and guests Lee Rosenbaum and Barry Hessenius had to do with pay, both that younger people have an expectation of making more but will accept less than A – list leaders. Given the finite resources of the 90% of organizations that don’t operate at the level of the elites, it can be difficult to attract and retain talent. But this much we knew already, eh? Hessenius notes what I have discussed in earlier entries. The organizations with the most youth involvement are those who allow young people a greater role in decision making — something the arts haven’t done as a whole.

Actually, Now I Am Even More Confused

Because copyright is a confusing issue, the folks over at the American Library Association have created this nifty little slider tool to help you determine if something is in the public domain or not. Frankly, at one time I thought there were some pretty simple rules of thumb you could use but now that I have seen this device, I am even more confused.

For instance, if you created a work before 1979 and published it before 2003, you might be protected. However, if during that time period, you happened to publish it between 1978 and March 1, 1989 and didn’t put a copyright notice on your work and never registered it, it is not protected and the work is in the public domain. Now given that I wrote a short story for school back in 1983 and did put a copyright notice on it, I think I am covered even though it was never registered or officially published. (Unless the photocopying of proud parents counts.)

Now I happened across an interesting situation. According to the chart, any work published before 1923 needs no permission and is in the public domain. Elmer Rice’s Adding Machine was first published in 1922 as noted here. While it was faithfully renewed, it should still be in the public domain. However, if you go over to the Samuel French website, they want $75 a performance for it.

So the question is, does Samuel French have the right to do so or not? The answer probably requires consulting experts. So despite the best intentions, this little device doesn’t really simplify matters at all and only serves to show us how little most of us really understand about copyright protection.

My Butt in the Seats of Your Neighborhood Stage

This weekend I was a guest on the Your Neighborhood Stage podcast. (July 14 episode, number 3.21). The folks over there let me talk for a real long time on a lot of issues. In the course of the conversation, I promoted the iPod idea I had blogged on before. I had listened to some of their earlier podcasts to get a sense of what I was in for and one of the on going issues they have discussed is inverting the idea that “all good things must percolate down from Broadway.” They were trying to find a way that things could be developed at a local level and percolate up in much the same way niche interests suddenly explode into popular consciousness via YouTube.

It occurred to me that while local theatres couldn’t really hope to get anything on Broadway via the current development path, they could be the place where the innovations that reinvigorate the performing arts are cultivated. As I note in my interview, the stakes are pretty high on Broadway but somewhat less so on the local level. (Not to understate the impact of even small financial losses on local theatres.) But with the rise of Pro-Ams (Professional Amateurs) who have both passion and increased access to technology, there exists the potential for great things to result from unorthodox approaches and experimentation.

There were some other issues we discussed like censorship in a production of Ragtime near Chicago, copyright infringement in an Akron production of Urinetown (the earlier case from the 90s I refer to is L! V! C! in Boca Raton- covered in NY Times, 8th paragraph down) and whether bloggers who review can be sued for defamation.

If ever you wanted to hear my voice, albeit a little distorted (my fault, mostly) or simply just want to sip at the fount of my wisdom in audio form, give it a listen.

Oh, I just also note. When co-host Staci Cobb was praising me and said “Go You!” I thought she said “Go UF” and was tweaking me as a Florida State University grad by cheering on the University of Florida. It is only as I listened to the podcast that I realized I misheard her. I am sure both hosts were a little perplexed when I joked about her razzing me.

Parents No Longer Just At the Stage Door

Recently I have been talking about the needs of the next generation of leaders in comparison with those of earlier generations. On the whole I think that those who feel the next generation lacks the commitment to the cause exhibited by theirs can respect the desire for a better work-life balance.

There is a characteristic of the next generation that might be a thornier problem for arts organizations–their parents. The term helicopter parents was originally applied to parents who “hovered” over their children when they went to college. The parents would bug professors about their children’s grades, dorm staff about room mates and in some extreme situations, would actually complete assignments for them.

As the students graduated, the parents began showing up at the work place, at interviews and going so far as to fill out applications and negotiate salaries for their children.

Now I don’t quite know if this is necessarily going to be anything new for performing arts organizations who have always had stage parents hovering around. However, a decision needs to be made on the organization’s policy on parental involvement. As the Forbes article I linked to above notes, some companies are embracing parents. Others feel it is not appropriate for parents to be involving themselves in decisions being made at work and have generated formal responses to the issue.

Fortunately, my mother restricts her complaints about how many hours I am putting in at work to me.

While I have known about helicopter parents for quite awhile now, I haven’t run across any cases anywhere I worked. (Well, one intern’s parents followed him cross country to check out his work site but didn’t contact us past that point except to make a donation.) What impelled me to cover the subject was a video the Next Generation Consulting blog linked to in the entry on mentoring I cited last week. The video is about an hour or so long on the subject of mentoring at accounting firms.

As the speaker, Rita Keller, discussed the issue of parental involvement, she noted that employers needed to be prepared to have the new employees making a lot of personal calls or texting throughout the day. Now if the parents are prodding their kids to get to bed and wake up on time, this can be beneficial to a company. The area she mentions that I believe would be the biggest concern for employers is lack of initiative and decision making skills. Because these young people have consulted with their parents and friends on so many issues in their lives multiple times a day, they tend to crave/require specific guidance or advice and lack the ability to act independently.

The results of helicopter parenting and the general technological environment the next generation of workers have grown up in is the subject of a really good article from HR Magazine that addresses the issue and how to structure the work environment to best channel younger workers’ energies. There are some benefits these folks bring like familiarity with technology and a facility of working with groups and multi-tasking. But there are also some disadvantages too like indiscretion, unrealistic expectations and impatience.

Stopgap Mentoring

Over at her blog on the Next Generation Consulting website, Rebecca Ryan asks, Is Mentoring a Coverup for Poor Management? According to an article she links to at the end of her entry, most companies are actually coaching rather than mentoring. Coaching essentially consists of helping someone fulfill their function for the company whereas mentoring is more of a customize relationship aimed at growing the person.

In Ryan’s view, most mentoring programs are essentially buddy programs. Whereas:

“True Mentoring occurs when an elder’s intention is to entrust another with the welfare of her or his estate (or something similarly signigicant.) In business, this means that one generation of leaders takes the next generation under its wing and over time, teaches them everything they know….So you see, Mentoring is intended to occur alongside a transfer of responsibility. Most Mentoring programs have no such intention.”

The problem she feels lies in the fact that companies try to use mentoring to fill in gaps but don’t commit to designing and implementing the program resulting in low retention and burn out.

The next generation of leaders are looking for mentoring and presumably want it to be high quality. Just as interns don’t want to just be a photocopier, new employees don’t want a coaching only experience. So if you have a mentoring program, the question to ask is, Is it any good?

Will You Love Me If I’m Cheap?

While I have been encouraging arts organizations to create opportunities for local citizens who have decided fuel costs are too high to travel this summer, it has only been because I don’t have a direct line of appeal to the local citizens. One of the things I am wondering is if people will look for entertainment closer to home if they have decided not to travel or if they will simply look for entertainment at home on the 72 inch television they wisely purchased when times were better.

I have been wondering if I should promote the fact that knowing costs were on the rise, we are keeping our ticket prices the same as last year. This is absolutely true. I figured we could probably weather another season at the same prices if it made our shows more accessible to our community. But I wonder if people would care that we were trying to strengthen our relationship with them. Given that people no longer subscribe and wait until a few days before an event to buy tickets, will our attempt to stay affordable even register?

I am pretty sure I know the answer. I have read a number of studies on customer service and retention which I have cited in talks that show price does not develop relationships. This is mostly in terms of customer loyalty in situations where you and a competitor offer a comparable product. If someone defects to your competitor and says it is price, chances are the reasons run much deeper and price is the easiest excuse to use. With that in mind, it seems price should be a minor player in a campaign to win loyalty.

Another complicating factor– with the rise in fuel prices my partners and I are beginning to get requests to re-negotiate performance fees. So now I wonder if I can keep the prices the same or not and whether we will be able to afford to present as many artists come next year. I sense the developments over the next year or so will instigate a sea change in the way we do business in the future (as well as if.)

Going off on a little tangent from the topic of booking, one of the artists I was excited to be presenting decided they wanted to change the time frame that they toured. This will put them outside our planned season. We hadn’t gone to contract but thought we did have an understanding with their agent. This wasn’t related at all to fuel costs but rather the timing of other projects the artists were involved in. My partner presenters decided not to replace the group. I have a smaller schedule than they so I have been seeking a replacement and hoping I can do so before it is time for the brochure to go to press.

A substitute was suggested by some staff people and their friends. YouTube videos were reviewed and the artist judged to be of good quality. The sole booking contact channel turns out to essentially be the artist’s email address. An email is sent inquiring about availability and bounces back because the artist hasn’t been reading their email and is over quota. We may go back to them to inquire, but probably only if others don’t pan out.

Word to the wise all ye starving artists. Keep your lines of communication open and your email boxes clear! Rising fuel costs and declining attendance ain’t gonna be increasing opportunities to perform, there is no need to provide impediments to the process.

Constructing Leaders

Some disclosure right from the beginning. While most of my involvement with the project I am about to describe will be voluntary, I am receiving some travel and lodging in return for my participation.

I have recently been chosen to participate as a lead partner in an very intriguing project. There is a new arts facility being planned for Bellevue, WA and I have been asked to provide input into it’s planning and construction. I assume I was chosen for my past work experience but especially because I provided input into the theatre portion of a community center the Salvation Army is building with a bequest from Ray and Joan Kroc.

But providing input into building projects is no big deal, right? What makes this so intriguing is the process the organization is using to gather and integrate the input. All ten of the lead partners (later phases will involve additional people) were chosen from among those who have participated in the Association of Performing Arts Presenters Emerging Leadership Institute. The thought behind involving ELI alumni is to tap into the collective knowledge and experience of people in mid and senior level positions who are involved in both overall policy making as well as day to day operations.

What is deemed of additional importance is providing professional development opportunities for people in these positions. The lack of these opportunities has been a concern since I first attended ELI. In explaining this need, the pilot project document quotes an address Ben Cameron of the Doris Duke Charitable Foundation made to International Association of Assembly Managers about the next generation of leaders’ view of careers in the arts which appears to be pretty much what he said to the Southern Arts Federation.

In addition to providing excellent career advancement opportunities, they hope to create a template with which future projects may be built. While I will be traveling to learn more about the site and talk with those involved, a lot of the work I will perform will apparently be online discussions and reactions to materials posted by staff. Perhaps the fact that I actively use a blog was also a factor in being chosen since that will be one of the tools that will be used.

I have signed a non-disclosure agreement agreeing to keep many of the details confidential. From my experience on the Kroc Center project I understand that there is some information that can also prevent the organization from receiving the most competitive bids for services too. I am generally pretty conservative about revealing what I really know about situations so I don’t perceive any difficulties in my participation.

What I do hope to be able to do is report on some of the general topics that are discussed that are worthy of consideration by arts organizations everywhere– “How does the design make passersby feel welcomed?” “How does the design facilitate emergency evacuation.” Though I will steer clear of publicizing some questions that while valuable to ponder and a valid part of the design process, might cause people to lose confidence in the organization without reason–“Aren’t you concerned that that placement there might have a potent for a toxic spill?”

Needless to say I am pleased to be involved with the project. But also gratified to learn that people are seriously thinking about ways to create opportunities for leaders to attain career and personal growth.

Shall I Not Be On A Pedestal, Worshipped And Competed For?

There are times during the year where I find myself singing “Where Are The Simple Joys of Maidenhood” from Camelot. Now if you have seen my picture on Inside the Arts, you know Julie Andrews I ain’t. Part of the reason I start singing the song is because I spent half a summer in my younger days running spot light for a production. Another reason is that the image of me singing this song amuses me so. But really I can often identify with the raw romantic innocence Guenevere exhibits singing lines like

“Are those sweet, gentle pleasures gone for good?
Shall a feud not begin for me?
Shall kith not kill their kin for me?
Oh where are the trivial joys?
Harmless, convivial joys?
Where are the simple joys of maidenhood?”

Now given those lines fall at the end of the song, I rarely get to them for all the laughing going on by that point — mostly mine.

When people hear what my job is they view it with the same romantic innocence. Surely such a cool job is not susceptible to mundane concerns like bugging agents for contracts and images so you can put a website and brochure together. Or if the mundane does intrude, it must be over shadowed by the joy of working with such amazing artists. Actually, the last bit is true except for the “mundane” concern about why people who praise the artists aren’t buying tickets to see them. So yeah, when I am singing songs like that one, I am trying to get back in touch with the idealism that made me pursuit this path to begin with.

Fortunately, people are familiar enough with the basic functions I fulfill that they don’t assume I should do my job for fun.

And there is the tricky part. Last week, Artful Manager Andrew Taylor cited a comment from the Americans for the Arts conference that, “‘We need to stop making the arts so special.” It occurs to me that the arts community needs to be in control of the way the arts are demystified. With auditioning for American Idol essentially a rite of passage being a good performer appears to be a matter of hard work, luck and getting enough people to vote for you. Anyone can do it if the stars align correctly. The necessity of talent and hard work over decades to hone one’s skill rather than a few weeks doesn’t seem to register.

The scenario shows like “Dancing with the Stars” and “So You Think You Can Dance” promote is that amateurs thrown into a crash course in a subject can compete and be winners. Even Bravo’s “Step It Up And Dance” where the contestants were trained and danced professionally had episodes where a choreographer would say they usually worked on rehearsing a piece for 5 days and the show gave the contestants 2 hours. This isn’t just limited to performing arts. MTV has/had a show called “Made” where high school kids wanting to be basketball players, cheerleaders, stars of the Spring musical, beauty queens, lose weight, promo queen or whatever worked toward their goal for a couple months. Usually the video shot during the first 3-4 weeks consisted of the person resisting the discipline of their coach. This left 3-4 weeks at most to cram the rest of the effort in. Most had some credible results probably helped by the fact that television cameras were following them around for so long.

So what is the narrative the arts world can offer?- “You can cram a lot of training in a short time and win prizes and recognition but honestly only be mediocre or you can devote your life to excellence and barely make a living.” You thought practicing scales was boring for students before? What about now that you can become a virtuoso in six weeks? Sure eliminating one kid from your school/lesson roster a week will add drama and tension and may motivate to practice harder but it will subtract from your earnings.

I agree that we have to stop making the arts so special in regard to putting it on a pedestal. But the message that accompanies it always has to be that you can absolutely participate, have fun, find fulfillment and recognition with a little training in a short period of time so come join in. However, even given great talent to start with there is a certain level you can only attain with long study and practice.

This isn’t just true of stodgy classical music and ballet. There was an article on Salon last week about the emergence of South Korea as a power in the world of hip hop dance. The South Korean dance crews practice 5 hours a day, seven days a week because they know someone is always trying to catch up. Yet the article notes, long hours of hard work on the flashiest moves aren’t enough if you don’t truly understand your art.

“When Koreans first emerged, Americans praised them for their power moves — the highflying crowd-pleasing spins, freezes and gymnastics moves — but criticized the Seoul b-boys for lacking soul. They were thought to be mechanical, unable to rock with the beat, and lacking in “foundation skills,” such as the top-rock and footwork moves that form the historical roots of the dance.”

Even in the idealistic world of Camelot, Guenevere comes to realize it takes hard work to bring dreams to fruition. (She also realizes the hazards of youthful folly, indiscretion and why bitter half sisters of the king shouldn’t be taught magic, but at least some of that can be avoided.)

Joshua Bell, Innovator or Heir To A Tradition?

From the “Nothing New Under the Sun” file comes the news that Gene Weingarten is pondering whether to return his Pulitzer Prize. Weigarten is the Washington Post columnist who won the Pulitizer for arranging and writing about Joshua Bell’s anonymous performance in a Washington D.C. subway station. Weingarten says he is pondering giving the prize up based on the fact it was awarded for originality and he has since learned someone beat him to it.

It seems that back in May 1930, a Chicago Evening Post reporter arranged for violin virtuoso Jacques Gordon to play incognito outside a Chicago subway station. Though he eventually drew a crowd, as with Bell, by and large no one stopped to listen and only one person recognized him. It also turned out that Bell played many of the same pieces Gordon did. I guess Schubert lends itself to outdoor concerts. Though he hasn’t played it in about seven years, for nearly a decade, Bell actually played the very violin Gordon used for the stunt.

While I have been critical of the experiment, I am not about to suggest he give the Pulitzer back. My beef is that the experiment seemed designed to maximize the opportunity to point out what philistines people are. We see enough evidence that people don’t value the arts every day without concocting situations to prove it. Just a year ago some students at Stanford University were miffed that NEA Chair, Dana Gioia, was speaking at graduation because they felt they deserved someone more famous.

The basic experiment is a valid one in my mind. It could have been used to measure when the best times for performing in myriad unorthodox locations might be as part of an outreach effort — or even a longer term change of venue. As far as I am concerned, the Bell and Gordon results just prove that subway stations are not the best place to reach people. So even if he had known about the event seven decades earlier, Weingarten would have been wise to verify the earlier results.

An additional reason why the more constructive approach would have been preferable. Weingarten notes that unlike the original which faded into obscurity after a day, his story gained feet thanks to the Internet. I honestly don’t think he knew it would become so widely disseminated. However, given it has it would have been much better if people were reading about a secret experiment aimed at serving them better rather than a secret experiment that proves what rubes people are.

Suffering Your Own Penalties

Via Arts and Letters Daily, there is an intriguing article in Reason Magazine about how penalties for undesirable behavior can actually result in more poor behavior if people perceived paying the penalty as license to continue.

Citing a study in Science, Ronald Bailey gives the example of six Israel day cares who instituted a fee to penalize people who pick their children up late. Instead of solving the problem, this made it worse.

According to Bowles: “The fine seems to have undermined the parents’ sense of ethical obligation to avoid inconveniencing the teachers and led them to think of lateness as just another commodity they could purchase.”

The same thing happened in an experiment in Columbia. Researchers were conducting a game where people were involved with divvying up forest resources. The results of many scenarios reflected concern for the resources and other users until a situation that simulated government control fined those who overused their alloted share. People felt paying the fine justified pursuing their short term interests rather than the interests of the whole.

I tried to think of ways the arts might be providing disincentives for their audiences to act in the interests of the organization, audience or community through what they perceive to be penalties. I haven’t really thought of anything but maybe something will occur to you readers.

First thing that came to mind were the ticket fees we charge for buying tickets online or over the phone but might not charge if people come to the window. Or that we charge a lower price for subscriptions and buying single tickets before a certain date.

But neither of these things seem to create an incentive for people to buy early. I don’t think it creates a disincentive either. I think people are just busy and have changed their buying practices.

Next I wondered if holding people in the lobby for late seating hoping they, (and those they annoy when they are seated), are discomforted enough that they arrive promptly next time might have some unintended consequences. It is easy to foresee that both late comers and those seated are likely to be annoyed by the timing of the late seating interval even if it has reduced 14 potential interruptions to one. No surprise there.

It is likewise easy to anticipate reactions to policies like; No food in theatre, no exchanges or refunds, no video taping and no cell phones. Perhaps no cell phone policies and signal jammers may have caused a rise in texting, (I seem to remember jammers don’t impact texting frequencies, just voice) but even that is not unforeseen. As annoying as the glowing screens can be, it isn’t as bad as having someone pull out their cell phone and say, “Yeah, I am in the theatre. No, no, I can talk,” in the middle of a performance.

So does anyone know of a policy that was meant to control undesirable behavior that has essentially reinforced it? Drop me an email or comment below.

Art for the Obsessive Cleaner

The technical director in my theatre has been talking on and off about putting together a photo show of all the attempts to paint over graffiti around the city. The paint the city/county/state has been using doesn’t match the color of the concrete, of course. But it often doesn’t match the paint color they used to cover the graffiti the last time around either. The result is a patchwork that sort of looks like someone took the Army’s desert camouflage pattern and blew it up on a photocopy machine. Who knew there were so many shades of institutional gray, beige and tan?

So when I saw this video with a caption of Reverse Graffiti Project on Artsjournal.com earlier this week, I thought someone had the same idea. It is actually a lot cooler. Take a look.

For those of you who don’t have the time and inclination to take a look, the artist Moose Curtis, makes stencils (in this case of plants indigenous to California) and then uses a power washer and natural cleansers to clean dirt away from concrete walls. The result is a reverse “graffiti” image that is temporary by the nature of its placement in a dirty location.

One of the first ideas I had upon taking my current position was to have a contest with local schools to create a mural on the two ugly concrete walls at our theatre entryway. The location has been likened to a freeway underpass by some. (Although people love it for the shelter the covered area affords them when it is raining.) Many dismissed the idea saying it would attract graffiti even though the blank walls have been fairly graffiti free. I am intrigued by this project and am wondering if those walls are dirty enough to allow the technique to work. Though according to Curtis, it is probably dirtier than I think.

Given that a number of arts organizations are located in or adjacent to dirt producing/attracting locations like freeways and industrial districts since the rents are cheaper thereabouts, I wonder if this might be the basis of some inexpensive decoration for unattractive exteriors.

Of course, now this this technique is being widely promoted. someone will want to make an “artistic” statement and create dirty pictures by cleaning. Yes, even clean art can be lewd.

Forget Snakes on A Plane, How About Arts on a Train?

Thanks to the lovely people over at GrantStation, the deadlines for two interesting arts related funding opportunities came to my attention.

The first is community based grant program administered by Union Pacific. Essentially if you live west of the Mississippi River and have train tracks running through your town you are probably in a Union-Pacific community and are eligible.

The second is some what more interesting. Johnson Johnson/Society for the Arts in Healthcare are looking for programs that “promotes the evaluation and replication of promising models in order to strengthen and expand the arts in healthcare field.” The most difficult eligibility criterion appears to be membership in the Society for the Arts in Healthcare. Otherwise they are primarily interested in programs that have been in existence 3 years or longer and that can be replicated on a national level.

When I saw this, I immediately thought of a program in Brooklyn I had written about three years ago. At the time the hospital, Woodhull Medical Center, was offering inexpensive health care for artists in exchange for their performance or interactions in the wards and units. They may have expanded the program since then. In any case, I sent the grant information to Laura Colby who is mentioned in the NY Foundation for the Arts article referenced in my entry. What she helped start would definitely be a boon to artists if it were rolled out nationwide.

Hopefully some of my readers out there have some similarly good ideas or at least know of some being enacted right now.

They Shoot Dancers Don’t They?

In one of my first blog entries I noted a speech by Chris Lavin promoting the idea that the arts be covered like sports. I still get a kick out of his suggestion that:

When compared to the open access a sports franchise allows, most arts organizations look like a cross between the Kremlin and the Vatican. Casting is closed. Practices closed. Interviews with actors and actresses limited and guarded. An athlete who refuses to do interviews can get fined. An actor or actress or director or composer who can’t find time for the media is not uncommon. How would a director take to a theater critic watching practice and asking for his/her early analysis of the challenges this cast faces with the material — the relatively strengths and weaknesses of the lead actor, the tendencies of the play write to resist rewriting?

Over in the UK, The Guardian has taken up that idea a little. They had their arts writers review sporting events and their sports writers review arts events.

Since the critics approached the events they attended from their own point of view, some of their observations were rather fun. Writing about a horse race, dance critic Judith Mackrell notes that unlike the race ballet attendees have no desire to see a dancer fall to the benefit of another ballerina.

“And if, by some horrible chance, she gets injured, she isn’t going to be put down after the show.”

Visual arts critic Jonathan Jones went to a football/soccer game and noticed that:

“Wembley is a thrill, for all sorts of reasons. There’s the architecture – the raised external ramps are like walking on a north London Acropolis, and the roof leaves a small space over the pitch, generating powerful contrasts of light and shadow.”

Being an arts person, I was more interested in what the sports writers said about their experiences. In some cases, their comments echoed those of many first time arts attendees. Rugby columnist Thomas Castaignède noted, ”

I’ve passed Covent Garden so many times, but I had no idea it was so beautiful inside. As a social phenomenon it surprised me as well – the champagne, the way the audience had dressed up, the feeling that people were there to be seen, as well as to see.”

Golf writer Lawrence Donegan went to see the San Francisco Symphony perform and exclaimed,

“…when this concert ended the audience went (and I use the following word advisedly) bonkers. This reaction shocked me, because I had no idea that people who were into classical music were also into going bonkers at the end of a performance.”

Two of the sports writers were ultimately disappointed in their experiences because the unpredictability and high stakes inherent to sports was missing. Two others stated their appreciation for the parallels of mastery and passion common to both athletes and performers. Steve Bierley, a tennis writer who went to a gallery was greatly affected by what he saw.

“It should have carried a warning: This woman is deeply dangerous. I go back to the comfort of Roland Garros, though Bourgeois remained a haunting and disturbing presence. I’m still spooked.”

I thought that was great. What I really appreciated was Castaignède’s observations about seeing Tosca. I think he states the case for the value of arts attendance best. Perhaps it is because he was a top notch rugby player he was best of all the sports writers to appreciate the mastery possessed.

“I came to the conclusion that there is a parallel between what you feel during a top-class rugby match and what an artist feels on stage – and it’s not just the roar of the crowd. The people who are watching influence how you behave: they were viewing Kaufmann and driving him forward, just as they used to inspire me. I could empathise with Kaufmann’s total concentration on the performance, and the way he had to become one with the orchestra, who gave him the power to go beyond the norm. There is a physical aspect to opera, certainly; but more than that, on stage you see what in rugby we call “automatisms” – where you become conditioned to move and act by pure instinct. I had a sense of two completely different worlds coming together.”

As I noted, it is fun reading how each person filters their experience through the lens of their particular expertise so take a gander the both full articles.

Low Internet Recognition for NPAC

Hat tip to Artful Manager Andrew Taylor for noting Doug Fox’s piece on how poorly Internet media outlets and blogs were involved in the National Performing Arts Convention.

Generally, I don’t replicate links to which prominent bloggers like Taylor have drawn attention, but I was just astounded by how few references and links a highly promoted conference like NPAC got. I don’t know about other people but I was getting emails from different sources at least twice a week for the 6-8 weeks leading up to the conference urging me to go. I had already planned to go to China so the conference was out for me. While there looked to be some interesting sessions planned, nothing struck me to blog about it so I made no references to the event.

Fox makes some suggestions for the next time around but it occurs to me that some of his points about opening access and encouraging promotion can apply on a smaller scale to our own arts organizations and communities. (Assuming people want to write about your company.)

Lots of Summer Fun In The Backyard

If you were a canny arts administrator (or are a leader of a particularly nimble arts organization) you may have foreseen that high gas prices would be forcing people to engage in staycastioning this summer. If you don’t know what a staycastion is…well good for you. As far as I am concerned it is a sign that most mainstream media outlets don’t have any original ideas or the fortitude to resist parroting others. A staycation is a vacation you spend at home. When I was a kid that is what we called a regular vacation. To listen to the MSM, you would think it was a new cultural movement.

Fortunately, we have the Daily Show to make fun of their silliness.

My grumbling rants aside, the fact people are staying at home provides a good opportunity for arts organizations and communities in general to make citizens aware of the enjoyable resources available in the area. What better time to convince people how convenient seeing a show is during busier times of the year than when they have taken the time to slow down and look around?

So if you had the foresight to realize this window of opportunity was opening maybe you have created incentives to get people in the door or launched a campaign to make people aware of your services. If you haven’t, maybe you are as nimble enough to take advantage of this trend. Sure gas might be just as expensive next summer so you think you can wait. But people might be inured to the cost after a year and be looking to get away.

Or you could be like me and are working in an empty building as everyone takes the vacations and comp time they have earned toiling throughout the last 10 months and would be in danger of having heavy objects fall on your head if you suggested adding new programs over the summer.

Personally, I think that if you are going to have some sort of summer program, it shouldn’t be done in a vacuum. Working cooperatively with the local arts council, chamber of commerce, municipal government, etc., to make people aware of the pleasurable encounters they can have right at home just seems like the most logical step. I think attending a picnic where there is a band/orchestra/puppet show/miscellaneous performance happening as the sun sets and the baseball game wraps up embeds itself deeper in the memory as a pleasurable experience than attending a slew of First Night performances. Ah, I am feeling a little laconic just thinking about it.

Next summer isn’t really too late. I pretty much said that in order to motivate those who can mobilize this year. Start working on next summer now. See if you can get local government involved. It is a great PR opportunity for your mayor to stand up as the winter starts to break next year and say, “Hey, we know you ended up hanging around town last summer. This coming summer we are going to make you happy you did and proud of your community by offering you X, Y, Z activities in cooperation with all these organizations and businesses in our community.”

Heck, there is an election coming up. If the people in office aren’t helpful, talk to the people running against them about your idea. They can get up and talk about how they empathize with those facing high gas prices and how they planning programs to enhance the value of living in the community.

Donors With Baggage

There was a short piece on the Chronicle of Higher Education’s website about fund raising (subscription required). What caught my eye was some of the insights it provided about how people money and the act of donating it. The story cites Laura Fredricks, a former fundraiser for Pace University and Temple University, who addressed attendees at Fund Raising Day in New York 2008 last week.

Much of what I read and heard at conferences about fund raising primarily deals with strategies for developing a relationship with a donor and convincing them to support your organization. In some respects, much of the advice has been similar to what is given in regard to dating. Some of the advice is a little aggressive and cutthroat and some advocates a more practical and sensitive approach. (Of course, there is also the “be content being single” camp but that philosophy doesn’t quite work in fundraising.)

In any case the advice generally focuses on a somewhat formulaic planned approach. Just as dating tips rarely acknowledge that other people have the baggage of past dating experiences which will impact the relationship you are trying to cultivate, I rarely hear/read a similar acknowledgment in connection with fund aising.

One of the anecdotes mentioned in the story was about a wealthy developer who never gave more than $1,000 at a time to Temple. When Fredricks asked why, she discovered that even though he could afford to give more, he harbored fears about running out of money that went back to his childhood.

She recognizes that the people who ask for money like presidents and trustees also have varying degrees of comfort with the subject. “They should be treated the same way donors are—as individuals with different emotions about money—and given simple requests, she said. Instead of giving a reticent board member a list of prospective donors, Fredricks suggested starting out with the names and biographical information of two current donors and then asking the trustee to call them to say thank you.”

Back when I was fresh out of grad school I remember having a conversation with someone about fund raising. I don’t quite remember who it was but the comment was made that you couldn’t ask someone to make a large contribution of money until you had made a large contribution yourself. The idea was that if you had done so you could empathize with what motivated someone to donate that much to something they believed in and could also understand how making such a donation impacted their standard of living.

At the time a $50 would have had dire consequences on my standard of living so I really wasn’t ready to do serious fund raising at that point in my career. Some of the other advice given at the Fund raising Day in New York meeting actually revolved around this idea. One person suggested requesting large donors make the ask for similarly large gifts.

One last tip that caught my eye which might be rather difficult for some arts organizations to embrace given perennially precarious financial straits. “Don’t show your desperation, no matter how far you are from hitting your goal. You’re not raising money to keep your organization from going out of business.” Yeah, right! That little bit of advice came from Michael Margitich, senior deputy director for external affairs at the Museum of Modern Art in New York. The approach he said he used while at Columbia University was “he was raising additional funds to ‘maintain our level of excellence.'”

The Planes Are Alive With The Sound of Music!

I don’t want my blog to get into a running travelogue about my trip to China so this will probably be the last entry where that subject is the main focus. I just wanted to comment on what is usually the most onerous part of my travels but turned out to be rather delightful this time around–air travel. I have to say that Japan Airlines has ruined me for all U.S. domestic flights. The food, service and entertainment even in economy class was great. I am not going to wax philosophical wondering why U.S. carriers can’t replicate it. I will just assume they have costs that Japan Airlines doesn’t and leave it at that.

The thing I will pose the “why don’t we have that” question about is the entertainment. I watched a great Kabuki piece while on the plane, the Noda version of Togitatsu no Utare performed in 2005. I had no idea kabuki could be that funny and irreverent. I was getting some glances from my neighbors because I was laughing so loudly. There was a lot of self-referential stuff, what looked to be the kabuki version of the West Side Story opening number and a Rube Goldberg contraption. To be sure, according to this article, kabuki may not have been quite so funny until recently. (Though it also sounds like it originally might have been.)

Purists probably considered the show I saw to be a dumbing down of the art form. Maybe it is. But it was a fun introduction to kabuki for an international visitor like myself who is only generally familiar with the art form. This type of pride in a national art form is what I wish there was more of on airplanes. Some might argue that given Hollywood is the center of the film world, all the films shown are, in fact, a statement of national pride.

As an arts person I am not, of course, going to be satisfied with that line of reasoning. While I am not the biggest fan of musicals, they would probably end up being the most natural choice in terms of how accessible they would be to domestic and international audiences. Given all the performers and writers contracts that have/are entering negotiation, it would be the perfect time to broach the subject of renumeration for the airborne broadcasts. If a rule bound, insular art form like Kabuki can begin to exhibit sweeping changes in their performance style, arranging to have Spring Awakening shown on a plane should be easy in comparison.

Heck, given that most people in the United States haven’t been to the theatre it would be as much an entrée to the form for the domestic audience as the Kabuki was to me as a visitor to Japan.

Chinese Philanthropy

While I was in China, there were a lot of appeals for donations to the Sichaun earthquake relief effort on television. This came in the form of ads and what appeared to be telethon type programs. What I found interesting was that philanthropy on this scale seems to be a new thing for China. There was a program on CCTV International that was discussing this new development. While they do have video of the program on their website, I can’t get it to run so I will have to depend on the notes I jotted on the hotel stationary. I apologize for not having more details. I just happened upon the program while waiting to go to dinner so there was a period where I was casting about for a pen and pad.

The participants in the discussion mentioned that people were learning about how to give due to the earthquake. An American working for a foundation in Beijing mentioned the benefits of philanthropy. One example he gave was developing solidarity and morale within a company when employees at overseas branches donate to help their counterparts in China and vice versa.

What I found most interesting was the concept of recognition for donations. There seemed to be an unmentioned back story behind the host’s question regarding public recognition. I almost wondered if there were a lot of people expecting public recognition for their largesse and it might be sapping energy from the relief effort. The American foundation person pointed out that yes, while there were public monuments to large donors in the United States, there was a strong tradition of anonymous donation as well.

The discussion also touched on the idea that recipients of donations should be held highly accountable for the way they administered the money they received. And as in the U.S., donors should investigate these organizations and decide if the charities are using the donations in an effective manner.

There was also mention of whether China should institute an inheritance tax to provide an incentive for the growing affluent class to donate.

None of these concepts are new for the U.S. It was rather interesting to watch people begin to think about what it means to be charitable outside one’s local situation for the first time. I will be interested to see what develops. Despite all the input they can garner from the biggest and best charities and foundations in the world, I am sure the Chinese will create their own method of philanthropy, partially of necessity and partially based on their cultural values.

Back From China

Well, I am back from China. It was my first trip to the country and I had a great time. The experience also gave me a lot to think about. There is one topic I will probably cover tomorrow if I can find where in my bags I secreted my notes. While my entry today won’t directly deal with arts management, it does cover some of the larger societal concerns arts managers face like traffic, public transportation, communal gatherings, cultural values and energy conservation/green buildings. Based on my experiences, I feel safe in claiming there will be a much greater cultural interchange between the United States and China in the near future so there might be something to learn or at least cautionary tales for those who tread the streets of the cities.

A few notes for those going to Beijing for the Olympics. There seems to be a dichotomy between traffic laws and enforcement. There are signs everywhere warning drivers about driving while drunk, on cell phones or while overly tired. However, I didn’t see a lot of police cars patrolling. (Shanghai seemed to have a stronger police presence.) All over China a honked horn signals to the pedestrian means either get out of the way or stop and I will drive around you. The greatest sin basically seems to be hitting someone. Otherwise, all bets are off. Our bus made left turns across oncoming traffic and from the right lane and we mysteriously never got hit.

The most exhilarating/nerve racking time was on a freeway in Beijing when the bus driver started up the exit ramp, then veered left off it, then decided he was right to begin with and started backing up to the ramp again. What was most amazing was that after the first 4-5 cars behind us honked and went around us, everyone else behind us moved to the left lane long before they reached us and allowed us to back up to the ramp again.

In a number of the cities we visited there was a lot of poor living conditions with dingy housing cramped together. The parks in these cities were absolutely gorgeous though. There were large spaces with a lot of gathering areas, ponds, fountains, amphitheaters with hills and structures to climb. I am guessing the local governments realized the importance of community gathering places and invested a lot of resources in them. The parks were packed even at 6-6:30 am on weekday mornings. I wondered if the parks will be abandoned as televisions and computers become more prevalent or at least how many generations it would be before the people stopped valuing communal relationships.

Television was interesting to watch in China. There was only one English language station carried at any of the hotels at which we stayed. However, given that the state owns the cable system, it was always channel 9 no matter where we were. There was more pro-US programming than I expected including U.S. Air Marshal which seemed to have a heavy Eastern European cast and crew, and movies about the Flying Tigers. For the first 4-5 days of my trip there seemed to always be a dramatization about Mao’s rise to power.

There was also always either a Chinese opera or classical music concert on one or two stations. I can’t say if people were watching the show but the government seems to be strongly promoting these art forms. I even caught what looked to be the Chinese Opera version of American Idol with young girls competing.

Unfortunately, Chinese television seems to be quickly inheriting some of the United States’ less desirable programming like ads for breast enhancements and bra inserts. There also seemed to be a lot of snake oil being sold. From what a could tell from one series of graphics, there is a pill that will (no joking) fix your ovaries, dissolve fat and give you energy. Where American television ads make claims about the inclusion of Chinese herbs, the Chinese ads show official looking documents with the United States of America emblazoned across the top and the American flag waving in the background.

There were some areas we drove through where the town was drying their wheat on the road. A tractor dropped huge piles of wheat on the street and people manually separated the wheat from the chaff. Our bus drove around and sometimes through these piles which went on for miles upon miles and were spread out on to side streets and roofs. The people seemed happy and healthy enough at their work. I just wondered how they resolved their lives against the images of breast enhancement surgery. These dynamics are complicated enough in the U.S. When you start talking about the haves and have nots in a Communist country which is embracing some capitalist practices, I can only begin to imagine what all the implications might be.

A couple last reflections on my visit. We often hear how China is going to become a more voracious consumer of energy. From what I observed and discussed with others in my tour, China appears to be taking steps to minimize their impact. We would go into shops whose lights would be out until we walked in. In hotels, you have to put your room key card in a wall slot to get the lights to work. We only got one card even though there were two of us in the room. When we left with the card, the lights and A/C went off.

There are a lot of new roads but few cars at all traveling the freeways. (Don’t quite know why.) There is a system of diesel rationing in effect. The miles of new highways and roads are lined 5-10 rows wide with newly planted trees for thousands of miles. (All of which is desperately needed in the heavily deforested country.) While the housing is dull and blocky in a lot of places, the newer street lamps are quite whimsical. In Xingtai, the lamps looked like gracefully curved flowers with butterfly shaped solar panels.

On the whole, my impression of China is that the idea of conservation and safety is a somewhat new for them. It seems like haven’t quite developed a holistic approach yet. In some areas they have progressed past the United States and are hyper aware of safety concerns. In other areas it doesn’t seem like anyone mentioned the concept at all.

One of my favorite experiences was meeting the Chinese people. There were places we traveled where Caucasian faces were obvious rare to unknown. For some reason though a lot of people (happily mostly young females) wanted to have their picture taken with me. There were three of us out of 10-15 men who people frequently asked to have their picture taken with. (Or they thrust their kids into my lap or beside me.) It didn’t matter if I was alone or in a group. I am hardly the best looking guy in the group so I don’t quite know why. My best guess is that I closely represent Budai, the Laughing Buddah (except I have more hair and kept my shirt closed) so people felt I was good luck.

One theory, given most of us didn’t understand Mandarian, is that I may have agreed to marry some of them and they were taking my photo home to mom and dad. *Gulp*

Hopping On The Big Jet Plane Again

Yes, I am going on vacation again. I have lost scads of vacation time for not using it the last two years so this time I am using it up.

Drew McManus won’t let me off that easy. Ever since I joined Inside the Arts, he has been holding me to all sorts of ridiculous quotas. He probably won’t even let me count this entry toward it! And then he shows favoritism lets Holly Mulcahy off with an easy schedule! 😉

I have had to promise him some inspiring entries upon my return in order to get him to let me go. Hopefully I will have some inspiring experiences while I am gone.

In the meantime devoted readers, be well!