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Month: February 2024

ASL As Part Of The Performance Rather Than Reporting The Performance

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There was a really interesting article in Dance Magazine about artists using American Sign Language (ASL) as part of dance performances or to underscore movement in shows. One choreographer, Bailey Ann Vincent, says that she knows most of the audience is hearing, but if there is someone that communicates using ASL, they will have a richer experience:

For Vincent, using ASL in her choreography—which might mean incorporating a sign to emphasize an emotion a character is feeling, or to communicate what a lyric is saying—is both an artistic choice and an accessibility-related one. Though her audience is mostly hearing, “I still try to approach all our shows assuming there might be someone who is Deaf in the audience,” she says.

Another dancer said when he was asked to move beyond the role of an interpreter for a performance, it changed his perception about the role of ASL as a medium of communication.

…“She asked me to represent all sounds in sign language, and also use my body as a dancer,” says Kazen-Maddox. “It was the most mind-shifting thing for me, because I was seen as an artist and a dancer and a performer, and was also representing in sign language everything that was happening.”

The experience was the beginning of a shift in Kazen-Maddox’s career, away from simply facilitating communication between­ Deaf and hearing individuals as an interpreter­ and towards an emerging genre Kazen-Maddox calls “American Sign Language dance theater.” But it was also indicative of a wider shift in the performing arts, one that is more artistically fulfilling for Deaf and ASL-fluent artists and that also repositions accessibility: Rather than something tacked on to and separate from the performance, it is something deeply ingrained and integrated.

But as you might imagine, as the use of ASL as an artistic element increases, there are concerns about it being co-opted. It is important to remain conscious and thoughtful about the intent behind the use of ASL as an artistic element and avoid employing it in a superficial manner or in the service of ill-considered goals.

…And when hearing artists and audiences value how signs look over what they mean, the fusion of dance and ASL can become offensive rather than enriching. Antoine Hunter..gives the example of a hearing choreographer asking him to “reverse” a sign because it would look cool, which then made it meaningless or changed it into a distasteful word.

“When people who are not native signers see ASL incorporated with movement, they’re like, ‘Oh my gosh, it’s so beautiful,’ ” says Alexandria Wailes, a Deaf dancer and actor, through an interpreter. “Which is valid in its own right, but ASL is a language that is tied to culture, communities, and history. It’s not just something that you look at or do because it feels cool and it’s beautiful.”

No Knitting Backstage In Germany Please

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Rainer Glaap, an arts administrator working in Germany reached out with an update about the publication of his second book whose title translates as Knitting Forbidden! The book covers laws which applied to theater in Bremen from 1820 and for Leipzig from 1841. The bulk of the laws applied to the practice of theater in those places with a handful applying to the audience.

I’m not sure if it is the actors and technicians or audience members who weren’t permitted to knit. Maybe both. You gotta keep your eyes on those knitters!

Rainer notes that while some of the laws are somewhat humorous in the context of the present day, many remain very topical. He mentions that while there weren’t intimacy coordinators working in theater 200 years ago, there were laws to protect female actors that read like intimacy guidelines today:

“Apart from the author’s instructions, kissing is not allowed. – It must never happen that you lift a woman up and kiss her. – Under no circumstances must a man kiss a woman on the mouth; If the author has linked the kiss to the action, then kiss the cheek or forehead. – There are also special touches that you have to avoid, e.g. B. if a man comes too close to the breast while holding a woman. Anyone who trades against one of these points pays 8 gr. Punishment.”
(§105 of the Leipzig Theater Laws of 1841).

If you read German and want to buy the book, it can be found here – https://www.epubli.com/shop/stricken-verboten-9783758478505

According to the descriptions of the book there, it was the actors who weren’t permitted to knit during rehearsal. I still think there is probably some wisdom in watching audience members who bring pointy sticks into the theater though.

20th Anniversary Of Butts In The Seats

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This past Friday, February 23 marked the 20th anniversary of this blog. While Drew McManus often remembers the anniversary better than I do, I did recall the anniversary was coming up prior to the actual date.

When I first started back in 2004, I used a platform provided by my internet service provider for a total of two entries. It was quickly clear that their set up was not suitable for blogging. I ended up switching to Movable Type which I stayed on for awhile until Drew McManus invited me to join the Inside The Arts platform.  I am glad he did because the technical requirements for maintaining the blog were quickly outstripping my ability and interest.

Happily, Drew was far more skilled in such things. And while his focus on expanding his business to provide websites and ticketing CRM for arts organizations led to the sunsetting his blog, Adaptistration, his company embodies the same approach as his blog–providing useful tools and advice for arts and cultural organizations. At one time you might have read his posts or attended conference sessions on how to effectively use Google Analytics or analyze 990 filings for orchestra compensation. Now he focuses on making it easier for customers to learn about organizations, events, and feel comfortable rather than overwhelmed purchasing tickets.

While I didn’t initially mean to make this post an ad for his company, I have known Drew a long time, and our conversations have informed many of my posts. (He recently commented in a Zoom conference that I was the attendee he had known the longest and met in person the least.)

However, my initial inspiration to start blogging was another Andrew — Andrew Taylor, who writes the Artful Manager blog. I actually wrote to him with a comment on one of his posts shortly before starting my blog and he included my response in a later post. (Mine is the one about Chick tracts) I was so thrilled, I made it the subject of my second blog post.

There have been a lot of people who have influenced my thinking over the years. At the risk of overlooking some important ones, I will cite Carter Gilles and Nina Simon as being among those who have helped to shift my thinking and improve the way I operate professionally. The point being, this blog hasn’t emerged from a vacuum but stands on the shoulders of giants who have come before.

When I look back at some of my earlier posts, I have to cringe at some as I compare where I am now philosophically and professionally. Certainly others have stood the test of time. This blog does reflect much of the general thought about how arts and cultural organizations should operate so it is also a testament to how the general thought has evolved over the last two decades.

My view is that things have been moving in a more constructive direction in terms of being more audience and community-centric. This has manifested in orientations toward welcoming and inclusivity for community members, but also staff and volunteers. There have been increased implementation of policies to create better work environments for employees at all levels, including interns and apprentices.

Yes, there are still a ton of hostile work environments out there. You don’t have to look far or hard to find stories about organizational leaders who seem to be intentionally doing the worst they can to make people miserable. I have written about a lot of them. But you can absolutely see examples of organizations who are breaking away from the long seated mentality of the show must go on even if it destroys you/you have to pay your dues like I did/suffer for your art.

Thanks to all of you who have been reading all the while

Take Care That Mural Isn’t Destroying Instead Of Revitalizing

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I was walking through a building lobby when I noticed a table with a pamphlet discouraging people from painting murals on their brick buildings. My first thought was that this city department was undermining community beautification efforts. But as I read more closely, I realized the brochure was warning people about some very real issues associated with damaging the structural integrity of buildings.

If you are a member of the arts community trying to cultivate a more creative environment in your city, you don’t want to have your beautification efforts responsible for hastening the decline of the very neighborhoods you are trying to revitalize.

I recently wrote an ArtsHacker post citing some of the issues raised by the brochure I came across.

I mentioned the following among the things to consider, but there are more details in the full post:

Many of the issues painting brick structures creates are related to trapping moisture in what is normally a relatively porous, breathable material. Temperature changes causing expansion of that moisture can undermine the structural integrity of the brick and mortar.  The paint can obscure the development of these issues until the damage becomes severe and repairs more costly and extensive.

[…]

Keep in mind that geographic location should also be factored in to the materials and process chosen. The guide linked to here is calibrated to the conditions of cold, snowy winters and glaring summer sun at elevations exceeding one mile. Murals will weather differently in the relatively warmer, more humid climes of the southeast and drier, hotter deserts of the southwest, as well as the mix of annual weather conditions across the rest of the US.

 

 

Don’t Be Too Quick To Paint That Mural

Growing Trust And Confidence In Times Of Decline

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Seth Godin recently made a post citing a Brookings Institution survey series that showed a decline in confidence in multiple institutions and companies since 2018.   Godin notes that some of the decline may be due to news and propaganda eroding the general perception of institutions with which people don’t regularly directly interact. But he suggests that by and large, the diminished confidence is due to companies trading trust for short term profit.

Amazon and many other companies went from investing heavily in being reliable, trustworthy and fair to taking persistent steps to trade these valuable assets for quarterly results. It’s worth being clear about this–they did this intentionally. They decided that the confidence consumers had placed in them wasn’t worth as much as the shortcuts they could take to increase profits instead.

Near the end of his entry, he writes:

This is the opportunity you’ve been waiting for–to become the one that earns the benefit of the doubt.

As I was reading his post, I was thinking along the same lines. Surveys have shown that arts organizations, and particularly exhibit based experiences like museums, parks and zoos have been enjoying an increased level of trust since Covid restrictions have ended. The ability to control spacing between oneself and others in exhibit based experiences gave them a slight advantage over performance based entities, but both types of spaces have earned a greater measure of trust over the last couple years.

There is an opportunity to retain and grow that trust by examining interactions with experience participants to ensure you aren’t undermining that trust with anything that appears to be trading it for easy gain. There will always likely be some negative interactions people will have with your organization, but those interactions won’t necessarily significantly diminish the level of trust people have if it is handled well.

After all, we have probably all had interactions where we got what we wanted, but still had a sense that we were held in low regard by the company and organization. Air travel immediately comes to mind. Many people can probably remember two-three instances where they were on equally crowded travel conditions, but you felt more attentiveness and care being paid in one instance versus the others.

Think about how you can continue to exhibit trustworthiness and care, and potentially grow that in contrast to people’s experiences elsewhere.

Who Will Make Classical Music The Next Old Spice?

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So hattip to Ruth Hartt who linked to a piece by David Taylor who argues that we shouldn’t be linking the lack of music education in schools to diminishing audiences for classical music. He points to the fact that other musical genres enjoy a fairly good level of support despite not being included in a formal curriculum.

….classical music education continues to be invested in significantly higher than other music genres. If you drive past a school, you will see students carrying violins, tubas, flutes, cellos, and all manner of classical instruments. But you won’t see some poor kid dragging along a set of turntables to school. I don’t think there is a person alive who has said “I’m not really into Electronic Dance Music, and that’s probably because I didn’t have access to DJ lessons as a child”.

EDM, Dubstep, Grime, and Hip-Hop have all thrived over the years despite there being no formalised music education. The significant majority of people who enjoy pop and rock music won’t have come to enjoy it through music education.

[…]

It is counterproductive, elitist, and dangerous for us to keep shouting about how we need music education to save classical music audiences as it reinforces the idea that you need to be educated in it to enjoy it, and if you are not then classical music is not for you.

He goes on to cite a number of studies which have been published over the last five years that find that younger generations (under 35) actually listen to classical music more frequently than their parents. From a quick scan of some of the studies, this listening seems to be happening outside of concert halls.

But they are listening and their numbers are growing, Taylor notes. What needs to happen is to give these audiences a reason to enter the concert hall, if that is where organizations want them to be.  He cites brands with uncool images like Old Spice which have worked to re-position themselves. (I would add Stanley cups to this). He points to Marvel which expanded their audience from consumers of print media to movies and television.

It certainly isn’t fast or easy to accomplish this sort of shift. It took Marvel awhile to hit their stride. I remember a number of misses and flubs before the first Iron Man and Avengers movies came out.

There is a fear that any changes that are implemented may alienate current audiences who provide admittedly dwindling support. But younger generations may have different ideas about how and where they want to experience classical music. The most effective approach may not typically put both groups in the same spaces as each other.

Intricate Historic Valentines

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I happened across an Aeon article earlier this month featuring a video by the Victoria and Albert Museum displaying and discussing Valentine’s Day. I thought folks might enjoy learning about this today.

Some of these cards are sweet, others are appropriately labeled “vinegar valentines” for their tart and sometimes nasty tone.

That said, the craftsmanship and intricacies of cuts that went into hand making these cards is entrancing. In one case the curator, Zorian Clayton, notes that they don’t use gloves when opening some of the cards because they are so fragile, you need the sensitivity of bare hands to be delicate enough.  He also shows off valentines made of ceramic.

At the 11:00 mark, Clayton discusses the secret meanings of flowers were attributed during the Victorian period.

Secret Lonely Lives Of Arts Loving Kids

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Artsjournal.com linked to a Hudson Review piece by poet and former NEA Chair, Dana Gioia, talking about how he became entranced by opera and classical music as a child, but realized it was not an interest shared by adults and peers in his life. Granted, his younger brother Ted is  a noted jazz critic and music historian, but their shared adult affinity for arts and culture probably was not apparent when Dana was in elementary school.

Gioia’s piece evokes the bittersweet feeling shared by so many who fall in love with forms of creative expression but perceive themselves alone in these passions unshared by those around them. This is not to say that his family didn’t have an appreciation of such things. He talks about his mother reciting poetry when they did housework. He also admits to being a snob and turning his nose up at the popular music of his youth. But he did see record collections of deceased a uncle sold off with only a couple classical music albums saved. Likewise, he managed to assemble a collection of opera records before his mother cancelled their subscription to a record club after two months.

Gioia discusses his furtive attempts to grab fixes of classical music after school when the apartment was empty and on other occasions with such evocative language, I am afraid the excerpting I am about to do is going to ruin its impact.

At the same time, I feel I may have pasted too much text below to hold some readers’ attention.  But I feel like so many of us have experienced these dismal, lonely feelings about experiences that enliven and energize us, that cutting much more would deny readers the realization of a more broadly shared experience than they might have recognized.

My conniving continued and worsened. When I was eleven, my school was given four free tickets for a Los Angeles Symphony youth concert featuring selections from the Ring. I had already gone the year before—… but I asked the sister who taught me piano if I could go again. She was appalled. She told me I was impossibly greedy and advised me to confess the sin. I knew she was right. My desire was selfish and disgraceful. I left her office embarrassed. On Saturday morning two hours before the concert, she called me. One of the chosen kids had decided not to go. While the other kids and parents sat bored beside me, I had the most thrilling musical experience of my young life….

In the car home, I wanted to talk about the concert, but I knew it would be a mistake. Everyone else had already forgotten it. It was best to hide my enthusiasm. I had already been exposed as greedy. Why add weak and weird to the list? Many children lead secret lives. Mine was simply more elaborate than most….

Keeping my mouth shut in the back seat of the car was an important moment. I knew the practical people were right. To treat art as anything but a brief diversion was dangerous. It made everyday living more difficult. Beauty had an effect on me I didn’t understand, but I recognized it made me cultivate a vulnerability that everyone else suppressed. There was no one to ask for advice. I could only wait and watch….

What Other Dwindling Skillsets Threaten Arts and Culture?

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Last August, I called attention to the dwindling number of qualified piano tuners posing a threat to arts organizations’ ability to host concerts.  Along those same lines, Artsjournal.com posted a story last week about the shortage of engineers posing a threat to the continued operation of public radio stations. Where radio stations used to have 4-5 engineers in their employ, now they are lucky to have more than one according to Dave Edwards, the author of the piece.

The United States is projected to require 5,100 broadcast engineers over the next decade due to the retirement of 6,200 existing professionals. This anticipated shortage is particularly pronounced in the RF (Radio Frequency) knowledge domain. Factors contributing to the absence of new entrants include:

  • The allure of competing technical fields offers higher pay and more straightforward work conditions.
  • Broadcast engineering requires a broad knowledge base.
  • There is a need for more awareness among major stakeholders.

Among the things Edwards suggests are breaking out the skillsets required into more specialized areas. For example, making Radio Frequency (RF) engineering, Internet Broadcast engineering, and Office Internet Engineering into separate roles versus seeking someone versed in Radio and Broadcast Internet or Broadcast and Office Internet to fulfill a single role. Separating these broadens the pool of qualified people and ensuring people don’t get burned out trying to juggle too many tasks. Likewise, some of tasks can be outsourced while leaving internal staff to concentrate on crucial work only someone who knows broadcast regulations and troubleshooting specialized equipment can perform.

Reading stories about diminishing numbers of piano tuners and broadcast engineers makes me wonder what other important, but overlooked skillsets readers have identified as threatened?  Many of these roles don’t seem replaceable by AI. In some cases, these are the guys making sure the AI is functioning.

Pay Attention To New Spam Policies Going Into Effect This Month

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Last month Drew McManus posted on ArtsHacker warning about changes that Yahoo and Gmail are implementing this month that will shunt a greater number of emails to spam folders unless you take steps to mitigate the issue.

Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following:

SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have

[…]

Keep Spam Rate Under 0.3%: Maintain a pristine reputation, experts recommend aiming for below 0.1%! 0.1%-0.3% is the warning zone: hover in that range too long and you still risk having your messages blocked.

[…]

Double-Check Your DNS: Confirm your digital addresses match your domain, like matching your website and email platforms.

[…]

If your organization sends more than 5,000 messages per day, you’ll encounter some additional requirements:

[…]
If your organization gets flagged, it means ALL of your messages, regardless the source, coming from an email address with your primary domain will get blocked by Google and Yahoo with no potential to reverse the decision.

Obviously, I chopped out a lot. Drew provides a fair bit of additional detail, but if you don’t know what SPF and DKIM are already, I am not sure his explanation will help. I looked those terms up and still didn’t know if we were compliant or not.

Fortunately, my marketing team was on it. When I forwarded the post link to them, they let me know our bulk email service provider has been warning about this for awhile and they had made the appropriate adjustments. Unfortunately, I was so relieved I forgot that I wanted to post about this issue a couple weeks ago to let more folks know.

Definitely take the time to read Drew’s post and investigate whether you need to take action to avoid problems, including cleaning up your lists and revamping your emailing practices.

New (And Critical) Email Deliverability Changes For Gmail & Yahoo

Music To Your Beers

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I was kinda thrilled to hear the melodious voice of conductor Bill Eddins on the Marketplace Morning Report this morning. Bill had written the Sticks and Drones blog here on Inside the Arts alongside Ron Spigelman for a number of years.

Bill was on Marketplace talking about MetroNOME, the brewery he started in St. Paul, MN. Their goal is to funnel proceeds from sales into local music education programs.

Eddins and his co-founder, Matt Engstrom, aspire to grow their business to the size of a small regional brewery. When their goal is realized, they plan to filter funding from the brewery toward local music education programs.

“We believe that we would be able to funnel as much as half a million or even maybe a million dollars a year into the local music education programs here in the Twin Cities metro,” said Eddins.

MetroNOME has already racked up close to 400 performances at their brewery, including a concert with jazz legend Wynton Marsalis. True to his music education philosophy, Eddins recruited a trio young musicians, two of whom were too young to drink his product, to play with Marsalis.

Eddins admits he and his partner don’t necessarily have the acumen and experience to take the organization to the level it needs to in order to generate the funds required to support local music education, but he believes there are people in the Twin Cities area that can help make it happen.

They do, however, have a secret ingredient that provides a competitive advantage. I encourage everyone to watch the video on their homepage. It starts out looking like a typical brewery video, but it takes an entertaining turn. My thanks to Drew McManus for nudging me to watch the video.

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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