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Are You Living Where You Should Be?

March 25, 2008

by:

Joe Patti

Richard Florida, who rose to fame alongside his Rise of the Creative Class figures you should evaluate if you are living where you should be. As I read the reviews and summaries of his new book, Who’s Your City?, I get the impression that it may have just gotten harder to attract the creative class to one’s area.

Of course, it has always been difficult or easy without Florida saying it. But from what I read and what he talks about in this newspaper article, it seems like there is an underlying vibe a lot of places that attracts (and repels) certain types of folks. If your community doesn’t already have a certain nascent characteristic, it is going to be tough to cultivate a change in that direction. There is a certain inertia to some places that will hinder efforts if local government/Chamber of Commerce, etc is trying to push things in an opposite direction with the intention of attracting the treasured creatives. He even implies an entropic influence on people drawing their values and attitudes closer to being in line with the general community over time. (Though most people who are considered the loony liberal or raging conservative probably won’t ever be wholly converted short of consciously willing it.)

Florida talks about certain communities being suited for people at different phases in their lives and lists the “best of” in large, middle and small regions. I haven’t read the book but if I were to hazard a guess, given that creatives, like all mortals age and mature in their outlooks, attracting them is probably a matter of exploiting the aspects of your community that best suit a certain demographic rather than aiming for the young and hip (unless your community is a burgeoning hip place.)

What appealed to me more than the top five list was another section of the website that poses 20 questions to help you decide what communities are best for you. This is great for me because I am young and hip in atypical ways. The strength of the place finder is that it makes you examine your criteria for your ideal community and forces you to do a little research to answer all the questions.

You plug in where you live and up to four places where you want to live. It then asks you to rate each city on typical things like economy, geography, climate, available jobs, health care, arts, schools and housing costs. But it also asks you to rank them on things like trustworthiness of politicians and business leaders, availability of technology, diversity of leadership and community and openness of the community. In the end you may discover that while you always dreamed of living in Seattle, you are better off living where you are.

I suspect the place finder might even be help people focus their thinking when they consider founding an arts organization. (Maybe the NEA or Americans for the Arts should adopt a similar tool specifically for the arts.) Even without his book being published, I don’t think I would be suggesting anything earth shattering were I to say that founding an arts organization that doesn’t resonate with the underlying vibe of a community is a bad idea and probably destined to result in one muttering about philistines. If communities can target the wrong group of creatives, creatives can certainly target the wrong communities.

Arts in an Age of Technology, State of the Arts, Terms and Ideas

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Wait, Didn’t I Just Read This?

March 24, 2008

by:

Joe Patti

Following a link from an entry on the Non-profiteer, I arrived at a site with a report about Non-profit leadership. The summary of the study was so similar to the Building Movement report I cited last month, I initially thought it was the same one mirrored by a partner in that 2004 study.

Come to find out this study, Ready to Lead? Next Generation Leaders Speak Out is brand spanking new having just come out this year to report a survey of 5756 members of members of Idealist.org and constituents of CompassPoint Nonprofit Services. They also held six focus groups across the country with 55 non-profit staffers who had never been executive directors.

This survey included a much larger sample size than Building Movement’s (though they certainly acknowledge BM) but generally gets the same responses. People feel they need to balance their work and personal lives, they aren’t terribly keen on becoming executive directors, don’t feel they are being mentored or have many professional development opportunities. There are some nice charts graphs and charts on the report home page, (on the Myer Foundation website by the way), that summarize many of the results. Top two of five reasons not to become Executive Director-Don’t want Fundraising responsibilities and Would Have to Sacrifice Work-Life Balance.

There were two results that I hadn’t seen before that I thought were interesting. First is that 10% more people of color were desired to become executive director than whites and people of lower income were wanted to become executive director than people from middle and upper class backgrounds. I should note that a large number of those belonging to the surveyed organizations are associated with social service/justice, health services, environmental protection/justice organizations rather than specifically with the arts.

The second finding I found interesting was that people of color and women felt they needed more education and training time before becoming executive director than white men who tended to feel they were ready now. The surveyors attribute this more to the fact that more men than women and people of color hold senior positions and are being groomed to be executive director in twice the number. They believed women and people of color felt the need to be over-educated and burgeoning with experience in reaction to this.

I should point out the survey also notes that a large portion of their sample were unemployed (11%) or in the first year (43%) of their career. I do feel women and people of color need better representation, but I don’t want my entry to serve as fodder for protest when the numbers are so slanted. I think this mix is fine for reporting aspirations but not necessarily for reporting the reality of a situation. For example, only 4% of those surveyed said they were being groomed to be executive director. However in a 2006 survey of executive directors conducted by the same group, “52% of executive directors reported actively developing one or more people on their staffs to be executive directors someday.” The relative lack of experience in this sample needs to be taken into account when looking at some of these results.

One thing I liked about the Myer Foundation website is the resource page. I will admit to only taking a cursory glance at a few of the blogs and other resources but I liked what I saw. For example, this entry on The Bamboo Project Blog that suggests using a webcam, computer and internet calling services like Skype to turn Baby Boomers retirees into long distance mentors and recording the sessions to create a mentoring library. (The use of which will require the cultivation of learning as a value among non-profit leaders, of course.)

There are also a number of links about retirement planning. The lack of which emerged as a motivating factor on many fronts in both this survey and the one Building Movement did a few years ago.

Leadership, State of the Arts

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Stilted Smiles

March 19, 2008

by:

Joe Patti

The impetus for the original entry I followed up on yesterday was writing effective press releases. It got me thinking so when I came home this evening I started looking around for tips for putting together a successful publicity photo shoot. There are plenty of guides on composing a shot but I haven’t been able to find anything on how to get performers to look natural. There are plenty of groups that do a good job with their publicity shots but I have seen enough awful pictures in newspapers and on websites that I essentially consider it a moral imperative to list some sort of resource on my blog.

I have worked with any number of directors who were pretty vigilant about keeping bad acting out of their shows who seem to throw those rules out the window for the photo shoot. You get heavily posed shots where the actors are blatantly indicating their emotions-“Here I am terrified. Boy am I terrified.”

The only advice I can offer is from two different places I worked. Both essentially followed the same scheme. One had the actors run through a scene and the photographer either snapped away or yelled freeze. The other had much more advanced performers and let them essentially improv with each other in character and the photographer snapped away. In the latter case, the photographer was more likely to tell the actors to keep going than to stop so he could catch something. The photographs in got cases tended to have a more organic dynamic to them.

I wonder if someone out there with more photo shoots under their belt might have a more formal list of tips for effective publicity shots. (Or knows of a source that has them.) I would think a list of cliches to avoid would be valuable as well. (Mollified person in foreground with person glaring disapprovingly behind and to the side, for example.) I did find one website talking about photo cliches but it was pretty snarky so I thought it best not to link.

If you have tips or know where to find them, let me know.

General Musings, Marketing/PR

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Le Bon Strategem

March 18, 2008

by:

Joe Patti

A recent conversation I had that included the state of Wisconsin reminded me about an entry I did almost 3 years ago on American Players Theatre in Spring Green, WI. Their brochure had fallen into my hands and really impressed me because the language made me just want to visit. I didn’t care if I saw a show or not, they just sounded like a great bunch of people in a great location and I wanted to be there. Reading the entry over again, I still do.

I visited their website again curious if they were able to maintain their cool factor or if the brochure was just the result of some momentary made genius. The performance descriptions still seem pretty enticing. I think the more extensive descriptions are obviously better than the abbreviated versions found here. I was particularly intrigued by the subtitling of Henry IV as “The Making of A King.” As far as I can tell Shakespeare never included that as part of the title. Since they are combining the two Henry IV plays into one, I assume they are emphasizing the parts that show Prince Hal’s coming of age.

But really, that bit of information along with details of most of the other shows are elements that could engage me based on my status as an theatre insider. As a test of whether the descriptions would be truly enticing to a person who was not familiar with a show, I specifically looked at the language of The Belle’s Stratagem by Hannah Cowley, both a work and playwright I had no idea existed. While I have to acknowledge that the details about the show fading into obscurity after being wildly popular for about a century appealed to my academic and insider side, you have to admit the following makes the show sound like a lot of fun:

Slip into the midst of a gathering of the rich and richer, old money and new. Nobody parties like the British upper crust. With names like Silvertongue, Flutter, Courtall, Villers and Miss Ogle, it’s clear this is a cheerful meat market on display. Plays like a well-choreographed dance, pirouettes into a seethingly seductive soiree of a masquerade ball, where identities are mistaken, libidos tweaked and liaisons secretly undertaken.

Mistaken identities and secret liaisons I am familiar with but I love the “cheerful meat market on display” phrase.

I will admit that writing about period pieces allows for over the top language that would sound out of place describing a modern realistic piece or even contemporary performer. What you always want to aim for when promoting a performance is not to so much describe the reality of the piece as describe the essence of the experience (preferably without using meaningless stock phrases like “what it means to be human”). That is something that can be accomplished with just about every period and genre. Not everything the American Players people have written is replete with inspiration but it is still pretty good. (And it gives me hope that improving my own writing a little more is possible.)

Marketing/PR

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