Info You Can Use: Do You Know The Value of A Volunteer’s Time?

by:

Joe Patti

Did you know I am a contributor to ArtsHacker, a website dedicated to offering all sorts of solutions to arts organizations?

Did you know that a volunteer’s time is worth an average of $22.55/hour and may be worth more in your locale?

Did you know you can actually claim each volunteer’s time on grant reports and financial reporting that you submit?

Did you know I wrote all about these things in a post that appeared on ArtsHacker last Wednesday?

Did you know that a meme about volunteering featuring the World’s Most Interesting Man makes your post more interesting?

Well, hey, now you do.

All kidding aside, volunteer hours are very valuable to an arts organization both as a result of the effort they expend on its behalf and for the value you can claim on various financial documents. And with even just a few volunteers working for you, it can add up to quite a lot.

There are accounting rules, of course, that limit what and how much of a volunteer’s time you can claim. But even if you use this information for nothing more than helping your organization recognize the true value of a volunteer’s effort, calculating this number can be worth it.

Do you know the value of your volunteers’ time?

Ah January, When The Conferences Flock To NYC

by:

Joe Patti

Broadway producer Ken Davenport recently noted that the very first BroadwayCon would occur next year.

Davenport envisioned that many participants would follow the practice of the Comic Book Conventions and dress as their favorite Broadway characters.

They’re planning on roundtables, master classes, autograph sessions and a whole lot more. And please tell me that people are going to dress up like their favorite Broadway characters. I’m dying to see a convention center filled with Mormons, Elphabas and a bunch of giant Pumbaas.

[…]

It’s going to be a great opportunity for fans to come together in person (instead of in a chat room – imagine that, actual offline communication) and share their love of all things Broadway.

And it’s going to be a great opportunity for shows to market to those fans, because they’ll be in one specific place.

BroadwayCon is still in the early planning stages so many of the speakers and other activities haven’t been publicized. I was encouraged to see that they anticipate a younger crowd since they require that anyone under the age of 18 must attend with a registered parent or have a notarized permission form.

This all sounds like a lot of fun and will help people connect more closely with the performing arts.

However, I did notice something that was somewhat disappointing. BroadwayCon is happening in January, right around the same time as two other major performing arts conferences.

The International Society of the Performing Arts (ISPA) is meeting January 12-14. Association of Performing Arts Presenters (APAP) is meeting January 15-19. Three days later, in the exact same hotel as the APAP conference, BroadwayCon is meeting -January 22-24. (This being BroadwayCon it should go without saying it is held in NYC)

Being the first year for BroadwayCon I wouldn’t really expect them to plan cooperative efforts with other conferences. It is just that having them scheduled so closely seems like there will be missed opportunities.

That said, I will admit to a bias toward ISPA and APAP. Since the scope of the performing arts is so broad, I don’t think either ISPA or APAP will benefit from the increased presence of Broadway show promoters at their conference. APAP is already attended by a number of agents representing Broadway shows and artists.

My ulterior motives are for the people attending BroadwayCon to be exposed to the variety of artists that perform during the earlier conferences. This may certainly still be a possibility even for the upcoming 2016 BroadwayCon.

The Under the Radar Festival often overlaps with ISPA and APAP dates and work with these conferences to offer discounted tickets to attendees.

While some onsite performances associated with the APAP conference are generally closed to the public, the off site ones often tend to be public performances to which conference attendees are invited and have a mix that leans heavily to the general public.

Similar opportunities could be afforded to attendees of BroadwayCon.

Though I suspect the Broadway producers like Ken Davenport will be offering attendees very enticing opportunities of their own so it might be difficult to motivate someone who has traveled to NYC for BroadwayCon to go to a flamenco performance instead.

Would You Trade Board Oversight For Investor Scrutiny?

by:

Joe Patti

The Clyde Fitch Report takes a close look at a bill being proposed in the U.S. Senate to give Broadway investors the same tax break as those who invest in movies.

The goal of the legislation according to a press release put out by the bill’s sponsor, New York Sen. Chuck Schumer is to provide more incentive for banks and investment funds to invest in Broadway shows and therefore spur job growth.

“..Due to the tremendous risk involved, it is very unlikely that any managed fund or banking institution in the United States will lend resources for live theatrical productions, so the majority of capitalization comes from small or independent investors.”

After some analysis The Clyde Fitch Reports’ asks if there really is a dearth of investors and they wonder if banks should really be investing clients’ money in an endeavor widely acknowledged as likely to lose money.

Do you believe banking and investment institutions should gamble their clients’ money to produce Broadway shows?

Do you believe 233 names, sets of names and/or entities listed over the title of a random list of 10 Broadway shows represents a problem generating a “pool of interested investors in Broadway”?

Do you believe investors in commercial Broadway deserve a tax break?

Are there any other individuals in the American theater for whom tax-code tweaks might be desirable?

When I first read the article, I thought it was a proposal to get investors paid earlier in the process. While it isn’t, I wondered with the weight of large investment institutions present, would the arrangement get altered so that investors recouped sooner and “Hollywood accounting” adopted resulting in the creatives getting little.

I also wondered with more money behind them, would Broadway productions become more adventuresome, or even more oriented toward stage adaptations of proven works and revivals.

On the other hand, since I am always keeping my eyes open for alternative funding models, I also wondered if this might provide more options nationally to arts organizations.

When I first read the following from the Schumer press release, I thought perhaps these investment tax breaks might be applicable to artistic projects created around the country.

“On average, Touring Broadway contributed an economic impact to the local economy that was 3.5 times the gross ticket sales. This income is also vital to sustaining our nation’s theatres, as more than 50% of Performing Arts Center’s ticket sales derive from patrons attending the Touring Broadway series. This revenue permits local venues to offer opera, ballet, unique exhibitions and to fund much needed arts education curricula. Without Touring Broadway, all of these vital programs would suffer.”

Then I realized, no, what the release is saying is that Broadway needs the tax breaks so everyone else can present Broadway tours.

I am a little skeptical about the economics cited here. I don’t know about the venues with week long runs, but while Broadway audiences are among our biggest, they are also the shows that tend to lose the most money for us. We ain’t funding anything else off the proceeds.

Now if they were obliged to lower their rates for non-profits in return for this tax break, that would be beneficial to us. But I don’t see that happening.

All the same, I do wonder if the law being proposed could benefit people in other parts of the country looking to run a performing arts center as a commercial enterprise by allowing them to solicit investors.

Or perhaps it could help turn other cities into development centers by attracting investment for works that weren’t necessarily contemplated to go to Broadway but rather stay put in Portland, Minneapolis, Miami, etc. as a significant attraction for the region.

The productions may not gain the same cachet it would from Broadway, but what it did develop might be enough to create regional or national interest in a tour of say a multi-media dance work that generated a respectable return on the investment.

If the legislation is not written in such a way to include non-Broadway productions, is it worth lobbying to have the scope widened?

As the title of this post suggests, it would change the complexion of the way performing arts entities operated.

Even More Live, Live Performance

by:

Joe Patti

A lot of people are going to be entering a dark room and putting on blindfolds. No, I am not talking about fans of 50 Shades of Grey.

ArtPride NJ tweeted an article today about a Sensory play being offered in Jersey City.

The Shapeshifter,” a sensory play by local writer Meg Merriet, is designed for sight-impaired audiences and uses fragrance, atmosphere, texture and sound to bring the story to life. Sighted audience members, on the other hand, are blindfolded.

[…]

“I realized that the theater world was very much in need of a catch-up when it came to ADA-compliance and accessibility,” said Levie. “The goal of No Peeking is to create a new experience by taking away the privilege of sight and adding other sensory elements to live arts, be it theater performance, poetry readings or live music.”

As I read this article, it occurred to me that this was an arena in which live performance could compete with recorded and digital media. Perhaps organizations offering live performance need to double down and offer more “food for the senses” by asking people to deprive themselves of sight.

Because most people are so dependent on sight, it wouldn’t take much effort to create interesting and tantalizing experiences. All that would be needed was a hint of something and let people’s imaginations fill in the blanks.

Then there would be the overwhelming desire to look at one’s cellphone on top of the already overwhelming desire some people have even when they can see.

Although, even that could play a part in a sensory play if someone created an app that connected the phone to the action (or provided attendees with some other device they could hold) that would synchronize programmed sensation with the action.

A sensory performance need not depend solely on removing people’s sense of sight. Providing earphones that pumped white noise to remove a sense of hearing or provided audio that synched with the action, but not in the way someone might expect is also an option (think Pink Floyd-Wizard of Oz synchronicity in Dark Side of the Rainbow, only intentional.)

Because of allergies, I would imagine choices for smell, taste and touch would be very limited. But as the process was refined, a wider range of options might open up. (Just imagine a theatrical supply companies opening up entire new lines of hypo-allergenic products.)

All this being said, the idea of providing sensory experiences isn’t new. Movie theaters tried smell-o-vision and seats with rumble packs to provide different sensations. The results were not very good. Technology has come some way in solving this, but accurate mass delivery of the same experience is going to be expensive.

But as I said, the advantage live performance has is that living element. There is no need for fancy sound equipment to simulate someone walking from right to left, because they are. The idea of a person being hit and falling is much more present for you when it is live rather than closing your eyes in a movie. The prospect that someone might even be moving closer to you, even if it is only 3 feet, is experienced in ways that even the best surround sound system can’t replicate.