Can You Answer This Question About The Arts?

by:

Joe Patti

I am a little embarrassed that it hasn’t occurred to me to post about this sooner.

Here on the old blogosphere, general Internet, at conferences, in coffee houses and on the street where you live, we often talk about educating people, reaching out to them, removing the sense of mystery about the arts. Yet it seems so difficult to figure out an effective way to do this.

While I am not going to claim it would have a high ROI, it just occurred to me, (despite participating for years), that getting more arts people answering questions on Quora would help promote and educate people about the subject. In addition, it would give those involved with the arts a sense of what people were asking and give them practice answering the questions.

I have been reading and participating on Quora for a few years and only just recently realized that the arts have pretty light representation in terms of questions and responses. I get a digest of recent responses everyday which often address questions about history (real and speculative), politics, and guns, lots of guns. I have no idea why I get so many topics on guns since that isn’t one of my stated interests.

It just occurred to me this weekend that I don’t really see much about the arts. When I do seek out questions on the topic, the most recent answers can be between 3-5 years old.

Today I got a request to answer – “Why do they tiptoe in ballet?” I have a general idea of how to respond, but many of you with a dance focus can do a better job answering than me.

Here is a brief example of the types of questions in the subject area – What makes acting believable?; How can I improve my live performance as a musician?; Theatre: Why aren’t plays recorded for commercial sale?; What are some interesting tricks that are used in theatrical set design? (this one only has two answers); Is it socially acceptable to go to the theater by myself?

Of course, there are also questions about studying an arts discipline (barely any answers on multiple theatre related ones) and dating someone who is involved in the arts.

Quora can be a great source of information on areas of interest you may have. You may often discover answers to questions you weren’t aware you had. The range of people answering questions can be surprising. Celebrities, prominent business people, Nobel Prize winners and prominent experts often offer their insight. Over time you will also start to recognize and even seek out answers by less noted people who have earned your trust by exhibiting a high level of expertise and thoughtfulness in their responses.

While you will find articles providing advice on how to use Quora for marketing and promotion, the environment of the forum doesn’t really tolerate blatant promotion.

Enquiring Stakeholders Want To Know

by:

Joe Patti

Last week I made a post about “rebranding” overhead costs in other terms in order to get away from the associated stigma. Included in the post, I mentioned that a non-profit was being sued by donors for dipping into its restricted funds to invest in the organization’s exploding growth.

On the Non-Profit Quarterly website today was an interview with Cindy M. Lott about the changing non-profit regulatory and enforcement environment that suggested similar scrutiny of non-profits may only increase.

The interview with Lott discusses a lot about the history of non-profit regulation on the state and federal level. One of the things they note is that the IRS’s decision to digitize 990 filings is going to bring the opportunity for a lot more transparency for non-profit charities. Access to financial documents and other information will hopefully provide a greater capacity to detect misappropriation and embezzlement of funds.

What caused me a bit of concern wasn’t the prospect that governments might use this information to apply undue scrutiny to non-profits, but that donors and funders might.

According to Lott, state attorneys general have always had legal standing to bring a suit against a non-profit entity or board of directors. In recent years, she says, other groups have argued that they have standing to bring suit as well.

Occasionally, we see beneficiaries who say, “Wait a minute—I represent an interest that is not being brought by AGs for whatever reason.” And we see marginalized members of the board and donors who say this as well.

While this is contrary to laws regarding who has standing, the fact that there are shareholder actions and class actions in the private sector may be cited to pressure for the same rights in the non-profit sector. Lott notes that secretary of state offices which oversee non-profits in each state are heavily involved with enforcing consumer protection and might easily equate donor dollars with consumer dollars.

I am merely noting what may be a natural outcome of the current trajectory of an underresourced enforcement community intersecting with a wealth of publicly available data. We may very well find in the near future that donors and beneficiaries who have access to information about where these billions of dollars are going may, in fact, decide that they would like a say when they believe something goes off the rails.

The interview cites the action taken by a wide segment of stakeholders in the case of Sweet Briar College’s planned closing. The footnotes for the interview provide a number of other examples of stakeholder actions, including a class action by donors who discovered 100% of their donation didn’t go toward programs as they intended and a suit by two sons who want to review the cause of losses suffered by a foundation their father established.

At this point I don’t see anything to be immediately alarmed about. It will definitely be worthwhile to keep an eye out for how things develop in the areas of governmental oversight and legal standing of donors and other possible stakeholders.

“…The Art That Is In You Has Only Faintly Touched The Lives Of Your People.”

by:

Joe Patti

Last month, Americans for the Arts blog was printing excerpts from the writing of Robert E. Gard who primary focused on manifesting the Wisconsin Idea through theater and creative writing starting around 1945.

I first became enamored of the concept of the Wisconsin Idea about 10 years ago. The idea that a state government and university system would be focused on a holistic improvement of the lives of the state’s citizenry is pretty inspiring.  Even though political opposition began work to undermine and unravel elements of it almost immediately, people have hewn to the Wisconsin Idea for over a century.

There was an excerpt on Americans for the Arts’ blog of a piece Gard wrote in 1952 that illustrates just how long some themes and debates about the arts in the U.S. have endured.

Your struggle, America, has matured so rapidly that the quaint folkishness of your village has been swept into an almost common molding, and the economic fruit of your struggle has been so plentiful that we, your people, have tended to shun the responsibility of art, sometimes to scorn it, and to look at it askance as a manifestation unworthy of our virile American manhood. You have put down deep taproots, America, that have given us the stuff of wondrous plenty, but these same roots have starved off the expressiveness of yourself. For those of us who have loved you best have not completely understood your struggle, and the art that is in you has only faintly touched the lives of your people.

[…]

It became suddenly and completely apparent to me that we could no longer pretend that theater, to have its true vital meaning, could be fabricated and foisted upon the people as entertainment alone, or as sociology, or as an art form practiced by the few for the satisfaction of individual egos. But that theater must grow spontaneously from the lives and the necessities of the people, so that the great dream of a few men and women who saw true visions might come true: the dream of an America accepting the idea of great popular art expression without question, as a thing inherently American.

So there you go, in 1952 Gard expressed concern that: 1 – America has a slightly hostile streak when it comes to the arts or creative self-expression; 2 – Arts needed to be viewed as more than just simple entertainment; 3- Yet not viewed as the province of an elite few, but as place where people saw their own lives reflected.

In 60+ years since Gard wrote that, little has changed. These topics still dominate conversation and are cause for hand wringing.

I am optimistic that things are headed in a constructive direction. Given all the attention focused on programming, casting and employment choices being made in theater and movies, there is a greater opportunity to see oneself and one’s stories.

The same with the effort to build public will for arts and culture I have been writing about recently which has creative self-expression at its core.

I am sure Gard was pretty optimistic back then too, and with good reason if you look at all that was created and still endures in the name of the Wisconsin Idea. It is also pretty clear that the effort has to constantly be sustained against both external forces that seek to oppose and erode it, as well as simple internal neglect and entropy.

To some degree, I see the effort to build public will for arts and culture as a spiritual successor of the Wisconsin Idea. The Idea was always meant to become a national influence. While its spread hasn’t been as prevalent as initially hoped, the folks in Wisconsin have been really good about actively keeping the torch lit and the light has indirectly had a positive influence on others.

If you are looking for a guiding principle to help you speak about arts and culture to those who have negative associations with the concepts, you could do worse than to meditate upon and internalize the empathy and ambition of the last line in the first paragraph I quoted:

For those of us who have loved you best have not completely understood your struggle, and the art that is in you has only faintly touched the lives of your people.

Is There Rising Market For Silence?

by:

Joe Patti

The journal Nautilus had an interesting piece about the value of silence.

The article starts out talking about how 100 Finnish marketing experts met to discuss how to promote the country for tourism. Someone half jokingly suggested promoting the silence of the country. The group decided it actually wasn’t a bad idea.

One key theme was brand new: silence. As the report explained, modern society often seems intolerably loud and busy. “Silence is a resource,” it said. It could be marketed just like clean water or wild mushrooms. “In the future, people will be prepared to pay for the experience of silence.”

People already do. In a loud world, silence sells. Noise-canceling headphones retail for hundreds of dollars; the cost of some weeklong silent meditation courses can run into the thousands. Finland saw that it was possible to quite literally make something out of nothing.

In 2011, the Finnish Tourist Board released a series of photographs of lone figures in the wilderness, with the caption “Silence, Please.” An international “country branding” consultant, Simon Anholt, proposed the playful tagline “No talking, but action.” And a Finnish watch company, Rönkkö, launched its own new slogan: “Handmade in Finnish silence.”

The “Silence, Please” campaign has apparently become one of the most popular aspects of the branding effort.

Despite the current theory that an arts experience shouldn’t require participants to be passive receivers in a dark, quiet room, silence is healthy for our mental and physical well-being and may be an asset worth promoting for some arts and cultural entities.

The Nautilus piece mentions research that shows how exposure to noise while we sleep can have emotional and mental impacts that may also manifest into physical problems.   Silence, on the other hand, can have positive impact on our development.

Yet to her great surprise, Kirste found that two hours of silence per day prompted cell development in the hippocampus, the brain region related to the formation of memory, involving the senses. This was deeply puzzling: The total absence of input was having a more pronounced effect than any sort of input tested.

It should be noted that these observations were made with mice, but they are researching the implications for dementia and depression in humans.

There is also mention of a 1997 Washington University study (with humans) that noticed there were interesting increases in some brain activity when subjects were quietly doing nothing that get suppressed when people are engaged in an activity.

Artists of all disciplines have known about the power of empty space and silence in their work. Still, I was surprised to learn of following result that occurred when monitoring the vitals of humans listening to music:

In fact, two-minute silent pauses proved far more relaxing than either “relaxing” music or a longer silence played before the experiment started.

So perhaps concert goers do have cause to be upset at those who clap between movements. It isn’t ruining the composition, the noise from clapping is robbing them of a positive physiological effect!

Many creatives, including one cited in the Nautilus article, are very much aware that silence is often the best method for generating creativity and inspiration.

If the arts community is going to encourage people to become more actively engaged in their own creative expressions, it is probably important that the value of silence not be overlooked. It is easy to forget that when there is so much to say about technique, history, artistic value, monetary worth, personal practice etc., etc.

For those who are seeking to unplug themselves from their regular lives, the opportunity and implied requirement of silence may be the most valuable aspect.