Will You Love Me If I’m Cheap?

by:

Joe Patti

While I have been encouraging arts organizations to create opportunities for local citizens who have decided fuel costs are too high to travel this summer, it has only been because I don’t have a direct line of appeal to the local citizens. One of the things I am wondering is if people will look for entertainment closer to home if they have decided not to travel or if they will simply look for entertainment at home on the 72 inch television they wisely purchased when times were better.

I have been wondering if I should promote the fact that knowing costs were on the rise, we are keeping our ticket prices the same as last year. This is absolutely true. I figured we could probably weather another season at the same prices if it made our shows more accessible to our community. But I wonder if people would care that we were trying to strengthen our relationship with them. Given that people no longer subscribe and wait until a few days before an event to buy tickets, will our attempt to stay affordable even register?

I am pretty sure I know the answer. I have read a number of studies on customer service and retention which I have cited in talks that show price does not develop relationships. This is mostly in terms of customer loyalty in situations where you and a competitor offer a comparable product. If someone defects to your competitor and says it is price, chances are the reasons run much deeper and price is the easiest excuse to use. With that in mind, it seems price should be a minor player in a campaign to win loyalty.

Another complicating factor– with the rise in fuel prices my partners and I are beginning to get requests to re-negotiate performance fees. So now I wonder if I can keep the prices the same or not and whether we will be able to afford to present as many artists come next year. I sense the developments over the next year or so will instigate a sea change in the way we do business in the future (as well as if.)

Going off on a little tangent from the topic of booking, one of the artists I was excited to be presenting decided they wanted to change the time frame that they toured. This will put them outside our planned season. We hadn’t gone to contract but thought we did have an understanding with their agent. This wasn’t related at all to fuel costs but rather the timing of other projects the artists were involved in. My partner presenters decided not to replace the group. I have a smaller schedule than they so I have been seeking a replacement and hoping I can do so before it is time for the brochure to go to press.

A substitute was suggested by some staff people and their friends. YouTube videos were reviewed and the artist judged to be of good quality. The sole booking contact channel turns out to essentially be the artist’s email address. An email is sent inquiring about availability and bounces back because the artist hasn’t been reading their email and is over quota. We may go back to them to inquire, but probably only if others don’t pan out.

Word to the wise all ye starving artists. Keep your lines of communication open and your email boxes clear! Rising fuel costs and declining attendance ain’t gonna be increasing opportunities to perform, there is no need to provide impediments to the process.

Constructing Leaders

by:

Joe Patti

Some disclosure right from the beginning. While most of my involvement with the project I am about to describe will be voluntary, I am receiving some travel and lodging in return for my participation.

I have recently been chosen to participate as a lead partner in an very intriguing project. There is a new arts facility being planned for Bellevue, WA and I have been asked to provide input into it’s planning and construction. I assume I was chosen for my past work experience but especially because I provided input into the theatre portion of a community center the Salvation Army is building with a bequest from Ray and Joan Kroc.

But providing input into building projects is no big deal, right? What makes this so intriguing is the process the organization is using to gather and integrate the input. All ten of the lead partners (later phases will involve additional people) were chosen from among those who have participated in the Association of Performing Arts Presenters Emerging Leadership Institute. The thought behind involving ELI alumni is to tap into the collective knowledge and experience of people in mid and senior level positions who are involved in both overall policy making as well as day to day operations.

What is deemed of additional importance is providing professional development opportunities for people in these positions. The lack of these opportunities has been a concern since I first attended ELI. In explaining this need, the pilot project document quotes an address Ben Cameron of the Doris Duke Charitable Foundation made to International Association of Assembly Managers about the next generation of leaders’ view of careers in the arts which appears to be pretty much what he said to the Southern Arts Federation.

In addition to providing excellent career advancement opportunities, they hope to create a template with which future projects may be built. While I will be traveling to learn more about the site and talk with those involved, a lot of the work I will perform will apparently be online discussions and reactions to materials posted by staff. Perhaps the fact that I actively use a blog was also a factor in being chosen since that will be one of the tools that will be used.

I have signed a non-disclosure agreement agreeing to keep many of the details confidential. From my experience on the Kroc Center project I understand that there is some information that can also prevent the organization from receiving the most competitive bids for services too. I am generally pretty conservative about revealing what I really know about situations so I don’t perceive any difficulties in my participation.

What I do hope to be able to do is report on some of the general topics that are discussed that are worthy of consideration by arts organizations everywhere– “How does the design make passersby feel welcomed?” “How does the design facilitate emergency evacuation.” Though I will steer clear of publicizing some questions that while valuable to ponder and a valid part of the design process, might cause people to lose confidence in the organization without reason–“Aren’t you concerned that that placement there might have a potent for a toxic spill?”

Needless to say I am pleased to be involved with the project. But also gratified to learn that people are seriously thinking about ways to create opportunities for leaders to attain career and personal growth.

Shall I Not Be On A Pedestal, Worshipped And Competed For?

by:

Joe Patti

There are times during the year where I find myself singing “Where Are The Simple Joys of Maidenhood” from Camelot. Now if you have seen my picture on Inside the Arts, you know Julie Andrews I ain’t. Part of the reason I start singing the song is because I spent half a summer in my younger days running spot light for a production. Another reason is that the image of me singing this song amuses me so. But really I can often identify with the raw romantic innocence Guenevere exhibits singing lines like

“Are those sweet, gentle pleasures gone for good?
Shall a feud not begin for me?
Shall kith not kill their kin for me?
Oh where are the trivial joys?
Harmless, convivial joys?
Where are the simple joys of maidenhood?”

Now given those lines fall at the end of the song, I rarely get to them for all the laughing going on by that point — mostly mine.

When people hear what my job is they view it with the same romantic innocence. Surely such a cool job is not susceptible to mundane concerns like bugging agents for contracts and images so you can put a website and brochure together. Or if the mundane does intrude, it must be over shadowed by the joy of working with such amazing artists. Actually, the last bit is true except for the “mundane” concern about why people who praise the artists aren’t buying tickets to see them. So yeah, when I am singing songs like that one, I am trying to get back in touch with the idealism that made me pursuit this path to begin with.

Fortunately, people are familiar enough with the basic functions I fulfill that they don’t assume I should do my job for fun.

And there is the tricky part. Last week, Artful Manager Andrew Taylor cited a comment from the Americans for the Arts conference that, “‘We need to stop making the arts so special.” It occurs to me that the arts community needs to be in control of the way the arts are demystified. With auditioning for American Idol essentially a rite of passage being a good performer appears to be a matter of hard work, luck and getting enough people to vote for you. Anyone can do it if the stars align correctly. The necessity of talent and hard work over decades to hone one’s skill rather than a few weeks doesn’t seem to register.

The scenario shows like “Dancing with the Stars” and “So You Think You Can Dance” promote is that amateurs thrown into a crash course in a subject can compete and be winners. Even Bravo’s “Step It Up And Dance” where the contestants were trained and danced professionally had episodes where a choreographer would say they usually worked on rehearsing a piece for 5 days and the show gave the contestants 2 hours. This isn’t just limited to performing arts. MTV has/had a show called “Made” where high school kids wanting to be basketball players, cheerleaders, stars of the Spring musical, beauty queens, lose weight, promo queen or whatever worked toward their goal for a couple months. Usually the video shot during the first 3-4 weeks consisted of the person resisting the discipline of their coach. This left 3-4 weeks at most to cram the rest of the effort in. Most had some credible results probably helped by the fact that television cameras were following them around for so long.

So what is the narrative the arts world can offer?- “You can cram a lot of training in a short time and win prizes and recognition but honestly only be mediocre or you can devote your life to excellence and barely make a living.” You thought practicing scales was boring for students before? What about now that you can become a virtuoso in six weeks? Sure eliminating one kid from your school/lesson roster a week will add drama and tension and may motivate to practice harder but it will subtract from your earnings.

I agree that we have to stop making the arts so special in regard to putting it on a pedestal. But the message that accompanies it always has to be that you can absolutely participate, have fun, find fulfillment and recognition with a little training in a short period of time so come join in. However, even given great talent to start with there is a certain level you can only attain with long study and practice.

This isn’t just true of stodgy classical music and ballet. There was an article on Salon last week about the emergence of South Korea as a power in the world of hip hop dance. The South Korean dance crews practice 5 hours a day, seven days a week because they know someone is always trying to catch up. Yet the article notes, long hours of hard work on the flashiest moves aren’t enough if you don’t truly understand your art.

“When Koreans first emerged, Americans praised them for their power moves — the highflying crowd-pleasing spins, freezes and gymnastics moves — but criticized the Seoul b-boys for lacking soul. They were thought to be mechanical, unable to rock with the beat, and lacking in “foundation skills,” such as the top-rock and footwork moves that form the historical roots of the dance.”

Even in the idealistic world of Camelot, Guenevere comes to realize it takes hard work to bring dreams to fruition. (She also realizes the hazards of youthful folly, indiscretion and why bitter half sisters of the king shouldn’t be taught magic, but at least some of that can be avoided.)

Joshua Bell, Innovator or Heir To A Tradition?

by:

Joe Patti

From the “Nothing New Under the Sun” file comes the news that Gene Weingarten is pondering whether to return his Pulitzer Prize. Weigarten is the Washington Post columnist who won the Pulitizer for arranging and writing about Joshua Bell’s anonymous performance in a Washington D.C. subway station. Weingarten says he is pondering giving the prize up based on the fact it was awarded for originality and he has since learned someone beat him to it.

It seems that back in May 1930, a Chicago Evening Post reporter arranged for violin virtuoso Jacques Gordon to play incognito outside a Chicago subway station. Though he eventually drew a crowd, as with Bell, by and large no one stopped to listen and only one person recognized him. It also turned out that Bell played many of the same pieces Gordon did. I guess Schubert lends itself to outdoor concerts. Though he hasn’t played it in about seven years, for nearly a decade, Bell actually played the very violin Gordon used for the stunt.

While I have been critical of the experiment, I am not about to suggest he give the Pulitzer back. My beef is that the experiment seemed designed to maximize the opportunity to point out what philistines people are. We see enough evidence that people don’t value the arts every day without concocting situations to prove it. Just a year ago some students at Stanford University were miffed that NEA Chair, Dana Gioia, was speaking at graduation because they felt they deserved someone more famous.

The basic experiment is a valid one in my mind. It could have been used to measure when the best times for performing in myriad unorthodox locations might be as part of an outreach effort — or even a longer term change of venue. As far as I am concerned, the Bell and Gordon results just prove that subway stations are not the best place to reach people. So even if he had known about the event seven decades earlier, Weingarten would have been wise to verify the earlier results.

An additional reason why the more constructive approach would have been preferable. Weingarten notes that unlike the original which faded into obscurity after a day, his story gained feet thanks to the Internet. I honestly don’t think he knew it would become so widely disseminated. However, given it has it would have been much better if people were reading about a secret experiment aimed at serving them better rather than a secret experiment that proves what rubes people are.