Seth Godin made a post earlier this week comparing Persistence with Consistent wherein he starts with the statement “Persistence is sort of annoying.”

He goes on to talk about the way in which consistent is the desirable opposite side of the coin,

Consistent with your statements, consistent in the content you create, consistent in the way you chip away at the problem you’re seeking to solve.

Persistence can be selfish, but consistency is generous.

And the best thing is that you only have to make the choice to be consistent once. After that, it’s simply a matter of keeping your promise.

In this context,  persistence seems to be about performance of a specific action whereas consistent is policy. In this sense persistence is approaching a challenge in the same way until it is worn down to the point you can pass. Whereas consistent is more about dedication to finding a way past that obstruction.

While both approaches never falter in achieving a singular goal, the latter entertains options regarding the methods by which this can be accomplished. In fact, consistent may be better equipped to recognize that surmounting the barrier isn’t the goal but rather getting to the place beyond the barrier and therefore there may be no reason to engage with this particular barrier at all.

What actually drew my attention to Godin’s post was that last line about keeping a promise. Working in the non-profit arts sector is often such a struggle that we feel like we can only survive with dogged persistence. Perhaps what is really needed is a focus on consistency.

If our promise to the community we serve is to provide a certain experience, a persistent approach may keep you locked into executing an approach and methods which have decreasing relevance. A determination to offer a consistently valuable experience can lead you to place more importance on needs of those you intend to serve rather place importance on the methods by which you accomplish it.

Think about it this way. If you want to keep a promise to provide excellent customer service do you do the same thing today as you did five years ago? Do you use the same approach for small groups as large? Kids as for elderly? Film audiences as for Broadway musical audiences? 2500 seat theater as for 150 seat theater?

Sure you will still make bad choices, but a consistent approach to great customer service is likely better able to take the differences of time, place, environment and expectations into account than a persistent approach.

If you are like me, Emerson’s line, “a foolish consistency is the hobgoblin of little minds,” might have come to mind when you first saw the term. In that context consistency has a negative connotation. After reading and pondering Godin’s post I wondered if it might have been better said as “a foolish persistence.” Though I learn toward consistency is a better word choice.

It should also be noted, Emerson never mentions what the characteristics of wise or non-foolish consistency are. Consistency is not necessarily negative in and of itself. Persistence isn’t either, but it does have implications of a single-mindedness that can quickly become problematic.

You may have noticed I didn’t make definitive claims about persistent being one thing and consistent being another. Ultimately, of course it isn’t about what word you use as much as what practice you embody.