Leadership Exercise

Neill Archer Roan posted an interesting leadership case study/exercise yesterday. What I really admired about it were the questions.

I appreciated that they didn’t specifically ask who was at fault and how could the person(s) handle the situation more constructively. The questions don’t even ask how you would address the situation with the development director or the board. I am sure any group discussion of the case would probably result in blame being assigned, but I like the fact that the questions don’t necessarily imply that removing a person is part of the solution.

Too often we imagine the solution to be simpler than it is and decide “if only X were to happen, we would be all right.” The X factor is usually just a symptom or a quick fix for a symptom and doesn’t address an underlying cause.

The entry is worth taking a look at just to think about. Some of the questions Neill poses may not have any significance to any situation you are in. You may never ponder “What behavioral or cognitive patterns are in place?” for example, unless you are really interested in organizational behavior.

Even though he places the reader in the position of Executive Director, one need not take that point of view to consider any part of the scenario. In the best situation, you will come up with some questions he hasn’t posed. Moving beyond what Neill suggests shows that your brain is really churning away and exercising your problem solving muscles.

Direction of Things

I had mentioned in an earlier entry that I met blogger and arts consultant Neill Archer Roan at the APAP conference a couple weeks ago. I saw he was sitting on a conference panel during a time I had a scheduling conflict and thinking it might be my only chance to see him, stuck my head in before the session began to express my admiration for his blog.

I wasn’t going in there hoping to elicit a mutual admiration conversation so I didn’t mention Butts In the Seats. At most, I thought he would recognize my name. Instead, I was taken aback as he launched into some pretty effusive praise of my blog.

I mention this not so much by way of self-aggrandizement as full disclosure. I didn’t know at the time that I would see him again as did presented the results of a study commissioned by APAP on the state of the industry. I was really impressed the work he and Wendy Roan did on the study and the recommendations they made.

As usual, I suggest giving the study a read. It is only 16 pages long and contains excerpts from interviews with various members of the association. There was a lot that didn’t surprise me or wasn’t new, but a couple things caught my eye.

Something I hadn’t really thought about was that all the new construction of performing arts centers is as big a threat to the financial health of another center 3000 miles away as it is for an arts organization 5 miles away.

“…competition has significantly increased for those marquee attractions across categories that are deemed necessary to justify large public investments in arts-as-economic-development. Just because there are more presenters wanting to book Yo Yo Ma, The Producers, Natalie Cole, Wynton Marsalis, et al, doesn’t mean that there are more performance dates available. Presenters that have traditionally occupied a slot in particular tour route must often pay more and commit earlier to defend their ability to get first crack at the events that their audiences expect and want.” (page 6)

The report also notes that these greater expenditures at one end of a season often means funds aren’t available to present high quality artists with an appeal to a narrower niche.

Another section of the report dealt with a problem I hope my blog helps to reduce with entries like this one.

“It is generally agreed that the culture of the presenting field has not historically been one in which knowledge and systematic learning have been valued. It is not atypical…that the knowledge outputs (e.g. reports, books, discussion documents, etc.) from significant studies, research initiatives, task forces, and work groups have been largely unread, undiscussed, and undigested. As a result, the value that is created by these initiatives remains largely under-appreciated.” (page 6)

I was also somewhat surprised to see that succession planning is such a big concern. I thought when it came up in my ELI sessions, it was perhaps partially a sign that there were a lot of young arts leaders hungry to move up the ladder and there were few opportunities. “Many participants voiced fears and frustration about their organizations’ failure to: 1) effectively plan for succession, and; 2) institutionalize and capture organizational knowledge and expertise.” (page 6 again, it was a good page!)

For awhile now I have been saying that I thought the block booking arrangement was going to have increased importance as finances become tighter and tighter. There were a number of comments (pages 8 & 9–too much to quote here) cited in the report which suggest that greater collaboration not only in the form of block booking but also information exchange and regional cooperative efforts is going to be critical for sustainability.

After this, the report deals more with the conference and Arts Presenters as an organization. My plan is to address some of these issues at a later time.

Reaching Next Generation Arts Audiences

One of the early super sessions I participated in at the APAP conference earlier this month featured Rebecca Ryan speaking about how to attract young people to the arts. Ryan is the principal at Next Generation Consulting which did a pretty good study for the Arts Council of Indianapolis about just that topic. They ask about behavior rather than intent–what is the last arts event you attended rather than what type of event do you think you might like to attend.

She shared some of the conclusions of that study at the conference, the executive summary of which may be found on her website. Some of the more interesting findings about the under 40 set may be found on page 3 where she talks about why young people attend the arts, how much they are typically willing to pay and what the best media for reaching them can be.

The whole summary is only 7 pages long so read it! But in order to entice you into doing so, a few highlights-

“Young patrons attend arts and cultural events for reasons beyond the art itself. Specifically, young patrons want experiences that foster learning, connecting, and sensing.” (page 3)

(Their site has a blog entry giving an example of this during a visit to MoMA)

– The most popular reason 20-40 years olds attend arts andculture events is to learn something;

– Being social is the second most popular reason young patrons attend arts and culture events;

– Supporting an artist or arts organization ranked third among the reasons all arts patrons (regardless of age) attend arts and culture events. (page 4)

Pay attention to this one (my emphasis):

Our research shows many young people who, when asked for examples of their arts participation, mentioned for-profit galleries, house concerts, rock shows, and music clubs. These young people didn’t consider arts events to only be non-profit arts events, but rather had a much broader definition of ‘art.’ (page 4)

One of the ways she suggested was easy to tap into the younger generation’s desire to share an experience is to include a “Tell A Friend” link to each event page. Since we here at Butts In the Seats are all about inexpensive, practical solutions, (well, that and attractive arts management groupies, but we haven’t found any yet), I thought I would provide the HTML code for doing a tell a friend link.

The following method will launch a person’s email program (so it won’t work if they access email via web browsers), insert a subject line and put a short blurb about your show in the body of the email. You can do much more attractive jobs with java script set ups, this method doesn’t even allow for blank lines between information, but if you choose your information wisely, you can do an effective job.

Code:

<a href=”mailto:?subject=Your Subject Here&body=Description of a really great show with lions and tiger and bears, oh my! on Saturday, February 3, 8 pm. $23 adults/$19 students, seniors, military. More information at http://mytheatredomain.com”>Tell A Friend!</a>

Note: The ampersand before body has to be &”amp; without the quotes. I couldn’t make show up correctly without making it confusing.

Assuming you have a mail client that will launch, click on the following to see this in action:

Tell A Friend!

And I would be remiss if I didn’t provide an opportunity for you to tell your friends about Butts In The Seats-

Tell A Friend About the Butts In The Seats Blog

Normalizing Funding In NYC

About 18 months ago I did an entry about the strange approach to arts funding in NYC. I was happy to see via the NY Times (free registration required) and the NY Sun that the city is moving to depoliticize the whole process.

In the past lobbying for funds diverted great deal of arts leaders’ time and energy. A number of people, including Mayor Bloomberg, are quoted as being pleased that with this change arts administrators can turn more attention to running their organizations. In the past, the mayor would regularly cut funding and the city council would restore it. Under the new plan, organizations would be certain what their funding was and know it much earlier, facilitating budget planning.

Part of the new funding criteria is peer reviewed applications assessing accountability and advancement of the organizational goals and impact. “What this does is tell groups, ‘You’re going to move forward, or we’re going to take away funding and give it to groups that are moving up,'” said Dominic M. Recchia Jr., chairman of the City Council’s Cultural Affairs Committee. “It’s a sign that you have to produce.”

According to the Sun article, even arts organizations located on city owned property will be held to these expectations. Historically, this group, known as the Cultural Institutions Group, has been funded at higher levels and had more of their funding guaranteed.

“To encourage good governance and counter the common complaint from other institutions that the CIGs receive their generous levels of funding without being held to any standards…Ten percent of an institution’s operating support will be dependent on a performance-based review process called CultureStat.”

The following bit really caught my eye.

“Several cultural leaders expressed surprise that the City Council would, in the interest of a more transparent and fair system, relinquish its power over the cultural purse strings. “I am really impressed that [City Council Speaker] Christine Quinn would, in a day and age when people need to raise money for their campaigns, take her member item allotments and give that to the peer review panel process,” Ms. Pasternak said.

Very interesting. I don’t know quite what to make of it not being really up on my NYC politics. I suspect that somebod(ies) is responsible for exhibiting no little wisdom and maturity in public service.

How I Learned to Stop Worrying and Love MySpace (Maybe)

In an attempt to give students a reason to disseminate the information on and existence of the Myspace page I created over Christmas break, I added student events that we don’t normally promote to our event listings. I figured asking the students to tell people about our events might meet with resistance, but providing information they would want to let their friends know about might help increase awareness about our site. So I added the student created events and then posted notes around the building letting them know about our site and the opportunity to forward event info to their friends.

A little aside here a moment. When I was attending an early morning roundtable at the APAP conference I mentioned that I had been reluctant to have a presence on Myspace due to the material I saw there. I added that recently artists and other arts organizations had been appearing on Myspace and that since the neighborhood seemed to be undergoing some gentrification, I decided to stick my toe in.

Someone at the table likened my reluctance to not wanting to get a cell phone because I was turned off by hearing people cursing on the phone and suggested I really needed to be more open minded about new technologies.

I disagree with his analogy since a cell phone like televisions, radios and computers all provide you with a mechanism to control what information you see and hear. While I take his point, I also maintain that it is not necessary to jump on every new trend and some trends are simply not appropriate for everyone.

You can imagine then that I emitted a groan when the first friend request we received after I let the students know about our site was from “Raunchy Asian Woman # 4.” My worst fears about the grade of clientele frequenting our site looked to be playing out.

On further investigation I recognized the person behind the site and realized the screen name was more bluster than substance. Since she and those like her are the type of people I am hoping to attract more of, I just have to take a few deep breaths, try to relax and shift my way of thinking when it comes to our Myspace presence.

Emerging Leadership Part II

To pick up a little where I left off yesterday.

A good part of the rest of the first day was devoted to reading literature and discussing the difference between leadership and management and how you can exhibit leadership even if you aren’t an area or department head.

The second day we were a little bit more crunched for time because it had been requested that the ELI participants attend the plenary session and super sessions planned that day. (More on them in a later entry.) One of the exercises the institute leaders had us engage in was August Boal’s Forum Theatre practice. Members of the group were given a script and scenario and then the rest of us were encouraged to stop the action and replace one of the actors to move the situation in a more positive direction. I had heard about Forum Theatre before but never witnessed it in action. It was quite an interesting experience.

Another exercise we engaged in was Story Circle (explanation starts on pg 3). This activity is often to assist with conflict resolution. We used it to talk about people who have exhibited leadership in our lives and then examine the common elements.

There were a number of observations that came out of these activities. Some members of the group felt they would put their jobs in jeopardy if they attempted to shift the direction of meetings to make them more constructive. By which I don’t mean trying to use these activities in their organization, but rather recognizing where things were falling apart and trying to shift the tenor of the conversation. Other than working very gradually and subtly, we didn’t see any solution to this dilemma.

One of the biggest issues that came out of our discussions was succession planning. Many felt there wasn’t any effort being made to secure succession in arts organizations in general. A few felt like the discussion about it in their organizations was going something like this:

Leader: OH WOE! OH WOE! WHO WILL TAKE OVER WHEN I AM GONE? THE NEXT GENERATION HAS NO DEDICATION. WHO WILL TAKE THE REINS?

Emerging Leader: me! me! mentor me! i love all this. look over here. i am energetic and excited.

Leader: OH WOE! OH WOE! ALL THAT I HAVE WORKED FOR DOWN THE DRAIN…..

To some degree we wondered if the existing leadership might be holding out for a clone of themselves when changing times required different skill sets.

After discussing the plenary and super sessions we had attended, we met with alumni of the Emerging Leadership Institute. This was apparently something that had never been done before. The alumni had been meeting earlier to discuss plans for Institute graduates.

Many of the alumni still felt a strong bond to those with whom they had gone through the program and some kept in touch. Unfortunately, the graduates as a whole didn’t keep in touch. At one time there was a person who put a lot of work into keeping the members abreast of each others’ activities. Once she stopped, everything fell apart.

The alumni (including the most recent batch) have expressed an interest in not only staying active on the listserv/discussion forums but also increasing the visibility of program graduates at the conference. Among the ways the graduates would like to participate are moderating panels and introducing speakers so that the same people don’t have to hustle from session to session.

Also, since participants in the institute are early in their careers and rather poor, the plan is to request some sort of break in conference fees for 5 years in return for volunteer work on the conference. The alumni that attended this year is only a small portion of those who have gone through the institute. The thought is to make it easy for graduates to continue to stay involved with APAP and the conference allowing them to expand their network of contacts and improve their leadership skills.

One of the concerns the alumni had was that the Emerging Leadership Institute isn’t perceived as important or valuable to arts organizations. One graduate was in the position to encourage and approve the participation of a colleague from her organization. She said her decision to do so was second guessed by her superiors who questioned it as a waste of time and money.

This was one of the reasons why the alumni are so interested in keeping everyone communicating. The better a resource of advice and answers the group becomes for its graduates, the more valuable attendance at the institute may be seen. This is also the reason why we want to be more visible at conferences as well.

I just wanted to observe–Like social networking sites (Myspace.com) and technology sites like YouTube, this is an example of users essentially taking the initiative to promote something they value and asking the host company for assistance in doing so. This was a theme that came up a lot during the conference–but I will talk about it later.

I should mention that despite the poor image organizations might have about the ELI, the 22 or so accepted were culled from a much larger pool of applicants. The process is fairly competitive and hopefully will become more so with alumni input.

Okay, so obviously there was a lot I liked about my experience. There were also a few places I felt things fell short. I have already submitted a written evaluation and had a discussion about all this with the group leaders so I am not telling tales out of school.

First- The application to the institute required us talk about the strengths, weaknesses and threats to our organization. I went expecting part of the conversation to include that. It never was.

According to one of the ELI leaders, they had been trying to get rid of that application for quite some time now since it did not reflect the content of the program and hoped to revamp the form for next year.

I don’t know if any sort of discussion in that area was supplanted by the request that we attend the plenary and super sessions or if it never occurs. I do think a discussion of the threats to the industry could have been valuable. I wouldn’t have been interested in an open grousing session where people laid out a lot of blame on the K-12 education system, home entertainment systems and the internet. The second day would have been the right time to have it. By then the ground rules for thoughtful discussion would have been firmly established.

But really, you can engage in discussion about threats to the industry in a lot of locations. What I think would have been really essential was an opportunity to address weaknesses in ones own leadership and how to better take a leadership role in ones current position. The environment was specifically designed to preserve confidentiality and to create bonds between participants to serve as resources for each other.

The more I think about it, the more I believe this was what many attendees were looking for. There were a lot of clues throughout the two days. Early on people specifically admitted they weren’t good at dealing with conflict. As I noted earlier, others mentioned that they were in dysfunctional environments. I went up to a person and told them I empathized with their situation based on my own history. And of course, some felt they were being overlooked as potential inheritors.

We were given some good tools and activities for dealing with conflict and affecting change when we returned to our organizations. I strongly suspect, however, that many in the group would have welcomed the opportunity to essentially engaged in a group therapy session, air their concerns and fears with colleagues and receive some advice and guidance in return.

I imagine that would have run things into a third day and even at the conference rate, it was pretty dang expensive to stay in those hotels! The whole experience was absolutely worthwhile. I am going to put some effort into making it even more so for those who follow by providing feedback and encouraging increased alumni involvement.

What I Did At APAP-Emerging Leadership Edition

As I noted earlier, I was at the Arts Presenters Conference over the last week. I will be writing about the experience over the next couple days and maybe even longer. I took a lot of notes and picked up some literature I still need to digest.

On the whole, it was really a great experience. I took the opportunity to see a lot of artists and to talk to many colleagues. I debated my theories about press release writing and marketing.

I also spoke at some length to one of the APAP board members about creating discussion forums as I recently vowed to do. Of course, she challenged me to step up to my convictions and join the communications committee.

What I wanted to talk about in today’s entry was my participation in the Emerging Leadership Institute. The Institute is one of many conference leadership training efforts associated with a conference. I listed many of them in an earlier entry. In that same entry, I cited Andrew Taylor’s frustration that there are so many of these programs and none of them talk to each other.

At one point during the institute I spoke to the aforementioned board member, (who was helping to lead the institute), suggesting that if APAP was pondering conducting leadership activities regionally, they should first look to tap into the existing leadership seminar infrastructures like the National Arts Leadership Institute (NALI) rather than reinventing the wheel. I then sought out Philip Horn who is associated with NALI, asked him how things were going with the organization and told him what I had suggested.

Anyway, there were about 22 people attending the institute. Everyone was in the first 5-10 years of their career in presenting. Almost everyone was a presenter with a couple artist agents, a couple of service organizations but no artists. Apparently, this year was unusual in that there were no artists participating.

I also noticed and commented that nearly everyone was from either a university, city or state associated institution. There were few people from “independent” presenting organizations. I was told this was reflective of the general membership–it started 50 years as a university presenters organization and remains generally so. I noted this as another reason I think APAP should host open bulletin board forums. If the website is viewed as a resource for many, perhaps the conferences will be as well and attendance will diversify.

One thing I was surprised at was that the institute sessions were lead by an artist agent and a presenter rather than a professional leadership consultant. In my mind this was a strength because the leaders had a practical understanding of the environment in which the attendees were operating. Consultants tend to live in a more theoretical place. This type of objectivity is certainly useful in many cases.

In this particular instance I think the arrangement helped the group develop a trust bond with each other and the leaders much faster than if it had been lead by consultants. And lord knows, we had little enough time to waste.

One of the first major activities we engaged in was splitting into groups based on our major leadership style. One group was comprised of those who look at the big picture and storm full speed ahead toward it pulling everyone else along. Another group was the process oriented people who make sure everything is well organized and accounted for. The third group were people who took the feelings and concerns of others into account. The last group were those who celebrate every little victory and act as cheerleaders. Only two people identified themselves in this last group so they merged with the third group.

Each group was then assigned to go off and list what they felt were the hallmarks of that particular leadership style. I was in the third group and had joined it semi-reluctantly because it sounded a little too touchy-feelie, but suited me better than the descriptions of the other areas. Come to find out, most people in the group didn’t feel the category wholly defined them and that they had strong elements from the other areas. Many, like me, were very much lovers of spreadsheets and databases as decision making tools. The institute leaders are going to transcribe our notes and email them to us so I can touch on the specific elements of each style at a later date.

Briefly, my group decided our style was focussed on generating consensus and buy-in from people. It was felt that involving people in this way was important because the pay in the industry was so unrewarding. Many of us said that we knew we needed to be decisive at the end of the day even knowing that some people disagreed. A few admitted that they shied away from confrontation and these type of decisions. We felt it was important to have people like us around in a presenting environment because often artists visit us as the 35th stop on a 50 city tour and people like us work hard to make them feel safe and comfortable.

When the groups came together to discuss the hallmarks of our style, we had a little bit of a surprise. While we compared and contrasted ourselves against the other groups privately, we realized we were an amalgam with the other styles. One of the other groups, (I won’t say which) essentially dismissed our leadership style publicly generally characterizing us as touchie-feelie and really only good for organizing receptions, parties and soothing hurt feelings.

Now to be honest, a couple people in my group did admit that their boss was the yeller and their role was to motivate and organize the traumatized staff when meetings were over. That wasn’t what we saw as our primary function. For many of us, throwing parties and making people comfortable wasn’t even something we did directly but rather delegated and enjoined others to do.

After this stage of the exercise, we were asked to go back in our groups and create a definition of leadership. This information too will be emailed to me so I will address it more directly at a later time. When we got back in our group, we discussed the comments directed at our style during the session we just left. Then a number of us wryly observed we were probably the only group actually doing so. One member confirmed that before he left the other room he overheard one group launching into a discussion before all the members had assembled.

Despite the differences in our leadership styles, each group created remarkably similar definitions of what leadership was. Even though we used varying tactics to demonstrate leadership, we agreed what the ultimate product of those actions should be.

At this point my entry is getting pretty long so I will continue with my ELI experiences tomorrow.

One thing I want to say before I end is that the attendees of the institute really developed strong bonds with each other fairly quickly. I can’t speak for everyone in my leadership style group, I will say that while I can remember which leadership style group made the unflattering comments, I can’t remember who was actually a member of that group. In speaking with others from my particular sub-group at other times during the week that followed, no one ever said anything critical about any other institute attendee, much less commented that they were going to keep an eye on X because he/she was a member of “that” group.

At APAP Too

I won’t be posting for a couple days because I am at the Arts Presenters Conference in NYC. I hadn’t posted earlier because I was using the opportunity to surprise my sister who works there and she occassionally reads the blog.

I have been participating in the Emerging Leadership Institute and been talking and listening to a whole bunch of interesting folks so I will have much to post when I return.

I have also met, albeit briefly, Andrew Taylor and Neill Archer Roan. Watch their blogs as well. This is a big conference and their experiences will undoubtably be wholly different from my own.

Shrinking Outreach Activities

So my question is what is better for an outreach activity? An hour long lecture/demonstration for 300 kids with limited exposure to the arts in an auditorium where 20 students get a chance to participate for 5-10 minutes or a master class with 20 students with some exposure to the arts get a solid hour at least to actively learn something new.

It is the old quality or quantity debate.

Most people will probably say that both have their place in a well-designed outreach program. The problem for me is that with No Child Left Behind the opportunities for outreach are tilting toward the latter option and that worries me.

Maybe the granting agencies’ preference for big numbers served has become attached to my guilt sense and I have unrealistic expectations. Heck, the blame hardly can be directed at them. Their preference is only a reflection of the larger societal idea that the greater the number of people who like something, the more worthy it is. Reading about how students are bereft of any arts exposure at all also contributes to the sense that one provide the opportunity to as many as one can.

I know for certain that the smaller groups have a higher sense of satisfaction from the experience they receive. (I have decided, from our surveying, that right around 5th grade everything a student sees is dumb and one learns nothing from any experience.) Many of them are artist-teachers who will pass along the insights and knowledge they acquired.

I certainly walk away from both outreach activities feeling that I have made a wonderful contribution to people’s life experience. As time passes though I look back at the smaller events with less satisfaction than the larger ones. To be honest, it will probably be like this forever, or at least until I get old and crotchety and don’t give a hoot any more.

Or maybe funding philosophy will shift on a large scale and focus more on the quality experience for smaller groups thereby reinforcing an ideal with money.

Of course, then they will be criticized for not serving all those poor souls bereft of the experience….

Start That Grant Early

If you are considering applying for a grant from the National Endowment for the Arts, or the Humanities, or any program run by the government, you will have to go through Grants.gov. My last grant application went in just before they implemented this new program through which all US government related grant applications must pass so I haven’t had to negotiate the system myself.

I did try to get the registration portion of the process out of the way when I got the email telling me that my next grant would have to go through that process. The complexity made my eyes cross and I decided to forgo my usual “get it done well in advance” ethic.

A couple days ago I saw an account of the hair-tearing frustration a woman at Hood College went through trying to assist a colleague submit a grant. I figured maybe I should warn others about what is involved as well.

If you go to the applicant FAQ page on the Grants.gov website you can start to see where the problems arise. First, you can only use Internet Explorer and Windows operating system as that is only thing the grant application software runs on. (Didn’t the government sue Microsoft for monopoly practices?) Firefox is out. If you have a Macintosh, you need to log on to an emulation program that only accommodates so many people at once. (They suggest logging on between 10 pm and 10 am.)

Then you need a DUNS number, register with the Central Contractor Registry from which you will get a Marketing Partner Id Number and will be able to designate an e-Business Point of Contact. Then you need to register with the Credential Provider who will give you a username and password so you can register with Grants.gov as an authorized organization representative.

You may feel lucky if you discover your organization has already acquired all this information. Of course, now you have to discover who it is that has all this information and who Grants.gov recognizes as the person authorized to authorize you as a user. And pray that they have saved all the usernames and passwords for the hoops mentioned above.

All this before you actually get to fill out the grant application. The government really doesn’t want to give you any money. Now I understand better why the United States Artists group I mentioned previously is focusing on funding individual artists. It is said that the best artists are troubled and tormented to some degree. This application process will push those artists over the edge and make mediocre artists better.

Something In the Water in Minneapolis

In the course of writing my entry two days ago, I noted that the Theatre Communications Group had hired Teresa Eyring as the new executive director just before Christmas. Teresa was most recently the managing director at the Children’s Theatre Company in Minneapolis and will take up her new role in March.

Given that TCG’s previous executive director, Ben Cameron, had worked as a director of Target Stores arts philanthropy efforts, also in Minneapolis, you have to wonder if there is something about that city that makes it a finishing school for executive directors of national arts organizations.

Well, you don’t have to wonder, but it is fun to do so. In light of the new gorgeous facility the Guthrie Theatre just completed, there definitely is something intriguing going on with the arts in the Twin Cities areas.

I kept poking around the TCG website looking for interesting tidbits as I am wont to do. I found one survey about the benefits (health, dental, life, retirement, vacation) theatres give to their employees. Not surprisingly the people working for organizations with budgets of $10 million were better off than those with less than $500,000.

The report provides a reference if you want to cross reference what you might get from your job with the trends in the same budget group. It also mentions some of the non-traditional benefits some places give that might be adoptable to make life more pleasant at your place (Subsidized Yoga, etc).

The other thing on the TCG site that caught my eye was a link to the United States Artists, a joint venture of Ford, Rockefeller, Prudential, and Rasmuson Foundations. The organization was formed from the realization that while support for arts organizations waxes and wanes with the times, the individual artist is never funded very well. Every year they plan to give $50,000 to 50 artists based on the idea that “$50,000 is a common entry-level salary for art college faculty in America today. Hopefully, this funding will enable some artists to pursue their art full time.”

If you are thinking “Oooo, how can I get one of those,” the only way is to work hard at being good at what you do. USA solicits nominations from a group of people whose identities remain secret. Not even the nominators know who else is nominating. The $20 million from the aforementioned foundations is just seed money to start the program. With additional fundraising, they hope to increase the number of awards per year.

Check out the 2006 Fellows awarded last month.

It’s Called Contextomy…

..and it is one of the many reasons I have a rule against quoting review blurbs provided in press packets. Contextomy is the practice of quoting people out of context. (The term caught my eye while I was brushing up on logical fallacies.) It has found applications in many arenas, but is widely practiced with movie and theatre reviews as noted in this Wikipedia article.

If you don’t like Wikipedia as a source (though most of that article is footnoted and cited pretty well) here is an article from Gelf Magazine on the subject with many amusing examples of the lengths publicists go to in order to make a dud sound great.
(Added: This article is actually the inaugural entry for a continuing series where the magazine tracks misleading quotes. Didn’t realize that when I first posted.)

I have a suspicion that this practice which is already being recognized by an increasingly skeptical audience may be approaching its final days. The difference is that in the past audiences were suspicious. Now they can access information on the web via their cell phones. As people walk out of movies and performances thinking “Geez, that was godawful, how could she say it was a cinematic tour de force?” they are going go online with their cell phones and search (reviewer) (show name) and discover that the reviewer said the show made Teletubbies look like a cinematic tour de force.

Without the drive home with a stop at Starbucks to buffer the disgust that will inspire them to go online and check things out, the distrust level could skyrocket. That is assuming people weren’t skeptical enough to check things out in advance.

And hey, if I am wrong and the practice flourishes for years to come, at least you have a fancy vocabulary word with which to impress your friends as you mutter “‘Superb and invigorating?’ Bah, it is probably just another case of contextomy..”

Why Don’t The Arts Have This?

Over Christmas Break my theatre was more or less empty so in the interests of not turning on lights I didn’t need, I pretty much ended up eating lunch at my desk. On a whim I started perusing the Chronicle of Higher Education’s forums.

It wasn’t long before I was asking myself why there was nothing like this in the arts world. These forums are a great resource for people in higher education. It is mostly geared for professors, but grad students and administrators have their places too. The different areas deal with various issues from how people spend their free time to thorny ethical issues over student cheating and plagiarism.

One of the areas I think is strongest is jobs. The posters pose and answers questions about interviewing- how to dress, what to expect at a conference interview vs. campus interview, what a job talk might entail, what foods you should avoid during a meal interview- it really runs a gamut. People even solicit advice about particular towns and institutions.

What really impressed me is that there seem to be a couple of Wikis created by the forum members rather than by the Chronicle staff. One is essentially a collection of the basic wisdom covered in the forums about where to find a job and what to do when called for an interview.

The other, quite interestingly, acts as a status board about what stage different jobs are at. Since many institutions are pretty bad about communicating where a job search is at and may not even start committee review until months after the deadline, the forum members make notes about when they hear anything about a job. If there is a note saying they are calling for interviews and you don’t get a call, at least you know where things stand for you.

If one of the prominent arts entities hosted these types of forums, it would be fantastic. There could be discussions about everything-advocacy, marketing tips, law, unions, interviewing tips, technology, audience relations, fundraising, board relations, philosophy. I could really go on and on. In addition to helping arts organizations make their external relations more effective and efficient, it might bring about an improvement to employee relations too. After some posts saying “you ain’t going to be paid well anywhere in the arts so if you gotta starve, you couldn’t find a nicer group to starve alongside,” some places might experience a little bit of a brain drain.

Some of the large entities like Americans for the Arts and the Association of Performing Arts Presenters do have listservs but they are only open to the membership. I have access to a couple and they are like ghost towns. I have more discussions with people who comment on my blog. I think part of the problem is that access is closed. The other is the old chicken and egg thing. There is no discussion because nobody posts and nobody posts because there isn’t enough discussion to get them visiting.

It won’t be long though before the up and coming youth who are used to holding long conversations online start showing up and looking for some place to talk. Absent any place to do so, they will start creating their own discussions. The problem with that is the discussions will be decentralized. I can start a forum right now. The software comes with my blog account. My forum would add to the conversation and be an improvement over the present status, but not as much as one at a more highly trafficked site would.

A central forum should be started now and all the bugs ironed out so that it is ready for when the next wave of artists, managers, designers and technicians arrive on the scene. They will have a certain set of expectations from their experiences with MySpace, YouTube, internet chat, texting and whatever else may come next. If they are disappointed in what they find and go elsewhere, an opportunity to harness their energy is lost.

Whatever organization creates a good forum for discussion can have a hand in directing the energies of artists. I understand that these things take resources and that is why some of these organizations are limited access to dues paying members only. Whomever does this well will gain at the very least tacit recognition of leadership. Giving it away for free could garner greater membership and support than keeping it locked away will. Which is why I think a group like Americans for the Arts should do it. Though I wouldn’t discount ArtsJournal.com from stepping up and making a success of it.

Maybe there are highly active forums out there and I missed them. I would love it if someone could point me in the right direction. Before writing this entry, I checked out Americans for the Arts, the NEA, TCG, ASOL, DanceUSA, and Arts Presenters.

I also hit regional presenting conferences and the regional arts granters- NEFA, Mid-Atlantic Arts, WESTAF, and Southern Arts.

(All of these have great resources to check out though which is why I am going link crazy here.)

I even checked out the Center for Arts Management and Technology at Carniege Mellon University. They will license forum and listserv software to you, but they don’t actually host any public forums that I can see.

On the other hand, they don’t list Butts In The Seats as an arts management resource, so really, how good can they be?!

Anyhow, I really feel strongly about this so I am going to ponder a little more, put together a nice letter making my case and contact some likely hosts suggesting something like what I am proposing. I might enlist some of my gentle readers to lobby alongside me if I discover any promising opportunities.

I know that all solutions do not solve the problems of all people. What is creating great discussion for educators may not work for the arts world. But seeing as how no one has really tried it yet, it is worth turning over the stone and seeing what we find. Maybe there are forums in Butts in the Seats’ future.

The Secret

I heard a poem today that really electrified me because it succinctly and adroitly summarized the relationships between artist, consumer and a work. I was excited by “The Secret,” by Denise Levertov, because it points out that your perception of a work doesn’t need to be in synch with that of the creator for you to have an authentic experience.

For that reason alone I think every beginning level fine art and literature class should start with this poem. Handing it out at arts events to assuage the fears of attendees that they are stupid if they don’t “get it” would be valuable, too.

The only flaw with this is that people have to understand the message of the poem without much need of explanation. Lengthy instruction about what they are supposed to think runs counter to the whole intent after all.

The poem also talks about how revisiting a work multiple times can be rewarding. Often I wonder if people don’t recognize this about art: How there are valid reasons to read a book, listen to a symphony work, see a play, a sculpture, a dance piece many times over the course of your life.

I could go on and on for a bit talking about what great messages I see in the poem. As I said though, that is a bit counterproductive. I am including the poem below and hope if you don’t find it particularly inspiring, you at least enjoy the sentiment.

“The Secret” Denise Levertov

Two girls discover
the secret of life
in a sudden line of
poetry.

I who don’t know the
secret wrote
the line.

I love them
for finding what
I can’t find,

and for loving me
for the line I wrote,
and for forgetting it
so that

a thousand times, till death
finds them, they may
discover it again, in other
lines

in other
happenings. And for
wanting to know it,
for

assuming there is
such a secret, yes,
for that
most of all.

Temptations of the Church

I began this blog (nearly 3 years ago! Holy Crow!) talking about evangelism for the arts. Thoughts of religion have never been too far from my mind since then, mostly because a church has always been pretty close to my stage.

I have mentioned before that a number of churches have taken turns renting our facility. The rent helps balance the budget and the church understands that the theatre’s needs come first so they need to work around our sets. (Though when we did Mary Zimmerman’s Metamorphoses they saw the large pool of water as an opportunity for baptisms.)

There are more churches locally than there are facilities to accommodate them. I think they are basically subsidizing the public school system here because I can’t pass by a school on Sundays without seeing a directional sign for a church. Whenever a suitable building becomes vacant, there is a lot of competition between the churches as well as businesses to rent it. In fact, one of our previous church tenants built a new facility, out grew it within 6 months and were asking to come back.

One of the insidious (though they don’t mean to be) things about the churches is all the money they have to throw around. Even though they rent a storage room for us, every Sunday they bring in a large U Haul truck full of equipment. Among this is a large sound system because ours is not adequate for the number of musicians and singers they have every Sunday. They put up television monitors in our lobby for nursing mothers and over flow (a previous tenant put them in classrooms in adjacent buildings so large was their overflow.)

The insidious part isn’t that they have so much money. My envy would be my problem. It is that the money gives them the ability to offer us so much of what we need in return for concessions. A prior renter bought lighting instruments with the stipulation that half were for our use and half were to be left permanently focussed where they wanted. They also bought a projection screen which we could use any time we wanted. When they left, they only took the permanently focussed instruments and sold the screen to the next church. All in all, we haven’t done too badly.

The current church has proposed replacing our entire sound system–a $40-50,000 proposition–in return for a 3 year guaranteed lease (vs the renewable 1 year one). They say they will vacate at the end of that time regardless of whether they find a place or not and leave the sound system–and will put it all in writing.

Most of my crew has been salivating at the idea, of course. They also have their reservations. Some are small, but important, like whether they will be more lax in taking care of the facility if they know they can’t be kicked out. Others are of greater concern. Will every request that is made have an unspoken “because we bought you a $50,000 sound system, after all” tacked to the end.

There is also a cautionary tale of a local high school that was grateful to have a huge renovation and upgrade of equipment in their auditorium paid for by a local church in return for guaranteed use of the facility on certain days for which they would pay rent, of course. The problem is, now the high school can’t use their own facility on weekends and some weeknights. (And if you think that is bizarre, a local high school marching band couldn’t use their own field this Fall because the school had rented it out for use by a private school’s marching band. Such is the state of education funding.)

But this story isn’t about the growing power of churches, not really. It could have just as well been about an extremely wealthy donor or a corporation. Churches are just an emerging figure in an old story about non-profits and the hard decisions that need to be made in the face of expectations attached to the receipt of money and goods.

My particular story is interesting only because it is the offer of a church which has the potential of corrupting the soul of my organization. From the way I read things, it doesn’t appear as if those I answer to would accept the proposal despite the benefits. While I initially wrestled with the whole situation as I pondered the pros and cons, I would have to generally agree with my staff’s reservations.

I daresay, smarter people than I have had to wrestle with bigger proposals which necessitated greater compromises. The whole controversey with corporate naming rights at the Smithsonian comes to mind.

Its a situation all arts managers need to ponder. Most of the time, you think you wish you had the problem of people wanting to give you lots of money and how you would snatch it up while blithely saying “Oh you only want one of my kidneys, what a bargain!” Like most daydreams, you don’t realize how attached you are to your body parts, or organizational soul as the case may be, until you receive a genuine offer for it.

Marketing Doesn’t Celebrate Christmas

Ah, Christmas Break! When no one is around and you can work on all those things you couldn’t when the phones were ringing and people were asking you questions. Though I have to admit the absence of others left many unanswered questions like “where do we keep the x?”

One of the suggestions that consistently pops up on our surveys is that we should advertise our events on Myspace.com. For the last few days I have been creating a presence on Myspace for my theatre. I am usually a little reserved about joining in on the newest thing.

First, if the trend is just a flash in the pan you waste time and resources getting involved only to have it wane. Second, I like to assess the strengths and weaknesses of a new trend to see if it really holds any value for me and if so, how to best employ it. I remember the 90s when everyone had to have a webpage but didn’t know how best to use it. People were adding every new special effects feature they could. Unfortunately, it all outstripped the capacity of a modem connection and ended up hurting relationships with businesses rather than enhancing them.

In the case of a Myspace presence, signing up is free and I already have images and text developed for my website. There isn’t a terribly large investment of time or new resources to make it happen. Also, Myspace has tools that allow you to tell all your friends about an upcoming events with a click of a button. Now all my theatre needs is friends…

One thing I do know I will have to spend time on is making some small changes to how I present the theatre and its events on Myspace vs. our website. Even though there are zillions of people on Myspace they actually comprise a niche market that will react better to a different approach than the one on our public website.

Speaking of fine tuning ones approach, I broke one of my cardinal rules of press release writing today. I quoted a reviewer. My general feeling is that quoting a reviewer is a crutch for the lazy and/or unimaginative.

However, I do think I used the quote in an imaginative way. The performing company had included quotes and newspaper editorials from audience members that were just dynamite. For my press release I essentially said that one might think the group was excellent from what X reviewer said, but when you read that audience members said this, this and this, not only does it sound like the reviewer is being miserly with his praise in comparison, but you can see the group really engages and excites audience members unfamiliar with the discipline.

Yeah, I know written here it sounds like I have essentially replicated those movie ads where they have “candid” interviews with people who saw the show. I think my execution is clever and original enough to expiate my sin of quoting a reviewer.

About a month ago I got a call from a reviewer who had some questions. At the end of the call she commented that she really liked my writing style and that my press releases were interesting to read. If nothing else, I know I am on the right path with my efforts to write better releases.

Movie Interrupts Cellphone

For all those who have had problems with cellphones during a performance and haven’t been to the movies lately, attend upon my tale!

I went to see a movie yesterday and during the preview saw something that filled me with great delight. One of the ads featured a guy at a table on a cell phone essentially telling his girlfriend he can’t live without them. Suddenly Sidney Pollack comes in and starts talking about how the scenery is all wrong because the colors are too bright. Then he tells the guy on the cell phone he should be red eyed and pacing around the room instead of sitting.

The guy on the cell phone gives Pollack an incredulous look and Pollack says “I’m sorry, is my directing interrupting your cellphone conversation.”

I was cackling with laughter and was a little envious that the film format allowed them to do this sort of thing. I am half tempted to have my technical director move the rear projection drop downstage so I can project that little ad on it before the shows.

Though I have to also acknowledge there were 3 additional announcements to turn of cell phones – one before and two just after this Pollack piece. One of them was a screen that sat there static for a minute or so while a voice asked people to turn off cell phones a few times. As funny as the Pollack piece was, it might have been too subtle an approach. (Of course, it too plainly asked for cell phones to be turned off.)

It certainly didn’t appear that people understood that the cell phone requests also extended to cessation of all noise. A woman behind me kept chatting in what sounded to be Tagalog for the first half-hour or so of the movie.

A number of theatres have gotten a little clever and produced CDs with cell phone rings that they play preceding a performance to catch people’s attention and ask them to deactive the tones. Heck, the Chicago Sinfonietta even integrated them into a performance. But sometimes it seems like a losing proposition to request people turn them off, no matter how many times you ask.

Arts and the Farm

While revisiting some of the resource links on the blog, the title of a piece on the Community Arts Network site caught my eye- Putting Culture Back in Agriculture. The piece is a grant report for the University of Wisconsin Extension, but don’t let that dissuade you from reading it. It is not dry in the least and is very inspirational.

As a small town boy who goes nostalgic at the smell of cow manure, there were a lot of tidbits that caught my eye. The first was the vision of one of the earliest university presidents, Charles Van Hise.

“I would have no mute, inglorious Milton in this state-I would have everybody who has a talent have an opportunity to find his way so far as his talent will carry him, and that is only possible through university extension supplementing the schools and colleges.”

My imagination was also set afire by the story of John Steuart Curry

“…hired as the nation’s first visual artist-in-residence, with a job description of helping anyone on the farm – farmer, farm wife, farm youth – to paint. …he believed that everyone has the ability to paint what was most alive to him – that it was just a matter of enabling people to do so. He emphasized personal vision over technique. As a result, paintings by farmers who worked with Curry are dramatic, breathtakingly alive.”

I am sure the reality isn’t as ideal as my imagination makes it given that Curry was going around Wisconsin during the middle of the Great Depression. It is hard to imagine him being welcomed with open arms at least initially. In fact, according to the piece farmers are a little suspicious of artists in these days of prosperity (relative to the 1930s).

One of the observations the grant writers make as they report about the project is that “Rural arts groups have tended to emulate urban arts groups, and management books have suggested that nothing but scale distinguishes urban and rural arts groups. More and more, we are realizing that this is not the case.”

The writers openly admit that their initial plan of having a statewide conference where they were setting the agenda was probably wrongheaded. It was only due to having to cut back their planned activities because they weren’t fully funded that they feel they ended up stumbling on a much more constructive approach.

In the interests of brevity, I will leave it to you to read how they ended up supporting projects at four locations around the state and what the projects entailed. Some of the project conclusions that jumped right out at me came from the program at a place called The Wormfarm Institute.

Conclusions included: 1) putting ‘agri’ back into ‘culture’ is perhaps more important than putting ‘culture’ back into ‘agriculture’; 2) culture and agriculture are interdependent and this does not mean that ‘artists interpret farmers’ lives; nor does it mean artists are marketers or political mouthpieces for farmers;…

There were a plethora of valuable observations throughout the report at the other sites, including why it was better for them to have taken this route than implementing their initial conference plan. The next thing that really jumped out at me was in the “What We Learned” section.

That ‘art’ is indistinguishable from ‘culture,’ and that this is a good thing and it resonates with people. ‘Art’ may conjure up the stage, galleries, appropriate audience behavior. Even the word can leave people out; where blending creativity with food, traditions, history, meals and conversation communicates and invites people in.

This is a loaded observation for two reasons. First, because solutions to problems like the ones they had getting artists and farmers to talk to each other productively go deeper than just saying culture rather than art. The reporter writers certainly know this. Honestly, I am making this point because I have come across a number of egregious examples of late where people seem convinced they can solve their problems by shuffling terms and buzzwords.

The second reason is that the observation touches upon the whole “What is Art?” and “Art vs. Craft” debate. Yes, they seem to be celebrating rural culture more than art. But they are also saying art and culture are the same and are specifically getting artists, whom they label separately as a group from the farmers, involved in the program so they presumably have something to offer.

So then, is a loaf of homemade bread equivalent to a painting?

The debate has never been clearly resolved in my view but it can be fun to engage in from time to time. Certainly for me a loaf of homemade bread has a greater emotional and sensory appeal than most paintings. I am actually tearing up as I write this remembering baking (and eating!) bread.

Helping You Help Us to Say Yes

I received an email today from the Dean of the College of Performing and Visual Arts at Southern Utah University, Bill Byrnes. He headed up the Theatre Management program at Florida State my last year there. (Though I was five hours away doing an internship that whole year. He has been good about keeping in touch with FSU grads even after he left and has even enlisted our help providing real life information for his students’ projects. I actually lent a hand editing and commenting on the last edition of his Arts Management text.

Anyhow, his end of the year letter letting us know how things were going inspired me to check out the training program at his school. The thing that really caught my eye was the Guide for the Prospective MFA Graduate Student.

The guide answers a lot of the usual questions about assistantships, financial aid and admission deadlines. It discusses why one might want to attend graduate school, what sort of jobs arts administration encompasses and the difference between a M.A. and a M.F.A.

What I really liked was that they were very clear about what types of things they would be looking for on a resume that should accompany the application and they included an appendix that specifically outlined what should appear on the resume.

When I was an undergraduate, I had never held a job for which I had to submit a resume. I can appreciate that even with resources in books and on the internet, trying to put a resume together can be daunting. Many of those resources suggest formats that either aren’t appropriate or superfluous for jobs in the arts.

Likewise, they provide guidelines for the topics letters of recommendation should touch upon. Most importantly, they emphatically enjoin applicants not to procrastinate about asking people to write the letters, (with an implication that they may have to bug the recommenders a few times).

I applaud the program for providing some direction to make it a little easier on the applicants (and the review committee). The process is going to be tough enough for the prospects as it is and there will be plenty of other opportunities to screw things up during the process. As the title of the entry says, by providing this guide the training program at SUU is helping the applicant help them admit him/her.

Still More Philanthropy

Apparently, I am not the only one befuddled by Phil Cubeta’s many faceted mind. Sean Stannard-Stockton at Tactical Philanthropy emailed me a link to his blog addressing my entry on the subject last week.

My awareness of philanthropy blogs has been growing by leaps and bounds this past week. I am going to have to start a category in my links section (though I have quite a backlog of links to add at the moment. That’s what Christmas vacation is for I suppose.)

In case you were wondering what Tactical Philanthropy is, he outlines the process here and even discusses strategic vs. tactical a bit later on. He gives practical examples of the way to apply some of these ideas throughout the November entries. Some of these take the form of case studies for well-considered planned giving arrangements.

I know I seem to be dwelling on these blogs a great deal of late, but as I noted earlier this is virgin territory to me. Having only just begun exploring, it is all so very interesting and exciting to ponder.

Let Go Together

I got a comment on one of my older entries today from a guy who has recognized that many surveys of audience participation say people often choose to attend a performance because others are going or someone else has made the arrangements for them.

Ric Mazereeuw runs Two for the Show, a site specifically aimed at getting people together for event attendance. Better formatted than Craigslist and more focussed than Meetup (though large as neither), the site allows you to connect with people with similar interests without providing your actual email address.

I am going to hazard a guess and say that the service started in Canada given that the Toronto and Vancouver pages have the most people signed up and most of the US pages are flagged “New”.

The whole behavior of depending one person to initiate the idea of going to a performance and making the arrangements is so prevelant (at least according to studies I have read) that I specifically ask on our audience surveys how we can make the process easier for the coordinators.

I also started offering a mini-group discount for groups of 8 or more and a larger one for the traditional 20+. People were actually taking advantage of the 8+ discount in satisfying numbers. I probably need to do a better job of prominently promoting it since the highest point of activity was right after the brochure mailed.

It also occurs to me that it might not be a bad idea for arts organizations to link to the MeetUp and Two for the Show sites and direct people there to find like minded with whom to hang out and attend. Last year when I participated in Take A Friend to the Orchestra, I sent out a call and ended up going with people I had never met before.

As I was looking at the sites I was thinking that there might be more participants if only they were advertised more. Then of course it struck me that arts organizations could help by actually directing people there. MeetUp has a page for my city but there really aren’t any arts and culture attendance groups.

If I created a group on Craiglist or got Two for the Show to make one for my city, prominently linked to it, mentioned it in my monthly newsletters and encouraged other organizations to do the same, it might get a little momentum going in the community.

Even if it only resulted in a handful of people getting together, the service is free and it takes nearly no effort to point people toward it. If you get 10 extra people coming to a show each year, you are doing pretty well for your investment.

One thing to note, MeetUp is a little different than Two for the Show in that it is structured to help people organize get togethers so starting a group there carries an expectation that you will be getting folks together and does carry a cost.

If anyone else knows of other social networking services that might be helpful in getting people together and their butts moving toward seats, lemme know!

Tricky Pledges

Yesterday I linked to an entry on Where Most Needed blog detailing how to protect against donors who may renege on their pledges. Where Most Needed and the accompanying linked Wall Street Journal article talk about how it can be tricky to broach the subject of a legally binding pledge agreement lest you offend your wealthy and influential benefactor.

What they don’t mention is the possible public relations problems you might face as well. Some years ago I worked for a theatre that a well known celebrity had pledged to in return for the naming of one of the performance spaces. Unfortunately, his wife filed for divorce. Seeing large alimony payments in his future combined with some other financial troubles, he chose to discontinue his payments.

The theatre was undergoing some financial problems of its own so the board felt it was irresponsible not to pursue the collection of the pledge and chose to sue the celebrity.

The way it ended up playing out in the newspaper editorials and letters to the theatre was that the organization should be grateful for the money it had already received and stop kicking a favorite son when he is down.

This seems to be one of the trickiest points for non-profits. When someone makes a pledge, I think we would all agree they are doing it out of the kindness of their heart. (With perhaps some advice from their accountant.) I think we can all at least empathize with the point of view that if you, as a donor, run into financial problems, you are going to want to reserve the right to hold on to the money you have earned. You are probably going to feel bad about it, but you are going to see your choice as logical.

The problem for non-profits in situations like the one I mention is that people can empathize. This type of thing easily happens on the family level. You promise your child a car when they turn 18, you run into financial trouble and you find you have to tell your child that if they want to keep the car they are going to have to get a job to continue making payments. The child has to work harder or see if grandma can help with the money.

I think this might be partially what happened in the case of my experience. People in the community could imagine themselves falling upon hard times and didn’t like the idea of the theatre coming after them, even for a $100 pledge, because they made a generous gesture.

The public may have sympathy for your non-profit organization because you built based on a promise of money but there is a good chance they are going to see the donor’s decision as practical. The expectation is going to be that you will work harder and find other benefactors. The consequence of not doing so in my car example is to take the bus or bum a ride from friends. The equivalence for a capital project is tougher- scaling back activities (not easy if you don’t even have a roof on yet) or performing in other facilities.

It would be extremely important to have a good solid public relations plan in place before deciding to legally pursue a large lapsed donation. One wrong move and you can poison the well for donations from an entire community.

I am going to peer around philanthropy blogs to see if there are any detailed suggestions of how to be well prepared in these instances. I would be very interested to learn if anyone has come across any good plans or has executed a public relations campaign that preserved the communal good will in a situation where it may have been lost. (Instances where the donor reneges due to their own financial malfeasance tends to create sympathy for the deprived recipient.)

Deeper into the Philanthropy Blogs

My intent yesterday was to report a bit further on some of the entries I caught a glance of while listing Philanthropy Blogs in Monday’s entry. For those who read such blogs regularly what I saw might seem mundane, but as a new reader I was excited and engaged by what I saw.

As I began to plumb a little deeper into the blogs I became convinced that the philanthropy industry blogs were the site of contentious debate. First was this entry on Gift Hub about the writer of Wealth Bondage calling philanthrophy bloggers Uncle Toms beholden to the wealthy.

I got so wrapped up in reading both sides of the story on the entry and learning about the Wealth Bondage blog that I found myself short on time to do an entry. White Courtesy Telephone notes that WB writer Happy Tutor styles himself as a modern day Diogenes challenging all who linger too close to the blog while on the information superhighway.

It wasn’t until I happened to go back and read the comments section on Gift Hub that I saw the author, Philip Cubeta, claim to be Happy Tutor. The satire tags on the entry seem to bear it out as far as that goes. Apparently he is a man at war against himself, casting aspersions at his alter egos. Or may be not.

I am still a little confused and unsure about the truth of the matter. It is intellectual elitism or intellectual rigor rarely seen in these days. Let’s just say I walked in a little late on a joke and caught the last line and punchline. I thought I would just shed a little light on the situation, as dim a bulb as I might be, in case others were exploring those blogs and were also taken in/confused.

Among the more interesting entries I came across during my explorations was this one on White Courtesy Telephone about Power and Powerlessness in Foundations. The entry was revelatory for me because it didn’t touch upon the relationship between grantors and grantees as I assumed it would, but rather on the internal power struggles of foundations.

Over time I came to believe that my colleagues and I acted out of a sense of powerlessness. Think about it. We start our foundation careers with a diminished sense of self-worth. Many of us … were lackluster community organizers or so-so [nonprofit executive directors]. We weren’t up for the challenge of real work 🙂 And for reasons that had little to do with actual talent, we found ourselves in foundation jobs that paid well and were very secure. We were fooling ourselves because as program officers, our jobs were never 100 percent secure. There were always a hundred other people out there ready to replace us.

There was also a great entry on Donor Power Blog- Marketing: No Longer A Department. Blog author Jeff Brooks points out that “It’s everyone’s job to tell the story [of the organization] in a motivating and exciting way.” Not only that, it is incumbent on the marketing department to let them rather than trying to wholly control the transmission of the message themselves.

Where Most Needed blog had two entries that really caught my eye. One on protecting against donors who renege on pledges. The other entry is on dealing with demanding donors.

The final blog entry I wanted to cite today is from Charity Governance where author Jack Siegel makes a case for why the Sarbanes-Oxley Act shouldn’t be applied to non-profits. His basic argument is that non-profits lack the monetary and personnel resources (as well as availability of external auditing firms) to comply. The entry is well written and cross-referenced with Security and Exchange Commission and Government Accounting Office publications. (Be warned, you can’t avoid finding out about the book he wrote.)

Philanthropy Blogs

The Chronicle of Philanthropy for this week features an article about non-profit blogging. The blogs it mentions aren’t on my favorites list (ones I read already) but might be of interest to you. Some of the blogs give tips about fundraising, others are more watchdog in nature and others are more general in focus.

I will list a couple of the ones mentioned since the article doesn’t provide links. Each blog has its own list of links so my small list will start you on your way to greater exploration. Some of the material is more appropriate for people running huge charities and foundations than for development staff of individual arts organizations. There is something for everyone in this little list-good ideas, thoughtful analysis, words to the wise and a couple chuckles.

I wanted to suggest taking a look at the story too as it discusses the different motivations people have for blogging. Some of the reasons might resonate with you and inspire you to blog. The field is pretty empty according the article. Only about 100 non-profit blogs in a sea of millions.

Watch Dog and Critical Eye Blogs

White Courtesy Telephone
Charity Governance Blog
Where Most Needed
Don’t Tell The Donor
(Not mentioned in the article. Came across via someone else recently. Can’t recall who or where.)
Trent Stamp’s Take (written by president of non-profit watchdog, Charity Navigator)

General Resource Blogs

Gift Hub
The Agitator -Written by Direct Mail Fundraisers
Donor InSite
Donor Power Blog – Just a caveat about the advice– it is written by a for profit consulting firm according to the article. That said, very interesting reading and I there doesn’t seem to be a hard sell for their services or areas only available to clients.

Shrinking The Universe

As you read or listen to the news you probably hear a lot about how MySpace.com is getting bigger and bigger and even bigger still. You may also hear about how the whole point of joining is to see how many friends you can accumulate.

It may come as a surprise to you that Six Apart, the folks who brought you the Typepad, Movable Type and LiveJournal are offering a new social network service intended to limit what you blog to a small number of people. (Though that was the intent of Myspace.com too)

It took me a few minutes to realize that Six Apart was doing the smart thing and not trying to compete with MySpace.com but rather was going after the market of people who didn’t want to be associated with MySpace’s size and controversies.

The new free service called Vox promises highly customizable privacy features which lets you set limits on specific entries, photos and videos or globally restrict everything you do.

If this is true, there are some great applications for arts organizations. It can be used for a members-only site to let subscribers know about specific specials offers coming up. Not that I would encourage any more appearances of stratified levels of elitism in the arts, you could also set different levels of access for different groups of people. One area for subscribers only, another for donors who subscriber perhaps. (Although it appears that the only categories you can use are the pre-set family and/or friend, I will bet future versions will have customizable categories if they are smart.)

Another use might be for inexpensive project management and information sharing. Directors and designers located around the world geographically could share information at initial stages of performance planning. Script revisions can be posted as they are produced. Design sketches can be shared. The light grid and stage dimensions and inventory lists can always be stored there for continual reference. A choreographer can film what he/she envisions for dance and fight scenes and post it for comments.

The more I think about it, the more convinced I am that something like what I proposed in my last entry can be viable. Whether it is something open to the whole world like Myspace, smaller like Vox or all the blogs and websites in between, people want to express themselves to others. It’s in the music collections on iPods, YouTube videos included on webpages, and lists of favorite everythings in the margins. People are curating what they like and want to show it off.

People may view a chance to do live collaborating with a noted arts group as an opportunity to have a little respectability rub off on them and may jump at the chance. Some may be a little more reticent to become involved. Just as there is a place on the web for people who want to boast about having lotsa friends, groups that tailor their interactive programs for the talented but shy can find interested audience-partners, too.

Interactivity for the Future…

As I promised yesterday, I have a couple ideas about the direction things could go in terms of interactivity in the arts. As I had said, I think the format and perhaps physical environment in which new events might happen will have to change. I can see them happening in smaller theatres, but it is difficult to have a really interactive event in a huge hall seating 2400 people.

A couple years ago I did an entry where I imagined at one time we would be able to plug in and experience a performance from the point of view of the performer. Among the many alluring benefits might be experiencing the performance opposite an attractive romantic lead whereby you saw yourself being kissed by the person.

Since then I have come to see possibilities in other areas that are more immediately achievable. With the rise in iPod ownership these days as well as the ease of processing and projecting video on computers I don’t think it is beyond the realm of possibility that in the next few years we will see performances where people are encouraged to bring music, images and video to a show in the iPod in order to contribute to it.

It might start out simple and small with people encouraged to go online to read a single scene and then either send in music/images/video that are appropriate for that scene. At the performance the audience might see or hear the submitted material underscore the action.

In time, as technology improved and performance groups refined their technique for assessing and integrating donated material into the performance, we might see events where people enter the theatre, download their offerings at the door and see/hear material being added to the show on the fly throughout the performance.

A creative team for a theatrical work may not only include the director and choreographer but a new position of technology integrator-a person who chooses among multimedia materials within the director’s umbrella vision to support a performance with new music/images/video every night.

This is the sort of practice I think would get people deeply involved if they were excited by it. People might get enthusiastic enough to go online and read the script, check out the costume sketches, etc., in advance so they could review their iPod library and then submit something along with suggestions about where it might best be included in the show.

What would really be fabulous, given copyright restrictions which would necessitate having an ASCAP/BMI license to cover music, is if people started composing their own music or shooting photos and video to contribute to a performance. The way things are going the lines of intellectual property ownership are blurring. The idea of directors and designers owning their work is probably going to morph into a communal ownership. Might be better to tap into this energy and involve the community rather than to let them appropriate it for their own ends.

Yes, it would be labor intensive as all get out at first for all sides involved until the whole process essentially got invented. You can certainly see this type of thing coming out of the smaller experimental spaces and then going mainstream. But there is so much potential for really connecting back with audiences by giving them involvement and ownership that they may become highly interested in participating even if the final product is presented in the current passive viewing state. (Though I bet that situation evolves by itself as a by product of new efforts.)

One of the most exciting things about art of any kind is that different people see it from different perspectives. The problem we have run into of late is that the general message people get is that there is only way correct way to interpret the art you see. By involving the community you can acknowledge the validity of these different visions and even recognize that someone touched upon an option you had never considered. There are some visions you may never use like the suggestion of zombies in the graveyard scene of Hamlet.

Other things you will use and little by little people will feel they have the capacity to understand and participate in the arts. Initial contributions may contain more dross than gold but as people feel more comfortable and familiar with the way design concepts are generated they will chuckle about the zombie ideas and make suggestions with real promise. (Of course, same qualification as yesterday, those who feel motivated to improve will do so.)

Yesterday as I closing my entry and was thinking about my promise to talk about this idea for interactivity, I knew I wanted to talk about how the great thing about art is that different things jump out at people as significant/appealing about the work.

Imagine my delight then when I received an email this morning that illustrated just that. Michael Clark at ShowBizRadio.net which features internet reviews for Washington D.C. area read yesterday’s entry and latched on to the paragraph about “Blogging on the internet is opening up new opportunities. It is allowing educated people who have never been hired by a newspaper to speak.”

The general topic about that entry wasn’t really about internet reviews. I didn’t even know I was going to even reference internet reviews until shortly after I realized what the question “How do you remember all those lines?” was indicative of. When I did write about internet reviews I was actually imagining the reviews I have read that said the show sucked when it was pretty clear that the cause was a friend/significant other had dragged someone to a romance/action/foreign film/symphony/ballet… that the person didn’t want to see to begin with.

Right after giving me permission to quote his email, Michael wrote that I must be talking about his website among others. He then continued to write a fairly long email that I haven’t had time to fully digest yet. Later in the day he sent me a link from The Guardian Unlimited dealing with the issue of newspaper reviewers vs. internet reviewers. (Though mostly book reviewers.)

I am not saying Butts In The Seats is a work of art. But what I thought was a minor theme to support my larger argument appeared to be an important point for someone else. In the next few days I anticipate we will be interacting a bit more. See, it is working already! Just as I said!

Only downside is that by the very nature of this interaction, I don’t anticipate that it will lead to us getting away from the screens in our homes which was the ideal of yesterday’s entry. But you gotta start somewhere.

Don’t Look Back

For awhile now I have been pondering the 20/20 hindsight elevation of past practices in the arts as a yardstick by which we should measure the current situation. I often find fault with the reasoning, as do many others, when people start using the phrasing “if only people would do X” to propose that seats would fill as a result.

Recently though people have been using the same thought processes about behavior at arts events and I am just as uneasy about it. The example of the audience being rowdy in Mozart’s day is often called to justify why people shouldn’t be glared at when they clap between orchestra movements. Andrew Taylor had entries on his Artful Manager blog a couple weeks ago citing that people used to interact and talk more during performances before the 19th century placed the audiences in a position of being performed at.

I’m not saying that people should be glared at for clapping or that audiences should be passive receivers. I think the current situation is sitting at an extreme and needs to move toward a happen medium. I just don’t agree with wistfully looking to the past for guidance.

When I think back to the times people are evoking, I wonder how much respect the performer received. As an undergrad I did a research paper on Shakespearean actors and it was a testament to an actor’s power if he could make the audience and food vendors stop and quiet down.

I wonder how many great composers and musicians went undiscovered because their efforts were drown out by chatter in a concert hall or in a salon where they were providing background music.

It seems to me a good thing that audiences started to take a respectful posture toward artists. I do agree with the observation Taylor cites about the arts ending up being placed on too much of a pedestal. A middle ground between ignoring and enshrining needs to be found.

The fact that one of the most frequently asked questions at a play Q&A is “How did you memorize all those lines?” just proves to me that audiences are too far divorced from the arts and the process. That they marvel at memorization means they lack the tools or confidence to evaluate much of anything else happening on stage. The absence of that question would herald great things to me.

The irony is that the methodology for assessing works is fairly highly developed and thanks to the internet, becoming more democratic. When I was researching for that Shakespearean actors paper the one thing I noticed and still remember to this day was that the great actors of yore could do no wrong and could cure cancer with their inspired recitations. As time progressed the actors’ performances started to develop flaws until they became downright human. (Perhaps too much so in the case of the Barrymores.)

As time has progressed, some people have developed skills at assessing performances and were able to critique and criticize. While I think most people have an innate sense of quality, most don’t know what specifically about the performance is good or bad. People have relied on reviewers to tell them what is quality further reinforcing their isolation from the arts.

Blogging on the internet is opening up new opportunities. It is allowing educated people who have never been hired by a newspaper to speak. It is providing a forum for people who have never expressed an opinion publically. Most of what this latter group produces is godawful. And unless they are motivated to improve their technique by internal or external forces, it is going to remain godawful. They are taking the first step to becoming engaged though.

Ultimately, I think trying to go back and make the arts as we know them interactive is futile. The horse has left the barn on that one. I think it might be possible to make it more interactive, but not too much more so in the current physical environments. People have become used to the spectator format for entertainment. If they are fidgeting in their seats it is because they want their experience tailored specifically for them.

On surveys for attendance at movie theaters one of the top reasons people say they aren’t going to the multiplex is that there is too much noise in the theater. Now with a big screen TV at home, they have an alternative choice to the movie theater. Chances are there is a good bit of noise at home but they can shush the kids at home.

The same is true for experiences where you expect a lot of noise. A recent article in the local paper said attendance at the university football games has been dropping steadily while subscriptions to the pay per view for the games has been rising. People have cited the fact that it is cheaper to have a bunch of people gather around their big screen at home than to buy tickets. They also talk about the comfort and convenience of cooking at home and watching in air conditioning.

I have some ideas which I will share tomorrow about how to get people interested in leaving their homes. As I mentioned before, I think the future of live performance will be found in different physical surroundings which are more conducive to interaction. I also think the performance space and discipline may be called by a different name to avoid negative connotations that terms like “theater” might present when trying to convince people to leave their big screen TV.

Offsetting the East German Judge in Interviews

If you haven’t run into this new trend in hiring, you may find this interesting as a sign of things to come. If you have ever sat on a search committee, you know that sometimes some folks divert from the rest of the group in their assessment because they didn’t like something about the way a question was answered.

Apparently, other people recognize this situation as well and have sued companies suggesting that some committee members were prejudiced against them due to their appearance, the ethnicity suggested by their name, their voice, etc,.

To stave off any accusation of subjectivity in the hiring process, companies are trying to make committees stick to strict criteria in hiring. I recently had to adhere to these new standards in a search we did.

What the Human Resource office is having us do is not only submit questions for them to review but also the answers we expect. For each question we have to suggest a five point answer, a three point answer and a one point answer. This leaves a little bit of gray area between answers for people with experience sets you didn’t anticipate that fall somewhere in between.

Now I will admit, the Human Resource folks have been pretty good in the past with weeding out irrelevant questions. For example, if you are a rental house which has broadway shows, opera, ballet, rock and country concerts come through every year, where on your scale does person who likes broadway and rock, doesn’t care for opera and ballet and likes some country acts rate? Will these answers really offset years of intensive experience? And do you really think this answer will have any bearing on how good a job someone does focusing lights?

While it is annoying to have people scrutinizing your answers now as well, I guess it does help to clarify what you value in a candidate when you rate what answers make a person more valuable to your organization than others.

What this process doesn’t allow is the awarding of extra points to people for unanticipated answers that are discovered in the course of an interview. Most of the committee might ignore the mention of a kid friendly attitude, but the education director might latch on to it as a positive sign for a newly implemented mentoring program. The candidate is therefore more valuable to the education director and might rate higher if not for the rigid guidelines of scoring.

The other danger is that this process rewards having all the right answers. I was once on a search committee where I thought the most promising candidate was spouting a little too much of the latest jargon and theories, but was pretty good for the most part. Almost everyone rated him high based on his answers, but one guy was skeptical in the face of what he admitted were strong answers.

His suspicion lead to some specific questions of references and others that revealed a person who talked a good game but wasn’t very substantial (and perhaps a little deceitful) otherwise.

In a system that placed a heavy value on scores only in an attempt to be objective, I wonder if his intuition would have been heeded. If it hadn’t our company might have ended up trying to find a way to get rid of an undesirable employee which is a lot tougher than not hiring him.

General Musings on Fart Jokes

I apologize for falling down a little on my entries last week. My writing suffered a little from the need for crisis management and the onset of a cold.

The cold still has its teeth set in me so I am going to tend toward some lighter observations rather than deeper musings. Mainly, I thought I would share a little bit of my experience this weekend because the confluence of events is a reminder of just how interesting live performance can be.

We were just entering the final weekend performing Mary Zimmerman’s The Arabian Nights (great play) when we got word that the woman who does the opening lines of the show was rear ended by a large truck and taken to the hospital.

The difficult decisionmaking process involving the director, choreographer and I discussing whom to replace her with throughout the play was made even harder by one of the actors. She took it upon herself to decide who would be the replacement, discussed this among the other actors and called the fight choreographer and asked him to come in to re-block the scene.

A cautionary tale I guess against casting people who REALLY want to be the assistant director.

The other thing that happened was that we got a review that was something of a mixed blessing. It was the best review we had gotten from this particular critic ever and was especially gratifying given that the shows reviewed in the paper the day before were awful. We had gone to great lengths to warn the public via various media that there are mature themes in the show and make it clear there the tales of Aladdin, Sinbad or Ali Baba and the 40 Thieves were not included.

Alas, the review talked about how much great fun there was for kids in the show in the story of Abu Hasan’s fart. This was echoed in the newspaper’s Saturday theatre round up. Apparently he felt this mitigated the sexual content and graphic violence that bookended the story for an hour before and hour after.

We did have people walk away from the box office with their children when we warned them and a few people who asked for refunds after thinking better of their decision while awaiting the start of the show. To date we haven’t had any complaints about the content.

My last little observation is about the fart joke. The story about Abu Hasan is that he eats a lot of chickpeas and then lets loose a great fart at his wedding. Mortified, he goes to India for 7 years and then returns thinking no one remembers him. As he passes a woman and her children, he hears each one asking when they were born. Most of the answers are mundane but to the last, the mother answers she was born the year of Abu Hasan’s great fart.

Funny, yes, but not worth note, eh? As far as I can tell from my research, the story has been a part of the 1001 Arabian Nights collection since before the European translations. What is interesting though is that it bears a striking resemblance to a supposed true story about the Earl of Oxford and Queen Elizabeth I recorded by John Aubrey in his Brief Lives:

“When the Earl made a low obeisance to the Queen, he happened to let go a fart, at which he was so ashamed that he left the country for 7 years. At his return the Queen welcomed him and said, “My lord, I had forgot the fart”

I am just interested in the origins of the story and the direction it travelled. Certainly, fart jokes are universal but these are so similar that I wonder if Aubrey made it up or was repeating an anecdote he had heard originating in the Arab world. Likewise, I wonder if the story moved with merchants to the Middle East and got incorporated into the collection of stories there.

It may seem silly to wonder about such picayune things, but it is upon these sort of musings that books and plays get written.
(Though if someone knows the true story, I wouldn’t mind having my romantic notations dissolved.)

E-Newsletters–Looks Easy Enough, Right?

I have had some of those “easy for you to say” moments the last few months and I thought I would relate my experience in the interest of the “Practical Solutions…” subheading of this blog. (And in the hope that someone out there has a better, practical solution!)

Over the summer I worked on putting together a way to send out an email newsletter to interested patrons on a monthly basis. Thus far we have sent out a sneak peek at the season email and three focused on the month ahead. I have been pleased at the response we have gotten reflected by the number of people who cite that as their source of information when buying tickets and by how much earlier we are selling tickets for upcoming events.

I have encouraged people to do this sort of thing in past entries and I do so again.

But, as I noted, it was easier to say than accomplish.

To make up my newsletter, I used Microsoft Word placing a photo in one cell of a table and the text in another. Word has an option to send to a mail recipient as HTML which moves everything to my email client ready to go. With the correct settings the text flows around the pictures nicely as the window of your email is re-sized and the font size will automatically be enlarged by anyone who has sight problems and has set their email program to do so.

The problem is, it looked good when I emailed to myself at work (where I use Microsoft Entourage), but what was sent to my home address looked strange. The font size would change from line to line and strange spaces appeared. People with Yahoo email accounts got entirely blank emails.

In an attempt to remedy this problem, I have tried to use Dreamweaver web publishing software and InDesign desktop publishing software to find a solution, but they don’t export information directly in the body of an email. (At least that I have discovered.)

One option is creating a PDF of the document with Adobe Acrobat. You can place the a PDF directly in the body of an email. The problem is while it looks great, it is static. Resizing the email window cuts off the text and the text doesn’t automatically enlarge in accordance with your settings. Also, the inserted PDF doesn’t always appear well or at all in some email clients.

What I settled on this past month was sending out the newsletter as an Acrobat attachment. Using the free Acrobat Reader, people could look at it more dependably and enlarge it as they needed. The problem with this approach is that there is no impact upon opening the email because of the lack of pictures. All they see is a note saying the newsletter is attached. I am counting on people to be interested enough to open the attachment and to download Acrobat Reader if they don’t have it already.

If anyone knows of a fairly cheap, quality solution, I would love to know about it. I did explore options with the university alumni association about how they send out their monthly e-newsletter. It turns out, they send out an email with story synopses and hyperlinks to a web page with the full story with big lovely pictures on it.

For me this has the same problem as the PDF attachment. Without persuasive visuals you are totally dependent on curiosity to get people to take action to explore further.

One last element of the “easier said” kind. Constantly updating an email list with additions and subtractions is a pain in the butt and offers many opportunities for mistakes. You can go the route of creating an address group in your email client which is honestly a pain to maintain, but there are other options.

One option that I blessedly have available to me is a Listserv. I send my newsletter to one listserv address and all the people subscribed to the list receive the email. You can set it up so people can join or leave by themselves and you can add or subtract them yourself either individually or en masse.

The software is readily available and pretty easy to install if you are a semi-tech geek and have an in-house mail server. If someone else hosts your mail server, they can probably set a listserv up for you. Even though they have a web interface for altering the settings it can take a little trial and error getting things set the way you like it. (Actually, the interface is easy enough to use, it is the manual/help files and the commands you have to enter that are about 10 years behind the times.) The license for the limited or standard software runs between $450 and $9000. If you figure out how much you would spend mailing out postcards every month, you will probably find it is worth it. (I am betting running a handful of lists will cost toward the lower end of the spectrum.)

Another option is to use an email marketing service like Constant Contact (I have never used them, but someone who has suggested them as a possible solution to my e-newsletter problem.) Essentially with services like this one you open an account and enter all your email addresses on their servers. They provide tools to categorize your addresses (subscribers, experimental series, donors who subscribe, etc) and even offer templates with which to create snazzy emails. Among the features they offer (and I haven’t read them all) is the ability to see how many emails were opened and how many people clicked on the links contained in them. Pricing seems pretty reasonable–$30 a month for 500-2500 addresses with unlimited emails a month.

One last thing to be aware of if you decide to explore the e-newsletter route is the CAN-SPAM law governing commercial emailing. Essentially it says you have to accurately identify who you are, why you are sending the email and offer an opportunity to opt-out in the future. For most arts organizations, an angry response and wholesale boycott of your programs will indicate you are not in compliance with the law long before you show up on the FTC’s radar.

Can It Happen Everywhere?

As I was perusing Artsjournal.com on Tuesday, I came across a link to an OpinionJournal.com article covering the Knight Foundation’s final report on their Magic of Music Initiative.

I have read earlier installations of this initiative and did an entry on Penelope McPhee’s remarks at an initiative retreat in 2002. What got me to read the final report sooner than later was a section of the news article that said that the final report concluded:

Free events drew crowds, but attendees did not later shell out money for tickets. Nor did the bountiful numbers who attended off-site concerts later patronize the box office. Outreach programs to new audiences also failed to get people to buy tickets.

What I wanted to know was is it the free events, off-site programs and outreach programs that don’t work or is it that people weren’t interested in buying tickets to the symphony but might do so for theatre or dance.

Long story short, the report doesn’t really say because none of those surveyed were asked questions which might reveal if different attitudes toward dance and theatre might exist. I suspect, however, that it might be that people don’t like the symphony. The study reports that large numbers of people regularly listened to classical music, but “did not consider the concert hall the preferred place to listen to it. The automobile was the single most frequently used venue for classical music, followed by the home.”

Absent a similar study for theatre and dance, it is difficult to say that it is the concert hall environment and not the prospect of having to pay that is the barrier to attendance.

One thing I did see as encouraging was the finding that “…only 6 percent of those interested in classical music considered themselves very knowledgeable about it, while more than half described themselves as “not very knowledgeable.” Still, it gave them enjoyment.”

I don’t quite know how to constructively exploit this attitude yet, but I find it heartening that people aren’t reluctant to experience something they don’t completely understand. They may not feel confident or even interested in going to see a performance at a concert hall, but people are actively choosing to listen in their cars and homes despite a perceived unknowable quality.

The road to converting people to paying attendees might run through paid performances in a different setting or context preceded by marketing with a message to visit our website or come talk to our trained volunteer staff who will help make you feel competent in a low intimidation environment. And I say this in connection with all arts disciplines, not just classical music.

There is huge amount of interesting stuff in this report. I am not going to go in depth with a discussion because Drew McManus has mentioned he was going to talk about it and I daresay he will do a better job of it than I would. I am sure he will touch upon how the near impossibility of getting the musical directors involved essentially hobbled the initiative right from the start. (But if he doesn’t, now you know a little about it and should read the final report.)

In the interests of getting people to take a look at the final report, I will say that the process the Knight Foundation went through to initially solicit proposals and the mistakes they realized they made in the timing and format of their RFP is fascinating. I also have only touched upon about 1/10th of their findings and mentioned nearly nothing about the successful and interesting things some orchestras did.

Yeah, the report is about 50 pages long (with lots of large pictures) but there is much to ponder. You may not feel you have time, but commit to reading 5 pages of text a day and you will be done in a week or so.

He Who Sells My Good Name

About a month ago I was at a meeting of arts people hovering on the edge of a conversation discussing the creation of a consolidated database of arts attendees or some sort of limited sharing of lists.

My first thought wasn’t about jealously guarding my list from their greedy grasping hands. There are quite a few people with whom I wouldn’t feel threatened sharing my list.

My initial concern was that have I gone to great pains to assure my ticket buyers that we will not sell, trade, etc., their information. There is such a concern about spam, phone calls and identity theft, that audiences need a high degree of assurances about the use of their information before they provide it to you.

In fact, we often have people who have signed up on our mailing list sheet in the lobby at intermission upset that it is still out at the end of the performance. Considering there is no information that can’t be acquired from the phonebook, their fear is a little irrational. It is difficult to steal someone’s identity with their address and the added information that they attended a show at the theatre. People usually feel a little silly when I point out the reality of this.

Which is not to say that we don’t handle information with which a person could steal someone’s identity. We are very careful about getting proof of ID before handing out credit card receipts at will call. Even if people act a little irrationally about their personal information, it only goes to show how important protecting it is to your relationship with them.

But back to the mailing list issue.

When I am signing up on a website that collects information, there is often a opt in/out box where the company asks permission to share information with their partners in order to offer the widest range of options and the best customer service.

Now I don’t buy for a moment that I will benefit from whatever their partners have to offer. I wonder if a similar approach could be applied to ones patrons though– “As an arts lover we would like to offer you information on the widest range of activities in town. May we share your information with other arts organizations?” I guess as an arts person, I would have a less cynical view of that approach coming from a theatre than I do when my credit card company uses it. I don’t know how the average patron who already gets appeals from a theatre, the United Way and college alumni association around year end might see it.

I was wondering if anyone had dealt with the issue of sharing names in the last year or two. Did you ask your patrons if you could share the info or did you just do it? If you did ask, how did you go about doing it? Did people know in advance that you might share their information?

When you did share your list, did you place stipulations on its use? For example, one brochure mailing and then the list is destroyed so that the only way to capture the information is if the person buys a ticket. I once had a condo association give me a list with the provision that they send it directly to my mail house who had signed a promise to immediately destroy the disk.

If you did share the list with such restrictions, did your partner abide by the rules or did your planted address get appeals and mailing beyond what you had agreed to? (Common trick when sharing lists is to add the names and addresses of employees with a low public profile or friends/family members who have agreed to help you keep an eye on how the list is used.)

Blogging Caveats

I was attending a seminar on public relations today and the speaker addressed some issues about blogs which I realized are self-evident to me as a blogger, but might not be so clear to anyone pondering starting one.

As much as I like to talk about how useful blogs can be to arts organizations, they aren’t for everyone. As with any application of technology, you shouldn’t be trying to use blogs or podcasts or whatever because they are the hot new thing everybody is using. Employing a technology poorly with no sense of purpose is worse than employing it poorly with an objective. If you have a purpose, then you know what direction to pursue to make the technology work for you. Without a purpose, you are forever flailing.

In relation to blogs in particular-

Don’t start one if you don’t have time to regularly devote to it. The online community is voracious. If you commit to writing every day, write that often. If it is weekly, then stick to that general schedule. If you aren’t producing as promised, people will stop visiting. Since you are probably blogging for the exposure and public relations benefit a lack of regular visitors has little value. Worse, people may start filling your comments section with insults and harsh criticism if they think no one is minding the store.

Blogging is definitely time consuming unless you are the type that can produce prolifically with little effort so you definitely want to make sure you have the time. One of the important operative words there is YOU. One of the mistakes the public relations people cited is having subordinates ghost writing for the head of an organization since the boss rarely has the time. The damage that is done and the loss of faith that occurs when it is revealed that the boss isn’t the one writing is often quite great.

At the very least, the person under whose name the entries are being written should be reviewing the material before it is posted. Ideally, they should be the one hitting the post button.

My last pointer is the most difficult to advise people about due to a lack of hard and fast rules. Be careful when and how you respond to criticism. Some times you have to respond quickly to avert a real crisis in progress. Often you should only do so after some consideration and letting your temper cool or not at all. Unfortunately, fiery invective and wild accusations often appear to require addressing immediately lest the blogosphere think ill of you.

It is only later that you realize you proved the old maxim–It is better to remain silent and be thought a fool than to speak and remove all doubt. Thanks to search engine caches, it can be rather difficult to expunge the record of what you said from the internet by simply editing your entries. Blogging and emailing have joined driving as activities you shouldn’t engage in while agitated.

Alas, All Too Real

I spent most of today as a caveman, thinking primarily about food and shelter to stay in character (and suffering the comments from co-workers saying it was no great strain upon me to act the part of a caveman). As a result I pondered little of great import today.

However, had I not been pursuing some Halloween fun, I doubt I could have posted anything half as insightful (and from some of the commentary, inciteful) as Drew McManus’ second installment recounting his experience working with arts management grad students at University of Wisconsin-Madison.

Both installments are a good read, but the second one packs a punch with its discussion of results and conclusions from his exercise. Read both for the full context, but if you only have time for one, make it the second.

Drew has lead this activity before where he has graduate students roleplay a musician bargaining committee for an orchestra. I don’t know if Drew had a different scenario than when he was at the Eastman School of Music or if, as people familiar with the orchestra world, the Eastman students recognized the scenario as being within the realm of possibility. What brought the whole exercise the UW to a halt was the students’ disbelief that the financial statements they were looking at had any basis in reality.

In Drew’s first installation, the mock negotiation team essentially walks away from the table in disgust at the financial mismanagement and decide they are going to form their own orchestra.

In the second installation, Drew recounts his discussions with the students about how the apparently hopeless situation the students found themselves in was all too similar to ones with which orchestra musicians are confronted. Reading the entries brought back a flood of memories and emotions about a dismal experience I had working at a mismanaged theatre. Symphonies haven’t cornered the market on awful decision making.

For all the disillusionment and frustration it brought the UW students, I wish my graduate training program had offered a similar class to us. As Drew says, it helps dispel preconcieved notions and allows future managers to enter the profession with their eyes open. Although, when I ended up having that exact experience, I might have seen it as indicative of how it was everywhere and quit the arts immediately.

It’s Also What You Don’t Ask

I got a call this weekend from a company doing a survey on local radio. The purpose, I was told, was to improve local programming. I told the girl I wasn’t sure I could help since I didn’t listen to local radio, but rather listened to a feed from a radio station over the internet.

I am guessing she decided my answer fell in the doesn’t listen to radio category because she thanked me for my time and hung up. I also assume that she was working for a company hired to conduct the survey and not for the company(ies) who commissioned it and thus had no real investment in exploring why I didn’t listen.

If the purpose was to improve the quality of local programming, the next questions should be: what do I listen to, if such programming was offered locally would I listen and if not, what is it about the online feed that was so appealing?

Even if I didn’t listen to any radio at all and only to my CD collection or iPod, a little discovery as to why I didn’t listen to radio might be in order. My reasons might be reversible if the right station came along.

Of course, maybe they didnt really want to improve programming but had some sort of agenda they were pursuing with the survey. One of the cardinal rules of decision based surveying is never ask a question you have no intention of acting upon.

The whole incident made me think maybe I should look back at the surveys I use to see if they are still pertinent. I also got to thinking that perhaps I should also read the responses a little more closely to see if they clue me in to other questions I should be asking. There may be a single perfect survey question for determining loyalty and growth, but there are plenty of other things I want to know.

All That Work, Never To Be Seen

I had a bit of a cautionary lesson in the last few days about providing services to persons with disabilities. The director of our Fall student drama production was approached a few weeks ago by a student in his class. The student is studying to be a sign language interpreter and wanted to know if he could use the performance as practice.

The director and I both agreed and the student and another more experienced interpreter in his cohort have been attending nearly every rehearsal for the last 6 weeks.

I was just preparing to advertise the signed performance in our ads and press releases when the assistant theatre manager mentioned that fact to the more experienced interpreter. He went into a panic and begged us not to publicize the fact.

It turns out we misunderstood the original intent of the request which was to simply just practice. The reason why they only wanted to practice is because they feared being blacklisted for taking jobs away from professional interpreters. I pointed out that they were students practicing on a student production at a college. Technically we are taking jobs away from professional actors but no one begrudges the students’ the opportunity to learn the craft.

The older interpreter having worked professionally (he was taking classes to improve his skill) in the community for sometime now was concerned that there would be trouble even if we billed the interpretation as a student effort. (Something I intended to do from the beginning under the assumption they might mess up now and again.)

My surprise at some of the stories he told me about problems people have faced in the past was somewhat mild since I have belonged to some small groups who have tended to be protective and insular. Not to make excuses for the extreme treatment to which people have been subject.

The situation did frustrate me to some degree though because we have tried to get signers before and were told they weren’t interested in traveling out to our location. Here were some guys who were willing to put the effort in and they were too intimidated to do it live.

I will say I have new respect for the process people go through to prepare to sign shows. I worked at a theatre that offered audio-described performances for the sight impaired. The preparation time the describers invested seems a lot shorter than what these guys tell me is involved with signing for a performance.

The cautionary lesson I referred to earlier is that offering services to people with disabilities is sometimes more involved than simply making plans and arrangements well in advance.

Of course, I also have a lot of respect for these two guys for coming out every night to rehearsal despite having no prospect of working before a live audience or given getting graded for the effort. I wish them luck. It seems like a tough career they are dedicating themselves to.

Tread the Boards Online

Have you ever visited a Renaissance Festival and wished you had the guts to dress up in those costumes and speaking in a faux cockney accent?

Well now can from the privacy of your own home! Sort of.

The MacArthur Foundation recently awarded a grant for the development of Arden: The World of Shakespeare. According to CNet “The idea behind the project is to produce a virtual world steeped in the rich lore and characters of the playwright’s work.”

The game will be a massively multiplayer online roleplaying game (MMORPG) like World of Warcraft. Different parts will be devoted to different plays. According to the article, they are going to start with Richard III.

The grant was awarded to Edward Castronova who has famously studied the economics of online games. Arden will continue some of his work in this area and provide an arena for sociologists, political scientists and economists to study human behavior under changing situations.

But to the player these motivations shouldn’t be discernable during game play. They will be there for the fun.

The game universe will be generally limited to what could be found in Shakespeare’s universe. Magic will be limited to what might be found in The Tempest or MacBeth as will technology, professions, etc. Though finding Shakespearean text will empower you.

Though the intent is mostly to benefit social sciences, I wonder if playing the game might not provide good research for actors. Find out how a peasant might have really felt after spending hours of drudgery online. Want to discover real motivation for delivering Henry V’s St. Crispen’s Day speech? Get ye to the Battle of Agincourt. (Of course, you might be felled by dysentery on the way if the game keeps things realistic.)

IRS Gonna Getcha

Apropos of my bonus ponder yesterday, I commented on Artful Manager that a flexible view of non-profit status might not be well received by the IRS.

Lo and behold, the Chronicle of Philanthrophy has an article about how the IRS is scrutinizing non-profits more closely these days. The unit handling non-profits is still fairly small, but it is getting more personnel. They are conducting more audits than before. They have started a new program of preliminary investigations and partial audits to help clarify matters. (Check out the charts at the bottom to see how these activities grown in recent years.)

To balance the scary spectre of an audit, they have also started offering training for charities as well to help them keep their books in good shape and their activities in compliance.

300 Million Reasons to Ponder

Just something quick to think about. The US population reaching 300 million has had a lot of press of late. I don’t know if you noticed though that the US fertility rate is only 2.1 children per woman and has been for awhile now. At that rate, the US population will hold static. We would have never reached 300 million from birth rate alone.

The population growth has been and will be, due to immigrants. So the question to ponder is, what is your organizations long range plan for serving your community in recognition of this fact?

If you have the brain power to ponder many things at once, try this for a bonus- Andrew Taylor links to an article suggesting a hybrid corporate status for non-profits. Or rather, hybrid status for corporations performing non-profit like activities.

On the whole, I think Andrew is right about needing a more flexible approaching with the tools we got. It is absolutely worth reading the long version of the article though if you feel the need for change.

There’s A Rat In The Audience (And It’s Not the Critic)

A recent article in the Chronicle of Higher Ed (subscription required) may have implications for arts organizations if some lawsuits and other efforts are successful.

Colleges across the country are being faced with students demanding that they be allowed to bring cats, dogs, snakes, rats, ferrets and tarantulas into dorm rooms and classrooms with the idea that they are service animals. Rather than claiming a physical disability, they are saying the animals provide “psychiatric service.” (I wonder though if claiming an animal that causes anxeity in everyone around you can be considered a comfort aide.)

A few students who have had their requests denied have filed suits under the Americans with Disabilities Act. The ADA “defines a service animal as ‘any guide dog, signal dog, or other animal individually trained to do work or perform tasks for an individual with a disability.'”

Some animals are trained to provide comfort and direction to people with agoraphobia and schizophrenia by their very nature and presence. As such, they serve a passive role so it can be argued that the ADA encompasses animals that don’t do specific tasks. Some groups are doing just that asking the Department of Justice to revise regulations to include such activities.

For the most part, courts have ruled with the idea that an animal must provide active service. There is at least one court that has ruled that a person could keep a comfort animal despite the no-pets clause in a rental lease.

The idea of needing animals to help one cope with all situations is spreading. Apparently people have tried to board airplanes claiming goldfish as service animals. (At least they didn’t want to bring snakes on a plane!)

The instances of people needing comfort animals is not isolated either. Rutgers University “received five requests to accommodate a psychiatric-service animal in a single year – three cats, one dog, and a snake.”

This is just something of which to be aware. People may start to appear at your box office wanting to attend a show with an animal that helps them cope with being out in public or even the subject matter of the performance. And it may not be accompanied by a dog in a service cape.

Themed Seasons

I was at a meeting a couple weeks ago to learn how the tourism authority was going to promote the arts over the next year. Someone suggested that the arts organization program along a unified theme and use that as something of a hook. The same thing had been suggested at the same meeting last year. Remembering some of the problems with that idea, I was going to speak up but someone effectively removed the idea from the table.

One of the travel writers in attendance told us that the publications that commissioned stories weren’t really interested in stories about themed seasons. She mentioned a number of other ways to pique interest, but said that wasn’t one of them.

If that is true for travel journals, I wonder if it is true for local publications as well. Early on in the planning of our current season, we noticed that a theme of revolving around storytelling ran through it. We started promoting the season with a “What’s Your Story” theme and invited people to submit anecdotes on the website. We got plenty of orders but nothing submitted. (Not terribly surprising or worrisome) But we also got no acknowledgment from any media.

Granted there isn’t a real big compelling hook in the theme. I was wondering if anyone had any recent success with getting recognition for themed seasons. I wouldn’t mind terribly if the media doesn’t care for them. It’s less effort and brainpower on my part if I don’t have to come up with a common thread to bind my season to get attention.

That said, about seven years ago when I was working in Orlando, FL, my theatre was part of a cooperative effort on the part of many arts organizations to present works based around Oscar Wilde. If you put any effort in to it, you can easily arrive at our slogan- Go Wilde! The local papers did cover the effort with a feature story and mentioned the theme whenever a show that was part of the theme was being performed.

I don’t know if it is a matter of different time, different place that is dictating the lack of interest in mentioning the theme. The papers in Orlando might not have been as interested in writing something up if it weren’t for the fact people could get a discount by grabbing a free punchcard and going around to visit the different events.

A theme is one thing, but a theme that motivates people to buy the paper to find out where and when the next discounted performance in the series might be provides a newspaper with a good reason to report on it.

Anyone else out there have any successes or failures at promoting a themed season or series of events in cooperation with others?
Email me or comment below..

That Old Green Eyed Monster

I thought I would bring up the topic of jealousy to no particular end other than the fact it exists but no one really talks about it. I am not sure I have any suggested solutions. I just wanted to throw it out there.

The jealousy I am talking about is the type felt by the staff and supporters of the lesser arts organizations toward the local or regional darling. Unless you have worked for the top dog all your life, you know what I am talking about.

Sometimes the envy is just over the choices audiences make-Why do people go to see that shallow tripe rather than attending our shows where we deal with real issues?

Other times it has to do with perception that funding is going to the wrong place–The community rallying around the financially mismanaged behemoth, securing emergency donations from the state, banks and individuals, eliminating the usual annual gifts to you.

The upshot is, you essentially develop an inferiority complex despite all your protestations about how much better your own performances are. It may keep you running lean and mean to stay competitive and thus avoids burdening the community with another mismanaged organization. On the other hand, by constantly defining yourself in relation to another organization, you can place yourself in a box of your own building and ignore opportunities for growth.

I have worked for both the top dog and the underdog. I have even worked for the mismanaged behemoth that was sucking the money out of the community. Even though I didn’t have anything to do with the mismanagement and was working 14-18 hours days to make up for the staff shortage, I felt guilty about the diversion of funding from other orgs.

It is great to be the organization with the most goodwill. It is easier to rebuild goodwill having lost it than it is to generate it from the start. Individuals may defect, but a community on the whole is fairly forgiving.

A lot of it has to do with the physical and social environment the organization is in. About a year ago I cited an Urban Institute study that said there were two factors that would immediately cause a person to decide not to return to your organization again- “not liking the venue and not having an enjoyable social occasion.”

A case in point- There is a newly renovated facility in town. It has new equipment, gold leaf, new marquee…the works. It is essentially a rental house and doesn’t program a balanced season like I do. Since people are pretty much making their entertainment choices at the last minute, the distinction isn’t apparent or important to them.

Everybody likes that place best even though there are a lot of one way streets to navigate and no free parking (and the garage next door fills up quick.) Once you get inside, the surrounding allow you to feel like you are attending an event of note. If you don’t, they have a liquor license so you at least numb yourself to the lack of that feeling.

It is hard not to feel a little jealous or inferior. We once had patrons go there for one of our shows despite the fact we had mailed them tickets two weeks before that clearly had our venue name on them. If the show is any good, it must be happening there is apparently the general feeling.

What really drove the popular sentiment about that theatre home to us was an article written a month ago about the world premiere show we did this past weekend. Two days in a row, in the Thursday newspaper and in the Friday Fall Arts Review, a columnist wrote that the show would premiere at my theatre in rough form and then a refined, more formal performance would be at this other theatre.

What lead him to write that? Well the company performing the show was thinking about renting this other theatre to do school outreach performances. They asked the facility to hold the date. The facility put it up on their website calendar, but because it was tentative, there was no time or prices listed and the description actually listed outreach activities. The company ultimately decided not to do the performance, canceled the date and the web listing came down 7-10 days after it went up.

The artistic director of the dance company theorized that people couldn’t imagine why anyone would want to premiere a show in my venue and rationalized the details from the scant evidence available.

In the end, since I sold out, the stories had no negative impact on me. There may be some who decided they would wait for the show to appear at the other theater who are going to be disappointed or confused when they show up since someone else has rented that date.

I really don’t think I am so much in competition with shows at the theatre as I am with the general perception and aura of prestige that surrounds it. Little by little I am trying to create an identity for us and carve out our little niche. While there are a lot of people who think the 8 mile drive to my place is WAAAAY out in the hinterlands, there are people who live even further out who think the 8 mile drive to my general neighborhood is civilization. There are fewer of them, but they deserve to be served too.

Mostly, I want to concentrate on keeping nimble and out of a box of my own construction. I don’t have a lot of advice about constructively dealing with envy to offer, but avoiding self-constraint seems like some small wisdom.

Little Horn Tooting

Okay, I am just going to toot my horn a little here, as under deserving as I might be. On the other hand, I would be a little hypocritical to talk about how theatres should blog about their activities and not mention some of my own.

This past weekend we held the world premiere of the contemporary opera I had mentioned earlier. I was pleased to have generated so much buzz about the show it was sold out before the time the entertainment section stories and public radio story came out on Friday. The woman doing the public radio story called me the day before it aired asking how I suggested she close the story given the fact we were already sold out.

Fortunately, the work is playing in two other cities in the state and plane tickets are super cheap due to a fare war because we were fielding a heck of a lot of calls on Friday and Saturday.

Now that my performance is over, I have no financial interest in the show or any interests at all other than the compulsory playbill listing of my facility as the development and world premiere location.

Out of pride though, I do want to promote it a little bit more to the world in general. The company is looking for a US tour and a Japan tour. Japan is wild to consume Hawaiian culture and I am noticing more and more Hawaiian cultural performances showing up in season brochures.

I would also like to promote the show for the simple reason that it will help a local artist remain a viable employer of local performers. As I noted months ago, the state essentially exports its artistic talent for lack of opportunities.

So, if you are looking for an interesting contemporary cultural piece and would like to learn more about Naupaka: A Hawaiian Love Story, here are a few links to the stories-

Honolulu Star Bulletin, Honolulu Advertiser (has video footage from rehearsal), Hawaii Public Radio broadcast.

And you can always contact me as well. After the stories get put into the archives, I imagine I will be one of the only sources of additional information along with Tau Dance Theater.

Dancing History Professor

From the Chronicle of Higher Education, Professor Kerry Sopher at Brigham Young University comes clean about his love for ballet and how he employs it in his lectures. This self-taught dancer uses ballet moves to illustrate diplomatic relations throughout history.

“…the glaring flaws of Roosevelt’s New Deal policies dissected with the help of a series of deftly executed entrechats…a re-creation of the tension surrounding the Bay of Pigs crisis by remaining en pointe for as long as possible (20 seconds on a good day!)… To the strains of Stravinsky’s joyfully martial Rite of Spring, I performed an athletic, 15-minute-long, tightly choreographed celebration of the war on terrorism…I found this performance to be so emotionally and physically exhausting that I was forced to end the class 30 minutes early, right there on that high note.”

It is an interesting story in its own right and an a fairly novel approach to integrating the arts into other subjects. I have never been a real big fan of interpretive dance, but I have to admit that the moves he applies to the various historical occurrences seem appropriate. (Especially his pas de deux with a nervous student to illustrate Anwar el-Sadat’s suspicions of Menachem Begin.)

I also have to empathize with him over his mortification at being snickered at the first time he used dance to illustrate his point in class. To have had the guts to do it in the first place, much less to screw his courage to continue after the laughter from the back of the room is commendable.

I actually went to Ratemyprofessor.com to check him out and see if any students had any comments about the dancing. From the ratings you can’t tell he is anything but a real good teacher. That is probably as it should be. His use of dance is as a illustrative tool to help students learn and not some out of context indulgence or eccentricity.

Those Musical Sixties

A little bit of incredulous griping today.

With all the discussions and advice we get about keeping our organizations relevant in our communities, refining our marketing approaches to be more efficient and using technology to meet the expectations of our customers, I often wonder if Tams Witmark Music Library either doesn’t get it or is just complacent from their success.

The company administers the rights to some of the biggest classics in musical theatre. They send out a catalog every year and I am amazed at how unappealing it makes their shows look. Most of the photos are from the original Broadway productions back in the 1960s and 70s.

Yes, it is nice to see what Julie Andrews looked like in her late 20s when she was in Camelot. But the dated costumes and hairstyles just scream “this is staid show with nothing to offer your audiences in 2006” every time I get the catalogue in the mail. I have seen and been a part of these shows and it makes me cringe when I think that people will be turned off from producing them because of these godawful pictures.

The only saving grace I see is that they don’t have these awful pictures on the website. (There are almost no pictures at all.) So between Broadway revivals and seeing/participating in productions, people will have a positive enough impression of the shows that they don’t need images to help them make a choice when they visit the website.

I am sure the catalog works for the company just fine but I wonder if business might increase if they solicited images from even good amateur productions with which to update their catalog.

One thing that is depressing is that the catalog is that by putting in pictures of the original casts, the publication bears witness to the fact that there have been so few great original musicals produced in the last few decades.

Too Lazy To Make The Trip To Threaten You

Berlin’s Deutsche Oper decision to cancel Mozart’s opera Idomeneo because it may enrage Muslims has gotten me to thinking about the implications.

Artists have often skirted controversy and many venues have cancelled performance under public pressure. These things are not new. Likewise, artists have frequently come under death threats as have the audiences who attend the works. Back in the late 80s/early 90s I had to go through a metal detector and a pat down because a production featuring Vanessa Redgrave had received bomb threats in response to her views on Palestine.

While you should never be in danger of being slain by someone at anytime in your life, as an artist or attendee, you recognized the threat to yourself by others by advancing ideas or choosing to be present at a performance. Just as your car should never be subject to damage, you recognize by driving during rush hour someone may hit you intentionally out of road rage.

What concerns me is that people will harm oblivious, uninvolved individuals within 10 miles of them for something occuring 3000 miles away. The opera is, of course, worried about problems locally because Germany has many guest workers from Islamic countries. Their decision is being made in the context of the violence and slaying for from Rome in response to the pope’s recent comments about Islam. I am afraid people will see the effectiveness of the ploy in cowing people and use the threat as a means of shutting down something they have never seen but have heard enough about to get whipped into a frenzy over.

For example someone in California upon hearing that the Vagina Monologues promote a lesbian lifestyle and is the primary instrument by which young girls are brainwashed into a homosexual relationship may decide to blow up a bookstore in a California town selling the script when Oprah announces on her show that she is sponoring a huge production in Chicago.

The fact that people thousands of miles away who probably have no knowledge of or opinion on a show could be endangered is frightening. The idea that artistic choices one makes might need to be altered out of concern for people half the world away from a production gives one a lot of pause.

The questions and decisions may start out attached to religious beliefs but there is nothing to stop people from employing the tactic with economic and ecologic ones. If you don’t back down to pressure now, you may rob the tactic as a viable tool for the future but end up shouldering the blame for injury and death for people today.

The argument that if we can put a man on the moon why can’t we X is a logical disconnect because all that proves is that a different group of people possessing different skillsets were able to solve a different problem.

So too will people probably discover that what worked to influence decisions globally for a different group for a short time (because I think people will eventually become inured to the threats) won’t be effective for them in another arena.

But it won’t stop them from trying and people most likely will be hurt in the process of discovering how ineffective the tactic might be.

All The Ways To Be Underserved

I have to attend one of the final rehearsals for a show going up this weekend, but I wanted to do a quick entry on something I learned today.

Shannon Daut, Director of Programs for WESTAF (Western Arts Federation) spoke to my booking consortium today about various benefits we will accrue by our state rejoining WESTAF. Our consortium was already receiving some financial support under a couple of their programs that didn’t require the state to be a member so we were familiar with a lot of what she said.

One of the things she did tell me that came as a sort of surprise was that for granting purposes an underserved community could be one that wasn’t served by the arts well at all as well as one that was underserved by a particular discipline. As an example of the latter, she mentioned that Denver where WESTAF is headquartered was underserved by dance.

What is necessary for the granting process is to make the case for why a community is underserved citing data be it historical trends or census data. One of the other criteria for the grants is that the arts organization be engaged with what the community wants. You can’t just seek financial support to bring Jethro Tull in because they never tour your part of the country unless there are a lot of people who want to see the band.

According to Shannon, if you have plans to present an group of an underserved discipline in proper proportion to the demand of your community, you have a fair chance of receiving support even if your community is renowned as a hot bed for other disciplines.

Connections and Transfers

Potentially coming to a municipality near you is another effort by Google to help you get where you are goin’. Currently Beta testing in select cities is Google Transit.

Punch in where are, where you are going, what time you want to leave or arrive by and Google Transit will tell you the next 4 times buses pass by your start address, how long the transit will be with transfers (if any) and how much money you are saving vs. driving.

There are a few bugs to work out. For example it told me to get off the bus at a stop 3/4 mile farther away from work than I needed to and really underestimated the walk to work. I chalk it up to the data Google was provided by the transit company since the more distant stop is listed on the schedule and the closer, heavily used location is not.

The benefit for arts organizations, once the service is more refined and wide spread, is that it will help remove a barrier to attendance. You can encourage people to take the Rte. 42 bus, but if they are uncertain if the line near their house intersects conveniently with 42 they really need to be motivated to attend. This is especially true for weekends and nights when buses run less frequently.

For now, tuck it away and keep it in mind as a future resource you can direct patrons to so they can get to you.

May I Touch You?

Via Arts and Letters Daily is this article about how political correctness is undermining the quality of ballet in Britian. (As an interesting sidenote, the article is the result of an interview with a gentleman participating in a roundtable for Battle of Ideas at the end of October.)

Dance instructor turned critic Jeffrey Taylor attributes the decline to taboos about touching dance students and subjecting them to rigorous training regimines the teachers themselves experienced.

“Taylor is horrified. ‘Touching is essential! The classical ballet technique is one of the most unnatural physical regimes ever invented by man…Children cannot be coaxed into these positions by words alone: they have to be shown. There is no way a child can understand how you straighten out your lumbar region, how you tuck your hips underneath you.�”

“Another of Taylor’s laments is the non-judgemental current creeping into ballet. Just as touching is now banned, so too are the physically punishing regimes that were once the mainstay of ballet training. ‘Today it’s almost official: you never tell a child what to do unless they are willing to do it.’ This just doesn’t work. There comes a point [in ballet] when you have got to do as you are told, whether you understand or approve.”

I haven’t heard of too many similar cases in the US, but then I am not in the dance world. One thing I do know is that the concerns about inappropriate touching, while protecting the teacher, can tend to confuse the students.

One of the dance teachers on campus is careful to ask if she can touch a student before making contact to correct a posture. It turns out that some of the students find this creepy. A rank your professor website had a few comments about the professor’s sexual hang-ups based specifically on the fact she poses the question.

I am interested to find out how prevalent this is in the US. I think I will drop a note to Doug Fox over at Great Dance and see if he would be willing to address this either in a response or on his blog.

I am also going to ask some acting teachers I know if this sort of thing has become a bigger concern of late. There isn’t as much touching necessary when teaching acting as with dance. I wonder though if David Mamet’s works are banned from the scene list for fear of offending other students.

Wherein I Ramble About Faith or Lack Thereof

I was talking to a friend yesterday and he happened to mention how great a mutual acquaintance in the arts was at her job. It just so happened that I had been talking to her earlier that day and she had mentioned that her parents didn’t think her profession was suitable for a proper woman and that she should come home and get serious about her life.

This is a woman in arts administration whose steady paycheck is accompanied by pretty good medical, dental and vision. She doesn’t get paid much, but she manages to sock some away. Much to my envy, she easily impresses people with her personality and professional skills within 5 minutes of meeting them.

I could understand from previous conversations why her parents might think acting was improper for a woman. The computer and business skills she has developed would be respected in most industries so I can only think that they don’t quite understand what she does.

The threshold for my male friend’s parents was a little lower. They grudgingly stopped nagging him when he started getting a steady salary and health insurance.

I had a friend in grad school from Canada who characterized the prevailing attitude in her country (or at least British Columbia) as theatre was fine for other people’s kids, but not your own. People who would think nothing of driving three hours one way, she said, would give her father a pitying look when they learned she was studying theatre.

It is easy to claim that the lack of arts education in schools is creating generations who don’t have any appreciation for the craft. While this may be true, I have seen and spoken to people whose parents spent hundreds of dollars each year to send their kids to acting and dance classes and then rounded up family and friends at $15-$20 each to watch them perform.

Heck, some of best rentals come from these schools. Most renters come in for a day or two, these guys rent for an entire week to allow for construction and rehearsal time.

Then I have seen these kids enter college and tell me their parents want them to quit their major or stop hanging out with the drama kids. I wonder at the dichotomy. Undoubtably in some cases it is due to the child leaving the discipline of home and having their grades crash. In many cases it appears to be a situation of “When I became a man I put childish things behind me.” What was fine to support for years suddenly becomes frivolous.

Now I will be the first to admit that it is a damn tough path in life to follow. Heck, I have tried to dim the stars in the eyes of some in the hope of allowing them to see the rough road before them a little more clearly.

Just like teaching, it is a life of low pay, long hours and respect in low proportion to expectations and effort expended. People often try to dissuade friends and family from becoming teachers for this reason.

But they never say teaching isn’t proper. Teachers are useful, after all.

We have all had that conversation. An internal dialogue at the very least. What are we really contributing to the world? When it all hits the fan, will my words/movement/painting help restore and set things aright? Personally, I take consolation in the fact I can pickle, can, bake bread from scratch, make candles and spin flax into thread. And I am not something totally useless like a lawyer.

I have no easy insight for solutions to offer here. I just wanted to introduce the topic in the hopes of spurring a conversation. Quite a few of my posts and news stories you read deal with arts funding being cut for organizations and schools. We talk about getting funding restored, attracting grants and audiences and doing a better job for less.

We often don’t talk about, at least that I have seen, is dealing with the self-doubt we experience or the subtle/overt messages we get from family and friends about our choices. It is one thing to watch a sitcom with the periennially out of work actor who moves from sleeping on each of his friends’ couches in turn and another to be living it.

Starving artists can’t afford career counseling from anyone who doesn’t think they are a bum or isn’t starving themselves. They either get told to find a new line of work and start paying rent or to hang in there, they will make it one day because their fellow starving artist wants that hope for themselves.

I have never heard of the service being offered, but have any artists who have done well for themselves (besides college professors) turned around and given career advice to the starving ones? If they have or ever do, did anyone listen to the advice? We have all heard the story of the one person who was rejected by 99 arbiters of taste only to earn the belief of the 100th and become fabulously rich. Nevermind this was the 1 case in 100,000 and the 99 arbiters were wise to reject the other 99,999. Slim hope tells us we are the 100,000th case.

In any case. Thoughts? Ideas? Addresses of starving artist support groups? This is the place to express your mind.