You Need To Make An App For That

by:

Joe Patti

In the last couple weeks I have come across two stories about iPads being used as part of art exhibits. Museum Marketing had a few examples of iPads being used to provide more information about an artist; an app that lets people use various features of the iPad to “Shake, touch, tilt your way through 10 different science and social history themes; and a game another museum is using to “convey the difficult of managing an urban water system – dams, water towers, water filtration, sewage treatment, and storm water – with a growing population.” A second piece I came across on The Telegraph website covered an effort by a Buddhist temple to display 3D images “restoring” now faded and semi-inaccessible statues.

Using handheld devices to deliver information about arts is nothing new. Concert Companion aimed to do just that for classic music concerts. With these devices and the wireless networks necessary to serve them becoming more prevalent, the opportunity to offer interactive support for performances presents itself. And it occurs to me, so does the anxiety of being able to meet people’s expectations of available cool apps on a non-profit budget. Makes me wonder if every production of Hamlet will be accompanied by a mini-game where you have to try to pour poison into a sleeping king’s ear.

Best scenario, such interactive tools break down barriers by helping people understand performances that intimidate them and a whole industry emerges to create apps to support making the arts accessible. Right now not only are there more people with handheld devices to deliver the content to, the ability of amateurs to develop these apps has increased since Concert Companion was first envisioned.

Info You Can Use: Google URL Builder

by:

Joe Patti

Technology in the Arts recently had a tip about Google’s URL Builder. Designed to work with Google Analytics, the URL builder helps you track targeted campaigns by putting identifying words or phrases into your links. For example, you can post a link to an upcoming show and mention it on your Twitter feed and Facebook. Analytics will tell you that visits were referred by Facebook and Twitter, but if you inserted a link into posts across the course of a week from different accounts, you don’t know which post or account may have been effective or if the referrals actually come from your posts or someone entirely unrelated to your organization. Creating URLs with identifying information can help you determine how effective different efforts may be.

These links can also be used in emails and newsletters to accomplish the same thing. Tara George who wrote the Technology in the Arts entry notes, “For smaller organizations or independent artists who do not utilize broadcast email service providers (like Constant Contact), Google URL builder could prove to be a viable alternative for tracking traffic deriving from e-mail communication.” I am currently using a email service without these tracking abilities so I thought our “Give The Gift of Live Performance” holiday email campaign might be a good opportunity to use the URL Builder. I inserted a couple different tracking words into my emails to help differentiate between the lists and sat back to see what happened.

Well, there were fewer click throughs than I expected given the low number of opt-out requests we received. On the other hand, the number of ticket orders we received in the week after sending the email closely matched the number of referrals from the email. People who were interested enough to follow a link seemed to follow through with an order. One thing Analytics and URL builder can’t track is number of emails that were opened. There may have been a lot of people who opened the email but just weren’t ready to buy tickets for shows after the Christmas holidays or already knew enough about our performances from our brochure, website and previous emails that they didn’t need to click on any of the informational links in the email.

The tool can also only track when people follow links to URL addresses that you own/control enough to have placed the tracking script in webpages. So you can track visits to www.acmetheatre.org/ElvisShow.html, but not necessarily to the YouTube video the performer posted of Elvis Show. This didn’t immediately occur to me, though it should have, and I placed my tracking words in links to YouTube I included in my email because I wanted to track how many people were interested enough to watch the videos. Now the folks at YouTube will have my “ChristmasNews” pop up as a campaign word if they care to look at their Analytics report.

Tara George suggests asking others to create custom URLs for you or create these URLs for them so that all parties can track responses to interviews, stories, events and other collaborative endeavors that may drive traffic to each respective site.

Silent Evangalization For The Arts

by:

Joe Patti

For years now I have been getting emails from Arts Job Listing Project alerting me to job openings. I don’t quite remember how I got on the list, but I know I have been getting the emails for about 7-8 years now. Until today, I didn’t even know they had a webpage. What I also didn’t know was that the emails came to me as a service of Revelation Spiritual Church in Cincinnati. According to the pastor, Brian Eastman, the “project is a function of my church’s belief in the value of arts.” Among their other projects are apparently http://booksfortheneedy.com/ and an insulation/corn furnace project, http://cutheatingcosts.com/

I learned all this for the first time in nearly a decade because the listing project has run short of funds and Eastman sent out a plea for donations. While they will send the listings for free they apparently normally hold listings until they get a couple together. If someone wants a listing sent out quickly, they would be charged a fee and that kept the project funded for about 8 years without much problem. The last two years have been a little tougher, unfortunately. While you can send in a donation or contact them directly, their primary suggestion is to order books through their Biblio site.

Honestly, the thing that struck me most about the email was learning that there was a church that had a program initiative to support secular arts organizations. I had not ever heard of any program like that. Sure there are plenty of churches that provide support to arts organizations, mine included, but Eastman lists this effort among his church’s specific ministries. The other thing is, in 8 years of getting emails, there was never any indication of it being associated with the church. No tag at the bottom saying “Revelation Spiritual Church” or scripture passages.

You could argue this is a genuine manifestation of a religious principle of letting your actions do all the speaking. But just as a matter of practice, how many of us could go 10 years without trying to garner a little recognition for the work our organization is doing. Though there may be a difference in degree, arts organizations and churches both engage in some evangelizing to garner support.

I am not going to necessarily suggest everyone donate to them. But if you are going to buy a book, may be think about doing it through their Bibilo account.

Given that paying for rush listings supported the service for a good number of years, maybe the best thing to do is think about paying a little bit for a the service they are willing to offer completely free. Most of us do this sort of thing already by dropping some money in the “Donations Welcome” box at museums with free admission.

Political Philanthropy

by:

Joe Patti

Via the ever interesting Non Profit Law Blog and apropos to the portion of Barry Hessenius’ interview with Fractured Atlas’ Adam Huttler I recently focused on, is a piece by Ezra Klein in the Washington Post about politicizing your giving to non-profits.

In a piece titled “Giving is personal. Make it political,” Klein paraphrases Shakespeare, “I come not to praise charity. I come to politicize it. Or at least make it more aware of the political world around it.” He essentially takes the “give a man to fish…teach a man to fish” approach by suggesting while giving to a organization focused on helping the community assists them in their immediate purpose, giving to a non-profit that does policy advocacy helps change the operating environment for all the non-profits pursuing that goal.

He ends the piece saying,

“The point of this isn’t to polarize philanthropy or to warn anyone away from traditional charities. There’s room – and need – for an array of approaches. But at the end of the day, the government is the central player in many of these spheres, with the scale and power to make changes that other actors simply can’t contemplate. Charities that work to make the government’s policies better have a unique ability to take small investments and turn them into tremendous outcomes. If you’re looking for bang for your philanthropic buck, they’re the place to start.”

I have to admit a fair bit of skepticism when I read this. Klein writes for a paper in a town where lobbying makes the world go round so his view about effective use of money is necessarily tainted by that.

On the other hand, he writes for a paper in a town where lobbying makes things happen so he has first hand expertise on the subject.

And as I noted as I began this post, there is a lot of discussion these days that the arts need to assert themselves in the political arena. It is a sentiment being repeated so often of late that I wonder if this has become the equivalent of the stereotyped artist who doesn’t want to be bothered with the dreary details of handling the business side of their career and gets cheated. Politics can be a dirty, intimidating business that most right minded folks don’t want to get involved with. You need only read a little further in Mark Antony’s speech where he keeps referring to Brutus and those who stabbed Caesar as honorable men to recognize this is a situation which has endured in politics for a very long time.

Many lobbyists tend to be a little unsavory too. It is enough to make you wonder if the lesser evil might be to give to a local charity who may have high overhead costs versus paying large amounts to a lobbyist and getting little in return. Is it better to be cheated locally? Granted, the arts have a number of national and regional groups who perform various advocacy functions and the arts world is small enough that we can interact with the leadership and gauge their trustworthiness.

But would you encourage your supporters to donate to them rather than to you? Would you try to convince them to support the national group so that things would be better for your organization five or ten years down the road? People give to people, not organizations so your local supporters would likely prefer to give to you. Do you then pass some of their support on to an advocacy group? Even if their gifts are not designated to a particular use, most donors likely give because they believe the donation will have a direct benefit in their community. Do you tell them your plan is to create a better environment for all the arts in your state/city/county through political activity of some sort when you solicit their donation?

Perhaps these are conversations people will start to have with those that provide support. Some may have a sophisticated understanding of the process already and can provide assistance. A minimal benefit of such effort may serve to raise the profile of many advocacy groups in the public’s mind in the process shifting them from a logo in the “We Thank Our Supporters” section to the guys fighting for policy decisions. Granted, it might be difficult to explain why the local arts organization wants to give funds to the regional organization which gives the local guys funds for the summer concert series. It can be tough to understand why the regional organization can’t use NEA grants dedicated to free public programming for advocacy efforts.