They’re Back! But Not Because They Waited For The Audiences To Return

by:

Joe Patti

Apparently the pandemic was good for classical music stations. In a story on the Current site, the general manager WDAV in Charlotte, NC had a hard time believing his station had achieved number one market share for the first time ever.

WDAV wasn’t alone, a number of other stations had similar successes. But before you assume that the value of classical music suddenly became apparent to people in a “if you play it, they will come” sort of way, it didn’t happen in a vacuum. Stations have been working to frame the music for their communities.

But by emphasizing long-held values of classical radio — to be soothing, to clear the mind, to remind people of aesthetic beauty — stations rose to the occasion to provide refuge from a world that felt scary and uncertain. That has translated into ratings records, strong fundraising and a reminder of the value of classical stations to local arts organizations.

“We heard from a significant number of listeners thanking us for being a place that was normal for them,” said Brenda Barnes, CEO of KING FM in Seattle. WDAV’s Dominguez and leaders at WXXI in Rochester, N.Y., and the USC Radio Group, which consists of KUSC in Los Angeles and KDFC in San Francisco, all said they heard the same from their listeners.

WDAV also got out into the community with their Small Batch music series where they had classical musicians perform at a local microbrewery. Will Keible, the station’s director of marketing and corporate support cited the intimidating environment of a formal concert hall and not wanting to passively wait for people to find them on the radio dial as drivers for their partnership with the brewery.

Other stations cultivated stronger relationships with the artists in their areas. The article also talks about how WXXI had reached out to ensembles and chamber groups in New York’s Finger Lakes region during the pandemic requesting recent performance recordings which they broadcast as part of a 10 week series. Many stations like WXXI have recognized the need to provide programming by musicians and composers of color and that has also helped to broaden their appeal.

“We are changing our library and our rotation cycles so that … you’re hearing representation from all different composers and performers all the time,” said WXXI’s Ruth Phinney. The station also profiles classical musicians of African descent on its website. “We’ve actually had classical musicians contact us and say, ‘I’m a classical musician, I’m not on your site yet. Can you put me on there?’”

Inheriting Your Great-Great Grandparents’ Investment In Your Future

by:

Joe Patti

Early in April you may have seen that Yellowstone National Park is celebrating its 150th Anniversary by offering an Inheritance Pass for $1500 with the catch that it can’t be used for another 150 years.

Well, actually while the pass isn’t usable until 2172, purchasers get a complimentary annual pass good for a year after the first use.  I am calling attention to this not to suggest this as a possible program, (I mean right now how many of us can guarantee access to our programming in 10 years much less 150), but rather to point out that there is often at least a small niche interest in bespoke arrangements. In this case, the target is families committed to conservation.  It can be worthwhile to be flexible about exploring those opportunities.

Their hope is that the Inheritance Pass—a campaign created by advertising agency Havas Chicago— could create an important legacy among families that are committed to conservation.

Those who choose to invest in the Inheritance Pass will receive it as soon as August of this year. It will feature the name of the donor on the back. Yellowstone Forever says that the money it raises through the campaign will go toward supporting scientific studies, trail maintenance, and wildlife conservation, among other projects.

I tried to find out how many people might have taken advantage of this program in the few weeks it has been available but couldn’t find any information. 

Quite honestly, even though they promise to keep track of the ownership of the passes, I think purchasers have to acknowledge buying the pass is tantamount to making a straight donation to the park. Will there even be websites and email addresses by which to contact Yellowstone Forever to retrieve a lost pass in 150 years?

In terms of my earlier reference to donor programs with niche appeal, the pass one receives is a physical token to accompany the concept of investing in the park to benefit future generations. It would be great if families actually retained the pass across five generations (based on a generation being about 30 years), and presented it for redemption. But the pass is just an appealing prop in a conservation donation campaign.

I would be interested in knowing how they calculate the tax deductible portion of the pass. Do they use $1500 less the current cost of an annual pass to figure out the received benefit value vs. the donated portion? Or will it be the cost of the pass in 150 years which may exceed $1500?

(Actually, given that the person making the donation will receive no benefit, I would assume the whole amount is deductible if they refuse the complimentary annual pass available in 2022.)

People Fund People Not Organizations, So Maybe Do That Even More?

by:

Joe Patti

Last month Marginal Revolution blog posted an excerpt of a piece by Adam Mastroianni about how grant funding is broken.  I immediately hopped over to see what he had to say. While his post was mostly focused on grants funding science and the Rhodes scholarship process, there were a lot of common elements that are likely to be familiar to all who apply.

One of the first observations Mastroianni makes is that it is very easy to hack the grant process thanks to relationships you have. This both confirms that people give to people and organizations and that groups that may really need the funding but lack access to guidance, resources and insiders often get locked out.

For instance, most Rhodes selection committees include a cocktail party as part of their interview process. This is a pretty bad way of judging whether someone is a good person, but it’s a pretty good way of judging whether they are pleasant to talk to at a cocktail party, and so Rhodes Scholars are often charming conversationalists and sometimes bad people (see: Bill Clinton, Bobby Jindal, noted anti-vaxxer Naomi Wolf).

[…]

For example, the Rhodes Trust probably hopes that by picking the most accomplished college seniors and giving them a super prestigious prize, they will encourage the youngsters to do lots of brave and risky things. Instead, the most popular destinations for my Rhodes cohort were top-tier medical schools, law schools, and PhD programs (guilty), as well as a handful of consulting companies––exactly where we would have gone if we hadn’t gotten the scholarship.

Generally, Mastroianni’s criticism is that most grant programs reward people who are already successful to the detriment of those they say they wish to help.

Mastroianni’s suggested solution is to take advantage of the flaws in the system to force it to reach into the underserved cracks and crevices. His system, which he refers to as “Trust Windfalls,” essentially allows one to provide a benefit to friends–but only once.

But isn’t it unfair that a bunch of money should go to my friends? Also yes. That’s why, if I was an Agent, I should only get one turn at awarding Windfalls. Then I’d have to pass on the responsibility to someone very different from me who I trusted to give out the second round. If I did it right, Trust Windfalls would eventually find their ways into corners of the world that conventional grants could never reach. Just a few trusted links away from me might be a Botswanan ichthyologist or a trucker smuggling medical supplies into Kiev––people who may not speak English or know the right things to say on an application or even realize there are grants they could apply for in the first place. Making Agents temporary also prevents the Trust Windfalls from being hacked: once people know you’re an Agent, every interaction with you becomes a grant application.

If people hate conventional grant funding so much, why haven’t they tried something like this? Honestly, I think it’s because trusting people seems a lot scarier than it really is. Funders have to trust Agents. Agents have to trust their grant recipients, and they have to trust the person they nominate as the next Agent. (We should maybe call the organization that oversees all this the Trust Trust.) Anybody could betray the trust put in them, which would be a huge shame and very embarrassing.

While this is an interesting idea in theory, I think it is overly idealistic in terms of thinking that people will pass the baton on to people outside their own peer group in any great numbers. Funds may be sent to a biologist studying the ecology of a Latin American country or an aid worker in Ukraine, but is the money going to a life long resident of that country or the sister of a person the Trust Agent went to college with who is working for a university program or an NGO with roots in the US? Certainly Mastroianni alludes to the fact something like this could happen.

I think the structure he suggests has a better chance at providing an equitable distribution of funds than the current system. I like the idea of leveraging the problems of current practice into a solution. But the funding source would probably need to be plugging detailed data into relationship mapping software to ensure that the 4th or 5th recipient in the chain not have multiple common ties with the 1st and 2nd people in the chain.

I guess the fact I can identify a flaw and potential solution so easily indicates it is possible to refine his proposal into something workable.  Take a read of his proposal and see what you think.

You Don’t Have To Wait To Grow Up To Be An Artist

by:

Joe Patti

Last month, Coco Allred, a teaching artist in Philadelphia had a post on Americans for the Arts about President Biden’s visit to one of the classes she teaches.  She started out with the best part right at the beginning:

On March 11, 2022, President Joseph R. Biden asked Maria, a second-grade student at Luis Muñoz Marín Elementary School in North Philadelphia, “What kind of art do you like?” Maria said, “Painting.” President Biden replied, “Do you think you’ll be a painter when you grow up?” Maria said with confidence, “I already am one.”

As Maria’s teacher, I felt proud of how she identified herself as an artist and added, “That’s the great thing about being an artist—you don’t have to wait to grow up to become one.”

Back in 2014 I made a post about a talk Jamie Bennett, then Executive Director of Art Place America, gave where he observed that people have an easier time seeing themselves on the continuum with athletes than with artists, even if they are fairly invested in a creative practice. So the fact that child views herself as an artist is greatly encouraging to me. Hopefully more kids are growing up with this perspective.

If you watch the video included in Allred’s post where the kids are interacting with President Biden, (around 20:30 mark) a student makes an comment drawing parallels between learning/teaching basketball and artistic skills. Her observation was clearly more sophisticated than the president, (or I for that matter), expected from the student.