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Social Network Just For Non-Profits

October 11, 2010

by:

Joe Patti

Via Non-Profit Law blog, Facebook co-founder Chris Hughes is launching a social network, JUMO, later this year to connect non-profits with supporters. If you watch the video accompanying the article, you will learn that while Hughes has left Facebook, he is still supports its use. Jumo users will be able to easily transfer their Facebook information over when he opens the service.

Hughes’ hope is to provide a way for organizations to develop relationships prior to requesting assistance. “Hughes thinks that the call for support should come only after people and organizations have built that connection with one another. All too often, said Hughes, the donate button on websites is big, flashy, and colorful, and email calls to action are usually in all caps, starting with the word “Urgent!” Hughes hopes that Jumo will move organizations toward a new era where relationships are forged and cultivated before calls to action.”

Earlier the article notes: “To do that, the platform will be broken up into three main components: Find, Follow and Support. First, Jumo will help you find non-profit organizations by learning the types of things that interest you and making suggestions. Second, the site will help you follow those organizations by receiving a stream of updates about the work they’re doing and how that work is affecting real people.”

In the comments section, some wonder if people will really join another social network. I don’t necessarily share that concern. I think people who are interested in causes will welcome a place that aggregates information and lets them connect with those causes. Non profit organizations should differentiate how they use the different technologies. You might encourage people who want information on ticket specials and the hot news about just signed artists to pay attention to your Twitter feed or Facebook account. Whereas you would provide information on outreach efforts and volunteering opportunities on the Jumo account.

Focusing on a few communication channels is about all most arts organizations have the staffing to handle in any case. Developing a separate flavor for each channel and leveraging it to serve the interests of different segments of your audience is probably better than replicating the same content verbatim on each is probably a better use of staff time in any case.

The real benefit to non-profits would be if people started using Jumo in ways not anticipated by the creators, spurring the development of features specific to the needs of non-profits.

Arts in an Age of Technology, Fundraising

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Ticketmaster’s New Invisible Pricing Policy

October 7, 2010

by:

Joe Patti

So I see on Fast Company that a class action suit brought against Ticketmaster has moved forward with everyone who purchased tickets between October 21, 1999 and before May 31, 2010 named as parties to the suit. The suit focuses on the order process and UPS delivery fees notes the Fast Company article:

Plaintiffs assert that Ticketmaster’s Order Processing Fee is deceptive and leads consumers to believe that it represents Ticketmaster’s costs to process their orders, and that the Order Processing Fee is just a profit component for Ticketmaster, unrelated to the costs of processing the orders. Ticketmaster disputes these allegations.

Plaintiffs allege that Ticketmaster’s UPS Delivery option is deceptive because it leads consumers to believe the price they are paying Ticketmaster is a pass-through of the fees that UPS charges to Ticketmaster and that Ticketmaster substantially marks-up the amount it actually pays to UPS. Ticketmaster disputes these allegations.

I had read a piece on the MSNBC website back in September saying that Ticketmaster had created a blog site and were acknowledging that people hated their fees and would offer more transparency about the charges. But that hasn’t been the experience of Herb Weisbaum who wrote the MSNBC piece. He didn’t find out the exact amount of the processing fee until he reached the point of reviewing his order.

And this was after CEO Nathan Hubbard admitted on the Ticketmaster blog, Ticketology (my emphasis),

The problem is that historically we haven’t told you how much you have to pay for a given seat until very late in the buying process. And our data tells us this angers many of you to the point that you abandon your purchase once you see the total cost, and that you don’t come back. The data also says (and this is the important piece) that if we had told you up front what the total cost was, you would have bought the ticket! So by perpetuating this antiquated fee presentation, fans are getting upset, while we and our clients are losing ticket sales.

This practice changes today.

Now with all the changes to programming that probably needed to occur to make good on his promise, perhaps it was too optimistic to expect that would be changed in the first couple days. Or three weeks later when Herb Weisbaum bought his tickets. Or you know, right now 6 weeks later when I tried to buy ticket, clicked on the price details and was told about a $9 convenience fee, but didn’t find out about the processing fee until I was ready to hit submit. True, when it said “The price displayed includes the ticket/item price plus, when applicable, convenience charges, facility charges and additional taxes. Click Price Details for more information.” And that doesn’t mention that there might be charges they may not be telling me about. Silly me for assuming there weren’t unstated charges after reading that there would be more transparency early in the purchasing process. Their new pricing policy is transparent all right, it still remains to be seen.

The other thing that makes me skeptical that Ticketmaster is sincere about changing their ways is that there have only been two entries on the Ticketology blog. The first was in August where the CEO made this promise along with stating Ticketmaster would be offering refunds at select venues. (Which admittedly is a step forward.) The second entry was in September where the CEO talks about how much everyone loves their refund policy.

That’s it.

With all the events for which they sell tickets, all the myriad venues they operate out of and serve, they can’t muster more than 2 entries in 6 weeks? They could have pictures of their employees in and around some of the most famous and attractive venues in the world making you dream of seeing whatever you could just to walk through the doors and sit in those seats.

But all they got is a post about policy changes and another that is sort of self congratulatory about one of those changes. It pretty much screams, “this is a corporate propaganda blog.” Nothing is going to be posted that isn’t vetted by marketing and maybe legal. Ticketmaster protests that they aren’t responsible for the high prices and varied add on charges, but they aren’t doing a very good job of making that case.

Arts in an Age of Technology, Audience Relations, State of the Arts

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Five Rs of Success

October 5, 2010

by:

Joe Patti

So I am beginning to think that adding the Non-Profit Law Blog to my Google reader was one of the best things I have done in terms of keeping myself informed on stuff to blog about. Not to send everyone abandoning my blog to hang out there, but they offer a lot of worthwhile information. (In case you haven’t been reading my blog for very long.) Last week Emily Chan did an entry on social media policy resources for non-profits.

Among the links she lists are pieces by Beth Kanter, one of which deals with the question of whether your organization needs a social media policy. Chan also links to a piece by Sharlyn Lauby on Mashable about 10 things that should appear in your social media policy. I found both of these helpful, but there are a number of other good links Emily Chan lists and then Beth Kanter has a slew of other related links in her article.

Kanter’s article has some good links for developing policy, case studies and cautionary tales about how posting the wrong sentiments and pictures can get you fired. The one that really caught my eye because of its constructive approach was a slide show by Sacha Chua, “The Gen Y Guide to Web 2.0 at Work” Chua created a hand drawn slide show aimed at Gen Yers which warns them about treating co-workers like college buddies and not applying themselves to their work.

Her tips for success at work are to Read, Write, Reach Out, Rock and Repeat: Read as much as you can; Write and Share What You Have Learned; Reach Out to others (help, get mentors, as questions); Rock at what you do and work at strengthening your weakness; and of course, repeat all those steps.

It’s more exciting and informative with her illustrations, trust me.

I don’t think it takes much effort to realize these are good guidelines for every worker, regardless of what generation they have been categorized in. I especially take it to heart because like Chua, my blog helped me get my job. While I do share links that are of interest, I don’t do it as often I want to because I don’t want to be that guy who sends a lot of links that have little relevance to the recipient. I am thinking maybe I don’t need to send more links as expand the list of those to whom I send really relevant ones.

Arts in an Age of Technology, Management Philosophy

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Are You Getting Your 24 Cents Worth?

October 4, 2010

by:

Joe Patti

Daniel Pink had an entry this weekend where he presents a taxpayer receipt created as part of a policy paper by some gentlemen at Third Way. David Kendall and Jim Kessler who wrote the piece for Third Way start their paper by pointing out that we know the breakdown in the nutritional value of the food we buy, but we haven’t the faintest idea what sort of value we are getting for our taxes.

Given that so many politicians promise to control spending without touching Social Security and Medicare, they wanted to create an easy to understand listing of where all that money was going and what would likely need to be cut to make good on those promises. Since the median taxpayer in the U.S. earns $34,140 and assuming all that income is taxable, they created a graphic breakdown of where the $5,400 in taxes paid in 2009 went.

Of course, I gravitated directly to arts spending – 24 cents. Now remember, this isn’t the amount spent on arts per person, just what the median tax payer’s share is. Those with higher incomes are paying more and those with lower incomes are paying less. The amount per person is probably closer to the usual rule of thumb of the cost of a postage stamp. I was a little surprised to see that benefits and salaries for Congress fell below the arts at 19 cents until I remembered there are only 535 of them compared to all the arts organizations that seek funding.

If you visit Pink’s site, you will see that Social Security, Medicare and Medicaid top the list at $1,040.70, $625.51 and $385.28, respectively. Next down on the list is interest on the national debt and military operations. Cutting spending on the arts isn’t going to vastly improve the lot of any other area. Above arts spending is the Smithsonian Museum at $1.12. Giving all the arts money to the museum doesn’t improve their budget by a quarter.

When people complain that they don’t want their tax dollars going to support degenerate art, the truth is more money was likely spent powering their computer while emailing those sentiments and then paying a Congressional staffer to read and perhaps print it out than is spent on the arts. If a person mails their complaint, well they have already spent more on the stamp than they probably paid in taxes to the arts.

General Musings, Government Relations, State of the Arts

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