If You Build It, They Will Work

by:

Joe Patti

To continue in more detail from yesterday’s entry, one of the things about the PACE construction project was the consideration of workspace that had gone into the planning. It was the first area we were asked to assess. One of the problems with the office space in a lot of performing arts facilities is that they are almost inserted as an after thought into the design. Ticket offices especially seem to get the short shrift especially in light of the fact they are the location where 90% of interaction with the public transpires. You want to improve customer service? Try knocking out a few walls and giving the ticket office personnel some room to work!

The placement of staff in relation to each other is an important consideration. A gentleman from Iowa whose offices were inundated by the floods earlier this spring/summer talked about how the dynamics of staff interactions had changed since their temporary quarters forced them to all work on the same floor. He noted what an impact a single set of stairs, or lack thereof, can make.

Much of the conversation was general covering the theoretical needs of each department based on people’s experiences at their home institutions. Some positions need privacy to discuss details. Some need secure storage for personal and financial information. Some, like graphic designers, need to have access to natural light and perhaps control the lighting in their space. The question arose, since you can’t put all the department heads and their support staffs in one place, is it theoretically better to have the department head near the executive director or near his/her staff?

This would be especially true for marketing. If the organization operates under the philosophy that marketing is the job of everyone in the organization, they should have prominent placement in the facility. In a presenting organization it was also felt that the programming person should be in close proximity to keep lines of communication open regarding the viability of promoting different artists. The counter argument to this was that creative types, including the marketing director, tended to thrive in less formal environments than existed near executive offices. Ultimately, the consensus from the marketing people in the group was that they would suffer the neckties if it facilitated the marketing department’s activities.

My stints in marketing departments seem much more straitlaced by comparison. I feel deprived. This was one of the places where the direct value of participation in the project to professional development started to coalesce. At conferences we talk about how to attract audiences to our theatres. What we don’t get a chance to share is how we have arranged our work environment to enhance interactions among staff members.

An observation that continued to be mentioned was that whatever arrangements and organizational culture emerged in the first few years would become the founding precedent for the next 40 years. It can’t be easy for the people at PACE to make these decisions with the awareness of the possible repercussions lingering at the edge of their thoughts.

Some details of this entry have been changed since original posting to comply with confidentiality agreements.

Why Haven’t We Ever Done This?

by:

Joe Patti

I spent the weekend in the Seattle area participating as a lead partner in the very first stages of a pilot program where emerging arts leaders provide input on the construction of Performing Arts Center-Eastside (PACE) in Bellevue, WA. I had noted my participation in an earlier entry if you would like a little more information.

I intend to spend the next few entries reflecting on the experience. However, since everyone hopes this program can be replicated for future construction, I am going to summarize the major activities in today’s entry. Anyone considering using the process during their own construction or major renovation project will have an easy reference to the basic outline.

I want to acknowledge and give a lot of credit for the creation of the program to PACE Associate Director, Dana Kernich. She brought the whole concept to Executive Director, John Haynes and then did a lot of the organizational work to make it happen. When I was advocating more professional development opportunities for the alumni of APAP’s Emerging Leadership Institute, this program barely hovered at the edge of my mind as something that might be possible.

Obviously, I also need to acknowledge John Haynes for embracing the idea and committing resources to it. It was not a cheap undertaking. PACE flew 10 of us out, housed us and fed us (and it wasn’t at Sizzler though we would have been happy for it). Haynes told me he still saw it as extremely economical. He could have spent the same amount on a week long consultant visit but he was getting 10 consultants committing themselves to providing feedback for about 3 more years.

Haynes also observed that while consultants and architects are absolutely invaluable to the construction of facilities, once the job is done they move on to the next job and aren’t involved in the experience of inhabiting and working in the space the way arts professionals like ourselves are. In this respect was expense worthwhile. (Lest anyone think they will be ignored, there have been and will continue to be discussions with artists who have experienced performing in many spaces.)

The Process

We started out with a tour of the region so that we could get a sense of the physical environment in which the PAC would operate. Traffic isn’t getting any better in the region especially with the likes of Microsoft and Google expanding their physical presence. When we returned from our tour, John Haynes gave us a briefing on the history, audience demographics, vision and financial issues for the organization.

After that we participated in a panel discussion on the Regional Arts Ecology attended by the Executive Directors of the Bellevue Philharmonic, Kirkland Performing Arts Center, Seattle Theatre Group and 4Culture. This was a very interesting session to me on a number of levels. First, I appreciated the thorough job PACE was doing in educating us. But also, while 4Culture is a funding organization and Bellevue Philharmonic will find a place to perform in PACE, the other two could easily find themselves competing with PACE for audiences and artists. They might all end up competing for funding. Their observations and answers were great in terms of providing outside parties’ view of the environment in which PACE would operate.

That evening we had dinner with the facility architects, Pfeiffer Partners. This was more of an informal meeting than any type of presentation.

The next morning began our “work day” where we started to provide feedback in the context of what we had learned. It had already been clear to me how important PACE viewed our participation given all the people they arranged for us to meet including having the architects come up from Los Angeles. But what really impressed upon me just how innovative and important this pilot program might be was the fact Alan Brown of Wolf Brown was there. Apparently John Haynes had mentioned the project to him and he asked if he could be present and observe.

The day started out with Mr. Brown discussing Cultural Participation. This was derived from the research he had done for the Major University Presenters on Assessing the Intrinsic Impact of Live Performance. I had gotten the audio from a session he and the other researchers had conducted at the APAP convention but I was still jotting down lots of notes. Perhaps more importantly, some of PACE’s board members were present and doing the same. Again, I will expound on this in later entries.

Then the architects conducted a design charrette discussing their philosophy for the facility as well as noting the way they had dealt with challenges and benefits of the physical location. One of the most helpful things in the discussion was the models they brought. One allowed us to remove each floor piece by piece and another was large enough to stick our heads into to get a sense of things.

At this point, everyone except the 10 lead partners left the room and we engaged in a brainstorming session on the design. Haynes asked us to limit ourselves to three areas since there were so many directions we could go- Assess how the building functioned as a workplace, how it facilitated the patron experience and how the “machine” of the building worked (i.e. can a dumpster be rolled outside and not have to go through the lobby)

When the allotted time expired we presented our thoughts to the architects, members of the building committee, Dana and John. As you might imagine a great deal of discussion followed. However, our observations appeared to be valuable to all involved since one of the architects asked why no one had ever done this sort of thing before. (Thus the title of this entry.)

After things wrapped up we went out for dinner with Alan Brown and all flew out the next morning. As I noted in my earlier entry on the project, this weekend was just the first stride in a three year journey. It merely provided the context for conversations and exchanges of information channeled through a blog entries and emails over the next three years. My intent is to reflect upon the experience this week and across the next few years. Even with the strictures of the confidentiality agreement, there are enough general observations about the process I can make to be valuable to others.

Media Using The Masses

by:

Joe Patti

It appears as if the mainstream media has gone from glaring at bloggers to embracing some user generated content, perhaps at the expense of their employees. I am beginning to suspect some outlets have realized they could tap in to people’s desire for 15 minutes of fame as long as things ran through an editor for quality control. About a year ago, I started seeing the press releases I sent to the arts editor appearing verbatim in the neighbor specific inserts of the newspaper. I would still get a calendar or photo listing in the paper proper and maybe even a feature story if I was lucky. I have had my releases appear verbatim in smaller weekly papers, but this was the first time it was happening in a major daily.

A little later a mechanism appeared on the newspaper website encouraging people to submit stories of their own. Then a heck of a lot of people were laid off at the paper. I don’t know if there was a casual relationship or not, but I began to wonder if my attempts at promoting my events was contributing to pink slips being issued.

Last night I saw a promo on television announcing a new program the station news department was starting involving citizen contributions. There was nothing on the website despite their encouragement to check it out for more information. I think it had something to do with weather. I wouldn’t be surprised if some point in the next five years they started soliciting people to submit video reports.

Last month Salon.com started Open Salon where they will actually pay people for creating content.

What does this mean for you?

Well first, people may expect more opportunities to interact and contribute in your events.

Second, you may never know when the newspaper critic is coming because it could be anyone in the audience and a totally different person from last time. On the other hand, if you have a popular show you may hear from 10 people who intend to review your show for the newspaper and want free tickets (and still have an unknown 11th person’s critique printed).

I also imagine that some artists will anticipate expectations and you may find the type of shows they create/offer for performance at your venue beginning to evolve. I have spoken about how people may not be content with the passive experience sitting quietly in a dark room watching a show any longer. As much as I expect audiences to demand more, I also expect artists to start to provide more. As always, some will do it better than others.

In the short term though the implications of media outlets using exactly what you send them are that you better be making a compelling case for attendance. No longer are you trying to convince a writer your event is worthy of a feature story or review and depending on them to conduct interviews and recast your event in an interesting manner. Now what you write has to do both these things. You may not have the alternative of writing two releases, one for the editor and one for publication as is. I have had an editor take a single press release, assign a reporter to follow up to generate a story and forward it to be printed verbatim by the newspaper. It happened at least three times last year.

If you don’t know how to start writing compelling entries, you may want to check out my entry here. Because Artsjournal.com has changed the way they address their archives, those links to Greg Sandow’s blog don’t work any more. However, if you go to the May 25 -June 15, 2005 entries on his blog, you can probably find them without too much effort.

What Can NCLB Do For The Arts?

by:

Joe Patti

It occurs to me that there is a lot of talk about how No Child Left Behind is eroding the arts in schools. Field trips and outreach programs are curtailed or eliminated. Arts classes disappear in favor of more instruction in test subjects. Recess time is likewise dwindling. (If you are wondering about the connection, I got my first black eye in 5th grade when we recreated the rumble scene from West Side Story. Kids still recreate cool scenes from musical theatre during recess don’t they?)

But it got me thinking, to be fair do the arts gain anything from NCLB? Lets face it, the arts were getting the short shrift in schools for a long time before NCLB. We claim that music classes help kids with math. Does math in turn help kids with music. Does a good foundation in math help visual artists understand scale, ratio and proportion better?

In terms of reading and writing, obviously the arts can benefit from people who have a high level of comprehension and ability to express themselves well. We can hope these things provide basis to transition from reading well to being well read and possessed of critical and analytical thinking skills. Trading out social and hard sciences to make room for more math, reading and writing may make these skills harder to acquire. If NCLB does cultivate higher quality students then it would certainly be a pleasure to see students enter college without the need for remediation.

There are a lot of people who don’t feel NCLB is going to produce a generally higher quality student which bodes poorly for every industry in the future. If you were going to fight to get the law changed, how would it be improved to benefit the arts? More arts exposure is a given, but what else do you fight for? An excellent artist really can’t develop in a vacuum only experiencing arts classes. And what if you are told arts classes are definitely off the table in this new law? How do you salvage things and make sure students gain the knowledge and discernment they need to be artists via other avenues? What’s more, artists shouldn’t have to operate in a vacuum either, what do you advocate for that will help students become appreciators and consumers of art as they proceed through life?