Arts Participation Tied To Education, Not Wealth

by:

Joe Patti

Some encouraging news coming from Pacific Standard in support of the growing trend to focus on participatory arts experiences over simple attendance. According to the results of a new study conducted in England,

“…most forms of arts participation are strongly correlated not with class, but rather with education. To his surprise, he found that in a large sample of the English population, those with higher incomes were actually less likely to be active participants in the arts.”

Let’s get it out of the way right at the beginning and acknowledge that arts participation may be more integral to the English education experience than the U.S. so this finding may not be completely applicable to the U.S.

Still, it is a factor to pay attention to when looking at the demographics of the people you are engaging and trying to engage. The findings are pretty captivating.

In other words, a certain percentage of people go to the opera in order to be seen, to impress their bosses (or in-laws), or because it’s what their friends and neighbors expect them to do. But if you are actually a member of the opera chorus, it’s probably because it feeds your soul.

[…]

Reeves found that “arts participation, unlike arts consumption and cultural engagement generally, is not closely associated with either social class or social status.”

Indeed, “those with higher incomes are less likely to be arts participants,” he writes, adding that this finding is unexpected and difficult to interpret. Perhaps, he speculates, those at the top tend to work longer hours, and have less free time to devote to creative pursuits.

However, Reeves found education was “a strong predictor of the likelihood of being an arts participant.” After adjusting for the influence of family background, he found that, compared to people who did not participate in higher education, those who had earned a degree were four to five times more likely to play a musical instrument, or be involved in painting, photography, or dance.

It is intriguing to think, even if just speculation, that the practice of providing art to be consumed may have been heavily influenced by the fact that those with the most money only had time to attend. Those who are highly educated, but not as affluent may have an interest in consuming, yet they have a stronger interest and availability in participation, but may feel convenient opportunities are lacking.

If you are in a community where everyone sings in a choir, but few attend a concert by touring artists, you may be witnessing this dynamic in action.

There has long been a criticism of a one size fits all approach to marketing, programming, development, etc., especially in terms of trying to replicate what another organization is doing. Now one needs to consider if an art for consumption model may be incompatible with their community as well.

Then there is this statement to think about:

In any event, the findings can serve as a rejoinder to those who argue the arts are strictly of interest to the elite—an assertion that implies the rich can fund these organizations themselves rather than asking taxpayers to help do so.

Despite the exciting prospects represented by this statement, what is still going to be a million dollar mystery question for most arts organizations is if you shift to providing a more participatory mode of arts experience, is there enough interest to support the organization?

Even though there is potentially a much wider scope of people to which to appeal, the knowledge really affluent people are most interested in arts consumption may deter change.

Advisory Board Functionality

by:

Joe Patti

I was curious to know how many people out there have advisory boards/committees that are not part of the governing board. If you have one, what has your experience been?

The reason I ask is because when I was at the recent Arts Midwest conference, a speaker advised that organizations not have a separate standing advisory committee for the simple reason that they will expect their advice to be implemented.

His general idea was that the governing board is in charge of the organization. They are (or should be) aware and responsible for all the repercussions of decisions that are made. An advisory board focuses on ideal outcomes but has no responsibility for what is involved in achieving those outcomes.  They are not likely to be aware of how their suggestions will tax the resources of the organization.

Yet, by providing them with an official seeming role that is called upon periodically, you create expectations about the influence the group will wield. Better that you solicit feedback from individuals at performances,  Rotary meetings, board meetings for other organization, at football games, etc.

If there is a need for a formal focus group or brainstorming session, the group should be assembled to apply their expertise to a specific topic (meeting state education standards, reaching under served communities) and then disbanded.

You might still contact any one you consult individually as follow up advice or to establish partnerships, etc.  It would be surprising if you didn’t. Most organizational challenges can’t be solved in a few afternoon meetings or on the buffet line.  There just shouldn’t be a standing group independent of the governing board.

It was also suggested that the temporary focus group be picked by the organization’s administration rather than by the governing board in order to avoid having an agenda or existing conflict within the board transferred to the group.

I know that some organizations use the Advisory Committee concept as a way to bolster their prestige, curry favor and funding by appointing celebrities, government officials and other notables to the committee. My impression is, this is largely a vanity appointment and few of these committees ever meet as a group.

Which is not to say that these individuals can’t offer valuable advice. Many certainly have great insight to offer and valuable connections which can benefit the organization. It’s just that they are probably solicited on an individual basis, much like as has been suggested.

Again, as this is a topic that doesn’t get discussed very often. I am curious to know how people have used this structure and if the groups, as a group, have proven to be an asset.

Improving The Artistic Palate

by:

Joe Patti

This past summer there was an article on Vice.com about award-winning chefs who have been interning or volunteering at other restaurants, farms and with food scientists in order to pick up new skills and deepen an understanding of their craft.

My first thoughts relating it to the arts was the ongoing debate about artists working for free for the exposure and experience and whether that is valuable or just exploitation. I held off writing about the article because I didn’t want to wade into that well-trodden subject.

I also thought about the fact that a fair number of established artists will continue to take classes to keep their skills fresh; will take on lower paying roles in order to stretch themselves; and will work with masters of related disciplines in order to pick up new skills. (Then there are those who only semi-willingly gain myriad skills by taking dozens of jobs that provide the flexibility to allow their artistic pursuits.)

There were a few concepts and ideas in the Vice article that could have relevance in instigating change in the arts.

The first is understanding and empathy for how the different parts of the business work. Says the chef interning at a bar with a plan to open one himself:

“I think I’d be a total hypocrite, not to mention foolish, to open a place that wasn’t indicative of my skillset. Also, how can you manage a place, manage personalities, if you don’t understand the product, the job, the work?” Paulin said.

“…I will surely be hiring people when I do open a bar … but nobody respects a boss that doesn’t understand the job.”

One idea that doesn’t get discussed directly right now is whether it is valuable for arts managers to have had experience in the disciplines they are overseeing.

In years past, organizations were founded by artists and others intimately involved in the creation of work for the organization before they became a leader. Today it is more common to have people with arts administration degrees who may or may not have practical experience in that discipline. Frequently, people from outside the arts field and non-profits in general, are brought in to lead organizations.

Has more been lost than gained in this practice? Can the contentious rounds of contract negotiations many orchestras have faced be related to these developments? I am not sure if anyone is tracking the career arcs of current arts leaders, but it would be interesting to know how the demographics have changed over the last 30+ years.

Then there is the opposite dynamic that has been getting some conversation lately–practitioners getting experience in the business side as administrators and entrepreneurs.

Despite all emphasis about practicing artists developing these skills, there aren’t too many training programs that include it in their curriculum, though that situation is improving.

I am also not aware of more than a handful (though I am sure more exist) of arts organizations that provide any sort of classes/workshops where associated artists who don’t intend to enter arts management can gain these skills.

The Vice article mentioned a two week intensive where chefs learn to strengthen their communication skills:

Cooknscribble.com is an online resource of food writing courses founded by O’Neill. “Chefs frequently enroll in these classes with a book, a blog or even merely menu- and press-release- writing in mind,” she said….

In the summers, O’Neill offers a two-week residential immersion course in Rensselaerville, New York. In this two week course, the scholars are basically thrown into a fast-paced editorial office. They write every day. They get instruction in recipe writing, food blogging, memoir, creative non-fiction, food news reporting—with additional emphasis placed in photography, videography, oral history and reporting skills.

“Chefs in particular respond to our mentor-style teaching model, our hands-on approach and the reality-based ‘action plans’ that we insist upon,” O’Neill said.

That sounds like a good model for an arts related training program.

Couple sentences later in the article talks about a chef who is losing his physical capacity to cook who wants to develop a way to communicate his knowledge and expertise. In the same sense, there is untapped capacity in retired arts professions that can be utilized to provide guidance through face to face and online interactions.

Granted, there has been an expected great exodus of non-profit executive directors for 10 years now that hasn’t emerged so maybe there aren’t as many retired administrators as I think. Not to mention, performing and visual artists never seem to stop creating. Still, I am sure more can be done that isn’t being done.

Is Anyone Really Reading This? Three Foundations Want To Know

by:

Joe Patti

A guest post today. Barry Hessenius asked if I would spread the word about study being conducted by the Knight Foundation, the Hewlett Foundation and WESTAF who are looking into the ways in which the non-profit arts field communicates.

They are seeking answers to many of the basic questions we all ask like, “Is anyone really reading any of this and is it useful to them?”

Those who complete the survey will be entered into a drawing for an Apple Watch and a separate drawing for a $500 cash award to your organization. Read on to learn more.


The Knight Foundation, the Hewlett Foundation and WESTAF are sponsoring a preliminary study on Communications within the nonprofit arts field, and have invited our members to join them by taking a brief national survey.

They want to make absolutely sure that the grantmaking community within our field is adequately represented in this survey.

This study seeks to gain valuable information on:

• How we communicate internally with each other
• How we communicate externally within the sector
• How we manage the growth in all communications
• What the impact is on our organizations of that growth in communications.

No one disputes that communication is at the core of every business, including the arts nonprofit sector. If we don’t communicate effectively success is problematic.

Oddly enough there has never been any comprehensive survey of how we in the nonprofit arts field communicate – internally or externally.

As a field, we have virtually no data at all as to:

• which means and methods we prefer to use to communicate,
• whether or not the means we do choose are effective,
• how we manage our communications
• where we get our information from, and
• which sources we trust.

Moreover, we have no information as to how we are coping with the dramatically increased information that flows from, and to, us on a daily basis.

Do you know if people read the reports, studies, and just general information you send them? Do they scan it or read it all, or do they ignore it if you are not one of their trusted sources?

Do you know if your staff considers the onslaught of information a positive or a negative in doing their jobs?

Do you know how many emails your staff deals with each day and how many hours a week they spend on different types of communications?

They have designed a basic, simple online survey that will give us all some base information on our communications behaviors, habits and perceptions.

The survey is 100% check off answers, with no open ended, narrative responses required or asked for.

It is completely anonymous and designed to take less than 20 minutes to complete.

While they cannot pay a fee nor provide a premium to every person / organization that takes the survey, they will, at the request of each survey responder, enter their name into a random drawing for an Apple Watch. We will also enter the name of the responder’s organization into a separate random drawing for a $500 cash award payable to that organization.

The survey seeks to establish a base line of data and information about communications within our sector, on which can be built further research. The aim is to
gain knowledge that will help us all to communicate more effectively, more efficiently and with a greater awareness of the issues and challenges inherent in all our communications decisions.

To that end they will disseminate as widely as possible the analysis of the results of the survey.
Here is the link: https://www.surveymonkey.com/r/Knight-Hewlett-Survey

The survey is open from September 28th to October 16th.