Home Page

Can You Care In An Unreasonable Way?

November 2, 2015

by:

Joe Patti

Seth Godin says he figures Apple computers reached their peak about three years ago.

Since then, we’ve seen:

Operating systems that aren’t faster or more reliable at running key apps, merely more like the iPhone…

Geniuses at the Genius Bar who are trained to use a manual and to triage, not to actually make things work better…

Software like Keynote, iMovie and iTunes that doesn’t get consistently better, but instead, serves other corporate goals. We don’t know the names of the people behind these products, because there isn’t a public, connected leader behind each of them, they’re anonymous bits of a corporate whole.

Compare this approach to the one taken by Nisus, the makers of my favorite word processor. An organization with a single-minded focus on making something that works, keeping a promise to users, not investors.

Mostly, a brand’s products begin to peak when no one seems to care. Sure, the organization ostensibly cares, but great tools and products and work require a person to care in an apparently unreasonable way.

If you are nodding your head in agreement upon recognizing that Apple’s achievements have sort of leveled out, stop a second and think about whether you are running things to make them better or just to triage and serve organizational goals.

When I read the sentence about the software not getting better but serving other corporate goals, Trevor O’Donnell’s posts about marketing reinforcing the arts organization’s image of themselves, rather than reinforcing the customer’s image of themselves having a good time, came to mind.

Obviously there is more involved with offering consistently better experiences to those who participate in the events and services you provide than good marketing. Good service, good marketing, good environment are all interdependent.

It is difficult to recognize issues that exist when you are close and involved with them which is why the Apple example is so useful. When we realize that some elements of a highly successful company have leveled off, it becomes a little easier to perceive parallels in our own operations.

The real challenge comes in the last sentence of Godin’s I quoted. What are the areas in which you and your staff can care in unreasonable ways?

What does that mean? What does it look like for your organization? Your customers can probably give you a hint if you ask (they may be already telling you, emphatically and unsolicited).

There may be people in your organization already invested in something with an unreasonable degree of care who are assets to your organization. It may not be necessary for everyone in your organization to all care about the same thing in order for you to be successful.

Given the number of hats worn by people in non-profit arts organizations, it would be a blessing if you had even a few employees that exhibited unreasonable care in different areas in a manner that was balanced within the organization and within themselves. (Trying to channel unreasonable care into all your areas of responsibility is likely to drive you crazy).

Audience Relations, Business Models, Marketing/PR

No Comments

You Want To Do Better, But Aren’t Sure How

October 28, 2015

by:

Joe Patti

A week ago I wrapped up my final post about the arts entrepreneurship training programs being developed in colleges and universities by pointing out that there was still the unmet need of artists who had already embarked on their careers.

I think the challenge faced by artists is summed up pretty well in the comments section of an article in The Guardian titled “Creating wealth: how artists can become inventive entrepreneurs”

Here is screenshot of the comments:

While there is a constant refrain that artists and arts organizations need to handle themselves in a more business-like manner, there aren’t a lot of sources of information and training that is tailored to the needs of creatives.

Wendy McLean’s comment is a reaction to the fact the story was framed as coming from members of the Guardian’s Small Business Network group, but when she went to sign up, the questions asked gave the impression it wasn’t really suited to her at all.

As the second commenter OddBodkin points out, any time you spend trying to distill lessons from generic information sources in order to discern what might be applicable to your situation, that is time you aren’t spending on your core creative focus.

It can be difficult to create a training program that is suited to artists. A regular schedule of classes may not work well for people with varying rehearsal and performance commitments that have them traveling all over a region or for artists who get so focused on creating they don’t look up until 11:00 pm.

Online resources that one can consult at their own pace can be very helpful, but guidance and clarification from a live person is just as valuable. Networks of colleagues can solve this problem, but frequently you simply don’t know what you don’t know.

I don’t have any clear cut solutions to suggest. You know I will share them when I find them.

There are good resources like Fractured Atlas that are revved and ready to help creative folks develop their careers.

I also want to put a plug in for ArtsHacker. (As you may know I am a contributor there.) While the site offers tips generated by the writers, it also solicits questions and problems readers for which readers would like solutions.

When the site opened about 11 months ago, I thought we would be fielding bunches of questions before long but there haven’t been too many. I know you all have burning questions you want answered, so get asking!

Art(ist) Education, Arts in an Age of Technology, Info You Can Use, Working In The Arts

No Comments

Throw A Big Fat Fake Wedding

October 27, 2015

by:

Joe Patti

A few weeks ago I read an article about how a company in Argentina is doing good business throwing fake weddings. Apparently most young people aren’t getting married or are only having civil ceremonies. Feeling that they missed out on participating in a big flashy wedding, people pay about $50 to attend a fake wedding.

The fake wedding company, Falsa Boda, contracts with real wedding locations, caterers and DJs to throw an all night party interspersed with dramatic vignettes.

If you think this sounds familiar, there is a popular environmental/interactive theater piece called Tony and Tina’s Wedding set at an Italian wedding and reception.

As the Argentina percolated in my mind, I realized this is a good general framework for arts organizations to engage the public in any number of activities. One of the things recent surveys conducted by the National Endowment for the Arts and Arts Midwest found was that people are interested in actively participating and creating rather than sitting statically in a dark room.

There is a lot of opportunity in a wedding scenario to have people create things like the invitations, dresses, centerpieces, flower arrangements, etc. Ceramics classes can make plates, vases, etc. You can get people to vote on meal choices, DJs, brides maid dresses, etc.

Some of these provide an opportunity to partner with local businesses. When you ask people to vote on meal choices, you could get caterers, restaurants and wineries together to create a tasting event that people pay to attend.

Awareness of these businesses is raised at a fun social occasion which creates a buzz for the culminating wedding event. It probably wouldn’t hurt if a result was thatbusiness owners viewed the arts organization as a valuable asset in the community.

To create additional buzz, many other preliminary events can be staged in the preceding months. For example, the “dress fitting” can be scheduled a month or so ahead of time at a local dress shop. The bride, family and bridesmaids introduce some plot points which continue at other preliminary events like the bachelor(ette) parties and don’t get resolved until the wedding. The public can show up at these events and watch the drama unfold (perhaps an ex-boyfriend comes to the fitting and declares his love…or the groom’s ex-girlfriend comes and denounces the bride).

While attendance at these preliminary events are free and open, it might be smart to schedule them at inconvenient times (Wednesday 4pm versus Saturday 4pm), in places with low capacity for spectators, or at unannounced pop-up occurrences (fight in the mall food court or diner) so that people have to query their friends on social media about what happened and swap theories about what might happen next.

Finally, a big plus is that the subject matter and format would definitely appeal to a younger audiences.

Taken at its most ambitious, this idea could take a lot of time, effort and money to plan. But it could also involve a collaboration between multiple arts organizations of different genres which could provide operational staff support and sites for plot points. (Bride and groom pick out music at a chamber orchestra concert. Contentious bidding for a piece of art at a museum or gallery for a wedding gift.)

A less ambitious itinerary could be pulled off by a smaller group with much of the drama unfolding on social media (hmm, when she said she is making pesto, is that the actor talking about her personal life or should I keep an eye on this tonight to see if a romantic dinner unfolds for her character?)

There is are a lot of possibilities to this general framework. It doesn’t have to necessarily be a wedding. You could have a spy drama unfold the same way and encourage the community to report any “secret” meetings they observed. Or you could dramatize the life of the newlyweds annually with a sped up timeline seeing their kids and grandkids grow up and get married over 15-20 years.

Whenever I read about how people want to participate rather than to sit quietly as a spectator, I always think about all the performing arts facilities that are essentially designed at great expense for people to sit and observe. The need to utilize the very expensive facility in the manner it was designed creates a disincentive to create interactions that stray too far from that situation.

What I like about this idea is that it provides for a main event (the wedding) to occur in a physical space where people sit and watch, but it isn’t necessary that it does. Meanwhile, people have had the opportunity to contribute and participate actively and will have a strong sense of ownership in the final outcome.

Arts in an Age of Technology, Audience Relations, General Musings, Terms and Ideas

No Comments

Where Arts And Creativity Have Been Part Of Long Term Solutions

October 26, 2015

by:

Joe Patti

I have recently started to become a little more vocal about one of my pet peeves about how the arts are viewed. It is no news to anyone that most career paths that involves pursuing a creative endeavor are dismissed out of hand in favor of a real job with real prospects.

I don’t have any illusions about arts careers being a difficult path to take. If anyone wants someone to help them combat fanciful notions people have about how they are different and will succeed where others have failed, I will be happy to help talk about the realities and the importance of the entrepreneurial mindset about which I spent all of last week writing.

What annoys me is that there is so little recognition by those who dismiss a creative career path that the group they dismiss are the first people called when a disaster strikes and there is a need to encourage people to donate to a relief effort. A couple weeks ago, This American Life had an ad agency suggest getting Lin-Manuel Miranda and the cast of Hamilton to do a TV ad to help offset the negative associations people have with Volkswagen.

All this being said, I think it is only fair to acknowledge that there are a lot of people out there that recognize the power of the arts to address social problems and make a long term commitment to embracing arts and creativity as part of their solution.

Last week on CityLab, Brentin Mock pointed out that a reduction in violence in the Bronx and New Orleans 40+ years ago were a result of people competing through creativity rather than physical force.

The subtitle of the piece reads, “Hip-hop dialed down street violence in the Bronx. New Orleans’ Mardi Gras Indian gangs made peace through craft. Why is culture such an underrated civic tool?”

The article doesn’t really address the reasons behind why culture is an underrated civic tool. It focuses more on how a peace meeting in the Bronx helped give rise to hop-hop culture and a similar effort inspired fanatical devotion to outdoing other groups in Mardi Gras parades resulting in more fingers stabbed by sewing needles than people stabbed with knives.

Essentially the article points out that it is the problems, not the enduring solutions that end up getting money. Despite the success of these programs in keeping the peace, little funding is directed to improve the communities in which they originated.

Another article I came across earlier this month in FastCompany drew attention to an artist who shutdown a freeway in Akron, OH and served dinner down the middle of the road to 500 people in an effort to bring the people of the city together.

When the freeway was originally built, it divided neighborhoods. Now the road is used less frequently and plans are to tear it down. The dinner was an effort to mobilize people to influence what will replace the space left vacated by the freeway.

“They’re shutting it down to traffic next year and opening it up to development, but there’s no concrete idea of what it will be—if it will be a park or whatever,” says Franks. “So this seemed like a very unique opportunity to help people reimagine this space.”

As people ate, they talked about the future of the area. They also just got to know people they otherwise may have never met. Franks spent a year working with volunteers from each neighborhood to plan the event and to bring 10 people from each neighborhood. The plates at the meal, designed to go home with each guest, were printed with favorite recipes from neighbors.

Granted, not really a solution that has been used long term, but it does seek to take advantage of a change to ameliorate what has long been an impediment.

The meal was a kick off event for the project which will continue by giving people toolkits to help them plan similar meals in their own communities. And lest you be skeptical about whether that many people might do it, there is already a sense of growing community in the city. Akron is the site of the PorchRokr Festival where homeowners give over their porches and front yards to concerts.

Advocacy, General Musings, State of the Arts

No Comments