Directing People To Restrooms Can Increase Visitor Satisfaction

Back in May I wrote about research Colleen Dilenschneider and the folks at IMPACTS derived from the National Awareness, Attitudes, and Usage Study regarding what factors help them to feel welcome.  Briefly, it was when they they saw themselves and stories/images relevant to them on the stage or on display as well as seeing staff, audience members, and marketing materials that reflected themselves and their community.

In mid-November, Dilenschneider and her team posted the results of responses about what made an experience dissatisfying and the role staff could play in mitigating those issues. (subscription required) They separate the dissatisfying issues out for exhibit and performing arts entities.

For exhibit based organizations, the top five issues were: customer service (e.g. rude staff), parking, onsite technology issues, access issues (eg. traffic), other cost factors (eg. non-admission costs). Admission costs came in sixth.

For performance based organizations, the top five issues were: Rude patrons/guests, customer service (eg rude staff), access issues (eg. traffic), restroom availability, ticket policies (subscriber priority/exclusivity).

I was somewhat surprised to see the subscriber priority/exclusivity as an issue. Not only haven’t I seen that come up as an issue before, with all the reports of declining subscription and ticket sales, I wouldn’t think people would feel subscribers were snatching up all the good seats versus the past. I would really love to get more information about this. I half wonder if cultural organizations are doing a better job of communicating subscription and subscription benefits in recent years and newer audiences who weren’t accustomed to attending performances with high subscription rates are noticing the same chunk of preferable seating is occupied for every performance across months. They may also conflate this disappointment with resellers snatching up all the seats for concerts.

While I said I was only listing the top five, there were a couple results further down the list that caught my eye. Seventh on the list was onsite technology issues (no wifi/slow wifi). For exhibit based organizations, onsite technology issues were related to inability to buy tickets onsite and difficult to use digital engagement tools which sounds like a combination of bad wifi and experience design.

The bad wifi complaint is an indication of people’s expectations. Especially in the context that the eighth issue for performance events is not being able to use your phone. To some extent bad wifi may be more of a feature than bug since performing arts venues often prefer people not use their phones. Allowing other people to use their phones was 15th on the list of factors that detracted from people’s satisfaction. Dilenschneider suggests that other people using their phones may also actually be part of the aggregate rude patron behavior category that appears at the top of the list.

The way staff mitigates the issues are what IMPACTS categorizes as “Personal Facilitated Experience” (PFE) (my emphasis):

A traditional museum cart experience can provide a PFE. A volunteer showing you to your seat at the theater can provide a PFE. An entryway greeter can provide a PFE. So can a stationed volunteer, a wayfinder, or even a particularly attentive clerk at a museum store. Personal Facilitated Experiences are often unexpected, and they are considered PFEs if a visitor is able to recall that interaction after their visit is over and identify it as meaningful to their experience.

Shows, talks, or tours – while certainly providing value to an overall experience – do not constitute a PFE, as the market considers PFEs powerful due to the personalized attention and one-on-one nature of the interaction. While these other types of encounters are an efficient way of interacting with groups and larger numbers of guests, they do not always provide the kind of personalized experience that leads to the steep increase in overall satisfaction that is the topic of this article.

As with many things, nuance is important. While tours are not perceived as PFE, a behind the scenes experience was the number one PFE giving satisfaction for exhibit based organizations followed by exhibit interpretation. I think it would be easy to categorize those things as tour-type activities but patrons perceive it differently. Complimentary admission for a revisit and complimentary gifts were the next most satisfying experiences for exhibit based entities.

For performing arts organizations cast interactions and behind the scenes experiences were at the top of the list followed by complimentary gift and wayfinding as specific experiences.

The article goes into some detail about what constitutes each of these experiences. Just for clarity, I did want to excerpt the explanation for two of them:

A complimentary gift or product need not be expensive, but instead provides a moment of personalized interaction or it may facilitate an experience. Remember the plastic wings that some of us kids received when we boarded a plane? That’s an example. Our Content Strategist, Bethany (who is also one of this article’s editors) has a sweet story about taking her firetruck-obsessed son to the Western Reserve Fire Museum and receiving a red plastic firefighter hat from a kind staff member. Her son loved the hat and wore it all day at the museum – and kept it until it broke nearly two years later! In this case, Bethany believes that her satisfaction increased even more than 2.5%, the average for a complimentary gift.

[…]

Behind-the-scenes experience … This need not include actually showing people a private room, giving a glimpse behind the stage, or providing special access to a private elevator for a guest who might need it…More often, this is perceived to be behind-the-scenes information. Unlike exhibit interpretation, wherein the content shared is perceived to be “on script,” a behind-the-scenes experience is perceived to be “off script.” These PFEs represent a moment wherein a guest feels that it’s their lucky day to come across this particular staff member willing to share information that seems as if it is not given to just anyone. Security guards at art museums often deliver among the most impactful PFEs of this type, as they are able to share behind-the-scenes stories with visitors…and many guests still don’t expect to have positive, personal interactions with these individuals.

Intricate Historic Valentines

I happened across an Aeon article earlier this month featuring a video by the Victoria and Albert Museum displaying and discussing Valentine’s Day. I thought folks might enjoy learning about this today.

Some of these cards are sweet, others are appropriately labeled “vinegar valentines” for their tart and sometimes nasty tone.

That said, the craftsmanship and intricacies of cuts that went into hand making these cards is entrancing. In one case the curator, Zorian Clayton, notes that they don’t use gloves when opening some of the cards because they are so fragile, you need the sensitivity of bare hands to be delicate enough.  He also shows off valentines made of ceramic.

At the 11:00 mark, Clayton discusses the secret meanings of flowers were attributed during the Victorian period.

Enrolled In Ones Work

Yesterday I cited a Seth Godin post about rethinking how we measure work productivity.  Around the same time he made a post along the same lines noting that while strictly following instructions might have been valuable in an economy that was focused on industrial manufacturing, the current economic model requires employees to be more autonomous and employ their own judgement.

He notes that when you did follow instructions, you were properly subordinate, but if you didn’t you were considered insubordinate. But obviously we don’t want to label people who are self-directed as insubordinate.

Complete subordination might have been the goal in an industrial setting. But now, it’s dangerous, expensive and inefficent. Because people close to the work know exactly what needs to be done.

The opposite of insubordination is now enrollment.

Someone who is enrolled in the journey doesn’t have to be told exactly what to do. Instead, given the goals, the tools and the culture, they will figure it out.

We have been seeing that those working in arts and culture have different expectations of their work environment. Some places have seen strikes, but many organizations started adjusting their work and rehearsal hours of their own accord. One of the most welcome developments of late was the revamping of apprenticeship and internship programs to add better payment terms and other benefits.

But there is still work to be done in the arts and culture work environment so Godin enjoining us to think in terms of enrollment can help reframe how the work of employees and contractors are perceived and treated.

Ouch! Non-Profit Board Structure Being Used As An Example Of What Not To Do

Tyler Cowen, the economist who write the Marginal Revolution blog linked to an interesting paper from 2014, Corporate Governance Without Shareholders: A Cautionary Lesson from Non-Profit Organizations Lesson from Non-Profit Organizations . The article basically says, as bad as some corporate board are, non-profit boards are worse.

The author, George W. Dent uses the example of non-profit boards to argue against corporate board governance models in which the board of directors is strong and the shareholder power is weak. As much as corporate boards of directors may prefer it if they weren’t beholden to shareholders, it is actually the shareholders holding the board accountable which ensures better governance.

But let me tell you, even though everything Dent says about the problems with non-profit boards has long been acknowledged, it is tough reading.

Under the theory of director primacy that pressure from short-termist shareholders wreaks havoc with long-term corporate planning, NPO boards (which are free of that pressure) should be models of prudent, far-sighted leadership. However, according to a virtually unanimous consensus of experts, this is not the case at all. NPO directors are generally uninformed and disengaged. “[B]oard members . . . are faulted for not knowing what is going on in their organizations and for not demonstrating much desire to find out.

Attendance at board meetings is often spotty and participation perfunctory.” The insignificance of the directors is even touted as a benefit of the job. “[S]ome boards actually encourage the disengagement they later lament: They promise prospective board members that there will be little work to do, in the hope that low expectations will attract more prospective board members.”

In analyzing why corporate board structure is better, Dent analyzes and discards corporate board members being paid and holding stock in the company as reasons why they perform better. He also notes that while non-profit boards fiduciary responsibility is only accountable to secretaries of state, corporate board members are very infrequently sued for improperly exercising their fiduciary responsibilities.

Ultimately, Dent settles on the fact that despite the hurdles they may face in doing so, corporate shareholders are able to exert influence over boards of directors to change policy. With non-profit organizations, the absence of shareholders means there is no possibility of doing so. He admits there are a lot of flaws with corporate forms of governance, but that the non-profit model “It does show, however, that freeing directors from shareholder control leads not to optimal governance, but to dysfunction.”

Now all this being said, I have seen bylaws for non-profits which have memberships where the members elect people to the board so there are some non-profit board structures which do have boards accountable to a larger group comparable to shareholders. I would be interested to know if anyone analyzed the effectiveness of non-profit boards elected by members vs. boards which are entirely self-perpetuating.

Studies Indicate Arts Degrees May Be Worth It

Recently on the NEA Quick Study podcast Sunil Iyengar, Director of Research and Analysis at the National Endowment for the Arts shared data that indicated getting an arts degree can be worth it for artists.   For the purpose of these studies, arts industries were defined as “motion picture, video industries, sound recording, architecture, design services, performing arts and related industries, museums, art galleries, historical sites and similar institutions.”

It will come as no surprise to anyone that the most recent employment data (from mid-Covid 2021) showed that people with undergraduate degrees in the arts had an unemployment rate of 7.5% vs the 4.3% rate for general undergraduate degree holders.

However, those who had arts degrees fared better than artists who didn’t have specialized arts degrees in both employment and earnings. (my emphasis)

“…artists who lack a college degree are more likely to be unemployed than those who do not. Also, artists without college degrees have lower average incomes than non-degree holders. Again, not surprising. We know that education is highly correlated with income for most types of worker. But then Woronkowicz finds that artists who have arts degrees have higher incomes on average than those with a non-arts bachelor’s degree. She also finds that artists with arts degrees are more likely than non-arts degree holders to work in an arts industry. This tells us perhaps that when it comes to occupations and industries, the arts are very similar to other fields of specialized knowledge in at least this respect. The pursuit of a degree in an arts field improves on average the career prospects of those who want to take a job in an arts industry and stick with it.

It should be noted that the data for these findings came from pre-Covid period of 2015-2019.

What I really found interesting were the results of interviews with early, mid, and late stage artists regarding how their network of relationships that helped advance their career opportunities fared during the pandemic. Most artists worked on maintaining existing relationships during the pandemic rather than working on developing new connections. What caught my eye was that early and late career artists indicated having problems maintaining or developing their connections.

My theory is that colleagues of those in the early stages hadn’t yet developed foundational relationships that were useful to themselves and others. Late career artists may have relationships with people who were retiring or leaving their positions resulting in a loss of a useful relationship for an artist.

Reading the following from the podcast transcript emphasized the importance of networking and resource sharing is to developing a career in the arts.

But as Skaggs observes, there were different implications of these findings across different career stages. She describes early career artists, those in their 20s, as being socially adrift during year one of the pandemic. They were finding a hard time building new connections with others in their field and even struggling to maintain their current professional relationships. They also tended to gravitate to social media and online communities to access resources that could solve real world problems like financial difficulties. But those connections didn’t seem to help necessarily in advancing their artistic careers as a whole.

More established artists, meanwhile, in their 30s through 50s, were generally better connected than were early career artists, and often use these long-standing ties to, quote, gather in person or discuss art, network and socialize. Not only were these artists better able to draw upon their networks for support and for progress in their careers, they also reciprocated the support by sharing resources within their own social and professional networks.

…and then late career artists, here defined as in their 60s or 70s, felt largely isolated in their work and personal lives, even though they seemed adept at using social media during the pandemic, according to Skaggs. They expressed concern about losing touch with their professional ties during the pandemic, yet they persisted in their careers and interestingly, Jo, this is the only age group the researchers found where the artists said they were, in her words, losing touch with existing professional connections that they had before the pandemic.

Yours Isn’t The Only Camera Recording Your Selfie

Perhaps it is just the availability of social media feeds and news aggregators to bring information to my attention, but it seems that art projects have been effective in bringing about social change. Certainly that the work is often magnifying an large shift in sentiment can certainly be a contributing factor.

For example, in my city an art project around a Confederate statue has resulted in it being moved. But just a year before the same group of county commissioners unanimously voted to reject a proposal to move it. A couple months ago, I wrote about a project by a Pittsburgh area artist which has lead to an investigation of discrimination in housing appraisals.

Now I have read an article about an artist’s projects about the prevalence of surveillance. While the work hasn’t resulted in any policy changes yet, the disquieting nature of this or similar work may lead to action in the near future.

As covered by Bloomberg, Belgian artist Dries Depoorter used publicly accessible livestream footage of cities around the world to place Instagram selfies into context. He used facial recognition software to find when the photos were being taken during the footage he recorded and then placed the image in a split screen with video of the people employing all sorts of techniques and artifice to get their shot.

For many viewers, the video — which comes from just 10 days of footage — says something more about the decay of online privacy than it does about social media superficiality.

“​​If this person can do this as an art piece, imagine what someone being paid by a big company can do with the same data, at scale, for purposes of making money, that won’t make a public tweet about it,” wrote software developer Juan Alvarado on Twitter.

Depoorter has done similar projects before, tapping into red light cameras to show people jaywalking. In another he grabbed and displayed the publicly available Facebook photos of everyone visiting museum exhibitions.

“I show the dangers of technology with my work,” he said over WhatsApp.

The artist declined to elaborate on those dangers, however, saying his main goal is to create art that speaks clearly for itself.

The Medium As Important As The Message When Asking For Help

Dan Pink shared a link to a study that was conducted on perceptions of the most effective way to ask others for help comparing face-to-face, audio/phone, video (ie Zoom), and text (SMS, Email).

Previous studies had found that in-person requests were much more effective than requests delivered through other media, (thirty-four times more effective than email in one study), but there had been few studies that included people’s perceptions of how much more effective in-person might be to mediated requests.

The authors conducted two studies. In the first, they had people make requests for help in-person, through audio channels, and video channels. Those asking for a favor made predictions about their ability to get a positive response.  In the second study, in-person was removed and email was added to audio and video channels as an option. (Interestingly, text messaging wasn’t included in the study.)

In both cases, study participants greatly underestimated what the difference the different media would be. They intuited that face-to-face (FtF) would be more successful than a video or audio request, but the margin was much greater than they predicted. Likewise, they intuited a request made over voice or video would be more effective than email, but again the degree was much greater than predicted.

Given the large differences we observed in the effectiveness of FtF compared to mediated requests, and rich media compared to email requests in our behavioral studies, these findings suggest that people fail to fully appreciate the value of asking for help in-person, or in lieu of this possibility, through the richest possible communication medium.

Something to think about as we approach the end of the year donation solicitation season. How we make our appeals may matter more than we think.

Now interestingly, Pink had preceded his tweet about the best way to ask people for a favor with a tweet on a study about the best way to thank people:

In that case, the medium doesn’t matter as much. Though the article he linked to talked about some unexpected nuances about how people engage in the process of expressing appreciation.

“…while people generally expect an in-person thank-you to be most impactful, what happened in reality was quite different: Sending a thank-you over text was almost as impactful as delivering the message in person. Additionally, texting may be especially well-suited for situations where we feel awkward or embarrassed about expressing our appreciation.”

[…]

Overall, video calls were just as beneficial as meeting in person. Texting was slightly less effective than video calling—it didn’t make people feel more connected and happy, while video calling did. However, participants who sent their thanks over text still experienced benefits: Texting boosted their well-being and reduced their loneliness compared to the people who wrote about celebrities.

[…]

The researchers found that how people expressed gratitude didn’t impact how happy they felt, or how meaningful the experience was to them—nor did it impact how happy they thought the recipient felt. However, people reported that thanking someone in person (as opposed to via text) was slightly more embarrassing.

But Why Do People Want More Diverse, Locally Focused Stories Told?

Last year (December 31, so technically) I had a post on Arts Hacker taking a look at the work LaPlaca Cohen and Slover Linett Audience Research had done interpreting the Covid edition of the CultureTrack survey through the lens of race and ethnicity.

My post focused on the findings which indicated an interest in having arts organizations offer more inclusive and community focused programming that reflect the stories and faces of everyone. There were some interesting findings about how some communities saw arts and cultural organizations as a trusted source of information whereas it was barely on the radar of other communities. Most everyone saw value beyond just fun and entertainment, though those characteristics are highly valued.

This greater emphasis placed by some BIPOC Americans on the social, civic, emotional, therapeutic, and creative-expression roles of cultural participation may help practitioners and funders think more broadly about service and relevance to communities of color during difficult times.

One thing I didn’t address in that post that stood out was a question the researchers raised about why people want a greater diversity of local stories told.

It reminded me that a lot of assumptions are made about the “why,” but no one has really sought out the answers in a deliberative way. The overall conclusion of the report was that the data raised a multitude of questions in need of study. (i.e. surprising Native American affinity for photography and strong digital consumption of classical music by Black/African-Americans.)

It’s worth reflecting on how a desire to celebrate one’s cultural heritage is connected to other desires; people who are interested in celebrating their cultural heritage are also more likely to want arts and culture organizations to feature “more diverse voices and faces,” focus more on local artists and the local community, and offer stories that reflect one’s life — all of which Americans of color are more likely to express than White Americans…Perhaps White Americans don’t think of arts and culture activities or sites as places to do that kind of celebrating — or perhaps they don’t recognize the extent to which some of those activities and sites do, in fact, celebrate and exemplify European cultural heritage. Might Multiracial Americans feel that their backgrounds and identities are too complex or nuanced to be celebrated in the arts? All of this begs for further research into why many people want more diversity, localness, and stories that reflect their experiences and whether they see those things as tied to their — or their community’s — cultural heritage

 

Plan For An Inclusive Post-Covid Cultural Experience

You’re Invited To My Pool For A Concert

I am sure a lot of people are wondering what other people are doing about performances as you plan for the day you can actually start again. Classicfm.com shared a number of images and videos of the way different venues have been spacing both musicians and audiences.

To me the most novel idea and location was a cello concert at the bottom of an empty pool in Germany. Are the acoustics of a pool conducive to the cello range?  There is another article with more pictures from other angles. The lane markers made for good spacing guides and the grade of the floor as it moved toward the shallow end helped with sightlines.

In Hong Kong, they had plexiglass between orchestra members, but in The Netherlands, they had empty seats and dividers to separate audience members.

There are a number of pictures of people arrayed in seating at social distance which may strike many as a bit depressing given the appearance of sparse attendance.

One image I found very striking was that of the London Mozart Players performing in a church. While there was no audience because they were video taping, when I saw all the musicians wearing vibrant red facemasks and bits of red clothing, my first thought was that they really made it work even spaced apart. Granted, some of that is due to good audio and video editing and the ability to zoom in close to the musicians, but for most of the video it is pretty clear everyone is spaced further apart than usual.

 

 

Reading Rebranding As “You Aren’t Wanted”

Last month you may have read a number of news stories about the Methodist church in Minnesota with declining attendance that decided to kick out all their old members so they could attract younger members. Except that wasn’t exactly what the church was doing. They just wanted to close the one church for about 18 months in order to do some renovations and rebrand it and were asking members to attend a sister church in the meantime.

The goal definitely was to attract a younger congregation and the new pastor would be about 30 years younger than the current pastor. It sounds like the renovations had the goal of creating spaces in which younger people felt comfortable worshiping.

Shifting all this to the context of arts organizations, there is an eternal conversation about attracting new, younger audiences. However, research shows, arts organizations are actually pretty good at attracting new audiences, but not too good at retaining them so they return with some consistency.

This story about closing and rebranding made me wonder if there is any value in doing so if it makes your organization look more welcoming to a broader range of the community. We know that one of the biggest barriers to participation for people who aren’t already doing so is not seeing themselves and their stories being depicted.

If you were going to pursue closing and rebranding in a similar manner, it would have to encompass more than just freshening up the physical plant with a renovation.  The type of programs the organization offered would need to be revised. Likely the way in which they were delivered might need to be changed. Staff would either need to be retrained and/or new staff hired to deliver on the promises the organization was making.

Is there a good chance that all of this might scare your existing audience away in the same way it is turning off the current congregation of the church? Yep, good chance of that.

In the past I cited a couple of Nina Simon’s talks about providing relevance to the people whom you hope to serve. While she talks about creating metaphorical new doors for people to enter, if you are doing a renovation, you might create physical ones. She notes that it may be difficult for long time supporters to understand that not everything that is being done now is for them, even if nothing has been subtracted to provide experiences for others.

As I wrote:

A new initiative may displace one of regular events. Instead of 10 things designed for you, you only get nine. For a lot of people even 1/10 of a change can result in them feeling the organization is no longer relevant to them. This may especially be true in the case of subscription holders. That one bad grape in ten ruins the value of the whole package.

In this situation it can be a little tricky to say, that’s okay you don’t need to come to that show, we have other discount configurations that may suit your needs. Not only might your delivery of that message be flawed and sound offensive, but even with perfect delivery, the patron may only hear “that’s okay you don’t need to come.”

Even if the new initiatives are additions and don’t displace any of the current offerings, patrons, donors, board members can still feel the organization is no longer the one they value, despite having lost nothing.

Reading the different stories about the church in Minnesota, I got the sense that the current congregants were hearing “that’s okay, you don’t need to come,” in the planned renewal of their church. While that may turn you off of considering making changes for fear of losing what you already have, consider that what you are already doing may be telling a lot more people who have never walked in your door or come once or twice, “that’s okay, you don’t need to come.”

Delivering Social Services At Libraries

Hat tip to Artsjournal.com which posted an NPR story about libraries that are bringing social workers on staff. The main reason is that libraries are serving the role as a community resource beyond a source of books. Libraries are increasingly a place for classes, after school activities, meetings as well as providing daytime shelter for homeless and unfortunately, those with drug addictions.

I served on the board of a library until about a year ago and there were frequent conversations regarding concerns about used needles and blood splatters in the restrooms. There were also debates about whether to stock Narcan and what the library’s liability might be if doses were administered. Just before I left the board, we were discussing signing a letter of agreement with social service agencies to provide services at some of the library branches.

The NPR story touches on these same issues facing the social workers at the libraries they profile. One of the benefits of having a social worker in a library is that it changes the dynamics of the traditional relationship people have with social services. Instead of people going to a government run office and waiting to petition for assistance, the social worker circulates among patrons, discusses services that are available and helps them connect with those services.

“I walk around and try to talk to people who might be experiencing homelessness. We never ask them directly, but I would just come up to them and say, ‘I don’t know if you’re aware there’s a social worker and there are social services here,’ ” she says. “Because of my role as a professional, clinical social worker, I can do assessments and determine if I need to provide extra support by linking them with community services such as clinics or mental health or for them to see a doctor.”

[…]

But Esguerra says the idea of bringing social workers into libraries isn’t just meant to help librarians; it encourages people in need to take advantage of the services the library-based social workers offer.

“Coming to the library is not attached with any stigma, unlike coming to, like, you know, other traditional settings,” she explains. “So public libraries really are the best places to reach out to the population and be effective at it.”

While not every arts organization serves groups that need this type of social service support, there may be other social support activities they can make available.  In some instances, they key may be to take the same approach as the social worker in the library. Instead of saying come here to receive these services with an eye to attracting larger groups of people, just have the services available in a low key way for those that do arrive.

During the summer there are a lot of free plays and concerts offered across the country. There may be people who show up whom an experienced eye could identify as potentially having a need for everything from food and medicine to help registering for school and getting school supplies. I am sure I am thinking too narrowly in terms of the type of support arts organizations might offer.

Then there is the approach from the other direction where arts organizations are present at social service and medical facilities. One of my favorite stories the project that put pop up art stations at a health clinic in Minneapolis.

 

Donors Can Gain From Giving Circles

I have written a few times about the way people are organizing themselves in Giving Circles. It seems like an interesting approach to philanthropy because it is social and communal the way some online giving platforms are, but just as personal and local as individual giving. In some ways, it actually inspires people to be much more involved and deliberate in their giving.

Via Non Profit Quarterly is a link to a Philly.com story that talks about those very factors.

“There is tremendous anxiety out there about social inequality and how stratified our society is. People want to do something about it,” says David Callahan, editor of the Inside Philanthropy news site.

“Giving circles create structure for people with shared values to learn about the causes they care about and support them while creating community.”

For members, the experience can be identity-changing.

[…]

The intentionality of the process — the vetting of proposals, visits to potential fundee’s sites, hours of thoughtful debate with passionate circle members in five separate committees — has changed Rothenberg’s self-perception.

“I used to think of myself as a donor,” says Rothenberg, who’d annually write checks to her college alma mater and give $50 gifts to this or that cause. “But I didn’t really know where the money went, or it felt like a drop in the bucket.

“Now I see myself as a philanthropist — I’m part of something bigger. I feel invested in the success of the nonprofits we support.”

Kinda Silly Use of Geofencing

I have written before about the ethics of geofencing since there are all sorts of questions raised about where data collection stops and stalking starts.

One of the uses I had suggested might occur was geofencing other arts and cultural organizations in your region and using the information about willingness to participate to present people with options at your organization. Which again, could also been seen as letting someone else do the hard work of attracting participation and then using geofencing to gather information about those who show up.

Last week I came across a pretty puzzling use of geofencing that almost seemed to be using the technology in the to send people to a competitor. Burger King was offering people one cent Whoppers…but to qualify, you have to be standing near a McDonalds.

Burger King geofenced McDonald’s locations so that when you use their app near a Mc Donald’s you can place an order for a Whopper and will be directed to the nearest Burger King.

Big question is obviously, why someone would make an extra effort drive away from a McDonalds they just took time to get close to?

Then of course there is the fact that BK has 6600 locations. McDonalds has 14,000. Which means there is a fair chance you will actually be closer to another McDonalds than a Burger King restaurant and possibly pass it on the way to the Burger King.

This seems like the type of promotion geared toward people who already prefer Burger King over McDonalds rather than something that will attract new people to Burger King.

While art and cultural organizations might be accused of running promotions that reinforce their relationship with existing audiences even as they say they are seeking new ones, I can’t think of a practice that makes people go through such absurd lengths as stopping just short of the threshold of an alternative option to redeem it.

But if you can think of one, I would love to hear it.

Building Housing With A Museum At The Center

Almost by chance I came across a piece on Shelterforce from about two years ago relating how turning a community room in Harlem housing community into a gallery lead to the intentional inclusion of galleries and museums in future construction. As they learned about how people used and gathered around the spaces, subsequent construction increasingly focused on arts and educational spaces. The most recent project in 2015 essentially built the housing around a museum.

This was all very intriguing as I have never heard of a housing construction project being planned around a staffed arts & culture space.

Back in the late 90s, Ana-Ofelia Rodriguez, the director of community affairs for Broadway Housing Communities (BHC) decided to turn a community room into a gallery.

Artists would set up their displays at night, and before Rodriguez could enter the building the next morning, she says tenants had critiques for her of the work that had been installed. “We realized that it had to be a permanent fixture because it had a kind of healing property. It made people talk to one another—they didn’t have to like the art, but they were talking and looking forward to the next artist,” she said.

That first effort, The Rio Gallery, was one of the first galleries in North Harlem and is still thriving today. It is visited by both residents of the housing community and people those from greater neighborhood and beyond.

The success of that gallery lead BHC to include a gallery and pre-school in the construction of the next project completed in 2003.

Seeing how the inclusion of galleries and instruction spaces was encouraging greater interaction internally and externally between residents and the larger community, the 2015 completion of The Sugar Hill Project included both the Sugar Hill Museum Preschool and the Sugar Hill Children’s Museum of Art & Storytelling.

The museum features art exhibitions by Harlem and northern Manhattan artists, and its programs are designed “to nurture the curiosity, creativity, and cognition of children ages 3 to 8,” with a heavy emphasis on storytelling.

[…]

With the museum’s target audience of children ages 3 to 8, “the programming should engage both adults and children,” says Baxter. She notes that Charlene Melville, now BHC’s education director, works with museum staff to develop new methodology to engage adults. “Some parents are more familiar with engaging in play and art-making, and some are not. It’s about being flexible and creating lots of diverse opportunities—including through music and storytelling,” Baxter says.

There is probably a lot in this story that runs counter to beliefs about those most interested and willing to participate in creative activities.

There is also probably a lot in this story about how influential elements that are the intentional focus of a community can be in the lives of the residents.

View of Ancient History From Someone Who Played In The Ruins

Ceci Dadisman recently tweeted a PRI piece about University of Pennsylvania Museum of Archaeology and Anthropology hiring Iraqi and Syrian refugees to act as tour guides in their Middle East galleries. This is in part an effort to help draw connections between ancient civilizations and the cultures of those living in those same places today.

One of the guides talks about how he played soccer in the ruins of the ancient city of Ur and it wasn’t until he grew up that he gained a sense of the enormity of the history that occurred beneath his feet.

The museum’s education director said the guides provide knowledge and context that he and other staff simply couldn’t provide.

“At some point in almost every tour somebody will say, ‘What about today? Do they still eat these things today?’ Or, ‘Is this place still a place people go?’ And I’m like, ‘I don’t know. I can’t answer your question.'”

The guides can also engage in more nuanced conversation on issues of theft of antiquities by colonial occupiers versus the intentional and collateral destruction of historic sites by conflicts throughout the Middle East

When I see stories like this, I am reminded of the museum scene at the start of the Black Panther movie and wonder if efforts like this are coincidence, intentional, or subtly influenced by the movie and similar discussions about acquisition and ownership of cultural artifacts.

Earlier this month Non Profit Quarterly wrote about how the Metropolitan Museum of Art had placed Native American art in its American wing. In the past Native American art exhibits had been placed in African, Oceania or Americas wings. NPQ says it was only due to the insistence of a donor that the art was placed in the wing of its country of origin.

“That is hard to hear—that it was the requirement of a donor that enabled a long-overdue shift away from a colonialist positioning so exclusionary that Native Americans were relegated more easily to galleries devoted primarily to other nations.”

These stories may give rise to some conflicted feelings as we struggle with long held practices. But these stories are also part of a growing recognition that for some there is value in perspectives that aren’t necessarily informed by highly educated study of topics. For example, not long ago I wrote about Jawnty tours at the Barnes Collection in Philadelphia which were being led by a range of community leaders, comic book store owners and artists.

Are Church Planting Techniques Suited To The Arts?

I was recently listening to an episode of This American Life on church planting and found it a little strange to be listening to people use venture capitalist terminology to describe efforts to build new worship communities as “target the unchurched.”

Reporter Eric Mennel mentions attending a conference where the conversation is

“…about “kingdom return on investment.” Or “evangelistic networking” is one I’ve read, or “corporate renewal dynamics.”

“Launch” is a big word that they use in both worlds. They talk about “launch Sundays” and “launch budgets” in church planting. And the framing of what they’re doing is in business terms, right?

As I continued to listen, they started to mention that these efforts were heavily bankrolled by established churches,

So a lot of the startup capital comes from the biggest denominations. The Southern Baptists– they spend tens of millions of dollars a year on church planting. But a lot of church plants actually get their funding directly from megachurches– established churches that have thousands of members.

That got me thinking that you don’t see many large arts organizations doing something similar where they provide seed funding to enable more nimble arts organizations to go out to target the un-artsed.”

It wasn’t long ago that Nina Simon made a similar point about church planting and the arts on her blog.

Perhaps I should have known there would be parallels with the arts because This American Life titled the episode, “If You Build It, Will They Come?” evoking the “Field of Dreams” mentality we have been urged to abandon.

However, what I really found fascinating was the parallels between the problems one church planter had with diversifying the demographics of church planting and those of arts organizations trying to do the same thing with their program participants.

This American Life (TAL) spoke to Watson Jones III who became really excited by the church planting model, but noticed that pretty much everyone at this church planting conferences was Caucasian. The TAL reporters confirmed that most church planting happens in gentrifying or affluent urban neighborhoods or suburbs.

Jones felt things were wide open for planting churches in urban neighborhoods for people of color.  As I referenced before,  there is some surprising infrastructure for church planters. Jones got training in budgeting, fundraising, creating a business plan and mission statement for his church, plus an 18 month residency at a church plant site. He ended up landing about $100,000/year funding for three years to support his planting efforts.

They ended up doing a lot of things arts organizations do when trying to attract new audiences– handing out flyers and candy on the streets trying to get people to attend gatherings at homes, coffee houses and other non-traditional venues.

While the non-traditional worship services at funky, cool locations are pretty much the core identity of the church planting process that helps attract new members, it had the opposite effect for communities of color.

Watson Jones

….And one lady told me– she said, you guys are a cult. You call me when you get a church. Especially, I think, among black people, the more out of the box or avant garde you are, the less likely you are to be trusted.

Theologically, we say all day long, the church is the people of God. The people in your city, in your neighborhood, does not understand church apart from a building, a preacher, a choir or a praise team, and something that looks like a church service, period.

[…]

AJ Smith

Yeah. I mean, we were going to be the people who were out there on the streets, pastors who were very much present with the people. And that’s how we’ll grow the church. That didn’t work.

As I am listening to all this, I can’t but help think about how this is literally out of Nina Simon’s TEDx Talk on the Art of Relevance.

I mean look at this still. If you can’t see the stenciled sign on the bottom of the slide she is showing, it says “House of Worship In A Den of Sin.”

Nina uses this picture to discuss how some people will see this as a welcoming  place and others will see it as scary.

These guys trying to plant a church are running into a similar situation where the lack of a formal building and familiar experience was an impediment to people’s willingness to commit to this fledgling church. (Unfortunately, even when they did get a physical place in which to hold services, they had problems attracting a consistent group.)

This podcast provides many things to think about regarding the efforts of arts organizations to diversify the groups they serve. The foremost of which may be whether the design and execution of impromptu experiences in non-traditional spaces reflect affluent Caucasian ideals about what outreach efforts to those underserved by the arts looks like and subsequently serve to largely appeal to a similar demographic.

Diverse Faces In Spaces Does Not Equal Diversity

You know I am a sucker for fun and interesting ideas for arts organization so I read Danielle Jackson’s recent piece on Artsy, Art Spaces Can Bridge Social Divides—But First You Need to Know Your Neighbor, with some interest.

Jackson makes a good observation about the appearance of involving  and engaging diverse members of a community vs. the practice of engaging those diverse members. (my emphasis)

However, just as sitting in a diverse crowd at a baseball game doesn’t necessarily create social bridges, merely standing around at an art opening together isn’t social bridging, either. For these bridges to truly form, an exchange of conversation and ideas is vital. Most importantly, it cannot happen successfully when one group is thought of as irrelevant. And though bridging may entail making resources available to those who need it, it is not the same as charity. You give and you take; it is not one-directional.

We claim credit on grant reports for counting new and different faces entering our venues, but we may not have created any sort of new, authentic connection with those people.

Jackson writes about an event she attended at Bronx River Art Center where people got to smack away at pinatas created by over 20 artists.  Tell me you don’t want to steal this idea or adapt it to your own purposes.

The organizers, artists Blanka Amezkua and Ronny Quevedo, made sure the event took place later in the evening so that local people with jobs could attend. Not only were there artists of different races present at a time when so many openings were attended by self-segregating crowds, but the room was alive with cousins and uncles and grandparents from the neighborhood, who came despite it being in the dead of winter, just after New Year’s Day. I marvelled as everyone took turns handing off the bats to one another,  joyously breaking open the piñatas together.

Jackson also relates some steps her organization, Bronx Documentary Center, has taken to solicit gain insight and act as a connector in their local community,

For example, during an exhibition on Mexican photographers chronicling American life, the gallery created a working group of “community curators” culled from local Mexican-American organizations, who provided context and feedback on how the photographs might be presented.

And during an installation of an exhibition examining the war in Iraq, it came to the BDC’s attention that one of the soldiers who discovered Saddam Hussein in hiding lived within walking distance from the gallery. This might have presented an opportunity to organize a public program highlighting how global issues hit close to home. However, since he struggled with anxiety related to PTSD, we invited him to participate in a way that would feel most comfortable to him: by having a quiet meeting in the gallery with the Marine and the journalists behind the exhibition, all of whom had also spent significant time in Iraq.

I appreciated her use of the Iraq veteran as an illustration regarding how an initial instinct about the way an installation ties to the local community may not be sensitive to the needs of the community members. While the quiet meeting she described may not have had as wide reaching an influence in the community as a public program, it sounds like it was probably a meaningful experience for those that were involved.

There are other examples in her article about ways to ford social divides, some as simple as lending snow shovels and folding chairs and it worth a full read for those ideas.

The Battle Against Ticket Brokers Inflating Prices Has Been Waged For Over A Century

I re-discovered an interesting story I had nearly forgotten about.

You may be grateful when you go around with posters for your event and businesses agree to display them for free. At one time in NYC, Broadway theaters would give merchants tickets in exchange for displaying posters. That practice contributed to a precursor of the famous TKTS booth in Times Square where one can purchase discounted tickets.

Apparently in 1894 tobacconist Joseph Leblang started taking tickets he got, as well as those he collected from other shopkeepers, and sold them at a steeply discounted rate.  While the shows may have initially been upset by him re-selling tickets he got for free, he was selling so much that the theaters began to send their surplus to him.

Today it’s known as The Broadway League, but in 1905 it was called the Producing Managers’ Association and Leblang’s relationship with them rotated between adoration and contempt. Most Broadway producers were personal friends of Leblang, but loathed his business model, which they charged lessened the value of their product. They made a number of attempts to run Leblang out of the business, but as Leblang went on to save a number of Broadway shows from closure he became an integral part of the Broadway show landscape.

Interestingly, both Leblang and the Producing Managers’ Association disliked ticket brokers because they contributed to ticket speculation which alienated audiences. It just goes to show how long the effort to stop ticket brokers from reselling tickets at sky high prices has been going on. Leblang was just beginning to see success with a plan to limit their impact when he died.

As Ken Davenport wrote in The Producer’s Perspective,

Joe took something that was handed to him, and turned it into a business. At the same time, he revolutionized an industry.

The irony is that a zillion other shop owners were given those free tickets. They all could have done the same thing. They all could have made that money . . . and more importantly . . . made that significant impact.

Opportunities are out there. You just have to keep your eyes open, and then act on them.

Is Anyone Playing With Classics Anymore?

Does anyone know of a show, comic book, cartoon series, etc that is injecting classic literature/music/art, etc in a similar manner that Bugs Bunny cartoons had classical music soundtracks?

Every so often someone mentions how Carl Stalling injected classical music under the Warner Brothers cartoons. Or as in the case of classics like the Rabbit of Seville and What’s Opera Doc, did their own interpretations of opera.

While people mention the cartoons frequently, I don’t recall anyone asking why there isn’t anyone clever enough to do something similar today.

Some years ago, I wrote about how Donald Duck comics sell 250,000 copies a week in Germany where the Disney icon is adored far more than in the US. Donald is much more erudite in Germany. According to the Wall Street Journal, thanks to translator Ericka Fuchs who references German culture,

He was a bird of arts and letters, and many Germans credit him with having initiated them into the language of the literary classics. The German comics are peppered with fancy quotations. In one story Donald’s nephews steal famous lines from Friedrich Schiller’s play “William Tell”; Donald garbles a classic Schiller poem, “The Bell,” in another. Other lines are straight out of Goethe, Hölderlin and even Wagner (whose words are put in the mouth of a singing cat). The great books later sounded like old friends when readers encountered them at school. As the German Donald points out, “Reading is educational! We learn so much from the works of our poets and thinkers.”

When I was younger, I used to read Classics Illustrated which adapted literature into comic book form. More recently, I have read manga/manhua books and seen anime based on historic events and classical literature of Japan and China. While they aren’t completely true to the source material, (nor was Bugs Bunny, after all), they are relatively popular and introduce readers and viewers to the basic people and dynamics in an engaging way. Obviously it can be done and be well received.

Other than TNT’s loose adaptation of William Shakespeare’s lift, I can’t think of any current attempt in this vein, but perhaps I am nothing thinking and looking broadly enough. To clarify, I am thinking more about ongoing, long term efforts to use content rather than attempts to revive and/or reinterpret a single piece of content on Broadway or in a movie.

Do Differences Still Impede Collective Action?

I am off at the Arts Midwest conference this week, but as always have prepared some entries to cover my absence.

I thought it would be appropriate to revisit part of a report that was issued after the 2008 National Performing Arts Convention.  (I took a more extensive look at the report back in 2009. Some of the discussions are dated with the passage of time.)

The convention was attended by representatives of theatre, dance, choral and instrumental music disciplines, including those respective service organizations.  In assessing the opportunities for cross-disciplinary collective action, the report found that differences in language and culture were potential impediments.

Nearly 10 years later, I wonder if people still feel this is the case or have things developed to the point that the different disciplines can join in a more united front.

Were these really significant impediments to action at all and the will is simply lacking?

…our team observed frequent and obvious disconnects between the language and culture of each discipline. The dress and demeanor of the different service organization membership was a continual point of discussion in our evening debriefing sessions, and were often heard used as shorthand by one discipline to describe another (“take time to talk to the suits,” said one theater leader to a TCG convening, when referring to symphony professionals).

Some of the difference was in rites and rituals: from the morning sing-alongs of Chorus America to the jackets and ties of League members, to the frequent and genuine hugs among Dance/USA members, to the casual and collegial atmosphere of TCG sessions.

Other differences, which manifested in more subtle ways, shed light on the deep underlying assumptions and values held by the respective disciplines. The team noticed, for example, that the word “professional” was perceived in a variety of ways in mixed-discipline caucus sessions. For many participants, “professional” staff and leadership was an indicator of high-quality arts organizations, and an obvious goal for any arts institutions. Several members of Chorus America, however, bristled at the presumption that professional staff was a metric of artistic quality, as they held deep pride in their organizations, which were run by volunteers.

[….]

Catalysts note the need for basic fluency in the business models and challenges of other disciplines. Says one leader, “Being an executive director is an incredibly lonely job because you’re the only person in your community who has this set of challenges. You build your network. I talk a lot with the heads of other performing arts organizations here [from other disciplines], and it’s all right, but oftentimes when we talk I’m spending the whole time explaining the whole story so they can understand. As opposed to sitting with somebody who’s in a different community, you can start the sentence and oftentimes that person can finish your sentence for you.”

Pronouncing Citizenship

Here is a cool tidbit for the 4th of July.

A friend of mine owns a business that provides the International Phonetic Alphabet (IPA) pronunciations and translations for operas and Latin masses. So if you need to sing an aria but don’t speak Italian, German, French, etc, you can purchase a guide to the correct pronunciation and literal translation of the work from him.

What I never really thought about is that people who don’t speak English also need help singing songs in that language as well.

This week, my friend posted about how the US State Department had contacted him back in 2013 to get the IPA pronunciation for the “Star Spangled Banner” and “Pledge of Allegiance” so that immigrants seeking naturalization would have help with both.

Like the rest of us, they are left on their own to wrestle with the vocal range of the national anthem.

 

Problems With Non-Profit Work Environment Pushed Into Greater View

This morning, The Atlantic published a story about The Plight of the Overworked Nonprofit Employee that addresses the conflict non-profits face between paying employees well and devoting funds to services.

While this is not a new conversation at all for those of us in the non-profit sector, it isn’t one that is often discussed in the general media. It is good to see the topic getting out there.

The main impetus for this story seems to be the concern many non-profits feel over the new Department of Labor wage rules which won’t allow companies, including non-profits, to classify employees as exempt from overtime payment rules.

Anyone making less than $47,476 salary a year will be eligible for overtime if they work more than 40 hours a week.

The article notes that many non-profit organizations depend heavily on staff classified as exempt to work overtime in order to achieve their missions. They point out the dichotomy “…between the values that many nonprofits hold and the way they treat their own staffs.”

I felt like the article did a good job of illustrating the tension between wanting to do good in communities with limited funding that often has strings attached and the fact that low salaries and long hours often mean employees are only slightly less stressed than the people they serve.

It is one thing to feel indignant upon reading about the double-standard that exists (my emphasis):

Strangely, though nonprofits are increasingly expected to perform like businesses, they do not get the same leeway in funding that government-contracted businesses do. They don’t have nearly the bargaining power of big corporations, or the ability to raise costs for their products and services, because of tight controls on grant funding. “D.C. is full of millionaires who contract with government in the defense field, and they make a killing, and yet if you’re a nonprofit, chances are you aren’t getting the full amount of funding to cover the cost of the services required,” Iliff said. “Can you imagine Lockheed Martin or Boeing putting up with a government contract that didn’t allow for overhead?”

But when you read about how people who assist those experiencing trauma can’t afford to get help dealing with their own trauma, there is a greater sense of urgency that the environment needs to change:

When Roberts arrived, the battered woman clung to her and asked her to listen to a recording of the sounds of fighting and of the woman screaming and crying. Roberts joined her in prayer, helped her move her things to a new apartment, went back to the agency, locked herself in the bathroom, and sobbed. On days like that, Roberts wanted to get therapy, but knew that she couldn’t afford it. “If I had gotten paid for all the hours I was working, even at my base rate, I would have jumped at the opportunity to seek care to make sense of what I’ve experienced on the job,” Roberts says. “But I wasn’t making enough to pay for anything more than my basic needs.”

It should be noted that the Ms. Roberts’ employer forbids people to work overtime, but there was an organizational culture that dissuaded people to take time off or flex their time when the demands of the job went past 5 pm.

As I read the article, there seemed to be a slight subtext suggesting that the new labor laws may force a lot of the issues into the light and lead to reformation. Once non-profits tell government agencies and other funders they can no longer legally accomplish the same things for the old levels of funding, then long overdue decisions will have to be made.

The new salary rules eliminate the margins that allowed non-profits to try to do more with less. While it may be a relief when non-profit employees finally begin to get paid and scheduled appropriately, the communities those non-profit organizations serve may suffer a great deal more before the reality of the situation is acknowledged and appropriate steps are taken.

Flyover, USA, Broadway Needs You!

One of the reasons why I like reading Broadway producer Ken Davenport’s blog, The Producer’s Perspective, is that like a lot of non-profit arts managers, (though he isn’t one), he is constantly asking how the experience of attending a Broadway show can be made better.

It may interest you to learn that this examination extends to the national tours of  Broadway shows. Back in March, he took a look at a study the Broadway League did on the demographics of people who attend Broadway touring performances.

It may come as no surprise that audiences for the tours are older, whiter and trend more slightly more female than audiences on Broadway. Among his insights that caught my eye were the following:

 

    • In the 2013-2014 season, Broadway shows touring across North America drew 13.8 million attendances.  (NOTE FROM KEN:  Broadway saw only 12.21 million attendees.  The Road Audience is 13% larger than the Broadway Audience.  Now do you see how important The Road is?)

[…]

    • The most commonly cited sources for show selection (other than being part of the subscription) were: the music, personal recommendation, Tony Awards and articles written about the show.  (NOTE FROM KEN:  This is all the same as in NYC, with a little less dependency on advertising, because shows aren’t in these towns long enough to have big advertising budgets.  Want to be big on The Road?  You better be big in NY first.)
    • The reported influence of Tony Awards in deciding to see a show continued to grow.  Twenty-four percent of respondents said that Tony Awards or nominations were a reason they attended the show, compared in 8% in the 2005-2006 season.

[…]

    • Theatregoers said that the most effective type of advertising was an email from the show or presenter.  (NOTE FROM KEN:  I’ve said it before and I’ll say it again.  Everyone should look to double their email list every year.)

[…]

    • Advance sales to single-ticket buyers have been steadily increasing over the past 10 years.Thirty-eight percent of respondents said that different performance times would encourage more frequent attendance.

He makes many other observations, but these were most interesting to me in terms of providing some insight into how best to promote performances to audiences.

In his commentary on the study’s final finding, he suggests touring productions may be important to the health of shows on Broadway by getting people interested in visiting NYC.

    • Thirty percent of respondents said they made a visit to New York City in the past year.  Of those, 81% attended a Broadway show while in town.  (NOTE FROM KEN:  And this is the stat I was looking for.  81%.  That’s huge.  Like 3.35 million huge.)

For me, the last stat is what says it all.  See a lot of people think Broadway begets The Road.  But I think we should focus on the reverse.  See, it’s much easier for a person in Dallas to see a show in Dallas, rather than NYC, right?  So perhaps Broadway would benefit from encouraging Dallas citizens to see shows in Dallas first, before trying to sell them Broadway.  Get them to buy into what’s close to them, what’s easy for them, and they’ll work their way up to Broadway.

In a different post last week, Davenport noted the importance of touring to Broadway productions. The economics of touring is different from mounting a production on Broadway. While no one knows if a Broadway show will recoup its investment, a tour nearly always does. However, you have to have invested in the Broadway production to have the opportunity to invest in the tour.

Davenport questions why people loudly announce when a Broadway show recoups, but never announce when a tour does. He suggests the following reasons:

Is it because National Tours have an unbelievably high recoupment rate?… So since it’s more of a “given,” do we just not think it’s special enough to put out there?

Or are we afraid of putting it out there for the public for fear of getting the attention of unions and vendors who want a bigger piece? (If so, I think we have plenty of losses on Broadway to point to that balance the equation.)

Or are we afraid of putting it out there because the Presenters of the tours might be losing money, while the tours themselves are making money?

That final point resonates a bit with me. Due to the economics of our region and a mission to make attendance affordable, we lose much more on a sold out Broadway show than we do on a chamber music concert with 1/3 of the seats filled.

Setting that aside, it is very interesting to learn just how important venues in the fly over country between the coasts are to the continued economic well-being of productions in NYC.  As it is, looking at the cast bios for these shows, they are certainly dependent on artists migrating from those parts of the country to NYC in order to mount the Broadway productions and tours.

Blog On Short Hiatus

I am feeling rather poorly today and have had some difficulties typing straight. I am going to take a break for Christmas and pick back up in a week on January 29.

Best wishes to all for joyous and relaxing holidays.

High and Low Brow In A Cultural Garden of Eden

We are often told that at one time Shakespeare bridged the gap between high and low culture and classical music composers were the rock stars of their time, pandering to popular taste. These statements generally imply there once existed a cultural garden of Eden where no one knew they were supposed to sit quietly until Wagner asked for the lights to be turned off. I am always interested to read researched accounts of what conditions were actually like at the time.

I was intrigued by a recent essay on Pacific Standard by Noah Berlatsky about how the divide between high and low culture developed. At one time, material like Shakespeare was enjoyed and valued by people from all walks of life.

In Philadelphia, Levine writes, there were 65 Shakespeare performances in the single year of 1835.

It wasn’t just Philadelphia either, as Tocqueville testified: “There is hardly a pioneer’s hut that does not contain a few odd volumes of Shakespeare.” Levine writes that even illiterate men, like the famous scout Jim Bridger, would have Shakespeare read to them so they could memorize passages. In San Francisco, following the opening of the Jenny Lind Theater in 1850, “Miners … swarmed from the gambling saloons and cheap fandango houses to see Hamlet and Lear.” If the miners couldn’t come to the big city, Shakespeare came to them; major Shakespearean actors like Edwin Booth traveled out to mining camps where they acted from cobbled together stages.

However, a garden of Eden state of innocence didn’t necessarily exist. The way people experienced Shakespeare differed. There were those who valued pure Shakespeare for its sophistication and mastery of language. Others enjoyed wild adaptations that changed the endings, added ribald humor and mixed and matched plot and character, “Just as studios feel comfortable reworking stories about Spider-Man or Batman ad infinitum…”

“And over time, the intellectual elitists won; Shakespeare was purged of his pop associations, and became an elite pleasure.

This was in part because of changes in technology and preference—the growth of literacy, for example, ironically sapped the oral culture in which Shakespeare performance and recitation had been so natural. But the sacralization of Shakespeare was also, Levine says, pushed along by highbrow critics and patrons, who wrote against lowbrow theater-going habits, and created venues where Shakespeare was presented seriously, without melodramatic advertisements or farces.”

According to Berlatsky, some times the clashes between high and low brow were quite violent with mobs being fired upon by militia. Makes the effort to remove the intimidation factor associated with arts events seem relatively easy by comparison. While the situation obviously calmed down, the result was that high and low culture stopped communicating with each other and ultimately progressed to a point where they were unable to comprehend/tolerate what the other enjoyed.

Berlatsky notes a view expressed by Lawrence Levine that high and low culture began to converge once again in the 1980s. Berlatsky cites the example of

“directors like Quentin Tarantino, David Lynch, and the Coen Brothers slide cheerfully from art to genre and back again, sometimes in the same scene; on television, high-quality shows like Game of Thrones and Mad Men deliberately tackle serious issues in the format of serial melodrama.”

Depending on your opinion of these directors and shows, there is cause for optimism that our society is gradually mending the rifts that developed.

Ain’t Nobody Made Up Nothin

With the 4th of July just past, I am reminded that as bad as we may things are these days, the United States as served as an exemplar other people have sought to emulate.

I use that as a really weak pretext and segue to recall a video I posted some years back of an excerpt from the documentary Detours – An Experimental Dance Collaboration.

As I posted, the documentary:

alternates between B-Boy and dance/movements that preceded and inspired them from ethnic dancing, martial arts and films. Some of the sources have been obvious, but it was intriguing to see some of the more obscure origins of some of the moves.

While B-Boy dance has always been impressive to watch, viewing this video segment has increased it in my estimation as integrating that which is best of human physical expression.

Be warned there Strong Language in Interview Section at Start and End. But I think the guy at the start says it best when he notes no one has made up a single new move, “All we are doing is manifesting shit at a different time.”

About 4 years after Detours came out, Kirby Ferguson released his excellent series, Everything’s A Remix which delves into the concept a bit deeper.

Never A Better Time To Write To The Future You

Seven years ago, I experienced something of a convergence of events.

Not long after I finished reading Peter Drucker’s Managing Oneself in which he says,

“Whenever you make a key decision or take a key action, write down what you expect will happen. Nine or 12 months later, compare the actual results with your expectations,”

.

I heard about a service that will deliver notes to your future self.

I didn’t use it at the time, but now that I am seven years wiser, I can see a lot more value in Drucker’s suggestion.

Beware Starry Eyed Assumptions

I will be traveling abroad for the next couple weeks, but as I am wont to do on these occasions, I have prepared a retrospective of some interesting entries from the blog archives.

Back in April 2007 Drew McManus and I had an interesting crossblog conversation with Bill Harris of Facilitated Systems about how you really need to be careful about the assumptions you make regarding the results of studies.

In this particular case, it was in regard to some results found in a Knight Foundation study that at first blush might lead you to believe people who participated in music lessons as kids were more apt to attend performances when they grew up.

That ain’t necessarily the case. Read the comments on my post as well as those on the entry Bill made.

What Will Make You Stop?

While I am at the Arts Presenters conference this week, there is sure to be many discussions about how to attract and retain audiences for arts programming.

Back in 2007 I took umbrage with the famous “Pearls Before Breakfast experiment” where Joshua Bell played violin in a Washington DC Metro station and only earned $32.

My objection was that the whole situation was artificially manufactured to make the general public look like uncultured philistines. The fact that busking is prohibited in the Metro and the reporter had to essentially cajole the transit folks into breaking the rules was only the most obvious sign of this in my mind.

However, there was something I wondered and continue to be curious about:

Sure there have been performances in malls and outdoor areas before, but has anyone thought to study before what it is that gets people to stop? It is easy enough to perform with no specific expectation of how many will stop and another to measure the who, what, when, why and how of getting people to sincerely do so. The answers may comprise the basis for the next method of presenting performances.

In some of the discussion forums I link to in my post, there is a musician who confessed they would have been one of those who walked on by because the setting wouldn’t allow him to enjoy the experience.

So the question remains, what factors are important in getting people to stop and take the time to watch awhile? What would it take to get you to stop and watch a music/dance/spoken performance?

Do Arts Really Need A Tax Status Of Their Own?

Today is the 150th anniversary of the Emancipation Proclamation. If you saw Spielberg’s movie, Lincoln, you will know that there were many concerns about the legality of trying to make the proclamation stick, especially upon reunification of the country, which necessitated the adoption of the 13th Amendment to ensure the abolition of slavery.

The movie actually reminded me a lot of an episode of The West Wing where legislative wrangling was set against the backdrop of a president’s daily national and personal concerns. Either the job hasn’t changed a lot in 150 years or Spielberg was presenting the story in a familiar context.

Let me state clearly from the outset I don’t want to equate slavery with non-profit art organizations. The anniversary and the relationship between the proclamation and 13th amendment is just a convenient excuse to revisit a topic.

The concept that a situation only had tenuous legal support has parallels in the non-profit status most arts organizations enjoy. There is no mention of arts organizations in the 501 c 3 tax code. I made note of this in an open letter post to President Obama on the occasion of his inauguration four years ago.

In that post I asked the president to help the non-profit arts sector by providing a specific, better designed tax structure in which arts organizations can operate. Thinking back I wondered if that was still necessary given the continued emergence of the L3C model, B corporations and the crowd funding/investing options allowed by the JOBS Act.

Don’t get me wrong, none of these options are well suited to arts organizations. I just started wondering if the arts are really best served if the government legislates a specific structure within which they must operate. Experimentation with planned organizational expiration may do more to cultivate viable, community/situation specific models than asking for one to be legislated.

Having arts organizations making common cause with for-profit corporations and other interests to advance laws and regulations they mutually favor may do more to raise the profile of arts organizations in general than had the arts groups worked among themselves to carve out something specific to the arts sector.

Just something to think about at the start of a new year and a new presidential term since many ideas and opportunities have emerged since the last one.

Note To Email Subscribers

Quick note to those who subscribe by email. Due to the uncertain future of Feedburner given Google’s waning support of the service, I have decided to use a WordPress based subscription process.

You can subscribe by entering your email address in the “Subscribe Via Email” box on the right side of the blog home page, hitting submit and following the instruction in a verification email that will be sent to you.

To those subscribers I emailed yesterday regarding this change, I apologize for sending your email addresses in the clear. I had created a group in my email program thinking it would suppress the individual email information. I didn’t realize it had not until after the email was sent.

I was dismayed that someone took immediate advantage of the situation to send a solicitation. Again, I apologize.

I will be monitoring the subscriber list for the next month or so and deactivating duplicate subscriptions on Feedburner so that you don’t receive double notifications of posts. Please let me know if I inadvertently miss your address.

Thanks to all of you for following me for so many years and I hope you will continue to do so in the future.

 

Headbanging With Saruman

I had heard something about Christopher Lee creating a heavy metal album about Charlemagne a little while back so I went searching for more information. Sure enough, I found an article about a project the actor has undertaken to create an album of symphonic metal about the Holy Roman Emperor from which he is a direct descendant.

There is more information on the project at Charlemagne: By The Sword and the Cross. The album isn’t released until March 15, but you can listen to some samples here.

It isn’t screaming 80s Heavy Metal. That would be a little too much to hope from an 87 old. The Charlemagne snippets sound more like Broadway than heavy metal. One of the samples is actually labeled as a rehearsal for the stage musical. Though Lee apparently has collaborated with the metal group Manowar. You gotta give it up for a guy who will make a foray into metal at that age.

Much as I am a Lord of the Rings fan and liked his role in the Star Wars saga, I hate to admit the songs didn’t really excite me. I didn’t think it was very good Broadway type material much less metal. But if his star power leads to some people learning and perhaps remembering some history along the way, I can’t complain too much.

Holiday Break, Sort Of

I am taking a semi break from posting this week. I have been asked to review a book so I am devoting some time to reading it right now. I am also working on some housekeeping issues for the blog. There are some rough spots that developed when I moved the blog over to Inside the Arts last year. I have been whittling away at them over the months but am trying to make a push for the home stretch this week.

I plan to be back to my regularly schedule by January 4.

Hope you have a Happy and Prosperous New Year

Next Time, Ravel On Tabla

I went to see Bela Fleck, Zakir Hussain and Edgar Meyer perform with the Honolulu Symphony this weekend. I had heard an interview with Zakir Hussain about the project on PRI’s The World a week or so earlier and was intrigued by the description of the project. (There is another interview and video here. Scroll down a little.) When I saw they were coming to a concert hall near me, I hopped on the computer to order tickets.

It was really a wonderful performance and a lot of fun. There were some encounters I had and some comments I overheard that were illuminating to me. Most of them weren’t really about the Honolulu Symphony in particular. From what I have heard they are pretty much industry wide practices.

Actually, the first incident I never expected and I don’t think had any reflection on the symphony or industry at all. The first half of the program was Mendelssohn’s Symphony No. 4 in A, Op. 90. Apparently there was more than just coughing going on during the piece because as soon as I exited the door into the side hall, I walked into two guys arguing. One suggested they take it outside and the other moved outside. The first guy’s girlfriend restrained him from going outside. I don’t know how that developed so quickly except the second guy said something about having a skin condition so maybe he was scratching a lot during the performance.

Maybe Mendelssohn just inspires violence. That final movement was played a little more energetically than I anticipated.

Anyway, having avoided a scuffle, I made my way to the Italian ice line. A group near me was talking about the performance and one person wondered where Messrs. Fleck, Hussain and Meyer were. He was a Fleck fan and came specifically to see him perform. From the way he spoke, he thought he was coming to a Bela Fleck concert where the symphony was contracted to back him rather than Fleck being the symphony’s invited performer.

Had you visited the website, you might get the impression the guest artists were performing first from the way the information was ordered. (see below)

fleck screen grab

A woman in the party noted the program listed the Mendelssohn first but she thought the trio would be participating in that piece.

I have to confess made similar assumptions. Even though the order in the program was reversed from the website, the trio’s names were listed so prominently, for a moment I thought maybe they were playing in the Mendelssohn. Then I began to wonder if there had been enough time for them to rehearse with the symphony to do a credible job. (Well, if I am really being truthful, I thought they were going to be playing Ravel. If you notice there is a Ravel quote on the screen capture above I had it in my head I might get to hear Bolero interpreted on the tabla, banjo and double base. You gotta admit that could be cool. )

Then I remembered something I had read on a blog this past spring/summer. I thought it was either an entry or a comment on one of my Inside the Arts compadres blogs, but I couldn’t find it. (Happily link to it if someone points it out.) In any case, someone wrote something to the effect that the common practice of Pops concerts was to make you sit through classical to get to the featured pops artist.

In any case, the people I was standing near didn’t sound as if they felt they had been hoodwinked, but did sound a little mystified about the experience. I am sure their concerns were forgotten in the second half of the evening. I am hardly an expert on the music, but I found the piece Meyer wrote for their three instruments very engaging. They played a couple more pieces, did their bows and then came back for four encores.

It was a conversation I overheard walking out to the parking lot that I hoped was not widely held. The people behind me pondered if the orchestra musicians might be angry about the recent financial difficulties because they were so stiff and emotionless compared to the guest artists which one woman described as looking as if they were having fun. One of her companions suggested the orchestra musicians were probably required to maintain a discipline like soldiers.

I imagine that isn’t too far from the truth. Bela Fleck nodded his head and mouthed the tabla beats as Hussain played and exchanged a look with Meyer that seemed to say “he is kicking butt.” Hussain grooved out while Fleck was playing. (Meyer was profile to me so I couldn’t see what he was doing as well.) Having an entire orchestra exhibiting their individual reactions to a performance is likely to get distracting if the focus is supposed to be on the music.

During the performance, I had some interesting conversations with the woman next to me. I think she thought I had some sort of expertise in classical music or at least the attendance experience because I correctly guessed that the people lined awkwardly along the edge of the stage and the walls of the seating area were there to perform “The Star Spangled Banner.”

She told me the best place to sleep was in the orchestra hall. I suggested that it was an expensive undertaking to spend so much only to sleep and it might be better to buy music. She told me she could never experience the quality she was that night because she didn’t have an expensive stereo system.

I don’t know that she actually slept, but she did spend the first half with her eyes closed and her hand across them. I can’t imagine she comprises a significant untapped niche for orchestras. For me the encounter just proved that we can never entirely understand the nuances that provide people with enjoyment while attending events.

Near the end of the performance, everyone rose to give Messrs. Fleck, Hussain and Meyer a standing ovation. I didn’t stand because I was pretty sure they weren’t done yet and had held some great stuff in reserve. My new friend turned and asked, “Wasn’t that good enough for you to stand?” When they were done, and don’t get me wrong they did confirm my suspicions, I felt a little obligated by her earlier question to stand and make a comment that now I was ready to stand.

I felt a little insincere doing it. I generally have no problem keeping my seat and clapping enthusiastically while the world rises around me. But I have never had anyone looking to me for leadership and confirmation. In retrospect, I am not sure if they deserved it or I just succumbed to the pressure.

Is The Shift Coming?

Back in 2004, I made an entry on an interview then TCG President Ben Cameron gave on Smart City. In the interview, he talks about a book in which the “the authors noted that historically when there is war, technological change and a shift in rural-urban demographics (Civil War, Depression-WW II, etc) the tendency for the American people is to alter the social compact.”

Given the economic upheaval these days, there seems a possibility of another shift so revisiting the entry seemed in order

So Do They Learn From You

One of the articles I loved reading was a Fast Company story about how a Duke University professor takes his class to NYC for a semester to learn the lessons the arts have to teach about leadership. What makes me appreciate the story so much is that the class is a business class. Long has it been said the arts need to learn from business so I think we can all appreciate the reciprocity. Check out my entry for a quick summary and my reflections.

Ballet That Revvs Your Motor

On the question of dumbing down the arts, one entry sticks out in my mind- Ballet of the Speedway. Roanoke Ballet Theatre presented NASCAR Ballet five years ago. I had a number of conversation with arts managers over this–whether it is pandering or a frank acknowledgment that the arts must serve their community. I am still not sure I have a definitive sense of where I stand on this.

Still Wondering How We Got Into This Mess

One entry I have consistently linked back to over the past 5 years is a summary I did of John Kreidler’s “Leverage Lost: The Nonprofit Arts in the Post-Ford Era.” Kreidler’s piece provides a great history of how the example of the Ford Foundation shaped the way the current model of funding of non-profits emerged.

Read my reflections in How Did We Get Into This Mess and maybe you will want to take the time to read Kreidler’s longer piece.

Keeping The Passion Alive While I am Away

Because the conversation on my last entry has been so active, I have been reluctant to make any more entries and remove it from the top of the page. The fact that I was making entry sized responses contributed to the lack of additional material as well.

Now that things have calmed down, I am on vacation and don’t have time to write much. I don’t want things to settle too much in my absence so I am providing a link to some of my “best of” entries. The first, appropriately enough entitled “Rousing Passion.”

Neill Archer Roan gave a speech, unfortunately no longer available on line, where he talked about his experiences presenting Bach’s St. John’s Passion and the complications surrounding the work’s perceived anti-Semitism.

There is a lot to think about.

Enjoy!

http://www.insidethearts.com/buttsintheseats/2005/04/19/rousing-passion/

Waxing Philosophical With Donald Duck

Apparently Donald Duck is to German philosophy and culture what Bugs Bunny and Looney Tunes was to classical music. According to a Wall Street Journal piece, Donald Duck comic sell close to 250,000 copies a week in Germany. A monthly Donald Duck special sells 40,000 copies primarily to adults. Where Carl Stalling injected classical music into Bugs Bunny cartoons, Erika Fuchs spent over 50 years injecting German literature and philosophy into her German translations of the Disney icon. (my emphasis)

Dr. Fuchs’s Donald was no ordinary comic creation. He was a bird of arts and letters, and many Germans credit him with having initiated them into the language of the literary classics. The German comics are peppered with fancy quotations. In one story Donald’s nephews steal famous lines from Friedrich Schiller’s play “William Tell”; Donald garbles a classic Schiller poem, “The Bell,” in another. Other lines are straight out of Goethe, Hölderlin and even Wagner (whose words are put in the mouth of a singing cat). The great books later sounded like old friends when readers encountered them at school. As the German Donald points out, “Reading is educational! We learn so much from the works of our poets and thinkers.”

One of my first blog entries was about using comic books to promote the value of the arts. I am thinking that may still be a good idea given the influence Fuchs and Stallings works have had in making great works familiar and accessible to audiences. Americans for the Arts seems to have already picked up on that. Their last round of “Arts, Ask for More” television commercials featured characters from Disney’s Little Eisensteins.

Some of my earliest introductions to classics of literature were Classics Illustrated. I also remember reading religious comic books about Bible stories and Johnny Cash’s fall and return from grace. While waiting for the bus in a library during the winter, I read up on the life of Crispus Attucks and Harriet Tubman. I am sure interest and understanding could be generated in Shakespeare, Moliere, Bach, Mozart, Ansel Adams and Dada if someone did a good job of it.

Anyone with a visual arts background want to apply for an NEA grant? (Of course, nice cartoon videos to post on YouTube might be cool so actors and musicians are needed, too!)

Demand Based Pricing

Earlier this week Drew McManus talked about the problems with Demand Based Pricing. By some coincidence, I had posed a question about that very subject to the Performing Arts Administrators group on LinkedIn just before Christmas. The next day I caught the article by David Sharp that Drew linked to on that very subject so I cited it on the LinkedIn as well.

The discussion received a handful of responses, some from people who feel the practice of demand pricing has been successful for them. One person says a theatre at which his company will be performing starts at one price and then increases when a certain number of tickets have sold. Another says her company sets a premium on orchestra level aisle seats and then also starts raising prices when a threshold for each price section is passed.

The practice that piqued my curiosity, among some others, came from a gentleman who stated they offer the best discounts to the best customers and that the “Net revenue per ticket has increased without raising ticket prices.” Someone beat me to the question about how they tracked and applied the discount. I am partial to this approach because it rewards loyalty and can be used to build a relationship with people. Raising the prices as the seating fills only encourages people to order early but not necessarily often. Unfortunately, we haven’t received an answer yet.

I assume if some people have started experimenting with demand based pricing, a fair number of you have at least flirted and experimented with the concept. I would really be interested in learning about various initiatives others have used, especially in regard to successes and pitfalls one may have encountered.

BTW- If you are interested in speaking with people who have already started experimenting with these pricing structures, join the LinkedIn group. None of those who commented have anonymous aliases. I just avoided mentioning their names in the hope readers will be driven by curiosity to join and contribute to the discussion.

Lasting Influence of Superlative Volunteers

Late last week, I received news that a superlative volunteer at an organization I was once employed had died. The news shocked everyone given that she was only in her mid-fifties. Even though I no longer work at the organization, I wanted to use the forum of my blog to do honor to her on the day of her wake to acknowledge the place she had in my life and so many others.

Beverly Dodge was not, to my knowledge, related in any way to Geraldine R. Dodge but on a local level she contributed as much to the arts in her community as the Dodge Foundation. She proved the adage about there being no small roles, only small people. Even in the most passive sense, people’s lives connected with her’s. Her family had a long history in the small town where she lived. One of the staff of my former employer lives in the house Bev grew up in. Although the general store which Bev’s parents once owned closed for a number of years after their deaths, the woman who bought it kept the Dodge name in acknowledgment of it’s history in the town.

She never married but she did have many children. For many years she hosted Japanese exchange students for a year in high school. Some of them returned to live with her when they came back to the U.S. for college. I never heard any of them call her anything but Mom. A couple even brought boyfriends back from Japan to meet Bev.

Bev was the volunteer coordinator at the local hospital and was a primary force in the community fair the hospital held every year. She had a real service orientation in her life. In addition to volunteering for Appel Farm, where I worked, she was active in her church. A couple years ago for her 50th birthday she asked that instead of buying gifts, attendees bring cash that would be donated to Heifer International, an organization that buys livestock, birds and plants to enable people to feed and support themselves.

Of course, she also volunteered for Appel Farm and was the primary hospitality entity that interacted with many groups. For small groups, I took care of hospitality needs but when it came multiple groups or larger events, she was the go to person. She was highly organized, attentive, resourceful and calm in the face of frantic or demanding artists. These are all crucial traits for a hospitality person to have. But she was also patient in the face of long periods of down time and that is something I haven’t found in a volunteer since.

There is a hurry up and wait element in some presenting situations. There is a rush to get everything set up correctly and get food set out and coffee made. Then when the artist arrives there are bus drivers to run to hotels, clothes to be pressed and ironed. But then, you wait….and wait…and wait some more. This is a sign that everything is okay in most cases. People who haven’t done this before feel like they are useless. They have been asked to come in six hours before the curtain. There was a lot to do and now, there is nothing.

But they aren’t useless. I have a lot run around to check on. Other volunteers to meet. Security people to check on. Artists and technicians whose progress I need to monitor. It is a great relief to me that I don’t have to worry about making coffee, icing down more water, running unanticipated errands. When all the little quick jobs aren’t being done, they add up. It’s isn’t just the jobs themselves, it is wiping up the loose coffee grounds, throwing away used plates and crumpled napkins to maintain a pleasant appearance in the green room. Done all at once these things take a lot of time you may not have if you are dealing with thousands of other details.

It is tough to find someone who recognizes that like Bev did and who plans to bring a book and knitting to do. She would introduce herself, quietly withdraw into a corner and then step forward when it was apparent that there was a need. If having good front of house staff is crucial to audience relations, good hospitality staff is crucial to making the performers comfortable, happy and prepared to put on a great show.

There were also occasions where she would have the artists over her house for dinner. It wasn’t terribly often. A lot of people are wary about ending up obligated to remain in the same room as a potentially overbearing fan. But there are a couple people who took a chance or heard good things who welcomed the opportunity for a home cooked meal in the middle of a lengthy tour. Those who didn’t eat at her house became her friend and engaged in lively chatter with her. Even those artists who tended to be reclusive and reserved warmed up to her –or at least what passed for warming up in the context of their normal behavior.

One of the biggest hospitality services Bev provided was during our annual outdoor music festival. Having deep roots in the area, Bev had a lot of cousins. Some of them helped us out on other events, but pretty much all of them got pulled in to the Festival. Fortunately, Bev was sweet tempered because it could have gone badly for us if we got on her bad side. As it was, there was a wedding in the family on the same day as the festival one year and we lost the half of the family that felt closer to the bride than the other half. (Though loyalty still ran high as some of them skipped out of the reception to come to the festival.) I am hoping with her death one of her trusted lieutenants will take charge of the area.

If you have ever volunteered on a music festival, you may know that it can be difficult to get one of the more prestigious assignments. In some cases, this is good because you want trusted, tested people on the crew. The problem with some places is that the crews become very insular and political in a less than constructive way. We tried to prevent this from developing through the general low key environment we cultivated and the process by which people could volunteer. Given we were trying to get 500 volunteers a day, we did depend on crew chiefs to do a lot of the recruitment, but we also introduced people we were trying to develop as future leaders so there was always new blood.

I tell you this to illustrate the trust we had in Bev when I say we never worried about this happening in the artist hospitality area. Part of it I think was due to the fact that she and many of the people she recruited were much more involved with the organization on a year round basis. Even though she was the volunteer coordinator at the hospital, she drew on very few of them. As many cousins as she had in the area, it wasn’t all family either. Many of them lived locally and I guess intuitively understood what we needed from them—and then they would go an extra mile.

I mean, I would take 12-14 artist riders and make a shopping list. We would fill up three flatbed carts at Sam’s Club and then three vehicles to get it all back to the office. Then we engaged a caterer to make food for the artists and volunteers. The amount of food Bev and her cousins brought themselves, you would think we were scheming to starve the performers. There were pots and pots of stuff they had been making for weeks. And Bev would have copies of all the riders so she could make sure to set aside any special requests specific groups had so she knew exactly what I was getting.

Other than being concerned about breaking an overloaded axle on the drive back from Sam’s Club, we never had to worry about artist hospitality on Festival day. Bev would borrow tables from the Ladies Auxiliary and get the room set up days in advance. All we had to do is pile up the food we bought, the stuff to eat it off of and provide plenty of trash bags to haul it away.

I know that there were other people who were involved in organizing the details on festival day. They know the process Bev used. They know the list of things to be done. Even though I am gone, I am still worried about what this year’s festival will bring. At the very least, there will be a lot of rechecking to make sure nothing Bev usually does has been overlooked.

In the near term, as the holidays approach, her absence will be felt keenly. Every year she would get a humongous tree for her living room and invite family and friends to decorate it. I lived half a block away so I would always go. I would also help undecorate it. There were a lot fewer people at that party. The decorating party was a tradition for many people. People would drive in from hours away and renew friendships with those they met at last year’s party.

Bev has been on my mind a number of times since I left Appel Farm. Some times it was wishing she was volunteering for me at the time. Other times it was just wondering how she was doing. Other times it was thinking that I should send some of the Japanese snacks so readily available here but not as much in South Jersey to her for the Japanese students. I have seen her a couple times since I left so I have no regrets about our partings, only about not having the opportunity to meet again.

If you are moved in some way by this story and want to help her continue her legacy, donations can be made in her name to the following organizations:

Appel Farm Arts and Music Center– (856) 358-2472
South Jersey Healthcare-Elmer Hospital– 856-363-1000
She also listed her church as a recipient, but I need to double check on the information and post it.
The Church of the Good Samaritan, Paoli, PA – Freedom and Christ Scholarship Fund (610) 644-4040

Marketing Tip- Public Radio Fund Drives

Everybody Wins

There is a helpful marketing tip of which I have been aware but neglected to mention. If you ever have the opportunity, it could be beneficial to appear on a fund drive for your local public radio station. The result can be a win-win situation for both you and the station. I have never been on, but will be this weekend. I have a few colleagues who speak well of the opportunity. I will admit as many times as other have talked about the value of the experience, I didn’t take the initiative to approach the station about the possibility, they called me in this instance. But if all goes, well perhaps I will be submitting proposals in the future.

If you can provide some sort of desirable item or service they can use as a premium reward for listener support and are willing to go on air to encourage people to pledge some support, you will also have the opportunity to talk about your organization. After all, the better your organization sounds, the more desirable the tickets/membership/sculpture reproduction you are offering appears, the higher the station can value the objects or services you provide today and in subsequent years.

All About Building Awareness

Even if the timing of the particular pledge drive falls during your off season so you are offering subscriptions to an unannounced season or to a very popular annual event whose details haven’t been finalized yet so you can’t talk about specifics, the mere act of increasing awareness of your organization is of value. My appearance on the show may not result in any ticket sales but at the very least it creates goodwill by showing we support a program listeners care about.

That is why I refer to this as a marketing opportunity rather than advertising. First of all, public radio stations have restrictions on calls to action in underwriting so there may be a restriction during fund drives as well. Second, this is a much greater opportunity to tell your story and position yourself in the community than is afforded during a 30 second advertising post. The value of the tickets versus being able to talk about my organization for a couple of minutes between songs over the course of 30-45 minutes is a pretty good trade off.

Different Preparation

Having an expanded opportunity to talk about your organization means a different type of preparation than goes into writing press releases and ad copy. As I said, I haven’t been on yet but it is clear to me that as with any public appearance by a organizational representative doing a little advance research and picking the correct person to represent you is crucial. Not only do they have to be conversational rather than woodenly reciting, “Yes, Bob, we have been presenting the finest in polka and klezmer at the corner of Oak and Main for 34 years,” they have to assist the fund drive by citing the value of public radio to the community.

Obviously, what your organization does has to mesh with the programming on the station to some degree. We don’t do a lot of classical music so I am not going to be appearing during any of the classical music shows. But that works out for me because I will be on during the show that is most closely aligned with the performances we do present. It should go without saying it is also good if you sincerely feel the station is a benefit to the community and can speak passionately on the subject rather than just looking to exploit the opportunity entirely for your organization’s gain.

I’ll be interested to see how things turn out and will certainly report on the results.

NB- It occurs to me that I was remiss in mentioning that in the absence of being able to actively chat about your organization on air, you and your staff could volunteer to staff the phones or provide other assistance. I have never not heard the station host praise the organizations assisting with the phones by name numerous times an hour. Again helps generate awareness and good will for your organization.

Venture Capital and Stock Trading for Non-Profits

Slate Magazine is running a series this week on non-profit philanthropy and they are presenting some interesting ideas about how non-profits can benefit from common activities of the for-profit world.

One article talks about how Venture Philanthropists are using the venture capitalist model to help non-profits by providing support and guidance for increasing organizational capacity rather than operating funding.

The involvement of venture philanthropists seems rather recent. Venture Philanthrophy Partners, which the article identifies as a leader in the field, was founded in June 2000. They are apparently still in the process of figuring out how the whole VP-Non-Profit relationship should work.

From their website:

We originally applied a venture capital model for investing in nonprofits, and have refined this approach by blending it with time-proven lessons from foundations and nonprofits. We invest to build institutional strength, providing large amounts of scarce growth capital.

VPP is strategic, highly engaged, and works to become a trusted advisor to the nonprofits in which we invest-it’s much more than writing a check.

Some may balk at the idea of being responsible to both a VP group and a board of directors for their performance. However, unlike a board of directors, a VP group will research a non-profit’s industry and business environment extensively before proffering advice and guidance.

Another article from Slate proposed an idea for a stock market for non-profits called Dynamic Deductions. You have to read the whole article to figure out exactly how it would work. But simply, a person would buy X amount worth of shares but doesn’t take a deduction until he sells the shares. If the share value goes up, you take a bigger deduction than you would have had you donated directly. If not, you take a smaller deduction.

The big way this would differ from the stock market is that under this proposal, a non-profit would get money everytime the stock changed hands rather than the one time infusion a for-profit gets at its initial public offering. (Excluding the times they purchase and resell their stock, of course.)

This option doesn’t exist as yet because there are no laws creating or governing such transactions. I also don’t claim to be a master of finance, but the concept as laid out here seems generally sound. Large businesses would probably be interested in participating in the markets because they could potentially increase the value of their tax deduction by buying low and selling high.

The one hitch that will probably emerge for most arts organizations is that they are so small that buying their dynamic deduction shares may not be attractive to most people due to the small volume traded and thus the small appreciation in deduction value.

A solution might be that all the arts organizations in a region or city might offer shares as the Minneapolis Arts Collective, for example and then split the proceeds. Such a relationship could be beneficial for all members of the regional collective since it would behoove each member to promote and collaborate with the others as a way of driving up the share price. The region or municipality benefits by gaining the reputation of being a cultural hot spot hopefully leading to the attraction of new businesses and residents (but hopefully not leading to gentrification and skyrocketing rents.)

A couple pitfalls though that I can see immediately. First, such a relationship might also serve to create pressure among the members to program for the least common denominator in order to keep the share price high. The large Broadway touring house that has always programmed to wide appeal and gotten large donations might fret now that they are financially grouped with the small experimental theatre or art museum whose offensive show is making national headlines weakening confidence in the collective and its share price.

If dynamic deductions or something similar emerges as the way to fund arts organizations and displaces donations by individuals, corporations and foundations, there is a danger that divergent voices may never be heard. People wanting to do edgy stuff in a small space would have to self-fund if direct donations fell out of practice.

Some might say there is a danger that such a scheme would cause non-profits to act like their for-profit kin and hide bad news even more than they do so now for fear of undermining share price and overstate number of people served (vs overstating earnings). The former is a distinct possibility. The latter not as much given many arts organizations are doing so on their final grant reports now.

The other pitfall that occurred to me is that Little Arts Organization reluctantly agrees that Big Art House will get a bigger cut of the share proceeds based on the argument that their prominence in the community will be the main driver of trading in their shares. Ten years down the road, having benefitted from the infusion of cash, Little Arts Organization has grown in prestige while Big Art House has waned a little. Little Arts demands a larger cut now that their reputation is a factor in the share price too. Bitter in-fighting wracks the collective causing members to withdraw and dissolve the relationship.

On the other hand, a real large organization might feel there is nothing to be gained by joining with smaller ones in this manner. The arts collectives may initially be comprised of equals sharing as such. If one grows larger than the others and demands a larger share, it is at least easier to argue they deserve it based on merit since they all started from the same general point. (Or who knows, the market these shares trade on on may classify non-profits like the NCAA sports teams and the burgeoning org might get moved up to Class II-B trading by analysts.)

Despite these potential problems, exploring alternative options like venture philanthropic support and dynamic deductions is absolutely worth doing. The funding environment isn’t getting any better and arts organizations already operate with a slight antagonism and suspicion toward each other. It is too early to tell if these options are even the right ones. Of the two I have mentioned here, one doesn’t exist and the other is still in the refining stages.

The need to discover a way to implement a constructive shift in the support mechanism for arts organization seems imminent. The idea of venture philanthropists excites me because it shows that very smart, very experienced people want to get involved and effect change. I like the general concept of the dynamic deductions more because it promises a degree of independence and pride you don’t get when you have to annually ask people for money.

Shifting Funding Criteria

Yesterday the Artful Manager entry referred to a statement by the board of directors of the Independent Sector calling for a change in the way non-profits were funded. In addition to calling for the support of indirect project costs as Mr. Taylor noted, it also allayed some concerns I have had.

In an earlier entry, I discussed my fears that foundation funding criteria might not recognize the evolving arts environment quickly enough to sustain the organizations they support. The Independent Sector statement urges foundations to move away from short term project support to long term core support of organizations. It also strives to make foundations aware that in many cases, though they may not be aware of it, their support is crucial to the survival of the organization.

“Funders should be responsive to the capitalization needs of organizations, and to the forms of funding necessary to sustain them. Funders should not assume that an organization will become self-sustaining or that others will fund it after they have ceased supporting it….Where possible, a funder planning to exit a high-performing organization should assist the organization in obtaining funding following its exit.”

This concept seems to reflect portions of the “Leverage Lost..” paper oft cited in my entries. Among the things the author wrote were:

“While these gifts were often significant in the life of a given institution, they were rarely associated with a formally constructed plan for that institution’s progression, and even less often with a grand scheme for systemic advancement of the entire arts field.”

“In addition to the already noted strategic goals of the Ford, it is highly significant that the Foundation viewed itself as a catalyst for these major developments, but not as the perpetual funder. ”

“The most obvious, though rarely acknowledged, reason that it could not last indefinitely was that the institutional money supply could not continue to grow. An early assumption of many arts funders, including Ford, was that high leverage funding would stimulate other sources of contributed income for the arts, most notably from government, that would provide a steady and expanding flow of revenues: the so-called “pump priming” or “seed funding” strategy. Meanwhile, government was using the same logic to justify its arts funding.”

In short, the problem seemed to be that everyone was following the Ford model. Everyone was giving short term money with the idea that it would lead to long term support. The problem was, no one was giving long term support.

The IS paper says that “Reliable, predictable, and flexible support is the lifeblood of nonprofit organizations. ” It goes on to suggest that long term support will enable more intelligent institutional growth that is not diverted by the need to constantly reinvent themselves to look appealing to grantors.

“Because project grants, which are often favored by funders, usually have a completion date, it is not surprising that there may not be many renewals. The focus on project grants encourages grantees to continually propose new ideas to funders that possibly might fit narrow grant guidelines instead of focusing on building institutional capacity.”

In another entry last October, Andrew Taylor also touched upon the destructive effects of this funding model:

‘Grow, Grow, Grow’ – The bulk of foundations, throughout history, have funded projects rather than operations, with an additional bias toward NEW projects. To get funding, arts organizations had to add new projects and increase the scope and size of their activities (and their staff, and their budget, etc.). As a result, many nonprofit arts organizations find themselves bigger and more complex than they need to be.

The IS article also suggests that funders of specific institutions cooperate with each other to develop an unified set of reporting criteria with which to evaluate and perform due diligence. The idea, of course, is to relieve organizations of the burden of producing myriad reports for all their funders so they can focus on institutional development.

The paper also mentions a number of barriers that might prevent foundations from shifting to this model. Among them are lack of confidence that their goals will be met via core support rather than project support, mistrust in an organization’s ability to wisely manage the money and lack of interest or approval of all institutional activities.

Naturally, in return, the non-profits are expected to exhibit excellence of product and strategic planning. Long term support does not imply eternal funding at a constant level.