Malignerers Will Be Shocked

Given the dearth of conductors with the celebrity grade gravitas to attract audiences, the Detroit Symphony is trying out a replacement in the form of a robot made by Honda. Asimo, as the robot is known is said to be a strict task master and citing a perceived lack of discipline among the musicians, has ordered them fitted with electrodes in order to monitor when their focus is about to waver. When the brain waves associated with an imminent change in focus are detected, a mild shock will be automatically administered to the musician. Asimo will also have manual control of the system and has stated he hasn’t ruled out its use as a general disciplinary tool.

Ah, it is a pity these stories didn’t come out around April 1st!

While the robot is conducting and the technology to detect a loss of focus before it occurs does exist, they are independent of one another. Initially I was going to suggest the brainwave monitoring for orchestra/ballet/opera audiences to ensure their attention throughout. When I came across the robot story though, the idea of it torturing the musicians was much more fun. Frankly, given some of Jason Heath’s gig stories, a sadistic robot conductor may not necessarily be far fetched.

Seduce A M.B.A. Today

Via the Chronicle of Higher Education (subscription required, I believe) is a story about a study of M.B.A. student perceptions that the Aspen Institute Center for Business Education conducted. Some of the results reveal some attitudes that non-profits, especially those focussed on social and environmental issues, might find heartening.

From the Chronicle article,

“Students seem to be saying that they really want to have careers with a positive impact on society, but they’re feeling like they can’t do that in mainstream business,” said Nancy McGaw, deputy director of the institute’s Business and Society Program. “There’s a disconnect there.”

Among those surveyed, “Only half of the 2007 respondents think that their personal integrity figures largely in corporate recruiters’ evaluation of them as a potential employee.” About 80% believe they will be faced with a situation that would challenge their morals and values and about 90% said they expected they would look for work elsewhere if they encountered that situation. Less than half said they would voice their objections.

This report might be a wake up call for non-profits to become more involved in recruiting M.B.As. They can provide graduates with a situation that embraced their values, provided an opportunity to make a positive impact and made them feel they could speak up rather than quit when faced with moral quandaries. I had taken a little poke at a CareerBuilder.com article a couple weeks ago for implying the grass might be greener in non-profits. One of the motivations CareerBuilder mentioned that I didn’t necessary find fault with was achieving ends by questionable means. Given that this is something MBAs imagine they would quit in order to avoid confronting, this could be one of the stronger selling points for non-profits.

Though the students are just as concerned about renumeration and work-life balance as anyone.
That factor will always need to be addressed.

I am making an assumption indirectly that non-profits are not actively recruiting MBAs given the fact that the students don’t feel that sociopolitical knowledge is valued by recruiters and that good social and environmental practices aren’t anything more than good public relations opportunities rather than integral to the value of the company and bottom line. Reading the survey results, much of this appears to be due to the way the training in their program is conducted. So it may take some lobbying of MBA programs to effect some changes in addition to showing up on career day.

Wonder of An Empty Theatre

I have to admit that one of my guilty pleasures when working in theatres is giving tours. It is probably because I don’t have to give them often and so don’t become bored with the process. I am a bit of a history buff so I tend to learn all I can about the facility in which I am working.

The interior of the Asolo Theatre in Sarasota, FL was once the interior of the Dunfermline Opera House in Dunfermline, Fife, Scotland and was built there by Andrew Carnegie. When I was working there many moons ago, I had the pleasure of giving a tour to the then current mayor of Dunfermline who was visiting the U.S.

Today we gave a tour to a school group that visits once a year as part of their tour of all the theatres in town. I have to confess, I look forward to their visit and actually called them about 6 weeks ago to find out when they would be coming. To make something of a double confession, in doing so I wasn’t so much committing my time as my technical director’s. He typically handles the bulk of the tour with some comments thrown in by myself. Mostly, I just follow along and listen.

Don’t get me wrong. I can do an interesting tour too. I have been a big proponent of having science classes come through because a theatre is a great practical example of physics employing counterweight systems, electrical calculations, additive and subtractive light, lens, load bearing construction that has to move, etc. Whenever someone asks what they have to learn math or science for, the reason can often be found in the theatre. I have spoken to some classes on these topics.

But as for the theatre itself, the technical director has been with the theatre for over 30 years so he knows all the stories and nooks and crannies. He has all the great stories to tell as the budding arts students ride the pit elevator down 20 feet and climb to the grid 70 feet above the stage.

Technology wise, our theatre is woefully behind the times but some of the most exciting parts of our tour are not technology dependent. I think one of the reasons why this school keeps coming back here year after year is because we are taking them to places they usually don’t see and telling them great stories about what it is they are looking at. Again, this springs from the TD’s love for his job and his facility. The stage was completely bare and lit by work lights. When we got to our lab classroom space, the always ready to ham it up students ran the small lighting board and instrument hang through its special effect paces. But that was at the end of the tour after plenty of pictures had been taken and questions had been asked about our big, empty space.

The technical director’s ability to keep a group engaged with few bells and whistles reminds us where the true source of theatre’s appeal is. Perhaps some might say it follows that his job isn’t really a necessary part of the transaction. I would counter that it is his mastery of this very concept that has allowed him to create minimal sets that evoke much more with the meager production budget he is allocated. (Well, that along with heroic recycling efforts.)

I am not waxing so sentimental as to claim the look in the kids’ eyes are all the thanks I need. I am proud of the theatre and like to show it off, however. I have been in and out of theatres so much I forget what a novelty it is for most people to be able to climb around and place their hands on things. I talk about so many problems and challenges on the blog I wanted to celebrate the wonder people can experience in an empty theatre space.

Wherein I Send You Reading Elsewhere

I am working tonight (and tomorrow night for that matter) so I don’t have much time to write. I do want to take this brief opportunity to direct you to Ken Davenport’s blog, The Producer’s Perspective. As a producer of off-Broadway shows he has some great insights into the business in NYC like how to get your show produced, how much a risk it is to produce on Broadway, what does a press agent do, and the importance of having those who sell your product believe in it (and why that is tough to accomplish on Broadway).

Since he also takes a look at the implications of policy issues like today’s entry on what the universal health care program being touted by the presidential candidates may mean for Broadway.

I had actually gotten an email from one of his assistants a year or so ago inviting me to see Altar Boyz in New York, but I didn’t know he had a blog (maybe he didn’t at the time.) I have to give credit to TheatreForte for turning me on to his blog with their tireless efforts at indexing arts related blogs.

The Way It Used to Be

We (meaning bloggers and various and sundry arts writers) often talk about how the arts attendance experience was a lot less like the staid and proper process of sitting in a dark room facing a stage. However, other than a few generalizations, we didn’t have much to offer in the way of concrete specifics.

Or at least that has been the case here at Butts In The Seats.

Fortunately, blogger and arts critic Terry Teachout comes to the rescue with an article about the good old days in Commentary this month. Since he addresses piano concerts people who perform or attend such concerts probably have a better idea about some of the things to which he refers. It is clear to the general audience that things were a little looser by today’s standards. There was more embellishment and improvisation even from the composers themselves.

“…British composer Charles Villiers Stanford heard Johannes Brahms play his Second Piano Concerto, he observed that the composer ‘took it for granted that the public knew he had written the right notes, and did not worry himself over such little trifles as hitting the wrong ones. . . . [T]hey did not disturb his hearers any more than himself.'”

Liszt apparently had a urn placed in lobbies and would sit at the piano reviewing the suggestions placed within by audience members and would chat with them between pieces. Audience members, for their part “…thought nothing of applauding not merely between movements, but in order to pay tribute to a particularly well-played passage in the middle of a piece.”

It is dishonest in a sense to talk about “how things used to be” because the reality was that these gentlemen were the popular musicians of their time and everything Teachout cites is no different than attending a contemporary music concert today. Musicians improvise on their own work knowing that the audience is aware of the more perfect version produced in a studio but don’t care that they aren’t playing it exactly like the album. The audience will applaud during the opening notes of the song, after the solo and will sing along. Unless you are the only one singing and are out of tune and drunk, no one generally cares.

Teachout says he is not encouraging a raucous free for all, but a general loosening of some aspects of the experience. I am familiar enough with classical music to be certain, but I imagine I would agree with him. I wouldn’t necessarily want people walking through the aisles hawking oranges while I am watching Shakespeare. The language is so complex and delicious that you need to devote a bit more attention than you would at a Mamet play which, truth be told, has a complexity and deliciousness of language of its own.

It doesn’t take much effort to imagine someone associated with an orchestra would say the same thing about the product they offer. It may have been popular entertainment at one time, but it does require more attentiveness to appreciate these days.

Other Ideas

Scott Walters over at Theatre Ideas had some thoughts on yesterday’s post and then I responded to his entry and, if I didn’t mess up my submission while running back and forth preparing my dinner, just replied to his response.

With all that thinking and writing, I pretty much figure I have done my blogging contribution of the day. Whew!

Actually, I did want to highlight a project Scott has been working on in conjunction with other arts bloggers, over the course of a number of blog entries called Theatre Tribe. This project is dedicated to finding viable way to do theatre in the changing economic/political/social landscape. Since he has been developing the concept essentially from scratch in entries interspersed over the course of several months, he has set up a central page that organizes his thoughts for easy reference. I have read some of his entries at various points though when I clicked through the headers on the central page, I realized how many I had missed. Scott presents some interesting ideas for revising the way performances are mounted and the nature of the artist-community relationship.

There are times when I find Scott’s writings to be strident and in opposition with my own thoughts. But he is also very thoughtful and reflective. Which is why I keep going back.

Stilted Smiles

The impetus for the original entry I followed up on yesterday was writing effective press releases. It got me thinking so when I came home this evening I started looking around for tips for putting together a successful publicity photo shoot. There are plenty of guides on composing a shot but I haven’t been able to find anything on how to get performers to look natural. There are plenty of groups that do a good job with their publicity shots but I have seen enough awful pictures in newspapers and on websites that I essentially consider it a moral imperative to list some sort of resource on my blog.

I have worked with any number of directors who were pretty vigilant about keeping bad acting out of their shows who seem to throw those rules out the window for the photo shoot. You get heavily posed shots where the actors are blatantly indicating their emotions-“Here I am terrified. Boy am I terrified.”

The only advice I can offer is from two different places I worked. Both essentially followed the same scheme. One had the actors run through a scene and the photographer either snapped away or yelled freeze. The other had much more advanced performers and let them essentially improv with each other in character and the photographer snapped away. In the latter case, the photographer was more likely to tell the actors to keep going than to stop so he could catch something. The photographs in got cases tended to have a more organic dynamic to them.

I wonder if someone out there with more photo shoots under their belt might have a more formal list of tips for effective publicity shots. (Or knows of a source that has them.) I would think a list of cliches to avoid would be valuable as well. (Mollified person in foreground with person glaring disapprovingly behind and to the side, for example.) I did find one website talking about photo cliches but it was pretty snarky so I thought it best not to link.

If you have tips or know where to find them, let me know.

Ruthless In War, Benevolent in Peace

In an attempt to dance with the one that brung me and pay local culture its due, I wanted to mention a production we presented this weekend. One of our consortium partners re-mounted a production about the life of the last pre-Contact chief of Maui island, Kahekili. The original performance was about 10 years ago. The current production expands on the original and marks the first time the National Endowment for the Arts has recognized hula kahiko with in their American Masterpieces grant program.

I don’t usually promote performances on my blog but I do feel some loyalty to culture in which I am living. Productions of this kind which expand on traditional hula performances are few and far between so I am eager to advance what I feel is a part of a renaissance in Hawaiian culture.

What I find fascinating about the story of Kahekili is the parallels to Arthurian legend. Kahekili essentially ruled 7 of the 8 major Hawaiian islands through either conquest or capitulation. Unfortunately, like Uther, he couldn’t close the deal and unite all into all into a single kingdom. That fell to Kamehameha the Great who is said to be Kahekili’s son. Since Kamehameha didn’t live in the Maui court there is a sense that like Arthur, there is some illegitimacy attached. That is where the similarities end. Kamehameha denied Kahekili was his father and even opposed the Maui chief’s conquest of the Big Island of Hawaii.

Since most of Kahekili’s activities occurred prior to Captain Cook’s arrival, it is interesting to see a parallel to Arthurian legend emerge. On the other hand, given that all knowledge was transmitted orally at the time, some alterations to the story to bring it in line with Camelot may have crept in post-Contact. Especially if someone was trying to validate his reign and right to treat with other monarchs and leaders.

The other reason I promote shows like this for the educational elements. During the production’s tour on the U.S. Mainland, the group had to explain the difference between Hawaiian hula and other related forms like Samoan fire knives and the frenetic hips and drumming of Tahitian dance. The one indication the group had that the Hawaii Visitors and Convention Bureau was doing a good job with their advertising was that some people were surprised by the battles portrayed in the show. They thought Hawaiians were all aloha and didn’t fight.

In fact, Kahekili was incredibly ruthless in war. The district our theatre is located in was the site of a particularly infamous massacre by his armies where he wiped out all the noble houses on the island. Any nobles living here after that came from the Neighboring Islands. One of the most scenic spots on the island is the location where Kamehameha’s troops drove their opposition over the cliffs during his conquests.

The production was equally as educational for local audiences as it portrays fertility, wedding and chiefly practices rarely witnessed these days. Kahekili having been eclipsed by Kamehameha, is also not a very well known figure so his story is also informative for the community. The tour is winding down this summer though there are whispers of some interest from a place in Germany. If there is additional interest, who knows what might be arranged….

I have no stake in the success of the show so if there is any interest from my readers, they should contact these folks.

What’s Good For The Brain May Be Mud For the Soul

As something of a counterpoint to my entry yesterday on how exposure to the arts can benefit one’s neurological development is this National Review piece from December in which Robert Fulford reminds us that arts exposure won’t save your soul or improve your personality.

He quotes George Steiner, “‘We know that a man can play Bach and Schubert and go to his day’s work at Auschwitz in the morning,'” and notes “…we also can’t claim that immersion in the arts will create a lively mind. Art education has produced armies of learned bores.”

He also points out that artists are not imbued with any special grace as people and may possess the most vie personalities even as they produce the most engaging works we have ever encountered.

This observation is has become less true of late as an ever increasing tabloid eye on the activities of celebrities has seen art valued in the context of the artist. This isn’t just a matter of actors being fired from Lost to minimize the bad press from a DUI. There is often trouble with the performance of J.S. Bach’s work given a perception of anti-Semitic sentiments which may have simply been a reflection of the time in which he lived and text which he drew from. (The Gospel of John from which he derived his St. John Passion contains a good deal of derogatory content.)

What Fulford says the arts do guarantee is, “Those who give it their time and love are offered the chance to live more expansive, more enjoyable and deeper lives.” It is somewhat reminiscent of the proverb about leading a horse to water since the arts only afford the opportunity of improvement. Education and religion can also prove uplifting but only if they are embraced. Likewise, exposure to the arts with the intent of developing the neurological structures discussed in yesterday’s entry only becomes meaningful in someone’s life if they value the experience.

Is Dumb A Core Value?

There have been a number of books and articles that have come out recently bemoaning the lack of knowledge exhibited by people today. Whether it was Miss South Carolina’s flub at the Miss America contest, the woman on Are You Smarter Than A Fifth Grader who thought Europe was a country and had never heard of Hungry (her pronunciation) or talk show stunts like Jay Leno’s where he asks people easy questions for which they provide embarrassing incorrect answers.

The latest chapter in this discussion making rounds of the talk shows and newspaper reviews is Susan Jacoby’s The Age of American Unreason. You can read a review here or watch a pretty good interview with a transcript with Bill Moyers here. Much of her focus seems to be on how active anti-intellectualism is causing people to essentially renounce their roles as citizens of the US.

But while some of the examples Jacoby discusses are worthy of some consideration, what she says isn’t as important as the whole concept of people actively not caring that they aren’t familiar with basic knowledge about the world around them. It could have been any book or discussion on this topic that suddenly raised the question, do the arts have any idea how to deal with anti-intellectualism?

Most of the strategies suggested about how to build audiences seem to assume that mistakes were made but audiences can be regained. Perhaps the attendance won’t be as great as before, but it seems that arts organizations are coming to the conclusion that things changed and they weren’t agile or perceptive enough to recognize it. Proposals to bolster education and effect changes that reflect shifting audience expectations about the experience and social environment all seem to assume that the arts can reclaim some of the ground it lost to the Internet, high def plasma televisions and video on demand.

But does the arts world have any solutions to combat complete indifference or even worse, active attempts reinforced by social pressure, to distance oneself from anything that might indicate that one was more than just plain folks. You have probably heard that in some communities, showing signs of being educated could find one accused of putting on airs and having elitist notions. When I was discussing the general topic of this book with a person in my office, he said that in some of the communities that the college served, some males were resistant to attend for fear of becoming homosexuals. Not being labeled–becoming. This puts a survey the college did a couple years ago in an entirely different context. One of the top answers from men regarding what they liked about the school was the attractive women.

Frankly, I wonder if there is any solution the arts world can enact in its current position. Had the arts community more influence in society, it might work to make intellectual pursuits more of a core value. Perhaps it still can, though the road will certainly be slow and long. The truth might be that there are plenty of intellectually curious people out there to whom the arts wielding a new approach might appeal. It is easy enough for shows like Jay Leno’s to edit out all the correct answers in order to put a comedy bit together. And certainly the erudite answers of Miss America and game show contestants probably aren’t popular viewing on YouTube if they are posted at all.

Schadenfreude aside, even if things aren’t as bad as popular media makes it seem, there are genuine problems with lack of intellectual curiosity and critical thinking skills in the country. While handling all the other troubles that besets them, the arts community’s continued existence probably hinges in a large part on combating the idea that it is okay and perhaps even preferable not to know. People may claim that they can easily look up anything they need to know, but I often wonder if they ever bother doing it. The conditions constituting a need to know seem to be none existent.

I used to joke that I was glad people were so lazy about learning because that way employers would pay me more for being competent and knowledgeable. The truth is, that isn’t the type of world I really want to live in. Nor do I imagine the majority of people would. Not only would people lack the wit to laugh at my jokes, but the lack of intellectual and perhaps social and emotional engagement would be quite dispiriting. (Initially, I was also going to say it can be depressing to be surrounded by people who willingly choose not to live up to their potential but I realized I was starting to channel my mother.)

Intrinsic Value of Puppets, Mad Scientists and Trash

I had a moment of panic a couple weeks ago when I was taking notes on the audio from the “Intrinsic Impacts” session at the APAP conference for one of my earlier entries. When Lisa Booth mentioned she hoped arts organizations didn’t use the report as an excuse to justify providing a small group with an experience of high intrinsic value, I felt a little guilty because I had a show coming up that I knew would only have limited appeal but would provide a highly rewarding experience to those who attended.

I relaxed a few moments later because I knew that on the whole the season held wide appeal for many people. I knew this because every time I picked up the phone or checked the overnight internet ticket sales, most of the orders were for those events even though they were weeks and months hence instead of for the show we did last week. Given that most of our sales generally come in the last couple days before a performance, these steady purchases this far out is quite pleasing. Unfortunately, the weaker sales on the most recent show only served to confirm my impression that it might have a more limited appeal.

Of course, the appeal I refer to is relative to audience size rather than their enthusiasm. The audience size was actually pretty good in terms of my expectations. Their enthusiasm was through the roof. Therefore I don’t have any reservations about mentioning the performer was Paul Zaloom. (Who is also the guy I mentioned yesterday.) Zaloom is probably best known for his role as the wild hair mad scientist on the Saturday morning science show, Beakman’s World. However, he has had a long history as a performer with Bread and Puppet, film maker and puppeteer/performer.

I had contracted him primarily to do a performance but also asked for a couple of workshops. I am glad I did because by some measures they were some of the most successful ancillary activities I have conducted. For the first workshop, I asked him to channel part of his Beakman personae and do his Science Edu-tainment workshop where he talks about how educators can teach science in an entertaining and engaging way.

With a title like that, you might think the session was a lot of flashy tricks with little substance. I have to say I was impressed by how he really emphasized the diligence he applied in making sure the specific terminology he was using on his show (and our workshop) was vetted by scientists at the Exploratorium in San Francisco. I guess he did a good job because a half hour into his 90 minute presentation, one of the science faculty offered him a job as a lecturer next semester. Zaloom deferred because he doesn’t have a science degree. I think his enthusiasm and contention that the best scientists are as creative as any artist really energized and excited the 50 educators and educators in training who attended the session.

The second workshop he did was titled “Theatre of Trash.” This one he did for our drama students and some improv groups with an association with our school. For this workshop he raided our prop room for miscellaneous items and required participants to bring some items of their own. He gave a lecture/demo on the use of found objects in performance. Then he set the students loose on the pile and critiqued their work when they were done.

While my hope for Zaloom’s visit was that people would walk away with some new ideas about creating and viewing art and science, I was really hoping this workshop in particular would inject some new perspective. A lot of what I see the students, alumni and even some renters do is derivative of others. Worse, they are borrowing liberally from other local performers who did the same so it is all pretty incestuous. Granted, with sampling, mash-ups, etc., it may just be a function of how they have been socialized to think of the creative process. They still need a kick in the pants though.

Zaloom’s performance did some rump kicking of its own. As a social satirist, his work pushes some buttons at times. Because Zaloom employs found objects and puppetry in his shows it introduces a level of insulation that allows the audience to accept what is happening in a way they couldn’t if a person was saying it directly to them.

After the show he invited the audience up for a backstage tour and 90% of them came up. He explained that puppeteers are the opposite of magicians in that they love to show off their secrets. He spent a fairly long time demonstrating and answering questions for the people huddled around his gear. For the third time in a week, I think people left his presence having had an entirely different experience than they usually do when they enter a familiar room, be it a classroom or theatre.

As I mentioned yesterday, there are experiences you can’t replicate in all situations because the dynamic isn’t there. I talked yesterday about how the audience had an entirely different relationship with Zaloom than they usually do at our shows. As an interesting counterpoint, the night he performed, one of our sister campuses was presenting a version of The Tempest employing Balinese shadow puppetry. Zaloom’s show also employed shadow puppets rigged in the Balinese fashion.

The Tempest was much more technically advanced and very cleverly done. I really wanted to know how they managed to alternate between what was being projected without also including the people who appeared to be standing right in front of the screen. Unfortunately, the dynamic for that show was such that it didn’t allow audience members more than a glimpse of the mechanisms at curtain call.

The ultimate result of Paul Zaloom’s visit is that many people were pleased with their experiences of last week. I am getting all sorts of praise and thanks. There have also been a number of people who have stated we should be doing this type of thing more often. They forget, of course, that I actually started the process 18 months ago when I approached them about their interest in the workshops. It ain’t a simple proposition. What’s more, it also seems to have slipped their minds that the money to pay for artist fees, transportation, lodging and food is coming out of my earned income! Good ideas are always free. Reality costs, n’est-ce pas?

Fractured Knowledge

A nod of appreciation to Stanlyn Brevé at the National Performance Network for noting that Fractured Atlas is continuing in the practice of being a irreplaceable resource for artists by offering online classes.

A couple weeks ago, Fractured Atlas Founder, Adam Huttler announced the opening of Fractured U. as a source of information for artists.

For the last year we’ve been quietly putting together an online curriculum in arts management aimed squarely at artists who are working outside the mainstream establishment and trying to make things happen on their own terms. The initial roster of classes provides introductions to fundraising, marketing, and professional identity. The course list is short for the moment, but we’ll be expanding it steadily over time.

Fractured U. is free and open to the public, although you’ll need to be a Fractured Atlas member to participate in discussion forums or take quizzes.

A lot of the information seems elementary to me — which is good because I went to school learn this stuff! But it also seems to be a fairly complete and clearly explained basic set of information. If you don’t have a clue about marketing or are intimidated by the concept, their information is a good place to start.

I am always happy to promote Fractured Atlas because I am grateful I am in a position where I don’t have to avail myself of their services. I am fortunate enough to have insurance coverage and a job, etc, but there are plenty of folks I know who don’t and I often point them to Fractured Atlas. They are big advocates for equitable treatment for artists with housing, healthcare and in other areas that impact artists.

Preserving The Moldy Old Arts

There is an article on the National Endowment of the Arts in Commentary this month (via Arts and Letters Daily) with a suggestion about the role the organization should play that may not please everyone.

The author, Michael J. Lewis, an Art and Architecture professor at Williams College recounts the history of the organization from President Johnson’s declaration at the NEA’s founding that “There is a quality in art which speaks across the gulf dividing man from man and nation from nation, and century from century. . . . The stakes may well be the survival of civilization” to the obscenity accusations of the 80s and the caution exhibited in the years that followed.

Lewis argues that NEA funding practices, rather than freeing artists to experiment actually promote mediocrity by funding the under served instead of quality artists and succumbing to political pressure from elected officials. (I should note that a number of his citations from two other Commentary articles on the NEA so the opinions are a little inbred.)

Having failed to cultivate new works on a wide scale, Lewis argues the NEA should re-purpose itself to preserve existing works.

“The audiences for music and dance have long been graying (perhaps whitening is now the better term), and there is much concern that they will vanish within a generation’s time. Here, the role of the NEA would not be to create but rather to preserve or, if it comes to that, to “cocoon” art by means of a holding action: for instance, subsidizing classical orchestras and ballet companies so as to maintain a cadre of professionals who will keep alive what would otherwise become a dead language. As it happens, this is precisely the area where the NEA record has historically been brightest.”

I am not sure if I appreciate his reference to orchestras and ballet companies as working in a dead language (or soon to be so.) But maybe that is a truth that needs to be faced. At the same time, I am also not terribly comfortable with the idea that the NEA should enable ballets and orchestras to avoid innovating their practices. Though I am sure if this philosophy was embraced, the nation’s flagship ballets and orchestras would be the ones receiving the funding leaving the smaller organizations to innovate or disappear.

Spinning the Hottest Shostakovich East of the Spree!

I am packing and repacking for my trip to the APAP conference, but I couldn’t pass up the opportunity point out a great story that appeared on Artsjournal.com about a rotating club show in Berlin that has people packing techno clubs on Monday nights despite the lack of advertising to listen to chamber orchestras.

Every first Monday a club night called Yellow Lounge rotates among the hottest clubs in the city. According to the article, one club turned over 100 people away. The live performance is sandwiched between DJs playing classical recordings. Part of the appeal to attendees seems to be the approach to classical music the DJs and performers bring.

“What is particularly enjoyable about the Yellow Lounge is that it is not at all intimidating. You don’t need to know anything about classical music to feel at home. There is none of the snobbery associated with the genre; Canisius never gives you a “Duh! It’s Mozart, dummy” look if you ask what he has just played, and the musicians tend to introduce each track with a non-patronising explanation of its importance. He welcomes requests, too, but only plays them “if the mood is right”.

Admission is only five euros ($7.33). Universal Music, seeing an opportunity to change perceptions about classical music, underwrites the cost of the event. The organizers are apparently free to book who they like, but many of the artists are on a Universal label.

I am not going to suggest that a similar program could be successful in the U.S. because I suspect that classical music has a more prominent place in the collective consciousness of Germans than U.S. citizens. Even if younger Germans are turning away from classical music, I imagine that the concept of what type of person listens to the music isn’t as narrowly defined as it is in the U.S.

But perhaps there is some sort of program that might have success that doesn’t necessarily involve plugging instruments into amps.

Send Me Your Press Releases…Now!

I don’t know how wide spread this experience is, but there is one area where I assumed that technology was making a window of interest smaller that I think it is actually expanding it– Press Releases.

One of the cardinal rules of writing press releases has always been to keep the subject matter timely. This often means releasing your information within a certain window where it is not so early that news people have more immediate events to cover and not so late that you miss the deadline.

As Internet connections got better and sending images and releases by email rather than hard copies through regular mail became more prevalent, there was a brief period where sending out information closer to a performance night seemed wiser and preferred.

Now I am getting calls from newspapers 4-6 weeks before a performance asking me for a release and images. It is a minority that seems to prefer the information two weeks or so out from the performance. My theory is that technology has made it easier for news outlets to organized stories. I am guessing I get the calls because they have inputted the calendar listings I send out in the Fall into some sort of software that reminds them to call me for information. I also guess technology is helping them put their story together and lay out part of the issue it will run in weeks ahead of time.

In a certain respect, my job has actually gotten harder because I need to be thinking about these shows weeks early than I used to so I have a release ready for the asking. I also need to be bugging the performance groups for information to support what I write and images to send to the press. With some artists and agents who are not well organized, this can create a problem.

There is a standard line in most every contract I get that says press materials will be provided to me a month before a performance. I have begun toying with the idea of researching the amount of information available about an artist online and changing that to 60 days for those with a dearth of materials.

Has anyone else had this experience or am I just surrounded by a well organized, zealous media?

For 25 cents More You Get A Large Coke And Opera Glasses

The NY Times covers the Metropolitan Opera’s high definition broadcast of Hansel and Gretel to movie theatres throughout the country. One of the questions they ask is whether the experience will translate into people going to see the opera live.

By some coincidence, I received a brochure from the Philadelphia Orchestra today offering me the opportunity to host a high definition broadcast of up to five performances this year. Except that I have a 15 year old sound system in my theatre, I could easily host one of these events. Actually, since their fees are fairly reasonable, I could rent sound equipment and probably still finish in the black.

I don’t foresee hosting one of these any time soon. But I have to think, if I got one of these brochures and I don’t program classical music, who else around here has gotten one? There are plenty of other places that could hold a screening. And even though I don’t intend to present one of these, there is nothing to say that someone may not rent my facility and a sound system to do so.

So what does this mean for my local symphony whose musicians haven’t been paid in over a month? Or any symphony whose audience is faltering or, like Jacksonville, is enduring a protracted strike?

Is seeing a projection of the renown Philadelphia Orchestra for $15 in a movie theatre on speakers set to make explosions sound good (and perhaps has said explosions bleeding in from next door) preferable to hearing the local symphony for mediocre $50 seats amplified only by the building’s natural acoustics? Do sticky floors and popcorn go better with Wagner than reserved seating and wine?

Philadelphia is fully supporting the program with all sorts of promotional materials and ideas, study guides, interactive discussions and post-performance online discussions in which audiences can participate.

And like the NY Times article asks, could the Philadelphia Orchestra inspire people to see the local symphony? Or because of the money and support they enjoy, are they setting the bar so high now that local orchestras will never be able to compete? The fidelity of sound may not be as good as a live performance, but Philadelphia may be providing the environment and interactivity that people expect from their arts attendance experience these days.

Humans being social animals, I have always been a little skeptical of the idea that 100 inch flat screen televisions, TiVos, video game systems and the Internet would ever replace the appeal of the group experience. However, if attending a video feed of an orchestra performance accompanied by a bucket of popcorn constitutes the new definition of “going to the symphony,” performing arts organizations of all stripes may have to reconsider the medium through which they are delivering their product.

Simple Gestures, Big Results

Knowing that my customer service skills can be lacking, I try to keep my eyes open for practices that answer customer needs well. One of the cardinal rules for relations with anyone, be it your boss, relatives, friends or patrons is to try to anticipate the needs of the other person.

Last week I came across an instance of what to do and wanted to share it with the readers. It is a small act, but it can make a big difference.

I have been emailing back and forth among two other alumni members of the Association of Performing Arts Presenters Emerging Leadership Institute about some activities we want new and alumni members to participate in as part of our attempt to enhance the value of attending the institute.

One person emailed the rest of us a draft letter addressed to the new and returning ELI members alerting them to conference sessions and social events where concerns members had would be addressed. The format was pretty simple with a listing of the event and the time. It looked fine and I replied to that effect mentioning that I would have to research one session a little more because the title made it look interesting.

The next email I received had a revision of the previous letter. This time each session listed had a full description of what the session was all about. What had impressed me was that she took a cue from my comment that I intended to research a session that sounded interesting to provide me the information herself. Obviously, she didn’t do it for me alone. If I was curious, others would be as well.

Actually, since I am praising her rather than criticizing, I don’t mind mentioning her by name- Laura Kendall, Assistant Director of Community Engagement and Learning at the Lied Center in Lincoln, NE. There, now maybe she will get a raise.

You would naturally expect someone with a title like hers to make that connection and act on it, but it is a rarer quality than you would think. It is easy to enter a mindset that the community you are engaging and educating is only your own and that you only need to do so within the context of programs planned in conjunction with performances.

And maybe she doesn’t pick up on the unspoken messages all the time either. However, I emailed her back last week praising her for recognizing that additional information would make a better letter. She said I made her day so I will bet she will be more conscious of these cues in the future regardless of how well she noticed them before.

Anticipating and answering needs people didn’t really know they had is what will help set an experience at an arts organization apart from other experiences. People are able to gain the information they want more and more easily these days. Global positioning directional units were one of the hottest selling items this Christmas season. But information sources like GPS units only provide what you ask for and not only is the information sometimes incorrect, it also lacks wisdom and discernment to advise well.

But this is only one example of good practices arts organizations should be embracing. Keeping alert for everyday occurrence that can adapted and applied to become your standard procedures is the real point of this entry. Often it isn’t that you come across a new practice as you encounter something that makes you question if you are doing it well enough.

Cultivating Creative Kids

More and more frequently we read about how the next phase of the economy will be the Creative economy. It is in major magazines, the subject of conferences, and the topic of study for state and regional arts organizations.

But I am wondering if the U.S. as a society is adequately preparing the next generation to take part in this economy. I am not referring to the disappearance of arts from schools or the fact that fewer people are reading. These things are important, to be sure. I am beginning to wonder if children today are even being challenged to use their basic imagination.

As a commute to work and run errands, I often see televisions playing DVDs in cars and SUVs. I hate to lapse into a round of “in my day”, but I wonder if these kids are going to want for not being challenged to entertain themselves on trips around town, much less on long vacation trips. When I was younger, my mother would actually hide our toys about 6 weeks before a long trip and then give me back to us so that they would be new to us and keep us occupied during the trip. (I must have inherited my frugality and cleverness from her.)

Although it tests parents’ patience, there is something to be said for having to develop the self-control not to antagonize your sisters. And there is something to be said for having to invent strange games to keep yourself occupied during the trip. My sisters came up with some rules about holding your breath while passing a cemetery and lifting your feet when crossing train tracks. My father would then pretend to pass out from lack of oxygen while driving by large cemeteries and rolling to a stop on train tracks because his feet were no longer on the accelerator.

Now I will admit that not everyone is as blessed with my ability to read in moving vehicles. I will also never suggest that the television sets on airplanes be removed. I like the distraction of those itty-bitty screens just fine.

DVDs and video games are starting to tout themselves as educational and they might be. But are the games sharpening and improving creativity? Maybe, but I think it is too soon and too tough to tell.

One thing I do know is that boredom, like necessity is the mother of invention. Certainly, much of what I produced while a bored child was destructive as much as it was constructive but there is little gained and learned in the absence of taking that risk. I had acres and acres of fields and forests upon which to wreak havoc without the distraction of color television much less cable to distract me.

Many kids today may not have the physical space to explore and experiment that me and my friends did. But I also suspect and fear that some of the limits they face are barriers of imagination that they haven’t learned to surmount.

I Got A Good Seat Inside the Arts

Observant folks and readers of the Adaptistration blog will have noted that I have joined with Drew McManus and his Merry Band over at InsidetheArts.com. Unlike the existing blogs associated with Inside the Arts which are hosted under Drew’s Typepad account, I am still solely in control of what appears here.

So don’t blame Drew for any strangeness found on Butts in the Seats like the Tag Cloud on the left which won’t turn into a weighted cloud no matter how many code changes I have made in Movable Type. Unfortunately, Drew can’t help because he just clicks a few boxes in Typepad and what he wants to happen magically appears. Movable Type is made by the same company but requires changes by hand. Something I am usually quite adept at. I am thinking I should have switched to TypePad when I upgraded my software.

Anyhow, I am happy to have joined up on Inside the Arts. I have been corresponding with Drew for a few years now and even contributed to his Take A Friend to the Orchestra project a couple times. I am very excited by the way he thinks and his vision for Inside the Arts.

I have also corresponded with Sticks and Drones contributor Ron Spigelman who has had his students at Drury University read Butts in the Seats as part of the class he teaches. How can I not want to be associated with someone with such obvious wisdom and taste?

And Ron’s partner in crime, Bill Eddins has had people complain that he wiggles his bum too much while conducting. How could I not want to be associated with a person who brings so much energy and enthusiasm to orchestra music.

As for the Arts Addict, Jason Heath– he drive a fire breathing Saturn. I am pretty sure a guy that tough can take me so I am not going to say anything that might offend.

Anyhow, I look forward to my association with these folks and those slated to join. I anticipate there will be some cross blog conversations because there are things I am curious about regarding the artistic and educational circles these guys travel in. I figure many of our readers probably are too.

So stay tuned and see what develops!

Feng Shui Your Practices

Since things are quieting down around the theatre this week (we only have a pre-school Christmas show, college winter graduation, Nutcracker brush up rehearsal and performances). I have been trying to dispose of obsolete equipment from around the office and such.

One of the things it is difficult to do around a theatre is get rid of stuff. The technical director here is notorious for holding on to things. In one respect this is good because so much is recycled, we don’t need to purchase new materials all the time. Saving money is good.

On the other hand, there are items we have had for 25 years and haven’t used and probably will never use again. We have tried to get rid of them but he insists we keep them against a theoretical use we may have in the future. This is preventing us from freeing up some much needed storage space and actually endangering other objects given that many of the old pieces are termite infested. We are able to toss some things out while he is on vacation (parting is less painful out of sight) or when they crumble under his touch due to the aforementioned termites.

Given that he is the one that has to work around the lack of storage, the situation is really more a bother for him than for me. I merely look around the shop and sigh about all the room we would have if shelves and the area under the pit were cleaned out.

In some respects, I am as bad as he only on a much smaller scale. We got brand new shiny ticket printers this summer but I just packed away the old one “just in case” even though it won’t work well at all with our new ticketing software. If the new printer had a problem, it would be a better use of our time to hand write all our tickets rather than attempt to configure the software to the old printer.

I am sure these type of practices are a metaphor for theatre as an industry as a whole. Resistance to tossing out barely functional equipment for fear we may one day need it probably equates to holding on to old practices and programming for fear that adopting new ones might leave us with less of an audience than we are already drawing.

In fact, I am pretty sure a feng shui practitioner would say that cluttering our space with old, unused objects is anchoring us to the past and hindering the progress we could be making in our lives. Since there are some items that we use often like our platforms, those feng shui practitioners and people on those anti-clutter home improvement shows wouldn’t necessarily counsel us to toss them.

Repainting a platform to make it look better on stage is one thing, but dressing up old audience development and programming strategies is another. The platform has some functional life left to it. There is often less hope to be found in old marketing practices.

The fear of discarding something with even marginal use when you have an untried replacement–or no replacement at all, can be paralyzing. I fully acknowledged to my assistant theatre manager that I would probably toss the old ticket printer this summer but I couldn’t bring myself to part with it just right now.

Sharing the Gold and Fleece

In years past I have written about how the members of my block blocking consortium leverage our purchasing power by proposing a tour to performers and their agents. Given the difficulty of finding workable time slots among 3-6 different organizations across the state, we often earn our discounts.

One thing I hadn’t found was a good example of producing organizations who cooperated to cut costs. Among presenters like my consortium, the questions that come up are mainly date and cost related–when are the artists available, are there openings on members’ calendars, can we afford the terms the performers seek.

Among producing organizations, there are so many more questions many potentially related to the artistic differences among the organizations- who does the casting, who designs costumes, lights, sets. Will the artistic quality and value reflect what patrons have come to expect of their local theatre. Will the other theatres have input into any of these elements? How much of the sets travel and how much is built by each organization? Given differences in stage sizes, what set pieces may be cut and still maintain the vision of the directors and designers?

How is it going to be paid for? If the theatres each normally operate under different Equity pay rates, will the actors be paid differently in each theatre?

Presenters face some of these questions on occasion, but to very limited degree compared to groups that are co-producing.

A blog entry on the McCarter Theatre website sheds some light on some of these questions. They are co-producing Argonautika with Berkeley Rep and Shakespeare Theatre Company. The show was rehearsed and first opened in San Francisco though the show was cast from auditions at all three locations. All three organizations are sharing all rehearsal costs (including the brush ups when the show moves) and presumably a portion of many of the other costs.

I liked McCarter Producing Associate, Adam Immerwahr’s reasons for partnering with other organizations.

1) it allows what would otherwise be a local production to have a much broader impact;

2) it allows an artist to continue to develop their work over time (allowing them another chance to make adjustments with each production);

3) it can be a cost-saving measure, allowing each of the theaters to share common costs (like the set, costumes, rehearsal time and casting expenses);

4) it is a way for multiple theaters to each share their expertise (new play development, mounting musicals, building big sets, etc.).

I especially appreciated the final point about shared expertise. I have been talking about cooperative efforts for a long time and while cost-savings is certainly going to be important in increasingly difficult financial times, I have always felt sharing knowledge and effort was going to prove crucial to the survival of many arts organizations because so little occurs among arts entities to begin with.

The Talk

Drew McManus at Adaptistration links to an article on The Partial Observer today on a familiar topic which author Holly Mulcahy terms, “The Talk.” You know, the one that goes “When a young man or woman grows up and falls in love with the arts, their thoughts turn to making a career of it. They impulsively jump into a passionate embrace with family, friends and faculty whispering sweet words of encouragement in their ears. They throw themselves into their art without reservation and without thought of cultivating alternative skills. But an arts career is a lot of responsibility and takes commitment and not the subject of a mere fling or dalliance. Even so, those who invest a lot of time and effort don’t always succeed.”

Mulcahy observes that most young artists aren’t given this warning during their studies even if they are too optimistic about their talent to believe they might fail.

I have seen some evidence that students are receiving warnings about job prospects from their professors and teacher more frequently of late. Tom Loughlin who teaches theatre at the State University of NY-Fredonia recently posted a survey of graduates of his program on his blog, A Poor Player. While the survey was not completely scientific and only applies to the graduates of the SUNY-Fredonia program, the 80 responses he received show enough of a trend to be sobering.

When asked how much of their income over the past year was derived from working on a entertainment related project, 30.6% said zero percent and 30.6% said one hundred percent. The rest fell in between. Although all told, 54% of the respondents made between 0% and 25% of their income so the results skewed fairly low. Working in the industry is a veritable all or nothing prospect. Half the respondents graduated between 1990 and 2000 so they have had some time to work on establishing themselves.

The following is excerpted from the conclusions of his survey. (DTD=Dept. of Theatre and Dance)

Technicians and administrators have the highest probability of earning any money in the business. Because the probabilities which follow combine the data for all types of entertainment/arts employment, it can be safely assumed that all the probabilities following are lower for performers….

…• There is about a 33% probability, or about a 1 in 3 chance, that a DTD graduate will make as much as 50% of their income from the business in any one year. All other income will come from “day jobs.”

• There is a 31% probability, or slightly less than 1 in 3 chance, that a DTD graduate will earn no money at all in the entertainment business in any one year (and thus drop out), and a 47% probability (roughly 50-50 chance) that a DTD graduate will make no money at all in live theatre after graduation in any one
year…

…• There is no direct correlation between membership in a union and earning significant income among DTD graduates. 2 out of 3 DTD graduates will not be successful in joining a union, and given the reality of multiple memberships those odds may be slightly higher.

• The probability of earning a salary which exceeds $50K in any one year in the arts/entertainment field for a DTD graduate is slightly better than 1 in 3, or 36.5%. [N.B. I suspect this statistic might be better stated as applying to only those graduates who are working in the field.]

In conclusion, the statistics seem to bear out the reality that full-time undergraduate students who major in theatre are, in all probability, preparing themselves for, at best, a part-time career. They will have to face the reality that, most likely, in any one given year they will make two-thirds of their income from a source outside the arts/entertainment field… They should enter the field with an intelligent combination of aspirations and practical planning, and with an understanding that all their hard work and preparation will be for a part-time career.

As always, your experience and mileage may vary according to your degree, experience and network of contacts. Actually, these statistics should motivate people to develop an extensive network of contacts. Having a wide network of people who think highly of your work becomes increasingly important the tougher it is to find meaningful paid work.

Investing In Partner Success

I am not a big Oprah fan but I heard a story last week on All Things Considered that really impressed me as to how invested her show is in the success of their partners. The story focuses on a small company with 6 employees whose soaps were chosen to be given away on air as part of Oprah’s Favorite Things.

One of the things the Oprah people did was send the company technical details for their web server to make sure their website didn’t go down from all the visits they were likely to get. Apparently Oprah’s website gets near 4 million hits alone when she does her favorite things shows. It just strikes me that the show could easily regard the show as throwing favor to the small company and let them fend as best they can. Some of the other favorite things were made by corporations like Samsung, Hasbro, United Artists and LG electronics who have to resources to maintain websites and fulfill orders and are more likely to be partners in the future.

Even though arts organizations feel like they are the ones seeking/begging favor, there are plenty of times when arts organizations have the opportunity to make a partner’s experience more enjoyable. It might be the quality of advance materials for a school outreach or giving a sponsor a high quality of care even though they aren’t one of your bigger donors.

What’s A Turkey?

A little audience participation activity in the spirit of the season—

I was looking up the story behind terming a Broadway flop a turkey and discovered I can’t find anything definitive. The story I had originally heard was that any show that couldn’t sustain itself past the holiday season was termed a turkey. Good for consumption only during the holiday season I suppose.

Searching the internet, I came up with this quiz about turkeys in general which claims the term originates “After a show called “Cage Me a Turkey” that was so bad it closed before intermission on opening night.”

That story frankly doesn’t ring true for me.

I found another explanation on a listserv archivepost by Gerald Cohen that literally employed a turkey or the egg argument that doesn’t solve the mystery.

“Theatrical _turkey_ is traceable to burlesque theatre, but here a problem arises: we find reference both to _turkey shows_ and _turkey troupes_. Which one came first? Were the turkey shows so called because they were performed by turkey troupes? Or were the turkey troupes so called because they performed turkey shows? And whichever came first, why was _turkey_ used?”

Cohen later gives the best explanation I have found.

“In the mid-1920s _turkey (show)_ was extended from a strictly burlesque context to the legitimate theatre — a development apparently due to an unusual streak of bad quality that hit the legitimate theatre in Syracuse at that time. The road shows were derided in Syracuse as ‘turkeys,’ with clear reference to the itinerant (fly-by-night, grossly incompetent) turkey troupes of burlesque vintage. From Syracuse the extended use of _turkey_ ‘third rate production (in the legitimate theatre too)’ spread to New YorkCity and hence into standard slang.”

But that is merely the best explanation in terms of best research. I am interested in hearing what other stories are out there to back up the use of the turkey label. If you a story, I wanna hear it, so tell it in the comments section.

Sport Isn’t Art

Today on NPR, commentator Frank Deford talked about the flak he got from listeners for a story he did a few weeks ago about Princeton Athletic Director, Gary Walters, belief that sports should be viewed with the same prestige as the arts.

What was interesting to me was that in his original piece a few weeks ago, Deford spoke of college sports in terms like “…dismissed as something lesser — even something rather more vulgar…”, “Its corruption in college diminishes it so and makes it all seem so grubby.” The title of the piece online even compares sports to Rodney Dangerfield.

He puts forth Walters’ argument that “Is it time, for the educational-athletic experience on our playing fields be accorded the same … academic respect as the arts?” and “Athletic competition nourishes our collective souls and contributes to the holistic education of the total person in the same manner as the arts.”

He wonders if there isn’t a double standard in that “a young musician major in music, a young actor major in drama, but a young football player can’t major in football?”

However, in his piece today, sports don’t seem to have it so bad in colleges and universities. “I’m afraid the game is over. In our American academia, the arts must be satisfied with the leftovers,” Deford says. He goes on to quote John V. Lombardi, the president of the Louisiana State University System: ”

“Mega college athletics … prospers because for the most part we (our faculty, our staff, our alumni, our trustees) want it. We could easily change it, if most of us wanted to change it. All protestations to the contrary, we … do not want to change it.”

What sums the situation up for me is Deford’s line that “sports in our schools and colleges are not only ascendant, but greedier and more invulnerable than ever.” While it is true that his first piece is about academic prestige and the second is more about which programs get better funding and a comparison of the two is apples and oranges. It seems to me that athletics have prestige and funding and seeing that they lack only recognition as a worthy academic pursuit are greedy to acquire that as well.

I have never been terribly put out by the inequities in sports and arts funding in schools. I make grumbling noises about funding decisions that favor sports over arts and the hardwood flooring and office suites athletics officials have at my school. But after a few moments, I move on and don’t dwell upon it.

I am a bit concerned though that people would be thinking that an activity that has always been adjunct to the academic experience should be an academic experience. There are already too many exceptions made for athletes academically as it is. When a dance or theatre major is failing history or missing classes because they were in rehearsal the night before, their academic career is in jeopardy. Not so with the college athlete.

Now people want to give them academic credit for playing sports? In the context of all the scandals that have emerged, how can a degree based on sports credits be viewed as credible? How can a big sports university that grants the degree maintain its credibility even? If anything, I would agree with the argument that often comes up that schools should drop the pretext that the students aren’t there primarily to perform athletically rather than academically. Better to emulate the G.I. Bill and guarantee them an education at the end of 4 years of service.

I will admit that art and sport are joined in so many discussions that in some respects their existence seems intertwined like two planetary bodies orbiting each other. In terms of aspects of each that qualify as academic pursuits, they are quite different. While there are some like Tony Kushner who believe that undergraduate art majors should be abolished, there are elements to arts training which are more dependent upon instruction in other subjects than athletics are. An artist’s understanding of their craft is enhanced far more by studying literature, history, physics, language, material sciences than for an athlete. That is, in fact, what Kushner suggests an artist study as an undergrad rather than majoring in the arts. At no time does he feel the arts are not worthy of academic study.

Which is not to say that arts majors are taking advantage of these opportunities to the extent they should any more than the athletes are. It would be great if artists were feted and recruited in the manner athletes are, but that isn’t the world we live in. Perhaps athletes should be renumerated in accordance with the financial benefit their performance has for their school, but those activities should not be equated with academic achievement.

New Haircut

So, we have a new look here at Butts in the Seats. Things are still under construction as I work to figure out how to use this new version of Movable Type. My main motivation for upgrading was that I was getting nearly 1000 spam comments a day and I heard MT 4 had better spam filters.

Well, I haven’t gotten any yet.

I was also thinking it was about time that I upgraded the look to take advantage of new features blogging software have these days.

I will be poking around improving the look over time. Today is my only day off until Thanksgiving so some of the changes will be slow in coming.

On the positive side, you can make your visits to the site a game and try to discover what changes I have made each day!

Creative Arts Solve Problems

This weekend we had some pretty heavy rains which revealed leaks in places we didn’t know we had them. And I am not using literary license when I say that. Two years ago we had 6 weeks of rain and there weren’t leaks anywhere near where it was cascading down the walls yesterday.

As a result, I spent the day repositioning fans to blow the carpet dry. However, before I left this evening I had to unplug many of them and return them backstage because they were being used for our production of the Odyssey opening this weekend. Not a few people remarked how fortuitous it was that the production design required us to buy fans to replicate the winds in the story.

One of the things I like about working in a creative setting is that one has requisite tools for said creation at one’s disposal for other purposes. You are able to respond better to problems when they tend to crop up. For example, we don’t need to put in work orders to replace light bulbs because we have ladders and genie lifts. We can rewire broken lighting fixtures, solder wires back together and test for circuit continuity. We can tighten what is loose and patch what is leaking.

Well, up to a point anyway. This weekend, all my staff could do was mop up what was leaking. Our theory is that a cast iron drain pipe has cracked in a place we can’t get to.

Of course, some times self sufficiency can be a curse as well. Since our facilities are used after normal work hours, we have the janitorial department provide us with extra stock for the restrooms in case we run out in the middle of a performance. Since the cast and crew often use the building directly behind us, we often end up restocking the restrooms there as well. Heck, about 8-10 years ago, I learned how to stop a urinals and toilets from constantly flushing and return them to service. I have been fixing the problem ever since saving lots of water. Some member of the custodial staff is getting off easy during our show runs!

Given that I have had to master a wide variety of financial, desktop publishing, database, image manipulation and word processing software in the course of my job, I figure I have picked up a goodly amount of skills in my life.

Last week I suggested that being in the arts hadn’t really helped out my math scores as much as the arts education advocacy ads suggest. I can’t deny that being involved with the arts has provided me with self confidence, self-reliance and the ability manipulate the world and address the challenges I encounter both physically and virtually.

Has participation in the creative arts prepared me for life in ways that other academic subjects, television, movies and video games never can?

You betcha.

Will it do the same for your kids? Like everything else, it depends on how long they are involved and how thoroughly they embrace it. The current stage craft class at my theatre has involved themselves with a gusto and in numbers I have never seen and the professor has rarely seen. If I knew what it was that was motivating this group, I would bottle it.

I know they are growing in knowledge and skill from the experience because they are coming in when there is no class and using what they have learned to create projects for other class—far in advance of deadlines! (Honestly, I think they are pod people or something, they are so atypical of the usual students in this class.)

So yes, working in the arts might be a thankless job with long hours, little pay and low prestige. It may not make the most convincing ad copy for the arts in education people, but I have always prized my experience in the arts for the self-reliance having such a wide variety of tools at ones disposal affords you.

Add Arts For Instant SAT Score? Bah!

As much as I love to see the arts kept in K-12 education, I am often a little skeptical about how effective arts exposure is to improving math scores, etc. Cause frankly, I had a fair bit of arts exposure and I got awful math grades. Some of my doubts come partially as a backlash to the make your baby an Einstein by playing Mozart while they are in the womb movement.

I think the thing that turns me off about the Mozart genius babies is that uses the music prescriptively rather than encouraging trying to comprehend music and learn about Mozart. The whole K-12 has always seemed similar in that it implies you just add arts for quick instant SAT scores.

I had a couple entries about six months ago on the statistical correlations between arts experiences in youth and attendance as an adult so I won’t get in to any of that again. (Again noting, I was never good in math.)

But perhaps I protest too much about being bad in math. I have to concede my comprehension did come later in life. I still can’t do calculus, but I do see the relationships I didn’t before. And my claims of doing poorly in math are not entirely true. As a junior in high school, I was flabbergasted to learn I had gotten an A on the state regents’ math exam. This was mostly due to the fact the exam was heavy with logic problems which have a strong verbal component.

My verbal skills haven’t been overly lacking and I could probably credit the arts for cultivating those skills in part. So technically, the arts probably did help me with my math scores, at least for one year.

As the Boston Globe article on the value of arts education I posted on mentioned, there are all sorts of ancillary benefits to the development of a person. I believe that being in school plays in elementary and high school helped develop my confidence and gain me a modicum of respect among peers outside my general circle of friends.

And while I haven’t made my million and probably never will, I have done well enough in the arts that I could walk proudly into my class reunion next month. (Unfortunately, I can’t make it 🙁 )

What we need are ads soliciting support of the arts in school that tout the benefits as more than a recipe for better grades. There are other arguments that people can identify more closely with than grades. Granted, that is the focus of schools and if you want arts in schools, the grade improvement has to be there. But parents are also looking for schools to make their kids better people. History and science lectures aren’t going to be able to accomplish that as well as hands-on creative activities.

The best way to make the appeal for arts in schools might not be the most obvious. I had read somewhere recently that most anti-drug ads have failed to lead to a drop in drug use until the current campaign showing kids just lethargically sitting around doing nothing and having no impact on the world. Whether the impact will be long lived or if the drop in use is just coincidental, I don’t know.

The ads that had run prior to the campaign showing people getting in dangerous situations leading to death and injury met with the approval of older folks who tended to value safety in their lives. The concept of danger actually appealed to kids who tend to believe themselves immortal and they went out and tried drugs. These new ads make older folks uneasy because they explicitly say, I tried drugs and nobody died implying drugs aren’t dangerous. But apparently kids see the users portrayed as not being the life of the party and are having second thoughts.

My point is, the most convincing argument for arts education in schools might not be the most obvious one or the one people are most comfortable with. The best argument might end up promoting the value of non-arts activities too.

What Does Your Bookseller Say About You

A couple weeks ago I came across a webpage where an author was encouraging people to buy his book and had links to Amazon, Barnes and Noble and Powells. Since following any link would allow you to buy the same product, I started to wonder if choosing to buy from a certain bookseller was a personal statement.

While an author would want to offer people the most options to purchase their book, it is clearly not in his/her best interest to link to Amazon because they won’t receive any money on sales of the large stock of used editions Amazon makes available.

I have read some screeds on the internet about why one store is more evil than another but I haven’t read enough to justify a theory that people feel like they are making a statement when they buy from a certain bookstore.

When you shop in Tiffany’s or carry an iconic blue bag, people can see you and be impressed. What you are reading might say something about you, but if you buy a book online, unless you are carrying the box it came in around with you, the source of the book you are reading on the bus is invisible. As the purchasers, you know where it came from and perhaps you derive pleasure from your association with the place of purchase.

I don’t think there is a question that people are motivated to do things by factors that will never receive external recognition. I have recently been pondering if there is a way arts organizations can structure the choices they offer people in a way that allows them to make a personal statement even though the ultimate result is no different from the person standing next to them.

For awhile credit card companies were emphasizing choice of card art, payment date and rewards plan as an individual decision. Other than the art, no one at the cash register had any inkling about what choices you had made unless you started tallying aloud how many frequent flier miles you were racking up.

The obvious choice for arts organizations might be donation options which benefit really specific areas with which the donor might identify and privately recognize. No one else in the audience may know or care, but that Fresnel on the first electric is there because of you baby!

In many ways, this is too easy and probably ignores other opportunities. It has also been done to death in many other forms like adopt a seat and cobblestone campaigns. It is hard to imagine other options because it is difficult to know what secretly motivates our patrons’ choices and the Internet allows them even more privacy by circumventing the Tiffany’s building and bags altogether.

It wouldn’t surprise me if organizations started to tap into some obvious sources of personal statements and advertise that building renovations had earned some form of LEED certification in order to attract environmentally conscious individuals.

Eventually, that will become trite so the trick is to identify motivators with a similarly powerful appeal that aren’t quite so obvious that might be sincerely embraced. With all the arts organizations that create new programs just to get grant funding, the last thing groups need to do is replicate this mistake by hitching to a trend that isn’t compatible with their mission.

Scoobie Doobie Drew (McManus), Where Are You?

I have some irons in the fire but nothing has developed. I did want to note the inexplicable absence of Adaptistration from the ArtsJournal.com.

I am not a big symphony fan, but I do respect Drew’s writing and check him out every weekday morning. I was surprised to find the link to his blog gone today and upon typing in the blog’s URL, find myself redirected to Adaptistration’s new home at www.adaptistration.com.

I have dutifully changed the links on my home page. The links from my posts to Drew’s entries on Artsjournal.com are still active but I don’t know for how long.

In the absence of any post on either Artsjournal or the new Adaptistration regarding the change, my musing on the subject have run from the mostly benign scenario where Drew wants more control over the appearance of his blog. A more disturbing scenario has occurred to me where his assessments of orchestra websites and reporting on negotiations and revelations of other details have been welcome by many and they in turn have put pressure on Artsjournal editor Doug McLennan to reign Drew in.

The concept of the latter option has such chilling implications, I tend toward the former. Hopefully Drew will offer an explanation soon.

It bears noting that in the internet age, it can be important to get ahead of things by providing information about changes lest unfounded rumors start to emerge from idle speculations such as those offered above.

Yes, you can damn me for inconsistency by simultaneous noting this fact and posting idle speculation. But please note that most people don’t provide a disclaimer that allows you to damn them for inconsistency.

Arts As Background Noise–It Can Be A Good Thing

In the comments to my recent post on Gov. Mike Huckabee, Fractured Atlas Executive Director, Adam Huttler, pointed out that some groups like the NRA supported candidates on the single issue of gun ownership. Acknowledging that it was damned effective, albeit narrow minded, he asked,

Imagine a candidate who will quadruple public funding for the arts and ensure that every arts organization in the country never has to beg for its budget again. Now imagine that he’s also pro-life, pro-gun, pro-death penalty, and anti-gay. Can you imagine anyone from our community supporting him?

The first, admittedly crass, thought that came to mind was that it would be akin to supporting a head of state because of an anti-communist stance despite his record of rapacious greed, corruption and human rights atrocities.

The musing that followed were, by their very nature more considered responses to the question. Still the basic idea that any cause is not well served by supporting someone who embraces ideals that are repugnant to their core beliefs remained.

That said, while I think many in the arts hold strong opinions about right to choose, gun control and the death penalty, I don’t think they are defining characteristics of the arts community. If a politician stepped forward who was going fund the hell out of the arts, infuse the educational process with it and espoused pro-life, pro-gun, pro-death penalty sentiments but held favorable views on other important issues like the environment and social services, maybe the arts community would be advised to grin and bear it.

The anti-gay issue though does impact the core identity of the arts. Depending on how restrictive the views a candidate held were, the mass support of such a person could be disastrous for the arts. In my own organization alone which is pretty small, we would probably lose about 15-20 people upon whose goodwill and assistance we regularly depend.

That is just the people who are homosexuals. The amount of support we would lose from their sympathetic friends and family of any sexual inclination should we support a candidate espousing restrictive policies would be immeasurable. Presenting shows that have traditionally raised a furor in communities like Angels in America or Oh! Calcutta! wouldn’t lead to the ruin of my theatre as fast as if groups like Americans for the Arts, Actor’s Equity and DanceUSA, among others, banded together to urge the support of someone who reproached the gay community.

Using the NRA as an example of what the arts should do is not quite valid. For one thing, the NRA doesn’t typically ask for funding. In fact, they often encourage the government not to spend tax dollars on programs that might impact their members like information tracking. Politicians are happy to support people who give them a lot of money and don’t ask for any to be spent in return.

I do think Huttler’s comparison is apt in one respect, expression of passion. I don’t think that arts people are active enough in advocating for funding and assume others will do it in their place.

But even more importantly, arts people don’t talk about their passion publicly the way members of the NRA do. You walk into store to get coffee, sit in a diner, go to a wedding or graduation and you might hear someone talking about how the government is infringing on the right to bear arms. A tension might infuse the atmosphere and a debate might erupt, but everyone standing around is already familiar with the views of the NRA even if they aren’t members of the organization because the conversation is public and widespread.

Can the same be said of the NEA? How many people outside of the arts world know Dana Gioia is the chairman? Actually, how many audience members and gallery/museum attendees who nominally support the arts know who Dana Gioia is? People may not know Wayne LaPierre is the current CEO of the NRA and that John C. Sigler is the president, but can probably identify Charlton Heston as a primary spokesperson, if not past president.

While the argument for arts funding doesn’t have a basis as a constitutional right, the opportunities for spreading a positive narrative are expansive. It can be as simple as talking about the joys of teaching kids to fire pottery while waiting in line at Starbucks.

Better still is taking advantage of opportunities to have other people talk about how great the arts are. While sitting at a table at a wedding reception, ask where people are from and then about the arts life in that city. With any luck, you can ask leading questions to get them to talk about how much they have enjoyed different experiences and they will leave the wedding with a warm fuzzy feeling about the arts.

If you aren’t so lucky, the conversation might be why they don’t like to attend. Leading the conversation in a positive direction might take more skill and humility. If one were a visual artist and people were dead set against that discipline because they didn’t understand modern art, ignoring the urge to lecture about Jackson Pollack to pursue a path of less resistance in a stated interest in music or powerful acting to nudge them toward trying a pops concert or play might be tough.

Engaging in informal public conversations about the arts can help the arts person cultivate the ability to speak persuasively among people who have a low level of comfort with the arts and discover what their barriers to participation might be.

The general public becomes more familiar and hopefully more positively inclined toward the arts as their understanding expands and the general subject enters their subconscious via background conversations.

The more I read and write on this topic, the more convinced I am that funding for the arts isn’t going to be achieved by mobilizing the base in times of crisis or even during legislative cycles but rather by taking a long view and making the arts part of the daily interactions. In order to convince people that arts are central to their lives, they must experience the arts centrally in their lives and not as an alternative to the mainstream practiced by perceived fringe groups.

Work to Support Your Play or Work for the Joy of It?

There must be something in the air because I keep finding interesting articles on employment. I am going to have to create a category specifically for the topic if this keeps up.

This time around it is a piece by Arthur C. Brooks in The American called “I Love My Work.” In it, Brooks talks about how important work is to providing meaning and direction in day to day living.

As I have noted before, the feeling that one’s work is meaningful, at least by ones own standards, is a powerful motivator.

“…people who think their work allows them to be productive are about five times more likely to be very satisfied with their jobs than people who do not feel they can be productive. And those who are proud to work for their employers are more than ten times as likely to be very satisfied with their jobs as those who are not proud.”

Brooks cites a survey conducted by the National Opinion Research Center at the University of Chicago which showed that 89% of people who worked at least 10 hours a week were very to somewhat satisfied with their jobs. The percentages remained about the same whether people were in high income or low income jobs, whether they completed college or not and regardless of working in private, non-profit or government jobs.

And given an opportunity to be financially secure for life without having to work again, 69% of American adults would continue working in some capacity.

One of the areas that I was a little skeptical about was the idea that pay and benefits such as vacations actually detracted from people’s enjoyment of work.

“Indeed, there is strong evidence that compensation such as pay and vacation

Wherefore Art Memphis Manifesto?

I went to visit the Memphis Manifesto website today to find it gone. Well, more accurately, that the account hosting the site had been suspended. You can click on that link if you don’t believe me.

Does anyone know why the site has disappeared? The physical manifesto is easily found as an Acrobat document. But I wonder what the disappearance of the site might portend. Since the impetus for the Creative 100 who met and signed the Manifesto came from Richard Florida’s Rise of the Creative Class, I wonder if this is a sign that the whole idea that cities must attract the creatives has fallen out of vogue.

The Manifesto it self doesn’t seem to be dated in anyway (in these days of fast technological development, ideas can get stale after 4 years). There doesn’t seem to be anything in there a community wouldn’t want to strive for.

So what happened? Did the dream die or has it morphed into a bigger, better concept that was only held back by the ideas on the old website?

Anyone know?

Gypsies Tramps and Thieves…and actors

At some point in the process, every acting teacher tries to dissuade their students from pursuing the craft professionally with tales of the incredibly high unemployment rate in the Actors union and the dismal amount most of those who are working get paid.

Still, hope springs eternal and the warnings fall on generally deaf ears.

When you think about it, they have some reason for hope given that the status of actors has risen from the historical lows it once occupied. As those of Shakespeare’s age reckoned, Aristotle’s Great Chain of Being looked something like this:

God
Angels
Kings/Queens
Archbishops
Dukes/Duchesses
Bishops
Marquises/Marchionesses
Earls/Countesses
Viscounts/Viscountesses
Barons/Baronesses
Abbots/Deacons
Knights/Local Officials
Ladies-in-Waiting
Priests/Monks
Squires
Pages
Messengers
Merchants/Shopkeepers
Tradesmen
Yeomen Farmers
Soldiers/Town Watch
Household Servants
Tennant Farmers
Shephards/Herders
Beggars
Actors
Thieves/Pirates
Gypsies
Animals
Birds
Worms
Plants
Rocks
Thanks to the Baltimore Shakespeare Festival

Of course, these days actors rate a little higher. Though in light of the role executive directors must increasingly play these days, actors still rank below beggars.

I recently came across a theatre that had shirts, mugs, totes, etc available with this list on their Cafepress shop. The puzzling thing for me was that they have never been associated with an Elizabethean/Jacobean production as long as I can remember. Since they mostly have live music and dance, a smattering of musicals and nearly no dramas, I wondered if it might be sending the wrong message to donors who may not get the joke.

In any case, the parents of aspiring actors can take comfort today, as they did in ages past, that at the very least, their kids didn’t want to become pirates.

King of Crossed Ts and Dotted Is (But Not Much Else)

We are interviewing for a new staff position at work and have gotten a better batch of applicants than we have in the past. I think it might be in part due the fact that I rewrote the job description that was being printed up on some industry job sites to be easier to read than the 40 sentence sans paragraph breaks monstrosity that the computer software generates.

I still had to link to the monstrosity but I think my summary of the job and specific mention about what point in one’s career the position was suited made the process more welcoming and easier to understand. Given that the official job title, recategorized for reasons of “efficiency” some years ago, bears no hint of the performing arts, I am guessing my alterations helped catch the eye of people who might actually be qualified for the job.

Participating in this search process has illuminated some unpleasant facts about being a person looking for a new job.

Since I work for a state institution there are hoops people have to jump through that it wouldn’t occur to most search committees to erect. From the applications we received, I imagine that it didn’t occur to most of the candidates that they were supposed to explicitly jump through them. For example, one of the minimum qualifications (MQ) for the job is willingness to work nights and weekends. Most people in the performing arts would take it as a given that if they listed working on 30 performances annually on their resume, they were showing that they were willing to work nights and weekends.

Unfortunately, Human Resource people having no experience in the performing arts and even some committee members who do have the background look for specific reference to a willingness to work at these times before crediting that MQ.

One of the rules about resumes and cover letters is that they should tell a story about your experience. Naturally, the story you tell about yourself should be one that matches the requirements of the position. If you are highly educated and are applying for a position where you will be working with highly educated people, you may try to talk about your experience in a sophisticated manner. By this, I mean that you might reference how you were personally involved in the logistical arrangements necessary to transport equipment to various venues throughout the community before and immediately at the completion of an event.

You might feel this answers whether you can drive and are willing to work evenings and weekends. From the last 4-5 search committees I have served on, I hate to say that making awkward but explicit statements that you have a license and will work evenings and weekends may be best. Some of the committees I have been on haven’t be in my field or a state institution and I have spent more trying to convince people that all questions have been answered implicitly via the available information than I care to count.

In light of my experience on these search committees I wonder if I might have better served in my own job searches by writing, “I have a driver’s license; I work nights and weekends; I am detail oriented enough to transport the correct equipment for performances to remote venue we don’t own”, instead of trying to signal these things with the sort of example I used two paragraphs ago.

This sort of thing sounds hackneyed and grates against my pride in my writing ability. I wonder how many jobs I might have lost refusing to sacrifice the flow of my prose. (Which is not to say it can’t always use more work.)

I hate to say it, but search committees seem to use picayune points to disqualify applications because they don’t want to do the work of evaluating all of them. The more applications there are, the pickier people seem to get about things like Ph.Ds not listing where they went to high school.

The high school itself never emerges as a criteria for job selection. The person is eliminated because “if they can’t be bothered to fill in all the blanks, how good can they be?” Frankly, when faced with a form from an office supply store that asks what my high school major, minor and degree was and if I have a CDL license for a job that doesn’t require driving, I have to wonder if an employer can’t be bothered to create an application form that is pertinent to the position, how good a work environment can it be? (Happily, the form I had to fill out for my current job was both short and pertinent to the position.)

I should note again that I am not only referring to state institutions in these examples. There are a couple non-profit committees I have sat on that operated similarly. If a creative economy is indeed upon us, I have to think that the only way creativity is going to bloom in companies that use such rigid hiring criteria is going to emerge in spite of these practices. I understand that fear of lawsuits informs decisions to reduce subjectivity in the interview process. But it seems that some people use the structure to abdicate the responsibility to do a thorough job vetting the candidates and finding the best person to fill the position rather than the person best at filling out forms.

Going Down That Forest Path

Being human, it is inevitable that we compare our experiences and progress with others. Whether it is in our personal and professional lives or measuring our organization against others in our community or region, the grass is always greener elsewhere in some respect even if you are on top.

Coveting another’s success will often move you to examine how they obtained fame, fortune, life of ease, etc., in the hopes of replicating the ends by duplicating the path they took.

Some times this works, but many times it does not. There is a story Joseph Campbell tells in a number of his works about King Arthur and his knight’s search for the Holy Grail that has stuck in my head for years. As they begin the quest for the grail, they come to a forest

“‘They thought it would be a disgrace to go forth in a group. Each entered the forest at the point that he himself had chosen, where it was darkest, and there was no way or path.’

“No way or path! Because where there is a way or path, it is someone else’s path.”

This always seemed like a potent bit of wisdom whether one is seeking personal enlightenment, examining one’s career path or running a business. Life is not like a marathon where the path is cleared and marked and progress is easy to measure and compare against others. It is more like that forest.

If you have ever pushed into a forest where a path is not, you often find to your surprise that once you are past the outer layer of entwined branches and brambles, the way through the forest is much clearer. Other times there is more of the same and a swamp to boot. Like the grail search, the distance, location and actual appearance of the goal is unknown.

It is hard to remember all this when you hear about the success others are having, the distance they are covering, the treasure they are finding. It is easy to think you should be using rope because the successful guys are using rope. But their forest passes over a mountain and yours is full with brambles where a machete is more useful. Even if your path takes you through a swamp where a rope might be helpful, you are going to use it in a different manner than those traversing mountains.

I use this lengthy metaphor to reinforce the advice I have issued before about carefully assessing technology tools rather than jumping on the bandwagon because everyone else seems to be doing so. The same goes with programming decisions, marketing plans, construction and pretty much every other choice you may have to make.

In the last few weeks I linked to a video where Malcolm Gladwell talked about how Prego overtook Ragu in the spaghetti sauce market when their research figured out that people’s general preference is for either regular, chunky or zesty/spicy sauce. Now you can walk into the store and have 20-30 choices of sauce from Prego alone. Ragu hired Prego’s researcher in an attempt to catch up and offers a similarly large variety of sauce.

Knowing that Prego met with success and knowing that Gladwell is considered a real smart, insightful guys these days, you may decide he is right and there is no one perfect product for everyone. But is offering a wide variety of arts experiences right for your organization? Is it even within its capacity to execute?

Inspiring stories of success can be great to hear but the strategies aren’t sure things for everyone. The now cliched phrase “If we can put a man on the moon, why can’t we X” only proves that different people with different expertise and different resources were able to put a man on the moon.

And there have been very few attempts to follow that path since.

If An Actor Forgets A Line And There Is No One to Hear The Silence….

This being my 500th entry, I thought I would wax a little philosophical.

Back when I was actually taking philosophy in college, I was always intrigued by the basic idea of what it is that comprises identity. Generally, the concept is introduced with a question like-If your arm is chopped off and replaced with a prosthetic, are you still the same person you were before? Then what about a leg? The questioning goes on removing and adding body parts to start the conversation about how much has to be removed before you are no longer you. Accompanying the question is also the idea of whether the loss of certain senses changes you since you no longer experience the world in the same manner.

The final examine for the course challenged us to compare what different philosophers would say about the identity of crew members on the Star Trek television shows given that the process of “beaming down” demolecularized and then reconstituted them.

Sure it sounds strange, but the essential questions of identity come up quite often in conversation on many topics. Certainly, it emerges all the time in regard to art. One of the first questions most arts students are asked explicitly or implicitly is what is art? One of the initial separations people try to make is between art and craft and then pare their definitions down little by little hoping to find that one defining element wherein art resides.

Given that a pieces of clay shaped into water jugs by Incan potters 500 years ago are enshrined as art objects in museums and private collections, people are often uneasy making definite statements about the difference between art and craft and never get beyond that point.

If distilling the elements of art were so easy to do, someone would mix it with the ingredients of quality, bottle and sell it.

If things do get bogged down or boring during your debate about art, you can always introduce James Joyce’s idea that all the art we see these days, including Norman Rockwell’s paintings, is pornography.

The truth is, seeking the ingredients of art can be just as fun as boldly walking into a room and accusing Norman Rockwell of being an arch-pornographer.

Go into the rehearsals for a new play and try to figure out when it becomes art. Does it happen during rehearsals? Does it happen on opening night? Does it happen some 10 days into the run when everyone settles into their stride? Does it happen at different times for different actors? Has the set and lighting always been artistic from the start but the show doesn’t become art until the acting ensemble integrates itself with these elements?

Was art created the moment the platonic ideal of the show coalesced in the director’s head? Since performance is meant to be experienced by others, is it not validated as art until someone has witnessed it?

If the performance is awful, was art created? Given that the work of many visual artists wasn’t appreciated until after their deaths, art can obviously exist independently of perceived quality and value.

Similar criteria can be applied to paint brush strokes, musical notes and poetic phrases.

Engaging in this sort of speculation with a light heart can make an arts experience enjoyable and I daresay will sharpen one’s perceptions as one endeavors to spot the point at which the ingredients transmuted into art.

Now some may think that coming to these realizations is a great argument for the teaching of philosophy. I should note that I believe I got a C+ in the class and that was probably mercy on the part of the professor. At some point, the lessons started to sink in and make sense in the context of the world at large.

Hmm, I wonder if I can discern the point in my life when the knowledge finally turned in to comprehension….

And A Puppet Shall Lead You

A lot of bloggers, myself included, talk a good deal about engaging audiences, being relevant to the community and getting people to be less passive participants but we rarely point to any examples that work.

You may not agree with their politics, but Bread and Puppet does all of these things pretty well. They are completely dedicated to doing all the things I have mentioned along with keeping art accessible to all. They have been doing it for about 40 years and until 1998, had tens of thousands of people showing up to an unadvertised annual event to participate.

Now granted, it can be easy to get people interested in what you do when they see an immense puppet hovering in the tree (third photo). And the lure of great homemade bread with garlic aioli can’t be underestimated.

They get people involved with the performance of their pieces. During the summer they have shows every Sunday that are rehearsed with members of the community on Saturday.

Back when I was an undergraduate the theatre department at my college had Bread and Puppet come in to get the students involved in a performance. I couldn’t help but be impressed by the costuming and scale of the puppets we were taught to manipulate. I still remember it quite clearly even though it was (mumble) years ago. I also recall how flexible company founder Peter Schumann was with his vision when the number of students who showed up was less than the amount he requested.

So the lesson here is to hone your papier mache and giant puppet manipulation skills, right? Well no. That is their core competency. They are good at it. Chances are you will look foolish if you aren’t. Better to say the lesson is to find a way to tell your community “this is what we do well, come join us in doing it for a day or so.”

Yes, it isn’t appropriate for everywhere. Yet this might be one of the few suggestions I have made that favors the smaller arts organization with more direct ties to the community over the larger ones with the resources to implement new technologies. Getting things rolling might be as simple as an open house with activities. Though I suspect with so many other options available to people, it will take greater cleverness and long term effort to see satisfying results.

I can be pretty dang certain that it will also take an unflinching dedication to the ideals of your effort on the scale of Bread and Puppet’s to realize success. Strange as it may sound, people seem to respond. Bread and Puppet has an apprenticeship program in which they promise apprentices hard work for no pay and a month of sleeping in a tent. Currently, they have filled their 35 apprentice slots for this summer and have a waiting list.

I did plenty of suffering for my art in squalid conditions that didn’t seem to phase me when I was younger. From the description of what the program is not in an attempt to dissuade those with an incorrect understanding of the program, it appears that more than just young students are looking to participate.

I know we would all love that sort of zeal from our employees, audiences and admirerers.

The Employable Complete Human

By way of Arts and Letters Daily is the text of National Endowment of the Arts Chair Dana Gioia’s graduation address at Stanford University.

He uses the apparent controversy that he wasn’t a big enough celebrity to address the graduation as a springboard for discussing the decline in appreciation of the artist, scientist and intellectual in the country over the last 50 years. But he doesn’t lay the blame entirely on popular culture and technology–

“Most American artists, intellectuals, and academics have lost their ability to converse with the rest of society. We have become wonderfully expert in talking to one another, but we have become almost invisible and inaudible in the general culture.”

While he does engage in some lengthy nostalgia for the way things used to be, I think he makes a valid point about the role of culture in general when he comments, (my emphasis)

“The role of culture, however, must go beyond economics. It is not focused on the price of things, but on their value. And, above all, culture should tell us what is beyond price, including what does not belong in the marketplace. A culture should also provide some cogent view of the good life beyond mass accumulation. In this respect, our culture is failing us.”

I liked how he addressed issue of the disappearance of the arts in schools. He supported up his claim that arts classes don’t train artists, but rather create “complete human beings” by noting that people will need the skills they confer in the emerging creative economy.

He also mentioned that studies in civic participation were showing the emergence of two types of groups, those who sat entranced before their televisions, computers and game consoles and those who balanced these things with exercise, charity work and greater social engagement. What appealed to me in this argument was the evidence that- 1) The numbers show that these behaviors are not specific to education, geography or income so everyone is equally able to participate; 2) The elements that defined what group you tended to be in were reading for enjoyment and participation in the arts.

What I appreciated is that this approach takes advantage of the underlying sentiment of the current “get up, get out and do something” well-being campaign you see a lot of these days to bolster the arts make the whole person argument. Since there has been a feeling that the arts may not be best served by advocacy stressing economic benefit, it was important to provide additional support alongside the future employability point.

As he drew his speech to a close Gioia urges the graduates to be cognizant that while the graduates may have spent a lot of time playing and socializing on their computers, their lives were balanced by intellectual rigor. He notes that this equalizing presence they may have taken for granted will now be absent from their lives upon graduation. They will be entirely responsible for how actively they live their lives.

No Special Grace (Alas)

I was having a conversation with a friend from a previous job that brought up a few questions for me about what motivates people who work in the arts to attend arts events.

This gentleman was assistant marketing director and then marketing director for a theater at which I once worked. He eventually left to work for another marketing company, formed his own company which was acquired by another and is now a partner in that combined company.

In the same period his wife has been phasing herself out of a career in which her services were in high demand and is trying to earn her Actors’ Equity card. A couple years ago they both traveled to Scotland, young children in tow, to perform at the Edinburgh Fringe.

My friend tells me he hasn’t gone to see a show at the place we worked or almost anywhere else in years because of the ticket plus babysitter costs. This is a barrier to attendance that is commonly cited so there was no surprise in that.

What I was thinking as he told me was that if a guy who was paid to convince others that there was value for them in surmounting this barrier is unwilling to attend, how much harder is it these days to appeal to those without any background in arts attendance at all.

Granted, there is the element of his daughters’ youth that has to be factored in as well. Arts person or not, there is a necessity of child rearing that must be heeded. He gave the impression that he might be attending events more often now that his girls were getting older. It will be interesting to revisit the topic in a couple years to see if he did indeed start paying to attend shows more often.

I make the specific qualifier about paying to attend because he has been attending the shows his wife performs in using the comp tickets she gets. This fact spawned another train of thought that does not reflect on my friend’s practice, but is something I have observed in general.

I have known about 20 people in the last 15 years who haven’t been able to make the philosophical transition from starving artist to paying member of public. They got used to paying $5 or getting comps when they were students and/or starting out and years after won’t attend a show unless they receive the same treatment. In some cases they appeal to some pretty tenuous connections with people they only talk to when they want tickets. At least once a year I get a call invoking the name of someone 10 years gone.

I am betting some of my readers know these people. I am also willing to wager that some of them are pretty well off and put their ramen eating days behind them or worse, are successful professionals in the industry and feel their importance earns them free admission. (I have to confess, much to my chagrin every year I am sent two season passes to a theatre based on my theoretical importance. I am typically too busy and embarrassed by the idea to attend more than once or twice a year.)

I don’t know that this type of behavior is necessarily solely endemic to the arts rather than just being a component of a personality type. I am sure there are people who expect free food when they return to a restaurant where they once worked. Personally, I would prefer the problem to be personality related than to think that a lot of arts people are parasitic jerks.

The problem with this answer is that it provides more evidence that us arts people just like everyone else. If a guy who has performed and worked in theatres for over a decade leaves the performing arts world and has as hard a time motivating himself past to attend as the couple next door, maybe the arts aren’t a calling for a special segment of the population.

Frankly, I hate to have this sort of pessimism creep into my world view. The idea that being part of the arts confers a special grace and nobility makes being flat broke a little more tolerable. (It also dovetails nicely with a Catholic upbringing replete with tales of suffering saints.) And even though I am in administration, I feel the phrase “run arts like a business” robs it of some value.

I have come to realize that this grace and nobility isn’t the sole providence of those working in the industry but rather can be shared among all those encountering it. (Which is not to say that a dirt poor existence doesn’t sharpen the senses and appreciation of those who are receptive to experiencing art!) Partaking of this grace and nobility as a suffering poverty stricken artist in your youth certainly hasn’t earned you comps for life. You can’t be part of the in-crowd forever. One day you have to join the great unwashed and pay for your tickets.

Joshua Bell Experiment Issues Discussed

Via Americans for the Arts ArtsBlog is a three part discussion about Joshua Bell’s experience playing anonymously at a Washington, DC train station back in April.

The three parts were actually recorded on the same day but have been posted periodically on the Polysemy Woodshed podcast/blog page. (Links: Part 1, Part 2, Part 3)

Their discussions were some of the most thoughtful on the event that I have come across. The participants tackled a lot of the same issues about respect and recognition of talent, appropriateness of venue and curiosity of the children that I and others who have blogged on this topic have.

Among the specific ideas I found intriguing was the concept of an agreement existing between the performer and listener. Another was comments in part two by one of the participants where she talks about how discouraging it was that people walking by Bell seemed determined to ignore him. A short time later she acknowledges the common practice of tuning out information that is not immediately pertinent when she admits that she has only just noticed there were a lot of birds singing in her backyard and she has no idea if they have recently taken up residence there or if she has been tuning them out for a long time now.

The idea that you have have to have a frame of reference of some sort to assist your evaluation of art also came up in relation to art appearing in familiar and unfamiliar situations as well as simply having had enough prior experience that you can make a deliberate choice between stopping or walking away.

Part of the allure of Joshua Bell, one commenter argues is that there are a series of actions one engages in prior to attending a performance that create a sense of excitement and anticipation. Having circumvented these preparatory stages by appearing unannounced in a train station, Bell divested himself of much of the framework that make his performances so valued. He became merely a good violin player in the subway.

For those of you who recoil at the idea that Joshua Bell has much less value unannounced outside the symphony hall as he does inside let me point out that the U.S. dollar has no value outside what we invest in it. It is not backed by gold or silver–just belief. Print the exact design of a dollar bill on the exact same paper using only black ink and it is worth only the paper it is printed on. Add the blues, greens, yellows and reds and suddenly it is worth a bit more. It isn’t perfect analogy but in the same manner do tickets, clothes, dinner arrangements and nice performance halls contribute additional value to Joshua Bell.

As those discussing the situation point out, all these ancillary elements that enhance the value of the experience in our minds don’t actually improve the art. They are just things we as attendees have convinced ourselves are important to improving our receptiveness and enjoyment of the event.

One of the people talks about Matt Haimovitz who looked be one of the next great concert cellists but gave it all up because he felt he was disconnected from the audience and instead started playing in rock clubs, ice cream parlors and malls.

As the third segment ended, they pondered whether it was worth having orchestra musicians busk from time to time in the hopes that some ideas about how things might be changed to reach the man on the street would emerge.

I am not quite sure if there will be another installment or not. Each episode didn’t really indicate either overtly or imply by incomplete discussion arc that there would be additional sections posted. Since each segment was posted in two week intervals, I may just have to wait a couple weeks to find out!

Burning Question-Who Owns The Meaning of Art?

Via Arts and Letters Daily is an interview with Ray Bradbury wherein he mentions that he never intended people to interpret Fahrenheit 451 as a warning against censorship, but rather a warning against the lack of substance on television. At a time when the few people who had televisions were watching shows on seven inch black and white screens, he rather presciently foresaw a world where people had wall sized televisions. (One even dominates the wall of his house these days.)

So often in the arts we are in a position of interpreting meaning for others. In many cases we don’t have the creator alive and available to check our perceptions against. To a certain extent, artists cede control over what a work means as soon as they show it to another person. Artists need to accept that people will see things in a work that aren’t there and then will start deconstructing it looking for more.

Of course, if the artist tells you point blank that they didn’t infuse their work with the meanings you are seeing, you as the observer can revel in your discovery of the unintended, but shouldn’t insist it means something else to the artist’s face. Bradbury apparently walked out of a class at UCLA because students wouldn’t stop insisting he was talking about censorship.

This type of situation raises questions about interpreting the meaning of art. First of all, if thousands of high school English teachers have been disseminating the wrong information about the themes intended by a living author, what are educators and those serving the same role at arts organizations getting wrong about dead artists?

As we write program notes, conduct Q&As or talk to ushers and patrons in the lobby, how much are we getting wrong? Maybe the idea that Hamlet was motivated by an Oedipal complex never crossed Shakespeare’s mind. (Especially since the concept is never considered until after Freud coined the term.)

Second is the matter of balance. Where does the balance fall between telling people what is meant and telling people there is no single correct interpretation? People come to educators and arts professionals for the tools to process unfamiliar material. We try to give them language and lenses to assist in this endeavor but part of the joy of encountering art is to see something no one told you was there.

The problem is that sometimes these realizations are tainted by the context we bring to the work and don’t reflect the intentions or reality of the artist. Now granted, personal context is the basis of some works of art like Impressionist paintings. But you are also in the position of not being able to tell people they are wrong about Hamlet since you subscribe to and encourage the “No wrong answer” school of thought.

There are lengthy essays written on this whole concept. But let me just toss a thought out there for you to ponder–

Who owns the meaning of a work of art? Even if you are polite to Ray Bradbury and believe that he only intended the book to be about television, is he essentially only accorded the status of a equal interpreter of art because he has missed all the other aspects of the book that speak to you?

The funny thing is, in denying an artist’s stated intent one often holds him/her in greater esteem for being such an adept creator, they subconsciously invested their work with multiple layers of meaning.

Manifesting Out of Different Time

Since today is Memorial Day there are forces inspiring me in directions other than blogging. It was by a bit of serendipity that I came across this video last week illustrating that there is nothing new under the sun when it comes to B-Boy dancing.

This excerpt from “Detours – An Experimental Dance Collaboration,” alternates between B-Boy and dance/movements that preceded and inspired them from ethnic dancing, martial arts and films. Some of the sources have been obvious, but it was intriguing to see some of the more obscure origins of some of the moves.

While B-Boy dance has always been impressive to watch, viewing this video segment has increased it in my estimation as integrating that which is best of human physical expression.

Warning: Strong Language in Interview Section at Start and End.

Turn A Theatre Over An See What Drops Out

Over the last few months I have been serving on a subcommittee advising the Salvation Army on the theatre section of the Ray and Joan Kroc Corps Community Center they plan to build with a portion of the $15 billion the widow of McDonald’s founder Ray Kroc bequeathed to them.

The scope of the entire project which will also include immense athletic facilities, swimming pools, classrooms and daycare, is frankly intimidating so I am glad I am only focused on the performance space planning.

The San Diego facility providing a prototype for the local project was built while Mrs. Kroc was alive. She set very high standards for the project mandating that the normally modest Salvation Army cut no corners. The Salvation Army has some tough decisions to make given that while they want to spread the money around to as many communities as possible, they also need to allocate enough to each to satisfy her wishes.

I think she would be pleased to know that the center will be placed directly adjacent to a burgeoning community that will derive immense benefit from all the services it will provide.

On a related topic, at least three people on the Kroc Center subcommittee, myself included, have been approached by consultants hired by another organization planning to build a theatre nearby. I had been contacted a year earlier by another consultant who was engaged to put a business plan together. After a long discussion I told her I felt one phase of the plan would be valuable to the community but that a second phase was dicey because people didn’t realize what resources were required to run a theatre well. She called me back at the end of her study and essentially told me she agreed.

The second consultant told me they were just double checking the information from the first consultant. Later I wondered if the first consultant hadn’t given her employers the answer they wanted when another arts leader told me the second consultant was trying to persuade him to urge their employers to scale back the project. I wonder if like those living outside Phoenix, the residents of that neighborhood don’t identify with the city core.

I reference this second case not only because I have been pondering if it aligns with the findings of the Rand Corporation regarding arts environments in places like Phoenix, but also to note the different processes organizations go through in construction planning. I don’t know if depending on a consultant is better than putting together a committee of professionals or not. Consultants are probably less likely to have potential conflicts of interest with a project but can impart more sagacious advice based on experience.

Frankly, I was a little concerned that I wasn’t qualified to advise the Salvation Army until I learned the plan had to be vetted by the state, regional, national and international headquarters.

One of the interesting things about serving on the Kroc Center subcommittee is that the people we were advising had no preconceived notions about how the theatre would be used other than wanting to hold a few religious services. At the first committee meeting we were told to outfit the building with everything we wished our theatres had. Most of the meeting was spent with the committee members asking questions about the core purpose of the facility– producing, presenting, rentals, support of the arts classes– with the Salvation Army staff member assigned to us scribbling everything down to pose to her superiors.

By the second meeting the organization had clarified their thoughts in relation to all of our questions and suggestions about the niches the space might fit. It appears they intend to primarily rent the facility to interested parties. This suits me well since the facility will be in my geographic proximity. They won’t compete with my presenting activities but will provide a place for me to refer renters I have to turn away for lack of available dates.

One of the things that impressed me was that they are truly planning for the needs of the community rather than their organization. For example, the seating capacity needed to serve the potential community users will probably exceed attendance at their services for the foreseeable future by a fair amount leaving a lot of empty seats.

There is one more meeting in this phase of the planning and this time we committee members have homework. We have been asked to review three space designs, mostly pertaining to square feet allocated for different rooms and comment on whether it is sufficient for the proposed uses of the facility. We have also been asked to staff the facility with employees and volunteers and generate a list of all the furniture, fixtures and equipment that would fall out if you took the roof off and turned it over.

It has been quite entertaining imagining what would fall out if a giant child caming along, opened the roof of my theatre like a dollhouse’s and inverted it. Given that the assistant theatre manager’s niece turned one of her set models into a dollhouse, it isn’t so far fetched. I’ve been practicing my knots so I can lash myself to the nearest railing or pipe just in case.

Number of Cockroaches Will You Share a Room With?

When I made my entry on artist neighborhoods and the evicting power of gentrification a couple weeks ago, I meant to link to an additional article in Business Week. Now I am sort of glad I didn’t because it provide me the opportunity to raise the subject of what environments artists really value.

The Business Week article, “Bohemian Today, High-Rent Tomorrow,” obviously deals with the issue of artists making neighborhoods too cool for them to live in.

One of the things the piece discusses is that artists will trade affordability for the chance to live near other artists or at least near people with money to consume their artistic product. The piece is coupled with a slide show of the best places for artists to live. (buttons to advance the slides in upper right hand corner.)

Interestingly, since the list came out in February, people have been regularly posting comments to the site expressing their dismay that NYC and LA and others to a lesser extent were included on the list. (Kingston, NY is the real winner in the comments.) The feeling is that some of the cities on the list are too expensive and inhospitable to artists.

The article had acknowledged this but rated other factors as compensating for these things. Given that one of these factors was a concentration of artists and arts establishments, some people are apparently willing to make the trade off. Whether they enjoy a similar standard of living as artists in the other cities on the list, (i.e. size/condition of housing and number of roommates), is unknown.

So the question for my readers is, what trade offs are you will or not willing to make in regard to the city in which you live?

Couple Entries Revisited

I am revisiting a couple stories tonight.

The first is some applause for Michael Rice over at Cool As Hell Theatre podcast who has been picked up by station KQED in San Francisco. Michael’s podcast is the first, and at this time only podcast broadcast by the station.

I have to confess, I haven’t been listening to his podcast as often as I would like. Everytime I do listen, I scold myself for neglecting his work. I appreciate that he asks questions you want to know the answers to that most interviewers avoid.

Case in point, in his most recent interview with Alison Jean White. She is the youngest member of American Conservatory Theater’s permanent company, a distinction previously held by Annette Benning. He asks her the requisite questions about feeling pressured to live up to Benning’s legacy. But he also asks her if she felt like she was exploited as cheap labor when she was a student at A.C.T. and talks about how he felt that way when he was in a different acting training program.

Given that she is still employed by A.C.T. and probably wouldn’t want to malign the organization, he probably didn’t expect her to answer negatively if she was disgruntled. I am just always impressed that he asks questions that reveal the inner lives of artists and the struggles and concerns they face. He also makes himself vulnerable to derision by revealing that he felt so exploited and burned out that he turned down offers of employment after a showcase.

Anyhow, I have made up for my past errors by subscribing to his podcast. It will be interesting to see where things go now that he has the potential for greater distribution. (Hopefully those San Francisco Public Radio listeners are hip to podcasts!)

Second issue I wanted to revisit I wrote on a bit more recently. It seems The Independent of London decided to replicate the Joshua Bell experiment the Washington Post conducted a few months ago that I posted about a couple weeks back.

They chose to place violinist Tasmin Little in a station far less appealing than L’Enfant Plaza in Washington, D.C. The railway bridge beside Waterloo Station is described as “…amply layered with pigeon shit, blankets belonging to the homeless lie scrunched in a corner, and no doubt the place is used as an impromptu loo by Friday night binge-drinkers. It’s also windy, cold and, with the passing trains, a bit noisy.”

The article admits the environment isn’t conducive to stopping to listen echoing many of the same complaints a French businessman makes as he passes through. In fact, members of the Philharmonia Orchestra are the first to recognize Little and won’t stop because they have a train to catch.

While I feel both the Washington Post and The Independent articles got a little melodramatic as they wailed about the poor children being heartlessly yanked away from the musicians, in The Independent story, far more young people stopped and gave money than older folks who pay large amounts to see Little in concert halls.

It makes me wonder if my earlier thoughts about finding appropriate places outside of the concert hall to perform and then studying the who, what, when, where and how of getting people to sincerely stop and listen as a way of discovering a better method of delivery might have some validity.

Cool People Hang Out At The Furniture Store

The newly opened Honolulu Design Center is really trying to change the way people think about the place home and office furnishings has in their lives by positioning this facility as a gathering place.

If you have never considered your furniture store a center of social activity, you aren’t alone. The HDC figures this is the first time anyone has ever tried anything like this. If you look at their plans closely, you can see they have really done some thinking about their target audience.

The three story building has a cafe, a wine bar offering 90 choices and a 90 seat fine dining restaurant which will feature some of the furniture they are selling in their 6 showrooms. There is also an events area where Jazz is performed on Thursday nights and Wednesday and Sundays are film nights.

Just as Home Depot and Lowes offer little classes for the do-it yourselfers, HDC offers seminars that fit the lifestyle of their target clientele. The Small Business Administration held a micro-enterprise workshop for people wanting to start their own small business with monthly seminars on other topics to come. Another workshop offered helps people view home construction as an interconnected system so that all the segments integrate well together and result in low operating costs.

A television show, “Generation X and WhY Inquiring” will be filmed there featuring students

“-ages 9 to 17 – from various schools who will discuss and debate…the dynamics between boys and girls and issues ranging from harmless teasing to more serious topics like safety, drugs and health. Other important areas like global conservation, pollution, oceans, Social and educational issues…”

A number of thoughts passed through my mind. First that it must be nice to have the money to build the place as well as the money to buy from this place. While I am told there are pieces I could afford, $42,000 leather couches are more in line with what they offer.

Still, even though they are in a good position to recoup part of their investment being located next to the construction site of two towers of condos which need to be furnished, they are taking a big chance with this project. People might buy coffee or wine while perusing furniture–but are they going to go to a furniture store, nice as it might be, for dinner and a movie?

I also wondered if all the performing arts centers that have been built in the last few years at costs the exceed those of that Honolulu Design Center by millions have had as good a handle on how to serve their target audiences as the furniture place does.

In some respects, clues about what to offer and how to position themselves already exist. As mentioned earlier, they have upgraded the classes that Home Depot offers. They also seem to have improved on Target Stores’ Design for All campaign. At the prices they are charging, they certainly aren’t offering design for all, of course.

As I observed in an entry two years ago, humans seem to have an intrinsic need for art/beauty/meaning/purpose in their lives. Target Stores aim to bring the semblance of the aesthetic high end stores like HDC possess within the reach of everyone. HDC has moved a step further and is trying to bring many elements of the lifestyle their furniture already represents into one location.

To their credit, this isn’t some new initiative that marketing research indicated was a good idea. It is just another chapter in the company’s long history of sincere investment in local arts and culture. Their weekly print ads feature local visual and performing artists and promote their work and upcoming performances.

Thinking about what lessons could be derived from this for the arts, I came up with a great deal of “if onlys”- If only arts organizations had the kind of money to do market research to develop a great plan for serving the needs of a target audience; if only they could maintain a consistent staff and cohesive vision to see the plan through (Took HDC 8 years to come to fruition); if only they had the funding enabling them to ignore the distracting noise of earned/unearned income woes.

What I ultimately end up thinking is that HDC may serve as an example of what an arts organization should be– an unexpected arrangement that suits the community in which it is located rather than based on a standard set in other places. Somewhere out there may be a mini-van dealership/daycare/athletics field/community arts center catering to dual career-soccer parents.

Perfect Career Predictor?

Reflecting upon my use of Robert Pirsig’s Zen and the Art of Motorcycle Maintenance to discuss the definition of quality, I wondered if my support of his grading experiment might have been an early predictor of my involvement in the arts.

It seems to me that a person who valued insightful comments on their papers might be more likely to gravitate toward professions that provided more intangible rewards like esteem and self-actualization rather than high pay and material perks. On the other hand, I wonder if people who valued a specific letter or numeric grade over extensive commentary might be more likely to join professions with clearer remuneration.

I did a brief search for studies that might have examined this and didn’t find anything. I suspect the failure to do so is more a factor of not knowing what terms to use in a search than lack of research related to this topic.

About three years ago I included a Harvard Business Review article about the single perfect customer satisfaction survey question in an entry about customer service. (How willing would you be to recommend company X to a friend?)

I would be interested to know if there is any research out there that might support the dependability of using a single question to determine if someone in high school or college was disposed toward a career in the non-profit field based on what form of feedback they valued most on their assignments.

If there was a correlation between preferred form of feedback and profession, perhaps the perfect career path question might be: “What do you find more valuable in assessing the progress of your academic career, a letter/numeric grade or extensive written/verbal feedback?”

Does anyone know of research studies that might prove or disprove this notion?

What Is Quality?

The question about what constitutes quality is one of those things an arts manager usually doesn’t have time to ponder but which is central to all the activities an arts organization undertakes.

Most mission statements for arts organizations allude to providing quality to the community if they don’t do so outright. But when the doors open, are you offering the very best quality, the top quality you can afford or the top quality people are willing to pay for? Or does your product fall right there in the middle of the bell curve–something of middling quality that the largest group of people is willing to pay for?

Every couple of years I go back and read Robert Pirsig’s Zen and the Art of Motorcycle Maintenance. In the book, Pirsig methodically advances through various philosophical schools of thought in an attempt to create a valid definition of quality. He doesn’t actually complete the process until his second book, Lila.

There is a summary of his conclusions here. It is pretty heady stuff and tough to see the application to the arts just by reading the summary unless you are avid about philosophy. There is an essay by Mark S. Lerner called “Management and Art” that takes a crack at it that might be helpful in understanding some of the implications of Pirsig’s work.

I like reading Zen… because it gets me thinking and the detailing of his process aids my comprehension of the issues involved. I will admit I get lost at various points, though I make progress on each rereading. I don’t know if he actually arrives at a valid definition of quality. What he does arrive at makes more sense than what the dictionary says. Perhaps it is more accurate to say that I come away with a broader appreciation of the elements and considerations that comprise the measure of quality.

Does reading the book better inform my administration of my theatre and programming of its season?

Yeah, well it is often tough to take satisfaction in knowing that you have been responsible for the propagation and dissemination of a large concentration of quality into the universe when box office receipts are so dismal.

We go before legislatures and tell them that they should be concentrating on all the lives that have been changed and not numbers served when choosing to fund the arts. But when we get back to our offices, damned if it ain’t a lot about the numbers, eh?

In his book Pirsig talks about how he decided not to let his students know what grade they got on a paper but instead give extensive feedback about the work they did and how to improve. The students went crazy. The comments on the quality were well and good, but they wanted a quantitative measure of their success.

When you are running an arts organization it is much the same way. You love the comments about how great the show was, but what you really care about are a satisfying number of butts in the seats (or butts passing through the doors if you are a museum/gallery.)

I should note that subsisting solely on a diet of comments, most of Pirsig’s A & B students improve their performance. The C and D students either saw an improvement or hovered about the same with some D & F students sinking into oblivion. Operating an arts organization in ever fluctuating social, technological and economic environments is a lot more involved than applying oneself in academic studies. It is nigh impossible to survive solely on that diet of feedback, but handled well some nutritional value can be distilled resulting in organizational health and growth.

So yes, absolutely, reading the book definitely informs the day to day decisions I make. I ponder such things as I have written above and throughout this blog. Obviously, I think reading and thoughtful consideration of different issues is important even if the idealism presented in writings seems far divorced from the hectic, time crunched reality of our daily lives.

__________________

A brief related story I wanted to share. I first came across this book while taking a class in college. I wrote a paper supporting his ideas about replacing simple letter grades with brief evaluations of a student’s work. Much to my delight, my professor took me at my word and didn’t grade my paper. (She was already in the practice of writing comments on our papers.)

Given the college’s expectation that she assign a grade, she invited me to come to her office to discuss what grade I should receive. After reviewing her notes on my paper, I decided I had earned a B+. She was prepared to give me whatever grade I chose, but agreed that is what she would have assigned the paper.

Factoring in all the time and energy she invested in this whole encounter, this was very expensive for my professor. It is also one of the incidents that contributed to my feeling that I received a quality education at that school. An experience that resonates with me so many years later though she has probably forgotten all about it. (Though hopefully she offered similar experiences to other students.)