You Must Be This Tall To Clap

As I noted earlier, my involvement in Take A Friend to The Orchestra Month this year took little effort on my part since the Symphony came to me. For the first time in a long while, the Symphony came to perform a school outreach on my stage. Many of the musicians commented on that fact and hoped they would be returning for future events.

The program certainly had a greater reach than anyone anticipated as mothers showed up with infants in hand while accompanying the older siblings. We had ten strollers parked in the lobby during the first concert. Four people used our stage as a diaper changing area prior to the performance which left us concerned some of the babies would roll off.

I didn’t get to watch the whole thing, but the concert started with a short sample of John Williams’ “Theme from Superman and the ended with the full work.

What really stuck out from the whole experience was the audience’s reaction to the second piece they performed. Because they were trying to demonstrate varying tempo, they performed Grieg’s “In the Hall of the Mountain King.”

Before the piece was over the entire audience was clapping along in time with the music. I am guessing this isn’t a common response from the way the conductor commented on how the audience had really gotten into the piece. The symphony had sent CDs of the program to the schools in advance so they could prepare so the students could have been introduced to the idea of clapping along in the classroom. Though honestly, if you listen to the music, it doesn’t take much impetus to get you clapping.

Some of the volunteer ushers the symphony brought along commented how great it was that the kids enjoyed the music so much that they were getting involved with it.

I couldn’t help but wonder how old the kids would have to be before that sort of behavior was no longer tolerated from them. There is already a debate about aplause between movements, clapping during the performance would certainly be sacrilege. Certainly, social conventions require that you stifle such impulses to allow other people the opportunity to listen to the music.

On the other hand, symphonies often talk about how composers were the bad boy rock stars of their day so I suspect that people might have had a less restrained reaction to the music than they do these days. I came across a reference to children following Grieg around the streets of Bergen whistling tunes from his Peer Gynt Suites. If you followed the “In the Hall of the Mountain King”link earlier (or right here) you will see that the popular appeal of Grieg’s music lives on today. (Though in some cases, it seems to be a mutant life form.)

Resource: The Law and Arts

I have no idea how I came across it, but I found The Law Portal-Law Primers for the Arts today. As the name implies, the site has links to other sources of information on various laws that apply to the arts. There is also a link to information about how to conduct legal research online.

Some of the topics covered you might expect-free speech, cyberspace law, non-profit law, copyright/fair use, setting up a business, contracts, taxes, visas, etc.

There are some issues covered with which I hadn’t anticipated when I visited the site like those surrounding the use of various materials in the creation of art. The site not only links to articles and laws dealing with this subject but a place to find the Material Safety Data Sheets and OSHA regulations surrounding their use.

Something else I hadn’t expected was an article on what to do if an artist starts performing in your gallery without permission.

The site is a good resource not only for law regarding many of these issues, but also policy discussions on the topics I have mentioned as well as things like network neutrality, privacy and media consolidation.

More Powerful Than Casual Fridays!

Last week, Andrew Taylor linked to the draft of Charles Leadbetter’s upcoming book, We-Think. It has taken a week or so, but I have read the entire thing and found much of it thought provoking.

The general theme of the book is that some of the biggest innovations of the recent past have been a result of the cooperative effort of enthusiastic amatuers. Among the examples he cites are familiar like Wikipedia, Craigslist and Linux. But he also reveals that mountain bikes were actually developed by enthusiasts who assembled prototypes from scavenged parts so they could ride off road. Many recent astronomical observations have been made the same way, placing cobbled together telescopes alongside multi-million dollar observatories as contributors to discoveries.

Since I have been on pondering the nature of leadership in the arts of late, one of the dozens of things that caught my eye was the following (my emphasis):

Most important for innovation, leaders will have to be open to challenge and question: they will have to be curious and inquisitive.They cannot afford to be intellectually closed.They will have to be accessible to the people they lead, visible and part of the conversation at work, rather than cut off in the executive suite. Leadership will not longer be the preserve of the people at the top of the organisation: it needs to be exercised in large and small way by many people at all levels. If innovation is going to come from all over the organisation, then so too will leadership.

One of the issues Leadbetter addresses in the book is that so many companies say they want people to come up with creative solutions, but the sentiment is mostly lip service. To be sure, the whole problem of companies not supporting their assertion that they value out of the box thinking is a regular topic of business magazine articles. (And lets not even get into the whole fallacy of the “we’re like family here” claim.)

I have a suspicion though that there is a movement afoot that companies will find themselves unable to oppose. As more and more people find some self-actualization in contributing to these collaborative efforts, their desire to feel similar satisfaction at work could end up subverting the organizational culture of their companies. The subtle proliferation of Casual Fridays will be nothing next to this trend!

As people see that they have something of value to contribute to the team laboring on their out of work interest, they may feel that they have something to contribute at work as well. This may lead to some big conflicts as the employee expects things to be restructured to facilitate collaboration or perhaps their expertise doesn’t quite translate over to the function they serve at the company.

A smart company may look into giving employees the opportunity to fill the knowledge gaps needed to translate existing expertise or explore reorganizing things if there is some potential in the suggestion.

They may not have a choice. Employees already create informal networks to get things done in many companies. Get enough people together who have participated in highly effective self-organized groups in their private lives, and the company’s management may find themselves out of the loop.

Insert Your Discipline Here

As I was re-reading the Knight Foundation Magic of Music report last week as part of my entry and comments on Bill Harris’ Facilitated Systems blog, I realized there were a few topics I wanted to address.

Back in November, my entry on the report essentially deferred to my assumption that Drew McManus could provide greater insight than I could on the subject. As I expected, he wrote two entries with some great analysis.

However, it is a long report with plenty to comment on. One part of the report that seemed pertinent to the arts world in general was the “Lessons Learned” section on pages 49-50. The problems facing the orchestra world seemed to be the same faced by all the arts disciplines. In some cases the problem may not be as extreme for other disciplines as it is for orchestras, but is still something that bears scrutiny and effort for improvement.

Though summarizing a summary doesn’t do much justice to the material, I wanted to cite the lessons here in the hopes that arts leaders will be inspired to tackle some of the issues in upcoming seasons and set things in motion now with staff before summer vacation dilutes ambition.

As I said, replace “orchestra” with your discipline and see if it doesn’t ring true even a little bit.

1) The problems of orchestras stem not from the music they play but from the delivery systems they employ.

For orchestras the problem lies in the fact many people enjoy listening to classical music but don’t see any attraction at the concert hall. Part of the problem for all disciplines might be, as Andrew Taylor suggested awhile back, that audiences are less interested in being relegated to a passive role.

2 The mission of an orchestra needs to be clear, focused and achievable. An orchestra can no longer afford to promise all things to all people. A mission
statement that promises a world-class touring and recording ensemble,
extensive local outreach, broad public-school education,…may be promising far more that it can deliver and end up doing many things badly.

3 Orchestras that are not relevant to their communities are increasingly endangered. …The more orchestras peel off 3 to 4 percent of an economically elite, racially segregated fraction of the community, the less they contribute to the vital life of a community.

4 Transformational change in orchestras is dependent on the joint efforts of all members of the orchestra family – music director, musicians, administration, and volunteer leadership and trustees.

This last one seems to echo a sentiment on Donor Power blog-“Marketing-No Longer a Department” Where the point is that everyone involved needs to be part of creating the story about the organization that is appealing to the patron and donor and not assign those functions specifically to a department. (And those departments can’t reserve those functions for their exclusive use.)

5 No single magic bullet will address the many serious problems that orchestras face.

Says it all. (Though the report says more if you are of a mind to read it!)

The next three were pretty fascinating. The implications of Nos. 6 & 7 may cause you to reconsider assumptions you hold about the effectiveness of similar programs you offer.

6 Free programming and outreach do not turn people into ticket buyers. If the Knight program dispelled one myth, it was the long-held axiom that the way to develop new ticket buyers was to give them free tickets or programming. Free and subsidized outreach can be valuable for its own sake and is part of an orchestra’s service to its community. But it is not a technique to market expensive tickets. Similarly, new audiences can be attracted to orchestra programs using various methods. Yet there is little evidence to suggest that significant numbers of them can be retained without more sustained followup strategies.

7 Traditional audience education efforts, designed to serve the uninitiated, are often used primarily by those who are most knowledgeable and most involved with orchestras.
Over and over again, Magic of Music orchestras chose to abandon programs designed to attract new audiences because it was the subscribers who took advantage of them.

8 There is a lot of evidence that participatory music programs – including instrumental lessons and choral programs – are correlated with later attendance and ticket buying at orchestral concerts. Traditional exposure programs, such as orchestras’ concert hall offerings for children, seem to have little longlasting effect on later behavior.

The meaning of the statistics cited to back this up in a earlier part of the report was the crux behind the questions I posed Bill Harris. I don’t believe anyone I have spoken/written with on this point felt that experiential education was going to guarantee increased attendance down the road. My feeling is that this does support the idea that we should have music/dance/theatre in the schools because it makes people more positively disposed toward the arts later in life.

I wouldn’t be surprised if this finding meshed exactly with education studies that conclude things learned through experiences are more strongly retained than things learned through more passive methods like pure lecture.

Lastly,

9 Orchestras need to do more research on those who do not attend their concerts. Despite extensive research conducted on audiences and people who have been audience members, orchestras do very little research on nonattenders…

Some logic behind this. You need to not only know why people are attending but why others are not. The report openly admits that this is a costly proposition and really only viable with resources like those possessed by large institutions and foundations.

Diligent Job Research

I have been covering a lot of arts theory lately so I think it is time to share some practical tips. Here is one for your job search process. If you are trying to do a good job in your search, you will attempt to throughly research an organization before you apply so you can craft a cover letter that connects your experiences with their programs and goals.

You also want to know if the organization and environment is for you. What you especially want to know is what those catch all phrases like “competitive compensation” or “salary commiserate with experience and education” really mean.

Web sites are a great place to start, but for more intensive research, one of the places to consult if the organization is a non-profit is its annual 990 filing. If you go to Guidestar, create a free account and search for the organization, you can get access to these documents. There are other sources of information you can peruse as well if you become a paid subscriber to the service.

Organizations have to report the salaries of their highest paid directors and employees making in excess of $50,000/year. You can find out directly what the person in the job you are seeking made if they are listed there. This information either appears around page 5-6 in section V-A or Part I of Schedule A which tends to be page 9-10.

If the position is not listed there it is either because 1-the person doesn’t make more than $50,000 a year or 2) There are more than five people making more than that. (Companies are only required to list top 5 employees.)

In this case, you have to extrapolate what the salary for your position might be. If you are going for Marketing Director and the Executive Director isn’t even listed as making $50,000, chances are the best you can hope for is low 40s. You might also take a look at page 2 of the 990 where they list total amount paid in salaries. If their website shows 4 employees and the total they paid in salaries is $85,000, chances are the salary for your position won’t be very high.

Other than scoping out possible salary range, one can also check out the health of the organization. The form contains a balance sheet that shows how much the company began and ended the year with, what form their assets and liabilities are in and how much grant and donor support the place enjoys. Schedule A has a 4 year financial history of the organization so you can see what the general trend has been.

Often the filing will also include expenses listed by category so you can get a sense what your budget might be as marketing or technical director based on how much was spent for promotion or construction materials.

Finally, there is often a narrative about their recent activities which can give you additional insight into what the organization is all about.

The caveat is that these filings may not provide a complete or truthful picture of the situation. If large corporations can be evasive and creative with their accounting, so can performing arts organizations.

Also, you need to be aware of what the numbers you are looking at really represent. Seeing a listing of assets in the millions may look impressive if you aren’t looking to see how much of that is land, equipment, buildings, etc versus liquid assets like cash with which salaries and day to day operation costs are covered. The most gorgeous facility with state of the art equipment doesn’t do much good if an organization has poor cash flow management and can’t pay anyone to perform.

Manipulated Music

Apropos of my comment at the end of yesterday’s entry that one should look at statistics with a critical eye, the same obviously goes for any news report. What I specifically have in mind in this case is the Washington Post story about how Josh Bell was ignored by rush hour pedestrians at a Washington D.C. train station.

I have seen links to this article from Artsjournal.com and Arts and Letters Daily. There was a response to the article on Salon.com and discussions on the Chronicle of Higher Education’s forums.

And I guess I am contributing to the hysteria by mentioning it here. But the whole experiment really perturbed me.

The title of the article, “Pearls Before Breakfast,” an allusion to pearls before swine, really says it all. The effort seemed to be biased toward proving that the philistines of D.C. wouldn’t recognize talent. It almost seems like they set Bell up to fail. It was more of a stunt to write a provocative article about than a constructive attempt to observe and measure response. I guess I shouldn’t expect so disciplined approach from the the author, Gene Weingarten, since he is a columnist rather than a reporter.

They put him in a train station leading up to the 9:00 am hour, a time when people have work commitments they are rushing to satisfy, expecting people to engage in a leisure time activity.

Busking is prohibited in the Metro stations. In a post article discussion, the author admits he had to cajole the transit authority into violating their rules and give him permission. While people might stop because Bell’s presence was out of the ordinary, they also might ignore him assuming he was operating illegally and the police would be along to stop him soon.

Weingarten cites Kant’s belief that beauty can only be appreciated under optimal conditions. Instead of trying this out in less than optimal conditions, he sets it up in abysmal conditions. Probably the only situation that would have been worse would be stationing Bell in a stadium vomitorium at a Washington Redskins game during half time.

It would have been better to try this experiment in a place where people were in a more leisurely state of mind even if they were in the process of pursuing a goal. Perhaps a shopping mall–or the National Mall.

I mention this more for the benefit of the reader than in any hope of influencing future experiments by newspaper columnists. Studies like the Magic of Music mentioned yesterday have noted people are listening to classical music fairly frequently these days. They just don’t do it in a concert hall. The performers, to paraphrase Willie Sutton, may have to go where the people are if they aren’t coming to them.

Sure there have been performances in malls and outdoor areas before, but has anyone thought to study before what it is that gets people to stop? It is easy enough to perform with no specific expectation of how many will stop and another to measure the who, what, when, why and how of getting people to sincerely do so. The answers may comprise the basis for the next method of presenting performances.

One last thing in closing that has been long debated in many forms and I won’t try to tackle tonight.

I didn’t read all the responses people made on the various websites on which the story appeared, but one interesting observation did catch my eye. There was much ado made about the fact that Bell only made $34 and attracted the attention of a handful of people vs. National Symphony music director Leonard Slatkin’s projection that a hypothetical World Class musician would make $150 and cause 75-100 to take a meaningful pause. On the Chronicle of Higher Ed forums, a poster named Grupt (comment #17) observed: “But there’s an assumption there that there should be a tight relationship between talent and take, and I doubt that relationship exists.”

Modeling Consumer Behavior

Over at Adaptistration, its Take A Friend to the Orchestra Month (TAFTO). I am not writing this year, but I am participating in a sense. The orchestra will be performing in the theatre I run.

Drew prefaced today’s entry with a promise that it would wow readers with the concepts it was presenting. I have to say it certainly did for me. Bill Harris of Facilitated Systems creates a computer model to test if Drew’s TAFTO program is beneficial for orchestras in comparison with paid advertising.

Now since he is dealing with statistics and computer programs, it isn’t the easiest of reads. On my first read through I absorbed enough to realize it was providing enough valuable insights to read through again a couple hours later. If I understand correctly, one can copy the program he has written and use it in the simulator he suggests to produce results specific to ones organization.

I was intrigued by all this so I followed a link back to Bill’s blog and came across an entry on the Knight Foundation’s Magic of Music Final Report. Not two weeks ago I had cited a portion of the finding of this report to a group and now I see Mr. Harris telling people to be careful about the conclusions they drew from it.

He quote from page 32 of the report-

In trying to profile the factors that might predict a ticket buyer, one statistic stood out: 74 percent of them had played an instrument or sung in a chorus at some time in their lives.

What he says this appears to be saying is,”the probability of someone having played an instrument or sung in a group, given that they were a ticket purchaser, was 0.74.”

But what he says you really want to know is the probability that someone will buy a ticket “given that they played an instrument or sang in a group.” That may be what you assumed the report was saying because you hope that people who play instruments and sing (or perform in a play, paint, etc) will patronize your organization.

My assumption about the findings in the Knight report was that people who had music in their background might be inclined to attend later in life, but I didn’t see a cause and effect relationship. It merely seemed that people with a musical background shared were an affinity group within symphony attendees.

However, under the suspicion that inclination to attend wasn’t any different than cause and effect assumption, I posted a comment to Harris’ latest blog entry asking if I was making an erroneous assumption.

We shall see what he says. In the meantime, the lesson here is to read those statistics with a careful, critical eye.

Will I Still Love Me Tomorrow?

One of the exercises Peter Drucker suggests in the “Managing Oneself” article I cited yesterday is feedback analysis suggesting that:

“Whenever you make a key decision or take a key action, write down what you expect will happen. Nine or 12 months later, compare the actual results with your expectations.”

If you are thinking of making this a practice, you might check out FutureMe.org. It is a website that allows you to send email messages to your future self anywhere between 3 days and 50 years. You could use the service to aid in feedback analysis, self-reflection or just entertain your future self.

There was a piece on NPR this weekend about the FutureMe website where the founder read off some of the public letters submitted to the site. (You can flag your letters as private or public when you submit them.) Some of them were funny and others, the the story of a man who uses the service to cope with his progressing Alzheimer’s, were quite touching.

Leader, Manage Thy Self

Are you a listener or a reader? If you don’t have any idea what I am talking about, you may want to take a look at Peter Drucker’s “Managing Oneself,” an article that has been reprinted in the Harvard Business Review a number of times. I first got my hands on it at the Arts Presenters Emerging Leadership Institute in January and have read it about three or four times since then. (It is only 11 pages long.)

As one might imagine from the title, the main thrust of the article deals with self-examination as a way of self-improvement. What he suggests isn’t a “12 Easy Steps to a Better You” program. If anything, he believes trying to adopt another’s practices is likely to make you miserable. He also observes that people often think they know what their strengths and weaknesses are but are usually wrong. (So if you are miserable in your current position, read it!)

In addition to knowing ones strengths and weakness, he feels it is important for people to know how they perform. That is where the whole reader or listener question comes in along with learning how one learns, what environments one thrives most in and what ones values are. Then, given your knowledge about how you best operate in relation to these factors, what is it you can contribute? Drucker gives a number of interesting examples of how men like Patton, JFK, Eisenhower and Churchill were hampered by situations which emphasized their weaker areas.

Once you have obtained this self-knowledge, Drucker urges you to recognize that everyone around you is an individual operating in varying degrees to the same criteria, have different ways of achieving success and therefore need different things from you to realize that success.

“Whenever someone goes to his or her associates and says, “This is what I am good at. This is how I work. These are my values. This is the contribution I plan to concentrate on and the results I should be expected to deliver,” the response is always, “This is most helpful. But why didn’t you tell me earlier?”

And one gets the same reaction – without exception, in my experience-if one continues by asking, “And what do I need to know about your strengths, how you perform, your values, and your proposed contribution?” In fact, knowledge workers should request this of everyone with whom they work, whether as subordinate, superior, colleague, or team member. And again, whenever this is done, the reaction is always, “Thanks for asking me. But why didn’t you ask me earlier?” Organizations are no longer built on force but on trust. The existence of trust between people does not necessarily mean that they like one another. It means that they understand one another.”

Yes, I know there is a certain irony in expecting people who don’t learn best by reading to gain maximum benefit of Drucker’s message through reading.

Resource Guide for Non-Profits

By way for an Arts Presenters newsletter I was directed to a worthwhile resource for non-profits of all kinds put out by Mellon Financial Corp, Discover Total Resources: A Guide for Nonprofits. (Downloadable PDF, by the way.)

Though billed as “a descriptive checklist to be used as a guide, or self-audit, by boards, staff and volunteers to assess the degree to which they are tapping a full range of community resources: people, money, goods and services,” the document is much more than a mere checklist. It provides great ideas and some of the best fundamental guidance about how to run a non-profit I have seen in or out of textbooks.

It does indeed provide a self-discovery audit for your organization, but some of the real value as one might imagine comes in the Money chapter. No coincidence, I am sure, that it is the longest chapter. Though honestly, read them all.

I single out the Money chapter because it is the area of greatest concern for non-profits and it is dense with good guidance about topics like internal financial controls and being wary about earning income outside the purview of your non-profit status. Some of the grant and fundraising notes are familiar, but the summary of options is good.

One option I had never heard of before is a Program Related Investment.

“Stated simply, a PRI is an equity investment, loan or loan guarantee made by a foundation to serve a charitable purpose. It is sometimes called a social investment. Unlike grants, PRIs must be repaid, sometimes with the addition of a low interest rate.”

They seem to be used for social service programs which may be why I hadn’t come across them before. Doesn’t seem to be any reason I can see for them not to be use in the arts. Though their use may be more complicated than the summary can do justice to.

While reading I had a “duh, why didn’t I think of that” moment when it came to the idea of consortia and other cooperative efforts between organizations. One of the suggestions they make is that groups can leverage their pooled resources to obtain higher quality products and services than they could alone. Among the examples they give are purchasing supplies in bulk and perhaps sharing legal and accounting services.

I often talk about how block booking efforts are going to become a financial necessity in the near future for arts organizations, but I lacked the wit at the time to make the logical extension of that idea to other operational areas. Some of the examples the document gives about cooperative efforts might be worth reading to spark ideas and surmount blind spots like mine in ones thinking.

Cool People Hang Out At The Furniture Store

The newly opened Honolulu Design Center is really trying to change the way people think about the place home and office furnishings has in their lives by positioning this facility as a gathering place.

If you have never considered your furniture store a center of social activity, you aren’t alone. The HDC figures this is the first time anyone has ever tried anything like this. If you look at their plans closely, you can see they have really done some thinking about their target audience.

The three story building has a cafe, a wine bar offering 90 choices and a 90 seat fine dining restaurant which will feature some of the furniture they are selling in their 6 showrooms. There is also an events area where Jazz is performed on Thursday nights and Wednesday and Sundays are film nights.

Just as Home Depot and Lowes offer little classes for the do-it yourselfers, HDC offers seminars that fit the lifestyle of their target clientele. The Small Business Administration held a micro-enterprise workshop for people wanting to start their own small business with monthly seminars on other topics to come. Another workshop offered helps people view home construction as an interconnected system so that all the segments integrate well together and result in low operating costs.

A television show, “Generation X and WhY Inquiring” will be filmed there featuring students

“-ages 9 to 17 – from various schools who will discuss and debate…the dynamics between boys and girls and issues ranging from harmless teasing to more serious topics like safety, drugs and health. Other important areas like global conservation, pollution, oceans, Social and educational issues…”

A number of thoughts passed through my mind. First that it must be nice to have the money to build the place as well as the money to buy from this place. While I am told there are pieces I could afford, $42,000 leather couches are more in line with what they offer.

Still, even though they are in a good position to recoup part of their investment being located next to the construction site of two towers of condos which need to be furnished, they are taking a big chance with this project. People might buy coffee or wine while perusing furniture–but are they going to go to a furniture store, nice as it might be, for dinner and a movie?

I also wondered if all the performing arts centers that have been built in the last few years at costs the exceed those of that Honolulu Design Center by millions have had as good a handle on how to serve their target audiences as the furniture place does.

In some respects, clues about what to offer and how to position themselves already exist. As mentioned earlier, they have upgraded the classes that Home Depot offers. They also seem to have improved on Target Stores’ Design for All campaign. At the prices they are charging, they certainly aren’t offering design for all, of course.

As I observed in an entry two years ago, humans seem to have an intrinsic need for art/beauty/meaning/purpose in their lives. Target Stores aim to bring the semblance of the aesthetic high end stores like HDC possess within the reach of everyone. HDC has moved a step further and is trying to bring many elements of the lifestyle their furniture already represents into one location.

To their credit, this isn’t some new initiative that marketing research indicated was a good idea. It is just another chapter in the company’s long history of sincere investment in local arts and culture. Their weekly print ads feature local visual and performing artists and promote their work and upcoming performances.

Thinking about what lessons could be derived from this for the arts, I came up with a great deal of “if onlys”- If only arts organizations had the kind of money to do market research to develop a great plan for serving the needs of a target audience; if only they could maintain a consistent staff and cohesive vision to see the plan through (Took HDC 8 years to come to fruition); if only they had the funding enabling them to ignore the distracting noise of earned/unearned income woes.

What I ultimately end up thinking is that HDC may serve as an example of what an arts organization should be– an unexpected arrangement that suits the community in which it is located rather than based on a standard set in other places. Somewhere out there may be a mini-van dealership/daycare/athletics field/community arts center catering to dual career-soccer parents.

After Two Years-An Answer!

Well it took me 2 years to find the answer, but I did it! Two years ago I was looking for the economic law that technological advances will make it possible to produce goods more efficiently, but because the performing arts create works in much the same way they did 500 years ago, they don’t enjoy the benefits of this law.

An article on the New Music Box website on New Music Economics revealed what I had forgotten–it isBaumol’s cost-disease!

Matthew Guerrieri does a good job covering the topic in the New Music Box piece. Much better than my brief treatment two years ago which was more about bemoaning the failure of technology forcing my theatre to go old school with our ticketing and lighting. (Though my entry is arguably more entertaining.)

If you are thinking about not reading the article, give it a second consideration. As Guerrieri notes, the Baumol effect is “one of the main rationales behind government subsidization of the arts.” Opponents of government funding of the arts try to find exceptions to the rule. Becoming familiar with the arguments on both sides can be key to your arts advocacy efforts.

Perfect Career Predictor?

Reflecting upon my use of Robert Pirsig’s Zen and the Art of Motorcycle Maintenance to discuss the definition of quality, I wondered if my support of his grading experiment might have been an early predictor of my involvement in the arts.

It seems to me that a person who valued insightful comments on their papers might be more likely to gravitate toward professions that provided more intangible rewards like esteem and self-actualization rather than high pay and material perks. On the other hand, I wonder if people who valued a specific letter or numeric grade over extensive commentary might be more likely to join professions with clearer remuneration.

I did a brief search for studies that might have examined this and didn’t find anything. I suspect the failure to do so is more a factor of not knowing what terms to use in a search than lack of research related to this topic.

About three years ago I included a Harvard Business Review article about the single perfect customer satisfaction survey question in an entry about customer service. (How willing would you be to recommend company X to a friend?)

I would be interested to know if there is any research out there that might support the dependability of using a single question to determine if someone in high school or college was disposed toward a career in the non-profit field based on what form of feedback they valued most on their assignments.

If there was a correlation between preferred form of feedback and profession, perhaps the perfect career path question might be: “What do you find more valuable in assessing the progress of your academic career, a letter/numeric grade or extensive written/verbal feedback?”

Does anyone know of research studies that might prove or disprove this notion?

The Bionic Theatre Manager

I have been away for a few days, thus the lack of postings on my usual schedule. My thoughts have not been far from arts management though so I offer up the following article on the dearth of qualified theatre managers which appeared in the January 2007 American Theatre. The article was scanned and posted by Brooklyn College so some portions of the text may not be completely legible.

Jim Volz echoes the concerns I heard at the Arts Presenters conference regarding succession planning. The primary aim of the piece is to examine the academic and non-academic paths to executive level leadership of theatres. There are a lot of people worried about the lack of highly skilled leaders coming up the ranks to replace those who retire or are lured away.

The shortage of savvy, experienced theatre managers is evidenced by the number of long time managing directors of flagship regional theatres…who have been recently been recruited away or have played musical chairs with other theatres. Oftentimes, there’s a demoralizing institutional toll (that’s seldom talked about) when management leaders leave their theatres; this definitely has a snowball (or avalanche) effect on the board and the remaining personnel…

…Tired of the turnover and dealing with what many consider the “two-headed monster,” many boards turn to an already beleaguered artistic director to run the whole show.”

While sexier areas of acting and directing lure many people of a theatrical bent away from management, the elements Volz and many quoted in the article blame for the shortage of quality managers is that other profit and non-profit endeavors promise better pay and quality of life. Though managers are hardly alone since actors, directors and technicians all experience the same scenario.

A debate that appears throughout the article is whether academic training is necessary for success. Like the Bionic Man I allude to in my title, people can’t decide what needs to be implanted by others to make you strong and what muscles one can develop by oneself. Everyone seems to agree that practical experience is an absolute. There is an implication in the comments of some (perhaps due to the way they were quoted) that academic training may not be necessary at all.

My personal view is that formal classroom training in legal matters-contracts, accounting, human resources– can avoid a lot of serious trouble in the future. Formal training in personnel relations and conflict resolution practices can avoid a lot of heartbreak and resentment in a field where high pressure, long hours and low pay can breed a great deal of both. I can speak from experience that instruction in writing and graphic design elements won’t make people into good writers. But unless you are possessed of talent and discipline, you probably won’t be offered a paid opportunity to hone your skills with experience.

It only makes sense that if you were teaching someone all these skills, you would place it in the context of theatrical practice with courses on that very subject. There is a high likelihood, after all, that a theatre manager may wear the hats of marketer, bookkeeper, personnel director, programmer and graphic designer. So in my opinion, an academic program with opportunities for good practical experiences can be a real value for a fledgling manager.

One thing that many in the article agreed upon is that managers of the future need to be possessed of management skills and artistic vision. Given that the article mentions managers don’t have the time to mentor subordinates or even each other and the report on the field that Neill Archer Roan presented to Arts Presenters said that managers rarely found the time to review and assess articles on the latest research and theory, the only place a manager is likely to acquire these skills is in a formal training program.

In reality, the proficiency that really needs to be acquired is flexible thinking. As students were taking classes to master the classes of an academic program, they should be constantly challenged to assess emerging situations in arts, entertainment in the world as a whole. The act of evaluation should be second nature by the time a student emerges from a program.

While I obviously think people should possess solid training in all the skill and knowledge areas I mention above, John McCann of Virgina Tech is singing my song in the article when he is quoted as saying-

Today’s focus is preparing folk to manage and lead yesterday’s organizations…The solution, McCann believes, is to “focus more on leadership competencies and less on functional management training-challenge young potential leaders to be creative, intuitive and open to new ideas.”

Your Acting Is A Little Transparent

Just this week I was thinking back to an article I did an entry on back in 2004 where MIT students were trying to create a system whereby the Miami Symphony would be conducted by a hologram of a conductor standing in Germany. Unfortunately, the article I linked to back then is no longer available. But I was wondering whatever came of that effort.

Today via Artjournal.com there is an piece on Discovery News about how an actor in Orlando, FL and actors Canada both performed onstage in Illinois via the wonders of the internet. The Floridian and Canadians appeared on screens and not as holograms, but it looks like technology and practice might be moving in that direction.

This isn’t the first time this sort of thing has happened. Back in June I did an entry about Play On Earth, an effort which had actors on three continents interacting with each other. “An object hurled in Singapore flies halfway round the world and hits a character in Newcastle,” reports a Guardian article.

Who knows, by the time the technology to create viable holograms is developed, efforts like the two mentioned here may have changed the whole dynamic of live performance — not to mention the definition of what constitutes “live.”

Technology Tip-Virtual Townhall

By some serendipity while I had my car radio scanning stations, I heard a story about a company offering the opportunity to hold massive conference calls.

A company called TeleTownHall uses voice over internet protocol connected to their technology to enable you to call up to 30,000 people in seconds. When people answer, they are asked to hold the line if they would like to participate in a townhall meeting. According to the website, 30,000 calls yields between 4-6,000 participants.

The service is marketed mostly to politicians and business executives, but it doesn’t take much imagination to see how it could be used to solicit feedback or survey your community in order to discover how you can better serve them. You can also limit the calls to patrons and donors or similar membership groups.

You can keep control of the thousands of voices you have invited via a web interface.

A Web-based control screen enables the VIP to see the name and location of every person they are speaking with, and to invite each person to ask a question or to raise a concern. As dialogue begins, everyone can hear both the VIP and the selected speaker. In addition to this feature, the VIP can choose to pose questions to the entire group, and tally the answers that the audience gives via touchtone response on their telephone keypads

When it is all over, you receive a report of who participated, who answered the survey questions and what the results were.

They bill the service as being affordable but given that their primary clients have people donating $1500.00 at a time pop, that may be a relative term. There is no mention of what their rates may actually be. This may be an exercise arts organization can do periodically as grant funding for surveying allows.

There Goes the E-Neighborhood

If you are thinking about buying a plot of land in Second Life or creating a presence on Myspace.com, you may want to ponder your approach and consider what value doing so might have.

Okay, so a Myspace account is free, not much too lose. But there are always issues endemic to every new communication channel to be mindful of when making forays.

Via Artsjournal.com comes this article about the growing resentment against corporate presence in Second Life. Stores have been vandalized and destroyed and avatars of people shopping in the virtual versions of some corporations have been shot.

Granted, this type of thing happens all over–sans the bombings and shootings–whenever something goes from having niche to widespread appeal. Quoth the article:

“It’s a path well-worn by SL’s online ancestors, from The Well, a proto-online bulletin board community founded in the ’80s through chatrooms, message boards and networking sites Friendster and MySpace. Early adopters shape the community as they wish, then have no choice but to stand by and watch it endlessly reshaped by the chaotic deluge of new users – some troublemakers, some commercial exploiters – that flood in as it gains popularity…

“That’s how it’s always been with these spaces,” Walsh says. “The new come in, the old get disgruntled and move on.”

This is something of a similar sentiment echoed by a 17 year old, (who started a blog at 12. She is an old hand at online interactions), in a New York Magazine article about the fluidity and openness of the younger generation’s identity online. (An interesting read if you want to gain insight into the emerging rules.)

I ask if she has a MySpace page, and she laughs and gives me an amused, pixellated grimace. “Unfortunately I do! I was so against MySpace, but I wanted to look at people’s pictures. I just really don’t like MySpace. ‘Cause I think it’s just so

What Is Quality?

The question about what constitutes quality is one of those things an arts manager usually doesn’t have time to ponder but which is central to all the activities an arts organization undertakes.

Most mission statements for arts organizations allude to providing quality to the community if they don’t do so outright. But when the doors open, are you offering the very best quality, the top quality you can afford or the top quality people are willing to pay for? Or does your product fall right there in the middle of the bell curve–something of middling quality that the largest group of people is willing to pay for?

Every couple of years I go back and read Robert Pirsig’s Zen and the Art of Motorcycle Maintenance. In the book, Pirsig methodically advances through various philosophical schools of thought in an attempt to create a valid definition of quality. He doesn’t actually complete the process until his second book, Lila.

There is a summary of his conclusions here. It is pretty heady stuff and tough to see the application to the arts just by reading the summary unless you are avid about philosophy. There is an essay by Mark S. Lerner called “Management and Art” that takes a crack at it that might be helpful in understanding some of the implications of Pirsig’s work.

I like reading Zen… because it gets me thinking and the detailing of his process aids my comprehension of the issues involved. I will admit I get lost at various points, though I make progress on each rereading. I don’t know if he actually arrives at a valid definition of quality. What he does arrive at makes more sense than what the dictionary says. Perhaps it is more accurate to say that I come away with a broader appreciation of the elements and considerations that comprise the measure of quality.

Does reading the book better inform my administration of my theatre and programming of its season?

Yeah, well it is often tough to take satisfaction in knowing that you have been responsible for the propagation and dissemination of a large concentration of quality into the universe when box office receipts are so dismal.

We go before legislatures and tell them that they should be concentrating on all the lives that have been changed and not numbers served when choosing to fund the arts. But when we get back to our offices, damned if it ain’t a lot about the numbers, eh?

In his book Pirsig talks about how he decided not to let his students know what grade they got on a paper but instead give extensive feedback about the work they did and how to improve. The students went crazy. The comments on the quality were well and good, but they wanted a quantitative measure of their success.

When you are running an arts organization it is much the same way. You love the comments about how great the show was, but what you really care about are a satisfying number of butts in the seats (or butts passing through the doors if you are a museum/gallery.)

I should note that subsisting solely on a diet of comments, most of Pirsig’s A & B students improve their performance. The C and D students either saw an improvement or hovered about the same with some D & F students sinking into oblivion. Operating an arts organization in ever fluctuating social, technological and economic environments is a lot more involved than applying oneself in academic studies. It is nigh impossible to survive solely on that diet of feedback, but handled well some nutritional value can be distilled resulting in organizational health and growth.

So yes, absolutely, reading the book definitely informs the day to day decisions I make. I ponder such things as I have written above and throughout this blog. Obviously, I think reading and thoughtful consideration of different issues is important even if the idealism presented in writings seems far divorced from the hectic, time crunched reality of our daily lives.

__________________

A brief related story I wanted to share. I first came across this book while taking a class in college. I wrote a paper supporting his ideas about replacing simple letter grades with brief evaluations of a student’s work. Much to my delight, my professor took me at my word and didn’t grade my paper. (She was already in the practice of writing comments on our papers.)

Given the college’s expectation that she assign a grade, she invited me to come to her office to discuss what grade I should receive. After reviewing her notes on my paper, I decided I had earned a B+. She was prepared to give me whatever grade I chose, but agreed that is what she would have assigned the paper.

Factoring in all the time and energy she invested in this whole encounter, this was very expensive for my professor. It is also one of the incidents that contributed to my feeling that I received a quality education at that school. An experience that resonates with me so many years later though she has probably forgotten all about it. (Though hopefully she offered similar experiences to other students.)

Rock and Rachmanioff

Back in January The Artful Manager linked to Peter Sellar’s speech before the American Symphony Orchestra League (text found here.) One of the comments he made was that Beethoven didn’t write polite music.

On the way into work the next day I heard an ad that said something to the effect of “this moment of calm is brought to you by…” and named the local symphony while playing some sedate music. I wryly thought to myself that they were taking the wrong approach and should be advertising that they performed impolite music by the bad boys of their day.

I almost immediately started wondering how symphonies defined what music they played. Is it music that has stood the test of time? If so, why don’t they try to adapt enduring music by groups like Led Zeppelin and the Doors. Some of the pieces might might not be appropriate, but “Kashmir” had orchestral backing and I think a symphony could do something interesting with “Riders on the Storm.” Some effort in arranging the music for a symphony might create the basis of an interesting program that might attract some new audiences. These artists were certainly not writing polite music and were bad boys of their day.

About two weeks later at the APAP convention I actually came across a group in a showcase that had arranged many classic rock tunes for chamber instruments. I have subsequently learned that the London Symphony Orchestra has performed an orchestral arrangement of “Kashmir” and The Who’s rock opera Tommy, which I had forgotten.

I suspect that symphonies define the music they play as falling within a certain aesthetic that bears similar elements to works by predecessors like Mozart, Beethoven, Brahms, etc. This seems like a very limiting approach. Admittedly, there is some logic to this. Nora Jones is defined as a jazz artist based on similarities in song choice and vocal execution to Bille Holiday and Nina Simone.

I looked around at the websites of about 15 symphonies, both large and small, and saw that some were performing works by composers who are still very much alive and haven’t needed to stand any tests of time. The only person I knew enough about to call a “bad boy” was John Cage.

I don’t want to get into a whole elitism debate regarding orchestral music so I will simply say I can see why the music of Led Zeppelin, The Doors and The Who, while standing the test of time, might not be considered appropriate for the main season. So I started looking at the Pops seasons for each of the 15 groups I mentioned before. By and large, most of the pops programming seemed to consist of the orchestras performing with popular artists like Manhattan Transfer, The Chieftans and Marvin Hamlisch. Old standbys like Gershwin tunes and the 1812 Overture appeared in Pops seasons, too.

I don’t know if I was looking in the wrong places or if performing arrangements of these songs represents a trend that has passed, but there seems to be a missed opportunity by not performing more contemporary but enduring works, even if only in a Pops season. If video game themes and cell phone rings can be the subject of symphony performances, why not these works? There is some real power, majesty and craftsmanship in these songs (or at least opportunities to use orchestra instruments to infuse these things into them.)

One of the strengths musicians of any stripe have is the ability to choose from a wide variety of songs. In theatre and dance, unless you are doing a series of short plays or short dance pieces, you are usually tied to performing a show linearly as written. People go to the symphony expecting they will hear selections from different artists in programs with titles like “A Foreign Affair” and “Glances of Love”. I will be the first to admit that I have no idea how the music integrates with these titles. From my vantage, it appears as if some sort of randomization computer program is used to pick the titles.

My point is symphonies have a ready made format and an audience that probably only knows slightly more about the logic process that places these songs together on the same night. If someone advertised a program titled “Bach You Tonight” that featured Bach and “Stairway to Heaven” at the right price, people who had never attended a concert might be intrigued enough to attend. (I certainly would because I am having a hard time imagining them working together. Who knows.)

I am not going to suggest that people will come for the Zeppelin and be entranced enough to return for the “Strictly Strauss.” It may be that the new attendees never become comfortable with anything more than the annual “Rock N’ Rachmaninoff” series. (Yes, I am having fun making up these names. I promise to stop before something really goofy like Haydn and Halen). These type of programs would also need to be part of a larger effort to attract and welcome new people, to be sure.

Folks will say if I really understood how symphonies operate, I wouldn’t make such ludicrous suggestions. Yeah, admittedly this may all be akin to the suggestions on our surveys that I present Christina Aguilera in my little theatre. From my perspective it can’t be too far afield from what Pops programs already do. Even if I am off base, perhaps all this will inspire someone with the practical knowledge to make something similar happen.

The biggest problems I anticipate are 1) Some drunk guy standing up and yelling, “Play Freebird!” and 2) Existing patrons feeling that it is dumbing down the program to include it in the main season. Good monitoring at the bar will solve the first problem. The second problem–well even as unexperienced as I am with classical music, I know that it will take a lot of skill to arrange some of this music so it sounds awesome at a performance. Dumb ain’t gonna cut it.

While I am talking a lot about classic rock, I don’t want anyone to get their minds stuck on that. There is plenty of other enduring material to explore for rearranging like some of the works of Nick Drake, Leonard Cohen, Jeff Buckley, Rufus Wainwright, etc.

Not everything deserves to be arranged to be interpreted by a symphony. It should be more about showing off the symphony’s prowess than playing something just because it is easily recognizable. Yet something recognizable can also make it easier for a person with a low level of experience to appreciate the skill with which a piece is rendered.

Many people recognize the “Blue Danube Waltz” but might not be able to discern whether it is played well. On the other hand, an existing familiarity with “Gallows Pole” (which has absolutely endured centuries) provides a reference point from which to judge a symphony’s rendition.

Revisiting Interactivity for the Future

Back in November I had an idea for making theatre performances more interactive by inviting people to send or bring in music in support of a show. (Follow the link for the details.) I received a lot of support for the concept via email and links from other sites.

Even without the expressions of support, I was determined to see it attempted one way or another. Since the whole concept is experimental, I didn’t think I had the audience or people with the right artistic alignment to implement the idea at my facility. I broached the subject with a director who possesses both at another venue. He was intrigued with the idea but needs time to ponder it and find a show and approach that would make the idea viable.

I wanted to toss the whole concept out to the ether again. New people have started reading this blog since I first proposed it. I would be interested in any suggestions or ideas people may have to execute it.

From the technology perspective one would need a high speed internet connection in order to receive submissions via email or some file sharing software and then a computer with enough processing power to manipulate the music and then burn it on to a CD or other medium from which it can be played during a performance. Obviously, one would also need a speaker and amp system in place connected to said medium.

On the personnel side, a person in the technology integrator position I mentioned in my earlier entry would need to be part of the artistic team and involved in making choices among what is submitted. I suspect that one might be faced with the artistic choice of whether to use some fantastic pieces that don’t fit with the mood of the rest of the show or using some really good pieces that do fit.

One of the reasons I am proposing a separate position from the director and even the musical director is that while an arts organization might start by having people submit music in advance for use in one spot during the show, if the organization refines their technique they may be integrating music brought to the performance on an iPod 20 minutes before the show starts into the whole performance.

The novelty of having their musical choices included in a show may be enough to inspire people to send in material days in advance of the show at first. As the practice becomes more prevalent, people will make the decision to attend closer to the performance time and will want the opportunity to have their contribution included in the show. The person in charge of processing these submissions will have to be more like a club DJ than the traditional music director and be able to make decisions on the fly about what music works well with the director’s vision of the show but also doesn’t clash stylistically with the other music he/she is using that night.

This sort of scenario really infuses a live performance with a sense of excitement and danger. The actors never know what music is going to be played that night and how it is going to change the atmosphere and dynamic of the performance. It will become abundantly clear if actors are just reciting their lines and slightly altering their approach so it is more appropriate to the energy the music has created.

Stage managers and the tech integrator need to work incredibly closely so that the stage manager knows when to call the next cue. The music may be fading out later one night than it did earlier due to the integrator’s desire to sustain a motif a little longer.

Performing arts venues often promote the unpredictability of live performance as a selling point. Attempting what I propose will make this energy palpable to audiences.

Speaking of promoting events. I can’t imagine that an arts organization would have too much success explaining what they were trying to do and appealing to audiences for musical submissions through newspaper stories. This type of thing is so far removed from the usual experience that I fear newspapers would report the project incorrectly and readers wouldn’t quite understand the process.

Emails and letters to ticket buyers might be better. I suspect an appeal to people over social networking sites like Myspace by those involved with the production might initially produce the greatest yields until audiences had a chance to experience a performance.

As much as I hate to imply that someone my age may be too obtuse to be an early participant as a contributor, young as I am, I think the younger set would have a quicker, more intuitive understanding of what was involved and would contribute far more interesting compositions.

There are hundred of consequences and implications I have already envisioned. As I have already implied, some are a matter of upsetting an established order and can be resolved with flexibility and good planning. Other problems will be unique to each performance and require sound artistic judgment.

But what am I missing? What other technological tools and personnel requirements have I overlooked? What suggestions would make this concept better and more practical to execute? Is there a technology out there that seems ready-made for this type of idea?

Email me or comment below!

Management vs. Leadership Debate

Since I have been exploring leadership in the arts recently I was interested to see that Drew McManus over at Adaptistration was writing about three executive styles- managers, leaders and builders. Today he dealt with the first two. Initially, I didn’t feel the need to post about his entry other than a “Hey, check this out,” until I started pondering it.

The thing that struck me the most was that he didn’t characterize being a leader as the ideal and suggested that, in fact, such a person could be detrimental to organizational success.

Unfortunately, a Leader’s strengths often pull double duty by serving as their weakness. An over reliance on senior staff can put the administration in jeopardy if personnel turnover is too high. And since most Leaders tend to under-perform when directly managing certain aspects of the organization they end up spending inordinate amounts of time keeping the organization running. The result is an organization that suffers from continually falling short of their goals and an executive leader suffering from a severe case of burnout.

Usually I have seen managers and leaders compared as in this article where managers are listed as “Perpetuates group conflicts” and “Doesn’t insure imagination, creativity, or ethical behavior” vs. leaders who “Works to develop harmonious interpersonal relationships” and “Uses personal power to influence the thoughts and actions of others.” (Note: Yes, article was written in 1996, but it was updated a few months ago and an update article written in 2003 did not change this view.)

This site too, suggests that one should aim to be a leader rather than a manager.

What Drew was writing made sense to me. A lot more sense than the many articles I have read throughout my life urging one to eschew managing in favor of solely cultivating leadership traits. So I started looking around for what people were saying about leadership vs. management. Not only did I find the websites linked to above, but some sites that support Drew’s like Mulhauser Consulting, Ltd. which bases their view on empirical studies.

I also came across this entry on Management Craft blog which seemed to lay out the whole leadership vs. management debate practically. (Comments are very interested too) The writer, Lisa Haneberg makes an interesting observation that:

“There is a shortage of great management in many of today’s corporations. Perhaps the management vs. leadership mindset is one reason for this. Leadership is certainly the “sexier” of the two and I wonder if some have abandoned developing excellent management skills because they want to be a leader.”

(Note: Somehow I neglected the link to the Management Craft blog entry when I first wrote this entry.)

Technology Tip-Google Word Processing

Came across this bit of information before but forgot to write about it.

Google has a word processing program which is reputed to be as good as MS Word in terms of its features. One benefit it has over Word though is that multiple people can work on the same document simultaneously from different places. No more having to create a read-only copy if someone else is working on a document you want to view.

This has great potential for a lot of different people. Students can work on different sections of papers together while sitting side by side or in the comfort of their own homes, perhaps chatting about each segment using an instant messaging program.

Likewise for arts organizations, different people can work on different sections of a grant proposal narrative at the same time while referencing stats and language the lead writer is using. The online storage reportedly saves as information is being typed rather than at programmed intervals. Google Docs also allows people to telecommute from home or lets a traveling supervisor check on progress, proof and edit from different time zones without worrying about whether software at their destination will be compatible.

A number of years ago I was reading an article that suggested one day our personal computers would regress back to essentially being work stations again with all our software and information processing being accessed from central host locations over the Internet. It looks like that is drawing closer to being true.

On the other hand, given that Google seems to save information on every search conducted via their service, you may want to consider just how sensitive the information you are typing into their word processors and spreadsheets might be. Since most of your financial information is available on Guidestar if you are a non-profit, having that information floating around probably isn’t too big a concern. You probably want to forgo using Google Docs to write a report to a lawyer detailing financial malfeasance though.

Humbling Email Experience

I was over at Arts Marketing blog last week catching up on Chad Bauman’s posts. One of his January posts contained some rules for administering bulk email lists. I looked over what he suggested and felt proud of myself for coming to many of those some conclusions on my own.

The next day I went in to work and reviewed the report for an email I had sent to my Listserv list the evening before. There was a long list of email address with the error message “Excessive Spam Content Detected” I had blatantly broken the rule about not using keywords common to spam in the subject line.

Now in my defense, I always do a test email to my work and two personal email address and the email passed those spam filters. It also passed through Yahoo and Hotmail filters so following Chad’s tip about using them as tests wouldn’t have helped. My email didn’t meet with the approval of the local Time Warner RoadRunner filter and that represents a pretty large chunk of folks.

What were the offending words you ask? One of the groups of musicians we are presenting boasted in an interview that they aimed to make people lose 20 lbs. by the end of the night through dancing. Thinking this was a good hook, my email subject line blared “Lose Weight with Band X at MyTheatre.”

In the message body I explained the boast, talked about the group a little and gave the ticket information which is probably why it got through most other filters. The timing was a little humbling given that I had been so smug about having already divined the guidelines.

Knowing the guidelines and following them are two different thing though, eh? Just goes to prove you should always approach what appears to be information with which you are overly familiar with an open mind.

Little Somethin On the Side

There is a story bouncing around the philanthropy blogs about some shenanigans at MOMA that the IRS is looking into. The NY Times reported that Museum Director Glenn Lowry was getting quite a bit of money on the side from two board members-$35,800 to $3.5 million a year, according to Trent Stamp’s Take blog. (And the Times article which I somehow missed on first read and writing.)

The fact this sort of thing worries me is probably as irrational as people who worry about the federal estate tax. Most non-profits (and wealthy folks) will never earn enough money in a year to warrant the attention of the IRS. My concern is that governments will start sniffing around local arts organizations that appear to be doing well (though in relation to MoMA, aren’t even in the same neighborhood) with an eye to fines or rescinding non-profit status.

The Pittsburgh Post Gazette (via Artsjournal.com) had an article today about how the city was looking to tax non-profits by getting them to commit to donating a certain amount every year to the city.

Even if it is in the name of assuring good governance, the scrutiny will further burden organizations already short on resources as they struggle to prove that their greatest wish is that they had a relationship with people with enough money make non-compliance with tax code a reality.

Worse, these type of stories erode the perception among the public at large that non-profit arts organizations can be good custodians of their trust and the thousands of small donations that make a difference in the programs the organizations offer.

There are other troubling governance concerns as Jack Siegel at Charity Governance blog points out. (my emphasis)

“It is very troubling that two directors are funding side payments to an executive director, particularly if this was not widely known by other board members. We don’t know how much the full board knew. Let’s be honest, however, the executive director has a lot influence in shaping any board’s view of the institution and why the board should approve certain actions, but not others. If a couple of board members are making side payments to the executive director without the knowledge of other board members, the executive director has an incentive to emphasize his benefactors’ agenda when interacting with the full board. In other words, the executive director risks becoming a toady. As a consequence, the full board may no longer be getting the benefit of the executive director’s best or impartial judgment.”

If I Could Save Time In A Bottle…

…seems to be the theme of an arts manager’s life according to the APAP commissioned Conversations with the Field report I had written on earlier. People are busy trying to achieve so much that they fear they are losing sight of their organizational mission.

According to the report they are desperate for new tools and techniques to help alleviate their burdens.

“…the online information that is posted and distributed doesn’t adequately address the challenges confronted in today’s current business climate.

Therefore, many desire what they perceive to be relevant data, up-to-date news and useful statistics in their inbox. In essence, members are seeking tools that will afford more marketplace leverage and resources that will enhance their capacity to succeed in the earned and contributed income arenas.

However, when asked – in specific terms – what these improved tools and informational tools would look like, respondents were vague and impressionistic. They don’t know exactly what they want, but they believe that what they’re getting is not meeting their needs. This unease and discontent signals how the field feels that it is harder and harder to succeed in mission-delivery.” (pg 14-15)

I won’t even pretend that this blog approaches adequately addressing todays business climate. Sometimes I hardly have enough time in the day to ponder what I am going to write much less do a thorough analysis job. What I really thought was interesting about this section of the report is that people can’t specifically describe what sort of tools and information they want provided to them. They know they need help and the resources they are aware of aren’t providing it. But what form the help should come in, they don’t know.

Note I say “the resources they are aware of.” I suspect part of the problem is that they don’t have the time to review and assess–or even seek out–all the resources that are actually available.

One of the last report findings I cited in my earlier entry was that reviewing and discussing reports, initiatives and literature about the field hasn’t been valued. Now that the demands of ones time are so much greater, there probably isn’t much hope of reversing this trend. (Though the rise of forum discussions and arts management blogs might help.)

I also think that people in the field are vaguely aware of all the cheap technological tools that are appearing like social networking and video sharing sites. They have a sense that these things can be helpful, but they aren’t quite sure how due to lack of time to explore them. They know that chances are, help is out there and within easy grasp. After all, technological improvements are always newer, faster, cheaper and easy to use!

Without a deeper understanding of what each category of advancement is, hearing about all these brand new wonderful things can be overwhelming. I have a feeling that a lot of these arts leaders might be secretly wishing they had the time for someone to come in and explain it all in detail to them outlining how each tool is or is not appropriate for their organization.

It occurred to me that this all describes a segment of the population the arts are trying to reach. Reading and discussing about the arts hasn’t been valued. They hear wonderful things about attending The Lion King, The Drowsy Chaperon, the orchestra, the ballet. Their maturing income and entertainment preferences make them more inclined to attend. But they don’t have the time to acquire the tools to let them master and enjoy the experience. If only someone would explain it!

The answer is the same for both groups. Those with the information have to find a way to deliver the initial enabling tools to those who seek it. Packaging the tools in a way that makes it appear easy and appealing to access them in the first place and then motivate people to continue to acquire additional mastery and knowledge is the real trick.

How much you wanna bet that the correct mode(s) of delivery is similar for both groups and that the medium through which the time strained arts managers receive their answers is the one they will turn around and use as a delivery vehicle for their communities?

Revisiting Code of Ethics

I spent my day in a meeting with my block booking consortium trying to solidify portions of my season for next year. (On my supposed day off! The things I do for art.) As we spoke, I was reminded of a conversation I overheard at the APAP convention last month. A man I assumed was giving an orientation lesson to new attendees was warning the new members against common missteps people make when negotiating contracts with artist agents.

Apparently the number of people and organizations entering the field who are poorly educated/informed about general practices, not to mention legal and ethical considerations inherent to the business is a big concern at the conferences.

With that in mind, I thought I would link back to my primer of presenting terms I did a couple years ago.

I also wanted to link to the Arts Presenters code of ethics but for some reason they are in a password protected area of the website. I can’t imagine why they would want the code of ethics to be secret. I see the code was in the process of being revised, but that was a year ago. They may have neglected to make it public on their website when they were done.

As a substitute, I offer the North American Performing Arts Managers and Agents code of ethics which the Arts Presenters New Colleague Handbook encourages people to consult. (The link to NAPAMAA in handbook is expired, use mine.)

I have linked to the guidelines before. I like the NAPAMAA ethical guidelines because they explain the problems caused by not adhering to them instead of just pronouncing things unethical. Out of concern that people may not follow the link, I am going to list a few of the more important points in the Manager-Presenter Relations section that the industry is concerned that people aren’t following.

2. Demonstrate leadership at every step of the booking and contracting process.

* Every step of the booking process activity should be a model for both sides of the bargaining table.
* Managers must be frank and forceful with presenters about the effects on artists’ careers of potential abuses, such as unreasonable holds, premature requests for contracts, and other restrictions, such as exaggerated exclusivity clauses….

4. “Holds” should only be requested and granted with the understanding that a decision will be made within an agreed time frame, generally less than thirty days.
* It is recognized, given the committee structure governing many presenting organizations and the complicated and delicate process involved in putting a season together, that the requesting and granting of “holds” may be a necessary step in the booking process. All parties involved must recognize and respect the good faith aspect of holds and not abuse the process.

5. Contracts should only be requested and supplied when all parties can confirm their intention to sign it.
* The contract should be completely, accurately and promptly executed, including any and all riders, except when specific retarding circumstances (government grants, etc.) are clearly defined.
* All parties, including the artist(s), should be fully aware of all conditions and be ready and willing to fulfill them.
* Subsequent impairments should be fully, frankly and promptly communicated to all concerned.
* Remember, verbal agreements are legally binding.

6. In the event of a cancellation, the manager and presenter should work together to maintain good will in service of future partnerships.
* The manager-presenter relationship is a partnership in the service of a larger cause-the bond between artists and audiences. The contract is a crucial link in that chain. If it is broken, far more is lost than what can be entered on a balance sheet. In the event a cancellation threatens, be it willful or not, the important thing is to save the bond. The process will be painful and difficult no matter what. The best preventive medicine is a thoughtfully designed and realistic contract. The only palliative is the frankness and good will of the parties.
* If, despite all efforts to prevent it, a cancellation does occur, all sides must use their best efforts either to find a suitable replacement artist or to reschedule the date….

8. Presenters must realize how much is at stake when they request a hold or a contract.
* Failure to honor a commitment can adversely affect the viability of an entire tour, with consequences not only for management and artists but also for other presenters. It is especially reprehensible when the desire to cancel stems from problematic ticket sales. Presenters will find managements and artists willing to assist in marketing and promotion efforts that can lead to increased sales. Such cancellations will involve reimbursements to management and artists.
* NAPAMA members are advised not to sign contracts that contain cancellation at will clauses.

Listening To Your Voices

It is always a good idea to periodically review how your front line points of contact are interacting with your patrons. Even if you think those supervising these people are on the same page as you, you may find that it is not the case. I know that some people call their own organizations and use an assumed identity to assess how patrons are being treated. Many times you can just walk in the room and keep an ear open, of course.

I bring this topic up because I came across a situation which dismayed me a little. For some reason we have been receiving many negative comments about our $2 handling fee lately. It is the only fee we assess in addition to the face value of the ticket. Some people have outright taken the ignorance is bliss approach and encouraged me to add it to the ticket price so it is invisible to them.

I have considered doing so except that next year I hope to become integrated into a centralized ticketing system which has a mandatory $2 handling fee. It would be even worse public relations to eliminate it for a season and then appear to be re-instituting it.

A number of people have accused the clerks of not informing them about the fee. The ticket office manager urged all the clerks to remember to inform people of the fee.

I was listening in recently and realized that the new approach the clerks were taking was actually encouraging people not to buy tickets. While I don’t encourage a hard sell approach of doing anything you can to keep someone on the phone until they buy something, I do expect that if someone calls with the intent of committing to attending a performance, our employees aren’t waving them off.

The first thing they were telling people was that if they bought tickets, they would be charged a handling fee. Most callers said they would call back or come the night of the show without buying. When I pointed out that the approach they were using was giving people the message that they shouldn’t buy, I was told that they wanted to make sure people knew about the handling fee. There was some sense in their response that it was unethical to wait until later in the transaction.

I told them there was nothing unethical about the standard procedure where they told people the price, cited the handling fee and then gave the total with the handling fee. (I suspected they may have departing from it a little which may have been the source of complaints.) I told them I had no problem with them going through the procedure before they took a person’s credit card number. The existence of the handling fee is a regular point of information just like the recitation of the no returns/exchanges and no recording devices policy and didn’t need special attention called to it prior to even finding out how many tickets a person wanted.

I was pretty amazed to then be subjected to rolling eyes and sighs of frustration as if I were asking them to hide a charge that appears in either 10 or 12 point type and no later than third on our list of policies in our brochure and web pages. As no one said they were going to refuse, I let the sighing go.

I have been keeping my ears open since then and as best I can tell everyone is generally keeping to the general procedure. Advanced ticket sales have increased. Though that may have more to do with the appeal of the upcoming artists than a less alarming approach to the existence of our handling fee.

We will see how things go as the rest of the season runs. At some point I think I will bring up the topic again and ask people if they feel more comfortable using the standard procedure. First I will listen a little closer to see if they are using the standard procedure or have strayed a little and also check if they sound comfortable and natural using it.

What’s with the Convolution?

When I was at the APAP conference last month, Neill Archer Roan commented that sometimes it was difficult to figure out who bloggers were. I mentioned that I tried to keep identifiable specifics out of my entries because I wanted to create an everyman-everywhere environment. When writing about my own experiences I wanted to avoid having people dismiss them as having no application in their situation because they weren’t in the same region or discipline as me.

From some discussions I have had and comments the blog has received, I think it was a good choice to make. In some cases like yesterday’s entry, I think I may have gone a little overboard. In my attempt to avoid identifying the specific discipline by using words like “field” and “genre”, I think the entry may have been confusing and difficult to read. (And why didn’t I use the vastly better term, discipline, I will never know.)

I apologize to my readers for obfuscating matters in my zeal for greater relevance. I am not going to reveal the discipline out of a desire not to be seen as pronouncing its imminent demise. The other reason I am purposely vague is to protect the identities of the innocent or at least those deserving of compassion. If you really, want to know, email me and I will tell you.

Canceled or Renewed Next Season?

My audience is starting to see the writing on the wall. From one of the surveys we received after a performance this weekend, it seemed a patron looked around at the low attendance and started worrying. On the survey she wrote that if we brought the group back again along with a number of other prominent companies in the field, word of mouth would fill the seats.

The thing is, attendance to shows in that performing field have been dropping recently. One of the colleagues with whom I block book dropped out of this company’s tour because she is seeing lower attendance for these events. The irony is that the attendance that my patron thought was so low is actually what I expected. By reducing the number of these events I do each year I jacked attendance up from abysmal to low. I still lost a huge amount of money, but not as much as I would have had I presented more events from this genre.

Alas, name recognition and word of mouth doesn’t seem to do it any more for this field. We had a rude awakening last year when a group headed by a charismatic and fairly famous leader which had always attracted substantial crowds drew a minuscule audience.

It had been about 4 years since last they visited and neither the quality of their work or source of the leader’s fame had diminished. In fact, just last weekend a man approached me and said they had seen the group last year and was the group we were bringing in this week nearly as good. The company set a standard by which those who follow are judged. People eagerly flocked to workshops and master classes the company conducted last year.

Their wider appeal, and I fear that of their chosen genre, has apparently waned.

What was interesting about the survey form was that this is the first time in my experience an audience member has expressed concern that low attendance might mean the absence of a favored art form from future seasons. People have feared a venue will shut down due to low attendance, but never worried about the exclusion of a genre. I’m sure people are aware that it is a consequence. Television shows are canceled all the time because of lack of interest.

I am wondering if it might be beneficial to recruit her in the future to spread the word about events. By which I mean, I wonder how large her specific social circle is. I have had modest success in using word of mouth for ethnic events, but haven’t identified as good networks for performances that don’t have a specific ethnic appeal. I wonder if concern that an area of interest would disappear from programming provides a motivation similar to that of a person wishing to promote an event representing his/her ethnicity.

This raises an interesting question. Do you tell people that you are considering cutting back or eliminating a programming area? If you do it poorly it will come across as manipulative. Especially if you make an announcement from stage that because there are only 250 people in the audience, next year Shakespeare will cease to appear on your stage. Even if you find a way not to sound manipulative, there is a temptation to use such pronouncements to cause panic and fill the seats.

On the other hand, administrators often get up in front of their audience and get articles placed in the newspaper that tell the community without their help, the performance space will close. Surely you are asking much less of people if you tell them that you know they love Shakespeare, you love performing Shakespeare but without more interest, you can’t justify doing Shakespeare. You are willing to provide posters, brochures, talking points, photos, etc to the Shakespeare supporters if they would mention it to their friends and talk about how the Bard’s work isn’t as intimidating as it might first appear.

Yes, this is exactly what social networking sites like Myspace.com make it easy to do already. Most of your audience probably isn’t on Myspace and don’t quite realize the power of a quick email referral. On the positive side, once you mobilize them they will probably make more impassioned pleas for their friends to attend than “Zomg! This show rox! See it!”

Thanking the Community That Supported You

One of the moderators of the Emerging Leadership Institute I attended, Rosalba Rolon, is the Artistic Director of Pergones Theater in Bronx, NY. She spoke briefly about the organization during the institute but it wasn’t until I read her brochure that something had caught my eye that synched with the stories she told.

She spoke a lot about the support the theater had received from the neighborhood and how indebted the organization was to their neighbors for their survival. Now things are looking up and the area, formerly one of the most crime ridden places in the country, is becoming gentrified. (Apparently, there is talk of changing the name from South Bronx to Downtown Bronx to support the spiffed up image.)

Many arts organizations target mailings to zip codes with affluent neighborhoods because they are more likely to be comprised of a demographic that is inclined to attend events and hopefully donate funds. Pergones uses zip codes to cultivate a different kind of currency.

The theatre remembers to whom it is indebted and offers 50% discounts (scroll to Zip Tickets) on tickets to anyone living in zip code 10451 up until 30 minutes before a performance. At first I misread this as a type of rush ticket available at 30 minutes before the performance but this anytime prior to 30 minutes before the performance.

As rush tickets, I thought this was nice, but when I realized this was a discount on advanced tickets, I thought it was great! This goes to creating a sense of investment, value and good will in the immediate community.

And even if you don’t live in the specific zip code, the theater has negotiated a reciprocal agreement for its members giving them a 40% discount at a theater in Manhattan, one in Washington, DC and a festival in Coral Gables, FL. Maybe few will ever be in a position to redeem the discount in the other cities. Still, they have an incentive to experiment and attend while they are away from home rather than doing something else.

The immediate message to the member is that their theater is working on their behalf to give them privileges when they are away from home. The goodwill generated from that is probably more valuable than any discount they might realize while on the road.

Away Damned Blog!

Since I have been invoking the idea of assessing technology and only using what is suitable for you instead of jumping on the latest trend, I need to issue a mea culpa.

At various times I have suggested in my entries that organizations should have the artistic staff blog about their rehearsal experience. I still think this is a good idea. However, of the few organizations I have seen who have had their artistic staff blog, I have to say I have been really unimpressed.

Many of them start out the first couple days of rehearsals and then either come to a dead stop or don’t pick up again until just around opening night. The entries that are there are pretty predictable. They start out talking about the great group that has been assembled and how exciting it all is. Then often nothing more.

Certainly one could get more entries generated if one made it a contractual requirement and set aside time each day during which performers and the creative team were to scribe their musings. After reading the experiences of a college professor who required her classes to blog, I am not sure this is the most constructive or productive tack to take.

Frankly, the blog postings I required my students to write were just not very interesting. Those students are bright, insightful, frequently opinionated, and, as a whole, a pleasure to be around. Their blogs were not.

I imagine that if you assembled the most brilliant group of performers and artistic collaborators the world could imagine, you might find that their brilliance was less apparent in what they produced for the blogosphere.

So I take it back. If you can do it well and your audiences will benefit from it, blog away! If not, turn the creative energies toward creating a great performance.

Leadership Exercise

Neill Archer Roan posted an interesting leadership case study/exercise yesterday. What I really admired about it were the questions.

I appreciated that they didn’t specifically ask who was at fault and how could the person(s) handle the situation more constructively. The questions don’t even ask how you would address the situation with the development director or the board. I am sure any group discussion of the case would probably result in blame being assigned, but I like the fact that the questions don’t necessarily imply that removing a person is part of the solution.

Too often we imagine the solution to be simpler than it is and decide “if only X were to happen, we would be all right.” The X factor is usually just a symptom or a quick fix for a symptom and doesn’t address an underlying cause.

The entry is worth taking a look at just to think about. Some of the questions Neill poses may not have any significance to any situation you are in. You may never ponder “What behavioral or cognitive patterns are in place?” for example, unless you are really interested in organizational behavior.

Even though he places the reader in the position of Executive Director, one need not take that point of view to consider any part of the scenario. In the best situation, you will come up with some questions he hasn’t posed. Moving beyond what Neill suggests shows that your brain is really churning away and exercising your problem solving muscles.

Direction of Things

I had mentioned in an earlier entry that I met blogger and arts consultant Neill Archer Roan at the APAP conference a couple weeks ago. I saw he was sitting on a conference panel during a time I had a scheduling conflict and thinking it might be my only chance to see him, stuck my head in before the session began to express my admiration for his blog.

I wasn’t going in there hoping to elicit a mutual admiration conversation so I didn’t mention Butts In the Seats. At most, I thought he would recognize my name. Instead, I was taken aback as he launched into some pretty effusive praise of my blog.

I mention this not so much by way of self-aggrandizement as full disclosure. I didn’t know at the time that I would see him again as did presented the results of a study commissioned by APAP on the state of the industry. I was really impressed the work he and Wendy Roan did on the study and the recommendations they made.

As usual, I suggest giving the study a read. It is only 16 pages long and contains excerpts from interviews with various members of the association. There was a lot that didn’t surprise me or wasn’t new, but a couple things caught my eye.

Something I hadn’t really thought about was that all the new construction of performing arts centers is as big a threat to the financial health of another center 3000 miles away as it is for an arts organization 5 miles away.

“…competition has significantly increased for those marquee attractions across categories that are deemed necessary to justify large public investments in arts-as-economic-development. Just because there are more presenters wanting to book Yo Yo Ma, The Producers, Natalie Cole, Wynton Marsalis, et al, doesn’t mean that there are more performance dates available. Presenters that have traditionally occupied a slot in particular tour route must often pay more and commit earlier to defend their ability to get first crack at the events that their audiences expect and want.” (page 6)

The report also notes that these greater expenditures at one end of a season often means funds aren’t available to present high quality artists with an appeal to a narrower niche.

Another section of the report dealt with a problem I hope my blog helps to reduce with entries like this one.

“It is generally agreed that the culture of the presenting field has not historically been one in which knowledge and systematic learning have been valued. It is not atypical…that the knowledge outputs (e.g. reports, books, discussion documents, etc.) from significant studies, research initiatives, task forces, and work groups have been largely unread, undiscussed, and undigested. As a result, the value that is created by these initiatives remains largely under-appreciated.” (page 6)

I was also somewhat surprised to see that succession planning is such a big concern. I thought when it came up in my ELI sessions, it was perhaps partially a sign that there were a lot of young arts leaders hungry to move up the ladder and there were few opportunities. “Many participants voiced fears and frustration about their organizations’ failure to: 1) effectively plan for succession, and; 2) institutionalize and capture organizational knowledge and expertise.” (page 6 again, it was a good page!)

For awhile now I have been saying that I thought the block booking arrangement was going to have increased importance as finances become tighter and tighter. There were a number of comments (pages 8 & 9–too much to quote here) cited in the report which suggest that greater collaboration not only in the form of block booking but also information exchange and regional cooperative efforts is going to be critical for sustainability.

After this, the report deals more with the conference and Arts Presenters as an organization. My plan is to address some of these issues at a later time.

Reaching Next Generation Arts Audiences

One of the early super sessions I participated in at the APAP conference earlier this month featured Rebecca Ryan speaking about how to attract young people to the arts. Ryan is the principal at Next Generation Consulting which did a pretty good study for the Arts Council of Indianapolis about just that topic. They ask about behavior rather than intent–what is the last arts event you attended rather than what type of event do you think you might like to attend.

She shared some of the conclusions of that study at the conference, the executive summary of which may be found on her website. Some of the more interesting findings about the under 40 set may be found on page 3 where she talks about why young people attend the arts, how much they are typically willing to pay and what the best media for reaching them can be.

The whole summary is only 7 pages long so read it! But in order to entice you into doing so, a few highlights-

“Young patrons attend arts and cultural events for reasons beyond the art itself. Specifically, young patrons want experiences that foster learning, connecting, and sensing.” (page 3)

(Their site has a blog entry giving an example of this during a visit to MoMA)

– The most popular reason 20-40 years olds attend arts andculture events is to learn something;

– Being social is the second most popular reason young patrons attend arts and culture events;

– Supporting an artist or arts organization ranked third among the reasons all arts patrons (regardless of age) attend arts and culture events. (page 4)

Pay attention to this one (my emphasis):

Our research shows many young people who, when asked for examples of their arts participation, mentioned for-profit galleries, house concerts, rock shows, and music clubs. These young people didn’t consider arts events to only be non-profit arts events, but rather had a much broader definition of ‘art.’ (page 4)

One of the ways she suggested was easy to tap into the younger generation’s desire to share an experience is to include a “Tell A Friend” link to each event page. Since we here at Butts In the Seats are all about inexpensive, practical solutions, (well, that and attractive arts management groupies, but we haven’t found any yet), I thought I would provide the HTML code for doing a tell a friend link.

The following method will launch a person’s email program (so it won’t work if they access email via web browsers), insert a subject line and put a short blurb about your show in the body of the email. You can do much more attractive jobs with java script set ups, this method doesn’t even allow for blank lines between information, but if you choose your information wisely, you can do an effective job.

Code:

<a href=”mailto:?subject=Your Subject Here&body=Description of a really great show with lions and tiger and bears, oh my! on Saturday, February 3, 8 pm. $23 adults/$19 students, seniors, military. More information at http://mytheatredomain.com”>Tell A Friend!</a>

Note: The ampersand before body has to be &”amp; without the quotes. I couldn’t make show up correctly without making it confusing.

Assuming you have a mail client that will launch, click on the following to see this in action:

Tell A Friend!

And I would be remiss if I didn’t provide an opportunity for you to tell your friends about Butts In The Seats-

Tell A Friend About the Butts In The Seats Blog

Normalizing Funding In NYC

About 18 months ago I did an entry about the strange approach to arts funding in NYC. I was happy to see via the NY Times (free registration required) and the NY Sun that the city is moving to depoliticize the whole process.

In the past lobbying for funds diverted great deal of arts leaders’ time and energy. A number of people, including Mayor Bloomberg, are quoted as being pleased that with this change arts administrators can turn more attention to running their organizations. In the past, the mayor would regularly cut funding and the city council would restore it. Under the new plan, organizations would be certain what their funding was and know it much earlier, facilitating budget planning.

Part of the new funding criteria is peer reviewed applications assessing accountability and advancement of the organizational goals and impact. “What this does is tell groups, ‘You’re going to move forward, or we’re going to take away funding and give it to groups that are moving up,'” said Dominic M. Recchia Jr., chairman of the City Council’s Cultural Affairs Committee. “It’s a sign that you have to produce.”

According to the Sun article, even arts organizations located on city owned property will be held to these expectations. Historically, this group, known as the Cultural Institutions Group, has been funded at higher levels and had more of their funding guaranteed.

“To encourage good governance and counter the common complaint from other institutions that the CIGs receive their generous levels of funding without being held to any standards…Ten percent of an institution’s operating support will be dependent on a performance-based review process called CultureStat.”

The following bit really caught my eye.

“Several cultural leaders expressed surprise that the City Council would, in the interest of a more transparent and fair system, relinquish its power over the cultural purse strings. “I am really impressed that [City Council Speaker] Christine Quinn would, in a day and age when people need to raise money for their campaigns, take her member item allotments and give that to the peer review panel process,” Ms. Pasternak said.

Very interesting. I don’t know quite what to make of it not being really up on my NYC politics. I suspect that somebod(ies) is responsible for exhibiting no little wisdom and maturity in public service.

How I Learned to Stop Worrying and Love MySpace (Maybe)

In an attempt to give students a reason to disseminate the information on and existence of the Myspace page I created over Christmas break, I added student events that we don’t normally promote to our event listings. I figured asking the students to tell people about our events might meet with resistance, but providing information they would want to let their friends know about might help increase awareness about our site. So I added the student created events and then posted notes around the building letting them know about our site and the opportunity to forward event info to their friends.

A little aside here a moment. When I was attending an early morning roundtable at the APAP conference I mentioned that I had been reluctant to have a presence on Myspace due to the material I saw there. I added that recently artists and other arts organizations had been appearing on Myspace and that since the neighborhood seemed to be undergoing some gentrification, I decided to stick my toe in.

Someone at the table likened my reluctance to not wanting to get a cell phone because I was turned off by hearing people cursing on the phone and suggested I really needed to be more open minded about new technologies.

I disagree with his analogy since a cell phone like televisions, radios and computers all provide you with a mechanism to control what information you see and hear. While I take his point, I also maintain that it is not necessary to jump on every new trend and some trends are simply not appropriate for everyone.

You can imagine then that I emitted a groan when the first friend request we received after I let the students know about our site was from “Raunchy Asian Woman # 4.” My worst fears about the grade of clientele frequenting our site looked to be playing out.

On further investigation I recognized the person behind the site and realized the screen name was more bluster than substance. Since she and those like her are the type of people I am hoping to attract more of, I just have to take a few deep breaths, try to relax and shift my way of thinking when it comes to our Myspace presence.

Emerging Leadership Part II

To pick up a little where I left off yesterday.

A good part of the rest of the first day was devoted to reading literature and discussing the difference between leadership and management and how you can exhibit leadership even if you aren’t an area or department head.

The second day we were a little bit more crunched for time because it had been requested that the ELI participants attend the plenary session and super sessions planned that day. (More on them in a later entry.) One of the exercises the institute leaders had us engage in was August Boal’s Forum Theatre practice. Members of the group were given a script and scenario and then the rest of us were encouraged to stop the action and replace one of the actors to move the situation in a more positive direction. I had heard about Forum Theatre before but never witnessed it in action. It was quite an interesting experience.

Another exercise we engaged in was Story Circle (explanation starts on pg 3). This activity is often to assist with conflict resolution. We used it to talk about people who have exhibited leadership in our lives and then examine the common elements.

There were a number of observations that came out of these activities. Some members of the group felt they would put their jobs in jeopardy if they attempted to shift the direction of meetings to make them more constructive. By which I don’t mean trying to use these activities in their organization, but rather recognizing where things were falling apart and trying to shift the tenor of the conversation. Other than working very gradually and subtly, we didn’t see any solution to this dilemma.

One of the biggest issues that came out of our discussions was succession planning. Many felt there wasn’t any effort being made to secure succession in arts organizations in general. A few felt like the discussion about it in their organizations was going something like this:

Leader: OH WOE! OH WOE! WHO WILL TAKE OVER WHEN I AM GONE? THE NEXT GENERATION HAS NO DEDICATION. WHO WILL TAKE THE REINS?

Emerging Leader: me! me! mentor me! i love all this. look over here. i am energetic and excited.

Leader: OH WOE! OH WOE! ALL THAT I HAVE WORKED FOR DOWN THE DRAIN…..

To some degree we wondered if the existing leadership might be holding out for a clone of themselves when changing times required different skill sets.

After discussing the plenary and super sessions we had attended, we met with alumni of the Emerging Leadership Institute. This was apparently something that had never been done before. The alumni had been meeting earlier to discuss plans for Institute graduates.

Many of the alumni still felt a strong bond to those with whom they had gone through the program and some kept in touch. Unfortunately, the graduates as a whole didn’t keep in touch. At one time there was a person who put a lot of work into keeping the members abreast of each others’ activities. Once she stopped, everything fell apart.

The alumni (including the most recent batch) have expressed an interest in not only staying active on the listserv/discussion forums but also increasing the visibility of program graduates at the conference. Among the ways the graduates would like to participate are moderating panels and introducing speakers so that the same people don’t have to hustle from session to session.

Also, since participants in the institute are early in their careers and rather poor, the plan is to request some sort of break in conference fees for 5 years in return for volunteer work on the conference. The alumni that attended this year is only a small portion of those who have gone through the institute. The thought is to make it easy for graduates to continue to stay involved with APAP and the conference allowing them to expand their network of contacts and improve their leadership skills.

One of the concerns the alumni had was that the Emerging Leadership Institute isn’t perceived as important or valuable to arts organizations. One graduate was in the position to encourage and approve the participation of a colleague from her organization. She said her decision to do so was second guessed by her superiors who questioned it as a waste of time and money.

This was one of the reasons why the alumni are so interested in keeping everyone communicating. The better a resource of advice and answers the group becomes for its graduates, the more valuable attendance at the institute may be seen. This is also the reason why we want to be more visible at conferences as well.

I just wanted to observe–Like social networking sites (Myspace.com) and technology sites like YouTube, this is an example of users essentially taking the initiative to promote something they value and asking the host company for assistance in doing so. This was a theme that came up a lot during the conference–but I will talk about it later.

I should mention that despite the poor image organizations might have about the ELI, the 22 or so accepted were culled from a much larger pool of applicants. The process is fairly competitive and hopefully will become more so with alumni input.

Okay, so obviously there was a lot I liked about my experience. There were also a few places I felt things fell short. I have already submitted a written evaluation and had a discussion about all this with the group leaders so I am not telling tales out of school.

First- The application to the institute required us talk about the strengths, weaknesses and threats to our organization. I went expecting part of the conversation to include that. It never was.

According to one of the ELI leaders, they had been trying to get rid of that application for quite some time now since it did not reflect the content of the program and hoped to revamp the form for next year.

I don’t know if any sort of discussion in that area was supplanted by the request that we attend the plenary and super sessions or if it never occurs. I do think a discussion of the threats to the industry could have been valuable. I wouldn’t have been interested in an open grousing session where people laid out a lot of blame on the K-12 education system, home entertainment systems and the internet. The second day would have been the right time to have it. By then the ground rules for thoughtful discussion would have been firmly established.

But really, you can engage in discussion about threats to the industry in a lot of locations. What I think would have been really essential was an opportunity to address weaknesses in ones own leadership and how to better take a leadership role in ones current position. The environment was specifically designed to preserve confidentiality and to create bonds between participants to serve as resources for each other.

The more I think about it, the more I believe this was what many attendees were looking for. There were a lot of clues throughout the two days. Early on people specifically admitted they weren’t good at dealing with conflict. As I noted earlier, others mentioned that they were in dysfunctional environments. I went up to a person and told them I empathized with their situation based on my own history. And of course, some felt they were being overlooked as potential inheritors.

We were given some good tools and activities for dealing with conflict and affecting change when we returned to our organizations. I strongly suspect, however, that many in the group would have welcomed the opportunity to essentially engaged in a group therapy session, air their concerns and fears with colleagues and receive some advice and guidance in return.

I imagine that would have run things into a third day and even at the conference rate, it was pretty dang expensive to stay in those hotels! The whole experience was absolutely worthwhile. I am going to put some effort into making it even more so for those who follow by providing feedback and encouraging increased alumni involvement.

What I Did At APAP-Emerging Leadership Edition

As I noted earlier, I was at the Arts Presenters Conference over the last week. I will be writing about the experience over the next couple days and maybe even longer. I took a lot of notes and picked up some literature I still need to digest.

On the whole, it was really a great experience. I took the opportunity to see a lot of artists and to talk to many colleagues. I debated my theories about press release writing and marketing.

I also spoke at some length to one of the APAP board members about creating discussion forums as I recently vowed to do. Of course, she challenged me to step up to my convictions and join the communications committee.

What I wanted to talk about in today’s entry was my participation in the Emerging Leadership Institute. The Institute is one of many conference leadership training efforts associated with a conference. I listed many of them in an earlier entry. In that same entry, I cited Andrew Taylor’s frustration that there are so many of these programs and none of them talk to each other.

At one point during the institute I spoke to the aforementioned board member, (who was helping to lead the institute), suggesting that if APAP was pondering conducting leadership activities regionally, they should first look to tap into the existing leadership seminar infrastructures like the National Arts Leadership Institute (NALI) rather than reinventing the wheel. I then sought out Philip Horn who is associated with NALI, asked him how things were going with the organization and told him what I had suggested.

Anyway, there were about 22 people attending the institute. Everyone was in the first 5-10 years of their career in presenting. Almost everyone was a presenter with a couple artist agents, a couple of service organizations but no artists. Apparently, this year was unusual in that there were no artists participating.

I also noticed and commented that nearly everyone was from either a university, city or state associated institution. There were few people from “independent” presenting organizations. I was told this was reflective of the general membership–it started 50 years as a university presenters organization and remains generally so. I noted this as another reason I think APAP should host open bulletin board forums. If the website is viewed as a resource for many, perhaps the conferences will be as well and attendance will diversify.

One thing I was surprised at was that the institute sessions were lead by an artist agent and a presenter rather than a professional leadership consultant. In my mind this was a strength because the leaders had a practical understanding of the environment in which the attendees were operating. Consultants tend to live in a more theoretical place. This type of objectivity is certainly useful in many cases.

In this particular instance I think the arrangement helped the group develop a trust bond with each other and the leaders much faster than if it had been lead by consultants. And lord knows, we had little enough time to waste.

One of the first major activities we engaged in was splitting into groups based on our major leadership style. One group was comprised of those who look at the big picture and storm full speed ahead toward it pulling everyone else along. Another group was the process oriented people who make sure everything is well organized and accounted for. The third group were people who took the feelings and concerns of others into account. The last group were those who celebrate every little victory and act as cheerleaders. Only two people identified themselves in this last group so they merged with the third group.

Each group was then assigned to go off and list what they felt were the hallmarks of that particular leadership style. I was in the third group and had joined it semi-reluctantly because it sounded a little too touchy-feelie, but suited me better than the descriptions of the other areas. Come to find out, most people in the group didn’t feel the category wholly defined them and that they had strong elements from the other areas. Many, like me, were very much lovers of spreadsheets and databases as decision making tools. The institute leaders are going to transcribe our notes and email them to us so I can touch on the specific elements of each style at a later date.

Briefly, my group decided our style was focussed on generating consensus and buy-in from people. It was felt that involving people in this way was important because the pay in the industry was so unrewarding. Many of us said that we knew we needed to be decisive at the end of the day even knowing that some people disagreed. A few admitted that they shied away from confrontation and these type of decisions. We felt it was important to have people like us around in a presenting environment because often artists visit us as the 35th stop on a 50 city tour and people like us work hard to make them feel safe and comfortable.

When the groups came together to discuss the hallmarks of our style, we had a little bit of a surprise. While we compared and contrasted ourselves against the other groups privately, we realized we were an amalgam with the other styles. One of the other groups, (I won’t say which) essentially dismissed our leadership style publicly generally characterizing us as touchie-feelie and really only good for organizing receptions, parties and soothing hurt feelings.

Now to be honest, a couple people in my group did admit that their boss was the yeller and their role was to motivate and organize the traumatized staff when meetings were over. That wasn’t what we saw as our primary function. For many of us, throwing parties and making people comfortable wasn’t even something we did directly but rather delegated and enjoined others to do.

After this stage of the exercise, we were asked to go back in our groups and create a definition of leadership. This information too will be emailed to me so I will address it more directly at a later time. When we got back in our group, we discussed the comments directed at our style during the session we just left. Then a number of us wryly observed we were probably the only group actually doing so. One member confirmed that before he left the other room he overheard one group launching into a discussion before all the members had assembled.

Despite the differences in our leadership styles, each group created remarkably similar definitions of what leadership was. Even though we used varying tactics to demonstrate leadership, we agreed what the ultimate product of those actions should be.

At this point my entry is getting pretty long so I will continue with my ELI experiences tomorrow.

One thing I want to say before I end is that the attendees of the institute really developed strong bonds with each other fairly quickly. I can’t speak for everyone in my leadership style group, I will say that while I can remember which leadership style group made the unflattering comments, I can’t remember who was actually a member of that group. In speaking with others from my particular sub-group at other times during the week that followed, no one ever said anything critical about any other institute attendee, much less commented that they were going to keep an eye on X because he/she was a member of “that” group.

At APAP Too

I won’t be posting for a couple days because I am at the Arts Presenters Conference in NYC. I hadn’t posted earlier because I was using the opportunity to surprise my sister who works there and she occassionally reads the blog.

I have been participating in the Emerging Leadership Institute and been talking and listening to a whole bunch of interesting folks so I will have much to post when I return.

I have also met, albeit briefly, Andrew Taylor and Neill Archer Roan. Watch their blogs as well. This is a big conference and their experiences will undoubtably be wholly different from my own.

Shrinking Outreach Activities

So my question is what is better for an outreach activity? An hour long lecture/demonstration for 300 kids with limited exposure to the arts in an auditorium where 20 students get a chance to participate for 5-10 minutes or a master class with 20 students with some exposure to the arts get a solid hour at least to actively learn something new.

It is the old quality or quantity debate.

Most people will probably say that both have their place in a well-designed outreach program. The problem for me is that with No Child Left Behind the opportunities for outreach are tilting toward the latter option and that worries me.

Maybe the granting agencies’ preference for big numbers served has become attached to my guilt sense and I have unrealistic expectations. Heck, the blame hardly can be directed at them. Their preference is only a reflection of the larger societal idea that the greater the number of people who like something, the more worthy it is. Reading about how students are bereft of any arts exposure at all also contributes to the sense that one provide the opportunity to as many as one can.

I know for certain that the smaller groups have a higher sense of satisfaction from the experience they receive. (I have decided, from our surveying, that right around 5th grade everything a student sees is dumb and one learns nothing from any experience.) Many of them are artist-teachers who will pass along the insights and knowledge they acquired.

I certainly walk away from both outreach activities feeling that I have made a wonderful contribution to people’s life experience. As time passes though I look back at the smaller events with less satisfaction than the larger ones. To be honest, it will probably be like this forever, or at least until I get old and crotchety and don’t give a hoot any more.

Or maybe funding philosophy will shift on a large scale and focus more on the quality experience for smaller groups thereby reinforcing an ideal with money.

Of course, then they will be criticized for not serving all those poor souls bereft of the experience….

Start That Grant Early

If you are considering applying for a grant from the National Endowment for the Arts, or the Humanities, or any program run by the government, you will have to go through Grants.gov. My last grant application went in just before they implemented this new program through which all US government related grant applications must pass so I haven’t had to negotiate the system myself.

I did try to get the registration portion of the process out of the way when I got the email telling me that my next grant would have to go through that process. The complexity made my eyes cross and I decided to forgo my usual “get it done well in advance” ethic.

A couple days ago I saw an account of the hair-tearing frustration a woman at Hood College went through trying to assist a colleague submit a grant. I figured maybe I should warn others about what is involved as well.

If you go to the applicant FAQ page on the Grants.gov website you can start to see where the problems arise. First, you can only use Internet Explorer and Windows operating system as that is only thing the grant application software runs on. (Didn’t the government sue Microsoft for monopoly practices?) Firefox is out. If you have a Macintosh, you need to log on to an emulation program that only accommodates so many people at once. (They suggest logging on between 10 pm and 10 am.)

Then you need a DUNS number, register with the Central Contractor Registry from which you will get a Marketing Partner Id Number and will be able to designate an e-Business Point of Contact. Then you need to register with the Credential Provider who will give you a username and password so you can register with Grants.gov as an authorized organization representative.

You may feel lucky if you discover your organization has already acquired all this information. Of course, now you have to discover who it is that has all this information and who Grants.gov recognizes as the person authorized to authorize you as a user. And pray that they have saved all the usernames and passwords for the hoops mentioned above.

All this before you actually get to fill out the grant application. The government really doesn’t want to give you any money. Now I understand better why the United States Artists group I mentioned previously is focusing on funding individual artists. It is said that the best artists are troubled and tormented to some degree. This application process will push those artists over the edge and make mediocre artists better.

Something In the Water in Minneapolis

In the course of writing my entry two days ago, I noted that the Theatre Communications Group had hired Teresa Eyring as the new executive director just before Christmas. Teresa was most recently the managing director at the Children’s Theatre Company in Minneapolis and will take up her new role in March.

Given that TCG’s previous executive director, Ben Cameron, had worked as a director of Target Stores arts philanthropy efforts, also in Minneapolis, you have to wonder if there is something about that city that makes it a finishing school for executive directors of national arts organizations.

Well, you don’t have to wonder, but it is fun to do so. In light of the new gorgeous facility the Guthrie Theatre just completed, there definitely is something intriguing going on with the arts in the Twin Cities areas.

I kept poking around the TCG website looking for interesting tidbits as I am wont to do. I found one survey about the benefits (health, dental, life, retirement, vacation) theatres give to their employees. Not surprisingly the people working for organizations with budgets of $10 million were better off than those with less than $500,000.

The report provides a reference if you want to cross reference what you might get from your job with the trends in the same budget group. It also mentions some of the non-traditional benefits some places give that might be adoptable to make life more pleasant at your place (Subsidized Yoga, etc).

The other thing on the TCG site that caught my eye was a link to the United States Artists, a joint venture of Ford, Rockefeller, Prudential, and Rasmuson Foundations. The organization was formed from the realization that while support for arts organizations waxes and wanes with the times, the individual artist is never funded very well. Every year they plan to give $50,000 to 50 artists based on the idea that “$50,000 is a common entry-level salary for art college faculty in America today. Hopefully, this funding will enable some artists to pursue their art full time.”

If you are thinking “Oooo, how can I get one of those,” the only way is to work hard at being good at what you do. USA solicits nominations from a group of people whose identities remain secret. Not even the nominators know who else is nominating. The $20 million from the aforementioned foundations is just seed money to start the program. With additional fundraising, they hope to increase the number of awards per year.

Check out the 2006 Fellows awarded last month.

It’s Called Contextomy…

..and it is one of the many reasons I have a rule against quoting review blurbs provided in press packets. Contextomy is the practice of quoting people out of context. (The term caught my eye while I was brushing up on logical fallacies.) It has found applications in many arenas, but is widely practiced with movie and theatre reviews as noted in this Wikipedia article.

If you don’t like Wikipedia as a source (though most of that article is footnoted and cited pretty well) here is an article from Gelf Magazine on the subject with many amusing examples of the lengths publicists go to in order to make a dud sound great.
(Added: This article is actually the inaugural entry for a continuing series where the magazine tracks misleading quotes. Didn’t realize that when I first posted.)

I have a suspicion that this practice which is already being recognized by an increasingly skeptical audience may be approaching its final days. The difference is that in the past audiences were suspicious. Now they can access information on the web via their cell phones. As people walk out of movies and performances thinking “Geez, that was godawful, how could she say it was a cinematic tour de force?” they are going go online with their cell phones and search (reviewer) (show name) and discover that the reviewer said the show made Teletubbies look like a cinematic tour de force.

Without the drive home with a stop at Starbucks to buffer the disgust that will inspire them to go online and check things out, the distrust level could skyrocket. That is assuming people weren’t skeptical enough to check things out in advance.

And hey, if I am wrong and the practice flourishes for years to come, at least you have a fancy vocabulary word with which to impress your friends as you mutter “‘Superb and invigorating?’ Bah, it is probably just another case of contextomy..”

Why Don’t The Arts Have This?

Over Christmas Break my theatre was more or less empty so in the interests of not turning on lights I didn’t need, I pretty much ended up eating lunch at my desk. On a whim I started perusing the Chronicle of Higher Education’s forums.

It wasn’t long before I was asking myself why there was nothing like this in the arts world. These forums are a great resource for people in higher education. It is mostly geared for professors, but grad students and administrators have their places too. The different areas deal with various issues from how people spend their free time to thorny ethical issues over student cheating and plagiarism.

One of the areas I think is strongest is jobs. The posters pose and answers questions about interviewing- how to dress, what to expect at a conference interview vs. campus interview, what a job talk might entail, what foods you should avoid during a meal interview- it really runs a gamut. People even solicit advice about particular towns and institutions.

What really impressed me is that there seem to be a couple of Wikis created by the forum members rather than by the Chronicle staff. One is essentially a collection of the basic wisdom covered in the forums about where to find a job and what to do when called for an interview.

The other, quite interestingly, acts as a status board about what stage different jobs are at. Since many institutions are pretty bad about communicating where a job search is at and may not even start committee review until months after the deadline, the forum members make notes about when they hear anything about a job. If there is a note saying they are calling for interviews and you don’t get a call, at least you know where things stand for you.

If one of the prominent arts entities hosted these types of forums, it would be fantastic. There could be discussions about everything-advocacy, marketing tips, law, unions, interviewing tips, technology, audience relations, fundraising, board relations, philosophy. I could really go on and on. In addition to helping arts organizations make their external relations more effective and efficient, it might bring about an improvement to employee relations too. After some posts saying “you ain’t going to be paid well anywhere in the arts so if you gotta starve, you couldn’t find a nicer group to starve alongside,” some places might experience a little bit of a brain drain.

Some of the large entities like Americans for the Arts and the Association of Performing Arts Presenters do have listservs but they are only open to the membership. I have access to a couple and they are like ghost towns. I have more discussions with people who comment on my blog. I think part of the problem is that access is closed. The other is the old chicken and egg thing. There is no discussion because nobody posts and nobody posts because there isn’t enough discussion to get them visiting.

It won’t be long though before the up and coming youth who are used to holding long conversations online start showing up and looking for some place to talk. Absent any place to do so, they will start creating their own discussions. The problem with that is the discussions will be decentralized. I can start a forum right now. The software comes with my blog account. My forum would add to the conversation and be an improvement over the present status, but not as much as one at a more highly trafficked site would.

A central forum should be started now and all the bugs ironed out so that it is ready for when the next wave of artists, managers, designers and technicians arrive on the scene. They will have a certain set of expectations from their experiences with MySpace, YouTube, internet chat, texting and whatever else may come next. If they are disappointed in what they find and go elsewhere, an opportunity to harness their energy is lost.

Whatever organization creates a good forum for discussion can have a hand in directing the energies of artists. I understand that these things take resources and that is why some of these organizations are limited access to dues paying members only. Whomever does this well will gain at the very least tacit recognition of leadership. Giving it away for free could garner greater membership and support than keeping it locked away will. Which is why I think a group like Americans for the Arts should do it. Though I wouldn’t discount ArtsJournal.com from stepping up and making a success of it.

Maybe there are highly active forums out there and I missed them. I would love it if someone could point me in the right direction. Before writing this entry, I checked out Americans for the Arts, the NEA, TCG, ASOL, DanceUSA, and Arts Presenters.

I also hit regional presenting conferences and the regional arts granters- NEFA, Mid-Atlantic Arts, WESTAF, and Southern Arts.

(All of these have great resources to check out though which is why I am going link crazy here.)

I even checked out the Center for Arts Management and Technology at Carniege Mellon University. They will license forum and listserv software to you, but they don’t actually host any public forums that I can see.

On the other hand, they don’t list Butts In The Seats as an arts management resource, so really, how good can they be?!

Anyhow, I really feel strongly about this so I am going to ponder a little more, put together a nice letter making my case and contact some likely hosts suggesting something like what I am proposing. I might enlist some of my gentle readers to lobby alongside me if I discover any promising opportunities.

I know that all solutions do not solve the problems of all people. What is creating great discussion for educators may not work for the arts world. But seeing as how no one has really tried it yet, it is worth turning over the stone and seeing what we find. Maybe there are forums in Butts in the Seats’ future.

The Secret

I heard a poem today that really electrified me because it succinctly and adroitly summarized the relationships between artist, consumer and a work. I was excited by “The Secret,” by Denise Levertov, because it points out that your perception of a work doesn’t need to be in synch with that of the creator for you to have an authentic experience.

For that reason alone I think every beginning level fine art and literature class should start with this poem. Handing it out at arts events to assuage the fears of attendees that they are stupid if they don’t “get it” would be valuable, too.

The only flaw with this is that people have to understand the message of the poem without much need of explanation. Lengthy instruction about what they are supposed to think runs counter to the whole intent after all.

The poem also talks about how revisiting a work multiple times can be rewarding. Often I wonder if people don’t recognize this about art: How there are valid reasons to read a book, listen to a symphony work, see a play, a sculpture, a dance piece many times over the course of your life.

I could go on and on for a bit talking about what great messages I see in the poem. As I said though, that is a bit counterproductive. I am including the poem below and hope if you don’t find it particularly inspiring, you at least enjoy the sentiment.

“The Secret” Denise Levertov

Two girls discover
the secret of life
in a sudden line of
poetry.

I who don’t know the
secret wrote
the line.

I love them
for finding what
I can’t find,

and for loving me
for the line I wrote,
and for forgetting it
so that

a thousand times, till death
finds them, they may
discover it again, in other
lines

in other
happenings. And for
wanting to know it,
for

assuming there is
such a secret, yes,
for that
most of all.

Temptations of the Church

I began this blog (nearly 3 years ago! Holy Crow!) talking about evangelism for the arts. Thoughts of religion have never been too far from my mind since then, mostly because a church has always been pretty close to my stage.

I have mentioned before that a number of churches have taken turns renting our facility. The rent helps balance the budget and the church understands that the theatre’s needs come first so they need to work around our sets. (Though when we did Mary Zimmerman’s Metamorphoses they saw the large pool of water as an opportunity for baptisms.)

There are more churches locally than there are facilities to accommodate them. I think they are basically subsidizing the public school system here because I can’t pass by a school on Sundays without seeing a directional sign for a church. Whenever a suitable building becomes vacant, there is a lot of competition between the churches as well as businesses to rent it. In fact, one of our previous church tenants built a new facility, out grew it within 6 months and were asking to come back.

One of the insidious (though they don’t mean to be) things about the churches is all the money they have to throw around. Even though they rent a storage room for us, every Sunday they bring in a large U Haul truck full of equipment. Among this is a large sound system because ours is not adequate for the number of musicians and singers they have every Sunday. They put up television monitors in our lobby for nursing mothers and over flow (a previous tenant put them in classrooms in adjacent buildings so large was their overflow.)

The insidious part isn’t that they have so much money. My envy would be my problem. It is that the money gives them the ability to offer us so much of what we need in return for concessions. A prior renter bought lighting instruments with the stipulation that half were for our use and half were to be left permanently focussed where they wanted. They also bought a projection screen which we could use any time we wanted. When they left, they only took the permanently focussed instruments and sold the screen to the next church. All in all, we haven’t done too badly.

The current church has proposed replacing our entire sound system–a $40-50,000 proposition–in return for a 3 year guaranteed lease (vs the renewable 1 year one). They say they will vacate at the end of that time regardless of whether they find a place or not and leave the sound system–and will put it all in writing.

Most of my crew has been salivating at the idea, of course. They also have their reservations. Some are small, but important, like whether they will be more lax in taking care of the facility if they know they can’t be kicked out. Others are of greater concern. Will every request that is made have an unspoken “because we bought you a $50,000 sound system, after all” tacked to the end.

There is also a cautionary tale of a local high school that was grateful to have a huge renovation and upgrade of equipment in their auditorium paid for by a local church in return for guaranteed use of the facility on certain days for which they would pay rent, of course. The problem is, now the high school can’t use their own facility on weekends and some weeknights. (And if you think that is bizarre, a local high school marching band couldn’t use their own field this Fall because the school had rented it out for use by a private school’s marching band. Such is the state of education funding.)

But this story isn’t about the growing power of churches, not really. It could have just as well been about an extremely wealthy donor or a corporation. Churches are just an emerging figure in an old story about non-profits and the hard decisions that need to be made in the face of expectations attached to the receipt of money and goods.

My particular story is interesting only because it is the offer of a church which has the potential of corrupting the soul of my organization. From the way I read things, it doesn’t appear as if those I answer to would accept the proposal despite the benefits. While I initially wrestled with the whole situation as I pondered the pros and cons, I would have to generally agree with my staff’s reservations.

I daresay, smarter people than I have had to wrestle with bigger proposals which necessitated greater compromises. The whole controversey with corporate naming rights at the Smithsonian comes to mind.

Its a situation all arts managers need to ponder. Most of the time, you think you wish you had the problem of people wanting to give you lots of money and how you would snatch it up while blithely saying “Oh you only want one of my kidneys, what a bargain!” Like most daydreams, you don’t realize how attached you are to your body parts, or organizational soul as the case may be, until you receive a genuine offer for it.

Marketing Doesn’t Celebrate Christmas

Ah, Christmas Break! When no one is around and you can work on all those things you couldn’t when the phones were ringing and people were asking you questions. Though I have to admit the absence of others left many unanswered questions like “where do we keep the x?”

One of the suggestions that consistently pops up on our surveys is that we should advertise our events on Myspace.com. For the last few days I have been creating a presence on Myspace for my theatre. I am usually a little reserved about joining in on the newest thing.

First, if the trend is just a flash in the pan you waste time and resources getting involved only to have it wane. Second, I like to assess the strengths and weaknesses of a new trend to see if it really holds any value for me and if so, how to best employ it. I remember the 90s when everyone had to have a webpage but didn’t know how best to use it. People were adding every new special effects feature they could. Unfortunately, it all outstripped the capacity of a modem connection and ended up hurting relationships with businesses rather than enhancing them.

In the case of a Myspace presence, signing up is free and I already have images and text developed for my website. There isn’t a terribly large investment of time or new resources to make it happen. Also, Myspace has tools that allow you to tell all your friends about an upcoming events with a click of a button. Now all my theatre needs is friends…

One thing I do know I will have to spend time on is making some small changes to how I present the theatre and its events on Myspace vs. our website. Even though there are zillions of people on Myspace they actually comprise a niche market that will react better to a different approach than the one on our public website.

Speaking of fine tuning ones approach, I broke one of my cardinal rules of press release writing today. I quoted a reviewer. My general feeling is that quoting a reviewer is a crutch for the lazy and/or unimaginative.

However, I do think I used the quote in an imaginative way. The performing company had included quotes and newspaper editorials from audience members that were just dynamite. For my press release I essentially said that one might think the group was excellent from what X reviewer said, but when you read that audience members said this, this and this, not only does it sound like the reviewer is being miserly with his praise in comparison, but you can see the group really engages and excites audience members unfamiliar with the discipline.

Yeah, I know written here it sounds like I have essentially replicated those movie ads where they have “candid” interviews with people who saw the show. I think my execution is clever and original enough to expiate my sin of quoting a reviewer.

About a month ago I got a call from a reviewer who had some questions. At the end of the call she commented that she really liked my writing style and that my press releases were interesting to read. If nothing else, I know I am on the right path with my efforts to write better releases.

Movie Interrupts Cellphone

For all those who have had problems with cellphones during a performance and haven’t been to the movies lately, attend upon my tale!

I went to see a movie yesterday and during the preview saw something that filled me with great delight. One of the ads featured a guy at a table on a cell phone essentially telling his girlfriend he can’t live without them. Suddenly Sidney Pollack comes in and starts talking about how the scenery is all wrong because the colors are too bright. Then he tells the guy on the cell phone he should be red eyed and pacing around the room instead of sitting.

The guy on the cell phone gives Pollack an incredulous look and Pollack says “I’m sorry, is my directing interrupting your cellphone conversation.”

I was cackling with laughter and was a little envious that the film format allowed them to do this sort of thing. I am half tempted to have my technical director move the rear projection drop downstage so I can project that little ad on it before the shows.

Though I have to also acknowledge there were 3 additional announcements to turn of cell phones – one before and two just after this Pollack piece. One of them was a screen that sat there static for a minute or so while a voice asked people to turn off cell phones a few times. As funny as the Pollack piece was, it might have been too subtle an approach. (Of course, it too plainly asked for cell phones to be turned off.)

It certainly didn’t appear that people understood that the cell phone requests also extended to cessation of all noise. A woman behind me kept chatting in what sounded to be Tagalog for the first half-hour or so of the movie.

A number of theatres have gotten a little clever and produced CDs with cell phone rings that they play preceding a performance to catch people’s attention and ask them to deactive the tones. Heck, the Chicago Sinfonietta even integrated them into a performance. But sometimes it seems like a losing proposition to request people turn them off, no matter how many times you ask.

Arts and the Farm

While revisiting some of the resource links on the blog, the title of a piece on the Community Arts Network site caught my eye- Putting Culture Back in Agriculture. The piece is a grant report for the University of Wisconsin Extension, but don’t let that dissuade you from reading it. It is not dry in the least and is very inspirational.

As a small town boy who goes nostalgic at the smell of cow manure, there were a lot of tidbits that caught my eye. The first was the vision of one of the earliest university presidents, Charles Van Hise.

“I would have no mute, inglorious Milton in this state-I would have everybody who has a talent have an opportunity to find his way so far as his talent will carry him, and that is only possible through university extension supplementing the schools and colleges.”

My imagination was also set afire by the story of John Steuart Curry

“…hired as the nation’s first visual artist-in-residence, with a job description of helping anyone on the farm – farmer, farm wife, farm youth – to paint. …he believed that everyone has the ability to paint what was most alive to him – that it was just a matter of enabling people to do so. He emphasized personal vision over technique. As a result, paintings by farmers who worked with Curry are dramatic, breathtakingly alive.”

I am sure the reality isn’t as ideal as my imagination makes it given that Curry was going around Wisconsin during the middle of the Great Depression. It is hard to imagine him being welcomed with open arms at least initially. In fact, according to the piece farmers are a little suspicious of artists in these days of prosperity (relative to the 1930s).

One of the observations the grant writers make as they report about the project is that “Rural arts groups have tended to emulate urban arts groups, and management books have suggested that nothing but scale distinguishes urban and rural arts groups. More and more, we are realizing that this is not the case.”

The writers openly admit that their initial plan of having a statewide conference where they were setting the agenda was probably wrongheaded. It was only due to having to cut back their planned activities because they weren’t fully funded that they feel they ended up stumbling on a much more constructive approach.

In the interests of brevity, I will leave it to you to read how they ended up supporting projects at four locations around the state and what the projects entailed. Some of the project conclusions that jumped right out at me came from the program at a place called The Wormfarm Institute.

Conclusions included: 1) putting ‘agri’ back into ‘culture’ is perhaps more important than putting ‘culture’ back into ‘agriculture’; 2) culture and agriculture are interdependent and this does not mean that ‘artists interpret farmers’ lives; nor does it mean artists are marketers or political mouthpieces for farmers;…

There were a plethora of valuable observations throughout the report at the other sites, including why it was better for them to have taken this route than implementing their initial conference plan. The next thing that really jumped out at me was in the “What We Learned” section.

That ‘art’ is indistinguishable from ‘culture,’ and that this is a good thing and it resonates with people. ‘Art’ may conjure up the stage, galleries, appropriate audience behavior. Even the word can leave people out; where blending creativity with food, traditions, history, meals and conversation communicates and invites people in.

This is a loaded observation for two reasons. First, because solutions to problems like the ones they had getting artists and farmers to talk to each other productively go deeper than just saying culture rather than art. The reporter writers certainly know this. Honestly, I am making this point because I have come across a number of egregious examples of late where people seem convinced they can solve their problems by shuffling terms and buzzwords.

The second reason is that the observation touches upon the whole “What is Art?” and “Art vs. Craft” debate. Yes, they seem to be celebrating rural culture more than art. But they are also saying art and culture are the same and are specifically getting artists, whom they label separately as a group from the farmers, involved in the program so they presumably have something to offer.

So then, is a loaf of homemade bread equivalent to a painting?

The debate has never been clearly resolved in my view but it can be fun to engage in from time to time. Certainly for me a loaf of homemade bread has a greater emotional and sensory appeal than most paintings. I am actually tearing up as I write this remembering baking (and eating!) bread.

Helping You Help Us to Say Yes

I received an email today from the Dean of the College of Performing and Visual Arts at Southern Utah University, Bill Byrnes. He headed up the Theatre Management program at Florida State my last year there. (Though I was five hours away doing an internship that whole year. He has been good about keeping in touch with FSU grads even after he left and has even enlisted our help providing real life information for his students’ projects. I actually lent a hand editing and commenting on the last edition of his Arts Management text.

Anyhow, his end of the year letter letting us know how things were going inspired me to check out the training program at his school. The thing that really caught my eye was the Guide for the Prospective MFA Graduate Student.

The guide answers a lot of the usual questions about assistantships, financial aid and admission deadlines. It discusses why one might want to attend graduate school, what sort of jobs arts administration encompasses and the difference between a M.A. and a M.F.A.

What I really liked was that they were very clear about what types of things they would be looking for on a resume that should accompany the application and they included an appendix that specifically outlined what should appear on the resume.

When I was an undergraduate, I had never held a job for which I had to submit a resume. I can appreciate that even with resources in books and on the internet, trying to put a resume together can be daunting. Many of those resources suggest formats that either aren’t appropriate or superfluous for jobs in the arts.

Likewise, they provide guidelines for the topics letters of recommendation should touch upon. Most importantly, they emphatically enjoin applicants not to procrastinate about asking people to write the letters, (with an implication that they may have to bug the recommenders a few times).

I applaud the program for providing some direction to make it a little easier on the applicants (and the review committee). The process is going to be tough enough for the prospects as it is and there will be plenty of other opportunities to screw things up during the process. As the title of the entry says, by providing this guide the training program at SUU is helping the applicant help them admit him/her.