The Bad Makes Me Look Oh So Good

Dan Ariely did a talk for the 2008 TED conference about how irrational we are when making decisions. The whole talk is quite entertaining. What really caught my attention comes around 12:30 where he talks about how a useless option can make other options look more valuable.

He uses an example of a mistake on the Economist.com. They were offering an internet only subscription for $59, a print subscription for $125 and a print and internet subscription for $125. After talking to the Economist and learning it was apparently a mistake, he did an experiment and offered the subjects these options. The web and print subscription option was overwhelmingly favored and no one wanted the print only subscription.

Seeing that the print only subscription was not valued, he got rid of it and did the experiment with the internet only option and internet and print option. This time, the internet only option was the clear favorite. He said the print only option was useless “in the sense nobody wanted it. But it wasn’t useless in the sense that it helped people figure out what they wanted.”

He goes on to say that because we really don’t know our preferences that well, we are susceptible to all these influences.

He offers another amusing example where he has computer generated pictures of two men, Tom and Jerry and he asks people which one they would prefer to date. In half of the cases he adds a third picture with Tom’s face Photoshopped to look less attractive and the other half where is the third picture is Jerry’s face altered to look unattractive. In those cases with the ugly Tom, people preferred regular Tom over Jerry and those cases that offered ugly Jerry, people preferred Jerry. The less attractive option actually made the choice it most resembled appear more appealing than a dissimilar option.

These revelations made me wonder if these behaviors could be used in subscription and ticket sales. Offer people options that don’t have value to nudge them toward purchasing more a bigger subscription package than they might have. I don’t know that it would transform a lot of single ticket buyers into subscription buyers unless we are wrong about flexibility being more important than price. A mini-subscription that offered flexibility and appeared to be a great value might have some success in getting single ticket purchasers to commit.

I also wonder if offering non-premium options with your show helps make them look more attractive than your competitors’. Ariely talks about another experiment where they offered people the option of an all-inclusive trip to Rome or Paris. In this case it is really apples and oranges since the two cities are in different countries have have so many different attributes to value. Once they add the option of going to Rome but having to pay for coffee in the morning, suddenly people preferred Rome over Paris by a larger degree due to the lesser option being available.

It doesn’t seem logical to me to think that given the option between the symphony and a free cocktail at intermission and the opera and a free cocktail at intermission, that people would flock to the orchestra if a no cocktail option for the same price was offered. But as Ariely points, out the decision being made are not entirely rational.

One other element that gives me pause is that all these results seem to be theoretical. No one had to commit time or money to their decision. Still, it is an interesting thing to consider since being theoretically more attractive will help your organization remain in people’s minds if they don’t necessarily commit. Those who see your brochure this year may be struck by what a good deal your shows are. Even if they don’t commit to buying tickets this year, that positive impression may keep you near the fore when they are deciding to attend next year.

Imagine The Kids After Salvador Dali Watched Them

I recently became aware of a company that is offering artists in NYC and Chicago a flexible alternative to the waiting tables option. Sitters Studio provides babysitting work to performing and visual artists. The parents get a babysitter who offers creative activities to their children. The artists get an opportunity to employ their training and perhaps hone their skills and approach if they have any plans for bringing arts and arts education to children and families.

Sitters Studio trains their people in CPR, does background checks and bonds them but then appears to act as a clearing house for jobs. The sitters get a minimum of 4 hours pay in cash at the end of a session and help with cab fare after 9 pm. Rates start at $18 in NYC and $15 in Chicago. The interesting thing about the NYC side is that they seem to offer their services on something of a subscription basis. For $200/year you get priority service and a better rate than single time callers. They also offer cancellation forgiveness and bulk purchase and referral incentives.

All in all, it sounds like a great idea for all involved, especially if it results in kids growing up to appreciate the arts. The company provides their babysitters with a “Tote of Toys” that according to this story, serves as an ice break and source of ideas for the babysitting experience.

“We’ve given the sitters something from every art medium,” says Wilson. “We give them something that’s from a visual art, a theatrical art, a dance discipline and also from the musical discipline and we really find that it’s a great starting off point for the kids to engage in play.”

There seems to be a fair bit of potential in this company both as a business and as a way for advancing the interests of the arts community. There is certainly always an opportunity for conflicts of interest with people taking advantage of their close relationship with a family to sell/promote their personal work. But there is also opportunity for unified action. Last December all the babysitters had their charges working on cards for the armed forces overseas. I imagine that periodically Sitters Studio could sponsor some other unified initiative that reinforced the value of the arts in people’s lives without being pedantic.

Manufacturing Spontaneity

Via Marginal Revolution, the Wall Street Journal has a story about a girl who was paid $1,800 to reference an upcoming movie in her high school valedictory speech. The movie did rather poorly and the “amateur” video of the graduation the movie studio posted on YouTube failed to achieve viral status. I doubt that will stop anyone from trying something similar again.

One of the things I wonder is if this sort of thing might not be pursued as a funding source for cash strapped non-profits. Will it really be in the non-profit sector’s best interest to engage in something like this? We bill live performances a authentic experiences with an opportunity for the sublime (as well as screw ups and catastrophes) that television and video don’t provide. If people discover the evening has been peppered with scripted “candid” moments, will we risk losing credibility and what’s left of our regular audience.

The counterargument might be made that if we don’t cash in on the eyes and ears we have assembled, someone else might just hijack our events to do so. The school district in the story had no idea their graduation ceremony had been co-opted for this purpose. In truth, there is nothing to force marketers to deal with you at all. In fact, it probably will be less trouble to circumvent you since an arts organization will want to draw up contracts and have lawyers involved.

It would be so much easier to arrange for an elderly person to disrupt a sold out performance and have a concerned adult child wring his/her hand over the fact the parent had neglected to take their Aricept. The visceral concern your audience feels having witnessed how Alzheimer’s can cause social disruptions is a much better selling point than any television ad and pretty much guarantees dissemination by word of mouth which I suspect has a higher trust ranking than a YouTube video.

It would be much better if non-profits didn’t get involved in these efforts in the first place. Then at least if people have a negative reaction upon discover an occurrence had been planned, they won’t automatically suspect the collusion when there wasn’t based on past revelations of the organization participating in such efforts.

Bean Counter Hero For A Few Days

As the guy controlling the budget, I often have to either say no or ask people to scale back their plans. Therefore, it gives me great joy when I am in the position of telling artists that they are limiting themselves and need to think bigger. I had that opportunity about a month ago when I was discussing the site specific performance we are developing with a local performance group for next Spring. One of the artistic directors was telling me a board member was encouraging her to limit the action of the show around the theatre building.

My whole intention in approaching her about a site specific work was to get away from the building and exploit the potential in other nearby locations. Also, given that the show is about celebrity and achieving that status is divorced from formal performance settings these days thanks to our ability to record and distribute events from practically anywhere, it seemed counter intuitive to have everything happen in the theatre environs.

Given that we are about nine months out from the performance, I told her I felt it was premature to start eliminating some nearby locations that ignited both our imaginations. It felt great to be telling someone to keep dreaming about a performance.

I did feel a little bad for the nameless board member I was contradicting. Perhaps this person has made valuable suggestions in the past, but for a little while in my mind I was relegating them to the clueless board member bin. While I was feeling the hero, I was envisioning this faceless person as the stereotypical board member who valued the product, but didn’t quite understand the process of the organization which he/she served.

I didn’t think it is was particularly fair that board members end up playing that role in so many organizations. And let me be clear, since I was envisioning a theoretical board member, I certainly can’t say this is the case at all with the board of our partner organization. Let me also say that I realize this little fantasy is not only unfair to the anonymous board member, but likely short lived since the time will come soon enough when I will begin tugging on the reins and conform to the parsimonious administrator stereotype. Allow me this short time in the sun, eh?

There have been many discussions about how board members do it to themselves by not involving themselves enough. It is also true that organizations work to marginalize involvement so that the board is little more than a rubber stamp for their activities and then stays out of the way.

It seems this might be another argument for arts people not the subscribe to the notion that you have to be poor and suffer to be true to your art. In the nascent stages of some arts organizations, boards are comprised of fellow artists who understand and are invested in the work. At a certain point, it becomes clear that if the organization is to expand, it will require people of influence and means. If financial success were frowned upon less in the arts world, there would be less of a need to choose between those who get it and those who got it because they wouldn’t seem so mutually exclusive.

There Really Is A School of Rock

When I was visiting my sister on the East Coast this summer around the July 4th holidays, I attended a community festival where kids from The Paul Green School of Rock Music were playing. I initially thought this was an effort to cash in on the Jack Black movie, School of Rock, but the organization predates the movie and apparently served as an inspiration for it. I was actually surprised to learn there are franchises all across the country.

In a time when kids aren’t getting interactive opportunities with music in schools, (not to mention the woeful state of the current rock music scene), this school of rock’s approach may bear consideration and examination.

From their Manifesto:

“These are not your old fashioned wait -through-fifty-other-students mangling-their-songs- until-your-child’s- turn-arrives recitals, but real rock concerts at real rock venues in front of real rock audiences.

Shows are picked for their educational merit and content (for example: Queen teaches harmony, punk develops performance and stage presence and Zappa offers a crash course in musicianship). Thus, if they fail, they fail at aiming at the best. And, when they succeed, which is more often than not, they have accomplished something extraordinary.”

I wish I could remember who it was, it could have been in a movie I was watching, but I recently heard someone urge a person to consider if they wanted to be a musician or wanted to be famous. Thinking of that, I was going to suggest that these school were selling the allure of fame to kids. It may be that kids should be allowed to have fun. But there 8 year olds who may dream of being the next Yo-Yo Ma, but are already making a serious commitment to the cello.

Upon further thought, I wondered if there was any significant difference in what a school of rock and a school of cello are selling 8 year olds. Whether an 8 year old performs in a rock concert or a cello competition/recital, there is a sense of accomplishment and recognition. The cellist may have more pressure placed upon them to perform and practice, but that is based on a concern they reach a level sufficient to obtain a position in an orchestra. Few people push an 8 year old to practice out of fear they won’t gain a position in a rock band.

All things being equal in terms of their talent. If a guitarist and a cellist both give up their instrument at age 9 and pick it up again at 18, practicing assiduously, will one be a better performer than the other or enjoy performing more based on the instrument they play? If both practice equally hard from age 9 to 18 becoming excellent with their instrument, is either one guaranteed a better living than the other even though the barriers to entry are much lower for rock bands than for orchestras? The guitarist may have no problem getting into a band, but does that provide him/her a career?

Up until recently, I would say the one landing an orchestra job had a better guarantee of steady income from a single source than did a rock musician. At this point in time, I would say either is equally likely to be able to cobble a living together from freelance gigs –at least in metropolitan areas. The guitarist who devoted 10 years to practice has a much better chance of being supplanted by someone who has practiced two years than a cellist faced by the same scenario because the skills developed over that time aren’t valued as highly in rock music.

Music is a tough career choice, even if you are performing more popular music styles. I am sure along with the dream of fame, this School of Rock is mostly selling the fun and excitement of rock music to kids (hopefully sans drugs) while including some of the rigor required to master the instruments and music. One lesson the schools of cello might learn from those of rock is one of exposure. If you check out their website, the schools have their students playing at every available opportunity. It helps disseminate information about the schools and gives the kids an opportunity to play before audiences. The gig I saw them play was a mixed bag in terms of quality. The good performances did a credible job at rockin’ out.

Rewarding Any Bit Of Intiative

I have been thinking about performance awards for employees a fair bit lately in the context of our cleaning staff. Our building has three different people assigned to clean it. One guy is responsible for my office, another is responsible for the basement and another takes care of the lobby and seating area. The shop area we have to clean ourselves since there is just too much potential for the wrong thing to get tossed out.

What seems to reinforce the low status of theatre in the Great Chain of Being is that the newest person hired is assigned to clean the lobby and seating area. Yes, that’s right, the person with the least experience is assigned to clean the area in which my organization interacts with the community. I have no idea why this is but I have been cautioned against pushing too hard in getting it changed.

The technical director’s theory about why we are a training ground is that perhaps each person is expected to clean X square feet a day and it is easier to gain experience cleaning the wide open space of the lobby and aisle versus the same square footage across individual offices.

Whatever the case may be, the results are inconsistent cleaning job except in one unerring activity. I haven’t been able to get any of them to regularly dust even the most obvious spots like the tops of the banisters and the 100 foot ledge in front of the mural. I know they are instructed to keep the area clean. It just never happens as it should.

In the last few months, the building supervisor told me that the guy newly assigned to clean the basement is excellent. Given our past experience, that didn’t seem like it would be hard to achieve in comparison so I was pretty skeptical.

But I happened downstairs just before I went on vacation and saw the guy was cleaning the dirty fingerprints off all the doors. In all my time here, that has never been done by the cleaning staff. Since my return I have wandered around the basement and noticed that nooks and corners are now looking neater and spiffed up.

Finally we have a guy who sees things that need to be done and is doing it. He is also making note of things that are broken and suggesting they be fixed. This proactive approach is no small matter because the basement contains our green room, dressing rooms and dance studios. These areas get the heaviest daily use and are the fastest to become soiled. So having these rooms look good when guest artists and renters use the facilities goes some distance in creating a good impression.

I know that there are awards given out to buildings and grounds people. While I can’t submit a nomination, I am resolved to talk to someone who can about putting his name in. As I have been thinking about doing this, it occurred to me that saying someone got the award for excellence in janitorial service at the ceremony doesn’t really provide an example for others to emulate. I’ll admit, getting an award for wiping the finger prints off doors doesn’t sound like a behavior you would strive to model either.

I am discovering that taking that sort of initiative is a rarer thing than I imagined among people at large. Janitorial staffs are hardly deserving of being singled out in this regard. When I was growing up, I thought only people who performed extraordinarily and heroically got awards. Now I realize there is a great deal of worth in doing the mundane very well.

In fact, I think this is one of the lies our educational system perpetuates along with the destiny altering power of your permanent record. Throughout your childhood and higher education, those who have made the most extraordinary achievement receive awards. Certainly, there is value in this because you don’t get to the moon by mediocrity. But generally once you graduate and are in the real world, the grades you got in school are an invisible factor in relation to how valuable you are to your company, family and friends.

There is certainly no substitute for brilliance, but making the choice to take the initiative is within the power of pretty much everyone. In school, it is often the people who added hard work to a special quality who get rewarded. The vast majority were never in the running despite hard work because they lacked that special quality.

It is becoming increasingly clear to me in the professional setting, it is extremely important to reward those who make the choice to go beyond the minimum expectation because this is a reward the vast majority can obtain on their own merit. I am not referring to a feel good reward for everyone, I am talking about providing incentive in order to receive a higher standard of service that everyone can provide.

I will say, there is a part of me that is disappointed that I even have to suggest this. I mentioned earlier that I am recognizing that doing the mundane well is commendable. That is because I have been coming from a place where I expected a certain standard of behavior as a norm only to realize that standard was actually abnormal. Frankly, I wonder if I am not making this suggestion out of a mild sense of desperation to raise thing to a place I consider normal before it sinks any further.

Prior to visiting China I remember reading that saying thank you when receiving some service or polite gesture might be seen as insulting because good service is expected and expressing appreciation implies otherwise. So I wonder in contrast about the United States. Are ubiquitous statements of thanks and tip jars on every counter creating an environment in which expectation of more than the minimum requires some sort of recognition?

Merging Administrative Functions

On occasion I cite consolidation of administrative functions as a method by which arts organizations in a community can cut costs by cooperating with one another. However, if pressed, I would have to admit that I wasn’t aware of any examples of such a thing working in practice.

So I was extremely pleased to see that the Nonprofit Law Blog has been running a series on this very subject. They cite four options that can be pursued, “an administrative collaboration, administrative consolidation, MSO (Management Service Organization), or external service provider.” The most recent entry gave an impression the series was finished but it hadn’t covered external service providers. If it does continue, I will post an update link here.

The first entry, Administrative Consolidations and Management Service Organizations covers those structures and outlines what situations they work best in.

The second entry, Joining Forces in the Back Office – Administrative Collaboration and Consolidation, talks about the collaboration and consolidation formats and presents some case studies. This is also the entry in which they define the different structures.

“According to La Piana Associates, Inc., an administrative collaboration is an informal, not necessarily enduring, arrangement to share services or expertise while each organization retains its individual decision-making power; an administrative consolidation is a more formal agreement that involves shared decision making (without changing the corporate structure) and the sharing of specific functions; an MSO is a newly created organization for the purpose of integrating administrative functions; and an external service providerinvolves the outsourcing of certain administrative elements.”

One thing I found interesting about the case study presenting in this entry was that the organization, Chattanooga Museums Collaboration achieved things you might expect- cut costs, leveraged their purchasing power, improved productivity and increased unearned income through joint fund raising activities. But the partnership also made them more competitive in the larger business landscape.

“Although the “immediate reaction is that it’s the smaller guys who are getting the benefit,” Kret corrects this misconception stating that through CMC, the Tennessee Aquarium benefits as well by generating revenue from typically nonrevenue places like accounting, increasing retention by offering key employees a higher level of compensation, and offering their employees a much more rewarding and challenging work environment.”

The third entry, Joining Forces in the Back Office – Management Service Organizations, contained a case study of an MSO formed by five social service organizations which now serves 13 groups. While MSOs are separate organizations formed to provide these services, unlike commercial payroll and human resource companies, MSOs are formed for the benefit of specific entities.

The MSO in the case study, MACC CommonWealth, has an auditor appointed by multiple boards. If that sounds like a recipe for disaster, you will want to read the case study which acknowledges that serving the interests of multiple boards and CEOs is potentially fraught with peril. So far, it seems to be working.

The most recent entry notes there are many successful collaborations among non-profits across the country. The main thrust of the entry are observations of why a cooperative effort funded by the The Lodestar Foundation, was unsuccessful.

The Lodestar Foundation provides grants for collaborative efforts and their website can give you a sense of the scope of the efforts being made in this direction.

Emily Chan who wrote the series on Nonprofit Law Blog cites a number of studies and books on the subject so the entries themselves provide a good starting place for exploring the possibilities offered by one of these avenues.

Irish Vacation

So I am back from my Ireland trip. I really had a wonderful time. The natural beauty was stupendous. The food was great. It rained more than I would have liked, but sunbeams through the clouds made for some dramatic pictures.

As promised, I visited a number of theatres and arts centers while in Ireland. Because of our travel schedule, I didn’t get to go to everywhere I had originally planned. Though I did go to a number of places I hadn’t.

Something I noticed was that many theatres were in buildings that placed them as a center of activity for the community. The Carnegie Arts Centre in Kenmare is in a building with a library and art gallery.

kenmare ext

Likewise, The Source Arts Centre is also attached to a library.

source sign

The Tipperary Excel has 3 movie theatres, one of which is also the live performance space, a gallery and a desk to do heritage research.

excel desk

You walk into any of these buildings and there is a bustle of activity all around you which I would guess helps raise the level of awareness about the events in the theatre. Looking around, these were certainly organizations that were serving their communities.  I had to wonder why performance facilities in the U.S. were so often divorced from other community resources. Granted, none of these facilities were very large. You could never dream of presenting some of the shows you can in the U.S. The buildings would have had to be a bit bigger to fit a larger theatre plus these services.  I didn’t get a chance to speak with anyone about the ratio of earned vs. unearned revenue in the theatre budgets so I don’t know how self-supporting the theatres and the other services under the same respective roofs are.

At least one place was realistic about the needs and interests of the community they served.

source sorry

This sign at The Source box office announces the cancellation of an event due to the regional hurling finals occurring in town the same day.

I arrived in Galway just as the Galway Arts Festival was getting underway. In fact, the festival proper hadn’t begun. They were still erecting the big top tent.

tent up

I did get a chance to swing by the Galway Arts Centre to see some of the video exhibitions and walked by the Druid Theatre, which wasn’t open at the time. I went looking for Nuns Island Theatre, which is a program of the Galway Arts Centre, but apparently walked right by it. Sorry I didn’t get a picture in here.  I did get to see a performance by a New Orleans Brass Band taking part in the Galway Arts Festival. They made a bit of a faux pas referring to Ireland as part of the UK which elicited some grumbling in the audience.

galway artsdruid

Galway is a very walkable city, especially in terms of being able to access many of the arts venues. I would recommend taking advantage of that fact if ever you find yourself in Galway.

As a little aside. As I mentioned, the food was really great in Ireland. While I did see quite a number of American food products on the supermarket shelves and advertised all around, I was somewhat pleased that I didn’t see too many McDonalds making in roads in Ireland. One that I peaked into in Galway seemed to reflect the need for greater effort to attract the Irish consumer. It was a lot nicer than the ones we have around here.

mc donaldsmcdonald2

Is The Shift Coming?

Back in 2004, I made an entry on an interview then TCG President Ben Cameron gave on Smart City. In the interview, he talks about a book in which the “the authors noted that historically when there is war, technological change and a shift in rural-urban demographics (Civil War, Depression-WW II, etc) the tendency for the American people is to alter the social compact.”

Given the economic upheaval these days, there seems a possibility of another shift so revisiting the entry seemed in order

So Do They Learn From You

One of the articles I loved reading was a Fast Company story about how a Duke University professor takes his class to NYC for a semester to learn the lessons the arts have to teach about leadership. What makes me appreciate the story so much is that the class is a business class. Long has it been said the arts need to learn from business so I think we can all appreciate the reciprocity. Check out my entry for a quick summary and my reflections.

Ballet That Revvs Your Motor

On the question of dumbing down the arts, one entry sticks out in my mind- Ballet of the Speedway. Roanoke Ballet Theatre presented NASCAR Ballet five years ago. I had a number of conversation with arts managers over this–whether it is pandering or a frank acknowledgment that the arts must serve their community. I am still not sure I have a definitive sense of where I stand on this.

More Roused Passion

Well I am pleased to learn that my “best of” revival of my April 2005 entry about Neill Roan’s handling of the antisemitism in Bach’s St. John’s Passion has moved Neill to repost the talk he had given on the subject. If you were intrigued by the coverage I gave the incident in my entry, you will likely find it worth your while to read the entire thing. It is really an excellent study in engaging your audience amid controversy.

Still Wondering How We Got Into This Mess

One entry I have consistently linked back to over the past 5 years is a summary I did of John Kreidler’s “Leverage Lost: The Nonprofit Arts in the Post-Ford Era.” Kreidler’s piece provides a great history of how the example of the Ford Foundation shaped the way the current model of funding of non-profits emerged.

Read my reflections in How Did We Get Into This Mess and maybe you will want to take the time to read Kreidler’s longer piece.

Keeping The Passion Alive While I am Away

Because the conversation on my last entry has been so active, I have been reluctant to make any more entries and remove it from the top of the page. The fact that I was making entry sized responses contributed to the lack of additional material as well.

Now that things have calmed down, I am on vacation and don’t have time to write much. I don’t want things to settle too much in my absence so I am providing a link to some of my “best of” entries. The first, appropriately enough entitled “Rousing Passion.”

Neill Archer Roan gave a speech, unfortunately no longer available on line, where he talked about his experiences presenting Bach’s St. John’s Passion and the complications surrounding the work’s perceived anti-Semitism.

There is a lot to think about.

Enjoy!

http://www.insidethearts.com/buttsintheseats/2005/04/19/rousing-passion/

Question For My Inside The Arts Family

Here on Inside the Arts, I am surrounded by orchestra professionals (or professionals closely related to orchestras). There are two conductors, a consultant, three musicians, some radio broadcasters and an opera administrator. I figure this is a good cross section of views and experience. There has been a question lingering in my mind for some years that I have wanted to ask so I thought I would toss it out there for some cross blog discussion, if my confreres are so inclined. (Certainly, readers are always welcome to chime in.)

My question is this- Orchestras have some of the best trained and skilled musicians around. Why do they primarily confine themselves to a certain genre and periods of music? Why aren’t they playing all the best music out there? I know most groups have a pops series, but that still barely scratches the surface of the available material and it is separate from their main product. And really, why are the pops separate?

This is my thought- Have an evening of music around some theme like romance. One of the pieces is Led Zeppelin’s “Heartbreaker” (or some other selection, I am just trying to stay away from the obvious “Stairway to Heaven”), maybe there is another contemporary rock/pop/blues/jass piece as well and interspersed between them are pieces of the regular repertory (or vice versa.) I am not suggesting getting rid of the current programming, just enhancing it with other works. The concept of great music being part of a continuum of excellence that didn’t stop at a certain year.

The only compelling reason I can think for not doing this is artistic unity of an evening. But I wonder, does it really matter to audiences? If you do the beginning of Hamlet set during 1920s flapper days and then shift to steampunk, audiences will find it jarring and perplexing. Would there be the same problem going from orchestrated classic rock to a baroque piece of a similar energy in the same evening?

Since many potential pieces weren’t written for orchestras, I imagine there would be some cost involved in arranging songs for a larger number of instruments. That could certainly prove an impediment for some organizations, as might royalty payments where required. It might prove a boon for lesser known ensembles if one group’s arrangement was recognized as superior to another’s. Given that the music may be more widely known, a larger segment of the population would have the discernment to make that judgment.

I know that not every piece will lend itself to adaptation for orchestra performance. Those who do not recognize that may shout “Play Freebird!” or the equivalent. But I have to believe there is potential in a lot of works.

I guess there would also be a concern that things were being dumbed down or compromised to fill seats. I have heard of symphonies playing video game themes and integrating cell phone rings into the performance. There is much more potential for a quality experience in this idea –and an interesting educational one too boot! You can have a blues guitarist perform Lead Belly’s version of “Gallis Pole” and talk about the centuries old history of the folk song and then have the whole orchestra play Led Zeppelin’s “Gallows Pole” as a comparison.

Talks about the composers might be a lot more interesting to audiences because some have lived recently enough that the circumstances that influenced their writing are more familiar to audiences. Then there are the controversies over song writing credits.

I know that it is easy for people on the outside to criticize and say they could do better. What I have described here has sort of been my idea of how I would program things if I were in charge.

But to a degree, I am.

I have a lot of under employed symphony musicians running around my community right now. What is to keep me from going to them and asking them to put together a program that mixes a few of the standard pieces with arrangements of more contemporary works for a performance some point in the future? Given my financial resources, I wouldn’t imagine I would get the whole orchestra, but 1/4 might sound impressive enough to determine if the basic concept is sound.

Any success I may have wouldn’t necessarily imply similar promise for orchestras. I do not run an orchestra so expectations of my events are much different than for theirs. While I would love to have this idea succeed and an orchestra schedule these events at my space, real success in my mind is when a change like this becomes the primary practice, not separate from it.

Just Leave Those Barriers Intact, Eh?

Well, I am actually happy to confess that upon review, there aren’t as many artists being promoted by trite phrases as I implied at the end of my post yesterday. I get 40-50 emails a week from agents and artists during the off-season and close to that a day during the conference season. Even if only 1% contain trite phrases, I am seeing them with enough frequency that it feels like an epidemic.

The general area of offense I had in mind when I mentioned it yesterday is of the “ground breaking, barrier shattering, break through” ilk. I found quite a few of this type in my review. It appeared in emails, two cold call resumes I received in the last month and at least one radio advertisement I have heard lately. The closest to the truth any of these people seemed to get was the label experimental. I see the claim made a lot in reference to dance, but theatre and music make their share.

If you do modern dance with ballet, hiphop or jazz influences, you really aren’t pushing the envelop. Employing Hopi Indian influences gets intriguing. Getting the women of al Qaida to do modern dance is breaking all sorts of barriers. As is a ballet company doing something other than Nutcracker for their Christmas show.

Performance art pieces doing strange things in strange costumes that may or may not be a reference to the alienation of the individual by some force may be entertaining and thought provoking, but the ground was broken and has been pounded back down by many who have come before.

Taking a classic rock tune that appears fairly often on soft and light rock stations, turning it into an easy listening tune and calling it a break through crossover hit is just plain evil.

I have harped on the annoying overuse of “what it means to human” before. I am happy to see that phrase has moved to the fringes. I did see it used two weeks ago, but there had been a very welcome gap in our encounters. (I do pray it isn’t experiencing a revival.) I am hoping that the barrier breakers either find some other ways to talk about themselves or become involved with some legitimately innovative activities.

Use of trite marketing language generally doesn’t have any relation to the value of the performance or audience enjoyment. It does form a first impression so it definitely impacts the likelihood of being considered as a performer.

I’ll be the first to admit that writing effective copy is tough and if I am not, I will be among the first to shout Amen! Staying away from the trite stuff makes it harder but you ain’t gonna get any better allowing yourself to default to those word choices.

Artist, Promote Thy Self!

Ah summer! When a young theatre manager’s thoughts turn to…collecting promotional information for the upcoming season.

I have been trying to collect information to promote our upcoming season on the web, season brochure, press releases, etc, etc. Much of my motivation is to have most of this into my graphic designer and web person’s hands before I go on vacation so I can come back and review what they have done.

It really astounds me that so many artists are ill prepared to promote their works. I can understand not having images upon my request, especially for works in progress or when an ensemble has had some significant change over. It can be tough getting everyone together and turn around from a photoshoot in a short time.

But there are a couple groups that seem unable to verbalize what is attractive about their work. All I need is 4-5 short sentences at this juncture folks! How hard is it to formulate something to get me excited!

One group I wrote up a blurb of the general sense I would be going for and asked them to fill in some blanks. My blanks even had suggested answers along the lines of – Mitch is a well regarded musician for his virtuosity in (bluegrass, classical, rock). All that they needed to do is clarify what was unclear.

That was over a week ago. I still haven’t heard back from them.

Another group is reviving a masterwork. For two weeks I have asked them for some simple clarification about the program being revised. I saw the principal performer two weeks ago at a theatre and he assured me I would get something (along with the contract) soon. I did receive a blurb this week about the last time he worked together with a guest artist appearing in the revival–but nothing about the revival itself. I finally emailed the organization which secured the grant for the revival asking them for some general information. Their deadline for materials was a few weeks ago so presumably they have something more than I do.

Something I noticed. With one exception, the groups I do have materials for all have agents. I have started to wonder, if not for the agents sending out a standard packet of information, would most of these other groups been in a position to communicate about themselves so clearly? The one exception is a young group without an agent which sent me two fantastic pages dense with great information.

If it comes to pass that agents either sever or reduce their involvement with their less than marquee performers and artists are left to fend for themselves in some manner, it might be a bad situation for many groups.

I don’t have any illusions about my role in things becoming redundant if artists really focused on managing their own business. Yeah managing the business end saps your energy for making art.

Just like anyone associated with an arts organization should be able to passionately extemporize on the value of what they do, every artist should be able to dash off an email or a make a phone call to give a short spiel on why they are worth seeing.

Notice I say extemporize. It is a maneuver that not everyone can do but with enough practice, people can sound unpracticed doing it.

If I have the time to ponder over lunch tomorrow, perhaps my next entry will be on some of the trite phrases being bandied about in promotional messages these days. In this, neither agents nor artists hold the high ground.

Lord knows, some of them do a better job than the publicists for arts organizations. Just take a look at Greg Sandow’s rants from 2005 (read from May 25 through June 15)

New Efforts, Briefly

There have been a couple nice developments among the blogs I regularly read.

-Neill Archer Roan has begun blogging again. Unfortunately, the wonderful old material I linked to was retired when he moved to this new format.

-Scott Walters has semi-retired Theatre Ideas in favor of discussing trends and developments in the context of his <100k Project

Poor Player Tom Loughlin has started a new site, Acting in America, where actors of every stripe can tell their stories.

I see these latter two additions as a sign that arts blogging is maturing. Both men have taken subjects they spoke of passionately over the course of many blog entries and spun them off into projects aimed at serving the arts community as a whole. There may be others whom I haven’t been following who have done this already (and by all means, point me to them.) The fact the numbers are growing only supports my assertion about emerging maturity.

I also don’t mean to imply that their earlier work, or than of bloggers like myself, did not contribute to the arts community. These new efforts look to examine and develop opportunities in ways that haven’t really been tried before.

Tell Me Where To Go (in Ireland)

All right arts folks of Ireland, the time of my arrival draws ever near. As I posted earlier, I am going to make an attempt to visit a number of arts organizations during my vacation. I would love to chat with folks and maybe get a backstage tour. At the very least, I am going to be taking photos of the building exterior.

Over the course of my research, I have found a number of places to visit but am open to other suggestions. My intention is to drop an email in about a week or so to the places I think I will most likely have the time to visit to ask about tours. But I would be happy to be lure off my plan if readers contact me. I’ll go for the best offer of craic.

Here is where I am looking at:

The Hunt Museum
Belltable Arts Centre
LIT Millenium Theatre

Siamsa Tíre Theatre -Their building looks very interesting. Click on View Premises from this page.

Tipperary Excel (You folks have no choice about me visiting. My mother wants to do genealogy research with your resources.)

The Source Arts Centre

Galway Arts Festival–looking at the line up, I am sorry I will only be around for the first day or so. I hope to swing by the Galway Arts Centre and Druid Theatre (if the renovations are completed) and any place else that might catch my fancy as I walk around.

Anyhow, click the contact link at the top of the screen or email me at buttsintheseats@mindspring.com if you have an opportunity or place I shouldn’t miss in early July.

Where Are All The Good Theatre DVDs?

Last week economist Tyler Cowen pondered aloud about why there aren’t more stage plays on DVD. He had three basic theories.

1. It wouldn’t be very good. (This doesn’t stop most of what is put out on DVD. Furthermore the highly complex genre of opera on DVD works just fine and has become the industry standard.)

2. There wouldn’t be much of an audience. Yet you could sell memento copies to people who saw the plays, a few plays on DVD might hit it big, and in any case they wouldn’t cost much to produce. There are plenty of niche products on Netflix.

3. It would squash the demand for live performance. Really? Most people don’t go to the theater anyway. Those who do, in this age of 3-D cinema and TiVo, presumably enjoy live performance in a manner which is robust. It is more likely that DVD viewing would stimulate demand for the live product. Besides, they put these plays out in book form and no one thinks that is a big problem.

In my mind, it is actually the comments that really bear reading. For two pages, people debate the reasons. Some blame all the unions, producers and other entities that seek to preserve their intellectual property and financial interests. One person suggested there are play people and film people and never the twain shall meet. Others blame the cost. When you turn a movie into a DVD the primary material has been edited and is ready to go. With a play, you have the cost of the production and then the cost of filming and editing on top of it. As one commenter implied, there is also an entirely different marketing approach when promoting a DVD than a live performance. Films can effectively adapt the television ad for the theatrical release for the DVD release because people are already familiar with the material from the first advertising campaign.

The biggest general consensus though was that stage productions don’t translate well to film in terms of setting, acting technique, costuming. People have an expectation of video that staged productions can’t deliver and vice versa. An apparent theatre person using the handle, “Meisner-trained,” noted that “Much of the world’s great literature is in the form of a play — I am embarrassed at having to say this, so I won’t even provide examples. (In contrast, even “great” screenplays, like “Butch Cassidy and the Sundance Kid”, aren’t great literature!)”

The real reason I say the comments bear reading is due to the passion with which people argue for the validity of both live performance and film. These are the people you want on your board and advocating to government and civic groups on your behalf. My assumption is, “Meisner-trained” aside, there are more than just arts people reading and commenting on an economist’s blog. The Epicurean Dealmaker, for example runs a blog on mergers and acquisitions and notes, “A great many forms of art derive much of their power from the way they satisfy, push up against, and transgress their own limitations. (Think sonnets, or haiku, for example.)”

Something I was interested to note. Most of the comments dealt with Cowen’s first two hypotheses-quality and lack of demand due to poor quality/different expectations of the DVD medium. Almost no one addressed the idea that DVDs would undermine interest in live performance. Only the person who noted that recordings of Broadway shows aren’t available until after the show closes really addressed that idea. (Though there are a couple of less direct implications). While the comments on a blog entry are hardly scientific, the dearth is enough to make me question the validity of a objections to recordings on the grounds that it will undermine interest in live performance. I wouldn’t roll out a DVD of Les Miz during a local run, but I suspect that the existence of a DVD released a few years prior won’t significantly dampen interest in a live performance.

Unfulfilled Calls To Action

You Got My Hopes Up!
I received an email through my blog Friday about an audience study that has recently been completed. I was elated because generally these emails, which are essentially press releases, are on topics I have no real interest in writing about. Many are on show openings and I don’t really cover those sort of things. Unless there is some experimental marketing initiative involved, I am not terribly interested. But finally, here was something I was eager to write on. I followed the link provided and….Nothing. I followed the other link to the research organization that did the study….nothing again. I decided to wait until today and try again thinking the press people may have gotten ahead of things a little. It is now a couple hours after quitting time in both organizations’ time zones and the promised reports are still not up.

Answering A Call To Action
This goes to illustrate one of the basic tenets of advertising and promotion–Don’t issue a call to action without providing your target group an ability to act. If you have an ad for a performance saying tickets on sale now, you better have a way for people to buy tickets available or you risk losing your credibility. This can be difficult if you are doing broadcast advertising and the radio or television station is giving you free air time on an “as available” basis. If you are going to have an ad running at 6 am, you may catch a good number of people during their morning commute–including your ticket office staff who haven’t gotten in to the office yet. If you can’t provide a web address to purchase tickets at, you can at least make sure to append your ticket office number with the office hours. Technology has increased the number of hours people expect to engage in transactions so the least you can do is be specific about the hours they can actually expect to contact your organization.

In any case, I am disappointed the announcement of this report preceded its actual release by so much time. I am motivated to read it so I am likely to return to the page on a couple more occasions. Others for whom the information might be useful, like arts leaders, may move on to other things and never revisit the link. Thus a valuable opportunity is lost in a sector where a large percentage of leaders do not keep abreast of the latest literature.

Cart’s Before The Horse And Speeding Away
I thought about this issue over the weekend. While I realized that as a tool, the press release was poorly used, I also recognized that technology induced expectations are outstripping our ability to provide our constituencies with the ability to act. I have recently decided to use Twitter to support event promotion efforts at our theatre. In keeping with my philosophy of not adopting the newest technological trends as they emerge, I only decided to use Twitter when I felt it was a good tool to accomplish a goal I had and knew the story I wanted it to create for our organization. But that is a subject of another entry.

Because we really don’t have a subscriber base to speak of, a formal season announcement really isn’t important. I started posting on Twitter every time we signed a contract with an artist figuring the little informal announcements of our season had the value of putting our followers in the know early on. The tweets also serve as the first of many reminders about our season that I want entering people’s subconscious. The problem is, due to myriad factors ranging from end of fiscal year wrap up, summer vacations and general logistics, we aren’t able to make the tickets available at the moment.

Only The Freshest Tweets, Please
We don’t have a lot of people following our Twitter feed right now because it is new and I haven’t made its existence widely known while I experiment and evaluate it’s use. I don’t think I am losing a lot of sales, especially given people’s propensity of waiting until the last moment to buy tickets. But what about this time next year? Every ticket sold is important these days. If I can’t figure out an alternative and get people on board, by this time next year I could be announcing performances I am not prepared to sell tickets for. Sure, I could wait and post about them when I am ready to sell tickets, but Twitter is all about immediacy–“What are you doing right now?” Months old news is stale and moldy.

Even if I could make delayed updates work without losing any credibility, the way things are moving, that option may not be viable with the next generation of technology.

“Don’t Let Them Use Your Passion Against You”

I always enjoy reading Adam Thurman’s work on Mission Paradox. Recently he posted “An Open Letter to Arts Administrators.” As an arts administrator, I felt obligated to disseminate it a bit. It contains advice that, even if you have heard it before, bears hearing again to remind you of a few things. (It’s also mirrored on Arts Blog. You may find the comments there worth reading.)

The section that particularly resonated with me was:

3. Don’t let them use your passion against you. Consider this:

Imagine you were a lawyer. What if I told you that there were some law firms (not all, but absolutely some) that didn’t get a damn about their employees? What if I told you that some firms were designed to bring in people and get as much out of them as possible before they burned out?

Would you believe me?

Of course you would. Hell, because it’s the legal profession you would expect such behavior.

Here’s da rub:

Some arts organizations are the exact same way.

Just because the end product is art and not a legal brief doesn’t mean the place automatically values their employees. Just because the place is a non-profit doesn’t automatically make it a nice place to work.

But here’s the really messed up part. At some of those arts orgs, if you complain that the hours are unreasonable, or the pay is low, or your input isn’t valued . . . they imply that your commitment to the “cause” is low. They convince you that if you really were passionate about your work, you would put up with the sub par conditions.

Don’t fall for it. It’s a trap. Remember point 1, it doesn’t have to be like that . . . you deserve better.

Been there and done that. I am ashamed to say that I am pretty sure I tacitly supported the “your commitment to the ’cause’ is low” message against other people in at least one place I worked even as I resented working under those conditions. I imagine I enjoyed the approval of my willingness to suffer for the cause and in the absence of any real remuneration, sought more praise by pressuring other people to toe the line. Though I have also declined contract renewals in places with poor work environments, too.

I was encouraged by the memory of two studies I read and blogged on last year, one by Building Movement and another commissioned by the Myer Foundation which showed that the new generation of leaders seek a greater balance between work and personal life and aren’t buying the idea that suffering is proportional to commitment.

What may be the downside for many non-profit organizations is that the leadership, recalling that they sacrificed and brought the company into being by force of will, are reluctant to groom these new leaders because of a perceived lack of commitment on the would-be protege’s part. One desirable benefit can be that the replacement won’t perpetuate a stressful environment. A board expecting the miracles of the last executive director might not make that easy.

Waxing Philosophical With Donald Duck

Apparently Donald Duck is to German philosophy and culture what Bugs Bunny and Looney Tunes was to classical music. According to a Wall Street Journal piece, Donald Duck comic sell close to 250,000 copies a week in Germany. A monthly Donald Duck special sells 40,000 copies primarily to adults. Where Carl Stalling injected classical music into Bugs Bunny cartoons, Erika Fuchs spent over 50 years injecting German literature and philosophy into her German translations of the Disney icon. (my emphasis)

Dr. Fuchs’s Donald was no ordinary comic creation. He was a bird of arts and letters, and many Germans credit him with having initiated them into the language of the literary classics. The German comics are peppered with fancy quotations. In one story Donald’s nephews steal famous lines from Friedrich Schiller’s play “William Tell”; Donald garbles a classic Schiller poem, “The Bell,” in another. Other lines are straight out of Goethe, Hölderlin and even Wagner (whose words are put in the mouth of a singing cat). The great books later sounded like old friends when readers encountered them at school. As the German Donald points out, “Reading is educational! We learn so much from the works of our poets and thinkers.”

One of my first blog entries was about using comic books to promote the value of the arts. I am thinking that may still be a good idea given the influence Fuchs and Stallings works have had in making great works familiar and accessible to audiences. Americans for the Arts seems to have already picked up on that. Their last round of “Arts, Ask for More” television commercials featured characters from Disney’s Little Eisensteins.

Some of my earliest introductions to classics of literature were Classics Illustrated. I also remember reading religious comic books about Bible stories and Johnny Cash’s fall and return from grace. While waiting for the bus in a library during the winter, I read up on the life of Crispus Attucks and Harriet Tubman. I am sure interest and understanding could be generated in Shakespeare, Moliere, Bach, Mozart, Ansel Adams and Dada if someone did a good job of it.

Anyone with a visual arts background want to apply for an NEA grant? (Of course, nice cartoon videos to post on YouTube might be cool so actors and musicians are needed, too!)

Art and Crime Bonus Entry

Speaking of the intersection of crime and the arts, Pacific Business News reports that the already cash strapped Honolulu Symphony suffered a break in this weekend. Fortunately, there wasn’t a lot of damage and very little was stolen.

Jackson said Honolulu Police Department officers described the break-in as a typical “cash grab.”

“There was a ransacking of papers and that kind of thing, but only an undisclosed small amount of money was taken — no equipment or computers,” she said.

Okay guys, do you read the newspapers? You go in to business that hasn’t paid it’s employees in nearly 12 weeks trying to find money?

What Value The Arts In Prison?

I was surprised to see my home town newspaper mentioned on the Americans for the Arts blog recently. Americans for the Arts’ Arts Education Manager, John Abodeely, was responding to a story about how inmates from the Woodbourne Correctional Facility were being blocked from performing at Eastern Correctional Facility by the corrections guard union. (Eastern Correctional Facility apparently inspires a lot of art. I once wrote a short story based *cough* on my time spent there.)

Abodeely responds to the union’s central argument that there is no value in the experience. “How many of these medium-security convicts do you think will go to Broadway and get a job?” One answer is Miguel Pinero’s Short Eyes–six Tony nominations, New York Drama Critics Circle Award and an Obie Award. Another is Charles Dutton. These are just off the top of my head. I am sure there are other examples.

Abodeely discusses the economic value of the arts in terms of jobs, revenue and taxes generated. I think Abodeely misses the mark on two counts. First, regardless of the economic impact statistics, it is difficult for people with arts backgrounds to gain employment in their field, whether it be on Broadway or not. An ex-con probably has just as good a chance of being employed as anyone. (So on second thought, I guess Abodeely’s numbers are valid when applied to the convicts.)

But the second point is the real issue. The subtext of the question the corrections officer posed was all about low regard for the convicts’ personal value and had little to do with economics at all. Perhaps it is clearer to me because I have been in NY prisons, but the guards’ power to deny positive experiences for inmates is a big factor here. Given the union spokesman’s assertion that “prison farms, annexes and print shops have been useful because they teach skills that can be applied toward a job on the outside,” a more compelling argument would be based on evidence of how engaging in any sort of disciplined program is beneficial to future employment and behavior in the present. There is also public speaking skills, writing skills (since the inmates wrote the play) and development of empathy that can be gained. (Construction and other organizational skills if they are building sets and costumes.)

Abodeely wouldn’t likely have the research or numbers on hand to cite, but there may be some evidence that it reduces recidivism, especially given that is the sponsoring organization, Rehabilitation Through the Arts, goal. The San Quentin Drama Workshop has been active since 1958 so even if there is no clear evidence arts in prison does not reduce recidivism, there must be some value to sustaining the program for 51 years. There is also group, Theatre in Prisons which runs similar programs internationally.

What really makes me believe that the union’s objections on the grounds theatre involvement doesn’t cultivate valuable skills is the fact that Rehabilitation Through the Arts not only does shows at the maximum security NY State run prison, Sing-Sing, but has been based out of there since 1996 and apparently has proven valuable enough to satisfy the corrections officers who I am pretty sure belong to the same union. Pinero wrote Short Eyes while incarcerated in Sing-Sing in 1972 and there was apparently a drama program of some sort there at the time.

Don’t get me wrong. I am not really a big advocate for convict rights. I didn’t particularly enjoy being dragged on visits as part of my mother’s effort to redeem these guys. (Though I does allow me to truthfully say I was in and out of prison for 9 years.) Like most of us, I am not about to allow someone to dismiss the value of participation in the arts out of hand without some rebuttal.

I suppose no discussion of performing arts in prison can be complete without citing the 1500 Filipino prisoners in Cebu doing Michael Jackson’s Thriller.

Still More Impact of the Economy

I listened in on another Arts Presenters conference call on the impact of the economy last week. The panel consisted of:

Ken Foster, Executive Director, Yerba Buena Center for the Arts
Nicole Borrelli Hearn, Manager, Artists and Attractions, Opus 3 Artists
Sandra L. Gibson, President and CEO, Association of Performing Arts Presenters
Maurine Knighton, Senior Vice-President, Program and Nonprofit Investment, Upper Manhattan Empowerment Zone

There were many sentiments and examples I had heard in earlier calls so I wasn’t as assiduous about recording them. The basic themes of the call were doing more with less and preventing worries about the current situation from infecting your organization and colleagues.

Doing More With Less discussions weren’t all dire. Ken Foster talked about how his organization was de-emphasizing number of events in a season in favor of exploring extending artists’ stays and having them involved with more while they were around. Nicole Borrelli Hearn spoke of Daniel Bernard Roumain’s New Clef Coalition where Roumain is writing a new work for youth orchestras. Orchestras can buy at a reasonable rate as a commissioning partner and then they will own the piece forever. Roumain gets a residency with the youth orchestra. (Which is really another win for the orchestra.)

There were less positive observations under this subject area. Opus3 has encountered a widespread trend of groups inquiring about cancellations which resulted in a lot of renegotiation. Commenter, Mr. MOJO, told stories of not being able to even give away extra performances to presenters who either were not interested or no longer had the staff to support it.

An observation was made, confirmed by Ken Foster as Yerba Buena’s new approach, that some presenters were scheduling two separate seasons, Fall and Spring. The Spring portion would only transpire if the economy and Fall performances enabled it. This is making performers nervous because they don’t know how to plan or if they can/should keep their company active and creating new works. Foster said committing 18 months out is making less and less sense. He acknowledges that it is a challenging situation artists who are motivated to get their works seen and that presenters’ business practices shouldn’t get in the way of that.

Now I listened to that portion of the recording a few times and I had to wonder if Foster wasn’t suggesting artists do what they have to do and perhaps find a conduit for expression that circumvents the current system.

A comment Foster made was that when times get tough, presenters’ default response is to ask for a fee reduction. I actually made a similar observation in regard to audiences dissatisfaction with a show and defaulting to asking for their money back. If you have driven to a theatre having paid for dinner and a babysitter, is getting your money back really going to make you happy? In the same sense, if you have invested resources into promoting an event, will cancellations make anyone happy? My suggestion at the time, like Foster’s now, was to seek alternatives. Audiences/Artists may provide suggested solutions that may not have occurred to you.

With that mention of minimizing negative feelings, I will segue into the second general topic- don’t let anxiety infect your organization. Foster notes he has a lot of people from the financial sector on his board and many of them project the catastrophe they are facing on to the arts organization. It takes a lot of work and projecting competence and confidence to keep such fears from taking over.

He points out that arts professionals spread negativity as well. When you are surrounded by people who don’t quite understand the business of the arts and what it is you do, there is a great temptation to commiserate when you meet someone who actually has the capacity of empathize. Talking at length about how much stuff sucks brings the whole room down. Foster isn’t saying one should gloss over reality, but he mentions he has an executive coach who is not involved in the industry with whom he can safely talk about these issues and receive guidance without demoralizing anyone.

Sturm und Drang on the Bus

A bunch of Carnegie Mellon graduates took their act the the mean streets of NYC last week. According to a NPR story, Bus Stop Opera made their Broadway debut–on the sidewalks of Broadway. The students spent time interviewing and listening to people’s stories while riding the buses of New York City and used the text to create a libretto for operatic performances set at the very stops they conducted those interviews. They tried it out in Pittsburgh first then took it to NYC.

While listening to the NPR interview, it first sounds like the group proves what we have already learned when Tasmin Little and Joshua Bell took their acts to the streets– nobody will stop and listen during rush hour. As the day progresses and the group moves to other locations, some people do pause.

As with the Bell and Little experiments, the importance of time and place when interacting with art is underscored. This isn’t just in regard to intangibles like being in a proper mental and emotional state to receive an experience but also very practical concerns like…acoustics. Not being able to hear is one of the most frequent comments made during the interview. A strong voice is no match for New York City traffic–especially the buses. The canyons of New York are also no substitute for the amphitheaters of ancient Greece when it comes to reinforcing the voice in an outdoor setting.

Bus Stop Opera gets my approval where the Bell and Little experiments didn’t. The Bell/Little events were about testing people’s reactions to great performances in their midst. Bus Stop Opera is specifically designed to be accessible and appropriate to the target audiences. An earlier approach was discarded when audiences had an averse reaction. Even though the group encountered the same indifference Bell and Little did, I suspect the results will diverge should Bus Stop Opera continue to pursue this project.

From The No Good Deed Goes Unpunished File

We have been discussing raising our facility rental rates this week. We haven’t raised them in awhile and our expenses are increasing. Also, we wanted to bring our rates more into line with our competitors who charge a lot more and provide a lot less in relation to services.

But the staff doesn’t want me to raise the prices and I am flabbergasted to learn why.

First some background–

The staff works their butts off for our renters. Even though I occasionally have to work when someone is sick, you shouldn’t make the mistake of envisioning me when I tell you how hard they work. Their work ethic preceded my arrival by decades. I did nothing to inspire it.

At many of our non-union competitors, renters are paying for supervisors who are present but don’t do much more and are charged for every microphone, table, chair, etc that is used. My staff likes to be hands on so we either charge a blanket amount for resources or nothing at all because the staff doesn’t want to have to stop to tick off numbers of chairs and tables being set up.

Even though we say we don’t offer design services, the technical director doesn’t want anything on stage to look bad so he and his crew will stay after a rehearsal and work until 4 am to make the show look good.

So I am completely astounded when they ask me not to bring our prices closer to being in line with the norm because they are afraid people will demand more of them. Other than meeting increasing expenses, one of my motivations for raising the prices is to prevent these hard working people from being taken for granted. It amazes me that our competitors can get away with providing less at greater expense and my staff will suffer for providing greater value for the dollar.

Unfortunately, they aren’t entirely imagining that our renters have this outlook, there are quite a few examples historically and in the recent past where people have demanded what they decided they should be getting for what they are paying. My hope is that raising our prices will also provide those looking to get water from a stone a greater disincentive to rent from us. The staff’s fear is that they will expect a corresponding increase in the water yield.

We understand that for a lot of people, our facility serves as a bridge between doing it entirely yourself and needing a full union production crew. Many come to us wanting to increase the production values of their annual event and don’t quite realize what a labor intensive prospect it is. We provide a lot of guidance to people about how to help us help them. They arrive assuring us their show is extremely simple until we start asking questions about their plans. Even though they have a new awareness of what is involved, they still don’t see the staff plugging away at 4 am on their behalf.

We have a lot of very gracious groups that rent from us. Some of which, having dealt with the blank indifference of our competitors, are afraid to offend us lest their only option is to return to them. (I swear we never even suggest they won’t be allowed to return. These are the guys we want to continue renting.) There are even a few that have become so organized over the years, we give the informational literature they send their members to new renters as an example of how to effectively organize one’s group for a production.

Then there are those who tell us they have been producing an event for 25 years, question every expense we estimate in an attempt to save money and then ask us how much they should be charging for tickets. Makes us wonder if they have ever created a budget for their event over the previous 25 years.

Clearly, as we revise our rental application, we in the administrative offices need to think about how we can support the rental staff in keeping renters’ expectations reasonable. Confronting people and telling them they don’t realize what a deal they are getting isn’t likely to be very convincing or productive. Nothing increases the paranoia of people who are anxious they are being ripped off like telling them you are honest as the day is long and aren’t ripping them off. And accusing people of being cheapskates doesn’t help matters much either. As the first line of contact with renters, we in the administrative offices can do a better job of discussing people’s expectations of their rental experience with them early on in the process.

Seek Investors–Just Be Careful Who You Tell

I have often wrote about the limitations of the 501 (c) (3) non profit status for arts organizations and how there is a need for alternatives. One of the obvious alternatives is to forget about non-profit status and incorporate as a for profit venture in pursuit of your ambitions. If you are just starting out, you and your partners may not have a lot of funding to realize your dreams and decide to seek people to invest in your new company.

According to entertainment lawyer, Gordon Firemark, you want to be very careful about using the Internet to find investors. He sees ads in Internet forums and chat rooms where people are seeking investors for independent films and stage performances. Seeking investors is subject to many securities laws the costs to comply with, Firemark says, are pretty expensive for those trying to produce on a shoestring. There are exemptions that will reduce these burdens, but unfortunately they don’t allow advertising for investors.

Exemptions from Registration: Advertising not permitted.

Although there are several exemptions from registration available, those that are most commonly available to producers of entertainment arise under SEC Regulation D. Unfortunately, these exemptions are intended for private, limited offerings, rather than offers made to the general public. As such, the regulations prohibit the use of advertising in the offer and sale of the securities.

Internet postings seeking investors ARE advertisements.

Lawyers are in agreement that any communication put on the internet for the purpose of raising money via sales of securities WILL be considered an advertisement, and thus, renders the Regulation D exemptions inapplicable. Therefore, by posting in an internet forum, chat room or social networking site, producers often make things much harder for themselves.

One way he suggests to avoid this restriction is by seeking investors who will actively participate in the project. This entails its own set of problems. First, because you will have the investors scrutinizing every choice you make. Second, because the investors share in the liabilities of the project–the very thing that provides them incentive to keep a close eye on things.

There are some other options he suggests could also be available. But of course, he suggests anyone considering any of the aforementioned consult a lawyer before pursuing them.

When Your Agent Truly Works For You

This weekend, Drew McManus and I had a brief email exchange about the Chicago Tribune piece he discusses on Adaptistration today. My organization and most of my presenting partners don’t contract for orchestra related services. Chamber music groups are about it. However, we deal with many of the same agents. I mentioned in an email to Drew that we hadn’t really seen a reduction in fees this year. However, if the reduction in programming I have seen among my partners is echoed across the country, I thought perhaps we would see low fees in the following season. I also suggested that maybe the agents would boost the fees of the marquee artists to offset the loss of revenue from others and the A-list artists would only appear in the places that could bear the higher costs but suffer no significant loss of income.

I hoped that there might be a silver lining and the economic downturn might provide opportunities where the quality emerging artist finds success doing what they have always done–work their butts off providing a consistently great product for little money, make a reputation for said effort and gain employment at venues which may not have considered them a year or two ago.

Drew responded such a thing may not come to pass under the auspices of agents. He noted that a lot of the emerging and mid-level people had been increasingly marginalized by their agencies over the years in favor of names that sold themselves. (I am greatly paraphrasing.)

I wonder if agents really can hold all the cards anymore now that technology enables artists to to make direct appeals and handle inquiries online. I am not sure about the situation with classical music but from what I have heard, fewer presenters are attending the booking conferences in favor of researching prospective performances online. This from an agent whose artists seem pretty happy.

How long though before presenters move from following up with an agent after a visit to the agency website to corresponding with the artist directly? There have already been a couple events where I have worked so extensively with the artist, I wondered why I had spoken to the agent at all. It seemed all the agent did was assure the artist they weren’t being cheated.

That might be the type of model that emerges. If an artist is touring, it is difficult to field questions and make decisions about future dates. Some centralized source that manages information will likely be important. But it doesn’t necessarily have to be a formal agency anymore. It could be a cooperative effort by artists where employees located across the country work from home to respond to inquires. Artists would still be represented by an agent(s), but in this case, the artists retain much more power in choosing which people will represent them.

If the promotional information all resides on the artists’ websites, all that is needed is a well designed central web presence to differentiate the members from others of their genre in a web search and help move it to the top of the search. Obviously, there shouldn’t be too many artists listed on the central site lest the visitor get overwhelmed by the choices.

Actually, heck with one site. If the cooperative is smart, they have a lot of specialty sites to appeal to different niches. The one for bars and clubs positions the members with one type of image. The one for colleges gives another. If there are 40-50 groups in a cooperative maybe an individual group appears with 15 others on one site that appeals to colleges, with a slightly different mix on one for small venues, on another for clubs and another for folk festivals.

Personal contact with presenters and other probable buyers is likely to always retain some importance. So perhaps the cooperative arranges for one or more of their telecommuters living near a city with a high frequency of tours to attend their performances as each group passes through so their agent can speak intelligently at conferences.

Depending on the design of the cooperatives, there could still be a lot of inequities in the representation. The groups which bring more money to the cooperative either directly or by the frequency of their performances might demand more prominent placement on websites or aggressive pushes at conferences. The larger groups may insist on agents in places their tours frequent more often leaving the others more weakly represented. They may run into a Catch-22–the small groups insist their agents book them in Raleigh so the agent can see them. Unfortunately, because the agent hasn’t seen them, she can’t speak with enough conviction to get the group a booking in Raleigh. (The solution being, if the closest the group gets to the agent is Atlanta, buy a plane ticket to Atlanta.) Over time, a group might move from one cooperative to another that better represents their philosophies.

Maybe these sort of arrangements won’t emerge but I feel pretty confident in saying that the continued development and use of technology is going to change the agent-artist dynamic over the next few years. I wouldn’t be surprised at all if the next five years brought a significant shift with agents either playing a much diminished role or being valuable for entirely different reasons than they are now.

Info You Can Use To Keep Your Employees

If you aren’t already aware, part of the federal recovery package that applies to the arts provides funding to protect jobs threatened by the economic downturn.

What is really helpful is that you can apply for funding through the NEA, your regional arts organization (New England Foundation for the Arts, Mid Atlantic Arts Foundation, Southern Arts Federation, Western States Arts Federation) and your state arts council (each state may vary). I don’t see anything on the Arts Midwest or Mid-America Arts Alliance sites, but there isn’t anything on the Western States site either and I know they are distributing funds so it is worth an inquiry if you are served by those groups.

If you get awarded by more than one entity, you can only accept one. But the ability to submit to three different places does increase the opportunities for getting an award and choose among the best funding.

The regional and state arts groups have different criteria for awards within the umbrella of the NEA guidelines. If you are interested in applying, you better move quickly. Of those I have seen, the deadlines are end of May/first week of June.

Arts and Science Make The Whole Person

I love it when themes come together for me. Apropos to yesterday’s entry about the place of arts in the classroom, I saw that the TED site released a talk by Mae Jemison where she discusses how being analytical and creative are not mutually exclusive. In college, her studies left her about equally likely to become a doctor as a dancer. She says her mother essentially made the decision for her. While she ended up going into space, she brought an Alvin Ailey poster along for the ride on the space shuttle.

One of her observations is when she turns the common assumptions that one is either creative or analytic around. She notes that people will often joke about not being able to grasp math and science or lack creative and artistic abilities. She suggests that given the choice of jobs where you either had to be uncreative or illogical, people would seek out jobs that allowed them to do both. Granted, for many jobs these are de facto status of employees and people willingly place themselves in that situation but they still have the freedom to encounter complementary experiences.

I think her point is that people sell themselves short in relation to their analytic and creative abilities in a way that becomes self-reinforcing and gradually colors our self perception.

If arts people are truly invested in promoting arts and creativity as necessary to become a whole person, I believe that cause is best served by also promoting the idea that analytic capabilities are important and contribute toward the whole person goal as well.

Analysis and creativity can’t be divorced from one another. I think I have mentioned before that the lectures that occur in our tech theatre classes sound a lot like my high school physics class. The backstage of a theatre is one big practical physics lab. And without an analytic mind, I would have never figured out why our ticket office reports weren’t quite resolving themselves for a show last month.

Arts (Not In) Education

Dewey21C guest blogger Jane Remer makes a provocative statement I have always wondered/suspected.

The Arts Just Don’t Fit in Most of Our Schools

The arts community – arts educators, arts organizations, artists who work with schools, other friends of the arts–has tried and failed for years to make the case for the arts in every student’s life and learning environment. Claims abound for the arts as important intellectual and experiential domains as well as exceedingly effective instrumental bridges to other usually non-arts ends. These claims are rarely backed up by solid empirical research and when they are, the evidence is overwhelmingly correlational, not causal. These claims are almost never made by school people, K-20 and beyond, and only occasionally uttered by policy makers, whether top down legislators or bottom up teachers, leaders and district superintendents.

Because the concept is so depressing, one may attempt to discredit her by wondering if she truly has a basis for making this claim. If you read her bio at the bottom of the entry, you see that her background makes it very difficult to dismiss her. She has both practical and theoretical experience attempting to cultivate arts programs in some of the toughest educational environments around. One of her previous entries as guest blogger asked, “What Can We Do to Make the Arts Count As Education?” In that entry, she lays out some of the reasons the arts aren’t gaining traction in those schools which it is present.

Other than suggesting local action, Ms. Remer feels she doesn’t have any real strategies for getting the arts into schools.

Over this past weekend I tried working from the premise the arts would find no place in our schools. What were alternative outlets that could be developed? Schools would appear to be best medium for disseminating instruction and exposure but if that option is out, what is left? There are after school programs and summer camps. Unless the arts community can develop a compelling argument for parents about why their children should be allowed to participate, it is likely the groups currently being served in this way will continue to be the only ones.

We can look to the example of early educators in the United States who patiently approached people to convince them to let their children attend school. That might work but, don’t forget that the real progress in enrollment came when education became compulsory by force of law, and sometimes, at the end of a gun barrel. Tirelessly approaching people is one thing, but I am not sure the arts world is ready to lobby for martial enforcement quite yet.

Technology would appear to be the medium possessing the greatest potential for replacing schools as the method of arts education. I confess though that I suffer from a lack of imagination in this respect. I am currently only imagining progress in terms of the tools that already exist – People learning to paint or play bass from online sources. Perhaps they got the brushes, easels and instrument from a local arts organization seeking to make materials more available.

That’s all well and good except there is also the problem of a disconnect of what happens between the situation today and the one in my imagination to make young people excited and interested in the arts that they claim the free art tools and instruments and go home to practice? In essence, what makes 250,000 Venezuelan kids commit to El Sistema, and how do we get that to happen here? Smarter minds than mine have asked that very question.

Collective Action Report For NPAC 2008

Last week Andrew Taylor posted an entry about the release of a report for which his students were involved collecting information at and about last summer’s National Performing Arts Convention. The report examines the capacity for the arts disciplines to engage in collective action.

As you might imagine, I found much of it very interesting. If you don’t have the time to read the whole thing, mores the pity. It is worth jumping to page 59 of the Acrobat document. The following 20 some pages have ideas for collective action on many fronts that came out of the brain storming round tables. These are not the same ideas voted as top priority items by the attendees and may represent fresh directions for you and others to embrace at national, regional and local levels.

One aspect of the convention attendees felt was lacking was a clear sense of who was going to follow up and pursue these priorities. What will likely be helpful at the next convention is if people show up to talk about their attempts to implement some of these priorities at different levels.

Plea To The Reader
If you don’t think you will read the report, at least consider reading the rest of this entry. I often include fair sized quotes that jump out at me from reports and studies because I know people don’t feel they have the time to catch up on all the reading they think they should be doing. Part of the mission of this blog is to present some concepts that perhaps you can think about during your commute if no other time presents itself. Not everything may seem that significant to you, and that’s fair. This report contained a lot of meaty observations including some things I suspected but have rarely heard discussed. So please, read on…

Boundaries
The report began by tackling a basic question–what constitutes the performing arts? In answer to the question, “When you think and talk about the ‘performing arts’ in your region, which of the following organizations do you include in your thinking?” over 50% provided answers that were “arts-focused and primarily organized as tax-exempt. Alternate venues and commercial enterprises were identified by fewer people as part of the performing arts—yet still showed up in significant numbers.”

Lest your take away from those responses is that there was a sense of exclusivity to people’s definition of the performing arts. The report notes that the subject of what constituted the boundaries of the performing arts community was frequently debated and discussed.

Internal Divisions
But heck with those perceived to be on the outside of the performing arts boundaries. There was plenty to contend with over the perceived differences between the disciplines clearly defined as being part of the performing arts.

“Despite the common ground of the nonprofit arts leaders attending the Denver convention, our team observed frequent and obvious disconnects between the language and culture of each discipline. The dress and demeanor of the different service organization membership was a continual point of discussion in
our evening debriefing sessions, and were often heard used as shorthand by one discipline to describe another (“take time to talk to the suits,” said one theater leader to a TCG convening, when referring to symphony professionals). Some of the difference was in rites and rituals: from the morning sing-alongs of Chorus America to the jackets and ties of League members, to the frequent and genuine hugs among Dance/USA members, to the casual and collegial atmosphere of TCG sessions.

Other differences, which manifested in more subtle ways, shed light on the deep underlying assumptions and values held by the respective disciplines. The team noticed, for example, that the word “professional” was perceived in a variety of ways in mixed-discipline caucus sessions. For many participants, “professional” staff and leadership was an indicator of high-quality arts organizations, and an obvious goal for any arts institutions. Several members of Chorus America, however, bristled at the presumption that professional staff was a metric of artistic quality, as they held deep pride in their organizations, which were run by volunteers.

The observation team also saw many sessions peppered with misunderstandings and different interpretations of words and concepts that are fundamental to a collective action effort. Most of these went unnoticed by the group, and unresolved by facilitators of caucus sessions….Catalysts note the need for basic fluency in the business models and challenges of other disciplines. Says one leader, “….I talk a lot with the heads of other performing arts organizations here [from other disciplines], and it’s all right, but oftentimes when we talk I’m spending the whole time explaining the whole story so they can understand. As opposed to sitting with somebody who’s in a different community, you can start the sentence and oftentimes that person can finish your sentence for you.”

Expectation of Cross-Disciplinary Learning
That said, the report notes many went to the conference with the intent of learning about other disciplines and cultivating cross-disciplinary relationships. People were eager to learn about best practices and common challenges from other disciplines. “A full 86 percent believed that the problems and opportunities faced by a small dance company are shared more with a small theater company than with a large dance company.”

Respect to Trust
The next step toward collective action, according to the report’s author’s, is to go from respecting the other guy to trusting them.

“A full 81 and 82 percent of respondents believed leaders in the nonprofit performing arts respect each other at the national and regional/city level respectively. A lesser majority, 56 and 60 percent, believed that such leaders trust each other at the national and regional/city level. This distinction between respect and trust reinforces the distinction between acting for individual and organizational interests, and acting for the benefit of the larger community.”

Things Not Often Discussed
Two of the areas covered in the report that especially struck me were some frank discussions about diversity and the perceived role of government. Everyone talks about the need to diversify audiences and performers. In fact, most funders are interested in collecting information about racial, geographic and economic diversity of audiences and performers. What emerged in the discussion wasn’t as idealistic.

“Diversity was the most polarizing priority in the AmericaSpeaks process, and the issue for which there is the most disconnect in language and priorities….Some flatly stated that they did not think diversity was a priority, and others noted that people in their organizations may claim to support diversity, but don’t really mean it. Many noted ambiguity in defining diversity: that diversity “means different things to different people—there is no common agenda for inclusion.”

This was revealed in the stark differences in responses ranging from the claim that minority arts groups don’t have to make any efforts at white inclusion (“Why is it that primarily Caucasian-based groups look to ‘diversify’ their audiences while minority-based groups do not?”), to people who thought diversity meant “Getting minorities to see the importance of what we do.” Still others rejected the audience development perspective and saw the need for more systemic change. Said one respondent, “most of our organizations are not ready—we want to talk about it, but we are not prepared to become ‘diverse’ and accept the changes that may follow.” Some acknowledged that there were challenges in terms of comfort zones. Some noted that tying funding to diversity or pursuing diversity and losing money on such efforts might be counterproductive…

Respondents were more concerned with what they saw as others’ failure to address or understand diversity than with their own ability to effectively address the issue. As such, many did not envision opportunities for progress although they agreed that progress is needed.”

Community Engagement Approach
While some people may not be prepared to actively engage in addressing diversity in their organization, I was encouraged by the comments of one person who wasn’t talking about diversity per se. He/She did seem to embody the mindset of an organization that could achieve diversity without actively pursuing it.

“One leader notes, “That’s been one thing that we’ve been most proud of. Our whole organization takes this community engagement approach. It’s not outreach. Outreach doesn’t take into consideration who you are, what your background is, what your context is, or why people should care. That’s the fault of the old outreach concept, is saying you should come hear us, maybe we’ll come to you so you’ll come hear us. That’s missing the point, saying, ‘Where do we connect?’”

Government’s Role
In relation to the role of government (my emphasis)..

“In one intriguing disconnect, respondents in the post-convention survey hope for future NPAC connections to include elected officials from local (57 percent), state (64 percent), and national (70 percent) government. Yet not one believe such officials would influence if and how they might take action on the selected agenda items. The disconnect suggests, as we will later discuss,
that while participants see elected officials as potential focus of advocacy and engagement, they do not see them as a source of insight and knowledge—even though these actors drive the decision and governing systems that inform local policy. They are eager to talk to elected officials, but not inclined to listen

…Interestingly, some constituents with relatively greater perceived power also had relatively lower perceived knowledge of the field and its challenges (political leaders at federal, state, and local levels, for example.

From my point of view, there is a whole lot to be addressed. Quite honestly, I think this almost sums up the attitude arts organizations have toward most sources of funding. There is an eagerness to talk to funders and make your case but not a lot of willingness to have them involved in your business. Except for foundations with an arts focus, those representing funding sources don’t understand the field too well because of a desire to keep them on the fringes.

Some Tunes I Have Sung Before
There were a couple topics the report touched upon that I have addressed quite a few times in the past so I won’t get into them at length.

Lack of Knowledge
One observation that was made of convention attendees was how little knowledge people had about available resources and about how laws and policy affected those resources. The report notes that a lot of time was spent discussing how helpful it would be if some source would provide resources when in fact that very situation existed.

“These indicators suggest a systematic issue around knowledge dissemination in the field. Arts leaders either lack time or incentive to discover and use existing knowledge resources, or effective knowledge dissemination mechanisms do not exist to get this information out.”

Lack of Sleep
Which goes hand in hand with the fact most arts professionals are already over worked and may not be a wits end about how to participate in collective action.

“We have a lot of passionate and highly productive people that all tend to over-extend themselves as it is ‘for the love of their art.’ I think it is difficult for many of these same people then to prioritize what they may have to stop doing in order to thoughtfully and actively participate in this ‘national dialogue’.”

Lack of Succession
Finally, there is the issue of emerging leadership. According to the report, 79% of respondents to pre-convention surveys were worried a little to alot about identifying new blood and succession planning. At the convention however, “it was striking how little conversation focused on the discovery and development of future leaders, and the skills and abilities they might require. There were a few specific sessions that touched on the topic, but the issue received little traction or attention elsewhere.”

I imagine it comes as no surprise that the performing arts sector has quite a few issues to address. You need not have attended the convention to come to that conclusion. But since the report notes that one of the major historical hurdles to collective action has been that the various disciplines don’t sit down and talk to each other, the fact they did so and produced quite a few pages of ideas for collective action likely represents a valuable first step.

Stars of Google Reader

I came across a number of interesting posts on blogs I follow on my Google Reader account and starred them for later review. Thought I would share a few…

Ken Davenport addresses some myths and rules to consider before investing in a Broadway show.

He also provides some interesting insight about wanting your first big project to be the Great American “X,” citing the examples (and advice) of Hal Prince and Stephen Spielberg.

Given the recent story about a mystery donor giving millions to different schools across the country with the provision the schools will not try to find out the donor(s) identity, the Non-Profit Law Blog entry about formulating a policy about what sort of donations you will and won’t accept seemed rather timely. Some recipients of this anonymous largess have checked with Homeland Security to ascertain the funds were obtained legally.

Connecting To Your Community

The arts blogosphere (or at least a small corner thereof) is abuzz with joy with the news that Scott Walters received NEA funding for his <100k Project. As noted on the <100k Project site, the purpose "is an attempt to 'bring the arts back home” to small and rural communities with populations under 100,000.'"

I come from a rural town and have something of an interest in the project's success for sentimentality sake, if nothing else. I think I would be pleased for Scott regardless of my background. The <100k Project has been percolating in Scott's head and on his blog for quite some time now. I am glad to see he is able to move forward toward implementation. (The grant he received is to convene people to address the issues he wants to tackle.)

One of the things I hope to learn by monitoring his progress is strategies for reconnecting one’s community. I am currently in a small city/suburban setting and every community is different so I don’t expect to take things whole cloth. It is just that the late arrival/early departure issues that lead me to opine on an audience’s responsibility to a community continue and are ever irksome. Mostly it is due to this being the time of year when we have a lot of events where performers’ friends and family attend. Most stick around for the whole show but a large number, 50-80, arrive late and depart early.

Friday night I saw a group departing where one woman energetically exclaimed that the piece that just finished was surprisingly good. I noted there were still more high quality pieces to come. She shrugged, said “meh” and continued out with her friends. I don’t discount the influence of the group over the individual. Had she been alone, she might have stayed. It should also be noted that the event hardly fell in the “sit quietly and appreciate the cerebral high art” category. The audience was energetic and expressive.

I mention this because while I do believe an audience member does have a responsibility to the whole, I don’t believe the behavior necessarily has to conform to a traditional status of sitting quietly in a dark room. Attending a performance is a communal relationship between the audience and the performers. It should be approached with the intent of arriving on time and staying until the end. Various factors may conspire to thwart this intent. I know that in the early days attending was a social event and a place to be seen. That doesn’t mean today it should be viewed as a party where you arrive late, stay long enough to be considered to have made an appearance and depart. If a person is going to a performance, it should be with the intent to stay. It represents a commitment to the entire community assembled there.

None of this is to say performing arts organizations shouldn’t meet their audiences part way. From everything I have recently described about my experience, the reader can rightly point out that expectations about the attendance experience are changing. Opportunities for greater interactivity can and should be explored. There are plenty of scenarios where one need not commit to sitting immobile or staying the entire time.

I don’t want to wax too poetic while idealizing the relationship between performers and the audience and among themselves as a sublime sacrament. I think it is that sort of thinking created the idea was the audience’s place to sit quietly and receive.

Yet in a time when people mediate their day to day experience through phones, texting, iPods, computers, televisions and the like, a communal gathering for a shared experience becomes more precious and can verge on the sacramental so the items of distraction should be laid aside. There is nothing wrong with sitting quietly and absorbing an experience be it at a performance, in a gallery or a mountain top. The key difference is that the audience should want to do so rather than be expected to do so. I think the time is past when arts organizations can directly tell people how they are supposed to behave and cultivate a constructive relationship. People don’t want to learn how to be poised and cultured too much any more.

I believe success will be a matter of reinforcing certain values in a more indirect manner. It will be phrases used in speeches, press releases, program notes and brochures. Hopefully it won’t be the same phrases in every community because every arts organization and dynamic with their community is different. I will be working on formulating ways to deliver these concepts. It is also the sort of thing I hope Scott Walters’ project will generate.

Sitting quietly in the dark doesn’t necessarily have to be a passive experience. If you know what you are looking for it can be very exciting and intriguing. Before I go any further, let me just say that nothing ruined the experience of attending a performance like knowing I had to write a paper about it. Audiences need to be informed so they can process the experience but their education can’t leave them paranoid about analyzing every moment to find some answer.

Having gotten that out of the way..

Live performances, as with movies and video games, have had the lighting, sound, costumes intentionally designed in a certain way. How aware you are of these elements and how they affect your experience can enhance your enjoyment. The same with the decisions made by the director and performers. Was that pause for dramatic effect? Were lines forgotten? Are things so disorganized back stage, there is a long empty moment? Or is it a trick to make us think things are going wrong?

It doesn’t require years of education to ask these questions, just an awareness that these factors play a part of a live performance. Recognizing these elements, but not knowing what the reality might be can make any performance experience, including those in movies and television exciting. But the uncertainty of live performance combined with the inability to rewind and scrutinize makes that experience all the more engaging. And there is the added opportunity of tracking a live person down after the show to ask. Making people available to illuminate the situation, even if it is by email a day or two later, is added value for audiences. Good performance discipline requires you don’t acknowledge a flub during the show, but there is no need to grin foolishly and own up to it afterward.

But as an audience member if you arrive late, leave early and spend the interim texting you can miss these things and keep your mind from processing and pondering what is happening. So yeah, for you it is probably boring. But this is a communal experience you are likely also keeping others from doing the same with all the motion. Or maybe the whole thing is poorly done and incredibly boring or bad and you are within your rights to get up, leave and do something else.

Before you do, be sure you aren’t confusing something you don’t understand with poor quality. I think Kyle Gann said it best in his entry for Take A Friend to the Orchestra Month back in 2005. Insert whatever you are seeing for classical music references.

…At the same time, keep in mind that there are lots of different kinds of musical enjoyment, some of them perhaps unrecognizable as such simply because you haven’t experienced them yet. What I always noticed, starting out, was that if a piece bored me, it was likely to always bore me, but if it irritated me, something interesting was going on.

Probably the reason I became a musician was that I kept going back to the pieces that irritated me to figure out why anyone would write something that’s irritating..

It is not the composer’s job to come up with things that you like (because who, working in his studio, can predict that?), but it is his or her job (though a lot of
bad composers deny this) to be clear and communicative. If you get the idea of the piece, the composer has succeeded, and the idea is yours to like or not. Again, watch your reaction – but don’t assume that your immediate reaction is the only important one. As far as I’m concerned, a forgettable piece is bad, but one I’m still thinking about three days later must have something going for it.

Put My Partially Irish Butt In Your Seats

This coming July I will be vacationing in Ireland. When I visited China last year, Drew McManus suggested I take pictures of performing arts spaces and do entries on the arts in China. My travels kept me mostly in the countryside and with a big group so there wasn’t any opportunity.

This year, however, there will be more time to see the sights and take small side trips. I have already started scouting out places but tourism websites don’t necessarily give the most complete picture about available opportunities. I have also noticed that scheduled events end before my arrival so I might need to make special arrangements to tour buildings.

So if you are associated with some great performance and visual arts spaces and I can stop by this summer, let me know! If I can get a tour, participate in one of your events, chat about the state of the arts in Ireland over drinks or a meal, it would only add to the experience.

Now the bad news. Our plans, alas, don’t take us to Dublin much to my sorrow. So much exciting stuff to see that I will miss! More’s the pity since I am pretty sure I have some periodic readers from Dublin and that is where an invitation is likely to come.

I am pleased that I will be in Galway on the opening day of the Galway Arts Festival. (But alas, not any more than that.) I will be visiting County Limerick, County Tipperary, Dingle Peninsula, Ring of Kerry, County Offaly and County Galway.

So if something is possible, let me know- Buttsintheseats@mindspring.com Otherwise, keep your eyes open for a strange American pressing his nose against your windows.

Destroy Your Way To New Audiences

Have you been trying to attract new audiences to your organization but are at wits end to find productive programs? Have you tried open houses with barbecues, dinners before performances, cocktails after, ice cream socials, performance talks, tables at community street fairs, ticket give aways, donations to popular charities and pretty much everything inside out and in between?

How about renting a mobile shredder?

I will admit, this isn’t my idea. I saw a sign tonight inviting people to engage in some Spring cleaning and bring their sensitive documents to be shredded. While there people can participate in a potluck/streetfair type event.

It struck me that this is the type of community service an organization could offer that will NEVER in a million years show up on a survey as something you could do to help the community. It is one of those things people need but don’t realize they need when asked.

This is also the sort of thing that breaks down barriers to attendance. You advertise an open house barbecue picnic at your organization and as someone who has never been to an arts organization, I might figure the only difference between the picnic and attending a performance is good ribs. Faced with the prospect of being the only person there who doesn’t know how to speak theatre/ballet/classical music/visual art, there may still be a high anxiety factor even if I don’t have to go into the building.

A shredder truck in the parking lot on the other hand is a service I can actually use. While I am there, maybe I grab some hamburgers and look around a little. If things get a little uncomfortable, the shredder provides my excuse as I notice the line is getting shorter, excuse myself and go over there. Heck, there isn’t much danger in bringing the kids either. Even if the arts stuff doesn’t appeal to them, watching papers get consumed by a giant machine is always interesting.

In fact, if you plan some family friendly performances, be prepared to be upstaged by the shredder truck regardless of how positively inclined the parents might be toward you. All the moving parts may not be visible, but as we all know, imagination can be pretty powerful nonetheless.

The simple truth is that maybe people will come to your picnic, shred their papers and tour your spaces for five years before they show up to a performance or maybe they don’t ever come to a performance. The good will you generate and decreased intimidation factor of your building can manifest positively in other ways, including good word of mouth to other people.

More Economic Alfalfa

Back in March I linked to a story about how Philadelphia was trying to revitalize its South Street district by arranging for artists to temporarily take over empty storefronts.

Artsjournal featured a story from The Guardian today about a similar effort in London which seemed to be designed a little more constructively for artists. My concern about the Philadelphia initiative was that the artists’ tenure in the spaces was rather tenuous. In London’s case, the project is arranged by the South London Gallery who has secured a three year lease and will place artists in the stores for six month residencies. While this may ultimately be a much shorter time than the participants in the Philadelphia program will enjoy, at least the parameters are known from the start.

In fact, The Guardian piece acknowledges just how unstable such an arrangement can be. Referring to arrangements like the one in Philadelphia where landlords are persuaded to offer storefronts for free or low cost, Stroud Valleys Artspace director Jo Leahy notes,

“The downside for the artist is that they’re welcomed with open arms during the recession, they help to regenerate an area – and then they get tossed out when they’re no longer needed, because the economy picks up and the rents go up. So it’s worth having eye on the future, and trying to insure yourself for when times improve.”

And the good the artists’ residencies did for the city of Gloucestershire was measurable. Leahy notes that the 25 storefronts her program utilized in 13 years rented easily when her organization moved out. Even more importantly, it warded against the encroachment of negative influences.

“Leahy adds that the estate agent she works with has reported lower rates of vandalism in shops used by artists, as opposed to those that are left empty. Art in shops puts the feelgood factor back, she argues. “It’s another way of judging a town. We’re used to measuring a place by how busy the cash tills are. This is about measuring somewhere by its ideas, by the things that people are making happen here.”

What I thought was most constructive about the project South London Gallery is spearheading is that they are not merely content to plant artists in the storefronts and hope something grows. South London Gallery, which has an outreach manager, is hoping to bring arts exposure to the neighborhood in which they are located but whose residents they rarely see enter their doors. While they hope the people do one day come to the gallery, their immediate goal is to “demystify the process of creating art, taking it away from the private studio” and locating working artists in the familiar space of a business people used to patronize.

Traditional Canon Still Brave New World For Many

Today was the presentation of final projects for the Semester of Shakespeare the literature classes participate in. (It is also the observation of Shakespeare’s birthday!) I have a little bit of a personal investment in the event because I encouraged the literature people to engage in interdisciplinary events with some performances we were presenting a few years back. The literature professors ran with it and have done something on a different Shakespearean play since then. This has included public viewings of films, stage combat classes and interaction with period music. It all ends with an event like tonight’s. The students present projects in the theatre courtyard and then everyone comes inside to watch performances of excerpts from the script and period music. This year’s play was The Tempest. Some of the projects were pretty clever and included trivia games where you advanced on a board laid out on the ground and wore some costume pieces. Others looked like they stole action figurines from younger brothers that morning to glue on poster board. Actually, there was one group that used action figures to make their own movie version of the play. Another group used the old vortex in a soda bottle science experiment in order to create a sort of literal representation of a tempest. Shakespeare may seem like a poor choice as a recurring theme since his works are essentially the default people envision when they think of plays. The NEA’s Shakespeare Initiative was seen by many as an attempt to appease critics because his works were seen as generally non-offensive. (There is plenty fodder for controversy, but it is a known quantity.) While the language is perceived as challenging, the ubiquitous presence of the plays and their influence on culture means they aren’t really seen as pushing any boundaries. The number of times I have seen The Tempest alone…. Hard as it is to believe, there are quite a few people for whom the plays are completely new and represent virgin horizons. What has been analyzed, interpreted and reimagined to death for some of us, comprises the pinnacle of cultural mastery to many with little experience with the works. No small number observed that tonight was their first time in a theatre as I helped hand out playbills. For that alone, the literature department’s efforts tastes a little of victory to me. (Also, a lot of the students baked cookies for their displays. I had been tied up with work into the evening so it also tasted like dinner.) The hope I think we all share is that the students find the experience of this past semester an enriching one that cultivates an appreciation for Shakespeare and theatre. They certainly had to delve into the themes and language to produce their projects. One student rendered a scene into the local creole which meant he had to understand the original text fairly well. Now if the professors really want to get their students’ interested, they will choose Titus Andronicus. It has ludicrous amounts of blood and gore to hold everyone’s attention and except for Julie Taymor’s film version, I have never seen it.

Sharing The Same Hat

So the head of the drama program started the sow what may either be the seeds of destruction or bountiful harvest today. He decided the show he would produce next Fall will be a world premiere written by a former student. Involving a playwright in the rehearsal process is tricky business. I worked for a theatre that ran a playwright competition and was involved in the process of mounting world premieres. Even if there isn’t tension over a request to cut what the playwright wants to retain, there are generally issues over receiving rewrites in a timely manner.

I was supposed to see a new version March 15 so I had some concerns in this repsect. To be fair, there were rumors that we were entertaining other scripts so perhaps we can’t blame him for being under motivated to do rewrites.

But to add icing to the cake, the director wants to make the playwright co-director on the production. The playwright has had some directorial duties in conjunction with the director, including with shows he has written, so there is history and precedent for this. This former student just has never had a theoretically co-equal role with the director before and the productions were on a much smaller scale.

I say theoretically because the technical director, show director and I discussed the ideal scope of the alumnus’ authority and duties. Ultimately, the director has responsibilities by virtue of his position with the school which he can not cede or shirk regardless of the titles bestowed on anyone. Many of those responsibilities are in relation to me so verification will be sought for even the most minor request the alumnus makes.

So there is the totality of the situation. The playwright is placed in a position where he theoretically exerts equal artistic control over his product but in practice will not. There may come a point where this situation is tested when he is asked to rehearse a segment interpreted in a manner with which he does not agree. What will be his actual ability to insist on his vision of things given his position as playwright and co-interpreter of the work?

Conversely, if the drama director accedes to the playwright’s vision, he could be called on the carpet neglecting his responsibilities. (Though rather unlikely given the current version of the script. Still, a caution for any pondering a similar arrangement.)

Among the reasons why I did not immediately object to this arrangement given all these possibilities is that the playwright is aware of his limitations as a director. He knows he is good at staging certain aspects of a production but weaker at envisioning and executing others. While everyone in theatre tends to have huge egos which emerge at some point during the rehearsal process, I believe that realization will temper the situation overall.

While there is potential for all sorts of anxiety and problems to arise, there also exists great opportunities. A large cast of people will have the experience working with a playwright. The director potentially has another resource with which to accomplish the production goals. The script represents a departure from the type of shows we have done in the past and has the potential of attracting a large, young audience.

In many respects, this is the sort of endeavor we should be undertaking. Setting up the parameters of the relationship now hopefully avoids problems in the future. It isn’t likely I will be writing too much more on this topic in the near term but keep an eye open come Fall to learn how things are progressing.

Does The Audience Serve The Community?

Performing arts organizations are very much aware that they are increasingly at a disadvantage offering entertainment in a single location at set times in an environment when it can be obtained on demand, paused and continued. This weekend I really started wondering if we are ceding too much ground without a fight. Today, Artjournal.com happened to link to a piece on The Guardian website by Mark Ravenhill where he expressed something akin to my thoughts.

“But on one subject there does seem to be an almost universal consensus, and that is that you – the reader, the listener – are bored, most of the time. Look at any contemporary guide to making art, or working in the media, and the assumption is that an audience’s natural state is one of restless ennui. Our job as writers is to provide a sort of espresso shot. Grab them quickly, grab them hard – otherwise they will change channels or walk away.”

What I was thinking this weekend is that while we always talk about arts organizations needing to better serve their communities. We often hear how we have to change our processes and our thinking to acknowledge the changing expectations of our audiences. This is absolutely correct. We need to evaluate the ten thousand things we do every day in the context of shifting expectations.

But I got to wondering. Are our audience members serving their community very well? Don’t they have a responsibility to the larger group and are we complicit in letting them get away with shirking it?

This weekend we presented our annual dance festival where invited groups of students and professional companies perform short pieces. I have sort of resigned myself to the fact people are going to walk in at 30, 45, 60, 75 and 90 minutes into the show. I think that perhaps I have started ceding too much in the way of lowered expectations to our audience.

We do close the box office 30-45 minutes after the show has started when it appears the trickle has finally abated. We still end up turning 10-15 people away who don’t have tickets but admitting that many or more who do. You know, the people carrying the pieces of paper with the time emblazoned across them who should therefore know things started 75 minutes ago?

Over the last decade or so I have trying to shift away from the disapproving figure looking at his watch noting just how late people are. It used to be that you ended up watching television monitors or wandering around the lobby if you missed the last late seating interval. Recently, I have begun to wonder if the kinder, gentler, forgiving approach in hopes of making the attendance experience of a dwindling audience feel more welcome may be counterproductive in the long term.

What really annoys me isn’t so much the late arrivals but the early departures from events after friends have performed. I have addressed this in the past. When there are children involved either as audience members or performers, the message this conveys is that the arts have no value outside of an acquaintance’s involvement in them. For older people, it further socializes the idea that the live experience is disposable.

The dance pieces this weekend weren’t lengthy or based on some abstract concept. Each group had about seven to nine minutes to perform so if you didn’t like what you saw, it was over shortly. The first piece of the night was a satire of ballet. Even if you don’t know enough about ballet to get some of the jokes, a lot of it was just physical comedy. I can think of a number of reasons why people might choose not to attend in the first place, but once one is in the theatre, it was fairly clear one need not be an initiate to enjoy the performance.

Lest you think I am attributing poor intentions to people who had other motivations for leaving, a few groups told us outright they were leaving because their friend was done dancing. (The same thing happens with our choral concerts.)

Getting back to the idea of the individual’s responsibility. Attending a live performance constitutes a relationship. It is a relationship between you, the audience and more importantly, the performers. This is the case even with those you don’t know personally. These performers can only be at a specific place at a time which dictates some of the constraints of the performance. Even though you seem to be one of possibly a very large group in the audience, how you conduct yourself has a definite impact.

This is the message the arts need to convey. Not in an explicit lecture, but in the subtext of what we communicate be it in person or via the technological tools we employ. Last week I was musing about what back to basics value the arts can embody. I am starting to think maybe it is personal relationships.

People are beginning to become disenchanted with a situation where they have 10,000 Facebook friends, but no one to bring them chicken soup when they are sick. While we have grown tolerant of it, I’ll bet people would prefer not to be placed on pause while someone answers their cellphone or displaced by a texted conversation.

Half the battle can be won by heeding the advice we have been receiving for years–provide places and opportunities for people to socialize. In some respects that is the easy part because it just involves money for renovations, furniture and staffing.

The other part of the equation is communicating the values of responsibilities to the community without preaching. It is a fine line between encouraging people to arrive promptly and remain, and adopting policies which make them feel like they are being punished for breaking the rules. For those with little experience in attending performances, it may sound contradictory to tell them not to feel inhibited about expressing approval for a wonderful performance even though people are glaring at them but that they should heed the glares when they start screaming and whistling as their friend appears on stage. One calls attention to an excellent performance, the other calls attention to you and your relationship with an individual.

Printing guidelines in programs and on your website counts on people taking the time to review them. Also, at first glance they appear to be the hidebound list of rules which intimidate some from attending in the first place. Curtain speeches can be more personable but….is preaching the the choir of prompt people.

Surely, something should be said otherwise you miss the opportunity to reinforce the value of the experience you are offering. The repercussions of not doing so might not be immediate but manifest in the next generation (or absence thereof). If you stay positive, you can be explicit and thank people for valuing the experience of live performance unmediated and insulated by technology. You welcome the opportunity to discuss the performance in person with the audience in the lobby or coffee shop after the show. And if they need time to digest the experience, you would love to read their comments on the organization’s web forum later.

Interacting with the late comers/early departers in a constructive way is tough. They already know they are breaking a convention and are prepared for any conversation, including directions to the restrooms, to be instilled with some degree of disapproval or scolding. The one approach that comes to mind leaves a lot of opportunity for patronizing tones to creep in.

My thought is that the ushers in the lobby be gracious and say he/she will escort the late comers in since it can be difficult to get ones bearings in the dark. While awaiting an appropriate break in the action, the group lingers near photos of the performers. I haven’t worked out the gist of the conversation yet because everything I think of can easily slide into the wrong tone. Essentially using the photos to give a face to the performers, the discussion touches on how long the rehearsals were and how much concentration is needed to perform before a live audience. How much the late comers will hopefully enjoy the performance and how important their approval is to the performers.

As you might surmise, the subtext is about how the performers and audience interact. While the artists are professional and will give their 110% performance regardless of audience size or reaction, things are likely to go to 125%+ for a good audience. I don’t want the performers to be vague and distant in those people’s minds, especially if their seats are indeed far from the stage. I want the late comers to feel a connection between themselves and the performers, seek them out on stage, realize the importance of their presence and hopefully, of their responsibilities, relative to those assembled in the facility.

The opportunity to actually see and interact with performers at some juncture contributes to this goal. I have made plenty of other entries about aloof artists and administrators so I won’t get into those aspects of the experience.

I am going to continue to think on the whole idea of reminding people they have a responsibility to the community rather than believing we need to passively accept shifting expectations. I would like to hear other people’s thoughts on this matter. Remember, I am not suggesting this stance be adopted to rationalize not changing. I merely propose that faced with millions of people Twittering everywhere they go, it doesn’t automatically follow that we need to accede to the expectation of Twittering being permitted during performances.

I am also intrigued by the idea of the arts embodying the values of personal contact and would be interested in seeing if anyone has any thoughts along these lines. I think much can be accomplished if we avoid declarative statements like You should/shouldn’t, must/mustn’t… Something as simple as, “(Discipline), It’s All About Contact” on a poster and ten thousand images can immediately be plugged in below the caption and a campaign begins.

My TAFTO Favs

Next week the entries for this year’s Take A Friend To The Orchestra Month (TAFTO) begin. I have always enjoyed reading this series, even before I had any association with Drew McManus or joined Inside the Arts. There have been a couple entries from the past that have really stuck in my mind. While you are waiting for this year’s installments, I thought I would post a couple links to some of my favorite entries.

Nothing should be read into the fact that I haven’t included entries from 2008. These are my favorites and I make no pretense at being egalitarian. Nor am I being modest by excluding my own contributions. This is a list of the entries that popped out at me and remained in my memory over the years. Last year’s entries were just fine and whet my appetite for the 2009 batch.

2005

I really enjoyed some of the earliest entries because they focused on some of the rules for attending the orchestra. Really many of them can easily be applied to attending any arts activity whether it be performance or visual arts experience.

For this reason, Kyle Gann and Sam Bergman’s entries back in 2005 are among my favorites. They approach some of the intimidating aspects of attendance with honesty and humor.

One of the entries that I immediately associate with the whole TAFTO initiative was the WNYC interview on Soundcheck when Drew took Soundcheck host John Schaefer’s brother, Jerry to a Bartok performance at Carnegie Hall. The interview, which may be downloaded here, requires RealPlayer to play. In my view, the interview constitutes the most effective entry in the TAFTO effort. Jerry speaks with complete candor about how he only liked 2/3 of the experience. If I only had one entry to choose to help me convince someone to attend an orchestra performance, this would be the one because the listener can be most guaranteed that they are receiving an honest appraisal, realize they probably possess the capacity to evaluate and enjoy the experience, and recognize they have permission to be bored and not enjoy every moment.

2006

In this batch of writing, I liked Jerry Bowles account of how he and his wife had cultivated an appreciation of culture in general in his nephew by treating him like an adult. His entry serves to remind all arts people that appreciation of our products is a gradual process rather than an instantaneous event. Also, getting to that point requires communication, patience and trust that people will find their way rather than needing a dumbed down approach.

Kevin Giglinto’s entry traveled along the same lines, except that he spoke about his personal interactions with music that took him from Led Zeppelin through Husker Du and Sonic Youth to working for the Chicago Symphony Orchestra (CSO). When he first encountered Led Zeppelin, Husker Du and Sonic Youth, he had no doubts about his relationship with the music. Even though each initial experience challenged what he knew, he believed in his capacity to comprehend it.

The prospect of working for CSO intimidated the hell out of him though.

“I probably felt the same perceived barriers that people have in their minds today that stop them from entering the doors for the first time. I asked myself the same questions I know they are asking:

“What if I don’t understand the music?”
“Will I appreciate it less without that understanding?”
“Is this music really for me, given what I usually listen to?”

Then came the first performance I attended. On the program was Shostakovich’s 5th Symphony…When the music ended, and the audience erupted with applause, I realized that all the questions I had in my head prior to the experience were irrelevant. It was the music. It took me over with the same incredible rush that I experienced with The Who, The Clash or whoever else occupied my musical drive. It was the music.”

I can’t leave 2006 without mentioning Alex Shapiro’s “screw the rules, let them wear party hats” post which I believe is still one of the most commented upon entries on the Adaptistration blog. The entry remains a must read. Alex’s point is essentially that one generally doesn’t prepare to go to a rock concert being overly concerned about hearing the lyrics much less grasping the whatever imagery and metaphor they invoke but we are pleased if we do. Going to a classical music performance should be approached in the same anxiety free manner.

And if you are thinking, yeah but at a rock concert, part of the excitement is hoping some hot guy/girl will bump into while screaming “Wahooooo!!!!”, Alex is right there with you wishing it would happen in our symphony halls.

I also enjoyed Pete Matthews recounting of his visits to three different classical music events with the same friend in the course of a month. It was just a nice, comparison of the types of music you can hear and the sort of places you could hear it. I was most encouraged by the quality experience they had in a high school auditorium given they also attended at Avery Fisher and Carnegie Halls.

2007

James Palermo, General Director of Grant Park Music Festival caught my attention with his vow not to apologize for loving classical music. I think a lot of us have found ourselves falling into the same mindset and needing to pull ourselves out.

Then I read a quote attributed to the great soprano Leontyne Price about the value of the arts. I’ll never forget it:

“We should not have a tin cup out for something as important as the arts in this country, the richest in the world. Creative artists are always begging, but always being used when it’s time to show us at our best.”

When a President dies, at the funeral we feature the hottest opera star singing Amazing Grace. When the media wants to associate something with class or value, it invariably uses baroque or classical era music. If a marketer wants to conjure up grandeur or power, it’s Verdi’s Anvil Chorus or Wagner’s The Ride of the Valkyries.

So, I vowed to stop apologizing for loving and understanding classical music. Whenever I hear negative comments from friends or colleagues, I remind them that the music is enjoyable, revelatory and full of great things for anyone who is open enough to experience it without prejudice, regardless of social class or race.

One of the most singular posts in the TAFTO was produced by Bill Harris who engaged in an extensive analysis about whether Take A Friend To The Orchestra Month was a worthwhile endeavor. His work is so insightful and unlike any other entry in the TAFTO series, it is impossible to ignore.

Hope you took a look at some of these past entries and will join the fun over at Adaptistration next week for the new installments!

When Artists Go To War…They Bring Their Accordions?

Last month, the Tyler Art School declared war on their fellow Philadelphia area art schools, University of the Arts, Pennsylvania Academy of Fine Arts, Moore College of Art and Design and the Art Institute of Philadelphia. The Tyler Art School was relocating to the Temple University campus and apparently decided to incite some dialog among their art school brethren by offering the ancient gift of belligerents, the Trojan Horse.

The Tyler students constructed 12 foot high Trojan horses out of cardboard and snuck them on to the other campus with a note announcing their arrival in Philadelphia. (Photos and the note may be found here.. Video of the construction here.) I am thinking the only way they were able to do this on four campuses without being stopped by security is that the security folks were all too familiar with arts students moving strange things around campus.

The University of the Arts retaliation has been documented on YouTube. (Does anyone know what is with the accordion? The folks on Philebrity mentioned it as well. Some inside joke?)

A Moore College response, wherein they critique craftsmanship of the letter and horse, is likewise found on YouTube.

According to a story on the Temple University website, the Philadelphia Academy of Fine Art also responded. They returned the Trojan horse altering it to resemble a chariot and placing a statue of Helen of Troy atop it stating, “We have added a cast of Helen of Troy to illustrate how once again beauty defeated the beast.”

As far as the tradition of mascot stealing and college pranks goes, this seems a lot of fun. Hopefully it doesn’t escalate into a situation where the schools have to use paint thinner to undo the last foray onto their campuses.

This might be the sort of thing arts organizations in different places could engage in to draw attention and pique the interest of their communities. When the public is watching and wondering what the friendly rivals are going to do to each other next, they end up taking greater note of what each is currently doing on their stages and galleries.

The most engaging form of cooperation may be feigned discord. Imagine a group of chamber musicians who publicly call out a museum or gallery saying they have had enough tolerating their smug attitude throughout the winter and it is time to have it out. The musicians challenge the visual artists to a showdown at high noon in front of city hall in two weeks. They will be playing a certain composer and dare the artists to put their money where their mouth is and show up with a visual interpretation of the musical piece.

For the next two weeks, each group talks smack about the other on their blogs and signs in front of their buildings. Then at high noon they “face off” with the audience getting the opportunity for a free concert and mini art walk during their lunch break. Only downside of this particular scenario is that people may believe performances and visual art pieces can be thrown together in two weeks. Having the rivalry play out over months might lose its draw. Hopefully the edge to the attention the groups call to themselves would raise interest among people in the community. This sort of thing might help erode subconscious impressions that arts interaction is a passive experience and lend a sense of action and vibrancy.

Organic Arts, Taste The Difference

My cousin is a farmer. But he isn’t just any old farmer. About five years ago he started working his farms with two massive Belgian draft horses rather than using gas powered equipment. When fuel prices started climbing last year, I figured I might end up taking lessons from him some day. He hasn’t turned his back on technology by any means and calls upon neighbors to do some of the tasks that are either too much for his horses or can’t be done with his team. But he is really committed to sustainable farming with out chemicals and the like.

I have been trying to discern what lessons his way of life might have for my way of life. My cousin’s farm contributes goods to a community supported agriculture cooperative where people subscribe to receive a share of his produce throughout the year. He would probably farm like this anyway, but his timing is fairly good in that he is doing this at a time where value is being placed on organic and free range farming. His website outlines how his crops and livestock are employed to support each other which adds value to the sides of free range beef, sheep, poultry and eggs you can purchase from him online.

So I am trying to figure out what is the back to basics approach the arts can take? Other than the piano and sheet music in the parlor, I can’t really of an archetypal image in American arts life with which to appeal to people. What ideals would you invoke to remind people of value that has been lost in present times? How are they diminished by cell phones and the Internet?

And really, it is a lot of idealism that people are buying with their free range organic food these days. It can’t diminish what my cousin is doing to say so because he is obviously a true believer. I grew up surrounded by farms, (God help me, but the smell of manure still makes me nostalgic), but most consumers have no direct experience with process by which food is produced. The basics they are trying to get back to isn’t likely something they or even their parents once had and yearn for again.

So the success of a campaign on behalf of the arts wouldn’t necessarily depend on people having experienced the arts. It would just need to evoke some value people feel is missing from their lives. One of the images we want to avoid is that of the elite, white audience. Unfortunately that is a real historical image. Not only do most arts organizations want to avoid that as they strive to be more multicultural and inclusive, but likely would prefer people not imagine audiences comprised of rich bankers.

It may sound manipulative to say success depends on using the right turns of phrase. As we are all aware though, the reality is that we start from zero with vast number of people. If more people had interaction and experience upon which to appeal, it would certainly be more effective to connect with real experience rather than a nebulous ideal. The problem people like my cousins have is that there are a lot of companies out there playing fast and loose with what constitutes what organic and free range means. It is obvious that my cousin’s operation is sustainable but the other guys can undercut his price by employing less rigorous standards and calling it the same thing. If more consumers possessed the discernment which comes from direct experience with the food production process, fewer would be fooled.

In terms of producing a sustainable arts product that has resonance with a community, Scott Walters’ Theatre Tribe appears to be a viable option. (Albeit the only considered plan of which I am aware.)

Having a good product still doesn’t solve the question of messaging. Though certainly real quality lends itself to convincing arguments about value. The simple truth is, evoking the idea that arts attendance fills a gap created by modern life may not be the most effective option. You don’t need me to tell you quality doesn’t equal success. As big a trend organic is these days, there are still far fewer farmers than there were when I was a kid.

Perhaps the only lesson to take from my cousin’s example is one we already know as arts people. First, do what fulfills you and if people are interested in paying you for it great. As I said, his decision to farm with draft animals was not motivated by the credibility he would get with consumers of organic food and hopes of income as a result. He may not even make much selling to that segment of people. (In fact, he teaches agriculture at a local high school.) He just likes working his farm.

Heading To Other Shores

I was pleased when Ron Spigelman over at Sticks and Drones chose to start Take A Friend to the Orchestra Month by acknowledging the poise with which the Honolulu Symphony Orchestra musicians and administration were conducting business in tough economic times in contrast with the tensions other classical music organizations were facing. Granted with their pay six weeks in arrears, the moral victory didn’t go very far in putting food on the Honolulu musician’s tables or paying their mortgages, but at least they had the consolation that someone noticed and appreciated their approach to the situation.

Unfortunately, things may be getting a little tougher for the symphony. The Honolulu Symphony announced yesterday that Executive Director Tom Gulick will step down when his three year contract expires on June 30. (Seems like it was just last year I was heralding his arrival.) Gulick has been credited with doing much to increase the financial support and income of the symphony. Whether he is leaving of his own accord or because the board decided he hasn’t done enough is unknown to me at this time. In any case, this leaves the symphony without executive leadership for a time and requires the expenditure of time and dwindling resources to search for another.

Though if you think about it, Honolulu’s composure might work to its benefit. If you are a potential executive director, you know just about any organization you join in this financial climate is likely to be in tenuous financial shape. Wouldn’t you be more inclined to interview with an organization which has proved it can resist the general trend toward acrimonious relations between administration/board and musicians? (Not that living in Hawaii doesn’t have its appeal as well.)

Is Your Price Right?

Via Bill Byrnes, Dean of the College of Visual and Performing Arts at Southern Utah University, I recently became aware of a company called The Pricing Institute. Their services seem to focus mostly on optimizing the pricing structure of arts organizations.

My initial thought was that price does not develop relationships. If I am going to have a consultant come in to help me improve my organization, pricing while important, isn’t going to solve my organizational problems over the long term. But what isn’t valuable to me as theatre manager has worth to blogger me because I know it may be of interest to my readers.

An observation made on the Pricing Institute website bears noting. Price may not develop relationships, but it can ruin them. “Excessive or irregular discounting practices can leave customers confused and even resentful,…”

Taking a look at the case studies, it is clear that they don’t just emphasize retail price points. One of the problems they saw with Huntington Theatre Company’s approach was that the “marketing messaging was focused on pricing vs. value.” For Philadelphia Live Arts, one step they took was creating a separate identity for the Live Arts performances versus Fringe performances.

Reading through the website, I can see the value of the the services they offer. I didn’t really doubt the importance of making wise decisions about pricing. Given that fund raising is becoming more difficult, effective generation of earned revenue becomes crucial. I readily admit that I could certainly use some guidance in making prudent pricing decisions. But as I said, I can see this sort of a examination as part of a larger consultant visit.

I suspect that most arts organizations would be of the same mind. They probably don’t hire a consultant until there are so many areas of concern that guidance in just one area isn’t enough.

Come to think of it, that might be why the Pricing Institute is structured the way that it is. It is a joint venture between three different consultant firms. The structure may allow them to give stand alone pricing guidance to those who just want that while also enabling three different consulting organizations to provide great pricing advice when addressing organizations with larger concerns by calling on the expertise of their partners. As I said, I don’t know if that is how they operate, but the ability to offer a sort of “value added” service could be advantageous to all.

Artists As The New Entrepreneur

I was reading an interview on Inc.com with Jim Collins, author of Built to Last in which he says being an entrepreneur is less risky, though much more ambiguous, than working for someone else.

Not risk. Ambiguity. People confuse the two. My students used to come to me at Stanford and say, “I’d really like to do something on my own, but I’m just not ready to take that much risk. So I took the job with IBM.” And I would say, “You’re not ready for risk? What’s the first thing you learn about investing? Never put all your eggs in one basket. You’ve just put all your eggs in one basket that is held by somebody else.” As an entrepreneur, you know what the risks are. You see them. You understand them. You manage them. If you join someone else’s company, you may not know those risks, and not because they don’t exist. You just can’t see them, and so you can’t manage them. That’s a much more exposed position than the entrepreneur faces. But there’s lower ambiguity on the paint-by-numbers path: very clear but more risky. The entrepreneurial path: very ambiguous but less risk. Of course, the truth is that it’s all ambiguous, anyway. If you think you can predict the future, you’re crazy.

One of my first thoughts was that if this were true and everyone thought this way, everyone would be an entrepreneur and no one would be around to work. Is it the illusion of security predicated on the belief that a company has a business model and system that will ensure salary and medical insurance payments are made that causes so many to work for another instead of themselves? Who wants to handle all the legal paperwork and accounting associated with running one’s own business when you can work for someone who has lawyers and accountants to do that work already? (Though lately few are investing too much confidence in accountants and lawyers.)

But on the flip side of things, I wondered if the relative lack of security associated with working in the arts is one of the reasons so many arts organizations pop up. If the prospects of success are chancy across the board, I suppose it is logical that you cast your lot with the devil you know rather than joining someone else. You figure you can out economize them. If they are putting on good shows eating frozen pizza, you can do a better job while surviving on ramen noodles all the while hoping you will be eating better at some point down the road.

I think people in the non-profit sector embody Collin’s vision of entrepreneurs pretty well in that many do understand the risk and ambiguity involved with working for another or one’s self. I almost wonder if it might not be worthwhile encouraging people in the arts to apply this energy and willingness to endeavors outside of the arts. We have all been told, if you can imagine doing something else, do that rather than pursue a career in the arts. I am sure everyone has envisioned what that something else might be. In some cases, it might involve working for someone else, but that vision might be easily be diverted to working for oneself.

I really suspect that the internal drive an arts person has that sustains them in starving for their art is the exact same drive entrepreneurs employ in starting up their companies. The only difference is that the arts person may see growing their vision to a 500 employee company as selling out. To be fair, the whole process of meeting with venture capitalists, dealing with human resources, accounting and laws can seem intimidating and impregnable barriers. They say the next phase of the economy will emphasize the creatives. What if this might portend the emergence of organizations and processes which take advantage of the drive and vision of the artist and facilitates with the removal of the barriers either through training or performance of those functions in a manner which the artist can easily relate.

Let me be clear, I am not necessarily talking about empowering artists to be more successful artists. Yes, it would be great if solid arts organizations emerged. I am referring instead to arts people bringing their drive to the thing they would do if they weren’t in the arts. I am thinking about directing that drive toward game and software design to restaurants to human resource companies.

Wouldn’t be heartening to have worked in the arts for 10-15 years and realize that your hard work and relentless drive proves you may just have the tenacity to embrace the risks inherent to starting up a new company and there are people who want to help you do it?

April Can Be A Lot Of Things Month

So today is Arts Advocacy Day which provides a nice segue into April, the official Take A Friend To the Orchestra (TAFTO) month. If you are not already aware, TAFTO is the brainchild of Adaptistration blogger, Drew McManus who has been promoting the idea for about 4-5 years now. The people Drew has lined up this year to write on the subject of taking friends to the orchestra look very interesting.

The last few years have seen orchestra boards across the country seemingly making every effort to avoid having their musicians perform. If you have any inclination to go to an orchestra or even chamber performance resolving to attend a performance this month can play a small part in showing the classical music groups around the country that their organization has value to the community, even if you only attend occasionally. (Of course bringing 15 friends can play a much bigger part.)

Actually, April is a good time to resolve to attend an arts or cultural event. Places like Fargo, ND notwithstanding, the weather is getting better across the country so it is a fine opportunity to get out and attend performances and go to museums. If your community has First Friday gallery walks, this is weekend could be the time to step out, mingle with others and see some art.

I just heard my mayor on the radio last week saying he wished the First Friday activities downtown happened every Friday. It would be great if every mayor could encourage that level of activity. (I know he wasn’t entirely saying that to score political points because he chaired the committee of the National Council of Mayors that introduced four resolutions about cultivating arts activities across the country.) October is National Arts and Humanities Month so if you don’t feel your community has enough arts activities, maybe for you April can be Take A Friend to the City Council Meeting month where you get the ball rolling on some sort of event(s) for October.