So Would I Be Buttsintheseats.ArenaStage.org?

by:

Joe Patti

Chad Baumann, new Director of Marketing and Communications at Arena Stage has an interesting situation. In his blog, he notes that the Arena Stage will be closing down for the next two and a half years to construct a new $125 million theatre complex.

During that time, the organization will perform at two separate spaces in Virgina! Chad’s problem is that for the last 50 years, people have been attending performances in Washington, DC and are now faced with crossing the Potomac, a much bigger psychic obstacle than physical one.

Chad understands that if he doesn’t make the river crossing as painless as possible for the quarter million people who attend every year, he may lose a significant portion of them. He is working on getting signs erected along the route but is also creating personalized webpages for all subscribers and ticket buyers. Chad describes them as an electronic direct mail piece and says the ones they will create will contain “step by step directions from their house to the new theatre, a seating diagram showing them the location of their new seats, promotional offers from local restaurants, and an opportunity to sign up for our e-newsletter.”

Reading about Personalized URLs, it doesn’t seem to be as difficult to pull off as it first sounds. It does involve an investment of money and staff time, as one might imagine.

It will be interesting to see how successful the campaign is. I am reminded of the Museum of Modern Art’s move to Queens when they renovating and how important public relations and image were to that transition.

I would also be interested to see if Arena Stage picks up more people than they lose from Virginians who didn’t attend because they didn’t want to cross the Potomac.

Add Arts For Instant SAT Score? Bah!

by:

Joe Patti

As much as I love to see the arts kept in K-12 education, I am often a little skeptical about how effective arts exposure is to improving math scores, etc. Cause frankly, I had a fair bit of arts exposure and I got awful math grades. Some of my doubts come partially as a backlash to the make your baby an Einstein by playing Mozart while they are in the womb movement.

I think the thing that turns me off about the Mozart genius babies is that uses the music prescriptively rather than encouraging trying to comprehend music and learn about Mozart. The whole K-12 has always seemed similar in that it implies you just add arts for quick instant SAT scores.

I had a couple entries about six months ago on the statistical correlations between arts experiences in youth and attendance as an adult so I won’t get in to any of that again. (Again noting, I was never good in math.)

But perhaps I protest too much about being bad in math. I have to concede my comprehension did come later in life. I still can’t do calculus, but I do see the relationships I didn’t before. And my claims of doing poorly in math are not entirely true. As a junior in high school, I was flabbergasted to learn I had gotten an A on the state regents’ math exam. This was mostly due to the fact the exam was heavy with logic problems which have a strong verbal component.

My verbal skills haven’t been overly lacking and I could probably credit the arts for cultivating those skills in part. So technically, the arts probably did help me with my math scores, at least for one year.

As the Boston Globe article on the value of arts education I posted on mentioned, there are all sorts of ancillary benefits to the development of a person. I believe that being in school plays in elementary and high school helped develop my confidence and gain me a modicum of respect among peers outside my general circle of friends.

And while I haven’t made my million and probably never will, I have done well enough in the arts that I could walk proudly into my class reunion next month. (Unfortunately, I can’t make it 🙁 )

What we need are ads soliciting support of the arts in school that tout the benefits as more than a recipe for better grades. There are other arguments that people can identify more closely with than grades. Granted, that is the focus of schools and if you want arts in schools, the grade improvement has to be there. But parents are also looking for schools to make their kids better people. History and science lectures aren’t going to be able to accomplish that as well as hands-on creative activities.

The best way to make the appeal for arts in schools might not be the most obvious. I had read somewhere recently that most anti-drug ads have failed to lead to a drop in drug use until the current campaign showing kids just lethargically sitting around doing nothing and having no impact on the world. Whether the impact will be long lived or if the drop in use is just coincidental, I don’t know.

The ads that had run prior to the campaign showing people getting in dangerous situations leading to death and injury met with the approval of older folks who tended to value safety in their lives. The concept of danger actually appealed to kids who tend to believe themselves immortal and they went out and tried drugs. These new ads make older folks uneasy because they explicitly say, I tried drugs and nobody died implying drugs aren’t dangerous. But apparently kids see the users portrayed as not being the life of the party and are having second thoughts.

My point is, the most convincing argument for arts education in schools might not be the most obvious one or the one people are most comfortable with. The best argument might end up promoting the value of non-arts activities too.

Let the Hive Thwart The Spiders

by:

Joe Patti

As you may or may not be aware, companies send out all sorts of little spiderbots across the web to collect information. Some like Google have their spiders looking for content they can index for their searches.

Others use the spiders to collect email addresses so they can send some lovely spam your way. There is a little trick you can use to make email addresses on web pages invisible to these little spiders.

Encoders like Hivelogic: Enkoder will turn your email address into javascript code that people can read but the spider’s can’t. If you look in the right hand column of my home page, the Contact The Writer link was created using Hivelogic’s Enkoder.

The javascript the enkoder generated version of my email address looks something like this-

{var kode=
“kode=”nrgh@%rnhg_%@@{ghnr,
00+fghFrduFkrpiuj1lqwu@V {.;>45.@,f?3+fli6>,0″+
“+lDwghFrdufkh1rg@n~f.,l.k>jwhq1oghnrl?3>l@u+ir*>@*> {_%__C~jkqu33__3/__.ijk”+
“IugxInuslxm4otzxCY~1>A781C/
iB6.iol9A/3.oGzjkIugxink4ujCq01i1/o1nAmzkt4r”+
“jkquoB6AoCx.lu-AC-A~01(nFxm6t662b1lmnLxj {Lqxvo{p7rw}{F\\014AD:;4F2″+
“lE91lrogr@hrnhgv1oswl*+,*u1yh”+
“uhhv,+m1lr+q**,%>{@**>iru+l@3>
l?+nrgh1ohqjwk04,>l.@5,~ {.@nrgh1fkduDw+l.4,.”+
“nrgh1fkduDw+l,00nrgh@ {.+l?nrgh1ohqjwkBnrgh1fkduDw+nrgh1ohqjwk04,=**,>””+
“;x=”;for(i=0;i<kode.length;i++) {c=kode.charCodeAt(i)-3;if(c<0)c+=128;x+=S"+
"tring.fromCharCode(c)}kode=x";var i,c,x;while(eval(kode));}

Which is why you have to cut and paste the what it generates into your webpage. As the Hivelogic page says, the only way to be completely safe is to avoid publishing your email address on the web at all. As a place of business, you want your patrons and donors to be able to easily discover how to reach you so omitting your email contact information may be an impediment to developing a relationship with valuable constituencies.

Encoders like this one can help cut down on the junk mail while making email addresses generally available.

Funding Research Gets A Little Easier

by:

Joe Patti

The ability for non-profits to research the types of projects foundations are supporting just got a little easier recently. NOZA, Inc. which maintains the largest database of charitable gifts recently made their foundation records available for free. Data on individual donors does cost a little extra. However, even with the abbreviated version there is enough information to decide if you want to view the full record. Having credits while viewing the free content has an added benefit of providing a link directly to the foundation webpage from NOZA’s site.

During your search, you can select those who gave in a certain giving range; what the nature of the gift was (annual, scholarship, in-kind, endowment, bequest), where the recipient is located, what their service area is and what services they offer. If you want to know more, you can view the full record.

The pricing looks fairly reasonable. $25 allows you to view up to 200 full records and the price per record drops as you buy more viewing credits-$250 gets you 4,175 views.

I am occasionally surprised to learn some foundations support the programs at certain organizations because their programs don’t seem to jibe with the areas foundations express an interest in funding. Websites like NOZA’s reveal not only who is supporting programs like yours but also what a foundation’s true interests might be.