If You Got The Data, She Wants To Study It

by:

Joe Patti

Reader Heather Grob responded to my recent post asking about more information regarding propensity score matching to learn more about arts audiences.

Heather, an associate professor in the St. Martin’s University School of Business writes,

Hi Joe,

Yes, I have used propensity score matching in a different venue than the arts. It was in a study looking at workers’ compensation pension outcomes. When you have a subject where there are selection biases (for example, that the more educated are more likely to participate in the arts) then propensity scoring can help to control for the outcome to more precisely estimate the effect on outcomes.

I think you explained it pretty well to a lay audience. I imagine it would be useful to use when you have a lot of data on attendees and non-attendees (or season ticket holders and not is more likely).

If anyone has data they want to “play” with, let me know. I’m interested in doing more studies on socioeconomic phenomena in the arts. –Heather

I wasn’t sure anyone would respond to the post with more information much less be interested in getting their hands on data to study. If someone is interested in learning a bit more about their audience and potentially their community, if the data is available, you may want to follow up with Heather.

The Good, The Bad of The Ugly Glasses

by:

Joe Patti

Even though most news outlets have only been carrying the announcement that Google was stopping sales of Google Glass in the last few days, for some reason I have known about it for a month or two now.

When I did originally hear about the decision to review and revamp the glasses in light of problems and negative perceptions, I had a moment of schadenfreude because I bristle at the intrusiveness of Google Glass on privacy. I was pleased by the news that I wouldn’t have to contend with people either engaging with me in ways I didn’t approve of or using the technology to further disengage from their surroundings.

This being said, I will concede that wearable technology is inevitable and something the non-profit performing arts community needs to develop policies and procedures for.

There are definite benefits of this type of technology for arts organizations. Arts and Management Technology Laboratory at Carnegie Mellon University put out a paper this past summer about the positive and negative implications of wearable technology in a performing arts environment.

Some applications mentioned in the paper, “Performing Arts in the Wearable Age,” are fairly obvious because they take what is already happening with handheld devices and tablet computers and move them to platforms like Google Glass. Among these are: allowing musicians to get rid of music stands and have score scroll past their eyes; providing background information about the show and performer being looked at to audience members and replacing supertitles with your choice of language translation before your eyes.

The authors also talk about providing point of view experiences to audience members, something I imagined in one of my first blog posts. Imagine being able to see what the actor sees both on stage and backstage. Even more, imagine being able to “perform” opposite your favorite actor and be kissed, slapped, slain, etc by them.

What I hadn’t envisioned was its use as an evaluation tool, allowing students to see themselves perform through the eyes of their instructors or see what their instructors see when they themselves perform.

What never occurred to me was how useful this sort of technology might be for interactions at front of house. The authors mention better fidelity of communication between different staff members versus walkie talkies. They also note that individuals would be able to provide service to customers without directing them to a house manager or the box office because information would be fed directly to their devices.

“Virgin Atlantic has been testing Glass in certain airport terminals since February 2014. Once the customer identifies themselves, gate agents and staf members can aces flight information, seat details, and personal preferences. The result is streamlined, personalized service: the customer receives individualized information suited to her particular journey and needs, with the airline employee processing check-in more quickly and efficiently.”

As soon as I read that, I envisioned a situation where a volunteer usher could do a much more effective job if a glance at a ticket immediately scanned the people as attending and coached the volunteer with directions either visually or with an in ear audio cue. (i.e. Ah, you are through the even side door on the right, go through the door marked row L-O, your seats are about 2/3 of the way toward the center.”

Not only that, I imagined late seating could be facilitated if the customer was wearing something like Google Glass. All they would need to do is glance at their tickets before they entered the theater and the glasses would cause their seats and the one at the end of the correct row to “glow” when they looked at them. Ushers wouldn’t need to try to point them out in the dark with a flash light and it would be apparent someone else was sitting in the seats before the late comers started edging down the row.

Now you may be thinking that your ushers are a bit older and might be uncomfortable with handheld scanners without trying to access information through worn technology. My thought is that each unit would be programmed for a certain task so that the ticket ripper would only check people in and get directional cues while someone else’s accessory would perform more tasks. That way you assign people with different comfort levels to specific roles or specific devices.

While this is all exciting, issues of intellectual property and privacy would need to be resolved and the authors of “Performing Arts in the Wearable Age,” acknowledge many of them. The tricky thing, of course, is that nearly every piece of technology ends up getting used in a manner the creators never envisioned so trying to anticipate all the implications for the performing arts are nearly impossible.

If a performer is transmitting what they see as they walk backstage, then obviously greater operating discipline needs to be instilled backstage (language and state of undress being only some of the issues.) But what happens when someone hacks into a piece of wearable technology that everyone thinks is off and the result appears on tabloid websites?

If They Don’t Know J.F.K. & M.L.K, Why Would They Know Y.O.U.?

by:

Joe Patti

You want quick proof that the performance you are doing probably has no relevance to those in their 20s and 30s? Hand them a famous historical speech and have them analyze it.

Last semester I was teaching a public speaking class and had to do a little work explaining why certain references were important. Students missed the significance of

“I know of no town, no city, that has been besieged for 18 years that still lives with the vitality and the force, and the hope, and the determination of the city of West Berlin.”

supporting the theme of freedom in JFK’s “Ich bin ein Berliner” speech. Living in a time after the wall fell, they were unaware of the geography that isolated West Berlin within East Germany, much less the politics and history that necessitated the Berlin Airlift.

Similarly, there was a lack of awareness about the foreboding element in the final lines of Martin Luther King’s “I Have Been To the Mountaintop,” where he speaks about not being afraid of the threats against him the night before he is killed. (The date of the speech aside, there was a slight lack of awareness he was slain.)

So what chance does your performance have if people aren’t aware of the relevant underpinning in the speeches of a guy who has his own national holiday?

You can bemoan the lack of knowledge and blame the state of the education system today. But the fact remains, this is the audience base that needs to be communicated with and related to.

The fact also is that you don’t need to know about these things to be aware that you are reading/watching a powerful and significant moment unfold. In the same way, you don’t need to be aware of all the original references and political undercurrents which infuse Shakespearean plays to enjoy them.

The question of relevance for the audience member has never really been so much about “Am I watching something significant?” as “Why should I make the decision to direct my attention to this?” Most of those students never really considered these speeches because there was no reason to do so. (Admittedly, I also learned a fair bit more for having taught the speeches.)

Barry Hessenius points this out in his recent review of the latest reports from the National Endowment for the Arts:

“It wasn’t that people were looking for ‘transformative’ experiences and couldn’t find any; it wasn’t because there was any perceived dearth of ‘excellence’, it wasn’t because there wasn’t any opportunity or choice — it was instead mundane issues.”

These mundane issues are lack of time, inconvenience, price and no one to go with.

Welcome and Thanks

by:

Joe Patti

Welcome to everyone who has started to follow this blog in the last few months.

Whether you started based on Barry Hessenius’ recent listing of this blog as one of the 15 that have bubbled to the top of his reading list, his list of Top 50 Influential people in Non-profit arts, some other source or just by serendipity, I am glad to have you here.

If you haven’t checked out Barry’s list this week, you may want to do so. It is an interesting collection of sites. I believe, not including my own, I read 12 of those blogs on a weekly basis.

I am pleased to have been included on these list. As of February, I will have been writing this blog for 11 years. While I think I have made some great posts over the past decade, part of me has felt like I have really only hit a good stride in terms of quality in the last 3-4 years.

Of course, it is all really relative. In 4 more years if I have continued to refine my skills, I will probably feel these last few years haven’t measured up to what I may be producing then.

As I sit here a few days after appearing on a “my favorites” list, it is probably ironic that in the pursuit of providing a better user experience to my readers, I have deleted my blog roll.

It may reappear again at some time. But I have let it languish for years, constantly swearing that I would delete or revise it “next weekend.” Many of the sites have long since disappeared or changed their addresses so the list was continuing to decrease in value to readers.

In the future I am going to try to do a better job of providing a good reading experience and useful resources for my readers.

On that subject, thanks to the recent efforts of Drew McManus, as you can see from the mockup below, people using tablets and phones to read the blog should have a much easier time reading and navigating this site. (So if you aren’t reading on those devices, you can start now!)

Butts In The Seats Mobile

In terms of providing useful resources, I should take this opportunity to point everyone to the newly launched ArtsHacker website where I am a contributor.

As that site expands its content, you will find an increasing number of tips useful for all the hats you wear at your job. But don’t wait for us to suggest a solution for your pressing concerns–use the contact form on the right of the ArtsHacker site to ask a question.

Of course, if you have a question for me, ask it in the comments section or use the contact tab at the top of this page (or near the side on your tablet!)

Thanks again to everyone for your support.