Interesting Thoughts From Other Places

by:

Joe Patti

Read some good stuff today on two blogs that really can’t be improved upon by any commentary I can offer so read on—

The Nonprofiteer had some sage advice in a recent entry regarding recruiting people to fill volunteer roles be it a board member or ticket taker — recruit in pairs.

The two-by-two recommendation is most often made about Board members, and specifically about minority Board members: don’t ask someone to be the only African-American or the only woman in the room. But it’s equally true of any Board recruit, or in fact of any volunteer: bring in 1 person, and you’ve got a 50% shot at keeping him/her. Bring in 2, and you’ve got an 80% shot at keeping them both.

Why? Because misery loves company, and being a newcomer/outsider is always misery. And because unless your Board or volunteer program is truly astonishing, anyone observing it from the outside will think it could use a lot of improvement. The prospect of trying to improve something unaided is usually daunting to the point of not bothering.

Seems easier to do with board members who tend to be actively recruited as opposed to volunteers for other areas which are often self-selected. You don’t want to turn someone away simply because no one else offered their services this week. It is possible though to orient people in pairs or small groups to facilitate bonding among them. If the 80% retention stat is correct, it seems prudent to arrange the situation so people’s initial volunteer encounters are in multiples.

Over at Producer’s Perspective, Ken Davenport relates an answer Sandy Block of Sernio Coyne gave to the question about why producers attempt to mount Broadway productions given the enormous challenges. Block stops the class in which the question was asked and queries those attending how many remember the first movie they saw and then how many can name the first Broadway show they saw. Few people raised their hands at the first question but everyone raised their hands at the second.

Says Davenport:

There’s a highly emotional experience connected with Broadway; a passion that can be turned into profit . . . Now the real question is, how can we capitalize on that?

Davenport then asks his readers to take Sandy Block’s survey and record the first movie and first Broadway show they saw in the comments section of the entry. If you remember, go on over and write it in.

New Place, New Look

by:

Joe Patti

As you can see, the blog has a new look. It may not be as apparent that the blog is in a new place as well. After five years on my old Movable Type platform, I accepted Inside the Arts founder, Drew McManus’ invitation to move my blog entirely to the Inside the Arts website. I still own the Buttsseats.com domain name and have it directed here so you can keep your bookmarks. Those who subscribe by newsfeed are probably going to have to reset them. I know that some people liked a verbose feed and others preferred a more compact feed and I plan to feature both.

I apologize to those who had difficulties reaching the blog these last couple days. I was having some difficulty getting my domain name to redirect here properly. I appreciate Drew’s patience with my emails urging him to try various settings in an attempt to make things work. There are still a couple things that probably need to be worked out but my intention is to limit such flailing to times of low traffic to the blog.

My primary motivation for moving is difficulties I had getting Movable Type to do what I wanted. It is a very flexible platform for blogging and as such has a lot of settings that can be adjusted. I believe that despite my best efforts in emulating standard settings, there was something set somewhere that precluded the execution of my changes.

Had it just been a matter of cosmetics, I wouldn’t have had a problem but there were problems with comment posting where you would be scolded for not entering the spam prevention password—only you were never given the opportunity to do so unless you previewed your post first. I spent the better part of three weeks playing with various settings to no avail. I believe this new location will provide readers with a much better experience.

My second motivation was based somewhat in envy. Drew McManus is an attentive shepherd for our merry little band of bloggers here. Evey week he sends out tips on how to improve blog posts. Often these tips include information on new plugins and programs available for the WordPress platform Inside the Arts uses. Given I was faced with so much frustration, the proposition of accomplishing my goals at a click of a button was rather seductive. There are also little nifty tools that seek out broken links within entries which will enable me to keep my old entries either up to date or at least bereft of dead links. Months of coveting such luxuries inspired me to move my blog.

I am pleased thus far with the new blogging accommodations and look forward to being able to provide a more informative experience for my readers given the new tools at my disposal.

Tough Times Bring Not So Strange Bedfellows

by:

Joe Patti

I have often written about what I felt was the very likely need for arts organizations to start partnering in some manner, be it booking artists or sharing the cost of bookkeeping. The approaching/continuing financial crisis seems bound to force some arts organizations into such arrangements if they want to continue operating. In the Chronicle of Philanthropy, there is a piece about the distress the Charleston Symphony Orchestra has been going through as a result of their past administrative decisions.

The one thing that grabbed my attention was a quote from the Coastal Community Foundation following the mention of Charleston Stage and Charleston Ballet Theatre having similar problems.

“For the longest time, each of the organizations thought they were alone in having financial difficulties,” says George C. Stevens, the foundation’s chief executive. “When they began to realize that, no, their partner down the street is also having the same challenges, then they started saying, ‘Well, how can we work together?'”

The organizations’ first step: a $30,000 joint marketing campaign to promote their holiday performances. The city of Charleston covered the cost of the campaign.

The community foundation created a Web site to complement the advertising, and media organizations threw in donated ad time and space on top of what was purchased.

The effort seems to have paid off. The symphony sold more than 90,000 single tickets to its holiday performances, exceeding the goal it had set of 76,000.”

I am not going to claim partnering will solve problems by increasing attendance, etc. In fact, there is no mention about how well the ballet and theatre did as a result of the effort. The entire story might not be wholly positive. Still, I applaud the Coastal Community Foundation for organizing and facilitating the marketing campaign.

I also won’t claim that I know the status of all my neighbors in the arts. However, I do work together with other arts organizations to put our seasons together. For all the areas in which I wish our partnership did better, I will say that I am aware of the troubles other arts organizations are having. Frankly, I would never have listed our frequent communications on various details as a benefit of membership but in light of these Charleston groups feeling they were alone in their troubles, I guess it does assist in placing one’s situation in a larger context.

About three years ago, Andrew Taylor had an entry on his blog suggesting arts organizations be open about things that went wrong with a program on grant reports. Though you might imagine other arts organizations in your community are just waiting in the wings like hungry wolves ready to drag you down at the first sign of weakness, the stakes probably aren’t really that high. Chances are you would find it beneficial to talk about some of the significant and not so significant challenges you face.

Also—it would probably help me personally if you all would be a little more open. When people email or ask me how things are going, I am fairly open about some of the challenges we face in a general sort of way. I talk about the annoying and sort of troublesome, potentially cause for concern, but not so dire stuff. I get the sense from people’s reactions that I sound like Marvin the Paranoid Android. Okay, well maybe I stray into cynicism a little. The whole romantization of martyrdom a Catholic upbringing affords you and all. But really, once people realize half the stuff they are experiencing is actually the status quo, franker folks like me don’t come off as such downers.

Letter to President Obama

by:

Joe Patti

The President
The White House
1600 Pennsylvania Avenue
Washington, DC 20500

Dear Mr. President,

There are many calling for you to create a cabinet level position for arts and culture. There are certainly many factors involved in such a decision. There is a necessity to exhibit how the country values arts and culture by providing leadership, but also revising the way we fund these disciplines. You may not be aware, but the section of the tax code under which many non-profit arts and culture organizations operate, 501 (c) (3), does not mention the arts and culture at all. Despite this, it is fortunate that the generosity of the American people, businesses, foundations and endowments flows to arts and cultural organizations under the auspices of this section of the tax code. Whether or not arts and culture find a greater representation within your administration, you can do a great service to the community by creating an improved, more focused way for the arts to acquire support.

For a sense of why the current method of funding the arts is in need of change, one might read John Kreilder’s “Leverage Lost The Nonprofit Arts in the Post-Ford Era.” In the third section of the piece, Kreilder notes that the theory employed by the Ford Foundation was that support they provided could be leveraged by stimulating donations from other sources. This same approach has been used by the National Endowment for the Arts, many state arts agencies and some private funders.

But as Kreilder notes:

“Any student of biological, physical or economic systems would immediately recognize the flaw in the logic of funding leverage, as it has been practiced not only in the arts, but also throughout the nonprofit sector. One of the fundamental tenets of systems studies is the “free lunch” principle: no system can depend on the unlimited growth of resources. The leveraged funding strategy of the Ford era can be likened to a chain letter, a Ponzi scheme, or any other pyramidal growth system. The initiators of chain letters and Ponzi schemes often claim that, for a small effort or investment, a virtually limitless return will be realized, and though initially this prophecy may appear to be feasible, inevitably all such arrangements must fail because resources are finite. In other words, there is no perpetual free lunch. Ultimately, funding leverage will become unsustainable.”

Five years ago the Independent Sector issued a statement calling on foundations and endowments to shift their focus to long term broad support of organizational core programs rather than the short term project support prevalent today. The Independent Sector felt this short term emphasis keeps non profit organizations focused on reinventing their programs to comply with narrow guidelines rather than investing their energy in building institutional capacity.

If your administration were able to provide leadership and incentives to encourage longer term, core support of non-profit organizations, it would be a boon for the entire sector. But for non-governmental funding of non-profits to thrive, there needs to be greater opportunities both in the way these entities can incorporate themselves as well as the mechanisms by which they can raise money. The origins of both these solutions will be found in the tax code.

One of the ways this might manifest is by providing increased options for the formation of non-profit entities. Among the possible processes by which a company might form could be as hybrids between the current 501 (c) (3) and for profit methods of incorporation. It might be necessary for such an entity to pay more taxes than a current non-profit but such arrangements will expand the avenues by which people can pursue serving myriad constituencies while facilitating opportunities for greater self-support.

As for diversifying the means for garnering support, Douglas K. Smith had an intriguing idea a few years back he termed, Dynamic Deductibility The piece he authored explains it in detail, but simply, a person would buy X amount worth of shares in an organization but doesn’t take a deduction until he sells the shares. If the share value goes up, he takes a bigger deduction than he would have had he donated directly. If not, he takes a smaller deduction.

The primary way this would differ from the stock market is a non-profit would get money every time the stock changed hands rather than the one time infusion a for-profit gets at its initial public offering. This option doesn’t exist as yet because there are no laws creating or governing such transactions. Certainly there is much to be considered in how the tax code and laws might be written to accommodate such an arrangement and guard against abuse. When I first read the article, I wondered if the activities of non-profits would be substantial enough to attract investment interest. Having since learned of the financial instruments in which people were investing that lead to the current financial crisis, I am convinced these organizations offer more than enough tangibility. Donors employing this avenue to support an organization realize returns in the form of both observing how the non-profit is able to serve its constituencies and tracking how the organization is valued via its shares.

My hope would be that smaller non-profit organizations who did not feel they could garner significant interest on their own, or even larger organizations looking to enhance their value, would come together to offer shares in partnership with one another. I am an arts person so my immediate vision is of visual and performing arts organizations cooperating to increase their shared value. It doesn’t take much effort, however, to also imagine social work and health care organizations working together to improve the value of their shares by improving the lives of the communities they serve.

I hope you have noticed, President Obama, that while our endowments and savings, small as they were already, have shrunk severely we in arts and culture have not asked for a bailout. Certainly it has been suggested. It is difficult not to want a portion of the billions of dollars being distributed. Yet the loudest cries right now aren’t for you to increase the budget of the National Endowment for the Arts, but rather to create a cabinet position. We don’t want a bailout as much as we want the esteem and respect of our government and our countrymen. We want to be better organized and educated so we can achieve and serve with greater efficiency.

What I ask is in the same vein. Assist us in becoming more viable and integral contributors to the economy, the national cultural and social identity.

Most respectfully,

Joseph Patti