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Stilted Smiles

by:

Joe Patti

The impetus for the original entry I followed up on yesterday was writing effective press releases. It got me thinking so when I came home this evening I started looking around for tips for putting together a successful publicity photo shoot. There are plenty of guides on composing a shot but I haven’t been able to find anything on how to get performers to look natural. There are plenty of groups that do a good job with their publicity shots but I have seen enough awful pictures in newspapers and on websites that I essentially consider it a moral imperative to list some sort of resource on my blog.

I have worked with any number of directors who were pretty vigilant about keeping bad acting out of their shows who seem to throw those rules out the window for the photo shoot. You get heavily posed shots where the actors are blatantly indicating their emotions-“Here I am terrified. Boy am I terrified.”

The only advice I can offer is from two different places I worked. Both essentially followed the same scheme. One had the actors run through a scene and the photographer either snapped away or yelled freeze. The other had much more advanced performers and let them essentially improv with each other in character and the photographer snapped away. In the latter case, the photographer was more likely to tell the actors to keep going than to stop so he could catch something. The photographs in got cases tended to have a more organic dynamic to them.

I wonder if someone out there with more photo shoots under their belt might have a more formal list of tips for effective publicity shots. (Or knows of a source that has them.) I would think a list of cliches to avoid would be valuable as well. (Mollified person in foreground with person glaring disapprovingly behind and to the side, for example.) I did find one website talking about photo cliches but it was pretty snarky so I thought it best not to link.

If you have tips or know where to find them, let me know.

General Musings, Marketing/PR

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Le Bon Strategem

by:

Joe Patti

A recent conversation I had that included the state of Wisconsin reminded me about an entry I did almost 3 years ago on American Players Theatre in Spring Green, WI. Their brochure had fallen into my hands and really impressed me because the language made me just want to visit. I didn’t care if I saw a show or not, they just sounded like a great bunch of people in a great location and I wanted to be there. Reading the entry over again, I still do.

I visited their website again curious if they were able to maintain their cool factor or if the brochure was just the result of some momentary made genius. The performance descriptions still seem pretty enticing. I think the more extensive descriptions are obviously better than the abbreviated versions found here. I was particularly intrigued by the subtitling of Henry IV as “The Making of A King.” As far as I can tell Shakespeare never included that as part of the title. Since they are combining the two Henry IV plays into one, I assume they are emphasizing the parts that show Prince Hal’s coming of age.

But really, that bit of information along with details of most of the other shows are elements that could engage me based on my status as an theatre insider. As a test of whether the descriptions would be truly enticing to a person who was not familiar with a show, I specifically looked at the language of The Belle’s Stratagem by Hannah Cowley, both a work and playwright I had no idea existed. While I have to acknowledge that the details about the show fading into obscurity after being wildly popular for about a century appealed to my academic and insider side, you have to admit the following makes the show sound like a lot of fun:

Slip into the midst of a gathering of the rich and richer, old money and new. Nobody parties like the British upper crust. With names like Silvertongue, Flutter, Courtall, Villers and Miss Ogle, it’s clear this is a cheerful meat market on display. Plays like a well-choreographed dance, pirouettes into a seethingly seductive soiree of a masquerade ball, where identities are mistaken, libidos tweaked and liaisons secretly undertaken.

Mistaken identities and secret liaisons I am familiar with but I love the “cheerful meat market on display” phrase.

I will admit that writing about period pieces allows for over the top language that would sound out of place describing a modern realistic piece or even contemporary performer. What you always want to aim for when promoting a performance is not to so much describe the reality of the piece as describe the essence of the experience (preferably without using meaningless stock phrases like “what it means to be human”). That is something that can be accomplished with just about every period and genre. Not everything the American Players people have written is replete with inspiration but it is still pretty good. (And it gives me hope that improving my own writing a little more is possible.)

Marketing/PR

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Ruthless In War, Benevolent in Peace

by:

Joe Patti

In an attempt to dance with the one that brung me and pay local culture its due, I wanted to mention a production we presented this weekend. One of our consortium partners re-mounted a production about the life of the last pre-Contact chief of Maui island, Kahekili. The original performance was about 10 years ago. The current production expands on the original and marks the first time the National Endowment for the Arts has recognized hula kahiko with in their American Masterpieces grant program.

I don’t usually promote performances on my blog but I do feel some loyalty to culture in which I am living. Productions of this kind which expand on traditional hula performances are few and far between so I am eager to advance what I feel is a part of a renaissance in Hawaiian culture.

What I find fascinating about the story of Kahekili is the parallels to Arthurian legend. Kahekili essentially ruled 7 of the 8 major Hawaiian islands through either conquest or capitulation. Unfortunately, like Uther, he couldn’t close the deal and unite all into all into a single kingdom. That fell to Kamehameha the Great who is said to be Kahekili’s son. Since Kamehameha didn’t live in the Maui court there is a sense that like Arthur, there is some illegitimacy attached. That is where the similarities end. Kamehameha denied Kahekili was his father and even opposed the Maui chief’s conquest of the Big Island of Hawaii.

Since most of Kahekili’s activities occurred prior to Captain Cook’s arrival, it is interesting to see a parallel to Arthurian legend emerge. On the other hand, given that all knowledge was transmitted orally at the time, some alterations to the story to bring it in line with Camelot may have crept in post-Contact. Especially if someone was trying to validate his reign and right to treat with other monarchs and leaders.

The other reason I promote shows like this for the educational elements. During the production’s tour on the U.S. Mainland, the group had to explain the difference between Hawaiian hula and other related forms like Samoan fire knives and the frenetic hips and drumming of Tahitian dance. The one indication the group had that the Hawaii Visitors and Convention Bureau was doing a good job with their advertising was that some people were surprised by the battles portrayed in the show. They thought Hawaiians were all aloha and didn’t fight.

In fact, Kahekili was incredibly ruthless in war. The district our theatre is located in was the site of a particularly infamous massacre by his armies where he wiped out all the noble houses on the island. Any nobles living here after that came from the Neighboring Islands. One of the most scenic spots on the island is the location where Kamehameha’s troops drove their opposition over the cliffs during his conquests.

The production was equally as educational for local audiences as it portrays fertility, wedding and chiefly practices rarely witnessed these days. Kahekili having been eclipsed by Kamehameha, is also not a very well known figure so his story is also informative for the community. The tour is winding down this summer though there are whispers of some interest from a place in Germany. If there is additional interest, who knows what might be arranged….

I have no stake in the success of the show so if there is any interest from my readers, they should contact these folks.

General Musings

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Technology Tip- I Am Dumb

by:

Joe Patti

No, no, no wait. The tip isn’t that I am dumb, it is actually that I am occasionally reminded that I shouldn’t assume a tip I am considering writing on is so self-evident and elementary that I am insulting people by posting it.

I was checking up on Chad Bauman to see how he was faring in his effort to get people to cross the Potomac River to see Arena Stage productions in Virginia. I had posted on his use of Personalize URLS to direct people from their driveway to his driveway. It appears the effort was well worth it as they “have had less than 1/2 of 1 percent of our subscribers ask for a refund.”

In the same entry he talks about a practice he adopted from Repertory Theatre of St. Louis that made me thwak my head for not perceiving the logical extension of things we already do. Essentially Repertory Theatre of St. Louis and now Arena Stage have pages (click on the preceding theatre names in this sentence) containing links so you can tell your friends about a show on the different social networking sites and via email as well as bookmark the page for future reference.

This was the part that convinced me that I shouldn’t think something is too simple to mention. What made me say “Duh” is the fact that while my theatre does offer people the opportunity to send email messages with a performance description automatically inserted into the message body and have a Myspace page allowing people to send event information to Myspace friends, we haven’t it possible to send Myspace alerts from our organizational web page and vice versa. I figure if I missed something this logical, other people may have has well.

There is certainly no wisdom in assuming the Myspace people only get their event information through that site. As with all things technological, I do think there is a limit to the number of modes of communication an arts organization should offer website visitors. The clutter and the surfeit of choices can be alienating.

Like the aforementioned theatres, our stated policy is that we don’t store the email information. At least insomuch as we don’t record any of the information in our databases. A copy of what is sent does get forwarded to my email address alone. Given the tensions I have witnessed arise from students who felt they were miscast, I wanted to make sure no one was using our system to send out messages disparaging cast members by creatively rewriting my show descriptions.

Lately, I have considered making a small alteration to our policy. Since there is usually one person who organized most of the details of any couple/group outing, I was thinking that perhaps we should institute some reward system for those who are recommending our shows to their friends. It wouldn’t be a publicized program. I don’t want people spamming their friends with our show information in order to get prizes. What we would do is simply contact the person and offer them free tickets or something for being so supportive of us.

The change to our policy might be something along the lines of “We will not store the recipient’s email address or the content of the email in any form. We may keep a simple tally of how many times a sender as recommended a show and contact them no more than once a year to inquire on the quality of their experience.”

I am sure I am missing some other logical way that will facilitate attending a performance. If you see it, speak up and submit a comment!

Arts in an Age of Technology, Marketing/PR, Terms and Ideas

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Butts In The Seats by Joe Patti is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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