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Art Museum Price Is Right

July 27, 2015

by:

Joe Patti

While socializing post-reception for a show that opened at the local art museum, I got into a conversation with the directors about the type of information you include on the cards/plaques next to each piece.

Things got a little spirited when the executive director suggested that the cost of a piece be listed. His reasoning was that people are interested in knowing this information due to shows like Antique Roadshow. His thought was that by including this information, you might appeal to an audience that wasn’t currently being reached.

The artistic director was against this idea. She was concerned that if the prices appeared on the cards, people would orient to that information rather than reading about the importance of the artist to a movement, what inspired the piece, notes that draw attention to technique, etc. For those works that are for sale, she has price booklets available at the entrance of the gallery.

I tended to agree with the artistic director. I pointed out that people might start to equate price with the importance of a work or its intrinsic value. If something cost more, it must be a better quality work or the best exemplar of the movement.

On the other end of the spectrum, I thought it might serve to more deeply entrench the poor impression people had about art. If you are of the opinion that a 5th grader could produce a similar product, what are you going to think when you learn that it is worth $6 million when a piece you like is only worth $20,000?

We also addressed the issue that all pricing is not created equal. Some prices will be what the artist set for them. Others will be market value which may be absurdly inflated thanks to any number of factors. I have seen shows where the artists are required to put prices on their works and don’t have the option to list it as not for sale so they will assign a price that guarantees no one will buy it.

This debate went on for quite awhile and suddenly we hit upon a bit of inspiration that we thought might serve both sides. It is still in the brainstorming stage and it is really more applicable to an educational program for a school or as a fun alternative in a lecture series rather than answering the question of what to put on the display cards.

The idea is essentially an art museum version of The Price is Right where you call people down to try to guess the cost of a piece of art. However, instead of just having them take random, uninformed guesses, you provide some of the background you would on a display card or in a lecture.

The general concept at this point is that you show a slide of a work and talk about many of the particulars: This work is from X who was an important figure in the Y period. The use of A, B, C techniques was impressive to people at the time. It was purchased by Mr. Jones for his collection and given to his daughter for her wedding. It was purchased by the Philadelphia Museum but has been lent to these museums in England, France and Hungary.

Talking about the provenance of an artwork can be nearly identical to the way the hosts on Antiques Roadshow talk about pieces people bring in for examination.

While the price does get mentioned, the opportunity to note that is what was paid in 1810 or at auction, etc allows it to be put in perspective. While this format doesn’t allow for the depth and continuity you might get on a lecture about a movement that spanned decades, it can help spur an interest in learning more.

By controlling the release of information, you can get people to focus on elements that might contribute to why it is valued as it is before unveiling the actual price. This can create an environment where a conversation can occur about how unpredictable and illogical market prices can be when few of these elements seem to factor into multi-million dollar auction bids.

As I said, this is still in brainstorming stage and there have been little consideration given to audience, timing, subject matter, appropriateness, logistics and other related questions. It will be at least 4-5 months before it happens, if they decide to go ahead with it.

If anyone has any feedback, thoughts, ideas, let me know. I would be especially interested if someone could see a way to do something similar with the performing arts.

I am not sure we could really address price in the context of other factors in as interesting a format. If you see some other game that might be played to make mysterious aspects of the performing arts more accessible to audiences, I would be interested in hearing your ideas

Art(ist) Education, Audience Relations, Pricing, State of the Arts, Working In The Arts

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Prepare For The Swarm

July 22, 2015

by:

Joe Patti

Since I did a post on ideas that must go earlier this week, I thought it would be a good opportunity to draw attention to a document the Independent Sector put out on Nine Trends Affecting the Charitable Sector.

The document is only 6 pages long so it is a quick read, but the point that caught my attention was #4, “Swarms of individuals connecting with Institutions.”

Individuals will be more strongly aligned with causes and less to the organizations that advance them. As they become increasingly sophisticated at swarming, individuals will often sidestep organizations that are not equipped to partner with them. At home and abroad, swarms will direct their efforts at addressing market and government failures in new ways, with solutions that seek to either fill in the gaps where infrastructure is lacking or provide alternatives to existing services.

…Institutions will need to become agile in a variety of new ways: by listening deeply, responding in real time, providing platforms that enable and accelerate existing swarms, and by leading swarms themselves. In parallel, part of the sophistication that swarms may gain is a far greater ability to draw on institutional capabilities, which could be instrumental for sustaining their impact over time. Associations will face particularly strong pressure as technology makes it easier to connect with peers and access new information and resources with minimal overhead, both at a distance and in person.

As a result, the dominant culture of leadership across society will continue to gradually shift from central control towards broad episodic engagement; being adaptive, facilitative, transparent, and inspirational will be increasingly valued. Particularly in the nonprofit and philanthropic sector, leaders will continue to use formal authority as an essential tool, but many will emerge whose power is drawn from informal influence.

While the Independent Sector document couches their predictions in terms that seem applicable to groups seeking change in social, legislative and public health areas, the same expectations may end up applied to the arts once people begin to realize success in these other arenas and begin to expand their ambitions.

The most obvious manifestation might be if professional-amateurs (Pro-Ams) wanting to share their work in a live interactive setting approach an existing arts institution looking for a venue at which to base their project and find that the organization is unable/unwilling to assist them. In that case, the Pro-Ams may develop an alternative method and bypass established entities.

Even though bloggers like myself often write about the arts field as if it is stuck in a rut and afraid of innovation, I actually feel that as a field we actually have a leg up on other types of organizations in the non-profit sector when it comes to being open to either helping someone realize their vision or partnering with them on a small scale to make it happen.

Maybe not on big stuff requiring major investment, but on things like experimental, site specific works in the local park (or parking garage).

The inflexible element will be one arts entities run into perennially – the spirit is willing, but the bank account is weak. The answer may be: “Yes, but next year when we can muster resources,” when the swarm members want to accomplish something with more immediacy.

There is no easy answer to that because you can’t just hold money aside on the off chance that someone is going to pop in with a proposal that matches what you can bring to the table. On the positive side, the swarm may be able to rally the necessary support for this one project.

The Independent Sector mentions the episodic nature of these efforts to mobilize so you wouldn’t be able to count on regular support, but the fact you were flexible enough to participate/partner may generate the informally based influence they talk about at the end there. That may be enough to allow you to solicit support from sources whose radar you had never been on before.

Who knows, maybe a local swarm will “direct their efforts at addressing market and government failures” in the arts.

Art(ist) Education, Arts in an Age of Technology, Audience Relations, State of the Arts, Terms and Ideas, Working In The Arts

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Prepare Now For Your Posthumous Career

July 21, 2015

by:

Joe Patti

If you spend any time even loosely associated with the visual arts, you have probably heard the argument that if you can’t tell the difference between a forgery and the original and if you get enjoyment from the work, what is the problem if it is a copy? At the heart of this debate is the question of whether value is based on something real or a delusion we all agree to participate in.

Fortunately, we in the performing arts never really have to worry much about this question because the provenance of a performance is generally never in doubt.

But that may not be the case for much longer. Thomas Cott’s unblinking Sauron-esque gaze caught this little story about a company that is developing a technology that will allow the dead to perform from beyond the grave.

Pop music fans who never had the opportunity to attend concerts featuring their favourite musicians may soon be able to do so, even if they died many years ago, thanks to the EU-funded REVIVOS project.

The project is developing a voice synthesiser which can analyse a singer’s voice and then reproduce it in a way that retains their original character and expression.

[…]

‘Imagine Frank Sinatra singing a modern Jason Derulo song but with the expressive style and timbre of Frank Sinatra,’ said Mayor.

Everyone knows Sinatra died when Jason Derulo was 9 years old and won’t mistake the performance as vintage Sinatra.

Tupac Shakur’s productive posthumous career was subject of some skepticism and many jokes, but the fact that enough recorded material existed to produce additional albums means it is easily within the realm of possibility that counterfeit performances can be created thanks to this developing technology.

Mozart’s widow passing off his work as first and final drafts in order raise its value when she was selling it is a centuries old example of how the market for performance works can be manipulated.

People probably record more images of themselves in a single day than Shakur did in his lifetime. It wouldn’t strain credulity if people claimed they had recovered bits and pieces from rehearsal recordings when they actually manufactured entirely new material based on an idea they had last month.

Some artists may want to be careful what they eat if their significant others start assiduously collecting and storing digital files of their work!

So the question comes again. If you were a fan of the artist, enjoyed their newest work and couldn’t discern that it wasn’t an authentic performance until the scandal erupted, were you really cheated?

The other issue that concerned me was whether the 3-D aspect of this technology might cause an even deeper investment in revivals and adaptations of existing works than we are seeing now. Except in the case, it might manifest as a “revival” of performers.

There are already cases where concerts feature performances with holograms or recordings of deceased musicians. What if a movie studio decides they want to license the likeness and voice of Christopher Lee to harness his gravitas for their movies rather than cultivating new talent?

A few years back Ian McKellan warned that the decline of the repertory theatre as a development ground will result in the lack of great actors like himself, Judi Dench and others. There is a chance that recordings of his performances might exacerbate that situation.

The estates of some artists won’t allow it, but others may be pleased to know they can provide for their loved ones after death and establish guidelines in their will for how their likeness may be used.

Heck, some living performers may license the likeness of themselves in their physical prime and live off that in their old age.

While this may seem to be a cynical view of a technology that can certainly have some groundbreaking implications, I can’t help but be depressed that the angle taken in the story is “Hey! We can bring back the greatest performers you are nostalgic for and lend a patina of class to today’s performers.” Rather than, “Hey! We can cultivate, develop and engage people to be more proficient in their pursuits.”

Arts in an Age of Technology, State of the Arts, Working In The Arts

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What Non-Profit Arts Idea Must Die?

July 20, 2015

by:

Joe Patti

Last week I was re-reading a Brain Pickings post I had bookmarked months ago about the book, This Idea Must Die: Some of the World’s Greatest Thinkers Each Select a Major Misconception Holding Us Back.

I planned a post asking my readers what idea they thought was holding the arts back. But before I did, I wanted to get a handle on what I thought was holding us back.

Even though it is in the news often these days, I don’t think forbidding people to use their phones, etc in a performance is holding things back. While it is certainly a point of contention right now, societal expectations of behavior in a performing arts space have evolved over time. I think we are in one of those transitional phases right now and suspect things will stabilize around a set of norms in the next decade or so.

The same with the idea that a performance must happen in a dedicated space or a physical space at all now that virtual options are available. Performances have happened in amphitheaters, pageant wagons, tennis courts, saloons, theater/concert halls, site specific spaces, warehouses, etc, etc. Again while there is currently a lot of angst about the setting, timing and modes of delivery, these factors have been acknowledged and things seem to be progressing, albeit with fits and starts.

Something that did occur to me as a factor holding the arts back was the idea that an arts organization must be a non-profit. There has been a lot of talk about alternative models that are available, but few people have pursued them. While some people will organize themselves as a for-profit entertainment company, the vast majority of people who dream of starting a company seem to default to non-profit.

In that respect, Drew McManus’ Venture Arts Incubator is one of the few places that is specifically saying we will help you develop your arts related business as anything but a non-profit.

With all this percolating around in my head, I had something of an ah-ha moment with Vu Le’s Nonprofit with Balls post about changing the term non-profit sector to something else.

Some of his ideas are more appealing than others. I am partial to the terms “Mission-Driven Sector,” “Public Benefit Sector” or “Community Benefit Sector.”

In the end, Vu suggests the non-profit sector faces more pressing concerns like mismatches between funding priorities and actual needs, overhead and poor work-life balance to be worrying about what the sector is called.

While this is true, a number of the other problems he mentions are related to perception and can be at least partially alleviated by a change. For example, for-profit sector discounts the work of non-profit organizations; people think non-profits–and their employees–aren’t allowed to make money.

Then there is the corresponding belief by non-profit staff that anything less than an 16 hour day shows lack of commitment. Besides, lack of free time helps you save what little money you make since you are too exhausted to do anything.

Yes, superficial changes by itself is not meaningful change.

Except those of us in the arts know that superficial illusion can be absolutely convincing and influence perception. After all, we have people trying to plug their phones into fake outlets. And how many actors who have played doctors have been asked for their medical opinions by fans?

For those who follow politics, I probably don’t need to tell you how many misnomers are applied to laws, policies and positions to make them sound more appealing.

The perceptual issues associated with the terms non-profit or not-for-profit certainly aren’t the only ideas that we need to have die. But if nothing else, a more effective marketing and PR campaign is needed, if only to convince our current and future selves/employees that we are deserving.

So while we are on the subject, what other ideas must die?

Audience Relations, General Musings, Working In The Arts

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