Writing Contracts With An MOU Attitude

by:

Joe Patti

Earlier this month, F. Javier Torres and Leila Tamari wrote a piece on shared power and transparency in grant making for Inside Philanthropy. They were reflecting on some of their practices over the last decade at ArtPlace America’s National Creative Placemaking Fund.

One of the things that caught my eye was their discussion of memorandum of understanding (MOU) with grantees. I had written about MOUs vs Contracts for ArtsHacker about three years ago where I mentioned that MOUs generally aren’t legally binding where contracts are.

Despite the fact they were granting significant sums of money to people, Torres and Tamari say it is that non-binding characteristic that lead them to use an MOU versus a grant agreement.

…we developed customized memorandums of understanding (MOUs) instead of using grant agreements. We chose MOUs because they are intended to be jointly negotiated. They allowed us to share power and build consensus about our relationship and expectations of each other (beyond the financial investment). Through this back-and-forth process, funded projects could request non-financial resources in support of their goals.

While using MOUs was a step in building a more equitable power dynamic, funded projects rarely took advantage of this opportunity, and we recognized we still had the ability to “reject” a request as the holder of resources.

Even though the use of MOU didn’t solve issue of an unequal power dynamic as they had hoped, it struck me that this was a benefit of MOUs I hadn’t spoken about in my original ArtsHacker article. Though as I had written in another ArtsHacker article, even though contracts are supposed to formalize an agreement at the end of a discussion rather than be used as a sort of bludgeon at the start of the conversation, contracts are often employed in this latter role.

So if you want to avoid having either party feel like their options are being limited from the outset, perhaps starting the conversation with the intention of creating an MOU is the best approach. As the conversation evolves, you may feel that the relationship is better formalized with a contract instead.

Granted this is probably overly complicating things because both parties are likely to realize their arrangement really requires a contract from the outset, but starting with an MOU mindset may be more conducive to a constructive relationship.

Is Sitting In A Dark Room With Goggles On Your Head Superior To Sitting In A Dark Room With Other People?

by:

Joe Patti

While I was spending my days last week apartment hunting as part of my move to a new job in Macon, GA, I was spending my nights at the Macon Film Festival. It was suggested it would be a good opportunity to check out the various theater spaces around town.

One thing I encountered that I hadn’t really seen at other film festivals I have attended is a growing number of fulldome and virtual reality films. There were workshops about how to make films for both formats.

Unfortunately, I wasn’t able to view any of the fulldome films, but I did see a number of VR films on an Oculus VR rig. They ranged from the psychedelic trippy to animated shorts to documentaries about prison life and all female brigades fighting ISIS.

As you might imagine, among my primary thoughts while viewing the movies was the question about whether the technology posed a threat to live performances.

Currently, I don’t think what I experienced does as the viewing rig got uncomfortable after a time and there were frequent glitches. Also, as viewers our movement was confined to spinning right and left and looking up and down. (Admittedly, more range of motion than permitted in many live performance experiences.) It is only a matter of time though before those problems and limitations get ironed out and the techniques for creating compelling experiences and narratives develop and mature.

Whether that can ever replace the tactile and social experience of live performance, I don’t know.

I was interested to see that similar questions were posed in the session description for the film festival’s introduction to VR film making session:

Can VR generate empathy? Does it isolate us or create a deeper sense of community?

The Fine Line Between High Quality Data Collection And Stalking

by:

Joe Patti

The marketing director at my new job was discussing the potential of using geofencing with me today and then lo and behold, the first article on my social media feed when I got home contained a link to an article on that very subject.

Geofencing can be used to track someone’s movement by where they carry their cellphone and send messages to them based on their behavior. As the article on Tao of Sports explains,

Geofencing also follows customers around for up to thirty days, which means beyond the initial purchasing period, it can also showcase whether the fan receiving the message then went to the stadium or not. With addressable geofencing, conversion zones can be setup as well. So if a fan crosses into a conversion zone, say a specific venue which advertised to them within the last thirty days, it will show on the report.

[…]

For secondary brokers, geofencing technology also adds an additional way to catch fans as they are entering the stadium parking lot, by hitting their phone with a last minute advertisement for concert or sports tickets. Image getting them right before they hit the window with a credible advertisement that beats the venue price.

Like any technology tool, geofencing is something of a double edged sword. It can provide you with much more accurate data about the way people are behaving than asking them about their habits or trying to observe it in other ways. But there is also that creepy Big Brother is Watching element.

The tweet by Roger Tomlinson that brought the article to my attention notes that geofencing is not legal in Europe without permission.

Last month when I was suggesting conference session topics for the Non Profit Technology Conference, I alluded to the issues surrounding geofencing in one of my topic ideas:

Ethics of Using Geofencing For Marketing  – i.e. I can geofence a local theater and target people based on the idea that they enjoy attending performances or with the intent of stealing the audience.

I don’t doubt that the use of geofencing or something like it will become increasingly prevalent. I suspect that a number of bad actors will cause people to become very protective of how their movements are tracked to the point that even if a law isn’t passed requiring you to ask for permission, in practice that is what you will have to do in order to gain the data you want.

New Perspectives From A Different Part of The Country

by:

Joe Patti

I mentioned last week that I was in the process of moving. Today I started a new job at the Grand Opera House in Macon, GA.

I am really excited by this opportunity. The Grand is a storied theater having undergone many evolutions, and renovations  over its, depending on how you count, 134 or 104 year history.

One of the other things that really excites me is that Macon is a Knight Foundation community.  Over the years I have written about the interesting programs they have initiated and supported in their chosen communities. I am looking forward to experiencing some of this first hand.  (As you might imagine, I now need to insert a disclaimer that The Grand Opera House benefits from their support.)

I will apologize in advance that my posting schedule might be a little irregular as I tackle the challenges of my new job. Not to mention, my furniture has yet to catch up with me and blogging while sitting on my living room floor presents some challenges.

Still, I anticipate having new perspectives and insights to offer readers in the coming months.